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Women Remain the Ignored Audience In Gaming

donniebaseball23 writes "Research firm Interpret has released its new report, 'Games and Girls: Video Gaming's Ignored Audience,' which finds that while the female audience in gaming has grown, games tailored to their needs and preferences continue to go missing. Women represent 50% of the market and their usage of HD consoles like Xbox 360 and PS3 is rising. 'It remains to be seen whether developers and marketers will effectively invest in understanding and exploiting the undertapped female gaming market,' said Courtney Johnson, analyst for Interpret."

432 comments

  1. The Sims by cgeys · · Score: 0, Troll

    The Sims was a great game. Not only for women but for both audiences. Now some hardcore girl gamer probably comes in saying it isn't so (don't mind it, there are guys who like to play those cooking games too), but FPS and heavy strategy games rarely interests girls. On the other hand the Flash click-click-click cooking games are quite stupid too, as well as something where you just have to dress the character. But The Sims made it a whole game, with all the relationship, drama and housekeeping stuff. And it was still fun and interesting to play, even for both genders (at least when The Sims 1 came out, I never really played Sims 2.. But Sims 3 seems to have lots of things to do again). You can't make the game too dumb, but you also can't just make it a shooter with manly stuff. I've traveled the world enough to see that all women like that clothing, taking care of and relationship stuff. But in real life you can't just tell her to go to kitchen, or clean the house and so on.. You have to trick her into that, but that frankly isn't so hard. The point being, women are like 3 year kids. They don't like it when you tell them what to do and what not to do, so you use psychology to deliver your message subtly and non-directly. Just don't make it too obvious.

    1. Re:The Sims by Anonymous Coward · · Score: 0

      wow, troll much?

    2. Re:The Sims by Anonymous Coward · · Score: 0

      cgeys, you're an idiot.

    3. Re:The Sims by Smekarn · · Score: 2

      Judging by your spelling/grammar and your views on gender related topics you should cool the fuck down when it comes to comparing people to three year olds.

      "But I from itali/swedenn/bolgaria/american school system, i no know english!!1"

      Well, as long as you treat women the way you appearently do based on your own retarded observations, I see no foul in treating you like an idiot based on what ever reason I feel like.

    4. Re:The Sims by icebraining · · Score: 1

      Yes, impeccably delivered. Best troll I've seen in a while.

    5. Re:The Sims by Anonymous Coward · · Score: 0

      Butthurt

    6. Re:The Sims by idle_ether · · Score: 3, Informative

      When the Sims 2 came out i remember all the boys i lived with being far more excited about it then the girls ^.~ but wow, seriously impressive argument mate, girls like clothes ALL girls like clothes and have the brains of 3 year olds.. thats like saying all men drink beer and play football. Dunno about you guys but I had more fun playing Postal 2 then The Sims 2, and while it is true that as a girl i do prefer games where there is a better story (Assasians Creed II) and clever game play (Portal 2) I just as much enjoy some good slow motion heads going splosh (Fallout 3). It's true whats stated about giving Women better choices with games, I'm sure guys feel a bit weird running around as a female character, so imagine how we feel! It does get boring playing the same old Mr Superman role all the time and have the female characters be nothing but good looking game fodder. That said it does have to be appropriate to the game, and it's certainly not a magic bullet to make a crappy game suddenly 'lady friendly' wtf that means.

    7. Re:The Sims by somersault · · Score: 1

      Ass-asians Creed II? I've not heard of that porno..

      I don't feel weird running around as a female character, any more than I feel weird running around as a shotgun wielding cyborg, flying a spaceship or base jumping off the top of a skyscraper. Games are generally about playing a role which is very different to your own life.

      I enjoyed Mirror's Edge and Heavenly Sword quite a lot. I always thought Tomb Raider was a bit shit, but that's nothing to do with the main character being female. Can't think of any other female protagonists right now, apart from in RPGs where you can choose your sex.

      --
      which is totally what she said
    8. Re:The Sims by Anrego · · Score: 1

      I don't generally like to encourage trolls... but that was pretty funny.

      And trolling aside, The Sims actually is a good example of the design by committee-esq games you get when you try to make something with broad appeal. Just enough to keep both gender steriotypes happy, but not really mind blowing for either.

      If you really want to bring women into gaming at a mainstream level, you have to make games specifically tailored for women... and thanks to politically correct "gender neutral" types ready to jump on anyone who tries it, probably not going to happen any time soon. What we'll see is women gamers who enjoy steriotypical guy games, and casual women gamers...

    9. Re:The Sims by dasherjan · · Score: 1

      Wait...what?

    10. Re:The Sims by ATMAvatar · · Score: 2

      Samus in every Metroid game was female. She is arguably one of the first female protagonists, though the fact that she is hidden behind that suit 99% of the time makes many people assume she is a male instead.

      --
      "They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety."
    11. Re:The Sims by wisnoskij · · Score: 1

      Hilarious.

      --
      Troll is not a replacement for I disagree.
    12. Re:The Sims by erroneus · · Score: 1

      As far as running around in a female character/avatar, some guys prefer it that way... especially when they are hot looking. Looking at some "superman" all day knowing you can't be that is worse than looking at a hot female form that you can control. ;) So no, it's not weird feeling.

      Sure it has to be game appropriate too, but Tomb Raider didn't require the female main character... it was part of the draw of the game though.

      I think before "gaming for women" can happen, there has to be a better understanding of what gaming, if any, women want. There are simply some activities that men like and women don't and vice versa. Is gaming a "girl thing" at all? I tend to think not. Even when the games were simple like pong, boys would play it for hours while girls didn't really care that much. I formally acknowledge that there are women who like games regardless of how they are "targeted." But generally...?

    13. Re:The Sims by PopeRatzo · · Score: 1

      If you really want to bring women into gaming at a mainstream level, you have to make games specifically tailored for women

      You mean like they had to change all the sports to tailor them for women?

      No, maybe women aren't into gaming because there are better things to do (and I say this as a dedicated gamer).

      Also, many of the best-known games are openly hostile to women. People are surprised that women aren't rushing to play Duke Nukem Forever?

      --
      You are welcome on my lawn.
    14. Re:The Sims by Samantha+Wright · · Score: 4, Insightful

      There's a trick here that's creating the illusion that women aren't interested, and that trick is that the goalposts for what makes a "girl-friendly" game are moving. When Pong came out, there was a very extreme gender bias in anything related to technology or computers, and as such, the average woman didn't feel comfortable stepping into something so clandestinely electronic. It wasn't that there was a major stigma associated with it, but merely that the subconscious sensation of being a fish out of water became extremely unpleasant. In gaming today, this is still a problem for a large portion of women, though fortunately more and more are being raised on excellent titles like the Portal series (which has, of course, been discussed to death) that not only fail to propagate the chauvinism (which the eternally popular puzzle games also do), but present women in a variety of roles with meaningful emotions.

      Still, the proximity in genre and cultural context to some of the worst offenders (Duke Nukem and Lara Croft come to mind, but even military games like MW2's single-player campaign are so Saxton-Hale-grade manly it makes me physically ill) has a powerful dampening effect: the prolonged success and influence of such games still underscore the message "you are an outsider here," and that's something that today's teenagers are really the first to make a stand against, en masse. Every Zoey (L4D) and Samus helps push against this... but Valve, why do you still only have one girl per L4D game? All it takes is equal representation. We figured this out in academia; heck, the engineering department at my university now has a 20% female undergraduate population. It's not as hard as it may seem at first.

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    15. Re:The Sims by Anrego · · Score: 1

      You mean like they had to change all the sports to tailor them for women?

      Couldn't judge from the tone of your post, but was that a statement or a counter. If the latter, see: womens hockey.

      No, maybe women aren't into gaming because there are better things to do (and I say this as a dedicated gamer).

      That kind of goes along the steriotype that most women are at most casual gamers, and even if there were tailored games, they would have no interest. This could very well be true, but I don't think we've seen enough serious titles aimed at women to make a judgement. Would be if all movies were either chick flicks or fluff comedies, as a guy I would probably make the same kind of "I have better things to do" statement.

      Also, many of the best-known games are openly hostile to women. People are surprised that women aren't rushing to play Duke Nukem Forever?

      Would say many, but not most. Duke Nukem is kind of an extreme example. Either way this is symptom of games either being targetted at everyone (casual games mainly) or guys.

    16. Re:The Sims by PopeRatzo · · Score: 1

      Couldn't judge from the tone of your post, but was that a statement or a counter. If the latter, see: womens hockey.

      Most "women's sports" are exactly like their male counterparts. Same rules. Occasionally, like with basketball, they lower the basket and change other dimensions to accommodate smaller sizes.

      But the point is: women play the same games, in sports, as men. Because those sports aren't openly hostile toward women.

      On the other hand, you're not going to see a lot of women enjoying slapping boobs, degrading strippers and pissing into urinals like in Duke Nukem Forever.

      Duke Nukem is kind of an extreme example.

      It's also one of the most famous games ever. It's emblematic of what "computer gaming" has been. If you look at the other top games, you'll find other examples.

      You know what my daughter likes to play? Terraria, Diablo, adventure/action games. If she saw DNF she'd probably leave a wake of destruction that would include a computer going through a window. She's not quite a riot grrl, but she doesn't like being insulted. Many current video games are insulting. Think Bayonetta. You think women came up with that character and her impressive decolletage, skin tight tights and porn-star glasses? That's what today's game designer would say is a "game for women because it empowers girls". This is something only a man without daughters would say.

      --
      You are welcome on my lawn.
    17. Re:The Sims by HaZardman27 · · Score: 1

      Beyond Good & Evil's protagonist is a female journalist named Jade. The Portal series also features a female protagonist. I don't think that many games these days are overly-masculine; at least none that I play. I think this "problem" is being blown out of proportion. If there were a significant market in making "feminine" games, game publishers would be pushing money into it. Either female gamers are largely satisfied with the current market offerings, or games designed for females aren't selling well, it seems to me.

      --
      Apparently wizard is not a legitimate career path, so I chose programmer instead.
    18. Re:The Sims by HaZardman27 · · Score: 1

      Every Zoey (L4D) and Samus helps push against this... but Valve, why do you still only have one girl per L4D game? All it takes is equal representation. We figured this out in academia; heck, the engineering department at my university now has a 20% female undergraduate population. It's not as hard as it may seem at first.

      You mention L4D, which has a 25% female cast, and compare it to your engineering department with a 20% female undergrad population in an attempt to show that Valve needs to learn equal representation. I'd make a joke about your math skills, but I think it would be inappropriate for this conversation...

      --
      Apparently wizard is not a legitimate career path, so I chose programmer instead.
    19. Re:The Sims by kryliss · · Score: 1

      Sounds like the words of a single guy.

      --
      --- If the bible proves the existence of God, then Superman comics prove the existence of Superman.
    20. Re:The Sims by Anrego · · Score: 1

      It's also one of the most famous games ever.

      It was also from a different time period (well, kinda). Reading reviews of duke nukem forever, most people (guys included) seem to agree that the sexist nature of the duke nukem series, while cool and taboo at the time (when most of us were teenagers at a time when for most guys swear words were cool), seems out of place in the current culture. Maybe this is an encouraging sign?

      Think Bayonetta. You think women came up with that character and her impressive decolletage, skin tight tights and porn-star glasses?

      As I recall this came out of Japan, where cultural views towards women are actually kinda scary for a fairly advanced culture.

    21. Re:The Sims by Attila+Dimedici · · Score: 1

      Perhaps you are unaware that many colleges have had to cut a significant number of men's sports to meet Title IX requirements because they could not get enough women interested in playing sports to match the number of men in their men's sports programs. That is, a smaller percentage of college women have an interest in playing college sports than the percentage of college men with such an interest.
      So, it is pretty clear that women's entertainment interests are significantly different than men's. I am a fairly good judge of the types of movies and books that women will like and could with some effort lay out the elements to put into one of either if one's goal is to appeal to women. I have a much harder time imagining how those elements can be used to create a video game. That is not to say that it cannot be done, just that I have trouble seeing how to make a game out of those elements (although SIMS seems to be the right approach).

      --
      The truth is that all men having power ought to be mistrusted. James Madison
    22. Re:The Sims by geminidomino · · Score: 1

      People are surprised that women aren't rushing to play Duke Nukem Forever?

      I think that, at this point, people would be surprised if ANYONE was rushing to play DNF...

    23. Re:The Sims by somersault · · Score: 1

      Oh yeah, forgot about portal. Doesn't help that she doesn't really talk. I also think this story is a heap of crap. The Wii era seems to have opened up gaming to a much wider audience, in terms of both age and gender.

      --
      which is totally what she said
    24. Re:The Sims by geminidomino · · Score: 1

      Think Bayonetta. You think women came up with that character and her impressive decolletage, skin tight tights and porn-star glasses? That's what today's game designer would say is a "game for women because it empowers girls".

      Someone, I think it might have been "Game Overthinker" did a pretty interesting "analysis" on Bayonetta that seemed pretty spot on to me, and it made her a less-than-stellar example.

      You might want to take a look: TGO Ep 32

    25. Re:The Sims by virg_mattes · · Score: 1

      I wouldn't want to discount the disparity of post-collegiate professional opportunities in this discussion, since a pretty large number of college sports participants aren't doing it just for entertainment.

      More to the point, you're arguing from the point that's being made. Why would you consider yourself a good measure for what female gamers would like to see in a game, rather than finding some female gamers to help you design it? Alternately, if the field did more to actively court female designers and programmers, elements that a broad swath of female gamers would like will be more likely to appear in games (or things that actively drive them away will be less likely to appear).

      Virg

    26. Re:The Sims by Attila+Dimedici · · Score: 1

      I wouldn't want to discount the disparity of post-collegiate professional opportunities in this discussion, since a pretty large number of college sports participants aren't doing it just for entertainment.

      The sports being cut are things like men's crew. Exactly what post-collegiate professional opportunities are there for someone who rows on a crew team in college? The schools I am talking about are cutting men's sports because,even with offering scholarships to women athletes, they are having trouble finding as many women interested in participating in college sports as men who are interested in participating without the incentive of a scholarship.

      --
      The truth is that all men having power ought to be mistrusted. James Madison
    27. Re:The Sims by Samantha+Wright · · Score: 2

      Wow. You should have thought twice before posting.

      Comparing a statistic that describes the dynamics and personal decisions of hundreds if not thousands of people to the presence of a token character is not even slightly equatable. I assume you haven't taken a second-year statistics course.

      Further, the targets are different and not necessarily causally linked. The fraction of women with the potential to enjoy engineering is not the same question as the fraction of women interested in gaming, which TFS argues is about the same as the number of men; even if the sheer numbers are approximately comparable, that doesn't even support the idea that they're identical sets.

      Further still, you're comparing fractions of representation to fractions of audience, which is a little like tying your own shoelaces together and then tripping over them. Universities have been improving the sex ratio in STEM programs primarily through enhanced representation of women in promotional materials and cultural portrayals of their disciplines. Because the cultural image the institutions put forth is woman-friendly, we're not turned off at the front door, and because the staff and faculty within are conscious of their organizations' intended office culture (typically canonized in policy), they themselves make an effort to be more egalitarian.

      No mandate or attitude for such reform exists in the commercial world, where products live and die based on sales, even though they carry with them potentially powerful cultural impact. As a result, the games industry has a long-standing habit of staying within the boundaries it's comfortable with, lest they alienate what they perceive to be their core audience—as it often occurs in these sorts of cases, one dollar sign is making a judgment about another dollar sign's value system, and screwing over a third.

      Going back to picking on Valve: only one in five special infected in the original L4D was female, and you couldn't even play her in Versus. The amount of effort that would have been required to make the Hunter, Smoker and Boomer be gender-neutral would have been trivial compared to the rest of the game.

      Relatedly, and continuing to pick on Valve, players have been working for years now to create workable female models for TF2—and there's still been precious little interest from Mann Co. Even though the gender bias is part of the game's atmosphere, a significant portion of the fanbase feels slighted by it. This seems to be a stumbling block outside of extreme fantasy and science fiction; sometimes authenticity needs to be sacrificed in favour of modern moral values. Just ask Benjamin Sisko.

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    28. Re:The Sims by cayenne8 · · Score: 0

      Doesn't help that she doesn't really talk.

      Isn't that more of a blessing than a drawback?

      :)

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    29. Re:The Sims by cayenne8 · · Score: 1

      If you really want to bring women into gaming at a mainstream level, you have to make games specifically tailored for women.

      That's the thing...WTF do women want in gaming ?

      Hell, we can't for the most part figure out what the the fuck they want in real life....much less what to put in a game that would entice them to buy and play.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    30. Re:The Sims by makomk · · Score: 1

      I just knew someone was going to mention BG&E and Portal. Do you know how I knew that? Because there just aren't that many games with female protagonists that you could've mentioned. The problem isn't overstated at all.

      I think this "problem" is being blown out of proportion. If there were a significant market in making "feminine" games, game publishers would be pushing money into it.

      Most game developers aren't interested in anything more than churning out identikit sequels these days, and they seem to have the same viewpoint as you - if it was worth catering to female gamer, someone else would already have done it. Also, female is not the same as "feminine", and neither means "OMG pink!" - most previous attempts to target female gamers have spectacularly failed to realise this.

    31. Re:The Sims by Anrego · · Score: 1

      Alternately, if the field did more to actively court female designers and programmers, elements that a broad swath of female gamers would like will be more likely to appear in games (or things that actively drive them away will be less likely to appear).

      This isn't the 40's. While there is still some sexism, I think "the field" is plenty open to women developers. Heck, I see no boundry preventing an entire company of women developers established for the sole purpose of building a non-sexist female oriented game.

      The fact that you don't hear about this happening to me indicates either:
      - There really isn't a substantial non-casual gaming interest in the female population
      - Been tried and failed because of the first option
      - Something about software development is a huge turn off for women
      - I'm not paying attention and the industry is extremely sexist.
      - I'm not paying attention and there is actually a huge female gaming genre

    32. Re:The Sims by Totenglocke · · Score: 1, Insightful

      Ah yes, we hear this same idiotic argument all the time with why all characters need to be black, jewish, muslim, etc. Do you hear guys sit around bitching when the main character in a game is a girl? No. But girls like you have been raised over the last few decades to think that the sun shines out of your ass and that the world should bend to your will because you have a pair of tits (quality of said tits being irrelevant to your belief that you are superior to anything with a penis).

      You specifically bashed military games like MW2 - guess what? In the REAL FUCKING WORLD the people doing that stuff are *wait for it*..........MEN - hence why they use MEN as the main characters. If you want a game where the main character is a girl and she shoots all the "evil males" or whatever, make it your damn self instead of demanding that the rest of the world change to fit your delusional idea of reality.

      As for L4D? Even 25% of survivors being female is probably pushing the bounds of reality pretty hard..........yes, some girls are badass and can take care of themselves in a life or death situation - however, most can't as they're too busy crying like a two year old because they saw a mouse. Do you really think a girl like that is going to have what it takes to cut apart people (even if they're technically already dead)?

      I really don't give a fuck if I get modded down for this. You thinking that everything should be focused on what you want is so fucking narcissistic and stereotypical of the self-absorbed bitches running rampant these days that it makes me want to punch something (or someone).

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
    33. Re:The Sims by somersault · · Score: 1

      That depends what you're looking for in your relationship with your avatar I suppose.

      --
      which is totally what she said
    34. Re:The Sims by FredFredrickson · · Score: 1

      I thought they'd like this game I made, but apparently, she's angry and I know what I did wrong. Will somebody tell me what that means?

      --
      Belief? Hope? Preference?The Existential Vortex
    35. Re:The Sims by Nadaka · · Score: 1

      You started with a legitimate question and then followed with bullshit.

      What do women want in games? The answer is the same as what men want in games. Different things for different women and satisfying one can often mean offending another.

    36. Re:The Sims by Kelbear · · Score: 1

      Well, my wife spends more time gaming than I do, but it's just the same goddamn hidden-object-games from shockwave.com reskinned in a new theme each time.

      She'll also play diner dash clones.

      She can't play games that involve reflexes, essentially any kind of jumping is unacceptable. Nothing involving shooting, b/c FPS/TPS disorients her. Nothing too complicated, and nothing too stressful either.

      This left options like Plants vs. Zombies, Elite Beat Agents, some RPGs, and the like. It's not impossible, just really damned hard to find games she'll play. I don't know what kind of games should be made to appeal to female gamers. My wife honestly doesn't know either, but at least she's still enjoying her HOG games.

    37. Re:The Sims by JMJimmy · · Score: 1

      This is just idiotic. "FPS and strategy games rarely interest girls" and this is based on?

      I looked at my friends of the female variety on http://www.trueachievements.com/ and of the 661 games they had and more importantly spent a lot of time with, there were all sorts of titles from Civilization Revolution to Dynasty Warriors and Fallout/Bioshock/Gears/Borderlands/Zombie games galore. I did notice a far wider variety of games in their collections than I'd see in a typical guys collection but no apparent avoidance of any particular genre. My gf's favourite game is Bioshock and owns 30% FPS 55% RPG/Adventure 15% Mario titles. Obviously this isn't scientific data (nor is the OP's claim of 50% female gamers).

      People play games as a social outlet and as a way of experiencing a good story, those are the games that are successful no matter what the gender.

    38. Re:The Sims by enjerth · · Score: 1

      I think that, at this point, people would be surprised if ANYONE was rushing to play DNF...

      I saw it on the store shelves this weekend. I thought, for Father's Day, I might get it for myself.

      But I don't have the cash for it right now. And if there's one thing that game has taught me, it's patience. Maybe I'll get it next year.

    39. Re:The Sims by Samantha+Wright · · Score: 2

      I'm sorry, but there's no "let's bash the evil x" going on here, where x is whatever pleases the audience. I have no interest in fighting with your straw ad hominems. I realise that you probably don't even know how much of your post is flamebait, so I'll try to step around it entirely. Maybe something will get through to you.

      People enjoy playing games where they can closely identify with the characters. Games are already fantasies and lack realism in all sorts of other ways; where not dramatically or technically infeasible, there are lots of cases where giving the players a choice in their self-representation would do more to benefit marketability than hinder artistic value. A lot of games deal with this problem successfully without turning into Second Life.

      There's no such thing as a gamer who doesn't empathise with his or her avatar within the game. This isn't vanity in the sense of Narcissus sitting in front of a mirror all day, but part of the experience and what makes video games unique. Being Duke Nukem makes you feel powerful and unrestricted; being Chell makes you feel tenacious and irritated; being Gordon Freeman makes you feel desperate but ingenuitive. Try as we might, gender is still a very strong dividing line in our world—much moreso than skin colour or cultural heritage—and as such, it has a powerful dampening effect on this empathetic process.

      In the hypothetical end-game of feminism, this dividing line is virtually invisible—but then, so are the stereotypes that caused the problem in the first place. These aren't new arguments.

      I didn't set out with the intention of saying that MW2 needs to be more girl-friendly, by the way; merely that testosterone-drenched games currently dominate the market, and without a counterbalance, it's easy to see the genre of FPSes as a whole as a boy's club.

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    40. Re:The Sims by Anonymous Coward · · Score: 1

      This is quite possibly the best example of Privilege Obliviousness / Denial I've seen in a while. Not sure if troll..

      'Most' 'girls' (note the pairing of MEN with girls) 'cry like 2-year-olds' when seeing a mouse because society has stamped that stereotype into their malleable little heads since birth. Go somewhere with a less comfortable lifestyle where people still have to deal with the ugly realities of life and tell me how many women you see crying like children on seeing a rodent. Then come back here and tell me it's inherent to all women.

      And then if you're still looking for someone to punch, come give me a try, asswipe. I may be a 'narcissistic self-absorbed bitch' but I work hard on my physical fitness and from the tone of your post you sound like squishy basement-dwelling material to me.

    41. Re:The Sims by bzipitidoo · · Score: 1

      Think you have to ask a more basic question. Do women want gaming? Gaming as we know it? I'm not talking just computer games, but sports, races, board games such as chess, and pretty much any kind of competition with clear rules and "fairness". Sure, some will play. They'll even get into some games and really enjoy them, and get very good at them. But we never see as many women playing anything.

      Gaming is by its nature competitive in a very direct way, and this is not how women go through life. Yes, they compete. But the style and substance of their competitions is different. They can't physically compete with men, so they don't. For instance, how can you have a fair weight lifting contest between both sexes? You can't, any more than you could have a fair contest between a group of 20 somethings and a group of octogenarians. In other sorts of contests in which the girls can show up the boys, they often prefer not to. Some men are very bad sports about being beat by women, so much so that "winning" is actually rather risky for the girls. In typical games, the goal or victory conditions are really very arbitrary and one dimensional. The ultimate in one dimensionality is the concept of "victory points", or just points, capped with ladder style playoffs in which only one person or team can win. Why do we like such championships so? Why this pressure to scrap the current college football bowl system in favor of a more definitive championship? Why are we so obsessed with anointing someone or some group as the very best? Why does a silver medal, a red ribbon, not feel like a great accomplishment? Even in games that have many directions and unrelated goals, such as an RPG, the designers (men, of course) couldn't resist building in a very linear point based system of advancement, in these cases, "leveling". Money can serve as another goal, but it is still a very rigorous, easily comparable measure. These goals are just not important to the women, or are even to be avoided as possibly dangerous.

      --
      Intellectual Property is a monopolistic, selfish, and defective concept. It is "tyranny over the mind of man"
    42. Re:The Sims by cayenne8 · · Score: 1

      You started with a legitimate question and then followed with bullshit.

      Not really...although I did say it forcefully with a couple of explicatives.

      But from my findings over the years with many women...and when talking to many other men over the years...we all pretty much come up with the fact that despite both sexes being human, and having the same base needs (food, air, water, etc)...when it comes to the brain and thought patterns and behavior and reactions to social situation...women are completely and totally different than men.

      Women just do NOT share the same though processes as men do.

      The main one that fascinates me, is woman's tendency for backwards rationalization.

      She'll go back tracing why she did something, or reacted to a situation...and basically change her reality of the situation to fit her needs.

      Say she goes out and sleeps with a guy that picks her up...the girl will often rationalize sex with a this man on the first night based on his ease with women, and the accidentally nature of it all, or she was 'tipsy', when in reality she wanted it as much as he did, but had to convince herself and her social circle that she is âoenot that easyâ, as least most of the time.

      That last part in particular.

      She will often go back...rationalizing her actions, and will actually often change her beliefs on what actually transpired through the past....and believe it as if it really happened.

      Sure men and women have this trait, but men not nearly as so as women who use it on a seemingly constant basis.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    43. Re:The Sims by Requiem18th · · Score: 1

      The point being, women are like 3 year kids. They don't like it when you tell them what to do and what not to do, so you use psychology to deliver your message subtly and non-directly. Just don't make it too obvious.

      Wow this guy is taking a lot of hate for saying something that is frankly true. I hate the knee-jerk reactions of people calling him a troll. A REAL counter is that it is not only women who behave like 3 year olds (a claim he didn't make anyway).

      The average man, like the average woman do behave like kids in that they don't like it when you tell them what to do. And yes, women like dresses and taking care of stuff, and the large collection of restaurant themed mini games, favored mainly by women, do suggest they like the kitchen.

      I think the problem is the stigma we associate to gender preferences and the way we cope with it.

      Women love for fashion is seen as shallow and wasteful, as is men love for sex, sports and violence. Both genders react by pointing out exceptions, which is okay since exceptions do exist and need to be pointed out, but men also cope by calling critics prude and spoilsports; a line of defense I've never seen used to defend fashion games.

      In addition, women who love the kitchen are seen as perpetuating the subjugation of all women, which is taken as treason, an accusation unknown to most men, fans of Duke Nukem not withstanding.

      --
      But... the future refused to change.
    44. Re:The Sims by Requiem18th · · Score: 1

      military games like MW2's single-player campaign are so Saxton-Hale-grade manly it makes me physically ill

      Manliness makes you physically ill but it's men who are sexist. Just golden.

      --
      But... the future refused to change.
    45. Re:The Sims by Veliena · · Score: 2

      That's a great analysis video! As a woman who really enjoyed Bayonetta I feel compelled to put in a word for its defense. Along with great graphics and solid gameplay I felt like a badass playing this character. It's completely over the top in many respects, but I never felt uncomfortable with their portrayal of female strength or sexuality. Shocked, yes, but not offended.

      In my opinion social pressures are more damaging to women gamers than the actual game selection currently available. When I was growing up I was criticized by many of my female friends for playing video games. Adults, both male and female, would suggest it wasn't a very feminine thing to do. I have a friend who said she felt like she had to play games in secret. This is where I see the greatest problem; trying to find everyone into a convenient gender assigned box.

      I love shooters AND I love Supermarket Mania 2. I personally don't feel ignored. I understand many women don't feel this way, but now when I go into a game store I see plenty of other women. That's awesome.

      One more point! If you want to encourage more women to play online shooters don't let the first words out of your mouth be, "Heheh! Are you a girl?" when a woman's voice comes across the chat. Please?

    46. Re:The Sims by Anonymous Coward · · Score: 0

      Hey, it's unfair to say women spend all their time plotting against men. They spend a lot of their time plotting against each other too.

    47. Re:The Sims by Unkyjar · · Score: 1

      That is a lucid, intelligent, well thought-out statement.

      I think people don't quite get that the gender bias is in the narrative of the game and not in the functioning or theme of the game.

    48. Re:The Sims by Unkyjar · · Score: 2

      You are describing a case of Cognitive dissonance.
      http://en.wikipedia.org/wiki/Cognitive_dissonance

      In a similar situation should a guy sleep with someone he consider's ugly on the first date, they'll do the same song and dance.

      This is a learned behavior, as we make excuses for actions we take that our friends (and by extension our social circles) would disapprove of.

    49. Re:The Sims by Samantha+Wright · · Score: 2

      That's not at all sexist. There are things that I find nauseatingly girly, as well. Sexism is when you apply a negative stereotype to one or both of the sexes. Macho manliness is not the same as masculinity, just the same as cute girliness isn't the same as femininity. Modern warfare military games revel in a specific attitude which glorifies violence and survival instead of treating them like the hardships they actually are. Nowhere in these games do we see battle-weary men struggling to cope with the horrors of war; instead we have action heroes in military fatigues who are swift, confident, and always in control of their circumstances. MW2 did a good deal of work to push away from this (with its constant loss of player control), but the single player campaign is level after level of dominance wish-fulfilment. This is why Machiavelli does not make a good template for a father figure, or indeed a good role model for men in general.

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    50. Re:The Sims by Unkyjar · · Score: 1

      To answer your question, yes. Women want gaming as we know it.

    51. Re:The Sims by Requiem18th · · Score: 1

      If you have a problem with escapism or wish fulfillment maybe you shouldn't be playing games.

      Alternatively, this might just be the game for you.

      --
      But... the future refused to change.
    52. Re:The Sims by Samantha+Wright · · Score: 1

      There's nothing wrong with escapism in principle, but popular culture has become extremely rife with some downright antisocial ones. They're having some fairly significant effects on people's psyches; Americans in particular have become filled with hate and aggression in the last sixty or so years, and most of them don't even realise it. There's such a thing as too much escapism.

      At any rate, however, I wasn't arguing that there's anything wrong with wish-fulfilment; just that one particular set of fantasies has come to dominate to the point that it's poisonous and resistant to the entry of any others. In a way, your replies to me have been a demonstration of this process; at no point have I been attacking you, but you've been openly hostile the entire time, as I've got some jihad against your way of life or something. (For future reference, by the way, most trolls are more subtle.)

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    53. Re:The Sims by cayenne8 · · Score: 1

      In a similar situation should a guy sleep with someone he consider's ugly on the first date, they'll do the same song and dance.

      Not really...but they'll chew their arm off to try to get out the next morning without waking her up...and hope their friends didn't see them leave with 'Lassie'....

      But hardly any guys try to go back and justify that their actions, They at least got laid...and just hope they don't get razzed too much by their friends afterwards. And the razzing isn't THAT bad...I mean, most every guy beds an ugly/fat chick at least once or twice...but they don't mentally have to go through everything trying to justify their actions...

      We're guys....we just do this stuff. We try to get laid, and occasionally the booze adjusts your boundaries...but you still got laid.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    54. Re:The Sims by Unkyjar · · Score: 1

      "At least I got laid" , "We're guys...we just do this stuff", "Everyone's slept with an ugly girl" are very much examples of justifying the action of sleeping with someone you don't find attractive. You attempt to explain away something as being warranted or reasonable that you believe your audience (those you are speaking to) may perceive as a negative experience. Society doesn't let girls use the same justifications as guys because we have different cultural beliefs on things girls "just do" and the things guys "just do".

      And by you, I don't mean cayenne, I just mean the guy in this hypothetical situation. (Don't want to be misinterpreted as trying to insult you.)

    55. Re:The Sims by Requiem18th · · Score: 1

      Again, you are the one who claims to get physically ill but somehow I prove your prejudice is right? Remember that article about how true believer's faith is reinforced by contrary evidence? Well I might be taking it too far.

      At no point have I felt attacked (projecting yourself perhaps?) actually I just don't like the self righteous, although in principle I understand that some behaviors just have to be more beneficial than others, I don't claim to know what those are, and judge those who do to very high standard. Anyone making an "ought claim" without considering the best interests of the subject registers as hypocritical to me.

      Actually, I realize now that you should understandably feel attacked since I am arguing against you; as a human being, but it's not out of some feeling of self defense.

      I hope that clarifies the matter of my motivation, since you seem to think that's relevant to the discussion, but why did you brought that subject up? What did you expect to gain by speculating over my motivations? Were you trying to dismiss them based on some sort of ad hominem?

      (For future reference, by the way, most trolls are more subtle.)

      And NOW you are calling me a troll? I'm not trolling you, to my understanding a troll is one who discusses nonsensically just to be a bother.

      --
      But... the future refused to change.
    56. Re:The Sims by Samantha+Wright · · Score: 1

      I apologise for calling you a troll; I hope you can see how your statements could be read as purposed primarily to sow confusion and be argumentative. (A troll doesn't need to bring up an inconsistent argument until they run out of angles to attack from, so unfortunately there's no way to distinguish right away.) Your first post equated one particular cultural image of masculinity with the male sex, and the second was easy to see as a personal attack. That combination struck me as vexatious; I am glad I am not arguing with a straw man.

      (I'm going to put "or maybe it should be 'straw person'" here in quotes just in case you get worried about it, but let's dispense with the man-hating; "straw person" just looks a bit sillly. Maybe we should call them scarecrow fallacies?)

      It's true that it's a very pretentious thing to claim to know how others should lead their lives. On Slashdot, there's a large set of such claims that one can make, and be assured that the responses will be knowing nods and hollow Insightful moderations. This set is so large that I sometimes forget where the boundaries are, and it's rather easy to make a well-thought-out statement sound tragically bombastic. I guess that's happened here, and I must apologise for putting forth my own experiences as general fact without solid evidence.

      My unadorned opinion on the matter of fantasies is this: a significant portion of the Western population, especially men but people in general, have become increasingly emotionally detached from real life responsibilities. We no longer live the way our ancestors did; thanks to advances in technology, the amount of leisure time available to the average person has greatly increased, and thanks to media, many spend a significant portion of that time in, essentially, dreams. I posit that there is such a thing as going too far, primarily because the world outside hasn't changed all that much. The success of a civilization is still (at least partially) a result of the aggregate action of its people, and as such, people not engaged in seeking the goals prescribed by society have a diminished value to it. People who spend a lot of time gaming fall into this bracket not only while they're gaming, but because the wish-fulfilment they achieve inside the games is better than real life.

      One TED Talker, Jane McGonigal, argued that the inherent property of video games in particular that allowed games to be so much more appealing was the feeling that their rules were stable, consistent, and dependable, unlike real life. (I believe there are also some statistics about gaming's pervasiveness circa last February, if you're interested.) While McGonigal maintains that this makes gamers good problem solvers, it also has an implicit downside in that heavy players have rejected the real world's complicated ambiguities. This does not bode well for society in its present state.

      I've heard it argued (by everyone from male septuagenarian math professors to dangerously-radical women's studies survivors) that loss of male ambition has played a significant role in the recent progress toward gender equality in higher learning, and it's a fact of genetics that the bell curve for IQ is broader in men than women. (This brings to light the uncomfortable point that, statistically, there should be more men in universities, at which point most of my friends throw me out.) It seems to me that with so much of modern media so expertly tailed to them, and the money being spent on it still on a steady increase, that video games have at least contributed. In a way, women arguing for balance in gaming are those of us annoyed that we've been left with the baby.

      Of course, say the futurists, society is fundamentally mutable. We just need to put the right architecture in place and everyone can live in Second Life forever, without any responsibilities at all. This would be nice, but it hasn't happened yet, and even if it were going to happe

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    57. Re:The Sims by Anonymous Coward · · Score: 0

      Yeah. I hate sexism but the irony and delivery of this comment was perfect. Score +10

    58. Re:The Sims by Requiem18th · · Score: 1

      This is getting out of topic so let me recap: First you said(paraphrasing) "MW2 is so manly it makes me physically ill". Then you changed it to "it's the *wrong* kind of manly because it's escapist" then to "because it's *too* escapist, and that is ruining society".

      Now if you are doing it on purpose that's called "weaseling out" or "moving the goal posts" but you may not be doing it on purpose, just remember that you can't say "I hate X" and expect people to hear "I hate bad specimens of X". Kinda like, "I hate Jews!" and then "Oh I only meant bad Jews", I don't think that's not gonna fly well.

      Now, do I think there is a problem with too much escapism holding back society? I doubt it. The main source of escapism has always been religion, not TV. Religion was stronger in the past than now and that didn't hold back social progress (well it did but not enough).

      The issue is too complex to discuss but the the problem of apathy is people have an easy life already and don't see much gain in engaging a problem that is hard to understand. Essentially people are powerless.

      Look at the problem of large companies like Google deciding they aren't going to pay taxes. Since they are such an important source of jobs, they get away with it. Meanwhile Google gets the benefits of a stable country and police protection of private property.

      Since they aren't paying taxes it means that people and companies around them end up paying for Google, so that Google has basically made them their serfs and them their masters. It's a return to feudal society, and Google can get away it because it's not just wealthy, its powerful.

      No single person has the economic power to tack on Google by market tactics. Violent measures against corporations, or the government are just as ineffective. The government is so not threatened by common people that they don't even have to kill a soul to suppress large masses of protesters.

      The only recourse for the common man is the political road. And let's just say that politics is a dirty game. Look at Assange for example, all he did was embarrass the American government and now he is being harassed by phony rape allegations and has had his reputations smeared all over the world.

      Any person trying the herculean task of rallying the entire country against corporate tax evasion would be at best ineffectual and at worst destroyed.

      So I don't think it is really a problem of boys playing too much MW2.

      --
      But... the future refused to change.
  2. Forget women. by Anonymous Coward · · Score: 0

    I thought Slashdot users have all switched to macs and don't need to worry about women's issues.

    1. Re:Forget women. by Anonymous Coward · · Score: 0

      Wouldn't they have to worry about it even more?

    2. Re:Forget women. by Anonymous Coward · · Score: 0

      FYI: A homosexual man is not a woman.

  3. sounds like their needs are addressed quite well by superwiz · · Score: 5, Insightful

    Unless, of course, 50% of the gamers (the women) flock to a medium which they don't like.

    --
    Any guest worker system is indistinguishable from indentured servitude.
  4. Haven't gamed in a while, but,,, by mcgrew · · Score: 2

    I don't understand why a game developer would want to tailor games to a single sex, male of female. The broader the appeal the larger the audience. Why target only half your potential audience? Games are an art form, and every artist wants as many people as possible to enjoy their works.

    I seem to remember a decade or so ago someone attempted to target girls with some game or another, and it was denounced by women as sexist.

    Now, kid's games I can see targeting one sex or another. My daughters had a Barbie game on the PC and they loved it. No boy would want to play it, however.

    1. Re:Haven't gamed in a while, but,,, by kinnell · · Score: 3, Insightful

      Just an educated guess, but I expect the vasty majority of game designers are men and it's not so much that they're trying to aim their games at men as that they're designing games that they would like to play.

      --
      If I seem short sighted, it is because I stand on the shoulders of midgets
    2. Re:Haven't gamed in a while, but,,, by icebraining · · Score: 2

      Targeting the whole audience isn't really effective, you'll just make something for the least common denominator and nobody will really like it.

      WoW makes a killing ignoring the huge casual audience. Wii sells tons ignoring the hardcore gamers looking for hyper realistic graphics. Even games like Civ succeed because they focus on a very small but extremely loyal number of gamers. And as you said, many games are either targeted at adults or children - GTA wouldn't have been such a success if it was rated E.

      By the same token, there are huge female audiences that are attracted to specific gameplays.

    3. Re:Haven't gamed in a while, but,,, by delinear · · Score: 2

      I don't understand why a game developer would want to tailor games to a single sex, male of female. The broader the appeal the larger the audience. Why target only half your potential audience? Games are an art form, and every artist wants as many people as possible to enjoy their works.

      Well, one reason is that games which are designed to target everyone tend to be watered down, "design by committee" type mindless pap. Look at the vast majority of party games for consoles. They're designed for all ages and both sexes and they tend to be incredibly formulaic and dull, play once or twice then forget affairs. By turning your focus on one particular part of the market (and in the case of games, males have traditionally always been the biggest spenders) you can deliver a much more satisfying experience much more reliably and you'll sell a lot more product.

      The number of games that successfully target any audience are pretty tiny, it either requires massive upfront investment to get them right or else you have to be incredibly lucky (not a good business model), the Nintendos of the world can pull this off most of the time, but most of the other stuff ends up in the bargain bin at the local store within a couple of weeks of release. That being the case, it makes sense as a developer to focus on your traditional market and see a much better or more guaranteed return on investment. It's the same reason Ferrari don't make regular road going cars - sure the potential market is huge, but the risk is similarly huge (massive competition, brand devaluation, etc) and they already have a guaranteed market doing what they've always done, so there's little reason to change.

      I suspect if we ever do see a rise in games specifically for women, it will be driven by indie developers who have far less to lose - and systems like XBL and the various mobile app stores have made it much simpler to deliver content to a large audience for minimal cost. The difficulty, based on what I've seen in the past, is delivering an experience that is not patronising to women - they don't spend all day dreaming about horse riding or playing dress up, but looking at "games for girls" in the past you'd be forgiven for thinking that was the case.

    4. Re:Haven't gamed in a while, but,,, by Anrego · · Score: 1

      I don't understand why a game developer would want to tailor games to a single sex, male of female.

      Despite what certain groups have tried to say during the years, there are key differences in the genders. While there are always exceptions, there is a fairly obvious list of "things that guys like" and "things that girls like". I won't bother to list these as it's not the point. If you try to make a game which appeals to both, you will get the design by committee effect, and generate a game which sorta appeals to both, but not as much as a game tailor made to the specific group.

      Someone trolled about this earlier, but The Sims was a really good example of this. Just enough to keep both gender stereotypes happy, but wasn't "mind blowing" for most.

      Now the real problem (and I promise I'm not trolling here!) is that if you actually made a game that targets women, the PC "gender neutral" types would be all over your ass in a heart beat. Even if the game really was something women would enjoy (nurturing, drama, etc) the backlash would make it not worth it... especially as society has no problem making a "kill everything with a big gun" game for the guys.

    5. Re:Haven't gamed in a while, but,,, by Abstrackt · · Score: 1

      Even then, I think those guys are missing a bit of the male market at this point. How many of us (men) seriously enjoy the sight of another video game female with breasts large enough to have their own gravitational field? I picked up a game called Kya some years back and even my wife was surprised that the main character's chest actually looked normal.

      I think that for a long time it was easier to sell a game on "omg boobbies!!!1" than it was to create a story that actually meant something and the market has just matured along with the horny teenage boys it was trying to impress back in the 80s and 90s.

      --
      They say a little knowledge is a dangerous thing, but it's not one half so bad as a lot of ignorance. - Terry Pratchett
    6. Re:Haven't gamed in a while, but,,, by LordLimecat · · Score: 1

      Look at the vast majority of party games for consoles. They're designed for all ages and both sexes and they tend to be incredibly formulaic and dull,

      Wii tennis is dull? New Super Mario is dull? All those wildly popular kinect games are formulaic? (cant speak to any of the others, as I only have a Wii...)

      Possibly the bad games, but if youre saying that "there are lots of bad games, and theyre formulaic and dull", well, yea, thats the nature of the industry, some people will shovel out crap hoping for a quick return; thats not something youre going to fix.

    7. Re:Haven't gamed in a while, but,,, by LordLimecat · · Score: 1

      If you try to make a game which appeals to both, you will get the design by committee effect, and generate a game which sorta appeals to both, but not as much as a game tailor made to the specific group.

      I think Blizzard would argue that you CAN make a game which appeals to everyone really really well, and with their subscription numbers I wouldnt argue with them.

    8. Re:Haven't gamed in a while, but,,, by JD-1027 · · Score: 1

      women - they don't spend all day dreaming about horse riding or playing dress up

      Don't live with any women, do you?

    9. Re:Haven't gamed in a while, but,,, by mcgrew · · Score: 1

      Well, one reason is that games which are designed to target everyone tend to be watered down, "design by committee" type mindless pap.

      That's what happens when the primary purpose of your "art" is to make money.

      I think the best games were from back when maybe six guys would make them. You'd have a graphic artist, a musician, a programmer, and a few other guys. Great games like Duke Nukem (my favorite incarnation of that was the original side scroller), Wolfenstein, Doom, and Quake were done by very small teams like that.

      I think what's odd is that game developers don't see their art as art. I had an online discussion about that with Charles Broussard once; he was adamant that what he did wasn't art. I still maintain that it is.

    10. Re:Haven't gamed in a while, but,,, by yarnosh · · Score: 1

      Now, kid's games I can see targeting one sex or another. My daughters had a Barbie game on the PC and they loved it. No boy would want to play it, however.

      So, you have your answer right there.

    11. Re:Haven't gamed in a while, but,,, by Mongoose+Disciple · · Score: 1

      Hey, large-breasted women bear a lot of burdens in life (some literally). They have a hard time finding bras and clothes that fit and people hardly ever look them in the eye -- but at least they can look at Lara Croft and see someone who looks like them. Don't take that away from them!

    12. Re:Haven't gamed in a while, but,,, by mcgrew · · Score: 2

      Well, targeting isn't what should be done, anyway -- unless your only purpose in making the game is to make money. Ironically, do that and your game isn't likely to sell. Writing a book that you would want to read, making a movie that you would want to see, making a game that you would want to play makes for good reading, watching, and playing. "Targeting and audience" is just hackwork and usually results in dreck. Look at the music industry, for example. Music shouldn't be an industry.

      Back in the Quake days there were a LOT of woman playing Quake. I had a fairly popular Quake website and got a lot of email from players, and discovered that a lot of "guys" were really women who kept their sex secret to avoid the juvenile sexual harrassment. Of course, there were also a lot of proud females, one clan, the PMS clan (Psycho Men Slayers) comes to mind.

      My daughters were teenagers then, and both of them were avid Quake players. We had lots of fun playing on the home network I'd set up. My oldest daughter's 26 now, and is still an avid gamer. My youngest is assistant manager at a GameStop store across the river from Cincinatti. The ex-wife never was into gaming, so of the Quake players in my family, two thirds were female.

    13. Re:Haven't gamed in a while, but,,, by mcgrew · · Score: 1

      Well, there are chick flicks and action movies, and women drag their SOs to the chick flicks, but a whole lot of womaen like action movies, too. But when I was playing Quake and Quake II online and had a fairly popular web site devoted to it, I was amazed at the amount of email I got from women gamers who loved playing. There were actually a whole lot more women playing Quake than most folks realized; most female players didn't advertise their gender and in fact kept it secret.

      Remember "Yello There", the parody of Blue's News? IMO it was the funniest web site around then. Its webmaster/writer, Niel "Kneel" Harriot, a Brit, was a fan of my site and I of his, and we exchanged emails for a couple of years (and threw barbs at each other on our web sites, great fun) until he became crippled with muscular dystrophe. I found out shortly before he disappeared that "his" name was Janet.

      Yello There was a hiliarious FPS site run by a woman.

    14. Re:Haven't gamed in a while, but,,, by DragonWriter · · Score: 1

      I don't understand why a game developer would want to tailor games to a single sex, male of female. The broader the appeal the larger the audience.

      This intuition is quite often incorrect in the market. The broader the appeal, the more people might be willing to play your game if nothing else was competing for their time and money, but the more intensely the game appeals to some demographic -- and this is easier to achieve narrowly than broadly -- the more likely it is to be at the top of someone's shopping list rather than somewhere way down the list that they never get to because they spend the time and money they have on things more intensely appealing.

      The reason that you have well-developed genres of games that are almost formulaic isn't (just) because designers are lazy, its because there is a proven intense interest in certain market segments for certain styles of games, and, commercially, its much better to appeal intensely to a clear and proven interest than to try to be modestly satisfying to everyone.

    15. Re:Haven't gamed in a while, but,,, by Anonymous Coward · · Score: 0

      Well said! I think the same rule applies to tv networks these days...*ehem* wrestling on syfy...

    16. Re:Haven't gamed in a while, but,,, by Anonymous Coward · · Score: 0

      Games are an art form, and every artist wants as many people as possible to enjoy their works.

      Yes, I'm sure the creator of "Piss Christ" was concerned with maximizing enjoyment of his works.

    17. Re:Haven't gamed in a while, but,,, by Megane · · Score: 1

      And, as usual, the women expect us men to read their minds, and get angry because we aren't telepathic.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    18. Re:Haven't gamed in a while, but,,, by f()rK()_Bomb · · Score: 1

      WoW ignoring casuals? maybe when it started but, but over the years blizzard have went out of their way to dumb the game down to a really boring least common denominator game. there used to be raids only 1% of people saw, now everyone has epics and plays in all endgame zones. The same is happening civilization, civ5 might aswell be a console game. Games these days are all about LCD.

      --
      "The space elevator will be built about 50 years after everyone stops laughing." - Arthur C. Clarke ~1980
    19. Re:Haven't gamed in a while, but,,, by Anonymous Coward · · Score: 0

      What?

      WoW is designed for the casual audience, it isn't ignoring it. WoW is simple as shit, the hardest part you face is to learn a few attack combinations to defeat enemy characters of one class or another. It is for people who have no time and/or no will to master complicated mechanics and devise well thought-out strategies.
      Games that aren't for casual players are the likes of ArmA 2, X3, EvE Online and a few others.

      Casual gamers aren't just newbs or people who play 1 hour a month, they're also people who play a lot but just want to play games with simple mechanics and no complexity - basically games you can pick up and drop whenever you like and don't require much effort to master. WoW is a casual game, CoD is casual, Halo is casual, etc.
      Pro gamers aren't necessarily skilled gamers either. They're gamers who invest time and effort into mastering a complex game, hence making them pros. They're often very good a complex games but they can also suck at casual games because they're thing is to come up with complex strategies that use the game's complex mechanics, not to spam-click or exploit minor glitches.

    20. Re:Haven't gamed in a while, but,,, by icebraining · · Score: 1

      Well, targeting isn't what should be done, anyway -- unless your only purpose in making the game is to make money. Ironically, do that and your game isn't likely to sell.

      That's completely absurd, and obviously false. Games are an industry which spends millions on marketing and have fiduciary duty to their investors. Do you really think they don't know exactly who is the specific audience that will buy the game?

      Every game except indies - which are a very small part of the industry as a whole - is targeted to certain audiences.

      Writing a book that you would want to read, making a movie that you would want to see, making a game that you would want to play makes for good reading, watching, and playing.

      Sure, if you're doing it yourself with your own money and are in it for the personal accomplishment, certainly do that. Meanwhile, games like WoW, GTA, Call of Duty, etc, etc are the most successful while yours doesn't even show up on the map.

      Don't get me wrong - a writer or director can make a work he believes in; but if the investors don't see the target audience for it, you can be damn sure he won't get a penny to make it.

      That's why excellent movies get $2 million and no real advertisement while Fast and Furious 83 will appear even in your soup.

      And it'll make millions.

      Back in the Quake days there were a LOT of woman playing Quake.

      Sure, but how many 50 year old moms were playing it? Quake was obviously targeted, especially in terms of age.

      But at that time you could make a flashy game like Quake in ten people. Those days are long gone, for the desktop/consoles. Mobile are the new grounds for small teams.

      My daughters were teenagers then, and both of them were avid Quake players. We had lots of fun playing on the home network I'd set up. My oldest daughter's 26 now, and is still an avid gamer. My youngest is assistant manager at a GameStop store across the river from Cincinatti. The ex-wife never was into gaming, so of the Quake players in my family, two thirds were female.

      Sure, and in the 120 colleagues of mine in the CS course, two are women. Theyâ(TM)re the exception to the rule.

    21. Re:Haven't gamed in a while, but,,, by mcgrew · · Score: 1

      Yes, I agree completely with that; my daughters loved the Barbie game. But they liked "Carmen Sandiego" and "Magic School Bus" too.

    22. Re:Haven't gamed in a while, but,,, by icebraining · · Score: 1

      OK, I meant 'casual' as in people who play only a couple hours per week. WoW, as far as I know, needs plenty of time to get anywhere, no?

      CoD MP is definitively that way - it makes no difference whether you play 10 minutes or 10 hours, since it doesn't progress. In fact, that's why I like it (well, 'it' being the 1, 2 and 4, I refuse to play the newer versions).

    23. Re:Haven't gamed in a while, but,,, by Nationless · · Score: 1

      As for the kids stuff:

      Better to just target both genders equally with games such as the Lego franchise.

      (Which I happen to enjoy as well as a grown man...)

    24. Re:Haven't gamed in a while, but,,, by Anonymous Coward · · Score: 0

      Just an educated guess, but I expect the vasty majority of game designers are men and it's not so much that they're trying to aim their games at men as that they're designing games that they would like to play.

      That's fine and dandy, but the underlying assumption made by everyone here that men and women actually need significantly different games in order to be able to enjoy playing them - basically, the assumption that there's "boy games" and "girl games", respectively - is debatable at best.

      Myself, I actually think it isn't true: there's clichés and stereotypes that say that boys play with guns and cars, while girls play with barbie dolls and ponies, but I don't think that this is even true, by and large. Of course there ARE a lot of boys playing with guns and cars, and a lot of girls playing with barbie dolls and ponies. But if you observe young children, you'll find that girls also play with cars and boys with dolls.

      And the same thing stays true later in life. Of course people absorb society's stereotypes, and a 15-year old hormone-ridden (male) teenager won't be caught with a barbie doll. But when you've got a 30-year old gamer... then things change. Not everyone likes everything, but I dispute that there is a clear split among gender lines.

      Others may disagree and argue that there is after all; that's fine. But at the very least, it needs to be debated, whereas here and in other "discussions" in the media, it's almost uniformly accepted at face value.

    25. Re:Haven't gamed in a while, but,,, by cgenman · · Score: 1

      By the same token, there are huge female audiences that are attracted to specific gameplays.

      "Women" is not really an audience you can target. "25 - 40 year old housewives who need more romance" is a target. "14 - 20 year old slightly rebellious but mostly mainstream girls" is a target. "18 - 24 college females who need acceptance from their peers" is a target.

      You can't target "women" in general. That doesn't give you any more to go on than targeting "redheads" or "people who eat breakfast."

    26. Re:Haven't gamed in a while, but,,, by icebraining · · Score: 1

      The plural in 'audiences' should have given that away, but I guess not.

    27. Re:Haven't gamed in a while, but,,, by Abstrackt · · Score: 1

      As long as the Soul Calibur franchise has Ivy there's nothing for them to worry about. ;)

      --
      They say a little knowledge is a dangerous thing, but it's not one half so bad as a lot of ignorance. - Terry Pratchett
    28. Re:Haven't gamed in a while, but,,, by mcgrew · · Score: 1

      Ah, legos. Loved playing with my kids and their legos when they were kids, I'd bought buckets and buckets of them. Of course, I had lots of fun playing whiffleball and so on with them, too.

      I miss the days when they were about five or so, they made me feel like I was five again. I wish one of them would make me a grandpa before I get too old to enjoy grandkids. I guess I shouldn't have waited until I was 33 to have kids...

    29. Re:Haven't gamed in a while, but,,, by Labcoat+Samurai · · Score: 1

      at least they can look at Lara Croft and see someone who looks like them.

      Heh, because the typical chesty woman is also an athletically built gymnast.

    30. Re:Haven't gamed in a while, but,,, by Labcoat+Samurai · · Score: 1

      Despite what certain groups have tried to say during the years, there are key differences in the genders. While there are always exceptions, there is a fairly obvious list of "things that guys like" and "things that girls like".

      So essentially, if people point out how their personal experience differs from this, that's covered by "there are always exceptions", and yet you can get away with treating your point as self-evident.

      I won't bother to list these as it's not the point.

      That's a shame. I love being told what I should like, as a man. Clearly, I should be a big sports fan, for example. Also, I probably was far too amused and entertained by collecting and experimenting with all the clothing options in Saints Row 2. And finally, in order to maintain my manly cred, I probably shouldn't admit that I loved every romance story in every Bioware game I've ever played (oops).

      But lest you think I'm just girlier than your average guy, I also have own every Halo game ever released, have had great fun with the Gears of War series and dabbled a bit in Call of Duty, and didn't mind one moment of staring at Lara Croft's ass in the Tomb Raider games I've played.

      My point, since I should get to it, is the any real life person has diverse interests that can not be reliably predicted from incidental qualities like gender. I fit the stereotype in some ways, and I don't fit it in others. Just like everyone.

    31. Re:Haven't gamed in a while, but,,, by Anrego · · Score: 1

      My point, since I should get to it, is the any real life person has diverse interests that can not be reliably predicted from incidental qualities like gender. I fit the stereotype in some ways, and I don't fit it in others. Just like everyone.

      Of course, and there is nothing wrong with diversity (in fact it is a pretty damn good thing). Stereotypes do exist for a reason however. On an individual level they can not be predicted because as you say, everyone is probably going to deviate from the stereotype in some way. On the large aggregate though, you can use them to define a target audience and specifically cater to them. You can make a game that appeals mainly to the "subset of things guys generally like" and expect to generate a game that largely appeals to a male audience. You can take a little from both columns and end up with a game like The Sims or Portal. It's reasonable to assume you could take from the female column and make a game that would largely appeal to a female audience, but as my original point, you'd have people jumping down your throat for doing it.

      So essentially, if people point out how their personal experience differs from this, that's covered by "there are always exceptions", and yet you can get away with treating your point as self-evident.

      When talking aggregate, specific experience is irrelevant. I have a female co-worker who not only follows UFC religiously, but could probably participate... she is like the anti-stereotype. That said, if you randomly picked 1000 women and 1000 men and asked them if they watched UFC.. I suspect you'd see a pretty heavy leaning towards the men.

    32. Re:Haven't gamed in a while, but,,, by Unkyjar · · Score: 1

      I think people don't quite get that the gender bias is in the narrative of the games and not in the gameplay, genre, or theme of the games.

      The stories are being written mainly by men and it shows, usually in choice of main characters and how the female characters are portrayed.

  5. So they are ignored... by Llian · · Score: 1

    But the gaming population consists of 50% of them. Obviously there is something they like in these 'boy' games. Or does the group who commissioned/produced the report want gaming to be 75% girls and 25% boys, screaming feminine slogans like those who believe sexism is the reason why women don't get as many top jobs and not their lifestyle choices?

    Studies like this piss me the fuck off. morons.

    1. Re:So they are ignored... by Anonymous Coward · · Score: 0

      I think they mean POTENTIAL market. Also, I despise the sexism going on in videogames, I get sick everytime I see a crypto-fascist ball of muscle/almost not naked whore in a game. But as there are very few games produced that aren't like that, I STILL BUY THEM in lack of options. This doesn't mean that me or girls "like the boy games". It means it's the only fucking thing out there.

    2. Re:So they are ignored... by Anonymous Coward · · Score: 0

      all this talk of *potential* market. Really? The weatherman said there's a *potential* for rain today, he doesn't really know he's just guessing. AND SO ARE THE MARKETING RESEARCH PEOPLE. If they don't create controversy, then no one will pay them to run studies.

      And besides, are we really living in the dark ages (say the 1970's) where women are unable to have jobs? Where they are total outsiders in the Big Bad World of employment? If there is such a crying need to engage the demographic, then it sounds like a great opportunity for female-based game companies / authors / what-have-you to step up and fill the void. Show the men how it's done!

      The fact that that's apparently not generally happening does (imo) NOT point to the fact that women are unwilling or incapable of creating such things, but rather points to the fact that maybe the study is an overblown pile of crap.

    3. Re:So they are ignored... by djowatts · · Score: 1

      You post a comment regarding your loathe of Sexism, yet state the women should 'Show the men how it's done!' That to me miss, sounds like a sexist remark in itself, and from the tone of your post, it was not in a jovial manner. Are you insinuating that women are somehow superior to men? Now I am all for equality, but one thing I do hate is superiority on either side. It is people like you, making comments like that give femenists a bad name. Maybe if these types of femenists would just shut up and let the rational equality femenists do their job more progress would be made to true equality. As far as the games go, and I am currently doing a degree in Games Design & Development, I would like to point out that exactly 99% of the games I have played and/or studied do not have the Grok Men or Almost naked women you speak of. If the game is like say... Gears of War... You can expect to have some heavily built men in there, and simalrly, if the game is something like Final Fantasy or Devil May Cry, you are bound to have some sort of scantily clad woman, even if it is not human. To sum up though, you have stated that the minority of games are the majority. you have to look at the theme of a game, and if that kind of character fits, then that kind of character will be there. Final Point - Dont like a game, Simply don't buy it. There are plenty of alternatives that are void of the things that irk you!

    4. Re:So they are ignored... by djowatts · · Score: 1

      For some reason, my Paragraphs dissapeared when I submited it :S?

  6. Every women in my family is hooked on casual games by wilh · · Score: 1

    Try pulling any woman in my family away from Bejewelled Blitz!

  7. "Casual" Games by Anonymous Coward · · Score: 0

    Who do you think plays all those retarded Facebook games, anyway?

    Their needs are addressed just fine, thanks for the concern.

  8. yea... by just+some+moron · · Score: 1

    50% my ass

    1. Re:yea... by L-four · · Score: 1

      Yup farmville doesnt count.

    2. Re:yea... by kikito · · Score: 1

      If you count farmville you can't say that women are ignored.

    3. Re:yea... by mcgrew · · Score: 1

      You'd be surprised at how many of the "guys" playing Quake were women. I ran a popular Quake site, and I got a lot of email, and I'd say half of it was from women. Lots (maybe most) of them kept their gender secret to avoid the juvenile sexual innuendo and harrassment.

      Both of my daughters were avid Quake players. I doubt the ratio of men to women has changed much.

  9. tackle the root of the problem, not the symptom! by angiasaa · · Score: 1

    It pisses me off that some brain comes up with the theory that women are not catered to in computer games, while that same brain can't fathom the fact that there simply are'nt enough female game-programmers out there to actually 'know' what a woman wants and then, to ensure that such games are released. It's not like women are shunned from the gaming industry. Sure it's male dominated, but only because males in general, love the industry more than women seem to.

    --
    Geekism is your _only_ God!
  10. Men vs. Women by grodzix · · Score: 5, Insightful

    In other news, it is discovered that male population is ignored in fashion industry. There is great inequallity if we look at fashion where vast majority of products is aimed at female population. You just have to look around your nearest shopping center to see that most shops are centered around fashion and most of this shops target women. No shit, really? Women aren't being targete by game developers? Guess what, maybe it's because most women don't give a flying fuck about games? Just like clothes shops don't target men cause most men don't give a flying fuck about fashion.

    --
    My Windows is NOT slow, it's special!
    1. Re:Men vs. Women by mvdwege · · Score: 1

      In other news, it is discovered that male population is ignored in fashion industry.

      They are?

      --
      "I know I will be modded down for this": where's the option '-1, Asking for it'?
    2. Re:Men vs. Women by L-four · · Score: 3, Funny

      But they should because Men account for 50% of people who ware clothes and probably 80% of the people who don't.

    3. Re:Men vs. Women by jjo · · Score: 1

      By comparison to women, yes, men do ignore the fashion industry. There are real gender-based differences in behavior, and these are reflected in buying preferences. I doubt that we will ever see gender equality in the market for haute couture, or for videogames.

    4. Re:Men vs. Women by Anonymous Coward · · Score: 0

      And men don't care too much for make-up, knitting, horse riding, pedicures, manicures, barbie/cindy dolls, my little pwnie, glitter spray, tampons, hair curlers, etc, etc, etc...

    5. Re:Men vs. Women by lxs · · Score: 1

      You haven't visited 4chan lately have you?

    6. Re:Men vs. Women by M.+Baranczak · · Score: 1

      Well, it says right in the summary that half of all gamers are women. So it looks like we have gender equality right now. Which also means that the rest of the article is a crock of shit.

    7. Re:Men vs. Women by mvdwege · · Score: 1

      That was not the statement. Don't move the goalposts.

      --
      "I know I will be modded down for this": where's the option '-1, Asking for it'?
    8. Re:Men vs. Women by mcgrew · · Score: 1

      Who "ware" clothes? I hope English is a second language for you, because if you're a native speaker you're quite illiterate. Dew knot truss yore spill chucker.

    9. Re:Men vs. Women by PitaBred · · Score: 1

      The vast majority of shows and companies are aimed at women. Just because there are a few exceptions does not mean that the industry as a whole is not woman-centric. Not to mention that male fashion does not change very fast at all. Today's suits are not significantly different from the ones 25 years ago. Women's fashion on the other hand changes each season.

      Statistics... HOW DOES THEY WORK?!!!$?

    10. Re:Men vs. Women by operagost · · Score: 1

      Hey, we know there are men's clothing stores. But there are at least TEN women's stores for every one... and please don't tell me you haven't noticed the size of the women's section (and even the CHILDREN'S!) compared to the men's in the average department store. In addition, most of the men's stores specialize in dress and formal clothing-- because that's where most men actually get serious about their appearance.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    11. Re:Men vs. Women by ArsonSmith · · Score: 1

      Perhaps he was just verbing a noun?

      http://dictionary.reference.com/browse/ware

      --
      Paying taxes to buy civilization is like paying a hooker to buy love.
    12. Re:Men vs. Women by ArsonSmith · · Score: 1

      That would only make sense if half of all clothes wearers were men........ohhh now i get it.

      --
      Paying taxes to buy civilization is like paying a hooker to buy love.
    13. Re:Men vs. Women by Anonymous Coward · · Score: 0

      And 80% percent of the people who pay for them...

    14. Re:Men vs. Women by mcgrew · · Score: 1

      If he was, it was the wrong noun to verb, because it obfuscated what he was trying to communicate.

    15. Re:Men vs. Women by Labcoat+Samurai · · Score: 1

      By comparison to women, yes, men do ignore the fashion industry. There are real gender-based differences in behavior, and these are reflected in buying preferences. I doubt that we will ever see gender equality in the market for haute couture, or for videogames.

      This is definitely true in much of the US, but the male indifference to fashion is new-ish even here, and even now, the most respected men tend to be good dressers (or have found people who can dress them well). Then go to Italy, and the game reaches a whole new level. I don't think this is a male thing. I think this is an expectation thing. In US culture today, men don't get nearly the impression that women do that it matters what they look like or how they dress. Go back 60 years or so, and any man who considered himself a gentleman could tell you about clothing items the average modern American man doesn't even know the name for.

  11. AMAZING news /. by Anonymous Coward · · Score: 0

    An "analyst" suggests her particular speciality is an amazing, untapped marketplace just waiting to be exploited with her unique insight. Amazing, where can I send her money now?

  12. So... what ARE those needs and preferences? by pommaq · · Score: 2

    I really don't think adding a playable female lead character to everything is the answer. I'm a man and I have very little in common with the usual muscle-bound he-man videogame protagonists. You can play as a female in plenty of games (WoW and Mass Effect, for instance) but the overwhelming majority of players are still men. So I want to know what the article thinks those mythical "needs and preferences" are for female gamers. From the available data I'd say they're actually pretty well catered for - only we call them "casual gamers". Browser games, smartphone puzzle games, word games, etc - they're all at 50% or more female gamers.

    This discussion seems to crop up every now and then and the question needs to be rephrased - why don't females play "hardcore" games? What is it about them that makes them inherently male? Me, I don't think it's about what your avatar looks like or how story-driven the game is. I think it's all down to culture. Same culture that tells us videogames are for 13 year old boys. All we need is for games to be great, immersive, well done, and for the shift to happen. It's gonna be slow, though.

    1. Re:So... what ARE those needs and preferences? by syousef · · Score: 1

      What bollox. There are lots of female lead characters. Lara Crotch ;-) Faith in Mirror's Edge. Chell from Portal 1 and 2. Just off the top of my head.

      --
      These posts express my own personal views, not those of my employer
    2. Re:So... what ARE those needs and preferences? by Eivind · · Score: 1

      I was under the impression that most games do have playable female leads, atleast that's true for the games I tend to play, indeed there's some of them that have *only* playable female leads. (Beyond Good and Evil, for example) (and some have no characters at all: what sex is the lead in minesweeper?)

      Dragon Age, Mass Effect, Dungeon Siege, Civ, They've all got female leads, indeed there's a balanced selection, and there's been put thought into romantic options for the female leads, hell some of these even have lesbian, bisexual or gay options for romance.

      Furthermore: what's cause and what's effect ? If it's some sort of big conspiracy and an example of discrimination that games cather mostly to male buyers, is it then ALSO an example of discrimination and evidence of a big conspiracy that all my local shopping-centers have 75%+ of the clothes-shopping-area dedicated to selling female clothing ?

      Women are *not* 50% of the market for non-casual games. The day they are, the games will adapt to this reality. Just like Men are *not* 50% of the market for clothing (and a long list of other products)

    3. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 0

      I believe there's a relatively high percent of women that could enjoy sex- and violence-driven storylines were it not for the huge social stigmas associated with that. I mean, if I give you a line from dialogue such as "I just played {random FPS} for 10 hours straight," you immediately associate the speaker to be male and his audience to also be male, because the converse is so ridiculous-sounding in our current society. One way such games can be popular is if one appears without the social branding of sex, violence, and all that is traditionally male while still having such "hard-core" elements as long play sessions or even similar violence and sex. A female lead and non-discriminatory ad camp would help in this goal. Another way is the gradual social acceptance of such by newer female generations (potentially 20+ years away).

    4. Re:So... what ARE those needs and preferences? by idle_ether · · Score: 1

      Define ... 'hardcore' games? If you mean games with violence, gore, heavy subject matter, hard hitting plot, fantasy, and lead male characters then please explain why Assassins Creed has fangirls?

    5. Re:So... what ARE those needs and preferences? by Yaroslavna · · Score: 3, Interesting

      I am a woman and I play Diablo II, Mass Effect, Oblivion, etc. I can tell you that eventually I got tired of seeing the dead women spreadeagled on tables in the Harem level of Diablo II and was alienated by being able to kill female prostitutes in GTA. (Just two examples.) Also, I get tired of no eye candy for me, the eye candy always *is* me. I think you're right; the "needs and preferences of women" thing is a bit disingenuous. My "needs and wants" are fewer rape jokes and less T&A in the games already produced. If you're going to have soft porn in your game (no problem with that), at least balance the gender a bit. Would you play completely through a game that had half naked men and only men that were half naked in it?

    6. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 0

      The harem level in diablo 2 was also full of dead guards.

    7. Re:So... what ARE those needs and preferences? by icebraining · · Score: 1

      Nowadays that reality doesn't evolve completely on its own, a big part of it is modeled by marketing.

      Your example, the market of clothing for men, is good because a big part of the metrosexual movement was forged by marketing, especially in the way celebrities were presented, and it was the main reason why appearance products for men are booming.

    8. Re:So... what ARE those needs and preferences? by Broken+scope · · Score: 1

      You named three.

      How many male lead characters can I name. Duke Nukem, Doom Marine, Quake Marine, Master Chief, Frank West, Serious Sam, in the entire call of duty series there is one women who even effects the plot at all. Kratos,Gordon Freeman, the last four GTA games, Crysis. Dead Space

      With a few exceptions, women remain in games as supporting characters, sex appeal, gun fodder, and damsels to be rescued. There is nothing approaching parity on this subject, and to suggest there is parity is bollox.

      --
      You mad
    9. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 0

      I think it's all down to culture. Same culture that tells us videogames are for 13 year old boys.

      More like stereotypes. The average gamer is now 37 years old, a fair bit over 13.

      My wife used to play DOOM, but stopped playing FPS after Quake was released because she couldn't use the mouse AND keyboard at the same time - she couldn't master the hand-eye coordination and it put her off playing.

      She now plays Facebook games like Cafeworld because they don't require other people, a time of day you must play, or any deep thought to engage with. Between work, children and TV, she slots in a few minutes or an hour of gaming when she can. Frontierville, Cityville and Cafeworld meet the need and Call of Duty doesn't.

      Putting female soldiers, or selectable outfits, or other stereotype "girly" stuff into an FPS wouldn't change that.

    10. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 0

      Did you even read GP's post? He said there are plenty of games that let you play as a female already. Even by your standards this is a pretty lame troll.

    11. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 0

      Yes, I would. I have no problem killing of male prostitutes. I would maybe even enjoy it (sic)... The bigger the dicks the better...

    12. Re:So... what ARE those needs and preferences? by deepershade · · Score: 1

      Call of duty is majoritively about World War 2. List how many women fought on the lines in that war please.

    13. Re:So... what ARE those needs and preferences? by Sycraft-fu · · Score: 1

      The eye candy thing is a legitimate beef with many games. While the characters all tend to be good looking, the men tend to have more clothes on. That is something game designers should consider (you should e-mail the publishers who's games you like and let them know). If they can have women in tight tanktops, they can have men in muscle shirts.

      I have to question the GTA thing though. Why would that bother you so much? I mean you can kill male (and female) civilians, gangsters, police, and so on. The game is just very violent and bloody. If that's not your thing I 100% understand but I have trouble understanding why the rest of it would be ok but the completely optional part of killing a female prostitute would put you off the game.

      The reason I ask is more one of "Examine your own feelings," because it seems to me to be a very strange complaint. In a game where you can be violent towards anyone, of any gender, at any time for no reason at all, why would that singular case bother you enough to alienate you from the game?

    14. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 0

      Hello Kitty Online!
      A JRPGMMO.

    15. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 2, Insightful

      Also, I get tired of no eye candy for me, the eye candy always *is* me.

      Would you play completely through a game that had half naked men and only men that were half naked in it?

      But so many male characters ARE beefy hunky shirtless guys (In Western-made games at least). The God of War series has Kratos in nothing but a loincloth for the entire thing. Conan, same thing, just off the top of my head.

        And if beefy dudes isn't your thing, there are plenty of shirtless feminine men in Asian-made games.

      It seems that people generally play characters they want to look at, or characters they want to be. I've known a few women who won't play Chun-li in Street Fighter because of her "gross man thighs." Those same women liked Bayonetta.

      That harem area of Diablo 2 was DESIGNED to make you(and everyone else) uncomfortable. It was a place where a bunch of women were slaughtered. Plus the guards! How many dead guards did you flip over looking for gold in that level? But oh, dead man so it's okay.

    16. Re:So... what ARE those needs and preferences? by LordLimecat · · Score: 1

      Well, I know I feel victimized and put off and unable to enjoy a game when it has a female main character. I mean, everyone knows how terrible of a reaction Metroid Prime got, because its main character was female and loads of male gamers couldnt identify with the main character, right? /sarcasm

      I really dont see why sex of main character is all that relevant. Perhaps it DOES say something about the mindset of developing the game; but with a few exceptions, it doesnt really effect the enjoyment of the game. Who CARES if the minecraft "protagonist" is male or female?

    17. Re:So... what ARE those needs and preferences? by Zibblsnrt · · Score: 1

      Red Army on line one for you, sir.

      --
      "All that is necessary for evil to succeed is for good men to do nothing." - Edmund Burke
    18. Re:So... what ARE those needs and preferences? by LordLimecat · · Score: 1

      Also, I get tired of no eye candy for me, the eye candy always *is* me.

      This isnt something that will go away, like it or not. There is a demographic out there that these games are aimed at, and whether or not your demographic gets more representation, games like GTA will have this kind of eye-candy because their primary appeal is teenage boys.

      My "needs and wants" are fewer rape jokes and less T&A in the games already produced.

      Then dont play those games; I find those type of jokes distasteful as well, so I dont play those games. There are LOADS of good games out there that dont fall into these traps-- basically anything by Nintendo or Sega, most of the good Indy games recently (humble bundles, minecraft, terraria, etc), most of the highly rated FPSes from the past several years (metroid primes, CoD, Halos, etc), and about half of the MMOs out there.

      I think if youre going to play games that attract a lot of teenage and early-twenties guys, youre going to have to accept that the games will have some features you find distasteful.

    19. Re:So... what ARE those needs and preferences? by pommaq · · Score: 0

      "Hardcore" is perhaps the wrong word. But I was referring to the "Triple-A" titles, the ones with storylines and high production values, as opposed to "casual" games which require a lot less investment (monetary, temporal, and emotional). Wasn't referring to violence or fantasy setting or whatnot. I would categorize The Wind Waker as a hardcore game.

      And while those games might have female fans, they're a vanishingly small percentage of players. That's where the mystery lies. I don't know a single woman who has played Assassin's Creed, but I know dozens who play Angry Birds. So the question is, how would you make a game like AssCreed more appealing to those lost 49 percent or so of the market? Having a female protagonist in there would do squat for sales, I believe. It would still be men buying it, playing it, and enjoying it. Look at Tomb Raider. I think it's all down to what culture says you can or can't do.
      Angry Birds - ok.
      Assassin's Creed - for kids and manboys.

      I don't agree with it. Neither do these fangirls of which you speak. But we're not representative of society in general, and it's society in general which needs to change if women are going to start playing "Triple-A" games.

    20. Re:So... what ARE those needs and preferences? by dfxm · · Score: 1

      "...was alienated by being able to kill female prostitutes in GTA."
      Quick heads up: you can kill everyone in GTA III.

      "My "needs and wants" are fewer rape jokes and less T&A in the games already produced"
      Also, it would be kind of hard to change the games already produced. I'd prefer that you (and game developers in general) focus on making future games better.

      "Would you play completely through a game that had half naked men and only men that were half naked in it?" If it was good, yes. One of my favorite characters in Street Fighter III: Third Strike is Urien, A muscle bound man in a thong (the other is Makoto, a conservatively dressed woman).

    21. Re:So... what ARE those needs and preferences? by Alex+Belits · · Score: 1

      Would you play completely through a game that had half naked men and only men that were half naked in it?

      Someone should make a game based on Happatai Yatta! video...

      --
      Contrary to the popular belief, there indeed is no God.
    22. Re:So... what ARE those needs and preferences? by gman003 · · Score: 1

      Now list any games about the Eastern Front. Not many - almost every WW2 game focuses on D-Day to the Battle of the Bulge. Maybe, if you're lucky, you'll have a bit of Patton vs. Rommel in North Africa, but even that's uncommon.

      Yes, there's a few Eastern Front games. Ostfront 1941, part of Call of Duty 2... and that's all I can think of.

    23. Re:So... what ARE those needs and preferences? by Broken+scope · · Score: 1

      Which doesn't take away from my point at all. The game industry has either very little interest or very little ability to tell stories that have strong female leads. Oh by the way, I think about 200,000 women served in various combat and front line positions in the Soviet military during ww2.

      --
      You mad
    24. Re:So... what ARE those needs and preferences? by CastrTroy · · Score: 1

      To be fair, Metriod might as well feature a robot. I bet at least 30% of people who, upon buying their first Metroid game, have no idea the lead character is a female.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    25. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 0

      I know that you think that Doom Marine looks a bit like Bruce Willis, but it is really a girl.

    26. Re:So... what ARE those needs and preferences? by Shadow99_1 · · Score: 1

      Exactly. Especially when it came to pilots, many female WWII aces came from the Russian forces. As well as a number of snipers among the army ranks. However after the 'crisis' was over women tended to be put into secondary roles again when it comes to the military. There is actually considerable work done on the topic of how men are considered expendable by most cultures of the world while women aren't. Hence we tend to downplay women, even frighteningly good at what they did women, when a crisis is over. Personally I think strong female leads are important culturally to break stereotypes.

      --
      we are all invisible unless we choose otherwise
    27. Re:So... what ARE those needs and preferences? by Broken+scope · · Score: 0

      You know, I don't think I've met a single female gamer who felt "victimized and put off" because she was playing a male character in a game.

      However, I know plenty of women who would like to play a game where the main character was a woman, maybe even a woman who wasn't hypersexualized and wearing armored floss.

      Maybe you haven't noticed, but people generally like it when people like them show up in popular culture. Especially when those people are well developed leads and not typecast secondary characters that exist solely to support the main character.

      While it might not matter if your minecraft avatar is male or female, it does matter on some level when a game is story driven. It does matter when a game makes attempts at strong characterization. It does matter when people wonder why more women don't play certain types of games.

      I'm going to assume you are a guy. I'm also going to assume that if I go any deeper into this subject, you will dismiss anything I say as "soft-sociology-pseudo-science-bullshit", and maybe even try to make a "get back in the kitchen joke".

      Congratulations on being the default, and always being catered too, not because most people do it intentionally but because that's how things were and unless someone does bitch about it, the people it doesn't effect don't really even notice. I realize change is scary and confusing especially when, but I believe that you can change and adapt. I also want you to know, that no one is mad at you, and it's not a personal attack on your masculinity.

      But hey maybe you are right, I mean come on when aren't those uppity broads bitching about something amirite boys? /Sarcasm

      --
      You mad
    28. Re:So... what ARE those needs and preferences? by Hatta · · Score: 1

      Hardcore roughly equals "difficult". If you can beat a game without practice it's a casual game. If you have to practice, it's a hard core game.

      --
      Give me Classic Slashdot or give me death!
    29. Re:So... what ARE those needs and preferences? by Shadow99_1 · · Score: 1

      Sometimes it does make a difference. Some times it doesn't. Usually how compelling a story is, and how immersive it is, can overcome a lack of of sexually identified characters. However I must say it pisses me off if a game is a cock fest and their isn't a woman in sight. Brink is the latest example I can think of, apparently the future has no women! Is it really that hard to make a female character model? Simply ignoring half the population is simply not the way to go... I actually like the trend of games like Mass Effect and Dragon Age that let you pick and don't 'typecast' by gender.

      --
      we are all invisible unless we choose otherwise
    30. Re:So... what ARE those needs and preferences? by arkenian · · Score: 1

      Also, I get tired of no eye candy for me, the eye candy always *is* me.

      Would you play completely through a game that had half naked men and only men that were half naked in it?

      But so many male characters ARE beefy hunky shirtless guys (In Western-made games at least). The God of War series has Kratos in nothing but a loincloth for the entire thing. Conan, same thing, just off the top of my head.

      And if beefy dudes isn't your thing, there are plenty of shirtless feminine men in Asian-made games.

      True, but, in your average RPG nearly EVERY female NPC shows cleavage and/or are otherwise customized to some extent for attractiveness, whereas a lot of the male NPCs are much more 'plain'. I'd argue that this isn't, as some suggest, so much about the target demographic as about most of the avatar artists being heterosexual males ;)

    31. Re:So... what ARE those needs and preferences? by Hatta · · Score: 1

      Is this close enough?

      --
      Give me Classic Slashdot or give me death!
    32. Re:So... what ARE those needs and preferences? by Vanderhoth · · Score: 1

      I think the problem isn't so much with them being dead as it is that the women are mostly naked and spread eagle, where as the guards are were not. If the roles were reversed it wouldn't have been a problem. Perhaps future games should include equal amounts of naked spread eagle men and women.

    33. Re:So... what ARE those needs and preferences? by Toonol · · Score: 1

      And so, out of the 100 million military personal active during WW2, women account for 0.2%. Individually, every woman that served is just as important as every man; but en masse, their contribution was very small. (In the active military. Their contribution overall, including at home, was invaluable).

      If you wanted games to reflect reality, one out of every 500 WW2 games would feature a female protagonist.

    34. Re:So... what ARE those needs and preferences? by mcgrew · · Score: 1

      I think you hit the nail square om the head there. You didn't have any of that sexist bullshit in Quake (except from the players themselves), and from the mail I got in response to my (long defunct) Quake website I'd say about half of the people playing Quake were women. However, as they told me, they would generally keep their gender secret from other players because of the juvenile sexist bullshit, so folks had the impression that there were few female gamers.

      Both of my daughters are avid gamers, the youngest is assistant manager of a Gamestop store.

      Some of my fondest memories are playing Quake on my home network with my daughters when they were teenagers. Once my youngest mentioned my site to an online friend, and he was gibbering all over himself that he had "met" my daughter. She came to me wide eyed and said "Dad, did you know you're famous?" I told her "only among nerds".

    35. Re:So... what ARE those needs and preferences? by Daetrin · · Score: 1

      This isnt something that will go away, like it or not. There is a demographic out there that these games are aimed at, and whether or not your demographic gets more representation, games like GTA will have this kind of eye-candy because their primary appeal is teenage boys.

      ...

      I think if youre going to play games that attract a lot of teenage and early-twenties guys, youre going to have to accept that the games will have some features you find distasteful.

      I'm guessing that the point wasn't to complain that such games existed, but that they account for so much of certain genres in the industry. I believe she is suggesting that she would like to play those genres of games but not just ones specifically targeted towards teenage and early-twenty guys through the use of (frequently crude and tasteless) objectification of women. Yes there are plenty of more tasteful alternatives out there in other genres, however telling women they have to stay away from the big name games in some of the most popular genres if they don't want to have to put up with the gender biased objectification seems rather cruel to me.

      (I can't speak for the OP, but i know more than one woman who's just fine with eye candy as long as it's handled tastefully and both genders are represented, which seems like a perfectly reasonable compromise to me.)

      --
      This Space Intentionally Left Blank
    36. Re:So... what ARE those needs and preferences? by makomk · · Score: 1

      But so many male characters ARE beefy hunky shirtless guys (In Western-made games at least). The God of War series has Kratos in nothing but a loincloth for the entire thing. Conan, same thing, just off the top of my head.

      Kratos is the counter-example everyone seems to come up with, probably because there aren't that many. Try naming a few more similarly-portrayed characters... it doesn't seem to be very easy.

    37. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 1

      Uh, there's plenty of men's naked corpses lying around in Diablo II, too, and you can murder men just as well as women in GTA games. It just so happens the GTA protagonist is always a heterosexual male, so of course he's only going to solicit female prostitutes. If you choose to murder them after soliciting them, that's your business.

      And if you're looking for (supposed) eye candy in games, just look at the fucking protagonist. The amount you're titillated by the muscle bound freak you're driving around is about the same amount most men are titillated by the huge-breasted, impossibly-thin-waist women lying around, too. They're both grossly exaggerated sex characteristics that our culture claims are ideal.

    38. Re:So... what ARE those needs and preferences? by Broken+scope · · Score: 1

      When did I say I wanted games to reflect reality? When did anyone claim the vast majority of WW2 games reflect reality? Most don't most distort reality for the sake of gameplay, story, and..... sales! In reality, the majority of WW2 games would be about Russian conscripts, sitting, doing nothing, in the freezing cold trying to keep war. Not to mention that the vast majority of games don't take place in WW2, which makes this entire tangent nearly unrelated to my entire point. Good job on missing it.

      --
      You mad
    39. Re:So... what ARE those needs and preferences? by Duradin · · Score: 1

      Ax Battler in Golden Axe
      Altered Beast (can't recall/find the name)
      Zangief of Street Fighter

      Three is a few, isn't it?

    40. Re:So... what ARE those needs and preferences? by Yaroslavna · · Score: 1
      @ Sycraft-fu and others that replied,

      Thanks for the thoughtful replies. I think that Vanderhoth is right, it's that the violence feels targeted because of the the context it's in (the naked and spreadeagled women on tables and the implications therein vs guards killed cleanly and clothed) that make the women stand out. Same for the prostitutes in GTA.

      On the other hand, I was also put off by the cop killing in GTA, so maybe a further examination is due, as you say.

      PS Farmville is not a game, it's a time tax on people who like to click the mouse. :P The only worse "game" is Fish Wrangler.

    41. Re:So... what ARE those needs and preferences? by misexistentialist · · Score: 1

      Blame evolution. Some species have males that are identically or even more attractive than females, but not homo sapiens. A game with naked men or Justin Bieber in a hoodie: which would females actually buy?

    42. Re:So... what ARE those needs and preferences? by Reservoir+Penguin · · Score: 1

      But rape is funny! Please do not ruin my games with your girly PC bullshit.

      --
      US-UK-Israel: The real Axis of Evil
    43. Re:So... what ARE those needs and preferences? by hedwards · · Score: 2

      As opposed to the rampant objectification of men in the popular media? I do have to wonder why it's suddenly such a big deal when it adversely affects women. Mind you that in the US women make up slightly more than half the voting population and have all sorts of rights and protections which don't apply to men.

    44. Re:So... what ARE those needs and preferences? by supersloshy · · Score: 1

      Sounds like you'd enjoy a good deal of the games made by Nintendo, like Zelda, Mario, or Metroid, especially Metroid because Samus (main character, female) isn't really used as an excuse for T&A except in Smash Bros and a *little bit* of Metroid Other M. Nintendo isn't really the kind of company to make games with lots of T&A, and it really shows. I for one, as a man, really appreciate that they're more mature than a lot of other game designers in the game industry.

      --
      "Our country is not nearly so overrun with the bigoted as it is overrun with the broadminded." -Archbishop Fulton Sheen
    45. Re:So... what ARE those needs and preferences? by DreadPiratePizz · · Score: 1

      "Would you play completely through a game that had half naked men and only men that were half naked in it?"

      If it had good mechanics and was fun, yes.

    46. Re:So... what ARE those needs and preferences? by Requiem18th · · Score: 1

      Right and wrong, but mostly wrong. While you are right that most game modelers and designers are male and put attractive girls in the games because of that, part of the reason males aren't half naked is that --for reasons far too long to discuss here-- nakedness itself, goes better in females than males.

      But if you think that these males aren't attractive and aren't sexualized and lusted after by girls (and gays), pay a visit to pixiv and deviantart an make a search for final fantasy or kingdom hearts (or just for kicks, Metal Gear).

      And there is nothing wrong with that.

      --
      But... the future refused to change.
    47. Re:So... what ARE those needs and preferences? by Requiem18th · · Score: 1

      But women, in general, DON'T want to see men spread eagle. This is taking a pretty naive approach at gender equality.

      --
      But... the future refused to change.
    48. Re:So... what ARE those needs and preferences? by Zibblsnrt · · Score: 1

      Definitely agree that, if we're going to have WWII FPSes, the Eastern Front's hideously underrepresented except for Stalingrad. (Really, Russia is in general - a WWI eastern front game would be interesting, though going back to the original topic you wouldn't be seeing much in terms of women on the front lines then..)

      --
      "All that is necessary for evil to succeed is for good men to do nothing." - Edmund Burke
    49. Re:So... what ARE those needs and preferences? by flabordec · · Score: 1

      Interestingly enough GTA, which she complained about, gave us CJ (that's a lot more skin than you get by drinking hot coffee).

      --
      "I see undead people" Warcraft III - Necromancer
    50. Re:So... what ARE those needs and preferences? by shutdown+-p+now · · Score: 1

      If you're going to have soft porn in your game (no problem with that), at least balance the gender a bit.

      Given the recent developments such as various romance pairings in Dragon Age (even various single sex combinations), I think they're working on it.

    51. Re:So... what ARE those needs and preferences? by Unkyjar · · Score: 1

      Your first three paragraphs were awesome, concise and made the real point very clear.

      The last few paragraphs were confrontational and probably stopped him from getting the point by making him defensive.

    52. Re:So... what ARE those needs and preferences? by Unkyjar · · Score: 1

      I bet you never once asked yourself ,"Why are there no male prostitutes in GTA?" I know I never did, until just now.

    53. Re:So... what ARE those needs and preferences? by Unkyjar · · Score: 1

      And while there may be "hunky" guys, they are always portrayed as aggressive and dangerous, to be feared rather than sexual objects to be used and lusted after.

      Even the poses they have women take in most games are sexualized, with a lot of fanservice. Not very many positive role models for the girls that aren't meant to be seen as objects of sexual desire by the male players.

    54. Re:So... what ARE those needs and preferences? by Unkyjar · · Score: 1

      Can't kill the male prostitutes in GTA, can't pay them for sex either.

    55. Re:So... what ARE those needs and preferences? by Unkyjar · · Score: 1

      As opposed to the rampant objectification of men in the popular media?

      I'd be interested in seeing some examples of this.

    56. Re:So... what ARE those needs and preferences? by Broken+scope · · Score: 1

      Yeah, well after a while I've gotten tired of tiptoeing around the delicate sensibilities of an oppressed majority.

      I really just wasn't in the mood to deal with a comment thread requiring multiple well articulated back and forth posts where any even slight failure to articulate any part of my point completely would be used to justify dismissing my entire argument.

      Then even if I managed to run the gauntlet safely, there is still a good chance that my argument would be dismissed with "Gosh, why do you guys always have to complain about everything."

      And god forbid the rabid, gender essentialist or "everyone is already EQUAL!" crowd shows up.

      --
      You mad
    57. Re:So... what ARE those needs and preferences? by Sycraft-fu · · Score: 1

      Because the main character is male, and straight.

    58. Re:So... what ARE those needs and preferences? by Unkyjar · · Score: 1

      That's a reason for you to be unable to pay to have sex with male prostitutes, not for them to mysteriously be missing in the city.

    59. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 0

      I can tell you that eventually I got tired of seeing the dead women spreadeagled on tables in the Harem level of Diablo II and was alienated by being able to kill female prostitutes in GTA.

      Get over it. The "killing prostitutes in GTA" stink is so played out. In a GTA game you can kill all the black people you see. Or all the white people. Or all the males. Or all the females. Would it be more equal to make prostitutes bulletproof as one mows down all the men in the game?

    60. Re:So... what ARE those needs and preferences? by Anonymous Coward · · Score: 0

      No idea whether you've played Monster Hunter Tri (nor whether it is your sort of game), but that is one game that has some pretty obvious beefcake in the NPCs.

  13. GW and WoW by oakwine · · Score: 1

    Both are popular with women, relatively speaking. Been in guilds in both where women were significant in number and some of them influential. Couple of female Guild Masters, did wonderful job. (yes, we used Ventrilo; not fakes) No need to make games designed to attract females. Games are games are games. Only need to avoid elements in games that are offensive to most women. Much harder task is to remove online offensive language and adolescent crudity from players.

    1. Re:GW and WoW by syousef · · Score: 1

      Both are popular with women, relatively speaking. Been in guilds in both where women were significant in number and some of them influential. Couple of female Guild Masters, did wonderful job. (yes, we used Ventrilo; not fakes) No need to make games designed to attract females. Games are games are games. Only need to avoid elements in games that are offensive to most women. Much harder task is to remove online offensive language and adolescent crudity from players.

      Fuck off! Now show us yer tits love, and yer map o' Tassie!

      --
      These posts express my own personal views, not those of my employer
  14. Why do I care? by Velex · · Score: 4, Interesting

    Ok, I'm sure this is going to get modded to oblivion, but here goes.

    Why the hell do I care?

    When I dress up as a boy and go to work and have to deal with women who get bamboozled by basic Word features like tab stops, why do I care? If these women don't care about games or any other tech, why, as a guy, do I care?

    When I dress up as a girl when I get home and fire up Monster Hunter or BlazBlue or whatever I feel like playing, why the hell do I care what some other woman wants out of games? If other women don't want to play video games, why do I care?

    If women want to be "represented" in video games, they can get out GCC, SDL, and whatever else and make their own games. But they don't.

    Besides, the girls at work who do play video games are perfectly happy with Smash Bros from what I understand anyway. I don't like Smash Bros. Does that make me underrepresented in Smash Bros? Why should anyone else care that I don't play Smash Bros?

    Why do we all have to bend over backwards to try to get people who have no interest in our hobbies to be interested in our hobbies? They're just not interested, so why the hell should I care?

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    Join the Slashcott! Stay away entirely Feb 10 thru Feb 17! Close all tabs to prevent autorefresh!
    1. Re:Why do I care? by Anonymous Coward · · Score: 0

      Wait, are you transgender, or... I am confused.

    2. Re:Why do I care? by ctid · · Score: 1

      Unless you work in the games industry, there's no reason why you should care. However, the question that the games industry (or some parts of it perhaps) needs to ask is, "are we leaving money on the table?". If there is some part of the market that is not being addressed, there may be an opportunity for some developers.

      Why do we all have to bend over backwards to try to get people who have no interest in our hobbies to be interested in our hobbies? They're just not interested, so why the hell should I care?

      There's a big assumption in what you wrote but that does not matter if you're not working in the industry.

      --
      Reality is defined by the maddest person in the room
    3. Re:Why do I care? by icebraining · · Score: 1

      Maybe many women do want to play games, just not the existing types?

      I mean, let's suppose the game genres that interest you don't exist, only others. Wouldn't you be uninterested in games too?

      If women want to be "represented" in video games, they can get out GCC, SDL, and whatever else and make their own games. But they don't.

      Neither them, nor 99.99% of the male population.

      Why do we all have to bend over backwards to try to get people who have no interest in our hobbies to be interested in our hobbies?

      Who the hell asked you to? Jeez, why are these stories always viewed as attacks? Nobody said you should do anything.

      They're just not interested, so why the hell should I care?

      Are you a professional games developer? Then if the article is right, there's money to be made.

      If you're not, you don't have to care. Why the hell did you even open the submission?

    4. Re:Why do I care? by iRommel · · Score: 1

      yeh that post screamed cross-dresser..

    5. Re:Why do I care? by LordLimecat · · Score: 1

      There's a big assumption in what you wrote but that does not matter if you're not working in the industry.

      Given the number of women who play WoW, farmville, and other games casually, I would say that the folks who DO work in the industry have it figured out pretty well.

    6. Re:Why do I care? by Eivind · · Score: 1

      Maybe many women do want to play games, just not the existing types?

      Maybe. But do you seriously suggest that nobody, among the thousands of companies producing games, have come up with this unique insight ?

      Companies will make whatever type of games they believe are likely to be profitable. If few or no companies are making a certain type of game, it's cos few or no companies believe it'd be profitable to do so. In other words, they don't share your belief that women want to play those games. (atleast not enough to be willing to -pay- for it sufficiently that producing the game would be profitable.

      Now, it's possible you're right, and the entire game-industry is wrong.

      Possible, but not likely.

      Same is true for the fashion-industry, but in reverse.

    7. Re:Why do I care? by canajin56 · · Score: 1

      Maybe many women do want to play games, just not the existing types?

      Nope. The main thrust of the second linked article is that women DON'T like games made for girls. They don't like casual shit, they don't like Barbie Pink Princess Party 18, they don't like that shit. Sexist fucks like you are the problem. Sexist assholes looking down on girls and making pink shit for them, saying they are special delicate flowers and so they need things custom made for them. Every woman I know under 40 plays video games, and they play Zelda, Mario, Metroid, Final Fantasy (one even liked 12 and 13!) Half Life, Portal, God of War, Devil May Cry, Assassins' Creed etc. etc. Most of them don't like FPS games, mostly because there's no story, no plot, the game is 2 hours long, and then to go get your ass kicked online by 12 year old boys skipping school. That's why I don't play most of them, either ;)

      Then if the article is right, there's money to be made.

      Didn't read it, did ya. It says that gamers are equally men and women. There isn't money to be made unless the assumption is that women should, by virtue of being female, be playing MORE games than men. It's like saying "50 percent of movie goers are women. Movies are obviously not targeted at women, and that needs to change." Mentally retarded. Ya, women don't like pointless action T+A movies like Fast 5 just like they don't like pointless action T+A video games (Except that every female gamer I know loves God of War, as pointless an action game loaded with needless T+A as you're likely to find). If only there were other movies, like the kind that women are already watching because it's a non-issue? And just to reiterate, TFA is saying that women aren't playing casual games only, that a lot of them don't even like casual games.

      Anyways, the University of Illinois runs a games4girls compeition where teams of female university students make games. They don't make Bejeweled but more pink. They usually make sidescrolling platformers, shooters, and RPGs. AKA, just what guys make in amateur game design competitions.

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      ASCII stupid question, get a stupid ANSI
    8. Re:Why do I care? by DragonWriter · · Score: 1

      Why the hell do I care?

      If you are a game developer (a demographic that is conceivably part of Slashdot's "...for nerds" focus), you care about this kind of feature of the gaming market (ignoring, for a moment, whether this market analysis is convincing) because it reveals an opportunity for you to make more money if you take it into consideration.

      If you are anyone else, you might well not care about analysis of underserved audiences in the gaming market.

      Also, if you don't care, there is no reason for you to click into the thread and post a reply.

      Shorter: You're so vain, you probably think this thread is about you.

    9. Re:Why do I care? by icebraining · · Score: 1

      The main thrust of the second linked article is that women DON'T like games made for girls.

      No, the article says they don't like the existing/i> games made for girls. It does say they have different preferences and behaviors.

      Sexist fucks like you are the problem.

      I actually never taken any position, I was playing the article's advocate. I specifically said "if the article is right," because personally I have no opinion on the matter, since I actually know very few female gamers.
      If the article is sexist, it's not my fault.

      By the way, sometimes I am sexist (although I try not to be), but it's usually the other way around.

      Ya, women don't like pointless action T+A movies like Fast 5 just like they don't like pointless action T+A video games

      So women can have different tastes than men? You sexist hypocritical fuck.

    10. Re:Why do I care? by Anonymous Coward · · Score: 0

      I'd have to agree with you. Being a female gamer who only plays FPS, I have nothing to complain about the current games. Well, except for BO and it's shitty respawn points, and the new map packs being camping havens, and the inconsistency of registered headshots. Okay, I have a couple of complaints. But the 10th anniversary edition of Halo CE makes everything better.

    11. Re:Why do I care? by RyuuzakiTetsuya · · Score: 1

      Why do we all have to bend over backwards to try to get people who have no interest in our hobbies to be interested in our hobbies? They're just not interested, so why the hell should I care?

      Because women make up over 50% of the population.

      I don't think that you could quantify what needs to be changed, it's a bigger problem than a marketer and a marketing department should be taking on.

      --
      Non impediti ratione cogitationus.
    12. Re:Why do I care? by Reservoir+Penguin · · Score: 1

      Pics?

      --
      US-UK-Israel: The real Axis of Evil
  15. Never Pleased by RivenAleem · · Score: 5, Funny

    Duke Nukem Forever was all about women. What more do they want??

    1. Re:Never Pleased by Anonymous Coward · · Score: 0

      This was really funny +1

    2. Re:Never Pleased by rwa2 · · Score: 1

      In Soviet Russia, girl gamers play YOU!

      Or at least they get paid virtual currency for it. Are these hookup services catering to the "need" for girl gamers to capitalize in the "oldest profession" style? Is this an overall good trend in getting the industry to pay more attention to girl gamers, or will it only detract from gender equity? Discuss.

    3. Re:Never Pleased by Anonymous Coward · · Score: 1

      In all seriousness, they've already got Ms. Pac Man. Female protagonist (*) and extra fashion items in one game, what more do they want?

      (*) Though I'm still personally suspicious that Ms. Pac Man is really just Pac Man in drag.

    4. Re:Never Pleased by hedwards · · Score: 2

      Probably just mad because they could never get a guy like Duke to be interested in them, no matter how many times they shake it.

  16. I'm commenting and I think I like it by Anonymous Coward · · Score: 0

    So it isn't that they aren't making games that appeal to these market but more that they are ignoring female gamers views when it comes to game design as the core market is male.

    This article mostly showed me I want to play the same games as women :P

    Maybe they should do more analysis on men as I imagine many men like single player, story/character driven games.

    Or maybe it is just me :(

  17. ignorants by Anonymous Coward · · Score: 0

    Maybe if you ignore them, they will go away?

  18. Games are fine, change society by Anonymous Coward · · Score: 0

    And what are "girl games"? Oh yeah, let's go after the stereotype and make games based on relationships/drama/romance or whatever.
    I know many girls who play video games, and their favorite games are usually the ones that are "marketed for men". They also like the sims and whatever but when I ask what is their favorite games we get the same answers that guys do, CoD, portal and the like.
    Also there aren't that many male oriented mainstream games, girls enjoy playing halo as much as any guy, blowing shit up is fun for everybody
    The only problem I see with girls gaming is social. One girl that I know has to play videogames when her boyfriend is not around because he wants her to be "feminine". What the fuck? I guess society expects gamers to be guys and girls do house stuff or gossip with other girls or some other shit like that.

    In medieval times most societies based on religion believed that women could not have orgasm and could/should not enjoy sex. Most women at the time kept their thoughts to themselves and since men knew no better they just thought that orgasm were a male privilege or whatever. The same thing kind of happens right now, men just assume that girls don't like the same thing that man do, but while some don't most don't even get to experience video games because society doesn't lead them to go play them.

  19. Men aren't catered for either by Warwick+Allison · · Score: 1

    What hope is there for studios understanding women when their understanding of men is that all we need is ever bigger guns and gore? I'm so sick of seeing the current unending stream of military games. Yawn!

    So attempts to "target" women as an audience will be just as woefully patronising and base. Maybe a pregnancy game, eh? That's what all the girls want while all the boys want to go kill people.

  20. Re:sounds like their needs are addressed quite wel by Anonymous Coward · · Score: 0

    I find that 50% figure highly dubious, surely they meant to say 50% of the potential market (i.e. 50% of people). If it's true and 50% of the gamer market is women then clearly their needs are already being catered for (people don't tend to buy things consistently unless they meet their needs or wants) and to say we need a special category of games for women is just patronising on behalf of the author. Besides, how many times have we seen this same story over the years - at least a dozen since I started gaming in the 80's. Either women don't want different games to men, or they largely arent interested in games, or they just needed the right medium (men tend to be better at focusing on one task for a long time, traditional games suit them, women tend to prefer multitasking, games that you can drop in and out of easily al la farmville, tend to suit this play style).

  21. So explain Nintendo? by itsdapead · · Score: 2

    I see plenty of TV adverts for games that are very clearly aimed at women - Nintendo in particular has made a big push in this direction (and families, and older people of both sexes). I'm not qualified to say whether these really meet the needs of women, but its clear that the manufacturers think they do.

    Presumably TFA has some narrow definition of gaming that excludes casual games, Sims-a-like, pet simulators, fitness trainers, online bingo etc. That just leaves one of this year's biggest game releases (Portal 2) which featured a female protagonist, and a female (ish) big bad making bitchy comments about our hero's weight.

    Now, if it turns out that women are rejecting this pink fluffy stereotypical family-friendly stuff, and want more subtle changes to game design, that's a different story.

    Perhaps Duke Nukem would have got a better critical reception if they'd taken a tip from the "Smack my Bitch Up" video and, right at the end, panned the camera round to reveal that Duke was actually a woman...?

    --
    In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
    1. Re:So explain Nintendo? by weeboo0104 · · Score: 1

      Get that 1-up!
      Smack my Peach up!

      My wife was never into 1st person shooters. Frighteningly enough, she WAS into Mortal Kombat Armeggedon. The sadistic creativity she showed while playing it was light-years beyond what my buddies in college showed.

      --
      It is easier to build strong children than to repair broken men. -Frederick Douglass
  22. Men Remain the Ignored Audience In Female Fashion by Anonymous Coward · · Score: 1

    like seriously... i am 6 feet and 7.6 inches and my feet wont fit in those pretty shoes...

  23. Same for movies, tv shows, books, etc by Anonymous Coward · · Score: 0

    Nobody is going to make AAA games for women. Why not? Ask the movie studios why there aren't any movies for women with budget of $150 million. Same goes for tv shows that cost more than $2 million per episode and so on.

    My theory is that unlike men, it is so difficult to nail down what they like. Just look at how much clothes change for women over the years compared to men.

    1. Re:Same for movies, tv shows, books, etc by jellomizer · · Score: 2

      Men are easy, you just need to have these three letters and add letters to the end BOO,
      M
      BS
      TY
      MERANG...

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  24. Move along, nothing to see here. by Ross+R.+Smith · · Score: 2

    Without being sexist, there are definitely games out there that are more suited to either males or females, but they don't outright say it on the box. From my experience, more males seem to have embraced playing games such as Football(soccer) games, FPS games and heavy RTS and other strategy games, females are definitely more prevalent on other types of games such as MMORPGs (In a decent sized guild, a large section of the playerbase are normally women), Simulators such as The Sims and Farmville and adventure type games.

    It's the content of the games that is the problem. The majority of women are not interested in guns and tanks and explosions such as the large majority of men really wouldn't care to design and build a farm. I definitely don't think that any man or woman wouldn't play a game purely because it wasn't designed specifically for them, that's just silly.

    There are games where women, by design, aren't featured in games (Such as WW2 and other war games where women in the army were either non-existent or low in numbers). I don't think because of this women would just stop playing it, it doesn't work like that, I've talked to quite a few females while playing RTS games, that's just what type of games they like.

    There are many games with a female hero/antagonist but going further than that to specifically tailoring it to women would alienate a large portion of the fanbase. I am aware that it notes female gamers as being 50% of all gamers but I personally don't see playing the occasional browser-based flash game as 'gaming' and a 50:50 share is definitely not prevalent in the majority of games online.

  25. Re:hi by Anonymous Coward · · Score: 0

    Looks like the Goatse guy got a new job.

  26. Re:sounds like their needs are addressed quite wel by beefmusta · · Score: 5, Insightful

    Unless, of course, 50% of the gamers (the women) flock to a medium which they don't like.

    Exactly. From TFA:

    "Market representation for women has grown to 50 percent overall, with console use rising significantly in the past two years"

    Apparently, we're supposed to think that somehow this demonstrates that female gamers are being ignored and not getting what they want.
    Next they'll tell us that women are being forced to play games against their will.

  27. Misleading by Lysander7 · · Score: 1

    What this article doesn't address is what comprises a "gamer". Someone that has an Angry Birds app or plays Farmville for a certain amount of time, by the standards of most studies, is a "gamer". If you were to eliminate those and focus only on those that either play their consoles regularly, or "actual" computer games, you'll find the female to male ratio will drop drastically, thus explaining why they're the underrepresented demographic in video games.

  28. What about the Mighty Market? by Dr.Syshalt · · Score: 1

    If there is a demand for some kind of games - there will be an offer. In a short time - especially considering the current game market saturation. If there are no games of some particular kind - that means that the demand is way too low to be on the radar of publishers, or even independent studios.

  29. Re:tackle the root of the problem, not the symptom by MareLooke · · Score: 2

    It's also not generally accepted for women to play games. I know my sister gets serieus omgwtfbbq reactions when she mentions she's off to a lan party with some friends to play (among other things) Unreal Tournament. While a lot of guys are (once they've recovered from the shock) like "MARRY ME!" usually girls respond like "You stay where you are while I walk backwards to the door. Slowly. Don't make any sudden moves." Seems to me like it's a bit like coming out of the closet, everybody knows it exists, but you'll get shunned over it anyway.

    Now I'm willing to accept that she's an exception (and/or I live in a pathetically retarded country in this respect) for playing shooters but if the forums about RPGs/Action adventures are any indication there's quite a few women playing those and there's not usually complaints about the game being "designed for men" (there is, sometimes about lack of romance options for women, but this is something that's improving itself, if there's an audience then there will be (changes to the) product.

  30. Pretty much my feeling by Sycraft-fu · · Score: 5, Insightful

    Games are for fun, so that women are playing them says they are having fun with them.

    To me it just sounds like whining. If there are specific things that need to be done differently to attract women to gaming, let's hear them. However just saying "Oh they aren't good for women," sounds like bitching without evidence to me.

    The only thing they list in the article "For instance, they are much more likely to prefer to play solo than men, and play games for less competitive and more narrative- and character-driven reasons." is stupid. Why? Because we HAVE plenty of games like that, and there is no reason that ALL games should be like that.

    To me what that says is "Women tend to like single player RPGs more than multi-player FPSes." Ok, wonderful. Turns out there are plenty of those. The market is being enough for both kinds of games, and in fact for more than that.

    I also question that one since story driven, single player games have been around for much longer. While competitive multi-player games are popular, they are new. For many a year single player was the big thing (because we lacked the Internet), yet fewer women were in to gaming.

    I personally think any lack of women in gaming (which I've not observed, lots of women play games in my experience) is more cultural/mindset than anything else. Women feel like gaming is not something they should do, so they don't. That isn't the sort of thing different kinds of games really can fix.

    So if things really need to be done different, well let's hear it then. However all I see here is bitching that amounts to "Girls don't like online FPSes." To that I say:

    1) So what? There are plenty of other kinds of games. We can have games for all kinds of people, not every game need to be targeted to every person (as such a thing would fail).

    2) Says who? Though far less common then men, there are women who enjoy shooties plenty well.

    1. Re:Pretty much my feeling by Anrego · · Score: 1

      I don't think it's just whether there is a storyline or not, or how focal it is, but also the contents of said story.

      There are lots of exceptions, but in general there is a fairly clear list of "things women prefer" and "things men prefer" in their storylines and characters. We see this not just in games but in other media (books, movies, tv shows). The problem is that trying to make the gaming equivalent of a "chick flick" would be a PC nightmare.

    2. Re:Pretty much my feeling by AmiMoJo · · Score: 1

      The Sims is one of the most popular games of all time with women. It is co-operative, non-violent, and social. These are things that are not at all common in games. Even aside from FPS and fighting games most sports games only have competitive multi-player modes, most strategy games are about conquering rather than building a pleasant society. Music based games are popular with girls, but not many of them have co-op modes.

      Farmville is popular because it appeals as much to women as to men. You get to build and maintain something, and do it socially because it is tied to Facebook. There is no real competition, not even any winning or losing... I'm kinda surprised that there is no Wii version.

      It isn't rocket surgery, just a lack of imagination on game developers part IMHO.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:Pretty much my feeling by Anonymous Coward · · Score: 0

      It's called "The Sims".

    4. Re:Pretty much my feeling by NRISecretAgent · · Score: 1

      Yeah, I get the impression that whoever did this article is just pissed that they don't have a female Master Chief model for the main game. Note: You can play as a female character model in the multiplayer. There are plenty of games that are catering to women (uhhh Gears of all games is putting in female playable characters into the story). Just because women aren't in EVERY game doesn't mean they're being ignored. ESPECIALLY since I'm not sure people want to see women getting shot at, maimed, killed, and whatever else. I'll be honest, it was a very unnerving sensation at first to chainsaw through Anya in Gears 3 and it's something I've done to locust and gears alike many times.

    5. Re:Pretty much my feeling by LordLimecat · · Score: 1

      It is co-operative, non-violent, and social. These are things that are not at all common in games.

      One of the most viral games out there, Minecraft (and I suppose its newer counterpart, terraria) ARE co-operative, non-violent, and social. World of Warcraft remains one of the most popular games out there, and hits 2 of those points strongly-- are there many games that require as much cooperation or social interaction as an MMORPG? What about MapleStory, or any of the zillions of other korean MMOs out there (strong cooperation, role-playing, social interaction)?

      A shortage of good games that appeal to women, we do not have. If all games arent like that, well, I dont see diversity as a bad thing.

    6. Re:Pretty much my feeling by Sycraft-fu · · Score: 1

      I think they are more common than you think, you just may not be looking for those kinds of games. The only one you are right about is co-op. There isn't a lot of co-op play. That is primarily because it is somewhat difficult to design. Co-op only games don't tend to do that well on the market. However taking a single player game and adding co-op isn't as simple as just adding another player, it requires a lot of reworking and rebalance.

      In terms of non-violent builder type games, there are plenty. Not only are their ones that are dedicated to that (like say Cities XL 2011), many games have a mode for things like that. In Civilization you can lock things to an "always peace" setting and require victory only through diplomacy, culture, space race, and so on. You can play the game in the style that suits you.

      To me it doesn't seem like lack of imagination, it seems like maybe that isn't all that people want. Games like you describe exist and do well. The Sims is an excellent example, they put out expansions for that game like no tomorrow. Most top selling games are lucky if they get two expansions, the Sims gets like 50 per version. However there are other games too, and that's fine. There can and should be more than one kind of game out there.

      So if you want games that are non-competitive, those exist. Social? Those exist (now more than ever with MMOs). Non-violent? Same deal. If you want all those in one package, you can have that too. However if you want all those in all games, well then no, you can't have that because not everyone wants that, including women.

      My view on the game market, being someone who enjoys all sorts of games and who gets their primary entertainment from games, is that there are games for all sorts of players out there. You name the kind of game you like, you can find it. However the corollary to that is that not everything will be your kind of game. If you have only one sort you like you'll find there are plenty that are not for you.

    7. Re:Pretty much my feeling by Anonymous Coward · · Score: 0

      The Sims is one of the most popular games of all time with women. It is [...] non-violent [...].

      Clearly you've never deliberately caused one of your Sims to set their kitchen on fire, then walled up all the exits so they have to run around inside a burning room with no way out...

    8. Re:Pretty much my feeling by Chris+Mattern · · Score: 3, Funny

      Minecraft (and I suppose its newer counterpart, terraria) ARE co-operative, non-violent, and social.

      Non-violent? Sssssss....

    9. Re:Pretty much my feeling by Anonymous Coward · · Score: 0

      Non violent?

      The many Sims I have sacrificed in order to get enough tombstones for my graveyard might disagree with you... ;-)

      Other than that, I agree with what you said...

    10. Re:Pretty much my feeling by Anonymous Coward · · Score: 0

      Except that we also like to play the so-called Triple-A titles, and those rapidly seem to be moving away from single-person RPGs because that's 'not what sells' or something.

      Take the Mass Effect series. Liked the first one primarily for the story, but I also didn't find the combat particularly alienating. Hell, I'm crap at shooters and find them annoying, but ME1 was forgiving enough in its mechanics that my skill didn't really matter. It was an enjoyable experience.

      The second one removed some of the pure RPG elements (I like micromanaging character stats and inventory, but both of those effectively got stripped out) in favour of upping the pew-pew factor so they could draw in more of the CoD crowd. They removed character-driven skill and replaced it with player-based skill, so even on Casual I got hammered - but it rewards people who like to compete with themselves and who bitch that 'Insanity's too easy' (and who inexplicably don't ever want the same game to be easy for someone else), so whatever. The conversations with squaddies, including the romances (an area BioWare always fleshed out before, even if it could be of uneven quality), were pared down to nearly nothing for most characters - if they were a potential romance, they had virtually nothing to say unless you romanced them, and none of the romances were particlarly conversation-based. Instead it was a 'talk me into the sack' scenario. Unlike the first one, the game practically screamed that it had been designed for a teenaged boy who's heavily into shooters, rather than either A) a mature gamer, or B) a female gamer.

      tl; dr Don't dismiss claims that game companies aren't really trying to woo female gamers.The triple-A's in particular seem to be moving more towards competitive (either against the self or against others), combat-heavy games with solo male protagonists and females who serve as eye-candy. Also, game designers, please stop shitting up the RPG games some of us do like with shooter crap. There are already a boatload of shooters - the genre doesn't need to eat the nominal action/RPG titles too.

    11. Re:Pretty much my feeling by mcgrew · · Score: 1

      Back in the Quake II era, there was a "nudechick" skin for it. Hard to lose using that skin, unless you were playing against the PMS clan (those ladies could frag like nobody's business) or ran across another female gamer (and there were a lot more than most people realized). I considered that skin a kind of a cheat.

      I had a Coconut Monkey skin I got from PC Gamer (back before PC gamer got bought out and started sucking), and stopped using it when I discovered that some folks didn't realise that the coconut monkey was a player and not a prop.

      My favorite was the Baal skin, even though it was so big it was hard for someone shooting at you to miss. It was so big and ugly people would actually turn and run rather than shoot when they saw it, but I never considered taking advantage of someone's cowardice and stupidity as a cheat.

    12. Re:Pretty much my feeling by mcgrew · · Score: 1

      How many cooperative board games or card games are there? Games are about competetion -- all games, whether football, baseball, tennis, or Monopoly. If it isn't competetitive, it's not a game, it's a puzzle. The only games that are cooperative are team games, and even those are competetive.

    13. Re:Pretty much my feeling by AmiMoJo · · Score: 1

      Games like Cities and Civilisation are not really what I meant. The Sims was popular with girls because it was social, where as those games are more about the mechanics of cities and nations.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    14. Re:Pretty much my feeling by operagost · · Score: 1

      I don't know about Q2, but in Q3 the hit box was the same size regardless of the skin. Naturally, it was still a bad idea to use a big one because you were more visible.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    15. Re:Pretty much my feeling by zeroshade · · Score: 1

      Solitaire. That's a game that's not competitive. RPGs are games that are not competitive.

      Though one could argue that the competitiveness is in one's success at the game and the ability to point and say "look at what I accomplished"

    16. Re:Pretty much my feeling by Daetrin · · Score: 1

      That sure is a nice non-violent game you have there. It would be a shame if anything happened to it...

      --
      This Space Intentionally Left Blank
    17. Re:Pretty much my feeling by cgenman · · Score: 2

      I've spoken to quite a few other developers about the mythical "attracting the female audience." And on a pragmatic level, it seems like there really are only about two things one can do:

      1. Avoid sexist jokes or other red flags turn female game players away.
      2. Make a great game.

      That's pretty much it. Any other stereotypes that get thrown into there degrade quickly into generalizations into which most people don't fit. And quite frankly, it's hard enough to make a game worth playing without trying to target a demographic so broad that you might as well just say "people." If you avoid male monoculture by in your office by finding a few talented female developers, #1 winds up greatly reduced.

      Now, making women feel welcome in gaming culture is a different thing. A big part of that is voice chat online, and that is a huge problem we're all trying to solve.

    18. Re:Pretty much my feeling by cgenman · · Score: 1

      most sports games only have competitive multi-player modes

      Actually, team based sports games were some of the first co-op multiplayer games out there. Madden has rocked co-op since, I believe, 1990. Online co-op is a different thing which has been coming online more slowly. But local co-op has been core to most sports franchises since the 80's.

      Music based games are popular with girls, but not many of them have co-op modes.

      I'm going to have to disagree with you there, too. All *band and guitar hero games are co-op. Singstar and Karaoke Revolution are inherently co-op. DJ Hero had some co-op ness about it. The dance subgenre are technically competitive, though they're not usually played that way. Making music is an inherently co-op activity. You have to really go out of your way to make it feel competitive.

    19. Re:Pretty much my feeling by Omestes · · Score: 1

      Perhaps toning down the misogamy in games a bit would help. The more "mature" a game is marketed, the more it is marketed solely to 13-14 year old boys (often with retarded social development). If I was a female I probably wouldn't want to play something that degrades me, objectifies me, and uses my gender as a joke or tool for masculine empowerment. Actually as a male gamer past a certain age, these features get very old as well. (i.e. in gaming: mature == adolescent boy)

      Most "mature" games for "gamers" fall into this trap. Further, basically all of them have some sort of uber-macho, testosterone cartoon, protagonist, which also probably isn't something that most women can, or want to, connect to.

      Duke Nukem is a good example of this. When the original came out I was within the "mature" demographic, and I found the humor awesome. With the new one I'm in the "just plain old" demographic, and I find the humor distasteful (not in the "edgy" sense), and just plain tiring. Further, it is just a distraction hoping to cover the fact that the actual game itself is about as shallow as the humor.

      If more studios decided to excise or minimize these elements; gaming as a whole would benefit greatly. I've always found it odd that most gamers are in their 30's, but most games are made for 15 year old children.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    20. Re:Pretty much my feeling by Totenglocke · · Score: 1

      ESPECIALLY since I'm not sure people want to see women getting shot at, maimed, killed, and whatever else

      I dunno, every time I hear some idiotic feminazi crap like this article, it makes me want to see the author of such blatantly bogus crap be maimed and tortured....

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
    21. Re:Pretty much my feeling by Gaygirlie · · Score: 2

      Being a female gamer myself I gotta say I really agree with your post. Especially "I personally think any lack of women in gaming (which I've not observed, lots of women play games in my experience) is more cultural/mindset than anything else. Women feel like gaming is not something they should do, so they don't. That isn't the sort of thing different kinds of games really can fix." seems to me to be the single biggest obstacle. Even among my friends I have girls who simply don't play games because "it's a guy thing."

      I personally have never really cared about conforming to social standards or other people's opinions so I've been a happy camper myself. 2 of my ex-girlfriends and the current one are all gamers themselves too, and all happen to be of the type who doesn't follow fashion and trends and don't really care that much about what other women think of them. That to me seems quite a clear indicator that it's all about the society.

    22. Re:Pretty much my feeling by Duradin · · Score: 1

      "ESPECIALLY since I'm not sure people want to see women getting shot at, maimed, killed, and whatever else."

      Not going to see that go away until we solve the "equal but more equal" problem. To use a Stalin quote "Killing a woman is a tragedy, killing men is a statistic."

    23. Re:Pretty much my feeling by thesandtiger · · Score: 1

      As a woman, I liked the sims not because of the social elements, but for the fun of building a beautiful home with white picket fences, lovely artwork, gorgeous finishings, and a well manicured lawn and garden, 50 bar-b-q grills, populating it entirely with a family of children, and then removing all the doors to see what happens.

      --
      Since I can't tell them apart, I treat all ACs as the same person.
    24. Re:Pretty much my feeling by demonbug · · Score: 1

      I don't know about Q2, but in Q3 the hit box was the same size regardless of the skin. Naturally, it was still a bad idea to use a big one because you were more visible.

      It was. The skin/model didn't actually matter, the hit box was still the same. Though it could be advantageous to have a smaller skin, just because people thought they actually had to hit the model instead of just near it.

      I think this was also true for Unreal Tournament, although I have the feeling that the War Cow skin had the hitbox turned on its side or something - at least, people always seemed to have trouble hitting me when I used it.

    25. Re:Pretty much my feeling by thrash242 · · Score: 1

      Have you played Minecraft or Terraria?

      Combat is a significant part of the core game of Minecraft. People tout it as a pure sandbox, but the main game mode sends monsters to kill you every night and all the time underground.

      I've only watched a trailer of Terraria, but it seemed like about 80% of the trailer involved people swinging swords at monsters.

      Either you don't know what you're talking about, or you don't have the

    26. Re:Pretty much my feeling by Sycraft-fu · · Score: 2

      I've observed the same kind of development on the male side of things over the last 20ish years. When I started playing games, in 1986, I was odd to be doing so. It was only the "nerds" that played games. Normal boys weren't in to that kind of thing. I was odd for wanting to play computer rather than sports. Today? Nothing odd at all about being a gamer. People would probably be more surprised if I told them I didn't play games, being 31 and male.

      Younger (as in under 40 or so) men all seem to play games. The kind and amount varies, of course, some people (like me) love it and play a lot, others play occasionally, but it is a very socially accepted thing.

      Women just seem to be behind to some extent. Being a gamer isn't ok for some women. Many of those women actually play games, like Facebook games or phone games, but tell themselves they are really "video games" and so don't count.

      With time, hopefully, everyone will appreciate that games are a very valid form of entertainment just like TV or books and if you enjoy them, you should play them. Gender, age, etc don't matter, do what you like. There aren't "girl games" and "guy games" there are all different styles of games, RPG/FPS/strategy/simulation/etc and you play whichever ones you like. Girls can play Battlefield 3, guys can play The Sims 3.

    27. Re:Pretty much my feeling by Anonymous Coward · · Score: 0

      I guess they're also trying to say that all men like online multiplayer FPSes. I don't. There are plenty of men who have the same tastes as women and vice versa, seems this article is ignoring that.

    28. Re:Pretty much my feeling by jrumney · · Score: 1

      Now, making women feel welcome in gaming culture is a different thing. A big part of that is voice chat online, and that is a huge problem we're all trying to solve.

      Reading the GP comment about women preferring single player games, it was immediately obvious to me that there must be reasons behind this that can't be put down to women's choice. In pretty much everything else in life, women have a more social approach than men. That they don't in gaming is probably more a reflection of the adolescent male hormones running rampant in online gaming worlds, without the social control of embarrassment that you get in face to face interaction.

    29. Re:Pretty much my feeling by AP31R0N · · Score: 1

      "So if things really need to be done different, well let's hear it then. However all I see here is bitching that amounts to "Girls don't like online FPSes." To that I say:

      1) So what? There are plenty of other kinds of games. We can have games for all kinds of people, not every game need to be targeted to every person (as such a thing would fail)."

      Ah, but we MUST have proportional representation in all things and all categories. If blacks are underrepresented in CompSci degrees then CompSci programs are racist. If blacks aren't interested in CompSci they must be forced into it.

      If women aren't playing FPSes, it must be due to the misogynistic maleocracy pushing them away. FPSes must be required to allow players to wear skirts, make up and have spaces to decorate while talking about their feelings. Clearly men don't include these things in shooters to exclude women.

      *sigh*

      --
      Utilizing the synergization of benchmark e-solutions to pre-workaround action items!
  31. Killing pixels... by Giovanny · · Score: 2

    My wife has a Wii and a couple of games on my PS3. She says she's a gamer but I haven't seen her touch a controller in nearly a year with the exception of when we play Rock Band together. I would absolutely LOVE it if she was into COD or some-such. We would so be killing pixels together... But I doubt that would ever happen because men and women, despite exceptions to every rule and so on, are fundamentally different. Men = hunters. Women = gatherers. Although I think things are (very, very, very) slowly shifting, we have evolution to thank for the lack of females who are hard-core gamers as most hard-core games are tasty-violent with a freakin' laserbeam.

    --
    Life is sleep. Death is a dream. Wake up.
    1. Re:Killing pixels... by Wyrd01 · · Score: 1

      Men = hunters. Women = gatherers.

      Sounds like there is potential for a co-op, Real Time Strategy game here. I tried to play Starcraft 2 recently and I'm just not fast enough, (ADD enough), to keep jumping back and forth from my main base, to my other base, to my army in the field, to my other army in the field and back again. If my wife could be building our bases and gathering resources on her screen that would free me up to build our army and focus on them and their battles without falling behind in either aspect.

    2. Re:Killing pixels... by FunkSoulBrother · · Score: 1

      Men = hunters. Women = gatherers.

      Buy your wife animal crossing for the Wii. Mine was hopelessly addicted.

      You can still hunt fish in it. :-)

      (she can 'gather' fish in it). Fun for all.

  32. I know by Dunbal · · Score: 4, Funny

    They need to take their games and add a virtual clothes rack and clothing store, where you can buy boots and other little items for your avatars. That way an additional challenge is presented: "Hmmm, should I spend this billion ISK on a Carrier class starship, or should I spend it on a silly looking monacle for my avatar?". The women, of course, will choose the clothing. And the men will choose the big pew pew ships. And so the game will be much less frustrating for women because they will still get pwned, but at least they will die stylishly.

    /incarna rant

    PS: All the women I know prefer big guns over pretty boots any day.

    --
    Seven puppies were harmed during the making of this post.
    1. Re:I know by Anonymous Coward · · Score: 0

      Depends on the size of teh boots.

    2. Re:I know by RivenAleem · · Score: 2

      My Soon-to-be-wife will only play one computer game with me, Borderlands. The reason being, she can shoot and play around with me, but it things get out of control (swamped by bandits) she knows she can just cover her eyes and panic until I've killed them all. If you ask her what her favourite part of the game is, she'll tell you:
      "Opening the boxes and finding items"

      She's not mentally deficient in any way (I think) it's a simple case that she finds it more enjoyable to run about with me looking for the powerups while I worry about where she should put talents, what quest we're on and where the boss's weakpoints are.

      Funny thing is, though, when we were nearing the end of the first playthrough, she was surprisingly good at the game, often thinning out a field of baddies with a sniper rifle before I could close the distance for shotgun use.

      They definitely get different forms of enjoyment out of games that we do. The kind of game that will appeal to both genders is one that offers a reward that both genders values. Which is why Farmville/The Sims or such games are so popular to both, you can tailor the rewards to your own liking.

    3. Re:I know by RenHoek · · Score: 1

      I'd pay big ISK for a dapper tophat and monocle. :)

    4. Re:I know by WillAdams · · Score: 1

      Actually, Valhalla Knights: Eldar Saga for the Wii has an extensive equipment / customization setup, and the enhancement of equipment is flexible enough that one can make aesthetics the driving force in equipment selection.

      As a bonus, the customized character is used in all cutscene animations.

      If only the game interface, graphics, sound-effects and story were better.

      William

      --
      Sphinx of black quartz, judge my vow.
    5. Re:I know by tecnico.hitos · · Score: 1

      You say that as if it doesn't happen already. Not only a lot of games have loads of purely cosmetical items, but MMOs and console online services sell them for real money.

      --
      The good, the evil and the vacuum tubes.
    6. Re:I know by Jedi+Alec · · Score: 1

      Same. Especially considering I hardly enter lowsec and thus have very little use for a carrier anyway ;-)

      --

      People replying to my sig annoy me. That's why I change it all the time.
    7. Re:I know by Anonymous Coward · · Score: 0

      So gaming is the exact opposite of the beauty industry. Sure there are things available, but a man who spends more on a haircut than a new release game is no man in my book.

    8. Re:I know by Anonymous Coward · · Score: 0

      They need to take their games and add a virtual clothes rack and clothing store, where you can buy boots and other little items for your avatars. That way an additional challenge is presented: "Hmmm, should I spend this billion ISK on a Carrier class starship, or should I spend it on a silly looking monacle for my avatar?". The women, of course, will choose the clothing. And the men will choose the big pew pew ships. And so the game will be much less frustrating for women because they will still get pwned, but at least they will die stylishly.

      /incarna rant

      PS: All the women I know prefer big guns over pretty boots any day.

      Ha ha.. you said isk I know that game.. I showed my wife the amazing graphics and my character walking in station yesterday and she goes.. "you think I care about eve.. " she just wants to watch singing and dancing competitions on tv.. but she pro ahoy loves uncharted more than I do

    9. Re:I know by JarinArenos · · Score: 1

      The complaint was mostly on the scale of the transactions (i.e. anything but "micro"). But it was also fairly offtopic. And so is this, I guess.

  33. Someone explain to me... by Terranex · · Score: 1

    What special 'needs' do women have in gaming? Most of the women I know love playing Halo, GTA, TF2, L4D, Mortal Kombat, all the games I love to play myself. As far as I'm concerned those are games made for men and women, what do women need that they don't provide?

    1. Re:Someone explain to me... by Dunge · · Score: 0

      Exactly

  34. Flamebait by Anonymous Coward · · Score: 0

    This story exists only to be provocative and get viewers.

    In other news:

    Men ignored by makeup market.
    More moob compatible bras required to fill growing need.
    Men petitioning for the allowance of one day a month to be total a-holes and get away with it.

  35. Re:Misleading? Try reading! by idle_ether · · Score: 1

    if you read the story, rather then just the slashdot mention you'd have seen that they did break it down into console use and casual vs non-casual gamers where the rate was still 40% non-casual gamers.

  36. The community by feidaykin · · Score: 3, Insightful

    I think the biggest barrier for entry for women gamers isn't the games themselves, but the gaming community. We all know of The Greater Internet Fuckwad Theory, but women get presented an even uglier side of online gaming. This site has some good examples: http://fatuglyorslutty.com/

    It seems the moment a female gamer reveals her gender she's automatically the target of the most vile and despicable comments the online community has to offer. Granted, most gamers are thick skinned and can brush this stuff off. But it makes me wonder how many women have tried playing a game, had an experience similar to the ones at the site above, and gave up entirely. It would be nice if the online community were a little friendlier. We would all have more fun that way, regardless of gender.

    --

    "To confine our attention to terrestrial matters would be to limit the human spirit." -Stephen Hawking

    1. Re:The community by gman003 · · Score: 1

      Oddly, I've never seen this happen. Plenty of times, I've been playing online, and some girl comes on the team chat, and... we keep playing. Treat her just like anyone else. I'm not saying that your scenario never happens, but in my own experience, it's the exception, rather than the rule.

      Of course, I'm "glorious PC master race". Perhaps it's a different culture on XBox Live?

    2. Re:The community by UninformedCoward · · Score: 1

      I wanted to add to this as I feel it makes a very valid point. Not only is this true but depending on the genre, the vulgarity can become much more than just vile/despicable. Why? A large part of the competitive gaming scene, or at least in more competitive games, 'psyching' the enemy can be a very viable strategy. As the gaming community has been over saturated w/ male gamers, they are more than used to the back and forth ridicule in these games. It probably only takes one instance of being called the worst possible expletive known to the female gamer to be turned off from that game.

    3. Re:The community by twocows · · Score: 1

      I'm with you. I never see this mythical harassment that sites like this seem to talk about and I play a wide variety of PC games for a great deal of my spare time (and I have since the early days of Starcraft 1). Maybe it's worse in games with younger or less mature audiences (such as Halo or Call of Duty), but I haven't seen any of this harassment in games I play (mostly Valve shooters like L4D and TF2, but also other games such as Battlefield and WoW).

      I do see significant sex discrimination on imageboards and some IRC channels, though.

    4. Re:The community by Anonymous Coward · · Score: 0

      Here's the thing about people on the internet. When they're pissed off at you for some reason (or pissed off at themselves or their life and feel the need to take it out on someone), they're going to take the shortest route they can think of to offend you. If they find out you're black, they'll call you a nigger. If they find out you're a jew or a muslim, they'll insult you for that. If they find out you're a woman, they'll call you a cunt or tell you to make them a sandwich or show your tits. Why? Because they're TRYING to piss you off, and experience has shown that those insults are the most effective way to piss women off. If you were a dude, and they couldn't determine any other major characteristic to insult you with, they'd call you a fag or perhaps imply that they fucked your mother.

      The point is, they're TRYING to piss you off. The method is irrelevant. It doesn't reveal anything about "the community of gamers" (other than the aforementioned and, frankly, over credited and over hyped " fuckwad theory") or "pervasive sexism", it just reveals that one asshole had a bad day and is intent on ruining someone else's day.

    5. Re:The community by Anonymous Coward · · Score: 0

      I've seen it both ways for girls online. They often enjoy special treatment, getting additional attention, invited into clans they would otherwise not be, etc. For every guy willing to be a jerk online, there's somone who jumps to be a knight in shining armor.

    6. Re:The community by Anonymous Coward · · Score: 0

      Many folks have commented on seeing an actual quantity difference, though. Some men have found that it's the difference between a 'normal' trickle and an overwhelming flood, when they watch their girlfriends play online and see her inbox fill up so quickly. It'd be interesting to see some actual numbers/data/studies to confim or refute these observations.

    7. Re:The community by Anonymous Coward · · Score: 0

      Is "getting additional attention" and "special treatment" your argument in favour of women wanting play online?

    8. Re:The community by Artemis3 · · Score: 1

      Thats why you are better off not telling, and not using voice chat; just ignore/report abusive behavior.

      --
      Artix
      Your Linux, your init.
    9. Re:The community by Mashiki · · Score: 1

      Dunno my GF is crude, rude, sexist as can be. My sister and her friends are the same when gaming. The internet fuckwad theory applies to both sexes without a problem.

      --
      Om, nomnomnom...
    10. Re:The community by Totenglocke · · Score: 1

      1) I've been playing games for a few decades now and never seen girls get shit for being girls when playing games. If anything it resembles real life and you have several guys going out of their way to do anything the girl wants.

      2) If someone (regardless of gender) can't deal with someone calling them names then I don't want to deal with their pansy ass - grow the fuck up and deal with it because not everyone is going to like you.

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
  37. Don't whine, fix it by Anonymous Coward · · Score: 0

    If women are so unhappy with games not catering to their needs (whatever those are), why aren't there any women getting into game-making and making those games that they're missing?

    No, really. It sounds like there's a huge opportunity here - a huge untapped market. Why isn't anyone going for it? And if the men aren't doing it because they're so unfair and sexist and don't just understand what women need (sob), why aren't those women doing it themselves?

    I seriously don't understand.

  38. Re:Women don't play games... by JustOK · · Score: 1

    People made computers. Women AND men.

    --
    rewriting history since 2109
  39. Re:sounds like their needs are addressed quite wel by CWSmith1701 · · Score: 1

    Next they'll tell us that women are being forced to play games against their will.

    If this was China...

  40. Re:tackle the root of the problem, not the symptom by Anonymous Coward · · Score: 0

    I do not get the barbeque reference...

  41. It's simple economics by MikeRT · · Score: 1

    To create a blockbuster game that appeals directly to women is a massively risky investment. Games like Gears of War and Halo take tens of millions, if not over $100M, to produce. No publisher in their right mind is going to spend that on trying to win female gamers since most female gamers are "casual gamers" who haven't shown a predilection for "hardcore games" of any type. It would be a career or even company-ending move if it didn't go well.

    1. Re:It's simple economics by grumbel · · Score: 1

      And more importantly: Do we even know how a blockbuster game for women would look like? For males we have clear recipe, some military dudes, some big guns and plenty of big explosions, the rest is just a matter of polishing the gameplay and art. For women there really aren't that well established genres, we have The Sims here, FarmVille there and maybe some Wii Sports, but those are all not exactly games that you could easily evolve on for the yearly AAA blockbuster title. While they do get their sequels and add-on packs, they are still essentially singular unique games, not well established genres of game types that appeal to women.

  42. oh man by Charliemopps · · Score: 1

    Now if we could only ignore them at home as well...

  43. um... by Charliemopps · · Score: 2

    Women don't buy ridiculous gadgets like Xboxes and such... so why would those systems make games for them? That doesn't mean women are being ignored. Facebook games anyone? Bejeweled? I'd argue that if you just counted the number of games out there, there's actually MORE tailored to women than to men. The only difference being, Men are willing to pay a lot more for their entertainment and entertainment companies are happily willing to take their money.

    1. Re:um... by Anonymous Coward · · Score: 0

      I really hope you're just being facetious. I'm a female gamer. I love Fallout, Halo, Borderlands, and the Final Fantasy Series. I have an XBOX 360, Wii, & Playstation 2. I don't think female needs are being ignored with the current console games that are out there. And I'm more than willing to shell out $60 for a GOOD video game. It's all about preferences.

    2. Re:um... by Xacid · · Score: 1

      Consider yourself a minority (one I appreciate).

      However, since we're using anecdotal evidence - most of the women I know who play games typically stick with the likes of farmville, angry birds, and WoW.

    3. Re:um... by Luyseyal · · Score: 1

      Came here to say "so much this". My wife loves Scrabble, Bookworm, Boggle, etc. Just because many (most?) women don't play traditional genres such as FPS, doesn't mean their needs are not being met by the industry.

      Look at PopCap games. Since when have they NOT catered to women? Just because it's not pink doesn't mean it doesn't cater to women!

      -l

      --
      Help cure AIDS, cancer, and more. Donate your unused computer time to worldcommunitygrid.org. Join Team Slashdot!
    4. Re:um... by ildon · · Score: 1

      And you're a huge minority. Deal with it.

    5. Re:um... by Anonymous Coward · · Score: 0

      You know what, fuck you.

      I'm not entirely sure whether I totally agree with the summary's premise (there are plenty of games that I feel cater well to women), but oblivious dickwads like yo making massive generalizations and sexist comments isn't helping anyone. Some women DO buy consoles, and play 'proper' games. I'm one of them - I play a lot of FPS, RTS, RPG and adventure games, and for the most part I'm satisfied, but there are a few areas that could be improved on I think.

      One is being able to choose your gender. Regardless of the fact that the protagonist won't look like you anyway, I think being able to play as your own gender helps with immersion. Another one is clothing - it's pretty dumb that female 'warrior' type characters still get dressed in the tiniest scraps of clothes imaginable. I wouldn't go onto a battlefield in nothing buy my underwear, would you? Again, it breaks immersion because it's obviously unrealistic/stupid. The biggest one is definitely douchebag teenage basement-dwellers being obnoxious, but that's not specific to women and not something the industry (or anyone) can do anything about, so not much point complaining about it.

      On the whole though, I don't have many complaints with the games industry that are specific to me being female. I don't think the problem is as big as some other ones women face, and I'd rather spend my time and energy fighting more important battles.

    6. Re:um... by mcgrew · · Score: 1

      Wow, I'm impressed! You came to a nerd site, called an Xbox a "fuckwad gadget", and got modded up! Nice troll, son!

      I'll have to call my daughter, Patty, and ask her how many females buy xboxes, she's assistant manager of a Gamestop. Do you have any citations or personal experience selling "fuckwad gadgets" for your insight, or is that just an opinion based on nothing?

      Patty doesn't have a DVD player, but she has an Xbox. My other daughter has an Xbox, too -- but they could well be the exception; I was heavily into PC gaming when they were growing up; we had loads of fun playing Quake and Quake II and Road Rash on my home network.

    7. Re:um... by Anonymous Coward · · Score: 0

      We have an Xbox with kinect, and it is used heavily by both my wife and teenage daughter. They love it. What they will not play is most of the common first person shooters aimed at teen boys and adults that probably comprises the vast majority of /.'ers game library. In my opinion it is not the genre per se, as my daughter loves the kid genre of first person shooters, but not the teen or adult versions. I believe it is mostly their aversion to soft porn, brutal graphics, and naked women that they don't like (and teenage boys love). What genre do they play? Sim's, animal training (animal sim?), virtual sports, family based first person shooters / adventure games, workouts, etc.

  44. 50% by Anonymous Coward · · Score: 0

    If they represent 50% of the consumers, then the market doesn't seem to be that bad at catering to them...

  45. Personal Anecdote by Anonymous Coward · · Score: 0

    My wife bought a Wii just so she could play Micheal Jackson: The Experience. All of her friends at work had been raving about it. I think games like that are a good example of where money could be made.

  46. Re:sounds like their needs are addressed quite wel by HungryHobo · · Score: 1

    The report was published by a company which provides "research and consulting services" to game publishers.

    They''re not going to publish a report saying "actually our services are not needed and we're a waste of money".

  47. The offer is targeted to wherever the demand is by Smigh · · Score: 1

    The kinds of games that are made are the kind that get sold. If games are targeted at men it's because they're the ones that want to buy them. I believe that there are games targeted at women (or at least not targeted at men specifically) already so I don't see the problem there. Maybe advances in technology or shifts in the gaming interfaces will make the medium more attractive to women in the future. Games, like any other product, will always be targeted to wherever the demand is.

  48. Yes, Duchamp, the 'fountain' was quite clever... by RevWaldo · · Score: 1

    ...but when are you going to make works tailored to female audiences?

    .

  49. games are not made for by Anonymous Coward · · Score: 0

    Games have always been made for one type of a person. Someone who enjoys a story, a puzzle, a challenge, an insane trial against x amount of opponents. Thus in a nutshell, a GAMER.
    It's not about guys or girls, heck, if it's like that, are you going to say "where is the video games for transexuals?!"
    I'm sure they're out there playing the same games as we are and loving and hating just as much of it.

  50. Needs? by Anonymous Coward · · Score: 0

    What sort of "needs" are we talking about here? I need games that handle well, have good storylines and graphics that don't suck, not games about tampons (or cooking...) or whatever the hell the authors of this study think we're interested in.

    Yes, I could personally wish for more Black Isle-style RPGs and less FPSs, but game companies make what's selling and I can't blame the market at large for having evolving preferences.

  51. That's because they're all busy playing Farmville by Qbertino · · Score: 1

    That's because they're all busy playing Farmville on Facebook. The last numbers I heard were around 60 to 70% female players. That's with a game that lies north of 50 million active players. Sounds like a huge chunk of women having just the type of fun they need with the gaming industry.

    Add in my daughter and her friends all hooked on Animal Crossing DS(i) I'd say the video gaming industry is doind just fine with the ladies.

    --
    We suffer more in our imagination than in reality. - Seneca
  52. Nonsense by RenHoek · · Score: 1

    I believe the entire line-up from Popcap games is already pretty women-friendly. And looking how big the Sims is, I think women get plenty of attention. Warcraft has a huge amount of girls playing as well.

    Besides.. who says women don't like FPS's like Counterstrike and such? I think women would hate it more if they were relegated into a corner with an all pink edition of Barbie Pony Combing, then let out in the world and play anything we guys play.

  53. I don't feel ignored by hawthorne · · Score: 1

    There are games i like (MMORPGs, strategy / empire building, puzzle, though I haven't played much except WoW for a few years), and games that I don't like (FPSs - the movement makes me feel ill).

    I don't think that any imbalance between the numbers of male and female gamers is anything to do with the games themselves, but rather the mindset and cultural expectations of their potential players.

  54. Obligatory Nixie Pixel plug by rwa2 · · Score: 1

    We just need more geek girls in the media, that should help bring their plight front and center.

    This vloguer is also a Linux geek, which is how I originally stumbled upon her (she has some of the most articulate compiz nowto videos I've ever seen)
    http://www.nixiepixel.com/

    1. Re:Obligatory Nixie Pixel plug by RazorSharp · · Score: 1

      How come she insists on posting pictures of herself everywhere? It makes me question whether these are her genuine interests or whether she's just an attention whore who found an audience to exploit.

      The girl geeks I've always known are butt-ugly, but the 'girl geeks' in the media are always attractive. Isn't it more sexist to only care about a girl geek's opinion because she is somewhat attractive? Judging by some writing samples, this Nixie Pixel girl looks like a moron kid and I see no reason why I should give a damn about anything she says. Because she 'dabbles' in Linux? Do you really think she would do so if it didn't fuel her website/Facebook/Twitter/MySpace/YouTube with hits from suckers such as yourself? All she does is exploit the fantasies of thousands of nerds.

      --
      "From the depths of my skeptical and rationalist soul, I ask the Lord to protect me from California touchie-feeliedom."
    2. Re:Obligatory Nixie Pixel plug by rwa2 · · Score: 1

      I dunno, I would have dismissed her as an attention whore too if I hadn't found her via her Linux videos and saw how she was actually quite articulate with the subject (she also professes to be into video games, but the quality of her Linux coverage is much better). I kinda wish she'd do more Linux coverage than some of the other stuff, but whatever. Go watch them!

      Thanks for, um, sharing your own stereotypes of geek girls. Isn't it more sexist to stick to stereotypes of how you expect a geek girl to behave, though? "Geek girls are butt ugly" isn't going to improve anything for anyone.

      If you're looking for more down-to-earth geek girls, try http://www.unix-girl.com/ I guess. I've used her work for reference more than a few times. But it would be a bit more difficult to present her as a role model for my young geek-in-training daughter, since unix-girl sticks to the more traditional web formats.

      Leave the exploiting of fantasies to Hollywood. Ech if I can't stop rolling my eyes at Trinity on The Matrix, and even Felicia Day on The Guild overdoes it a bit (though I guess that's the point).

    3. Re:Obligatory Nixie Pixel plug by RazorSharp · · Score: 1

      If you're looking for more down-to-earth geek girls

      Why would anyone do that? I really don't understand the geek-girl fantasy, just like I don't understand how dating sites try to find a 'compatible' person for everyone. I think it's better for society if one's partner has different interests and opinions. I fear for the generation whose opinions are always validated by their spouse, the couples who always do everything together, where one can't survive without the other. I've never dated a girl who knew what Linux or Unix was, and I don't intend to (even though I've dated a few that unwittingly used Unix in the form of OS X, I never explained it to them and they wouldn't have cared).

      I think guys who look for geek girls only do so because they don't have any overlapping interests with normal girls. They're so absorbed in their geek lifestyle they have nothing else to talk about. When I want to talk about geeky stuff I go to Slashdot.

      btw -- the stereotype of geek girls being unhealthy/unattractive is less of a stereotype and more of an observation. Geek guys tend to suffer from the same thing. Usually this has to do with the fact that geeky activities involve sitting on your ass staring at a screen and only moving your fingers. It's like the stereotype that bookworms wear glasses: it's not really a stereotype, it's a tendency, because reading for long periods of time can cause your vision to become impaired. Of course, there are exceptions: I'm a geek, a bookworm, I have 20/20 vision, I'm healthy, and I'm a sexy beast (okay, part of that is made up).

      --
      "From the depths of my skeptical and rationalist soul, I ask the Lord to protect me from California touchie-feeliedom."
    4. Re:Obligatory Nixie Pixel plug by mcgrew · · Score: 1

      If you'll notice, most women are butt-ugly whether nerds or not. So are most men, for that matter. I'd say the ratio of fugly to ok I see on the street is about ten to one. Especially hags my age.

      The reason men my age usually need viagra is because they can't get it up for their fat ugly old wrinkled wives. The reason woman want less sex after menopause is because of their fat ugly old wrinkled husbands.

      The fact is, few measure up to the "standards" pushed by the media. Also, there are a whole lot more grossly obese people of both sexes than there used to be -- but restaraunt portions have gotten huge. The Big Mac used to be the biggest hamburger there was, now you have 1/3 pound behemoths (I think Burger King has a half pounder, don't thsy?). They used to have large, medium, and small sodas, now they have large, medium, and humungous sodas. What used to be a large soda is now a small soda. Coke machines used to have 9 oz bottles and 12 oz bottles and cans, and you could get 16 oz bottles at the grocery, that was the biggest size. Now you can't get 9 oz bottles at all, and 12 oz cans are becoming rare -- a 1 litre bottle, more than a quart, is the standard these days. No wonder so many people are so fat; and fat never was attractive to anyone.

    5. Re:Obligatory Nixie Pixel plug by Totenglocke · · Score: 1

      I think it's better for society if one's partner has different interests and opinions.

      There's a difference between having EVERY view and hobby in common and having MANY / MOST in common. Too many people fall into the same trap you're laying for yourself where you do a couple fun things and feel some adrenaline and "fall in love" with someone that you have nothing in common with and then spend years being miserable trying to make it work. Why do you think there's the stereotype of the significant other being dragged to Some Dumb Activity that they don't enjoy? Because people lack the brainpower to find someone who shares their interests, thus they can do something that they BOTH enjoy instead of one person being happy while making the other person miserable.

      I did things your way when I was younger - now I refuse to date a girl who's not a nerd / geek because it only leads to constant disappointment that your SO doesn't give a fuck about your interests (and vice versa).

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
  55. Who understands women? by jopsen · · Score: 1

    In order to build games for women don't you need to understand them ?
    Does anybody (who can code) know what women wants ?

    1. Re:Who understands women? by stardaemon · · Score: 1

      In order to build games for women don't you need to understand them ?
      Does anybody (who can code) know what women wants ?

      Sure, just look it up; 'man woman';)

      --
      The only way to stay sane in an insane world, is to be mad yourself...
  56. Needs? by Anonymous Coward · · Score: 0

    What? Yes because games are currently aimed to fulfill male needs. Men need to have a regular experience of shooting/solving puzzles/racing or they will what, die?

  57. Fashion industry by rwa2 · · Score: 1

    At some point I found a clothing store that I actually liked (Today's Man). Needless to say, they promptly went out of business.

    And that's why I ignore the fashion industry.

    Well, that, and because my extended family in Thailand is always sending me surplus apparel from the factory markets before they get their name-brand markups.

  58. market by Anonymous Coward · · Score: 0

    In a free market, people are free to develop. PC and console games aren't new. My female friends and relations love a Wii cooking game. I thought it one of the most ridiculous, boring, and useless games ever created. They bought it, play it occasionally, and enjoy it.

    It isn't that such games do not exist, it is that they do not have the same MARKET SHARE. If females bought more of those types of games, more would exist. They don't, because they'd rather play for 10-20 minutes twice a month, and then spend 4-6 hours chatting instead. Guys are content to sit around shooting and killing things for hours, day after day.

  59. Equality by Anonymous Coward · · Score: 1

    Spent the first 20 years of my life being told that women are equal in every way. Now we are spending the next 20 years catering to their differences. I am very confused, I think we have been had.

  60. doubt 50% by synapse7 · · Score: 1

    I admit I didn't read the article due to the difficulty with reading it, what is the deal with that? There is no way women make up 50% of HD console market, I find that a very optimistic number. However, the last year I played WoW there was definitely a surge in female players, and the last time I was in CS a chic handed me my ass a few times(we were in vent so I know she was a chic).

  61. Prove it. by Anonymous Coward · · Score: 0

    Prove that WoW is made for male audience, and has nothing that interest womens.

    I say your idea is wrong.

  62. Re:tackle the root of the problem, not the symptom by ATMAvatar · · Score: 1

    It was a reasonably common gamer idiom for a shocked reaction not too long ago.

    --
    "They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety."
  63. Not 50% by wisnoskij · · Score: 1

    Obviously, some study was done that asked something along the lines of do you ever play video games.
    And of course ~ 100% of people said yes, making the study show that 50% of gamers are women, which of course any competent person knows that is false.

    And then I assume that they asked some other generic question where the answer of yes the gaming industry does focus on men was the obvious answer.

    How no one in the study could of not realized their first mistake with the number of 50% even after the contradiction of why are just as many girls attracted to games as men if few games are made for them is beyond my understanding though..

    --
    Troll is not a replacement for I disagree.
  64. I must be a woman by Anonymous Coward · · Score: 0

    I must be a woman because I too prefer single player games with strong narrative over competitive multi-player kill fests. Dealing with Internet randos through voice chat doesn't appeal to me at all.

  65. Focused marketing by the_raptor · · Score: 1

    You target a fraction of the total population because "family appeal" games are hard to do and significant chunks of the market don't want them. Most action movies are aimed at 16-30 year old males for example. Sure some women like them but the overwhelming market for such fare is 16-30 year old males.

    The console market being focused on men (the casual game market has a huge female audience but the article isn't about that) is because traditionally only males could get away with sitting inside all day playing video games due to social reasons. Most content producers aren't in the business of social change so they just aimed their product at the market as it was.

    Now days young women spend as much time playing Bedazzled or Farmville as young men do playing Call of Duty. So we will increasingly see AAA console titles that are aimed at a female audience (which is good for all of us, as it means games will get more sophisticated stories and less retarded characters).

    --

    ========
    CINC, 4th Penguin Legion
  66. Insulting to women. by vosester · · Score: 1

    Deciphering the marketing speak: “All our game have scantly clad women, guns, and blood, we need to make games for women with puppy’s,unicorns and rainbows”.

    It’s the same bullshit targeted marketing you will find in all industry’s, Most women I have known, got in to gaming because of there boyfriends/husbands, when alone form other females, and most enjoy so called boys-games.

    It’s the same with men, I started watching Gilmore Girls and Army Wives because of a girlfriend , Yet I would never crack open a beer and start taking about it with my mates.

    When you get down to it and have a deep look at so called male-thing and female-thing, you will find they actually have a broad appeal it is just skewed by marketing and gender role ignorance.

  67. We'll write games for women by Linuxmonger · · Score: 2

    We'll write games for women, as soon as they tell us what they want - be specific, say what you want, not just that what we offered isn't it!

    1. Re:We'll write games for women by geekoid · · Score: 1

      Tell us specifically what they want?
      Now THAT would be a change in women bahaviour.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  68. A new game women can enjoy by IMadeAnAccount · · Score: 1

    We just released a new game, called Super Bride and Groom, and focused very heavily on making sure that it would appeal to both men and women. With a two-person team made up of a male programmer and a female designer, we had insight from both angles. We're starting small, with just a Flash game, but do intend to include women in console games, if not cater to them specifically, without dumbing down the content like many "girl games" do.

  69. Re:That's because they're all busy playing Farmvil by Shados · · Score: 1

    Yup. If 50% of gamers are women, then obviously the market is pretty optimal right now.

    Sure, you could put farmsville on PC with HD graphics, but....would that work? The platform (facebook) as has much to do with it than the game. That's why "primarly guy" populated discussion forums will have "console wars".

    Then you have hybrids. I'm pretty sure Terraria will appeal as much to women than it will to men. If there's less women, it is probably only because Steam markets mostly to guys, and little more.

  70. This is completely untrue by LS · · Score: 1

    As an employee at Zynga, I can tell you there are TONS of female gamers out there. They just aren't playing the same games you dudes are....

    --
    There is a fine line between being a cultivated citizen and being someone else's crop. - A. J. Patrick Liszkie
    1. Re:This is completely untrue by i+kan+reed · · Score: 1

      How much IS a soul going for these days, anyways?

    2. Re:This is completely untrue by LS · · Score: 1

      Just to let you know, it wasn't as bad as I thought it was. I was picked up through an acquisition. The games are really a replacement for soap operas and some arts and crafts (customizing their farms, similar to needlepoint). It's actually more active than TV, so could be construed as better. Anyway the skinner-box approach of treating humans like blackboxes for extraction of money in the end is what turned me off, and my last day there is next friday, soul still intact.

      --
      There is a fine line between being a cultivated citizen and being someone else's crop. - A. J. Patrick Liszkie
  71. Re:tackle the root of the problem, not the symptom by 0100010001010011 · · Score: 1

    I know my sister gets serieus omgwtfbbq reactions when she mentions she's off to a lan party with some friends to play (among other things) Unreal Tournament.

    THIS is a big part of the problem too. A story about this just showed up on Fark recently:
    http://www.bit-tech.net/gaming/2011/06/20/fat-ugly-or-slutty/ is a very good read.
    When I was first shown the offensive messages that my friend Jaspir received, I laughed. Their crudeness was so hilariously over-the-top that it was nothing short of ridiculous. I had been told many times by people I know and trust that online games are a wild and untamed jungle, with pictures of genitalia hiding around every corner. But it wasn’t until I was actually shown the messages that I really understood. Something finally clicked.

    I thought I was alone in this misunderstanding. I figured every gamer must have already known how horrible the world of multiplayer gaming was, and that I’d only missed it because I don’t play online all that much. I figured the lewd content and insults were accepted by everyone as a hazard of the hobby – it’s just trashtalk, right?

    So, when my friends and I started Fat, Ugly or Slutty to collect examples of this rude banter we didn’t think it would shock anyone. We wanted to gather all this horribleness in one place and have a chuckle about how stupid and ridiculous it was; the FailBlog of gaming.

    http://fatuglyorslutty.com/

    Some girls take that a bit more personal than others and if you start acting like that there's a good chance they won't come back.

  72. I don't believe it is in game design ... by angel'o'sphere · · Score: 0

    ... but in the communities playing the games.

    My GF e.g. was once a hard core WoW gamer and now is a casual solo player with rare 5 man instance runs.

    Why? Because the male population in games (after all it is anonymous internet) behave like complete sexist idiots. Alone the talk during the raids or in pvp: "rape that priest and we give it the pally into his a***" is disgusting.

    Beeing looked down by the class leader in raids because she is not top on the healing meter (but watches the game carefully and compensates all the others healers mistakes). As she mostly head no mic she had to hear his stupid insults on TS/Vent all the time. Once taking a mic and shouting back came to the end: "oh, you are a girl, nevermind then (as in: yeah no problem if you play bad, we are used to girls playing bad)"

    In other words: she meets completely incompetent idiots in a game. A game where people take stuff more serious than in RL. So the classleader or raidleaders completely freeek out and run rampart on various occasions jsut for their ego.

    The difference is: she is a girl. She does not feel the need to argue with idiots over stuff she knows and does better. She just lets him stand where he is and puts him on ignore.

    Meanwhile she does not raid anymore because the game bacame to easy and the amount of idiots able to click 3 buttons is increasing more and more

    --
    Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    1. Re:I don't believe it is in game design ... by geekoid · · Score: 1

      "casual solo player with rare 5 man instance runs."
      Giggity!

      " "rape that priest and we give it the pally into his a***" "
      Giggity.

      Her problem is people. There are plenty of perfectly good groups who don't tolerate that. IT's pretty trivial to find them.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:I don't believe it is in game design ... by angel'o'sphere · · Score: 1

      It is trivial to find good groups, perhaps.

      But it is not trivial to avoid such idiots. And to rephrase you: "Her problem is people. "

      No, that exactly is the problem, your wording and your opinion (expressed with your wording) is it. It is not her problem. It is the problem of the idiots and, as the article suggests: a problem of game design.

      My GF is quite happy in leaving "idiotic" groups who have problems with sexuality and respect.

      To make it clear again: it is sad, really sad, that a girl has to "adapt" to have fun or to participate. While the males can behave like apes ... You understand what I mean? Even *you* proposed that *she* should behave different? Why?

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    3. Re:I don't believe it is in game design ... by angel'o'sphere · · Score: 1

      Ah the troll mod who hates me is modding my "normal posts" down again, rofl.

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
  73. Hmm. by drolli · · Score: 1

    Maybe the women change. Would the researchers like Second Life: Barbie Edition to suite the womens needs?

    Its like womens universities, womens computer courses etc? Womens games?

    I think that there have never been much "men specific games" (lets exclude Strip Poker on the Commodore64 here...)

    There has been an education that tell women no to play certain games.

  74. Re:sounds like their needs are addressed quite wel by Anonymous Coward · · Score: 0

    This is exactly why I have to read the comments in order to see the bigger picture. (Or do my own investigating).

  75. write games themselves by hort_wort · · Score: 2

    The free market is supposed to solve issues like this on it's own. Why don't a bunch of women get together and start their own gaming company then? They could call it Amazon. Errr, AmazonGames. .... Okay, forget Amazon, but they could have their own company and write games that they would like. Why do "we" have to write games for "them"?

    1. Re:write games themselves by holophrastic · · Score: 1

      Because that's the problem with everything. No female president because women won't vote for one. No female anythings because females simply haven't. I agree with you enitrely. No responsibility. I'm not stopping anyone from building what they want and selling what they want. They don't need me. They just want me to pay for it. So sorry, I've got other things to pay for. But good luck.

    2. Re:write games themselves by Totenglocke · · Score: 1

      Bingo. They don't want to be bothered with putting out time and effort to learn to program and create the games they want. It's much easier to just sit back and bitch that the evil men aren't kowtowing to their every demand. I say fuck 'em. Guys who wanted certain types of games got off their ass, learned to program, and made those games. Girls can do the same. Ain't equal rights a bitch?

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
    3. Re:write games themselves by holophrastic · · Score: 1

      Since when have you known a female not to ask someone else to do it for them? Initiative isn't their strength. Manipulation is.

  76. Re:sounds like their needs are addressed quite wel by cecille · · Score: 1

    I can't read past page 2 of the actual paper, and the article is a little bit vague, but are they saying that 50% of people who PLAY games are women, or that 50% of the time played is played by women? Because if it's the latter, then you're totally correct, if it's the former, then they may have a point about untapped markets.

    For example - I'm a female, and I would say I am a gamer, although I play one game primarily - three guesses what that might be (not the sims) - and sometimes I play little puzzle/flash games, but it's rare that I would go out and pick up a new game 'cause I just don't care about most of them. I'm not opposed to the IDEA of buying games, so it's not a social barrier that needs to be overcome. If there is a signficant population like that then that might be considered as an untapped market.

    --
    ...no two people are not on fire.
  77. Re:sounds like their needs are addressed quite wel by couchslug · · Score: 2

    "Next they'll tell us that women are being forced to play games against their will."

    I, for one, find the idea vaguely arousing.

    --
    "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
  78. Re:sounds like their needs are addressed quite wel by DrgnDancer · · Score: 1

    I think it's a matter of recognizing a hole, a niche, that could be profitable to fill. Let's start with a premise. Men and women are different. Some of it is biological, some of it is cultural, and all of it varies from individual to individual; but in a broad, sweeping, sense men and women are different. Now let's instantiate that presence. Movies are made for three primary types of audiences (we'll ignore kid movies or specialty movies for now): men, women, or both. Don't get me wrong, plenty of girls like a kick and smash movie, at least occasionally. Plenty of guys can enjoy a check flick, at least occasionally. Mostly, though, those genres are made for one sex or the other, with the understanding that overlap will occur. Most more general comedy/drama type films are made to appeal to both audiences.

    Video games are right now in a place where they're making mostly "Guy games" and "broad appeal" games. Most women enjoy the broad appeal games, and occasionally they'll enjoy a "guy game". My wife loves a good kick and smash movie every so often, and she also enjoys blowing away aliens every so often. Think of the money to be made if you could be the one to come up with the first "chick flicks" of the video games industry though. It doesn't mean women would stop liking general appeal or action focused games, any more than every woman loves chick flicks or hates action movies.

    It would be a huge impact on the industry, potentially bringing in new female gamers and selling hugely to existing female gaming population. And as a guy who likes the occasional chick flick, I'd probably play it too.

    --
    I don't need a million points of light, just two points of multi-mode fiber and a 10 Gig-E router.
  79. Men Need Toys by Anonymous Coward · · Score: 0

    Perhaps it is a fundamental difference between men and women. How many men have been attempting to cook while playing some FPS and let the buzzer on the stove go for several minutes because they were in the middle of a fire fight?

    Women are more willing to put the game down at the drop of a hat to clean the house, cook dinner, and pick up the baby. It is the difference between living in a world of basic needs and one of toys. To men, the toys are important. To the women, the toys are nice but dinner is more important.

    1. Re:Men Need Toys by sherriw · · Score: 1

      This is actually pretty true. Part of catering to my needs as a female gamer, is - let me save any freaking time I want and don't make me replay a huge section when I reload. Because the darn oven buzzer is going off and I'm 30 mins from a save point.

  80. Usually means games that are hostile to males by Anonymous Coward · · Score: 0

    Ever want to use a womans screams from being tazed as a cell phone ring?
    A sense of satisfaction and justice with every call...

  81. What kind of sexist comment is this? by geekmux · · Score: 2

    "...while the female audience in gaming has grown, games tailored to their needs and preferences continue to go missing."

    Uh, what the hell is this all about? Tailored to "their needs"? They act like women gamers have 3 arms instead of two. It's a game, and usually within gaming revolves around FPS gaming. "Headshots" are not "tailored" towards any gender...what, do they find that women gamers prefer more pink on the battlefield? (Yes, I know that sounds sexist, but so is the comment in TFA)

    Give me a break. You either like the game well enough to play it, or you don't. Gender should have nothing to do with it. This likely has more to do with advertising within games than the game itself. Leave it to the marketeers to try and "tune" something that doesn't need tuning for the sake of doubleclick.

    1. Re:What kind of sexist comment is this? by makomk · · Score: 1

      "Their needs" are actually not that difficult: actually getting to see female characters that are individuals, perhaps even the main protagonist, rather than just being presented as tits-and-ass for the male demographic; less of the obnoxious rape jokes and mysogyny; and stop freaking assuming women aren't interested in gaming just because they don't like your games and are tired of the comments they get whenever someone discovers they're a female gamer. Unfortunately, parts of the male gaming market seem to like their games to be designed to drive away female gamers...

    2. Re:What kind of sexist comment is this? by FoolishOwl · · Score: 1

      I pretty much agree.

      You know what would be a break from sexism? Respecting women's desires, not telling them what they should want in order to be considered women. That should pretty much work for men, also.

    3. Re:What kind of sexist comment is this? by geekoid · · Score: 1

      Women, on the whole, play games differently then men. The even play the same games, differently.

      Ignoring that is a mistake.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    4. Re:What kind of sexist comment is this? by geekmux · · Score: 1

      I pretty much agree.

      You know what would be a break from sexism? Respecting women's desires, not telling them what they should want in order to be considered women. That should pretty much work for men, also.

      I would have to agree with you there, and I'm certain as the female gaming demographic continues to grow across the board, they will address this. However, is it really the fault of the game designers if A) gamers have been predominately male for a very long time, and B) female gamers may not let their wants, needs, and desires be known?

      Almost every single game out there allows anyone to build a character of any gender, race, color, even non-human, so to say they're not listening or completely ignoring the changing demographic is perhaps a bit far-fetched here. On top of that, the ever-growing demographic of female gamers (especially online) tends to argue against the fact that this is a real issue. I'm certainly not saying that feedback shouldn't be addressed, but based on the numbers it doesn't appear to bother any demographic enough to simply NOT participate.

    5. Re:What kind of sexist comment is this? by geekmux · · Score: 1

      Women, on the whole, play games differently then men. The even play the same games, differently.

      Ignoring that is a mistake.

      And the ever-growing number of female gamers still participating in gaming (especially online gaming) backs up your statement how exactly? Female gamers seem to be not ignoring gaming, regardless of game content or design. Based on sales or participation stats alone, should game designers be that overly concerned? People of all shapes, sizes and genders go to bowling alleys, but it's still a round ball with 10 pins.

      As I pointed out before, whatever is or is not being addressed in the very design of the game doesn't appear to be bothering people of any gender enough to simply NOT participate. Sure, there is a growing community of female gamers. Does that necessarily mean the wheel needs to be reinvented? Perhaps. Perhaps not, but the fact that we're discussing this here does tend to lend to my theory that this has more to do with advertising within games to tailor to a different audience for click-thru revenue generation than the game itself, which would make sense. That has applied to just about every other form of advertising online, so why not address it in the gaming arena. Marketing 101.

    6. Re:What kind of sexist comment is this? by Anonymous Coward · · Score: 0

      I'm female and I play many FPS shooters like CoD, Battlefield, MoH etc on and offline on a ramped-up PC. Yes, with a 5-button mouse and a keyboard! If a person likes a particular type of game then they are going to play it even if there are annoying stereotypes portrayed within the game. I get quite annoyed by the assumption that girls don't like guns and explosions and that they prefer to play crappy fluff-brained games. Give me loud action and excitement, not cutesy rubbish! It's the same with films, sadly.

  82. Gurls? by Anonymous Coward · · Score: 0

    Holy shit... there are *girls* on the internets? And some times play games? It is lie. PURE LIE.

    There is not girls on the internets. Please no tell such lies. Hurts it... *inside* it, it hurts. Heads hurts it. Owch!

  83. good by Anonymous Coward · · Score: 0

    can't us men keep something for ourselves?

  84. Opinions need to change, not industry. by idle_ether · · Score: 1

    Frankly i think it's more the culture of the comments on this slashdot entry that needs to change. We have a wide diversity of games both good and bad, and yes it is a pity that so much of the marketing drives women away from really brilliant gaming experiences but to assume that women don't find anything in Triple-A titles is nonsense. Sure we may be a minority but I think the real point driven home by the research is that we are less of a minority then people think. Probably because there's no obvious way to tell a gamer's gender nor measure if a girl is buying a game for themselves or someone else with the 'oh it's for her boyfriend assumption'. Societies problem seems to be that girls don't exist unless they're girly? According to most of the replies here it's a big deal for females to be gamers, why else would there be such a polarized reaction? Personally the look of the industry seems very divided atm between 'casual' and quality games. The last decade has been groundbreaking for better storytelling and gameplay that crosses the gender divide. Sure we have 'backwards' titles like Duke Nukem Forever (which having been a fan of Duke I II and 3D I have mixed feelings about certain elements) but the overall growth has been to improve the status of female characters in games which thanks to Chell, Lara Croft etc.etc. there's a lot of hope for more great female leads and a ever growing female market share both in the industry and gamers alike as Gaming grows up and becomes more acceptable.

  85. Do they want men objectified??? by madhatter256 · · Score: 1

    A lot of games show women as scantly clad objects with big breasts and bubbly butts, but I'd be disturbed to play a game where the male character has a crotch bulge the size of a basketball and a bazillioon abs.

    Of course there are tons of games that don't objectify women. Heavy Rain, the female characters look down to earth.

    It's really all subjective.

    --
    Previewing comments are for sissies!
  86. What about those Barbie games? by Anonymous Coward · · Score: 0

    And Cooking Mama?

  87. Some girls like fragging by RogueWarrior65 · · Score: 1

    Okay, that sounded dirty but it's true. And quite frankly, they're good at it and girls who are good at FPS are super hot.

  88. From a female perspective by ethicalcannibal · · Score: 0

    For perspective, I'm a 40 year old female gamer. I like fps games on solo. I HATE playing online with the community for any reason. That part is the community. I can't use a mic because I sound young enough that I get propositioned by folks young enough to be my son. Just. . . Eww. Don't even get me started on the insults. Even if they are not directed at me, I just don't want to hear homophobic, racial, or gender slurs every two minutes. The prevalence of rape humor and insults makes me really uncomfortable. Therefore, I don't play online with my xbox on fps.

    As for the games themselves? Can I even play a female character? Can she have generally reasonable clothing? Not stripper wear? Is there parts of the game where all the present female characters are there to kill, screw, or serve as eye candy? Is there male eye candy? Are females represented in the game as anything other than victims?

    I don't think any of this is rocket science.

    1. Re:From a female perspective by geekoid · · Score: 1

      So, does that mean you have no desire every to be part of a community, or do you shun them because of they way you've been treated?

      I"m in a Clan that pretty much wouldn't tolerate that crap.
      http://www.clan-ai.com/main.php

      I wonder how well a 'gender focus' option to a game would work out.
      I like Men. Women, Either, None
      So the eye candy and gender of characters could change.
      Also A 'Sexy' option. Pulp Fantasy(Everyone has a bear nice chest), Scantly, Imply sexy through clothing, Realistic. Armored to the chin, nothing exposed.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:From a female perspective by ethicalcannibal · · Score: 1

      When I played counterstrike, we ran a server, so I felt cool playing there. I've moved to the more general xbox games in the last five years or so, and you can't really enforce behaving like a human being on there. Every once in a while I'll play with my friends, but I think it's just weird to only feel comfortable if I'm playing with friends because I know they won't start making homophobic, racist, or sexist (especially rape orientated) comments. For me, it's just not worth it much. I spend more time on minecraft anyways these days, and being able to control a server allows for more nice behavior, but I then again minecrafters don't seem to have that cultural bent anyways. I'm better off. I honestly wouldn't mind if it was just more evened out, genderwise with both genders all sexed up. Hell, if I could just play a female character that looked older than 18, and wore real clothes every once in a while, I'd consider it a win. That is more of an age misperception, though, where game designers think all of us gamers are teens. You'd think they would want to focus on us old coots. We have money to burn on games.

  89. But I thought... by telekon · · Score: 4, Funny

    ...that ignoring women was the point of gaming?

    --

    To understand recursion, you must first understand recursion.

  90. Re:sounds like their needs are addressed quite wel by Jessified · · Score: 1

    No kidding. What are they suggesting, that they should make cooking and cleaning games? Obviously women are enjoying the games they play.

  91. Figure Drawing by Anonymous Coward · · Score: 0

    Funny in figure drawing classes, seem to be made up mostly of women 80%-90%, and the models, nude models, are also about 80% women.

  92. Lets not be sexist here. by JustAnotherIdiot · · Score: 1

    I know plenty of girls who enjoy games that people would probably label as "guy" games.
    To this day the best person I know at FPS games is a chick, and oh man, it is SO much fun to listen to guys having their egos crushed online.

    --
    What do I know, I'm just an idiot, right?
  93. Re:sounds like their needs are addressed quite wel by HungryHobo · · Score: 2, Insightful

    Except that your premise is wrong.
    from TFA:
    "Market representation for women has grown to 50 percent overall, with console use rising significantly in the past two years"

    Half the people who play games are girls, they're not forced to play them, since games are for fun they're playing them to have fun and given that as many women as men choose to play these games to have fun it would suggest that they're already catering to real women just as well as to men.

    You've been conned just as the writer of the article intended.
    you were convinced that there's some kind of need that isn't being fulfilled when it really is.

    Interpret sells its services to game publishers so they have an interest in convincing you that their services are needed when they really aren't.

  94. Re:sounds like their needs are addressed quite wel by stillnotelf · · Score: 1

    It's no fun guessing WoW after you tell us it's not The Sims or Farmville.

  95. Re:tackle the root of the problem, not the symptom by mcgrew · · Score: 1

    It's true that programming is male dominated, but I can't fathom why it is. The world's very first programmer, Lady Lovelace, was a woman. The first compiler was written by a woman.

  96. Re:tackle the root of the problem, not the symptom by mcgrew · · Score: 1

    That's why the population of female FPS players appear so low -- they don't want the men to know they're women. I'm clicking the "no bonus" boxes because this is a tad redundant (modding myself down so to speak), but I had a populat Quake site and got a lot of mail because of it. I'd say roughly half of my respondants were women, and a LOT of them expressed that to me.

    Remember the Blue's News parody called Yello There? Kneel Harriot's real name was Janet.

  97. What about the SIMs? by Anonymous Coward · · Score: 0

    I thought the SIMs target audience was bored housewives?

  98. Re:sounds like their needs are addressed quite wel by Daetrin · · Score: 2

    I was just going to moderate the GB poster, but instead i think i shall point out that you seem to be dead set on continuing the original fallacy.

    "Many people use X" does not equate to "X is designed optimally for those people."

    Do you think if there were no chick flicks that women would just stop going to movies? No, they'd still go to the "broad appeal" movies and a few of the "guy" movies so they'd still be movie consumers, but it's quite likely that total movie revenues would be less. Would women still read if there were no romance novels? Sure they would. Would the publishing industry be missing out on a huge chunk of income without that genre? Definitely! And the recent explosion of the paranormal romance sub-genre shows that there was a need unaddressed by the market, even though most of those people were probably already buying books before that point.

    Really this is the best kind of marketing research. They've identified a large group of people who are _already_ customers whose desires they feel can be better addressed. Would you be equally outraged if SyFy did some market research which determined "Our primary audience are geeks who like high quality science fiction television series. Perhaps we should produce some more of those"? After all, by your argument SyFy shouldn't do anything like that because those people are _already_ watching, therefore their needs are already met, right? The possibility that those people are just desperate for any kind of Science Fiction and will settle for the crap that's currently on SyFy because there's not much else available elsewhere doesn't bear consideration does it?

    "We've already got the customers, so we don't need to do anything to improve our product/services" is pretty much the antithesis of progress, and it would surprise me to see that attitude on Slashdot if it were being expressed about almost any other topic, but since we're talking about women getting into something that's been traditionally male dominated i guess that's par for the course?

    --
    This Space Intentionally Left Blank
  99. Historical romance paranormal fantasy games! by sandytaru · · Score: 1

    Hell, I was just commenting the other day that I would love to play an RPG based on the old Arnette Lamb book "Maiden of Inverness." A 10 year old song of a blacksmith is engaged to an 8 year old Scottish princess, and must train hard and become a clan leader to eventually claim his bride and the crown of the highlands. Great narrative, great backbones for an RPG, and since it's a romance novel, all the escapism and fantasy a woman could want.

    --
    Occasionally living proof of the Ballmer peak.
    1. Re:Historical romance paranormal fantasy games! by Animats · · Score: 1

      That's Princess Maker 2. Teaches child micromanagement. Also proper spreadsheet usage. There are a huge number of statistics which have to be delicately balanced. It's one of those games where actions add to one stat while subtracting from another. Considered very frustrating.

  100. Not a fan of female players by Anonymous Coward · · Score: 0

    I hate playing with girls online.
    Every time a girl is playing, half of the guys feel the urge to flirt with her and spam the communications channels. I don't blame the girls for this, obviously it's the fault of the guys, but I avoid servers with girls for this reason. If every server had girls playing on it, I'd have to quit playing.

    Some girls are partly responsible though. Some girls encourage the flirting instead of just ignoring it or telling the guys to quit it. Those girls don't earn anyone's respect as players, however they do earn respect as sexual objects. After all, they respond positively to male sexual advances instead of playing seriously.

    I know a few girls who behave better. They don't log in to be treated like a goddess and get all the attention, they log in to play. When a guy starts flirting with them, they put him back in his place immediately. Those girls I love playing with, but I met only 3 in my life as a gamer.

  101. That's absurd by CAIMLAS · · Score: 1

    That's ridiculous. For instance, has anyone seen Duke Nukem Forever? Plenty of women in there.

    What are we talking about, again?

    --
    ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
  102. Re:sounds like their needs are addressed quite wel by Omestes · · Score: 1

    I wonder what differences are contained in the term "gamer" when we're talking of gender differences. Are most women "gamers" in the same sense of how men use the term?

    My girlfriend has picked up a bit of gaming from me, she even tried WoW* for a couple months. She mostly sticks to causal type games, though, like Angry Birds, Plants vs. Zombies, and Peggle. She gets more use out of the Wii than me too, but mostly plays games like Trauma Center (though she did enjoy No More Heroes a bit more than me). For example her latest obsession is Kirby's Epic Yarn. If this was my obsession I wouldn't even call myself a gamer.

    When, in a masculine sense, we say "gamer" we generally mean someone who plays the so-called "hardcore", action genre. With men, playing Farmville doesn't make you a "gamer". Is this term used the same way by women? If not, the comparison makes very little sense. Do most women WANT to play Halo XII, or DNF? (As a male, I sure as hell don't). If we made the action genre 100% "woman friendly", would women flock to it?

    I'm not being sexist. With my girlfriend I've noticed that a large part of our gaming differences come from past experiences. She was raised to play with dolls, I was given a C64 and an Atari. She never picked up the knowledge of the various given schemes for gaming, nor the very specific dexterity needed. Thus she never gets to really play, since the difficulty curve is pretty high for her, whereas I've been doing it for 30 years.

    *actually, and surprisingly, WoW has a rather large female audience. Some of my old guilds, when I used to play, were around 40-45% female. My friends list was almost representative of the actual gender makeup. Though often there was uncomfortable moments in instances and raids when pick-up members started lashing out with juvenile sexism, and the daily "omg yer a gurl" comments when people hopped on vent. Actually most of the MMOs I've played have had a rather high female component, it might be that the social aspects help.

    --
    A patriot must always be ready to defend his country against his government. -edward abbey
  103. Re:sounds like their needs are addressed quite wel by Totenglocke · · Score: 1

    Well there's a problem with that. As someone who's browsed many profiles on dating sites over the last few years, I've realized something that I'd never thought about before - most girls don't have hobbies. Seeing as how essentially EVERY guy has at least one hobby, I never thought that there were people who essentially did NOTHING with their free time. However, if you start really asking girls what they like to do it's usually something like "party / shopping / get drunk / go clubbing / tanning". Is every girl like this? No, but well over 50% are. If a girl isn't interested in having hobbies PERIOD, how can you try to claim that she's a potential for a hobby that's historically been looked down on by the majority of people (at least those out of college) in both genders?

    --
    "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
  104. As a female gamer... by sherriw · · Score: 1

    As a female gamer who plays the so called 'hard core' games.... I don't see a huge gap in how games appeal to men and women. Other than the turd of the new Duke Nukem game there is a really great selection out there (and I was a fan of DN3d. Used to create levels for it). A few companies are really getting it right like BioWare. Mass Effect and Dragon Age both let you play a female character with a fleshed out story and applicable love interests. I wish more games were like that. For example, Rockstar could do more to let me play a female character like in Red Dead Redemption and the game I'm currently playing - LA Noire.

    Secondly, I want to be able to save any time I freaking want. And don't make me re-play a big section just because I had to exit to do something more important. Having to reach a 'save point' is nonsense and kills my fun really quickly.

    Also, don't know if this is a girl thing or not... but I like more social interaction with NPCs in the game. Like in Dragon Age for example it's very good. In Oblivion however... I get kind of lonely pretty quickly. The lone wolf adventurer gets old after 40+ hours.

    That reminds me, I want to finish Oblivion before Skyrim comes out. But I have yet another repetitive oblivion gate to close. Gaaah. There's such a thing as a game being too long.

  105. Re:sounds like their needs are addressed quite wel by ArsonSmith · · Score: 1

    My, nearly, car analogy:

    I drive on the freeway every day to work. So does that mean that the free was is the best way to get to work? It must be since I use it every day.

    No, the most optimal route to work would be a direct road going straight from my drive way to the parking lot at work. This road doesn't exist yet I want to drive to work so I take the freeway.

    --
    Paying taxes to buy civilization is like paying a hooker to buy love.
  106. 50% of the market by Anonymous Coward · · Score: 0

    Another misleading statistic. The market 100% of people. 50% of people are women therefore 50% of the market are women. It doesn't mean that 50% of people gaming are women. Even though women have increased their presence greatly, I do not believe 50% of gamers are women. If companies believe there is money to produce games for women they would. I would, wouldn't anyone? I would love to own the game in which millions of women pay me $15 a month for play my game.... So why aren't there games oriented for women? Because the women who play video games don't want to play girlie games.

  107. Re:tackle the root of the problem, not the symptom by grikdog · · Score: 1

    IIRC, Admiral Hopper was just as wired as the Professor, too.

    --
    ``Tension, apprehension & dissension have begun!'' - Duffy Wyg&, in Alfred Bester's _The Demolished Man_
  108. Re:sounds like their needs are addressed quite wel by thesandtiger · · Score: 1

    What the hell are you talking about 50% of girls don't have hobbies? Your ass must be incredibly sore after pulling that one out.

    I'm a woman, I know many women, I have known many women throughout my life, and I honestly cannot think of one woman over the age of 5 who legitimately does not have a hobby of some sort or another.

    And actually, as someone who has perused a few dating sites, I can safely say (at least as safely as you could) that at least 50% of men don't have hobbies unless you count beer pong or drinking natty life with their bros.

    Maybe it isn't that people don't have hobbies, but that people on dating sites who are trying to attract people are just presenting an image of themselves as being all about fun etc. rather than "geeky" things like hobbies. Young people especially. They are looking to hook up and have fun, in most cases, not find a soul mate. If you wanna get drunk and party with random people, why would you bother talking about your real interests?

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  109. Re:sounds like their needs are addressed quite wel by The+Archon+V2.0 · · Score: 1

    Do most women WANT to play Halo XII, or DNF?

    Judging by reviews, most people don't want to play DNF.

  110. put your money where your mouth is by Anonymous Coward · · Score: 0

    so write some games

    as a GAMER i feel the current glut of games is generally low quality
    indie is where its at

    so write some games

  111. Why the hate? by Veggiesama · · Score: 1

    Wow, reading through these comments is pretty upsetting. Lot of unwarranted, borderline misogynistic ranting. No reason to feel threatened, guys. Girls just wanna have fun.

    Anyway, some observations about how women are portrayed in games:

    Male protagonists dominate the top games, while female protagonists are primarily defined by their sex appeal (Lara Croft, Bayonetta, any female from Street Fighter) or are somewhat masculine themselves (Mass Effect's female Shepard, Samus Aran before she strips). In addition, many respectable female characters are relegated to sidekick status (Alyx Vance from HL2, Meryl from Metal Gear Solid) or become emotionally-wrecked villains themselves (GLaDOS, Aribeth from NWN).

    For every non-mute (Sorry Chell), non-overtly sexualized, emotionally resilient lead female character, like April (Longest Journey) or Jade (Beyond Good & Evil), I can think of half a dozen females who always need rescuing by the boys: Princess Peach, Princess Zelda, Yorda (ICO), the Duke Nukem girls, and so on...

    Based purely on personal anecdotes, most real-life girls I know gravitate toward games like the Sims, Oblivion, or World of Warcraft (PvE). Social chatting software like IMVU are popular among women too. I think in these kinds of games, they can define their own characters and their own place in the game world. They seem to like creating, customizing, and exploring, while approaching the content at their own pace.

    That's not to say no women enjoy pressure-driven games like WoW (PvP), Starcraft, or Left 4 Dead--I remember at least 3 girls kicked my ass in separate L4D Versus matches--but the ratio of fiercely competitive girl gamers to guy gamers isn't very high, in my experience.

    If developers want to attract more women playing games, I think they need to develop more characters that women want to play or characters that women can identify with. To do that, I would suggest hiring more female developers, writers, and play-testers. But that's a risky business move, and in this climate of conservative remakes and shooter clones, I don't see it happening anytime soon.

  112. I have an idea... by Anonymous Coward · · Score: 0

    We can tap the untapped market of cooking and pregnancy games.

    Have people not realised that woman want nothing more than to be men? If men's needs are fulfilled, then so are the women's needs. They're equal, right?
    Woman aren't playing the video games, because the majority of them don't like video gaming, and the vast majority have no hand-eye coordination.

  113. Stereotypes by hyp3rhippo · · Score: 1

    What is a "women" game anyway. Maybe the real sexist issue is our preconceived idea of what things you're suppose to enjoy according to your gender.

    1. Re:Stereotypes by geekoid · · Score: 1

      No, it look like women play games differently then men..on average.

      In that case it's just an observation of the market and industry.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  114. Re:sounds like their needs are addressed quite wel by ArsonSmith · · Score: 1

    No mater what we define gamer as, I'm pretty sure that this marketing evaluation labels gamer as "One who buys games" and not caring in the least about how they play them.

    --
    Paying taxes to buy civilization is like paying a hooker to buy love.
  115. Re:sounds like their needs are addressed quite wel by HungryHobo · · Score: 1

    If it were any lower than 50% I might agree with you but if there was a massive need going unmet you'd expect some kind of difference, 40%, 45% some kind of impact.
    If the movies didn't appeal to women as much as men you'd expect to see less women than men going to the movies. if books didn't appeal to women as much as men then you'd expect less books to be bought be women.

    now there can still be holes in the market or you can manufacture them by tying things in with other media like how true blood and twilight dragged in more customers by going after traditional consumers of other media but that works with both sexes.

    but no.
    dismiss it and make a snide little remark implying I'm sexist for pointing out that a company is simply trying to convince people their worthless services are more valuable than they really are.
    The point you seem willfully blind to is that gaming is not male dominated because 50% of the gamers are already female.

  116. I'd like to see the datra by geekoid · · Score: 1

    and methodology.

    ""For instance, they are much more likely to prefer to play solo than men, and play games for less competitive and more narrative- and character-driven reasons."

    This flys in the face of other reports, and my personal experience; granted my person experience may be self selecting and/or biased.

    My daughter and her friends really seem to enjoy gaming with each other; certainly more then my son. When she finds a new game, almost the fist thing she does is figure out how to connect with other people.

    Now that I think of it, almost every guild I've been in was being run by women.

    Again, I would love to see the data.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  117. Re:sounds like their needs are addressed quite wel by Omestes · · Score: 1

    No mater what we define gamer as, I'm pretty sure that this marketing evaluation labels gamer as "One who buys games" and not caring in the least about how they play them.

    You are correct on a basic level, but it would be insane for the industry not to divide games up into different classes and types, with detailed demographics for each. All "drivers" are people who drive cars, but the statistics for such would be completely worthless from an industry, and marketing, standpoint. the demographic who drive 100k+ luxury cars are different than the people who drive cheap economy cars, which is different from the crowd looking for hybrid/electric cars. Having these categories makes it useful, know who wants it, and what you need to do to expand your potential customer base, Grouping all "gamers" together is similarly worthless.

    --
    A patriot must always be ready to defend his country against his government. -edward abbey
  118. Re:sounds like their needs are addressed quite wel by Omestes · · Score: 1

    touche!

    --
    A patriot must always be ready to defend his country against his government. -edward abbey
  119. 50% Stat is BS by Anonymous Coward · · Score: 0

    "Market representation for women has grown to 50 percent overall" Bull. If you're including flash/web/facebook games, sure. 1 in 3 farmville players are 13 year old girls and 42% of all facts on the internet are made up.

    If you want to talk REAL games... the reason women aren't marketed to is because they don't buy them... even when games are designed for women/girl (and they are out there) they're poor sellers.

  120. LMAO @ Erroneus (blown away 6x by APK) by Anonymous Coward · · Score: 0

    http://slashdot.org/comments.pl?sid=2253808&threshold=-1&commentsort=0&mode=thread&pid=36521452

    How stupid do you feel erroneus? Every point you made there was blown away with valid, concrete, verifiable evidences vs. your trolling "ne'er-do-well" statements there. LOL!

  121. Pogo by Igarden2 · · Score: 1

    Pogo seems to be doing swimmingly by appealing to women.

    --
    Normally I ascribe all life to intelligent design, but in your case I'll make an exception.
  122. Re:sounds like their needs are addressed quite wel by Labcoat+Samurai · · Score: 1

    However, does that percentage hold for every sector of gaming? For example, are 50% of console gamers women? It might be that there are certain areas where the desires of female gamers are being met abundantly, but other areas where they are not.

    I did, however, think this was funny:

    "Women not only exhibit different gaming behaviors than men, but also express attitudes about gaming that are dissimilar to those of their male counterparts," said Courtney Johnson, analyst for Intrepret. "For instance, they are much more likely to prefer to play solo than men, and play games for less competitive and more narrative- and character-driven reasons. "

    That's exactly the sort of game I like, and I don't feel that my needs aren't met. In fact, I don't have enough time to play the games I have!

  123. Re:sounds like their needs are addressed quite wel by Daetrin · · Score: 1

    If the movies didn't appeal to women as much as men you'd expect to see less women than men going to the movies. if books didn't appeal to women as much as men then you'd expect less books to be bought be women.

    That one bit is half right, but you're wrong about everything else. I can't see the details of the report since they seem to be obfuscating it, but every reference i've seen to it implies that the numbers they're reporting are strictly how many women "play games" on each console and what genres they prefer. It makes absolutely _no_ claims about how much time they spend gaming or how much money the spend on gaming, especially not in comparison to the male audience.

    So it's entirely possible (and in fact seems likely to me) that there _are_ less games being bought by women than by men.

    If we lived in some alternate universe where the FPS genre somehow never got invented would you expect to find that less than 50% of the gaming audience was male? Even if their favorite genre didn't exist i suspect that pretty much every gamer would rather be playing _some_ game, especially when they didn't know what it was they were missing out on. But the males would still probably be spending a lot less on games than we see from things like Call of Duty and Halo.

    The point you seem willfully blind to is that gaming is not male dominated because 50% of the gamers are already female.

    Sorry, but i've worked in the game industry. The game audience may not be male dominated anymore (though i suspect gamer dollars are still male dominated) but the game development industry definitely still is, and that has definitely had an effect on things. I don't even think it's intentional, but when a bunch of people of a certain demographic get together and come up with an idea for some media then if they don't think about it much they tend to come up with something that appeals specifically to their own demographic. That's just natural.

    --
    This Space Intentionally Left Blank
  124. dumb story by gregarine · · Score: 1

    dumb story. If woman were interested in purchasing games for consoles there would be more games tailored to them. Its not like publishers are refusing to make money. The women I know who play games at all like casual stuff Plants vs. Zombies, Peggle and Facebook games. The first two are already on console. But maybe if we made the Master Chief a chick they would come flocking by the millions.

    --

    I like traffic lights
  125. So... by Anonymous Coward · · Score: 0

    Shouldn't these women be cooking? or cleaning?

  126. What's supposed so different about games for girls by Anonymous Coward · · Score: 0

    I never understood this debate. What is the supposed big difference between games "targeted" for guys or girls? And, really, if this is such a big deal the push should be to get more women into game development. Much like how universities are pushing to get more women into CompSci, science, and engineering.

  127. Forget it Guys, It's a Hopeless, Impossible Task by Anonymous Coward · · Score: 0

    As a developer, I've spent many years trying to figure out what kinds of guns and targetting systems and damage weighting and Kill Trees and deathbot AI most appeal to women gamers, and I've come to the conclusion that it's simply impossible. I've asked for help from women, but all they say is "You don't understand!" I beg, I plead, "Please tell me then!! I'm all ears! If you don't like any of the weapons, do you want to be able to use your fists to punch the heads off of zombies instead?! Do you want skimpier armor in different colors? Tell me!" and eventually they just get annoyed and do that cute "Grrrr!" thing and storm off with their fists clenched and their arms at their sides. God, that's so hot. Anyway, I've come to the sad conclusion that I am never going to be able to figure out what women gamers want, and at this point I'm just trying to accept it.

  128. Re:sounds like their needs are addressed quite wel by Anonymous Coward · · Score: 0

    My girlfriend isn't a gamer in a big way (she doesn't clock as many hours as me by a long shot), but her last big run at gaming was the Orange Box (HL2 + episodes + Portal- she didn't see the appeal of TF2). She was also a big fan of The Sims. As far as my gaming tastes are concerned, I don't tend to play FPSs- I'm a bigger fan of strategys, for example.

    I suppose the point of my anecdotal meandering is that people don't tend to stick to stereotype. Is Half Life 2 "women friendly"? Not specifically, but then who said that alien invasion games are more "man friendly" than "women friendly" anyway? What on earth do alien invasions have to do with men or women? And would my GF have wanted to play HL2 more if it had been all about puppy dogs and fashion shows?

    Posting AC as have already modded a tonne.
    - Patch86

  129. I'm a gamer... by LyannaStark · · Score: 1

    And yes i'm a female gamer. I love videogames. I play with The Sims (all the versions), Guild Wars, Mass Effect, Atlantica Online ecc ecc ecc More MMORPG free to play. I also played with Tom Clancy's Rainbow Six Las Vegas 2... One FPS where you can play as a woman, I love that in any game. I love the possibility to create a character similar to me, in this way i can identify myself in it. But, of course, if i can't create a woman character i don't play the game as well... (Only for Battlefield bad company 3 i had an acceptable response for another female gamer: in US Army Force the female aren't in the first line of combat). So i love what BioWare has done with Mass Effect and Shepard... I also like what Arenanet has done in Guild Wars but... if the female characters have more clothes on... So... please... Game developer of all the world.. Help us to play... We just wanna have fun. Like the boys do. No rape, no misoginism... no cruelty against women... Only fun... it's that possible? Because if you are a male... would you play a game where you can impersonate only a female character that rapes, enslaves, tortures a male? I'm pretty sure you wouldn't... also if the male is ALWAYS half (or more) naked.

  130. Too busy! by Anonymous Coward · · Score: 0

    Women are too busy shopping and gossiping. They just don't have time for games.

  131. Well then, here's a solution for you: by Anonymous Coward · · Score: 0

    Women: YOU make some games. If you don't like what we men are making for you, get yourselves into the game programming industry and MAKE one that YOU will want to play. Stop complaining that we're not getting it right and do something constructive.

  132. Re:sounds like their needs are addressed quite wel by sortius_nod · · Score: 1

    mmmmm... slave gamer girl porn. Where can I get some?

  133. All casual gamers? Sorry, WRONG. by Leslie43 · · Score: 1

    Half of the problem is all of you thinking that all we play is casual games.

    I have hundreds and hundreds of hours in Left 4 Dead, Battlefield and Call of Duty lines (plus others) and you would be amazed at how many women are there, you just don't see it because they don't make it known. Making it known creates a lot of issues, not just the smack talk, it often crosses the line into abuse, sexual harassment and stalking. It's a nice day when you can get online during peak hours and just be treated like "one of the guys". Instead we get berated upon entering, followed around and ganged up on.

    Once I started gaming openly, I ended up quitting half the games I was playing online and almost completely stopped playing during peak hours.

  134. Re:Forget it Guys, It's a Hopeless, Impossible Tas by Anonymous Coward · · Score: 0

    They want your attention, which they'd lose if they told you what they want.

  135. Re:sounds like their needs are addressed quite wel by Omestes · · Score: 1

    What on earth do alien invasions have to do with men or women? And would my GF have wanted to play HL2 more if it had been all about puppy dogs and fashion shows?

    It isn't so much about the content, as the methods. A HL2 (and the rest of the HL games) are rather neutral. I never saw Gordon Freeman as an uber masculine Duke Nukem type. If you remade HL2 with Duke, your girlfriend would have probably liked it less.

    I'm just using Duke because he's the most grievous, modern, offender. Insert basically any AAA action protagonist instead.

    --
    A patriot must always be ready to defend his country against his government. -edward abbey
  136. Re:sounds like their needs are addressed quite wel by Totenglocke · · Score: 1

    It depends on your definition of "women". Since to me "woman" / "women" holds the connotation of being older, I'd say yes, the OLDER females (over 40) are more likely to have a hobby, but the ones under that limit.........not so much, especially not the ones in their teens through 30 who are most likely to play video games. I'd noticed it long ago from girls I knew growing up / going to school with / family / friends but didn't think much about it - I just figured that they were a minority who were just boring. It wasn't until I decided that since I was getting older maybe I should start browsing dating sites (due to my job making it hard to meet people) that I realized that this isn't a "oh, I just know some boring girls" thing, it's a "good god, the majority of their gender seems to just sit there staring at the phone waiting for a guy to call if they're not busy with work / school" thing. Not only is the lack of hobbies unattractive in itself, but then it leads to issues when they date because guys have shit they want to get done and girls cannot comprehend that - so they harass the hell out of the guy and prevent him from getting shit done because they cannot comprehend that someone might have something they want to accomplish in their non-work time.

    --
    "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
  137. Re:sounds like their needs are addressed quite wel by Unkyjar · · Score: 1

    I think people don't quite get that the gender bias is in the narrative of the games and not in the gameplay, genre, or theme of the games.

  138. this is stupid by Anonymous Coward · · Score: 0

    farmville should not count for gaming

  139. Re:sounds like their needs are addressed quite wel by thesandtiger · · Score: 1

    The plural of anecdote is not data. Your shitty experiences are not proof of a trend, just evidence of the generally low quality of people on such sites.

    Going by the people on dating sites is not a good way to gauge anything about a general population. If it were, I could conclusively state that most men are unambitious, undereducated losers who have mommy issues. Not true, but you wouldn't know it from the guys on such sites.

    Seriously, check out the ads by men on those sites. Under 30 they read like a bunch of bros, over 40 they read like something out of a cliched midlife crisis, and in-between they sound like a lot of guys cheating on their wives. And all of them seem terrified by a woman who is genuinely intelligent and accomplished. It isn't true, but one could not be blamed for thinking it based on the evidence on sites like that.

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  140. Re:sounds like their needs are addressed quite wel by Totenglocke · · Score: 1

    Terrified of a woman who's intelligent and accomplished? More like "skeptical" because it's such a rare thing. It's not that girls are inherently less able mentally, merely that they usually choose not to use their brains because it's easier to just skate through life on your looks. That's one of the reasons I gave up on dating years ago - because finding a girl who's not hideous and actually uses the brain in her head is quite hard to find (and I'm far from the first guy to give up because of girls intentionally choosing to dumb themselves down because it's easier).

    But I forgot, you're used to the current anti-male America where girls are told that they're perfect and that everything they want should magically be so without them ever lifting a finger and that anyone who dares to criticize them in any way is just an "evil sexist male" who needs to be sent to a re-education camp.

    --
    "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
  141. Re:sounds like their needs are addressed quite wel by thesandtiger · · Score: 1

    I honestly don't know how to respond to any of that. Your statements are so counter to anything I have ever heard of that it's impossible to even begin to have a dialog.

    Sorry your experiences have lead you to believe and feel the way you do - it sounds like a very lonely and bitter existence, but if it makes it easier for you to blame women for your situation, please, feel free to do so. Since all women are basically the same in your mindset, take my permission as the blessing of all womankind.

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    Since I can't tell them apart, I treat all ACs as the same person.
  142. Re:sounds like their needs are addressed quite wel by AP31R0N · · Score: 1

    i call for a Rule 34 check!

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    Utilizing the synergization of benchmark e-solutions to pre-workaround action items!
  143. Re:sounds like their needs are addressed quite wel by Totenglocke · · Score: 1

    That narcissism right there is what I've been talking about. You can't even comprehend that there's a guy alive who doesn't want a girl making him miserable. I'm quite happy - the only times I'm ever unhappy are when I'm foolish enough to let someone convince me to give girls another chance. No guy actually enjoys being in a relationship - even the ones who say that they're "happily married" will privately admit to other guys that they hate it. It's because relationships are an utter farce, just like the whole concept of "love", which is nothing more than a con job to get a guy to shell out tons of money and be an utter slave to some girl who cares nothing for him.

    I have plenty of girls who come to me wanting me to date them (not that I expect your narcissistic ass to believe me - you can't fathom that you're not always right) - I choose to not date because all that guys get out of dating is smaller bank accounts and lots of misery. That's why I'm strongly considering ditching the girl I've been dating for the last few months (because as I pointed out before, girls don't have hobbies which thus means that they expect guys to have no hobbies or interests outside of serving their will, so guys never get anything done).

    But you'll just go through life with your goal of making as many men as miserable as possible while taking as much from them as you can get. It's not an innate "girl" thing, I'm well aware it's a social issue that created a couple generation of useless, sadistic gold diggers. Maybe someday many years from now girls will learn to act like human beings again.

    --
    "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
  144. Re:sounds like their needs are addressed quite wel by thesandtiger · · Score: 1

    Holy shit, I cannot even begin to describe just how hard I am laughing at your last post - thank you for that! You really had me going for a bit, but then when I read that I realized that you couldn't be serious because nobody is THAT fucked in the head without being on meds sufficient to prevent them from being able to get online let alone post.

    Don't overplay your hand next time - like, when you accuse someone of being a narcissist you can't then immediately start talking about how you are literally able to speak for all men ever. And when you claim to not hate women you can't then turn around and basically call us all gold-digging whores who serve no purpose but to drain male bank accounts. You need to space those out a bit so that it isn't quite as obvious, you know? You also can't just put all the real crazy shit into one post all at once because then you give the game away - like I said, anyone who actually believed the stuff you just wrote wouldn't be capable of going online to write it in the first place, so that just raises the whole "troll" flag.

    Still, for the laugh, I give you kudos.

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  145. Women underepresented; big yes, but..voluntarily by evolveit · · Score: 1

    Funny thing, is I do see SOME games oriented for women....development and designed by other women. Trouble is they are an extreme minority in the game development. (come to think of it, there are FAR too women in IT in general). The irony is, studies indicate that while organizations are trying to actively bring more women in the coding and development parts of the IT field, women are leaving in that capacity virtually as fast as they are brought in. How do we fit fix this, I don't know. If we could get more females in gaming as DEVELOPERS as opposed to manager, PR and admin type stuff, we'd probably have way cooler games in general and a breath of fresh air. (It would also be WAY easier for socially awkward male developers to get a date...;-) ) I'd love more women doing software development in general and so would all my colleauges.

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    'Imagination is more important than knowledge' - Einstien
  146. Re:tackle the root of the problem, not the symptom by angiasaa · · Score: 1

    IMHO, it's got to do with cultural stereotyping. Women prefer to give programming and computer related jobs a wide berth, not because they are incapable of excelling at it, but because that's how they've been brought up to think. Having been in the industry for almost a decade now, and I've known a lot of female programmers. It's not that they exist, but that their friends (almost always female) tend to look down upon them and treat them like they're not womanly because they're geeks. It's sad, but that just seems to be the way the cookie crumbles. Crab philosophy. When a woman makes her path into previously un-feminine areas, the rest of the women look at her like she's gone over to the other side..

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    Geekism is your _only_ God!