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GameDailyBiz reports on EA's deal with two in-game ad companies. They've announced a partnership with Massive, Inc. and IGA Worldwide to incorporate dynamic advertising into some of their most popular games. From the article: "The first title to utilize Massive's dynamic in-game advertising will be the upcoming Need for Speed Carbon. Gamers 'will see both static and dynamic brand presence integrated into the game environments, across the platforms and across the geographies where they play' ... The DICE developed Battlefield 2142 will be the initial title to incorporate IGA's dynamic advertising. Following Battlefield, 'at least two additional EA titles' will be integrated into IGA's network through the course of the deal."

GameDaily is reporting on an interview that Nintendo Dream scored with legendary designer Shigeru Miyamoto. Mr. Miyamoto spoke about the future of design and Wii gaming during the interview, touching on several interesting topics. Older Gamecube titles, for example, may be remade for the Wii at some point in the future to take advantage of the console's unique control scheme. There are no announcements of which titles might see this treatment, but he seemed confident that if it does happen the pricepoint would be rather low. In some more high-level comments, Mr. Miyamoto stated that game designers have come to a dead-end as regards gaming today. Not sparing his own company, the designer thinks that future titles will have to come at gaming from a very different perspective if they are to succeed.

GameDaily is reporting on an interview that Nintendo Dream scored with legendary designer Shigeru Miyamoto. Mr. Miyamoto spoke about the future of design and Wii gaming during the interview, touching on several interesting topics. Older Gamecube titles, for example, may be remade for the Wii at some point in the future to take advantage of the console's unique control scheme. There are no announcements of which titles might see this treatment, but he seemed confident that if it does happen the pricepoint would be rather low. In some more high-level comments, Mr. Miyamoto stated that game designers have come to a dead-end as regards gaming today. Not sparing his own company, the designer thinks that future titles will have to come at gaming from a very different perspective if they are to succeed.

GameDaily reports that EA has been pushing Sony to be more proactive with the PSP. The software giant feels that Sony is 'letting the DS win' by failing to adopt an aggressive strategy for the handheld console. The article mentions a piece run on CNN's Game Over column, where Chris Morris talks about the possibility of a price cut by the end of the year. From the EA article: "'There is a price cut coming in the second half of the year,' said P.J.McNealy of American Technology Research. '[The PSP] has lost momentum. Nintendo has had a great run since it launched the DS Lite and Sony needs to regain some ground.' In the meantime, though, EA has been thoroughly encouraged by the DS and DS Lite and conversely discouraged by the PSP, to the point where the publisher is apparently reconsidering its strategy in the portable market."

GameDaily has the letter than the Entertainment Software Association sent to some of the smaller players that used to attend E3. Despite the polite wording, the message is clear: smaller vendors are no longer welcome. With the 'focused' approach that the E3 Media event in 2007 will be taking, the folks that made Kentia Hall so memorable will likely be nowhere in sight. From the article: "Details of the event have not been finalized at this time, however our vision and goal is to create a more intimate climate for personalized meetings and product demonstrations. The ESA will announce additional details and information in the ensuing weeks and months. We would like to take this opportunity to extend our sincere and profound gratitude for your past support of this event. It has been exciting and rewarding to see the growth and significance of this industry mirrored on the exhibit floor of the E3Expo through the years. We look forward to many more years of industry growth, vitality and opportunity. "

GameDaily reports on the upcoming concerts at this year's Gen Con. Video Games Live will be playing this Friday and Saturday, to coincide with the second and third days of the annual RPG event. From the article: "'Performing Video Games Live with such a distinguished orchestra, venue, and convention helps to further legitimize the important cultural and artistic aspects of video games and their music,' said Tommy Tallarico, famed video game composer and co-creator/executive producer of Video Games Live." I uh, won't be able to make them. Because, you know, I'll be gaming.

GameDaily is carrying the news that in-game advert company Massive, Inc. is planning to launch interactive in-game billboards. They cite free-but-for-ads MMOG Anarchy Online specifically, but one imagines this technology will be seen in other titles they're licensed for. From the article: "Last week, Funcom and Massive announced a new sort of billboard ad in Anarchy Online. Called 'interactive advertisement technology' this new feature will allow players to do more than just passively look at an ad. Instead, players can interact with the ad and see a more detailed model of the Toyota Yaris, for example."

kukyfrope writes "Jen-Hsun Huang, CEO of Nvidia recently shared his thoughts with the San Jose Mercury News about next-gen consoles, claiming that developing a chip for the 360 was too expensive and that the inclusion of a Blu-ray player will help the console last for 10 years. Huang also predicts that the 360 cannot afford to be a DVD-only system by Christmas 2007, likening the 360-DVD vs PS3-Blu-ray battle to the Dreamcast-CD vs PS2-DVD battle. 'The first PlayStation had a CD-ROM drive. The PlayStation 2 had DVD. It makes no sense for the PlayStation 3 to use DVDs. To postpone it by a few months so they could include Blu-ray was a master stroke. When that comes out, it's going to look so much more advanced than last-generation game consoles,' Huang said."

kukyfrope writes "Take-Two Interactive today announced that the Federal Trade Commission's (FTC) inquiry concerning hidden sexual content in Grand Theft Auto: San Andreas has formally closed. All outstanding matters pending before the FTC have been settled and no penalties or fines have been assessed. Although Take-Two was not fined, the company will be subject to civil penalties of $11,000 for future violations. 'We look forward to putting this behind us and focusing on what we do best - creating videogames,' said Take-Two President and Chief Executive Officer Paul Eibeler."

GameDaily is reporting that Sony Online Entertainment has licensed the Unreal Engine 3 for use in creating next-gen videogames. One title that is confirmed will be using the technology is their upcoming Massively Multiplayer game set in the DC comic universe. SOE has also announced a new complete version of Star Wars Galaxies, which will include Empire Divided and all of the expansions.

Lots of tidbits about Microsoft's next-gen console floating around this week. On Monday, the company revealed that almost 60% of 360 owners are now using Xbox Live. GameDaily discusses what is making their setup so dang popular. Major Nelson's Sunday podcast included a lot of details on the 360's approach to HD-DVD. HD Beat has the rundown on what was said, including the inevitable Sony smack-talk. Finally, Gamasutra has a feature on the 360's position in Japan. A group of analysts debate whether or not the system even needs Japan in order to be a success. From this last article: "I don't think that American gamers are enamored [with] Japanese product because it comes from Japan; rather, I think Americans like good games, regardless of the country of origin. Microsoft doesn't need Japanese development to succeed in the U.S.; it needs good games, period."

GameDaily is running an interesting opinion piece running down the ways in which the gaming industry is just broken. The author cites soaring costs, huge risks, a reduction in creativity, and a stagnation in market growth as just some of the signs of this crisis. From the article: "The next-gen systems require publishers to place very large bets with each title. This will mean decreased risk taking and just regurgitated sequels of big brand franchises. How many publishers will take risks with multiplatform original IP? This is clearly not good news for the consumer as innovation has driven our industry from the beginning. The irony is that the amazing tools, capabilities and quality of the new systems may very well doom what is most important, which is the game itself. Reconciling what a creative team wants and what the executive suite needs in terms of profits will be a growing challenge for many companies."

hammersuit writes "GameDaily Biz is reporting on recent troubles at Rockstar Games. 'A difficult console transition, FTC investigation, re-rating of GTA: San Andreas and more have put Rockstar and Take-Two in an unenviable position. We've received word that in addition to people who left because of studio closures, even more either fled or quit. Are Rockstar employees jumping ship or is this just a result of cost-cutting at Take-Two?'"

GameDaily reports on comments by LA Senators and politicians defending the Louisiana violent games law. The vigorous defense now has backing from the state's Attorney General, who has vowed to go to the SCOTUS if need be. From the article: "[Assistant Attorney General Burton] Guidry added that the law is 'not going to curtail the free speech of anybody,' but then he used the old 'games are training kids to kill' argument. 'This is more than speech. This is truly training for violence," he said. 'You assume the character of a mass murderer. You go out and kill people as violently as you can because you score more points.'"

There have been many analyst predictions in the early days of the next-gen consoles, but rarely have they been so direct. DFC Intelligence President David Cole has gone on record saying there's a very real possibility Sony could lose this leg of the race to Microsoft and Nintendo. From the article: "Sony's clear strength is the first factor: brand strength and current market position. The glaring weakness of the PlayStation 3 is price, especially when compared to the competition. However, it is more than just an issue of whether the PlayStation brand strength can justify a premium price. Of course, Sony would like to point to the hardware horsepower and extra features like Blu-ray. The problem is that is only one factor in our forecasting matrix. Furthermore, with the competition having features like Xbox Live and the Nintendo Wii controller, the PS3 may not have that much of an advantage in the elusive 'Wow Factor.'" 1up Editor Sam Kennedy has further musings on this subject, with Next Generation reporting that there may be a problem getting high yields in the PS3 production process.

kukyfrope writes "A Baton Rouge federal judge has today issued a temporary injunction against Louisiana's violent games law that Governor Kathleen Blanco just signed last week. According to local newspaper The Advocate, U.S. District Judge James Brady issued the injunction just hours after the Entertainment Software Association and Entertainment Merchants Association filed the lawsuit in Louisiana. "How would a person assess whether a particular video game appeals to a minor's 'morbid interest in violence'? And what constitutes a 'patently offensive' depiction of violence? Persons of ordinary intelligence are forced to guess at the meaning and scope of the act," said New Orleans attorney James A. Brown"

kukyfrope writes "In a recent interview with the New York Times, Activision Chief Executive Bobby Kotick claims to be optimistic about the future of gaming and the potential revenue of new gamers as many traditional gamers hit their 30's and 40's and are introducing their kids to the world of gaming. While Kotick has a bright outlook, he sees 'full downloadable games' as being 'so far in the future that it's almost incomprehensible.' This would seem to be contradicted by the success of online avenues such as Valve's Steam system, Xbox Live and Nintendo Wii's Virtual Console."

kukyfrope writes "With the advancement of technology, it's rare to play a game that doesn't incorporate 3D graphics. While 3D games are great, classic 2D side-scrollers are beautiful in their own way. GameDaily takes a look at what they believe to be the top 5 most visually striking 2D games, with less text and more screenshots because words don't do these games justice."

kukyfrope writes "According to the data trackers at Media Create, for the week of May 29th through June 4th the DS Lite sold 135,614 units in Japan, easily beating out the PSP (24,595 units), PS2 (18,513 units) and Xbox 360 (just 1,245 units). New Super Mario Bros. for DS also sold 334,208 units, putting total sales at about 1.2 million, in just 2 weeks. 'From the end of last year up until right now the sales of DS and DS Lite in Japan have been simply explosive. It was unprecedented in the Japanese game [industry] history for there to be that kind of incredible demand for one platform,' said Nintendo President Satoru Iwata."

kukyfrope writes "Peter Moore, Head of Interactive Entertainment at Microsoft, has clarified previous comments about gamers not being concerned with backward compatibility on the Xbox 360, claiming his words were 'misconstrued' and reiterating Microsoft's goal to make every Xbox game backward compatible. 'It's quite simply not that we don't care about backward compat[ibility]. Boy, do we care about backward compat[ibility]... We're going to get darn close to that stated goal of every title done,' Moore promised."

GameDailyBiz's media coverage article examines the absence of newly-minted 'game gods' from modern design. The article stems from PC Gamer's look back on the occasion of their 150th issue. One of the covers they show off is one proclaiming 'the game gods', well-known designers such as Will Wright or John Carmack. Modern game design, often with large teams, would seem to preclude elevating many new designers to such lofty heights. From the article: "Aside from a smattering of recognizable names like Naughty Dog's Jason Rubin and David Jaffe of God of War, renowned developers don't spring to mind like they once did. Even worse, Media Coverage would have trouble recognizing these two 'game celebs' if they showed up wearing matching shirts that said 'I'm with Jason Rubin' and 'I'm with David Jaffe'."

kukyfrope writes "After a strong 15.5% increase in U.S. video game sales in April 2006, May has gone the other way, posting sales numbers 10% below those of May 2005. Xbox 360 game sales and console sales alone slumped 37% and 25% respectively, but despite these declines, annual year-to-date game sales are only down 5%. Even so, analysts are not surprised, citing the transition from current-gen to next-gen systems as a dip in the market. 'We expect U.S. video game software dollar sales to decline 4% in 2006. We think that the transition is only partially complete, and believe that several bumps in the road [still] lie ahead,' said Wedbush Morgan Securities analyst Michael Pachter."

kukyfrope writes "The FTC and Rockstar/Take-Two have reached a settlement surrounding the 'Hot Coffee' mod for GTA: San Andreas that will serve to prevent future incidents. The FTC has stated that Rockstar and Take-Two must disclose all content to the ESRB when rating games, or face an $11,000 fine per violation if undisclosed content is discovered. 'Parents have the right to rely on the accuracy of the entertainment rating system. We allege that Take-Two and Rockstar's actions undermined the industry's own rating system and deceived consumers,' commented Lydia Parnes, Director of the FTC's Bureau of Consumer Protection."

Gamespot reports on the official unveiling of Penny Arcade's ESRB ad campaign. Announced previously on their site, and discussed again today, the images are intended to connect up the ratings brand with the average gamer. From the article: "The ESRB ads will not make use of Penny Arcade's existing stable of characters, choosing instead to focus on original characters designed by the comic's creators. The first two ads (pictured) will depict E-rated audiences with Sarah, a pink-haired girl 'around age seven or eight,' and The Andersons, a father-and-son pair enjoying a game together."

kukyfrope writes "Sony Computer Entertainment America President Kaz Hirai recently talked to San Jose Mercury News about their upcoming console. His argument is that, by waiting to deliver Blu-Ray and performance hardware, even at a high price, the PS3 will be in greater standing than the Xbox 360 in the long run. Hirai also takes a cop-out on the amount of hype surrounding the PS3 hardware performance saying, 'It's all about the games. We all know that [...] This is a console that is here for the long haul and is not on a five-year cycle. Microsoft is coming out with an HD-DVD accessory for HD movies as an add-on only a year after they launched: that is exactly the kind of thing we don't want to do.'"

GameDaily's David Radd has up a piece today looking at what Hollywood could learn from the games industry. His main points are that game companies are much more in touch with their customers, do a better job of generating buzz, and utilize the internet as a communications medium more successfully. From the article: "Today, publishers like Activision report that their ad budgets are equal to their game production budgets. But despite this significant increase in the scope of video game advertising, the 'buzz' factor is all important. And with the Internet, viral advertising has a way to touch both groups."

Gamespot and GameDaily have additional details on Nintendo's upcoming console. Gamespot reports on comments by Nintendo President Iwata that they were specifically not going for high-end graphics with the Wii. He goes on to say that some of their staff initially disagreed with the adoption of the Wiimote, but public and internal reaction has allayed the fears of detractors. GameDaily reports on comments from ATI, who says there is still a lot left to see from Wii's graphical output. What was shown at E3 was 'just the tip of the iceberg.' From the article: "Industry sources have said that the Wii GPU would be moderately more powerful than the GameCube's GPU, but how much more we don't know. Conservative estimates from developers have placed the Wii console as a whole at 2 - 2.5 times more powerful than the GameCube."

GameDaily has a look at comments by Nintendo's President Iwata about connectivity between the DS and the Wii. He also touches on the Virtual Console, and Nintendo's place in the marketplace. From the article: "Let's say your Wii is connected to the Internet in a mode that allows activation on a 24-hour basis. This would allow Nintendo to send monthly promotional demos for the DS, during the night, to the Wii consoles in each household. Users would wake up each morning, find the LED lamp on their Wii flashing, and know that Nintendo has sent them something ..."

kukyfrope writes "GameDaily has conducted an in-depth interview with videogame composer Jesper Kyd (Hitman, Freedom Fighters). They discuss what it takes to be a composer, what inspires him, how he comes up with new ideas for his projects, and about the current 'generic' state of music in most games. 'I am not interested in writing music that is disposable or that doesn't touch people in some way. I try to write music I would want in the game as a gamer, so if I am happy with my music I know I am doing something right.'"

kukyfrope writes "In a recent interview on U.K. site Kikizo Peter Moore, Microsoft's head of the Interactive Entertainment business, claims that Microsoft has 'under promised and over delivered' Xbox game compatibility on the Xbox 360. He states that gamers are now looking more towards next-gen titles, forgetting about the majority of Xbox titles." From the article: "Moore's comments shouldn't be misunderstood. MS will be adding to its backwards compatibility list, but it hardly seems like a priority now that the 360 is hitting its stride and the original Xbox is getting less and less support."

kukyfrope writes "In a recent interview with MTV News, Nintendo's Shigeru Miyamoto voiced his concern for the stereotypical image of gamers as kids alone in a dark room. He says that Nintendo wishes to change that image with the Wii, a sentiment made obvious by the wide array of people shown playing Wii in Nintendo's recent promotional videos." From the article: "I think it's time to break free from that stereotypical definition of what a gamer is, because until we do, we'll never truly be part of the national or worldwide culture."

GameDaily reports on the first major Xbox Live update since the launch of the Xbox 360. From the article: "The forthcoming update will bring with it a number of additions designed to enhance the user experience, with perhaps the most notable function being the download manager. Currently, when downloading demos, trailers or other items from Marketplace users are tied to the download screen. The update will enable users to queue up and prioritize up to six downloads and users will be allowed to play music, games or do other things on the dashboard while downloads are in progress. If an online game is started, the current download in progress will be paused so as to avoid lag." For the visual among us, Joystiq has a number of screenshots showing off some of the new features.

kukyfrope writes "What started as a guy simply trying to rescue his whiny girlfriend from an angry ape 26 years ago has since grown into one of the most recognizable faces in video gaming: Mario. GameDaily explores the different types of Mario games over the years, from Jump Man to Mario Kart, to the new Wii title, Super Mario Galaxy." From the article: "Mario Bros. was released in a combination cart with the shooting game Duck Hunt, and gamers ate it up aplenty. (It was so popular, in fact, that the game was released for the Game Boy Color and remains one of its highest sellers to date.) Super Mario Bros. 2 would arrive years later and would take a drastic turn in gameplay, as it was actually based on a Japanese game called Doki Doki Panic and not the "true" sequel that was released in Japan only (at the time- it would resurface in the SNES release Super Mario All Stars). It was a hit, and would see a release alongside the launch of the Game Boy Advance years later under the name Super Mario Advance."

Stupid Dufus writes "GameDAILY Biz is reporting that Nintendo has changed ranks at its North American division. From the story: 'Nintendo of America has just announced three major executive promotions. Reggie Fils-Aime has become the new president and COO, while current president Tatsumi Kimishima has been elevated to chairman and CEO. Also, Mike Fukuda is being promoted from senior vp of Business Development to executive vp of Business Development.'"

kukyfrope writes "Reggie Fils-Aime, Nintendo of America's Executive VP of Sales and Marketing, talks about what went wrong with GameCube and how Nintendo will not make the same mistakes when launching Wii. Reggie admits that the initial software lineup for the GameCube was simply not 'diverse and strong enough from a first and third-party perspective,' and by Nintendo's showing at E3 2006, the Wii will launch with a wide variety of games for may types of gamers."

kukyfrope writes "Peter Moore recently led an intimate round-table discussion at E3 where journalists were allowed to pluck his brain on current industry issues. His comments cover PS3's high-price announcement, downplay rumors surrounding a portable Xbox, and actually admits he would like a Wii! 'Look, it's not partisan; I love what Nintendo is doing. They're in a different space.'"

kukyfrope writes "Satoru Iwata, Nintendo President, recently talked with GameDaily about the rumors surrounding the $249 Wii price point, his take of the PS3 price point and controller, and to reassure us that the GameBoy is far from dead! 'You may want to check our past records of price points when launching past hardware... I think you'll agree that we always come up with an affordable price point.'"

kukyfrope writes "Nintendo's PR Manager, Matt Atwood, has confirmed accusations that Wii demo stations at E3 were not running inside the Wii case and instead were running inside Gamecube housing using Wii-spec hardware. 'The Wii hardware we exhibited at E3 2006 was made specifically for the E3 show and is not the final mass-production version. Some of this hardware was cased in Nintendo GameCube housing.'" Update: 05/19 21:08 GMT by Z : Changed 'hardware' to 'housing' in title.

GameDaily is reporting that the Louisiana House has passed a violent games bill, aping similar legislation from across the country. From the article: "The bill would allow a judge to determine if a video game is 'patently offensive to prevailing standards' and if it's appealing 'to the minor's morbid interest in violence.' If the title meets these "criteria" the game could be ordered to be pulled from store shelves. Furthermore, someone found guilty of selling one of these games would face fines of between $100 and $2,000, and a prison term of up to one year. According to the Associated Press, even though several members of the House questioned whether the bill would be in violation of the First Amendment, none felt they should vote against the measure."

kukyfrope writes "According to The NPD Group, game sales are up 15.5% for April 2006 thanks to strong PS2 sales, Xbox 360 availability and the release of popular titles such as Kingdom Hearts II, Oblivion and Tomb Raider: Legend. GameDaily BIZ talks in-depth with analysts Michael Pachter (WMS) and Anita Frazier (NPD) on the current trends of the industry and whether this last month was just a fluke or an upswing for the industry. 'We are completely baffled by the sales trend reversal for current generation software,' said Pachter."

To put things in perspective, the Curmudgeon Gamer has created graphs showing inflation-adjusted console costs. The PS3 is far from the most expensive console in history (that would be the Neo Geo, at almost $1000 adjusted price), but that hasn't stopped analysts, publishers, developers, and gamers from grumbling about it the week after E3. ABI Research has publicly stated that Sony may have 'hamstrung' itself with the console's high price. Publishers and developers are worried because (despite Sony's protests to the contrary), developers just don't have the kits to make the games. From the GameDaily article: "'A lot of developers have not gotten the kits,' said Sega of America president Simon Jeffrey while attending E3 last week. 'There certainly will not be a lot of titles available.' The result is that publishers that do want to take part in the PS3 launch will have to release games that don't fully take advantage of the power of the Cell processor, added Jeffrey."

kukyfrope writes "Nintendo shares have jumped over six percent since the Wii's unveiling at E3 last week." Despite both Peter Moore and Phil Harrison recommending you should get a Wii, the future of Nintendo and the Wii aren't assured. Next Generation reports that third party developers may not really 'get' the ambitious console.

Lost Planet is coming to the 360 soonish, and is a 3rd person shooter about being cold and shooting bugs. From the GameDaily Lost Planet hands-on: "Our second time through the level we used a bit more strategy by taking down the first set of pirates with our rifle, sniping them from a distance. Before the mech was alerted to our presence we sniped the pirate in the cockpit and hopped in ourselves. From there we used the dual machine guns in the mech to take down the tower guards and moved on from there." There's a demo up on Live Arcade if you're interested. And you should be, because it's very good. Assassin's Creed, meanwhile, is slated for the PS3 and has whispers of 'Best of Show' following it around. From the Next Generation Assassin's Creed hands-on: "Eliminating targets is completely up to the user. Where, when and how you take out your enemies left completely open. You can stalk your prey, scale buildings to get a better view of their actions, mount horses and follow them or just blend into the crowds and keep an eye on them from afar."

When we look back on this E3, I think one of the moments we're most clearly going to remember is the dead silence in the Sony press conference following the price announcement. Eurogamer and GameDaily has coverage of Phil Harrison's spin work, trying to recover from that moment, discussing how Sony is not ripping off Nintendo and Microsoft probably won't meet their 10 million units goal. More interestingly, they discuss an interview with Ken Kutaragi conducted by a Japanese website. From that piece: "SCEI president Ken Kutaragi has defended the PlayStation 3's high price tag once again, declaring that not only will consumers be prepared to pay the cost but that the console is 'probably too cheap.' In an interview with Japanese website IT Media, partially translated by IGN, Kutaragi said: 'This is the PS3 price. Expensive, cheap - we don't want you to think of it in terms of game machines ... For instance ... Is it not nonsense to compare the charge for dinner at the company cafeteria with dinner at a fine restaurant? It's a question of what you can do with that game machine. If you can have an amazing experience, we believe price is not a problem.'"

rafemonkey writes "Looks like Microsoft loves the Wii. The Washington Post has an article in which VP Peter Moore says that since the PS3 is so expensive, gamers might as well get an Xbox 360 and a Wii for the cost of one Sony console." From the article: "Microsoft predicted on Tuesday it will have 10 million Xbox 360 consoles in the market before Sony launches the PS3. The high-end Xbox 360 sells for $399, but it does not include a built-in high-definition DVD video player that comes with Sony's PS3. Sony plans to sell a premium PS3 model for $599 when it debuts in North America on November 17, and Nintendo has not yet disclosed pricing for Wii." On that last note there is much speculation that Nintendo is aiming for a $249 price point. Sony's Kaz Hirai has in turn responded that the PlayStation 3 is priced for consumers, who are getting a lot for their money.

The Nintendo conference seemed to be the perfect opposite of Sony's conference yesterday. It was polished, the presenters were poised, and the demos conveyed exactly the message they were aiming for. Notable info includes 27 playable Wii titles on the E3 floor, a speaker in the Wii controller, a StarFox title for the DS, and a confirmation of motion sensor in the nunchuck attachment. There will be two versions of Twilight Princess (one for Wii, one for GC) and they'll both be out on Wii launch day. Launch is slated for Q4 of this year. The presenters kept the launch price and date under wraps as the tone of the event was inspiration, not information. The number of playable games available this week confirms their commitment to a launch date this year, and the hilarious tennis game played onstage by the Nintendo honchos and the contest winner made their 'playing = believing' slogan really hit home. More flash than substance, but a solid presentation overall

The ESRB has a retort to the criticism leveled against it after rating Elder Scrolls IV: Oblivion Mature. The move has required Bethesda Softworks to pull all of the current stock of the game to relabel. From the GameDailyBiz article: "When we brought the topless female images to Bethesda Softworks' attention, they confirmed that the art file existed in a fully rendered form in the code on the game disc. The ESRB's investigation found that the mod allowed users to change the filename for the female character mesh in order to access the art file that was created by Bethesda. While true that a modification was required to access this file, the changes we implemented last year - expanding our disclosure rules to include locked-out content - were made to prevent these kinds of situations" Via Cathode Tan, who has his own commentary, an opinion piece by John Romero has yet another view of the complicated situation.

kukyfrope writes "Electronic Arts recently released its preliminary financial results for the fourth quarter and fiscal year ended March 31, 2006. While net revenue was up 16 percent to $641 million for the fourth quarter, the leading video game publisher suffered a net loss of $16 million. During the same period last year EA posted net income of $8 million. 'We are well into the console transition and now have more than 30 next generation games in development,' said Warren Jenson, Chief Financial and Administrative Officer."

kukyfrope writes "Perhaps reacting based on the debacle that was the 'Hot Coffee' scandal, the ESRB today changed the rating on The Elder Scrolls IV: Oblivion from Teen to Mature. From the article: 'The content causing the ESRB to change the rating involves more detailed depictions of blood and gore than were considered in the original rating, as well as the presence of a locked-out art file or 'skin' that, if accessed through a third party modification to the PC version of the game, allows the user to play with topless versions of female characters,' said the ESRB in a release."

GameDailyBiz is reporting on a list compiled by Sperling's BestPlaces, in which the top videogaming cities in the country are named. They look at number of consoles per household, game rentals, games purchased, and amount of online gaming in the area. Seattle got top spot, followed by Minneapolis/St. Paul and Atlanta. From the article: "Microsoft and BestPlaces, citing results from 2005 Entertainment Software Association findings, also pointed to the increasing age of the average gamer and how the gender gap is narrowing. The average age of a gamer is now 30, and 19 percent of gamers are actually older than 50. While there are still more male than female gamers, it's not as lopsided as it once was. About 55 percent of players are male and approximately 43 percent are female."