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Calorie Burning Coke Coming Soon

The Fun Guy writes "Coca-Cola and Nestle are getting together to introduce a new beverage "proven to burn calories". Enviga will be in the U.S. Northeast in November, nationwide in January 2007. How does it burn calories? With green tea extracts, calcium, and caffeine. No word on how many milligrams caffeine per can. "

383 comments

  1. Cancer by otacon · · Score: 5, Funny

    Otherwise known as cancer

    --
    In a world of acronyms, the words are the real victims.
    1. Re:Cancer by Zarniwoop_Editor · · Score: 5, Informative

      Already been called on this marketing lie..
      http://www.consumerist.com/consumer/soft-drinks/sh ocker-enviga-doesnt-actually-burn-calories-208357. php
      This product does not burn calories....

      --
      - F1 NEWS
    2. Re:Cancer by hclyff · · Score: 5, Informative
      From the link you provided:
      The results actually showed that there was no difference in fat oxidation (fat burning) between those drinking Enviga versus a placebo. But it did show that "energy expenditure" was significantly higher for the Enviga drinkers.

      So it does make you "burn" energy, but doesn't cause any weight loss. It's the perfect product!
    3. Re:Cancer by skarphace · · Score: 2, Funny
      So it does make you "burn" energy, but doesn't cause any weight loss. It's the perfect product!
      Meh, make your own 'perfect product'. Guaranteed to loose weight!
      --
      Bullish Machine Tzar
    4. Re:Cancer by Cr33pybusguy · · Score: 3, Funny

      There's also a coke that burns calories. It energizes, maximizes, and all around kicks ass. You don't drink it and it's not a suppository. (Any one know some fat cokeheads??)

      --
      Hee Hee The drinking bird does all the work!
    5. Re:Cancer by Ucklak · · Score: 1

      Well, digesting anything does burn calories. It's the net caloric intake - cost of ingest they're probably harping on.

      --
      if you steal from one source, that is plagiarism, if you steal from many, well, that's just research.
    6. Re:Cancer by Frangible · · Score: 2, Informative

      Still, there's a good reason to believe that Coke's new Enviga drink, advertised as "The Calorie Burner," is a total scam, and Mouseprint has finely combed the small print to showcase the absurdity. For one thing, the study that 'proved' that Enviga burned calories was only 32 people of normal weight. No one actually burned any fat, even when they were on placebos, but heck... "energy expenditure" was higher for Enviga drinkers. Whatever the hell that means. Yes, I wonder what "energy expenditure" in humans could possibly have to do with calories...

      Look, it's no marketing lie. EGCG/caffeine is the cornerstone of green tea's thermogenic effect, and alters many slight parameters to increase fat loss over time, and many studies have proven this. Search for green tea and obesity in PubMed. The data's all there.

      This may have the "sounds too good to be true" feeling, but here's the thing: the effect is very slight. It was slight in green tea, and it's even more slight in this.

      No drug, with the possible exception of large amounts of DNP, is going to "treat obesity". But choosing functional foods is very important. Most all natural foods (fruits, vegetables, whole grains, nuts, etc) are more satiating than processed food, and all have these slight indirect effects in improving health, fighting cancer, and fighting obesity.

      This product indeed burns calories, and this shouldn't be surprising, because what Coke did here is basically steal the most active ingredients from green tea, which most certainly do burn calories. Personally, I'd recommend you just drink green tea instead. It's more powerful, healthier, and cheaper. In fact, I'd recommend you eat more functional, natural, healthy food in general. You'll get these slightly beneficial effects from many sources then.

    7. Re:Cancer by MECC · · Score: 1

      " This product indeed burns calories, and this shouldn't be surprising, because what Coke did here is basically steal the most active ingredients from green tea, which most certainly do burn calories. Personally, I'd recommend you just drink green tea instead. It's more powerful, healthier, and cheaper. In fact, I'd recommend you eat more functional, natural, healthy food in general. You'll get these slightly beneficial effects from many sources then."

      If they had a verson of diet coke that sent you running to the sh*tter every few minutes, then it'd make you burn more calories than you get from it, and you'd lose weight. Plus the running might improve your general conditioning, and help wean you from WOW, the chief cause of geek obesity.

      --
      "We are all geniuses when we dream"
      - E.M. Cioran
    8. Re:Cancer by ehrichweiss · · Score: 1

      I find it hilarious that they say that drain cleaner is sulfuric acid when it's typically sodium hydroxide. I've never once seen sulfuric acid drain cleaner that I am aware of and I'm pretty hip to each chemical's tell-tale smell if it has one.

      --
      0x09F911029D74E35BD84156C5635688C0
    9. Re:Cancer by Bastard+of+Subhumani · · Score: 0
      This product does not burn calories....

      No, but the can does: the ringpull's welded shut.
      --
      Only three things are certain; death, taxes, and apocryphal quotations - Ben Franklin.
    10. Re:Cancer by MightyYar · · Score: 2, Informative

      Don't find it too hilarious :) Professional grade drain cleaners are often mostly sulfuric acid. You need the acid to attack paper - the base type won't attack toilet paper or maxi-pad clogs. Google it if you must...

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    11. Re:Cancer by ACorvus · · Score: 2, Informative

      You do indeed get it - in the UK it's called HipShift, and it's far superior for many uses, notable bathroom drains clogged with hair - it essentially turns all organic materials to flaky charcoal (or renders them at least brittle enough that they break up when flushed). It's harder to get as it's used more by professionals, but if you go to a decent builder's/plumbers centre they'll have it.

      Caustic Soda/Lye generally only works well on fats (turns them to soluble soap). Hydrochloric is also sold here as "Spirits of Salts" and is really the only thing to shift heavy limescale (we moved into a flat where someone had never given the toilet bowl a good scrub with cream cleaner - it was encrusted with about a 3mm layer of discoloured limescale. One small bottle of HCl, it was gleaming in 30 minutes.) Great on the drip-marks on baths and crusty/rough-looking taps too (but keep the concentration down a bit so it won't bite through the nickel plating).

      --
      -- Sig Sig Sputnik
    12. Re:Cancer by homer_ca · · Score: 1

      Well, diuretic laxatives are one old trick for losing weight, but they're not a healthy way to do it.

    13. Re:Cancer by holysin · · Score: 2, Informative

      Two words: Jerry Garcia. Admitedly he's dead, but he was most definately a fat coke user.

    14. Re:Cancer by kirun · · Score: 1

      I think you will find they are known as "Cillit Bang Universal Degreaser" and "Cillit Bang Lime & Grime"

      --
      I'm scared of numbers that can't be written as a fraction. It's an irrational fear.
    15. Re:Cancer by denttford · · Score: 1

      Yeah, that was the old cocaine.

      This is the new.

      --

      Leben Sie jetzt die Fragen.
    16. Re:Cancer by justin12345 · · Score: 2, Funny

      Drink enough diet coke and you'll at least be running to the pisser every five minutes.

      --
      Cool art gallery, if you're into that sort of thing.
    17. Re:Cancer by Anonymous Coward · · Score: 0
      Already been called on this marketing lie..
      Enviga please!
    18. Re:Cancer by ShooterNeo · · Score: 1

      Actually, there IS a drug that could be made to work this year in humans if the regulations and safety requirments weren't so onerous. See : http://www.scienceblog.com/community/older/2004/10 /20049284.shtml

      Essentially, think of it as chemotherapy for fat (or a "molecular liposuction"): the drug cuts off the blood flow to fat cells, those tissues die and are reclaimed by macrophages, and the lysozomes in the macrophages evidently destroy the fatty acids.

      Of course there's an element of danger in this approach, but it seems managable. Lot safer than being fat.

    19. Re:Cancer by Mattintosh · · Score: 1

      Green tea gives me heart palpitations. "Healthier" my ass. And no, it doesn't matter if it's the bottled kind or fresh brewed. I get all jittery and have chest pains for the next 20+ hours. Red Bull (and other drinks with taurine) do the same. I think it's an allergy. It's certainly not the caffeine, since I drink tons of Mountain Dew and Coke without any such effects.

    20. Re:Cancer by Anonymous Coward · · Score: 0

      Pour it in your gas tank and you'll get a 23% increase in gas mileage!

    21. Re:Cancer by blugu64 · · Score: 1

      Doesn't work, I speek from experience ;)

      --
      "Personal ownership is a hallmark of conservative capitalism. And I don't believe I am entitled to anything that I did n
    22. Re:Cancer by Aceticon · · Score: 1

      Actually drinking three cups of green thee a day can increase one's basal methabolism up to 4% - i.e. the body will go through the stored calories slightly faster.

      I wouldn't be very surprised if this drink does something similar. However, if it's effects are in the same scale of the ones from green thee alone, don't expect any real reduction in weight - it will be more in the area of: "drinking 5 cans a day is equivalent to jogging for 10 minutes".

      In other words, pretty much worthless.

    23. Re:Cancer by Anonymous Coward · · Score: 3, Insightful
      Of course there's an element of danger in this approach, but it seems managable. Lot safer than being fat.


      The most serious of these dangers would be a runaway infection of the deep fatty tissues.

      If you are constricting blood flow to the area you are slowing the arrival of neutrophils, as well as providing a smorgasbord for bacteria. The worst of these would be Staph. aureus which is easy to introduce into fatty tissues through small skin wounds. When S. aureus is introduced into another subdermal tissue with (normally) limited blood flow -- the fascia -- the result is usually an aggressive infection, necrotizing fasciitis. There is much more food energy for opportunistic microbes in dying adipose tissues, and many of them are much more mobile than macrophages when there is lowered blood flow.

      The second problem is what happens to the stored fats. They don't just vanish into thin air. There are one of two possibilities: they're released into the blood stream until they are stored as fat elsewhere (or until you die of hypertriglyceredemia), or they are excreted (hard on the liver, hard on the kidneys, risk of cholesterol stone formations). They aren't just "burned" because at 9kcal/g significant weight loss through a non-excretory pathway would result in serious hyperthermia.

      Whether it is riskier to carry a huge triglyceride burden around in one's blood and other ECF fluids (obese people may already be doing that, but increasing blood fatty acid levels is likely to provoke a nonlinear response) or to deal with the breakdown products in an elimination process, is unclear.

      What needs to be understood is to what extent the breakdown of adipose tissues in this fashion drives weight loss because the mice are too ill to eat. The third and second last paragraphs in the article you linked to points that out, but doesn't stress enough how rigorously this would have to be tested before being considered reasonably safe for (even morbidly obese) humans.

  2. Bogus... by BWJones · · Score: 5, Informative

    "Enviga increases calorie burning. It represents the perfect partnership of science and nature," said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. "Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect.

    Oh man this is such a lie..... Did they perform metabolic chamber analysis? Where is the published paper? Why do people *always* seem to fall for marketing nonsense like this? Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell. (Think poisons like dinitrophenol or proteins in brown fat like thermogenin).

    It's too bad, because I like Coca Cola products, but this claim that it will burn excess or extra calories is simply a marketing lie. And yes, I *do* have a PhD in physiology and am calling out Dr. Rhona Applebaum to back up her words with some scientific evidence that shows these claims are more than specious marketingspeak designed to increase the bottom line.

    --
    Visit Jonesblog and say hello.
    1. Re:Bogus... by Anonymous Coward · · Score: 0

      Have you considered that perhaps it's digestion/metabolization ends up burning more calories than it can provide?

    2. Re:Bogus... by slidersv · · Score: 3, Funny

      Hey! Their words are enough for me. Off to McDonalds to tripple my Big Mac input, and then drink myself stupid when this product comes out, all while lying on the couch.
      It's one can of the drink for every Big Mac I eat to balance calories out.

      --
      there is no issue with my network
    3. Re:Bogus... by Lumpy · · Score: 5, Funny

      Look, the only way to lose weight is to burn more calories than you consume.
      I know a tapeworm that says you are wrong.
      Also dysentary is another solution to lose weight without exercize and reducing your calorie intake.

      --
      Do not look at laser with remaining good eye.
    4. Re:Bogus... by BWJones · · Score: 4, Insightful

      Have you considered that perhaps it's digestion/metabolization ends up burning more calories than it can provide?

      Yes, it's called the thermic effect of food or TEF and can be simplified to the following: TEF = total kcals consumed x 10% which of course means that 10% of anything you consume *might* be burned off leaving you with net positive calories. Think of it this way.... organisms eat to survive, not to lose weight.

      --
      Visit Jonesblog and say hello.
    5. Re:Bogus... by Southpaw018 · · Score: 1, Interesting

      It's quite simple, actually. It's like celery. It takes more energy for you to consume it and your body to subsequently break the food down than is actually contained within the food.

      And yes, though their methodology wasn't mentioned in this article, I've seen other places where they did run lab tests and concluded that the people who drank this stuff burned a couple extra calories. They do mention the tests in this press release. Also, they never claim that it's going to make you lose weight. It specifically says that it burns a few extra calories if you drink xyz amount per day.

      P.S. I call shenanigans on your Ph.D. Either that, or you just didn't read the article. Either way.

      --
      ACs are modded -6. I don't read you, I don't mod you, I don't see you. Don't like it? Don't be a coward.
    6. Re:Bogus... by Rob+T+Firefly · · Score: 1
      Why do people *always* seem to fall for marketing nonsense like this?
      Because the company has spent over a century building an empire based around the fact that they can convince people regular intake of fizzy caffeinated sugar water is a fine idea.
    7. Re:Bogus... by Anonymous Coward · · Score: 1, Insightful

      Your immune system burns those calories fighting the tapeworm. Dysentry causes the calories not to be absorbed in the first place. You may be comsuming the food, but it's not being absorbed. The grandparent post is still correct.

    8. Re:Bogus... by BWJones · · Score: 3, Informative

      I know a tapeworm that says you are wrong.

      OK, true and in fact at some points in history, tapeworm eggs were used as a means to "diet", although I don't know anyone who would really want to be doing that as the negative health effects are significant. They don't call it parasitism for nothing. :-)

      Also dysentary (sic) is another solution to lose weight without exercize and reducing your calorie intake.

      True, but here we are talking dehydration or water weight, not fat loss and it should be noted that dysentery is one of the leading causes of death in the world.

      --
      Visit Jonesblog and say hello.
    9. Re:Bogus... by CastrTroy · · Score: 1

      However, if the Coke has 0 calories, as current Coke Zero has, and it jacks you up on caffeine, making your body go into overdrive, doesn't that make your body use up calories?

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    10. Re:Bogus... by thehubbell · · Score: 1

      I heard a couple of days ago on the a radio talk program that they had performed a hyperbolic or metabolic (don't remember) chamber test and the those that drank the product expended more calories than those that drank regular green tea, by 60 calories or so. I don't know how may servings they drank though. I prefer Black coffee. There has to be some calories lost with its caffeine and diuretic qualities. Mark

    11. Re:Bogus... by The+Mad+Debugger · · Score: 1

      Well, there's this WSJ article.

      They do claim that they've used a metabolic chamber, but of course the study is unpublished, as you noted. The article also points out that the claimed 60 to 100 calorie burn from three cans is not a very significant amount of calorie loss, and that three cans per day times $1.29 is going to be a lot of money, to boot.

    12. Re:Bogus... by fluffy99 · · Score: 1

      Drinking cold water has a negative calorie effect. It has zero calories and it causes you to burn calories to warm it up to body temp. Now this new drink has a bunch of stimulants such as the teas and caffeines which raise your overall body activity level, and maybe burns a few more calories by making you hyper. No different than most of the so called "diet" pills that had sudafed and caffience. The only way to lose weight is to shift the calories equations. To lose fat, you have to burn more calories than you intake and exercise is almost essential to make this happen. As a reference, the race I ran last week I burned the equivalent of 3 snickers bars.

    13. Re:Bogus... by SamSim · · Score: 5, Funny

      No no no. You have to eat the can as well. That burns more than enough calories in chewing energy. Strengthens your teeth, too.

    14. Re:Bogus... by Vancorps · · Score: 1

      Then you have the likes of 7UP another coke product I believe saying it's all natural and yet it still contains corn-syrup which is highly processed. It's amazing the outright lies they get away with.

      With that said, it sounds like they are advertising that their product is hard to digest and portraying it in a good light like it's not a bad thing. It reminds of an episode of the Simpsons when Homer starts drug testing to pick up extra cash. They spray him with perfume that burns and marketing comes up with a way to sell it. Another example was with the diet pill which makes you blind. The writers of the Simpsons saw this coming so it shouldn't be a surprise!

    15. Re:Bogus... by hey! · · Score: 2, Interesting

      Bogus? For a given value of "bogosity".

      I think it is quite possible that they have a formulation that increases metabolic rate somewhat. But the implied promise is that it will help you lose weight. Unless they've developed something like antabuse for calories, it probably won't happen. The problem is that it's very easy to sit down to a meal with 2000 or even 3000 calories; you'd have to rev your metabolism up to inhuman levels in order to absorb that without offsetting exercise. Probably if you washed down a bag of chips with six pack of this stuff, any safe level of metabolic change would be dwarfed by the calories in the chips.

      If humans had a very high metabolic rate, like a bird of a mouse, marginal changes in the rate would yield big differences. But if that were the case we wouldn't have obesity problems.

      There are other substances that have been shown to have metabolic effects of the type claimed in animals. Conjugated Linoleic Acid (CLA) has been demonsrated to cause cattle to gain somewhat more lean muscle mass and less fat. This proves that metabolism changes alone can alter fat and muscle formation in mammals. However, so far as I know nothing like the cow results have been demonstrated in humans, although I'm sure it's been tried. A human is a very different animal than a cow in a feedlot. IANAR, but it is my understanding typical cow goes from a bit over 500 pounds as a yearling to well over a thousand pounds when it's brought to market. That's a lot of weight gain, and tiny marginal differences in lean mass gain add up. Maybe if you started kids in the first grade and made them drink a six pack a day until they reached their adult height you might see some difference. But for your 30 year old overweight computer hacker, losing weight by drinking Coke is a pipe dream.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    16. Re:Bogus... by BWJones · · Score: 4, Informative

      It's quite simple, actually. It's like celery. It takes more energy for you to consume it and your body to subsequently break the food down than is actually contained within the food.

      You obviously missed my post here explaining this fallacy.

      And yes, though their methodology wasn't mentioned in this article, .....blah blah blah.... It specifically says that it burns a few extra calories if you drink xyz amount per day.

      Do you believe *all* press releases?

      P.S. I call shenanigans on your Ph.D. Either that, or you just didn't read the article. Either way.

      Feel free to check out my formal CV any time you would like and you should know earning it obtained reading a not insignificantly greater amount of material than a few press releases.

      --
      Visit Jonesblog and say hello.
    17. Re:Bogus... by regular_gonzalez · · Score: 1

      Look, the only way to lose weight is to burn more calories than you consume.

      Lies.

      --
      Due to circumstances beyond my control, I am master of my fate and captain of my soul.
    18. Re:Bogus... by patrixmyth · · Score: 1
      --
      "Don't you know you're going to shock the monkey?"- Peter Gabriel
    19. Re:Bogus... by dantheman82 · · Score: 1

      Perhaps you could take it at face value that your parent has a Ph.D. (see his publications on his linked page on his /. profile): http://prometheus.med.utah.edu/~marclab/pubx_pubx_ bwj.html

      However, it is germane to mention that his focus is not on calorie burning and related stuff but rather the eye (and some sleep studies)...and so his ideas should be taken with a grain of salt nonetheless.

      --
      This sig donated to Pater. Long live /.
    20. Re:Bogus... by slughead · · Score: 1

      Oh man this is such a lie..... Did they perform metabolic chamber analysis? Where is the published paper? Why do people *always* seem to fall for marketing nonsense like this? Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell. (Think poisons like dinitrophenol or proteins in brown fat like thermogenin).

      When I lost weight (80 pounds in 6 months [246 to 166]), I was eating 33% more calories than I was burning (4000 in Vs 3000 out).

      I took no pills other than a multivitamin 3 times a week, and I drank no idiotic hippie concoctions like green tea.

      Diet alone doesn't work, and moreover it causes your weight to rebound when you stop dieting. The only diet I was on was high protein, high fat, and high fiber. This was NOT BY DESIGN, this was simply so I could actually stop being hungry, as carbs didn't fill me up. I didn't eat sugars because sugar is worthless (FYI: Starch changes into sugar on contact with saliva).

      Also, aspartame-laden beverages slow you down when you work out a lot, so I drank that new-fangled "water" stuff that comes out of the tap.

      After losing all that weight, I STOPPED exercising for about 5 months while not really paying attention to my diet.. I lost an additional 5 pounds in that time. If I had lost the weight via a diet, it's almost assured I would have bounced back.

      Of course, I felt like crap and started working out again. The point is: Calories are bogus. There's no trick to losing weight, just exercise.

      The parent's post's bottom line is: this new drink is BS. I think we can agree on this point. However, metabolism determines your weight better than any diet, in my experience.

    21. Re:Bogus... by m0rph3us0 · · Score: 2, Informative

      That isn't true. I've lost weight while consuming between 3000-4000 (estimated) calories a day on no excersize at all. I dropped 85 lbs in about 4 months doing that. A typical breakfast for me was three eggs, a quarter pound of bacon with about 50 grams of cheese. I'd have 3 or 4 lattes per day with the heaviest cream I could buy. Lunch was usually hamburger and cheese and for dinner chicken breast wrapped in bacon and cheese. Or meatballs and sourcream. The funny this is my cholesterol actually dropped on this diet as well.

      If you control your diet its very easy to hack your body to do things that on the surface seem impossible. There are lots of ways for a body to effectively burn excess calories.

    22. Re:Bogus... by Maxo-Texas · · Score: 1

      Thank god for Coke Zero. (Original coke formula + artificial sweetener vs "new coke" formula with artificial sweetener for Diet Coke).

      FYI: Barq's Diet Rootbeer is great too. Esp. with rum.

      I'm glad I'm not a "bitter taster" because these taste the same to me but two of my friends act like they taste like bitter melon.

      ---
      I january I was diagnosed as pre-diabetic. I dropped sugar, bread (including pasta), and potatoes from my diet. Kept *every* thing else. Added heavy cream, xylitol (birch sugar), stevia. So far down 28 pounds! Lost 20 fast- then recently lost another 8.

      NO change in calorie intake to explain that 8 pounds btw. It dropped in about 2 weeks after being stuck for 3 months.

      I'm now 7 pounds from goal weight. I've started eating *some* bread (maybe 2 ounces a day?). Have a nice 4 pack going. I don't think 7 pounds is going to give me a six pack tho. Looks like I really could lose another 20 pounds at this point.

      --
      She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    23. Re:Bogus... by Arcane_Rhino · · Score: 1
      make 7

      UP YOURS...

      Best commercial ever...

      I hate 7UP but enjoyed this commercial so much, I learned how to drink it to support them...

      With vodka and orange juice was the best solution ;o)

    24. Re:Bogus... by nasor · · Score: 1

      The company seems to be making a medical claim here. Can't the FDA nail them for lying about this? Or is it considered acceptable to lie about fake positive effects as long as the product is safe?

    25. Re:Bogus... by Zenaku · · Score: 2, Insightful

      It's a perfectly valid claim, it just doens't mean that much. ANYTHING you put in your body requires calories to process. Even distilled water will cause your body to move the substance through your system and adjust the hormones that regulate hydration, and everything the body does requires energy to do. We have dozens and dozens of 0 calorie beverages which provide no nutrional value and no energy input whatsoever. In a sense, these drinks could already be marketed as "calorie burning". Consuming them takes more energy than they provide. All Coke and Nestle are doing here is creating another zero calorie drink, that happens to contain substances known to ramp up your heart rate and metabolism. In that sense, it is a calorie burning drink. What makes the marketing dishonest is merely that the drink differs from water and coke zero only in that the very small amount of calories that would be burned by drinking it is slightly higher than the very small amount that would be burned by drinking other zero cal things.

      --
      If fate makes you a motorcycle, you become a motorcycle.
    26. Re:Bogus... by elrous0 · · Score: 1
      No, after looking at the study as described in the Wall Street Journal article I think I see how they pulled off this con. They put subjects in a metabolic chamber, gave some this overpriced garbage and some a placebo. But here is the kicker: they had both groups also engage in moderate exercise too. Why is this significant? Because I will bet you dollars to donuts that the placebo was not caffeinated!

      Hence, the group with the caffeine in their system from the Enviga shit likely worked out just a little harder when they exercised (as anyone on a stimulant would), explaining the 60-100 calorie discrepancy at the end of the day.

      -Eric

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    27. Re:Bogus... by Anonymous Coward · · Score: 0

      Iced distilled water.
      0 kcals in water itself. Lower temperature means you spend energies to recover the thermal loss.

      Hey! a drink which makes you lose calories!

    28. Re:Bogus... by mrchaotica · · Score: 1

      What about celery, then?

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    29. Re:Bogus... by Anonymous Coward · · Score: 0

      No offense, Beakman, but I really don't think an academic is going to be searching around to see what the losers on Slashdot think of her idea.

      Sorry to burst that huge ego bubble you've been living in.

    30. Re:Bogus... by mgv · · Score: 4, Funny

      Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell.

      There is a much more simple way to lose weight - the cold water method

      Remember that a calorie is the energy used to heat one ml of water by one degree celcius. No the calories mentioned with weight loss are actually kilocalories, so 1 Kcal is the energy needed to heat 1 litre of water one degree celcius.

      So far, so good. So to lose a Kg in weight, you need to burn about 7000 calories; so you could raise 1 litre of water to a very hot temperature, or 7000 litres of water just 1 degree.

      Just as dieting is balanced, I would reccommend taking a balanced approach here. You could raise about 200 litres of water 35 degrees and that gets you over the "magic" 7000 figure here.

      How? Easy. Just take one large bath tub. Fill with water. Add ice and straw. Drink.

      Voila! An easy Kg of weight loss, no exercise required.

      Your bodies natural regulatory mechanisms will maintain your temperature at 37 degrees, and the ice will keep the water at 0 degrees, easily maintaining a >35 degree differential.

      And it doesn't get any more natural than water; no nasty chemicals involved.

      Remember who told it to you first .....

      Michael

      --
      There is no cryptographic solution to the problem where the intended receiver and the attacker are the same entity.
    31. Re:Bogus... by Anonymous Coward · · Score: 0

      > I know a tapeworm that says you are wrong.

      You consume less calories when something else is eating instead of you.

      > Also dysentary is another solution to lose weight

      Water, mostly. The rest is again, calories you're not metabolizing in the first place.

      The GP is right -- there's no magic calorie burning pill, excepting some rather nasty poisons.

    32. Re:Bogus... by BWJones · · Score: 3, Informative

      But here is the kicker: they had both groups also engage in moderate exercise too. Why is this significant? Because I will bet you dollars to donuts that the placebo was not caffeinated!

      You should also consider that caffeine inhibits the sodium reuptake pump in the kidney which leads to a net water loss (i.e. mild diuretic).

      --
      Visit Jonesblog and say hello.
    33. Re:Bogus... by Compholio · · Score: 2, Interesting
      Yes, it's called the thermic effect of food or TEF and can be simplified to the following: TEF = total kcals consumed x 10% which of course means that 10% of anything you consume *might* be burned off leaving you with net positive calories. Think of it this way.... organisms eat to survive, not to lose weight.
      From reading the article it actually looks a little scarrier than "has practically no calories", it looks like the drink is a drug cocktail designed to trick your body into working harder when it doesn't need to. That might be a good thing, that might be a bad thing. I tend to think of magic drug cocktails more toward the "bad thing" end of the spectrum since we don't know what will happen in the long run.
    34. Re:Bogus... by Anonymous Coward · · Score: 0

      you should know earning it obtained reading a not insignificantly greater amount of material obtained? I do not think it means what you think it means. I forgive you though. Your Ph.D. is clearly in a scientific field, and not in vocabulary.

    35. Re:Bogus... by Anonymous Coward · · Score: 0
      You assume that all the calories consumed remain in our system. However, it seems possible that calories may be passed through without local expenditure. The toilet can burn them perhaps?

      What is the calorie content of a big one in the pottie?

    36. Re:Bogus... by Fozzyuw · · Score: 5, Funny
      What about celery, then?

      That's why I eat celery all the time. Celery with Ranch dressing, Celery with peanut butter, etc. It works great!

      cheer,
      fozzy

      --
      "The past was erased, the erasure was forgotten, the lie became truth." ~1984 George Orwell
    37. Re:Bogus... by Vancorps · · Score: 1

      Yeah, those were funny but the thought of 7UP going up mine doesn't sound very pleasant to me. I could be wrong though; I'll admit I've never felt a fizzing sensation "down there" so it might be quite enjoyable. The sticky aftermath might be nice too.

      Cheers on the mixed drink, have you ever considered vodka and root beer? An odd combination but I tell ya it works!

    38. Re:Bogus... by BWJones · · Score: 1

      I do not think it means what you think it means. I forgive you though. Your Ph.D. is clearly in a scientific field, and not in vocabulary.

      It means exactly what I intended it to say in that it is a double negative used frequently back in the 1600s (obviously less commonly used today). However, I chose to use that usage so as to make my point about the degree without seeming too boastful about it.

      --
      Visit Jonesblog and say hello.
    39. Re:Bogus... by Hijacked+Public · · Score: 1

      How did you measure the calories you burned?

      I ask because many of the methods out there are about as accurate as throwing a dart.

      --
      "Sacrifice for the good of The State" - The State
    40. Re:Bogus... by ambivalentduck · · Score: 1

      I'm forced to disagree.  It's *possible* that given an intelligent blend of  ingredients, they could mess up "normal" metabolic regulation.  If they're intelligently using concentrated plant extracts, depending on their extraction process they could be including anything from metabolic decouplers to physiologically active compounds that bind and (in)activate surface receptors on fat cells.

      Their claim is suspect, but I have no doubt that if Coke really wanted to create a "dietary supplement" that included physiologically active compounds that messed with metabolic efficiency, they could do it.

      Besides...you're an opthamology guy...not a nutritionist?

    41. Re:Bogus... by maxume · · Score: 1

      Um. It is apparently claimed that celery is 94% water:

      http://waltonfeed.com/self/h2ocont.html
      http://www.foodreference.com/html/fwatercontent.ht ml

      Throw in the bit where it also contains undigestable calories(fiber) and the fact that your body will heat the water, and it seems your explanation might be of a 'truth', not a 'fallacy'.

      --
      Nerd rage is the funniest rage.
    42. Re:Bogus... by Anonymous Coward · · Score: 0

      So are you saying that it is pysiologically impossible for a human to consume (an unspecified combination of) chemicals that would increase the person's overall metabolic rate such that it burns more calories than were containied in the chemicals?

    43. Re:Bogus... by vadim_t · · Score: 1

      But surely that 10% is an average calculated for a given set of edible things people normally eat?

      Say, if I swallowed a glass ball, would I get any energy from it? AFAIK, hair doesn't get digested either. More normal examples would be cellulose and distilled water. That stuff has to cause the body to spend some energy to produce various substances to try to digest it, then move it through the body until it gets expelled.

    44. Re:Bogus... by ambivalentduck · · Score: 1

      Correcting my misspelling:

      Ophthalmology

    45. Re:Bogus... by nelsonal · · Score: 2, Informative

      7 up is a product of Cadburry Scheppes, not Coke. It seems to be distributed by Coke bottlers in portions of the country and Pepsi bottlers in other parts leading to some of the confusion. Natural just means it comes from a plant or animal rather than typically oil. An interesting piece of this is that the chemical that gives almonds their flavor (benzaldehyde) can be extracted from nuts or created through a reaction. In either case it's the same flavoring compound, but if it's made in the lab it's pure (and artificial) if extracted it contains a small amount of hydrogen cyanide (but natural), but if you ask folks the natural one sounds so much safer. In both cases they come from a chemical plant and neither comes from an almond.

      --
      Degaussing scares the bad magnetism out of the monitor and fills it with good karma.
    46. Re:Bogus... by slidersv · · Score: 5, Funny

      In fact, forget the celery!

      --
      there is no issue with my network
    47. Re:Bogus... by Thaelon · · Score: 1

      I vote we call it deathentary.

      --

      Question everything

    48. Re:Bogus... by )parenthesis( · · Score: 1

      This product pretty much has to be real. Wired Magazine predicted it in it's "Found: Artifacts From the Future." http://www.wired.com/wired/archive/14.08/images/fo und.jpg

    49. Re:Bogus... by Bender0x7D1 · · Score: 1

      Question:

      If they laced the drink with methamphetamine wouldn't it jack up the metabolism and cause more calories to be burned than normal?

      I mean, if I drank a Diet Coke that had some meth in it, wouldn't that result in a calorie burning drink?

      If so, then couldn't they use other, less addictive, less harmful chemicals for a reduced effect? It seems like there could be a ton of chemicals/drugs that would have this effect. Maybe it only results in an extra loss of 10 calories; but those 10 calories would end up as a pound of fat gone over a year. (Assuming 1 drink a day.)

      --
      Reading code is like reading the dictionary - you have to read half of it before you can go back and understand it.
    50. Re:Bogus... by Molecular+Mechanic · · Score: 1

      There is no need to interfere with metabolic pathways to burn more calories. Increased heart rate, stimulation of smooth muscles, or even neural stimulation alone will increase the basal metabolic rate.

    51. Re:Bogus... by ack154 · · Score: 1

      It's not a zero calorie drink though. They have 5 calories per can.

    52. Re:Bogus... by Anonymous Coward · · Score: 0
    53. Re:Bogus... by Anonymous Coward · · Score: 0

      Careful with those stupid suggestions. Someone might do it.

      http://fringe.davesource.com/Fringe/Information/Su icide_FAQ.html#Water

    54. Re:Bogus... by Rude+Turnip · · Score: 2, Funny

      "Feel free to check out my formal CV any time you would like..."

      That can't really be you....your Slashdot ID # doesn't appear anywhere! :-)

    55. Re:Bogus... by OldeTimeGeek · · Score: 2, Funny

      I get my cellulose through wood pulp and wheat chaff. Not much difference, after all...

    56. Re:Bogus... by Dog-Cow · · Score: 4, Funny

      "It means exactly what I intended it to say..."

      In other words, you intended to say nothing, since that is what that sentence means.

      "...and you should know earning it obtained reading..."

      That does not mean anything in English. Obtain means to acquire, not require.

      Also, trying to use a double-negative is probably not what the other poster was talking about. Good job on sounding like a pretentious asshole, though.

    57. Re:Bogus... by bmongar · · Score: 2, Informative

      Calories aren't bogus just over simplified. Thermodynamics still hold true even in your body. Energy in = Energy Stored + energy out. Calories are the measure of energy.

            Changing the types of food you eat changes the way your body decides to pass/store/or burn energy. That's what all the ketonic diets are about.

            Also even after you stopped exercising and following your diet, all that time you spent exercising increased your muscle mass and therefore your base metabolism (muscle burns more calories than fat).

            But it is still true that a pound of fat gained is 3500 calories consumed and not burned or passed.

      --
      As x approaches total apathy I couldn't care less.
    58. Re:Bogus... by Anonymous Coward · · Score: 0

      lose fat, you have to burn more calories than you intake and exercise is almost essential to make this happen.

      Actually, excerise is a bad way to burn calories. You need it for the overall health benefits, not for the weight loss per se. If you spend a full hour every single day (including weekends) doing a vigorous workout (not counting warmup/cooldown), you'll only burn about 500 calories each day.

      If you eat 500 calories less every day, you get the exact same effect. It's up to the individual to find the right combination of diet & excercise that works for them. For me, it was a low-calorie diet and a couple hours of Karate practice a few times a week. But when I missed Karate, I didn't worry: the diet ensured I'd lose weight no matter what I did.

    59. Re:Bogus... by Zenaku · · Score: 1

      I should have RTFA, but all that means is that it must get the heart rate and metabolism up enough to burn at least 6 calories more than you otherwise would. My point was just that a drink which does that is very possible, and nothing new, they have just designed this one specifically to do it moreso. (But still not a lot, I'm guessing).

      --
      If fate makes you a motorcycle, you become a motorcycle.
    60. Re:Bogus... by Rumagent · · Score: 1

      P.S. I call shenanigans on your Ph.D. Either that, or you just didn't read the article. Either way.

      Feel free to check out my formal CV any time you would like and you should know earning it obtained reading a not insignificantly greater amount of material than a few press releases.


      pwned
    61. Re:Bogus... by Rob+T+Firefly · · Score: 1

      Scorpion venom, hemlock, and radium are also "all natural." Doesn't mean I want to eat or drink them.

    62. Re:Bogus... by Frangible · · Score: 1
      Yes. Methamphetamine can increase the metabolism by about 10% in a sane dose, but the main reason it's still allowed as a treatment for obesity (as the schedule II drug Desoxyn) is the appetite suppression, which only lasts for about a month. I take Adderall for ADHD which is somewhat similar, and it's no miracle weight loss drug. And then you start running into the effects of stimulants on sleep... which is to say, they disrupt it, and disrupted sleep isn't very conductive to weight loss.

      Caffeine increases the metabolism slightly as well. Really, anything with 0 calories is "negative calories" in a sense, because it takes energy to digest it.

      It's not really "bogus", it's just that the true effect of some caffeine, EGCG and calcium isn't very significant in weight loss. If they used a lot of EGCG, it might be 5-10% faster on a good day. But I doubt they're going to dump 500mg of EGCG in there. -5 calories or whatever isn't that meaningful.

      If you want functional food that helps fight obesity, eat more natural stuff. Fruits, vegetables, and the green tea EGCG comes from, whole grains, even nuts in moderation all have documented effects in fighting obesity which you can look up on PubMed, with polyphenols and enzymes from foods directly acting in your body and altering gene expression. They also tend to be higher satiety per calorie than most processed foods.

    63. Re:Bogus... by It'sYerMam · · Score: 1

      The study they cite actually does prove the product works. It seems simple to me - caffeine is a stimulant, stimulants make your body "do more stuff," which requires more energy.

      --
      im in ur .sig, writin ur memes.
    64. Re:Bogus... by Anonymous Coward · · Score: 0

      I have no strong clue about physiology, but there's one thing my parents always taught me: If it sounds too good to be true, that's because it is.

      While your professional opinion is indeed appreciated as confirmation of my suspicions, a healthy dose of skepticism will suffice for me when presented with snake oil.

    65. Re:Bogus... by Anonymous Coward · · Score: 0

      >P.S. I call shenanigans on your Ph.D. Either that, or you just didn't read the article. Either way.

      You fault him for not reading the article? This is slashdot and you must obviously be new here :P

    66. Re:Bogus... by Vancorps · · Score: 1

      Me too, but I don't call high fructose corn syrup natural either. No one was debating the merits of which is better or worse just the dishonesty of marketing.

    67. Re:Bogus... by WhiplashII · · Score: 2, Interesting

      Since I have seen this a few times, let me clarify that a "large" calorie (the ones used in food labeling) is the amount of energy needed to raise a kilogram of water 1 degree C. So, assuming you drink a liter of water at 0 C, you burn 37 calories as your body raises the temperature of the water up to body temperature.

      So, roughly speaking, for every 100 liters of ice water you drink you lose a pound of body fat...

      --
      while (sig==sig) sig=!sig;
    68. Re:Bogus... by Anonymous Coward · · Score: 0
      his focus is not on calorie burning and related stuff but rather the eye (and some sleep studies)...and so his ideas should be taken with a grain of salt nonetheless.
      Because someone specializes in a particular area of physiology means that they lack an understanding of the other areas? I'm sure that at no point during his PhD study did he gain expertise that would allow him to draw such conclusions. While I am not advocating taking his word blindly, it is pretty clear that he knows more about the subject that the ignorant masses blurting "celery durhur!"
    69. Re:Bogus... by Anonymous Coward · · Score: 0

      He does sound kind of elitest, managing to mention his PH.D in almost every post.

    70. Re:Bogus... by Anonymous Coward · · Score: 0

      "Enviga increases calorie burning."

      "Look, the only way to lose weight is to burn more calories than you consume."

      Right, so if Enviga increases your ability to burn more calories (increased metabolism), then what part of what the Dr. said is incorrect?
      Is scientific data given to support the claim? No, but is it supposed to? No, its an advertisement, not a thesis paper.
      So, dispite using flashy buzzwords (optimizum blend, naturally active, micronutrients, etc) what the article is saying is, "We can increase your metabolism and you'll burn more calories with a higher metabolism".

    71. Re:Bogus... by geekoid · · Score: 1

      How many calories does it take to drink and process a soda?

      If I have a 1 calorie soda, but I gt up, walk to the fridge, get the sode open the soda, and walk back to my desk with the extra weight of the soda, is that more then the one calorie in the soda?
      What about the energy of carrying the sodas from the car to the fridge?
      If the soda is warm, that means I also nede to get a glass, and fill it with ice.

      You burn more energy consuming a celery the is in the celery, so why not a soda?

      Also, if you ingust caffiene, how many calories are burned by the increased heart rate and shakes?

      Not that the product is full of crap, but this topic started to get me thing about how many total calories are burned in the whole soda drinking process.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    72. Re:Bogus... by IAmTheDave · · Score: 2, Insightful

      Not to mention the heart palpitations that this caffeine/"natural caffeine" cause me. Let's make your heart pump faster! Now there's a good idea!

      --
      Excuse my speling.
      Making The Bar Project
    73. Re:Bogus... by Anonymous Coward · · Score: 2, Funny

      Oh, no! Now he's getting you to name-drop his degree, too!

      By the way, I love delicious irony in the post where he claimed to have used an expression from the 1600s to avoid sounding pompous. Isn't that about like owning a castle to avoid appearing extravagant?

    74. Re:Bogus... by Anonymous Coward · · Score: 0

      Or you could be Bulemic!

    75. Re:Bogus... by skuzzlebutt · · Score: 1

      Seems to me, the concept isn't any diffent then drinking a diet coke along with a couple of the thermogenic pills/powders that can be purchased OTC...since the ephedra ban, many of them use the same ingredients as this drink, although in pill form they would tend (I assume) to have higher doses of said ingredients, or at least it's easier to pop 3 pills than slam 4 cans of TurboCoke. Do they work? Sure, in conjunction with a solid and consistent diet and exercise program, but if you are using TurboCoke to wash down some 7 layer cake, you might as well be drinking water.

      --
      My debut novel AMITY now available: http://jeremydbrooks.c
    76. Re:Bogus... by karolgajewski · · Score: 1

      Hey, that sounds like a great idea to get people to notice someone when they next look for work.

      "Experience in x, y, and z... but who cares about that? I have a four digit slashdot ID."

      Or three, or five, or whatever is currently admired.

      --
      - .k. -
    77. Re:Bogus... by Anonymous Coward · · Score: 0

      And that is where we differ. I tend to think of magic drug cocktails as delicious and exciting, especially since I don't know what will happen in the long run. Oh such fun!

    78. Re:Bogus... by pHatidic · · Score: 1

      Green tea has been studied extensively, and has been consumed for thousands of years. This isn't going to do any damage. The only issue is that you can buy really high quality loose leaf green tea online for a few bucks a pound, whereas this stuff is like two bucks a serving.

    79. Re:Bogus... by SevenHands · · Score: 1

      Back in Highschool when I lifted weights, there was a combination of pills, called an E/C/A stack, we took to speed up our metabolism/raise our body temperature which burned more calories than if we had not taken the pills. The E stood for Ephedrine, C for Caffeine, and A for Aspirin (which prolongs the effect of the caffeine I think).

    80. Re:Bogus... by ZeroExistenZ · · Score: 1
      metabolically will not let you magically burn more calories

      I beg to differ.
      Recently (july) I got diagnosed with hyperthyroidism. This causes to speed up metabolism significantly. You don't notice really, other then being more wired, and being able to eat constantly without gaining weight. Actually you have to to keep up with your body.

      In August I got a lobectomy in the left half of my thyroid which had a swelling where my overproduction was situated. This resulted my metabolism to slow as there was significant less thyroid hormone. (My levels haven't been checked until yesterday, it could very well be production might've temporally halted as a result of the operation).

      Now, take it from me; I continued to eat as I used to and I gained weight like an American in Mc Donalds.

      I now have to pay close attention to what I eat and have driven up my physical activity to get back on my normal weight.

      --
      I think we can keep recursing like this until someone returns 1
    81. Re:Bogus... by Anonymous Coward · · Score: 0

      It's still better than the non-academics on slashdot post thinking that they're right!

      While there seems to be other studies/evidence to offset beakman it's not as sloppy as the WoW dicks who think they can debunk guys with PhDs working in the field.

    82. Re:Bogus... by treeves · · Score: 1

      i.e. caffeine makes you pee more. Didn't need a PhD to translate that!
      Good on you for not biting back at all your detractors.

      --
      ...the future crusty old bastards are already drinking the Kool-Aid.
    83. Re:Bogus... by pepeperes · · Score: 1

      I take it with aged brown rum, and squeezed lemon... Deeelicious in a hot day!

      --
      ... from the forgotten corner in europe
    84. Re:Bogus... by Vr6dub · · Score: 2, Funny

      All that cocaine must have cost you a fortune!!!

    85. Re:Bogus... by Atzanteol · · Score: 1

      Vanilla Stoli and root beer... Good stuff. :-)

      --
      "Ignorance more frequently begets confidence than does knowledge"

      - Charles Darwin
    86. Re:Bogus... by Anonymous Coward · · Score: 0

      "You obviously missed my post here explaining this fallacy."

      Maybe the fallacy but not all intake of substances. There is, after all, nutrional value to consider. A 10% figure in an equation is only useful if the equation is used properly.

      Research pica. Fully. In particular, you may want to look at a particular segment in a biochemistry textbook, Lenninger, Nelson, and Cox, 2nd edition I believe, before commenting further.

      Caloric intake is not the end all of survival. Intake and/or digestion of a particular substance can easily outweight it's caloric value yet still be necessary for survival; this occurs in disease, addiction, and normal pysiological conditions, most notably in wild animals (see salt licks).

      btw, touting your PhD is sheer arrogance if you are going to ignore the fundamentals.

    87. Re:Bogus... by Anonymous Coward · · Score: 0

      Wish I had a "-1 WRONG" for you. The tapeworm consumes your calories moreso than the immune system fighting it.

    88. Re:Bogus... by Jeppe+Salvesen · · Score: 1

      Sure you can lose weight the way you describe: No carbs, lotsa fat and proteins.

      But it's supposedly not a very healthy diet - straining the liver etc. Professionals only recommend this diet for the rather extreme cases where you need to lose weight or face imminent death.

      I've lost little weight but gained quite a bit of muscle and energy by working out three days a week: Two days of strength-training, one day of swimming for an hour. I realized it was either diet or exercise, because I was steadily gaining weight while pushing 30. Now my BMI is down from 28.7 to 26.1. If I bother to diet, I can lower it further - but who cares? Anyhow, that's what I did. Your mileage WILL vary and what matters the most is your health and not your appearance.

      --

      Stop the brainwash

    89. Re:Bogus... by qbushido · · Score: 1

      that is a damn good post.

    90. Re:Bogus... by WilliamSChips · · Score: 1

      I think that's the first joke based on that stupid "blackjack and hookers" joke that was actually funny.

      --
      Please, for the good of Humanity, vote Obama.
    91. Re:Bogus... by thesandtiger · · Score: 1

      it should be noted that dysentery is one of the leading causes of death in the world.

      Beauty is pain, dahling.

      --
      Since I can't tell them apart, I treat all ACs as the same person.
    92. Re:Bogus... by wcleveland · · Score: 0

      I've got a friend that chews cans for fun. It's sick.

    93. Re:Bogus... by kmhebert · · Score: 1

      Butter that bacon boy! Anyway, I think yours is an interesting anecdotal example but it also sounds truly disgusting.

      --
      Regular Meta Moderators are not more likely to get mod points.
    94. Re:Bogus... by Rob+T+Firefly · · Score: 1

      Hah, sorry for going overboard there. It's just misuse of the "all natural" label is a big pet peeve of mine.

    95. Re:Bogus... by guardiangod · · Score: 1

      Haha, very funny.

      If I didn't know any better I would believe you.

      I will just refer you to Wikipedia's article

      fat - 9kcal/g .

      So for you to lose 1kg, you need to lose 9kcal/g*1000g = 9000kcal = 9000000cal, not 7000cal.
      Well, I guess if you heat 9000litres of water by 1 degree with your bodily warmth, I guess it is possible.

      Any /.ers want to volunteer?

    96. Re:Bogus... by LordVader717 · · Score: 1

      What about drinking cold water? Water you take in is warmed to body temperature, until it is passed out as urine. So, say you drink 400ml of water, and the Delta T between the water and the urine is 30 Kelvin, your body has to burn around 11 kcal for proper thermoregulation.

    97. Re:Bogus... by blugu64 · · Score: 1

      In high school I put together a paper on our nations "largest" renewable energy source....just think about it. Feed people McDonalds style crap till they're grossly fat. Then Suck it out of them and process it into fuel for cars! All we need to do is keep feeding them and sucking the fat out! ;) (ya this is a joke)

      --
      "Personal ownership is a hallmark of conservative capitalism. And I don't believe I am entitled to anything that I did n
    98. Re:Bogus... by lahi · · Score: 1

      I'd suggest taking the parent with a grain of salt, but I am afraid it would not be sufficient. A few spoonfuls would probably be required to maintain the salt balance and prevent death.

      -Lasse

    99. Re:Bogus... by goofballs · · Score: 1
      Oh man this is such a lie..... Did they perform metabolic chamber analysis?
      yes, actually they did... ;D http://articles.news.aol.com/business/_a/cokes-env iga-it-may-burn-calories-but-it/200610130754099900 01
    100. Re:Bogus... by jazir1979 · · Score: 1

      This is a very good point. I do a great deal of endurance exercise (cycling, 4hrs+ in hilly terrain), but because you do need to replace the energy lost in order to recover well, it's really not that great for weight loss.

      Being very active and maintaining a calorie deficit (and staying healthy!) is very difficult. For weight loss, it may be better to be less active and eat less, IMO.

      --
      What's your GCNSEQNO?
    101. Re:Bogus... by CopaceticOpus · · Score: 1

      You're getting food calories and scientific calories confused. When people talk about food calories, it's actually kilocalories. The generally accepted value is that 3500 food calories equates to a pound, so it's about 7700 food calories burned to lose 1kg of weight.

      Body temperature is 37 degrees C. If you drink nearly frozen water (2 degrees), you can raise the temperature of water by 35 degrees.

      You're supposed to drink 2 litres of water per day anyway, so just make sure it's ice cold. That's 70 calories per day, just for drinking what you're supposed to! (And if you cut out other caloric beverages, so much the better.)

      70 calories may seem like small change, but consistency is the key. With this method, you'll burn 25,550 calories in a year, and find yourself 3.31kg (7.3 pounds lighter.) Not so bad for drinking water!

      If you drink cold water for 5 years while your doppelgänger drinks warm, you'll find he's a chubby 16kg (or 36 pounds) heavier than you.

    102. Re:Bogus... by mgv · · Score: 1

      I'd suggest taking the parent with a grain of salt, but I am afraid it would not be sufficient. A few spoonfuls would probably be required to maintain the salt balance and prevent death.

      Yes, I'd take my own posting with a few grains of salt....

      I think it would work, in theory +/- a small rounding error or so...

      But as they say, in theory there is no difference between theory and practice, but in practice, there is.

      The idea still makes me smile, however.

      Michael

      --
      There is no cryptographic solution to the problem where the intended receiver and the attacker are the same entity.
    103. Re:Bogus... by CopaceticOpus · · Score: 1
      Because I will bet you dollars to donuts that the placebo was not caffeinated!

      Bets like these are not conducive to weight loss!

      (Just a heads up to anyone who may be reading this thread for weight loss information.)

    104. Re:Bogus... by greeze · · Score: 1

      Dysentery is a kick-ass method for weight-loss.

    105. Re:Bogus... by Anonymous Coward · · Score: 0

      Mild stimulant effect, moderate appetite suppressant. It's not really increasing energy output markedly, for the reasons you cited, but it may "burn" net calories by reducing intake.

      With your degree, you should be familiar with the appetite suppressing properties of plant derived stimulants like caffeine, theobromine, theophylline, some phenylbenzopyrones (e.g. EGCG allegedly), and especially Coca Cola's "roots": cocaine.

      In modern OECD populations reduced portions or even skipped meals seems virtuous, especially if the "meals" skipped are the 140kcal/can sugar bombs like modern Coke.

    106. Re:Bogus... by Anonymous Coward · · Score: 0

      ok, that is so bad for you. Yur body is more then weight and blood pressure.
      Damging your liver kidneys, and spleen is NOT the way to loose weight unless you weight is killing you more immediatly.

    107. Re:Bogus... by guardiangod · · Score: 1

      so it's about 7700 food calories burned to lose 1kg of weight.

      yes, and 7700 food calories = 7700 large calorie = 7700 kcal

      From wiki:
      The large calorie or kilogram calorie approximates the energy needed to increase the temperature of 1 kg of water by 1 C.
      [...]the kilogram calorie is known as the "kilocalorie" and has the symbol kcal.

    108. Re:Bogus... by lahi · · Score: 1

      It sure would work. 100% weight loss quite quickly. You'd be reduced to pure, weightless soul. Or more precisely:

      In Soviet Russia, weight loses you!

      Actually, you could achieve the same end effect (total weight loss) with far lesser volumes of Soviet Russian wodka.

      (I believe last year, a young, healthy woman, died from hyperhydration after a self-administered "cleansing" cure, drinking lots of non-isotonic water. It gives a whole new meaning to "brainwashing".)

      -Lasse

    109. Re:Bogus... by Anonymous Coward · · Score: 0

      However your body is capable of metabolising and gaining energy from alcohol ;)

    110. Re:Bogus... by skuzzlebutt · · Score: 1

      I used to take a home brew stack like that in college when I first started getting in shape...caffeine pills, white willow bark (aspirin), ma huang (ephedra), and yohimbe. It really worked well as a thermogenic (coupled with heavy lifting and 6 small high-protein meals daily I lost 50 lbs in about 4 months), but boy howdy did it make me irritable and more than a little bit loopy and paranoid. When my second stack of the day was in full peak, I would sit in class and sweat and tremble and grind my teeth and be generally grouchy and unsociable. Probably shaved a couple of years off my life along with all of that fat, in retrospect, but that's what college is for I guess. I have recently taken EAS Thermodynamix, same ingredients basically but it has a time release that seems to take the edge off of the crazy-peaks.

      --
      My debut novel AMITY now available: http://jeremydbrooks.c
    111. Re:Bogus... by kayditty · · Score: 1
      You are so misinformed.

      Diet alone doesn't work, and moreover it causes your weight to rebound when you stop dieting.
      That's because you were (for the sake of speculation) doing what is known as 'crash dieting.' This type of dieting is not healthy, and will, almost always, result in fat gain once "dieting" ceases.
      The fact of the matter is that "dieting" doesn't work. You're right. To lose fat, you need a lifestyle change (something that is permanent).
      "Diet" implies a temporary alteration in what you consume, to the end that you will achieve some sort of superficial goal.

      In fact, you are more likely to _gain_ fat than you are to lose it, if you drop your caloric intake dramatically.
      The key to successfully losing fat mass (note that I don't say 'weight') is to gradually reduce your caloric intake by small amounts, and, most importantly, to regulate your intake at that amount indefinitely.
      The fact that you are lazy and lacking knowledge does not constitute an argument against the execution of proper eating.

      The only diet I was on was high protein, high fat, and high fiber. This was NOT BY DESIGN, this was simply so I could actually stop being hungry, as carbs didn't fill me up.

      Fats will make you less full than any other source of kilocalories. While they are more dense in energy, fats afford your body the ability to consume more, physically -- increasing your overall caloric consumption.

      There are two kinds of carbohydrates: simple and complex. Carbohydrates are the body's main source of energy, and _will_ fill you up.
      Since simple carbohydrates have a .. simple .. molecular structure, they are easy to digest, and disperse most of their energy in an immediate fashion.
      Complex carbohydrates, on the other hand, have a .. complex .. molecular structure, and their absorption will be much less rapid, resulting in the sustenance of energy over a longer period of time.

      I didn't eat sugars because sugar is worthless (FYI: Starch changes into sugar on contact with saliva).

      Just so that you know, sugars are also known as simple carbohydrates; perhaps this has resulted in some confusion for you and your stance on carbohydrates.
  3. Just Ask a Scientician by eldavojohn · · Score: 5, Insightful
    "Enviga increases calorie burning. It represents the perfect partnership of science and nature," said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. "Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect. It makes this product stand out as unique. Enviga brings the benefits of green tea to the forefront in a convenient and accessible, great tasting beverage."
    Ok, so "Dr." Rhona Applebaum (a chief scientist, mind you) is quoted as saying the above. What part of that has even an ounce of scientific data in it? I didn't realize a job of a chief scientist is to relay selling points to the public.

    "Optimum blend of green tea extracts (EGCG)" ... how do you define optimum? Optimum taste? Optimum health benefits? Or have you magically optimized both of those qualities? And what the hell does Epigallocatechin do for us? Wait, don't tell me, the Chinese used it for thousands of years so it must be good. Yep, the Chinese lived forever and it was all in the green tea. Not the fact that they ate low fat diets with rice. Not the fact that I got my fudd rucked last night (1 lb. red meat burger) and then drank myself stupid. Nope, no other factors hinting at why they lived longer than I will.

    Nearly every single word on here is marketing buzz speak. Boo.

    I don't know what University Dr. Applebaum threw money at to call herself a doctor but I certainly hope I never attend it. Call me a hardass but Applebaum just lost any respect from me that 'doctor' & 'chief scientist' could have given her.

    Did anyone else notice that this sounded like a 3 am infomercial for Bowflex?
    --
    My work here is dung.
    1. Re:Just Ask a Scientician by Anonymous Coward · · Score: 0

      Dr. Applebaum holds a Ph.D. in Food Microbiology from the University of Wisconsin and an MS in Nutrition and Food Science from Drexel University. Source

    2. Re:Just Ask a Scientician by lisaparratt · · Score: 1

      One would imagine the optimality is in the blending of green tea extracts, caffeine and nutrients, rather than simply green tea extracts. Also, they explicitly state that they're optimising for increased calorie burning.

    3. Re:Just Ask a Scientician by Anonymous Coward · · Score: 0

      Ever heard about the cigarette company "scientists"?

      "I didn't realize a job of a chief scientist is to relay selling points to the public."

    4. Re:Just Ask a Scientician by lawpoop · · Score: 1

      Low fat diets? Have you ever been to a Dim Sum? Or a Chinese carry-out place?

      --
      Computers are useless. They can only give you answers.
      -- Pablo Picasso
    5. Re:Just Ask a Scientician by wanderingstudent · · Score: 1

      From http://www.coca-colaindia.com/media/whats_new_deta il.asp?id=88

      "More About Dr. Rhona S. Applebaum
      Dr. Rhona S. Applebaum, serves as Chief Regulatory Officer for The Coca-Cola Company where she leads Scientific and Regulatory Affairs (SRA). The SRA department is responsible for sponsoring scientific research, communicating regulatory policy, providing systems guidance on regulatory, safety and health issues and working with other groups in industry, government and academia. SRA also provides greater business leadership on critical scientific and regulatory issues. Prior to her appointment at The Coca-Cola Company, Dr. Applebaum has served as a member of FDA's Food Advisory Committee, USDA's Agricultural Policy Advisory Committee for Trade (APAC), and the Agricultural Technical Advisory Committee for Trade (ATAC) for animal and animal products. Dr. Applebaum is currently a member of the Food Forum and the Institute of Food Technologists and serves on the boards of the International Life Sciences Institute and the International Food Information Council. Dr. Applebaum received her undergraduate degree from Wilson College in history and biology, her M.S. in nutrition and food science from Drexel University and her Ph.D. in food microbiology form the University of Wisconsin."

      "PROVEN TO BURN CALORIES" Uh, right. Marketing majors should really have to take a science class or eight. I would like to see how exactly they PROVED that. I would like them to explain how they can PROVE anything with a single study. I would like them to explain how well a sample of less than 40 people will account for random error. Bah.

      -ryan

    6. Re:Just Ask a Scientician by woztheproblem · · Score: 1

      A sample size of 40 (if the randomization was good) is sufficient to distinguish treatement effects from random chance with fairly high probability if the effect is large enough. See http://en.wikipedia.org/wiki/T-test.

    7. Re:Just Ask a Scientician by Anonymous Coward · · Score: 0

      "Enviga increases calorie burning."

      "What part of that has even an ounce of scientific data in it? I didn't realize a job of a chief scientist is to relay selling points to the public."

      About as much as saying "Fiber keeps you regular". If a doctor came on a commercial and said that fiber keeps you regular, would you scream "Where's the data?!? You're not a doctor!!!"

    8. Re:Just Ask a Scientician by rootEToTheIPi · · Score: 1

      "Enviga brings the benefits of green tea to the forefront in a convenient and accessible, great tasting beverage." I thought green tea did that.

      --
      When it comes to pastry theft, I take the cake.
    9. Re:Just Ask a Scientician by Anonymous Coward · · Score: 0

      Why do you think marketing majors would give a damn about what they learned in these science classes?

      Just because they know the material doesn't mean they'll use it.

      Remember, their entire job (and I speak as a recovering sales writer with a techie background) is to lie and manipulate people in order to move their product. Ethics and adherence to reality come secondary.

    10. Re:Just Ask a Scientician by Anonymous Coward · · Score: 0

      Someone should write to those schools and describe why the Dr is depreciating the reputation of the schools.

    11. Re:Just Ask a Scientician by Dr_Barnowl · · Score: 1

      Restaurant food is not representative of the typical food of the culture.

      For example, Indian food is typically not high in fat. But the restaurant variety is often saturated with ghee (clarified butter). This is because a lot of ghee is a sign of opulence, and what people want when they visit a restaurant is opulence, right?

      The same applies to Chinese. Because the culture is historically quite poor, extra oil is a sign of "richness". I mean, this is a culture that invented the wok / stir fry cooking method because resources like firewood were so scarce. Because the food is cut into thin slivers you can cook it quickly in a wok with a minimum of oil, reducing the amount of firewood and oil required.

      The food you see in restaurants is the Americanised version.

  4. Sulferic Acid by rknop · · Score: 1

    Drink enough acid, it will melt off the calories (so long as you have somewhere to excrete out the sludge).

    1. Re:Sulferic Acid by Linkin99 · · Score: 1

      YES! Let all burn calories, and a nice hole in our hearts while we're at it.

    2. Re:Sulferic Acid by Anonymous Coward · · Score: 0

      And if you take enough acid, everything around you looks like it's melting.

  5. Who came up with this name?! by __aaclcg7560 · · Score: 4, Funny

    Enviga + Viagra = Senior Citizen Health Plan

  6. I've discovered a calorie burning beverage! by purpledinoz · · Score: 2, Funny

    It's called water. If this works, this will be coca-cola's greated scam.

    1. Re:I've discovered a calorie burning beverage! by Rob+T+Firefly · · Score: 3, Insightful

      It already is their greatest scam.

    2. Re:I've discovered a calorie burning beverage! by Anonymous Coward · · Score: 0

      If only we could convince enough stupid people to buy water in a fancy bottle we could make MILLIONS!!!!

      What? What do you mean? Somebody throw me a bone here.

    3. Re:I've discovered a calorie burning beverage! by millwall · · Score: 1

      It's called water. If this works, this will be coca-cola's greated scam.

      If it is, it's not the first time Coca Cola tries to pull the water scam.

    4. Re:I've discovered a calorie burning beverage! by smbarbour · · Score: 2, Insightful

      They already tried that (and it actually worked).

      The realized that they could take the water they were using to make Coca-Cola, don't carbonate it or add anything to it, put it in 20 oz bottles, call it Dasani and charge the people more for it than Coca-Cola.

    5. Re:I've discovered a calorie burning beverage! by Anonymous Coward · · Score: 0

      Not much of a scam--it is legitimately good-tasting, if overpriced, water.

    6. Re:I've discovered a calorie burning beverage! by WilliamSChips · · Score: 1
      Dasani tastes like crap because of the salt they put in there. Do what I do, and:
      • Buy an Aquafina bottle from the vending machine
      • Peel off the label
      • Refill the bottle with water from the tap or the water fountains
      --
      Please, for the good of Humanity, vote Obama.
  7. To be drunk with by Silver+Sloth · · Score: 2, Insightful
    The wagon wheel sized pizza and six candy bars.

    Coke will never be part of a healthy diet and should stop pretending.

    --
    init 11 - for when you need that edge.
    1. Re:To be drunk with by Anonymous Coward · · Score: 0

      It will never CONTRIBUTE to a healthy diet. If you're eating an otherwise healthy diet, an occasional can of Coke is not going to make your diet unhealthy.

  8. Unfortunte name by PateraSilk · · Score: 1

    It looks to be a spoonerism away from "vagina".

    --
    Danke tres mucho, tovarishch.
    1. Re:Unfortunte name by Itinerant-Critic · · Score: 1

      Hmm. So drink this along with a Red Bull and you're effectively screwing yourself. How convenient and, considering the amount of cash all these drinks suck out of us, how true.

  9. Welcome to Slashdot by frostilicus2 · · Score: 1

    No one here cares just how much caffeine is in the drink.

    'Cause its never enough.

    --
    Nothing sucks like a Vax, nothing blows like a PowerMac G4
    1. Re:Welcome to Slashdot by Anonymous Coward · · Score: 0

      Yeah caffeinecaffeinegottahaveitgivememoregottaburnthos ecaloriesneedmorecaffeineneverenoughneverenoughdid IsaythatalreadywherewasIneedmorecaffeine

    2. Re:Welcome to Slashdot by Anonymous Coward · · Score: 0

      You drink it? I thought this came in a snortable powder form.

  10. Doesn't diet coke already do this? by 192939495969798999 · · Score: 1

    Diet Coke already has zero calories and a "safe" amount of caffeine. If you're not immune or allergic to the effects, it should provide a temporary stimulation that encourages you to get up and move, thus burning calories... right? I think this one burns more calories because they intend to only sell it at stores that are uphill from you, so you have to walk uphill and burn more calories...

    --
    stuff |
    1. Re:Doesn't diet coke already do this? by matt328 · · Score: 1

      it should provide a temporary stimulation that encourages you to get up and move, thus burning calories... right?

      Yes, to your average human it does, but if you're hopelessly addicted to caffeine like I am, it just encourages you to stay awake for another couple minutes.

      --
      Check out the cave on the east side of lake Hylia. Strange and wonderful things live in it.
  11. Ride the snake? by Ingolfke · · Score: 1

    Does anyone remember that SNL skit w/ Jim Carrie... he was doing some infomercial about some weightloss product and catch phrase was "ride the snake". I have a vauge recollection of Will Ferrel, the devil, and bleeding from the eyes. Anyways... this product reminds of that... bleeding from the eyes.

    1. Re:Ride the snake? by Ingolfke · · Score: 1

      Some AC below was kind enough to post a link... absolutely wonderful.

    2. Re:Ride the snake? by Ingolfke · · Score: 2, Informative

      Oh YouTube how I love thee... ride the snake.

  12. Wired by krell · · Score: 1

    I see. The John Belushi and Robin Williams diet?

    --
    Where were you when the voynix came?
  13. Interesting cans, but quite the scam... by VitrosChemistryAnaly · · Score: 5, Informative

    So here's a picture of the cans.

    On another note I can think of one beverage that is zero calories and makes you feel great. Just plain old water. I started drinking a couple liters of it a day about 2 years ago and I've never felt better. No more dehydration to make me feel sluggish and tired. That's way better than any caffiene buzz (which just exacerbates dehydration by the way). I love caffiene, but I think it's overused.

    --
    "It's a tarp!" -- Dyslexic Admiral Ackbar
    1. Re:Interesting cans, but quite the scam... by regular_gonzalez · · Score: 1
      Snopes calls baloney.

      [S]ome nutritionists insist that half the country is walking around dehydrated. We drink too much coffee, tea and sodas containing caffeine, which prompts the body to lose water, they say; and when we are dehydrated, we don't know enough to drink.

      Can it be so? Should healthy adults really be stalking the water cooler to protect themselves from creeping dehydration?

      Not at all, doctors say. "The notion that there is widespread dehydration has no basis in medical fact," says Dr. Robert Alpern, dean of the medical school at the University of Texas Southwestern Medical Center in Dallas.

      Doctors from a wide range of specialties agree: By all evidence, we are a well-hydrated nation. Furthermore, they say, the current infatuation with water as an all-purpose health potion -- tonic for the skin, key to weight loss -- is a blend of fashion and fiction and very little science.

      ...

      Regular coffee and tea drinkers become accustomed to caffeine and lose little, if any, fluid. In a study published in the October issue of the Journal of the American College of Nutrition, researchers at the Center for Human Nutrition in Omaha measured how different combinations of water, coffee and caffeinated sodas affected the hydration status of 18 healthy adults who drink caffeinated beverages routinely.

      "We found no significant differences at all," says nutritionist Ann Grandjean, the study's lead author. "The purpose of the study was to find out if caffeine is dehydrating in healthy people who are drinking normal amounts of it. It is not."

      The same goes for tea, juice, milk and caffeinated sodas: One glass provides about the same amount of hydrating fluid as a glass of water. The only common drinks that produce a net loss of fluids are those containing alcohol -- and usually it takes more than one of those to cause noticeable dehydration, doctors say.
      --
      Due to circumstances beyond my control, I am master of my fate and captain of my soul.
    2. Re:Interesting cans, but quite the scam... by balsy2001 · · Score: 1

      And the colder the better. Your body will have to use energy to heat it up (4.19 J/gF).

      --
      GENERATION 27: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
    3. Re:Interesting cans, but quite the scam... by balsy2001 · · Score: 1

      Ok to keep the units consistent how about 4.19 J/gC.

      --
      GENERATION 27: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
    4. Re:Interesting cans, but quite the scam... by Anonymous Coward · · Score: 0

      That Snopes article speaks to a specific false claim, it doesn't change the fact that water is a far better alternative to the crap corporations churn out all day.

    5. Re:Interesting cans, but quite the scam... by regular_gonzalez · · Score: 1

      No argument here; just responding to the oft-repeated notions that everyone is walking around dehydrated, due to not enough water intake and/or too much caffeine intake.

      --
      Due to circumstances beyond my control, I am master of my fate and captain of my soul.
    6. Re:Interesting cans, but quite the scam... by fury88 · · Score: 1

      Amen to Water. I've been SOO much healthier since I started drinking water regularly a few years ago. Unfortunately I started drinking coffee though.

    7. Re:Interesting cans, but quite the scam... by cowscows · · Score: 1

      It's silly to pretend that there are a bunch of people walking through the streets so short on water that they're damaging their bodies, but from my own personal experience, drinking more water really does make me feel better in general. Which isn't really surprising, considering how much of our body mass is water. I'd rather have more than I need available to my body than not enough.

      If I make an effort to consume more water throughout the day, I tend to feel less tired, and soreness from athletic activity often seems to go away quicker. A number of years back, I used to do some pretty intense backpacking, and while the stresses that it put on my body were beyond what most people normally experience, drinking tons of water did amazing things to help my body cope. I had much less soreness in my joints, particularly my knees and and ankles on days where I drank a literof water first thing in the morning.

      --

      One time I threw a brick at a duck.

    8. Re:Interesting cans, but quite the scam... by TClevenger · · Score: 1
      When I was recovering from a bad stomach bug, I took the opportunity to change my drinking habits, and switched to water. The caffeine-induced headache lasted a day (which was fine, because I was sore all over from throwing up so much, so I was taking Tylenol anyway.) I find myself sleeping a lot better and waking better now that I'm off caffeine. We'll see what happens next week when I get back on my bike.

      In case you get tired of the taste of water, Aquafina has a line of non-carbonated water with flavors, or you can mix in just a little bit of juice to flavor plain water. Tim

  14. Old news by not+already+in+use · · Score: 5, Funny

    We've had calorie burning coke for a while. Apparently this new product isn't as hard on the nose.

    --
    Similes are like metaphors
  15. No Pain No Gain by decipher_saint · · Score: 2, Funny

    The can weighs over 50 lbs and periodically yells slogans at you.

    "Feel the burn!"

    "Go for it!"

    And soforth.

    --
    crazy dynamite monkey
  16. This is NOT coke. by Anonymous Coward · · Score: 0

    The flavors seem to be Berry, Peach and Green Tea... not cola. So calling it a new coke is like saying that minute maid is coke. Which it isn't. Not even Sprite is Coke. Sorry to bust all of your bubbles.

  17. Hmm, A Negative Energy Drink? by blueZhift · · Score: 1

    As a fan of green tea, I'll certainly give this a shot. But they'd probably better lay off of the calorie burning claims lest they run afoul of the FDA in the US at least. So if Red Bull gives you wings, will this drink burn your handles, (love handles that is)?

    1. Re:Hmm, A Negative Energy Drink? by kfg · · Score: 1

      Red Bull, half the Jolt for twice the price. Why? Because you're stupid.

      KFG

    2. Re:Hmm, A Negative Energy Drink? by Lurker2288 · · Score: 1

      "Safe and efficacious" as an FDA standard applies to drugs--you can't sell sugar pills to people and call them medicine because although they're safe, they don't produce real clinical benefit.

      On the other hand, things like dietary supplements and beverages don't need to be submitted to the FDA for approval; the manufacturer just assumes responsibility for the product being safe, with the FDA stepping in only if there are ill effects.

      So for something like this, I doubt you have to provide any effectiveness data. I suppose you could argue that it's false advertising, but if they have studies (however ill-designed) showing that it does, in fact, burn calories, then they'd probably be covered.

    3. Re:Hmm, A Negative Energy Drink? by ultramk · · Score: 1

      If you like green tea for energy, have you tried white tea? (same plant, just the immature buds, only picked a few days a year.)

      While green tea tastes great, but white tea has (in my limited experimentation anyway) way more energy-boosting power, although it can get really bitter if you over-brew it. My favorite right now is a blend that mixes green and white tea and ginger: brew it up and drink it as iced tea. This stuff is the best-tasting blend I've tried, bar none.

      M-

      --
      You catch enchiladas by picking them up behind the head and holding them underwater until they don't kick anymore -VeGas
  18. RIDE THE SNAKE by Anonymous Coward · · Score: 0

    I'm taking those speed pills of yours, and I'm wearing the vibrating heat beads, and by "Riding your Snake", not only have I lost 65 pounds in four days, but guess what? I found out I'm the Devil! And I will wash over the Earth, and the seas will run red with all the blood of all its sinners! I am reborn! And I've got YOU to thank, Jimmy Tango! http://snltranscripts.jt.org/95/95ttango.phtml

    1. Re:RIDE THE SNAKE by Ingolfke · · Score: 1

      Oh bless you... bless you! I couldn't think of the name of this skit... maybe it's the vibrating heat bead suit I'm wearing. Anyway, because of you I was able to find ride the snake.">this on YouTube and laugh so hard (silently since I'm at work) that I wept. Sweet sweet tears.

  19. Artifacts from the future by Syncroswitch · · Score: 1

    This proves it, Wired magazine really does find artifacts from the future
    (see pg 176 Wired 14.8)
    I can't wait for someone to invent al the other stuff they've found!

  20. Water by Anonymous Coward · · Score: 0

    Even if the claims are true, this new softdrink would burn only a few calories more than a glass of cold water.

  21. Who would want to drink Richard Simmons? by krell · · Score: 1

    "The can weighs over 50 lbs and periodically yells slogans at you. "Feel the burn!" "Go for it!" And soforth."

    ugh.

    --
    Where were you when the voynix came?
  22. Lean to normal weight range? by devnullkac · · Score: 1
    healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60 - 100 calories.

    Looks like the only thing they know it does is cause people who are already too thin to get thinner.

    --
    What do you mean they cut the power? How can they cut the power, man? They're animals!
  23. It's not rocket science... by Nereus · · Score: 1

    Put it in a 20lb can and voila! you burn calories with every swig!

  24. does not have to be bogus... by Vario · · Score: 2, Informative

    Even without a PhD in physiology I would agree that it burns extra calories. This is however not so hard to achieve, so why should it be a marketing lie?
    You are certainly right that you have to burn more calories than you consume but why should there be no "magic" thing that increases the amount of burned calories without having so much calories itself? I think this is exactly what is happening here. Lets say the drink contains 50 calories, increases your metabolism to burn 20 extra calories per hour through caffeine, green tea or something else. After three hours this drink has the claimed "negative calorie effect".

  25. celery by wired_LAIN · · Score: 1

    is supposed to burn more calories than it contains, so would be a "calorie burning food" but this is a drink, so... is it supposed to increase your metabolism or something?

    --
    It is better to light one candle than to curse the darkness.
  26. Sept of course everyone who reviewed their claims by falcon5768 · · Score: 4, Informative
    Already said a week ago it was bogus and they had faulty studies proving their claim.

    http://www.gizmodo.com/gadgets/gadgets/enviga-fat- burning-tea-snake-oil-scam-just-as-you-predicted-2 08488.php

    Maybe if you got a few more editors there, you would have known that every other news site on the face of the internet reported AND debunked the claims over a week ago.

    --

    "Slashdot, where telling the truth is overrated but lying is insightful."

  27. Vista Schedule? by yoda-dono · · Score: 1

    A limited November release followed by a full January 2007 release sounds pretty close to Vista's schedule. Hopefully this won't suck as badly.

  28. Um.. by bigattichouse · · Score: 1

    I drink green tea - sometimes with milk! Much cheaper.

    --
    meh
    1. Re:Um.. by geekoid · · Score: 1

      you put milk in your tea?
      how uncivilized.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:Um.. by bigattichouse · · Score: 1

      Masala Chai - milk and sugar.

      --
      meh
  29. Reminds me... by justinbach · · Score: 1

    ...of this article from a few months ago, and seems to warrant little more credibility.

    --
    I left my wallet in El Sigundo!
  30. Just like the DHEA scam by smooth+wombat · · Score: 4, Informative

    Funny how, as others have mentioned, one can never get a copy of any of the supposed studies which 'prove' whatever it is the product claims. Like Kevn Trudeau and his scam or the now discredited DHEA claim, this too will be shown to be a false promise of getting something for nothing.

    --
    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
    1. Re:Just like the DHEA scam by maxume · · Score: 1

      Careful, comparing anything more than rotting pond scum to Kevin Trudeau borders on libel.

      --
      Nerd rage is the funniest rage.
    2. Re:Just like the DHEA scam by 10seconds · · Score: 2, Informative

      Here is your study:

      Efficacy of a green tea extract rich in catechin polyphenols and caffeine in increasing 24-h energy expenditure and fat oxidation in humans

      From the abstract: "Conclusions: Green tea has thermogenic properties and promotes fat oxidation beyond that explained by its caffeine content per se. The green tea extract may play a role in the control of body composition via sympathetic activation of thermogenesis, fat oxidation, or both."

    3. Re:Just like the DHEA scam by smooth+wombat · · Score: 1
      Not to sound like a creationist but nowhere in that entire article (yes, I read the whole thing) did it say that green was proven to produce the effects shown. In fact, in the line you site, the words 'may play a role' are used, not 'has been shown'.


      Further, at the end of the article it is said, 'has the potential to influence body weight and body composition'. . .

      On top of which, the method they used to pursue the study is not the same as that which Coke is using. In the study they used 2 capsules of green tea extract per meal. That amount is far more than one would get from drinking three cans of Coke per day (which is what Coke recommends).

      And one final comment. If you read the article it is specifically stated that: the amount of caffeine consumed during treatment with the green tea extract may have reached the critical dose, which, although ineffective by itself, may have enabled a synergistic interaction with other bioactive ingredients in the green tea extract to promote catecholamine-induced thermogenesis and fat oxidation.

      In other words, the various ingredients of the green tea extract, when combined with the caffeine, produced the results. It was not the green tea itself which did the work.

      Sorry, I still stand by original statement that this green tea nonsense is still a scam. This isn't to say that drinking green tea isn't good for you, it's just not this miracle drink that the marketers are claiming it to be.

      --
      We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
  31. Diet Coke already does it by kogus · · Score: 1

    Drinking any cold drink lowers your body temperature, thus burning a few calories in the process. Thus any cold drink which itself has zero calories (such as cold water or any diet soda) effectively has "negative" calories, albeit just a few. Reference: http://health.howstuffworks.com/question447.htm/

    --
    A government big enough to give you everything you want is big enough to take away everything you have.
  32. Marketing 101 by Kadin2048 · · Score: 1

    It looks to be a spoonerism away from "vagina".

    Well, yeah -- and who wouldn't want to buy one of those?

    --
    "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
  33. Coca-Cola already offers a burn calories drink by gurps_npc · · Score: 5, Interesting
    It is called ice cold Dasani (Dasani is Coca-Cola's bottled water).

    If it is ice cold then your body must burn calories to warm it up to 98.2 F / or 36.8 C (the REAL average human body temperature - 98.6 is what you get when you round 36.8C upto 37C then convert Farenhiet).

    One calorie (phyics) will raise one gram of water one degree. 454 grams = 16 ounces. So to raise 16 ounces of ice cold water from 0.8 C to 36.8 takes 36*454= 16,344 calories. But please note when talking about food, what we call a calorie is actually what a physicist calls a KILOcalorie, so we do the conversion and:

    Drinking one nearly ice cold water 16 ounce bottle of water will burn about 16 calories.

    --
    excitingthingstodo.blogspot.com
    1. Re:Coca-Cola already offers a burn calories drink by SteveFoerster · · Score: 1

      The Diet Pepsi Slurpee suggestion sounded yummier.

      --
      Space game using normal deck of cards: http://BattleCards.org
  34. The REAL Question by Goblez · · Score: 1

    Does it taste right when mixed (with liqour)? If so, I think I have my new workout plan!

    --
    - Kal`Goblez
  35. Such a farce by Solr_Flare · · Score: 1

    Basically, they say if you drink 3 of these a day and get some mild exercise you will burn x number of calories. When, in truth, drinking a current zero calorie beverage and getting the same amount of exercise will give you an almost equivilant result, and it will be $1 cheaper per can.

    --
    You are who you are, let no one tell you different. But, never close your mind to a new point of view.
  36. 20 calories per hour? by Petersko · · Score: 1

    Lets say the drink contains 50 calories, increases your metabolism to burn 20 extra calories per hour through caffeine, green tea or something else."

    I'm assuming that you threw 20 calories per hour out there without really thinking through the implication. That would be 480 calories per day, or the equivalent of 45 minutes of cardio for many people... all by drinking a can of pop.

    Even heart-hammering, ephedrine-based monsters used by bodybuilders can't claim that kind of result. All you'd do is sit around, twitch, and sweat all day.

    1. Re:20 calories per hour? by feepness · · Score: 1

      All you'd do is sit around, twitch, and sweat all day.

      Cool! I do that already!

  37. Maybe by the+Gray+Mouser · · Score: 1

    It comes in a very heavy can.

  38. lacquer by Jeremi · · Score: 1

    The secret ingredient is furniture varnish. When you drink it, the varnish coats your intestines with an impermeable layer of lacquer that prevents any nutrients from entering your bloodstream for the next 72 hours. The result: eat anything you like, everything will have "zero calories"! (Side effects may include projectile diarrhea and starvation)

    --


    I don't care if it's 90,000 hectares. That lake was not my doing.
  39. Not a crazy idea by Anonymous Coward · · Score: 0

    I honestly don't know if this drink does what it claims or true or not, but I find it amusing that so many people here find the idea of a drink that causes you to burn more calories than the drink provides to be outlandish. It's not at all. A glass of cold water does the exact same thing. Water has 0 Calories and if it's cold then your body burns calories to generate heat to warm the core of your body back up. Thus, cold water is a calorie burning beverage. This really isn't a crazy idea people. But, again, I don't know if this drink does the same thing or not, I'm just commenting on the other comments.

  40. That was fast... by Anonymous Coward · · Score: 1, Informative

    Wired had a similar product featured in "Found: Artifacts from the future" back in August. This is probably the fastest time between Wired imagining a product and it actually hitting the market.

    http://www.wired.com/wired/archive/14.08/images/fo und.jpg

  41. Ive seen this before...... by stfvon007 · · Score: 3, Interesting

    Every month in wired there's an "found: artifacts from the future" picture. a few months ago it featured a soft drink product with negative calories.

    Also there is a food already available that for all intents and purposes contains negative calories: Celery

    --
    All misspellings and grammatical errors in the above post are intentional and part of my artistic expression.
    1. Re:Ive seen this before...... by IcyNeko · · Score: 4, Funny

      This is a violation of the Starfleet Temporal Prime Directive. You aren't supposed to be talking about future artifacts.

    2. Re:Ive seen this before...... by CrackedButter · · Score: 1

      Celery containing negative calories is a common misconception. You cannot create a deficit, the human digestive system will extract as much as it can from that stick.

    3. Re:Ive seen this before...... by silentounce · · Score: 1

      I've seen this before, too, in the original coke, they should go back to that recipe. It's much more efficient at burning calories.

      --
      There are many tongues to talk, and but few heads to think. -Victor Hugo
    4. Re:Ive seen this before...... by compro01 · · Score: 1

      Celery containing negative calories is a common misconception. You cannot create a deficit, the human digestive system will extract as much as it can from that stick.

      no one is saying that celery truly has negative calories, but it has an effectively negative amount of calories, as you use more energy eating and digesting it than you get out of it, thus negitive ammount of calories gained.

      --
      upon the advice of my lawyer, i have no sig at this time
    5. Re:Ive seen this before...... by Anonymous Coward · · Score: 0

      No, it isn't. The metabolic uplift is noise compared to the appetite-suppressing effects of the cocaine.

      Caffeine is also a (milder) appetite suppressant.

      This leads to smaller portions and skipped meals. These reductions in food energy intake dwarf the increase in energy expenditure. (600 or more kcal/d vs at most 100kcal/day)

  42. 17:1 Water to Coke ratio required by Kadin2048 · · Score: 1

    Just for reference, in the linked article they estimate that drinking an ice-cold (0 deg C), 16-oz glass of water "burns" about 17 Calories due to the energy required to heat it up to body temperature.

    So as long as you wash down that 200 Calorie can of Coke with twelve glasses of ice water (and it really has to be borderline freezing -- no cheating!), you'll be running a net energy deficit.

    I'm waiting for someone to recommend just turning the temperature in your house down and walking around naked as a form of exercise. What, shivering isn't aerobic?

    --
    "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
  43. Next up: Lose weight with the Oreo's Plan! by sizzzzlerz · · Score: 1

    or The KFC 30 days to lower cholesterol program. What frickin' BS!

  44. MMM-mmm by Eugene_a · · Score: 1

    I'm sure it'll be both nutritious and delicious (note the sarcasm).

  45. Dear Coca Cola by pandrijeczko · · Score: 3, Funny
    If I may correct your advertising for one moment:

    1. Coca Cola delivery trucks are not, to my knowledge, equipped with Tesla-coil like devices capable of illuminating light bulbs by some kind of electrical induction the moment that they drive past them - even during the Christmas holiday period.

    2. Having performed an experiment with a dead goldfish and a can of Coke, I can confirm that it indeed does not, as you so like to state, "add life".

    3. I just wondered how the "Teaching The World To Sing" campaign is getting on since the heady days of the 70s? I realise that this vast undertaking will take a long time to complete but could I ask that you bump Britney Spears up the list a bit?

    Having said all that, I'm afraid I must ask that you prepare yourselves for something of a shock - after many years of analysis and experimentation I'm afraid I have to conclude that you product is nothing more than a fizzy drink.

    Kind Regards

    A. Consumer

    --
    Gentoo Linux - another day, another USE flag.
    1. Re:Dear Coca Cola by Stickney · · Score: 1

      "1. Coca Cola delivery trucks are not, to my knowledge, equipped with Tesla-coil like devices capable of illuminating light bulbs by some kind of electrical induction the moment that they drive past them - even during the Christmas holiday period."

      I thought that was the Budweiser train? Oh, wait, it just carries billions of space-freezers and shallow women.

      --
      ...the right of the people to keep and bear arms, shall not be infringed.
  46. Or even better - Diet Pepsi Slurpee by alispguru · · Score: 4, Interesting

    Diet Pepsi Slurpees have been out for about three years now. A 32-ounce drink has essentially zero calories, and since it's mostly ice, it should take about 100 calories to drink one:

    900 grams of Slurpee * 80 cal/g (to melt the ice to 0 celsius) = 72000

    900 grams of Slurpee * 1 cal/g/degree * 37 degrees (to raise the fluid to body heat) = 33596

    total 105596 calories or 105 Kcal (the food calorie)

    --

    To a Lisp hacker, XML is S-expressions in drag.
    1. Re:Or even better - Diet Pepsi Slurpee by gurps_npc · · Score: 2, Informative
      Your numbers assume someone eats the ice whole and exert the energy to melt the ice as well as to heat the ice. That seems a bit wierd to me. I bet most of the conversion from ice to melted water happens outside the body.

      When drinking cold water, it takes approximately 1 nutritional calorie to heat 1 ounce of water from just above the melting point of ice to body temperature.

      1 calorie per gram per degree, moveing from 0.8C to 36.8C takes 36 degrees, about 28 grams/ounce = 36*28 = 1008, /1000 to get the nutrional calories = approximately 1 calorie to heat 1 ounce of just melted water to body temperature. I rounded a bit, but just melted could be heated a bit more, so it is near the correct number.

      So for a 32 ounce drink, you only burn about 32 calories, not 105.

      --
      excitingthingstodo.blogspot.com
  47. Too bad by tommasz · · Score: 1

    Too bad it's bogus. You probably can burn calories while drinking this, provided you're running a marathon at the time, but even when the Coke PR flack was on NBC's Today, she was careful not to say definitively that it did.

    But wouldn't it be cool if it did?

  48. With a title like that, I expected... by dpbsmith · · Score: 1

    ...an article on coal gasification or something like that. By the way, how many calories do you get by burning coke?

  49. Celsius has cola by kherr · · Score: 1

    Celsius (warning, PR link) is the same idea, is already on the market and has a cola flavor. I've yet to locate some, but I do get tired of berry-flavored drinks. No idea how good Celsius is or Enviga will be, but that's what taste tests are for.

    1. Re:Celsius has cola by FishWithAHammer · · Score: 1

      It's good. Really, really good. I've had the lemon-lime (tastes pretty much like lemon juice), cola (good), orange (acidy, but good), berry (REALLY good), and ginger ale (meh). The caffeine kick is insane. If you want to buy a case, a buddy of mine is a distributor for the stuff, could get a decent price. Mail me if you care to.

      --
      "You can either have software quality or you can have pointer arithmetic, but you cannot have both at the same time."
  50. The REAL reason it burns calories. by shoolz · · Score: 1

    The Coke site says that you'll need to drink three cans in order to burn between 60 and 100 calories.

    A male weighing about 180 pounds burns off about 60 calories with 15 minutes of mild walking activity.

    Hmm... that sounds like about the time it takes to make 3 trips to the drink machine, doesn't it?

    1. Re:The REAL reason it burns calories. by mozkill · · Score: 1

      great observation I think. i think you are right. its far more likely that they are just developing a 0 calorie drink... he wait! dont they already have that?

      --

      -- Betting on the survival of the media industry is a serious risk. I advise investing elsewhere.
  51. And the sweetener is? by rs79 · · Score: 2, Interesting

    I take it there's no sugar in this crap. I assume it's got Aspartame in it. This meands migraine sufferes and epileptics cant drink it.

    When diet coke came out I drank a bunch. And had a seizure. "But I'm not epileptic" says I. "You are now" says the doctor. "Aspartame is well known to aggrivate epilepsy and migrains but they wat they pushed Aspartame through the FDA was unsusual and we didn't find out till later. There will be no warning labels".

    It used to be you could look for the pink Nutra-Sweet (sic) swirl but that's gone and now you have to be really careful this crap is in everything from most gum to nearly all soft drinks whether they say diet or not: case i point that new coffee/coke drik coke makes. Sugar ana Aspartame.

    Enough already.

    --
    Need Mercedes parts ?
    1. Re:And the sweetener is? by Vancorps · · Score: 1

      It's a shame considering things like agave nectar make great sweeteners and so does real sugar for that matter. The corn lobbyists really screwed over the health of an entire country which just hit 300 million so cheers to them!

      I think everyone would be better off without corn syrup in their daily lives.

    2. Re:And the sweetener is? by PRMan · · Score: 1

      As a migraine sufferer, I can vouch for this.

      Then again, it's not like Aspartame is actually food in any sense (your body cannot break it down), so it's not surprising if it causes damage.

      Also, when heated or left on the shelf for a long time, it turns into formaldehyde, which you probably shouldn't be drinking.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    3. Re:And the sweetener is? by Aero · · Score: 2, Informative

      You may not see the NutraSweet logo anymore, but look for the PHENYLKETONURICS: CONTAINS PHENYLALANINE warning in fairly bold letters near the ingredients list. It's required (in the US) to be hard to miss, and it's a sure indicator of aspartame, provided that you take the five seconds to pick up the package and turn it over. But that's better than the 30 seconds it may take to squint your way through the ingredients list.

      --
      We can believe in you for 3 minutes, but beyond that, even the King of All Cosmos can't be expected to wait.
    4. Re:And the sweetener is? by jedidiah · · Score: 1

      Corn syrup is cheaper (for whatever reason).

      That's all there is to it.

      The corn lobbyists didn't do anything to the health of the country. Americans put up with far too much crap with their food and have generally poor taste. This leads to bland foods with sugar added because the source produce is mostly rancid.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    5. Re:And the sweetener is? by Vancorps · · Score: 1

      Corn syrup is only cheaper because we aren't growing as much sugar cane as we could or should. The corn lobbyists are the ones that made corn a principle crop and you can blame them for high fructose corn syrup being in practically everything as they artificially keep the price of sugar cane high. Everywhere else in the world sugar cane is cheaper than corn, hell, Brazil bases a large portion of their energy policy on it.

    6. Re:And the sweetener is? by Akaihiryuu · · Score: 1

      Yeah, that's pretty hard to miss, I look for it as well...I won't touch anything with that stuff in it. Phenylalanine is the actual name of the chemical, Nutrasweet is the main brand name, and Aspartame is the generic name. Once you know that these are all the same thing (phenylalanine), you can just look for that. The mom of one of my friends is violently allergic to the stuff...one sip of diet anything with nutrasweet in it will put her in the hospital (anaphylactic shock). And yes, phenylalanine breaks down into formaldehyde at 80F. Human body temperature is around 98F.

    7. Re:And the sweetener is? by jandrese · · Score: 1

      If you can figure out a way to get sugarcane to grow in the flyover states, I bet you could convince a lot of people to switch to cane sugar. The corn lobby may have helped, but a bigger reason for our preference towards corn sugar is that it can be grown in great quantities in the country instead of imported from Carribean countries.

      --

      I read the internet for the articles.
    8. Re:And the sweetener is? by zippthorne · · Score: 1

      corn syrup is cheaper for a variety of reasons, one of which is the shortsightedness of the sugar lobby, and congress' desire to annex hawaii. But all sugars are not equal. (ba dum.. no sugars are "equal(TM)" which is aspartame, i believe) Seriously though, different sugars have varying amounts of "sweetness," and corn syrup isn't really all that sweet: you need more calories of the stuff to achieve the desired effect.

      --
      Can you be Even More Awesome?!
    9. Re:And the sweetener is? by dfghjk · · Score: 1

      real sugar is terrible for you. there's no difference between it and high fructose corn syrup.

    10. Re:And the sweetener is? by theredmenace · · Score: 1

      My mother is a migrane sufferer, and once got a promising new drug which was to be injected at the first signs of a migrane. When she tried it, she had the worst one shes ever had.

      Guess what one of the ingredients was?

    11. Re:And the sweetener is? by Wdomburg · · Score: 2, Informative

      Not quite. Phenylalanine is an essential amino acid that happens to be one component of aspartame. Almost all protein rich foods contain a fair amount of it. People with PKU typically need to cut out meat, fish, poulty, milk, eggs, cheese, legumes, nuts and so forth - not just aspartame.

      And no, phenylanine does not break down to methanol. Aspartame is a methyl ester of two amino acids (phenylalanine and aspartic acid). This can hydrolize to methanol, which is then metabolized into a trace amount of methanol. Though this sounds scary, the amount release is far below toxic levels, and in fact you get far more exposure from drinking a glass of many common juices than you do from diet soda.

      Also, the temperature aspartame breaks down is not simple 80dF. It actually varies by pH levels; at nuetral levels it doesn't break down until 86dC (or about 187dF).

    12. Re:And the sweetener is? by nelsonal · · Score: 1

      You don't have to grow it all here. Sugar is expensive because congress only lets people import a small amount. Exhibit A--the world price of sugar http://www.futuresource.com/quotes/quotes.jsp?s=SB in cents per pound Exhibit B--the US price of sugar http://www.futuresource.com/quotes/quotes.jsp?s=SE Corn Syrup costs somewhere inbetween those two amounts, which is why Coke tastes different (I'd say better) if you drink it outside this fine nation.

      --
      Degaussing scares the bad magnetism out of the monitor and fills it with good karma.
    13. Re:And the sweetener is? by reverseengineer · · Score: 3, Informative
      Aspartame is more than just phenylalanine. It gets its name from being aspartyl-phenylalanine-1-methyl ester. Aspartic acid and phenylalanine are both amino acids, and are both naturally found in the human body. Phenylalanine cannot be synthesized de novo by humans, however, so it must come from dietary sources. The major role it plays in the human body is conversion to the amino acid tyrosine, from which a very wide variety of biological substances are generated, particularly neurotransmitters like dopamine and adrenaline.

      Some people, however, have the condition phenylketonuria (PKU), an inability to convert phenylalanine into tyrosine. For them, tyrosine becomes essential in the diet, and consumption of phenylalanine becomes dangerous, because phenylalanine and its breakdown products will accumulate, which can damage the brain (hence the warning on diet soda cans).

      Also of interest in the aspartame molecule is the methyl ester on the end- in the presence of heat and acid or base, the ester bond breaks to form methanol. The enzyme that begins the process of alcohol metabolism, alcohol dehydrogenase, cannot distinguish between methanol and ethanol, and so it oxidizes methanol to methanal, better known as formaldehyde. Two things to keep in mind about this process: there are other natural human metabolic processes that also produce methanol, and aspartame is 180 times sweeter than sugar, so there is not very much at all in diet soda. For some people, the health effects of aspartame are certainly real, and they should avoid it- in my personal case, though, I consider sugar to be more dangerous in the long run.

      --
      "FDA staff reviewers expressed concern about the number of patients who were left out of the study because they died."
    14. Re:And the sweetener is? by Scrameustache · · Score: 1

      The corn lobbyists didn't do anything to the health of the country.

      Are you really sure about that?
      If they use their lobby to circumvent the intent of a regulatory body designed to protect people's health, they did something to the health of those the agency is supposed to protect.

      Unfortunatly, the FDA is a pawn of lobbyist, aspartame, MSG, countless other poisons pass as "not harmfull" when they shouldn't. The most sesitive (migraines, epilectics) are harmed immediatly, like canaries in a mine, the rest of the population is harmed in the long-term, in a subtle fashion that won't be easily traced back to it's cause: Small doses of poison, over a long period of time.

      --

      You can't take the sky from me...

    15. Re:And the sweetener is? by TNProgrammer · · Score: 1
      Americans put up with far too much crap with their food and have generally poor taste. This leads to bland foods [...]


      Two words: American "cheese"
      What a travesty.
    16. Re:And the sweetener is? by rs79 · · Score: 1

      "but look for the PHENYLKETONURICS: CONTAINS PHENYLALANINE"

      That's US only. Not in Canada.

      --
      Need Mercedes parts ?
    17. Re:And the sweetener is? by toxicity69 · · Score: 1

      You don't really have to be careful. Almost anything that says "Sugar free" contains aspartame. In fact, I'd wager everything labelled that way contains it. Check everything out that you have time to the next time you go to a supermarket or anyplace they sell sweet drinks or food. Your only alternative is stuff not labelled sugar free, however that doesn't mean it will contain sugar, but rather corn syrup. Lesser of two evils I suppose.

    18. Re:And the sweetener is? by nasch · · Score: 1

      Lazy /.er asks, "does Splenda contain aspartame?"

  52. Oh... "Extracts" by The-Bus · · Score: 1

    I thought the cans had a little speaker inside and when you crack it open it says "Run a mile, fatass!"

    --

    Small potatoes make the steak look bigger.

  53. Already does by quizzicus · · Score: 1
    I thought coke users were known to lose weight...

    Oh, you mean that Coke.

  54. Duretics don't burn calories. by Petersko · · Score: 1

    "There has to be some calories lost with its caffeine and diuretic qualities"

    Diuretics do not lead to increased calorie use. Diuretics lead to weight loss through water loss. Caffeine happens to do both.

    1. Re:Duretics don't burn calories. by thehubbell · · Score: 1

      Getting up to go to the bathroom might?

  55. Too bad it slows down your metabolism... by Anonymous Coward · · Score: 0

    Sure the green tea extracts and the caffeine will nominally speed up your metabolism...too bad they neglect to remember that carbonation slows it down.

  56. Energy used in digestion? by bigtrike · · Score: 1

    Doesn't food take energy to digest? If the food takes more energy to digest then it provides you, isn't that a net loss? I'm assuming that humans could not function if digesting anything took a couple hundred calories, which would be the only way you could even have much of an impact by drinking this.

  57. Just snort by jagermeister101 · · Score: 1

    Calorie burning Coke:

    *sniff* go ravin' and dancin' like crazy for about an hour you'll burn about 600-800 calories

  58. Don't forget your Thompson's Teeth! by TheAxeMaster · · Score: 1

    The only teeth strong enough to eat other teeth!

  59. It's an optimum blend.... by ronanbear · · Score: 1

    ... of marketing buzzwords

    --
    the more they over-think the plumbing the easier it is to stop up the pipe
  60. Pepsi's effort by asantir · · Score: 0

    Did anybody notice when something ridiculous like this happens, there's always an Onion story written about it previously? http://www.theonion.com/content/node/37491/

  61. At these prices, the can better be edible by wsanders · · Score: 1

    So this crap costs $1.49 a can. A BigMac has, like 800 calories?

    So you have to drink twelve bucks worth to burn off the effects of a your BigMac while sitting on your ass.

    I'm proud to be an American! We are such clear thinkers!

    --
    Give a man a fish and you have fed him for today. Teach a man to fish, and he'll say "WHERE'S MY FISH, YOU IDIOT?"
  62. Celery... by JoshDM · · Score: 1

    Also there is a food already available that for all intents and purposes contains negative calories: Celery.

    And there's already a soda made from it: Dr. Brown's Cel-Ray. Been featured in a song too.

    1. Re:Celery... by AndyChrist · · Score: 3, Interesting

      I'm pretty sure the negative calories comes from the energy required to break it down so you can metabolize what energy it DOES contain. Squeezing all the juice out kind of defeats the purpose.

    2. Re:Celery... by glenmark · · Score: 1

      And apples.

      --
      *** Quantum Mechanics: The Dreams of Which Stuff is Made ***
  63. tapeworms by twms2h · · Score: 1
    Hi,

    OK, true and in fact at some points in history, tapeworm eggs were used as a means to "diet", although I don't know anyone who would really want to be doing that as the negative health effects are significant. They don't call it parasitism for nothing. :-)
    I seem to remember reading somewhere that tapeworms also had a positive effect. I think it was by stimulating the immune system so other diseases were defeated. Since nobody has these parasites nowadays, these diseases are now more common.

    Of course, since I cannot remember the source, this is mere hearsay....

    twm

    1. Re:tapeworms by BWJones · · Score: 5, Insightful

      Since nobody has these parasites nowadays, these diseases are now more common.

      Tapeworms are *very* common in some areas of the world. For instance, just last week I saw the MRI of a patient with trichinosis. Parasites in the brain are a baaaad thing and not as uncommon as you might think.

      --
      Visit Jonesblog and say hello.
    2. Re:tapeworms by nickos · · Score: 1
      You might be thinking of this:
      This is my personal account of curing my asthma and hayfever by deliberately infesting myself with the intestinal parasite hookworm.
    3. Re:tapeworms by Swanktastic · · Score: 3, Funny

      Parasites in the brain are a baaaad thing and not as uncommon as you might think.

      Around 90% of French have been infected by Toxoplasma gondii, a nasty little parasite that infects the brain and is suspected to cause changes to the host's personality.

      This explains a lot.

      (Disclaimer: some facts may have been omitted to make a joke about the French)

    4. Re:tapeworms by Tavor · · Score: 1

      Ah, but parasites also can have an effect on an entire parts of the world. http://scienceblogs.com/loom/2006/08/01/a_nation_o f_cowards_blame_the.php

      --
      Windows has detected an undetectable error.
    5. Re:tapeworms by Scrameustache · · Score: 1

      Parasites in the brain are a baaaad thing and not as uncommon as you might think.

      Come to think of it, that might explain many of the posts you see at -1. It's a fatal disease, I hope? :)

      --

      You can't take the sky from me...

    6. Re:tapeworms by smellsofbikes · · Score: 1

      >Tapeworms are *very* common in some areas of the world.

      Yeah, like the US. One of my best friends is a medtech in the Denver area, not known for its barrios or ghettos. The other day her lab received a stool sample from someone who was pretty ill, and the tech who was supposed to do the analysis on it promptly fainted when it moved. The patient had more than tapeworms, as it turned out, but it was a hatched egg that had moved.

      by the way, apparently people sold diet pills including tapeworm eggs.

      --
      Nostalgia's not what it used to be.
    7. Re:tapeworms by Servo · · Score: 1

      Before the epidemic they were REALLY assholes.

      --
      A slip of the foot you may soon recover, but a slip of the tongue you may never get over. -Benjamin Franklin
    8. Re:tapeworms by Anonymous Coward · · Score: 0

      Thankfully, recent research has found that most Americans are naturally immune to the Toxoplasma Gondii parasite that infects the human brain.

      In 99% of test subjects, it was found the parasites starved to death shortly after the host was infected.

      (Disclaimer: some facts may have been omitted to make a joke about Americans)

  64. Worms by schnipschnap · · Score: 1
    I would rather say it contains Ascaris eggs :)

    You intensive clod!

  65. Where are the Chinese? by Plutonite · · Score: 1

    Is this not a dirty rumor that is spreading? Somebody should be fined.

  66. Oblig. Steven Wright by hotdiggitydawg · · Score: 1

    "I bought a humidifier and a dehumidifier, then I put them in the same room and let them fight it out"

  67. Wrong, numerous medical studies confirm this by Frangible · · Score: 4, Insightful
    If you're going to debunk someone on medical grounds, can't you at least search PubMed first?

    There have been many, many studies about green tea (which contains a lot of EGCG) and obesity. This data is years old too... EGCG being useful in obesity isn't even news. Magic? Not hardly. Yes, 2,4-DNP is still the king of obesity drugs, but it hasn't been legal since 1930 in humans for a reason.

    There are many ways to fight obesity, upregulating the metabolism is one of them. Decreasing the effeciency of processing/storing food, which results in more calories excreted in feces, is another. (think leptin signalling, hypothalamic setpoint, PPARalpha agonists, Xenical/chitosan... oh and EGCG does this with carbs) Changing behavior underlying emotional eating (low serotonin), food compulsions (neuropeptide Y), or lack of energy/desire to exercise is another. (antidepressants, stimulants) Changing hunger/fed signalling by improving leptin sensitivity/transport, insulin sensitivity, etc makes a difference too. (omega-3 fatty acids, oh and EGCG improves insulin sensitivity...)

    EGCG:
    1. Inhibits fatty acid synthase
    http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=164 04708&query_hl=165&itool=pubmed_DocSum
    http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=166 11078&query_hl=165&itool=pubmed_docsum

    2. Upgrades hypothalamic AMPK to suppress adipogenesis and induce apoptosis of adipocytes
    http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=162 36247&query_hl=165&itool=pubmed_DocSum
    http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=159 76140&query_hl=165&itool=pubmed_DocSum
    3. Increases fat oxidation, metabolism (likely through COMT inhibition and indirect gene expression)
    http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?itoo l=abstractplus&db=pubmed&cmd=Retrieve&dopt=abstrac tplus&list_uids=10584049
    http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?itoo l=abstractplus&db=pubmed&cmd=Retrieve&dopt=abstrac tplus&list_uids=10702779
    http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=157 38931&query_hl=165&itool=pubmed_DocSum
    http://ww

    1. Re:Wrong, numerous medical studies confirm this by BWJones · · Score: 2, Insightful

      Good on you for searching Pubmed and for your mad physiology skills. However, the claim is that this product will help people to burn calories by consuming the beverage. There are lots of studies that can be made looking at hormonal modifications, protein interactions, endocrine signaling and psychological motivations. However, the fundamental argument is that by consuming this drink, you will somehow upregulate metabolism to a point where you will burn more calories than you consume. Where compounds in green tea (EGCG and caffeine) may help one to modulate physiology so that you accumulate less fat and may exercise more, the fundamental issue is that thermodynamics is not wrong. You cannot consume more calories than you burn and expect not to gain weight.

      --
      Visit Jonesblog and say hello.
    2. Re:Wrong, numerous medical studies confirm this by Anonymous Coward · · Score: 0

      Enviga claims to use an extract with 90mg of EGCG per serving, compared to 100-150mg in your typical cup of green tea. Everything you said is spot on, but even if relying on green tea instead of Enviga, you'd have to drink a few cups a day to see a difference.

      90mg of EGCG is likely to have a negligible effect. EGCG is indeed phenomenal for fat loss, but when used towards this end it is usually in the form of an extract with over 98% polyphenols and 45% EGCG, taken up to 2 grams a day, providing roughly 900mg of EGCG, 10 times the amount in one serving of Enviga. I actually take this much every day in addition to a serious diet and exercise regimine, and while the GT extract helps, it's no magic bullet. At 900mg of EGCG I feel noticeably warmer, but I cannot imagine noticing any change in my base metabolism with 90mg of the stuff in a soft drink, especially if it is being sweetened with aspartame which has been shown to have negative long term effects on metabolism.

      So Coke can claim technically that their drink burns more calories than it contributes (assuming it's artificially sweetened), but it's also very unlikely to make any noticeable contributions towards one's body composition.

    3. Re:Wrong, numerous medical studies confirm this by Frangible · · Score: 2, Informative
      This drink has 0 calories, and provides modest thermogenesis (and perhaps other effects not immediately measurable) of 33 calories per drink in the Coke funded study. Other studies have shown about a 10% increase in metabolism for moderate consumption of "real" green tea.

      It well fits within thermodynamics. Caffeine causes lipolysis of adipose tissue, and increased cAMP levels within cells via adenosine antagonism and phosphordiatese inhibition. EGCG, among other things, is also a COMT inhibitor, preventing the breakdown of epinephrine and norepinephrine to a limited extent. Epi and NE act on alpha and beta adrenergic receptors in a synergistic fashion with the effects of caffeine to increase the rate at which mitochondria use energy. This is shown in CO2 breath analysis and temperature measurements, as well as long term studies of weight loss. So yes, quite literally, the person runs a little hotter.

      And you can expect to consume more calories than you burn and not gain weight, to a certain extent. Carbohydrates are absorbed with less than 50% efficiency, and the body is very reluctant to metabolize protein at all. And here is where another property of EGCG comes in-- it interferes with an enzyme involved in carbohydrate digestion, and further lowers the efficiency of which you metabolize carbohydrates. To a significant degree? No, not really, but it's a few less calories.

      The human body is a very complex, dynamic system. Only at the mitochondrial level does thermodynamics make sense. Psychological eating factors, nutrient partitioning, storage, excretion, and absorption all play major roles.

      Again, this drink does in fact burn calories. Hell, ice water burns calories. In neither case though, is it a significant amount of calories.

  68. Drinking cold water makes you burn calories by tizan · · Score: 2, Insightful

    Any liquid that have less calories that is needed to bring its temperature to body temperature can be considered ...calorie burning... is it a significant amount of calories ? no Ah marketing... anybody willing to advertise cold water as calorie burning ?

  69. Also worth noting... by inviolet · · Score: 1

    Faster metabolism = faster aging.

    The life-extension successes found with mice and rats all consisted of slowing down the metabolism, causing the little critters to triple their lifespans, at the risk of hypothermia if caught unprotected in a cold room.

    So yeah, metabolic boosters will let you eat more for a given level of exercise, but they are aging your body in innumerable minor ways. Google for "eat less live more" for the same data I am speaking from.

    I am a libertarian and a serious post-Objectivist, but I will admit that corporations are sociopaths: they simply maximize profits, with all else held secondary. Every individual employee of Coca-Cola might say 'I would never touch the stuff, no freaking way', and yet the incentive structure (stockholders, promotions, and the like) cause the overall organization to still vigorously and cheerfully produce and promote the product.

    --
    FATMOUSE + YOU = FATMOUSE
    1. Re:Also worth noting... by ErikZ · · Score: 1

      Great. That's how I want to spend the next hundred years. Very, very hungry.

      --
      Democrats or Republicans. They are both taking us to the same place and they are not afraid of us anymore.
    2. Re:Also worth noting... by dfghjk · · Score: 1

      I performed the google search you suggested and not one of the 6 or so links I followed supported your assertion. All the articles discussed the potential benefits of a calorie restricted diet, yet not one associated faster metabolism with increased aging. In fact, one of the articles suggested that the accumulation of fats in specific cells was the cause while another noted that cause and effect were not understood.

  70. To Burn Calories by ackthpt · · Score: 1

    Every month in wired there's an "found: artifacts from the future" picture. a few months ago it featured a soft drink product with negative calories.

    Drink cold water. Your body will burn calories to keep you warm. For that matter, these fad-ists should just go soak their heads in a bucket of cold water.

    Also there is a food already available that for all intents and purposes contains negative calories: Celery

    Mushrooms, too, IIRC. Love the taste of celery in soup, particularly the green leafy bits. :9

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:To Burn Calories by nullChris · · Score: 1

      True, but it is a very, very, very small amount that it burns. Calorie vs calorie is a few orders of magnitude difference.

  71. Restraints by Eternauta3k · · Score: 1
    No word on the ammount of caffeine per milligram
    Will I have to be restrained after drinking it to stop the seizures from killing me?
    --
    Yeah. Would you choose a neurosurgeon who pokes around people's brains in his spare time? I wouldn't.
  72. Actually, Diet soda correlated with weight gain by Anonymous Coward · · Score: 0

    As far as I know, there has never been a study that shows that Diet soda leads to weight loss.

    But the opposite has been shown.

    http://www.webmd.com/content/article/107/108476.ht m

  73. Also by Sycraft-fu · · Score: 1

    Unless I greatly misunderstand the M.O. of a tapeworm, the reason you lose weight is because the tapeworm is eating your food. So the net effect is the same thing, you are taking in less calories. It's just rather than actually having to eat less, you feed some of them to a worm.

  74. The Old Way Is Best by ThePuceGuardian · · Score: 1
    With all the caffeine (And cola nut extract!), the original formula would probably help you lose weight faster.

    And hair. And teeth. And skin tone. And vitals, if you kept at it long enough..

  75. Flatulence by Brown+Eggs · · Score: 3, Funny

    I don't know about the rest of you, but my farts already smell like bakery fresh cinnamon rolls

    1. Re:Flatulence by Anonymous Coward · · Score: 1, Funny
      I don't know about the rest of you, but my farts already smell like bakery fresh cinnamon rolls

      Remind me not to shop at your bakery.
  76. Longer races == more calories by benhocking · · Score: 1
    As a reference, the race I ran last week I burned the equivalent of 3 snickers bars.

    A week from Sunday I'm running in the Marine Corps Marathon. At my weight/speed, that's about 3700 calories or 14 regular Snickers (51 fun-size Snickers). Of course, when I finish the race, I'm not really in a Snickers kind of mood. I'm always in the mood for oranges. Don't know why, though.

    --
    Ben Hocking
    Need a professional organizer?
    1. Re:Longer races == more calories by Son.Of.Dad · · Score: 0

      I ran "The People's Marathon" in '99. Good race. Great eye candy too.

      Semper Fi!

      The worst part of the whole race for me was the peninsula around some bleeding park. The temp dropped approximately 10 degrees (F) as we hit that park and if I recall correctly, it was also near mile 18 or so, which is where I hit "The Wall".

      All in all, that's a fun race, and one helluva-way to burn some calories.

      Marine Corps Marathon, 1999. My first and last marathon.

      --
      If at first you don't succeed, try, try again. Then quit. No use being a damn fool about it.
  77. I Object to Your Statement by woztheproblem · · Score: 1

    The Bowflex actually works.

  78. What does it do to the bones? by AxelBoldt · · Score: 4, Interesting

    Drinking coke is associated with lower bone density in women. So if you don't like the prosprect of brittle bones in old age (osteoporosis), you may want to drink something else.

    1. Re:What does it do to the bones? by An+Onerous+Coward · · Score: 1

      I recommend succulent carrot juice.

      http://scholar.google.com/scholar?hl=en&q=osteopor osis+vegetarian&spell=1

      I am a vegetarian shill.

      --

      You want the truthiness? You can't handle the truthiness!

    2. Re:What does it do to the bones? by Beardo+the+Bearded · · Score: 1

      Don't be too quick to chug those carrots.

      http://www.cbc.ca/consumer/story/2006/10/13/carrot -botulism.html

      Of course, if you're paralyzed or dead, you will lose some weight pretty quickly.

      (I've been a vegetarian since 2000.)

      --

      ---
      ECHELON is a government program to find words like bomb, jihad, plutonium, assassinate, and anarchy.
    3. Re:What does it do to the bones? by Anonymous Coward · · Score: 0

      If you read TFA, the drink isn't coke, but carbonated green tea with added caffeine and calcium, it is just being made by Coca-Cola in partnership with Nestle. So that study is completely irrelevant.

  79. Triple entendre. by Tired_Blood · · Score: 1
    We've had calorie burning coke for a while. Apparently this new product isn't as hard on the nose.
    People have been burning coke for a few centuries. That it's being done for you by someone named 'calorie' (a typo of Valorie?) should be irrelevant.
    --
    This is not my sig.
  80. Mod Parent UP! by Anonymous Coward · · Score: 0

    I work in a pharmacology department and several people here look at at EGCs so I was positive this guy was, at best, dramatically over-simplifying. A simple compound that reduces caloric absorption from food was the first thing that came to mind. Thank you for taking the time to PubMed it all and provide a great summary.

  81. Diet soda - weight gain by Anonymous Coward · · Score: 1, Interesting

    http://www.webmd.com/content/article/107/108476.ht m

    Diet soda is more about marketing.

    Switching to chemical drinks or chemical food will not magically make you loose weight. If it did, you should be alarmed.

    If your body/mind craves sugar/fat, and you give it fake sugar or fake fat, not only will it taste bad, but your body/mind will find other foods to make up for the false foods.

    Moderation would be the key thing to learn. If you switch to diet soda, and then find your self up-sizing to the half-gallon diet soda, then obviously you have not figured out moderation.

    I don't know if this new drink is just the latest fake food from coke, but I am pretty sure it's not going to magically make skinny people.

  82. Caffeine Shakes by thenetbox · · Score: 1

    The caffeine shakes that you get after drinking this will be the exercise that will cause you to lose the weight.

  83. High Fructose Corn Syrup by NineNine · · Score: 1

    As long as it's primary ingredient is still High Fructose Corn Syrup, it'll still make you a fat ass. That's all there is to it. That shit is the bane of modern processed food.

  84. Sounds like GitS by CCFreak2K · · Score: 1

    Some of the comments of this article mirror the GitS:SAC episode plotline last night on adult swim (yes, I watch it, if only for Futurama, Family Guy, Ghost in the Shell and others). Someone from some nanomachine company (didn't catch who he was and what he did) was kidnapped again by the laughing man and was questioned as to why he didn't keep his promise after 6 years (the promise was to issue a press release saying that the nanomachines didn't do what they outlined in the patent they submitted).

    --
    "Beware of he who would deny you access to information, for in his heart he dreams himself your master."
  85. I have something like this on my desk right now by foamrotreturns · · Score: 1

    It's called coffee with artificial sweetener and non-dairy creamer. It's pretty revolutionary.

  86. Actually, it does make you lose weight! by pandrijeczko · · Score: 1
    You drink gallons of the stuff, all your teeth fall out so you can't chew food any longer...

    And I would know because I'm British and you Americans just need to *look* at our teeth!

    --
    Gentoo Linux - another day, another USE flag.
  87. This will be my third time by benhocking · · Score: 1

    I ran the Marine Corps Marathon in '03 (4:39) and '04 (4:06). After the first one, my first thought was that I'm never running another marathon. Then I found out my time and realized that Oprah ran it faster than I did. Couldn't go down like that. This year, I'm hoping to beat W's PR (3:44).

    Speaking of "Semper Fi", I once heard someone read aloud "Semper Fi, Dough or Dee". Think about it, it'll come to you. :)

    --
    Ben Hocking
    Need a professional organizer?
  88. slashvert by rbochan · · Score: 1

    Otherwise known as a slashvert.

    Just like this one from a while back (also posted by Taco), it's nothing but links to press releases on the Coca-Cola site.

    Hey Taco... didn't you get your car from them yet?

    --
    ...Rob
    The American Dream isn't an SUV and a house in the suburbs; it's Don't Tread On Me.
    1. Re:slashvert by emcmanus · · Score: 1

      Something tells me Slashdot isn't the target market for diet products.

  89. Well, aren't you a walking argument against.... by chaboud · · Score: 4, Insightful

    ...post-graduate work?

    First off, your sentence is broken because you inserted "obtained" recklessly. Secondly, your position disagrees with Snopes.

    Thirdly, your use of the thermic effect of food is a bit wonky. 10% is, first off, an average estimate. Protein can cost you as much as 30%. Fat costs you very little. Secondly, TEF describes how many calories you will spend consuming the food in question. Conversely, it can be used to calculate how many calories of a given type of food one would need to recover from expenditure. What a bomb calorimeter gets from food is clearly not the same as what a human body gets from it. There are plenty of things that humans can eat that cannot sustain them calorically. Just ask Metamucil...

    Fourthly (never had to go that far before), just think about it:

    Even drinking cold water causes you to burn calories. Your body ends up doing the work to bring the water up to body temperature. How would digesting a highly fibrous water-stalk not take effort?

    Yes, celery has a few digestible kcals per stalk, but you more than outstrip that in digestion. Will those extra burned calories make a marked difference? God no, but you're still on the wrong side of the argument. Whipping out your PhD just shows how much trouble you are having defending your position. I certainly hope I never need any of your work. To be considered right in an argument, it helps to actually be right. I don't have a PhD, but if the point of getting one is to have something to wave around when you're clearly wrong, I think I'll pass.

    1. Re:Well, aren't you a walking argument against.... by BWJones · · Score: 3, Interesting

      ...post-graduate work?

      Two post-docs and a current appointment as a research assistant professor. Is that good enough for you?

      First off, your sentence is broken because you inserted "obtained" recklessly.

      Typo, so sue me. This is Slashdot after all.... But the sentiment of the statement and overall construction stands.

      Secondly, your position disagrees with Snopes.

      And Snopes is the end all be all? Seriously though, there are other things like celery that we *could* eat, that will be indigestible and will cause you some effort to pass. Think dirt. To be fair, you get this though from your point on Metamucil.

      Thirdly, your use of the thermic effect of food is a bit wonky. 10% is, first off, an average estimate.

      Thus my utilization of "*might*" in the original post. One always wonders how much effort to put into a post on Slashdot for fear of going beyond many readers.

      Even drinking cold water causes you to burn calories. Your body ends up doing the work to bring the water up to body temperature. How would digesting a highly fibrous water-stalk not take effort?

      Who is saying that it is not possible to alter basic metabolism? If you cause a system to perform work without putting energy back into it, there will be a net loss, but the original point of the Coca Cola beverage being touted as "burning calories" is pretty easy to get through the system. There is no fiber to digest, right?

      Yes, celery has a few digestible kcals per stalk, but you more than outstrip that in digestion. Will those extra burned calories make a marked difference? God no, but you're still on the wrong side of the argument.

      You appear to be arguing with somebody else here as again, there is no fiber or cellulose in Energia to digest. What they are claiming is that their drink upregulates metabolism and causes one to burn more calories because you consume Energia.

      I certainly hope I never need any of your work.

      I hope that you do not either as I study the effects of retinal degenerations and how to intervene to save vision loss. If you needed my primary work, then you'd be in trouble. That said, we are developing technologies in the metabolomic space that can be applied to many other applications from cancer research to heart disease, drug development, agaronomics and defense, so perhaps you *might* need them someday? You would likely not know it, but you very well may benefit from our work.

      To be considered right in an argument, it helps to actually be right.

      Don't be an ass. You have said nothing here that is really of substance other than arguing loose points that appear to be aimed at other people statements.

      --
      Visit Jonesblog and say hello.
    2. Re:Well, aren't you a walking argument against.... by slashdotnickname · · Score: 1

      Why is a prestigious doctor, such as yourself, spending so much time arguing on the internet for? Don't you have more important problems to work on?

    3. Re:Well, aren't you a walking argument against.... by Anonymous Coward · · Score: 0

      I don't know if anyone bothered to really read through the Coca Cola press release, but they are making their claim based upon three cans of the beverage per day. Now, they don't state how much caffeine is in each can, but if you dose caffeine at a high enough level you can temporarily increase your basic metabolic rate. The caffeine will make your heart beat faster and give you those lovely muscle twitches. My guess is that the caffeine level is quite high, on a per-can basis. With the high caffeine level, they probably added the calcium to the beverage to offset the calcium that the caffeine can leach from your system, making the net leach as close to zero as possible.

      You could get the same "calorie burning" effect from Red Bulls, if they were not packed with sugar.....which will just cause an insulin spike and make your body more prone to store calories as bodyfat.

      If they really wanted to market something that worked, they should just bring back the old ephedra and caffeine stack in the original Ultimate Orange!

    4. Re:Well, aren't you a walking argument against.... by Anonymous Coward · · Score: 0

      Offtopic: what type of retinal degenerations?? Any progress with X-linked, juvenile retinoschisis? My opthalmologist basically said, "no treatment, progressive, watch out for retinal detachments . . ." when I was diagnosed about 3 years ago. Any places to look for current research into treatments??

    5. Re:Well, aren't you a walking argument against.... by Anonymous Coward · · Score: 0

      Who is saying that it is not possible to alter basic metabolism? If you cause a system to perform work without putting energy back into it, there will be a net loss

      If you cause a system to perform work without putting energy into it, whether derived from the work or otherwise, you've created a PMM which is substantially more significant than altering basic metabolism.

    6. Re:Well, aren't you a walking argument against.... by Anonymous Coward · · Score: 0

      your grammar and spelling are abysmal. I just thought I'd tell you (yes, I didn't capitalize the first letter of my first sentence).

  90. Re:Tapeworm by mcmonkey · · Score: 1

    In Soviet Russia...the worm eats you?

  91. Good Omens,by Neil Gaiman by dpilot · · Score: 1

    One of the Four Horsemen of the Apocolypse, Famine, was in the food business.

    They talked about two of his finest products, F.O.O.D. and M.E.A.L.S., apologies for what the acronyms stood for. The general gist was something you could eat that made you fat, unhealthy, and malnourished. Or perhaps one of the products helped you waste away. For the character Famine, the desired result was a corpse, over whichever path.

    The conclusion and relevance is obvious.

    --
    The living have better things to do than to continue hating the dead.
  92. On a more serious note... by skids · · Score: 1


    The astute will note that while they promote the heck out of Coke Zero and this new thing, they take the only mass distributed sugarfree/nutrasweet-free caffeinated cola off the market -- at least up here, Splenda coke has always been hard to find (grocery stores only) and you can no longer buy it in 2-liter bottles now, only cans, at that.

    Splenda not having the same effects on the "comfort food" cycle, Splenda Coke probably already did have a negative total caloric impact and relatively moderate negative health impact.

    While soda is pretty much never healthy, it's important to have intermediate products so that those who lack the willpower to change their ways can make incremental improvements. In this respect even neotame is better than nutrasweet (less of it used) but if companies insist on only marketing fad products that they only keep around until their ad buys are done, we'll stay stuck in aspartame-land forever.

  93. Yea and verily by ackthpt · · Score: 2, Informative

    True, but it is a very, very, very small amount that it burns. Calorie vs calorie is a few orders of magnitude difference.

    Forsooth! But these claimed negative calorie beverage are most likely to operate in the little-c range than the big-C range.

    500 mL of my Xtal Geezer bubble water, raised from room temp (18C) to body temp (37C), that's about 19 degrees x 500g of water = 9,500 calorie or 9.5 Calorie, about the amount of energy in one Lifesaver candy, IIRC.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:Yea and verily by Martin+Blank · · Score: 1

      That makes me wonder if swimming in colder water burns more calories than swimming in warmer water. Would it worth the initial shock if it burns more energy?

      --
      You can never go home again... but I guess you can shop there.
    2. Re:Yea and verily by molarmass192 · · Score: 1

      Yes it does ... at least until hypothermia sets in and you die ... then you burn far less calories then after swimming in warm water. Joking aside, I'm pretty sure that our metabolisms slow down when the body is exposed to cold, so the questions do the extra calories burned via shivering offset the metbolic slowdown? Be pretty tough to measure I'd imagine!

      --

      Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws-Plato
    3. Re:Yea and verily by AdamKG · · Score: 1

      Actually, your metabolism goes UP when you're cold. Double-whammy.

      But if you burn through all your glucose, your level of energy goes way down, and you end up tired for a long time, probably burning very few calories.

      --
      groupthink: It's good for self-esteem.
    4. Re:Yea and verily by iocat · · Score: 1

      I read a study on this a while back, and the problem is the immersion in cold water (pretty much any swimming pool is colder than your body temp, too) forces your body to think "omg, winter!" and slows down your metabolism. So swimming for weight loss is actually less effective than other things (jogging, etc.). (It was a while ago, so no link research time, sorry).

      --

      Dude, I think I can see my house from here.

    5. Re:Yea and verily by Heembo · · Score: 1

      Whoa, I lost 50 pounds swimming laps in my pool with a heart-rate monitor. Now the pool was slightly heated and was comfortable. I swam 30 minutes of laps daily. It was gentle on my joints unlike running. I felt great, lost weight fast, and actually got *lean*. Now I lift weights, I'm chubby again, but I'm strong and beefy. I think the best is a hybrid of swimming for cardio, weight lifting for muscle-mass, and a little yoga to stay flexible.

      --
      Horns are really just a broken halo.
    6. Re:Yea and verily by iocat · · Score: 1

      Yeah, I'm not saying I support that study 100%, just that I saw it. I've also seen that swimming burns the most calories, but that people, able to eat an uncontrolled diet, gain weight when swimming versus other forms of exercise (a lot of that may be trading light fat in for heavier muscle). I think the key with swimming is doing it *everyday* personally.

      --

      Dude, I think I can see my house from here.

  94. No it does NOT make you burn energy. by Chas · · Score: 2, Interesting

    What it's doing is exactly what Caffiene already does taken in large quantities.

    It gets you wired. If you actually get up and move around to work off that sensation, yeah, you'll burn fat. DUH.

    But if you don't, and you just sit around being wired, you won't burn a damn thing. Because the drink is not altering your metabolism.

    --


    Chas - The one, the only.
    THANK GOD!!!
  95. the real thing? by juan2074 · · Score: 1

    Now with extra coca!

  96. Homemade Enviga by CustomDesigned · · Score: 2, Interesting

    I make my own drink: plain, unsweetened green tea with black pepper. I drink it on my 7-mile bike ride to work while fasting. My body has no choice but to burn fat - my wife loves the result. I suspect the sugar in Enviga is the problem. Also, the proven energy burning benefits of green tea require exercise - swigging Enviga while sitting in a chair is certainly not going to help.

    1. Re:Homemade Enviga by Anonymous Coward · · Score: 0
      I make my own drink: plain, unsweetened green tea with black pepper.


      Pardon the ignorance, but why the black pepper? Is this the same pepper you'd procure from a table shaker? How much do you use?
    2. Re:Homemade Enviga by Loualbano2 · · Score: 1

      I would like to know the purpose of the pepper as well.

      ft

    3. Re:Homemade Enviga by $imo · · Score: 1

      Pepper is also supposed to help fat burning. In a fast search i only found link telling about red (cayenne) pepper having
      that effect but ive read that black pepper is supposed to have some effect (with exercise, as parent pointed out). http://www.foodnavigator.com/news/ng.asp?id=52759- red-pepper-for

    4. Re:Homemade Enviga by Loualbano2 · · Score: 1

      I was unaware.

      Thanks.

  97. Already have it by Anonymous Coward · · Score: 0

    Its nothing new.... only about 60 a gram from your "local neighboorhood pharmecutical specialist"

  98. So they're copying Celsius? by Real1tyCzech · · Score: 0

    http://drinkcelsius.com/

    Calorie burning energy drink. Been available at Target for quite some time now.

    Tastes absolutely horrible, smells worse, and flies off the shelves faster than they can stock it.

  99. In English by rootEToTheIPi · · Score: 2, Insightful

    "We've seen a shift in consumers' attitudes toward diet and health and wellness, with more consumers seeking product choices that support active lifestyles, rather than just eliminating things from their diet"

    Potential English translations:

    1. Some people want to be healthier, so they have stopped (or limited) their consumption of coca-cola products. Now coke needs another avenue of income.

    2. Other people want to be healthier, but don't want to do it the right way, so coke needs to find a way to cash in on that.

    Myself? I just drink water and tea and juice most of the time. I avoid things like high fructose corn syrup, caffeine and elevators.

    --
    When it comes to pastry theft, I take the cake.
  100. Hey... by gcr278s · · Score: 1

    I head about this...that white powder stuff that was huge in the 80s, right?

  101. Mate is the way to go by kired · · Score: 1

    Drank too much coffee or coke and now you are feeling jittery?

    I switched to drinking Yerba Mate in the mornings and never felt better. And it burns calories too because mateine suppresses your appetite and makes you feel full of energy so that you want to workout. Well, at least it does that to me.

    http://en.wikipedia.org/wiki/Mate_(beverage)

    I buy 500 grams of dried leaves for $1 here in Brazil. Shouldn't be so much more expensive in the States.

  102. Sugar beets by AlpineR · · Score: 1

    You don't need a tropical climate to get sugar. Sugar beets grow quite nicely in states like Michigan.

    1. Re:Sugar beets by jandrese · · Score: 1

      Most farmers don't consider sugar beets to be economically viable however. The infrastructure just isn't there for it.

      --

      I read the internet for the articles.
  103. Cocaine is a helluva drug!!!!!!!! by Tdawgless · · Score: 0
  104. hmm by ChoGGi · · Score: 1

    "Enviga" the vaginal disease drink
    tasty!

  105. Coke and Tapeworms by flitty · · Score: 1

    It's how they get it to burn calories for you, Injected with tape worms and dysentary (sp, i know). I'm just tired of Coke getting free advertising from News Stations talking about this "unique" drink. Maybe coke sent out preformatted reports that everybody just read on the air.

    --
    Whether or not there is some sort of god, I'm not supposed to say/god is a word and the argument ends there-Smog
  106. The most important question... by KincaidKMF · · Score: 1

    How's it taste with vodka?

  107. tinfoil hat! by DarthVain · · Score: 1

    Thats why I wear a tinfoil hat, keeps the parasites outta me head. Also prevents MRI machine from beaming "instruction" into my cortex. :P Seriously though, brain parasites just sound nasty (and are probably a real pain to get rid of I bet).

    1. Re:tinfoil hat! by WilliamSChips · · Score: 1

      Goa'uld can enter through your mouth as well as through your neck. A tinfoil hat doesn't protect against that.

      --
      Please, for the good of Humanity, vote Obama.
  108. I call bullshit by Anonymous Coward · · Score: 0

    It was supposedly proven that smoking fags would help someone to lose weight. Yeah smokers lose weight, by a lung or two, but that's all.

    1. Re:I call bullshit by Anonymous Coward · · Score: 0

      Was that your GNAA post? :P

  109. cheer? by Anonymous Coward · · Score: 0

    hooorayy!

  110. Calorie burning coke? by M4N14C · · Score: 1

    Columbia developed a product that sounds similar to this. You can read all about it here http://en.wikipedia.org/wiki/Cocaine/

  111. or you could.... by DarthVain · · Score: 1

    just drink Green tea, and take Calcium. Or have Hot Green tea with Skim milk in it (I know your not supposed to, but its for the sake of the children, the fat children!). Or even better, have ice cold Green Tea, and maintain Calcium in your diet.

    Better yet, eat less and better food fatty and move around every once in awhile. Its pretty simple, its not rocket science, its a lifestyle thing. Eat less food. Eat food that is good for you. Be active as you can. Thats my ultra secret formula, and it is patent pending so if any of you lose any weight, I will sue you.

    Out.

    1. Re:or you could.... by treeves · · Score: 1

      How about green tea flavored ice cream? Then you get the green tea ingredients, the cold, and the calcium all in one package! It would probably not hurt anything to put some Hershey's syrup on it for a different flavor, right? Weight loss, here I come!

      --
      ...the future crusty old bastards are already drinking the Kool-Aid.
  112. effect on work by darth_linux · · Score: 0

    I've been up for 164 hours, completed 7 projects for work, brought my orc mage to level 1029, and lost 34 lbs! Thanks, Coke!!

    --
    Power to the Penguin!
  113. of course it will burn calories by brano · · Score: 1

    you burn calories any time you drink a cold water. cause warming up a liter of water by 10 deg Celsium takes 10 calories http://en.wikipedia.org/wiki/Calorie. so it's enough to drink a lot of ice-cold coke zero over long time, to get you really slim ;).

    1. Re:of course it will burn calories by Cinquero · · Score: 1

      Uhm, that would be at least 100 liters of cold water a day.

  114. Maybe it does burn calories... by KiltedKnight · · Score: 1
    But only those calories contained in the drink due to the sweeteners... which will most likely be High Fructose Corn Syrup, but that's a whole different issue.

    --
    OCO is Loco
  115. Green Tea by adisakp · · Score: 1

    The beverage is basically flavored iced green tea which has been shown to promote weight loss. All teas (oolong, black, green) will promote weight loss to some extent but you still need to eat sensibly and excercise to maintain optimum health.

    BTW, I drink a cup of green tea a day either hot or iced and this is where I buy mine from:

    http://www.denstea.com/index.php?main_page=index&c Path=139_143

  116. Heck, if it works half as good.. by DeadboltX · · Score: 1

    Lets say my can of Pepsi has 150 calories in it and does nothing good for me other than taste good and gimme sugar.
    If some new Pepsi can has 150 calories in it, and has enough random crap in it to make me burn the 150 calories I just consumed, and it tastes the same or better, then I'm all for it.

    I don't need a Pepsi that will make me burn more calories than I consumed, I don't even need a pepsi that makes me burn half the calories in the pepsi.. But if I can drink a pepsi that has 150 calories in it, and have it only net out to 100 calories since the stuff in it helped me burn 50 calories.. then that is good science.

  117. But how does it by clockmaker · · Score: 1

    taste fried ?

  118. SlashNerds get an upgrade by maf54 · · Score: 1

    Drink a Coke product and go from looking like the comic book guy from the Simpsons, to a svelte lady's man while playing Everquest.

  119. They're putting the 'caine back in the cola? by Anonymous Coward · · Score: 0

    Now THAT would be great weight loss tool! Wishfull thinking I suppose...

    Seriously, though, even if Coca-Cola was allowed to use the "original" formula, containing cocaine hydrochloride, they would still blow it with their lame marketing...

  120. Enviga != Viagra by disasm · · Score: 1

    Is it just me, or did someone else read enviga and think it was a generic viagra at first?

  121. But can I get it fried? by SengirV · · Score: 1
    --

    Prof. Farnsworth - "Oh a lesson in not changing history from Mr I'm-My-Own-Grandpa!"

  122. They did this as a fake ad in 'Wired' by kuriharu · · Score: 1

    A few months back Wired already had this as a prediction.

  123. Black pepper in green tea by Matthew+Bafford · · Score: 1

    First I've heard of it (black pepper in green tea), but it doesn't appear to be his own invention:

    http://www.whfoods.com/genpage.php?tname=foodspice &dbid=146

    An animal study suggests that consuming the spice, black pepper, when drinking green tea can significantly increase the amount of epigallocatechin-3-gallate (EGCG) absorbed. In this study, rats and mice given green tea along with piperine (a bioactive component in black pepper) absorbed 130% more EGCG than control animals receiving EGCG alone.

    Goodie, I want more EGCG in my diet!

  124. nesTEA != NesTLE by starving4clarity · · Score: 1

    check out the name on the can. That's Nestea, not Nestle. I was wondering why a chocalate candy company would be making a tea product.

  125. Greens offer another weight loss pathway by justthinkit · · Score: 1

    Greens contain healthy low molecular weight oils. More here.

    --
    I come here for the love
  126. I've heard of this... by JourneyExpertApe · · Score: 1

    It's called "diet soda". If it contains no calories and it takes energy to ingest, it will lead to a net loss of energy.

    --
    If you can read this sig, you're too close.
  127. Bogus? Maybe if your information is outdated by VanessaE · · Score: 1
    Your post is dead wrong in a couple of places.

    [Y]ou'd have to rev your metabolism up to inhuman levels in order to absorb that [2000-3000 calorie meal] without offsetting exercise.

    I don't know how you define "inhuman" but, until recently, my body showed a clear metabolic rate of over 4500 calories a day, measured by counting my calorie intake and noting the point when weight started to drop, and without adding any activity to my normal sedentary lifestyle. That metabolic rate slowed when I attempted to move toward a more "healthy" diet. Instead of losing, I gained all the weight back that I had lost during the previous high-metabolism period, plus a bit, and my metabolic rate is now lower than before (~3000 calories a day).

    But if [bird-like metabolism] were the case we wouldn't have obesity problems.

    In the case of humans, it's been proven more times than I can count, that obesity has many causes. Sure, metabolism plays a role, but it can also be caused by mental strain (depression, eating disorder, stress), sleep apnea in severe cases, some sort of organ dysfunction, certain medications, and most of all, the types of foods we eat. Think of the foods pushed at us today: breads, pasta, fruit juices, salty snacks, and so on. Now consider what's IN those foods - sugar, high fructose corn syrup, artificial colors/sweetners, preservatives, occasionally residual hormones and pesticides, and so on. Does anyone honestly believe these things are healthy??

    Now, I've already said this once before weeks ago, but since there are already posts spouting off about exercise, and no one heard me last time, let me remind everyone once again:

    Using figures I got from a recent seminar I went to on weight loss (which mostly correlate with my previous research), one pound of pure fat equals about 3800 calories. The average 250-pound human body burns at least 2000 calories a day during normal operation, plus some 400 calories per hour doing moderate-to-heavy exercise. Heavier people burn more, but the increase is not linear. Assuming you eat just enough to counter your body's "baseline" metabolic rate, if you wanted to lose just one pound, that means about 9.5 hours doing something relatively difficult like rapid stairclimbing, fast jogging/running, rafting, skiing, relay swimming, etc. Sure you could work off that 9.5 hours' worth over the course of a week, but that still works out to about 81 minutes a day, seven days a week. After a while, your metabolic baseline will rise, sure, but it would only barely make a dent in these numbers.

    Now let's extend this. Last I knew, the US government says 2-3 pounds a week is a reasonably safe rate to lose weight. That's 7600 to 11400 calories, which works out to 19 to 28.5 hours a week or 2.7 to 4.1 hours per day, to burn those 2-3 pounds. My body has shown an ability to lose about 6 pounds a week, continuously, when I can afford to stay on a diet that actually works. If I stuck with these traditional figures and the standard philosophy of exercising to lose weight, that translates to 22800 calories, or 57 hours' a week (about 8.1 hours a day) of heavy exercise.

    I'm sorry, but no matter how you slice it, that's just not a reasonable amount of exercise for anyone but a trained athlete, not matter how much you weigh. Whatever it is that the chemicals in green tea (and Coke's product) do, metabolism is still the process of turning food and body fat into energy, and if that energy isn't being used, it gets lost as excess body heat and chemicals in your urine (ketones) and stool. Increase the metabolism and something has to be burned, which results in an increase in waste heat and waste chemicals. That is not an opinion, that is a solid fact I had to find out for myself. When I'm losing, I run hotter as my rate of weight loss increases, I sweat more, and I have to drink more water to keep from dehydrating, plain and simple, and without adding any

  128. negative 32 calories is a start... by mbessey · · Score: 1

    Okay, so figure -32 Calories for each Diet Pepsi Slurpee. So, to lose 1 pound a month (a nice safe pace) without changing anything else in your diet...

    1 lb fat = 3500 Calories
    3500 / 32 = 78 Slurpees a month, or slightly more than 2.5 a day. Hmm. That's actually a lot less than I expected to see. Maybe the "Diet Pepsi Slurpee Diet" is actually reasonable. My 15 minutes of fame awaits!

  129. Japan by lasse_2 · · Score: 1

    Already exist here in Japan since more than one year on the market now. I have already been drinking some but it did not make me loose weight ;) Lars

  130. bottled waters by Anonymous Coward · · Score: 0

    Dasani > simple purified waters like Aquafina and Alhambra > unfiltered natural spring water > tap water

    Not sure why. Mineral content? Bottle?