Slashdot Mirror
Apple The Current Fastest Growing Brand
Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."
Also of note is Pixar at number 9. So, Steve Jobs is 2 of the 10.
-- Scott
-nt-
-Randy
I understand maybe in business circles, Blackberries might be big. But saying that it's tied with Google, which has become an everyday verb for most even outside of the computer-nerd crowd, is ridiculous.
The Braying and Neighing of Barnyard Animals Follows.
"Users average a 53-minute-a-day productivity gain, says Research in Motion."
:P
What the article fails to mention is the 8 hour/week headache that the IT staff gets to deal with. "Productivity gain" is so subjective.
As for Apple being #1, it's not really a surprise to me. The iPod is *everywhere* - and in recent days, so is the Mac mini. OS X has been getting glowing reviews all over the place too.
Note that it also says they have an 18% "brand owners market capitalization" - maybe someone that speaks Wall Street can explain that one in English?
Apple: The fasest growing topic on slashdot!
Pretty Pictures!
MS is nowhere on the list.
"The newly born animals are then whisked off for a quick run through a giant baking oven." --heard on Food Network
Oh right, asleep.
.. paranoid crackpot leftover from the days of Amiga.
Only Yahoo, and this report is crediting their new music subscription service for Yahoo's success.
I for one say kudos to Steve Jobs, and all of Apple on a job well done. Even though I don't use an Apple at the moment, I am very pleased that Microsoft's biggest competitor is doing well. Perhaps this will strike some fear into the folks over at Microsoft, encouraging them to reduce prices and improve their products. Now it just remains to be seen if Apple can maintain this level of growth.
- Just because we CAN do a thing, does not mean we SHOULD do that thing.
From MSN News: Microsoft has all the market share, is better and more secure than Linux, BSD and Apple.
grr im mad
What a meaningful stat! I have nothing against Apple, but the whole idea of branding is pretty suspect.
Sorry, I don't usually respond to trolls, but if I recall correctly, it was IBM who could not keep up with the volume which Apple demanded of new G5 chips. While I don't believe that Intel will necessarily get everything together by this time next year, you must admit that Intel has much larger production capabilities than IBM, concerning the chips which Apple will most likely use.
Plus, even if the Intel deal turns out to be a bust - and it might, you never know - there will always be a devout Apple following and they always have the iPod, anyway. Apple has a nice-sized nest egg - they can deal with problems if Intel fails to come through.
Who would had thought that a 25 something year old brand is the fastest growing brand in the whole world.
According to the article, the valuation of both brands grew by 36%. Of course BlackBerry is much smaller, but they measure "fastest growth".
Not very meaningful anyway, since it's not very clear how they come up with the value for the brand or even who qualifies for the survey. E.g. if Joe's Rubber Duckies (tm) grew from $100 to $200, it beats all the above.
See charts for twitter trends on Trendistic
Or talk to AMD or Via instead of just one company.
M$ was recognized as the current worst brand due to the tendency of indivduals to break out in voilent convulsions and emit green goo from their body cavities upon hearing the name mentioned.
WTF does that mean? It looks like legal language.
We'll all know what you mean if you just say iPod, you know. If you're really worried about Slashdotters not knowing what an iPod is, call it an MP3 player. not a "digital media device".
# cat
Damn, my RAM is full of llamas.
"Sorry, I don't usually respond to trolls"
Please stop trolling.
IBM loves losing PowerPC IP so much that they kicked Apple to the curb and snickered as Apple brought all that IP with them to the new Intel partnership.
You are a shitty AC. Back to unloading into a sock while grunting to your mother to leave you alone, for you.
They did look at AMD but they do not have the capacity and sometimes have used IBM's FABs for some production runs.
Jesus was a compassionate social conservative who called individuals to sin no more.
Why?
1. iPod inventories are building up
2. The switch to Intel chips will make corporate and private equipment buyers postpone purchases
Watch for a missed quarter and/or lowered guidance and/or an earnings pre-announcement.
Then, if you have Apple shares, watch out below.
Dedicated Linux servers (root access) $45 p.M.
What a lame-ass thing to do, I used to think. Now Intel is more than just a brand, it's a platform; business bought into it, and you'll find there are many corporations that won't even consider AMD-powered equipment. I bet that's changing now, but nevertheless it's amazing the brand recognition a chip company managed to achieve.
Apple is to me quite the enigma. The company gets far more press and adulation relative to its size than any other company I can think of (not that I'm trying that hard; I'm sure someone will come up with some excellent examples). But its hardware has just about all of the issues that Dell and other PC makers have, be it computers or consumer electronics. Yet the overall feeling about Apple seems to range from more of a warm fuzzy to outright adoration; who else has managed anything even close besides Google?
- Leo
You don't use science to show that you're right, you use science to become right.
Interestingly, aside from Apple and Blackberry, no other computer hardware companies crack the top twenty brand value list(unless you count Samsung, but let's not), while five software-based companies, Google, Yahoo, Amazon, Pixar, and Ebay, are in the top ten.
What to do, then, if you are, say, the CMO of Dell computer? One idea would be to see what the top brands have in common. One notices that the two hardware companies mentioned have names that bring to mind round things, Apples and Blackberries.
Note also the popularity of double o's, Yahoo and Google both in the top 10.
Finally, we need a concept strongly associated with partying, bling bling, and sex, seeing as brands like Red Bull, Coach, and Victoria's Secret have done so well.
I therefore propose that Dell change its name to "Boobies! Computers". Yes, yes, you're welcome. No charge guys.
I know that it's due to the iPod, but lately I've been fielding a lot of questions from customers (even business customers) and other non-tech folks about Macs. Most are considering, for the first time, buying one. It's kind of a hunch but I think that they're moving beyond their usual market demographics.
I don't have one, but it will probably be the next computer I buy.
Who makes this stuff up? I've never even heard of Blackberry until today...
Seven puppies were harmed during the making of this post.
Why buy an iPod when you can get a good player for much less money? Just because it's an iPod? Apple's share of the home computer markey is still quite low, and I can see their share of the MP3 player market going in that same direction. Add their shift to Intel into the mix and the situation is really questionable. I'm no business expert, so feel free to correct me.
-William Brendel
...and ahead of Nike, Toyota, and Victoria's Secret?
Apparently they generate $800/ft^2/yr --> 32+ million/yr which means that they expect people within a 20min drive radius to spend $160/person/yr.
I wonder how much these other companies(that I might not have any interest in) project that I will spend on them per year...
and now back to the fallout shelter...
While Steve Jobs and Warren Buffet were having lunch one day (Steve said he wanted to consult Warren, which usually costs a pretty penny but he said he would be happy to consult for free) and Warren suggested pouring Apple's resources into its iPod product because it would definitely outsell everything else they were offering. Apparently the advice payed off big for Apple.
"...if people respected copyright more, like you guys do with the GPL so religiously, [the DMCA] wouldn't be necessary."
The point I was trying to get accross is the fact they are not locked into one company's product for going the x86 route any longer. Also, who knows, due the Rosetta stuff, they probably may be able to switch from one arch to another in the future freely!!
Yo winkydink it should be:
...and ITS brand value DWARFS the others.
sincerely,
--Word Bitch
Awesome -- if you try and click "Next" to read more of the article, it merely resorts the chart according to the different criteria -- total sales, current worth, etc.
Nice "article" -- it looks like they pulled it straight from an MS template retrieved from asking Clippy McPaperClip: "How do I keep my forbes.com job this week?"
and now back to the fallout shelter...
Mods are on crack.
The reason iPod stockpile is up is because of a trial deal with Walmart has now gone full scale and they needed to bone up on the players.
see MarketWatch story here
The worldwide portable player market is expected to grow even more over the next few years. You can Google for it.
"Brand value" is bullshit! MOD PARENT UP
"iPod digital media device?" Is that really neccesary?
How about, "iPod mp3 player?"
let's see how fast the brand grows when it takes on all the legacy cruftiness that is Intel's product-line of CPUs.
These are my friends, See how they glisten. See this one shine, how he smiles in the light.
according to my dictionary
"I'd rather be a lightning rod than a seismometer." -Ken Kesey
Apple, Google, and Blackberry owe all their success to Red Bull and Starbucks.
These are all overhyped niche companies. This is what the US produces nowadays, instead of steel, lumber, food, etc. What a fine foundation for future poverty we've laid.
Today's "fastest growing" is journalismo for yesterday's bit player.
Points at dark clouds at the horizon
Quoyle: Horizon Fills With Dark Clouds?
Billy: Imminent Storm Threatens Village.
Quoyle: But what if no storm comes?
Billy: Village Spared From Deadly Storm.
Any English teachers or historians know something about this?
A guy walks into a bar... well, I forgot the joke, but the punchline is that he's an alcoholic.
...welcome our Apple-branded overlords.
There. Someone had to say it.
Bye, slashdot. I'm sick of your 'tude. Hello
Ummm... when he got kicked out the first time is when Apple almost went down the shitter. When they took him back, all that he managed to bring to the table is the Ipod and OSX (OSX being basically a descendant of NeXT, which is what Steve was doing while away) Sheesh... why would Apple want to keep a character like that around?
Apple has increased its brand value by 38 percent in the last four years...
Wow...just wow. I mean, is this news or what? As a Slashdot visitor, I've always been very concerned with things like "Brand Value". So it's great see news like this being put up.
Seriously, thirty eight percent! Tell all your friends! And when you're working on that code/breadboard/computer case, be sure to keep this valuble nerd knowlege in mind.
Does Apple just send big bags of money to the Slashdot editors or what?
Democrats or Republicans. They are both taking us to the same place and they are not afraid of us anymore.
"Also, who knows, due the Rosetta stuff, they probably may be able to switch from one arch to another in the future freely!!"
:)
Um... not likely!
Sometimes my arms bend back.
everyone knows dell are #1.
Mike
I heart the RIAA & MPAA, im sure its mutual...
Jobs is a great marketeer and businessman. He will do what he feels is best to grow Apple. He will do it on his terms.
I'm not completely sure I understand the "cult of Jobs". Watching the keynote was amazing. Being able to present to a room full of Apple developers who have just cleared the transition hurdle to OSX, and dropping the "new transition to Intel" bomb on them and receiving thunderous applause. It was awesome. Having the Intel CEO come out and get thunderous applause was awesome. Having all these PowerPC thumping crowds turn around and embrace the new Intel direction like a flip of the switch - awesome.
For cross platform developers this is probably ultimately a move that will save them money (and get a few Mac specific devs fired) as it will ease porting. The little Mac only devs will probably be hardest hit. Especially the old timers who are still using Codewarrior and have been coding Mac since it's launch. It represents an additional cost outlay for them, to reach the same market they are already targetting. Wheee!
Sometimes my arms bend back.
You couldn't be more wrong. The hardest hit folks are the mid-level companies who are having trouble supporting the Mac as it is. These companies often have one engineer and that is their entire "Mac Department." They are the companies for whom it makes the most sense to just drop the Mac version and ask people to dual-boot. The little developers are not in trouble at all. They have a good loyal market (the small mac-specific apps are the reason the platform is so vibrant) and this switch will not represent a hard hit -- if anything, they will force users to buy the apps all over again. Awesome.
That, and they actually appear to NOT want to sell to their most logical market.
cya,
john
Imagine all the people...
See here. Even libraries can't give you audio books because Apple is the only one that can make DRM files for iPod. Apple's obsession with controlling every aspect of a product will relegate iPod to a niche market one day when real competitors decide to get into the market.
Vote for Pedro
it didn't matter if you had a path to profitability or even a working product. all you needed was a powerful brand to rally the vc cash around and you could be an instant millionaire.
sum.zero
As it turns out, IBM never contributed more than 5% of its fab capabilities to Apple G5s. So, it was not that IBM could not keep up, it was that IBM would not keep up. In short, IBM told Apple to go fuck themselves, and Apple left.
Honestly. Who else would you want getting brand attention? MS is getting brand attention, but only headlines stating "MS Offers Significant Security Update for June". :) OK
Look, Linux is just not able to produce a single compeditor to MS on the desktop platform...yet. So its basically Apple catering to the basic home consumer.
And besides...APPLE ROCKS.
-- The Arizona Kid
how much faster they could grow if they stopped using the hardware lock-in and made things open.
Science : Proprietary , Knowledge : Open Source
Refresh my memory; when was Apple ever in charge? Even in the heyday of MSDOS, Macs were a small minority of the computer market. And back in the days when Apple IIs roamed the earth, nobody was "in charge" because there was no single dominant platform (though you could make a case for CP/M).
I've been lurking so long, I can't believe I still remembered the password.
Gee, let's see, you have the fastest growing brand on the planet supported by hundreds of retail stores around the planet and a cranking website to sell your products.
Yet, somehow, amazingly, you don't offer anything outside of your core products with your brand image on it. Not a single pen, shirt, sticker, keychain, pocket knife, poster, clock, golf ball, insert-your-item-here with an Apple logo to be found ANYWHERE. Oh yeah, except at the company store on Apple's campus, where this stuff flies off the shelf. Other skank guys like redlightrunner sell Apple branded stuff for HUNDREDS OF DOLLARS per item from their website because it simply can't be bought anywhere else. Apple has to actively ban these guys from buying too much of the stuff at any one trip to the company store in Cupertino because they will literally buy the store out of anything with an Apple logo on it and sell it for huge dollars.
How many dollars is Steve leaving on the table every year by not offering this brand on licensed products? Even if you want to overlook the capitalistic nature of the equation, which easily could have resulted in, say, $100-$200 MILLION DOLLARS IN PROFIT over the past ten years to shareholders, how about translating that figure into additional R&D which could have been applied to M$'s backside?
Is it the something in the Carrots? Could the BOD be this weak?
The Wikipedia article is factually correct, but pretty dry.
(all following information from book iCon)
The Wiki article mentions that Pixar was obtained from Jobs for $10 million. But, what it leaves out is why and how,
At that time, Lucas was going through his divorce. His wife got a huge settlement, but Lucas didn't have much real money - his money was all tied up in companies he created so he started searching for bits to sell.
The bit that is Pixar had done some cool things for him but was costing money, so he wanted to sell. Jobs really liked the people there and what they were doing - but Lucas wanted $30m for the company and Jobs was hurting for cash having sunk a lot of money into NeXT at that point.
So, Jobs talked with Lucas a little about it but backed away, waiting.
In the meantime, Ross Perot (yes that Perot) came along, negotiating an offer for GM to buy the Pixar bit (not called Pixar at that point) for almost $30M. But they day he was to sign the contract GM cut ties to Perot, ending any negotiating power he had on their behalf and thus scuttling the deal.
Now Lucas was really hurting. He needed that money really badly. It was at this stage that Jobs stepped in - and that's how he got Pixar for only $10m.
It wasn't all roses from there though, he put a LOT of money into t hat company before it bore fruit and there are probably few other negotiators that could have dealt with Disney as effectively to bring it away from the brink of extinction, so he really deserves a lot of credit for where he arrived at (though so does Lassider by the sound of things, without whome Disney would not really have had any interest whatsoever).
One funny coincidence there is that Ross Perot also was the first investor in NeXT! He took a bath on that one.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Never apologies to Voltaire. He was a dolt.
"Oh drat these computers, they're so naughty and so complex, I could pinch them." --Marvin the Martian
Subject says it all
I have nfi what Blackberry is.. other than some sort of fruit.
However I strongly recognise Apple (mm fruit.. i mean computers)and Google. For one, I use an Apple ibook G4. And two, I use google probably 5 times a day, and every web browser I use has a search bar specifically for google (Opera, Safari, Firefox, and Konqueror).
-- The doctor said I wouldn't get so many nose bleeds if I just kept my finger out of there!
Too bad you posted AC and I already posted to this thread because I'd mod that up =)
I think the strangest part about the Apple fanboys is that I don't know too many Linux fans, or even Linux freaks, that downright dis Apple PC's or MacOS. I don't hate Macs. I think OSX is pretty neat. I prefer a free and open system, but OSX is definately a step in the right direction.
Why so many Mac fans are insistant on putting everything else down is beyond me. I thought they were supposed to be the (self proclaimed) open and artistic/smart/etc folks?
Don't get me wrong, there's a crap load of Mac users that aren't shitty. It's just too bad that the Mac community generally seems hostile because of a few loudmouths.
Ahh well, it's no use. I like all computer stuff, so I'm probably biased against being biased toward something as silly as an operating system. Shit, I even like my Windows machines. (And no, I don't like Microsoft.)
- It's not the Macs I hate. It's Digg users. -
.. what other brand is there in consumer IT right now? Steve knows how to reach his target market.
His latest decision, moving to Intel, is nice in the long run but has hurt my sales for a bit, while people were wondering if it was a good idea to buy new PPC software at all. It's back to normal so I guess they figured it is, plus I'll support Intel Mac OSX software for free anyway.
Best regards,
Emmanuel
Cartoon mini golf for MacOS X - http://www.funpause.com/
From what I've heard, you just need to change a compiler option and you're done.
I am amazed. Seriously. I walked by the Apple store in my local mall the other day, and saw a ton of hot chicks in there! When was the last time even 1 hot chick was in your local computer store? This may just turn out to be every slashdotter's dream come true!
...Had this been an actual emergency, we would have fled in terror, and you would not have been informed.
Oh, right, not due the Rosetta stuff, due the universal binaries.
Apparently you missed this article [Wired]. This library happens to be down the road from my job, and as youll notice, theyve been doing this for longer than the folks at the NYC Public Library. Id be curious to see which one is actually used more per capita (hint: I think the shuffles are more popular than the protected WMA files for which most people lack the correct player - per capita, of course).
Re:*sigh*
A little history lesson. Steve Jobs was ousted way before Apple went into its death spiral in 1996. I was there. There were 3 CEOs that presided over Apple during those dark days. They were John Scully, Michael Spindler, and Gil Amelio. It was Steve Jobs that brought the company back and it wasn't with the iPod and OS X. Can u take a guess? Yup, those fruity colored iMac computers. Surely, you've seen one. Shortly after that, the iBook in was intro'd in fruity colors and the first wi-fi implementation. Maybe your ignorance on this era of computing shows your age. Please get informed. Sometimes this place is more like Slash...Doh!
With Apple starting 500% more lawsuits, Apple's lawyers are also very happy!
Perhaps, but his opinion of religion was spot-on.
The "cue the foo posts in 3, 2, 1..." posts will commence with no subsequent foo posts in 3, 2, 1...
This is promotional stuff that you give away at trade shows.
Or you make it available in only ONE place (makes it "scarce")....like the Company Store.
I like microcars
That and Apple users haveing to go to niche shops for parts and repair doesn't help. I just love the look on mac owners faces when they find the inexpensive pc colution is NOT for them..... Off to the Apple store they go... http://www.ctrlaltdel-online.com/?t=archives&date= 2005-06-08
It isn't a question of how much of the capacity Apple required, it was how much excess capacity IBM had. Apple only needed 5%, but that was 5% of a resource that is maxed out. Competing for scarce resources is expensive. Intel has excess, so their resources isn't as scarce. Myself, I'm an AMD fanboy. But oh well.
Although now that I think of it I don't know if I've ever seen anybody use a mac either... :-)
People who think they know everything really piss off those of us that actually do.
Spot on for the most part, but the thing about Steve Jobs is that he has an innate sense of taste. He obsesses about every small detail about his products, from the angles of the bevels on the Apple II case, to the layout of the 128k Mac's motherboard, to the inclusion of authentic fonts (Helvetica instead of Arial, Times instead of Times New Roman) in Mac OS X, to the precise shade of glass in Apple Store storefronts. So while he may be a great marketer and a great businessman--and I know some people who might dispute that last bit, actually--the important thing, and what earns him adulation, is his keen aesthetic sense that's unfortunately so rare in the rest of the industry. The fact that not everybody appreciates these things doesn't hurt the cultishness of his following, either.
Have you tried the punch yet? It's really good.
Get offa my lawn!
Don't Fight! This is Slashdot! Behave like adults.
Mexico: 100% conservative's America now!
aka the "Whole Paycheck," as various people around here like to call it
Twitter, you're a petulant cock-gobbling sycophant to Linux Torvaldyos! Quit taking DP from ESR and RMS's feculent cocks and why don't you try to stop sucking quite so much? Get out of your parents' basement and see the real world - maybe then you'll see how pathetic you sound, with your neverending stream of bullshit about how Microsoft is stalking you. Wasn't it you who said that Microsoft believes your insane ranting is actually a threat to them, so they PAY PEOPLE to reply to you on Slashdot? No sir, I don't get any money. I do it for the love. Someone has to go up against your paranoid whining. So get back in your cage and shut the fuck up already.
I'm posting this so that you (the moderator) have some context to consider twitter and not mod him up whenever he posts his filler preformatted rants about installing Knoppix or Mepis or whatever that unfortunately get him karma every single time and allow him to continue posting his trademark toxic crap (read on) day in and day out. You may consider this a troll - I consider it community service. And I ain't kidding.
If you're a /. subscriber, I invite you to look through some of his posting history. I guarantee that you'll be hard pressed to find someone that is more "out there" than twitter. You'll also probably notice he's got quite an AC following. Don't just read his posts, make sure you go through the replies.
To get an idea of what I'm talking about, check this post out. This is an article about email disclaimers. The parent of the post is complaining about the ads in the linked page and so on, and twitter actually goes off on a rant to blame it on Microsoft and recommend Lynx, because "is teh free".
Here's another. In this post twitter not only calls the OP a troll but attempts to "tell it like it is" while making some vague argument about "GNU". Yes, if you're confused, you're not alone. The reply (modded +4) proceeds to simply destroy his bogus argument. You will notice he did not reply. This is what some people call "drive-by advocacy". A sort of I'll just leave you with my thoughts here and move on to the next flamebait kind of deal. In fact, he almost never replies because he knows that his fanatical arguments simply do not hold up to any sort of discussion. It's not that he's chosen the wrong cause - he's just going at it in a completely wrong way.
Here's that drive-by advocacy and FUD in motion: twitter goes on about some topic and then drops the usual "oh and M$ is teh evil" because "WMP phones home" or some such. Called on his FUD, he then claims that WMP stores every song and movie you've ever played in a file, somewhere. Pressed further, he just sort of slithers out of sight, his FUD-spreading complete. This is not about some Microsoft technology that nobody likes anyway; it's about lying for the sake of lying. Way too many of his posts are exactly like this one.
More? Just read though this post and the subsequent replies. I guess this stands on its own. Or these two. Or this one. Or this one.
Still not convinced? This is what twitter considers "humour" while going about his daily "M$" routine.
Never apologies to Voltaire. He was a dolt.
I did not know him personally so I'll not comment on weither or not he was a dolt, but he had some humorous comments to build from.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Provided you are already coding to Apple's Xcode spec. Almost 25% of the Mac developer base still uses Metroworks Codewarrior and is going to have a lot harder a time.
Sometimes my arms bend back.
I'm not sure I agree with you on this. From the developer community responses I read, most seem to think the change to a single processor family for both Windows and Macs will make application porting easier. My point with the little guys is those that are sitting on aging Metroworks Codewarrior code bases are going to have to do a lot more reworking of their code.
Sometimes my arms bend back.
That's the single most idiotic statement I've read today. Congratulations.
the best was gizo, no contest. But it was waaaaaaaaay undermarketed.
I think they have renamed it "upshot" now. the real pity is that they used to sell the antidote too, a kava drink. (I have rarely slept better.) but it is no longer on the market... http://www.drinksthatwork.com/
for a while, when I was working at the circus, vodka redbull was *the* drink, (I think there may have actually been a deal, all the tours got red bull coolers for a bit, don't know details...) but everybody eventually settled on Monster. for both work and play.
but in my experience, gizo was it. (I won't speak to the comparison to meth, never tried it, but versus any over the counter alternative, nothing came close. period)
(words of warning.
1)the fruit flavor is cranberry, despite the orange label. this leads you to think that it tastes like bad orange rather than okay cranberry.
2) do not even drink decaf coffee if you have one. just trust me on this.
)
-- it's ridiculous how many people misspell ridiculous... (damn, damn, damn...)