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Microsoft Causes Internal Family Strife

techmuse writes "Fresh from its ad featuring Bill Gates and Jerry Seinfeld eating churros and discussing shoes, Microsoft has introduced a new advertisement in which the aging former CEO and comedian take up residence with a family, causing infighting and malicious plots by the family members. Although the ad does not mention Microsoft's operating system directly, it does mirror the real world experience of the company's products — appearing where not wanted, hard to remove, causing administration headaches, and finally being forced out in hopes of getting one's living space back."

543 comments

  1. i'm no MS fan, but... by gadabyte · · Score: 5, Insightful

    holy flamebait summary, batman!

    --
    the united states is a nation of laws; badly written and randomly enforced -- frank zappa
    1. Re:i'm no MS fan, but... by $RANDOMLUSER · · Score: 4, Insightful

      Wait until you actually watch the video - stupid, unfunny, lame, pointless.

      --
      No folly is more costly than the folly of intolerant idealism. - Winston Churchill
    2. Re:i'm no MS fan, but... by emag · · Score: 5, Funny

      Commenting on the video, or Seinfeld's "comedy" in general?

      --
      "The urge to save humanity is almost always a false front for the urge to rule." --H.L. Mencken
    3. Re:i'm no MS fan, but... by Mad+Merlin · · Score: 1, Flamebait

      It's not flamebait if it's accurate.

    4. Re:i'm no MS fan, but... by asg1 · · Score: 5, Insightful

      I disagree... I thought this one was good for a few laughs. Yes it is a commercial but how many commercials do you actually laugh at? Again, like the first ad, Microsoft just got many to watch it and talk about it; thus it was successful. Besides, do you really think they are trying to reach out to the average slashdotter? Remember that these ads aren't targeted at us.

    5. Re:i'm no MS fan, but... by MMC+Monster · · Score: 5, Insightful

      Actually, I found parts of it pretty funny.

      It does accentuate how out of touch both Seinfeld and Gates are (and even mentions that fact).

      You would have no idea that it's a commercial about an OS.

      In fact, you can run the same commercial and put a picture of Tux at the end, with the slogan "Keep uninvited pests away" (or something like that; I'm not a marketing guy) and be quite effective.

      --
      Help! I'm a slashdot refugee.
    6. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      I liked it. The first one was funnier though.

    7. Re:i'm no MS fan, but... by CharlieHedlin · · Score: 1

      Those would be kind words applied to the first one, but I enjoyed this one.

    8. Re:i'm no MS fan, but... by qoncept · · Score: 1

      Sounds like Jerry Seinfeld alright. Microsoft sure is getting everything wrong.

      --
      Whale
    9. Re:i'm no MS fan, but... by j0217995 · · Score: 0

      +1 to poster, incredible flamebait in the summary. did you actually watch the video? Everyone I know who has seen it has laughed a lot and thought it was a great commercial. Also they find it interesting the lack of mention about MS. Best parts: Bill reading the coding book to the kid as a bedtime story. Other great part was the grandma and all of her lines.

    10. Re:i'm no MS fan, but... by ArcherB · · Score: 1

      Wait until you actually watch the video - stupid, unfunny, lame, pointless.

      While I agree that it was stupid, lame, and VERY pointless, I did find it funny.

      --
      There is no "I disagree" mod for a reason. Flamebait, Troll, and Overrated are not substitutes.
    11. Re:i'm no MS fan, but... by SanityInAnarchy · · Score: 4, Insightful

      Yes it is a commercial but how many commercials do you actually laugh at?

      The Mac/PC ones, I actually laughed at -- and it also contained some reference to the actual product being pitched!

      --
      Don't thank God, thank a doctor!
    12. Re:i'm no MS fan, but... by WalterGR · · Score: 0, Flamebait

      Alright slashdot, I'm out.

      As this month is your 11th anniversary, it's as good a time as any.

      May your next 11 years be as technologically narrow-minded and dogmatic as your first.

    13. Re:i'm no MS fan, but... by moderatorrater · · Score: 4, Insightful

      It is flamebait if the accuracy is entirely of your own opinion and debatable, thus "bait"ing those of an opposite opinion to "flame" you with their own.

    14. Re:i'm no MS fan, but... by JWSmythe · · Score: 5, Insightful

          No, no. There's an underdog spin on it.

          They are staying with a family. The family obviously boards other people. The grandmother has been living there for 12 years. Maybe this is a reference to Windows 95 being ancient, but still kicking around the house.

          While they are there, the little girl gets upset that she lost her room. Here they are calling non-Microsoft OS's bratty little girls.

          The little girl gets her revenge by planting the stolen item in Gates' pack. This is either saying that other OS's use deception to get what they want. Gates, being the better man just leaves to let the bratty girl have her way, because there are bigger things to come.

          I like understanding subtle undertones to what appears to be obvious. I also like listening to the words of "Hotel California". :)

      --
      Serious? Seriousness is well above my pay grade.
    15. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Don't let the door hit your ass on the way out, shillboy.

    16. Re:i'm no MS fan, but... by Fred_A · · Score: 1

      "Laughed a lot" ??
      What did they smoke ? It's mildly amusing at times, one could actually smile or possibly even chuckle once or twice but there's nothing actually really funny in there. If they made this into a series it wouldn't last a season.

      "Give me a little robot"... sigh, this is so bad.

      --

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      Made from the freshest electrons.
    17. Re:i'm no MS fan, but... by e2d2 · · Score: 4, Insightful

      Why not just come with facts then and leave the flaming statements behind? It's hard to have any useful dialog when you start the conversation with YOU SUCK. I can criticize MS all day long using facts, but it gets me no where to come right out of the pocket with a very biased statement. Why would anyone even follow up if it seems that I cannot be swayed and have taken up a religious-like stance?

      Some people need to get that chip off of their shoulder and grow up. They aren't doing anyone in the Open Source community a favor by coming off like a pretentious ass that can't be reasoned with.

      You want me to criticize windows? I can write a laundry list using facts. You want me to criticize Linux? I can write a laundry list of facts. Facts speak volumes. Everything else is a waste of time and gets the us nowhere.

    18. Re:i'm no MS fan, but... by jellomizer · · Score: 4, Insightful

      Nah, like me, we just got older. When were were young Microsoft was pure evil, Linux was the savior. All the MS did was wrong and all that Linux did was good. Then we entered the real world. Finding the Microsoft actually makes rather competitive products. And Linux has consistently dropped the ball in some areas. Over the years when challenges of life take effect GNU and Software freedom means less then it did before. It is about getting the Job done, and you find that software freedom has less to do with free speech then you did when your young. Some say we have sold out. I think of it as having a greater perspective. I am a Linux developer and I still use it daily. I have been using the latest versions. However I am finding that Software freedom comes at a cost of other freedoms. And those guys who choose windows over Linux aren't as stupid as I once believed, and actually had informed reasons to do so.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    19. Re:i'm no MS fan, but... by dc29A · · Score: 1

      Everyone I know who has seen it has laughed a lot and thought it was a great commercial. Also they find it interesting the lack of mention about MS.

      Isn't that contradictory? Great commercial yet people have no clue what the hell is being marketed? Shouldn't a great commercial be entertaining and same time clearly pitch a product or message?

    20. Re:i'm no MS fan, but... by cliffski · · Score: 1

      agreed. What is exactly is the point of posting this? encouraging a nice group-hug by people who hate microsoft?
      We get it, you don't like a certain software company. Move on.

      --
      DRM-free indie games for the PC and Mac: Positech Games
    21. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Stupid: Yes.
      Unfunny: A few funny lines, but 4:30 in length? I got bored watching it!
      Lame: Yes.
      Pointless: Yes.

      So once that commercial starts, it's time to go to the bathroom AND fix a snack. 4 and one half minutes of that and I had trouble sitting through the whole thing. Both of these spots are so embarrassingly bad it was all I could do to force myself to watch them.

      I watched both online because I wanted to see which way MS is going but I really wonder why the average viewer would want to sit and watch 4 1/2 minutes of that ad instead of fixing a snack.

    22. Re:i'm no MS fan, but... by snowraver1 · · Score: 2, Informative

      I thought there were some funny points too.

      1) Bill is reading "Story" kis asks "Are there monsters?" to which Bill replys "Yes, there there's a firewall". 2) Kid is playing computer and says "This is AWESOME! When are you going to release it?" Bill says "Never, and don't tell anyone where you got it"

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    23. Re:i'm no MS fan, but... by s1lhouette · · Score: 5, Funny

      There is more subtle undertones that i would not have expected. When the delivery guy arrived, Gates took the food without paying. I find it kind of odd that Microsoft would portray their spokesmen as a thief. Is this Microsoft admitting that they take what they want and that they have no morals?

    24. Re:i'm no MS fan, but... by CaptPungent · · Score: 1
      The Stride chewing gum commercials actually make me crack up. There's just something so primally hilarious about a ram coming out of no where and hitting a guy in the nuts....

      Yes, I'll preempt the Idiocracy comparisions now and admit it. I can't help but laugh at some random person getting hit in the nuts and being theoretically removed from the gene pool.

      --
      C Pungent
    25. Re:i'm no MS fan, but... by Colonel+Korn · · Score: 2, Interesting

      Everyone I know who has seen it has laughed a lot and thought it was a great commercial. Also they find it interesting the lack of mention about MS.

      Isn't that contradictory? Great commercial yet people have no clue what the hell is being marketed? Shouldn't a great commercial be entertaining and same time clearly pitch a product or message?

      Not mentioning MS doesn't mean people don't know what's being marketed. This morning two of my coworkers were talking outside my office about what they think will be in the next MS commercial with what sounded like a lot of enthusiasm. We don't work in IT.

      I think the Mac vs. PC ad campaign is annoying 80% of the time and amusing 20% of the time, and is overall boring as hell. My Mac-happy friend has to change the channel every time one comes on. When the Gates ad comes on, people seem to be turning up the volume and enjoying being baffled. Even if these ads accomplish nothing for MS, they're an interesting ride for the rest of us.

      --
      "I zero-index my hamsters" - Willtor (147206)
    26. Re:i'm no MS fan, but... by mhall119 · · Score: 5, Funny

      2) Kid is playing computer and says "This is AWESOME! When are you going to release it?" Bill says "Never, and don't tell anyone where you got it"

      Holy Crap it was Linux!

      --
      http://www.mhall119.com
    27. Re:i'm no MS fan, but... by aftk2 · · Score: 4, Insightful

      Umm, Gates is the product being pitched.

      --
      concrete5: a cms made for marketing, but strong enough for geeks.
    28. Re:i'm no MS fan, but... by hoffmanbike · · Score: 2, Insightful

      I agree; especially with the deception idea (at least when refering to a certain fruit flavored OS.) I doubt the ads will have much effect in the long run even when they start focusing on the actual products. Once consumer perception is set it's hard to change.

    29. Re:i'm no MS fan, but... by Khuffie · · Score: 1

      It tells you what it's pitching at the end. I hate commercials that outright tell you what they're advertising from the getgo (worse, when the commercial is meant to be vague to get you interested, yet has the company logo slapped on the screen at all times). Great commercials can still be great without throwing the product in your face.

    30. Re:i'm no MS fan, but... by camperdave · · Score: 5, Funny

      Yes it is a commercial but how many commercials do you actually laugh at?

      I remember one commercial that caused me to burst out laughing. Many years ago, there was a commercial by one of the beer companies advertising its new twist off bottle caps. It was set at a pool party. This hunky guy hops onto the diving board, smiles and points at the ladies, and does a spectacular dive into the pool. Everybody oos and ahs in appreciation. He climbs out, smiles and points at the ladies, grabs a beer and starts looking for the opener. Then an ordinary, plain looking guy says "That's nothing". He then proceeds to jog across the water from one end of the pool to the other. Everybody is gasping in astonishment. He then grabs a beer, and twists off the cap. The hunk pointing at the pool, stammers out, "How... How did you do that?"

      "Easy", says the plain looking guy. "It's a twist-off".

      --
      When our name is on the back of your car, we're behind you all the way!
    31. Re:i'm no MS fan, but... by hvm2hvm · · Score: 0

      I myself was torn between laughter and hate at Seinfeld. How could he do such a thing? What did they give him?

      --
      ics
    32. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Indeed. And incorrect as well. Judging by how often I hear of people accidentally removing their operating system, Windows is in fact too easy to remove. Although I can imagine that causing administration headaches.

    33. Re:i'm no MS fan, but... by Mike89 · · Score: 2, Funny

      Wait until you actually watch the video - stupid, unfunny, lame, pointless.

      What'd you expect, it's supposed to counter the "I'm a Mac" ads.

    34. Re:i'm no MS fan, but... by 0100010001010011 · · Score: 2, Interesting

      Watch this like a 5 minute Seinfeld episode and not like a commercial and I think it's hilarious.

    35. Re:i'm no MS fan, but... by Daimanta · · Score: 3, Insightful

      food FreeBSD IP stack

      --
      Knowledge is power. Knowledge shared is power lost.
    36. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Oh, how about the 100 Microsoft asstroturfers who descend on every M$-related thread to bitch and moan because - horrors! - other people might have a moment of fun at Microsloth's expense?

      Go back to Redmond and tell your boss it's not working.

    37. Re:i'm no MS fan, but... by gad_zuki! · · Score: 1

      Agreed. Slashdot has hit a new low.

    38. Re:i'm no MS fan, but... by Kelbear · · Score: 2, Insightful

      ...He's an actor making a commercial and getting paid. Get a grip on reality.

    39. Re:i'm no MS fan, but... by JWSmythe · · Score: 1

          I agree. But, they're trying to soften up their image. Ooohh, poor Bill.

          I recently started getting emails on "rules" of dating. More like, what women do and don't like in general. They may say they want a guy with a soft heart, but they don't like a wimp.

      --
      Serious? Seriousness is well above my pay grade.
    40. Re:i'm no MS fan, but... by Kandenshi · · Score: 1

      The grandmother has been living there for 12 years. Maybe this is a reference to Windows 95 being ancient, but still kicking around the house.

      Notice that she seems to be the one that actually does most of the work around the place? :P She does the laundry, troubleshoots cars...

    41. Re:i'm no MS fan, but... by PawNtheSandman · · Score: 3, Informative

      Was this another commercial for Schmitts Gay beer?

    42. Re:i'm no MS fan, but... by recoiledsnake · · Score: 1

      holy flamebait summary, batman!

      No wonder it plugs a Mac site and is clearly written by a Mac zealot. I bet there were a ton of other submissions related to this, why was this lame one picked?

      --
      This space for rent.
    43. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Because some people do things other than eating, fatty.

    44. Re:i'm no MS fan, but... by IGnatius+T+Foobar · · Score: 4, Insightful

      Then we entered the real world. Finding the Microsoft actually makes rather competitive products.

      And if that were the whole story, few geeks would have a problem with them. Really, who doesn't want to use the right tool for the job? But that isn't the entire picture. Microsoft may have a few competitive products, but if you want to go anywhere near them, you're forced to take half a dozen other half-baked products that they forced down your throat. Then in order to interoperate properly you have to outfit your entire network with Microsoft technologies that you didn't want. And let's not forget the way they use their big money and market position to force preloads, manipulate international standards bodies such as ISO, and a million other reasons why Microsoft will build a better product only as a last resort.

      No, it's not just about the product. If they succeeded on merit alone they would deserve to win. But that's not the Microsoft we know.

      --
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    45. Re:i'm no MS fan, but... by daremonai · · Score: 5, Funny

      I don't think I can afford him.

    46. Re:i'm no MS fan, but... by MobileTatsu-NJG · · Score: 1

      Oh, how about the 100 Microsoft asstroturfers who descend on every M$-related thread to bitch and moan because - horrors!

      Some dude chimes in and says "stick to the facts", and he's an 'ass'troturfer. Actually, that'd be interesting if Microsoft paid people to use facts to back up their claims on Slashdot. I'd wanna chip in, too.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    47. Re:i'm no MS fan, but... by ozmanjusri · · Score: 5, Funny
      Kid is playing computer and says "This is AWESOME! When are you going to release it?" Bill says "Never, and don't tell anyone where you got it"

      Bill showed him a beta of Mojave.

      --
      "I've got more toys than Teruhisa Kitahara."
    48. Re:i'm no MS fan, but... by PriceIke · · Score: 0, Offtopic

      Funny you should mention Stride .. I remember an Orbit chewing gum commercial where a guy driving a car starts chewing a piece of gum, then begins admiring himself teeth in the rear view mirror while his car drives headlong into a building, plowing through wall after wall while the driver is blissfully grinning at his own teeth in the mirror. I can't seem to find it on YouTube unfortunately. But I laughed. But not as hard as I laughed at this commercial for some kind of Tide stain remover: http://www.youtube.com/watch?v=vgtfC5LBAW4 I kept backing it up and rewatching it over and over. It's just my kind of funny, I guess.

      --
      It's not a lie. It's the truth with lossy compression.
    49. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Why not just come with facts then and leave the flaming statements behind? It's hard to have any useful dialog when you start the conversation with YOU SUCK. I can criticize MS all day long using facts, but it gets me no where to come right out of the pocket with a very biased statement. Why would anyone even follow up if it seems that I cannot be swayed and have taken up a religious-like stance?

      You mean like most MS zealots? I admit some actually use logic in their arguments, but most seem to use pure emotion instead; unlike the "Cult of Apple" who tend to use logic first.

      Some people need to get that chip off of their shoulder and grow up. They aren't doing anyone in the Open Source community a favor by coming off like a pretentious ass that can't be reasoned with.

      Unfortunately, people are guilty on both sides of the fence here; though again, it seems the true zealots are backing the bigger horse.

      You want me to criticize windows? I can write a laundry list using facts. You want me to criticize Linux? I can write a laundry list of facts. Facts speak volumes. Everything else is a waste of time and gets the us nowhere.

      But the biggest victim of this zealotry is Apple, not Linux. If you read most of the comments in this blog, you can see that the majority is anti-Apple with very little real reasoning behind it.

      I do have to agree with the one post by J.W.Smythe about the underdog spin. This does seem to be a very good analysis of what the commercial is trying to say without naming names.

    50. Re:i'm no MS fan, but... by nine-times · · Score: 5, Interesting

      You would have no idea that it's a commercial about an OS.

      I guess it's not really an ad for an Windows, but rather an ad for Microsoft in general. To clarify ads these days are rarely about the product. Really, the next time you're watching TV, watch all the ads carefully, and ask yourself regarding each one, "What does this tell me about the product?"

      Established brands rarely tell you anything about the product unless they're introducing something new. For example, Coke commercials. They might have someone holding a coke bottle or maybe even taking a sip, but the commercial doesn't have any "information" about Coke. McDonald's is the same way. Unless they're introducing a new sandwich or something, they don't talk about the product. They just show someone holding the bag or taking a bite out of the sandwich. But you know what? Everyone who takes a bite of the Big Mac or a sip of that Coke have some things in common: They're happy and attractive and having fun!

      Current advertising theory holds that there's no point in giving people information, because people don't make "rational decisions". They make their decisions based on emotional attachments. So what advertisers aim to do is to attach a positive emotion with a product on a subconscious level, so that when you think about that product, you feel good. That good feeling makes you more likely to buy that product.

      The holy grail of advertising is to be a part of an entire subculture that's attractive and happy and cool, a subculture that people want to be a part of, and to have their product be synonymous with their product. They want to make you feel like you can't be a part of the culture that you belong to without owning that product. They want you to feel like you're not yourself without that product.

      Now I don't know how successful these ads will be, but it's clear that they're trying to remake the Microsoft image. They're trying to construct the emotional response you feel when you think about Microsoft, because the current emotional response from a lot of people consists mainly of frustration. So instead, they're trying to make Gates, as the embodiment of Microsoft, come across as a quirky fun guy that you'd like to have around even if he is a little hapless. He may as well be saying, "Hey, I'm not perfect, but I'm kind of nice and fun and even helpful, so invite me into your home."

    51. Re:i'm no MS fan, but... by VeNoM0619 · · Score: 4, Interesting

      I found quite a few bits funny. Gates reading a bedtime story to the kid about polymorphism was pretty hilarious (from a Geek/Nerd stand point) "Does this story have monsters?" "Yes, but there's a firewall".

      If you can't find the hidden message about "bringing people together", and how they talk about it near the end. It is an advertisement about the OS, but a more "off" way to market it, like MOST COMMERCIALS.

      I didn't watch the other commercial, but I thought it was a nice -entertaining- way to spend 4 minutes of tv ads than other commercials.

      --
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      We may not be created equal
      But we can be treated equal.
    52. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      I'm sure a lot of people would pay to "pitch" Bill Gates.

    53. Re:i'm no MS fan, but... by Foofoobar · · Score: 1

      Translation: I'm no MS but but I'm going to make a knee jerk statement of an MS fan thus revealing my true identity. DAMN YOU BATMAN!

      --
      This is my sig. There are many like it but this one is mine.
    54. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      ...Software freedom comes at a cost of other freedoms

      Can you explain? What freedoms?

      those guys who choose windows over Linux aren't as stupid as I once believed, and actually had informed reasons to do so

      Can you explain? What reasons? You make too open affirmations to have a +5 Insightful.

    55. Re:i'm no MS fan, but... by Gilmoure · · Score: 0, Offtopic

      I like the Toohey's Beer Trebuchet ad.

      --
      I drank what? -- Socrates
    56. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Well said.

      Two thumbs up on your post, if I had mod points I would use them in your favor.

    57. Re:i'm no MS fan, but... by Valiss · · Score: 3, Insightful

      If you have to clarify an ad, you've already lost.

      --

      -Valiss
    58. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      2) Kid is playing computer and says "This is AWESOME! When are you going to release it?" Bill says "Never, and don't tell anyone where you got it"

      Holy Crap it was Linux!

      I think it was Duke Nukem Forever!

    59. Re:i'm no MS fan, but... by GweeDo · · Score: 1

      Yeah, just without the hilarious part.

    60. Re:i'm no MS fan, but... by technomom · · Score: 1

      Wow, are they just TRYING to kill the brand?

    61. Re:i'm no MS fan, but... by _Sprocket_ · · Score: 2, Insightful

      Why not just come with facts then and leave the flaming statements behind? ...

      You want me to criticize windows? I can write a laundry list using facts. You want me to criticize Linux? I can write a laundry list of facts. Facts speak volumes. Everything else is a waste of time and gets the us nowhere.

      You do realize you're advocating a discussion based on facts in a conversation about a commercial that is, if anything, entirely devoid of fact? This marketing campaign seems to be attempting the use of humor and emotional icons to reframe the general feeling of the public for a brand (be that the company or a particular product - I suspect its Vista). It seems to me that it's certainly within the realm of the subject to also use humor to poke fun at the campaign if not the brand itself.

    62. Re:i'm no MS fan, but... by arktemplar · · Score: 1

      Don't know what's being marketed ? Well they know that it's from microsoft, I don't think that people need to associate some particular product with the brand when all that is being marketed is that brand. I, of course, may be wrong.

      --
      blog plug -> The Darker Side of Light
    63. Re:i'm no MS fan, but... by street+struttin' · · Score: 2, Insightful

      Established brands rarely tell you anything about the product unless they're introducing something new. For example, Coke commercials. They might have someone holding a coke bottle or maybe even taking a sip, but the commercial doesn't have any "information" about Coke. McDonald's is the same way. Unless they're introducing a new sandwich or something, they don't talk about the product. They just show someone holding the bag or taking a bite out of the sandwich. But you know what? Everyone who takes a bite of the Big Mac or a sip of that Coke have some things in common: They're happy and attractive and having fun!

      Yes, all those Coke and McDonalds commercials don't talk about the product, but show the product being consumed by attractive happy people. This crap only shows the product twice (the xbox the kid is playing, although it's apparently a game that will never be released) and the logo at the end. So really, the real product is not ever shown in the video. "Microsoft" the company is represented by Bill Gates, I suppose, but he is neither happy or attractive, and neither are any of the other people in the ad. In fact, they all complain quite loudly the whole time until "Microsoft" is removed from the house by the little sister, who is then both happy and attractive (by comaprison). Sounds like the opposite of conventional advertising, and likely fails at the goal of advertising.

      People will only pay attention to these commercials for the same reason they watch Nasa launches and Nascar, to see someone fail horribly and die a firey death.

    64. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      It's not a commercial for an OS, it's a commercial for MS Office.

    65. Re:i'm no MS fan, but... by CodeBuster · · Score: 5, Interesting

      Where are my mod points when I need them, the parent is bang on target. The holy grail of marketing, at least according to the presently ascendant theory, is to market and sell a brand image and NOT the products associated with that brand. This is far more profitable, assuming that it can be accomplished, because good products come and go and they cost money to research, develop, and produce, but if I can sell you on the concept of a brand then you will buy almost anything, regardless of quality and especially in the short run, that is associated with that brand. The real value and the highest potential for profit are selling the brand, not the products. Now, obviously this does not always work and it doesn't work on everyone, particularly not on intelligent people who think for themselves, but it does work on Joe Sixpack and that is the majority of the non-niche markets. Microsoft is attempting to develop and expand their brand so that they can sell their products to an American public that is becoming increasingly ignorant about how technology actually works and concentrates mostly on what is cool or in style over functionality.

    66. Re:i'm no MS fan, but... by stuboogie · · Score: 1

      Very good post. Wish I had mod points right now.

      I think a lot of the people bashing these commercials can't put down their MS hating goggles long enough to see the true intent of the commercials. I think you summed it up well.

    67. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      no unverifiable claims unlike Apple ads.

    68. Re:i'm no MS fan, but... by _Sprocket_ · · Score: 1

      Congratulations on growing up and gaining an appreciation for the real world. Meanwhile, others like myself have been in the real world all along. And we still understand the problems that Microsoft and Windows present. We've just never been blinded by youthful angst and "fighting the Man" (or at least - were over it long before Slashdot was around).

    69. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Both. It also works as a comment on Gates, Ballmer, Microsoft and cabbages.

    70. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Heh, you must be from some paralell universe or something. I work with both Microsoft and Linux all day long, both on servers and workstations.

      Managing Microsoft products is like herding cats. You cant do the same thing twice and expect things to behaive the same on MS products.

      On most linux stuff its black or white. You either do it right and it works, and works and works or you do it wrong and it doesnt work at all.

    71. Re:i'm no MS fan, but... by nschubach · · Score: 2, Interesting

      Bill Gates ... supporting software piracy the world around.

      I be willing to bet a lot of piracy is done by insiders. In this case, Bill gave him some software ... hmm.

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    72. Re:i'm no MS fan, but... by Zwicky · · Score: 1, Funny

      I didn't think it was funny but there was a moment I thought was mildly amusing: the pizza boy looking like 70s Gates. Everything else was just kind of 'meh...'

      FWIW my prediction for the future ads: a Ricky Gervais guest spot. That is when they will have truly jumped the shark.

      --
      "Three eyes are better than one" -- Lieutenant Columbo
    73. Re:i'm no MS fan, but... by nabsltd · · Score: 5, Insightful

      I have to agree. I laugh at the Mac/PC ads, mostly because they are so over the top.

      Macs aren't that wonderful and PCs don't suck as much as the ads would want you to believe, but that don't change the fact that the ads are well done, and even non-techies find them worth watching.

    74. Re:i'm no MS fan, but... by nschubach · · Score: 1

      So what is the "innapropriate" software that Gates is pushing on the kid in a "Here, play this, but don't tell anyone where you got it" kind of way.

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    75. Re:i'm no MS fan, but... by Massacrifice · · Score: 4, Insightful

      You have to clarify an ad when you get upset by it and don't know why. Most of the time, this is because you're not part of the target demographic. This is the case here, with a general-public/family oriented/techno-unsavvy ad vs. Slashdot readerbase. I think GP's ad deconstruction is quite acccurate in this regard, and helps explain where MS might be going next.

      --
      -- Home is where you eat your heart out.
    76. Re:i'm no MS fan, but... by Damastus+the+WizLiz · · Score: 1

      Agreed. They gave him money. Its not like his career is going anywhere at the moment.

      --
      I often have trouble remembering which way is out of bed in the morning.
    77. Re:i'm no MS fan, but... by Bryansix · · Score: 0, Troll

      The MAC/PC ones I laughed at in embarrassment for Apple because none of the comparisons made sense. My XP desktop never freezes and doesn't have viruses but when I used an iMAC I got the pinwheel of Death all the damn time!

    78. Re:i'm no MS fan, but... by justinlindh · · Score: 1

      Honestly, it's better than most of the ads out there. I'd rather watch an awkward nerd and an aging comedian bumbling around awkwardly in "fish out of water" situations than watch some idiotic crap with models eating cardboard hamburgers and a "I'm Lovin' It!" tag line.

      The commercials that don't directly force a "PRODUCT X IS GOOD BUY NOW" message down my throat usually appeal to me more, since I don't like a commercial telling me what I need to eat/drink/wear/type on to be hip. In that vein, I'd much rather see these commercials than the "Mac/PC Guy" ads that Apple is running. While somewhat funny at first, they've now entered the realm of pretentious Mac douche vs. not-entirely-true-and-if-you-use-a-PC-you-are-not-cool PC guy. It's gotten stupid, so a commercial where I'm not told that I'll be "cool" for using a particular operating system is welcomed, by me... even if they're a little pointless and dumb.

      I guess I just think that in the world of commercials, I'll take the lesser of evils. MS's attempts have thus far been the lesser of evils, to me.

    79. Re:i'm no MS fan, but... by gadget+junkie · · Score: 1

      Watch this like a 5 minute Seinfeld episode and not like a commercial and I think it's hilarious.

      you mean, Billy here got his own Seinfeld miniepisode series and his company is paying?

      --
      "If a boss demands loyalty, give him integrity. But if he demands integrity, give him loyalty." (John Boyd, 1927-1997)
    80. Re:i'm no MS fan, but... by nabsltd · · Score: 1

      For someone with Jerry Seinfeld's pile of cash, there had to be some really big incentive to do this.

      Maybe it was a Bill Gates-sized pile of cash, but I'd be surprised if it was that simple.

    81. Re:i'm no MS fan, but... by flitty · · Score: 0, Troll

      but if I can sell you on the concept of a brand then you will buy almost anything, regardless of quality and especially in the short run, that is associated with that brand.

      SEE: Apple

      --
      Whether or not there is some sort of god, I'm not supposed to say/god is a word and the argument ends there-Smog
    82. Re:i'm no MS fan, but... by 0100010001010011 · · Score: 2, Interesting

      You were one of those kids that pointed out Santa wasn't real, how ugly 'everyone' thought someones girlfriend was.

      Seinfeld didn't become the #1 show in America because it was unfunny. Neither did Friends. However I didn't particularly like Friends, but I wouldn't say it was 'un funny' just 'not my type of humor.'

      I'm sure there's a regularly scheduled showing of Ow My Balls you could enjoy.

    83. Re:i'm no MS fan, but... by jmcbain · · Score: 1

      The holy grail of advertising is to be a part of an entire subculture... They want to make you feel like you can't be a part of the culture that you belong to without owning that product.

      You've just described the Mac and Linux fanboi-ism communities. Mac advertising appeals to the hipster movement. Linux advertising (through websites like /.) appeal to niche nerd movement.

    84. Re:i'm no MS fan, but... by ceoyoyo · · Score: 1

      I KNEW he was running for president!

      Seriously. Gates isn't even CEO of MS anymore.

    85. Re:i'm no MS fan, but... by ceoyoyo · · Score: 1

      Yes, but they show that the company HAS a product. They almost always show someone enjoying that product.

      The Mojave commercials (which are awful) at least show people using Windows and enjoying it.

    86. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      From teh OP:

      Although the ad does not mention Microsoft's operating system directly, it does mirror the real world experience of the company's products -- appearing where not wanted, hard to remove, causing administration headaches, and finally being forced out in hopes of getting one's living space back.

      Wow... blaming Windows for the breakdown of the nukular family? Even for Slashdot, that's a huge stretch.

      Incidentally, I've seen, in real life, this exact scenario played out because of Teh Lunix. A friend's son had become a radicalized Lunix/FOSS advocate, and obviously started constantly ranting like madman about how all the world's ills were caused by Microsoft. In other words, he turned into the stereotypical Slashdotter.

      It continues to be very stressful for the family, obviously, since (like 99.999% of sane people) they did not have their entire personal identity wrapped up in their choice of operating system. The son has not yet went Reiser on anyone, so we can only pray he can resolve his mental issues before violence ensues.

    87. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Facts speak volumes. Everything else is a waste of time and gets the us nowhere.

      Except into public office.

    88. Re:i'm no MS fan, but... by ceoyoyo · · Score: 1

      I like how the only time they get remotely close to actually advertising a product they immediately say that this great product is never going to see the light of day. Microsoft: We occasionally make good stuff, but we don't give it to you.

    89. Re:i'm no MS fan, but... by PitaBred · · Score: 1

      No, Seinfeld became the #1 show in America because of his supporting cast. Seinfeld himself is an idiot, and is not funny. His "observational" humor is anything but... anyone with a 5th grade education knows why his complaints and jokes are stupid. Kramer, Elaine, George, Neuman... they're the ones who made the show. Jerry just happened to be there.

    90. Re:i'm no MS fan, but... by RiotingPacifist · · Score: 4, Interesting

      I don't know whether to laugh or cry when i see mac ads, i mean people actually believe them

      --
      IranAir Flight 655 never forget!
    91. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Good, now use that same argument 20 years ago.

      Speaking of half-baked products, I think Linux is notorious for that whether it comes down to them trying to compete with Office and ultimately trying to get into the home desktop/gaming market.

      MS was there 15 years ago when everybody needed a working desktop, Linux was nowhere to be found. Showing up late to the game and crying foul will not get you success, neither is having too many chiefs and not enough Indians.

      MS and the Open Source crowd both have their weak points, it's just MS has the lesser of the weaker points that appeal to the general majority of users.

    92. Re:i'm no MS fan, but... by Twisp · · Score: 0

      If you have to clarify an ad, you've already lost.

      Not at all.

      That "HEAD ON: Apply directly to forehead!" ad seems like one of the worst ads ever. Talk about needing to clarify, the Head On ad didn't even say what the product did! However, that ad has been EXTREMELY successful. It has generated a lot of curiosity, name recognition, and sales. After all, you know exactly the ad I'm talking about, right?

      I studied advertising photography in school and we covered a lot of general advertising topics. It turns out that, when adjusted for scale, cheap, low-budget "CRAZY PRICES! EVERYTHING MUST GO! BUY NOW NOW NOW!" ads are much more effective than big-budget ads for the major players - when adjusted for scale. Dollar for dollar, they are more effective at grabbing eyes and creating recognition.

    93. Re:i'm no MS fan, but... by Elektroschock · · Score: 1

      So the emotional attachment here is: Gates and Seinfeld don't belong into an ordinary family and are unable to interact with customers of Microsoft products?

      That is no joke, that is the message they spread and it adds the asshole notion: You know we are special and we cannot become a part of your family, sorry, we are like that. Who thinks otherwise is a fool.

      He may as well be saying, "Hey, I'm not perfect, but I'm kind of nice and fun and even helpful, so invite me into your home."

      The messages says, we tried but it cannot work, look how silly it would get. We are fools and you are fools, get over it.

    94. Re:i'm no MS fan, but... by 0100010001010011 · · Score: 2, Informative
    95. Re:i'm no MS fan, but... by Translation+Error · · Score: 1

      The little girl gets her revenge by planting the stolen item in Gates' pack. This is either saying that other OS's use deception to get what they want. Gates, being the better man just leaves to let the bratty girl have her way, because there are bigger things to come.

      It sounds like the girl should represent SCO. But that would make Gates ... IBM??? Maybe the subtle message here from Microsoft is that IBM should have just taken the higher road and settled with SCO.

      --
      When someone says, "Any fool can see ..." they're usually exactly right.
    96. Re:i'm no MS fan, but... by theskipper · · Score: 1

      Chris Farley died way too young. For the younger mods that might not get the reference:

      http://www.jibjab.com/view/142675

    97. Re:i'm no MS fan, but... by weg · · Score: 1

      I personally found it very funny (and I'm a Mac user), but I do realise that Mac fanboys need a less subtle message ("I'm a Mac, you're a jerk.")

      --
      Georg
    98. Re:i'm no MS fan, but... by log0n · · Score: 1

      I think the clarify only really needs to be made here.. my inlaws brought it up to me (as I'm the computer guy) and they thought it was pretty funny.

    99. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Cool shit that MS has come up with in their labs (or small startups they've acquired?) that will never see the light of day.

    100. Re:i'm no MS fan, but... by catmistake · · Score: 1

      I agree... cute commercial, pretty funny. I think it'll be successful in showing we don't hate Bill Gates. Microsoft is another matter...

    101. Re:i'm no MS fan, but... by Elektroschock · · Score: 1

      It also shows the non-perfection of family life. Your pool does not get warm, so why complain about Vista.

      But what astonishes me is the unfriendliness towards the family set in scene that offered them a meal according to what they considered appropriate for the visitors. In some cultures including my own this is regarded as an severe insult on the host. Just think of the impolite answer of Gates towards the dad. And they even order junk food from external sources beeing visitors in a house.

      In traditional civilizations hospitality traditions can cause strong problems for the guest but you need to keep face. E.g. when they slaughter a goase for you... Hospitality is sacrocanct.

      This is partly compensated by the stupid girl that does not respect the rules of hospitality either. But who wants to offer hospitality to persons that disrespect hospitality?

      What is "WHG III"?

    102. Re:i'm no MS fan, but... by Keeper · · Score: 1

      No, it's a digg at all of those people who "greatly admire and respect" someone who makes something they like, but demand what they produce for free (or take it without paying).

    103. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      I find these new Seinfeld/Gates commercials to be weird and inexplicable. I think they are going for some kind of 'so weird they are hip' thing but completely miss. Trying to be hip is so un-hip as the word hip is not hip anymore.

      The Mac vs PC commercials were never funny to me. They were kind of clever at first, now I long for them to go away. Of course, I am not their target audience. I remember when the word hip was hip.

    104. Re:i'm no MS fan, but... by jollyreaper · · Score: 1

      In fact, you can run the same commercial and put a picture of Tux at the end, with the slogan "Keep uninvited pests away" (or something like that; I'm not a marketing guy) and be quite effective.

      so what are you waiting for? Youtube is right there! heh, too funny.

      --
      Kwisatz Haderach
      Sell the spice to CHOAM
      This Mahdi took Shaddam's Throne
    105. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      It was Microsoft Bob.

    106. Re:i'm no MS fan, but... by catmistake · · Score: 2, Interesting

      no. The point is comedy. Its simply not funny to do what is expected... to pay and tip the delivery guy. And finally there is acknowledgment that people do not tip delivery guys. Not sure if you know, but delivery guys pay for the delivery with tips. So, its not really right to order an $8 delivery 7 miles from the restaurant then tip a dollar... delivery guy loses money on gas. Regardless of the amount for the food, tip should be minimum the price of a gallon of gas unless you live within a mile of the restaurant, in which case 10% will do.

    107. Re:i'm no MS fan, but... by TheFrunk · · Score: 1

      I see the Apple Defense Force is in full swing today. This isn't flamebait, it's actually quite accurate. u mad?

    108. Re:i'm no MS fan, but... by JWSmythe · · Score: 1

          Good point. :) I hadn't really noticed that. Well, I noticed that she was doing things, but I assumed it was just to get her into the scene.

      --
      Serious? Seriousness is well above my pay grade.
    109. Re:i'm no MS fan, but... by It+doesn't+come+easy · · Score: 1

      Are we sure Apple's marketing group isn't producing these ads?

      --
      The NSA: The only part of the US government that actually listens.
    110. Re:i'm no MS fan, but... by JWSmythe · · Score: 1

          WHG III is "William Henry Gates III", Bill's full name.

          I don't know where you're from, but just about everywhere it's rude to show that you don't like a gift, even if you don't like it. You're suppose to smile and say "thank you". Not "Didn't we have this yesterday?" and "I need to drown your food in catsup to eat it".

      --
      Serious? Seriousness is well above my pay grade.
    111. Re:i'm no MS fan, but... by nine-times · · Score: 1

      My point is that people who make ads aren't trying to tell you anything about the product, they're trying to foster an emotional attachment to the brand. That's what this commercial is trying to do. It doesn't really work for me, but I don't know whether it will work on other people.

    112. Re:i'm no MS fan, but... by A440Hz · · Score: 1

      American Pie much? I mean the Don Maclean song, not the movie.

    113. Re:i'm no MS fan, but... by nine-times · · Score: 1

      I'm not saying it's a great commercial, I'm just trying to explain the advertising theory behind it, i.e. "what they're *trying* to do."

    114. Re:i'm no MS fan, but... by number6x · · Score: 1

      Holy Grail...

      So how long until we see the commercial where Jerry and Bill are riding through downtown Seattle on their fixed gears wearing American Apparel hoodies with pheaux graffiti graphics?

      If they want Bill to get with the hip computer consumer subculture, they'll have to have him install and use Ubuntu in one of these commercials. Until then its just a couple of old farts cracking wise. Maybe they're auditioning for a Muppet Movie role?

    115. Re:i'm no MS fan, but... by jewelises · · Score: 1

      It's maybe pointless, but the slogan at the end is spot on IMHO:

      Perpetually Connecting, Never Connected

    116. Re:i'm no MS fan, but... by nine-times · · Score: 1

      Yes, well that's pretty much what advertisers are trying to foster-- "fanboi-ism", if that's what you want to call it (I wouldn't favor that term). Advertisers have studied various movies and products that have cult followings, and they've even studied cults.

      Apple is widely seen as a success to be emulated. Advertisers spend a lot of time trying to generate the sort of attachment to a brand that Apple customers have to the Apple brand.

      Note: I'm not saying anything bad about Apple. I'm typing this on a Mac. Part of what attaches people to a brand is a genuine attachment to the product, which is not something that advertisers are necessarily interested in (though they sometimes are). Their mission is to figure out how to generate that attachment, on demand, for any arbitrary product.

    117. Re:i'm no MS fan, but... by stu42j · · Score: 1

      Any guesses what book he was reading? Something about object oriented design.

    118. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      and it also contained some reference to the actual product being pitched!

      Yeah, but it was Vista.

    119. Re:i'm no MS fan, but... by e2d2 · · Score: 1

      Actually I was advocating discussion based on facts when in the context of the slashdot article summary. I didn't see the summary as funny. It came across as a troll. But if it was meant to be funny then I can take it as such. But hell give me some context to do so, like a HA HA HA at the end or something.

      My whole take is, let's approach this like adults and speak like adults and then leaders who make decisions may listen to us. If they don't well then we find someone that will. But they won't listen to someone who reeks of biased opinion and has already made up their mind. Let's not only tell them "Windows sucks". Let's tell them "Windows sucks, and here is why.."

      That's all I am saying. I just don't see enough of it, it's flooded out by M$ Winbloze sux0rs! How can anyone take that seriously?

    120. Re:i'm no MS fan, but... by mppm · · Score: 1

      Maybe they can go to the Feiss household next, and help Ellen recover her homework.

    121. Re:i'm no MS fan, but... by s73v3r · · Score: 1

      Hey! We of the cabbage coalition resent being lumped in with those turnips!

    122. Re:i'm no MS fan, but... by Malevolyn · · Score: 1

      They forgot the part where Gates and Seinfeld steal a family heirloom from their poor victims.

      --
      Your ad here.
    123. Re:i'm no MS fan, but... by s73v3r · · Score: 1

      They're gonna get Gates to attempt to jump over a shark tank on water skis. That's when you know the series will have nuked the fridge.

    124. Re:i'm no MS fan, but... by nine-times · · Score: 5, Informative

      True, but your missing the point. I saw a documentary on this a while ago, and they played two coffee commercials back-to-back, one from the 50s and one from the 90s. The ad from the 50s actually talked about how good the coffee tasted, while the commercial from the 90s showed a man and a woman in a cozy setting, drinking out of coffee cups (you never saw the coffee) and enjoying a romantic conversation.

      The point is, they aren't selling you the coffee, they're trying to sell you the emotional feeling. Their goal is to get you to subconsciously associate their brand with warm-fuzzy feelings of romance. Showing the scene of a couple in a cozy environment is a way of generating that feeling, and showing the coffee cups and the box of coffee creates the association, but it really isn't about showing you the product or telling you anything about the product.

      But Gates is a psychological stand-in for Microsoft, and serves well enough to generate the association. In order to make you feel warmly about Microsoft, the makers of this commercial believe that it will be sufficient to get you to feel warmly about Gates. Whether that's true or whether the commercial succeeds in getting you to feel warmly about Gates are separate issues. I'm just telling you what the ad agency is trying to do here.

      The point is, commercials today often have nothing to do with the product, and the people making the commercials don't want you to think about the product. They just want you to feel a specific emotion in connection to their brand, and they'll try to create that association in any way they can, whether it includes showing the product or not.

      Now as to why they don't really show any Microsoft products, I have some guesses. First, you know the products already. You've seen Windows. If you'd consider buying an XBox, then you already know what one is and probably know the advantages/disadvantages compared to other platforms. Talking about their products is about as useless as Coke trying to describe the flavor of their cola; you know what Coca-Cola tastes like.

      In fact, a lot of people associate Microsoft Windows with "frustration", so showing their product might only serve to bring those feelings to the forefront. Also, the bad associations people have with Microsoft are that Microsoft is a big, powerful, pushy company. So not showing their product can serve to counter that, because there's no way you can watch those commercials and feel like they're pushing their product on you.

      Finally, not showing the product can work in a sort of reverse-psychology kind of way. Jerry keeps asking Bill about plans for future products, and Bill shows the kid a game that's not released, and we don't get to see it. By refusing to show us their current products or possible future products, they might be trying to get you to ask, "what cool things might Microsoft be working on?"

    125. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      When were were young Microsoft was pure evil, Linux was the savior.

      Get off my lawn youngster!

      When I was young, we didn't have Linux and all phone calls went through AT&T.

    126. Re:i'm no MS fan, but... by orasio · · Score: 1

      Regardless of the amount for the food, tip should be minimum the price of a gallon of gas unless you live within a mile of the restaurant, in which case 10% will do.

      You are nuts.
      Why should the restaurant externalize their delivery costs at your cost?
      Tips are about rewarding good service. _I_ believe everyone should be paid for their work, what they and their employer agree that is fair.
      If the guy needs the tips to pay the bills, he is getting exploited.

    127. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      I'm no MS-fan by any stretch of the imagination, but I thought it was hilarious.

      I'm still never buying Vista, but it was funny.

    128. Re:i'm no MS fan, but... by bjourne · · Score: 0

      I'm far from a marketing expert but.. In the commercial he has bad body posture, negative body language, sad facial expression, greasy hair, squeaky voice, unfitting boring clothes. The only message I get is that's how depressing and sad your dead-end life becomes with Microsoft and not even knowing a cool dude like Jerry Seinfeld can save you.

    129. Re:i'm no MS fan, but... by ardle · · Score: 1

      I guess it's not really an ad for an Windows, but rather an ad for Microsoft in general.

      Some in the business world might infer that Microsoft are so "big", they don't need to advertise actual products.

    130. Re:i'm no MS fan, but... by Irish_Samurai · · Score: 1

      No, but he as much a symbol of Microsoft as their Windows name and logo are.

      Nobody thinks "Bill Gates, hrrmmm, I want Pizza!"

    131. Re:i'm no MS fan, but... by s73v3r · · Score: 3, Interesting

      The funny thing is, something like that did happen. Tom Brokaw was interviewing Bill Gates in a small town in South Dakota (Watertown, I think), about something the Bill & Melinda Gates Foundation was doing with small town libraries and the Internet. They conducted part of the interview in a coffee shop/cafe there. The interview ended, and they both left. A little while later, Brokaw realizes that his people didn't pay the cafe. Neither did Gates'. The world's richest man and perhaps the most famous person to come out of the state stiffed the cafe.

    132. Re:i'm no MS fan, but... by s73v3r · · Score: 1

      A remake of Custer's Revenge

    133. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Maybe, but these ads just reminded me of 'Lucas just wants to have fun with Star Wars', and how this really looks like 'Gates just wanting to have fun with Microsoft' :D

    134. Re:i'm no MS fan, but... by shutdown+-p+now · · Score: 1

      Microsoft may have a few competitive products, but if you want to go anywhere near them, you're forced to take half a dozen other half-baked products that they forced down your throat. Then in order to interoperate properly you have to outfit your entire network with Microsoft technologies that you didn't want.

      It might come as a surprise to some, but usually (at least from what I've seen), deployments of Microsoft software and targeting Microsoft platform for development are choices made explicitly acknowledging those facts you've mentioned. It's just that there are some cases when, even counting the enforced homogeny and the lock-in part of the "Microsoft tax", the overall actual ROI for going the Microsoft way is higher.

    135. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      >> Microsoft just got many to watch it and talk about it; thus it was successful

      Successful? I don't think that word means what you think it means.

    136. Re:i'm no MS fan, but... by hurfy · · Score: 1

      But should that emotional attachment really be: Ewww

    137. Re:i'm no MS fan, but... by pebs · · Score: 1

      Nah, like me, we just got older. When were were young Microsoft was pure evil, Linux was the savior. All the MS did was wrong and all that Linux did was good. Then we entered the real world. Finding the Microsoft actually makes rather competitive products. And Linux has consistently dropped the ball in some areas.

      Let me correct that for you. "Then we entered the real world. Finding that OS X can do almost everything Linux can. And the problem with using Linux is that it doesn't have good enough support from hardware and commercial software manufacturers, and that's just a reality we have to accept."

      In the year 2008, if you're a developer the choice should be between Linux or OS X. Windows shouldn't even be an option for your main OS unless all you do all day long is use Visual Studio (in which case I pity you). Windows runs perfectly well in VMWare (on OS X or Linux), there's no reason to use it as your main OS anymore, especially with features like Unity.

      The ultimate developer workstation is a Mac Pro with about 8GB of RAM, and Linux and Windows running under VMWare; you can't go wrong with that. Toss in a 30" display or two and you're golden.

      If you want to be mobile, I don't agree with Apple's choices in keyboard layout and the lack of trackpoint (Thinkpads' keyboard and trackpoint rule), but the MacBook Pro is pretty badass otherwise, especially if you get the 17" high res display (1920x1200 on a laptop is fucking sweet).

      Over the years when challenges of life take effect GNU and Software freedom means less then it did before. It is about getting the Job done, and you find that software freedom has less to do with free speech then you did when your young.

      Its easier to get the job done with open source languages, libraries, and platforms. When you depend on a closed source, proprietary product you are just shooting yourself in the foot in the long run (and probably in the short term, too). You might be able to get the job of releasing software done, but not the job of maintaining that software 5 years from now.

      Closed/proprietary tools are only ok to use when there are alternatives (hopefully open) that you can easily switch to, but not languages, libraries, or platforms. For my software I don't depend on any closed source languages, libraries, or platforms anymore (since I currently have the power to make these decisions for my team), and I would feel uncomfortable doing so again because I (and my organization) have had enough bad experiences with closed/proprietary products to not want to go down that route again. Microsoft's development tools/platforms were among those, including .Net; and the existence of Mono doesn't help.

      --
      #!/
    138. Re:i'm no MS fan, but... by dogdick · · Score: 1

      zing!

    139. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      No wonder digg is winning.

    140. Re:i'm no MS fan, but... by Elektroschock · · Score: 1

      I cannot judge about American audiences but I guess the ad does not work in some nations. It only works in nations where you tend to solidarise with the "upper class".

      So why exactly does the ad present Gates and Seinfeld as rude?

    141. Re:i'm no MS fan, but... by the_wesman · · Score: 1

      I also like listening to the words of "Hotel California"

      one of the many reasons why your opinion doesn't interest me.

      I hate the fucking eagles.

      --
      calling all destroyers
    142. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      I was reading somewhere that the house is Apple.

      The old woman is Jobs (12 years).

      The family is clueless and concerned with appearances (mowing lawn, filling pool with a tiny hose and cold water, a missing giraffe, re-doing the doors, putting cheese on potatoes they eat every day, the girl's extremely decorated bedroom, etc).

      The old woman (Jobs) is constantly working around the house, cleaning things up, fixing the car, etc.

      The family is completely disfunctional.

      The husband and wife talking about money neither knows about is a reference to the stock options scandle.

    143. Re:i'm no MS fan, but... by hal9000(jr) · · Score: 1

      Yes, flame bait. But it is also a valid interpretation of the commercial that can argued for quite effectively.

      I just laughed my ass off though because it was funny.

    144. Re:i'm no MS fan, but... by Man+On+Pink+Corner · · Score: 2, Insightful

      If people are talking about your ad on Slashdot, you've already won.

    145. Re:i'm no MS fan, but... by cp.tar · · Score: 1

      On a fork?

      --
      Ignore this signature. By order.
    146. Re:i'm no MS fan, but... by Tanktalus · · Score: 1

      If they want to have "loveable" in a family, they should get Bill Shatner. He did great with those "Fiber-is-your-friend" challenge ads.

    147. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      MS was there 15 years ago when everybody needed a working desktop, Linux was nowhere to be found. Showing up late to the game and crying foul will not get you success, neither is having too many chiefs and not enough Indians.

      Really? 15 years ago was 1993. Linus introduced Linux in 1991. Slackware and Debian came into existence in 1993. FreeBSD was introduced at the end of 1993. My memory regarding Linux and FreeBSD is pretty fuzzy during that time period as I didn't get into Linux/FreeBSD until around 1994 (I was using other UNIXs, though).

      I remember Windows 3.x. It was pure torture to use as it could crash at any moment (even 3.11 for Workgroups). It was so bad that I would much rather use DOS than have to suffer through using Windows (I mostly dialed in to BBS's and UNIX systems anyway). But with the release of Mosaic (followed by Netscape), I forced myself to suffer through using Windows 3.x + Trumpet Winsock to experience the beginnings of the WWW.

      Once I got around to installing Linux (Slackware), it was like a breath of fresh air and a relief to finally have a decent OS running on my machine. I no longer had to worry about crashes, it never crashed, and apps crashing didn't even take down X. There was way more internet software available for Linux.

      When I got a machine with Windows 95 installed, I discovered that Windows hadn't gotten any better. Constant crashes starting with the first day I had the machine. I of course put Linux on that machine in dual-boot configuration, and I was almost always booted into Linux because it was simply a better OS. Windows 98 and 98SE came and they weren't any better than 95 (in my experience), I completely skipped over ME. I dunno, maybe I should have given NT a shot, but from what I understand it was lacking as far as what software was available for it and had its own share of problems. I also maybe should've given OS/2 a try, too. But Linux did the trick for me. FreeBSD wasn't bad either.

      Windows 2000 was the first version of Windows that was actually a viable OS (once the drivers were there). Linux had improved until that point, but not in the user-friendliness department. It was still a geek OS. When Internet Explorer took over the web it was dark times. I had a Windows machine and a Linux machine side by side because I had to run Windows to have a browser that worked with the pages that were out there.

      To summarize: Windows was garbage exactly 15 years ago. Linux and FreeBSD were in their infancy then, but were pretty badass after a few years of development.

    148. Re:i'm no MS fan, but... by digitalgiblet · · Score: 1

      holy flamebait summary, batman!

      OK, I have to say I thought both the commercial and the summary were very funny.

      Mind you I cannot for the life of me imagine how these ads will translate into sales of Microsoft products, but this one was very funny.

      You know. Maybe I should give Vista another try... because Gates and Seinfeld are funny. Um, yeah.

    149. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      By "never" he was obviously talking about Windows 7.

    150. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      You mean John Hodgman actually isn't a PC!?

    151. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      This is probably the most insightful, well thought out comment I've ever read on Slashdot. Obviously there must have really been an accident with the Collider because I know for a fact I can't really be here reading this.

    152. Re:i'm no MS fan, but... by blind+biker · · Score: 1

      You are quite right, brand value is extremely precious to any company. It enables such company to have added margin for free (sans the money spent on brand avareness, obviously). However, commercials are not enough to establish a good brand. Well, at least I think it's not enough with Microsoft. Vista has done a lot to damage the Microsoft brand, and is still continuing to do so. Commercials can fix a bit of that damage, but IMHO, you got to have appealing products to really give a brand some shine. This is what Nokia, to mention a good brand, does (and has done). You see a skiing competition and the letters "NOKIA" hanging over the trail, and you think, for a fraction of a second "fun phones". The commercial here is just to wet your appetite, as in "I really should get a new phone, Nokia phone...".

      --
      "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
    153. Re:i'm no MS fan, but... by naoursla · · Score: 1

      I think the grandmother who has been there for 12 years represents Windows 95. She is old. People don't pay much attention to her, but somehow she gets a lot done.

      Windows XP is the giraffe that has been in the family for 6 years. The family accuses Bill of taking it away. In reality he didn't take it away and was framed by someone else.

      The pool has Bill wanting features that the pool just doesn't have.

      I'm not sure what the neighbor's broken car represents.

    154. Re:i'm no MS fan, but... by naoursla · · Score: 1

      They were framed!

      Windows have frames.

      Giraffes have long necks.

      Ergo: The giraffe is Windows XP.

    155. Re:i'm no MS fan, but... by Feanturi · · Score: 1

      It really was a commercial about nothing.

    156. Re:i'm no MS fan, but... by Dhalka226 · · Score: 1

      Gosh, I don't even know how long I've been around /. these days. Years and years. And I've literally never complained about the stories or the editors. I suppose there's a first time for everything. This was literally the worst "article," the worst summary, the worst title and the downright worst piece of idiocy I've ever seen posted here. What absolute trash. At least the crap in Idle is tucked away in a section you know is trash.

      What-were-YOU-thinking-if-anything, kdawson? Ridiculous.

    157. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Ten million dollars. A lot of creative freedom. For all we know, he lives EASILY on bankrate interest from his TV show millions. This is just petty cash being raised for the next project. Further, it gets his name out there so when he is raising money, he is not a has been. He is making motion picture money for 2-minute commercial (albeit, a series). Success breeds more freedom more success.

    158. Re:i'm no MS fan, but... by Blakey+Rat · · Score: 1

      Really, who doesn't want to use the right tool for the job? But that isn't the entire picture. Microsoft may have a few competitive products, but if you want to go anywhere near them, you're forced to take half a dozen other half-baked products that they forced down your throat. Then in order to interoperate properly you have to outfit your entire network with Microsoft technologies that you didn't want.

      And despite all that, companies still find they get much more ROI and productivity from MS SQL, IIS, Visual Studio, .Net, etc.

      If they didn't, they wouldn't use it; it's not like only huge slow-to-react multinational corporations are the only Microsoft users, small .coms use Microsoft the same amount.

      And let's not forget the way they use their big money and market position to force preloads, manipulate international standards bodies such as ISO,

      This falls quite clearly in my "who gives a fuck?" file. Does this affect me in any way, shape, or form? No. Has being an ISO standard helped OpenOffice topple Microsoft Office one iota? No. Why would I give a shit? Why would anybody?

      No, it's not just about the product. If they succeeded on merit alone they would deserve to win.

      Are you even capable of judging the merits of Microsoft products without foaming at the mouth and starting to yell about the ISO? I doubt it.

    159. Re:i'm no MS fan, but... by dwye · · Score: 2, Insightful

      > Umm, Gates is the product being pitched.

      Agreed. These are the equivalent of the "home movies" of John D. Rockefeller that were shown, after his retirement, during the newsreel segment of a motion picture show, to "prove" that the old monopolist was just another grandpa, just like everyone else's, and not some terrible person. I would not be surprised if Stalin didn't do the same thing, too.

    160. Re:i'm no MS fan, but... by GweeDo · · Score: 1

      No, no, you misunderstood me. Seinfield was very fun, I regularly watch re-runs still if they are on. The ads weren't.

    161. Re:i'm no MS fan, but... by As_I_Please · · Score: 1

      You've missed the point. Ads like these aren't aiming for clarity. It's about feeling and emotional response. All of nine-times' comments are about things that the viewer should only be thinking about subconsciously.

      If the majority of people can dissect an ad in this way, then the ad is a failure.

    162. Re:i'm no MS fan, but... by Workaphobia · · Score: 1

      Ironically, the Apple's Mac/PC ads are... observational, in nature.

      --
      Evidently, the key to understanding recursion is to begin by understanding recursion. The rest is easy.
    163. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      "Microsoft" is removed from the house by the little sister, who is then both happy and attractive

      You discusting pedoe!

    164. Re:i'm no MS fan, but... by Hognoxious · · Score: 1

      So what is the "innapropriate" software that Gates is pushing on the kid

      Duke Nukem Forever. Or possibly Hurd. Or the Hurd port of Duke Nukem Forever. Or Duke Nukem Forever running under wine on a VM running on Hurd running on Hurd4Dos.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    165. Re:i'm no MS fan, but... by _Sprocket_ · · Score: 1

      Actually I was advocating discussion based on facts when in the context of the slashdot article summary. I didn't see the summary as funny. It came across as a troll. But if it was meant to be funny then I can take it as such. But hell give me some context to do so, like a HA HA HA at the end or something.

      I would suggest that your context is the commercial. Again - this isn't some "get the facts" style advertising campaign. This is a battle based on anything but fact (and yes, it is a battle - it's business after all).

      I agree with your general sentiment. Too often I see these "M$ 5ux0rz" style rants and it becomes painfully obvious that the "criticism" has little basis (queue teenage angst references) beyond jumping on the bandwagon. These drown out real criticism based on real concern. Calling for sanity in these matters makes sense.

      But having said that, one has to realize not every argument made is going to have fact as it's battleground. And not everything is a structured debate. Emotional response and humor is very much a part of this - especially when it is invoked in the opening salvo. Such things are going to occasionally come off as inaccurate (if not outright wrong) even if they echo certain truths. If this weren't the case, whole classes of very talented comedians would be out of a job.

    166. Re:i'm no MS fan, but... by hvm2hvm · · Score: 1

      Well I was kinda joking. I was just a little disappointed because I always liked Seinfeld and I still do but now I'll associate him with Microsoft. Also, I'm not a huge anti MS troll, just a lesser one. That is, I hate them and Windows, I love Linux (Ubuntu and Debian especially) but I use XP at home because of certain requirements (WoW :D).

      --
      ics
    167. Re:i'm no MS fan, but... by sohp · · Score: 1

      The holy grail of advertising is to be a part of an entire subculture that's attractive and happy and cool, a subculture that people want to be a part of, and to have their product be synonymous with their product. They want to make you feel like you can't be a part of the culture that you belong to without owning that product. They want you to feel like you're not yourself without that product.

      Just Do It.

    168. Re:i'm no MS fan, but... by JohnBailey · · Score: 1

      It really was a commercial about nothing.

      And people think it has nothing to do with the product. It was obviously demonstrating Vista's new important features.. Running tight and stealing leather giraffes.

      --
      It is difficult to get a man to understand something when his job depends on not understanding it.
    169. Re:i'm no MS fan, but... by fear025 · · Score: 1

      It's got to be "The Road Ahead", by Bill Gates.

    170. Re:i'm no MS fan, but... by B4D+BE4T · · Score: 1

      If you have to clarify an ad, you've already lost.

      Not necessarily. If the ad makes enough people think about it enough to want clarification, then the ad may have served its purpose.

    171. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Then we entered the real world. Finding the Microsoft actually makes fairly good, but rather anti-competitive products.

      Fixed that for grandparent.

    172. Re:i'm no MS fan, but... by laddiebuck · · Score: 1

      To you and to a fellow poster, who both wrote about the right tool for the job...

      That's exactly the point. To some, the ideals matter more than the right tool for the right job. It was certainly so for all the early Linux developers who constrained themselves to using inferior tools for the choice of software freedom, sort of how gNewSense users use a less functional distro today than Ubuntu users, because of the ideals.

      Many people, past the Romantic age, read less poetry or science fiction, become more pragmatic, moderate their political beliefs, work on their social conformity, etc. This is perfectly natural.

      That some people don't is also natural. It's no slur on either. But I think that those that single-mindedly pursue their ideals are those that move the world forward rather than keep it running. And I wish to make no judgement here, or reveal which camp I fall in. Both fill an important role. I just want to clarify these positions, because they are clear, they are in opposition, and they will never go away because they are bound up in human nature (witness political two-party systems...).

      I just write them down clearly because it's up to everyone who has grown out of youth to choose.

    173. Re:i'm no MS fan, but... by mdielmann · · Score: 1

      It's hard to have any useful dialog when you start the conversation with YOU SUCK.

      Well, there's my problem. I keep getting sucked into conversations I don't want to be a part of, and didn't know how to get out of them. From now on, I'll just start with YOU SUCK. Maybe it will all stop there. Thank you!

      Oh, and YOU SUCK!

      --
      Sure I'm paranoid, but am I paranoid enough?
    174. Re:i'm no MS fan, but... by DadLeopard · · Score: 1

      Darn! You didn't leave me anything to say!!!

    175. Re:i'm no MS fan, but... by Elektroschock · · Score: 1

      It is so confusing that you get people to analyse it. And the analysis does not look very favourable. So maybe we should get used to the autism of Microsoft's customer relations.

    176. Re:i'm no MS fan, but... by ceoyoyo · · Score: 1

      I got the point, and I agree with you that's probably their strategy. But I think they've gone too far. They've completely missed why those abstract ads work.

      Yes, the coffee commercial doesn't directly talk about the coffee, but it shows two people, one of which you would probably like to be, in an enjoyable setting, enjoying what you can reasonably assume is the product.

      Does anyone want to be any member of that family? Are any of the scenes they show the family in enjoyable? What does Bill and Jerry talking about how rich they are, then ripping off the pizza boy tell me about Microsoft?

      I'm still convinced Bill Gates is running for president as an independent, and he somehow convinced MS to run his ads for him to get around campaign contribution laws. I'm not sure what MS gets out of it though.

    177. Re:i'm no MS fan, but... by ceoyoyo · · Score: 1

      No, but he is now forever associated with cheap shoes in my mind.

    178. Re:i'm no MS fan, but... by Draek · · Score: 1

      Why did you assume the person who wrote the summary and the GP are part of the Open Source community? they've only criticized Microsoft, not pushed Linux, so they may still be Mac fanboys or just random MS-hating BeOS users, as far as I can see.

      --
      No problem is insoluble in all conceivable circumstances.
    179. Re:i'm no MS fan, but... by SanityInAnarchy · · Score: 1

      The Mac/PC ads are tired, lame,

      Maybe so -- but they certainly were not "tired" when they came out, at least. The Seinfeld ad was just pointless when it came out -- OK, I chuckled, but I still want those 30 seconds of my life back.

      and full of lies ("Only Macs are able to work with Japanese digital cameras!!"

      I don't believe that was the point -- more that they do so out of the box, easily, with no issues. At the time, the same couldn't be said for PCs -- at the very least, you'd have to install the software that came with the camera. Since Microsoft has no control over that software, it's entirely hit or miss whether it's any good.

      Since they never explicitly stated anything like that, I can only assume that the other "lies" and "bullshit" is your own misinterpretation, and not anything actually in the ad.

      Disclaimer: I don't use either, entirely. I run Linux on PC hardware, and occasionally boot XP for games.

      --
      Don't thank God, thank a doctor!
    180. Re:i'm no MS fan, but... by Palshife · · Score: 1

      Yep, it's a free license. You could do it too.

      --
      Attention deficit disorder is a complicated issue, spanning several major... HEY LET'S GO RIDE BIKES!
    181. Re:i'm no MS fan, but... by kklein · · Score: 1

      Huh? When I was delivering pizzas I got money for gas/maintenance from Domino's, plus minimum wage, plus tips. A dollar a pizza (this was in 1994) was awesome.

      I didn't get pissed if I didn't get tipped, but most people tipped, and that meant that the job paid well enough to justify the long nights.

      You should tip the driver, because driving food around all night and still managing a smile at the door (well, I always smiled) is actually pretty tiring and stressful, as is finding hard addresses. But if you don't, it's not like he's losing money on the proposition.

    182. Re:i'm no MS fan, but... by BrowserCapsGuy · · Score: 1

      Now as to why they don't really show any Microsoft products, I have some guesses. First, you know the products already. You've seen Windows. If you'd consider buying an XBox, then you already know what one is and probably know the advantages/disadvantages compared to other platforms. Talking about their products is about as useless as Coke trying to describe the flavor of their cola; you know what Coca-Cola tastes like.

      It tastes like the "real thing". It might not describe exactly what Coca-Cola tastes like, but it makes it clear it tastes the best out of all the colas on the market. Translated to the MSFT commercial: I wanna know why Vista is the best OS on the market. But Vista is never mentioned.

      --
      Alright! I know I'm in there! If I don't come out, I'll have to come in after me!
    183. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      Yes, this is reference to Microsoft's long history of stealing other technologies.

    184. Re:i'm no MS fan, but... by oblivionboy · · Score: 1

      That of course is entirely subjective.

    185. Re:i'm no MS fan, but... by oblivionboy · · Score: 1

      Well they sure hit the Slashdot demographic with that one, didn't they?

    186. Re:i'm no MS fan, but... by badkarmadayaccount · · Score: 1

      +4 Interesting child agrees with -1 Flamebait parent. Only on /.

      --
      I know tobacco is bad for you, so I smoke weed with crack.
    187. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      They speak very highly of you, too.

    188. Re:i'm no MS fan, but... by Hurricane78 · · Score: 1

      especially because they couldn't even get the difference between "PC" and "Windows".
      Someone tell them, that a Mac is just a PC too.
      But I guess you have to lie a little bit, If you want to sell your PCs *that* overpriced...

      --
      Any sufficiently advanced intelligence is indistinguishable from stupidity.
    189. Re:i'm no MS fan, but... by hkmwbz · · Score: 1

      He said that the game will never come out. Sounds more like he has access to unreleased software than anything else.

      --
      Clever signature text goes here.
    190. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      The Mac/PC ones, I actually laughed at

      I laugh at Mac commercials too. They are funny because they are trying to make out that Macs are really good, but they are actually overpriced, overhyped crap. If MacOSX was available for purchase so that people could run it on any computer they want, only the hard-core kool-aid fan-boys would be using Apple hardware.

      AND WINDOWS AIN'T THAT GOOD EITHER! I'M LOOKING AT YOU BILL!

    191. Re:i'm no MS fan, but... by mccabem · · Score: 1

      "+5: Interesting" for stating you think people "believe" the Get A Mac ad's? I'd me more concerned with people "believing" the MSFT-bots that will be floating around Best Buy and Circuit City trying to pimp Vista.

      1. Are you aware of the laugh/cry factor on taking part in making a monopoly out of Microsoft?
      2. Are you aware these are comedic videos?
      3. Do you not think that it's easier now than at times in the past to switch from using a PC to using a Mac. Really?
      4. Do you and your +5-modders really think that a PC comes from a pizza box?
      5. Do you think that if you bring your PC into an Apple Store, then buy a new Mac that they won't have someone transfer all your data to the Mac for free?
      6. Are you implying that Vista has no problems worth pointing out?

      The list could go on, but I'd suggest just watching the ads which I linked above if you haven't already. They're informative and usually funny.

      -Matt

    192. Re:i'm no MS fan, but... by omfgnosis · · Score: 1

      The video is a pretty good showcase of his comedic "talents". Six of one...

    193. Re:i'm no MS fan, but... by SanityInAnarchy · · Score: 1

      Someone tell them, that a Mac is just a PC too.

      I think they know:

      "I'm a Mac."
      "I'm a PC."
      "And I'm a PC, too."

      --
      Don't thank God, thank a doctor!
    194. Re:i'm no MS fan, but... by omfgnosis · · Score: 1

      Women all want the same thing, good point.

    195. Re:i'm no MS fan, but... by omfgnosis · · Score: 1

      By making it longer I think they're trying to make it more like a short episode, less like an ad.

    196. Re:i'm no MS fan, but... by Mike610544 · · Score: 1

      It's interesting that the "product being pitched" is not a specific thing, and not even Microsoft as a brand, but "what they're working on." It seems like a tacit confession that Vista sucks but the next thing will be really good.

      --
      ... also, I can kill you with my brain.
    197. Re:i'm no MS fan, but... by ultranova · · Score: 1

      Disclaimer: I haven't seen the ads. I only know what the summary and previous comments told me. But that's never stopped anyone before :).

      Does anyone want to be any member of that family? Are any of the scenes they show the family in enjoyable?

      But the family rejected Microsoft (Gates). Maybe the point is to get you to associate rejecting Microsoft with people you don't want to be, as well as not having enjoyable time.

      What does Bill and Jerry talking about how rich they are, then ripping off the pizza boy tell me about Microsoft?

      That it's better to be in the "in" group of Microsoft, represented here by Jerry, because that way you'll be rich, rather than the "out" group, represented by the pizza boy, because then you'll get ripped off.

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    198. Re:i'm no MS fan, but... by JWSmythe · · Score: 1

          Oddly enough, I took that one at face value. :) Damn, now I have to listen more carefully. :)

      --
      Serious? Seriousness is well above my pay grade.
    199. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      I'll buy it if they pitch him out a window.

    200. Re:i'm no MS fan, but... by Doggabone · · Score: 1

      I didn't think it was funny but there was a moment I thought was mildly amusing: the pizza boy looking like 70s Gates. Everything else was just kind of 'meh...'

      FWIW my prediction for the future ads: a Ricky Gervais guest spot. That is when they will have truly jumped the shark.

      http://video.google.com/videoplay?docid=9076288729387457440 - Part one of two faux training videos for Microsoft UK employees featuring Ricky Gervais and Stephen Merchant ...

      From a couple of years ago. Sploosh?

    201. Re:i'm no MS fan, but... by originalTMAN · · Score: 1

      Wow! Now that's insightful and really ties everything together. Mod Parent UP!

    202. Re:i'm no MS fan, but... by Anonymous Coward · · Score: 0

      And if I go anywhere near a Linux product, I have to deal with the wireless on my laptop not working until I enter arcane commands into a terminal and my touchpad not working right until I manually enter a bunch of magic numbers into a configuration file. I also (as soon as I leave Ubuntu proper (and don't get my started on distro wars)) have to deal with disorganized, flaky documentation which assumes I am willing to use a compiler. Oh, and you mentioned interoperability?

      And if I go anywhere near a Mac product, I have to subject myself to living under a delusional madman's utopian vision of personal computing. (And a legal department like a pack of wolves)

      It turns out that *I'm* okay with both of these, writing from a Macbook which dual boots Linux (OS X primary). But I'm not naive enough to think that everyone in the world will come to the same conclusions I do, or that everyone shares my preferences.

      I understand that you have reasons for picking one operating system over another. Many other people do as well, and they don't come to the same conclusions as you. There are also brainless zealots spewing vitriol and parroting party lines on *all sides* of the debate. Just from my personal friends, I can find an example of each.

      It turns out that dogma and vitriol really hurt you. Don't believe me? Go to a Microsoft-friendly forum and see whether that makes you more inclined to switch to Windows. Didn't think so. If you really cared about your point of view, you'd discourage this kind of dogma and close-mindedness.

  2. Advertising by jmpeax · · Score: 5, Insightful

    Microsoft's operating system - appearing where not wanted, hard to remove, causing administration headaches, and finally being forced out in hopes of getting one's living space back.

    Well you know you could just avoid giving Microsoft all this publicity if you feel so strongly about the quality of their products.

    As for the advert, I thought it was quite funny. It didn't mention any specific products, but that's not really the point: the very personification of Microsoft (good ol' Bill) is given a soft, friendly image that will inevitably reflect onto the company and its products. It's got a kind of quirkiness that works really well - this will no doubt help improve sales of more personal product line (such as the Zune) that aren't really compatible with the hygienic, corporate image of Windows and Office.

    1. Re:Advertising by grasshoppa · · Score: 4, Insightful

      You wrote this advertising scheme, didn't you?

      An ad which doesn't mention a product is hardly an ad, wouldn't you say? It is extremely hard to write a 30 second spot which not only pulls in your audience, but captivates them enough to work out subtle meanings. Hell, most 2 hour movies can't do this.

      I'm not quite sure what MS is after with these spots, but I truly hope it's not what you claim; that would indicate a level of incompetence which even I wouldn't expect out of MS.

      --
      Mod me down with all of your hatred and your journey towards the dark side will be complete!
    2. Re:Advertising by DanOrc451 · · Score: 1

      It's less the story giving them more publicity, as it is the story propping up Microsoft's unconscious form for Slashdot to beat on it some more.

      --
      Ceci n'est pas une signature.
    3. Re:Advertising by timster · · Score: 5, Funny

      Personally, I don't think people are getting it -- the idea is to tear down the image of Microsoft as a savvy, omnipotent monolith by demonstrating that they can get totally taken by an ad agency.

      --
      I have seen the future, and it is inconvenient.
    4. Re:Advertising by FudRucker · · Score: 1

      RE:"As for the advert, I thought it was quite funny"

      funny? only slightly, but i still dont want to buy or use vista...

      even though microsoft of ms-windows-vista is not mentioned there still is a ms-windows logo in the closing screen...

      --
      Politics is Treachery, Religion is Brainwashing
    5. Re:Advertising by Anonymous Coward · · Score: 0

      Friday LOL for you! You made my day.

    6. Re:Advertising by TheNecromancer · · Score: 4, Interesting

      I'm not sure that personifying Gates will appeal to the masses. I saw this ad with my 11-year old daughter, and the first thing out of her mouth was "Whoa! Bill Gates is OLD!!!"

      It's hard to relate to someone when they are ancient (and you are young). Why do you think the Apple guy is young while the Vista guy is older in Apple's TV spots?

      'Nuff said.

      --
      Attention all planets of the Solar Federation! We have assumed control! - Neil Peart
    7. Re:Advertising by Lord_Frederick · · Score: 5, Insightful

      If the ad itself is being talked about, then it has been successful on some level.

    8. Re:Advertising by asg1 · · Score: 0

      funny? only slightly, but i still dont want to buy or use vista...

      God, how short-sighted can you be? First, Microsoft has many products other than Vista. Do you really think they are just trying to get you to buy Vista?
      This ad is about changing Microsoft's perception among AVERAGE people... about being ubiquitous... When an average person considers buying/using a product/solution, will they pick the FOS solution or go with what is most familiar? This commercial helps establish what is familiar.
      This ad is NOT about selling a product to a slashdotter.

    9. Re:Advertising by oahazmatt · · Score: 4, Funny

      funny? only slightly, but i still dont want to buy or use vista...

      I hate Vista too, but have you tried Mojave? It's awesome!

      --
      Those who believe the Internet is private,
      find their privates are on the Internet.
    10. Re:Advertising by jmpeax · · Score: 4, Insightful

      that would indicate a level of incompetence which even I wouldn't expect out of MS

      You vastly underestimate the power of advertising. Consider that most people who see these ads aren't anti-Microsoft Slashdotters, but people who have other interests and for whom Microsoft products are just part of the scenery along with different cars, cereals and soft drinks.

      These adverts are designed to make Microsoft stand out on the skyline by associating with it a more comfortable, personal feeling.

    11. Re:Advertising by Coryoth · · Score: 4, Insightful

      If the ad itself is being talked about, then it has been successful on some level.

      While there is some truth to that, I'm not sure exactly how successful you can judge an ad to be simply because it gets talked about. I mean an ad that consisted of a long, detailed and graphic discussion between Gates and Ballmer as to their preferred methods for torturing and maiming kittens would probably get talked about; I'm not sure such an ad could be considered as positive for Microsoft. An series of ads that has Bill Gates working his way through the Microsoft product line, explaining how bad each product is, highlighting several flaws, and then laughing over how the public has been so easily duped into buying it ... that would probably get plenty of people talking about it; again, I'm not sure that's likely to be judged a successful campaign. There's more to advertising and marketing than getting talked about -- the context and nature of the discussion does matter. If people are talking about these ads with regard to how out of touch they demonstrate Microsoft to be (as has been the case in a lot of conversation I've read and heard), I am not sure that actually count as a net positive for Microsoft.

    12. Re:Advertising by Bemopolis · · Score: 1
      It didn't mention any specific products, but that's not really the point: the very personification of Microsoft (good ol' Bill) is given a soft, friendly image that will inevitably reflect onto the company and its products.

      Yup, it worked gangbusters when they took that approach with the OS itself. Microsoft BOB changed the world.

      --
      "I guess the moral of the story is, don't paint your airship with rocket fuel." -- Addison Bain
    13. Re:Advertising by AGRW · · Score: 2, Insightful

      It's being talked about, so the Ad is successful. Is it successful in a good way? Yes the Ad is humorous, silly, & vacuous. Once tone is established, the message Microsoft wants will be added. Most likely messages is Microsoft just wants to make your life better and easier, and here's how we do that. Wait for the next few Ads before criticizing or lauding.

    14. Re:Advertising by halcyon1234 · · Score: 1

      If the ad itself is being talked about, then it has been successful on some level.

      Not really. The point of an ad is to implant the product in people's minds, not the ad itself. Yes, the ad works, but you need to complete that sentence: "The ad is successful... at getting people to talk about the ad."

      It's a fallacy to assume that the ad being well-known is directly correlated to the amount of product it will push. One of the best examples are those stupid bench ads. I'm sure you've seen it. They're on bus and park benches, and read "You just proved bench advertising works. Call us at 555-1234 to place your ad."

      By reading the ad, the only thing you've proved is that there exists a subset of people in the population who read the ads. The only thing that "worked" was that you read it. Now, if you saw a bench ad for an ad company, and called them up and purchased ad space with them, THEN they can say "you just proved bench advertising works to sell product to people who read the bench ad".

      So until people start buying Microsoft products and explicitly stating that they did so because of the commercial, there's no real way to prove it "worked". It's like a saying ad people have: "50% of my advertising dollars are effective. I just don't know which 50%."

    15. Re:Advertising by tbannist · · Score: 1

      It's called a teaser. Did you notice that Seinfield was asking Bill "so what comes next?".

      It's like the Gabbo episode of the Simpsons. It's to build interest in their next big project.

      --
      Fanatically anti-fanatical
    16. Re:Advertising by Anonymous Coward · · Score: 0

      If the ad itself is being talked about, then it has been successful on some level.

      No. It would have been talked about regardless of whether it was good or not because it was produced by Microsoft. This talking does not indicate success or failure.

    17. Re:Advertising by PJ1216 · · Score: 4, Insightful

      You're making an incorrect generalization about ads.

      Ads don't have to sell a product. But they do have to sell something. Brand is a perfectly reasonable thing to sell.

      In these ads, they are selling their brand. look at the icon next to the summary here. Bill Gates as a borg. This is *not* the image MS wants to be associated with. So they're just making silly commercials. There are THOUSANDS of commercials that do just this and are successful. Remember Quiznos first commercials, "We're like the guy who invented pants."

      People attacking these ads are mainly attacking these ads because they attack ANYTHING microsoft does. The ads are completely fine. Their products are fine. You don't like them, thats ok. There are millions of products that don't appeal to everyone. That does *not* mean they're bad. It just means they don't appeal to you, but if a product is as successful as MS's products, they obviously appeal to someone. Some people ACTUALLY like them and weren't somehow roped in by monopolistic practices or something which I'm sure someone will throw out there to explain the only reason Microsoft is 'successful.'

    18. Re:Advertising by Oligonicella · · Score: 1

      "It's being talked about" is a phrase coined by advertising agencies to explain away the crap they have sold. Making an ad that people find annoying may get the product on their minds, but it will be in the context of annoyance. The agencies didn't care for that last part, so omitted it from the phrase.

      "Once tone is established", people will tune out subsequent ads. Not successful at all.

      "Wait for the next few". Uh, no. The only ad campaign successful with that was Maxwell house. Why? It was pleasant and the storyline was understood in the very first commercial.

      Ads ain't literature or play, they're ads.

    19. Re:Advertising by Yvanhoe · · Score: 4, Insightful

      That's a common mistake geeks make : ads (along with most political speeches) are not made for people who actually parse sentences. They are for people who just listen to them and let their "gut feelings" influence their actions. The goal is to make an instinctive neural pathway for ideas : Microsoft BillGates FriendlyGuy makes people feel more comfortable about Microsoft and directly confront the image that we convey here that Microsoft MonopolisticMonster. We are less efficient because we base our arguments on facts, not formulas.

      Basics of marketing : if the product name and the quality you want to associate it with are more than 3 words away, your sentence fails, whatever its point is. Why do you think that you here so much the "McSame" and "Obama Ben Laden" neologism ? They are far more efficient at negative image association than any well weighted argument.

      Don't get me wrong, I absolutely hate it when I am confronted to this kind of argument. But I have to admit that as much as I would like Microsoft to listen to geeks when it comes to fact, geeks should take a lesson from Microsoft when it comes to marketing.

      --
      The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    20. Re:Advertising by Joe+U · · Score: 1

      Someone once told me the key to marketing is "Just spell my name right". Basically, any publicity is good publicity, you can work the details out later.

    21. Re:Advertising by Anonymous Coward · · Score: 0

      If our country was not dying a pathetic chinese death because of stupid Fanboism we still would be able to appreciate a funny joke.
      That ad is outrageously funny, and the comments on that Mac forum are way funnier, because of that pathetic illiterate Fanboism on all of them.
      But what can we expect of our fellow countrymen during at our country's deathbed?
      We are even deciding a presidential election totally basing ourselves on Fanboism, without even hearing the candidates platforms...
      American people is caged on a High School mentality and seems like the only way out is through a Kindergarten mentality door.

    22. Re:Advertising by Yvanhoe · · Score: 1

      Addendum : Their system may be easy to pirate, but look, they hijacked our blog !

      --
      The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    23. Re:Advertising by the_humeister · · Score: 1

      Remember those weird Lexus and Infiniti commercials way back then when Toyota and Nissan were just bringing that brand out to the USA? The commercials where they just showed an ocean view at sunset for 30 seconds and briefly mentioned Lexus/Infiniti at the end? Almost two decades later, people are still buying Lexus and Infiniti cars.

    24. Re:Advertising by HangingChad · · Score: 2, Insightful

      If the ad itself is being talked about, then it has been successful on some level.

      Someone delusional can get people talking about their behavior but that doesn't make them a success. People were talking about Vista after it first came out. Lot of people talked about Bob and Clippy.

      I think it's like watching a train wreck. Lot people are going to talk about it, but that doesn't mean they're going to go, "Hey, let's take the train to grandmas this weekend!"

      --
      That's our life, the big wheel of shit. - The Fat Man, Blue Tango Salvage
    25. Re:Advertising by daninbusiness · · Score: 1
      One thing that seems telling (at this point in time, anyway) is that in the ads, MS is only pushing their image.

      There is nothing mentioned about any products or features or any specific user experiences. If this is all the advertising campaign is, it's underwhelming, saying "our products may not be competitive but hey, look, we're a funny, nice company!"

      As I understand it, however, this is just getting started and there are many more spots/ads to come.

    26. Re:Advertising by HikingStick · · Score: 1

      But when will they decide that Bill is too old and turn him into an animated character like the Menards guy (or the Empire Carpet guy, if you know them)?

      --
      I use irony whenever I can, but my shirts are still wrinkled...
    27. Re:Advertising by Anonymous Coward · · Score: 0

      I would say it is pretty successful seeing as it got a story on slashdot and is now being talked about by thousands of people, wouldn't you? An advertisement doesn't need to mention a specific product to build a brand name.

    28. Re:Advertising by ghostunit · · Score: 1

      A soft, friendly image? I don't think so. Bill Gates looks are that of an old and unfit nerd with a stupid haircut from the 60's. Definitely not the image you want to associate with something like an mp3 player or videogame machine.

      Moreover (and this may be just me), but his demeanor is kind of offensive. It gives off a slight impression that he thinks nothing of the people around him and would just as well screw them for whatever. Or maybe he just sounds like a liar or hypocrite anyways.

      I don't say that as a Linux fanboy or anti-MS troll, but Bill Gates and similar corporate figures seem to always have that kind of "aura" about them.

    29. Re:Advertising by hvm2hvm · · Score: 1

      Who says it's an ad for a product. It's a video that tries to create an image for the company. Why do Coca-Cola and Pepsi put their stuff in all the shops and restaurants? Do they actually need more advertising, telling people they sell drinks? They just want to impose their image on us. Most people I know, when buying a drink they think of Coke first and revert to Pepsi if they can't get Coke.

      --
      ics
    30. Re:Advertising by nomadic · · Score: 1

      An ad which doesn't mention a product is hardly an ad, wouldn't you say? It is extremely hard to write a 30 second spot which not only pulls in your audience, but captivates them enough to work out subtle meanings. Hell, most 2 hour movies can't do this.

      The thing is, the primary goal of the people who made the ad isn't to get more people using Microsoft products. The main goal is to obtain the acclaim of their peers. If the company fails and goes out of business because your ad didn't drive sales, but you got written up in Advertising Age for your "brilliant" campaign, that's a win.

    31. Re:Advertising by Anonymous Coward · · Score: 0

      So why did Microsoft Office advertise itself as being for dinosaurs, and 3DO gave itself the mascot of a Dodo? Was that wise?

    32. Re:Advertising by moose_hp · · Score: 1

      I mean an ad that consisted of a long, detailed and graphic discussion between Gates and Ballmer as to their preferred methods for torturing and maiming kittens would probably get talked about; I'm not sure such an ad could be considered as positive for Microsoft.

      The opposite of publicity is noy bad publicity, is oscurity. At the end of the day, it doesn't matter if your publicity was good or bad, but the fact that your product is in the consumer's mind.

      --
      DON'T PANIC.
    33. Re:Advertising by Anonymous Coward · · Score: 0

      That's exactly the kind of thought that differentiates engineers and marketers/artists. Engineers want the information, the facts. While artists want the feeling, the experience and mood. This a good and bold step for marketing.

      Disclaimer, I'm am engineering physics major.

    34. Re:Advertising by PrescriptionWarning · · Score: 1

      That may have less to do with the commercial and more to do with how people use luxury cars to define themselves, show off, or simply because they want a really nice car with good engineering. Sometimes commercials don't have to be direct, or even meaningful to everyone, because only a few need to pick up on it to socially pass it off to others.

      as for me I'm just going to skip the commercials anyway, because they're always going to be rather one-sided and I'd rather do my homework to make sure I get what I want, not what the commercial says I want.

    35. Re:Advertising by Anonymous Coward · · Score: 0

      Are you serious? Anybody who watches the add knows exactly what it's advertising for, the logo at the end is a dead give away. And, I'm willing to bet these ads over a period of time will (for the most part) accomplish their respective purpose of painting Microsoft as a company with the common person's software interests at heart, who is willing to go to any lengths to understand their customers.

    36. Re:Advertising by hey! · · Score: 1

      A soft, friendly image? I don't think so. Bill Gates looks are that of an old and unfit nerd with a stupid haircut from the 60's

      OK, now I'm going to guess, approximately, when you were born.

      The last Austin Powers movie came out in 2002, and had a PG-13 rating, so I'm guessing you were born after 1989.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    37. Re:Advertising by Anonymous Coward · · Score: 0

      The goal is to make an instinctive neural pathway for ideas : Microsoft BillGates FriendlyGuy...

      He stiffed the delivery guy for nearly 40 bucks!! You call THAT a friendly guy?!

    38. Re:Advertising by Anonymous Coward · · Score: 1, Insightful

      I can't agree with this statement. The UK had a number of really good adverts that everyone was talking about / quoting. The only thing was, when asked no-one could say what the advert was for. Thus they were classed as failure.

    39. Re:Advertising by ColdWetDog · · Score: 3, Funny

      I saw this ad with my 11-year old daughter, and the first thing out of her mouth was "Whoa! Bill Gates is OLD!!!"

      Please tell me that your 11-year old daughter isn't responsible for purchasing decisions in your house. May God have mercy on your soul.

      --
      Faster! Faster! Faster would be better!
    40. Re:Advertising by Anonymous Coward · · Score: 1, Insightful

      R. Kelly and OJ Simpson has been conversation subjects a long time, but the conversations still end with the same conclusions: pedophile and murderer.

    41. Re:Advertising by Free+the+Cowards · · Score: 1

      Honestly I'd rather have Linux keep its current market share than win by deceptive marketing.

      --
      If you mod me Overrated, you are admitting that you have no penis.
    42. Re:Advertising by Anonymous Coward · · Score: 0

      Any level of incompetence is the expected when it comes to Microsoft.

    43. Re:Advertising by Anonymous Coward · · Score: 0

      Yeah, right, friendly, personified... Most if not all MS software is stripped off of anything personified. Instead of a face on the icon you see what? A ball with hair, with no eyes, mouth, etc. You see, they're trying to make it culture/race/etc-neutral to make sure nobody would be offended. At the same time such neutered software equally isn't appealing to the most. Robots perhaps would find it OK, but then why would they use computers other than theirs?

    44. Re:Advertising by Anonymous Coward · · Score: 0

      Well, you should tell your OSS buddies to stop peddling the Linux "just works" myth.

    45. Re:Advertising by street+struttin' · · Score: 1

      If the ad itself is being talked about, then it has been successful on some level.

      You seem to forget that this is a business. Seinfeld was paid 10 million dollars for this ad. In order to be successful, they sort of need to increase sales by at least 10 million dollars. That means 10 million dollars more than what they would have made otherwise. I wonder if they are going to hit that? I somehow doubt it.

    46. Re:Advertising by gadget+junkie · · Score: 1

      That's a common mistake geeks make : ads (along with most political speeches) are not made for people who actually parse sentences. They are for people who just listen to them and let their "gut feelings" influence their actions. The goal is to make an instinctive neural pathway for ideas : Microsoft BillGates FriendlyGuy makes people feel more comfortable about Microsoft and directly confront the image that we convey here that Microsoft MonopolisticMonster. We are less efficient because we base our arguments on facts, not formulas. Basics of marketing : if the product name and the quality you want to associate it with are more than 3 words away, your sentence fails, whatever its point is. Why do you think that you here so much the "McSame" and "Obama Ben Laden" neologism ? They are far more efficient at negative image association than any well weighted argument. Don't get me wrong, I absolutely hate it when I am confronted to this kind of argument. But I have to admit that as much as I would like Microsoft to listen to geeks when it comes to fact, geeks should take a lesson from Microsoft when it comes to marketing.

      well, from what I've seen and heard from Ballmer, to get to associate "Microsoft" and "Friendly" goes beyond spending money on ads, unless they get so selfdeprecatory to induce a change both in public opinion and inside the company. I don't want to post links to the usual youtube sillies, but seeing him ranting about "I love this company" really put me off as a customer.how about loving me for a change, pal?
      all establishments work at a sense of pride out of his constituents, military units shine as examples in this; but the successful ones share a mechanism by which the goals of the organizations dominate the individuals regardless of rank, and try to reject those people who do not cut the mustard ond the goals and values of the unit. a major publicity coup could be for example to get hold of somebody within MS that fought a battle against Vista on something as easy as its footprint and got slaughtered and ostentatiously promote him over the heads of those who silenced him.

      --
      "If a boss demands loyalty, give him integrity. But if he demands integrity, give him loyalty." (John Boyd, 1927-1997)
    47. Re:Advertising by ceoyoyo · · Score: 1

      I'm wondering why they don't just sponsor some Seinfeld reruns. They could flash their logo at the end of the show and get a half hour spot for a thousandth of a percent of what they spent on these ads.

    48. Re:Advertising by ceoyoyo · · Score: 1

      Sorry, I want to use the computer the hot girl likes. Not the one those two guys who look ready for Depends are selling. At least, I think they're selling computers....

    49. Re:Advertising by ceoyoyo · · Score: 3, Funny

      You don't have an 11-year old daughter, do you?

    50. Re:Advertising by Anonymous Coward · · Score: 0

      I agree with you about the commercials. There are a lot of people on here screaming about how it doesn't mention the product, but Bill Gates is associated with two things: being rich, and founding Microsoft. Windows doesn't need to be mentioned! Bill Gates being there takes care of that.

      Furthermore, these commercials go one step further than the Mac/PC commercials because they actually star the founder of the company, rather than casting an actor to play the part.

    51. Re:Advertising by dedave · · Score: 1

      And wouldn't share his mustard. Don't forget the mustard.

    52. Re:Advertising by ColdWetDog · · Score: 1

      Not that I know of, anyway...

      --
      Faster! Faster! Faster would be better!
    53. Re:Advertising by merreborn · · Score: 1

      If the ad itself is being talked about, then it has been successful on some level.

      While there is some truth to that, I'm not sure exactly how successful you can judge an ad to be simply because it gets talked about

      Amen. It could have been a 30 second clip of a gold fish swimming around a fish tank, and it'd still get talked about here.

      This is a tech site. We talk about things big tech companies do, successful or unsuccessful. If the goal of this ad was to generate chatter on slashdot, they overspent, massively.

      We're not the target demographic for these ads. Getting us talking is not the goal.

    54. Re:Advertising by T.E.D. · · Score: 1

      People attacking these ads are mainly attacking these ads because they attack ANYTHING microsoft does. The ads are completely fine.

      Er...no. Happy Vista user here and child of two parents who worked in advertising for a bit. I think those ads stink. Perhaps I'm wrong, but its not because I hate Microsoft or know nothing about advertising.

      About the only thing I think the ads are doing well is making you watch them (once) intently. "Confuse" ads do that, because you want to know WTF is going on in them. However, there needs to be a big payoff at the end that explains it, like a punchline or something. There's nothing in these.

      You at *least* should leave the viewer with some kind of impression of the product when the Ad is over. By the end of these ads, I'm so confused I hardly even noticed the one tiny mention of Microsoft. So now people are going around saying, "What's with these new Seinfeld/Bill Gates ads?" rather than "What's with these new Microsoft ads"?

      Worse, I think they actually make Apple's ads more effective. The Mac ads portray Macs as younger, cooler, and hipper than PCs. This ad shows us that Bill Gates is actually older and more out of touch than even Apple's cartoonish "PC" guy. 20 years ago with the young skinny geeky Bill Gates this campaign might have worked well, but now he just looks like a grandpa that needs to be led around.

      Total washout in my book.

    55. Re:Advertising by chromatic · · Score: 1

      If the ad itself is being talked about, then it has been successful on some level.

      That reminds me; I'd like to order some pet food over the Internet.

    56. Re:Advertising by Anonymous Coward · · Score: 0

      An ad which doesn't mention a product is hardly an ad, wouldn't you say?

      Lots of large companies with ubiquitous products advertise the company rather than the product. It's called "brand recognition".

    57. Re:Advertising by AncientPC · · Score: 1

      FYI the quote in your sig is a variation off the original:
      "The reasonable man adapts himself to the world: The unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
      -- George Bernard Shaw

    58. Re:Advertising by mdielmann · · Score: 1

      It is extremely hard to write a 30 second spot which not only pulls in your audience, but captivates them enough to work out subtle meanings. Hell, most 2 hour movies can't do this.

      It can be done in a single sentence, if that's what your goal is. For instance, "I never let schooling get in the way of my education." Says a lot, doesn't it?
      This leaves only two options for the cause of what you wrote about. The content producers are stupid, or they don't want us to think. I suspect it's the latter.

      --
      Sure I'm paranoid, but am I paranoid enough?
    59. Re:Advertising by Elektroschock · · Score: 1

      Yeah, but what else can you do then analyse it, in particular as the message is so hard to get.

    60. Re:Advertising by ghostunit · · Score: 1

      wow you got close to guessing right, but what's the matter? somebody told you the same thing about your haircut? do you like wearing sweaters too? hahaha

    61. Re:Advertising by Anonymous Coward · · Score: 0

      Oh, come on. Sure it may be hard for some of us to be objective about microsoft, but the commercials just suck. I showed the first one to my girlfriend, who does not have an anti-microsoft sentiment --- I interrupt this post to note that the second ad just came on TV this second and we both watched it and had the same reaction -- (but she does have an anti-Seinfeld sentiment since she finds him very annoying and not very funny). She is in complete agreement with me that these ads are not just stupid, but monumentally stupid. I'm sorry, I know that matters of taste are subjective in general, but, being as objective as is possible, these commercials just suck.

    62. Re:Advertising by Anonymous Coward · · Score: 0

      An ad which doesn't mention a product is hardly an ad, wouldn't you say?

      You've never seen a superbowl ad, have you?

    63. Re:Advertising by rhathar · · Score: 0

      If the ad itself is being talked about, then it has been successful on some level.

      ...
      I mean an ad that consisted of a long, detailed and graphic discussion between Gates and Ballmer as to their preferred methods for torturing and maiming kittens would probably get talked about; I'm not sure such an ad could be considered as positive for Microsoft.
      ...

      They do say, there's no such thing as bad publicity.

      Think about it. Think of the occasional commercial that comes on that you HATE. I mean, you jump up to change the channel every time it comes on. The very fact that you feel that strongly about it means that the next time you're thinking about that industry, their company will be at the top of your mind.

      Maybe your negative opinion of their commercial will dissuade you from buying their product. Maybe. Most likely not. But if they'd played a commercial that blended in and you didn't care about? You wouldn't be thinking about them at all.

      --
      http://www.chaotickingdoms.com
    64. Re:Advertising by DerWulf · · Score: 1

      people old enough to have worthwhile money usually have different perspectives from 11 year olds. No offense meant but your girl is not exactly microsofts target demographic ...

      --

      ___
      No power in the 'verse can stop me
    65. Re:Advertising by KZigurs · · Score: 1

      Amen! One couldn't say any better.

  3. Slow news day? by fprintf · · Score: 1

    So the first ad was a disaster. I get that Jerry and Bill are stars in the IT world, but is the posting of each in the series of ads intended to document something about Microsoft? Perhaps rubbernecking at the demise of MS, how low and stupid they are going to go in their quest to become relevant again?

    --
    This post brought to you by your friendly neighborhood MBA.
    1. Re:Slow news day? by Pink+Fandango · · Score: 0

      i didnt get the first one btw, what was that with the ass wiggling?

    2. Re:Slow news day? by DanWS6 · · Score: 2, Insightful

      Disaster? I had people who know next to nothing about computers or Microsoft talk to me about the ad. That seems like a pretty good ad to me. I can't remember the last time someone asked me if I had seen an ad.

    3. Re:Slow news day? by WDot · · Score: 1

      Jerry made a comment about whether computers of the future would be like delicious cake. He then said that if he was right Bill should adjust his shorts (something like that). And then Bill wiggled. So I guess there you go, Windows Vista Delicious Cake edition confirmed.

    4. Re:Slow news day? by Anonymous Coward · · Score: 0

      watch the superbowl much, or even live in the USA when it is on?

    5. Re:Slow news day? by Anonymous Coward · · Score: 0

      So the first ad was a disaster.

      It was only a "disaster" to card-carrying members of the anti-MS brigade. A real "disaster" is Linux having 1% of the desktop market more than a decade down the line.

    6. Re:Slow news day? by DanWS6 · · Score: 1

      Yes, the ads have been pretty terrible the past few years. Instead of people commenting on a specific ad they will just tell me there weren't any good ones. I think the problem is that the ads are more hyped up that the game itself. I haven't seen an ad that matches the awesome of the Terry Tate Reebook clip.

    7. Re:Slow news day? by msuarezalvarez · · Score: 1

      Why is that a disaster? Did anyone seriously expect otherwise? Did anyone seriously plan otherwise? I have yet to hear anyone but very imaginative slashdotters who have never coded one line for anything Linux-related, ever, and marketing people, strategise for the Year of The Linux Desktop.

    8. Re:Slow news day? by CmdrGravy · · Score: 1

      Delicious moist cake ?

      I think we all know where that is going to lead to.

    9. Re:Slow news day? by jedidiah · · Score: 1

      I find my Linux machines (even my desktop machines) quite useful
      and allow me to use something that I CHOOSE TO USE rather than
      something I AM FORCED BY THE STUPIDITY OF OTHERS TO USE.

      By any sane measure, that's a success.

      I don't need to be a member of the Nazi or Communist party to be happy.
      (IOW, I don't feel the need to take over the world)

      --
      A Pirate and a Puritan look the same on a balance sheet.
    10. Re:Slow news day? by Anonymous Coward · · Score: 0

      Why is that a disaster?

      It's a disaster for the very imaginative slashdotters you speak of.

  4. Larry David by AvitarX · · Score: 1

    Is this Seinfeld essentially trying to beat Larry David at his own game, while selling out in the process?

    I am un-impressed.

    --
    Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    1. Re:Larry David by Capt+James+McCarthy · · Score: 1

      "while selling out in the process?"

      Why is it when someone hits a nice payday folks who don't like the ad/show/music call them sell outs. I'm sorry, I thought the idea of being in business for yourself is to make money. Not by any means possible, but adding more money to your personal bottom line is a good thing.

      I bet you'll never see a chair flying in any of those commercials though.

      --
      There are no loopholes. It's either legal or it's not.
    2. Re:Larry David by jcr · · Score: 3, Funny

      Why is it when someone hits a nice payday folks who don't like the ad/show/music call them sell outs.

      Jealousy.

      For my part, I'd advertise Vista for only one million. For ten million, I'd even try to use it!

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    3. Re:Larry David by tbannist · · Score: 1

      There was a time, long ago, when everything wasn't about the money.

      --
      Fanatically anti-fanatical
    4. Re:Larry David by FrkyD · · Score: 2, Funny

      not in advertising.

    5. Re:Larry David by maxume · · Score: 1

      What, when it was about finding the next meal?

      The insinuation that at sometime in the past people had, on average, more of some quality that Jerry Seinfeld is failing to exemplify is just bizarre.

      --
      Nerd rage is the funniest rage.
    6. Re:Larry David by pdusen · · Score: 1

      And there was a time, long ago, when idiots didn't give you shit for making money doing what you love to do. Do you really think Jerry Seinfeld still even needs a paycheck to live comfortably? Do you have any idea what he was being paid during the last season of Seinfeld?

    7. Re:Larry David by Anonymous Coward · · Score: 0

      You know, if they did bring up some of the memes that have been .. heh .. flying around, it would probably bring up the appeal to the more geeky of the watchers, but at the same time, most people wouldn't have a clue as to why it was in there....

      Then again the whole ad campaign seems that way anyhow.

    8. Re:Larry David by AvitarX · · Score: 1

      When someone that was a key part of something I liked (Seinfeld), becomes a part of something that is obnoxious (Bee Movie) it is frustrating.

      Sell-out is an easy taunt.

      It also assumes that they have talent. Perhaps Seinfeld never had talent, and these adds and Bee Movie are not him lowering himself for money. The latter really being a far more insulting outlook to take, but it could be the truth.

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
  5. Does not even make sense by Anonymous Coward · · Score: 0

    How would the scammers tie your MAC address to your email?

    1. Re:Does not even make sense by jmpeax · · Score: 1

      Does not even make sense. How would the scammers tie your MAC address to your email?

      Yes, there are a lot of things that don't make sense!

    2. Re:Does not even make sense by pablomme · · Score: 1

      It takes quite a bit of disorientation to post a reply to the wrong story.

      --
      The state you are in while your HEAD is detached... - wait, what?
    3. Re:Does not even make sense by Anonymous Coward · · Score: 0

      Does not even make sense. How would the scammers tie your MAC address to your email?

      Yes, there are a lot of things that don't make sense!

      SO CLOSE! But, wrong article.

  6. Re:I want to see one by multisync · · Score: 5, Funny

    I'd rather see him have to admin an MS shop myself.

    --
    I don't care why you're posting AC
  7. Is it edible? by Anonymous Coward · · Score: 0

    All I want to know is if you can eat it yet?

  8. You Want Admistration Headaches? by Anonymous Coward · · Score: 0

    Try figuring out an enterprise solution for Mac's... Windows Administration is second to none

    1. Re:You Want Admistration Headaches? by Anonymous Coward · · Score: 0

      Oh yeah - it's so much easier and more straightforward than administering Linux boxes, isn't it?

      That's sarcasm...

    2. Re:You Want Admistration Headaches? by pdusen · · Score: 1

      Actually...

  9. Are people TRYING to sabotage? by Anonymous Coward · · Score: 0

    When I see/hear of things like the above or placing the 'wrong' picture behind someone or calling your new communication system "skynet", I take comfort in thinking that people who hate their jobs have opted for monkey-wrenching things VS thinking the world is full of clueless gits.

  10. The big question... by Dzimas · · Score: 1, Flamebait

    Dear Bill and Jerry: It's not enough to bumble around and admit you made mistakes, especially in such a high profile campaign. The *only* way that this ad series could turn things around is if they get to the end and reveal that MS has been working on a rock-solid replacement, and that it's available immediately. That, of course, is an impossibility. At best, we'll get vague promises that something better is coming soon (either that, or Seinfeld will sport a Tux t-shirt in the final sequence).

    Microsoft is certainly spending a fortune in an attempt to reverse user opinion on Vista. I manage ad buys for a major tech site, and they dramatically outbid everyone - including Apple's back-to-school campaign - to make sure that their Mojave Project video ads anchored the site for almost a month. Interestingly, the campaign had a pretty strong response rate throughout its run - people really wanted to see what MS was up to. It surprised me that a bunch of hardcore geeks would care, actually.

    1. Re:The big question... by jonnythan · · Score: 1, Insightful

      I find that the biggest problem with Vista is its image.

      I recently went from XP to Vista and couldn't be happier with a desktop OS. I use Ubuntu and Mandriva on the desktop on a regular basis, and build and maintain desktop machines with all four OSes on them, as well as run Ubuntu and Debian (and Solaris) on servers.

      But Vista is a solid, fast, smart desktop OS. It's by far the best PC desktop OS out there. I was surprised when I tried it out and found out that it's quick, clever, and stable.

      So, that said, I think it's enough to create an ad campaign that goes directly to Microsoft's/Vista's image. Cause the OS itself is pretty good.

    2. Re:The big question... by Dude+McDude · · Score: 2, Funny

      So, that said, I think it's enough to create an ad campaign that goes directly to Microsoft's/Vista's image. Cause the OS itself is pretty good.

      What's that over there?! Hmmm...a group of people carrying pitchforks and torches. Boy, they sure look angry!

      (ps: I agree with you about Vista)

    3. Re:The big question... by ahecht · · Score: 1

      If you have the latest and greatest hardware, yes, vista is a perfectly fine OS. However, if you try running it on a $300 walmart PC from two years ago you're in for a world of pain. I remember a year ago trying to use the business center in a hotel who had just installed Vista on their PCs (cheap Gateway machines). Starting up Internet Explorer took 6 minutes and nearly crashed the machine, and switching windows would make the machine freeze for 15 seconds. It was completely unusable.

      As a geek I run a fairly high-end machine, but all my non-geek friends and relatives are running on machines that are 4-6 years old, and Vista would bring them to their knees. Computing isn't important enough for them to spend $1000 on a new machine every 2 years.

    4. Re:The big question... by jonnythan · · Score: 1

      FWIW, my current PC, the one I installed Vista on, was built in December of 2006 for a grand total of $850. And it runs Vista without a hitch.

      The only upgrade has been from an nVidia 6800GS to an 8800GT.

      But, yeah, I wouldn't recommend most people (or, really, anyone) upgrade to Vista. Get it with a new machine and enjoy it. But, more importantly, don't avoid buying a new machine because of Vista, and don't try to get XP on a new machine.

    5. Re:The big question... by ceoyoyo · · Score: 1

      He he. Right at the end of the series: "And one more thing...."

  11. The continuing story of two incredibly wealthly by BitterOldGUy · · Score: 2, Interesting
    guys who got that way by being in the right place at the right time. Gates being around when IBM needed to buy an OS and Seinfeld when the US wanted an unfunny comic on TV.

    A possible way to make this video funny would have been to have the family demand their monthly rent: $1,000,000.00 - each. Upon which, Gates and Seinfeld open their wallets and pay in cash or open their wallets and have nothing and just say we're broke can we pay next month.

    1. Re:The continuing story of two incredibly wealthly by OzPeter · · Score: 1

      The did this in the ad by fobbing off the Pizza delivery guy - who seemed to be cast as a teenage Gates look-a-like

      --
      I am Slashdot. Are you Slashdot as well?
    2. Re:The continuing story of two incredibly wealthly by T.E.D. · · Score: 1

      Seinfeld when the US wanted an unfunny comic on TV.

      I've never been a Seinfeld fan, but this is way overstating the case. He's got a really good schtic built around pointing out the drama we can inject into what should be mundane things. The problem here isn't him, is the ad agency behind this and how they are using him.

      One of the best ads I ever saw was the one Seinfeld did for the pay-at-the-pump feature, where he purposely put an extra penny on the pump to get the sadistic cachier's hopes up, only to dash them by pulling out his card and paying at the pump (all to Toriador music, while his smokin' hot date watched on). That was probably at least 15 years ago, and I still remember it vividly. Better yet it got its point across, and its point was actually helpful to the product.

  12. And... by Anonymous Coward · · Score: 0

    And the point?

    1. Re:And... by Anonymous Coward · · Score: 0

      The point is that you, and many others, are reading and talking about it.

  13. Great summary :-) by Peter+Simpson · · Score: 5, Insightful

    I'd like to see them visit a family with a nerdy kid who uses a MythTV box.

    "Yeah, I used to use Windows, but it wouldn't record all the shows I told it to -- something about a "broadcast flag content protection error". Ever since I replaced it with Myth, I've had no more problems.".

    1. Re:Great summary :-) by JCSoRocks · · Score: 1

      The summary is ridiculous. I'm not a blind Microsoft fanboy, but if you're going to criticize them... do it using real points. I really don't think that "appearing where not wanted" and "hard to get rid of" apply. Yeah, you know microsoft, always giving away free copies of Windows and writing worms to install Office on everyone's machines for free. Windows also has that horrible anti-reformat feature that makes it impossible to wipe the disk and install Linux. If only they could make it so that you have to *choose* to install Office, or SQL Server, or Visual Studio...

      --
      You are using English. Please learn the difference between loose and lose; they're, there, and their; your and you're.
    2. Re:Great summary :-) by gadget+junkie · · Score: 1

      I'd like to see them visit a family with a nerdy kid who uses a MythTV box.

      "Yeah, I used to use Windows, but it wouldn't record all the shows I told it to -- something about a "broadcast flag content protection error". Ever since I replaced it with Myth, I've had no more problems.".

      that's too geeky. how about:" yes, this computer is old, but everythin on it works, XP, office 2003, the whole shooting match. If I replaced it, it would have to have twice the specs to do the same things." Or "Yes, i still use my old box. A friend of mine installed Linux and configured it as a file server. Vista would not run on it"

      --
      "If a boss demands loyalty, give him integrity. But if he demands integrity, give him loyalty." (John Boyd, 1927-1997)
    3. Re:Great summary :-) by Anonymous Coward · · Score: 0

      I think they'd be hard pressed to find a nerdy kid who stopped using Media Center because he wanted to record Medium.

    4. Re:Great summary :-) by Blakey+Rat · · Score: 1

      And then what?

      The average person can't buy MythTV, or install it. There's no point advertising stuff when the product is virtually unusable.

    5. Re:Great summary :-) by Anonymous Coward · · Score: 0

      What a great idea! Microsoft should make an ad that TRASHES THEIR OWN FUCKING IMAGE.

      *smacks head*

  14. Is it just me... by Darundal · · Score: 3, Insightful

    ...or does anyone get a "Napoleon Dynamite" vibe from these ads? If that is what they are shooting for, no wonder they are so boring.

    1. Re:Is it just me... by jmpeax · · Score: 1

      does anyone get a "Napoleon Dynamite" vibe from these ads? If that is what they are shooting for, no wonder they are so boring.

      Maybe you're not their target demographic? Maybe the teenagers looking to buy a new MP3 player are?

  15. But then again... by Anonymous Coward · · Score: 0

    It's got everyone talking about MS - yet again right? Whether in a good light or bad... well we all tend to have a more negative perspective on MS.

    But then again, look at the weird ad(s) that Seinfeld has done in the past - American Express with Superman?
    http://www.youtube.com/watch?v=ofLH2ZzLtvU

    If any of these ads are supposed mean something, it's probably going to come up sometime later once the series is half-done.

  16. Narrative analysis by Anonymous Coward · · Score: 1, Insightful

    The underlying message is that Microsoft (via Bill Gates -- as the symbolic head of Microsoft) is spending time understanding its customers. It's an astonishing mea culpa -- an admittance of past sins and guilt. Few other corporate entities would be as prepared to admit their past failings.

    This campaign may well run until 2010, when the next Windows is due -- that's only just over a year away, depending on launch month. It might be very advanced publicity for that version, rather than Vista.

  17. Pure MS by Anonymous Coward · · Score: 0

    It's very sad trying to be funny and not succeeding. The first ad hinted that a ridiculously stupid campaign was looming. This second ad has confirmed it.

  18. wow by Anonymous Coward · · Score: 0

    That summary is one of the lamest most flameyest summaries I've ever seen on here. How about you grow up and understand that not everyone wants to spend hours upon hours learning a new operating system.

    Especially one as convoluted as Linux. I'm able to do whatever I need to do on windows just fine. It isn't difficult to not be infected with viruses, spyware or to not have your machine crash on you (Can't remember the last time that happened, I know it was at least years ago).

    Sorry linux fanboy, until windows isn't able to do something I need it to do I'll keep using it. Windows is just a tool and it doesn't bother me one bit.

    1. Re:wow by FrkyD · · Score: 1

      I dont know. I thought the summary was the funniest thing about the ad.

    2. Re:wow by Anonymous Coward · · Score: 0

      Count me in! -T

  19. The Length? by Arthur+Grumbine · · Score: 2, Insightful

    Anyone else confused about the 4 1/2 minute length?! For a single ad? They must have to buy complete commercial blocks to run this thing in.

    No room for anyone but MS with that length. But I guess that's been their philosophy since the 80's.

    --
    Now that I think about it, I'm pretty sure everything I just said is completely wrong.
    1. Re:The Length? by JeremyGNJ · · Score: 2, Informative

      Its not that uncommon. They will break up the commercial into several small sets that you will see over and over again.

      So you might see one 30sec spot that just has the part at the dinner table, etc.

      They do this alot with superbowl commercials. During the Superbowl you might see a 1.5 minute commercial, and then for months after you only see parts of it.

    2. Re:The Length? by Arthur+Grumbine · · Score: 1

      I guess it didn't seem like there were any natural stopping points/segments, but you're probably right. Of course, "natural" isn't really the sense I got from this ad anyways...

      --
      Now that I think about it, I'm pretty sure everything I just said is completely wrong.
    3. Re:The Length? by ceoyoyo · · Score: 1

      I'm glad to hear the entire 300 million didn't go to the ad agency.

  20. Selling the big lie by Ancient_Hacker · · Score: 5, Informative

    Microsoft did not connect billions. They did not create TCP/IP, SMTP, the Web, or much of anything else.

    They have ridden the wave with mediocre email apps and web browsers, but that's not much to crow about.

    ( And you would not have to crawl under a car to diagnose a blown head gasket, so there )

    1. Re:Selling the big lie by Anonymous Coward · · Score: 0

      Ah that was Al Gore.

    2. Re:Selling the big lie by The+Dancing+Panda · · Score: 0, Troll

      They have ridden the wave with mediocre email apps and web browsers, but that's not much to crow about.

      So...just as a thought exercise, can you give me an example of a *good* email client? I mean, if Outlook is so mediocre, what exactly would you describe as good?

      No, outlook is not perfect, but I'd really like an example of a good email client.

    3. Re:Selling the big lie by Anonymous Coward · · Score: 1, Insightful

      They did not create TCP/IP, SMTP, the Web, or much of anything else.

      No, they just put them on cheap commodity hardware.

      I'm afraid PG&E have illuminated more homes than Edison too.

    4. Re:Selling the big lie by Anonymous Coward · · Score: 0

      So...just as a thought exercise, can you give me an example of a *good* email client? I mean, if Outlook is so mediocre, what exactly would you describe as good?

      Here's one. Has it been ten years already?

    5. Re:Selling the big lie by Anonymous Coward · · Score: 3, Insightful

      Yeah, because TCP/IP, SMTP, and the Web are so valuable without an OS. Love 'em or hate 'em, Microsoft did connect billions by putting an OS on the desktop that made those technologies worth something to Joe Average.

    6. Re:Selling the big lie by Anonymous Coward · · Score: 0

      Because there were no other operating systems of equal or greater power and usability, right?

    7. Re:Selling the big lie by Anonymous Coward · · Score: 0

      Well maybe she drained the oil and found it had water in it. Thus concluding the head gasket was blown. You would have to crawl under the car to drain the oil.

    8. Re:Selling the big lie by Anonymous Coward · · Score: 0

      They did pioneer an OS that millions could use, which became a platform for connectivity.

    9. Re:Selling the big lie by Anonymous Coward · · Score: 0

      Right.

    10. Re:Selling the big lie by Bryansix · · Score: 1

      Ya, but all that stuff is finally incorporated into Outlook 2003 and later now.

    11. Re:Selling the big lie by _Sprocket_ · · Score: 4, Interesting

      Yeah, because TCP/IP, SMTP, and the Web are so valuable without an OS. Love 'em or hate 'em, Microsoft did connect billions by putting an OS on the desktop that made those technologies worth something to Joe Average.

      Let's give credit where it is due. But only where it's due. Microsoft didn't invent the Internet. They didn't make the Internet possible nor did they even make it popular. And they didn't provide the only viable platform.

      What they did do is provide one of the key components Compaq needed to start the Clone market and prime the pump for the commodity hardware market we enjoy today. It is possible someone else would have done it if it wasn't for Microsoft (CP/M was essentially the business model for DOS). But it wasn't someone else who did it - it was Microsoft.

      But be careful how far you take that praise.

    12. Re:Selling the big lie by dbodner · · Score: 1

      Microsoft did not connect billions. They did not create TCP/IP, SMTP, the Web, or much of anything else.

      No, but they did introduce a very large number of people to these protocols. (I'm typing this from a Linux computer, but saying they connected billions doesn't mean they invented the technology to connect billions).

    13. Re:Selling the big lie by Anonymous Coward · · Score: 0

      Microsoft did not connect billions. They did not create TCP/IP, SMTP, the Web, or much of anything else.

      Likewise, Google neither created the Internet nor Search, but the experience it provided was enough to bring many people to its platform. Now "googling" is near-synonymous with searching the internet, similar to how "windows" is near-synonymous to "operating system" for the uneducated masses.

      They have ridden the wave with mediocre email apps and web browsers, but that's not much to crow about.

      Producing an OS that became so popular that eventually your company is a monopoly is nothing to crow about? Cry all you want about some of their products sucking or their monopolistic abuses, but to say they have nothing to crow about is a bit childish.

    14. Re:Selling the big lie by Anonymous Coward · · Score: 0

      If you check the RFCs, you'll find a lot of Microsoft proposals. It's just you don't know.

      How about DirectX? Don't tell me it's just a copy of OpenGL.

    15. Re:Selling the big lie by Anonymous Coward · · Score: 0

      > Microsoft did not connect billions. They did not create TCP/IP, SMTP, the Web,
      > or much of anything else.

      Correct. The first edition of "The Road Ahead" did not mention the internet at all (added to later editions). OS/2 was web ready while Windows 3.11 users had to get web access from Mozilla or IBM. Windows 95 added MSN but this (original one) was a MS Win95 only network and had limited access to the internet.

      > They have ridden the wave with mediocre email apps and web browsers, .. written by other companies. IE was written by Spyglass based on Mosaic (and MS never paid for it).

    16. Re:Selling the big lie by elgatozorbas · · Score: 1

      This depends on your definition of "connecting". They didn't (literally) chain people together either. But they provided many standards that "connected" people, such as their Office suite. And maybe they implemented a widely used stack of the TCP/IP. In a world where 80% (this is a wild guess) of the population are using software frome one company it is hard to deny they are "connecting" people on one or other level.

  21. Big improvement over the first one by SpinyNorman · · Score: 1

    Not laugh out loud funny, but at least it had its moments.

    I'm still clueless where the humor was meant to be in the first one.

    1. Re:Big improvement over the first one by will_die · · Score: 1

      Guess I will how to lower my expectations for this one.
      The first was was funny not in a comical way but in a someone actually produced this. Sort of like the TV show American Dad or the way people rubberneck a major accident; it may not be something you want to admit to seeing but you know you want to see it.

  22. Getting Better by MBCook · · Score: 1

    I'll say, this one is definitely much better than the last. I still find Bill Gates to be way too wooden. I'm not asking for him to be really loose, but he barely moves. He looks like someone who just froze when a camera got pointed at him.

    That said, like the last one, I don't like the ending. Those little bits "if blah blah blah then do X" bits just don't work for me. I'd much prefer the commercials if they just left that bit out.

    Still, much improved. Let's see what the next one is.

    --
    Comment forecast: Bits of genius surrounded by a sea of mediocrity.
  23. uhm by sveard · · Score: 3, Insightful

    It's good to know that I can come to slashdot anytime for fair and balanced news.

    Oh wait, there's nothing fair or balanced about this. It's not even news.

    1. Re:uhm by metamechanical · · Score: 4, Funny

      Oh, if you wanted "fair and balanced", you should have gone to Fox News!

      --
      If I had a nickel for every time I had a nickel, I'd be richcursive!
    2. Re:uhm by Anonymous Coward · · Score: 0

      It's a stupid advert posted for laughs. There's no need to be fair or balanced.

    3. Re:uhm by Anonymous Coward · · Score: 0

      and i kept on thinking /. was a place designed to discuss news found in various places

      not too insightful parent, imo

    4. Re:uhm by Anonymous Coward · · Score: 0

      It's good to know that I can come to slashdot anytime for fair and balanced news.

      Go to foxnews.com if you want fair and balance. offtopic, why does it have to be fair AND balanced? Can news be fair and not balanced?

    5. Re:uhm by 1000101 · · Score: 1

      Nobody should come into /. thinking they are getting 'fair and balanced news'. News perhaps, but certainly not fair and balanced. While the slogan is 'News For Nerds. Stuff That Matters", the reality is that many of the stories and comments here have a strong Open Source, anti-Microsoft bias. That is ok. I like /. too. But you have to put that into context when visiting the site and reading the stories and comments.

      On a side but related note, I think this is newsworthy. We have two multi-billion dollar corporations spending millions (assuming) of dollars for advertising products that affect our daily lives. While you (I'm assuming here again) and I might not like Advertising in general, it is naive to think it does not have an impact or that other people aren't influenced by it.

    6. Re:uhm by MythoBeast · · Score: 1

      Whoa, dude, this is Slashdot. Slashdot is infotainment at its finest. If you're looking for a fair and balanced news source, you're definitely looking in the wrong place. Asking Slashdot to talk fair and balanced about something Microsoft does is like asking Fox News to be fair and balanced about the Obama campaign. At least Slashdot has no pretense about its bias.

      --
      Wake up - the future is arriving faster than you think.
    7. Re:uhm by _Sprocket_ · · Score: 1

      Oh wait, there's nothing fair or balanced about this. It's not even news.

      You've just summarized the whole subject. This is an advertising campaign. It is not news. It is not fair. It is not balanced.

      You're expecting the discussion about it to be any different?

  24. Commercials about Nothing by twisty · · Score: 2, Insightful

    What I got from the first commercial was:
    Jerry represents a brainless Microsoft customer who is destined to take first place in the Darwin Awards. His head is so full of idiotic ideas that when Bill Gates wants to sell him a "sweet and chewy" PC, he's first in line to break his teeth.

    The second commercial seemed well summed up by this article. A cost/benefit analysis of a Seinfeld/Gates stay is like my experience installing XP: You can explicitly tell them twice to stay off the internet and use an assigned address, but they have no respect for social mores. They will fill your resources with their aging disfunctional bloat.

  25. Alex Bogusky strikes again ! by mbone · · Score: 1

    He's a cool guy, but I wonder where this is going.

  26. Re:I want to see one by smittyoneeach · · Score: 5, Funny

    Gates using Emacs,
    RMS using Word,
    see which head splodes first.

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
  27. Re: Score by Anonymous Coward · · Score: 0

    There are a lot of possessions that don't construct intelligence!

    Regards
    Martha

  28. As long as the Mac is represented by burnitdown · · Score: 5, Funny

    The family having a son who's into emo music, dresses in women's jeans, is bicurious and self-obsessed in a flood of his own drama should do nicely.

    1. Re:As long as the Mac is represented by JCSoRocks · · Score: 1

      Bloody frickin' hilarious. You need points like that ad needed more funny.

      --
      You are using English. Please learn the difference between loose and lose; they're, there, and their; your and you're.
    2. Re:As long as the Mac is represented by Trent+Hawkins · · Score: 1

      The family having a son who's into emo music, dresses in women's jeans, is bicurious and self-obsessed in a flood of his own drama should do nicely.

      Hi, I'm PC. Mac couldn't be be here, he's busy pretending to write novels in a Starbucks.

  29. Slashdot knows their audience by btaratoot · · Score: 0

    The first rule of entertainment is "Give them what they want."

  30. kdawson fud by justinlee37 · · Score: 2, Insightful

    That's a pretty misleading headline, kid.

    1. Re:kdawson fud by cyberwave · · Score: 1

      You're a faggot and I just wanted to get the last word. I win! hahahahaahahahahahaha

    2. Re:kdawson fud by justinlee37 · · Score: 1

      0/10, obvious Troll is obvious and needs new material. Possibly a life.

    3. Re:kdawson fud by cyberwave · · Score: 1

      ur obviously still a faggot hahahaaha

    4. Re:kdawson fud by justinlee37 · · Score: 1

      I'm not sure why you're laughing. Nothing you say is funny. It isn't even remotely clever. It's just a bunch of random "naughty" words strung together, punctuated by laughter.

      You have the communication patterns of a 12-year-old.

    5. Re:kdawson fud by cyberwave · · Score: 1

      Yea, but I'll get the last word. faggot who never gets laid.

    6. Re:kdawson fud by justinlee37 · · Score: 1

      I think the metric for winning isn't who makes the last post; it's who looks like more of an idiot to the casual observer.

  31. If these were Apple ads starring Jobs by Anonymous Coward · · Score: 0

    Slashdot would currently be having a big ol' circle-jerk.

  32. It gets worse by David+Gerard · · Score: 2, Funny

    *facepalm*

    How about W.C. Fields for the next one?

    We can work all the way back to Aristophanes if need be. Never let anyone say Microsoft's "out of touch" with the "hipsters."

    --
    http://rocknerd.co.uk
    1. Re:It gets worse by Ohio+Calvinist · · Score: 1

      They first time I read your post I read "Aristophanes" as "Aristocrats" (nsfw) and had a bit of a chuckle when I thought about that joke and the last time I ran Vista.

      --
      Forgive my spelling from time to time. I'm often posting during short breaks.
    2. Re:It gets worse by David+Gerard · · Score: 1

      *splutter* You win.

      --
      http://rocknerd.co.uk
  33. Here's a longer version by jmcbain · · Score: 0, Offtopic

    This is another version, slightly longer than the one posted.

    1. Re:Here's a longer version by Barryke · · Score: 1

      rickroll

      --
      Hivemind harvest in progress..
  34. good design by wookieFighter · · Score: 1

    I thought this line during the bedtime story ("the fact that a design uses inheritence and polymorphism does not make it a good design") was actually pretty funny. But, also, I have 2 kids and I have read about 10,000 bedtime stories to them over their 4 years of life, so my sense of humor might just be a little twisted. The ads could be pretty good if the acting, timing of lines and editing was just a little bit better.

  35. Bias by bendodge · · Score: 1

    What's wrong with Microsoft making stupid commercials? I'm tagging this "bias".

    --
    The government can't save you.
  36. Say what you want... by Affenkopf · · Score: 1

    ...the ad's still funnier tah idle.

  37. Microsoft & AOL by Frankie70 · · Score: 1

    Microsoft did not connect billions

    In my opinion, Microsoft & AOL were the 2 companies responsible
    for connecting billions.

    Before Microsoft, computers were something used by Insurance & Finance
    companies. And a few hobbyists with their Commodores. Microsoft got
    the computer to the common man. And then AOL helped connect these computers
    to the net.

  38. Re:I want to see one by William+Robinson · · Score: 1

    Is it not enough watching Bill Gates talking to the kid about Polymorphism, both having no clue about whatsoever.

  39. Direct Youtube Link by Alexpkeaton1010 · · Score: 3, Informative

    Because I don't like the plugging of a Mac site for a MS video: http://www.youtube.com/watch?v=gBWPf1BWtkw

    1. Re:Direct Youtube Link by tikram · · Score: 0

      Yes, then just plug in a site of another Microsoft competitor, namely Google... Sir, I salute you!

    2. Re:Direct Youtube Link by Anonymous Coward · · Score: 0

      I hate Microsoft, love Linux:

      They did it right. Direct download link:

      http://www.microsoft.com/presspass/windows/default.aspx

  40. Good ads but MS has bigger problems by pubjames · · Score: 3, Interesting

    It is obvious that these ads are about changing people's perception of Microsoft, from a big scary company to something that is personable, friendly and helpful. In that sense, they probably work really well.

    However, is that what Microsoft really needs? To have a great business you have a great product and use marketing to shout about why it is great. Microsoft have a bad product (in Vista) and are trying to change the perception of the company with funny ads. It looks like a pretty crappy position to be in to me.

     

    1. Re:Good ads but MS has bigger problems by Anonymous Coward · · Score: 0

      Microsoft have a bad product (in Vista)

      No. Vista is perceived to be a bad product by people that listen to the anti-MS FUDmeisters, tech 'journalists' looking for page hits, and all the parrots that flap around in the Slashdot echochamber.

    2. Re:Good ads but MS has bigger problems by david_thornley · · Score: 2, Insightful

      You left out one category.

      Vista is perceived as being a bad product by a whole lot of people who had to use it, and not nearly all of them went in prejudiced. I was actually impressed by Vista when I first started to use it, but that feeling wore off real fast. (This was Vista SP1. We all knew that the initial version of a Microsoft product was iffy, but it should be solid after a service pack.)

      YMMV, but that's my experience. The executive summary of my report on using our software on Vista is "Vista sucks, but it's mostly usable." (This may not be a good executive summary in all corporate cultures. Add weasel words as needed.)

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    3. Re:Good ads but MS has bigger problems by shutdown+-p+now · · Score: 1

      You forget that Vista is not the only product Microsoft has. WS2008 fared much better, MSSQL generally has a pretty good rep for some time now, and so does VS. On the consumer market, Office 2007 is apparently still doing very well.

  41. I am the state by replicant108 · · Score: 1

    he very personification of Microsoft (good ol' Bill) is given a soft, friendly image

    That's the weird thing about these ads - they are promoting Bill Gates, not Microsoft or its products.

    Clearly the assumption is what's good for Bill is good for MS.

    As Louis XIV said: "L'Etat, c'est moi".

  42. They say any buzz is good, but... by Anonymous Coward · · Score: 1, Insightful

    with these ads, it seems it's more a case of laughing at you instead of laughing with you. Maybe there's such a thing as a negative buzz, too, you think?

  43. I think I get it by Soylent+Moose · · Score: 2, Interesting

    If you think of it as watching some new Seinfeld show (instead of a commercial), it makes more sense. I chuckled at a few parts, it seemed a little long as it went on without any real plot, but in the end I was entertained.

    But very strange that it had no commercial breaks.

    --
    UNIX make better lovers.

  44. Bias for Nerds by Slash.Poop · · Score: 0

    What little respect I had for the news-worthy-ness of slashDot is pretty much gone when I read a synopsis like that.

    You really should remove the word "News" from you tagline. "Bias for Nerds" is more like it.

    1. Re:Bias for Nerds by level4 · · Score: 0, Troll

      How you expect anyone to take your "slashdot is biased!" criticism seriously when you have a username like Slash.Poop is beyond me.

      You know, we can glean a surprising amount of information from your inane choice of nicknames:

      1. It's very recent. You presumably signed up to say just that.
      2. You are so obsessed with your hatred of slashdot that you chose the name "slash.poop"
      3. You are such a pussy that you can't even bring yourself to swear when you're basically anonymous on the internet. I mean seriously .. "poop"? I'd think an 8 year old was lame if they said that.

      The real funny thing is that you're here. Signing up and making comments. How you expect your actions to do anything other than encourage the editors escapes me.

      Don't get me wrong, I have my criticisms of Slashdot (not slashDot .. are you a java programmer?). What I don't have, however, is your peculiar conviction that anyone gives a flying fuck what you think. I mean what are you expecting?

      CmdrTaco: "Oh no! We've lost Slash.Poop's respect. I cannot go on. Hand me my gun"
      kdawson: "Shoot me first! Fuck the world!"

      etc, etc.

      --
      Let my new 7-digit UID be a lesson to all - write down your passwords.
    2. Re:Bias for Nerds by Slash.Poop · · Score: 0

      Wow, you seem angry with me.
      Never had someone take that much time to respond to me so I figure it is only polite to respond back.

      1, I know, I know "I must be new here". Nope. I have been surfing this site for a couple of years
      2, I don't hate slashDot. I read it multiple times a day. Their clear bias gets to me sometimes but I still come back.
      3, I just like the word poop. Far over 8 years old as well.
      Editors: Oh I really don't think my humble little opinion will change anything. I will keep giving it but doubt it will change anything.
      Slashdot: Many people call the site /. I prefer slashDot
      Java: Yes
      Anyone cares what I think: I clearly caused some kind of stir in you but really whether anyone cares is inconsequential to me.
      What did I expect: Please refer to above.

      So that is my story.
      Try smiling more. It works for me.

  45. They were probably thinking... by Aurisor · · Score: 1

    They were probably thinking that they'd make the front page of Slashdot every time they ran one of these ads, since we enjoy WTFing over them so much.

  46. I'm willing to see more by jdevivre · · Score: 2, Insightful

    As far as it's relevance and depth are concerned, I'll leave that to you.

    Me? I'm willing to see where they take it. I'm getting the subtle (and blatant) security, complexity, and usability references. Bring on more. I'm mildly entertained.

    If the campaign were to end with a shocking release of a new OS and a "We Finally Get It" slogan, I'd also be pleased. Mildly entertained will have to do.

  47. Brand Awareness by Jodka · · Score: 3, Insightful

    Microsoft increasingly has the problem with advertising that their is no actual reason to choose their products over the competition, therefore they have difficulty promoting their products in advertising by making any rational appeal.

    If the purpose of advertising is to increase brand awareness, what is the purpose of advertising if you are Microsoft, you own the market, and everyone is already aware of your brand?

    Maybe that Microsoft is a monopoly explains the new strategy of not mentioning their product in advertisements. Some sharp advertising executive realized that Microsoft did not need to mention their own products in commercials because everyone has already heard of them. Then he sold that idea to Balmer.

    Though while Microsoft is in the enviable position having already achieved near 100% global product awareness, they face a new challenge that in addition to the public being aware of their products it is increasingly aware that those products suck.

    Exhibit A is the the idiotic Mojave Experiment campaign which confronted that problem directly. Mistake 1: It was a public acknowledgment by Microsoft of widespread public discontentment with Vista and Mistake 2: It was an unconvincing attempt at persuasion using the pseudoscience of pop psychology. The argument goes like "you all think Vista sucks and we are going prove scientifically in a laboratory that you do not really think that Vista sucks as much as you think it sucks.

    The Mojave campaign had the problem that it was about how people thought that Vista sucks and that is not a fact that you want to be advertising to your customers. By being about nothing, the Seinfeld+Gates campaign does not make the same mistake. But it still fails to overcome the problem which is that Vista is a bad product and their is growing public perception of that. Their are subtle and indirect forms of promotion. Consumers are irrational. Based on the advertisements which I see, I am pretty sure that male brains actually work in way which makes "Wow, the woman in that photo holding that bottle has great tits, therefore I will drink Budweiser." An argument to purchase a product can be both convincing and irrational, but Microsoft's new ads are not in any way convincing.

    --
    Ceci n'est pas une signature.
    1. Re:Brand Awareness by 0xABADC0DA · · Score: 2, Interesting

      Microsoft should take lessons from other groups that have nothing rational to say in commercials:

      1) It is offensive to operating systems that you called Aero "lipstick on a pig".
      2) Apples are elite, because they work better and are easier to use
      3) Steve Jobs is the biggest celebrity in the world.
      4) Apple's come with Arabic language support; they're terrorists.
      5) The 'Apple Tax' is higher than the 'Microsoft Tax'; they want to raise your taxes.
      6) far more new lines of code written for Vista than OS X; Vista is the operating system of change.

      Don't laugh, this stuff works.

    2. Re:Brand Awareness by Twisp · · Score: 0

      It worked for Pepsi with the 'Blind Taste Test." You think you think Coke tastes better than Pepsi. We just proved you wrong. Buy Pepsi.

    3. Re:Brand Awareness by T.E.D. · · Score: 1

      Best comment on the ads I've seen yet. Grats.

      The Mojave campaign had the problem that it was about how people thought that Vista sucks and that is not a fact that you want to be advertising to your customers.

      Bingo!

      By being about nothing, the Seinfeld+Gates campaign does not make the same mistake. But it still fails to overcome the problem which is that Vista is a bad product and their is growing public perception of that.

      Slight quibble. The problem is the perception that it's a bad product. It might in fact be a bad product, but commercials are about perception, so the truth of the matter is immaterial.

      The way to fight that would be with ads about Vista being great. If they can repeat that enough for it to sink in, many people will think any problems they may have are either odball cases, or a result of their own incompetence.

      Their are subtle and indirect forms of promotion. Consumers are irrational. Based on the advertisements which I see, I am pretty sure that male brains actually work in way which makes "Wow, the woman in that photo holding that bottle has great tits, therefore I will drink Budweiser."

      Not quite. Its more like "Perhaps if I was drinking that beer too, I'd also end up haging around hot chicks like that. My consumption of competing beers must be my problem." Sort of like that, but at a subconcious level. Label the male sex drive "irrational" if you want to, I suppose. Evolutionary biologists would probably want to argue the point. They've got lots of time to do so, since the Busweiser doesn't seem to be working for them either. :-)

  48. Re:I want to see one by Anonymous Coward · · Score: 0

    Gates: eh... Where's the mouse?
    RMS: Argh! my eyes, my eyes!

  49. Vista or something else? by edmicman · · Score: 1

    Are these commercials actually supposed to be about Windows or something, or are they actually a launching platform for a Wes Anderson-style sitcom starting the new comedic buddy team?

  50. And just like Microsoft... by Shotgun · · Score: 0, Troll

    they allow a senile grandmother work on major portions of it, when she obviously doesn't know which side the headgasket is on.

    If you want to check for a blown headgasket. Pull the dipstick. The oil will look like mocha cappacino. No need to go under the car.

    --
    Aah, change is good. -- Rafiki
    Yeah, but it ain't easy. -- Simba
  51. Meh by Anonymous Coward · · Score: 0

    No wirless. Less space than a Nomad. In short....Lame.

  52. Eh? by Anonymous Coward · · Score: 0

    Seriously now...what the hell?!!?!

  53. Re: Score by level4 · · Score: 1

    And there are a lot of intelligences that don't construct valid HTML. At first glance, the site you linked is missing .. uh, well let's start with the DOCTYPE?!

    If you're gonna spam on slashdot, it better validate. Although I have to admit I do like the minimalist look; it's kind of a pity that in 2008 you really need that doctype.

    --
    Let my new 7-digit UID be a lesson to all - write down your passwords.
  54. Why no link to the original? by ScottMcD · · Score: 3, Interesting

    Why does this story not link to the original video at Microsoft's website? http://www.microsoft.com/windows/

    1. Re: Why no link to the original? by rs232 · · Score: 1

      It does like to a site that links to a high quality version available at Microsoft

      --
      davecb5620@gmail.com
  55. Re:I want to see one by Anonymous Coward · · Score: 0

    Of course you must mean a splodes...

  56. Except... by QZTR · · Score: 0, Flamebait

    The ad is being discussed positively in non-MS hating circles, and it's not about torturing kittens or any other such nonsense, so none of your points apply.

    --
    To quote LongNoi "QZTR was right and won't leave me alone because I called him a moron when I was wrong" FYS
    1. Re:Except... by dangitman · · Score: 1

      The ad is being discussed positively in non-MS hating circles,

      Got any evidence of that?

      --
      ... and then they built the supercollider.
  57. Must walk a mile in the average consumer's shoes by HikingStick · · Score: 1

    Remember, most average consumers don't give a crap about Microsoft vs. Linux, Microsoft's business practices, or anything else that might raise the hackels of an average Slashdot reader. The Bill Gates known to the public is "some rich guy" who has an organization (the Bill and Melinda Gates Foundation) that seems to do a lot of good things for schools, libraries, and the world (e.g., AIDS research and vaccination programs). They might be intrigued by the very human image of a seemingly superhuman persona. And, YES, having such a favorable image of Mr. Gates will translate into good feelings for his first-born child, Windows.

    --
    I use irony whenever I can, but my shirts are still wrinkled...
  58. !!?? Where do you live ??!!?? by hummassa · · Score: 5, Insightful

    Facts speak volumes.

    As you seem to live in another planet, and one where facts do speak volumes nonetheless, I friendly request that you take me to your leader -- after asserting that your homeworld environment is livable for my pitiful lifeform.

    Because, in this planet:

    • spin speaks volumes
    • hype speaks volumes
    • noise speaks volumes
    • a beautiful face or a nice body speaks volumes
    • knowing how to throw or kick a ball speaks volumes
    • engineered lying speaks volumes
    • brute force speaks volumes
    • money speaks volumes

    But facts were never and will never be on the list. Not even close.

    --
    It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
    1. Re:!!?? Where do you live ??!!?? by bledri · · Score: 1

      But facts were never and will never be on the list. Not even close.

      Why does every discussion on Slashdot devolve to partisan attacks on one of the American political parties?

      (ducks)

      --
      Some privacy policy Slashdot.
    2. Re:!!?? Where do you live ??!!?? by mgiuca · · Score: 1

      Exactly. Which is why there are no facts in these commercials.

  59. Re:I want to see one by gabec · · Score: 5, Insightful

    holy flamebait summary, batman!

    Seriously... Slashdot never has made claims at being unbiased, and I have no excess fondness for MS products (I'm currently writing this from my ubuntu desktop) but still... Frontpaging needlessly harsh opinions best left to tongue-in-cheek office humor don't serve the slashdot community.

    If I want vitriolic bias, I'll head to Fox News.

  60. Re:Must walk a mile in the average consumer's shoe by pandrijeczko · · Score: 1

    most average consumers don't give a crap about Microsoft vs. Linux

    Most of we geeks don't either. Anyone who doesn't treat a piece of software as a tool to get a job done and then not choose the best tool for the job, is an idiot. To a geek, that's all that matters - not who made it.

    --
    Gentoo Linux - another day, another USE flag.
  61. Re:Must walk a mile in the average consumer's shoe by The+Second+Horseman · · Score: 1

    No, Steve Jobs will make the world better by selling cellphones that'll end up in landfills! That's all that's needed! None of this "giving to charity" thing. The starving and ill just need phones and ipods.

  62. But wait, there is more.. by Barryke · · Score: 1

    It HAS to be bad: it is a metamorphosis campaign. Later on they redo much of it, only better. Think patches.

    There was this other thing but the still pointless yet intriguing ad cleansed my skull. Interpret that any way you prefer as with the ad: what you want is what you see, not what you observe.

    --
    Hivemind harvest in progress..
    1. Re:But wait, there is more.. by Anonymous Coward · · Score: 0

      You mean even their ads follow the "ship it broken and fix it later" theme?

      Yeah, that'll really convince me to use their software.

  63. Good thing Apple... by Anonymous Coward · · Score: 0

    Has that young Steve Jobs guy instead of some old fart like Gates

  64. Are you really that naÃve?? by hummassa · · Score: 1

    There was a time, long ago, when everything wasn't about the money.

    No there was not. Never. It was always everything about the money. Before money existed, it was everything about comforts: food, shelter, not being eaten, reproducing. After money existed, you just trade all of them for money, so... it always was everything about the money. Get over it. There were never "better times". There always have being wars, and wars were ever about the money. People kill and abuse it other, most of the times for money, but sometimes just out of plain meanness. We suck.

    --
    It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
    1. Re:Are you really that naÃve?? by tbannist · · Score: 1

      Mostly, that was a joke, because even today money isn't everything.

      If you think it is, you've spent too much time in front of your computer. Go outside, go to the park, sit down and take a look around.

      So sorry, while people can be terrible, we can also be magnificent. More money isn't always better.

      And we despise "sell outs" because they sold what made them great for a little extra cash and we are all saddened by their loss.

      --
      Fanatically anti-fanatical
  65. Water cooler ads not always effective by mcneely.mike · · Score: 2, Insightful

    Just because an ad is being talked about does not make it effective...
    The "Where's the beef?" commercial years ago was a great commercial... an old lady asking where the beef is.
    The only problem was that, although people were talking about it, no one could remember what product the commercial was for and did not generate the needed sales.
    After a while, it was pulled and Wendy's did other things... (yes, being a business student who had been studying marketing, i remember the product).

    --
    soylentnews.org Go there to enjoy the people!
    1. Re:Water cooler ads not always effective by PainKilleR-CE · · Score: 1

      http://www.answers.com/topic/wendy-s-international?cat=biz-fin

      These new products and the phenomenal success of the "Where's the Beef?" campaign catapulted Wendy's to a record $76.2 million in earnings in 1985.

      The new products, by the way, were a salad bar and chicken sandwiches (and one of the commercials in the "Where's the Beef?" line included one called "Parts is Parts" referring to the chicken parts used in competitors' chicken products). The next year Wendy's almost fell apart because management was trying costly changes that didn't make much sense for a fast food restaurant, and eventually Dave Thomas came back to turn things around.

      Really, I think you'll find that quite a few people that were actually alive (even fairly young like myself at that time) know that it was a Wendy's ad.

      --
      -PainKilleR-[CE]
    2. Re:Water cooler ads not always effective by ceoyoyo · · Score: 1

      That was WENDY's??

      Hm. I'm hungry. There's a Wendy's across the street.

      Delayed advertising... brilliant!

    3. Re:Water cooler ads not always effective by PJ1216 · · Score: 1

      I highly doubt people won't know what the commercial is trying to promote.

      "Guys, what company would use Bill Gates to promote its products?? Anyone have any ideas? I can't seem to remember from the commercial."

      People will know its a Microsoft commercial.

  66. soft, friendly? by Junta · · Score: 1

    It portrayed him as awkward and out-of-touch. It even evoked his massive wealth as a reason for being out-of-touch. The entire concept seems out-of-touch in the first place. For those that the humor appeals to, the humor isn't particularly directed in a way that is favorable for the product, company, or Gates himself.

    It's just a poor ad strategy so far.

    --
    XML is like violence. If it doesn't solve the problem, use more.
  67. Oh finally get it by Orion+Blastar · · Score: 1

    those commercials are Seinfeld commercials in which they are commercials about nothing much like "Seinfeld" was a Sitcom about nothing, much like Microsoft Windows is an operating system about nothing. :)

    --
    Remember, Slashdot does not have a -1 disagree moderation, and no, troll, flamebait, and overrated are not substitutes.
  68. Re:I want to see one by mwlewis · · Score: 0, Offtopic

    Fox News can't touch DailyKos for vitriolic bias.

    --
    JOIN US FOR PONG!
  69. Re:Macrumors comments section by pandrijeczko · · Score: 0, Troll

    Apple fanbois exist purely because of clever Apple marketing.

    Macbooks and OS X are marketed as "exclusive" products so that to appeal to a minority who need to feel part of an elitist club without having to work at it - let's face it, anyone who chose to use Linux to make a political statement would like an idiot unless he/she spent a lot of time learning how to work with it. Apples are, to my knowledge, easy to use and therefore save on spending time with a steep learning curve.

    Incidentally, this isn't a direct criticism of OS X because in 30 years of computing I've never found a reason to own one single Apple product so I can't comment on how good or bad it is - yes, I use mostly Linux and quite a bit of Windows and both of those together do everything that I need a computer to do.

    But Macs will always be a minority product compared to PCs running Windows, as I suspect Linux will probably be also. Apple does not have the capability to support a version of OS X on PCs because it does not have the resource to devote to getting OS X to work with countless different types of CPU and hardware on PCs - that's the core reason why there won't be a version of OS X for the PC.

    And before any Apple users disagree with me, can I ask how many of you have ever hidden or removed the Apple logo from any Mac that you own? I suspect none of you because displaying the logo is just as important, if not more so, than the usability of the machine and OS X.

    --
    Gentoo Linux - another day, another USE flag.
  70. The summary isn't too out there.. by Junta · · Score: 1

    It's a criticism of the campaign directly. A fair criticism pointing out an interpretation of the campaign that seems as likely as any positive interpretation could be.

    In terms of MS's ubiquitous nature, you can't deny that regardless of your desires, MS will crop up in your life. Repeatedly. Go buy a new laptop, most of them strive to have Windows when you get it. You want to ditch Windows and Office, fine, but then cope with the market realities of software support stipulations.

    --
    XML is like violence. If it doesn't solve the problem, use more.
  71. What "other freedoms" ? by mpapet · · Score: 4, Insightful

    However I am finding that Software freedom comes at a cost of other freedoms.

    What exactly is harmed by having more transparency and lower communication costs resulting in more efficient infrastructure?

    And those guys who choose windows over Linux aren't as stupid as I once believed, and actually had informed reasons to do so

    In every case I've seen it, it's because the C-level people find the name Microsoft socially acceptable explanation for everything technological. Sprinkle ANY useless explanation with Microsoftisms like "microsoft's documentation", "active directory", ".Net", "Exchange server" and they just accept the answer as is. Obligatory star wars reference, "These are not the droids you are looking for." Try it sometime!

    --
    http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html
    1. Re:What "other freedoms" ? by jellomizer · · Score: 1

      What exactly is harmed by having more transparency and lower communication costs resulting in more efficient infrastructure?
      For your rights to profit off your work. The Open Source model reduces the number of profit services are available to you. You get a GNU product modify it or use pieces of it, it is stuck with GNU. Here is a real life example. We got a new server we needed to get the stupid win-fax modem to work. There were instructions on how to do it for free or there was a company offering a closed source version for $50.00. Following the instructions would take me about 3 hours of work. Installing the commercial driver only took 5 minutes. Charging the client $100 an hour to do the work you see the value. MOST PEOPLE WILL NOT ALTER THE SOURCE IF IT DOESN'T WORK THEY WILL NOT USE IT.

      The cost of running Open Source is only lower when your time has no value.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re:What "other freedoms" ? by moortak · · Score: 1

      For your rights to profit off your work. The Open Source model reduces the number of profit services are available to you. You get a GNU product modify it or use pieces of it, it is stuck with GNU.

      and if you modify a microsoft product?

      --
      Xavier Rabourdin for president 2012
  72. Jinx by kpjlfm · · Score: 1

    Then again, Gates should be told of the Seinfeld jinx.

  73. Sitcom pilot? by wift · · Score: 2, Funny

    Jokes on us, it's not a ad for MS products. It's a new sitcom from the maker's of Seinfeld.

    --
    ....... Thus ends my attempt at wit or whatever
  74. That was an ad!? by PinkyDead · · Score: 1

    You see I'm a member of that small group of people who just don't get Seinfeld. I've tried, lord knows I've tried, but I just don't find it funny (along Frasier, Sex and the City and the Vicar of Dibbly).

    And I didn't get that 'ad' either - so I just figured it was just like an episode of Seinfeld.

    Which one is Kramer? That funny old dude with the glasses? He is funny.

    --
    Genesis 1:32 And God typed :wq!
  75. So freedom means less when ones get older??? by jotaeleemeese · · Score: 1

    Surely some people don't age gracefully.

    No wonder the world is in the sorry state it is, since the people that should be providing guidance are relinquishing this responsibility.

    As for a company making competitive products, you are rewriting history, MS has been prosecuted and convicted in different legal localities for stifling competition, so kindly explain how the hell you are squaring that circle.

    If getting older means relinquishing important values and giving a pass to people that have not mended their ways, oh goodness, I wish not to get any older...

    --
    IANAL but write like a drunk one.
    1. Re:So freedom means less when ones get older??? by flaming+error · · Score: 1

      > I wish not to get any older
      Let me know how it goes, my friend.

      Microsoft was and is an aggressive business. It has used unfriendly tactics. It has broken laws, as have you and I.

      Perfection is the enemy of the good, in the sense that we're all fallible humans. If we demand sinlessness from every inventor, manufacturer, and vendor, we won't get much done, at least not on this planet.

      That's not to say we should ignore malfeasance - by all means boycott, litigate, prosecute, and punish.

      Now I'm curious - in judging people's character, do you tend to weigh more people's accomplishments for good, or their sins?

      Put another way, would you rather take pride in your getting your job done, or in your unblemished record of not doing business with aggressive companies who have lawyers and ambitions of cornering their market?

  76. Much better than the first by holiggan · · Score: 1
    I was one of those who watched the first add and thought "what the deuce?"... but this one, it's way better!

    Well, it will take much more than that to make me buy Vista, and they still are a couple of yards away from the "MAC vs PC" adds, but they seem in the right path... the right path to a good marketing campaign, at least ;)

    --
    "A sysadmin is a cross between a detective, a police officer, a gardener, a doctor and a fireman"
  77. Re:I want to see one by Free+the+Cowards · · Score: 1

    And when DailyKos shows up on basic cable and a good chunk of the public-facing TVs out there, that comparison will make sense.

    --
    If you mod me Overrated, you are admitting that you have no penis.
  78. Mom! He did it first! by Weaselmancer · · Score: 2, Insightful

    Sweet jumping Jesus on a pogo stick but I get sick of listening to partisan crap.

    "They did it first."
    "They do it worse than we do it."
    "It's different when we do it."

    Enough already.

    --
    Weaselmancer
    rediculous.
  79. Re:I want to see one by Anonymous Coward · · Score: 0

    The funny thing is that Gates is probably excellent at Emacs and he's likely a lot smarter than you :)

  80. w/ 5 digit UID, I am going to guess that you were by DRAGONWEEZEL · · Score: 1

    born before the interwebs!

    --
    How much is your data worth? Back it up now.
  81. Re:I want to see one by mwlewis · · Score: 1

    Ok: s/DailyKos/MSNBC/

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    JOIN US FOR PONG!
  82. microsoft needs to be more family friendly by circletimessquare · · Score: 1

    say, a nontechnical interface for the household environment

    i got an idea!

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  83. Things weren't about money by DRAGONWEEZEL · · Score: 1

    Advertising is old, but not that old.

    I think he is talking about the first time a woman slept w/ a man for a piece of meat he got when he accidentally killed an animal using a rock.

    Oh wait, I bet she shook it so he'd know what to trade... nvm... Advertising came first.

    --
    How much is your data worth? Back it up now.
  84. I'm now sick by matth · · Score: 1

    Ok... after watching both of them, I'm now completely sick. Who was that camera person? The first rule of good videographing is that the person forgets they are watching a video.... this broke all those rules... I was kept having to refocus on the image as it swung all over the place... and it said nothing about the products... ick.

  85. Jeeeves!? .. No, Bill Gates at your service. by Anonymous Coward · · Score: 0

    So the ad is a metaphor ... having a Windows product with you (phone, OS, etc) is like having the "worlds richest man" at your service, or in your pocket, so to speak.

    To be sure, that's something I'm not that keen on.

  86. Damn, are they good at wasting money!! by wizkid · · Score: 3, Funny

    Subject line says it all.

    --
    I take no responsibility for what I say. Even though I'm never wrong :)
    1. Re:Damn, are they good at wasting money!! by T.E.D. · · Score: 1

      Perhaps when Bill handed the company over, he left them with a Brewster's Millions clause in the contract. To keep control of the company, the current executive team has to spend all its cash. Any money they actually get in return for their investment would be counter-productive.

  87. Re:I want to see one by Overly+Critical+Guy · · Score: 1

    Fox News doesn't wish people would die of cancer or refer to dead soldiers by saying "screw them." In fact, media studies show Fox News as the most centrist news media. What you and other lefties object to is that they dare have conservative commentators hosting their opinion shows (the horror!).

    I work with a co-worker whose retired husband reads DailyKos all day and calls her with every left-wing conspiracy theory, which she parrots as fact to the rest of the office. Today she said that Palin and McCain wear an earpiece during interviews so that someone can tell them what to say (Obama, of course, doesn't). It obviously came from some comment on the Kos, but this the kind of goofy crap that the pro-Obama half of the nation actually believes thanks to such loony websites. It's all emotional hatred and vitriol.

    --
    "Sufferin' succotash."
  88. pfft... Facts.... by Anonymous Coward · · Score: 0

    this is Amerika! Facts are for losers. The government doesn't need facts, the news media doesn't need facts, our retarded citizens don't need facts. Gee imagine if they presidential election was based on facts and not made up innuendo?

  89. Re:I want to see one by Bryansix · · Score: 0, Troll

    Gates is not a technical person. He doesn't know squat about anything beyond where the start button is and how to send an email.

  90. Re:I want to see one by Bryansix · · Score: 0, Troll

    You mean MSNBC right? Well they did just fire Olbermann so that's good but before that they were pretty much full of vitrolic bias.

  91. Re:I want to see one by Daimanta · · Score: 1

    Gates uses the Emacs operating system to virtualise Windows XP and Word.

    Gates wins

    --
    Knowledge is power. Knowledge shared is power lost.
  92. Re:I want to see one by Mister+Whirly · · Score: 1

    "In fact, media studies show Fox News as the most centrist news media."
    In a study conducted by Fox News. But seriously, cite please? Nobody could really say that with a straight face.

    Just because a kook you know reads DailyKos doesn't make Fox balanced.

    --
    "But this one goes to 11!"
  93. Re:I want to see one by Bryansix · · Score: 1

    I get all my news from the Internet and I don't have cable. The demographic of both audiences and the reach of both is changing drastically each year. The comparison DOES make sense.

  94. Re:Mom! He did it first! by Bryansix · · Score: 1

    Let's see... Fox News has Editorials or Editorial based shows. MSNBC has biased NEWS ANCHORS who should be reporting the facts but spew left leaning bias all day instead. THERE IS A DIFFERENCE.

  95. Very funny but they better have a good payoff by Control-Z · · Score: 0, Flamebait

    These ads to me are very funny, and probably expensive.

    I hope the 3rd or 4th ad has a good payoff though. I really don't know what exactly they could possibly do other than put lipstick on the Vista pig though. ;)

  96. That's good by Anonymous Coward · · Score: 0

    LOL! Funny summary. :-D

  97. Re:I want to see one by Free+the+Cowards · · Score: 1

    How can you possibly reach the conclusion that I am a "leftie" based solely on the fact that I think it's invalid to compare a mainstream cable channel to a kooky web site?

    I am not, and never have been, a "leftie". I object to your blanket and misplaced categorization.

    --
    If you mod me Overrated, you are admitting that you have no penis.
  98. Re:I want to see one by RiotingPacifist · · Score: 1

    really? i take it you've not seen oriely recently

    --
    IranAir Flight 655 never forget!
  99. Re:I want to see one by smittyoneeach · · Score: 1

    This is a profound theological point that is simply "above my paygrade".
    The G_d news is, there are theologians available:
    http://groups.google.com/group/alt.religion.emacs/browse_thread/thread/23a8eecb8a858d0b?hl=en#

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
  100. Re:I want to see one by mwlewis · · Score: 1

    No, I don't watch O'Reilly. Brit Hume FTW. But you can't seriously be comparing him to Kos. He's not even in the same league as Matthews or Olberman. Also, I don't consider O'Reilly to be terribly conservative. On some things he is, but I've heard plenty of liberal opinions come from him, too.

    --
    JOIN US FOR PONG!
  101. Re:Macrumors comments section by ceoyoyo · · Score: 1

    Let me summarize your post:

    People who like Macs exist because of advertising. I have never used a Mac, so I have no idea if there are other reasons or not. My evidence for my position is that nobody removes the Apple logo from their computers.

    The Apple logo is, and has been for a decade, a part of the computer. Removing it would be stupid. How many people remove the VAIO logo embedded in the lid of their Sonys? Did you rip the maker logo out of your steering wheel too?

  102. Re:I want to see one by bledri · · Score: 2, Informative

    Gates is not a technical person. He doesn't know squat about anything beyond where the start button is and how to send an email.

    Okay, I really don't like Windows or MS. Really, I use Linux and OS/X [1] and avoid Windows like the plague. But one thing I am getting tired of everywhere is all the incorrect "common knowledge" circulating. Gates was a programmer and while he may be rusty, there is no evidence he is a technical idiot - especially when compared to the vast majority of CEOs.

    [1] No doubt, some groups on Slashdot will now label me a fanboi. Go ahead, that will convince me to see the light that is so obvious to you that only a 'tard wouldn't know it's the absolute truth. What was I ever thinking?

    --
    Some privacy policy Slashdot.
  103. Re:I want to see one by Alpha830RulZ · · Score: 1

    I know people personally, who have presented to Bill in the last two years, and I can assure you that Bill is quite conversant with technical matters far beyond where the start button is. One of the guys is a dev lead at MSFT, and I guarantee you he isn't discussing the color of the Vista desktop.

    --
    I was taught to respect my elders. The trouble is, it's getting harder and harder to find some.
  104. Re:I want to see one by Anonymous Coward · · Score: 0

    Even Gates knows vi is better.

  105. Re:I want to see one by Bryansix · · Score: 0, Troll

    He thought nobody would need more then 512k of RAM?

  106. Re:I want to see one by smittyoneeach · · Score: 1

    I've actually been using vi of late under Solaris.
    Definitely the highland bagpipe of editors, that one.

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
  107. Youngster! by Anonymous Coward · · Score: 0
    I watched Microsoft lie and cheat to cripple DR-DOS in the marketplace in the early '90s, as documented in Dr. Dobb's Journal . I hated them for such behavior, and for distorting the field in which I earned a living.

    Where I come from, there's a saying: "If you associate with brigands and you are silent, you are a brigand yourself."

  108. a total waste of electricity .. by rs232 · · Score: 1
    --
    davecb5620@gmail.com
  109. Microsoft by Anonymous Coward · · Score: 0

    I would have watched the commercial, but my T.V. just blue screened as soon as bill gates showed his face...

  110. Re:Starting conversation with a law breaking entit by e2d2 · · Score: 1

    Well being "nice", I don't want you to do that. What I would like to see is real hard hitting criticism using real world examples. I say slap them around with the truth and that alone will be enough. We can pummel them to death or force them to change with the truth.

    Besides, it's not like they are "winning" anything. Ask anyone on the street about windows and the overall sentiment is that it really does suck, but there is no alternative. We know that's not true and hence must teach them. So our work there is already done, let's move on to teaching and new solutions.

     

  111. My take. . ? by Fantastic+Lad · · Score: 1

    Gates is now in that portion of his career where he wants to leave a legacy of having not lived an evil, selfish life. Very rich people have done this before. In retirement, they realize the world thinks they're dicks, and without work to fill their attention and worlds to conquer, it's time for a little mid-life narcissism.

    This isn't about selling Windows. It's about white-washing the crust of evil so that he can feel good about himself in the world's eyes, and Bill the conqueror is perfectly willing to blow millions of dollars to make sure we all love him. He's even gotten involved with one of the most influential charitable organizations in the world, (though in classic Bill style, it's one which divides people. Planned Parenthood, beneath it's brochure values is based on the idea that the human population needs executive control to make sure only the right people have babies. Harsh, I know, but check out the history. There's been a lot of scrubbing, but it's foundation is rather creepy.)

    How about this, Bill: Give me ten million dollars and I'll tell everybody you're a great guy.

    Brr. Wow. I just went there in my head for a second. Personal insight; I just learned that I actually wouldn't shill for Bill.

    -FL

  112. Sigh... by NuSkooler · · Score: 1

    Random Joe's opinion on a OS and commercials about such is now news? **Newsflash** Some dude doesn't like apple pie.

  113. Re:I want to see one by jericho4.0 · · Score: 1

    Bill has way more technical skill than most. He certainly has more than Jobs.

    --
    "A language that doesn't affect the way you think about programming, is not worth knowing" - Alan Perlis
  114. Re:I want to see one by shutdown+-p+now · · Score: 1
    Well, VS has "Emacs mode". Does Emacs have "Word mode"?

    (I don't even doubt that someone, somewhere has written the latter complete with Clippy AND Ribbon in one package... link?)

  115. Re:I want to see one by story645 · · Score: 1

    That (unverifiable) quote dates back to 1981, when computers were running a hell of a lot less than 512k. Misjudging how fast computers would become and how cheap they'd get isn't being technically incompetent, it's just being short sited.

    *yes bad source, but all the links for this quote are blogs and mailing lists and the like

    --
    open source modern art: laser taggi
  116. Re:I want to see one by story645 · · Score: 1

    To pre-empt the grammer Nazi's: I know I screwed up and it should be sighted, not sited.

    --
    open source modern art: laser taggi
  117. Mod, you're an idiot by QZTR · · Score: 1

    Gp made the point that if this ad was about "x", it being discussed could be bad.

    The problem, as I noted, is that it isn't about "x" and so his points don't apply.

    So which one of you basement dwelling MS hating fuckwits decided "sorry but it's not about torturing kittens" is flamebait?

    God you people are fucking pathetic in your irrational hatred sometimes...

     

    --
    To quote LongNoi "QZTR was right and won't leave me alone because I called him a moron when I was wrong" FYS
    1. Re:Mod, you're an idiot by martinw89 · · Score: 1

      If you're going to disagree with the groupthink, post something well written filled with reasoning (read: more than a sentence). If it isn't flame baity you should be good. And generally, calling the mods "MS hating fuckwits" and "fucking pathetic" doesn't help much with shaking a flamebait moderation.

  118. Re:I want to see one by Bryansix · · Score: 0, Troll

    Well if you set the bar that low anybody can clear it.

  119. Re:I want to see one by story645 · · Score: 1

    UCLA study backs up parent:

    One of our measures found that the Drudge Report is the most centrist of all media outlets in our sample. Our other measure found that Fox Newsâ(TM) Special Report is the most centrist. These findings refer strictly to the news stories of the outlets.

    source: A Measure of Media Bias

    --
    open source modern art: laser taggi
  120. The GatesMan Cometh. by dogdick · · Score: 1

    The first ad was kind of funny to me, I dont know why. This one was horse's shit and was 4 minutes long.

    And whats up with Bill's acting skills. His lines feel so read. Come on, money bags can't afford a weekend acting boot camp!?

    And Jerry Fucking Seinfeld?! What were they thinking.

    BillGates: These Mac ads are making us look like douchebags. How can we look cool?
    MarketingExec: How about we make shitty vignettes of you and Jerry Seinfeld?
    BG: Thats the guy that wrote 'Bee Movie' right?!
    MarketingExec: Yep
    BG: Perfect. No one could possibly think we are douchebags after doing a skit with Jerry Seinfeld.

    Wrong, you are more douchey. Like an old festering summer's eve nozzle. Next time you want to do some comedy Bill, bringeth the iceman.

  121. The Granny by mfh · · Score: 1

    Was the funniest person on the commercial. I want a granny who can fix cars!!!

    --
    The dangers of knowledge trigger emotional distress in human beings.
  122. working link by story645 · · Score: 1
    --
    open source modern art: laser taggi
  123. No difference by Weaselmancer · · Score: 1

    No, there isn't.

    The difference is that the people you mention are on the other side of the fence from you. It makes it seem like there is a difference, because you've picked a side. In short, you are part of the problem. You can't see it though because you're personally involved. Both sides are biased. If you claim one isn't, then *you* are biased as well.

    I find both sides of this stupid left vs. right bickering tediously boring. And fantastically childish. Both sides are absolutely reprehensible. More harm is done to my country with this "us versus them" mentality than any good that could possibly come from it.

    So stop it, or I'll turn this car around right now.

    --
    Weaselmancer
    rediculous.
    1. Re:No difference by Bryansix · · Score: 1

      I forgot that having an ideology was reprehensible. No sir, what is reprehensible is fat fucks like Michael Moore appearing on MSNBC and saying basically that he hopes a hurricane hits the United States during the Republican Convention. You know what else is reprehensible? You talking down to me like I am a child.

    2. Re:No difference by Walkingshark · · Score: 1

      We won't have to talk down to you like a child if you stop acting like one.

      --
      The world you experience is only a close approximation of reality.
  124. Re:I want to see one by digitalgiblet · · Score: 4, Funny

    Bill has way more technical skill than most. He certainly has more than Jobs.

    And WAAAAAYYY more than Seinfeld.

  125. The ads seem to heading somewhere by Ensign_Expendable · · Score: 1

    Not a big MS fan here, but if the "point" of the ads is to make MS more approachable and less hated, they may work. I found the latest ad pretty funny.

  126. Ah, sweet irony by Weaselmancer · · Score: 1

    You know what else is reprehensible? You talking down to me like I am a child.

    And just before:

    No sir, what is reprehensible is fat fucks like Michael Moore appearing on MSNBC

    Sound grown up to you?

    So I'm sorry, but I *am* turning this car around. You're grounded.

    And no, we're not still going to grandma's.

    --
    Weaselmancer
    rediculous.
    1. Re:Ah, sweet irony by Bryansix · · Score: 1
      Thanks for editing like Michael Moore does and cutting out the whole point of my sentence. I said

      No sir, what is reprehensible is fat fucks like Michael Moore appearing on MSNBC and saying basically that he hopes a hurricane hits the United States during the Republican Convention.

      That I use strong language to describe someone who is so morally reprehensible to me is acceptable in acrimonious debate.

    2. Re:Ah, sweet irony by multisync · · Score: 1

      That I use strong language to describe someone who is so morally reprehensible to me is acceptable in acrimonious debate.

      You didn't just "use strong language to describe someone who is so morally reprehensible" to you, you called him a "fat fuck." And there's nothing wrong with doing that if that's how you feel, but that becomes your point. You think Michael Moore is a "fat fuck."

      If you had just said "No sir, what is reprehensible is Michael Moore appearing on MSNBC and saying basically that he hopes a hurricane hits the United States during the Republican Convention" your point would have been that Michael Moore is "reprehensible."

      Strong language may be acceptable in a debate, but when you resort to name calling - whether it's Michael Moore or Rush Limbaugh whom you think is a "fat fuck" - it diminishes the rest of the points in your argument.

      But wtf do I know :-)

      --
      I don't care why you're posting AC
    3. Re:Ah, sweet irony by CCW · · Score: 1

      No it isn't. It's childish. You are simply calling names, names that have nothing whatsoever to do with the disputed facts or so called "reprehensible behavior". That isn't debate, it isn't acceptable by anyone with manners, and the fact that you are apparently unable or unwilling to recognize the difference is indicative of immaturity of both thought and behavior.

  127. Analysis: The family is Apple, Grandma is Jobs by SparafucileMan · · Score: 1

    http://www.tgdaily.com/html_tmp/content-view-39294-118.html

    The overall arc of this episode involves the way Microsoft sees Apple, Macs and related products in terms of connectivity with âoereal peopleâ. In this case, the real people, however, are represented by a family who represents Apple and a story that describes the narrow boundaries this family chose to live in.

    There is the 1960s style house (an overall impression of Apple), which is old. It has wood paneling in the basement, typical 60s styling on the outside, and yet there is the fundamental belief system that what they have is very nice. This is exemplified by the fact that the family is very much focused on visuals â" they donâ(TM)t like the look of the car in their neighborâ(TM)s driveway, they keep the property clean and there is fancy (a bit too much perhaps) paint in the childrenâ(TM)s room. Message: Apple in its core is old, but has some nice, clean touches here and there.

    There are also those âoefancyâ symbols that go along with the overall theme that the surface matters, not the inside. A âoeleatherâ toy giraffe, cheese on the same old potatoes that are served everyday and a limited supply of Dijon mustard to spice up your life â" a supply that Apple limits uses to lure Windows users into the Apple world. But the supply will run out eventually.

    There are so many little jabs at Apple in this commercial. We originally set out to write another dissection article, but the commercial itself is 4.5 minutes long. Such a dissection would've been a dissertation and, out of respect for our readers we decided against it.

    There are some humorous bits though would like to highlight. We'll go briefly through the video and bring them out for discussion. In the comments section you can relate to these parts by number.

    (1) The scene has a typical, regular average income family sitting around a dinner table. Everyone is passing out food and beginning to eat when the (2) wife begins making comments about appearance. She refers to a car that's been parked in the neighbor's driveway for a while now and how it's inappropriate. After Seinfeld complains that there was some gum in his dinner roll, (3) the wife says she has mustard with white wine sauce. There's a comment made by the father after the grandmother says to Seinfeld, "You're in my seat funny man." He has an almost "please kill me now" look on his face saying, "She's been here 12 years." (4) This is a reference to the time Steve Jobs came back to Apple in 1996. And finally, (5) Gates asks, "Didn't we have this yesterday" after being handed his meal. Seinfeld replies, (6) "Put some cheese on it." Note all the visuals provided in this part â" the fancy China and glasses, but missing essentials such as ketchup. Gum in a roll that can be patched with Dijon mustard and potatoes that can be fancied up with cheese. Message: Itâ(TM)s all about the facade.

    When we finally see the outside of the house, (7) the yard is so full of bushes and plants that it's just cluttered and has no real practical use, just appearance. Just like the (8) pool scene with the slow flowing water that never warms up making the pool experience less than it should be and the (9) grandmother cleaning up the yard with a leaf blower, all for appearance purposes. In addition, there's a (10) table tennis set downstairs in the basement. The wife has no real ability to play as is indicated in a few scenes. Again, it's something that's not really used and is just there for appearance. The table tennis scene can also be interpreted in a way that you just can play with a Mac.

    There are (11) two scenes whereby the father and son are eating the âoemustard with the white wineâ. They are doing it secretly and for âoethe boozeâ, and are trying to escape the reality of their situation, which (12) could be likened to an Apple user's limited ab

  128. Can someone say "Viral advertising works"? by BPPG · · Score: 1

    For Christ's sake, this isn't news for nerds. This is news for marketing. All that I can gather from this commercial is that Gates' retirement has given him time for his new job; being a celebrity.

    I guess you could argue that it's news for marketing nerds, but that's probably the worst kind of nerd, just a couple steps below grammar nazi nerds.

    braces himself for the "insensitive clod" comments

    --
    What's the value of information that you don't know?
  129. When was the last time... by denzacar · · Score: 1

    ... you saw a Coca-Cola commercial?

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
  130. stolen item = safari? by Anonymous Coward · · Score: 0

    i dunno

  131. Re:I want to see one by UltraAyla · · Score: 1
  132. LOL, those whacky Lunix zealots... by Anonymous Coward · · Score: 0

    In every case I've seen it, it's because the C-level people find the name Microsoft socially acceptable explanation for everything technological. Sprinkle ANY useless explanation with Microsoftisms like "microsoft's documentation", "active directory", ".Net", "Exchange server" and they just accept the answer as is. Obligatory star wars reference, "These are not the droids you are looking for." Try it sometime!

    Spoken like every Lunix d00d I've ever encountered. You guys may wow the neophytes, but once you run into somebody who actually knows what they are doing, and you lose the high paid consulting gig you bluffed your way into. But then, like a true Lunix d00d, you just move on to another prospective chump who you can wow with technobabble.

    I have only met a single Lunix d00d who knew how to do anything correctly in Windows... but it's actually because he was an old school UNIX guy, so I guess that doesn't actually count.

    Every Lunix d00d I've ever met whines endlessly about all the things Windows "can't" do... and then, just for fun, I tell them how to do it. And it's generally the most basic Windows 101 level stuff.

    If I were a hiring manager, hearing someone prefers Lunix would immediately disqualify them from a tech job which didn't involve using Lunix. 99.99999% of all Lunix d00dz are predominantly bullshit artists.

  133. Re:I want to see one by Bryansix · · Score: 1
    Yes, but he did say:

    I have to say that in 1981, making those decisions, I felt like I was providing enough freedom for 10 years. That is, a move from 64k to 640k felt like something that would last a great deal of time. Well, it didnâ(TM)t - it took about only 6 years before people started to see that as a real problem.

    which is just as short sighted. In addition he said

    We will never make a 32-bit operating system

    The point is since the early days he surrounded himself with smart people but he himself has been time and time again shortsighted. He is the quintessential pointy hair boss. He know the vocabulary but know what it means.

  134. Re:I want to see one by UltraAyla · · Score: 1

    I agree with the first half of what you say, but I think the second half is wrong. Try being in business for 30 years in one of the world's top corporations and not making a couple short sighted comments. What would have truly been short-sighted is if they didn't actually release a 32-bit system (or a 64 bit system, etc). I would bet he understands more than most people give him credit for.

  135. Re:I want to see one by sjmacko29 · · Score: 1

    Uh, yeah right- whatever... except for the fact that he was being paid to write code by the age of 15. At 17, he was selling code to the city of Seattle.

  136. Actually, I know what game that was: by laburu · · Score: 1

    Bill shows the kid a game that's not released, and we don't get to see it.

    That would have to be a pre-release copy of DNF — just one of the perquisites of abject [sic] wealth and influence, I suppose.

  137. Re:I want to see one by Anonymous Coward · · Score: 0

    If I want vitriolic bias, I'll head to Fox News.

    Or you could get all the vitriol you want with less effort by staying here.

  138. I haven't seen a commercial this bad since.. by greywire · · Score: 1

    .. that kid levitated his house with his Amiga..

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  139. so, the message is... by speedtux · · Score: 1

    Microsoft Windows is like ill-fitting underwear and shoes that are too tight?

  140. Wow. OK. Troll by Anonymous Coward · · Score: 0

    Troll.

  141. :-) he, he... by hummassa · · Score: 1

    Why does every discussion on Slashdot devolve to partisan attacks on one of the American political parties?

    s/on one of/on one or more of/
    There, corrected for you :-)
    (and left an s/more/both/ overture for continuing jokes...)

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  142. What street is that? by Anonymous Coward · · Score: 0

    Looks like my wife's grandmother's street in Ballard...

  143. Is this the documentary? by Anonymous Coward · · Score: 0

    Sounds like a Frontline documentary I've watched a couple years back.

    frontline: the persuaders

    1. Re:Is this the documentary? by nine-times · · Score: 1

      Sounds like a Frontline documentary I've watched a couple years back.

      frontline: the persuaders

      That seems likely. I believe I did see it on PBS, and I do like Frontline. But it was years ago, so I'm not sure.

      Another good documentary on this topic is The Century of the Self. Combined I think they've shaped my concept of advertising/marketing even more than working in advertising for a short stint.

  144. It was actually good by thetoadwarrior · · Score: 1

    The first advert was complete rubbish but this one wasn't too bad. It looks like the adverts are improving. Share Windows isn't doing the same.

  145. Re:I want to see one by omfgnosis · · Score: 1

    So a crypto-right-wing news corporation strikes you as more biased than an openly right-wing news corporation. Shrug.

  146. Re:I want to see one by mwlewis · · Score: 1

    I have no idea what you're talking about here. Shrug.

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  147. Re:I want to see one by omfgnosis · · Score: 1

    I'm talking about how boring it is to compare the relative bias or display thereof from a bunch of right wing news sources.

  148. Re:I want to see one by mwlewis · · Score: 1

    Ok, so you define "a bunch" as one. I guess you're entitled to your opinion.

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  149. Re:I want to see one by omfgnosis · · Score: 1

    Fox News, MSNBC, Kos.

  150. Re:I want to see one by mwlewis · · Score: 1

    Ok, so it's worse than that. You have a strange definition of "right wing." Good luck with that.

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  151. Re:I want to see one by Walkingshark · · Score: 1

    Uh, LOL. Read up on the methodology of that study. Its pure bunk. Spend 5 minutes actually watching any of the media channels you're talking about and you'll see how far off the thing is.

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  152. Re:Mom! He did it first! by Walkingshark · · Score: 1

    Ah yes, MSNBC's famous leftist news anchors. Which one were you refering to? Joe Scarborough, Chris Matthews, Tucker Carlson, Nancy Grace? MSNBC has Keith Olbermann, who is sick of having a lying sack of shit for President (which I guess makes him Liberal, since conservatives love comfortable lies and base their worldviews around them), and in the last week or so they added Rachel Maddow. Wow, quite the liberal lineup there. Did you always just believe everything a white male authority figure told you to think, or did your parents have to beat that into you?

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  153. Re:I want to see one by omfgnosis · · Score: 1

    Capitalist, imperialist, statist. There are differences between the Democrats and Republicans, so far as that goes, but the differences are not "left" and "right". They're both corporate parties, they're both in favor of expansion of both the scope and power of the government, they're both in favor of increased police power, they're both in favor of increased US power. They both take donations from, and serve, the oil and power industries, the pharmaceutical industry, huge corporate agricultural interests, pretty much every industry with money and influence to throw around.

    They both use the CIA, the DIA, the NSA, the FBI to assassinate and destabilize political opponents both in the US and abroad. They both send the military on imperial adventures. They both persecute religious minorities. They're both two faced about immigration law, pandering to the largely racist "reformists" but doing nothing to threaten the cheap labor that lax enforcement provides.

    If you don't call all of that right wing, fine. I'm not too hung up on terminology. Call it what you want, but they serve power, and in that they're more alike than different. Their differences largely center around what strategies they think are most effective in these pursuits. But they both serve power.

    And outfits like Fox seem to favor the Republicans (although I'll say that I think they'll show their true colors under a Democratic administration, and they'll pander to the Dems quite a lot more than they have before). And outfits like MSNBC... well, they favor whoever's in charge, and that's just blatantly obvious. They like a good controversy--that's good tv!--but when it comes down to it, they serve the White House. And well, Kos? They serve the Democrats.

    So, "right wing" terminology aside... as far as I'm concerned, all three are very close politically. And arguing about which of them is the most... whatever... strikes me as a distraction, and one that serves all of them well.

  154. Just nitpicking by hummassa · · Score: 1

    s/these // :-)

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    It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
  155. Re:Mom! He did it first! by Bryansix · · Score: 1

    Are you sexist because it was Ann Coulter who brought up the bias MSNBC has.

  156. MARTINW89, you're an idiot by QZTR · · Score: 1

    I wasn't trying to do anything other than insult the idiot mod for their moronic moderation.

    If you weren't such an idiot yourself you would have realized that.

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  157. Yes I do by QZTR · · Score: 1

    Me.

    I am discussing the ad positively and don't hate MS.

    Now, could you provide some proof you'rwe not a retard to counter your last post, which seems to prove that you are.

    "Any evidence..." seriously, are you really that fucking stupid...

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    To quote LongNoi "QZTR was right and won't leave me alone because I called him a moron when I was wrong" FYS
    1. Re:Yes I do by dangitman · · Score: 1

      Wow, saying that the ad isn't about torturing kittens is really high praise. And talking to yourself doesn't count as a "discussion."

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  158. Ah, so you are that stupid by QZTR · · Score: 1

    Torturing kittens wasn't my line and has nothing to do with
    the point. Bringing it up is more evidence that you're a moron.

    And that thing you and I are doing RIGHT NOW BEFORE YOUR VERY EYES, where I am DISCUSSING THE AD POSITIVELY, that's called a "discussion". and when I di it before? Yeah that was a discussion too.

    And it appears that yes, you are exactly that fucking stupid
     

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    To quote LongNoi "QZTR was right and won't leave me alone because I called him a moron when I was wrong" FYS
    1. Re:Ah, so you are that stupid by dangitman · · Score: 1

      Hey genius, we were talking about it being discussed outside of slashdot - so how is you discussing it on slashdot evidence of that? Also, the fact that you haven't actually said anything positive about the ad (other than to state that you are saying positive things about it) doesn't help. So, what exactly is so great about it?

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