Ask Slashdot: Are AdBlock's Days Numbered?
An anonymous reader writes "This article discusses the ethics and the mechanics of ad-blocking software. Toward the end, it goes into some of the tech that's been built to circumvent ad blockers. Quoting: 'PageFair offers a free JavaScript program that, when inserted into a Web page, monitors ad blocking activity. CEO Sean Blanchfield says he developed the monitoring tool after he noticed a problem on his own multiplayer gaming site. PageFair collects statistics on ad blocking activity, identifies which users are blocking ads and can display an appeal to users to add the publisher's website to their ad-blocking tool's personal whitelist. But Blanchfield acknowledges that the user appeal approach hasn't been very effective. ClarityRay takes a more active role. Like PageFair, it provides a tool that lets publishers monitor blocking activity to show them that they have a problem — and then sells them a remedy. ClarityRay offers a service that CEO Ido Yablonka says fools ad blockers into allowing ads through. "Ad blockers try to make a distinction between content elements and advertorial elements. We make that distinction impossible," he says.' Is this arms race winnable? By which side?"
Beat that, suckers.
http://winhelp2002.mvps.org/hosts.txt
http://pgl.yoyo.org/as/serverlist.php?showintro=0;hostformat=hosts
http://someonewhocares.org/hosts/
Slashdot already makes distinction between content elements and advertorial elements impossible.
Give me Classic Slashdot or give me death!
"Ad blockers try to make a distinction between content elements and advertorial elements. We make that distinction impossible,"
So long as you're hosting your ads off-site, or even on a local (ad.example.com) server, we'll be able to block them.
Anyone know of one these ad-blocker-blocked websites? I'd like to see what it looks like in the face of adblock plus + noscript + requestpolicy.
When information is power, privacy is freedom.
Exactly. Fuck Ads. Find another way to monetize. Especially you shitty sites that are doing nothing more than regurgitating articles disguised as something else for search engines. For the legit sites, sucks. Use your damn brain and iterate away from in my face ads for shit I am never going to click on and buy. Thanks.
Stop trying to infect me with malware and perhaps I'll stop blocking you from my browser.
Never email donotemail@WeAreSpammers.com
Me and my hosts file are enough to win this war.
The Advertisers vs Ad-block arms race.
Because, let's face it... once the ad-block guys figure out how the advertisers are figuring out they are being blocked, they'll block it another way and then another way... until one side builds an a-bomb so big that the world is afraid the Internet will split in two if detonated.
That was a metaphor; no one nuke the advertisers, please. Or at least give me a few days notice so I can get to a safe distance.
If you want an add to appear on your page take ownership of it. Host it as an image file on your own website that you control and you are responsible for.
Anything else, we intend to find ways to block it, because we have learned the hard way that you cannot trust advertisers to not infect your system with malware (not always intentionally, but lets face it, that's a big source of failure).
I own my computer. I've been convincing every of my friends and family members to adopt a zero tolerance policy toward internet advertizing, partly as it's a huge security risk as seen in all recent stories about malware delivered with ads, and partly to opt out of "big data" collector activities.
Advertizers don't get it. My computer runs what I want it to, not what THEY want it to. They may make polite requests to display things, or to run things, which I can either say yes or no to.
The internet existed for decades before advertizers discovered it, and it'll be just fine - better even! - after they depart. Maybe we'll go back to its roots of crowdsourced content, rather than "big corporate content".
I will no longer surf the internet. The same way I no longer watch TV.
I am bored with it now anyway.
It might just have been a very long fad with me.
That's why I gots this Trace Buster BUSTER. See, when the mother-fucker tries to bust your trace with a trace buster. This mother-fucker is gonna bust the mother-fucking trace buster that's bustin' your...uh...trace!
Seriously, I haven't used adblock in a decade. If the ads annoy you that much then you probably shouldn't be going to that site.
If so many ads weren't obnoxious flash or javascript and simply a hyperlinked picture/text, then I wouldn't feel compelled to block them. But these so-called ads are largely intrusive and annoying and make the web browsing experience suck. Just like email and spam that have tracking linked images in them that I choose to automatically round file instead of at least checking out the content. Make the experience pleasant and controllable by me and I'll play along; otherwise, I take control with tools like adblock.
.. and NG adblockers (or browsers, full stop?) allow the contents according to the user's Web Of Trust .. ..
Chances are.. any ads that *do* get through.. will be very appropriate and welcome
-f
Sorry but when an errant ad can serve malware (see Yahoo) it's just not worth taking a chance.
Web site operators have the attitude that their revenue stream is more important than the integrity of their visitors computer.
AdBlock + NoScript is antivirus for the web.
Host your own ads - make them unobtrusive - people will still see them AND the content.
Being lazy and outsourcing it to others... you get what you deserve.
The people that are using ad-blockers are stating "I am annoyed by adds". These people seem to think it is a good idea to show the people that have flagged themselves as getting annoyed by ads more ads. That seems really really dumb.
These people should be careful what they wish for. There are many, many sites out there for people to browse on. Annoy a "customer" to much and it is very easy for them to go elsewhere.
Maybe the current crop of adblockers don't download the ads and can be monitored using JavaShit but eventually one will be created that downloads the ads but simply leaves that section of the screen blank. These days most ads are recognised by URL and that URL is usually hosted on a different server to the site itself. Future adblockers could use a thunderbird anti-spam type algorithm to visually recognise ads and match them with a database of things that people reported as ads
The race is winnable alright. Even if the end result would be the demise of "free sites" who get rich off the ads or the more recent trends of sites not getting very rich of the ads but hoping for acquisition by some supermassive company who will plaster the said site with ads until all users leave.
I am sure its because ad-blocking software is reporting your every move and building a psychological profile on you, that eventually finds its way into the hands of the government, a government, potentially many governments, terrorists, or whoever manages to hack whoever has the list that day.
what ethical issues are there with ad-blocking software that outweigh the ethical issues behind current advertising?
Wouldn't it be trivial to use the ad blocker to block the ad block detection script?
signature is pants
I use the element hider extension a lot to manually hide the advertisement divs on the websites that I visit.
So website designers are going to have to randomize the div IDs or something so that next time I revisit the page the advertisement elements aren't hidden anymore.
AdBlock and similar tools might be defeated, but nothing can defeat me not visiting the site again if the ads are too annoying. I'll put up with some tasteful ads, but too many annoyances and I just will block the site entirely.
If I see banner ads or anything else obnoxious, and I can't keep them blocked and still use the site, I'll find what I want elsewhere.
I'm ok with the text-based ads Google is known for, and I'll even click on them when they're relevant to what I'm looking for... because they're not obnoxious! They aim to be helpful!
I never buy anything unless I genuinely need/want it. It really is the truth. If I want/need it, I will pay whatever the price is at the moment. If it happens to be on sale, that's nice. If not, that has no relevance whatsoever. If I don't want/need it, I will not even consider buying it, for any price. That's just how I am.
If people are blocking your ads, it's probably because they're not interested in seeing the god damn ads. Sneaking past the ad blocker won't result in me going "gee, you got me, I'll be good and click on your ad now." More likely it will piss me off to the point where I stop visiting your site.
Stupid marketers and their "arms race" mentality was what resulted in people developing and using adblock and noscript in the first place. "What do you mean people still aren't clicking on our ads? It's got a dancing monkey with a flashing background and it occupies half the browser window! Fine, we'll make it play music too, and pop up fifty windows... maybe THEN they'll realize the error of their ways and click on it."
Procrastination Man strikes again!
Text view is the only thing that renders, mind you.
In single column. I scroll a lot.
---- The above post was generated by the Turing Institute. Maybe.
Sorry Blanchfield, but Adblock can fetch the ads and then simply not show them.
And Yablonka, Adbock can simply block *all* images since most are superfluous anyway and only allow through those it really trusts.
Sorry to break it to you the both of you Blanchfield and Yablonka, but no plan survives its first encounter with the enemy.
And no goddamn auto-playing sounds either.
I don't think it is a question about winnable.
It is more about how many ads that sites can force on to the users before they start loosing users and in turn money.
If sites circumvent ad blocking and force ads to the users then i think the users are more likely to stop visiting that site and instead pick another one.
So it is probably more about choice
AdBlock is something I've started installing for friends and family more as a way to block malware, than as a way to block ads outright. Poisoned ads (malvertising) account for a lot of malware installs. Just Google for iTunes or Firefox and the top ad results are malware infected installers.
Besides the incredible annoyance of ads in the slow downs they cause, they're also a dangerous pathway to malware and viruses. Common methods like embedding an iframe into a page that loads a script that targets a browser exploit to install something nasty (drive-by downloads), oneclick exploits, baiting users to download things, etc.
Ad networks—at least the slimy ones—don't care because they're getting paid.
Good. Cheap. Fast. Pick Two.
Who cares about Facebook? If it doesn't work without noscript, don't bother with it. Not like AOLv2.0 is a desirable site to visit anyway.
I'll consider abandoning Ad Block when a decade after ads are no longer the leading cause of malware. Until then I consider it a security requirement along with noscript.
You are a tool, and I say that as someone who worked for DoubleClick for 4 years...
I notice that some try to appeal to the User's better nature to let the Ads on through. I wonder if perhaps, I don't know, PAYING the user to accept Ads should be part of the solution. Nothing like money to drive viewership!
This article discusses the ethics and the mechanics of ad-blocking software
Ethics of blocking advertisements?
Gimme a fucking break.
An enigma, wrapped in a riddle, shrouded in bacon and cheese
I've never spent a single penny on anything that was advertised through a webpage that threw an ad up at me. Just try bypassing that!
Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
Instead of asking folks who have gone to the effort of putting in an adblocker to turn it off, maybe ask them for as much as the ad folks pay per eyeball?
It may not be obvious to the /. crowd, but nobody uses ad blockers. Of the people I know, I am the only one who does.
If a website goes to the trouble of preventing ad blockers for such a tiny demographic, chances are high that I'm not interested in their "content" anyway (if there is any).
I'd warrant (but don't have the statistics to back me up) that the typical ad-block user would be less prone to click on ads if forced to see them than a typical surfer. I don't see why these crybaby advertisers are so desperate to reach a market that would have low click-through rates. The advertisers win by not needing the extra bandwidth necessary to serve up ads to people that wouldn't click on them anyways.
"I'm so moist I'm sticking to the leather." -Kermit the Frog on The Late Late Show
Thank you! A million internets to you.
Sites that I frequently visit are disabled, maybe they shouldn't be trying to sneak in ads and try to make them seamless and not as sketchy.
Several times, in several different ways I found the question asked ... is it ethical to block ad's. My response: You are asking the wrong question: Is it ethical to track me without my permission? Is it ethical in inject mal-ware into my system? Is it ethical to not allow me access to information you claim is about me? Is it ethical to make money on my actions -- without a reward for me?
Stop messing with MY system, and I'll stop messing with your ad's.
Any site that I use more than once a week, I add to the AdBlock whitelist. However! If I get an annoying ad on that site, it goes back to the blacklist, for at least a month or two. Basically, until the guilt starts creeping in that I'm using their service without paying for it. If you want to remain on the whitelist, and get my page impressions, then don't use shady advertisers that use self-expanding ads, auto-play ads, and especially flashing or noisy ads.
The first time I mouse over something and it pops up an image or animation is the last time I visit that page. Noscript + Adblock haven't failed me in a long time. When they do, I'll have to resort to other means (blacklists).
I press ctrl shift K and look around, then I can disable javascript in that tab if I want. What ever happened to the "disable java" option in the options menu?
Mostly random stuff.
I use noscript in a deny all by default config with only a dozen sites even white listed. Any website that figures out how to get around noscript gets added to my hosts file as a malware site and I never visit again.
As someone else at the top pointed out, any site that refuses to load due to needing javascript gets looked at temporarily then blocked and forgoten about as it's usefulness is questionable. Sorry but I don't run scripts by default due to the many pop-ups/unders I've suffered in the past and I don't run IE for the same fucking reason.
Mod me up/Mod me down: I wont frown as I've no crown
My network connection.
My computer. My CPU. My RAM.
My video card.
My monitor.
My electricity.
I fucking paid for every cent of it.
So stay the fuck off my lawn.
These are my friends, See how they glisten. See this one shine, how he smiles in the light.
Simple SPAM is easy to deal with, properly engineered SPAM passes through the best filters.
Can't be much of it, then, because I haven't seen a spam mail in my inbox in years.
I want to find a way to have something, perhaps Squid, download the ads on sites I like but not actually display them.
Competition Good, Monopoly Bad.
Make them text or basic images like JPG or GIF (but then they couldn't hijack your speakers and blow your ears off, what fun is that?) and NO FLASH ADS because flash zero days are one of the biggest attack vectors out there
I agree, as does the featured article: "In addition, users who dislike the distraction of Flash-based advertising can install browser add-ons that just block Flash content, such as Flashblock for Firefox and Chrome." Flashblock for Firefox is the middle ground that I've been choosing for years. And before that became available, I had a practice of hosts-blocking any ad server that served SWF on a site. Slashdot was surprisingly one of the first sites I saw that showed an SWF ad for Splunk log analysis software, and whatever server was serving it was the first to get 0.0.0.0'd in my hosts file.
(but then they couldn't get "teh big bux" for having the most annoying Goatse of ads spewed on their pages)
Yeah, the article quotes the VP of some web advertising consulting firm who whines that static ads have an unviably low CPM. Boo hoo.
Good luck running, say, any browser-based video game without Flash or JavaScript, and good luck running non-browser-based video games that aren't made for your computer's operating system. Or do you claim that all browser-based video games are inherently not worth my time?
I understand that site content has to be paid for somehow, and so long as the ads that back it up don't
I have no problem letting the ads through. There are less than 10 sites whitelisted in adblocker. Everyone gets ghostery'd.
An internal system operation returned the error "The operation completed successfully.".
Nobody is forced to buy from a specific company (exclusive supply contracts or biased tender processes aside)
Copyright is similar in effect to an "exclusive supply contract". If the article you're interested is on a scriptwalled site, and no other article is authorized to carry the article, too bad.
There is a simple solution to web sites that annoy me with too much advertising, blocking my adblockers, forcing scripting, plugins etc...
I just stop going there.
No customers and they lose big time. There are alternatives to virtually everything. If advertisers make themselves too annoying they'll go extinct.
I never understand this. It's obvious to anybody with 2 IQ points to rub together that somebody who employees adblocking software IS NOT INTERESTED IN YOUR FUCKING PRODUCTS. How, then, by going around his blocks and stuffing this shit in front of his eyes do you believe that suddenly he will be unable to resist your ad. He will resist your ad and will only get even more pissed about your company. Is this really a wise thing for you to do?!?
Who cares about Facebook?
People who want to use websites that require Facebook login. It is impossible to post on Answers.com or The Huffington Post without having a Facebook account that is "verified" (tied to the unique number of a phone capable of sending and receiving SMS messages). Spotify used to be the same way.
You're referring to the policy in place since the second quarter of 2002, correct?
Then you wouldn't be interested in sites like Netflix that let subscribers stream movies like The Wizard, which is a 90-minute ad for the Nintendo Entertainment System.
You do own your computer, but zero tolerance is stupid. You have a choice to click or not. Content providers have a right to display on your computer when YOU request their site. If it's a malware site, it gets blacklisted by multiple entities and browsers. Since you're on slashdot, zero tolerance by an anonymous coward means you're getting fed ads. If you're not getting ads, you installed some software to prevent that, and that activity means you tolerated it more than zero. If you truly believe in zero tolerance, gtfo slashdot and nearly every other popular website out there including google search, youtube, yahoo, etc.
I will state that if a website uses anti-adblock software that bypasses my blocking in any way, I immediately close the page. I do not need their service enough that I will suffer their bullshit. This, in contrast to "zero tolerance" is my balking rate to annoying manipulation and my curiosity never gets the best of me. If I'm reading an article, and 15 seconds later an opaque ad comes up, I close the page and blacklist the site. Some sites even bypass noscript or make it unreadable without javascript, and noscript comes with its own set of problems making many web pages unusable (even with "temporarily allow all on this page") due to xss protection among other things.
You have that choice of what to browse, and content providers have a choice of how to market. Forcing ads onto people unwilling to view ads is a very low percentage market, therefore there is no reason to pretend there's some sort of arms race. There isn't.
The overall point is that spending money to market to people who not only don't want your ads, but will actively blacklist your entire website if it's too obnoxious (*cough*upworthy*cough*) means marketing money poorly spent. If adblock software is intentionally rendered ineffective, those websites will get far fewer visitors. They will lose money.
thing is, the advertisers will never do that - simply because their business model relies on tracking impressions and so forth. Hence they have to serve the ads on their own web platforms.
Then each publisher (operator of a web site that includes ads) could make a subdomain that is a CNAME (DNS-based alias) pointing at the ad server. In this way, the ad server will share the same public suffix as the rest of the publisher's site. So how will your browser be able to tell it from a subdomain that's actually operated by the publisher?
No, its days are not numbered. Thank you.
Who cares about Facebook? If it doesn't work without noscript, don't bother with it. Not like AOLv2.0 is a desirable site to visit anyway.
You miss the point entirely.
The use of Adblock is for the masses, not the elitist few who chose to turn their noses up at Farcebook. Who wants to advertise to the few? Any social site you wish to visit is crammed with script and when something like Farcebook employs advertising the way they do it becomes more pervasive. Rather than blast you with a few ads, which they can do, they blast you with 20 or 30 ads, which they can also do. Next thing you see is this behavior at your favorite sites and no way to stop it except to disengage, which few people really intend to do.
A feeling of having made the same mistake before: Deja Foobar
So how would a small-time publisher (such as an individual with a blog) who doesn't fly much get his key signed by someone who lives out of his home town? That's the problem I've always had with the concept of a web of trust: while each city can become strongly connected, the few people who travel often act as bottlenecks in the trust graph. In addition, I have some doubts about the transitivity of trust. Just because you verify someone's identity doesn't necessarily mean you trust him or her to verify other people's identity.
Let me see if I get this straight:
The company proposes tools that affect users that took steps to change their browsing experience of your website.
The apparent goal is to get the browsing experience of these users back in line with the intended browsing experience.
Is that correct?
Did none of them consider that
a. these users are actually aware of their browsing experience, and so will notice changes,
b. these users are actually active, and so will not hesitate to take steps if improves their browsing experience,
c. that a subset of these users (that will notice (a) that you're blocking their adblocker, and (b) thwarting their steps), will migrate elsewhere?
Weird.
Anyway, another aspect of this that I never understood: users that select themselves that they don't want to see any ads sounds like a dream for the advertisers. No need to spend any money on reaching that one.
The only argument I can currently come up with against this, is the "but we will convince you anyway" argument.
Is that it? Is that the ultimate reason adblockers are evil? Because they prevent advertising companies from the chance to change the minds of those who have no interest in ads?
And revive my list of advertising hosts to point to 127.0.0.1 in my local hosts file.
Did you ever wake up in the morning, with a Zombie Woof behind your eyes? -- FZ
My router at home runs pixelserv, blocking creepy domain to leak anything on my LAN. It needs a little bit of work to setup and tune, but does a great job.
And even if it become really hard, you have to be pretty confident about the appeal of your website.
I can understand why they want their ads to go through, but if some webmaster take aggressive action to force the hand of the user, there's a little side effect called "not going to this site anymore" that might hurt them somehow.
I've been using adblock+ and NoScript for quite a few years now. The reason is all the ANNOYING ADS!!! Stuff it. Ads are the biggest reason I QUIT watching TV. If I want something that's what Google, eBay, etc are for. Thank you, I'll find it myself. And now there's this reason as well. A co-worker asked which browser I used at home. Firefox I replied. How many add-ons? About 30. Your favorite? Adblock+ and NoScript. You know sites make money with ads. I know. Why use them then? When the advertisers start paying a portion of my Internet bill for them using my bandwidth I'll quit using AdBlock+ and NoScript. Nuff said. PS. AT&T... FUCK YOU.
I'm imagining a TakeNoPrisonersScript that pounds each ad with clicks, say, a dozen times. Eventually, clicks will no longer mean anything to the advertisers.
Comment removed based on user account deletion
Comment removed based on user account deletion
How does a 10 second ad for a Chevy ruin your life?
I've been using adblockers for years. What you are saying is all that is out there is a 10 second Chevy ad? Why such a fuss to circumvent adblockers for a 10 second ad?
I suspect there is more that you aren't telling me about.
Your move, bitches.
It's amusing that advertisers are talking of ethics, as if they're some sort of moral guardian. Remember, these people want to sell you things. They don't give a shit whether you can afford it, or whether it might harm you, or whether it causes damage or loss somewhere down the line. Going back to Edward Bernays, advertisers have used psychology to essentially manipulate the customer into buying their goods.
Look at the lengths that advertising platforms have gone to in order to make their ads relevant. Facebook, Google and the like have all gone to extraordinary lengths to maximise their ad revenues, often to the detriment of user privacy. Mining emails and messages for keywords to use in advertising isn't ethical in my opinion. Nor is tracking me with third party cookies, or with Google's new adID system.
I'm not saying they're all that bad, or even that I object to minimal, low overhead text based advertising. If an advertising agency was launched that only served simple text ads without incessant tracking I would unblock them quite readily. I understand that sites need revenue. However, suggesting I have an ethical obligation to expose myself to such an unethical industry in exchange for content doesn't wash with me.
Introduce advertising with a better ethical compass, and I will respond in kind by viewing it. Until then, the adblockers stay.
I don't mind ads if they're non-intrusive. Slashdot gives me the option to not have ads, but I let them through anyway. Gizmodo and Yahoo (mobile) have painfully annoying ads. I block them when possible. But in Yahoo (mobile) when I can't block I just go somewhere else. Has anyone look at the recent Google search result page? Fill with so much advertising. I've done a lot more of my searches over at DuckDuckGo. I don't mind a little banner ad or side ads, but don't try to take over my screen or play sound.
How much of the web content viewed in Sweden is hosted in Sweden?
i wouldn't run ad blocking add-ons if sites didn't purposely using flashing, brightly colored, mentally aggravating ads that are meant to be as conspicuous as possible.
Look i don't like ads, commercials, billboards, the constant bombardment of corporate marketing pushers trying to influence my every thought and decision and i try to avoid them as much as possible, but i understand the need to funding for sites that run on ad revenue, and i don't mind seeing ads here and there and supporting sites through those ads, but i'm not going to have them shoved down my throat or successfully get my attention through aggravation, it starts with me just blocking them because they are so overtly annoying and disrespectful of the reason im there (to read an article or find information about a subject) and ends with me never visiting their site again...
Whenever I'm reading through a story and realize that I'm being marketed to, it just makes me so angry. Whenever that happens I try to take the edge off it by relaxing with the smooth flavor of a Chesterfield cigarette. Mmm. Smooooooth.
Advertisers need to realize that *I* am the ad blocker, not the script I installed. The script just makes it *easier* to manage.
Adblock went right back on.
I don't mind ads. I understand this stuff isn't free and I'm willing to put up with them provided they aren't going to scream in my ear. But the ad makers don't seem to be willing to adjust their side of the equation.
"Seven Deadly Sins? I thought it was a to-do list!"
the question isn't 'how to block advertising'? Shouldn't it be "Why does anyone bother with advertising?" (obviously malware-loaded ads are a diiferent issue). How many people actually take notice of an intrusive ad on a website? Personally, I'd be far less likely to use a company or service that intruded, unasked, into my 'web experience'.
I have yet to see an ad for anything that made me think "Ooh, I need to buy that" or "Ooh, I need to watch that TV show, read that book, watch that play, listen to that music etc etc.". Most of the ads I see are either for things I can't afford, like flashy cars, things I don't want, things of dubious value (loan sharks), or the old standby "Local Mom finds way to make a fortune, cure cancer, grow huge breasts and whiten teeth using this one simple trick". It's a waste of time and offensive. Now you could argue that should allow the advertising just to support the poor impoverished website owner. The problem with that is that it is supporting the whole "advertising funded paradigm that I find wasteful and offensive. Sadly, I'm having a problem thinking of what the answer may be (lets face it if I could I would make my fortune) we don't want a pay-per-view web but we also don't want the advertisers peering into our souls to tailor ads to what interests us.
Weird now a days, so host files work great for me IMHO
People once told me 68K ram was all we needed,
... until my Adblock Plus no longer works. Because I can not stand intrusive advertising when I'm trying to read something. So I will have to quit wasting enormous gobs of time on the Web. I quit TV 15 years ago because of abusive advertising (mostly). If adblockers get nullified, I will seriously curtail my web browsing.
This is actually a good example of where regulation probably would have helped. To skim the game theory element of this, there was an arms race among advertisers for increasingly intrusive ads, with any firm that did not participate seeing its revenue vanish because its competitors would. No one could depend on voluntary industry regulation since any company breaking ranks would make out like bandits and all the companies playing nice suffer. Thus you had the classic race to the bottom since the reward structure punished otherwise.
Regulators did not step in, industry regulation was broken, so consumers found a way to deal with the problem, but it was a way that hurt the whole advertising ecosystem.In a very real way, industry fighting against the idea of an external entity keeping everyone in check doomed us all.
“It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper.” - Rod Sterling
Perhaps it is. But OTOH, Rod Serling and his staff were able to make a virtue of the vice of commercial advertisementbreaks in their selection of delimitations between acts to good effect. Remember, limitations in form can be an excellent artistic inspiration. Viz sonnet form for some examples of constraints as inspiration.
I am not a crackpot.
If a site had non-annoying ads I whitelist. Especially if it's site i want to support. Sometimes I see those "Please unblock us" and I usually do. anyone willing to ask is willing to police their ads. That said I'm not above taking them off the list if something changes. Heck sometimes if I'm feeling generous I'll open an ad in a new incognito page. Just for kicks. After all I'm not giving money to websites. I might as well throw them a quarter or whatever. Some sites "pay me" after all with contests and such that I've won pretty regularly on.
Just another second banana
Welcome to the hostfile mutha'
The thing they refuse to get is that many of us, myself included, don't mind seeing a few ads. But multiple ads with motion, or one of my real pet peeves, like an almost full page floating around abomination from teh likes of Yahoo, are just too much. And with pushing ads from unknown outfits, that often carry malware, sorry, your webpage isn't all that necessary for me to view.
A month or so ago, I did some experiments, turned off all the scripts with no script. Went to a few sites - I forget which right now, but it was something like the New York times. Of course the page didn't load correctly. So I turned off all the scripts. Still didn't show up. Ther ewere more scripts that wanted run. Did this many 5 times before the site showed. There were 20 plus something scripts running, almost all of them tracking scripts. One fonting script.
Between forcing ads on us, and tracking scripts, all I have ot say is no thanks - I need to see your site less than you need me to see it.
Welcome to my hostile, NYT. And other sites that insist on being a pain in the backside.
The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
I've never used an adblocker - Suppose I could, but can't be bothered. I know ads drive the Slashdot crowd batshit bananas crazy, but f*ck, get over it. How does a 10 second ad for a Chevy ruin your life? I just tune them out...
Oh, my. That's a bit of an exaggeration, don't you think? It doesn't ruin my life. Are you projecting something on me, perhaps?
What it does ruin is that particular web browsing experience. Not for me. I certainly don't want to imply I'm being selfish, here. Oh, no. No, it ruins it for the advertiser. See, when I get hit with something jarring and unexpected, I simply close the whole thing: experience, ads, Chevy, promised content, and all. It's not personal -- I'm certainly not trying to upset you, oh my, no -- I just don't want to exert the effort at refocusing after watching some un-skippable video.
So, you see, it's me, not you. It's my aversion to switch focus. Nothing personal. Really, honestly, I don't mean to hurt your feelings. Okay?
You should continue doing what you like. You certainly don't need my approval or anyone else's. As a Slashdotter, I'm sorry if the Slashdot crowd implies that you are wasting your time. That is not our intention. Your time is your own to do with as you wish. Don't let anybody tell you otherwise.
I am not a crackpot.
How does a 10 second ad for a Chevy ruin your life?
By incurring data overages. Web page: 0.1 MB. Web page with video advertisement: 1 MB or much more. This tends to add up when a satellite or cellular ISP gives each subscriber only 5000 MB per month. And as others have mentioned, malware authors like to install their crap through Flash Player vulnerabilities.
This is why the push by major ad companies like Google for ubiquitous broadband.
Once average speeds hit an acceptable point (probably no more than a year or two off), all 'static' content (ie non-video) will be rendered on the server, merged with advertising content, and then sent out to the user as a solid block, probably an imagemap with hotspot data, a second 'reactive' image and some javascript so it all gels and has feedback.
Whole web pages could (and will, I'm sure) be rendered this way. Just leave spaces for the browser to insert widgets and video and you're done.
Of course, more sophisticated ways of detecting and blanking out ads in the image data will probably be developed, but it will make the ad-removal process much more difficult. On the bright side, ads delivered this way will be exclusively still images (unless animated PNG catches on), which are at least less annoying than animated ads or video clips.
Maybe the average adblock user will find this 'balance' acceptable, and see no need to block still image advertising when it appears in this fashion?
Advertising is cool. Adblock is cool. Adblock-blocker is cool. But then they will just make the Adblock-blocker-blocker.
The best advertising is embedded advertising - like when Dexter always sits behind a Mac. It is probably less easy to block too.
Just ask ArsTechnica how it worked out for them when they tried to pull that crap and then got beligerant towards their longtime readers when they called them on it.
I would, but haven't read their site since.
- --
"I Hate Quotes" -- Samuel L. Clemens
The reasons I use ad-block are 1. because sites like the Pirate Bay have pornographic ads all over them, which is really unpleasant, and 2. Some sites have ridiculous ads everywhere that produce sound, animate, make things annoying to read when you see random words with two underlines and slow down your browser. If everybody used simple sidebar and banner ads without the typical annoyances they sometimes harbour, I don't think there would be a need for ad-blocking and it's likely advertising would become more effective and therefore, worth a lot more.
1) No auto playing/downloading videos 2) Guaranteed maximum byte payload for adverts 3) Guaranteed no malware 4) Crowd down-voting capabilities to target poorly performing/mis-behaving ads There has to be a happy middle ground. I really don't care if ads and marketing links are tastefully deployed on a site. It's the massive performance hit and the malware that annoys me enough to deploy countermeasures.
Fuck Ads. Find another way to monetize.
Enjoy paying $9.95 for a 30-day pass to each web site. NYT and WSJ already headed this way when the ads weren't paying enough.
What ever happened to the "disable java" option in the options menu?
Java is disabled by default because Oracle neglected to clean up security holes in its VM. Firefox 23 hid the "Disable JavaScript" option because it would cause excessive support costs when people "Disable JavaScript" and end up discovering that all their add-on applications have stopped working.
Not if the ad blocker detection script returns the key for decrypting the text of the page. Working around that would violate the Digital Millennium Copyright Act in Slashdot's home country.
I got an eye opener a few months ago when I improved a new Windows laptop by installing Firefox. In the few seconds that the system (with Firefox) was without AdBlock, I got totally shocked as to how horrendously and utterly unusable most of web pages I frequent were with ads not removed.
If I had to choose between using these pages with ads, or using them not at all, I would simply choose the latter and go on for a site that actually does behave.
The same will hold here; pages that succesfully sidestep AdBlock, the most important thing on the web after Firefox, I will simply add to the blacklist.
From the FA: "Viewing ads is part of the deal if users want content to be free, says Freitas. The use of ad blocking software breaks that implicit contract."
I love this argument. I recall a high-profile libertarian making the same argument (after which I stopped going to his site). Contract? Tell you what - put your site behind a password-protected page and I'd agree about the contract. But if your site is publicly accessible there is no contract and you know it.
I've been using a hosts file for years. Best thing I ever did.
Works across the system and not just a browser. Awesome. http://winhelp2002.mvps.org/hosts.htm
I'm not anti-social, I'm anti-idiot.
I have lived in the US for 39 years and I have to say that I have seen and heard enough ads for several lifetimes. I'm full. I cannot take any more. Services like Netflix, Pandora (paid with money) and SomaFM (No ads and free, but I donate anyway) are freaking AWESOME to people like me. Paying for a service by viewing or hearing advertising ruins the experience for me.
Brave Sir Robin ran away. ("No!") Bravely ran away away. ("I didn't!")
> I need to somehow automagically figure out what device you are using,
> the screen sizes, interface capabilities, etc. and CUSTOMIZE
> my style sheets (one more nail in the fucktard coffin) just for your device.
Dear web-developer... PLEASE stop strying to customize for what you think my browser+device combo is. You are a pain in the ass. I use 3 different browsers at times, all on Linux...
1) Firefox under linux. When I go to live365.com internet radio, with the native user agent, part of the player selection menu is missing, and I can't play music, When I fake the user agent as Firefox on Windows, it works properly.
2) When I go to various sites with Opera, on my desktop, they seem to think it's "Opera Mobile", and I get the crappy mobile site. Mobile sites are such a bleeping joke that XKCD laughs at them... http://xkcd.com/1174/ http://xkcd.com/869/ I have to lie about the user agent to get the desktop version web page.
3) Ditto for uzbl, which is a webkit-based desktop browser. Some web sites see "webkit" and think it's a mobile browser.
Dear web developers... if I *WANTED* to go to "m.bad.example.com" I'd go there. If I ask for "bad.example.com", without the "m", please respect my wishes.
Hint for web developers... you can get away with one web site for mobile and desktop. Smartphones no longer have 240x160 pixel displays. Retina screens can have resolutions equivalant to regular desktops. And smartphones have this ability called pinch-and-zoom. A couple of rules to follow...
1) Allow resizing, so that pinch-and-zoom works.
2) Avoid Schlockwave Trash, and you'll be viewable vy iphone/ipad users
I'm not repeating myself
I'm an X window user; I'm an ex-Windows user
I know sites that do this literally since ages, simply by putting a simple message below the ad -> if the user blocks the ad he sees the appeal message. No javascript required.
Adblock Edge and other open source blockers. Do they get thrown under the bus?
1. Stop making ads so annoying, loud, dangerous to computers.
2. People won't use adblocking software.
I am morally opposed to using adblock software, but I use it anyways. Mainly because while watching TV shows online, they play the same commercial about 25 times during the course of an episode, and at approximately 15x the volume of the show, even managing to circumvent my system volume, AND they come last with shit spyware/adware/viruses that I don't have time to deal with.
If advertisers and the content companies would fix the problems with online advertising, I would gladly accept it, but I'm not watching 2 hours of ads for a half hour show at 10x the volume while my super-computer grinds to a half from the bullshit packaged with them. I want you to make money, I want to be a part of that, I want content on the internet to be profitable. But I sure as hell won't deal with the horrible ad policies and strategies thrust at us presently. I like to know what products are out there, especially as they relate to my interests. I want to be informed about new products and services I haven't heard of or didn't know existed.
Nonetheless, these dumbasses will just escalate this arms race because obnoxious, repetitive, evil, disgusting ads are apparently all that matters. They are so annoying that when I have to watch them, I make a point to avoid the products, because it pisses me off so much. They are so obsessed with finding a way to get more gold out of the goose that lays the golden eggs they are close to slitting its throat and losing it all. If your content is ruined by poor, shitty ads, the fact simply that people will start ignoring your content. Rely on less invasive and safer ad services or find other ways to monetize.
That isn't even getting into the new idea of these ISP usage limits, if you stream tv shows and 1/3rd of the time is ads, you are killing 1/3rd of your data cap with fucking advertisements. That is totally unacceptable, like paying for cable and having to watch ads. You get either subscription OR ads, NEVER both. Not by me anyways. If I can't watch your show without having cable, I either won't watch it, or if it is one of my favorite series I will pirate it. Either let me watch it with basic, minimally invasive non-repeating ads, purchase it for less than 5 bucks an episode somewhere online, or it will be pirated because nobody is dealing with your bullshit.
And any other ad server get disabled scripts. Picture do not get loaded either if you block major ad network (adblock, host file etc...).
The ONLY workaround is putting *all* ads as being served by teh website you contact. Good luck with that.
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visit randi.org
... finally proven wrong?
Thank you!
I'd bet most of these widgets require jQuery primarily because jQuery makes old IE less painful to deal with. It should become easier to deal with after mid-April when extended support for Windows XP ends. At that point, every supported Windows OS will have IE 9 or later either installed or available through Windows Update. And once support ends for Windows XP, web developers can presume it insecure. This means it will become unwise for a web site to let the user of IE on XP do anything requiring any level of security, such as paying with a card or even entering his password.
If you have a "form" on a page and want to be able to work with it, without having the entire page reload, your ONLY option is JS. There are NO OTHER OPTIONS.
Of course there's another option: having the entire document reload, and redefining "entire document" to make it less painful. Make the form a separate document so that reloading the form doesn't reload everything else. This is how Slashdot's comment submission form worked before D2 was introduced, and how it still works if you open "Reply to This" in a new window, and how it still works in (say) stock phpBB. And people who prefer not to run non-free JavaScript (or any JavaScript at all) on their computers can still use it. And if static documents aren't interactive enough, implement a native application. For example, instead of a web-based forum like Slash or phpBB, put up an NNTP server to which any NNTP client can connect.
You simply cannot do 99% of what people expect in a "Web 2.0" experience
People who dislike JavaScript don't want a "Web 2.0" experience. They want a separation of applications and documents. They want HTML to be documents and EXE to be applications.
You're wishing to go back to a pure static page environment, or worse, a dynamic one where to do the SIMPLEST activity requires a GET or POST to a separate page requiring server side code to operate, create a dynamic page just for you, and then return it.
This is how Slashdot operated before D2, and there are apparently a lot of people who prefer how Slashdot operated before D2.
The only way to do anything again would be native code, thereby shutting out quite a bit of valuable innovation in the markets by startups that could have never afforded the resources for large coding shops that could keep track of code for multiple platforms.
A coding shop is supposed to first release a Windows application that has been tested in both Windows and Wine, and then use the money it earned by selling copies of the Windows version to hire developers to make a version for OS X. Or the other way around, if it's a Mac shop. Keeping the application logic (the "model") and presentation (the "view") separate makes it easier to maintain versions for both Windows/Linux and OS X. Or expose a network protocol that third-party native clients can use, such as NNTP or some REST-based API like Twitter and Amazon and eBay use.
The native code companies are cratering because they can't begin to hope to keep up with the SAAS companies using open source frameworks and rapid cross platform development to push out fixes and features in weeks instead of 3 years.
So why can't native code companies come up with frameworks to make native code development just as efficient?
Registering a CDN in the browser as servicing a particular domain
Who would be the authority for such registration?
Why would I host my own scripts AND pay the CDN?
Because historically, several CDNs have offered services only for static files, such as CSS, JavaScript, images, and video, not for dynamically generated HTML documents.
As Bill Hicks would put it: "If you work in advertising, kill yourself. It's the only way to save your fuckin soul."
Despite backing up Bill's statement to it's fullest extent, I would like to take the chance to introduce some alternatively valid, tiny criticism to all this action being taken by advertisers, advertiser-backed companies and "advertisement enforcers":
TAKE THE FUCKIN HINT - If we use ad blockers, it's because we'd rather have your page fully messed up, your online game unplayable, your newspaper news unreadable, to abiding to deal with the consumerism-centered policies that brainwash us to pay for things we do not need. You want to make money out of the publicly available resource which the internet is since its creation? Provide me a better service by not using ads in the first place and I will be sure to drop some money on your premium services. And by premium I don't mean the ones without ads, I mean the ones where you actually had to work for, unlike whatever web-app reinventing the wheel you developed last Thursday and put ads on linked to your PayPal account.
failing to load make essential web applications useless? That sounds like hotlinking of images which I've always understood to be a dickhead move on the part of web designers.
Some web sites tolerate or even encourage hotlinking for specific images, especially images that the web designer reserves the right to update (such as the "right now on eBay" logo used by eBay API clients). Remember the old image-based hit counters from the GeoCities era?
As for the registering of the CDN, I think you misunderstood me. The site itself would register a CDN as part of the domain through instructions in the XHTML.
That sort of "registering" a particular CDN for a particular URL would be little different from just hotlinking.
I believe this would simplify work flow and allow you to swap out a CDN without touching a single line of code in the rest of the site.
I'm starting to understand what you mean if these CDN registration rules look like, say, HTTPS Everywhere rewrite rules.
Even better, you could register known external objects that are community approved.
Approved by what community?
Meaning, your XHTML does not have to reference the exact Google Analytics script, but to a common reference point that allows Google to normalize that code to whatever they want.
That can already be done with the existing URI framework by placing the reference point as a path within a hostname under google.com.
Privacy laws could be amended to state that bypassing the user preferences in the browser is illegal. Wasn't Google guilty of that anyways with something?
Google got in trouble for adding a P3P privacy policy header that essentially amounted to "Our privacy policy is too complex to express as a machine-readable policy using P3P syntax; see [some URL] for a human-readable policy." What should Google have added instead? Or should Google have thrown up an alert to the effect "Your browser's privacy policy interpreter is too old; this and this feature will be disabled unless you install Google Chrome"?
Netflix could tell it was blocked and pop-up a dialog box informing that certain features will now be missing AND list them.
Any other site could likewise social engineer users into turning on tracking by arbitrarily disabling features until the user enables the tracking.
If the user base sends out a message loud and clear that says, "Don't Track Me", I don't see why they get to continue violating privacy.
Web sites could implement DNT but use both carrot and stick to social engineer the user into turning off DNT. The carrot: "We know you're tired of seeing advertisements that aren't relevant to your interests. For example, single men probably don't want to be subjected to ads for feminine hygiene products. To make sure you see the most relevant offers, please disable Do Not Track in your web browser." The stick would be to arbitrarily disable features: "Some features of $sitename require a subscription or an invitation code. To get your invitation code sooner, please disable Do Not Track in your web browser."
Betteridge law of headlines applies:-
Betteridge's law of headlines is an adage that states: "Any headline which ends in a question mark can be answered by the word no." It is named after Ian Betteridge, a British technology journalist, although the general concept is much older. The observation has also been called "Davis' law" or just the "journalistic principle".
From http://en.wikipedia.org/wiki/Betteridge's_law_of_headlines
I think the plan is to display an empty page to anyone who uses ad-blocker. Watch our ads or watch nothing at all. Could come. Will come.
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---
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B. ) Hosts add reliability vs. downed or redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C. ) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed or Kaminsky redirect vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
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Adblock's dead per the article (article submitter here)!
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, & 1st net resolver queried w\ 45++ yrs.of optimization)
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I'd love an online service that I'd charge occasionally with some money and when I go to a site that pays its bills via ads, it is paid from my account that $0,001 and all the ads are hidden.
Since no one seems to want my money enough to come up with a solution like that -- I keep using AdBlock. I won't buy anything because of those ugly ads, anyway.
Yay! I've been APK'ed!!
Thanks, glad to see you're not dead. ;)
-- You are in a maze of little, twisty passages, all different... --
If you weren't an ac I would have spent the 5 minutes it woiuld take to dig up the article posted to slashdot in the last 6 months benchmarking javascript on mobile that showed just how abysmal performance really is there.
When information is power, privacy is freedom.
So I indicate to you, by using AdBlock, that I hate advertising and do not wish to see any (from which you could deduce that showing me advertisements would be useless at best and counterproductive at worst), yet you choose to force ads down my throat anyway? Well fuck you then.