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'Intel Inside' No More
Randall311 writes "The Inquirer is reporting that Intel is getting rid of its tagline 'Intel Inside' and plans to run a huge logo launch this January. Apparently the new logo has been seen in internal documents already. 'Intel Inside' has been with us since 1991. I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
That's way more annoying than the tagline!
will it look as cremesaver-iffic as the new at&t logo?
The World Wide Web is dying. Soon, we shall have only the Internet.
i can never hear an advert without that damm "intel sound" as soon as they mention the word Intel
perhaps Intel should care less about branding and more about creating, in 10years are we not still using x86 based processors ?
great innovation guys, cant wait for the next bing bong sound
I guess this means the end to all the "Evil Inside", "Linux Inside", and "Intestines Inside" shirts and stickers.
Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
... I believe these are the new logos from my Blue Man Group's forum. I was asking if the three famous blue men would be back for the new launch like in the past.
Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
From the original article on X86-Secret.com, it sounds like the new chips will not be using the Pentium branding at all. It's just Intel Core Solo and Intel Core Duo from now on.
Breakfast served all day!
Ouch! Ward you were kinda hard on the Beaver last night! Intel: Mature chips, for mature computers...keep your wind-up gadgets for the slums of the third world. No, definitely the second idiot-at best.
Life is a gift. And my Karma couldn't possibly be 'Positive'
I thought those warning labels where required by law. Someone could accidently burn themselves, take down their local power grid, or pay big money for a slow turd.
I love how companies really expect people to buy their product because it has a better slogan. Anyone who has the choice between a processor probably doesn't pick it based on the slogan. Anyone who doesn't know what makes a good processor probably buys a prebuilt machine and really doesn't have a choice cause its not like manufactured PCs have AMDs very often... and even Macs are gonna be Intel soon. So basically the effect of this is nothing at all.
Could it be that Apple influenced this decision? Could it be that there is more to this? I really think that Apple will not be releasing machines with intel stickers on it. I think this is connected.
Isn't the Inquirer a fake news site? Kind of like a lame Onion?
I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
Hint to submitter: if you're going to broadly describe large segments of the population as idiots, be absolutely sure that when you do so, you use impeccable grammar.
We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
I could never appreciate a music group that discriminated based on color.
Ceramic Heater Inside
"Idiot outside" would therefore only be a suitable joke here if intels were inside apples. Oh wait, they are! Oh I get it now! HAHAHA. Very funny. *...sigh...*
*Please note, the imacs with the multicoloured outsides were ok, as were the sunflower type imacs, but after that things just go too repetative and boring.
"DRM Inside"
Ba-dum-tsss!
Thank you, I'm here all week!
I laugh now but there was a time, when I first started using computers, I would look for "Intel Inside" badge on the PC case as a mark of quality. I didn't even know what that really meant or refer to. I just saw the Pentium commercials and TV makes an impression on a 12 year old's mind.
EvilCON - Made Famous by
Nothing to do with Apple
Help fight continental drift.
'Intel Inside' No More? My AMD system hasn't had an Intel inside for several years...
This is the thing that always riles me about the companies with the less profitable businesses. Basically, the ones whose businesses are less profitable because their product sucks balls compared to the next competitor (compare Intel to AMD...). They dance around the issue of their products being a pile of shite and instead decide it's something to do with their image being staid or something. This is what Intel is doing; thinking that it's the brand that is at fault, and not the fact that AMD kicks their asses both performance wise and price wise. Sort of reminds me of ITV in the UK (dropping ratings, went through loads of rebrands despite almost constant criticism to the effect of "The BBC's programmes are better", ignored the critics).
Yeah, I'm bitter. So sue me.
By summer it was all gone...now shesmovedon. --
They are dropping parts of the logo because the processors are so hot... now it will just read
"Hell Inside"
I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
A pithy bullshit slam against the 'great unwashed masses' that pay your salaries
and send your jobs to more respectful and deserving workers in India.
If they are doing away with "intel inside," and these are the new logos, why do they all say "inside?"
The next sound you hear is the air rushing out of an overinflated ego.*
*And people wonder were the perception about geek's poor social skills comes from.
I don't know. Hence, why I said "I believe". Don't trust that source 100%. :)
Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
I think certain people might like you to pay better attention to what you post to slashdot.
[insert witty comment here]
I still miss SEGA! I say to myself each time I see a sega commercial on TV.
-=[ place
When you talk about video encoding intel is pretty good because these are the programs which benefit most from high clock speeds, since most processing is limited to registers/L1 and use a lot of SSE2/3
I have no idea if this is the real thing or not, but this could be it.
Is this some bizarre byproduct of Apple's switch to Intel? ;)
I wonder what /. is hosted on?
/. know better than to get anywhere near our cliches.
Intel/AMD/PPC/Other
And please, no "Beowulf Cluster" jokes, I really hope the IT guys hosting
[Fuck Beta]
o0t!
Busy googlebombing 'bunch of luddites' [mpaa.org].
Googlebot sees slashdot pages as Anonymous Coward, who does not see signatures. If you want to googlebomb, you have to either use the linked phrase in the actual message text, or in your personal url.
it's a blue bright blue Saturday hey hey
but I gotta figure it was marketing genius.
In the early '90s, I worked in a retail computer store-- not a big box type place, but a smaller boutiqueish shop that employed people who might be actually able to answer a question.
We sold, at the time, Intel 386DX/33s and AMD 386DX/40s as our lowest end systems. Indeed, the AMD sold for about fifty bucks more than the Intel-- because the clock speed was higher, see. But we'd "cut the customer a deal" and upgrade them "for free!" (No, we weren't being generous or anything-- our cost on the AMD hardware was actually lower... as was our RMA rate), saving them fifty bucks on a $750 computer system. Not exactly peanuts.
Now, you and me, we see, "Wow, 125% the processing power for the same price? Sign me up!" You would think that, given that I'd sell you either for the same price, that I wouldn't have to keep an Intel 386/33 in stock at all. And Intel didn't make a 386 faster than that, the next step was to the much, MUCH more expensive 486, so it's not like one could upsell to Intel's 386DX/40, 'cause there didn't exist such a thing.
Joe Average, however, often asked, "But does it have the Intel inside?" (often using that exact phrasing-- "the Intel.")
In the 386 market, we sold on the order of one Intel for every three AMDs. Which doesn't sound like a lot until you note we shouldn't have sold a single Intel in the low-end market... Intel Inside worked.
-JDF
Are you retarded?
AMD Inside :-)
I love surprise porn.
"Banking establishments are more dangerous than standing armies." -Thomas Jefferson
Apartheid Inside.
"Intel Insidious" would be more apt...
Zen tips: Pay attention. Don't take it personally. Believe nothing.
Wow, that's amazing. They TOTALLY botched that logo.
... which is a HIGHLY questionable direction. And then, who ever designed that thing really dropped the ball (no pun intended). It's the complete antitheses of the old logo.
AT&T was revered by graphic designers for having one of the better corporate identities. Moreover, SBC wanted to migrate to the AT&T identity because its was so strong (which was a really really smart)... but then they go and do that to their logo. What a bunch of retards.
Some moron probably said "we need to make AT&T look friendly"
Ohh well, enjoy the increased print costs, the shitty looking faxes, the inability to visually communicate strength and reliability, the countless bouncy ball jokes, and being used as an example of what not do at every AIGA event during the next year.
"Things are more moderner than before- bigger, and yet smaller- it's computers-- San Dimas High School football RULES!"
Mod parent up for keeping bored teenage boys happy.
You must be new here. That's the way that it always goes on Slashdot!
Could this possibly be the result of Apple pressuring? I can't imagine they wanted that sticker all over their future machines...
Apple doesn't like ANY stickers all over their machines; whether Intel changes their logo or not, Apple won't be putting stickers on the box.
$x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
$x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
"think same"
This sig, aah-ah, is comin' like a ghost-sig...
Well, as a professional graphic designer, I know for fact that a good visual identity DOES help sales. Big time.
As a matter of fact, there is piles of peer reviewed academic psychological and sociological research supporting this.
Unfortunately, most corporate identities and marketing campaigns suck.
"Things are more moderner than before- bigger, and yet smaller- it's computers-- San Dimas High School football RULES!"
Seriously. I write software used for simulating radiation for cancer treatment. And we're FDA regulated.
what the...
Thats a whole new meaning for Intel Inside right there...
If you liked AMD's 386s, you must not have done much with 'em. Mysterious program crashes (both DOS and Windows 3.x), and don't even dare to think to fantasize about loading Netware on an AMD 386. The SYS volume absolutely will not, under any cirucmstances mount, nomatter how hard you try. The AMD 386's are why a lot of us remain squeamish about AMD CPUs to this day. Their 486s and K5/K6s were pretty crappy too.
I don't think so.
I'd imagine Intel had a few other options besides either requiring Apple to include the sticker or dropping a marketing scheme built up over many years.
The way I understand it, Intel has generally contributed funds for advertising to computer manufacturers in return for them including the stickers and the little logo w/intel sound in all their commercials. Maybe the payoff from making those sorts of deals is no longer beneficial to Intel. Factor in the impending release of a new logo, and you've got yourself a whole rebranding adventure. They're probably paying a big bunch of marketing folks, might as well use em.
One time I threw a brick at a duck.
I've spent the past decade putting those "Intel Inside" stickers onto EVERY trash can and waste bin in my building! Now I've got to start over?
help me i've cloned myself and can't remember which one I am
. . . put the kibosh on it. He wasn't about to have that logo on his pretty new Intel Macs.
I too have felt the cold finger of injustice.
I like the chorus of edgy upmodded "I hate intel" posts.
People are all the same, nerds, jocks, cheerleaders, strippers, special olympians - they have to self-organize into their little cliques complete with conventions and rules and mores and the like. It's fun to be on the outside watching. It's like puppy dog eyes. So pathetic it's cute.
Slashdot - where whining about luck is the new way to make the world you want.
Reminds me of those LogoWatch articles on the Reg. Bad omen for Intel..
"No one likes working in a hamster wheel, and your shop smells of cedar shavings from here." - TaleSpinner
Exactly how big is this huge logo going to be? I thought computers were getting smaller, not bigger. Will it be like the XBox 360 and you'll have a "brick" sitting next to the machine just to display the intel logo?
I know Intel wants to crush their competition, but this is ridiculous.
... and then they built the supercollider.
That video is a well debunked fake. It was meant as a joke (the easy to spot earplugs in the video and the still-attached core should be a hint...if the 3 GHz on a Duron without water cooling isn't).
[RIAA] says its concern is artists. That's true, in just the sense that a cattle rancher is concerned about its cattle.
3?
The Intel brand was ranked #5 for Business Week's 2005 Global Brands Scoreboard just below Coke, Microsoft, IBM & GE, with a brand value of $35.6 billion.
They must have done something right... some combination of image, cost, and core-values. Seems Intel stives to have all employees aligning with these values. That 1994 Pentium bug could have really damaged the brand, but they managed it by apologizing, recalling and replacing at a cost of $300 million.
why in the name of all that is good and bad do people leave the bloody stickers on their computers - especially laptops? A year later and you've got ratty tatters of these things on the palmrests. PULL THEM OFF.
All done. Thanks.
"Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
They needed a change anyway and there was no way Apple was going to put "Intel Inside" on their new computers. They will come up with a Special place to put these new stickers so it doesn't take away from the look of Apple's new computers. This team of Apple and Intel is going to be huge. Apple is going to save millions (and get Millions) with Intel. Apple stock has always been a buy but now Intel is a big buy with all the computers Apple is about to sell. More at http://wallstreetfighter.blogspot.com/2005/12/inte l-changing-slogan-to-leap-ahead.html
And displays a strong knowledge of /. tradition: Natalie Portman's response when confronted by the hot grits.
this is the 'non-porn' actual new logos (I think)
You see, people are catching on to big brother spying on them, and if they were to see 'intel inside', which could be short for 'intelligence inside', they might not buy the machine. So, when the new TPM machines start coming out, the buyers won't be scared away, and they will end up buying a machine that you can't trust.
You are being MICROattacked, from various angles, in a SOFT manner.
Apple was the only one in a position to challenge this strategy. They made the computer itself to appealing and enticing, that you don't care what processor it has, or if the OS is not compatible with Windows. This was moderately successful, but back in the original iMac days, "what's inside" counted a lot more than it did today. Computers in general were still slow for the tasks they did, and small differences in processors made a huge difference to how much work you actually got done.
Today, processors are "fast enough" that most people won't notice a difference in their productivity with a faster processor. What matters more now, is ergonomics, compactness, and noise levels. And the overall usability of the machine, of course. not only that, processors seem to be at a plateau where they are not getting faster quickly - and an AMD, an Intel, or an IBM PPC isn't an issue for most people.
I think Intel saw this coming - and hence the Centrino campaign. Also, Intel have been trying for years to stimulate OEMs to make more interesting-looking and innovative PCs. They release the "concept PC" ideas in the hopes that someone will manufacture it. It's been a total failure for them. OEMs weren't interested in deviating from standard cases - and Intel's concept designs sucked so bad that nobody would buy them, anyway.
Intel knows that Apple owns the outside of the computer, and they own the inside. Together, the companies are thinking through the box, rather than inside or outside it.
... and then they built the supercollider.
Bitch, you had it coming.
Moron.
Slashdot says they won't say "Intel inside" any more, so I would trust Slashdot as the authoritative source.
Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
Even the BestBuy HP offerings are almost 50/50 Intel/AMD. I recently bought one for a general house PC, and I specifically got the AMD chipped one, because the Intel ones lacked an AGP slot (much less PCIe). Onboard video only. Bah.
Where does it say that Apple *has* to have the Intel sticker on its (Apple's) products? I don't remember ever seeing a Motorola or IBM sticker on any Apple system, why would they have to do it for Intel?
MacDailyNews has the new Intel logo and link to all the rest of the Intel logos
in this anandtech article:p x?i=2648
http://www.anandtech.com/cpuchipsets/showdoc.as
Viable Slashdot alternatives: https://pipedot.org/ and http://soylentnews.org/
Ya, and the name on the Pentium chip was supposed to be for the 586 only, and people thought it was so catchy they called the 686, 786 (P3), and 886 (P4) Pentium's also. It's great they're finally changing the market name, but I mean, c'mon, "Yonah"? I'm sure they thought about it and to Intel it sounds cool, but personally I think they coulda came up with a better name. At that rate, what's the new "Intel Inside" replacement gonna be...?
I wasn't in time be the first submitter with this story. Had the perfect headline too: "Intel drops slogan, raises letter e."
...sources have suggested that Intel will dump the "Intel Inside" label in favor of "(almost like an) AMD Athlon".
How about "Core"? Surely, these are graphic layout trademarks and they don't intend to sue anyone who would say their box has a CPU Core Inside it. Say it ain't so, that the world is just dumb enough to let companies threaten people for the use of "Word", "Lindows", "Killustrator" and others obvious names regardless of the way they are drawn.
Friends don't help friends install M$ junk.
they called the 686, 786 (P3), and 886 (P4) Pentium's also.
Oh, comeon. Acknowlede the PentiumPro, too, if you're going to mention '686'. It was a fine processor, and a brave step forward by Intel. (the PPro was the first Intel processor to be 'slightly less x86 compatible' than the Pentium before it- Intel's first step away from the awful old CISC architecture. People lambasted it rigorously because 'it won't run MS-DOS programs as fast.')
My PentiumPro machine here has four of 'em in it. With the 1M cache.
resigned
Umm, no. I don't see the rel="nofollow" attribute in the a hrefs in comment links, nor is it present in the comment header for the personal url. Whether I'm logged in, or not.
it's a blue bright blue Saturday hey hey
That said, not everyone believes that branding really provides much value to companies. I'd say that in general whether you believe in the power of branding or not depends in large part on how much money you've spent on branding and how successful your company has been in the marketplace. If you've spent a lot of money on branding and have risen to dominate your market, you likely won't want to stop your branding efforts, if for no reason other than to avoid rocking the boat. I'm sure many big branding spenders don't have much emperical data to back up their belief that branding is effective. On the other hand, bean counters aren't always very good at incorporating intangibles into their calculations. When is the last time you heard a CFO say, "Yeah, we need to spend more money on tech support, so people will get a warm fuzzy feeling after we respond to their problem."
Read the EFF's Fair Use FAQ
They're calling their new processor the "Intel Core".
Now think, what's inside an apple?
Does it make you happy you're so strange?
I bought a computer for a friend a week ago. He didnt know much but he knew he wanted the 'real thing'. In other words of his, 'real intel stuff' or 'genuine stuff' or 'should be intel inside for real'.
So I dug deeper into his questions. He remembered the K5 from AMD and its troubles. He remembered people trying to pass the Cyrix processor off as Pentium MMX chips, while the real Intel was expensive. In many countries sellers had no issues marketing the Cyrix and K4 and K5 as 'Intel Pentium' and even as 'Intel Cyrix' in places, to make the point that its EQUIVALENT to those chips. The Pentium was the more stable one in those days.
How times have changed. I explained how AMD is leading now and the only other company is Intel. Others like Via and (RIP) Transmeta dont even TRY to tackle AMD and Intel head-on and just market themselves as low-power mobile chips and such. 'Intel Inside' is now a bad thing. It means your 64-bit architecture implementation is either a bad copy of AMD or a bad failure (Itanium). AMD, as long as its not one of those early Athlon chips which could turn a house in Antarctica into a sauna, means good chips, better bang for the buck, and now means the only way to go if you want 64-bits and x86 in the same bag (or if you want Microsoft and 64-bit).
We bought an Athlon-64 machine.
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
Actually, I think it will be 'Intel GDLKJTSQ'.
Since they've moved to the new numbering scheme where they use semi-random digits which have absolutely nothing to do with the processor itself...
Why shouldn't the logo be equally cryptic and confusing?
DJJLKT?
er, right?
I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer.
am i the only one that takes issue with this troll's little statement that didn't get edited out? what the hell? i know people like to hate on intel and such but for fuck's sake, chill out, you crazy amd fanboys
if i'm not immortal, what's the point of living?
...te?
Heh you wonder if its the same girl showing her titties in earlier pictures... very nice titties I must add. :-)
The Official Steve Ballmer Webpage
...were my favourites. All the toilets and pissoirs in my floor had a "Designed for Microsoft Windows" sticker on it :)
Who Shits a Give?
Impressive name for a ...condom, but not for a CPU series...
(crap I was almost finished with this reply when I incidentally closed the tab)
Sorry if you misunderstood my post, I wasn't trying to disrespect Intel Pentium's (though I have become an AMD fan recently), the Pentium is a reliable series of processor (unlike the Celeron I despise so much...).
What I was trying to say was this: why did Intel not continue with the number naming convention (though I admit they would have run out of names without getting cliche past the point of no return). Intel could have named the 686 the "Hexium", the 786 the "Septium" (is it just me or does that sound too much like septic tank?), and the 886 the "Octium". Personally, Hexium and Octium sound a HELL OF A LOT COOLER than Pentium 2, Pentium 3, Pentium 4 (Pentium 4 doesn't sound as bad, but maybe thats just because the name has been around for 10 years and is practically a household name among computer nuts).
It's a corporate logo!
Right now, the one thing that could really turn me off from buying a new Intel-Mac would be if they started slapping those stupid stickers on the outside -- you know, the ones that make Windows laptops look like hick suitcases. I don't care what the new logo ist, but they had better include the stickers in the box (like Apple does) instead of slapping them on the machine.
If you don't trust the source, why do you believe it?
Awww. Sounds like poor wittle cowboy neal is angry that he got stuck with the night shift.
Will the new Intel processors be reported as "YepStillIntel", too, instead of the old "GenuineIntel"? =)
(If you don't get it, do cat /proc/cpuinfo on just about any non-Intel x86-compatible box =)
http://abcnews.go.com/images/Business/FX1101230022 4.jpeg
4 402
from http://abcnews.go.com/Technology/wireStory?id=145
Soon, there won't be a chip manufacturer left that won't be able to make the same claim.
I own one of those AMD fan boxes. The processor works ok. The fan is too loud. It helps me heat my office in winter. That's the yin and the yang of it.
Normally I ascribe all life to intelligent design, but in your case I'll make an exception.
http://images.giggity.net/celebs was a nice chance to try the "get image URLS" & "download URLS" functionality from OS X Automator
Not sure if anyone is still reading this thread - but the Wall Street Journal is reporting the company's new tagline to be "'Leap ahead,' emulating such campaigns as 'Think different' from Apple Computer Inc."
The full artical can be found at the wallstreet journal website, subscription required. http://wsj.com/
*Xenon, not Xeon, my bad.
Read CNET News.com's article. I guess that image was incorrect. :(
Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
Quit whining and go have some coffee? tea? Sega?!?
-M
when you see the word 'Linux', drink!
Hear hear!
... it should be pretty neat.
I also expect the following from the Intel Macs:
1. New system start sound - last changed with PowerPC - sounding a little like Intel's famous chimes, or maybe the new one they could also be about to unveil?
2. Big advertising push with Intel and Apple coordinating their work and helping eachother. Apple love the Intel cash, and Intel really need the new machines to showcase their chips and chipsets / wifi.
3. Apple want the BLUE MAN GROUP!!
All that and slim as hell sub notebooks
I'm pretty sure girls don't like their breasts being called titties.
they prefer 'boobies'.
sheesh, some people are so disrespectful.
A bad OS
It's due to trademark issues, actually.
You can't trademark numbers. Giving your products numeric names is a legal minefield.
At the time of the Pentium, they added an actual name, and post Pentium Pro (the 686), they dropped the numbers.
The consumer doesn't care if they change the branding/etc.
It's just that after a certain point, consumers tune out all the advertisement because it hasn't reached them and they're tired of seeing it over and over for the last 10 years, it doesn't even phase them, they can tune it out like background noise.
Now if the company comes up with a new slogan that the consumer's not used to, they won't automatically tune it out because it's new and it hasn't faded into the background for them yet, so now they'll consider it more than they used to.
So this is the win for the company, just being able to snap their fingers and get everyone to take a quick second look and perhaps be drawn into a new campaign or something.
It's just like companies that come out with new wrappers for chocolate bars or new marshmallow shapes for cereals. It just gives them another excuse to change things up and maybe catch your attention again. It prevents you from automatically tuning all of these things out.
Twinstiq, game news
Using the slogan "Like No Other" seems a little less wise when the uniqueness you have recently been pandering includes such things as illegally installing rootkits on users' computers, or painting graffiti illegally on city walls :-)
It has been my personal exprience that a new logo comes just before a company falls into serious decline. Like when the former giant International Harvester (remember the "Scout") became *wince* Travelstar, or when the mighty Burroughs transmuted into the wimpy Unisys. Of course the name doesn't always change, I worked at SGI when they paid a consultant a reported $10M to convert their logo from the gleaming silver cube to the lower case letters sgi half-falling off the bottom of the page. Prophetically this happened just before the bottom fell out of sgi, and they began 15% layoffs every quarter.
Reinventing the corporate image is one of the things management types do to divert attention when a company is circling the edge of the toilet bowl...
"Sic Semper Path of Least Resistance"
No, not linux, you doof.
Eh? Thought both the P2 and P3 are 686, and P4 is 786?
sorry about that, I dont follow up on chips THAT much, I had simply remembered the numbering conventions with the 486 and previous processors, that the original Pentium was the 586, and the P2s were 686, and so (I suppose rather stupidly) assumed that the P3 was an entirely different chip than the P2. sorry bout that...
"Apple Outside"
Heh no worries mate - don't be sorry :)
:)
Evidence that Intel wanted everyone to think the P3 was a new generation of processors over the P2
They tried with Itanic. Many other candidates existed to dethrone the x86 - MIPS, Alpha, PowerPC. None succeeded.
Itanium wasn't a serious attempt to dethrone x86. (Or, if it was, it was a spectacularly poor one.) Itanium was for servers and high-end workstations. The first version, in June 2001, cost $1200-$4000 for just the CPU, and once you bought one, performance was unimpressive. If anybody thought this would dethrone x86 from Dell-land, they were doing some serious drugs. The way you take on the CPU market is by *lowering* prices and *increasing* performance, as anybody at AMD can tell you. (Since CPU speeds are increasing so quickly, yesterday's high-end server is slower than today's el cheapo Dell, so designing a CPU for high-end machines might not be the brightest idea to begin with.)
What Itanium *did* do is convince everybody who was working on competing 64-bit CPUs to pretty much give up. (Note that the only one to survive did it on x86.) Itanium failed only if you believe that the goal of every product is to be a huge seller. In this case, it was more like a kamikaze, taking up some of Intel's resources but taking out all of their competition.
Of course, in truth it's probably more like the New Coke fiasco: they're not quite that smart, and not quite that dumb.
I believe some people say you are a douche bag. I don't trust those sources 100% though, so take it with a big grain of salt.
Khan Solo might be more appropriate
He said fanboy not fanbox.