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Intel Puts The Squeeze On ... A Yoga Foundation?

geogeek6_7 writes: "Intel Inc., everyone's favorite chipmaker, has apparently decided that they own the rights to the word 'Inside.' In proceedings bordering on the line of frivolity, the Yoga Inside Foundation has been tagged with trademark infringment in papers submitted to the PTO by Intel. The article states that Intel will most likely use the Trademark Dilution Act of 1995 in court." Don't worry, Intel doesn't want every instance of the word "Inside" -- only the ones that come right after another word. (Look at the meaning of "Inside" that the YIF is referring to, and the story gets even more absurd.)

259 of 384 comments (clear)

  1. trademarks by 56ker · · Score: 2, Insightful

    I thought trademarks (at least in the U.K.) were only applicable to a particular market - ie you could call your company Windows if it cleaned windows - but if it made computer operating systems it would be a trademark infringement with Microsoft.

    1. Re:trademarks by jnana · · Score: 2, Informative

      Not according to the Trademark Dilution Act (in the U.S.). The article states that "the Trademark Dilution Act adopted by Congress in 1995 is specifically intended to protect the famous brands of major U.S. corporations. The law seeks to safeguard well-established brands from upstarts even in unrelated industries."

    2. Re:trademarks by Black+Rabbit · · Score: 1

      Never mind Apple Auto Glass...what about Apple Inc., the record company the Beatles started in...67? Was there ever some sort of lawsuit involving Apple Inc. and Apple Computer over the name? What happened?

      Seriously, if more and more of these companies are able to create trademarks out of common words, (and when you get right down to it, it all depends on a judge's interpretation), pretty soon, the entire language will be "protected" from everyday use. Picture the day when, by law, the word Windows will only have one legal definition, i.e. a certain M$ operating system. People will have to invent another word to describe that glass thing in the wall they open to get fresh air, and soon after, the trademarked word Windows will cease to have any meaning!

    3. Re:trademarks by Black+Rabbit · · Score: 1

      Thank goodness the Beatles didn't name their company Windows!

    4. Re:trademarks by Richard_at_work · · Score: 1

      Not according to the Trademark Dilution Act (in the U.S.). The article states that "the Trademark Dilution Act adopted by Congress in 1995 is specifically intended to protect the famous brands of major U.S. corporations. The law seeks to safeguard well-established brands from upstarts even in unrelated industries."

      Theres two things you can get from that statement.
      1. major U.S. corporations Looks like big businesses are the only businesses supposed to benifit from these sorts of laws. What happens if a minor US corporation wanted its trademark protected?
      2. U.S. corporations So what about other countries businesses trademarks? THe US likes forcing its laws and rulings on other countries but doesnt like it when another country rules against US laws (Kazaa being one example)

    5. Re:trademarks by 0x0d0a · · Score: 1

      I thought trademarks...were only applicable to a particular market

      You're absolutely right. However, please consider that this is the same company that tried to trademark the number 386 and the letter I. It doesn't *hurt*, and maybe they get a home run.

      Also, even under the "particular market" laws amazingly stupid things happen. Apple Studios, the scummsuckers that published the Beatles, kept going after Apple Computer after Apple Computer made it big and was a nice juicy target. Finally, they won millions of dollars after Apple introduced audio capabilities into their computers and Apple Studios claimed that Apple Computer was an infringing "audio company".

    6. Re:trademarks by C0LDFusion · · Score: 1

      Another fun fact is that it's always the same companies bullying people. You won't see a surfing company called "Tide Ryders" getting sued for infringement against a popular laundry detergent or by a popular rap group.

      --
      Only in slashdot are posts of solidarity modded at -1 Redundant, while posts of antagonism are modded as -1 Flamebait.
    7. Re:trademarks by C0LDFusion · · Score: 1
      And they were sued by Bob Dylan when they codenamed one of their projects after him, and same when the Code-Named the Power-Mac 7100 series "Carl Sagan", you bet it caused a lawsuit for no reason, seeing as it was(at the time) a project to create the high-end of a new, cutting-edge product line, and he didn't want his name associated with that, despite the fact that codenames are not used in product market, except by the "Mac Cult".

      The funny part is that he won, so they had to change the code name...to "Butt-Headed Astronomer". After he sued again, he lost, but Apple changed it to "Lawyers Are Wimps". The final architecture is referred to by Apple and Apple fans as the "BHA/LAW" architecture.

      And the 8100 is called the "Cold Fusion" architecture. Just a tie-in.

      --
      Only in slashdot are posts of solidarity modded at -1 Redundant, while posts of antagonism are modded as -1 Flamebait.
    8. Re:trademarks by blane.bramble · · Score: 1

      Apple Studios, the scummsuckers that published the Beatles, kept going after Apple Computer after Apple Computer made it big and was a nice juicy target.


      That's because Apple Studios gave Apple Computers permission to use the Apple name as long as they did not infringe on Apple Studios business. When Apple Computers moved into multimedia, Apple Studios decided a line had been crossed. They could have prevented Apple Computers using the name at all to begin with, but decided to play fair, just so long as there was no cross-over.

  2. Jack in the box by Andy+Tai · · Score: 1

    Jack better comes out before Intel goes after him...

    --
    Free Software: the software by the people, of the people and for the people. Develop! Share! Enhance! Enjoy!
  3. Thats great.... by Tranvisor · · Score: 1

    Because yoga and CPU's are just so similar, people could easily get them confused.

    Sigh.

    1. Re:Thats great.... by doooras · · Score: 2

      heh... maybe things are different for you, but I have a metaphysical bond with my computer. 'specially my pentium.

    2. Re:Thats great.... by coolgeek · · Score: 2

      I believe that is referred to as "Evil Inside" =)

      --

      cat /dev/null >sig
  4. TV Small Court of Sanity by ghostlibrary · · Score: 5, Insightful

    I think there should be a new reality TV Show, "Small Court of Sanity". Unlike current People's Court/Judge Judy TV shows, where individuals do small claims, this would be the first case where any lawsuit by a multimillion dollar company vs a much smaller entity would be aired.

    Yep, the big companies would _have_ to use this court before the case was allowed to go (via appeal) to the usual federal courts. No lawyers, just like small court-- just the 2 sides presenting their case to a telegenic judge. Shown publically, to expose how ludicrious this is.

    Court costs would, of course, be covered by advertising. The rest would go to the US gov't (thus probably wiping out the national debt in just 3 seasons...)

    And hey, once the corps realized that the negative PR cost of being displayed as total loons on daytime TV cost more than nuking some pitiful NPO or individual, maybe fewer would be filed.

    At least moving these things away from the horrible, horrible process that is our modern judiciary would give some recourse to individuals and small entities. You know it's bad when I'm recommending jerry springer-like exposure over the court system.

    --
    A.
    1. Re:TV Small Court of Sanity by packeteer · · Score: 1

      hmmmm sorry but 'YOU' or 'I' would like this but not most other people... i mean most people dont wanna watch a show where they watch corporations squable of trademark dilution and copyright infringment... i beleive this is whats wropng with this whole situation...

      people are becoming too apathetic and it is seen that if you take an opinion on such matter people say "get a life"...

      if this show were to appear on a pbs station that might work but only if some of us that have a concience get off their ass and actually help the situation... i mean that in a good way...

      more people need to slow down with their slashdot :) and get to changing something for real...

      if you post on /. you are largly speaking to a population that already agrees with you... anyway so just get out there and actually make some phone calls

      --
      unzip; strip; touch; finger; mount; fsck; more; yes; unmount; sleep
    2. Re:TV Small Court of Sanity by HobbitGod42 · · Score: 1, Insightful

      It got insightful cause the mods are morons. Simple as that. also it was a full page of txt long so the mods must think its chock full of insighful goodness.

    3. Re:TV Small Court of Sanity by trauma · · Score: 1

      Apparently today's mods have a sense of humor too, as demonstrated by modding your idiotic troll + as insightful as well. Do you see the humor, or are you too busy congratulating yourself on receiving the One True insightful rating amongst the sea of meaningless moderations by the "morons", i.e., moderations you disagree with or don't understand?

  5. Keeping up Appearances. by tcd004 · · Score: 4, Insightful

    "Intel spokesman Chuck Mulloy said the company knows it could come off looking to some like a bully."

    This is the understatement of the year.

    The yoga people are offering the Intel Exec's free lessons so that they can learn to be a little more "flexible." If I were in Intel PR, I'd jump on that opportunity right away, and issue a press release the next morning.

    Witness the rebirth of ENRON!

    tcd004

    1. Re:Keeping up Appearances. by AnalogBoy · · Score: 3, Funny

      Hmm. Who knows, if the BigCo[tm] C?O's took yoga from these people, maybe the world would be a bigger practice. Western "Spanish Inquisition" tactics giving way to eastern philosophy.. a new synergy could form among the tech industry.. Sun & Intel get together to form the most powerful and cheap chips to empower everyone on the planet for their own good.. Sun, RedHat, and Microsoft get together to make a unified OS with the powers of each and the weaknesses of none that anyone on the planet could use simply, but would handle the most difficult task with sveltely..

      Err.. hold on... this isn't a marlboro.

    2. Re:Keeping up Appearances. by Negadecimal · · Score: 5, Funny

      The yoga people are offering the Intel Exec's free lessons so that they can learn to be a little more "flexible."

      Intel should take a lesson from Southwest Airlines. A few years back, some small North Carolina company called them up claiming to have prior rights to "Just Plane Smart". And instead of threatening legal action, they suggested an arm-wrestling match - i.e. winner takes the trademark.

      Southwest actually sent a wrestler (who lost), and won a ton of PR points for it.

    3. Re:Keeping up Appearances. by Gomer+Pyle · · Score: 1

      Southwest even sells a video of the match on their web site:

      Malice in Dallas

  6. Microsoft sues Skin-so-soft by HalB · · Score: 1

    Next, Microsoft will be suing Skin-so-soft skin lotion and bug repellent.

  7. A link to the site in question by fsck! · · Score: 2, Insightful

    Here is the site in question, or follow this link if you want to skip the flash intro.

  8. New warning sign at Intel's headquarters... by tshak · · Score: 5, Funny

    WARNING: Lawyers Inside.

    --

    There is no longer anything that can be done with computers that is nontrivial and clearly legal. -- Paul Phillips
    1. Re:New warning sign at Intel's headquarters... by 56ker · · Score: 1

      Do you reckon Intel'll sue you now then? :o)

    2. Re:New warning sign at Intel's headquarters... by Farrell · · Score: 1

      Maybe we should do something along the lines of: No Grey Matter Inside Wonder how that would go down at Intel

      --
      I want you to assume that all spelling and grammar errors are intentional. Thank You.
    3. Re:New warning sign at Intel's headquarters... by i_am_nitrogen · · Score: 3, Funny

      I guess this means we can't invite people to "Come Inside" anymore... "Sorry folks, you're going to have to stand in the freezing rain, because Intel will sue me if I ask you to ... uh...."

  9. Intel had better watch out... by roseanne · · Score: 3, Funny
    What with going after a *yoga* school, all that bad karma could hammer them down.

    :-)

    1. Re:Intel had better watch out... by Subcarrier · · Score: 1

      > What with going after a *yoga* school, all that bad karma could hammer them down.

      Yes, but what are they to do? They can't just sit around and do nothing while the yogi run away with their trademark!

      --
      "I have opinions of my own, strong opinions, but I don't always agree with them." -- George H. W. Bush
    2. Re:Intel had better watch out... by DA-MAN · · Score: 1

      Yogi ain't interested unless it's a pickunick baskit.

      --
      Can I get an eye poke?
      Dog House Forum
  10. Enough already!!! by Robber+Baron · · Score: 2

    He said the "instant recognition and appeal" of the "blank inside" format stems from "Intel's enormous investment of over a decade of time and money."

    Somebody PLEASE find a prior use example of "(fill in the blank) inside", and kill this one dead! It needs to be stomped on!

    Shakespeare had the right idea, though I would also add corporations to the list of things that need killing.

    --

    You're using her as bait, Master!

    1. Re:Enough already!!! by barfy · · Score: 1

      Prior art has NOTHING to do with trademark infringement. (It does have something to do with patents...)

      Vigorous defense of trademarks is a requirement to keep trademarks, or else you lose them. Like Aspirin.

      Unfortunately, this is currently the way it is. (

    2. Re:Enough already!!! by Wyatt+Earp · · Score: 1

      I thought Bayer, the good people that brought us Heroin, lost the trademark for Aspirin following World War One when the US found out they had made chemcial weapons for Germany, they lost Aspirin in the US, and only recently bought it back, so Bayer Aspirin is once again really from Bayer I.G.

    3. Re:Enough already!!! by Anonymous Coward · · Score: 1

      How about twinkies???

      "creamy filling inside"

    4. Re:Enough already!!! by jejones · · Score: 2

      How about John Lennon's classic song, "Crippled Inside"? (Sigh...one can't copyright song titles. Never mind.)

    5. Re:Enough already!!! by Geordon · · Score: 1

      So, if one can't copyright cong titles, would that then fall under the category of "Prior Art"?

      (rimshot!)

      BUt, I mean, seriously...

      --
      It is by caffiene alone I set my mind in motion. It is by the beans of java that thoughts acquire speed, hands acquire
  11. Trade*mark by FreeMath · · Score: 2

    Is it just me or do trademarks have nothing to do with specific trades anymore. I could understand Intel being pissed about another chip maker using "foo inside" to promote their products. Hey it's just like patents, too broad and seriously abused.

    --
    This sig intentionally left blank.
    1. Re:Trade*mark by billcopc · · Score: 1

      What about those "Asus Inside" stickers that come with mobos ?

      Sue everything!

      --
      -Billco, Fnarg.com
  12. Hmmm by Wheaty18 · · Score: 1

    So does this mean Dodge owns the rights to the word "Different"?

    1. Re:Hmmm by JAVAC+THE+GREAT · · Score: 1

      No, but they do own the rights to the expression

      X = Y (from "Love = Drive", for those who "don't own a television").

    2. Re:Hmmm by Ratcrow · · Score: 2

      They'll have to fight Apple for it ("Think Different").

  13. BNF Copyright by JAVAC+THE+GREAT · · Score: 2
    In other words, I guess Intel is claiming to have copyrighted the production
    INTELCOPYRIGHT ::= <proper_noun> INSIDE

    I think the international copyright laws should be updated to allow regular expressions, and attribute grammars.

  14. Will they go after Cracker Jack next? by VValdo · · Score: 2

    After they hit up this ska band, of course.

    W

    --
    -------------------
    This is my SIG. There are many like it, but this one is mine.
    1. Re:Will they go after Cracker Jack next? by mshowman · · Score: 1

      Hell, why not sue Jamie Lee Curtis for having "Testicles Inside" http://www.snopes2.com/movies/actors/jamie.htm

  15. The Intel Lawyer Trademark by Black+Art · · Score: 5, Funny

    I guess the lawyers for Intel have a trademark on "Evil Inside".

    I guess their lawyers figure people will confused between yoga and a company with their head up their ass.

    --
    "Trademarks are the heraldry of the new feudalism."
    1. Re:The Intel Lawyer Trademark by s10god · · Score: 1

      That would be hard to determin.
      In my book, yet another reson not to buy Intel. AMD same power hell of a lot less $$$.

  16. Law requires rigorous defense by shadowplay · · Score: 1

    "trademark law requires a vigorous defense of one's brand at all times"

    This has more to do with the silliness of precedent in trademark law than anything else. Unfortunatly no matter what kind of trademark you had you would be expected to go the distance defending it or risk losing it. Of course you know this because ou read the article :).

    Maybe someone should apply this logic to the registration of domain names. Then possibly I could get ahold of a few that have been squated on for several years with no actual site.

  17. The ultimate lawsuit grudge match... by volpone · · Score: 1

    Amazon.com launches its "Amazon Inside" ad campaign.

  18. Dear God, is there no way... by Oswald · · Score: 2, Funny

    ...we can post stories like this so only the U.S. citizens can see them? This is humiliating.

    1. Re:Dear God, is there no way... by Ozan · · Score: 4, Informative

      Oh there are other countries' companies who act so bully. For example Deutsche Telekom, who had a daughter T-Online sued anyone who had a word beginning with 'T-' as mark, e.g. "T-arif". They even sued someone who used magenta as main color in his website because, according to them, the color was associated with Telekom too much.

    2. Re:Dear God, is there no way... by tempfile · · Score: 1

      I can understand Telekom's case at least in part. They have a product line whose names consist mainly of T-something, like T-Online, T-DSL, T-InterConnect, T-Net, T-ISDN (no, I didn't translate those names. German marketeers use English as their primary language) and whatnot. Their argument was that T-something could trigger "Telekom" in peoples minds, perhaps increasing some other guy's products' sales or, in case of a bad product, (which they were more concerned of) damage their reputation. I believe, however, that this is far more understandable than Intel suing a Yoga foundation. That magenta thing was indeed ridiculous, though. IIRC, that case was rejected in court.

    3. Re:Dear God, is there no way... by cullenfluffyjennings · · Score: 1

      Coke trade marked the particular color of red they use which looks afefully close to (255,0,0) to me. Good to see no one else uses the color (255,0,0)

  19. Effecting the bottom line by Torinaga-Sama · · Score: 1

    All right listen up CEOs. Bottom line nipping you in the bottom? I have the perfect solution. Fire your entire legal department. You will be doing the world a favor and saving a pretty penny.

    What is Intel thinking? If they want to waste money on something useless they should buy all slashdot reads Aeron chairs.

    At least that would be good PR.

    --
    (/local/home/curiosity)-#who -u|grep thecat|cut -c 44-49|xargs kill -9
  20. Trademark families by Knight+of+the+Sad+Co · · Score: 1

    To ensure that it will win this sort of trademark war, Intel purchased all of the existing ``* Inside'' trademarks. They have been serious about this issue for years.

  21. Seen outside Intel HQ... by phillymjs · · Score: 4, Funny

    "Litigious Assholes Inside"

    ~Philly

  22. Deranged by borgheron · · Score: 1

    It's a deranged world we live in. Chew on this Intel:

    Me Inside
    You Inside
    Knowledge Inside
    Mac OS Inside
    Linux Inside
    DOS Inside
    Motorola Inside

    Who can believe the load of bull corporations are dealing out nowadays. The freaking lawyers are in charge.

    Jeez...

    GJC

    --
    Gregory Casamento
    ## Chief Maintainer for GNUstep
    1. Re:Deranged by jx100 · · Score: 1

      I think you forgot AMD

  23. Not in defense of Intel, but... by zfractal · · Score: 1

    Defend your trademark or lose it.

    1. Re:Not in defense of Intel, but... by 27ascii · · Score: 1

      I seriously doubt that Intel goes looking for this kind of thing, but the precedent has been set. Holding a trademark today means that every effort to defend it must be made. Obviously nobody would confuse the two brands. I worked for a company that had "Shack" in the name and Tandy went after the owner. Tandy claimed that consumers would be confused, and mistake our business with Radio Shack. The point here is that both Tandy and Intel were forced to file suit to show that the trademark would be defended. Hopefully the matter can be solved out of court, for example Intel offered to cover the cost of changing names. If the court rules in favor of Intel (I doubt that it will, it is a fairly weak case) we should not direct our contempt towards Intel and other trademark holders for following the rules. What needs to be changed here is the precedent, and maybe all of the trademark laws to account for situations like this.

  24. That's not all they own by cscx · · Score: 1

    According to the US Patent and Trademark Office, Intel has a trademark on "bunny people." Looks to me like clean room IC fabrication is up shit creek across the United States!

    1. Re:That's not all they own by Silver222 · · Score: 2
      Geez, I wonder if they are going to sue Echo and the Bunnymen next. I wouldn't fucking doubt it after this.

      --
      "It's not a war on drugs, it's a war on personal freedom. Keep that in mind at all times." Bill Hicks
  25. in other news... by llamalicious · · Score: 2

    ...bending your legs up and over your head is now a violation of the DMCA.

    1. Re:in other news... by Derleth · · Score: 1

      bending your legs up and over your head is now a violation of the DMCA.

      Damn. Now Gates can't suck his own dick, and all those who shove their heads up their asses are in deep shit.

      Maybe if enough Congresscritters get burned on the second count we can finally get the DMCA repealed.

      -Derleth, or "Go Stick Your Head in a Pig!"

      --
      How can you use my intestines as a gift? -Actual Hong Kong subtitle.
    2. Re:in other news... by spezz · · Score: 1
      That's the cleanest sentence I've ever read with both "legs up and over your head" and "violation" in it.

  26. Inside Windows by bstadil · · Score: 2, Funny

    Select this as the new name for you "Greenhouse DYI kit" and you will get "two for One" Lawsuits.

    --
    Help fight continental drift.
  27. Intel is just protecting consumer rights by 1001+0000 · · Score: 5, Funny

    I called intel tech support and they said the reason my new CPU won't boot is because its actually a 2 week yoga program. I felt a little embarrassed, but the techie said it's a common complaint and Intel is working on it.

    1. Re:Intel is just protecting consumer rights by Slynkie · · Score: 1

      Imagine a beow...ehh.

      I'm gonna go hang my head in shame now.

    2. Re:Intel is just protecting consumer rights by Anonymous Coward · · Score: 1, Funny

      Maybe they'll go after the military for useing the truncated word 'Intel' for their intelligence department. It would bring a new meaning to the phrase, "bring me the latest Intel". And as I recall, trademarked names were for specific trades, hence the term trademark.

      Intel Inside? Not likely.

  28. Companies doing stupid things by h4l0 · · Score: 1

    This is really getting to the point of rediculousness. All these companies coming up with completely frivoulous lawsuits needs to stop. as soon as a judge gets ahold of this case he should throw it right out the window.

    --
    Avoid The Rush, Start Thinking NOW!
    --
    Any Spelling Or Gramatical Errors In This Post Are There On Purpose.
    1. Re:Companies doing stupid things by waerloga01 · · Score: 1

      > .. he should throw it right out the window.

      I don't think he could do that.
      Otherwise, Mircosoft might sue him for using windows.

      (pssst...it's funny, laugh)

  29. They're all spoiled, now. by Corvaith · · Score: 5, Insightful

    Once upon a time, people worried about trademarks. They worried about trademarks because 'aspirin' had become a generic, and they worried that this might happen to them. They wanted to protect what was theirs. Companies competed with each other, and it was good.

    Capitalism is good, in its pure and properly practiced form--unfortunately, so is any other form of economy. The bigger companies contributed to political campaigns, and so they began to get judges to rule in their favor even when, perhaps, it wasn't something they really had a right to. They paid for privacy when someone should have looked over their shoulders.

    And then it gradually came to the point where large businesses *expected* this privilege. I can't blame Intel because they're behaving in a way which corporate America not only accepts but encourages. They're no longer motivated by a search for prosperity but by mere greed--they are the gluttons who want more food even when they can't eat anymore.

    These lawsuits are the symptoms, not the disease. People need to become aware of the business practices of the companies they patronize, and modify their spending habits appropriately. They need to let their representatives know that the interests of business aren't *their* interests.

    Once the people take the power *back* from the corporations, maybe the world will regain some of its sanity again. Remember, in America, even if you can't vote, you are an all-important Consumer--pay attention to the choices you make.

    1. Re:They're all spoiled, now. by sydbarrett74 · · Score: 1

      Yes, it reminds me of reading about Roman emperors who would gorge themselves on food, and then throw up, then gorge on more food, then throw up again, in an unvirtuous cycle. Absolutely sickening behaviour.

      --
      'He who has to break a thing to find out what it is, has left the path of wisdom.' -- Gandalf to Saruman
    2. Re:They're all spoiled, now. by drDugan · · Score: 2

      ""
      These lawsuits are the symptoms, not the disease. People need to become aware of the business practices of the companies they patronize, and modify their spending habits appropriately. They need to let their representatives know that the interests of business aren't *their* interests.
      ""

      Good idea. I don't want to be critical, but it's no where near far enough. Companies use their power to maintain the status quo. They do it through advertising, buying politicians, etc. Its all legal and accepted.

      You fight a long and loosing battle simply trying to "change spending habits" and "notify your politician." In the face of the whole cultural context driving people to act in ways that maintain the dichotomy between people and companies -- suggestions like that will have small effect, even if implemented.

      read my sig

    3. Re:They're all spoiled, now. by drDugan · · Score: 2

      I feel so sad for you. You are
      so misguided and angry.

      I don't even know where to begin.

      It would take months to bring you around to
      understand how many lies and falsehoods about
      the world you have taken blindly.

    4. Re:They're all spoiled, now. by sinan · · Score: 1


      Well put. The law should be changed as you said. No one should be allowed to trademark common English words. Would you like to spearhead a boycott Intel campaign? You seem to be very clear headed and exactly what we need to get this going.

      Thanx...

    5. Re:They're all spoiled, now. by WotanKhan · · Score: 1
      Nonsense. By your logic I would have to provide examples of specific abortions prevented by concerned parents who donated, in order to establish that anti-abortion money has influenced justice appointments. Obviously such examples do not exist, but lets not be naive please.

      If you think Intel is in the right here, how about you list which of the "six or seven criteria" are met in this case? I don't see a single one, and this is exactly the kind of pointless corporate excess that I find particularly nauseating.

      Yoga Inside has a perfectly legitimate reason to use this phrase, the reversal of the words does not retain the intended connotation, it is in no way confusing to a consumer, and frankly the notion that Intel has exclusive rights to use "Inside" after a word is ludicrous.

    6. Re:They're all spoiled, now. by maxpublic · · Score: 2

      No one in their right mind is ever going to mistake "Yoga Inside" for an Intel business division. The lawsuit is ludicrous on its face, and any court or law which defends it is just as ridiculous.

      Aside from which, only a blithering idiot would support the trademark of common words, like "windows" or "inside". The language belongs to its speakers, not to any corporate entity. Arguments to the contrary are either non-sensical or a practice in corporate whoredom.

      Max

      --
      My god carries a hammer. Your god died nailed to a tree. Any questions?
    7. Re:They're all spoiled, now. by squaretorus · · Score: 2, Insightful

      Pure capitalism doesn't need trademark laws. Nor patents. Pure competitive advantage based companies can survive and prosper without such ancient constructs!

      It's not the corporations that grant these monopolistic situations - its the STATE! Corps just make best use of available laws because if they don't someone else will and they'll lose competitive advantage.

      Take away the laws and the corps can't use 'em. Leave them and they HAVE TO or they cease to exist - just to be replaced by ones that DO because we all want to buy stuff.

      Can't have an economy without corps! Can't have your shiny 4 disc LOTR DVD without corps!

    8. Re:They're all spoiled, now. by tomstdenis · · Score: 2, Insightful

      Pure capitalism doesn't need trademark laws. Nor patents. Pure competitive advantage based companies can survive and prosper without such ancient constructs!

      Not really.

      1. You invent product with name people will recall.

      2. I invent similar product with same name.

      3. What happens now?

      Tom

      --
      Someday, I'll have a real sig.
    9. Re:They're all spoiled, now. by tomstdenis · · Score: 1

      Ok contrived example.

      I meant if a consumer cannot use the name to distinguish the two.

      --
      Someday, I'll have a real sig.
    10. Re:They're all spoiled, now. by imadork · · Score: 2
      Pure capitalism doesn't need trademark laws. Nor patents. Pure competitive advantage based companies can survive and prosper without such ancient constructs!

      Close, but no cigar. Trademarks are needed so consumers can be sure of what they're geting.

      For instance, I work for a company which makes a product that you would instantly recognize by its packaging. It's known worldwide. My company has no problem with competition. But it would object if a competitor released a product in the exact same packaging that is (probably) inferior. People should know that if they buy a product with Company A's mark on it, that it really was authorized by Company A, and that company will stand behind any problems. That just seems fair.

      However, this case goes way too far.In this case, "Intel" is the mark, and should be protected. "Inside" is just a word used to clarify the marketing campaign in people's minds. "Inside" is a common word, and does not warrant protection. It's not even the name of their product, like Microsoft "Windows" is. What's the problem here? This story is so absurd!

      Does anyone else think this entire situation has "April Fools'" written all over it?

    11. Re:They're all spoiled, now. by Artagel · · Score: 2

      While copyright law and patent law are about incentives to create, trademark law is different and should not be lumped in with the other two.

      Trademark law is what makes sure consumers can know where the products and services they buy come from. The red and white swirl, the odd shaped bottle, and the words "Coca-Cola" all help consumers identify a soft drink sold under the strongest (or by now perhaps second strongest) brand in the world. There are countries in the world where you can't be sure what is in a bottle labeled that way. I don't really like the idea of buying things in such places.

  30. Sorry to take the corporate side, but... by acoustiq · · Score: 1, Funny

    I have to agree with Intel on this one. How would you feel if you spent billions on an ad campaign, and then another company decided to change one word (which, in this case, constitutes half your slogan) and register it as its own? Obviously, Intel and the yoga foundation are not competitors in any sense, but it simply "isn't fair" to piggy-back on the expensive brainwashing Intel's already done. I'm sure Apple would be annoyed with anyone who made " different" their slogan. Of course, Microsoft will never have this problem because its slogans are always some variation of "it just works," which it could never prove in court it has a right to use anyway.

    --

    --
    I romp with joy in the bookish dark
    1. Re:Sorry to take the corporate side, but... by DEBEDb · · Score: 1

      but it simply "isn't fair" to piggy-back on the expensive brainwashing Intel's already done


      Read the article. They were not using it
      because of Intel's campaign, so nobody's
      piggy-backing anything.

      --

      Considered harmful.
    2. Re:Sorry to take the corporate side, but... by mycal · · Score: 1


      How would you like it if microsoft went after all the window guys in your town?

      Anderson windows, quick windows, mike's windows....

      Lots of these companies are new, lots of them old, is it fair for the new
      window installer in your town to piggyback on "microsoft widnows" the operating
      system for his "glass" window shop?

      I think intel has nothing "inside" to stand on.

      mycal

    3. Re:Sorry to take the corporate side, but... by Silver222 · · Score: 2
      You're full of shit.


      If the slogan was "Intel Yoga", then Intel might have a point. What would you find acceptable next? Maybe JetBlue suing anyone who dares to use the world "blue" in their business name? That's half of their name, right? Who cares if it happens to be a common word in the English language.

      --
      "It's not a war on drugs, it's a war on personal freedom. Keep that in mind at all times." Bill Hicks
    4. Re:Sorry to take the corporate side, but... by drDugan · · Score: 2

      let me get this right -- you think we should defend
      expensive brainwashing? This is something we
      should hold as a good thing, to promote and
      defend? Just because its expensive doesn't
      mean its a good thing -- I learned that in kindergarten.



      Who is it that wants to defend the way companies go about expensivly brainwashing people?

      Think about that.

    5. Re:Sorry to take the corporate side, but... by SuperCrazy · · Score: 1

      Uh, I think the parent was intended to be a joke.

    6. Re:Sorry to take the corporate side, but... by tigga · · Score: 1

      Microsoft already had this problem.

      Once they had a slogan "Where do you want to go today?"
      And after German website Linux.de put their slogan "Where do you want to go tomorrow?" there
      Microsoft was pissed off and forced website owners to remove slogan in question.

      http://www.linuxworld.com/linuxworld/lw-1999-04/ lw -04-german.html

  31. Humor - confusing Intel and Yoga? by Seth+Finkelstein · · Score: 2
    From the article:
    Intel isn't like a tree swaying in the wind?

    "I haven't seen much flexibility so far," Stephens replied.

    I dunno. It seems to me that Intel is pretty contorted here. They've certainly done a lot of twisting. Maybe even performed with their corporate body, what might be termed, in a very subtle and euphemistic sense, a "yogic posture".

    Sig: What Happened To The Censorware Project (censorware.org)

    1. Re:Humor - confusing Intel and Yoga? by Derleth · · Score: 1

      Maybe even performed with their corporate body, what might be termed, in a very subtle and euphemistic sense, a "yogic posture".

      If you're going to call sticking your head in your ass a 'yogic posture', that would make both Redmond and Washington, DC hotbeds of yoga activity.

      --
      How can you use my intestines as a gift? -Actual Hong Kong subtitle.
  32. Re:FP!! by mycal · · Score: 1

    As I understand the intent, there should be no problem calling somting:

    slashdot windows -or- slashdot word

    I know this is not how the law works in practice, but it is how the tradmark law it is written.

    Thats why you usually see tradmarks using made up words, or combinations of words, since you should not be able to trademark common words.

    mycal

  33. Rush Out 'n' Register by nick_davison · · Score: 5, Funny

    It kind of makes want to rush out and register "Just To Make Our Lawyers Fuzzy Inside". Just picture the court room.

    "Yes, your honor, we are suing Just To Make Our Lawyers Fuzzy Inside"

    Finally, some honesty in the legal system. :)

    1. Re:Rush Out 'n' Register by Dirtside · · Score: 2

      Better than that... start a company called "Because We're Greedy Bastards".

      "Yes, your honor, we're suing Because We're Greedy Bastards. Erm... let me rephrase that. We're bringing suit against the defendant, Because We're Greedy Bastards.

      Crap."

      --
      "Destroy science and religion. Science would re-emerge exactly the same; but not religion." - Penn Jillette, paraphrased
  34. NIN by Waffle+Iron · · Score: 4, Funny
    In other news, the rock band Nine Inch Nails was forced to recall copies of it's blockbuster album "The Downward Spiral" from store shelves. This in response to intense government pressure calling for censorship of the lyrics to the hit song "Closer".

    They will be shortly re-issuing the CD with these sanitized lyrics that are more compatible with current American sensitivities:

    I want to FUCK you like an animal

    I want to feel you from the in***e

    When asked for comment, band leader Trent Reznor said: "Yeah, I'm upset about this. But I feel better knowing that I've personally scored more chicks than all of the dorks working at Intel combined."

    1. Re:NIN by rehannan · · Score: 1, Offtopic

      Woh, freaky. Just when I came to your comment, NIN Closer came up in my winamp playlist.

  35. Intel says they HAVE to defend their trademark by dcavens · · Score: 1
    Intel acknowledge in the article that it's not likely to look good, but they say they have to defend their trademark. From the article:


    ..knows it could come off looking to some like a bully.

    "We're certainly sensitive about that," he said. "But our hands are tied because of the way the law is structured."

    Mulloy said the nature of trademark law requires a vigorous defense of one's brand at all times, whether or not the perceived violator competes in the same industry.

    "We can't let a precedent be set," he explained. " 'Yoga Inside' might not sound bad, but what happens when someone comes along with 'Apple Inside'?



    Seems a pretty reasonable explanation- maybe we should be blaming Washington..

  36. What Inside? by Grasshpopper · · Score: 1

    AMD. Intel may kindly place their lips *inside* my bottom. That is Intel Inside...

    1. Re:What Inside? by nurightshu · · Score: 2

      I think you meant...

      AMD. Intel may kindly place their lips *inside* my bottom. That is Intel Inside..

      --
      They that would sacrifice their .sig space for that cliched Franklin quote deserve neither.
    2. Re:What Inside? by Maserati · · Score: 1

      Congratulations, a goatse link is finally on-topic !

      --
      Veteran, Bermuda Triangle Expeditionary Force, 1992-1951
  37. Re:They HAVE to do it you see. by The_Dougster · · Score: 1

    Its almost impossible to elect sensible politicians. Over half the voting population are senior citizens, about half of the rest are doofus's. That leaves about 25% intelligent informed voters. No way we can win unless it just perchance happens that the sensible candidate appeals to the seniors and doofus's as well. Unfortunately this is an oxymoron.

    --
    Clickety Click ...
  38. This is not the first time. by Performer+Guy · · Score: 2

    Intel stopped Silicon Graphics making T-shirts with a logo which said "Attitude Inside". It did have a little swirl like the Intel logo though so it was sailing closer to the wind than the yoga thing.

  39. Does this mean... by dvanduzer · · Score: 1

    ...I have to worry about keeping my email address?

  40. Watch me get taken to court. by Derleth · · Score: 1

    Intel: Fuckwickets Inside

    --
    How can you use my intestines as a gift? -Actual Hong Kong subtitle.
  41. That will be a tough one to fight by AnimeFreak · · Score: 2

    If Intel actually wins this, which I doubt, then I better watch what I say.

    If I say, "Oh, hey! How are you doing Joe? Please go inside..."

    Then I can safely assume that Intel's lawyers will be knocking at my door telling me to watch what I say and threaten me with law suits.

    I would have to say something like, "Oh, hey! How are you doing Joe? Inside is my house, please go..."

    That sounds realy stupid. And that goes the same for this case, it is stupid too.

    1. Re:That will be a tough one to fight by Grasshpopper · · Score: 1

      And if that's the case, all my intel processors will be featured on the web in full color. Being urinated on. All your inside are belong to us.

    2. Re:That will be a tough one to fight by Banjonardo · · Score: 1
      Well, trademarking a friggin preposition gets you that, huh?

      How often do you see a preposition used without a noun in front of it?

      --

      -----

      Score 3? For what? Being wrong, at length? - smirkleton

    3. Re:That will be a tough one to fight by harks · · Score: 1

      Plenty of times. "Why dont you come inside?"

  42. Yoga...The path of peace by javaman235 · · Score: 5, Informative

    The word Yoga, for those who don't know actually means "union", and refers to the state of oneness with God and all humanity sought by the practitioners. It has many different flavors, only one of which is "Hatha Yoga", or "health union", which seeks to bring health to the body, so higher thoughts can be focused on before going to INNER yoga, which includes schools or raja, kriya, bhakti, and karma yoga, many of which some scholars believe have been passed on for as many as 4,000 years orally, and are refered to in the hindu vedas.

    These people have been refering to yoga as an inner thing for thousands of years. If that's not prior use please shoot me.

    --
    -The art of programming is the pursuit of absolute simplicity.
  43. quote by Phroggy · · Score: 3, Funny

    Excerpt from new OSHA regulation on computer systems: "....if said motherboard is equipped with an Intel central processing unit, an appropriate warning label bearing the words 'Intel Inside' shall be permanently affixed to the case in a prominent location."

    - Bruce Murphy

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  44. Got Intel? by Black+Art · · Score: 2

    Didn't the people who owned the "got Milk?" trademark try similar litigation and got shot down by the courts?

    I have tried finding references pro or con on this, but all the anti-milk PETA sites are making searching difficult.

    --
    "Trademarks are the heraldry of the new feudalism."
    1. Re:Got Intel? by Grasshpopper · · Score: 1

      They never owned the milk to begin with. They didn't make it, Gateway did...

  45. Re:New letter for Intel HQ by 56ker · · Score: 2, Funny

    Dear trademark infringer,
    Please stop using our trademark Inside - or we'll put you inside.
    Yours,
    Intel

  46. The difference between karma and /. karma by yerricde · · Score: 4, Informative

    all that bad karma could hammer them down.

    The difference between Hindu karma and Slashdot "karma" (capped cumulative moderation result) is that with Hindu karma, you can't just reset your karma to neutral by killing yourself (i.e. creating another account). Your karma (action) has to follow dharma (the good way) if you want the god to give you the Bonus in the next life. See also Hindu Karma FAQ.

    --
    Will I retire or break 10K?
  47. Ah shucks. by bleckywelcky · · Score: 1


    What? So no more "Lotto Tickets Inside" signs outside of gas stations? Damn, how will I ever be able to gamble again?

  48. Re:Divine Right by LPetrazickis · · Score: 1

    In other news, God has declared he own's the rights to the word "Outside".
    "I created it!" says God, "heck, I created the English language!"


    Prove it. I've got plenty of expert witnesses who'll testify to Anglo-Saxo-Norma-Britons having done that.;)

    --
    Is this a sigs-optional kind of place? 'Cause I am totally down with that if you know what I mean.
  49. Why don't they go after THESE guys? by release7 · · Score: 2, Interesting
    Gee, for a company that is trying so hard to protect their trademark, it's quite amazing this site has been able to stick around for the last two years. This site rips off Intel(TM)'s logo and everything.

    If you ask me, this sounds like a lawyer looking for a way to finance a new BMW and a Caribbean vacation.

    --

    <a href="http://www.joblessjimmy.com">Work is dumb and so is Jobless Jimmy.</a>

    1. Re:Why don't they go after THESE guys? by gregfortune · · Score: 2

      Because they are an obvious parody of the original and therefore not easily confused with the original. Seems like I remember something about parody sites being protected...

    2. Re:Why don't they go after THESE guys? by gregfortune · · Score: 2

      I didn't say it wasn't insane ;o) But Intel is probably making a case for the idea that the Yoga place gets instant brand name recognition as being modern, sophisticated, innovative, etc. Perhaps Intel is not all those things, but the general market believes it and that's how they've built their brand name. For a Yoga place to be able to leverage off that, however subconcious, is the issue Intel is driving at. And yes, it's crazy.

  50. if(defense == brutality){boycott();} by Aladdin+Sane · · Score: 1

    Everyone (including Intel's braindead legal drones) seem to have a mistaken underlying assumption that the requirement to defend trademarks is a requirement to beat the crap out of anyone that uses anything similar regardless of the domain, or how small they are. Intel should have merely sent these guys a piece of paper giving them a non-revokable free license to use the "yoga inside" name as long as it was not used in a technology related enterprise or with similar presentation (e.g. no labeling the inmates with little "@ yoga inside"squares on their foreheads or commercials yellow robed guys in helmets jumping around in commercials, with a "yoga inside! om, om, om, om!" catch tune). This would have given them ammunition for any future battle with true violators, and would have done it at no cost the little people they apparently don't mind stomping on. My guess these types of antics keep a couple of extra people on the legal team employed... I'd be interested who in their public relations team is consulted. Someone either approved it or didn't bother to ask. Would nice to see that person on the street. Buy AMD in the meantime.

    --

    When the going gets weird, the weird turn pro. [H.S.T.]

  51. Intel should sue my shirt and the devil... by The+Evil+Beaver · · Score: 1

    My t-shirt says "Satan Inside" and comes complete with the swirly thingy! Good thing there's all those lawyers down there, or the Dark Prince might be out of a job!

    --
    Chris 'coldacid' Charabaruk Meldstar Entertainment
  52. Intel, fuck you by dh003i · · Score: 4, Interesting

    This is a bunch of bullshit. Intel, please don't blame others for your assinite attempts to own the English language. Its not the laws fault that you're assholes. Not only that, but who FORCED you to trademark a COMMON word like Inside? There are many common usages of the word inside which have another describing word preceeding it.

    "We can't let a precedent be set," he explained. " 'Yoga Inside' might not sound bad, but what happens when someone comes along with 'Apple Inside'?"

    If its in reference to an Apple being in an apple orchard, that's fucking fine.

    Even if its Apple computer, who said you have the right to trademark common words? If Apple came up with an add that said something like:

    "Apple Inside"

    there's nothing wrong with that either. After all, that's what it is: Its an Apple. Since its also an Apple on the outside, they might say something like:

    Apple Outside. Apple Inside.

    This is just plain ludicrous. Other people shouldn't be prevented from using the ENGLISH LANGUAGE to their benefit because you assholes can't be original and trademark things that aren't already words.

    By the way, you fucking assholes, there's something called the First Amendment. It has constitutional basis, so it trumps any "trademark" laws.

    This is no different than IBM trying to trademark the "e" symbol with a circle around it. Come on. That's fucking bullshit.

    Suggesting to Intel, IBM, and other lamers who are trying to own the English Language by trademarks: if your going to make a trademark, make up a word/symbol for it. Suggestion to Intel for a REAL trademark:

    "Intelliside"

    Oh wait, because of assholes like you Intel fucks, MS might sue you for trademark violations of its "IntelliPoint" mouse.

    Other assholes include Nike, both for trademarking the word "Nike" and for trademarking the Nike symbol. Nike is the greek god of victory, closely associated with Athena/Minerva. And her symbol was the same symbol that the Nike shoe uses. Sounds like fucking prior art to me. Not to mention, it should be public domain.

    1. Re:Intel, fuck you by codetalker · · Score: 1

      What about "Windows"? I think Microsoft has trademarked that. Remember the Lindows Fiasco?

      --
      All a coder really wants, are fast cars, fast women and fast algorithms.
    2. Re:Intel, fuck you by Shiny+Metal+S. · · Score: 2

      What do you think about three stripes of Adidas? Or about the fact that Peugeot owns every single x0y number? Yes, every 3-digit number with 0 in the middle is their property. Every one of these numbers: 101, 102, 103, 104, 105, 106, 107, 108, 109, 201, 202, 203, 204, 205, 206, 207, 208, 209, 301, 302, 303, 304, 305, 306, 307, 308, 309, 401, 402, 403, 404, 405, 406, 407, 408, 409, 501, 502, 503, 504, 505, 506, 507, 508, 509, 601, 602, 603, 604, 605, 606, 607, 608, 609, 701, 702, 703, 704, 705, 706, 707, 708, 709, 801, 802, 803, 804, 805, 806, 807, 808, 809, 901, 902, 903, 904, 905, 906, 907, 908 and 909 is owned by Peugeot. No, not just Peugeot x0y, Any-brand x0y! Do you know that Porsche 911 was first named Porsche 901 but had to be renamed, because Peugeot "owns" numbers with zero in the middle? Search Google for porsche 901 911 peugeot to see what I mean. Otherwise everyone would surely confuse this beauty with Peugeot (they wish!). I don't even know if there ever was any Peugeot 901! But who cares? It's their "intellectual property" and it's wrong to steal property, right?

      --

      ~shiny
      WILL HACK FOR $$$

    3. Re:Intel, fuck you by Webere · · Score: 2

      Or about the fact that Peugeot owns every single x0y number? Yes, every 3-digit number with 0 in the middle is their property.

      You may want to tell that to Ferrari or BMW or Porsche, for that matter.

    4. Re:Intel, fuck you by 0x0d0a · · Score: 1

      They didn't trademark "Inside". They trademarked "Intel Inside" and a bunch of lawyers are feeling a bit insecure in the bad economy and are working on their job security.

    5. Re:Intel, fuck you by swillden · · Score: 3, Insightful

      This is no different than IBM trying to trademark the "e" symbol with a circle around it. Come on. That's fucking bullshit.

      Good post up to here. Actually it's completely different. The circled 'e' was a new symbol, a character that hadn't been used before. The obvious relationship with the @ symbol and the use of the letter 'e' was so clever that in retrospect it seems obvious. But it wasn't obvious, and it was a completely new symbol (AFAIK; if others had used it before, I retract this entire argument).

      Inventing a clever logo and trademarking it seems like a *perfectly* legitimate thing to do and completely different from trying to trademark common words like "Inside" or "Windows".

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    6. Re:Intel, fuck you by dh003i · · Score: 3, Interesting

      Please, so if I make a symbol with an i and a circle around it for information, i should own that? Come on. Putting a circle around a letter or symbol is not clever. I can put a circle around any letter in the keyboard...doesn't mean I should be able to trademark it.

    7. Re:Intel, fuck you by Mike1024 · · Score: 2

      Hey,

      Suggestion to Intel for a REAL trademark:

      "Intelliside"


      How about 'Intellicide'?

      You see? It's a joke.

      Michael

      --
      "Goodness me, how unlike the FBI to abuse the trust of the American public." -- The Onion
    8. Re:Intel, fuck you by swillden · · Score: 2
      You can invent any sort of logo you like for your business, and you can trademark it. Within your industry no one else will be allowed to use that symbol. That's what trademark is. Your circled 'i' would be something new (it wouldn't be clever now, since everyone would see that you got the idea from IBM's 'e' (actually, eolas' 'e', as another poster pointed out [thanks for that info, BTW, Humba]), but it would be yours and you could then try to build a brand around it.

      The problem comes about when companies try to trademark common words or phrases and also when they try to prevent people in other industries from using their trademarks. In Intel's case, there's nothing wrong with them trademarking their little "Intel Inside" logo, and there's nothing wrong with them trademarking the whole phrase "Intel Inside". However, if they try to say the word "inside" belongs to them and that no one else in the microprocessor industry can use it, they've crossed the line. Further, trying to enforce that "trademark" on people who have nothing whatsoever to do with the industry Intel is in is just plain stupid.

      Microsoft is in danger of losing their trademark on "Windows" entirely, because of their foolish suit against Lindows. I hope Intel gets slapped hard for this one as well.

      And I disagree that the 'e' wasn't clever. It played on the fact that e-mail was the killer app that propelled the Internet into common usage in two different ways, making use of the 'e' part of e-mail, which stands, of course, for "electronic" and "electronic business" services is what IBM wanted to sell. It also made use of the fact that everyone now recognizes anything of the form foo@bar.com as an e-mail address. Combining the two of them was clever and innovative marketing. Show me another symbol that is both new and yet so instantly and obviously clues in the viewer as to what it's talking about. As I said, the circled 'i' idea would no longer be innovative or clever. Everyone would get it at first sight, but mainly because they're familiar with the 'e'.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    9. Re:Intel, fuck you by dh003i · · Score: 2

      By your own argument, the circled e was NOT clever, since everyone can tell that IBM got the idea from standard e-mail addresses.

      Come on. Taking something from the public domain (i.e., the @ symbol) and changing the a in the middle to an e is NOT clever.

    10. Re:Intel, fuck you by swillden · · Score: 2
      The clever bit was realizing the @ and the e could (a) be combined and (b) would create a unique brand that was both new and instantly understandable.

      Anyway, cleverness is really irrelevant. The point is, there's nothing wrong with inventing a new symbol, word or phrase, trademarking it and defending that trademark within your industry. Trademarking common symbols, assuming that variations on your trademark are also covered and assuming that your trademark should be valid outside your industry, those things are wrong.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    11. Re:Intel, fuck you by Fissure_FS2 · · Score: 1
      "Intelliside"

      Oh wait, because of assholes like you Intel fucks, MS might sue you for trademark violations of its "IntelliPoint" mouse.

      That and "Intelliside" sounds like a term for the murder of intelligent people. ;-)
      --
      My life's goal is to get a score of +3!
  53. I'm suing all of you by Loki_1929 · · Score: 2

    I'd like to take this opportunity to inform all of you that you'll soon be getting the paperwork in the mail from my lawyers (that's right, I have a team of them) for trademark infringement. I own a company called "The Inc." and over time I've noticed almost all of you using my trademarked company name in various posts/stories/journals etc. Being the reasonable, understanding person that I am, I shall settle for a small fine of say $1000 per infringement? After all, I really dislike court battles, so just pay me every time you want to use the word, 'the' and there won't be any trouble. :)

    This satirical comment brought to you by Intel: Assholes Inside

    --
    -- "Government is the great fiction through which everybody endeavors to live at the expense of everybody else."
  54. Yoga Inside by restless_ne'erdowell · · Score: 1

    Hey, maybe having Yoga Inside will make my system more agile! Where can I get one of those?

    1. Re:Yoga Inside by Subcarrier · · Score: 1

      maybe having Yoga Inside will make my system more agile

      More likely it will make your system sit still a hum a little bit.

      --
      "I have opinions of my own, strong opinions, but I don't always agree with them." -- George H. W. Bush
  55. Or. by Anonymous Coward · · Score: 1, Informative

    Intel: Full of shit inside.

  56. AMD to the rescue by pinkpineapple · · Score: 2

    That's it, I switch to AMD. Intel Go @#$ yourself inside.

    PPA, the girl next door.

    --
    -- I feel better now. Thanks for asking.
    1. Re:AMD to the rescue by Cheshire+Cat · · Score: 2
      That's it, I switch to AMD.


      Actually, any serious geek long ago switched the AMD because they make faster CPUs for less money. But hey, whatever gets you to ditch Intel...

      --

      Last night I shot an elephant in my pajamas. How he got in my pajamas I'll never know.
  57. Re:But the Chinese aren't even cloning people! by tumbaumba · · Score: 1

    You should stop associating yourself with the country you live or/and born and that would solve the problem of humiliating.

  58. Intellicide by sweet+reason · · Score: 1

    years ago, when intel introduced their "intel inside" logo, i created a version that read "intell-icide", as in killer of intellect. it is still applicable.

    --
    Everything should be made as simple as possible, but not simpler. -- A.E.
  59. Karma time by quantaman · · Score: 3, Funny

    provider of yoga lessons, especially one that's so clearly fighting the good fight, karmawise.

    Does anyone know how I can contact them?
    I want some more Karma!!!

    --
    I stole this Sig
  60. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  61. its the sound by codetalker · · Score: 1

    a big part of what makes "Intel Inside" is the sound of the repeating "In" this is some sort literary aesthetic enhancement whose name escapes me right now. It may be repetition. It goes on the principle that long runs of words which start the same way are more musical and pleasing. "Intel Inside" certainly looks that way. Yoga inside just doesn't have the same ring to it. what if some one said "Outside Inside" what would that mean?

    --
    All a coder really wants, are fast cars, fast women and fast algorithms.
  62. bad publicity by phalse+phace · · Score: 2

    I guess they don't care about the bad publicity that this will generate, not to mention how absurd this really is. This is not very INTEL-ligent.

  63. Consomers not as stupid as Intel's lawyers. by Jerry · · Score: 1

    So it would seem.

    --

    Running with Linux for over 20 years!

  64. I'm am going to put a gigantic sign on the by drDugan · · Score: 2, Funny

    I'm am going to put a gigantic sign on the front of my house that says

    "I'm inside"

    better yet, someone should sell bumper stickers that say, "people inside"

  65. Top 10 * insides by dh003i · · Score: 2

    And the top then star inside phrases associated with Intel:

    10. Assholes Inside.
    09. Lawyers Inside.
    08. Fuck-holes Inside.
    07. Dorks Inside.
    06. Pinheads Inside.
    05. Greedy-fucking-bastards Inside.
    04. Arrogant-pricks Inside.
    03. Information-nazi's Inside.
    02. Dumb-fucks Inside.

    and the number one Star Inside phrase is...

    01. Big-Brother Inside.

  66. Hoping its a misunderstanding by lkaos · · Score: 2

    With Intel support the opposition to the DMCA, I thought that I should atleast play devil's advocate a bit. I feel I/we owe them that much.

    When I first heard this, I thought to myself, "Man, copyright law sucks, but this sorta makes sense. I mean, Yoga Inside does seem to be capitalizing off of Intel Inside." It's not uncommon either for companies in different fields to try and capitalize off of a well-no slogan either.

    Then I saw that they provided Yoga lessons to prisoners, and that Inside refers to being inside a prison. I have to believe that once the higher ups hear about this, they'll drop the lawsuit quick. It's unreasonable. When lawyers don't have enough real work to do, they tend to try and find a way to justify the horrific amounts of money they charge. I'm gonna have to give Intel the benefit of the doubt on this one that they'll do the right thing.

    --
    int func(int a);
    func((b += 3, b));
  67. I am glad that I have AMD inside by Jerry · · Score: 1

    considering how stupid this suit makes Intel look one has to wonder what keeps this instanity from spreading to their CPU designs.

    Sure glad my box is Athlon powered.

    --

    Running with Linux for over 20 years!

  68. Shintel would infringe on Intel by yerricde · · Score: 1

    If the courts let this one pass, than a computer company with the name "Shintel Inside" could use this case as proof that the trademark is invalid.

    No, because "Shintel" would infringe on "Intel". Any rational court would agree that the distinctive element in this case is "Intel" not "inside". It's like AOL trying to trademark "you have mail" which is generic and not distinctive.

    --
    Will I retire or break 10K?
    1. Re:Shintel would infringe on Intel by arkanes · · Score: 2

      I believe AOL did get a trademark for "You've got Mail", when using the distinctive "AOL Guy" voice.

  69. Link to intel's site by Macrobat · · Score: 1

    Here is the link to write them and let them know what you think. I myself haven't decided between the "YOU ALL SUCK, FUCK ALL Y'ALL" and the "Dear Gentlemen, I am disappointed to hear..." approaches. But do as you see fit.

    --
    "Hardly used" will not fetch you a better price for your brain.
  70. Comment removed by account_deleted · · Score: 1, Troll

    Comment removed based on user account deletion

  71. Trademark Dilution Act of 1995 by ackthpt · · Score: 2, Funny
    You get what you pay for...

    Suggested new trademark for Intel: Lawyers Inside

    --

    A feeling of having made the same mistake before: Deja Foobar
  72. Better link to TM records by yerricde · · Score: 2, Informative

    Intel has a trademark on "bunny people."

    tess.uspto.gov uses session-based navigation; links do not survive for longer than 15 minutes. In the TESS window, try clicking "Check Status" to get the TARR record. Turns out the trademarks are for keychains and sweaters. Here they are:

    BUNNYPEOPLE BUNNYPEOPLE

    --
    Will I retire or break 10K?
  73. (Blank) Inside by snowraider · · Score: 1

    In related news, Intel has also begun trademark infringement proceedings against 784 million 'Jon Doe's for more trademark infringement. Says one Law Hacedor, 'It's the principle. The primary motivation for our ____ inside trademark, in lieu of the more specific (noun) inside trademark, is our initial original idea that what is inside makes a difference. Imagine, millions of people are infringing on the Intel trademark by using the phrase 'Look Inside'. Every day it happens again--whether it is a computer, or a box, a house, an envelope, or anything that could possibly have an inside, our _______ inside trademark is obviously being infringed, and now we must protect it... We have spent billions of dollars building the concept of an inside, as opposed to an outside, and feel that we finally can claim all of the many insides..."

    Stock in Intel has dropped an $1.93 since the announcement, and Eldum Bint, an analyst, commented, "Just imagine, changing all those dictionaries...". Meanwhile, dictionary publishers have seen a small increase in stock prices.

  74. Apple goes after the orchard by JDizzy · · Score: 2

    The article says something about the intel execs claiming that their hands are tied, the laws are writen in such a way that forces them to be very asshole'ish about trademark issues. So then why hasn't Apple compuer shutdown the Apple orchard bussiness? j/k =)

    At some point you would think that people would patent all the ideas, and all the words, and all things would be owned by somebody. To the point that laws would have to under go a dramatic reversal to allow a person to even speak in public without uttering copy protected speak.

    And speaking of dilution. I think Dilution would be more like saying "Sparc within", or "Alpha in-the-box", and even "PowerPC inward". Dilution in this form is true dilution since it would make the issue ambigous of how you define "inside", or its like words.

    --
    It isn't a lie if you belive it.
  75. Can we trademark regular expressions? by NFW · · Score: 3, Funny
    I used to work for a company called Connectsoft, whose flagship product was Email Connection. We had a couple others, like Font Connection, Clip-Art Connection, we had an idea called Grocery Connection and demo of (I kid you not) Pizza Connection. One of my fellow employees once lamented that we couldn't trademark a regular expression. Like maybe ".+\ Connection"

    So now I have to wonder. According to Intel, we could have.

    Is it to late to trademark "Virtual\ .+" ?

    --
    Build stuff. Stuff that walks, stuff that rolls, whatever.
    1. Re:Can we trademark regular expressions? by NFW · · Score: 1
      I just occurred to me that the "Got Milk?" people are going to have a field day if Intel pulls this off.

      Got Lawyers?

      --
      Build stuff. Stuff that walks, stuff that rolls, whatever.
    2. Re:Can we trademark regular expressions? by suwain_2 · · Score: 1
      Let me be the first to apply for a "regular expression" trademark.


      My trademark is for *

      --
      ________________________________________________
      suwain_2 :: quality slashdot p
  76. 80,000 variations by Bongo · · Score: 3, Funny

    There are 80 basic Yoga postures, and 80,000 variations.

    And not one of them is called the 'intel'.

    In fact, the only posture you'll find associated with an 'intel', is the "shoulderhouchedoverkeyboardstrainedneckahansa" -- and that is definetly not a classic Yoga posture.

    There's also the "repetitivestressisfuckingmywristsahansa", and the "mybodywilldieprematurelyfromlackofexcerciseahansa " posture.

    But none of these will be found on a Yoga video.

    And don't get me started on diet.

    Really, "Yoga" is associated with health, while "intel" is associated with unhealth.

    Yoga means the joining of mind and body. Intel means the joining of your arse to the chair.

    There is no possibility of confusing these two things, 'yoga' and 'intel'.

    I suggest the lawyers sow a label onto the back of their trowsers, "shit inside", and then they can sue their own asses off.

    1. Re:80,000 variations by Webere · · Score: 1

      Intel means the joining of your arse to the chair

      Or the joining of your arse and your head.

    2. Re:80,000 variations by 0x0d0a · · Score: 1

      Nuts, I was about to post precisely the same thing.

  77. Sue JC Penney also... by flxkid · · Score: 1

    "It's all inside!"

    OLIVER

    --
    Better VDF than VD...check it out: Data Access
  78. I understand... by drudnick · · Score: 2, Interesting
    Isn't it true that unless a company vigourously defends every case of trademark infringement they become aware of, they may lose certain rights? If they don't use them, the lose them.

    Considering this and the nature of the group using the trademark (read the article) I think they should say "no, you can't use our trademark without approval" and then give them a licence for $1 or some other thing to allow the use.

    Now, of course this assumes that Intel even has a trademark. How you can trademark "'blank' inside" is amazing... I think I will trademark "'blank' is", maybe even "'blank' and".

    1. Re:I understand... by kindbud · · Score: 2

      But it's hard to say what "'blank' is" is...

      --
      Edith Keeler Must Die
    2. Re:I understand... by dsoltesz · · Score: 1

      It will be the title of my next web page if drudnick would like to lisence to me -- I got a dollar in my pocket.

  79. Re:New letter for Intel HQ by dimator · · Score: 3, Funny

    Dear Intel,
    How about I jam my foot inside your ass.

    Yours,
    dimator

    --
    python -c "x='python -c %sx=%s; print x%%(chr(34),repr(x),chr(34))%s'; print x%(chr(34),repr(x),chr(34))"
  80. What's next? XWindows=XPortholes? by Sean+Clifford · · Score: 2, Insightful
    Dude, Yoga and processors aren't even in the same meat space, much less the same business. Claiming that you Foo Inside is absolutely ridiculous. There's not even a remote possibility that Joe Consumer could confuse the two.

    Next they'll go after little "Evil Inside" logos that constitute fair use in free speech (as satire, political protest) as laid down by Falwell v. Flint and the First Amendment. Heck, one can make a completely valid argument that the same would apply to "Linux Inside. How can someone own a trademark on the expression of one object being within another?

    "Yoga Inside" has no chance of diluting the Intel brand; however, Intel's behaviour does. Nobody's going to run around and say that they're computer is a "Yoga Inside". Your rant is spurrious.

    I'm deeply suspicious of changes to trademark law. Got to love the recent changes that have been made to copyright law.

    <sarcasm>Thanks, Disney!</sarcasm>. If this trademark stuff gets as out-of-whack, maybe we'll be using XPortholes instead of XWindows a few years down the road.

  81. The following is a true story by ericvids · · Score: 1

    In this side of the globe, we have spoof t-shirts proclaiming "Inutil Inside" in much the same visual style as Intel's logo.

    The funny thing about it is that "inutil" means "dumb" in my language.

    I wouldn't be surprised if Intel threatened the manufacturer of these t-shirts.

    --
    Pet peeve: Profane people propagating perfunctory pedantry.
  82. 21.8 Million Tradmark Violations... by Anonymous Coward · · Score: 1, Funny
  83. ATTN: Slashdot Management by Jucius+Maximus · · Score: 1
    Hello - today when I was browsing slashdot, I saw a small, probably typographical error.

    I would appreciate it if you could correct the error by reposting the story "Intel Puts The Squeeze On ... A Yoga Foundation?" under the section "It's Funny. Laugh." Thank you for reading my comment.

  84. I can't believe nobody said this ... by natureboy777 · · Score: 1

    ALL YOUR INSIDE ARE BELONG TO US!!!!

    I will now shoot myself
    Now the real question is how much text in lowercase will avoid the slashdot censorship system?

  85. Re:First post! by HobbitGod42 · · Score: 1

    For the Glory of Cthulhu! Illuminati For Ever! and not that crappy card game. The REAL illuminati!

  86. Re:What's next? XWindows=XPortholes? by CProgrammer98 · · Score: 2

    Nope sorry, you can't use XPortals, Bill's lawyers will be down on you like a ton of bricks. You can't put a capial P to the immediate right of a capital X otherwise, you'd be confusing the poor people who buy and use Windows XP
    -

    --
    And the people shall be oppressed, every one by another, and every one by his neighbour Isaiah 3:5
  87. Devil Inside by Jett · · Score: 3, Funny

    Here Come The Woman
    With The Look In Her Eye
    Raised On Leather
    With Flesh On Her Mind
    Words As Weapons Sharper Than Knives
    Makes You Wonder How The Other Half Die
    Other Half Die

    Here Come The Man
    With The Look In His Eye
    Fed On Nothing
    But Full Of Pride
    Look At Them Go
    Look At Them Kick
    Makes You Wonder How The Other Half Live

    Intel inside
    Intel inside
    Every Single One Of Us With Intel inside
    Intel inside
    Intel inside
    Every Single One Of Us With Intel inside

    Here Come The World
    With The Look In Its Eye Future Uncertain
    But Certainly Slight
    Look At The Faces
    Listen To The Bells

    It's Hard To Believe We Need A Place Called Hell

  88. Re:deja vu by nurightshu · · Score: 2

    time to bring the big "J-Man" back for another round

    Dude, everyone hates reunion tours. Besides, he'll never be as good as he was with the original disciples.

    Although a thought occurred to me the other day: if you or I were to rise from the dead after three days of rotting, people would run screaming from us like little bitches. Because there's a word for people who come back from the dead: Zombies.

    That's right, the "savior" to millions of people is nothing more than an extra in a George Romero nightmare. Remember: Jesus died for your sins, but he rose for your sweeet braaaaaaains!

    --
    They that would sacrifice their .sig space for that cliched Franklin quote deserve neither.
  89. Intel Outside by hazyshadeofwinter · · Score: 1

    That's it, I'm replacing (or augmenting) my AMD logo with one of those "Intel Outside" stickers.

    --
    Click here if you just like to click on shit.
  90. Freedom of speech by WichersWeb · · Score: 1

    Over ten years , nobody is allowed to say : It's cold inside. Because that's copyright violation. Over 20 years everyone speaks dutch. Wen daar maar alvast aan.... =)

  91. From this action it's apparent... by trudyscousin · · Score: 1

    ...that no one knows "inside" better than Intel: a world that is dark, intimate, and brown.

    --
    Those who can, do. Those who can't, write technology blogs.
  92. Re:So High Inside by Chiasmus_ · · Score: 4, Interesting

    (sorry... no infringing use of the song by the same name was intended...)...

    Actually, song titles are one of the few things you still can't trademark or copyright.

    I used to work at Tower Records, and let me tell you, take any common word or cliche, like, say, "Broken" or "Not this time", and run them through the database, and you'll find 15 or 20 songs of the same name.

    In fact, the band Death Cab for Cutie lifted its name directly from the title of an old Bonzo Dog Doo-Dah Band song - and, believe it or not, Bonzo had absolutely no legal remedy.

    --
    "Beware he who would deny you access to information, for in his heart he deems himself your master."
  93. Might as well go after pr0n... by Sean+Clifford · · Score: 2, Funny

    Intel might as well go after pr0n sites that entice users to Cum Inside®.

  94. Intel not everyone's favourite by CanadaDave · · Score: 2
    Intel, "everyone's favorite chipmaker"

    Everyone's favourite? Intel's not inside my computer.

    AMD rules!

  95. Sore Loser Post by ewhac · · Score: 1

    * 2002-03-29 19:31:58 Serenity Inside Intel? Nope; Yoga School Sued (articles,doj) (rejected)

    Ah, well. Congratulations, Tom.

    Schwab

  96. Unfair tactics by tetro · · Score: 4, Funny

    How dare you people criticize the little guys like Intel. Larger non-profit (profit-making) business like YIF have forced feeble organizations like Intel into submission. Most people don't know that YIF distributes products such as the Yoga Pentium and the Yoga Celeron. Give peace a chance!

    --
    .smell my feet.
  97. Antec Outside by ch-chuck · · Score: 2

    Ever see those stickers on Antec cases?

    Thankfully it's protected by fair use / parody. I usually toss logos out when assembling a PC but thought that was amusing enough to actually stick on the case.

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
  98. Some Googlevidence (TM!!) by mattr · · Score: 4, Interesting
    There is a 1997 book on Amazon called Yoga Inside & Out: Exploring Your Chakras with Batsheva here.

    Yoga Inside has been active since 1999 based on work done in 1995 by Mark Stephens in LA juvenile detention camps with six Tibetan monks sent by the Dalai Lama. here

    That book has a website, www.yoga-insideout.com, here

    "Inside and Out" is a popular way of describing holistic health, and the phrase "yoga inside" is commonly used to describe the experience, like the site here.

    There is a travel company called Inside India which works with several Yoga therapy centers for health tours, here.

    Barbara Kallir directed an instructional video guide to tantric yoga, "Inside Westside". Recommended for the Lawyers after those free courses, here.

    Couldn't find a link between the Dalai Lama and Intel, unless you count that both are successful exiles. Although Apple struck the Dalai Lama from their Asian billboards so maybe ..nah.

    The fourth most popular use of the word conjunction "yoga inside" on the web, after the prison project, the video, and general discussions of yoga and health experiences, is Intel's suit. How many hundreds of millions of dollars of PR is this costing Intel I wonder? Maybe the defendant should get the video publisher to join in, seems like they are making lots of money with their domain name.

  99. Trademark Dillusional Act of 2002 by Taco+Cowboy · · Score: 1



    To congresscritters,

    If you really want to work for the people,
    please submit a bill for the upcoming
    congressional session.

    The title of the bill should be:

    "Trademark Dillusional Act of 2002"

    And please, help Intel accomplish their
    dillusional act, in that they thought they
    own the English word "inside".

    With the passage of the act - and I do not
    doubt the expected smooth passage, with the
    support from Intel - everyone can claim they
    own something, some word, some phrase,
    and I would like to join the crowd to claim
    that since I am a Christian, and I believe
    in Jesus Christ, I own the right to the
    words "Jesus Christ".

    Anyone violate my right will be prosecuted,
    and PERSECUTED, by all means !

    Thank you, congresscritter, for reading.

    --
    Muchas Gracias, Señor Edward Snowden !
  100. Has anyone actually read the article? by sheriff_p · · Score: 1

    This is a time to blame US law, not to blame Intel. Sure, Intel aren't so pure, but in this case, they have to 'sue' in order to protect their trademark.

    But wait. Did I say sue? That's right. Intel are offering to cover the expenses associated with the name changes. In fact, they sound positively apologetic.

    So, let's get the facts straight again:
    => Intel are forced to protect their trademark
    => Intel are offering to give money to the foundation to help them change their name.

    Please, read the article before posting.

    --
    Score:-1, Funny
    1. Re:Has anyone actually read the article? by gabba_gabba_hey · · Score: 1

      How in the hell is their trademark even remotely threatened by a yoga organization? That's just insane. No one is going to get the two confused.

  101. In other words. by Malcontent · · Score: 3, Insightful

    How you shop is just as important as how you vote if not more so.

    Shopping is something you do every day voting is once a year (if you show up for local elections).

    Shopping effects corporations which are more powerful then the govt and for all practical purposes own the govt. How you spend your dollars has a much bigger impact on the composition of your community and country then how you vote.

    Unfortunately the number of people who are mindful of their spending is smaller then the number of people who vote.

    What a pathetic country we live in.

    --

    War is necrophilia.

  102. It's... by pyrrho · · Score: 1

    April 1 already?

    --

    -pyrrho

  103. Dead Meat Inside? by Slashamatic · · Score: 1
    In Russia in 1999 an enterprising company "Darya" decided to differentiate its products (meat balls wrapped in a kind of dough) as being from real meat. They used the Intel logo with "Meat Inside". Intel got upset.

    However, perhaps the logo could be adapted for Intel "Dead Meat Inside".

    As a side note, when companies start agressively protecting their name, it is usually a sign that their name is overvalued relative to their product. Analysts please note.

  104. Why blame a corp? by jeti · · Score: 4, Insightful

    The job of a corporation is to make money. To
    increase shareholder value. You can hardly blame
    them for trying to do that. Even if you don't
    like the means.

    It is the job of governments to create and enforce
    rules that corps have to comply to. It is the job
    of a government to care for the goods of its
    citizens.

    If the jurisdiction fails, put the blame where it
    belongs.

    1. Re:Why blame a corp? by Anonymous Coward · · Score: 1, Insightful

      The job of a corporation is to make money. To
      increase shareholder value. You can hardly blame
      them for trying to do that. Even if you don't
      like the means.


      Of course you can. If you don't like what they do then go ahead and blame them for it. You think if something's "my job" then I'm absolved of all responsibility for what "my job" entails and for the manner in which I choose to carry it out?

      People ARE responsible for their actions. Yes, that includes people running companies, shocking as that might seem to you.

    2. Re:Why blame a corp? by sjames · · Score: 4, Insightful

      The job of a corporation is to make money. To increase shareholder value. You can hardly blame them for trying to do that. Even if you don't like the means.

      The duty of any human being is to behave in an ethical manner. The duty of any citizen is to promote the good of his/her society.

      Those duties superceed any duty as an employee or shareholder of a corperation. Since a corperation is made up solely of employees and shareholders, behaving in an ethical manner and promoting the good of society are the top two duties. Therefore, increasing shareholder value must be accomplished through ethical behaviour in a way that promotes the good of society.

      If a corperation behaves in an ethical manner, it can, with care, meet it's second obligation by meeting it's third. This is true because producing a useful product or service while enhancing the prosperity of it's constituants is good for society. The key is to make sure that it's means to that end do not cause more harm than good.

      Government exists solely to require and facilitate the first two duties. All that it does must be a means to those ends. It is meant to be both a forum where citizens may discuss what constitutes ethical behavoiur and the good of society, and as an organizer to promote that good. Legislation is meant to be an enumeration of the findings of that forum. Criminal court and law enforcement share the sad but necessary function of stopping and correcting people who fail in their duties in a manner consistant with that forum's findings. Courts also act as a lesser forum with a narrower focus where the enumeration (law) is clarified and applied to individual circumstance.

      The failure of government to perform it's function does not relieve ANYONE (member of a corperation or not) of their duties. If the law fails to enumerate a necessary behaviour (or restraint) and the court must err on the side of leniancy (in the hope of minimising harm), that does not in itself make an action acceptable.

      Closer to the topic at hand, In this matter, To date, Intel is behaving better than many other corperations might in this matter. It could do much better. If it would think flexibly and use the money a legal battle would cost (or even a fraction of it) to sponsor Yoga Inside instead, it would do much more good for society as well as for itself and avoid the potential damage to the strength of it's trademark that a finding for the defendant might cause.

    3. Re:Why blame a corp? by justletmeinnow · · Score: 1

      The duty of any human being is to behave in an ethical manner.

      Are you saying lawyers are human?

      --
      Just because I AM paranoid doesn't mean they're NOT out to get me.
  105. What about Energizer? by forkboy · · Score: 2, Interesting

    Energizer's latest batch of commercials featuring the infamous "Energizer Bunny" had them touting a new catchphrase, "Do you have the bunny inside?" I wonder if they're getting sued next, and if not, how come?

    --
    This message brought to you by the Council of People Who Are Sick of Seeing More People.
  106. Re:Please... by forkboy · · Score: 1

    I'd argue that if any company, no matter how loved they are in /. culture, tried to pull a trivial and pointless lawsuit like this, the general outcry here would be exactly what it is now for Intel... "what a bunch of cock-suckers."

    I realize Intel's just saying they need to defend their trademark, but their trademark is "Intel Inside." That's it. Verbatim. (well, the bunnymen and 3 note jingle aside) Changing the words makes it no longer a trademark violation, especially considering the commonality of the word "inside."

    --
    This message brought to you by the Council of People Who Are Sick of Seeing More People.
  107. INTEL inside by leoaloha · · Score: 2, Funny

    So lets all fire up a website with "yourname" inside and see if INTEL will go bankrupt trying to sue everyone

  108. This Yoga dude has brass ones! by baptiste · · Score: 2
    From the article:
    Intel's solution is for Yoga Inside to change its name, with the chipmaker covering some or all of the costs involved. "If they went with 'Inside Yoga,' we wouldn't have a problem," Mulloy said.

    Stephens at Yoga Inside has a different answer. He thinks Intel should embrace his foundation and become its primary corporate patron. The chipmaker, after all, already offers yoga classes to employees at its Silicon Valley headquarters.

    Intel becoming their main corporate patron - LOL

  109. How can this be TM Dilution? by ZaneMcAuley · · Score: 1

    Its not a related product, isnt that one of the TM dilution areas? Its not a computer product. So how can it dilute the computer TM?

    --
    ----- Whats wrong with this picture? http://www.revoh.org:1234/whatswrong
    1. Re:How can this be TM Dilution? by sjames · · Score: 2, Funny

      Its not a related product, isnt that one of the TM dilution areas? Its not a computer product. So how can it dilute the computer TM?

      Transcendental Meditation? TM (tm)? TM (tm) (tm)?? If Intel would use a nice strong TM, perhaps TM wouldn't worry them so much.

  110. Big opportunity by circletimessquare · · Score: 2

    Everyone seems to be grousing about this trademark dilution bullsh**, but I think you are all missing the point. How many corporate websites use a "/" or a "." at least somewhere in their urls?

    If Slashdot were to hire about 5,000 a**hole lawyers, can you imagine what this would do for our favorite website's bottom line? Folks, we would never have to look at a banner ad, an in-article ad, or any other kind of ad for at least the next 1,000 years!

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  111. I guess I understand... by Anopheles · · Score: 1

    Intel is between a rock and a hard place. The way copyright laws work today, if they don't vigorously oppose every possible trademark violation, it's legally impossible to go after the ones that do actually violate their trademark (e.g. if AMD started an "Athlon Inside" compaign). You can't pick and choose your enemies - you have to fight everybody.

    However, they're looking like complete buttholes, a huge Fortune 100 company going after a charity. I can imagine when both names are allowed to coexist, Intel will do everything they can to make this go away quickly.

    To be honest, I don't think Intel wants to win this fight. They just want to get the legal decision, win or lose. I'm pretty sure that Intel will make some pretty massive contributions to them after this is over.

  112. But as it turns out... by leifb · · Score: 1

    these are yoga practitioners supporting Fritz Hollings' CBDTPA...

  113. C-Grade Lawyers vs. Groucho Marx by jmichaelg · · Score: 4, Interesting

    This isn't the first time some idiots masquerading as lawyers have tried to bully someone.

    Warner Brother's staff counsel made the mistake of threatening Groucho Marx because he had announced a new movie with the name "Casablanca" in it. Here is Groucho's initial response... What's truly amazing is that Warner Brother's didn't understand how stupid they looked after getting Groucho's initial letter. The exchange continued for several more letters until somebody at Warner Brothers finally got the message.

    Need a sig? Here, have this one...
    Intel Hires Idiots

  114. The Kick Inside by JordanH · · Score: 2

    I wonder if they'll be going after Kate Bush next?

  115. Ferrari 308 GTB by kfg · · Score: 4, Insightful

    I'm sorry, but you're simply wrong. Peugot has often *claimed* to won those numbers, but they certainly don't. In the case of Porsche they decided they couldn't afford to fight Peugot in court and "voluntarily" acquiesed.

    What's more you are under the impression that trademark is intellectual property. It isn't. It is association in the public's mind, and if the public loses that association you lose the right to the exclusive right to use the mark, as in Band-Aid and Kleenex.

    As such, in a very real and legal way, a trademark is the "intellectual property" of the public!

    A trademark is an item that can be uniquely identified with a business. A company is granted the "temporary" right to the exclusive use of the mark only so long as it is, and remains, a unique indentifier.

    As it happens a car model number with zero in the middle does *not* uniquely identify a Peugot, and "Yoga Inside" does NOT conjur up images of computer chips.

    Thus neither is a valid trademark.

    KFG

    1. Re:Ferrari 308 GTB by Tackhead · · Score: 3, Insightful
      > Peugot has often *claimed* to won those numbers, but they certainly don't. In the case of Porsche they decided they couldn't afford to fight Peugot in court and "voluntarily" acquiesed.

      This must be some strange definition of the word "voluntary" of which I was previously unaware.

      Do you perchance work for the IRS, which claims (with a straight face, no less) that the U.S. tax system "is based on individual self-assessment and voluntary compliance"?

      Would you defend a rapist in court with "Your Honor, in the case of the young woman in question, she decided she didn't have the physical capability to fight my client in the back alley, and voluntarily decided to have sex before going to the nearest hospital emergency room?"

    2. Re:Ferrari 308 GTB by GigsVT · · Score: 1

      He did put quotes around the word, meaning he had the same doubts as you did in calling it that.

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
    3. Re:Ferrari 308 GTB by kfg · · Score: 2

      voluntary Pronunciation Key (vln-tr)
      adj.

      Law.

      Done deliberately; intentional: voluntary manslaughter.

      It looks like a pretty straightfoward concept to me. Which part of it don't you understand?

      Porsche intentionally and deliberately chose not to fight Peugot in court. They did so for financial, rather than legal, reasons, much as I once took a plea bargain on an undeserved speeding ticket, but they, and I, did so " voluntarily."

      I'd also note that most people understand that my putting it quotes implies irony at the least, and outright sarcasm at the most.

      KFG

  116. Intel sux ass by spoonchops · · Score: 1

    When are people going to stand up for themselves against the multi-nationals like intel and microsoft, they are treating us like complete fools and getting away with it!!!

  117. Baseless? by Dwonis · · Score: 2
    I'm not 100% familiar with U.S. law, but isn't it perfectly legal in the U.S. to have an identical trademark as another entity, as long as you are not competing in the same industry? In other words, wouldn't it be legal for the foundation to call itself "Intel Inside", as long as they are not maufacturing electronics components?

    OTOH, with stuff like the DMCA, I don't know what is legal in the U.S. anymore.

  118. Antec Outside Re:What's next? XWindows=XPortholes? by Thing+1 · · Score: 2
    What I find hilarious (somewhat) about this is I recently purchased a case from Antec , a very well-done case with multiple fans, drive rails that click and slide out, etc. $179 and worth every penny.

    The case came with a stick-on logo like the "Intel Inside" logo, except that it said "Antec Outside" .

    Here's a review.

    --
    I feel fantastic, and I'm still alive.
  119. YOU'VE GOT MAIL� by yerricde · · Score: 1

    I believe AOL did get a trademark for "You've got Mail", when using the distinctive "AOL Guy" voice.

    AOL(tw) has registered the mark YOU'VE GOT MAIL(tm) for AOL service, AOL service, toys, movies (e.g. with Hanks and Ryan), and t-shirts, and not just with Elwood Edwards' voice. However, AOL lost its (tm) on "you have mail" because it was too generic.

    --
    Will I retire or break 10K?
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  125. Trademark or Slogan?? by Reziac · · Score: 2

    When did the difference between a TRADEMARK and a SLOGAN get so blurred?

    I mean, we don't buy an "Inside brand CPU", do we?? And no one says "Hey, did you hear about that that new 10GHz inside??"

    So this isn't at all like the trademark issue involved with, frex, "Kleenix brand tissues".

    --
    ~REZ~ #43301. Who'd fake being me anyway?
  126. Why doesn't Intel just license the TM to them? by wytcld · · Score: 2

    Yoga Inside could "recognize" that Intel owns the trademark. Intel could grant them a license to use its trademark. That way there has been no lack of defense of the trademark by Intel, and no infringement by Yoga Inside.

    Now, this sort of rational resolution wouldn't make as much money for Intel's lawyers; and it would take a bit of ethical compromise from Yoga Inside, since it's silly to pretent that Intel should "own" this - but that's not anywhere near Yoga Inside's central mission; and it _is_ Intel's lawyers' central mission to not just use their relationship to coin money, especially in ways that result in unnecessary adverse publicity for their client.

    If Intel has any sense, it will fire these lawyers for this behavior.
    ____

    --
    "with their freedom lost all virtue lose" - Milton
  127. You have my vote for President by alienmole · · Score: 1

    This is the best public policy idea I've heard for years. It could revolutionize corporate America!

  128. Re:Please... by Elflord1999 · · Score: 1

    I see no one is allowed to express sarcastic opinions about Slashdot. I must go purchase an AMD and download every open source program I can find.

  129. The "Lotus" position by ZaneMcAuley · · Score: 1

    In tomorrows headlines, Lotus will sue.

    --
    ----- Whats wrong with this picture? http://www.revoh.org:1234/whatswrong
  130. Re:Take a chill pill by dh003i · · Score: 2

    Actually, I meant "Inteliside" to be a shortened replacement for Intel Inside, not as "Intelicide".

  131. An analogy by jeti · · Score: 2

    Let's try an analogy:

    In professional baseball or football, the players slowly
    realize, that they can play foul and never get a penalty
    anymore. The players will suddenly have to commit
    worse and worse fouls to stay in the leage.
    Of course I don't like the way the players act. But who's
    to blame? IMO it's the judges.

    1. Re:An analogy by sjames · · Score: 2

      The players will suddenly have to commit worse and worse fouls to stay in the leage. Of course I don't like the way the players act. But who's to blame? IMO it's the judges.

      Or, they can play the game right and voice their concerns about the deterioration of the league. They can shun the poor sports. Otherwise, the game becomes basebrawl. The fans will enjoy the fights for a little while, then realise Hockey does it better anyway.

      The NBA seems to be finding out that this sort of de-evoloution can only go on so long.

      Consider, society can only decay so far before we start shooting each other for sport (oops, too late in some places). A corperation that chooses to play to the LCD today has no room to complain about mysterious fires and other 'accidents' tomorrow. It also has no room to complain if it's market wakes up and decides that it's just too disgusting to exist.

  132. "Evil Inside" is the title of a Shizit demo album. by The_Great_Satan · · Score: 1

    I think maybe post-hardcore metal band The Shizit has the trademark on "Evil Inside." You can buy their second demo album, "Evil Inside," on MP3.com.

    http://artists.mp3s.com/artists/34/the_shizit.ht ml

    If you look at the picture of the album cover art you'll see a nice little parody of the "Intel Inside" logo with "Intel" replaced with "Evil."

  133. Hey Intel by ImaLamer · · Score: 2

    Inside Inside
    Inside Inside
    Inside Inside
    Inside Inside
    Inside Inside
    Inside Inside

    Take that you dirty fucking bastards!

    I'm Inside you.

  134. What about all those boxes of Cracker Jacks(tm) ?? by whoppo · · Score: 1

    Haven't they had "Surprise Inside" printed on the box since the Intel lawyers were runny-nosed kids hoping for a toy whisle ?

    --
    chown -R us /base
  135. Actually car makers have a naming association by DABANSHEE · · Score: 2

    All car makers of any substance belong to a naming association.

    Car makers can name their cars anything they want as long as the name's not taken in that particullar market (think Subaru Legacy in the US, Subaru Liberty everywhere else)

    If a name hasn't been used for 15 years or something in a particular market, others can grab the name

    Leyland P76 Executive (mid 70's Australia)

    Holden Commadore Executive (1990's again in Oz)

    Look at the Pontiac GTO & the Ferrari GTO.

    This means as long as Peuget hasn't sold a 504 in Australia for 15 years, Ford could name one of their cars a '504' in the Oz market without contravening the Automotive Naming Convention or whatever its called.

  136. Blatantly stolen from a certain Andrew Smith: by Godwin+O'Hitler · · Score: 1
    In other news today, McDonalds and Apple both filed suit against each other in different venus regarding the trademark "Mc" and "Mac." It is McDonald's position that Apple be enjoined from using the trademark "Mac" as it is too similar to McDonalds own trademark "Mc" and that people may confuse Apple products with McDonald's products. Attorneys for McDonalds were especially concerned with the possibilities inherent in the confusion of McDonald's "BIG MAC" and Apple's "MAC PLUS." Said one, "Can you imagine the lawsuit possibilities if a McDonalds customer were to break some teeth biting down on a MAC PLUS?"

    In another court, Apple lawyers moved to prevent McDonalds from using the "Mc" trademark because
    it was too similar to Apple's own "Mac" trademark and that customers may confuse the two companies'
    products. Of particular concern to Apple attorneys was the possible confusion between McDonald's "BIG MAC" and Apple's "MAC PLUS." Said an attorney for Apple, "Can you imagine the damage that might be done if a user were to attempt to load a $750 copy of Pagemaker into a BIG MAC?"


    Both Apple and McDonalds refused comment on the other's lawsuits beyond the regret that ours is
    such a litigious society.
    --
    No, your children are not the special ones. Nor are your pets.
  137. Re:New letter for Intel HQ by BrynM · · Score: 1

    Didn't you see the logo by their mouth? Foot Instde (tm)

    --
    US Democracy:The best person for the job (among These pre-selected choices...)
  138. INTEL HOTELS OF DISTINCTION by autopr0n · · Score: 2

    I thought it had been worked out that you couldn't trademark '* soemthing' or even 'something * something else' as in owning the trademark for "great fruit taste!" dosn't automaticaly give you "great cola taste!"

    --
    autopr0n is like, down and stuff.
  139. Cornflakes? by ZaneMcAuley · · Score: 1

    They do display toys contained in the packets, "Free Inside", erm isnt this a violation according to intel too :D

    --
    ----- Whats wrong with this picture? http://www.revoh.org:1234/whatswrong
  140. Intel & Microsoft by evilviper · · Score: 2
    How about killing two trademarks with one stone?

    Seen posted on an 'energy effecient' window manufactures' store...:

    Windows Inside

    --
    Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  141. Remember when... by skybird0 · · Score: 1

    Remember when, back in the days of the Pentium floating point bug, "Intel Inside" was a warning label?

  142. My Favorite by FuzzyBad-Mofo · · Score: 1
    6502 Inside

    Fuzzy

  143. so... by Transcendent · · Score: 1

    So next time a mother tells her son to "Get inside!", a few dozen lawyers from Intel will show up at her door instead.

    Gotta love it...

  144. And in related news.. by Werelock · · Score: 1

    The National Dairy Counsil and a coalition of American dairy farmers have teamed up to go after Christianity for their use of "Got Jesus?" in tv ads aired during the 98 Superbowl...

  145. commercialization of common phrases? by zama · · Score: 2

    "He said the 'instant recognition and appeal' of the 'blank inside' format stems from 'Intel's enormous investment of over a decade of time and money.'"

    Well don't trademark a common phrase you moron! It's your own damn fault for commercializing a fairly intuitive linguistic structure like "blank inside". What the hell? How about coming up with a campaign called "Hello Intel!" and being shocked that there are actually parallels in the Real World(tm)! Every programming tutorial book gets sued over "Hello world!" programs...

  146. A better idea by PerlPo8 · · Score: 1

    Maybe they could choose a safer name...like Yoga: Open the Windows(tm) of your mind

    --

    --
    "I'm don't know exactly what an AS/400 is, but I'm pretty certain I wouldn't want one up my ass" --Lou

  147. Unlike the kids in Orange Country... by sideshow · · Score: 1

    ....Intel knows that ska is dead.

    --

    Hollow words will burn and hollow men will burn.

  148. Clearly.. by inburito · · Score: 2

    ..they are concerned that enlightened people will prefer AMD.

  149. Intel HAS to do this by law. by Jay+L · · Score: 1

    Repeat after me: THEY. ARE. REQUIRED. TO. DEFEND. THEIR. TRADEMARK. VIGOROUSLY.

    It even says so. In the article. Which you read before spouting off, didn't you?

    If Intel doesn't attempt to defend their mark against Yoga Inside, they will lose their right to defend other, truly competing, marks.

    My guess: Intel doesn't much care if they win or lose the case. According to trademark law, they have to defend against all infringements, so that's what they're doing. The law doesn't say they have to win.

  150. What's REALLY inside? by Loki_1929 · · Score: 3, Funny

    Ok, with all this fuss from Intel about "Intel inside" and the mystical powers it endows upon Intel that allow it to sue innocent companies, I decided to check it out.

    "Check what out?" you might ask. Well, in short, I wanted to check out what's 'inside'. So I did.

    Now, to do this with a Pentium 4 would be silly. It's an expensive chip and I don't like the idea of supporting Intel's legal BS with my purchases. I found a couple of 486's laying around (33MHz if you're curious) and decided I should immediately set out to find out what's 'inside'.

    Noticing the top is one piece told me to focus my efforts on relieving the chips of their bottom plate which I theorized (having neither the time nor the inclination to actually find out) were simply either glued or soldered on. Working under this theory, I tried using a small straighthead scewdriver to scrape away whatever was holding it in place on the outside and try to pry under the plate.

    After realizing this was going nowhere fast, I looked around and decided the best way in was to reverse the process by which it was assembled. Keep in mind I had no intention of trying to actually do anything with what I found, nor do I have the expertise to figure out how any of it worked. I just wanted to see what the hell is 'inside'. I therefore decided to use a small butaine torch. This should, I theorized, heat up the glue or whatever enough to allow me to get into the plate.

    I'm going to say this once and I hope everyone listens... DO NOT TRY THIS YOURSELF WITHOUT GLOVES, LONG SLEEVES, LONG PANTS, AND GOGGLES! Also make sure someone is very nearby (within talking distance) in case something goes wrong. I STRONGLY recommend you NOT try this AT ALL.

    Ok, now torch in one hand, vice grips in the other, I proceeded to heat the plate up as much as possible. Pins were glowing, popping and crackling sounds were easily heart, and I started smelling a rather odd burning smell. Eventually the plate came off (dropped off the first one, was pryed off the second one) and I got my first look at what's 'inside'.

    Take it from me Intel, this ain't worth suing over. Fire your lawyers and go back to making stuff. It's basically a little rectangular piece of material held into place by a bunch of small gold traces (one for each pin). It looks like the hologram cards from the old Marvel X-men cards. Well, I figured I should investigate further, so I lit up my investigation tool (torch) and went back to work. After maybe 10 minutes of torching various places, the chip pretty much exploded. I have to hand it to Intel, their die held up pretty well until the chip blew apart. Basically, there was a loud 'pop' and about half the cpu flew off to my right about 4 or 5 feet. Pieces of the die went all over and it was altogether really cool.

    So anyway, that's the basic story, second CPU didn't explode, and by then I had taken out goggles and gloves to protect myself in case it did. So without further adu, I send you off here so you can see the pictures of what's 'inside'. Trademarks have been edited out for my continued enjoyment of not getting tossed in an 8x10 foot cell with "Bubba".

    Enjoy.

    --
    -- "Government is the great fiction through which everybody endeavors to live at the expense of everybody else."
    1. Re:What's REALLY inside? by GigsVT · · Score: 1

      http://developer.intel.com/pressroom/archive/photo s/p4_photos.htm

      I've managed to secure these pictures from an anonymous source within intel. Wonder no longer what the P4 has insi*e. I suggest we all start writing insi*e like that, the same way we do with UNIX, to remind people on Intel's stupidity.

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
  151. Re:Take a chill pill by Accelerated+Joe · · Score: 1

    I know what you meant. I was taking a jab at a (perhaps) poor choice of trademark. But you did seem very angry!

    How is it that your post got +5, and mine is modded as flamebait, anyways? In the literal sense of the terms, yours could be classified as flamebait, or a troll, or insightful, or interesting, and mine was silly, maybe not deserving a positive moderation, but not flamebait.

    I blame Slashdot for being so lame. Maybe it's time for me to move on, and stop wasting my time here.

    --
    They who would give up an essential liberty for temporary security, deserve neither liberty or security
  152. Re:They HAVE to do it you see. by Chicks_Hate_Me · · Score: 1

    How difficult? Pretty damn difficult I would say.

    First of all, 90% of the population vote for the same kind of people (Democrats/Republicans.) Second, practically all candidates are funded by corporations; therefore they will most likely represent the corporations. Third, politicians don't do what 'we' tell them to do, they do what their party tells them to do (and parties do whatever their contributers tell them to do, so that kind of ties in with the second point.) Fourth, people don't really vote for the person they believe fits the job, rather they vote on looks, speeches (which are usually written by someone else,) or some other BS personal issue. I remember when we had campaigns in High School for student body, and the candidates were asked question that totally did not relate to the job. Also I asked a friend why he wouldn't vote for someone like Ralph Nader or Harry Browne, he replied that, "I would rather vote for someone who could win." This is sad, he would rather vote for someone that he thinks everyone else would vote for, instead of voting with his heart. Yes, I may be using examples from High School kids, but remember, they are the future, and it looks pretty damn scary.

  153. You can't actually blame Intel for this one by nyteroot · · Score: 1

    This is not Intel's fault; this is the law's fault. The law states that if a trademark holder does not do everything to prevent dilution of its trademark, then its rights to the trademark will be revoked -- i.e. Intel may not give a rat's ass about Yoga Inside, but they have to cover their ass legally and fight it anyway, just so the court can tell them it's BS. If they don't, someone else can intentionally infringe their trademark and point to Yoga Inside and say the trademark's already been diluted. Fight the law, don't make Intel the scapegoat.

    --
    Ratio of replies to old sig content : replies to actual post content > 0.5. Sig changed.
  154. Re:Take a chill pill by justletmeinnow · · Score: 1

    "Doin' the bull dance, feelin' the flow. Workin' it, workin' it."

    --
    Just because I AM paranoid doesn't mean they're NOT out to get me.
  155. ALT site by Loki_1929 · · Score: 2

    Since you guys nailed that one...

    Try this one.

    --
    -- "Government is the great fiction through which everybody endeavors to live at the expense of everybody else."
  156. Ok, last shot by Loki_1929 · · Score: 2

    Alright, I'm not hosting these on my own comp because it'd be slow and painful for all of us (Comcast's lousy 128k up) and I'm not tryin' to get soood by Chipzilla.

    Anyway, if anyone wants to be kind enough to host the pics, feel free as I'm giving anyone who wants to the rights to use these pics on another site so long as credit is given to Loki_1929. Also feel free to copy all the original HTML if it floats your boat. (there's nothing fancy on there anyway)

    So here's your last shot from me, if you haven't seen them yet, try:
    Here
    Here
    and Here

    --
    -- "Government is the great fiction through which everybody endeavors to live at the expense of everybody else."
  157. Again? by Firefly1 · · Score: 1

    Hmmm... I am reminded of Blizzard Entertainment's problem with a certain sportscar (I forget which company makes it) being called 'Diablo'. Intellectual property is, in principle, a well and good concept, but examples like this take it to absurdity. Just as I fail to see how someone could confuse a nonprofit yoga institution with a major chipmaker, I cannot see how a sportscar and a computer game can be mistaken for one another. Even if the game's eponymous major villain is red, and even if that also happens to be a common color for sports cars.

    --
    - White Knight of the Order of Mihoshi Enthusiasts
  158. Intel has to challenge trademark violations by ijcd · · Score: 1


    If you don't go after every perceived violation of one of your trademarks, any trademark violation claims down the road will be compromised. It would be easy to argue selective prosecution otherwise.

    If you have a trademark and wish to keep it, you have to defend every perceived violation.