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Gamasutra has a piece exploring how to make a great game out of a franchise, with information from a CES panel on the subject. From the article: "'The durability of a franchise is great,' countered Microsoft's GM of franchise development for Xbox Kevin Browne. 'Look how many crappy series it took to finally kill Star Trek.'"

Gamasutra reports on the not-terribly-surprising news that PC game sales were down in 2005. From the article: "Also doing excellently was EA's The Sims 2 and its two associated expansions, and The Sims franchise collectively took up four of the top ten spots. The rest of the top ten is made up of a mixture of the mass-market accessible games, such as Roller Coaster Tycoon 3, with the more 'hardcore' shooter and MMO titles such as Guild Wars and Battlefield 2."

Gamasutra reports on a list of first-party titles that will see launch with the PlayStation 3. From the article: "The specifically listed games are Polyphony Digital's latest Gran Turismo iteration, Genji 2, presumably a sequel to Yoshiki Okamoto's samurai action title for the PlayStation 2, Everybody's Golf 5, the latest in Camelot's popular cartoon golf series, and titles named Monster Carnival, Angel Rings and The Eye Of Judgment. No other information is currently available on the games."

Gamasutra has a highly amusing postmortem of a highly unusual game. Today on Gamasutra: The Making of 'Age of Ornithology'. From the article: "We were sitting around the conference table trying to come up with a unique concept for a real-time strategy game. Otto's (our lead programmer) new Porsche convertible was just outside the conference room window. Suddenly a small flock of birds flew over the parking area and, in unison, relieved themselves on his car. Otto was very angry... he had left the roof down. We laughed and laughed! Otto did not laugh - he kicked over the whiteboard and stormed out (he does this once or twice a week, it is no longer very shocking). Anyway, this got us thinking about birds, and their capacity for strategic attack and destruction. " I love tern-based strategy games.

Gamasutra reports on a partial list of the top-sellers in the Japanese market for last year. From the article: "With the Nintendo DS dominating hardware sales during the year, it was no surprise to find Oide yo Doubutsu no Mori (aka Animal Crossing: Wild World) at number one with approximately 1.17 million copies sold. The second ranked title, and one of the few games to feature prominently in the top tens from all three countries, was Sony's Gran Turismo 4 for the PlayStation 2, with 1.07 million units sold."

Despite a Holiday slump, 2005 game sales hit all-time highs. Gamasutra reports: "The growth was largely driven through an expanding market for handheld systems. Previously dominated by Nintendo's Game Boy series, 2005 saw the market expand to comfortably support three handhelds: the existing Game Boy Advance, Nintendo's 'third pillar' in the Nintendo DS, and Sony's PlayStation Portable. Portable software sales rose to $1.4 billion, a rise of 42 percent over 2004. The Game Boy Advance, due to its longer lifespan and greater install base, still took the majority of the handheld game market, claiming 52 percent of portable game sales."

Gamasutra is running an interesting piece entitled The Battle for Console Earth. Louis Castle of EA describes the process of making an RTS title for the Xbox 360 console. From the article: "Castle's approach to the Xbox 360 version of The Lord of the Rings: Battle for Middle-Earth II was to approach the RTS genre as if it were never on the personal computer. Let's go back to the beginning. Let's look at these strategy games, as if they were new. How would we approach it now? Let's pretend that there never was a mouse, and all we had were consoles. How would we bring this about?"

Gamasutra reports on a recent study done by the Chinese General Administration of Press and Publications finding that there are more than 26 million Chinese gamers online, with something like $470 million in income. From the article: "The GAPP report also theorizes that the future of the online games industry may lie in online casual games and mobile games, both of which saw increases in 2005. Casual games accounted for 30% of the 2005 total online game revenue, and the number of online mobile games increased to 18, a number expected to expand more rapidly once 3G service is introduced to the country. Online game revenue is expected to reach 17.2 billion yuan ($2.1 billion USD) by the year 2010." Scott Jennings has commentary on this at Broken Toys.

Gamasutra has a feature looking at the casual game Bonnie's Bookstore, and its journey from concept to completion. From the article: "To my surprise, even with the unconventional art-style, the StoryBook concept was getting great responses from people I showed it to. However, the method by which the storybook concept was produced, hand-painted watercolor, would not scale up enough to allow me to make my targeted 40 backgrounds in a targeted 2-3 month window (we ended up with 50 backgrounds, plus other art, in a 4.5 month window). So I commissioned another artist who had contacted me, Von Caberte, to try his hand at the storybook style, using a somewhat different technique."

Gamasutra reports that the virtual world Second Life is boasting 100,000 users. They've had a large influx of users since they opened the games for free to non-property owners. From the article: "Statistics released by the creators say that the game's inhabitants hail from 95 countries in all 7 continents (apparently including Antarctica). Users spend an average of 4 hours per day playing the game, which has no specific completable goal, but places importance on in-game item and building creation by Second Life citizens."

Making game logos is an art form, and Hamagami/Carroll is behind many of the most recognizable ones on the shelf today. Gamasutra takes a look at what it takes to craft iconic imagery, talking to company co-founder Justin Carroll. From the article: "Typically, we're brought in fairly early in the process, as soon as they start building marketing plans, somewhere about halfway through, we're brought in and we start working on the packaging. Depending on the company we're working with, we're also working on the in-store display, we're working on sell sheets, materials for E3, and different parts of the brand identity."

Gamasutra reports on Philips' newest gaming gadget, the Entertaible. A touch-sensitive surface allows for unique gaming ideas to be implemented. From the article: "Currently a working concept, Entertaible comprises a 30-inch horizontal LCD, sophisticated touch screen-based multi-object position detection, and all supporting control electronics, and, according to the firm, '...allows the players to engage in a new class of electronic game which combines the features of computer gaming, such as dynamic playing fields and gaming levels, with the social interaction and tangible playing pieces, such as pawns and dies, of traditional board games.'"

Gamasutra reports that a bug that Xbox Live developed over the Holiday weekend has been worked out. From the article: "A short time after this, the vast majority of the missing scores, which were most obvious on Xbox Live Arcade titles such as Hexic and Mutant Storm Reloaded, were restored. [Major Nelson] also noted on his weblog, following reports that the outage might have been related to some kind of user hack: 'What happened was not a result of a hack (or hacks) or anything else security related. This is a bug, plain and simple.'"

Though Microsoft has previously stated that a reported problem where Xbox 360s may be scratching game discs was relatively rare, it's apparently common enough that rental agency GameFly has an official policy on the problem. From Gamasutra: "We have received reports that certain XBOX 360 consoles have caused damage to GameFly videogames. Unfortunately, we have been notified that you recently returned a damaged XBOX 360 game. As a precaution, we have removed all XBOX 360 games from your GameQ. Please contact Microsoft at 1-800-4MY-XBOX. Please do not rent XBOX 360 games until you have resolved this issue. In the future, should GameFly receive XBOX 360 games from you that have been damaged, you will be charged a replacement fee."

Gamasutra reports that a Judge has stopped the implementation of the CA Violent Game Bill in its tracks. The Judge in the case cites numerous rulings finding that games and violence are not categorically linked. From the article: "As a direct result of the suit filed by the ESA and VSDA in October regarding the AB1179 law, Judge Whyte wrote that 'games are protected by the First Amendment and that plaintiffs are likely to prevail in their argument that the Act violates the First Amendment.' This is the third initially successful ESA court challenge in recent weeks, following similar events in Illinois earlier in December and another preliminary blocking in Michigan in early November."

Gamasutra's weekly question to the industry taps the pulse of designers and developers on the importance of HD in gaming. From the article: " Absolutely. After seeing a game like Oblivion in HD, I think most gamers will never look back. That's going to affect the amount of time and money that gets put into top-shelf games. It's certainly going to increase the market for texture designers. -Morgan LaVigne, Classroom, Inc "

Gamasutra has a piece talking with Michael Rubin about his new book, Droidmaker. From the article: "GS: Why do you think George Lucas saw the importance of games so early, and why was he able to capitalize on it so relatively well? MR: I think he actually didn't see the importance early. He had to be convinced that a games effort wasn't going to be a distraction. Quickly though, he was able to integrate his personal interest with education and using technology to aid in education, with the research going on in the games group. Making video games was only one aspect of that groups' work."

SquareEnix has announced some of its plans for 2006. Gamasutra reports on an upcoming three year anniversary party for FFXI in March of next year. There will be some major announcements at the event, as well as information on the upcoming MMOG expansion. Gamespot also has information from the Jump Fest 2005 event, where SquareEnix displayed announced plans for a Dragon Quest VIII spinoff starring Yangus. Xbox 360 RPG studio Mistwalker was also there, with details on upcoming titles Lost Odyssey and Blue Dragon.

Gamasutra reporst that EA is reporting lower than expected earnings for the third quarter and fourth quarters. They also discuss some of the problems related to next-gen consoles PS3 and Xbox 360. From the article: "Probst noted that EA seemed to be keeping its 25% game market share for 2005 on current-gen game platforms, and was looking at closer to a 30% market share on both the Xbox 360 and PSP, meaning that, though the company was doing relatively well, it was still down on expectations. Finally, the EA execs mentioned specifically: 'Our expectation is that both the PlayStation 3 and Revolution will launch in calendar '06... our expectation would be the second half of calendar '06', meaning that the next-gen installed base can start to be built up starting next year."

Gamasutra reports that the 'Pokemon' cancer-causing gene has been renamed after legal threats were made by Pokemon USA. From the article: "Scientific journal Nature reported that Pokémon USA, the subsidiary company of Nintendo established to control the Pokémon brand in America, threatened to sue the cancer research center on the understandable grounds that equating Pokémon with cancer was doing harm to the brand's image. Sloan-Kettering acquiesced to the company's demands and changed the gene's name to the more unobtrusive Zbtb7."

jkdove writes "In a press release today, Blizzard announced that it 'has surpassed five million customers worldwide.' GamerGod had an opinion article on why exactly so many people are playing, back when the four Million player mark was reached." From that article: "Thus, if you want to produce the next smash hit MMORPG, is it enough to make the game easy to solo and to level? I don't think so, although I'm pretty certain that there will be some game developers trying this strategy. World of Warcraft has a secret weapon, which isn't that easy to clone..."

C|Net reports that Microsoft's Entertainment and Xbox division heads have been given new positions with greater influence in the company. J. Allard is now the leader of the new Experiences and Design for Gaming and Entertainment Group, while Robbie Bach now oversees a reorganized Entertainment and Devices division. Gamasutra has commentary as well. From that article: "Once confirmed by Microsoft themselves, the changes will essentially give a larger company-wide influence for executives involved with the Xbox, presumably to counter rival next generation formats being released next year. It will also help with the integration of the Xbox brand and technologies with other areas of Microsoft's business - such as the compatibility between Xbox Live and MSN that has already been hinted at by the company."

Gamasutra has an article on the ever-burgeoning market for casual gamers, with commentary by the people who know the most about it. James Gwertzman is the Director of Business Development at PopCap Games, and he talks about the business side of the non-hardcore market. From the article: "One, of course, is to raise the quality bar - but there are risks there. No one wants to go the path of traditional $30 million games. And second, we are continuing to try to maintain our high level of reputation. Making clones of existing games isn't as profitable as it used to be. We're trying hard to continue innovating."

Gamasutra has a piece on the ever-increasing convergence of games and films. The final chapter meeting of the IGDA's San Francisco chapter this year had an event focusing on, in particular, the preponderance of Star Wars games. From the article: "The convergence of film and game production has been predicted for years, but progress has been slow... cultural, logistical, financial, and computational barriers have kept the two worlds apart. Everybody sees convergence, most want it, but few know what it really means and fewer still have actually tried it."

psycln writes "Microsoft may have to try a little harder in marketing the Xbox 360 to Japanese consumers if initial reports coming out of the country Saturday are correct. Several news reports indicate a slow reaction to the new console from Japanese customers. Apparently next day delivery is still an option to the Japanese consumer!" From the BBC article: "One senior store official said the customer reaction had been somewhat "subdued", with fewer than 50 consoles sold in the first two hours. However, Mr Moore said that several hundred units appeared to have been sold at the store he was at within the first three hours. Takeshi Tajima, a BNP Paribas analyst, told Reuters news agency that serious game fans would rush to buy the new console but 'most people are going to wait and see'. "

Via GameSetWatch, the announcement of the 2005 finalists for the Independent Games Festival to be held at the 2006 Game Developer's Conference. Gamasutra has a few more details. From that article: "Following a record total of 118 entries, competition was especially fierce, but the forty IGF judges, picked from mainstream and indie game creation and journalism circles, have singled out their pick of the outstanding indie titles. In particular, the finalists for this year's $20,000 Seumas McNally Grand Prize include Introversion's cult action-strategy title Darwinia, Ankama's French strategy-RPG MMO Dofus, Grubby Games' fiendish puzzle platform game Professor Fizzwizzle, Digital Eel's innovative 'short' space exploration title Weird Worlds: Return To Infinite Space, and Pocketwatch Games' ecosystem-building title Wildlife Tycoon: Venture Africa."

Gamasutra's ever-interesting question of the week queried individuals in the games industry for their opinions on the launch of the Xbox 360. There were opinions from both sides of the issue, with folks in between as well. From the article: "In my opinion, Microsoft did a superb job of establishing Xbox 360 as the premier next-gen gaming platform. However, it suffered a huge setback when it failed to get enough machines to the market for the Christmas holiday. While coordinating a console launch across multiple continents is truly a massive undertaking, a company as massive as Microsoft has no excuse for being so grossly unprepared. -Coray Seifert, Large Animal Games"

Gamasutra reports that a study shows what we all already knew: high game scores do not equate to high sales figures. From the article: "The study ... attempts to find correlations under more specific scenarios, such as with blockbuster games in the Madden, Grand Theft Auto, and Halo series; within the same franchise, and within the most specific example, within sports games concerning the same sport. However, as the authors state in their conclusion: 'After going through multiple scenarios, we believe a game rating, in most cases, is not a reliable tool for predicting game sales.'"

Gamasutra has a piece looking at Incorporating Marketing into Game Development, how business demands can shape games. From the article: "As a game designer, it's easy to forget about improving the experience for the target market in favor of making a 'better' game for yourself. Small developers like Reflexive usually don't have this luxury, and in countless ways, the increased focus on the consumer streamlines the game design process. This focus can scale to larger teams as well: we argue that every element of commercial game design should be prefaced with the phrase 'With Respect to the Target Market.'"

Gamasutra reports that the Child's Play charity drive has already hit $200,000 this year, with the big-ticket auction still to come on the 13th. Donations will be accepted through December 20th. From the article: "The donation so far includes 90 GameCubes, 95 PlayStation 2s, 79 Nintendo DSes, 153 Game Boy Advances of various types, 30 Xboxes, 26 LeapPads, 30 MP3 players, and 49 DVDs, on top of countless software, videos, and other toys. 'Thank you for all the toys!' said Meghan D. Kelly, Director of the Child Life Program at The Children's Hospital in New York. 'Child's Play Charity is like a dream come true!'"

The ESRB has has released a statement condemning the National Institute for Media and the Family's analysis of the gaming industry and the ESRB. Specifically, the ESRB questions the group's research and bias in issuing the original damning analysis of the ratings board. From the article: "On points where the ESRB's methodology was questioned, the ratings board said that the real reason for the relatively low number of Adults-Only titles was a publisher-level determination to modify game content to avoid the AO label, which will usually prevent a title from being carried at retail."

Gamasutra is running an interview with Mark Healey, developer on the Bullfrog title Dungeon Keeper and, more recently, developer of the Steam-powered beat em' up RagDoll Kung Fu. From the article: "GS: Were you influenced by any gesture interface work in particular? MH: Yes. I remember playing a demo where you could push crash dummies down some stairs, I forget what it was called, maybe it was 'Stair Dismount' or something like that. I almost got a little buzz that you could be like a puppeteer. " Update: 12/06 23:49 GMT by Z : Oops. It's on the Steam service, not made in the Source engine. Wrong (tm).

Gamasutra has an article discussing the procedures that Bioware uses to maintain and grow their online communities based around their games. From the article: "Fans as content creators are another asset. 'if you build it, they will build it as well...' Some members want to add to the community in very real and meaningful ways, and some of them possess 'mad skillz.' '90% of what sustains a community,' Watamaniuk stated, 'is the community itself. You provide the framework for their work. If fans are there creating content, it means that you don't have to create 100% of the content yourself.'"

AsiNisiMasa writes "GamaSutra reports: BioWare Announces Writing Contest For Industry Jobs. For all of you with some modding experience with the hopes of breaking into the gaming industry, here is your chance. For you less confident modders, there is still hope. From BioWare's official contest page: 'When hiring writers, BioWare looks only at your writing; not the areas, not the special scripting, and not the combat. We evaluate only the characters, the dialogue, the plot, the non-linear structure, and the flow and pace of the story.'"

Gamasutra's weekly 'Ask The Industry' feature deals, this week, with the ever-increasingly relevant issue of the importance of in-game advertising. From the article: "I believe that advergaming will continue to be a growing significant segment of video games. As with movie and TV product placement, games that do a good job of it won't be considered an affront, those that don't will be panned by gamers and critics. It will be interesting to see how the current clash between the Writers Guild of America (and SAG) and product placement interests works out, and whether similar issues will arise between game designers and financial stakeholders in the future. -Kim Pallister, Microsoft Corp"

Gamasutra has a feature up by Andrea Phillips examining the world of Alternate Reality Gaming, musing that finally designers seem to have found something that works for both genders. From the article: "At the end of this road, you don't find an exclusively female audience and a disenfranchised male ex-playerbase. Instead, you find a gaming audience that looks a lot like the world we live in every day. Welcome to the gender-balanced world of Alternate Reality Gaming ... In the most successful ARGs, the game and the story are inextricable from one another. In an ARG, there simply isn't a way to devise a game without simultaneously devising the story, and the quality of the game lives and dies based on the quality of the writing. In every ARG team I'm aware of, the lead writer is a crucial part of the dev team. Poor characterization, bad pacing, or lack of plausibility are showstoppers just as much as a blue-screen would be. The action item here for conventional gaming: Make the writing an integral part of the development process, and not an afterthought. "

Gamasutra reports that gaming retail powerhouse Gamestop has reported a slow third quarter, largely based on few big named titles during that period of time. The article also mentioned their frustrations with the 360's limited production so far. From the article: "There is no question that both the core gamer and gift giver are very enthusiastic about this great product. In fact, our attach ratio of games and accessories to date has never been higher for any release in GameStop's history. Our only concern is that the total hardware released to date in the U.S., and to GameStop, are far less than we had anticipated. While we expect to be supplied throughout the holiday season, the exact quantities to be shipped are not yet clear."

An anonymous reader writes "Senator Clinton has introduced a doozy of a game bill. It mandates an investigation of the gaming industry to determine how pervasive hidden mature content like the 'Hot Coffee' mod is." GamePolitics is reporting on the bill itself, as well as the ESA's response. From the latter article: "While we are gratified that the Senator holds the ESRB in such high regard that her bill would give these ratings the force of law, the courts have made clear that giving a private party governmental powers is unconstitutional. Beyond that, the bill clearly infringes the constitutionally protected creative rights of the video game industry. Thus, if enacted, the bill will be struck down as have similar bills passed in several states...." More commentary at Gamasutra.

Gamasutra has an article from the ever-interesting Ernest Adams on the future of copyright as regards creative works. From the article: "If we're going to go on making video games, the publishers have to find a way to make them pay for themselves. One approach is an advertising model, although I'm reluctant to say it because I hate the idea of ads in games. Another is to treat games as a service rather than a product. With broadband distribution, I think this is increasingly likely: you won't ever have a durable copy of a game, you'll download it every time you play it. Each instantiation will be unique, personalized for a particular machine and Internet address; encrypted to discourage hacking; and expires after a few hours. After that you'll have to download a new copy."

The fortunes of game studios are fickle. Gamasutra reports that former Blizzard developers have formed another studio. This time, vets from Blizzard North have congealed Hyboreal Games. Their first title is slated to be a PC game entitled 'Starfall'. Meanwhile, ShaggusMacHaggis writes "Stainless Steel Studios, developers of Empire Earth, Empires, and the yet to be released Rise & Fall, have shut their doors. Despite the game being 'almost gold', Midway wanted the game held back from an October 05 release date, instead being released in Feb 06. The catch was that Midway did not want to pay Stainless Steel Studios for this delayed time period."

Andy writes "The family media guide has released a statement detailing the 10 most violent videogames of 2005." Gamasutra reports: "Ironically, the games that the Family Media Guide singles out include some of the ESRB M-rated titles (not buyable by those under the age of 17) which have been most critically acclaimed so far this year, including Capcom's Resident Evil 4 (of which the site notes: 'it's possible to find the corpse of a woman pinned up on a wall -- by a pitchfork through her face' ..."

Gamasutra has a piece covering a talk Rich Vogel gave at the Montreal International Game Summit discussing managing a large-scale online game community. From the article: "In an online game, the developers get instant, automatic feedback from the playing community, though, 'you need to be pretty proactive on the boards,' he says. Vogel recommends that MMOG developers define their mission or goal, which needs to be somehting that inspires passion. Early adopters of the game will be equally passionate, and the developers need to be in tune with them. The goal can be contained in a simple, short slogan."

Gamasutra reports that Nintendo's sales have dropped 21% compared to last year's numbers, largely on sluggish Gamecube sales. From the article: "Although a significant fall, Nintendo remains the most consistently profitable console hardware manufacturer when also factoring in game sales, especially compared to nearest rival Microsoft, which is estimated to have lost around $4 billion on the Xbox in the last five years. Nintendo officials are sticking to full year forecasts of operating profit of ¥90 billion ($758m), net profit of ¥75 billion ($631m) and sales of ¥400 billion ($3.4bn)."

A few days have gone by now, and more details of the 360's launch are becoming available. Gamasutra reports that, as expected, there were far too few units of the new console to meet demand. In one place, in fact, a pitched fight broke out when it became clear that not everyone waiting in line would get a unit. Additionally, the occasional glitch or crash has been reported in several locations online. This primarily seems to be the result of an overheating power supply. Despite these issues, and mixed reactions to launch titles, overall consumer reaction seems to be generally positive.

Gamasutra has a piece talking to the Interactive Entertainment Merchants Association's Hal Halpin about the impact of recent gaming news on the retail space. From the article: "As of this minute, [the game retail industry's] three major opponents are the State of California, the State of Illinois and the State of Michigan ... More specifically, they are those states' respective attorney generals and their governors, who each signed into law bills which their legislatures knew full-well would be in violation of the First Amendment."

Gamasutra reports that well-known designer Warren Spector is planning a game for the Steam distribution channel. From the article: "According to information now available on the official Junction Point Studios website, Deus Ex creator Warren Spector's new firm is 'currently working with Valve on a new game using the Source Engine to be delivered via Steam'. Junction Point was founded in early 2005 by Spector, whose work in the past includes Ultima Underworld, System Shock, Thief, and Deus Ex, and who had been without an announced project since the Austin-based Ion Storm's closure at the beginning of the year."

Well, it's here. Braving long lines and launch parties, and even jail time, those that were willing to pony up the time and money have their hands on the first player in the next-gen war. 360 impressions are available all across the web, with [H]ardOCP and Gamespot offering exhaustive experiences for the interested gamer. The BBC, as always, offers a bigger perspective on the launch, and Gamasutra confirms that Microsoft is in for the long haul in the games industry. From the BBC: "Sony and Nintendo are planning to unleash their next gen consoles during 2006, giving Microsoft an edge over its rivals. The software giant is virtually tied with Nintendo for second place, way behind Sony, in a games market worth $25 billion globally. Microsoft has ambitious plans for its new machine. It said it expects to ship up to three million 360s worldwide within 90 days. But the company has admitted that the worldwide launch of the console could mean shortages in the run-up to Christmas. The console is due to hit Europe on 2 December and Japan on 10 December and some retailers are also warning about limited supplies."

Gamasutra reports on findings from a large Nielsen survey on gaming and consumer choices. From the article: "The survey also revealed that 57% of active gamers have played online, with free casual online games the most used, and a notable 21% having played MMO games. While online-enabled console, MMO and gambling gamers are disproportionately male -- 76% vs. 24% -- casual gamers who play free online games such as puzzles are just as likely to be women as men, 49% vs. 51% respectively."

Gamasutra has another piece from the always interesting Eric Zimmerman, where he offers up A Game Developer's Bill of Rights. From the article: "A Game Developers' Bill of Rights is part of this ongoing discussion, a provocation that draws attention to a set of important issues and challenges facing our industry. It highlights some of the problems that developers face as they try to create games and grow our industry, both creatively and commercially ... A Game Developers' Bill of Rights is not meant to be a strictly practical document. I did not write it as a guide for contract negotiation, nor as a set of legal standards for developer/publisher agreements. But I do believe that the positions represented by the articles in the Bill of Rights are absolutely the correct and proper ethical positions to take."

Gamasutra has a piece on Organizing and Formatting Game Dialogue. An interesting look at one of the often overlooked parts of game creation. From the article: "Here's the deal: two weeks before your game hits beta, the lead designer on your project adds some new functionality to the game. In addition, some of the pre-rendered cinematics are changed. Nothing major, just a few cuts and additions here and there. All this requires you, the writer, to create some new dialogue for various characters in the game, including the protagonist, some of the bad guys, and some allies."