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Macrovision Releases DVD Copy Protection

msblack writes "The Los Angeles Times is reporting that the good folks at Macrovision have unveiled a new system that will thwart 97% of existing DVD copying software while maintaining compatibility with existing DVD players. Macrovision claims that DVD copying results in $1 billion loss for studios out of $27.5 billion in sales. With piracy resulting in only 4% loss, why are the studios making such a big deal? The article also reports (mistakenly) that the market is pressing 100s of billions of DVD annually. Who's buying all those DVDs?" I'm skeptical of their claims, since historically Macrovision's anti-copying measures have been little more than easily circumvented snake oil, but maybe this time they've got their plan down.

686 comments

  1. Lies, Damn Lies and Macrovision by ackthpt · · Score: 5, Insightful
    The Los Angeles Times is reporting that the good folks at Macrovision have unveiled a new system that will thwart 97% of existing DVD copying software while maintaining compatibility with existing DVD players.

    Suuurrre.. Then come the artifacts, the quirky behavior, then you have to shell for a new DVD player to get it all sorted out, suddenly your old DVDs are now flaky so you have to keep 2 DVD players... Sigh. If only there were a way to copy them all to one format so you wouldn't have these problems...

    Macrovision claims that DVD copying results in $1 billion loss for studios out of $27.5 billion in sales. With piracy resulting in only 4% loss, why are the studios making such a big deal?

    Obviously not posted by a business owner of any sort. 4% loss may sound paltry, but if you choose to look at that 4% as being taken out of your net profit it'll look considerable larger, i.e. 4% out of $27B - expenses, assume a profit margin of 50%, and it's 8% Would you be happy buying a 12-pack at the corner store, but having to sacrifice one can/bottle to some guy at the exit door for no apparent reason?

    The article also reports (mistakenly) that the market is pressing 100s of billions of DVD annually. Who's buying all those DVDs?"

    Maybe they accidently included the AOL CDs.

    I'm skeptical of their claims, since historically Macrovision's anti-copying measures have been little more than easily circumvented snake oil, but maybe this time they've got their plan down.

    Hey, it's a consumer driven economy, gotta come up with some new angle that everyone's going to give you 4% of for no apparent reason...

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:Lies, Damn Lies and Macrovision by crayz · · Score: 4, Insightful

      Obviously not posted by a business owner of any sort. 4% loss may sound paltry, but if you choose to look at that 4% as being taken out of your net profit it'll look considerable larger, i.e. 4% out of $27B

      Right. Because when someone buys a DVD, it's 100% profit for industry. There's absolutely no production or shipping costs on the part of the producer, because DVDs and their packages grow on magic trees in candyland, and are delivered to Best Buy by the volunteer video fairy

    2. Re:Lies, Damn Lies and Macrovision by arkanes · · Score: 5, Interesting
      Here's an intersting question. So piracy costs a bit less than 4% of annual income each year. What kind of royalties do you have to pay for a CSS license? And how much will Macrovision charge for licensing? Is the total more than 4% of sales (and thats assuming that the 1 billion in lost sales is legit, which is questionable).

      An amusing aside is the Google ads at the bottom of that article.

    3. Re:Lies, Damn Lies and Macrovision by Rei · · Score: 4, Insightful

      ... and I'm sure that the 4% number is reliable. I mean, it's not like a company that makes a Leak-Patching-Putty has any incentive to overinflate the horrible dangers incurred by leaks. :)

      Seriously, though, the concept that if 4% of all movies are being copied across the internet that this is replacing an equivalent amount of DVD sales is ridiculous. They try to make these sort of claims with music. The reality is that the majority (not all, but most) of people pirating movies and music are penniless high school/college students and the like, who - if they couldn't download that latest Eminem album or copy of The Lord of the Rings from the net - wouldn't be headed out to the store to buy it any time soon.

      --
      "Well, then fire it up and show me what this..." (sigh) ... "coccoon can do."
    4. Re:Lies, Damn Lies and Macrovision by omeomi · · Score: 2, Insightful

      Would you be happy buying a 12-pack at the corner store, but having to sacrifice one can/bottle to some guy at the exit door for no apparent reason?

      that's a bit of a faulty analogy, given that the movie industry isn't actually losing any DVDs that they pressed, just theoretical sales. As always, these figures assume that someone would in fact purchase a DVD if they weren't able to get it for free. Which makes no sense. I don't copy DVDs, but I don't really buy them either. I rent them, which costs the movie industry money in lost sales, as well, according to that sort of logic. Which, of course, isn't true, because if I couldn't rent the movie, I probably just wouldn't watch it.

    5. Re:Lies, Damn Lies and Macrovision by Lanoitarus · · Score: 5, Funny

      Maybe they accidently included the AOL CDs. Huge business opportunity for macrovision there.... the AOL cd copying business is probably singlehandedly responsible for AOL's continuing downfall.

    6. Re:Lies, Damn Lies and Macrovision by ackthpt · · Score: 4, Interesting
      Right. Because when someone buys a DVD, it's 100% profit for industry. There's absolutely no production or shipping costs on the part of the producer, because DVDs and their packages grow on magic trees in candyland, and are delivered to Best Buy by the volunteer video fairy

      I worked in the logistics industry several years ago and it really got me thinking about the costs of packaging and distribution. Granted, per 1,000 of DVD's it probably wasn't much, but when you broke them out 5 to this store, 5 to that, etc. you had to pay the hands that did the work. Packaging, too as you allude, isn't free, though it's probably less than 50 cents per DVD.

      The producer needs to make a profit, the distributor needs to make a profit and the store needs to make a profit. All that considered, I'm moderately impressed that I can pick up some movies on DVD for $10. Which is a bit less than a matinee ticket, bucket of popcorn and a medium Cherry Coke.

      --

      A feeling of having made the same mistake before: Deja Foobar
    7. Re:Lies, Damn Lies and Macrovision by thedustbustr · · Score: 1
      TFA:
      And for Macrovision and other anti-piracy companies, the potential market is huge. With hundreds of billions of DVDs pressed every year, even a small licensing fee from the major studios would generate a significant boost to the company, which reported $128 million in sales last year.
      Hmm, a generous earth population of 7 billion: Figure 150,000 American's economically able to buy a dvd (own a dvd player), as well as the right age range (13+). Maybe multiply that number by 20 to get the total world population that is the target audience of the MPAA: We are at 3 million buyers. Each buyer buys 5 DVDs a year: 15 million.
      Maybe they accidently included the AOL CDs.
      Now, AOL sends out cds to each eligible buyer twice yearly for 10 years: add 3mil*2*10, 75 mil. Hardly hundreds of billions.
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    8. Re:Lies, Damn Lies and Macrovision by ackthpt · · Score: 2, Informative
      What kind of royalties do you have to pay for a CSS license? And how much will Macrovision charge for licensing?

      That's actually part of your expenses. I don't want to get into accounting here, but producing anything has fixed and variable costs which go into the expense columns, profit is what's left of gross after subtracting expenses. That's why that 4% should be magnified.

      I'm not attempting to justify their numbers (which could have just been pulled out of their a55 like the RIAA often does) just to shed light on the figures.

      --

      A feeling of having made the same mistake before: Deja Foobar
    9. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0
      Sigh. If only there were a way to copy them all to one format so you wouldn't have these problems...

      It's called a television capture card. As long as you have a good enough computer, you can copy anything at DVD quality (assuming the source is DVD quality). Unless, of course, Macroblindness decides to start using Total Attenuation Video Encoding. Of course, TAVE would have a positive effect on any Pauly Shore movie :-p

    10. Re:Lies, Damn Lies and Macrovision by Maestro4k · · Score: 5, Interesting
      bviously not posted by a business owner of any sort. 4% loss may sound paltry, but if you choose to look at that 4% as being taken out of your net profit it'll look considerable larger, i.e. 4% out of $27B - expenses, assume a profit margin of 50%, and it's 8% Would you be happy buying a 12-pack at the corner store, but having to sacrifice one can/bottle to some guy at the exit door for no apparent reason?
      • While I agree from a business owner's standpoint, going with a solution like Macrovision is an absurd way to "fix" the problem. The pirates who are reallly costing the studios money will find a way around this in no time flat and continue to produce and sell illegal copies. In the meantime, the studios will be paying Macrovision a fee to use their new copy protection stuff on every disk.
      • Basically you'll now leave the corner store with one bottle missing from your 12 pack and 10% of the beer gone from the other 11 to cover the costs of the Macrovision stuff.

    11. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 1, Interesting

      You seriously think that only 150,000 households in the US have a DVD player?

      Seriously?

      hahaha

      I'd guess that 25 million plus households have one in the US. Probably more like 50 million.

    12. Re:Lies, Damn Lies and Macrovision by FinestLittleSpace · · Score: 1

      speaking of AOL cds, are they just getting a bit tongue in cheek now. The other day, there was a huge BARRELL filled with them outside my local B&Q (hardware store for the non-ukers). Needless to say, the number never goes down and people chuck just-obtained reciepts in it. wooohoo.

    13. Re:Lies, Damn Lies and Macrovision by Oliver+Wendell+Jones · · Score: 5, Insightful

      100s of billions of DVDs annually
      $27.5 billion in sales annually

      If we assume that 100s only means 100, then that means that each DVD sold in America sells for an average price of $0.28. Now, I've personally never seen a new DVD sell for anything less than $10 on sale, so this must mean that there are billions and billions of DVDs being sold for $0.01 or LESS in order to bring down the average cost.

      Or else the people at Macrovision are idiots (DING, DING, DING! We have a winner!) and can't perform simple arithmetic.

      --
      A computer once beat me at chess, but it was no match for me at kick boxing -- Emo Phillips
    14. Re:Lies, Damn Lies and Macrovision by jrumney · · Score: 4, Insightful
      Sigh. If only there were a way to copy them all to one format so you wouldn't have these problems...

      Don't worry, there will be by next week.

    15. Re:Lies, Damn Lies and Macrovision by DaHat · · Score: 2, Interesting

      Or else the people at Macrovision are idiots (DING, DING, DING! We have a winner!) and can't perform simple arithmetic.

      Or maybe the reporter at the LA Times did the math wrong?

    16. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      You're correct, of course, but that doesn't affect his point in the slightest.

    17. Re:Lies, Damn Lies and Macrovision by NaruVonWilkins · · Score: 1

      Remember, this isn't really a 4% loss. It's just a completely bullshit arbitrary judgment that 4% fewer discs sold in the marketplace. They aren't realizing an actual loss - it's not at all equivalent.

    18. Re:Lies, Damn Lies and Macrovision by AviLazar · · Score: 4, Funny

      What theatres do you go to? The major theatres in my area (KoP Imax, Loews cherry hill, united artists) are running about 9.50 for a ticket... bust out the popcorn, & soda brings my price to almost 20 bucks...not including my date (she better pony up that butt for 20 bucks) ;)

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    19. Re:Lies, Damn Lies and Macrovision by InvalidError · · Score: 3, Insightful

      The CDs/DVDs themselves might cost next to nothing to make and ship... but the ~$100M budget movies that go on DVDs do not make themselves up overnight.

      Blockbuster movies do easily recoup this initial investment. Although we often hear about movies raking in milions over the first week, marginally profitable or even loss-making productions also exist. For these, DVD/CD sales help fund future projects or limit losses.

    20. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 5, Funny

      You'd make your mom give it up?

    21. Re:Lies, Damn Lies and Macrovision by ottffssent · · Score: 4, Funny

      "Would you be happy buying a 12-pack at the corner store, but having to sacrifice one can/bottle to some guy at the exit door for no apparent reason?"

      If the alternative is spending an extra $0.10 a can on beer that tastes funny, I'll toss the bouncer a bottle every trip.

    22. Re:Lies, Damn Lies and Macrovision by DrNibbler · · Score: 1

      Lucky for me it's also singlehandedly responsible for my coaster collection. I'm not complaining.

      --
      Sean.OutaHere()
    23. Re:Lies, Damn Lies and Macrovision by arkanes · · Score: 2, Informative

      That's just an accounting trick - the question is whether or not you're paying more money to the DVD group and Macrovision than you're saving. I can't answer that question, but when the numbers presented by a party with a vested interest in inflating the amount gives a number thats a pretty low percentage of total sales, I have to wonder.

    24. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 1, Funny

      For 20 bucks? You're damn right!

    25. Re:Lies, Damn Lies and Macrovision by Dayflowers · · Score: 2, Informative


      Simple.

      Around these parts (Portugal, Europe), newspapers have in the last couple of years adopted the habit of "offering" DVDs for a few extra . Usually for around 9, sometimes less. These are movies that came out half a dozen years ago, though. But the point is: the distribution system ALREADY exists. You just need to (and they do) use the existing mechanisms. It doesn't cost'em that much to distribute. Their expenses do not justify their cost.

      Someone along the chain is making alot of profit...

      --
      I am a speak english. Do you not? - Saroto
    26. Re:Lies, Damn Lies and Macrovision by cdrguru · · Score: 1
      Ha. Ha. Ha. You misunderstand. The total DVD players sold in the US is closer to 100 million units. Multiplying that by 20 isn't the world population of them, but their are at least 200 million DVD players, probably totallying around 150 million families with one or more players.

      Do I believe that there are 1000 discs produced each year for each player? Probably closer to 100, and not all of them sell which is what WalMart is selling for $7.95 in their junk bin.

      Hundreds of billions of movie discs being made each year is perhaps somewhat of an exaggeration, but the number is way more than 10 billion a year.

    27. Re:Lies, Damn Lies and Macrovision by Skye16 · · Score: 1

      So much lost beer :(

    28. Re:Lies, Damn Lies and Macrovision by StarOwl · · Score: 2, Interesting

      100s of billions of DVDs annually
      $27.5 billion in sales annually


      If we assume that 100s only means 100, then that means that each DVD sold in America sells for an average price of $0.28. Now, I've personally never seen a new DVD sell for anything less than $10 on sale, so this must mean that there are billions and billions of DVDs being sold for $0.01 or LESS in order to bring down the average cost.

      Two problems with that analysis:

      1. "Pressed" != "sales". I read awhile back that for every CD sold, some surprisingly large multiple of CDs were pressed. I wouldn't be at all surprised if the same holds true for DVDs.

      2. The stats quoted are allegedly global, not U.S. domestic. I can't help but wonder how much a DVD costs once you're outside the US, Europe, Japan, and Australia.

      Even in spite of that, I agree: something smells inconsistent with those numbers.

    29. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      It's $9.00 at the Regal in Oaks, but the unrestricted Regal/UA VIP passes cost $6.50 (rec association at work) or $7.00 [Costco, also in KoP]. For four of us to go out to the movies (two couples), that saves $8-$10, which I'm sure you know is 8-10 pints of North Star at the Rock Bottom on a Wednesday!

    30. Re:Lies, Damn Lies and Macrovision by kosmicki · · Score: 0, Offtopic

      $5 ticket, $5 bucket of popcorn, (and a free refill) buy refill cup at start of the year and they are just $1 a fill= $11 Trick is to go during matinee prices. Though managing to do that on a date without seeming cheap is a bit tougher. Harkin's Theatres is where I go also.

    31. Re:Lies, Damn Lies and Macrovision by lpevey · · Score: 1

      Agreed. It's $10.50 here in NYC, which leads me to the ironic choice of only seeing mediocre movies in the theatre, and NOT seeing movies I know I will like... May as well wait for the good movies to come out on DVD, because I'm sure I'll want to buy them anyway. Saves me the $10.50.

    32. Re:Lies, Damn Lies and Macrovision by zippthorne · · Score: 1

      You have to consider the fixed costs vs. the marginal costs. It may very well be that the marginal cost on that extra 4% would be extremely low thereby making the profit those sales generate be nearly 100%. It's not unreasonable to assume that the that particular 4% of revinue might represent more than 4% of the profit....

      "If they sold 4% more units, profit would go up 8%" is not an unreasonable statement to make, though i have no idea what the fixed costs are in this instance and so can't say whether the difference in profit is 5% or 1 million percent.

      --
      Can you be Even More Awesome?!
    33. Re:Lies, Damn Lies and Macrovision by cpt+kangarooski · · Score: 0, Offtopic

      Is Lowes Cherry Hill still doing that idiotic reserved seating thing?

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    34. Re:Lies, Damn Lies and Macrovision by eRondeau · · Score: 1

      The best part about this entire article? The Google Ads at the end all advertise DVD copying software!

    35. Re:Lies, Damn Lies and Macrovision by mobiux · · Score: 1

      ". I can't help but wonder how much a DVD costs once you're outside the US, Europe, Japan, and Australia."

      I think that's what they are trying to address.
      Because most of the mass piracy operations are in the far east.

    36. Re:Lies, Damn Lies and Macrovision by badmammajamma · · Score: 4, Insightful

      Actually the new copy protection will likely cost more than the 4% they lose from piracy. However, they are paranoid about anything that reduces their control over distribution. The 4% is a write-off. Distribution control is everything.

      Look at that russian mp3 website (can't remember the name) where you pay about 5 cents per song. They could start doing that with DVDs. That's what they are affraid of.

      --
      Any man who afflicts the human race with ideas must be prepared to see them misunderstood. -- H. L. Mencken
    37. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      I don't know about you, but for $20, I expect poontang not butt

    38. Re:Lies, Damn Lies and Macrovision by grahams · · Score: 1

      Did you actually read the text that came directly after what you quoted? Here it is again, since you apparently didn't:

      4% out of $27B - expenses, assume a profit margin of 50%, and it's 8%

      The person you so sarcastically ridicule makes exactly your point. Dumbass.

    39. Re:Lies, Damn Lies and Macrovision by marktoml · · Score: 1

      >(she better pony up that butt for 20 bucks)

      and people question why geeks aren't attractive.
      A little too much left-brain going on there maybe?

    40. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      Someone mod parent up.

    41. Re:Lies, Damn Lies and Macrovision by AviLazar · · Score: 1

      But you did see LotR on a big IMAX screen yes?

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      I mod down so you can mod up. Your welcome.
    42. Re:Lies, Damn Lies and Macrovision by NormalVisual · · Score: 4, Insightful

      And most of the mass piracy operations are well-funded enough such that the new Macrovision protection isn't going to make a bit of difference. Like so many other DRM schemes, this will prevent the average Joe from making a backup or sharing with one or two friends, and do absolutely nothing about the large-scale operations that are really costing them money.

      --
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    43. Re:Lies, Damn Lies and Macrovision by aka-ed · · Score: 1
      Then come the artifacts, the quirky behavior, then you have to shell for a new DVD player to get it all sorted out, suddenly your old DVDs are now flaky so you have to keep 2 DVD players.

      RipGuard supposedly works on your present dvd player (RTFA), and Uncle George Lucas says, through THX, that it doesn't create artifacts.

      If this thing stops 97% of rippers, it just means that the other 3% just gained total share of the market. Imagine the insider trading going on...

      --
      I survived the Dick Cheney Presidency 7 to 9 AM 7-21-07
    44. Re:Lies, Damn Lies and Macrovision by AviLazar · · Score: 0, Offtopic

      I kinda like it (I don't use it unless it is the opening night for a high demand movie)....What is nice, really nice, is they come and take your order at your seat...so you do not have to wait in line.

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    45. Re:Lies, Damn Lies and Macrovision by srussell · · Score: 1
      Sigh. If only there were a way to copy them all to one format so you wouldn't have these problems...
      That's great!

      Would you be happy buying a 12-pack at the corner store, but having to sacrifice one can/bottle to some guy at the exit door for no apparent reason?
      I already do. I live in the wonderful state of Pennsylvania, where I not only have to pay Federal and State taxes, but also local taxes (to the township) and sales tax. I also have to pay a 1% property transfer tax if I buy a house (it is, actually, 2% on the transfer; each party pays half).

      With the example our government sets, is it any surprise that consumers are "taxing" the RIAA?

    46. Re:Lies, Damn Lies and Macrovision by AviLazar · · Score: 2, Funny

      middle brain actually ;)

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    47. Re:Lies, Damn Lies and Macrovision by Em+Adespoton · · Score: 4, Insightful
      The CDs/DVDs themselves might cost next to nothing to make and ship... but the ~$100M budget movies that go on DVDs do not make themselves up overnight.

      I haven't checked how these things work these days, but back in the time of Videocassettes, studios did all their financial balancing based on cinema sales alone.

      This means that they would project their releases and productions in a way that would guarantee a decent aggregate profit for any given year, without considering tape sales. Tape sales were looked on as an annual loss (people won't go back to the theatre to watch it if they own it), so most shows only went to tape after the projections had been met.

      So effectively, the only costs for the cassettes were in the cassette mastering, duplication, and distribution, and any profit above break even was an added bonus.

      The incentive to release movies in this way was mostly branding; if you saw that MGM produced these good movies, and certain celebrities generally gave a good performance, you'd be more likely to go see the next MGM film in the theatre that starred those actors.

    48. Re:Lies, Damn Lies and Macrovision by mr.newt · · Score: 1

      The article is about DVD copying, not movie downloading.

    49. Re:Lies, Damn Lies and Macrovision by cpt+kangarooski · · Score: 0, Offtopic

      I kinda like it (I don't use it unless it is the opening night for a high demand movie)...

      Yes, and I could understand it more if they only had it then. But going to a matinee and not being able to pick the best seats is a bit much. They're always vacant then, and it seems dumb.

      What is nice, really nice, is they come and take your order at your seat...so you do not have to wait in line.

      Meh. Lowes Boston Common sends a guy to take orders from the whole theater. I guess you'd have to get out of the seat, but only to go down to the front row to fill out the form.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    50. Re:Lies, Damn Lies and Macrovision by guru42101 · · Score: 1

      True.. How much of that is actual lost sales? I still buy movies/cds that I like because I want a permanent high quality copy. The ones that I burn can be put into a few catagories. Ones that aren't available in the states (generally anime fan subs). Ones that I wouldn't by otherwise and just want to preview. If I like it I'll buy it, otherwise it goes into a rack of CDs/DVDs that will be thrown away in the next 3-6 months. Quite often with DVDs I'll rent them instead to avoid the time/hassle of downloading and burning so this primarily applies to CDs. Ones that I own, I really enjoy, and I don't want any damage done to the original: CDs for the car, DVDs for friend's/family's kids to watch when they're over. Finally, ones that are so expensive that they just aren't worth buying. Generally seasons of TV shows that just really aren't worth 100+ for something I'm only going to watch once or twice. This pretty much qualifies as any DVD or season over $35, but the only ones I've actually done it with so far were all $100+ which is simply absurd. I don't really have the time to watch all of them, let alone work the extra 2-3 hours of OT to afford them.

    51. Re:Lies, Damn Lies and Macrovision by miu · · Score: 2, Interesting
      Hey, it's a consumer driven economy

      Yep, and as a consumer I won't be buying any Macrovision protected DVDs until I see reviews from reputable sources that let me know they work correctly in all 3 of the DVD players I have.

      I have been bit so many times by copy protection that I regularly put off buying software I'm interested in until the issues get shaken out and I no longer buy new music in non-digital format.

      I guess it is too much to hope for that if this format does cause problems with existing DVD players that it costs them a lot more than 4% of their sales. People will probably just accept problems with the same baffled acceptance that they always seem to.

      --

      [Set Cain on fire and steal his lute.]
    52. Re:Lies, Damn Lies and Macrovision by AviLazar · · Score: 1, Informative

      As the movie starts, move the the center seats. I am sure if the theatre is empty they won't care.

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    53. Re:Lies, Damn Lies and Macrovision by Rei · · Score: 1

      Yes, but the whole concern about movie copying is that people will share the files.

      --
      "Well, then fire it up and show me what this..." (sigh) ... "coccoon can do."
    54. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 1, Funny

      No, I'd make *your* mom give it up.

    55. Re:Lies, Damn Lies and Macrovision by jhylkema · · Score: 1

      Obviously not posted by a business owner of any sort. 4% loss may sound paltry, but if you choose to look at that 4% as being taken out of your net profit it'll look considerable larger . . .

      Cry me a river.

      I think what a lot of people, particularly large corporations have forgotten, is that business involves (drum roll please) RISK! There's the potential for huge rewards, yes, but there's also the potential, i.e., much greater likelihood, of losing the shirt right off your back. A business owner doesn't have a right to a profit at all, much less a certain level of profit. In fact, the odds are at least four to one against making any profit! In other words, if you're in a business you can't make money in, then you're gonna have to get a job at Wal-Mart like the rest of us.

      Further, "Hollywood accounting" is synonymous with cooking the books, so I'd take any money numbers from these people cum grano salis.

    56. Re:Lies, Damn Lies and Macrovision by ConceptJunkie · · Score: 2, Insightful

      A reporter (and copy writer and editor) that can't do math?! Get outta here.

      Next thing, you'll tell me they're biased. Or that good video game reviews are bought and sold. Or that the radio industry is still engaging in payola.

      --
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    57. Re:Lies, Damn Lies and Macrovision by Moonlapse · · Score: 1

      I live in the same area. 20 bucks can buy you two or more preowned dvds that were released recently. For instance, i picked up Troy, The Terminal, Dodgeball, and Collateral for $20 total. Some buy 2 get 2 sale. Combine that with a 50in tv and a comfy bed, and you got a more enjoyable experience than a crowded theater.

      --
      - I got my free iPod and a free Nintendo DS....why not
    58. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 2, Funny

      Oh yeah? Heard of economy of scale? When production goes up by 4%, the cost only goes up by 3.14159265% (aka pi rate).

    59. Re:Lies, Damn Lies and Macrovision by cpt+kangarooski · · Score: 1

      Not a bad suggestion, but no longer practical; I moved from Collingswood to New Hampshire, and it'd be a long way to go just for a movie.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    60. Re:Lies, Damn Lies and Macrovision by mr.newt · · Score: 1

      Well, in this article they are actually not just talking about internet sharing. They are also talking about bootlegging and the like.

    61. Re:Lies, Damn Lies and Macrovision by Moonlapse · · Score: 1

      Actually, I think TV shows on dvd is a good value. Consider the amount of viewing material you get. If the show is an hour long, you get about 43 mins without commercials. Two episodes is the length of a typical movie. Typical Tv seasons are 22 episodes. By that math, you have the equivalent of 11 movies. $40ish bucks is a good deal for "11 movies". $100 is a bit high, but worth it if its something you like.

      --
      - I got my free iPod and a free Nintendo DS....why not
    62. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      > Would you be happy buying a 12-pack at the corner store, but having to sacrifice one can/bottle to some guy at the exit door for no apparent reason?

      Curiously enough, I bought a 12 pack last weekend on the way over to a friends house. Somewhere around bottle 2 or 3, I noticed the label said 11.5 oz.

    63. Re:Lies, Damn Lies and Macrovision by oudzeeman · · Score: 1

      "I've personally never seen a new DVD sell for anything less than $10 on sale," I've seen B Horror movies selling new for $1 - $2 (in a cheap slimline case) - the movies are old enough so they are in the public domain so there isn't any cut that has to go to a studio

    64. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 1, Insightful

      Someone along the chain is making alot of profit

      Or a bunch of people are making a little bit of profit... the people that made the movie, the printing house, the distributor, a bunch of truck drivers, then finally the store that sells the movie.

    65. Re:Lies, Damn Lies and Macrovision by object88 · · Score: 2, Insightful

      I don't work in the industry, but I'm certain that DVD sales are calculated into the financial balancing, no longer just cinema sales. Especially when you consider the large effort put into "bonus" features, like commentary and so forth. Then you have movies like Anchorman, for which you can get practically a whole second movie in bonus features if you buy it at the right place / time.

    66. Re:Lies, Damn Lies and Macrovision by GooseKirk · · Score: 1

      Well, here is Colombia, a DVD goes for about $4. If you can live with VCD, you can pick those up for around $2.

      Oh, you're talking about genuine, pressed DVDs... gotcha. I think Tower Records carries those, roughly the same price as in the US.

      Have to say, though, none of these options are really good for a traveler. Gee, I wonder what would be a good option for a traveler with a high-speed internet connection and a whopping big hard drive...

    67. Re:Lies, Damn Lies and Macrovision by PacketScan · · Score: 1

      uncle sam already steals my beer.

      Opps i mean taxes my brew.

    68. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      Then you throw in the 2% who don't get these movies because they look like shit, the 2% who don't want to support these money grubbing corporates, then throw in some profits loss to macrovision.

      And pirates will still find a way to get the stuff. Did you read the summary? It thwarts 97% of DVD copying software. Guess what 3% of the software pirates will use? Guess what 3% of the DVD copying software will be copied by the other 97%. The only thing this might do is show that someone broke macrovision encryption and allow the MPAA or whoever to sue under the DMCA. And then it's not going to be the movie companies that actually make any money back, just the lawyers.

      And fuck copyright and other IP laws anyways. They are supposed to increase creativity in the arts (using classical definition of arts here, which includes science and technology) but all they do is make invention and creativity a more painful process as you have to spend so much time seeing if your creation violates someone elses IP. Creativity abounded in the days before IP laws... Most of Shakespeare's plays were based on other people's work. Jazz music was all about playing standards... you didn't have to write great songs, just play them in a great way. IP should be pretty much be limited to trademark in that someone can't steal your brand name. And a phrase like "food, folks and fun" or "I'd hit it" (Why is McDonald's trying to get us to fuck our burgers???) should not be trademarkable. Just brand name, in a given field. And guess what... you shouldn't be able to enforce trademark on a person's name either. If Joe McDonald wants to open a restaraunt, he should be able to use his freaking name. He shouldn't also be allowed to serve the "Big Mac" "McFish" "McNuggets" and "Quarter Pounder with cheese," however the "Big Joe" "Fish Sandwich" "Chicken Nuggets" and "Quarter Pound Cheeseburger" should be allowed on the menu, as they are fairly generic, descriptive terms.

      Why does McDonalds want me to stick my dick in their food???

    69. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      Right. Because when someone buys a DVD, it's 100% profit for industry. There's absolutely no production or shipping costs on the part of the producer, because DVDs and their packages grow on magic trees in candyland, and are delivered to Best Buy by the volunteer video fairy

      It has to be othewise how coudl downloading not cost the industry anything. I mean if there are costs associated with the production of DVD's then circumventing those costs and getting a free copy would be theft right?

    70. Re:Lies, Damn Lies and Macrovision by PurpleFloyd · · Score: 1
      Even without DVD and video sales, movies are still a highly profitable business. A worthwhile analogy to theater releases might be with a Las Vegas casino: while a tourist might win a $1 million jackpot, the other players in the casino will probably lose that much in an hour or two, and the casino will end up with a large profit at the end of the day.

      Similarly, while there are occasional flops like Gigli or Battlefield Earth, the difference is more than made up by even one blockbuster movie. DVD and video sales are just icing on the cake.

      --

      That's it. I'm no longer part of Team Sanity.
    71. Re:Lies, Damn Lies and Macrovision by lonesome+phreak · · Score: 1

      I'm a computer tech for my local city gov, but instead of buying movies I spend all my money on broadband, d/ling movies, renting movies, burning DVDs, and learning how to burn multi-episode ...and ink so I can make my own labels.

      If I run across a movie I really did like on sale (for under $12) I'll buy it, but that's about it.

      --
      Maybe we DID take the blue pill. You wouldn't remember anyway.
    72. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      Duplication costs for CD and DVD media are extremely low. The DVD industry is not too different from the CD industry. Lets examine the CD industry and costs associated with simple production.
      A single CD costs on the order of $0.25 to produce (print, package, label, and ship to vendor). Music CDs are sold to the consumer for a price of approximately $10. The price/profit margin is then approximately 20/1.
      The catch here is that you need to cover not the cost of producing the finished media but the content.
      Suggestion- Spend more money on developing content people want to purchase!! If your movie is bad nobody will buy it. If your movie is great and the price is good nobody will WANT to copy it. Its much more convenient just to buy one!! Bring the price point for movies down near $10 like CD Music. That will increase sales and reduce piracy to background noise.

    73. Re:Lies, Damn Lies and Macrovision by Smobien · · Score: 1

      she better pony up that butt for 20 bucks Damn straight she better.

    74. Re:Lies, Damn Lies and Macrovision by m50d · · Score: 1

      The DVDscost pretty much 0. Heck, you can buy them for what, $.50 compared to $17 for the movie (I don't keep up on movie prices any more). And that's as a consumer, with no economies of scale or anything. What you pay for the DVD is pretty much pure profit.

      --
      I am trolling
    75. Re:Lies, Damn Lies and Macrovision by thedustbustr · · Score: 1

      ugh, I was working with thousands and dropped three orders of magnitude :( 150 million was my very generous should-be input :(

      --
      This sig is false.
    76. Re:Lies, Damn Lies and Macrovision by Alpha+Soixante-Neuf · · Score: 1
      Obviously not posted by a business owner of any sort. . . assume a profit margin of 50%

      That must be a pretty nice business you're owning there buddy.

      --
      "The world is a tragedy to those who feel, and comedy to those who think." -- Shakespeare
    77. Re:Lies, Damn Lies and Macrovision by 4vidar · · Score: 1

      Obviously not posted by a business owner of any sort. 4% loss may sound paltry, but if you choose to look at that 4% as being taken out of your net profit it'll look considerable larger, i.e. 4% out of $27B - expenses, assume a profit margin of 50%, and it's 8% Would you be happy buying a 12-pack at the corner store, but having to sacrifice one can/bottle to some guy at the exit door for no apparent reason?

      It's interesting that you would say this as I just took a 4% paycut at work, does that mean I can copy my DVD's now?

    78. Re:Lies, Damn Lies and Macrovision by elmegil · · Score: 1

      You missed the part about "rent it, dupe it, burn it, return it", right? THAT's the BIG problem, especially now with even Sony making a dual-layer DVD burner that you can find street priced at about $80. Don't even need DVDshrink with that bad boy.

      --
      7 November 2006: The day Americans realized corruption and incompetence weren't addressing 11 September 2001
    79. Re:Lies, Damn Lies and Macrovision by 0111+1110 · · Score: 1

      Music CDs are sold to the consumer for a price of approximately $10.

      Where do you live? In China? Prices vary, but where I live (in the US) CDs range from $18-$23 + sales tax in local stores and $14-$19 + shipping online. Of course, used, scratched CDs are cheaper.

      --
      Quite an experience to live in fear, isn't it? That's what it is to be a slave.
    80. Re:Lies, Damn Lies and Macrovision by mr_exit · · Score: 1

      just because you asked.... In New Zealand a full price, new release dvd is NZ$40 (US$28)_

      The shops usually have huge displays of discount dvd's, still recent releases or blockbusters, for NZ$25 (US$17)

      And the real cheep movies from the 80's or anything staring Sandra Bullock sell here for NZ$10 (US$7)

      --

      -------
      Drink Coffee - Do Stupid Things Faster And With More Energy!
    81. Re:Lies, Damn Lies and Macrovision by 0111+1110 · · Score: 1

      For an extreme example of what can be asked for what is less than a couple of dollars worth of DVDs look at the cost of Japanese TV series. I am considering the purchase of a series that costs $220 +$25 shipping for only 6 DVDs. For that price I would expect to get gold masters. And just to make it more difficult they are region encoded so I cannot actually play them on my player. Japanese TV networks usually expect to sell their DVDs at around $40 per episode. Now that's begging for piracy. Which they get in abundance from Hong Kong and mainland China. Unfortunately the quality of the bootlegs is crap.

      --
      Quite an experience to live in fear, isn't it? That's what it is to be a slave.
    82. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      Where do you shop? I need to apply to be a bouncer there. I'm not one to turn down free beer.

    83. Re:Lies, Damn Lies and Macrovision by mothz · · Score: 1

      I think the write-up was just poorly-worded. It should say, "...results in $1 billion loss for studios out of every $27.5 billion in sales."

    84. Re:Lies, Damn Lies and Macrovision by phalse+phace · · Score: 1
    85. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      The pirates who are reallly costing the studios money will find a way around this in no time flat and continue to produce and sell illegal copies.

      Especially since those pirates are probably using hacked drives that can do bit-by-bit copies. The article describes a scheme that looks to me to be aimed at the casual copier; they've pawed through various popular DVD copying programs and come up with some encoding tricks that fool that software.

      Does the bulk of DVD piracy come from people using that sort of software? Or does it come from large shady outfits that can afford bit-by-bit copiers?

    86. Re:Lies, Damn Lies and Macrovision by ackthpt · · Score: 1
      assume a profit margin of 50%

      That must be a pretty nice business you're owning there buddy.

      I knew a fellow programmer at an auto parts warehouse/distributor. ~100% mark-up was their practice. If I needed anything he could get at their cost I'd save a bundle.

      --

      A feeling of having made the same mistake before: Deja Foobar
    87. Re:Lies, Damn Lies and Macrovision by superultra · · Score: 1

      Obviously not posted by a business owner of any sort. 4% loss may sound paltry

      In retail, you're doing pretty damn well if you only have a 4% shrink rate. In fact, most mall stores hover at or under 10%, depending on the industry. It's their right to quibble over that 4%, it is their 4% - I'm just saying that it's not cost effective to worry about that 4% when there are other places to throw cash than Macrovision that might result in greater profits.

    88. Re:Lies, Damn Lies and Macrovision by ackthpt · · Score: 1
      With the example our government sets, is it any surprise that consumers are "taxing" the RIAA?

      More likely you pay sales tax on any legit DVD and if your state govt wants more moolah they'll figure some Home Entertainment tax and slap it on your DVDs.

      --

      A feeling of having made the same mistake before: Deja Foobar
    89. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      How much is your time worth? Think of this:
      $45 for plastic discs with 20 episodes of Show X
      On TV each half hour of show has (conservative guess) roughly 10 minutes of ads

      You are basically playing $0.23 per minute of ad's you don't have to watch... that is a HUGE value... not even counting the convenience of watching the show at my own pace, whenever I want, however many times I want, and showing (maybe loaning) the discs to any of my friends who come over.

      This reminds me of the StarTrek fantasy to have every fan pay $14 to fund a season... How come TV shows aren't subscription based yet?

      Wouldn't you pay $50/year for 25-35 episodes of a good show with no Ads and a nice community surrounding the show??

    90. Re:Lies, Damn Lies and Macrovision by uzor · · Score: 1

      He said matinee, though. Is $10.50 your evening price or your matinee? If that is your matinee price, I shudder at the thought of what a full priced evening ticket might cost.

    91. Re:Lies, Damn Lies and Macrovision by macdaddy357 · · Score: 1

      Within a month, I bet we will be reading that it does not maintain compatibility, and half of existing players can't handle these new discs. Also, how hard will it be to watch a DVD on your PC? This is already a pain with today's disks. I had to downgrade to old drivers to keep geforce cards with TV out working. With the latest, I get a message something like playback is prohibited unless tv out feature is disabled. Actually turning off TV out as it suggests is no fix.

      --
      How ya like dat?
    92. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      It's an exagerration to assume that all of the 4% is lost revenue, but it is also probably too much to claim that none of it is. There are people who would be willing to pay the cost, but have instead gone for the free download or cheap illegal copy. I would be interested if someone could find a way to see how large that group is.

    93. Re:Lies, Damn Lies and Macrovision by jedrek · · Score: 1

      Well, here in Poland (which is europe, just... a lower class europe) a new DVD will run you $20, with some titles going up to $35, and some (totally budget) titles going as low as $7. All of these costs are in USD.

      Now, factor in that salaries here about 10x lower, and our rampant piracy is a bit easier to understand.

    94. Re:Lies, Damn Lies and Macrovision by starrsoft · · Score: 2, Informative
      that russian mp3 website (can't remember the name) where you pay about 5 cents per song

      AllofMP3.com. And it's incredibly good! After getting a cease and desist letter from the *AA (and an accompanying threat from Adelphia to suspend for 14 days at next incident), it's a great alternative to Kazaa! Side benefit: It's legal. It costs $0.01 a MB. Very simple. You can choose the encoding type (OGG, MP3, WMA, MPEG-4, MPC) and the bitrate (128, 192, 320 kbps), so you pay for the quality you choose. No DRMs either.

      I would definitely patronize such a service for movies; that has got to have the idiots at the MPAA sweating. They could really turn that into a revenue stream... idiots...

      --
      Read my blog: HansMast.com
    95. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      The thing is the russian website to my knowledge is legal. The international record companies have reciprical licencing agreemets, as such the russian equivilent of the RIAA licences music at a local rate.

      To my knowledge the movie industries don't work like this and have many different distributers in each country

    96. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      How much for butt? $10 or $40?

    97. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      Yeah, well, she's wondering when you're going to call again.

    98. Re:Lies, Damn Lies and Macrovision by jp10558 · · Score: 1

      Yeah, if Amazon sold movies for ~$5 including shipping (somewhere near the cost of netflix, and blank DVDs, adjusted a little for time saved) I think they'd likely make a lot of sales. They could go to $6 for the nice lining and such. The problem is that really doesn't leave much for the studios...

      --
      Opera, Proxomitron-Grypen,GPG 0x0A1C6EE3
    99. Re:Lies, Damn Lies and Macrovision by Alpha+Soixante-Neuf · · Score: 1

      of course the markup is 100%. that's like the beginning of markups from distribution to retail, but say there was only one company generating that 27 billion in sales and say that they're markup to retail was 100%. That means the adjusted gross revunue is equal to half of 27 billion = 13.5 billion. but the cost to produce the dvd is the cost of running the entire operation. Usually 20% profit on revenues is a very healthy company, especially if you can keep that level over the long term. Now dvd makers have already invested in the capital and personnel to produce dvd for 27 billion in sales and now the've lost 4% of those sales. That means they lost all of that out of the profit. that's a 20% loss out of profit (4% being a fifth of 20%) assuming they were making 20% profit margin. Now the prices they charge for dvds cds are criminal so their markup could easily be 700-800% in which case you might be right about their specific profit margins, but you're average business would be incredibly happy with a 20% margin on a 100% markup.

      --
      "The world is a tragedy to those who feel, and comedy to those who think." -- Shakespeare
    100. Re:Lies, Damn Lies and Macrovision by Alpha+Soixante-Neuf · · Score: 1

      but the cost to produce the dvd is the cost of running the entire operation edit: is not. i should always remember to proof anything over 5 words.

      --
      "The world is a tragedy to those who feel, and comedy to those who think." -- Shakespeare
    101. Re:Lies, Damn Lies and Macrovision by Ingolfke · · Score: 1

      You've just strengthened the original contributors point. The point is that $1 billion in losses is not insignificant. And, as you pointed out, $27B is net revenue not profit, so the impact of that $1 billion on total profit is actually very significant. The grandparent post illustrated this as well, but you were too busy being a smart ass to have noticed.

    102. Re:Lies, Damn Lies and Macrovision by ackthpt · · Score: 1
      Now the prices they charge for dvds cds are criminal so their markup could easily be 700-800% in which case you might be right about their specific profit margins, but you're average business would be incredibly happy with a 20% margin on a 100% markup.

      Keep all that in mind the next time you shell $60 for a video game cart. Mark Turmell, back when we worked in the same puny office at a midwestern college, revealed at the dawn of video games the pricing, which is probably similar today, but with larger markets. Sneakers (an Apple ][ game) sold for $8 per copy to distributors, stores sold it ~$35 Mark's cut? ~$2.00 per copy or 25% of what Sirius Software (his publisher of the time) received.

      --

      A feeling of having made the same mistake before: Deja Foobar
    103. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      Would you be happy buying a 12-pack at the corner store, but having to sacrifice one can/bottle to some guy at the exit door for no apparent reason?

      When I was a kid I did exactly that. :-D They would not sell me beer so I had to ask a local drunk to buy it giving him one bottle in return.

    104. Re:Lies, Damn Lies and Macrovision by stmfreak · · Score: 1
      While 4% is certainly worth chasing, your analogy broke down here:

      Would you be happy buying a 12-pack at the corner store, but having to sacrifice one can/bottle to some guy at the exit door for no apparent reason?


      Piracy is akin to buying a twelve pack at the store and seeing the guy at the exit getting a thirteenth beer for free. The store isn't missing any beer. You're not missing any beer. The guy at the exit has a free beer he'd thought he'd like to taste. You can argue about the "loss of opportunity" to sell the poor bum a beer, but the fact is that no one lost anything due to this magical replication of beer.

      Stretch your minds a bit and imagine what's going to happen when we have matter to energy to matter replicators. Call them scanning-nano-assemblers if it makes it easier to digest the technological possibility. Will:
      • Warner charge you for copying a physical CD from your friend's collection?
      • Ford charge you for turning a mound of dirt in your yard into an exact copy of your friend's new Mustang?
      • Waterford charge you for replicating a twelve piece set from the one set you bought so you could have friends over? Or maybe you're just replicating the crystal because you enjoy the sound it makes when you smash it against your fireplace every night.
      • Apple sue people who copy iPods complete with purchased tracks onboard?


      The day is coming when the above, or something relatively similar, will be possible. The current argument against end-user "piracy" is no different.
      --
      These opinions guaranteed or your money back.
    105. Re:Lies, Damn Lies and Macrovision by Nogami_Saeko · · Score: 1

      I would LOVE for ANY decent theatre (read: stadium seating) around here to have that.

      Reserved seating is common in most of Asia. Makes a lot more sense to buy the seat(s) you want and just show-up a few minutes early for your show, rather than waiting in line.

      If theatres want to reduce the number of people who decide to just skip the theatre experience (long lineups, high prices, people talking on cell phones, etc), then they'd better improve their customer experience.

      Having reserved seating would go a long way to doing that in my books. The alternative would be a "gold card" that you could purchase for $100 a year or something that would allow you "pre-boarding" style seating to get into the theatre and choose your seats before the rest of the unwashed masses arrive.

      N.

      --
      "Nothing strengthens authority so much as silence." - Charles de Gaulle
    106. Re:Lies, Damn Lies and Macrovision by Alpha+Soixante-Neuf · · Score: 1

      that's why I'm a thief. no wait sorry... a copyright infringer.

      --
      "The world is a tragedy to those who feel, and comedy to those who think." -- Shakespeare
    107. Re:Lies, Damn Lies and Macrovision by arminw · · Score: 1

      ...true shrink wrap EULAs have been tested in most major jurisdictions and are valid contracts...

      Right! Since when can an 9 year old enter into a valid contract anywhere? He can click a mouse fine though! Bullshit!

      --
      All theory is gray
    108. Re:Lies, Damn Lies and Macrovision by MidnightBrewer · · Score: 1

      Here's the businesss model:

      A run of just 1,000 DVDs will run you $2 a copy, complete with packaging.

      You make the stores buy the DVDs for you at $12 a copy and suggest they sell it for $15 a copy. You deliver the DVDs to only a few major distribution centers (a la Hastings, Amazon, etc.), let those companies worry about the rest of the distribution costs, and save a bundle on shipping.

      Smaller outfits (not belonging to a franchised retail chain) pay an additional "non-preferred member" S&H fee, thus eliminating paying extra for mom-and-pop businesses. If they want to avoid paying the shipping costs, they can enter into a "preferred member distribution agreement," which states that for a flat annual fee, they can purchase as many DVDs as they think they can sell with no shipping costs. Some will buy more, some will by less; in the average, the distribution agreement contract allows you to still at least keep S&H at a bare minimum, if not allowing you to make a net profit. (If it doesn't make money, hire better accountants.)

      Direct distribution (sales by catalog or internet) is even more lucrative, as you make the customer pay all shipping costs. You can even sell it for the suggested retail price of $15, leaving you with a tidy $13 of revenue on each DVD.

      Although this is all off the top of my head, I would not be surprised if this isn't exactly what's really going on. Can you even conceive of only half of $27.5 billion in sales? That's not even counting merchandising and theater ticket sales. I hardly think they're hurting. You don't hear Ferrari complaining that movie piracy is cutting into their sales, do you?

      --
      "Give a man fire, and he'll be warm for a day; set a man on fire, and he'll be warm for the rest of his life
    109. Re:Lies, Damn Lies and Macrovision by Skrybe · · Score: 1

      What I'd like to see is the MPAA suing Macrovision for every pirated movie being downloaded. After all it's their faulty copy-protection that's allowing the downloading to take place.

      Looking at it like a homeowner with a leaky pipe. You hire a plumber to stop the leak. When the leak continues you get the plumber back to fix it but it comes out of the plumbers pocket not yours.

      On a side note, I already have problems with DVDs not playing properly from time to time. If this makes it worse I'm going to be more inclined to stop buying copy-protected DVDs and find another non "faulty" medium. And I'm sure lots of other consumers feel the same. So effectively they'd be pushing legitimate consumers to dodgy alternatives - effectively *encouraging* piracy.

    110. Re:Lies, Damn Lies and Macrovision by ibbey · · Score: 1

      I agree with you that the movie studios aren't hurting, but I think you are greatly overestimating their profit margin on DVD sales. First, you are ignoring one of the big production costs-- making the movie. While many movies go to DVD already profitable, many don't make enough money in the theatres to pay for their production. Either way, though, there are royalties to pay to actors, directors, etc. In addition, most DVDs have extras that can add a substantial amount of overhead to the production costs.

      Two other errors: While I don't know the actual costs to the store, I can tell you that the retail margin is a lot higher then you're suggesting. In bookstores, the retail markup (at SRP) is closer to 40% then 20%, and I assume that the same is true for DVDs. Finally, the film companies don't normally sell directly to resellers. They sell to distributors, who in turn sell to the retailers. I assume that their margins are slimmer then the retailers (they operate on much higher volumes), but they still need to make a profit.

      I suspect that a more realistic breakdown is that a DVD that retails for $15 costs the retailer about $9, and it costs the distributor about $7. Subtract the $2 manufacturing cost, and probably $1 for shipping, handling & overhead, and you're down to about $4 per DVD before paying anything for the actual content.

      Don't get me wrong... I'm not defending the MPAA. But it's silly to think that 80% (or even 40%) of that 27.5 billion is profit.They make a hefty profit, but not quit that hefty.

    111. Re:Lies, Damn Lies and Macrovision by Mycroft_VIII · · Score: 1

      And I'd probably pay about $30-$50 for a full season of some shows, mostly ones now off the air. But last time I went to do just that (about 3-5 months ago IIRC) the cost PER episode was more than the cost of a full length movie at full theatre prices, something like $15. For both series I was thinking of buying. They were chargeing $45 per dvd with usually 3 episodes per disc.
      I WON'T pay that much, and not because I can download them eigther, I can't really, not at 26.4-28.8 on dialup.
      I don't mind paying what I paid for the LOTR trillogy extended editions, but over $200 a season for an ok, not great just ok, tv series.

      Mycroft

      --
      https://signup.leagueoflegends.com/?ref=4c3ed6600b6ea
    112. Re:Lies, Damn Lies and Macrovision by Mycroft_VIII · · Score: 1

      Not all television capture cards will work. ATI's products currently look for macrovision (at least thier vhs version) and scramble the pic when it detects it (looks like scrambled premium cable channels).
      Rather anoys me as I bought my All-In-Wonder in part to watch some of my vhs tapes on my computer while doing other things and found out a bit more than half can't be watched. The only consistant pattern to watchable movies vs not I could find was stuff with Bruce Willis in it was usually watchable (only 1 out of 6 or 7 was not displayed properly).
      So definately check into it if you're buying a capture card.

      Mycroft

      --
      https://signup.leagueoflegends.com/?ref=4c3ed6600b6ea
    113. Re:Lies, Damn Lies and Macrovision by Mycroft_VIII · · Score: 1

      Hasn't the continual extension of copyright in the us prevented any movies (at least talkies) from going public domain through expiration? I seem to remember it being pointed out that copy-right always seems to get extended just before steamboat willie (very early B&W, first 'talkie' with Micky Mouse) goes into the public domain.
      More likely these movies are so cheap because most wouldn't even take them for free.

      Mycroft

      --
      https://signup.leagueoflegends.com/?ref=4c3ed6600b6ea
    114. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      http://www.rageunderground.com/r128tweaker.shtml
      Get the Rage Tweaker and turn off the Macrovision.

    115. Re:Lies, Damn Lies and Macrovision by Moonlapse · · Score: 1

      I've never seen a show for $200. What show is this? Most i've seen, at least in US Stores is Farscape for $150 at an overpriced FYE.

      --
      - I got my free iPod and a free Nintendo DS....why not
    116. Re:Lies, Damn Lies and Macrovision by Mycroft_VIII · · Score: 1

      I was thinking of Andromeda and Bablyon 5, the first was just over $200 a season and the second was around 150 at Borders. Most of the tv shows they had there were over $5 an episode.

      Mycroft

      --
      https://signup.leagueoflegends.com/?ref=4c3ed6600b6ea
    117. Re:Lies, Damn Lies and Macrovision by Mycroft_VIII · · Score: 1

      IIRC that only worked on older versions of the drivers, and then was only tested on the older AIWS up to about the 8500 with the older capture chipset.
      I'll check again to see if they've made progress on a recend driver set and current chipsets, the newest drivers they had working last time I looked wouldn't work with some games I play Morrowind for one. Also Freedom Force (which also uses some of the same engine components). A couple others I can't recall off the top of my head.

      Mycroft

      --
      https://signup.leagueoflegends.com/?ref=4c3ed6600b6ea
    118. Re:Lies, Damn Lies and Macrovision by AdamGott · · Score: 1

      ... Right, and when someone copies a dvd that is $20 in lost sales EVERY time.

    119. Re:Lies, Damn Lies and Macrovision by Anonymous Coward · · Score: 0

      I do work in the industry and I can tell you with absolute certainty that all potential revenue streams, including home video sell through (ie. DVD's), are factored in when deciding to commit to a production or not.

      Home video/DVD is by far the largest revenue driver of feature film now and without it you would never see studios spending +$100MM on the production and another $50MM on marketing for a film. On that investment a film would have to gross $300MM in box office because a studio only sees ~$50% of what theaters take in - which is a very rare occurrence.

      So the reality of the film business today is that the theatrical release is generally a loss leader/advertisement for DVD sell through where the real dollars are made.

  2. Keep your hands off my purchased media! by garcia · · Score: 5, Interesting

    It would be a lot more humorous if they put "Nothing for you to see here, please move along" when you tried to rip it...

    On to the serious stuff:

    "If it takes a long time and the frustration level gets too high, you're not going to prevent 100% of it, but you can stop the casual user," Kaye said. "Why not try?"

    The "casual user" doesn't give a shit. They rent their mainstream crap movies on DVDs at the local monopolistic rental store and they bring it back three days late. They aren't ripping movies to share, save, etc.

    The technique confounds ripping programs without damaging computers, preventing the discs from playing or reducing picture quality, he said.

    Would it damage the drive if a computer DVD player tried to play the disc and was constantly hitting the false errors it was creating? If it isn't going to disable the players how will it stop the rippers? So what, it takes real-time to rip the DVD? Oh no!

    Consumer advocates said Hollywood had the right to put out unrippable discs. But such a move would ignore public demand for the ability to back up DVDs and take their movie collections on the road.

    Public demand? Public RIGHTS. We have the right to make backups of our owned discs and put them into a format that is portable. The media continues to fall for the tricks being implemented by the MPAA's PR machine. I suggest that they refrain from spreading the misinformation created by the corporations PR machine as it does nothing but continue to erode the freedoms we are entitled to.

    If they decide that we should not be able to make a backup of our media that is an identical copy then I should be reimbursed when the disc is no longer usable. Even if that means 25+ years from now. Don't like that and don't think it's realistic? Tough, it is realistic because I can ensure that right now by making backups.

    Discs that do not allow me to fast forward through FBI warnings, commercials, etc, get ripped and burned in a format that is immediately watchable from the time I stick it in the player. I don't care about animated menus, extras, features, commentary, bonus scenes. I want the movie to play w/o interruption the second I close that tray. If I paid for something I don't see what I shouldn't be able to do with it as I wish as long as it stays in my possession.

    If Macrovision and the MPAA want to end piracy they best do it in a way that doesn't affect my personal freedoms when I purchase a piece of media.

    1. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 0

      We have the right to make backups of our owned discs and put them into a format that is portable.

      No, not really. Not in the U.S. at least. The whole Betamax thing applies to analog formats, not digital, and the concept of "fair-use" isn't a right, but an exception to a section of copyright code.

    2. Re:Keep your hands off my purchased media! by digitalchinky · · Score: 4, Funny

      You can sleep a little easier knowing that before they even manufacture the first disc with their anti-whatever scheme, a non-descript guy with glasses in his mom's basement somewhere will have crafted a patch that fully ignores it.

    3. Re:Keep your hands off my purchased media! by drinkypoo · · Score: 4, Interesting
      The only way they could make it require real-time to "rip" the media (and this wouldn't work either) would be to make it somehow unplayable except through a closed hardware device. In other words, they'd have to reencrypt the data. A computer player would then be some sort of dongle, or perhaps you could get it on a chip. Either way it wouldn't go over well. However, if they did that, you wouldn't be ripping it, just capturing it. It would be a digital copy, but it would be post-artifacting, and reencoding it would reartifact it and reduce the image quality even as compared to transcoding to a lower bitrate will normally.

      The moral of the story is that there is no way they can make a protection scheme that will work without disabling software players, so this is just a waste of time and money. The industry is probably buying into it so that they can look like they're doing something.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re:Keep your hands off my purchased media! by extra88 · · Score: 4, Informative

      The whole Betamax thing applies to analog formats, not digital, and the concept of "fair-use" isn't a right, but an exception to a section of copyright code.

      Analog, digital, it doesn't matter, space-shifting is space-shifting. The law is clear, I can (privately) do what I like with the copy of a copyrighted work I purchased barring any additional restrictions I agreed to when I purchased it (EULA).

      Call it an "exception" if you like but Fair Use is still a principle written into the law and supported by many court precedents.

    5. Re:Keep your hands off my purchased media! by LourensV · · Score: 2, Insightful
      Public demand? Public RIGHTS. We have the right to make backups of our owned discs and put them into a format that is portable. The media continues to fall for the tricks being implemented by the MPAA's PR machine. I suggest that they refrain from spreading the misinformation created by the corporations PR machine as it does nothing but continue to erode the freedoms we are entitled to.

      I'm sorry, I'm not that familiar with the US constitution. Which amendment is that?

      What I'm trying to get at, who decides who should have what rights? Should we have the right to backup our DVDs? Or, if we forget to backup our DVDs and they break, copy the DVD of a friend if they happen to have a copy of the same movie? And if our copy was the last, are we entitled to a new copy of a different movie of the same studio? What about the freedom of movie producers to determine what product they sell?

      Obviously, the RIAA and MPAA are saying that they should decide who has those rights (and the DMCA gets them quite a lot), and that they should have everything and their customers nothing. And their customers are screaming about that, and claiming that they should have everything and the RIAA and the MPAA nothing.

      The truth, as always, is probably somewhere in the middle. We need to change the legal infrastructure to support the most effective market. Whether that means making copy protection obligatory or forbidden or neither is a question I'll gladly leave to the reader.

    6. Re:Keep your hands off my purchased media! by good-n-nappy · · Score: 2, Insightful

      Discs that do not allow me to fast forward through FBI warnings, commercials, etc

      Amen to that! I'm pretty lazy about this sort of thing and even I'm almost moved to action when I get "operation currently not permitted by disc." I mean, the nerve of a frickin' DVD to try telling me what I can and can't do. I'm surprised more people aren't pissed off about this.

      Anyone else have any Thomas the Train DVDs. I swear it takes me about 10 minutes to start one of those stupid things.

      --
      Never underestimate the power of fiber.
    7. Re:Keep your hands off my purchased media! by Rinikusu · · Score: 2, Insightful

      Actually, I see a LOT of piracy amongst the casual DVD crowd. A girl here at work passed me a list the other day.. $5 each for all the "latest" DVD releases, plus a bunch of stuff I recognized as poor-rips (telesyncs?) from the theaters (and music CD's, too.. She said he'd borrow from the library and rip those). I tried not being an asshole, but informed her I didn't agree with the practice. She quit showing me the list, but I see her bring in stacks of DVDs for the other folks that don't care. At a laundromat I went to regularly, the attendent had a laptop setup with a firewire DVD-R and would burn movies for his "customers" while they did laundry for $5 each. And so on and so on. It surprised me to see it that blatant and widespread.

      --
      If you were me, you'd be good lookin'. - six string samurai
    8. Re:Keep your hands off my purchased media! by eet23 · · Score: 2, Insightful

      You can sleep a little easier knowing that before they even manufacture the first disc with their anti-whatever scheme, a non-descript guy with glasses in his mom's basement somewhere will have crafted a patch that fully ignores it. Apparently it foils 97% of DVD-copying programs. So whoever made the remaining 3% has already done that

    9. Re:Keep your hands off my purchased media! by AFCArchvile · · Score: 1
      Discs that do not allow me to fast forward through FBI warnings, commercials, etc, get ripped and burned in a format that is immediately watchable from the time I stick it in the player. I don't care about animated menus, extras, features, commentary, bonus scenes. I want the movie to play w/o interruption the second I close that tray.

      Which is why I always watch the few DVDs I own in VLC. For movies, I can load the disc, then play it on Title 1, Chapter 1. If the distributor decides to dick with the standard layout and make the movie another title number, I go with that one. For TV series DVDs, I choose Title X, Chapter 1. Unfortunately most consumer DVD players still implement the "button lockout" feature that some DVDs use to prevent the user from fast-forwarding or skipping an FBI warning or commercial, but some of the better DVD players allow you to nav to a specific title. I've never seen Sony DVD players let the user nav to a specific title, which highlights how tightly Sony's entertainment content division controls the rest of the company.

      --
      "Ancillary does not mean you get to rule the world." --U.S. Circuit Judge Harry Edwards, speaking to the FCC's lawyer
    10. Re:Keep your hands off my purchased media! by AviLazar · · Score: 2, Insightful

      As to your question of who gets to choose our rights:

      Congress
      Courts
      President

      Who gets to put these clowns in that position of power: the voter.

      What happens after these clowns are placed in office...well its sorta like MS' plug and pray... we plug em in, and we pray that they work for us.

      I believe the courts ruled that making digital backups is legal for the consumer as long as they own a legit copy of the original (and keep it). So no copying the original dvd, and then selling (giving) the original dvd to someone while keeping the copy.

      --

      I mod down so you can mod up. Your welcome.
    11. Re:Keep your hands off my purchased media! by ChibiOne · · Score: 5, Informative
      The "casual user" doesn't give a shit. They rent their mainstream crap movies on DVDs at the local monopolistic rental store and they bring it back three days late. They aren't ripping movies to share, save, etc.

      That may be in the US, Canada, Europe, Japan and Korea.
      But you have no idea what the piracy problem is like in, for example, Latin America or Southeast Asia. An original DVD will cost you about 15 USD. Why pay that, whan you can rent it for 3 USD, you ask? Well, why pay 3 USD for a rent, when you can own a not-so-shabby quality copy of it for the same price? Consider that average minimum wage in, say, Mexico, is about 5 USD PER DAY.
      Consider, now, that for a hit title, like Spider-Man 2, we are talking about thousands of [3-dollar] illegal copies sold, instead of thousands of [15-dollar] legitimate ones.

      Not that I favor Macrovision, tho...

    12. Re:Keep your hands off my purchased media! by Grey_14 · · Score: 1

      The media continues to fall for the tricks being implemented by the MPAA's PR machine.

      Wrongo, You assume the media doesnt know what's going on, (referring to the media as "Big Media" like CNN, etc.), you think this kinda thing just slips by them? I think it's more likely they report as they are told, or at least pressured.

    13. Re:Keep your hands off my purchased media! by pomakis · · Score: 4, Interesting
      Discs that do not allow me to fast forward through FBI warnings, commercials, etc

      What I find funny is that whenever I've tried to pause to read the FBI warning, the DVD wouldn't let me. I've often wondered if that kind of thing could hold up in court. Can I be held responsible for complying to a warning that I wasn't given fair ability to read fully?

    14. Re:Keep your hands off my purchased media! by garcia · · Score: 4, Insightful

      Actually, I see a LOT of piracy amongst the casual DVD crowd. A girl here at work passed me a list the other day.. $5 each for all the "latest" DVD releases, plus a bunch of stuff I recognized as poor-rips (telesyncs?) from the theaters (and music CD's, too.. She said he'd borrow from the library and rip those).

      At a laundromat I went to regularly, the attendent had a laptop setup with a firewire DVD-R and would burn movies for his "customers" while they did laundry for $5 each. And so on and so on.


      The people that you listed are not "casual". They are blatant theives. They are not only ripping and burning DVDs they are distributing and selling them. Just because they aren't what YOU consider to be "geeks" that were at the heart of the DVD ripping scene in years passed doesn't mean that they are "casual users".

      Please don't confuse these people with Joe Blow with the family or me and my personal DVD collection at home.

    15. Re:Keep your hands off my purchased media! by X_Bones · · Score: 1

      I bet he would've had it done even sooner if he didn't leave his glasses in his mom's basement and not be able to see what he was doing...

    16. Re:Keep your hands off my purchased media! by extra88 · · Score: 1

      Public demand? Public RIGHTS. We have the right to make backups of our owned discs and put them into a format that is portable.

      I wholeheartedly agree. However, that does not mean the copyright holder must sell their work in a form that makes it easy, or even possible, for you to express that right.

      If they decide that we should not be able to make a backup of our media that is an identical copy then I should be reimbursed when the disc is no longer usable. Even if that means 25+ years from now.

      Who is "they?" It sounds like you mean the DVD distributors so I'm going to assume you're talking about a change in technical capacity rather than a change in the law. What you suggest is absurd. You're buying a disc of plastic, not a right to view the copyrighted work in perpetuity. The law says you can make a backup, it doesn't say it must be technically (or financially) feasible to make a backup. If your disc wears out, is broken or you can no longer find the equipment necessary to play it, that's too bad but there no reason for the film company to give you another copy.

      I think attempting to prevent people from making backups sucks. I state so publicly and it will seriously affect how I spend my money. I think most people, if they are educated about the issue, would agree with me but that doesn't mean DVD (or other media) distributors have to do what's right or in their own best interests.

    17. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 0

      We have the right to make backups of our owned discs and put them into a format that is portable.

      That's not really true. Backup copies is a positive defense to copyright infringement, but it is not a right.

    18. Re:Keep your hands off my purchased media! by TheBrakShow · · Score: 1

      If they decide that we should not be able to make a backup of our media that is an identical copy then I should be reimbursed when the disc is no longer usable. Even if that means 25+ years from now.

      Well, there's the problem. Are you buying the rights to the intellectual property when you buy a dvd or are you just buying a perishable disk with the intellectual property on it? The MPAA wants wants to have their cake and eat it too. They say that what they are selling is intellectual property so that no one can share movies. They also say that you can't copy dvds even if you own it, forcing you to purchase a new copy when your orignal wears out or becomes obsolete.

      So what does it mean to own a dvd? Seems like they no longer believe in "reasonable use" or ownership at all for that matter.

    19. Re:Keep your hands off my purchased media! by Tassach · · Score: 2, Insightful
      Which amendment is that?
      That would be the oft-forgotten Ninth Amendment:
      The enumeration in the Constitution, of certain rights, shall not be construed to deny or disparage others retained by the people.
      --
      Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
    20. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 0

      ...wha... Hey! How did you find me?

    21. Re:Keep your hands off my purchased media! by asdfghjklqwertyuiop · · Score: 1

      Should we have the right to backup our DVDs? Or, if we forget to backup our DVDs and they break, copy the DVD of a friend if they happen to have a copy of the same movie?


      I think you missed the point despite typting it right out in your comment - "our DVDs". We rightfully own those copies of copyrighted works which were sold to us. They're our property, not the publisher's anymore. We have a right to make certain types of copies, and we have the right to play them - whenever and on whatever type of player we want, wether or not the MPAA placed its stamp of approval on that player.

    22. Re:Keep your hands off my purchased media! by SilentJ_PDX · · Score: 1

      Public demand? Public RIGHTS. We have the right to make backups of our owned discs

      But the media companies have the right to make that as easy or as difficult as they want.

      They can make uncrackable discs and it would be legal. There's nothing in law that says they have to make backups technically possible... only that we can backup once we figure out how.

    23. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 1, Interesting

      I think most of us would be surprised at who actually is copying dvd's or downloading movies from the net. I believe the issue is far more wide spread than any of us choose to believe.

      For example, I talked to my father this weekend and he started asking me about downloading movies and copying DVD's. I gave him a brief explanation of the process, the legal issues as I understand them etc. Then I asked why he wanted to know. It turns out that several of his friends (50-65 year old non power users) do this on a regular basis. They rent movies once, and copy them. Or some of them were downloading them off the net. These aren't the people I would normally expect to be copying DVD's (especially since I've known most of them my whole life), yet they are.

      Another example would be some friends of my wife. They are a doctor and nurse, They have a very nice income and certainly have the extra cash laying around to purchase DVD's etc with. However, if you look at their DVD collection you notice immediatly that it consists almost entirely of DVD-R's. Especially the childrens movies. Again, these are people that are not power users by any means. They know how to get on the Internet and download movies, they know how to use the software they got for $29.99 to copy the movies they rent and burn the ones they download.

      If it weren't extremely easy to copy movies these people probably wouldn't be doing it. If some company offering DRM can make it even a little bit harder to copy movies, these people will probably not be copying movies until someone else circumvents that DRM. The sad truth is that for most people it has nothing to do with backing up thier media, but with not having to pay for it in the first place. Then again I suppose you could use that as an argument that the media is over priced in the first place and the price these people are willing to pay is the $3-6 that you pay for a one night rental at the local [Insert Rental Monopoly Here] and a blank DVD. In which case the only way for the media companies to regain this income is to price thier media appropriately.

    24. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 5, Funny

      Ignorance of the law is no excuse. In fact, with the Patriot Act, its a requirement.

    25. Re:Keep your hands off my purchased media! by MKalus · · Score: 2, Insightful

      Couple of years ago there was a company that wanted to put Kiosks in Stores where people could burn their own Music CDs / DVDs.

      Guess what the industry said no and that was that.

      Now you have a guy in a Laundromat who is providing this service. Guess the people have spoken.

      --
      If you want to e-mail me, use my PGP Key.
    26. Re:Keep your hands off my purchased media! by monkeydo · · Score: 1

      I believe the courts ruled that making digital backups is legal for the consumer as long as they own a legit copy of the original (and keep it). So no copying the original dvd, and then selling (giving) the original dvd to someone while keeping the copy.

      Yes, it's legal, but there's a whole ocean of difference between something being legal, and something being a right. Just because it would be legal for you to copy a DVD, does not meant that the manufacturer is under any obligation to make sure that it's technically easy or even feasible. Then along come the DMCA, that says if they copy protect the disc, you aren't allowed to break it. You'll notice, that this isn't at all in conflict with the notion that copying the disc isn't a right.

      --
      Si vis pacem, para bellum
      The only thing more annoying than a Libertarian is an (un|mis)informed Libertarian
    27. Re:Keep your hands off my purchased media! by monkeydo · · Score: 1

      IOW, just because it isn't in the BOW, doesn't mean it isn't a right. But that doesn't say anything about what IS a right.

      --
      Si vis pacem, para bellum
      The only thing more annoying than a Libertarian is an (un|mis)informed Libertarian
    28. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 0

      A girl here at work passed me a list the other day.. $5 each for all the "latest" DVD releases...

      At a laundromat I went to regularly, the attendent had a laptop setup with a firewire DVD-R and would burn movies for his "customers" while they did laundry for $5 each.


      Turn the bastards in. It's assholes like that who give the MPAA the bogus justification to go after people with legitimate copying uses (backup etc).

    29. Re:Keep your hands off my purchased media! by cpt+kangarooski · · Score: 1

      However, that does not mean the copyright holder must sell their work in a form that makes it easy, or even possible, for you to express that right.

      Which is why we should probably start requiring it. Not necessarily requiring copies to be in specific formats (other than for deposit purposes, which should be restored to importance) but in prohibiting artificially imposed difficulties, such as DRM. Fail to comply, and you can still publish, but you don't get a copyright on that work. Seems fair to me.

      The law says you can make a backup

      I don't think so, with regards to most works. Care to point out where it says what you claim?

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    30. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 0

      Its kind of sad to see US citizens so ignorant of the US government that they believe that the President or Congress have anything to do with granting you rights. 75% of students surveyed believe its illegal to burn a flag? Perhaps they should consider reading the Constitution.

    31. Re:Keep your hands off my purchased media! by raehl · · Score: 2, Informative

      Absolutely. You're responsible for obeying the law, even if you don't know what it is.

    32. Re:Keep your hands off my purchased media! by StrongAxe · · Score: 1

      The media distributors are constantly making the point that you don't own the music or movies or software you buy, you are just licensing them. This is why the cost is so much higher than the media cost. So, by this logic, one should be allowed to return damaged media for replacements for the cost of the media plus reasonable handling fees, without having to re-buy the license.

      Of course, on the other hand, all the commercials use the word own, like "Own Shrek II today!", so it seems like they can't even make up their own minds. From the perspective of copying, they say you are licensing it, so you can't make copies. From the perspective of media replacement, they say you own it, so you have to pay full price to get another one. They want to have their cake and eat it too.

    33. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 0

      If it was an EULA, then yes. The FBI warning is just a reminder of the law.

    34. Re:Keep your hands off my purchased media! by Just+Some+Guy · · Score: 5, Funny
      What I find funny is that whenever I've tried to pause to read the FBI warning, the DVD wouldn't let me.

      So download a ripped copy off Kazaa and hit pause in MPlayer. That way you can have all the time you need to ensure you're complying with the law.

      --
      Dewey, what part of this looks like authorities should be involved?
    35. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 1, Funny

      When I copy disks I remove the FBI warning from my copy. That makes it legal, right?.......right?..?

    36. Re:Keep your hands off my purchased media! by AviLazar · · Score: 1

      And i thought the courts later ruled that you could break the dmca as long as it is to make private backups (as stated above). I could be wrong (i am sure someone will tell me if i am wrong).

      --

      I mod down so you can mod up. Your welcome.
    37. Re:Keep your hands off my purchased media! by jubei · · Score: 1

      Your example shows a couple of things. Fist and foremost, computers are making it easier to copy and distribute movies. Second, even regular people will copy movies if it is easy enough.

      Computers and media devices will continue to make it easy to copy movies, despite the efforts of the content providers.

      This leaves the second point. Why do people think that it is okay to copy? When the majority of people think that it is okay to do so, the laws should be changed to accommodate that. Businesses will have to find a new way to make money. It will happen eventually. If the industry put as much effort into finding new business models as preventing piracy, everyone would be better off.

    38. Re:Keep your hands off my purchased media! by cpt+kangarooski · · Score: 1

      Are you buying the rights to the intellectual property when you buy a dvd or are you just buying a perishable disk with the intellectual property on it?

      Okay, that's a good example of why the term 'intellectual property' should not be used. Aside from that it doesn't make sense, and that there's really no such thing, if it refers to anything, it does not refer to the creative work, it refers to the copyright itself.

      At any rate, when you buy a DVD, it is just like buying a book or a pocketknife or basically anything -- you own the media, and can do anything you want with it, other than that which is restricted by law or which you have bindingly agreed not to do.

      Since no one can own the creative work, and you have access to the instance of that work that is in the copy you bought, you can do stuff with it.

      Some stuff -- such as reproducing it -- is illegal during the term of the copyright, but that's no different from it being illegal to speed on the highway or to stab people with your pocketknife.

      But when the term expires, those things are no longer illegal, so there you go.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    39. Re:Keep your hands off my purchased media! by Catbeller · · Score: 1

      "barring any additional restrictions I agreed to when I purchased it (EULA)."

      I personally bar any additional restrictions in the EULA. :) I agreed to buy a DVD, not a license. I'm not Blockbuster or Hollywood Video: I have no business contract with any vendor, and have no intention of honoring one slipped into the packaging. I do what I will with my DVD. Fair use or no, I own every bit embedded on that piece of plastic substrate, the box, and the air trapped inside of the shrinkwrap. If I can crack the copy control they put on the disc, more power to me. I didn't ask for it.

    40. Re:Keep your hands off my purchased media! by Joe+Tie. · · Score: 1

      I'm surprised more people aren't pissed off about this.

      I think most people have been beaten down by commercials from TV to the point where they'll passivly let it sink in from any medium at this point. Theaters are one example. I usually come in 15 minutes late to avoid comercials, or just step outside for a bit if the people I'm going with are insistant about arriving on time. While I've seen others do the same, it's still fairly rare. Personally, the blocked skipping is what motivated me to buy a DVD burner. I keep copies of mine with the restrictions removed in the actual DVD cases, and threw the originals in a case over by the side in case of damage.

      --
      Everything will be taken away from you.
    41. Re:Keep your hands off my purchased media! by raitchison · · Score: 1

      Exactly, the "technologies" that Macrovision creates do almost nothing to thwart wholesale commercial piracy, the big operations can afford the equipment & tools necessary to render any copy protection technique pointless.

      What this stuff does, indeed what it's designed to do is stop people from exercising their Fair Use rights, and to a lesser extent prevent casual copying/sharing between friends.

      The MPAA and their ilk can't make Fair use go Away as much as they would like to. What they can do is make it harder to exercise your fair use rights and make them practically hollow for most consumers.

    42. Re:Keep your hands off my purchased media! by ihaddsl · · Score: 1

      Anyone else have any Thomas the Train DVDs

      No, but I have Thomas the Tank Engine DVD's, but yes the startup delay annoys no end.

    43. Re:Keep your hands off my purchased media! by modecx · · Score: 1

      Shit... My cousin is a casual user. He's not proficient on a computer. I mean, he can do stuff, knows a bit about spreadsheets and the like, but he's no genius, definitely not a geek, dosen't know what Linux or CSS is, and would probably have a bad feeling in his gut if he ever needed to reinstall Windows... However, he managed to 1) install a DVD burner, 2) rip DVDs 3) burn them, all with stuff available and understandable to casual non-geeks.

      He's 40, has 3 kids, lives in a row house out in suburbia, drives a giant Ford F350 turbo diesel (and never uses it to do anything more than tote his 4 member family around), works as a maintance guy at a hospital... He is Average Joe America, and he manged to figure it out. Every DVD he lands his hands on he copies. He dosen't sell them, but he's got a sizeable collection... And if anyone else wanted a copy he'd be more than happy to oblige.

      He called me up the other day to see if I wanted his used computer and stuff, 'cause he just upgraded--and the stuff he was giving away is better than mine! He also asked about setting up a RAID. Frankly, I was astonished; not only because it's so easy for non-geeks to do, but because he's actually doing it. Honestly, I'm amazed the MPAA's piracy number isn't much much larger!

      --
      Constitutional rights may be respected, repealed, or modified; but they must never be ignored.
    44. Re:Keep your hands off my purchased media! by melandy · · Score: 1
      I was right there with you until you regurgitated the *AA marketspeak...
      we are talking about thousands of [3-dollar] illegal copies sold, instead of thousands of [15-dollar] legitimate ones

      You're not trying to say that every person that purchases a copy for 3 USD would have purchased it for 15 USD if the cheap one were not availiable, are you?

      That stinks of *AA logic to me.

      There is this novel new economic concept called demand. You might want to give it a look-see.
    45. Re:Keep your hands off my purchased media! by ChibiOne · · Score: 1

      You are correct, sir.

    46. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 0

      That's not ignorance, you fucking moron. You fail it (it is using the right word).

    47. Re:Keep your hands off my purchased media! by PSC · · Score: 2, Insightful

      Not that I favour Macrovision, too, since they take away my well paid-for right to watch them movies.

      I paid for it. I paid every single cent they asked for. Now I want to watch it, when I want to, where I want to, and on whatever device I chose to.

      Consider that average minimum wage in, say, Mexico, is about 5 USD PER DAY.

      [...]

      Consider, now, that for a hit title, like Spider-Man 2, we are talking about thousands of [3-dollar] illegal copies sold, instead of thousands of [15-dollar] legitimate ones.

      People who earn 5 USD per day will not buy a 15 USD disc. Period. When 1000 illegal copies are sold, this does not mean 15000 USD lost revenues for Hollywood, since 9 out of 10 people would never have afforted the disc at 15 USD apiece!

      This kind of math, also seen at the RIAA in their MP3 jihad, drives me nuts. When some teenager downloads 300 CDs worth of MP3s in a month, that does not mean the RIAA just lost 15000 USD. There is no bloody way that this teenager would have spent 15 grands for CDs.

      This does not justify illegal copies. Not at all. This is about an accurate and honest assessment of lost revenue, instead of Propaganda.

      --
      --- The light at the end of the tunnel is probably a burning truck.
    48. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 0

      ..or someone will remember the shift button again.

      What no autoplay? nooo!

    49. Re:Keep your hands off my purchased media! by |/|/||| · · Score: 1
      I think you're right about people being too tolerant of advertising. I've changed theaters 3 times in the last couple of years, because they all started showing ads. I wrote to each of them, and they all responded "but we have to show ads to survive!" to which I replied, "So the fact that I'll never give you money again will help you?"

      Personally, I'm willing to drive a bit farther and go to a theater with a funky interior and crappy sound. Not because watching commercials would KILL me, but because I'm not going to chip in my 9 bucks to encourage it.

      --
      [javac] 100 errors
    50. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 1, Insightful

      What's worse that often there is so much of it (laws) that it is virtually impossible to know what all the laws are. Take city by-laws for example. There are often so many of them that unless you want to spend your days studying them your are bound to break one due to ignorance. Not only that, in order to get a copy of them, often the cost is prohibative.

      Here's what really bugs me about CCS. It's not that they encrypted it but that the media companies have placed artificial export controls onto the media, denying my right to purchase DVDs from other countries. This contravene's the WTO rules on free movement of goods. Ever try buying a Japanese anime from Japan to watch it? If you can't rip it, you'd literally have to buy a DVD player from Japan to watch it too (unless you can get a grey market multi-region player).

    51. Re:Keep your hands off my purchased media! by |/|/||| · · Score: 2, Insightful
      Yeah, but your example is still different from the person selling DVDs at work. I'd call making copies for yourself "casual," and even making occasional copies for friends and family. Big deal.

      Making copies and selling them, OTOH, moves into the area that I (and I think most slashdotters) consider "wrong." Such a person is no longer a casual copier.

      What's stupid is that DRM and related schemes tend to only affect the casual users. In the world that the MPAA is trying to create, your average 4x4 drivin' good ol' boy can't make a backup copy or skip the commercials, but a major piracy operation doesn't even notice. Anybody making money from piracy can afford the necessary equipment to make perfect copies, which are unaffected by almost all copy protection schemes (those which don't require a chip in your head).

      --
      [javac] 100 errors
    52. Re:Keep your hands off my purchased media! by jabuzz · · Score: 1

      I would point out that neither do the media producers own the content. All they have is a time limited monopoly right on licensing it.

    53. Re:Keep your hands off my purchased media! by |/|/||| · · Score: 1
      Somebody please mod the parent up. The grandparent makes an interesting note about some very real piracy that's going on, but we need to remember to distinguish piracy from casual copying.

      I consider buying a DVD and making a copy for myself to be totally within my rights. I consider making an occasional copy for a friend to be akin to jaywalking - technically illegal but who cares. Making copies and selling them? Obviously illegal and wrong. These are the people that the MPAA should be worrying about, not their actual customers.

      --
      [javac] 100 errors
    54. Re:Keep your hands off my purchased media! by Altus · · Score: 1



      It also tells me that there is probably a market for legitimate download and burning of movies... much like what iTunes has done with music.

      of course I dont think end user bandwidth is quite there yet but who knows what people might be willing to put up with to get cheep Digital copies of movies.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    55. Re:Keep your hands off my purchased media! by LourensV · · Score: 1
      But does that mean that the RIAA does not have the right to try and sell a product that does not allow that? If someone wants to sell a "CD" that noone can play, should that be illegal?

      Oh, and the point of copyright is that you may have a copy that is your property, but that you do not have the right to copy it.

    56. Re:Keep your hands off my purchased media! by LourensV · · Score: 1
      As to your question of who gets to choose our rights:

      Congress Courts President

      Who gets to put these clowns in that position of power: the voter.

      And who gets to decide whom these voters vote for? The media. And who gets to decide what laws Congress passes? The corporations and their lobbyists. Anyway, this still doesn't really tell us what the best solution is, let alone what is "right", just who is supposed to make that decision.

      What prompted me to post a reply was the blind assumption that it should not be allowed to sell "information products" that can not be backed up. That may well be a valid opinion, but I've never actually seen any arguments for it other than "it is my right to make backups".

    57. Re:Keep your hands off my purchased media! by m50d · · Score: 1

      What about having a DVD which was actually a set of photodiodes and LEDs with a chip, which played like a normal DVD if it was played at 1X speed only, but then appeared blank if you tried to play it faster? Expensive, yes, but doable.

      --
      I am trolling
    58. Re:Keep your hands off my purchased media! by asdfghjklqwertyuiop · · Score: 1

      But does that mean that the RIAA does not have the right to try and sell a product that does not allow that? If someone wants to sell a "CD" that noone can play, should that be illegal?


      Assuming there aren't any false advertisements made, then no it should not be illegal for them to sell copy "protected" CDs. However, it certainly should also not be illegal for purchasers of said CDs to do what they want with their purchased CDs - things which the DMCA currently prohibits.


      Oh, and the point of copyright is that you may have a copy that is your property, but that you do not have the right to copy it.


      I agree, but the attitude taken by most large media conglomerates is that the copy they sold you isn't yours - it is theirs even after they sold it to you, and they can dictate arbitrary restrictions on how you can use your own stuff.

    59. Re:Keep your hands off my purchased media! by modecx · · Score: 1

      Ah, got what you're saying--kinda got hung up on the casual computer user/copier thing.

      You're absolutely right.

      --
      Constitutional rights may be respected, repealed, or modified; but they must never be ignored.
    60. Re:Keep your hands off my purchased media! by yason · · Score: 1
      If it isn't going to disable the players how will it stop the rippers? So what, it takes real-time to rip the DVD? Oh no!

      I don't understand "ripping" here. Perhaps Linux's IDE CD-ROM driver abstracts it away, but usually at my place it goes like:

      $ mount /dvdrom
      $ cp -r /dvdrom/ ~/Files/Movies/TheFooBar
      $ umount /dvdrom

      I see no "ripping" here. As far as I know, all DVD players on Linux use either the mounted directory or the same underlying block device to read the DVD just like a CD or a harddisk. With my drive, I can even mount'n'copy right away without having to "unlock" the DVD drive by running MPlayer to have the drive "authenticate" me first.

      Now, would this damn copy protection prevent Linux from mounting, reading and playing a DVD in the first place? Or just slow it down to roughly real-time?

      (For those who don't know it's perfectly legal to make personal copies of CDs and DVDs in Finland. I usually copy anything I rent, then watch them when I have time. If the movie is good, I'll keep it for a year or two should I decide to watch it again. If it's really good, I'll burn it onto a 700MB CD for archiving, which is good enough for me.)

    61. Re:Keep your hands off my purchased media! by lakeland · · Score: 1

      What you've said is true, but do you think Macrovision will have the slightest effect on those illegal copies? You're talking about a professional organisation with the technical know-how to bypass virtually any copy protection scheme.

      Macrovision will only stop individuals giving copies to their friends and other such localised infringement.

    62. Re:Keep your hands off my purchased media! by ChrisMaple · · Score: 1
      Do not confuse rights with law. Rights are those things which are yours because you are a human being.

      Although "fair use" is an exception to copyright law, copyright law is an exception to property rights. Copyrights are designed to promote commerce and creation, trading off that against the purchaser's right to do what he likes with his own property. "Fair use" returns to the purchaser a part of his rights removed by copyright law.

      --
      Contribute to civilization: ari.aynrand.org/donate
    63. Re:Keep your hands off my purchased media! by SethJohnson · · Score: 1



      I also support this notion. These operators have taken piracy to the "commercial" level that the law (the Audio Home Recording Act (AHRA))is intended to police against. Since this co-worker of yours is breaking the law, you might want to bring it to the attention of your employer. If your employer allows it to persist, feel free to casually break all kinds of laws at your job. My hand would be in that cash register faster than the drawer could open.

      I do want to point out that not all the DVD-R blanks sold are being used to pirate copyrighted works. In my case, I've bought a couple hundred DVD-R discs and used my PowerBook to create discs with all the short films I've made myself. The economy on these discs are such that I can just give them out to people for free.

    64. Re:Keep your hands off my purchased media! by Dr.Dubious+DDQ · · Score: 1

      Okay, that IS pretty funny, but it does make me wonder - who DOES own the copyright on those warnings? Anybody? Or are they produced by the US Government and therefore public domain?

      Could you legally rip just those screens out of the DVD's, compile them all into a DVD or Ogg Theora or DivX files, and then redistribute them via BitTorrent?...

    65. Re:Keep your hands off my purchased media! by Phurd+Phlegm · · Score: 2, Informative
      Well, why pay 3 USD for a rent, when you can own a not-so-shabby quality copy of it for the same price? Consider that average minimum wage in, say, Mexico, is about 5 USD PER DAY. Consider, now, that for a hit title, like Spider-Man 2, we are talking about thousands of [3-dollar] illegal copies sold, instead of thousands of [15-dollar] legitimate ones.
      Your last sentence should be "Consider now that for a hit title like Spiderman 2, we are talking about thousands of [3-dollar] illegal copies sold, instead of several [15-dollar] legitimate ones."

      I have no idea if your $5/day number is correct or not, but I'm assuming that if I clear $100 a day, I *might* buy a $65 DVD once in a great while, but I sure as hell am never going to buy a $300 one.

    66. Re:Keep your hands off my purchased media! by drinkypoo · · Score: 1

      Until we get a high-enough resolution printing (as in inkjet) process for integrated circuits, it's not doable, nor would it be cost-effective. Just a single layer DVD is 4.7GB, and you're going to need somewhere approximately between 4.7 billion and 1 billion sets of photocell, enabling transistor, and LED plus the control logic. I'm basing the number my vague recollection of the appearance of an enlarged section of compact disc, and my even less useful knowledge of encoding techniques. I could be off by a factor of ten for all I know. Any way you look at it, it's a hell of a lot of little bits of stuff. Until we can just spray them on, it's not going to happen. You'd need OLEDs for power consumption and for size, and OLED just isn't really here yet as it is.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    67. Re:Keep your hands off my purchased media! by |/|/||| · · Score: 1
      Hey, that's a great link in your sig. Thanks.

      --
      [javac] 100 errors
    68. Re:Keep your hands off my purchased media! by nickname225 · · Score: 1

      There is an important distinction to be made here: It is not a violation of the DCMA to break the copy protection of the disk. It is a violation to traffic in devices that have as their primary purpose circumvention of copy protection

    69. Re:Keep your hands off my purchased media! by Loconut1389 · · Score: 3, Insightful

      The way I read the article, it sounds like theyre essentially going to fragment the disc so it takes a long time to seek around the disk.. If this assumption is correct, it sounds like this will wear out drives faster, fuck up fast forwarding, and probably bork out some old players that give up when they have to work too hard. Also, if this is the case, no patch will fix it. Youll have to read the disc slow, and reburn it unfragmented.

      The hong kong market will do this once, press a bagillion of the things at $.02 a piece and some schmuck on ebay will buy them for $5, and then sell them for $45 and tell you that theyre not bootlegged and just have chinese writing on the covers, and the mispellings on the case art/credits are just your eyes betraying you.

      Basically the guy who just wants a copy to watch and wouldnt have bought it anyway because he's broke will just have to wait a little longer, the people that mass produce the copies will have to wait longer but then have a straightened out version than can pump out at the same speed they always did.. and meanwhile the people getting punished are the ones with older dvd player whose motors just burnt out and the people who like fast forwarding.

      I don't see this changing anything, sure itll take you two hours to rip a movie, and a little time to clean it up maybe, but in the end, its no real problem to anyone who wants to make a copy.

    70. Re:Keep your hands off my purchased media! by fish+waffle · · Score: 1

      I believe the courts ruled that making digital backups is legal for the consumer as long as they own a legit copy of the original (and keep it).

      So...i can make a backup, but it's only legal to own the backup as long as i have the original...? I guess someone might interpret a non-functioning original as a 'copy of the original' and so the backup would become useful (and still legal) if the original is damaged to a small extent, but if i completely lose or destroy my original in some way i'm not technically allowed to have my backup? That doesn't make sense----surely a central purpose of a backup is to replace the original if the original is missing...

    71. Re:Keep your hands off my purchased media! by steve_bryan · · Score: 1

      "Fail to comply, and you can still publish, but you don't get a copyright on that work. Seems fair to me."

      I agree that something like this would return copyright law closer to its original intent. I don't think there is any controversy about the idea that copyright law was originated to protect publishers from other publishers. A sort of deadlock would occur if a publisher had to invest resources in bringing a book to the public that another publisher then had the possibility of publishing and selling for less (using the result of the original publisher's labor). The eventual goal was exactly to bring the ideas as inexpensively as possible to the largest group but the publishers were protected for a limited period to encourage the original publication.

      The government enforced monopoly (copyright) was not provided because of some mysterious new form of property but as a quid pro quo to encourage the spread of knowledge. A catalyst to encourage that original publication.

      Notice what happens if an effective DRM prevents the "published" work from ever being copied. It can never enter the public domain. The public through its laws guarantees a monopoly to the publisher but it never gets the payoff of the protected work entering the public domain after an agreed upon period of time. This principle has been badly maimed by the Sonny Bono law but DRM, if effective, evicerates it.

      So the new compromise would be that a work that is limited by DRM can be published but it would not have the option of copyright protection. If DRM is not used then copyright law would be available to the publisher.

    72. Re:Keep your hands off my purchased media! by josath · · Score: 1

      Heh, I traveled to China last month, and was advised by a friend that a good price to buy DVDs was 5-7 CNY (Approximately 0.60 to 0.90 USD). I picked up a couple for souveniers. The quality is hit or miss. Some looked like dvd rips. Some had shadows of people sitting in front of the screen. Most of them had hilarious english on the back of the 'case'.

      --
      sig? uhh, umm, ok
    73. Re:Keep your hands off my purchased media! by rikkards · · Score: 1

      Back in the 80's there was something that was actually working like that. It was called Personics. You would pay between 40 cents to 3 dollars per song and select the songs you wanted and about 15 minutes later you would get a custom tape with the songs with pretty labels and tape case. Not sure how long it lasted but it was good when it did.

    74. Re:Keep your hands off my purchased media! by Anonymous Coward · · Score: 0

      If they are going to fragment the disc and what not, the easiest solution I see is to just make a raw image to the hard drive, and shrink/rip/whatever from there if need be. Much faster from the HD, and wear and tear isn't an issue. In any event, I hope they get a class action lawsuit against them when consumers' DVD players start wearing out prematurely because of this.

    75. Re:Keep your hands off my purchased media! by extra88 · · Score: 1

      I personally bar any additional restrictions in the EULA. :) I agreed to buy a DVD, not a license. I'm not Blockbuster or Hollywood Video: I have no business contract with any vendor, and have no intention of honoring one slipped into the packaging.

      I wasn't referring to DVDs, I was thinking of other copyrighted material, namely software.

      I do what I will with my DVD. Fair use or no, I own every bit embedded on that piece of plastic substrate, the box, and the air trapped inside of the shrinkwrap. If I can crack the copy control they put on the disc, more power to me. I didn't ask for it.

      Don't share it with others, don't hold a public performance of it, shouldn't be a problem.

    76. Re:Keep your hands off my purchased media! by Loconut1389 · · Score: 1

      just to clarify- by fragment, i assume it is by messing with the time markers/chapters or something like that, rather than breaking the standard like some of the cdaudio methods.

      btw im not a dvd expert either, it was just my guess based on the article's wording.

    77. Re:Keep your hands off my purchased media! by Thundersnatch · · Score: 1

      Apparently, you Hate hollywood studios and much of what they produce. Rather than try to justify breaking the law to spite these corporataions, try not buying/copying/watching their content in the first place. You have abosultely no "right" to movies in a DRM-free format. You can either take or leave the studio's license terms. If you don't like DRM, don't buy, watch, or illegaly copy movies from studios that use DRM! If all movie studios choose to use DRM, then "drop out" and stop watching movies entirely. Those are your only legal and moral options.

      If DRM really bothers people, studios will change to win back drop-outs. If not, well, you'll be getting a lot more fresh air.

    78. Re:Keep your hands off my purchased media! by dabadab · · Score: 1

      You missed it. Casual users still do not rip DVDs in these regions - they just copy their friend's copy.
      So, the original posters point (casual users do not rip DVDs) still stands.

      --
      Real life is overrated.
    79. Re:Keep your hands off my purchased media! by AviLazar · · Score: 1

      The purpose of a backup is in case something happens to the first (duh). While a loss complicates things, the spirit of the law also intends it for this. How many DVD's do you plan on losing? I think if the FBI raided your house and saw that you owned one or two backups (without the originals) but you could prove that you bought the originals you would be ok. If the FBI raided your house, and you had 100 backups, and no originals - then you might be in trouble.

      In essence the laws want you to be able to have (in good faith) a copy of the cd/dvd. So as usual, everything in moderation.

      --

      I mod down so you can mod up. Your welcome.
    80. Re:Keep your hands off my purchased media! by m50d · · Score: 1

      It's not practical, but it is possible. It's already done with the cds for some ridiculously expensive programs (although only a small part of the disc).

      --
      I am trolling
    81. Re:Keep your hands off my purchased media! by drinkypoo · · Score: 1

      Another issue is that you have to support burst speeds up to at least 2X if not more. Many players will buffer content these days, so that they can do other things in the interim.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  3. It's like the theory of evolution... by tekiegreg · · Score: 5, Insightful

    will thwart 97% of existing DVD copying software

    So the 3% that survive will propogate the rest of the Internet. Or more likely the 3% that survive will propogate it's technology to the 97% of those that didn't. It's like antibiotics and resistant bacteria, the game continues. Until you find something that's 100% bulletbroof (MUHAHAHAHAHAHA!!!!) it's hopeless Motion Picture industry....

    --
    ...in bed
    1. Re:It's like the theory of evolution... by slot32 · · Score: 2, Insightful

      Dispite this guy sounding like a nutter, I'm inclined to agree with him...

      They'll never stop piracy... It's been here since copyright...

    2. Re:It's like the theory of evolution... by gl4ss · · Score: 1

      are there even 100 different dvd copying softwares?

      the technique is just as most shit from macrovision: shit.

      maybe it's just an autorun on the dvd.

      --
      world was created 5 seconds before this post as it is.
    3. Re:It's like the theory of evolution... by stupidfoo · · Score: 3, Insightful

      That's what I was thinking to. The 97% number is interesting and is the type of number that would only impress those who are impressed by meaningless statistics. There are so many bugfilled and worthless DVD copying packages out there, killing 97% of them menas nothing. The 3% is most likely the few that are actually worth using.

    4. Re:It's like the theory of evolution... by superpulpsicle · · Score: 1

      The concept of statistics is flawed. I don't know how they rounded it to 97%. I don't think there is 100 DVD copying software out there. I don't think they tested all 100% either way.

    5. Re:It's like the theory of evolution... by ackthpt · · Score: 3, Interesting
      So the 3% that survive will propogate the rest of the Internet. Or more likely the 3% that survive will propogate it's technology to the 97% of those that didn't. It's like antibiotics and resistant bacteria, the game continues.

      Interesting analogy. You could also argue that less than 3% of the people on the internet are spammers, but we do tend to notice them, don't we?

      3 people our of 100 ripping discs is probably more than adequate to distribute a large number, depending upon how they're set up. Some guy in Chicago, several months back, was basically running a factory in his house. Of course, he's an exceptional case, but he makes up for some volume, displacing those who do very little.

      Probably they're largest concern is the professionals who rip and burn and sell at flea markets, etc.

      --

      A feeling of having made the same mistake before: Deja Foobar
    6. Re:It's like the theory of evolution... by ASkGNet · · Score: 3, Interesting

      It sounds like they deliberately introduce read errors in the DVD. The player compensates for it, because the rate at which it reads the DVD is relatively slow, but if you try to read the DVD in a normal drive, you will have it struggling to correct the read errors.

      No big deal, you just read raw data, ignoring read errors, and deal with it later.

    7. Re:It's like the theory of evolution... by Sebastian+Jansson · · Score: 1

      For the 3% figure to be accurate there only have to be around 30 dvd-copying softwares, do your math... :P

    8. Re:It's like the theory of evolution... by Grym · · Score: 4, Insightful

      Which brings us back to the real question:

      How much has (will?) this "copy-protection" mechanism cost to design and implement?

      If they're so strapped for cash, why even bother if it only works for 97%? As the OP stated, that 3% will just become the preferred method. This all just seems like a bunch of sound, fury, and wasted money, signifying nothing.

      -Grym

    9. Re:It's like the theory of evolution... by thedustbustr · · Score: 1

      From TFA: Ads by Google DVD Duplication Same Day Turnaround. Low Prices. No Setup Fees. ScreamDVD.com DVD Copy Software - 2005 Copy any DVD even copyrighted DVD movies. Side by side comparisions. Best-DVD-Burning-Software-Reviews DVD Copy Tools Copy CSS DVD movies to DVD+R(W) 14-Day free trial - $99.95 www.DVD-Copy.us DVD 'X' Copy Platinum Guaranteed Activation Order Now Free Shipping $98.76 www.copydvd.com Free Software Downloads Unlimited Free Downloads of Top Software Programs Full Versions www.freesoftwareoutlet.com a d v e r t i s e m e n t

      --
      This sig is false.
    10. Re:It's like the theory of evolution... by operagost · · Score: 1

      I wish that was their only concern, because I'd be 100% behind that. I have no tolerance for true pirates, who sell their copies for profit. But the history of the *AA has been to prosecute casual "pirates", that is file-swappers making no profit.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    11. Re:It's like the theory of evolution... by networkBoy · · Score: 5, Funny

      "killing 97% of them menas nothing. The 3% is most likely the few that are actually worth using."

      Actually it means quite a bit. The buggy stuff will go away and we'll be left with good functional software. They just made the QA process better :-)
      -nB

      --
      whois gawk date unzip strip find touch finger mount join nice man top fsck grep eject more yes exit umount sleep dump
    12. Re:It's like the theory of evolution... by drinkypoo · · Score: 2, Interesting

      I don't know if there's 100 different pieces of software but I know there definitely are many different packages to copy DVDs. I've seen advertisements for ten or fifteen different packages. Granted, they might be based on two or three codebases, but there certainly are several open source DVD rippers. I wouldn't be surprised to learn that there's well more than 100 worldwide.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    13. Re:It's like the theory of evolution... by oliana · · Score: 1

      Companies have to strive to make it more difficult for illegal things to happen to them to keep their business up. Right now its only 4% of sales that being lost to illegal ripping, every day more people learn to work around the current protections and that number may increase dramatically over the years if companies do not actively strive to make it more difficult.

      IMHO, no system is unhackable, does that mean that companies shouldn't spend time, money and effort to make it more difficult for it to be hacked? Or would you prefer your bank not invest in security?

      --
      In Soviet Russia, asses suck this joke.
    14. Re:It's like the theory of evolution... by AllUsernamesAreGone · · Score: 1

      Actually, 1 person out of that 100 is enough to make the system meaningless now that the file sizes involves are effectively normal on the net. That's the thing that means they'll never be able to stop it by technical means: there will always be one person smarter than the engineers who cook this systems up and willing to do it, even if it's just for the challenge.

      When that person rips it, bungs it on IRC/FTP/P2P/whatever then within hours or less that 1 copy becomes hundreds even thousands of copies. And if its a good rip, it goes right onto those bootleg DVDs at the market.

      It's the same as the situation with the old copy protection schemes on games: the instant one cracker gets past it, the protection is meaningless and a barrier only to legitimate users. Anyone who is going to use a copy is using that crack, the original is irrelivant. In this case, once one person has managed to make a good rip, that's the one that will be passed around and sold.

    15. Re:It's like the theory of evolution... by Bob64 · · Score: 0

      Too bad the "rippers" and pirates usually have people on the inside that gets the content before its encrypted by macrovision.

      Producers paying for more copyprotection --> higher costs for consumers

      0 effect on the hardcore warez release scene.

      Net effect: they drive more consumers away, rippers use the software that works, and hardcore pirates still release x number of copies.

    16. Re:It's like the theory of evolution... by Lord+Apathy · · Score: 4, Funny

      Hehe. That was my line of thinking. The rest of us will continue using the stuff that works.

      With DVD's pushing between 20 and 30 bucks and blanks under 50 cents each, you would be a fool not to make a copy general play. But that wasn't the real thing that pushed me over the edge to making a copy of every DVD I buy. It's the shit they pile on at the front of it.

      At first it was insert dvd, get main menu, watch movie. Then it became insert dvd, get previews for upcoming movies, press menu button to get to menu. Then it became insert dvd, fastward through god damn fucking previews, main menu. Now on some its insert dvd, wait through ads, threats, preveiws you don't give a fuck about, can't fastword, menu button doesn't do shit.

      GOD DAMN FUCKING BASTARDS!!! I KNOW WHAT FUCKING MOVIES ARE COMING, I JUST WANT TO WATCH THE FUCKING MOVIE!

      While backing up the movie, I simply rip the shit out. God Damn Bastards

      --

      Supporting World Peace Through Nuclear Pacification

    17. Re:It's like the theory of evolution... by Oxy+the+moron · · Score: 1

      This all just seems like a bunch of sound, fury, and wasted money, signifying nothing.

      When did the government get involved? =]

      --

      Proudly supporting the Libertarian Party.

    18. Re:It's like the theory of evolution... by Fallingcow · · Score: 1

      I wonder what happens when one uses a disc like this in a stand-alone DVD player, then kicks it into "ultra-super fast forward"? If the speed at which the disc is read is what causes problems, then would that make the player choke?

    19. Re:It's like the theory of evolution... by ASkGNet · · Score: 1

      It very much could.
      Remember, just audio cd protection isn't supposed to cause any problems with standalone players (yeah, right), this DVD protection will not cause any problems either!

    20. Re:It's like the theory of evolution... by InvalidError · · Score: 1

      Yup, it takes only one person worldwide with the knowledge and motivation to make "protected" contents wide-open for everyone else.

      They are just making life more miserable for the average joe, inflating prices, complexity, etc. in the process.

    21. Re:It's like the theory of evolution... by Anonymous Coward · · Score: 0

      "does that mean that companies shouldn't spend time, money and effort to make it more difficult for it to be hacked?"

      Yes if it is turning the entire industry into a nonsense of heavy handed bullshit, infringing on consumer's abilities to manage their media that they have a licence to and if it generally it will always be painfully ineffective at the end of the day and a gross waste of time better spent on other r&d areas.

    22. Re:It's like the theory of evolution... by Grym · · Score: 2, Insightful
      IMHO, no system is unhackable, does that mean that companies shouldn't spend time, money and effort to make it more difficult for it to be hacked? Or would you prefer your bank not invest in security?

      Your analogy is flawed. The difference is that the Bank doesn't want its data sitting in the living rooms of millions of people.

      We can agree that bank security, while not invulnerable, can be implemented with reasonably good security because, by design, not many have access to and knowledge of its security measures.

      This isn't the case with DVDs. Both the data and the means to extract it (the players) are commonly available. The system is inherently insecure. The best they can do is make it a hassle to extract the data--which is exactly what the current system does. Why waste money in attempting in vain to do anything more?

      -Grym

    23. Re:It's like the theory of evolution... by Anonymous Coward · · Score: 0

      Sony already does this. Yes the software has already been fixed to get around this :).

      They call 'em 'dummy Sectors'.

      Sz

    24. Re:It's like the theory of evolution... by Anonymous Coward · · Score: 0
      Probably they're largest concern is the professionals who rip and burn and sell at flea markets, etc.

      That's what a lot of people say, but the simple facts don't back that up.

      Firstly, pros are easy to find. In the UK, go to a couple of dozen computer fairs or "sunday markets" and they are there, selling, quite openly. Very easy to catch.

      Second, copy protection won't beat the professionals. It's worth their while to spend time breaking a disc to a digital copy, because they are likely to make multiple copies of it. Casual home copiers will give up if its too hard or requires something like raw copying of data.

      It's all about home copying - people giving copies of DVDs to their neighbours. Plus if people can't back up their DVDs and get it scratched, that's another sale.

    25. Re:It's like the theory of evolution... by DashEvil · · Score: 1

      I don't know about you, but whenever I see previews I always press the "Next chapter" button.

      --
      -If God wanted people to be better than me, he would have made them that way.
    26. Re:It's like the theory of evolution... by DarthVain · · Score: 1

      I tip my hat and raise my glass to you good sir, as you are 100% correct.

      CONSUMERS are tired of getting dicked around and are taking advantage of technology to their benefit, go figure. When company's start producing quality products at that are good value, then piracy (at least in developed contries) will not be a mainstream problem (which for all intents and purposes means zero problem). The problem is that these asshat profit driven companies (blame demanding shareholders whatever...), will try and make as much money as they can. Don't give me bullshit about costs and expenses, a DVD with case probably costs about a 1$ to produce, and they sell for 30$. Why? Because of costs, production, distrubution, etc... I say bullshit. It is because some marketing guy some where figured out that is the statistical most some smuck (the most the market will bear) will pay. Ads at the front of movies, again some marketing shmuck figured out most people will put up with it and they can make even MORE money. Not being about to fastforward though the Ads, mean more effective Ads, which means they can chage more for the space, which of course equals more money. They will learn that they consumer base will only put up with so much shit before they turn to other sources. They will also find that it is hard to attract people back. Anyway that is my rant. Yar!

      DarthVain

    27. Re:It's like the theory of evolution... by doyle.jack · · Score: 1

      Nah, 10 years down the road, you're still excited about those previews that you can't fastforward through... don't forget, they're still "coming soon to a theater near you"

    28. Re:It's like the theory of evolution... by Reziac · · Score: 1

      And much as with spammers, the preventive methods tend to be as bad as the disease -- frex, blocking entire domains and country codes.

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    29. Re:It's like the theory of evolution... by Reziac · · Score: 2, Interesting

      Walmart had a bunch of 1940s movies on DVD for a dollar apiece, from some company I never heard of ("DigiView"). I bought one that interested me, took it home, stuck it in the computer, and was presented with a simple menu (which ran some scenes from the movie in the background) that lets me either just run the movie or pick major scenes. No FBI warning, no previews, no ads, no bullshit. And in a nice slimline case with a pretty printed cover.

      All this for only a buck.

      At that price, and with no garbage to dispose of, why the hell even bother ripping/burning a backup copy? If I want a backup copy, I'll just go buy another one for a dollar.

      Let that be a lesson to the industry.

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    30. Re:It's like the theory of evolution... by sessamoid · · Score: 2, Informative
      I don't know about you, but whenever I see previews I always press the "Next chapter" button.

      You obviously don't watch enough dvd's to have encountered the already common feature of disabling the navigation buttons during previews and commercials before the main feature starts. Practically every DVD produced today now does this.

      --
      "No, no, no. Don't tug on that. You never know what it might be attached to."
    31. Re:It's like the theory of evolution... by quantum+bit · · Score: 1

      Another method would be to create certain patterns in the image that confuse divx encoders, since most movie rips are encoded in one mpeg-4 variant or another.

      It wouldn't take long for the encoders to be fixed to deal with it, though.

    32. Re:It's like the theory of evolution... by Anonymous Coward · · Score: 0

      It already takes more than casual copying. Learning how to properly copy DVDs is not really that simple. It took me quite a bit of time to figure out, and I am definitely a tech person. Copying DVD-9 to DVD-5 without lowering the bitrate is particularly thorny. But just doing enough research to find the proper software to do everything takes time and effort.

    33. Re:It's like the theory of evolution... by Anonymous Coward · · Score: 0

      with my living room DVD-player, I do:

      1) insert DVD
      2) press "Navigation Off" (I think it's call PBC on my remote)
      3) watch movie

      it works with ANY movie I've tried.
      My DVD player is a Technosonic DVD-204.

      More info

    34. Re:It's like the theory of evolution... by Anonymous Coward · · Score: 0

      Ahhhh videolan/mplayer/media player classic

    35. Re:It's like the theory of evolution... by Anonymous Coward · · Score: 0

      Can you imagine the massive profits pouring in to that company, all because copyright was extended a couple times? Gee! $1 a copy! They'd never make that kind of money releasing public domain works!

    36. Re:It's like the theory of evolution... by Reziac · · Score: 1

      Now that you mention it, I'm not sure if the film in question is in the public domain or not -- it's the 1942 version of Jungle Book, starring Sabu (which is why I bought it; when I was a kid, I really liked Sabu).

      After manufacturing, Walmart's cut, and other overhead, there's maybe 20 to 40 cents worth of profit in that $1.00 DVD. If you're not paying a big licensing fee to some studio, and can develop a steady mass-market presence, that can amount to pretty good money; profits should be in line with what you can make selling other hard goods. Which seems fair to me; after all, there's no rule that media sales HAVE to make obscene profits.

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    37. Re:It's like the theory of evolution... by Anonymous Coward · · Score: 0

      Which seems fair to me; after all, there's no rule that media sales HAVE to make obscene profits.
      The respective big cheeses at the **AA are right now sitting in their leather chairs begging to differ with you....

  4. What about my backup copy? by Anonymous Coward · · Score: 0

    Whatever happened to being able to legally own your own backup? hm.

    1. Re:What about my backup copy? by Armando_Mcgillicutty · · Score: 1

      Ask whoever wrote the DMCA

  5. Obligatory (-1, overrated) by thedustbustr · · Score: 2, Insightful
    historically Macrovision's anti-copying measures have been little more than easily circumvented snake oil
    Shift key, black magic marker, daemon tools, anyone?
    --
    This sig is false.
    1. Re:Obligatory (-1, overrated) by Leroy_Brown242 · · Score: 1

      I'm sure this will be broken in a matter of weeks. But hey, at least they are doing thier part by jumping on the current DMA bandwagon and getting into the media a bit. :)

  6. More returns/refunds? by yetdog · · Score: 5, Interesting

    With each more-complex layer of anti-copy protection, doesn't that make the discs less forgiving of scratches and smudges, given that the player has to use all this overhead to compensate for the enhanced security?

    1. Re:More returns/refunds? by RonnyJ · · Score: 1
      Also, according to the article on the BBC:

      Macrovision says its new RipGuard technology will thwart most, but not all, of the current DVD ripping (copying) programs used to pirate DVDs.

      (this is in contrast to the 'maintaining compatibility with existing DVD players' comment in the article linked to by Slashdot).

    2. Re:More returns/refunds? by digitalchinky · · Score: 1

      Not really. It's all got to fit into the same space that any bog standard DVD player is capable of pointing its laser at.

      If it doesn't work, (and you legitimately purchased it) could you not return it as defective? (Probably not likely in America) Here in the Philippines they seem happy to 'exchange' it for anything else they have in stock. Even pirated DVD's/CD's can be exchanged if defective. Not many companies here will refund your money though.

    3. Re:More returns/refunds? by RonnyJ · · Score: 3, Informative
      (ignore the above comment by me - I copied the wrong statement :))

      Also, according to the article on the BBC:

      Macrovision said the new technology will work in "nearly all" current DVD players when applied to the discs, but it did not specify how many machines could have a problem with RipGuard.

      (this is in contrast to the 'maintaining compatibility with existing DVD players' comment in the article linked to by Slashdot).

    4. Re:More returns/refunds? by Anonymous Coward · · Score: 0

      Ignore this comment - I posted the wrong statement by accident.

    5. Re:More returns/refunds? by Maestro4k · · Score: 4, Informative
      With each more-complex layer of anti-copy protection, doesn't that make the discs less forgiving of scratches and smudges, given that the player has to use all this overhead to compensate for the enhanced security?
      • Most likely yes, but once that shrinkwrap has been opened, even an act of God probably won't get your money back. I was working at Wal-mart when they switched to a strict only exchange for same movie policy. Policy is also to remove the shrinkwrap from the new copy on exchanges so there's no getting around it (unless you're lucky).
      • Wal-mart actually isn't the bad guy on this one, the studios started refusing to credit Wal-mart for the returns unless they followed the above rules. Faced with eating the losses for the studio's moronic rules or implementing them what retailer is going to refuse? That's why you can't take a disc back that won't play in your player and get another movie. (And yes, they did this to all retailers at the same time, not just Wal-mart.)

        Basically this new and improved Macrovision will play in all DVD players, because if it doesn't your only option will be to buy a new one that will play it. From the studio's perspective I'm sure they think this is a fair solution.

    6. Re:More returns/refunds? by AviLazar · · Score: 2, Informative

      "You won't accept my product back?" ....{leave store, call credit card company} "Yes they won't accept my product. Please handle it...oh and since i had to make a far journey to walmart i refuse to drive back there, again, to deliver the package. Inform them they can send me a pre-paid usps packing slip/box."

      And yes I have done this in the past, got my money back, and had the packing slip sent to me. It wasn't wal-mart (it was best buy). Their other option was to credit me my money, and I keep the product (it was a $100 dvd burner, so they had incentive to send me a packaging box).

      I think this new macrovision will be circumvented quickly - like all other media protection. The only problem will happen when it doesn't play in someone's dvd player because that dvd player is not "new enough" which is bogus.

      --

      I mod down so you can mod up. Your welcome.
    7. Re:More returns/refunds? by nkh · · Score: 1

      once that shrinkwrap has been opened, even an act of God probably won't get your money back.

      Most shops I know will happily give your money back once you explained them that you have been scammed into buying one of their unplayable media. You can talk loudly in this case, it sometime helps if they refuse.

    8. Re:More returns/refunds? by sqlrob · · Score: 1

      "You won't accept my product back?" ....{leave store, call credit card company

      Why leave? Do it right at the returns desk. Drives the point home a little sooner.

    9. Re:More returns/refunds? by poofyhairguy82 · · Score: 1
      Faced with eating the losses for the studio's moronic rules or implementing them what retailer is going to refuse?

      Wal-mart can refuse. Its the biggest company in the world, and it has more wealth than Mansa Musa ever did. I don't see why it lets this mch smaller industry push them around....unless the situation is better for them this way. Now they don't have to bother to keep track of and return such items to the producer. Sounds like Wal-mart has some fault on this one.

    10. Re:More returns/refunds? by Ironsides · · Score: 1

      If it doesn't work, (and you legitimately purchased it) could you not return it as defective? (Probably not likely in America) Here in the Philippines they seem happy to 'exchange' it for anything else they have in stock.

      In the USA, Companies generally give you 30 days to exchange a DVD that is defective. You may exchange it for the same title. IE, you have Harry Potter 3 and the disk is defective, you can exchange it for another copy of Harry Potter 3. I have had to do this with disks (more than once, I have bought many DVDs) before due to errors in the manufacturing process.

      So yes, we can exchange defective DVDs here in the USA.

      --
      Fly me to the moon Let me sing among those stars Let me see what spring is like On jupiter and mars
    11. Re:More returns/refunds? by Jherek+Carnelian · · Score: 1

      I was working at Wal-mart when they switched to a strict only exchange for same movie policy.

      Did they also tell the employees it was a federal law that they could not refund your money for an opened dvd package? I've heard that exact same line from three different walmarts in two different states. (All cases I was returning a DVD where the package said one thing and the disc did not match what the package said, and I was pretty sure that all of the copies they had would be the same.)

    12. Re:More returns/refunds? by Eradicator2k3 · · Score: 1

      Good point. How long will it be before MPAA/Macrovision alliance decides that to prevent the 4% piracy, they are willing to break compatibility with, say, 8% of existing DVD players? After all, money lost by the consumers is not the MPAA's and the sheep will buy new DVD players to continue to watch the big releases. Just my $0.02.

      --
      Mr. T pitied this fool on 27 July 1992.
    13. Re:More returns/refunds? by doyle.jack · · Score: 1

      They must be in some kind of relationship with Microsoft, changing standards whenever it suits them best. Isn't the DVD a standard format? Wouldn't this deviate from the standard?

    14. Re:More returns/refunds? by RicoX9 · · Score: 2, Informative

      Make a stink. Talk to a manager. I have a friend who was a department manager at Wal-Mart, another who worked there for 6 yrs. The company line (as I was told) is that they will give you your money back if it's less than $100. Customer satisfaction is a big deal. Costs less to keep you happy than lose your business.

      Sure, Joe-Wally-World might not be able to do it, but talk to his manager. You will get your money back.

    15. Re:More returns/refunds? by Maestro4k · · Score: 1
      Did they also tell the employees it was a federal law that they could not refund your money for an opened dvd package? I've heard that exact same line from three different walmarts in two different states. (All cases I was returning a DVD where the package said one thing and the disc did not match what the package said, and I was pretty sure that all of the copies they had would be the same.)
      • If you've heard it in different Wal-marts in different states then apparently someone has added that to the training. It's something we were never told, but I left Wal-mart over a year ago.
      • What I suspect is the studios probably sent a memo to Wal-mart (and possibly other retailers) claiming that copyright/DMCA/Etc federal laws prohibit returns and it got passed along. That's pretty much how they handled the move to refusing to credit stores on returned movies, they notified them of the change and the date it would start. Wal-mart and other retailers passed the info along to the stores and implemented it as soon as possible to lower losses.

    16. Re:More returns/refunds? by Maestro4k · · Score: 3, Insightful
      Wal-mart can refuse. Its the biggest company in the world, and it has more wealth than Mansa Musa ever did. I don't see why it lets this mch smaller industry push them around....unless the situation is better for them this way. Now they don't have to bother to keep track of and return such items to the producer. Sounds like Wal-mart has some fault on this one.
      • Wal-mart has some sway yes, more so in the CD market than DVD/VHS, but they also aren't going to stop selling DVDs/VHS/CDs and the companies know it, which greatly lessens what sway they do have. The reason they won't is because retail makes little to no money on electronics hardware (TVs, VCRs, DVD Players, Stereos, Etc.), they make it all on the media (both blank and prerecorded) and accessories.
      • This particularly move though was done unilaterally to all retailers at once. It was done under the banner of stopping theft and piracy (those nasty crooks are stealing movies and bringing them back for refunds and/or they're taking them home, copying them and bringing them back). Even Wal-mart would have trouble fighting that, as then they could be made out as supportive of crooks.

        You have one other element too, customer abuse, that did not help. Many people have been treating Wal-mart and other stores as free rental shops. They would buy a movie (on DVD or VHS) the day of release, take it home, watch it, come back the next day and claim it didn't work and get a refund. I'm quite sure other retailers experienced this as well. In fact this may have been an element as to why the studios started refusing to credit returns unless they were exchanged.

        Your last argument shows a very vast lack of understanding on how retail handles returns though. Even through this new policy there still are legitimate returns where they swap because of a defective disc/tape. Wal-mart stores all have to handle tons of returns even under the current policy, the others wouldn't have added much overheard to costs since the whole processing procedure hasn't changed, there's just fewer to handle. They also still process hundreds of movies a week in each store that they find stolen with the cases left behind. They have more of those in a week than they ever did returns, overall this hasn't impacted their returns processing much at all. Certainly the impact's not been enough to make it worth the customer ire it's caused.

        I'm not one to defend Wal-mart, they have more wrong with them than right (especially when it comes to how they treat their employees), but in this case the movie studios are the real culprits, and the blame needs to go to where it belongs.

    17. Re:More returns/refunds? by Maestro4k · · Score: 1
      Make a stink. Talk to a manager. I have a friend who was a department manager at Wal-Mart, another who worked there for 6 yrs. The company line (as I was told) is that they will give you your money back if it's less than $100. Customer satisfaction is a big deal. Costs less to keep you happy than lose your business.

      Sure, Joe-Wally-World might not be able to do it, but talk to his manager. You will get your money back.

      • This changed last year on electronics items, most particularly DVDs and VHS. Now management will likely refuse to do anything beyond swapping it, that
      • IS the official company policy now. In the past management would override this (it was the official policy then too) but now that the store gets hit with the loss, and making sure you beat last year's sales numbers can mean the difference between keeping your job and losing it in management, they won't. Before even if management overrode it the store would get credit from the studio for the return.

        Your best bet is to complain to corporate at 1-800-WAL-MART. The local stores get punished under this too, not that that is something new to Wal-mart, but if corporate decides to refund you, management can get corporate to remove that loss from the store's account so they don't get punished.

        Actually joe-wally-world was more likely to do these things for you than management in the past if you had your receipt and seemed legit. They'd just do it, and write something that sounds plausible on the defective slip. Claims has to process so many that if it sounds legit they won't notice. They do notice things that are against policy and give it to management to act on. Now though they're too scared to try.

        BTW, I can give one great piece of advice, no matter how mad you are, stay polite. If you start ranting and raving and yelling and screaming no one will help you, management included. Why? It makes you look like you're trying to hide something. Being angry but polite makes you look like just that, angry at the policy, but trying to politely find an acceptable solution. Management will be more than happy to let you call Corporate on the store phone in cases where their hands are tied as well (at least when you're polite), and Corporate may resolve it for you and give management the approval you need on the spot.

        Regardless of whether you can get your personal situation resolved you most definitely should contact the studio concerned and tell them how displeased you are that their policies caused you to have so much trouble getting your money back for a legitimate problem.

    18. Re:More returns/refunds? by Maestro4k · · Score: 1
      Most shops I know will happily give your money back once you explained them that you have been scammed into buying one of their unplayable media. You can talk loudly in this case, it sometime helps if they refuse.
      • You're missing that the root of the whole problem is the studios are forcing retailers to lose money on returns unless they made the customer exchange the item, so polices are much less malleable industry-wide.
      • Talking loudly will not help. I've been on the other side of that counter (as the employee) many times and I can tell you it just makes them think that you're 1. an asshole, 2. have something to hide (e.g. you copied it and are trying to return it now) and 3. are being abusive. All employees have a legal right to refuse to deal with you if you get abusive, and talking loudly is a form of abuse. You are likely to have them call management and/or security and find yourself explaining why you should not be told to leave the premises. I have seen that happen, including the customer being made to leave and the store going to court to get the person forbidden to come near the store for 6+ months.

        Getting abusive will only cause you trouble, not get your money back. Normal customers get upset and angry at stupid policies, the crooks get abusive, apparently because they get scared and it comes out that way.

    19. Re:More returns/refunds? by Maestro4k · · Score: 1
      "You won't accept my product back?" ....{leave store, call credit card company} "Yes they won't accept my product. Please handle it...oh and since i had to make a far journey to walmart i refuse to drive back there, again, to deliver the package. Inform them they can send me a pre-paid usps packing slip/box."

      And yes I have done this in the past, got my money back, and had the packing slip sent to me. It wasn't wal-mart (it was best buy). Their other option was to credit me my money, and I keep the product (it was a $100 dvd burner, so they had incentive to send me a packaging box).

      • Maybe, but it's a dangerous game you're playing. If the store's policies are clearly posted and explicitly deny returns on opened DVDs you can get in trouble for filing a false chargeback with your CC company. In that case they very well may side with the retailer, and tell you that since they offered to exchange it they're not going to do the chargeback. They may also fine you for it.
      • The bottom line still remains though, no matter what way you might be able to use to get around this, the movie studios have forced this policy into existance, and it's them you should be mad at, not the retailers. The retailers are getting screwed here too because they lose money if they do refund yours, or they lose customers because they do what they've been made to do. When you do something like the above you're really handing the movie studios a HUGE victory. Why reward the assholes who caused this whole mess to start with?

    20. Re:More returns/refunds? by DoXaVG · · Score: 1

      Yeah, especially when the studio is owned by a parent company that has other subsidiaries that produce said DVD players. Think Sony here...screw it, if it won't play in my player, I'll be first in line on the following class action lawsuit. I refuse to buy another DVD player when the one I currently have plays every other movie I want to watch.

    21. Re:More returns/refunds? by drakken33 · · Score: 1

      I know I'm repeating stuff that's already been said but I feel strongly about this.

      The BBC article was the first one I read earlier today. My first thought was if 3% of rippers can still rip DVDs then they'll still be available from dubious sources, everyone will switch to the 3% of rippers that work and the other 97% will adapt.

      If these new protected discs work in "nearly all" players and mine is one of the ones that it doesn't work in then I'm being penalised by being forced to buy a new player even though I've never bought a "pirate" DVD or downloaded a rip.

      Couple all this with the probability that the consumer will end up footing the bill for this new protection and buying DVDs could get a whole lot more expensive. I wouldn't be surprised if the amount of "piracy" went up.

      On the subject of refunds, if this comes to pass and I find a DVD won't work in my player I'll fight tooth and nail to get my money back on principle.

      --
      Andy.
    22. Re:More returns/refunds? by AviLazar · · Score: 2, Informative

      PA state dummy laws allows me to return my product back for full refund within 30 days. No store policy can recind this law. Best Buy policy is to also accept returns.

      I don't understand, who is going to fine me for what? The CC company? They won't fine me for making a claim with them. If they decide not to side with me (highly unlikely) they will just give me the bad news.

      Lets not toaly blame the movie industry...the retailers would prefer that customers do not return products (as this affects their bottom line).

      How is me returning my product a huge victory for movie studios? It is a huge victory for the consumer - as consumer rights beat-up the big company who likes to make threats and false claims.

      --

      I mod down so you can mod up. Your welcome.
    23. Re:More returns/refunds? by ralphclark · · Score: 1

      And you're missing the point, Maestro4K. If enough customers make enough trouble over unplayable disks, the stores will refuse to stock them, and the new format will die.

    24. Re:More returns/refunds? by Maestro4k · · Score: 1
      Lets not toaly blame the movie industry...the retailers would prefer that customers do not return products (as this affects their bottom line).
      • While Wal-mart's strayed quite a bit from the polices Sam Walton had, this one has remained. Wal-mart does not mind returns, and their returns policies in general are more generous than most other retailers. For most things it's 90 days with a receipt. As long as it's not a case of customer abuse (if you bring in an item with a hatchet sticking out of it they're not going to give your money back obviously) they'll give the money back. They also have a 200% guarantee on most fresh food items, if it's still in date and it's bad you get double your money back. Service desk employees are told to do this automatically (and the register prompts to see if it applies) so you don't even have to ask for it. The only reason the system doesn't apply it automatically is because you do get returns that aren't bad, they're just the person bought too much, or didn't mean to buy them but there's nothing wrong with the item. Even in Electronics where they did crack down last year most items are still under 90 days. Hell, Sanyo TVs have a full 1 year in-store warranty with receipt. (Something I find amazing.) So no, Wal-mart at least is happy to take returns back, they (rightfully I think) take the attitude that they might lose some money now and then, but by keeping the customer happy they'll get more sales.
      • Returns without a receipt are handled differently but that's because there's so much theft nowadays. Unfortunately most returns without a receipt are generally stolen. Even there though if it's not a very expensive item (there is a cutoff, the registers enforce it but I really can't tell it publically, too much potential for abuse) you don't even need to show ID. Up to another limit you have to show ID and the system tracks how many no-receipt returns you have in a 6 month period. Past another threshold the register will stop allowing them. (And the last one it allows will only do a money-order refuns. That is the customer has to fill out name and address and they will be mailed their refund in money-order form with a letter explaining that they won't be able to get any more refunds without a receipt for a certain time period.)

        While I worked there I saw management approve returns without receipt on things that were very obviously much older than the customer was claiming (and we're talking expensive stuff that requires management override even if if they're first one without a receipt). Frankly I didn't believe it myself till I saw it, but yeah they really do take stuff back every day that they lose lots of money on, and it's company policy.

        Yet, returns on movies are different, and they didn't used to be. Up till last year management generally would approve refunds for opened movies without receipts. Even though the officially posted policy (both at the service desk and in electronics) was exchange only on opened movies.

        So yes, I know where the blame lies here, the change was quite sudden, and it was a move by the studios that caused it.

      How is me returning my product a huge victory for movie studios? It is a huge victory for the consumer - as consumer rights beat-up the big company who likes to make threats and false claims.

      • Because in this case it just hurts the retailer and the movie studio still gets their money even though it's their policy that caused you to have to go to so much trouble to get your money back (as when you dispute the charge on your card). I'm not saying you shouldn't get your money back, just that you're just shifting the victimhood off to another party and the movie studios stuff their pockets with ill-gotten cash and nothing changes. Even if you go that route, at least do something to help the situation. Write the studio that put out the defective movie, tell them you'll never buy another product from them again. Contact your state AG, complain that the st
  7. First sharpies, now what? by infinite9 · · Score: 3, Funny

    Because of the DMCA, sharpies were banned with that CD copy protection circomvention. I wonder what 50c piece of office equipment will defeat this one and end up banned?

    --
    Disconnect your television. Do your own research. Draw your own conclusions. They're probably lying. Don't be a sheep.
    1. Re:First sharpies, now what? by Anonymous Coward · · Score: 2, Interesting

      I wonder what 50c piece of office equipment will defeat this one and end up banned?

      Office equipment doesn't defeat copy protection. People defeat copy protection.

      And so far not even the most brutal totalitarian government in history has managed to ban humans.

    2. Re:First sharpies, now what? by Anonymous Coward · · Score: 0

      So you're saying Jews, homosexuals and disabled people aren't human? :)

    3. Re:First sharpies, now what? by Anonymous Coward · · Score: 0

      Red staplers, maybe.

    4. Re:First sharpies, now what? by Anonymous Coward · · Score: 0

      He said managed to, not attempted to. Nice try though. No soup for you!

    5. Re:First sharpies, now what? by mzwaterski · · Score: 1
      It sounds like you need to read the DMCA more carefully. Based on my reading, there is nothing even remotely illegal about defeating copy protection. In fact, there is a specifc exception for the act of defeating copy protection. What is banned is defeating access protection. This is DRM that stops a person from giving a copy of a WMA to their friend.

      You are allowed to defeat protections if they are intended to block you from copying, but you are not allowed to defeat protections if they are to limit who can play the media.

      For more information see http://www.copyright.gov/legislation/dmca.pdf. Specifically, the bottom of page 3 which discusses Chapter 12 of Title 17 of the USC.

    6. Re:First sharpies, now what? by mog007 · · Score: 1

      It's gotten a little complex, now you require a paperclip and some masking tape. Don't question how it works, just believe.

    7. Re:First sharpies, now what? by m50d · · Score: 1

      A bit OT, but with the newer DeCSS versions (effdt.c) tatoos and/or memorizing it looks distinctly possible. Anyone fancy becoming a circumvention device? Ought to make the point even more than the t-shirts, if the DMCA makes me illegal.

      --
      I am trolling
  8. In other news... by Torgo's+Pizza · · Score: 5, Funny

    In a just released survey, 97% percent of people who use DVD copying software have switched to software that can copy the newest Macromedia protected DVDs.

    1. Re:In other news... by omeomi · · Score: 2, Informative

      "Macromedia" != "Macrovision"

    2. Re:In other news... by Torgo's+Pizza · · Score: 1

      Lesson learned: Never write about Macrovision on Slashdot while working on a Flash graphic in Dreamweaver on your other PC.

    3. Re:In other news... by Skye16 · · Score: 1

      Why were you working on a Flash graphic in Dreamweaver? O.o

    4. Re:In other news... by Torgo's+Pizza · · Score: 1

      Macromedia Studio MX 2004 has some great integration. Click on the Flash in Dreamweaver, and it'll pull up Flash Studio to do the edits. Great for designing interactive menus and banners that need to be seamlessly meshed with the background of the webpage.

  9. will be cracked... by Anonymous Coward · · Score: 2, Insightful

    Software circumventing this new copy protection will be released, when, by tomorrow by 4PM?

  10. So I guess I'll just use the 3% of software by apparently · · Score: 1

    that the system admittedly doesn't work on.
    Wow, that was easy.

    Macrovision have unveiled a new system that will thwart 97% of existing DVD copying software

  11. Slight problem with this... by Anonymous Coward · · Score: 0

    That 3% of working software will just take 100% of the dvd copying market... evolution in action.

  12. Now.... by Valiss · · Score: 2, Funny

    ...where is my marker?

    --

    -Valiss
  13. riiight by crayz · · Score: 2, Insightful

    "a new system that will thwart 97% of existing DVD copying software[as of today]"

    They're admitting that people existing cracks work on the new system! How long is it going to take for that 3% to become 100%? I give it about a month from the release of the first DVD with the new system

  14. Security? by Anonymous Coward · · Score: 0

    Pressing the Shift key while inserting the disk in your PC does not work anymore. Now you have to use the more complex Shift + CTRL key sequence.

  15. Movies... by TrippTDF · · Score: 4, Interesting

    Seriously... who IS buying all those DVDs? I go to the store to look at movies frequently, but more and more I'm just tempted to get stuff through NetFlix. There are very few movies that I actually want to own anymore. I just rent what I missed at the theatres.

    In 10 years, it's not going to matter, as On-Demand channels will start carying every movie under the sun.

    1. Re:Movies... by Anonymous Coward · · Score: 0

      who IS buying all those DVDs?

      From your post, it seems obvious that it's NetFlix.

    2. Re:Movies... by lukewarmfusion · · Score: 1

      Obviously, NetFlix is buying all those DVDs.

    3. Re:Movies... by Anonymous Coward · · Score: 0

      It's actually the new AOL 7 dvd edition. The producers are making a hundred billion ahead of time to support AOLs new "everyone on earth 10 times" mailout plan.

    4. Re:Movies... by jridley · · Score: 1

      Netflix or Blockbuster. I have a friend who works at a Blockbuster in a bad neighborhood (low income area). She says even there, rent-n-rip is rampant; there are a lot of customers using their "2-at-a-time" netflix-competition plan, coming in and getting two discs, bringing them back 2 hours later, getting two more discs, lather, rinse, repeat.

    5. Re:Movies... by Maestro4k · · Score: 1
      In 10 years, it's not going to matter, as On-Demand channels will start carying every movie under the sun.
      • And then the MPAA will be crying foul that no one will buy movies anymore and ty to pass laws requiring a tax per month on everyone to make up for the revenue they've lost to another technology shift.
    6. Re:Movies... by wilper · · Score: 2, Informative

      That would be me. :-)

      I buy alot of movies on DVD. Once they have been out for a few months on DVD they cost about the same as a movie ticket here in .se, at least over mail order.

      So for the same price as a movie ticket I get a nice piece of loot to put on my shelf, and I can watch it with friends in the comfort of my own home any time I please. (And sometimes I can see it again, with the commentary track, great fun if it is a movie I like.)

      As opposed to seeing it at the movies, with teens talking on their cell-phones throughout the movie, out of focus picture and sound thats so loud you have to bring hearing protection. Not to mention five minutes of spoil.. umm, trailers before the movie gets going.

    7. Re:Movies... by AviLazar · · Score: 1

      Only a couple of movies I have had to deal with that were out of focused (spider-man)...the first part of the movie everything was ultra wide (I can't look at william dafoe again...he was 5 feet wide, 3 feet tall...and a bus that looked wider, and shorter then a lamborghini). For the most part, though, everything is cool...though Armagedden was kinda loud.

      As for loud teens...you simply need to 're-educate' them on proper cell-phone etiquette.

      --

      I mod down so you can mod up. Your welcome.
    8. Re:Movies... by runamok1 · · Score: 1

      That can't possibly be right. "hundreds of billions of DVDs pressed every year"? should most likely be "hundreds of MILLIONS of DVDs pressed every year". I mean if sales are 27.5 billion (which I would assume is the wholesale price they sell to their distributors, retailers, etc.) that would put the price per DVD at well under $1.00.

      Anyways...
      We seem to be taking most of this article at face value. How much of that 4% is due to organized piracy and how much is due to typical home users burning a copy of the DVD for a friend? Are they getting the number from the amount of DVD-Rs or DVD+Rs sold?

      Finally, does anyone really believe this won't break compatibility? Seems like it will be more of the same technique where they add corrupt sectors that computers can't cope with but DVD players can. And which essentially causes the "product" to cease to qualify as a DVD because it no longer adheres to that standard.

      Of course none of this will be mentioned on the package of the DVD when you buy it for your kid for Christmas, etc. and it won't play on your "old" DVD player.

    9. Re:Movies... by StrongAxe · · Score: 1

      In 10 years, it's not going to matter, as On-Demand channels will start carying every movie under the sun.

      And then the MPAA will be crying foul that no one will buy movies anymore and ty to pass laws requiring a tax per month on everyone to make up for the revenue they've lost to another technology shift.


      You forget that the MPAA licenses movies to be played on cable. If people start getting their movies via On-Demand, the MPAA should be overjoyed, because they get their demanded cut for each viewing.

    10. Re:Movies... by Maestro4k · · Score: 1
      You forget that the MPAA licenses movies to be played on cable. If people start getting their movies via On-Demand, the MPAA should be overjoyed, because they get their demanded cut for each viewing.
      • Yeah, they'll be tickled about that, but then they'll notice the lowering income from dropped sales in DVD/VHS and complain that they're not getting the new income in addition to the previous DVD/VHS sales. That's what I meant, they'll want to have their cake and eat it too.
  16. won't work by oreaq · · Score: 2, Insightful
    Copy protection never works. It did not work in the C64 days it doesn't work now and it won't work in the future. If you can watch the movie you can copy it.

    Nothing to see here.

    1. Re:won't work by NaruVonWilkins · · Score: 1

      Mod parent up. This is reality.

    2. Re:won't work by Hal_Porter · · Score: 1
      I know this is going to go down badly with the /. audience but protection does work

      e.g. from here
      http://www.gamasutra.com/features/20011017/dodd_pf v.htm

      We may not be able to stop the pirates, but we can have enough of an impact to make pirating a much less attractive option. Given the choice of buying a game or waiting two to three months for a pirated version, a lot of pirates are going to start buying games. Or at least they'll buy their favorite ones.


      That's the point - mainstream media works like this

      1) Hype for 6 months
      2) Release
      3) Sell for a couple of months
      4) Oblivion

      The idea of protection is to hold off a crack for a couple of weeks after release which is when the vast majority of the sales are. If people don't have a choice whether to buy or pirate, the vast majority will buy.

      I'm not saying I like copy protection - frankly it irritates me. It's just that hearing empty arguments why it doesn't work from other people with a vested interest in it not being tried irritates me almost as much.
      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    3. Re:won't work by Anonymous Coward · · Score: 0
      That's the point - mainstream media works like this

      1) Hype for 6 months
      2) Release
      3) Sell for a couple of months
      4) Oblivion

      Actually, that's the way games work. The back catalog is very important for movies and TV. Disney alone makes most of their money on their back catalog (hence the copyright extension law they got passed.).
    4. Re:won't work by northcat · · Score: 1

      Actually, If I'm not mistaken seriously, DVDCSS was encryption. Only the companies who payed and signed an agreement with DVD-CCA were given the method to decrypt DVDCSS and were allowed to make devices/software that can decrypt the DVD. So, technically it's possible to make another, better encryption system, which is hard to break. But still it's possible to reverse-engineer an existing DVD software or player, and it's also possible to make those apps more un-reverse-engineerable (yup, add this word to the oxford dictionary).

      Your logic is interesting. Yes, if it's watcheable, then it's copyable. But if the copy-protection mechanism is really good, there might be quality loss. And the the mechanism might designed to make the quality loss so much that, it's not a viable option.

      BTW, please tell me if I'm completely mistaken about that DVDCSS thing. (but my logic might still hold)

    5. Re:won't work by Anonymous Coward · · Score: 0

      Two to three months? The crack is usually out the same day the game is in stores if not earlier. In many cases you can find the gold (final version sent to CD pressing plants) version of an app/game on the warez IRC channels a week before the official release date if not earlier. Zero day warez is considered slow nowadays, zero hour or even second warez is where it's at now.

    6. Re:won't work by m50d · · Score: 1

      You're right, but the thing is that if you can run the program, you can reverse engineer it. That's how DeCSS was first cracked - they didn't actually "crack" the encryption, they got the key from iirc the Xing player, possibly just by strings|grep through the binary. The key is still there as a string in all the decoders I've seen. You used to be able to do some really nasty things to stop reverse engineering under dos (remap random bios interrupts around so that they are essential to your program) but even then programs were reverse engineered, and these days there's a limit to what you can do on a multitasking system without interfering with other programs, and all it takes is one software maker to not scramble their program properly. The best they can try is to make it hard enough not to be worth bothering, but people enjoy reverse engineering a real challenge and do it in their spare time, so I don't really think it's doable.

      --
      I am trolling
  17. Only 4%? by jayhawk88 · · Score: 4, Insightful

    With piracy resulting in only 4% loss, why are the studios making such a big deal?

    Lol, go ask any retailer why they should care if their shrink is only 4%. They'll punch you in the mouth.

    1. Re:Only 4%? by Anonymous Coward · · Score: 1, Insightful

      Hi Retailer, do you mind if I block 4% of people coming into your store. These will be people that don't come to your store anyway because they have no money.

      Fact is, piracy is creating 4% more versions of a DVD in any format than what are sold legitimately. Out of that how many people would have bought the DVD anyway? If that person downloads "OMG Movie LOL" and likes it, maybe they'll go to the cinema for "OMG Movie LOL 2!!1one" and generate revenue there. Maybe people balance their DVD/CD/cinema purchases because they only have $50 a month to spend on these, so unless they are buying pirate DVDs for little less than retail ...

      Oh My God, what about the massive DVD lending market! That could be like 25% of sales lost!

    2. Re:Only 4%? by Pionar · · Score: 1

      That's an awful lot of guessing you've got there for trying to convince businesspeople that theft can lead to greater revenue. Maybe they'll go see a sequel, maybe they'll go buy the DVD, and maybe monkeys might fly out of my butt.

      Not having the funds is not justification for stealing a movie. C'mon, it's not food! And if you've got $50 lying around for movies every month, then I have no sympathy for you.

    3. Re:Only 4%? by drunken+dash · · Score: 1

      i don't think i've seen that "OMG Movie LOL" movie yet... was that the horrible one with Neve Cambell?

      --
      Enjoy an e-piphany
    4. Re:Only 4%? by shawnce · · Score: 1

      Another way to look at it is that this lost opportunity is costing them around 1 billion dollars and 1 billion can pay for a lot of development work, say on copy protection. So it may only be 4% but that 4% is still a huge amount of cash that can easily pay for development costs if then are able to nudge that number down a little as a result.

  18. Useless by Space_Soldier · · Score: 1

    The other 3% will be on BitTorrent, and the result of this is $0 to the alleged loss of revenue. 97% of the people who use the software blocked will use the other 3%. Also, everything that Macrovision did so far has been broken. This will just add a few cents to the DVD price.

    1. Re:Useless by Anonymous Coward · · Score: 0

      What if this drives casual dvd copying people to look for alternatives, and hence discover bittorrent or similar things? instead of copying a dvd for their parents or mike down the road, they'll start downloading multiple movies and not buying any at all!

  19. I have some ideas... by NivenHuH · · Score: 5, Insightful

    We can encrypt the content on the DVD! (oh.. that didn't work)
    We can automatically install a driver on Windows machines to make the disc un-rippable (oh.. that didn't work either!)
    We can add a special time-code that prevents ripping... (Defeated by a marker!)

    Seriously.. when will these guys give up? Go after the people selling the shit on the streets and leave the consumers alone..

    --
    Just when you make it idiotproof, some idiot builds a better idiot.
    1. Re:I have some ideas... by Anonymous Coward · · Score: 0

      > Seriously.. when will these guys give up?

      Never.
      Think about it.
      Macrovision sells its technologies. While they have clients, they will continue.
      Now, do you really think that companies like those funding MPAA/RIAA will suddenly realize that this is quite inefficient and give up ?

    2. Re:I have some ideas... by beelsebob · · Score: 1

      They will give up when the movie industry stops being so stupid and actually buying this crap... They will stop when the movie industry realizes either that it's wrong to copy protect the movies, or that it's impossible to copy protect the movies. But for the moment, it appears that the movie industry is stupid, so people are going to continue to exploit that fact and take their money for something they don't need.

    3. Re:I have some ideas... by drunken+dash · · Score: 1

      nobody wants to go after the sellers of these DVDs because thats just plain too much work... these big guys would much rather just pay somebody else to figure out how to make it harder, but it doesnt require getting up.

      --
      Enjoy an e-piphany
    4. Re:I have some ideas... by bigmouth_strikes · · Score: 1

      Perhaps a funny coincidence, but the sig was almost more on topic than the post itself...

      --
      Oh, I can't help quoting you because everything that you said rings true
  20. All Bugs Fixed ... by kaalamaadan · · Score: 2, Funny
    This time, shift key does not bypass copy protection.

    Control+Alt might work, though.

    On the bright side, this might be a good challenge for Jon Lech Johansen.

    Go Jon!

  21. Locks are for honest people by Anonymous Coward · · Score: 0

    The bad guys have always been able to get by locks. It's easily circumvented protection but we all have locks on our houses and cars.

    Macrovision's protection on VHS tapes makes it difficult to casually copy a movie. If you want to get around it you can. Same thing with DVDs.

  22. If it blocks 97%, people will use the other 3% by MattW · · Score: 0, Redundant

    The problem here is that if their system stops 97% of ripping software, then everyone using that 97% will immediately switch to the other 3%.

  23. 1$ Billion losses? by midianus · · Score: 1

    I can't understand how people count these numbers, there's people copying a DVD even if they wouldn't want the DVD in the first place, so these numbers aren't really near the truth. Actually copying can be a good thing for companies, I've bought a few dvd's just because I copied them from someone and they were so damn good so I wanted the real thing.

  24. 4% can be life or death for a business by ScentCone · · Score: 1

    Most large industries are very competitive, and though a huge amount of money changes hands, the margin is usually quite small, especially at the manufacturing, wholesale, and distribution level. If a stock analyst noticed a structural 4% contraction in any company's sales, there would be a change in his/her recommendation to buy or hold that stock. 4% is big.

    --
    Don't disappoint your bird dog. Go to the range.
    1. Re:4% can be life or death for a business by micromoog · · Score: 1

      Problem is, that 4% is completely made up. No one knows how many, if any, of the pirated DVDs floating around would actually have been purchased at full-price if the pirated version were not available.

    2. Re:4% can be life or death for a business by rpdillon · · Score: 1

      Good thing there is no competition in the DVD business, because it is a monopoly. Who is the MPAA going to lose business to because it "losing" 4% of its sales? No one...there is no competitor.

      And on the issue of "lost sales": do publishers include all the "lost sales" for every book someone pulls off the shelf at their local library? I don't understand why people buy their crappy arguments. Libraries are basically publicly funded repositories of copyrighted information that people can share. I bet if I proposed creating a "public library" (assuming none existed) and brought the proposal to the MPAA or RIAA, I would be laughed out of the room. They'd tell me to go fuck myself and pay them for my own copy. Yet, this is exactly what is happening in other arenas, and people seem to think it's OK.

      All cliches aside, a lot of information (not all) really *is* supposed to be "free", or at least publically accessible without charge, just as is the case with a library. Actually, most societies think that knowledge in general should be free, and most governments support publically funded schools, as well as libraries.

      I think perhaps what we need to really move forward in this arena is to have digital, internet libraries. Download the book you want to read, just as if you were taking it out of the library. Libraries have movies and music now, too. It's the same as your local library, it just is more convenient, and perhaps more complete.

    3. Re:4% can be life or death for a business by digidave · · Score: 1

      As others have pointed out, MPAA companies haven't seen a 4% drop in sales or profits. Their profits are actually growing.

      When they add up all the estimated pirated movies they find that it equals 4% of their gross. They seem to think that they can convert those pirates into dollars, but I've never heard any reasonable person make that claim. It's likely that most pirates wouldn't buy many movies in the first place (which is why they're pirates!). Especially in developing countries, pirate movie sales are successful because they're cheaper. People don't buy what they can't afford.

      --
      The global economy is a great thing until you feel it locally.
    4. Re:4% can be life or death for a business by Anonymous Coward · · Score: 0

      I bet if I proposed creating a "public library" (assuming none existed) and brought the proposal to the MPAA or RIAA, I would be laughed out of the room.

      Yes, but reading a book from a library is analogous to renting a DVD, which is a perfectly accepted and profitable system for media distribution.

      Photocopying the loaned book (or copying the rented DVD, if you will) is what would get you into trouble.

    5. Re:4% can be life or death for a business by member57 · · Score: 1

      If you know a company that is teatering on a 4% profit gap, somebody is incompentent, or they need to switch their business model. period, end of story. The CEO needs to be relocated to the janitorial dept. Most products, no matter the price has a built-in 35-100% profit margin, I know, I was in retail and wholesale business sales, 4% is trump change..

      --
      If Kerry was the answer, it must have been a stupid question.
      The UN - The largest "political" cause of death.
    6. Re:4% can be life or death for a business by CommieOverlord · · Score: 1

      100% profit margin?????? Umm, no. A 4% margin is low, but anywhere between 10-20% is good and normal:

      GM - Income $193B, Earnings $4B (~2%)
      Ford - Income $170B, Earnings $4B (~%2)
      IBM (2000) - Income $88B, Earnings $8B (~9%)

      Do Ford, GM, and IBM need to change their business because they're running on low profit margins of less than 35%?

    7. Re:4% can be life or death for a business by rpdillon · · Score: 1

      Yes, but I can rent a DVD from the library as well, and it is free. I specifically mentioned that libraries have VHS, DVDs and CDs and no one claims those rentals as "lost sales" even though they are free to the public.

    8. Re:4% can be life or death for a business by member57 · · Score: 1

      Clarification: If you are selling a product for only 4% profit, you are an IDIOT... Total "earnings" after all bills are paid is something totally different than what I was talking about, that's my fault. Considering some of these a-hole executive are making millions possibly hundreds of, I can beleive that total earnings are only 2-9% for a company... But 4% of profits ate up by piracy, come on.. That figure is inaccurate, for instance, if pirated copies were not available, would they even buy the product? For example, I haven't bought a music CD in 10 years, all becuase of price. I don't DL music either, I just listen to fscking radio if I want music. For me it's all about economics. I do however purchase used DVD's usually from the rental store. I feel that is a better alternative. That 4% is a smoke number, and it's being blown up our asses...

      --
      If Kerry was the answer, it must have been a stupid question.
      The UN - The largest "political" cause of death.
  25. Before you say you have a right to a backup... by Sheetrock · · Score: 1, Insightful
    You don't.

    A backup is fair use, true, but we've got law saying you can't circumvent these protections to make one. Besides, if you take care of your media you don't really need them -- "backups" are traditionally heavily abused -- and DVDs are more resistant than CDs.

    It'd be nice if they'd put in a low-cost replacement program for damaged DVDs, though.

    --

    Try not. Do or do not, there is no try.
    -- Dr. Spock, stardate 2822-3.




    1. Re:Before you say you have a right to a backup... by arkanes · · Score: 2, Informative

      Slight correction: The DMCA doesn't say you can't circumvent the protections. It just says that you can't tell anyone how you did it, or give them tools to let them do it.

    2. Re:Before you say you have a right to a backup... by BarryJacobsen · · Score: 5, Insightful

      It'd be nice if they'd put in a low-cost replacement program for damaged DVDs, though.

      Umm, no that should be the MINIMUM they should do if we are just licensing the pleasure of watching the movie from them. Then the media it is on is inconsequential. Otherwise if we're paying for the disc, then we get to do whatever we want with it. They need to choose which method they want to offer, not just take the best of both worlds.

    3. Re:Before you say you have a right to a backup... by Anonymous Coward · · Score: 0

      I have one dvd that worked fine for a long time and then suddenly there is a 20 minute gap in the playing, there are no visible scratches but there is a discoloration on the disk. While in theory if you take good care of your dvd it should last forever you are still prone to the occasional manufacturing defect that can cause problems over time.

    4. Re:Before you say you have a right to a backup... by Anonymous Coward · · Score: 0

      You need to reread the DMCA. Specifically, 17 U.S.C. s. 1201(c)(1). Don't be confused by Rameirdez, either.

    5. Re:Before you say you have a right to a backup... by JWW · · Score: 2, Interesting

      It'd be nice if they'd put in a low-cost replacement program for damaged DVDs, though.

      Yeah, it'd be nice.

      How about they make it the law that if I don't have fair use rights to make a backup, then they are obligated to provide 1 for 1 replacement of damaged media.

      Oh wait, I forgot, all laws benefit the MPAA, screw the people who ACTUALLY buy their product!

    6. Re:Before you say you have a right to a backup... by NatasRevol · · Score: 1

      if you take care of your media you don't really need them -- "backups" are traditionally heavily abused

      You obviously don't have kids. My 3 yr old knows how to turn on and off the TV, DVD and stereo all by himself. He loves to take out DVDs and slide them across the floor.

      I think I should be allowed to backup my DVDs. And I have...

      --
      There are two types of people in the world: Those who crave closure
    7. Re:Before you say you have a right to a backup... by chill · · Score: 1

      Untrue.

      I have half-a-dozen DVDs that just got the pox and died. They were stored in their jewel boxes on a shelf, and most played only two or three times. However, after a year or two they started developing little "dots" and started skipping and pausing when played.

      It looked like someone spilled soda on the discs, except the dots were too small and all a uniform size. Also, they were not on the surface, but underneath the top layer.

      So, unless "taking care of the media" means "store them enveloped in an inert gas, with heavy lead shielding and rigid temperature control", I'll be making backups regardless of any anti-circumvention law or efforts by Macrovision.

      -Charles

      --
      Learning HOW to think is more important than learning WHAT to think.
    8. Re:Before you say you have a right to a backup... by Anonymous Coward · · Score: 0

      No right?
      I wish I could justify that logic...

      Media profit plan:
      1) You have a right to backup your media.
      2) Watch us put your right into this nice little black box.
      3) Watch your right disappear, it's magic!
      4) Profit!

      ****
      Creating new laws that can be used to contradict old laws is easier that removing the old law.

    9. Re:Before you say you have a right to a backup... by Anonymous Coward · · Score: 2, Interesting

      Actually, I *do* have the explicit, enumerated right to create a backup in current US copyright law. At least, in the USA, I do.

      U.S. Code, Title 17, Chapter 1, Section 101 states:

      A "computer program" is a set of statements or instructions to be used directly or indirectly in a computer in order to bring about a certain result.

      A DVD contains a set of statements or instructions that can be used directly or indirectly in a computer in order to bring about a certain result (playing the movie). That makes the content on the DVD a "computer program" under the definitions provided by US Copyright Law.

      According to U.S. Code, Title 17, Chapter 1, Section 117, Paragraph a.2.

      "... it is not an infringement for the owner of a copy of a computer program to make or authorize the making of another copy or adaptation of that computer program provided ... that such new copy or adaptation is for archival purposes only and that all archival copies are destroyed in the event that continued possession of the computer program should cease to be rightful."

      Thus, per U.S. Copyright Code, I have the right to make copies (plural; in fact, I have the right to make _as_many_archival_copies_as_I_want_ provided I have lawfully obtained and continue to own the original DVD). This is not an "implied right" or "fair use" claim; this is an explicit, enumerated case of non-infringement in the body of copyright law as presently constituted.

      I suggest you study copyright law a little better instead of regurgitating what someone else tells you. Thank you for playing.

      --AC

    10. Re:Before you say you have a right to a backup... by drinkypoo · · Score: 1

      Or posess tools to let you do it... Or develop tools to let you do it, or reverse-engineer the tools to let you do anything for anything other than interoperability...

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    11. Re:Before you say you have a right to a backup... by Anonymous Coward · · Score: 1, Insightful

      As a followup to my previous post, look at the implications of the definitions...

      Section 101 states that *any* digital media that can be read by a computer is in fact a "computer program" in the eyes of US copyright law.

      Section 117 states that the owner of a lawfully acquired copy of a computer program - i.e., any digital media - may copy AND/OR adapt that content for archival purposes, provided he maintains possession of the original.

      No limit on number of copies.

      The adaptation clause allows transforming from one format to another (CD audio -> ogg vorbis or MP3; DVD -> MPG).

      In fact, it's even legal to "cause an adaptation to be made" - if my mother-in-law wants me to copy her DVDs for her, I can do that for her (I can't keep a copy for myself, but I can make copies of her stuff and give the originals and the copies back to her). You don't have to know how to do it yourself; you just need to know someone who does and it's legal for them to do it.

      These are clauses that the *AA would dearly love you to ignore in copyright law, but the fact remains that copyright law explicitly states that if you do these things, it is by definition NOT copyright infringement.

      --AC

      (IANAL; TINLA)

    12. Re:Before you say you have a right to a backup... by Anonymous Coward · · Score: 0

      oxidation destoys all plastic, including polycarbonate

    13. Re:Before you say you have a right to a backup... by mzwaterski · · Score: 1
      Posted above but reposted here because its the same comment:

      You are allowed to defeat protections if they are intended to block you from copying, but you are not allowed to defeat protections if they are to limit who can play the media.

      For more information see http://www.copyright.gov/legislation/dmca.pdf. Specifically, the bottom of page 3 which discusses Chapter 12 of Title 17 of the USC.

    14. Re:Before you say you have a right to a backup... by Anonymous Coward · · Score: 0

      Damn it's true. Backups are un American. If you support backups you support international terrorism

    15. Re:Before you say you have a right to a backup... by Tassach · · Score: 1
      Besides, if you take care of your media you don't really need them
      You don't have small children, do you?

      It'd be nice if they'd put in a low-cost replacement program for damaged DVDs, though.
      Why should I have to pay someone for a backup I can make myself for the cost of a blank piece of media?
      --
      Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
    16. Re:Before you say you have a right to a backup... by tepples · · Score: 1

      "... it is not an infringement for the owner of a copy of a computer program to make or authorize the making of another copy or adaptation of that computer program provided ..."

      Copyright infringement and unlawful circumvention are completely orthogonal offenses under United States law. You can be found guilty or liable for infringement without circumventing, and you can be found guilty or liable for circumvention without infringing. Universal v. Reimerdes.

    17. Re:Before you say you have a right to a backup... by 0111+1110 · · Score: 1

      Besides, if you take care of your media you don't really need them

      CD/DVD media is soft. Very soft. I have not actually found a way to take one out of its case, place it in my player, and remove it again without scratching it. And yes I am so careful doing so that it takes me a while to put it in and take it out. I do everything slowly and carefully.

      and DVDs are more resistant than CDs

      My experience does not agree. In my experience DVDs if anything are easier to damage. Not because they are easier to scratch. Both CDs and DVDs seem to be made of the same ultra-soft plastic. But because A DVD usually holds 9 GB (dual layer) of data in the same space that only holds 700 MB on a standard CD. So a small scratch can make a much larger amount of data unreadable to the laser.

      DVDs are unbelievably fragile. If it weren't for advanced error correction that degrades video quality (by guessing) in order to keep the disc playing video rental stores might get like a week of use out of them.

      If the MPAA ever does manage to find a truly effective system to thwart backup copies I will stop buying DVDs completely. Because I know that within a month my DVD will be scratched and will start to degrade in quality at about the same rate as a VHS tape. They will completely lose customers like me. I know that they will never be able to stop analog copies due to various laws of physics. So I will just download an S-VHS quality version from the internet instead of buying the "DVD".

      If they could somehow make media that is truly scratchproof, like say by pressing the data into a heat treated beta alloy of titanium or something, then you might have a point.

      --
      Quite an experience to live in fear, isn't it? That's what it is to be a slave.
    18. Re:Before you say you have a right to a backup... by Anonymous Coward · · Score: 0

      Demand what you want from them Before you pay, not after.

  26. Nope... by Aldric · · Score: 1
    "I'm skeptical of their claims, since historically Macrovision's anti-copying measures have been little more than easily circumvented snake oil, but maybe this time they've got their plan down."

    It's just time for them to dip into the pockets of the RIAA/MPAA again. :D

  27. I Hate These Guys by gadlaw · · Score: 1

    They make things I purchase harder to use and make life more difficult for the me the end consumer. For the people who will rip the DVD's anyways and sell their copies on the streets of every third world country it won't even be a speed bump. Another step toward our collective serfdom.

    --
    Enjoy your Karma, after all you earned it. Feel your Karma Joe, feel it burn.
  28. Waste of Time by Anonymous Coward · · Score: 1, Informative

    If People can see it, People can copy it, End of story. They are just wasting their time.

  29. Most people are honest. by 91degrees · · Score: 5, Insightful

    Most people I know and know of tend to have 100% original DVDs. One person I know was tempted by the availability of heaps of cheap discs in China, but generally people are honest.

    Even people who don't have moral qualms about this tend not to run off copies for their friends for many reasons, because it's a hassle. It takes a long time when its easier to just lend a friend a disc.

    The people who actually cause most harm to the industry are the ones who sell the pirated discs. This sort of technology isn't going to deter them. If it can be circumvented, they'll find out how. The costs are insignificant against profits.

    1. Re:Most people are honest. by vox_gabrieli · · Score: 1

      Same goes for most of the people I know, but I also know a cop :) that copies every DVD that he rents. He used to buy DVDs at $18 each, but now he basically buys DVDs at $3.50 each. I wonder how many others do the same.

    2. Re:Most people are honest. by Trigun · · Score: 1

      And where's the reward for turning in the bootleg pirates? I have been looking all over for some kind of monetary compensation for being a snitch, but I couldn't find anything.

      Do you expect me to turn them in because it's the right thing to do? Cross my palms with silver, and I'll be a Judas, but not until then.

    3. Re:Most people are honest. by digitalchinky · · Score: 1

      I'm highly inclined to agree with you - In the Philippines you see stores (in large shopping complexes) side by side - one selling originals, the other pirated. The difference in price is often minimal - so small that most people I know are now just going for the originals.

      The pirated CD's are too hit and miss, occasionally you get a good high quality rip from an original, but mostly they are from some guy with a k-mart brand video camera in a cinema.

      Priated Php80.00 for DVD
      Original Php150.00 and upward. Average is probably around 4 hundred peso.

      About $5 US.

    4. Re:Most people are honest. by sconeu · · Score: 1

      Look at the source of the article ... the LA Times. (Yeah, I know the Reg reported it to, and I'm sure other places did as well). The LA Times is so far up the entertainment industry's ass that they can see it's appendix.

      I never trust anything that the Times writes about the entertainment industry (and I live in LA).

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    5. Re:Most people are honest. by vox_gabrieli · · Score: 1

      There is a reward if you can report a "pirate video lab" that consists of 30 or more VCRs at a single location. See http://www.mpaa.org/anti-piracy/contact/.

    6. Re:Most people are honest. by GregWebb · · Score: 1

      Exactly, this is anti-ripping and very few rip to distribute anyway. A bunch may rip to stick them into computer libraries etc but hey, I've got no problem with that sort of thing. No different from putting your CD onto your iPod.

      The big groups are the downloaders (most of whom seem to download randomly out of curiosity and, if they like something they see, buy it later anyway - so free advertising) who this can't stop because you still only need _1_ to get through and the rip is on the net, and the boot fair pirates, who this won't stop because they're still just going to be getting direct disc copies from Taiwan.

      The media industry are stupid, short-sighted, money grabbing idiots who are accelerating their own death. They've helped fund some cool things over the years so I wish this weren't true but really, the current lot...

      --

      Greg

      (Inside a nuclear plant)
      Aaaarrrggh! Run! The canary has mutated!

    7. Re:Most people are honest. by Archon-X · · Score: 1

      The costs are insignificant against profits.

      If everyone is honest, why then is their business wildy profitable?

    8. Re:Most people are honest. by Trigun · · Score: 1

      I think that it's time to update the definition of "pirate video lab". How many DVD burners make a pirate video lab? One master, and you can burn to order rather quickly, especially if you have two or three burners.

      I guess what I'm saying is if a person were to advertise his warez via e-mail, set up a website, and manage to stay under radar, then how to I convert his stupitiy into my financial gain? Surely $5,000.00 would be worth halting this, especially with the numbers the MPAA throws around. I don't think that it's unreasonable, especially if they hit him with civil charges.

    9. Re:Most people are honest. by Ironsides · · Score: 1

      I think that it's time to update the definition of "pirate video lab". How many DVD burners make a pirate video lab? One master, and you can burn to order rather quickly, especially if you have two or three burners.

      Just look here Especially at the director and scribe series. These things can make a boatload of DVDs and are dual layer compatible. All a pro would need to do is either make an ISO or decrypt the files and off he goes. These things can print about 14,000 DVDs a month for a 4 DVD edition. Total startup cost is uner $20k (US) with an automatic label printer too. (Had to research one of these for work, that's how I know about them)

      --
      Fly me to the moon Let me sing among those stars Let me see what spring is like On jupiter and mars
    10. Re:Most people are honest. by Tassach · · Score: 1

      Which is why my pirate labs have only 29 VCRs each.

      --
      Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
    11. Re:Most people are honest. by 91degrees · · Score: 1

      If everyone is honest, why then is their business wildy profitable?

      I said "most people".

      The article says piracy causes 4% loss. Which doesn't seem an unreasonable guess. 4% of Hollywood's revenue can spread quite far.

  30. That's easy... by Anonymous Coward · · Score: 0

    "Who's buying all those DVDs?"

    That'll be Slashdot members' bimonthly subscription to "Hot, Young and Willing" ;)

  31. stating the obvious by God!+Awful+2 · · Score: 1

    With piracy resulting in only 4% loss, why are the studios making such a big deal?

    Foresight?

    -a

  32. More than the theater. by Eunuch · · Score: 1

    There's more money in DVD than the theater now. Well they do get rather cheap. Often they are well below the soundtrack CD.

    On-Demand will be nice. Been trying it out lately (Comcast)--it's even available in widescreen and HD now.

    --
    Transcend Humanity. Please.
  33. If I mplayer can play it, I can copy it. by Smiglo · · Score: 0

    It won't mess players? Good!
    I'll use mplayer to extract mpeg2 and ac3 stream, and then prepare copy.

  34. it's not who's buying all those dvd's by way2trivial · · Score: 1
    it's, how much is the MPAA charging back to artists for the production of those 100's of billions of dvd's

    sales of 27.5 billion.. at fifty cents each, means 55 billion per year. at 10'c each, 275 billion per year..

    sales = production? no... the mpaa makes money off production, the artists off sales.... screwy logic abounds!

    --
    every day http://en.wikipedia.org/wiki/Special:Random
    1. Re:it's not who's buying all those dvd's by Anonymous Coward · · Score: 0

      Where did you learn math?

    2. Re:it's not who's buying all those dvd's by way2trivial · · Score: 1
      what's wrong with the math?
      27.5 billion dollars in sales, at 50 cents each
      equals production of 55 billion

      27.5 billion in sales, at 10cents each, equals 275 billion in production.

      is there an error?

      --
      every day http://en.wikipedia.org/wiki/Special:Random
    3. Re:it's not who's buying all those dvd's by Rasta+Prefect · · Score: 1
      it's, how much is the MPAA charging back to artists for the production of those 100's of billions of dvd's

      sales of 27.5 billion.. at fifty cents each, means 55 billion per year. at 10'c each, 275 billion per year..


      MPAA = MOTION PICTURE Association of America. You're thinking about the RIAA.

      --
      Why?
    4. Re:it's not who's buying all those dvd's by way2trivial · · Score: 1

      and how do you think the MPAA is funded?

      --
      every day http://en.wikipedia.org/wiki/Special:Random
  35. So now what? by TJ_Phazerhacki · · Score: 1
    The DeCSS takes 20 lines instead of what, 7?

    /slaps Idiots making bad security software.


    Make real, HARD code, pass the cost to the Distrubitor, and He'll try to pass it to the consumer.


    So we'll have 50$ DVD's that are unbreakable. Creating an insatiable demand for 20$ Bootlegs... Wait, we didn't fix anything did we?


    Eventually someone will realize the profit's in the distrobution, not the product. We will reach a point where the 4% loss makes no difference. And the content will be neither Cost prohibitive or Impossible to access.

    --
    Physics is nothing like religion. If it was, we'd have an easier time trying to raise money!
    1. Re:So now what? by cdrguru · · Score: 1
      But why would anyone buy a "real" DVD? Come on, I've seen this argument with music and the truth is that nobody should need to buy anything ever again - it is all being shared for free.

      My daughter hasn't bought anything "musical" in two or three years. I've given up trying to explain it to her. In the current climate, only an idiot would actually buy a CD at a store. Or someone that didn't know how to use the Internet.

      The whole point of this is that pretty soon anyone with a broadband connection will feel the same way about movies. Why not? So, then it will just be the people without the Internet that will buy DVDs. Oh sure, someone will have to buy or rent one, once, to rip it. But then it is will be posted for everyone in the world to download - as long as they have a broadband connection.

    2. Re:So now what? by 0111+1110 · · Score: 1

      In the current climate, only an idiot would actually buy a CD at a store.

      I buy CDs, not due to my stupidity, but due to the fact that I can detect differences between the CD and even a carefully ripped 320kbps MP3. I have done blind tests and I can consistently tell the difference. I do have a hard time with .MPC -insane. That compression system is really, really good. I cannot consistently tell the difference in blind testing. But almost no music is available for download in that format. About the same amount as in APE or FLAC. The 128-192 kpbs MP3s available for download sounds like crap to me. I buy the CDs because the sound quality is better enough to make it worth it to me.

      Maybe you should get your daughter's hearing checked (when was the last time she had a hearing test) or buy her some better equipment so she can hear the difference. Of course even when someone can hear the difference they may not care, or may not care enough to spend the money on a new CD, which can often cost $20 or more these days.

      --
      Quite an experience to live in fear, isn't it? That's what it is to be a slave.
  36. I suspect this will work... by Anonymous Coward · · Score: 0

    ...as well as banning cold medicine sales will stop meth production.

  37. Way to use a horrible analogy. by schon · · Score: 3, Insightful

    Lol, go ask any retailer why they should care if their shrink is only 4%. They'll punch you in the mouth

    The thing is that this *isn't* shrink.

    If you asked them why they should care that 4% of people won't buy something from them, what will they say?

    1. Re:Way to use a horrible analogy. by Pionar · · Score: 0, Offtopic

      The fact that it's a "victimless crime" (it's not, but I'll let it slide for this supposition) does not justify theft.

      It's an ethical issue. True, it's not shrink, but it's still stealing. I won't compare it to stealing tangible objects, because it's not the same thing. If a movie isn't valuable enough to go buy or rent it, then just don't see it. And don't say if I like it, I'll go buy it. Yeah right. That's what trailers are for. That's what all those sneak-previews are for.

    2. Re:Way to use a horrible analogy. by Anonymous Coward · · Score: 0

      It's an ethical issue. True, it's not shrink, but it's still stealing.

      You didn't say why it's stealing.

    3. Re:Way to use a horrible analogy. by Anonymous Coward · · Score: 0

      No, it's [i]not[/i] theft. It's copyright infringement. There is a vast difference between the two, and glossing over that fact in order to wage a FUD campaign is not an appropriate response.

    4. Re:Way to use a horrible analogy. by Anonymous Coward · · Score: 1, Insightful

      There's no stealing. That you're prepared to imagine stealing where there is none means your concept of "ethics" is probably too distorted to even reason with you further.

      As an _economic incentive_ to creators we gave them limited copyright. Large media corporations have been abusing that incentive so badly now that ordinary people, people you work with, pass in the street, or ask to babysit your kids, are deliberately and consciously breaking the laws created to enforce this incentive.

      Since the laws derive from the authority of the people, and not (as you seem to presume) from any ethical precept, the most likely consequence, after a lot of people get hurt, is that they'll be heavily revised or struck altogether. This may mean that Batman 17 never gets made, or that Julia Roberts is unable to afford her own weight in diamonds when she retires. Be sure to whine about this on /. and see how much sympathy you get.

      There are rights derived from ethical rules about the ownership of ideas, but those rights concern authorship (you may see "the moral right of the author..." text in books once in a while) and the right to proper credit. You won't catch your babysitter renaming all her Britney Spears MP3s to have her name instead of Britney's, nor do DVD traders alter the title & credits to put their name in place of the director or producer.

      If a movie isn't worth making for what you were paid to make it: Don't make it. Don't come to me, the ordinary citizen to beg for complicated and impossible to enforce rules that might allow you to scrape back the difference later. That's insane. If you need more money, find people to give you more money. There seem to be a lot of movie fans on Slashdot, some of whom would want to help fund Batman 17 and ensure that "Dark Knight eats a chicken burger" gets onto the big screen. It might have to be made for $170 000 instead $170 million, but it can still be made if people really want to see it.

      What has to stop is the nonsense of equating property laws founded out of an ethical duty to protect the weak, with an economic incentive abused to protect only the strong.

    5. Re:Way to use a horrible analogy. by Anonymous Coward · · Score: 1

      The fact that it's a "victimless crime" (it's not, but I'll let it slide for this supposition) does not justify theft.


      No, it's *NOT* theft, in any way, shape or form.

      It's an ethical issue.

      True.

      True, it's not shrink, but it's still stealing.

      No, it's not. it's copyright infringement. For it to be theft, someone has to lose something. No loss == no theft.

      If a movie isn't valuable enough to go buy or rent it, then just don't see it.

      OK, so how exactly do you determine if it's valuable enough, unless you've seen it?

  38. 4% is a lot by SbooX · · Score: 0

    "With piracy resulting in only 4% loss, why are the studios making such a big deal?"

    In fairness to the studios, 4% is a lot. The industry average for shrink (basically theft) in retail is about 1.5%. And how many Loss Prevention detectives are employed these days?

  39. 3% is an awfully big hole by violently_ill · · Score: 1

    in the p2p age, 3% is a hole big enough to drive a bulldozer through.

  40. Only 4% ? by nacturation · · Score: 1, Troll

    I'd like to see the submitter voluntarily take a 4% pay cut since it's not a big deal. Heck, when you start calling a billion dollars not a big deal, you must be richer than Bill Gates.

    --
    Want to improve your Karma? Instead of "Post Anonymously", try the "Post Humously" option.
    1. Re:Only 4% ? by Misch · · Score: 1

      Commenter needs to learn about economic vs. accounting loss.

      Accounting loss: We're cutting your pay by 4%.

      Economic loss: Well, if you had been able to work these extra 4% of hours, you could have made 4% more money! Oh well. You're stuck with only 100% of your pay from before.

      (To apply to DVD sales: If you had been able to turn all those illgal downlaods into paying customers, you would have made 4% more money. But, since you weren't able to, you can count them all as an economic loss, the lost opportunity)

      --

      --You will rephrase your request for me to go to hell. Goto statements are not acceptable programming constructs
    2. Re:Only 4% ? by nacturation · · Score: 1

      True enough, but the article submitter stated that piracy accounts for a 4% loss, not that 4% of all DVDs were pirated.

      --
      Want to improve your Karma? Instead of "Post Anonymously", try the "Post Humously" option.
  41. Analog Hole by MaxQuordlepleen · · Score: 5, Insightful

    This is they key quote from the article, in my opinion:

    "We're always interested in another tool," said one executive who asked not to be named. "But until they fix the analog hole ... it doesn't solve the problem."

    For those of you who don't remember the '80s, the "Analog Hole" was all we had back then, we used audio and video cassette for backup and sharing purposes.

    This battle was fought two decades ago when fair use was upheld and we all got to keep our VCRs and double-cassette decks. I contend that the concern of the *AA is not only to protect themselves from the new threat to their business model that digital media represents, but to regain ground they lost twenty years ago.

    1. Re:Analog Hole by The+Hobo · · Score: 1

      Not only that, if you can see it, you can record it, your video card is outputting this image, no measure of copy protection could stop recording the video card output... since you still need to see a legally purchased dvd

      --
      There is another kind of evil which we must fear most, and that is the indifference of good men. -- Boondock Saints
    2. Re:Analog Hole by Tongue+In+A+Box · · Score: 0


      This battle was fought two decades ago when fair use was upheld and we all got to keep our VCRs and double-cassette decks. I contend that the concern of the *AA is not only to protect themselves from the new threat to their business model that digital media represents, but to regain ground they lost twenty years ago.

      What does the FAA have to with this?

    3. Re:Analog Hole by Anonymous Coward · · Score: 0

      Well you see that's the next step. They are going to sell dvds you can't view unless you go to a theater and show that you purchased the dvd then they will strip search you and let you watch the movie while staped to a chair and wipe any memory of the movie before they let you leave. So you can't recount any of the movie to anyone on the "outside"

    4. Re:Analog Hole by Anonymous Coward · · Score: 0

      hmmmm...strip searched and strapped to a chair for 2+ hours...delicious!

    5. Re:Analog Hole by deblau · · Score: 1
      This battle was fought two decades ago when fair use was upheld and we all got to keep our VCRs and double-cassette decks.

      Stay tuned to MGM v. Grokster to see if the Sony-Betamax rule still holds. The Supreme Court hears oral arguments on March 29. Mark your calendar.

      --
      This post expresses my opinion, not that of my employer. And yes, IAAL.
  42. From 3% to the World by Nom+du+Keyboard · · Score: 1
    ...that will thwart 97% of existing DVD copying software

    Sounds like the copying software currently langushing at only 3% market share is about to increase that share substantially.

    Just remember, Macrovision is not the consumer's friend!

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
    1. Re:From 3% to the World by 0111+1110 · · Score: 1

      They didn't mention anything about market share. Perhaps that 3% of copying software happens to be just one application that almost everyone already uses anyway dvddecrypter. It may already have nearly 100% market share, which is why no one may even bother to defeat it this. Why defeat "copy protection" which doesn't work. Actually I am guessing that most of that 97% are applications that most people have never heard of let alone used.

      --
      Quite an experience to live in fear, isn't it? That's what it is to be a slave.
  43. When will they get it? by jpetts · · Score: 0, Redundant

    It takes just one copy transcoded into an easily-copiable digital form, and their system breaks. And as the legal copies become more fragile and easily damage, that 97% will soon start looking for ways to get unencumbered copies...

    --
    Call me old fashioned, but I like a dump to be as memorable as it is devastating - Bender
  44. Pandora's Box is Still Open by killdashnine · · Score: 1
    In my opinion, all these efforts do is keep "Joe User", the average guy with a computer from copying anything because he's too lazy to find a hack.

    The bottom-line is that pandora's box is open. Hardware enables us, and unless the RIAA/MPAA bans all the CD/DVD burners, hard drives, and other equipment, there will always be another workaround and some smart person will make sure itgets distributed.

    I think the only way around this is for the media industry to get realistic. People only have so much time to look/listen to digital media anyway so how much of what is downloaded is actually "consumed" anyway?

  45. Best way to circumvent by future+assassin · · Score: 1

    Is with your wallet. Buy beer not dvd's

    --
    by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
  46. Skeptics are right, but for the wrong reasons by PitaBred · · Score: 1
    I'm skeptical of their claims, since historically Macrovision's anti-copying measures have been little more than easily circumvented snake oil
    Well, yeah. But you have to go out of your way to circumvent it, which is more than 99% of people know how to or care to do. It's like locking your door. I guarantee you I could get in, but it's just another slightly more complicated step I'd have to take instead of simply turning the handle and opening it.
  47. BBC article by RonnyJ · · Score: 1

    There's another article about this from the BBC here

  48. Umm... by Anonymous Coward · · Score: 0

    Your opinion is unpopular. Please refrain from voicing it.
    Thanks,
    The Management

  49. Do the math! by dougmc · · Score: 1
    Yes, the /. summary did mention the error the number of DVDs made, but ...
    With hundreds of billions of DVDs pressed every year
    vs.
    out of the $27.5 billion that analyst firm Screen Digest estimated they collected from worldwide DVD sales and rentals last year.
    I suspect they meant to say `hundreds of millions'. Which seems a bit low, though maybe rentals (where they get paid over and over for the same DVD) makes up the difference.

    And of course, DVDs do more than hold movies, but I suspect that they're only talking about movies and TV shows and such, not computer data on DVDs.

  50. Seems about right to me by DumbSwede · · Score: 1
    None of these numbers surprises me, and are probably accurate. I know people that are addicted to buying DVDs just to have them though they never watch them. I have a collection of about 50, but they are my all time favorites and I watch them all about once or twice a year (this is a little too obsessive the other way).

    At Wallmart I recently saw DVDs on sale for $1 and $2. Granted nothing I'd like to watch, all old John Wayne movies and bad animation from the 50s, but at $1 dollar I have to admit I was almost tempted to by some very marginal crap (but restrained myself).

    As for 4%, I have archived some of my movies, but it is a touchy time consuming business. For now, massive piracy is for East Asian DVD rings. BUT the MPAA is worried about trends, and home burning of DVDs won't always be above the average Joe. I only have a 1 layer DVD burner, which is what makes copying tricky, two layer burners probably would get the job done fine on the last generation of DVDs, but the blanks are over $10, so why not just get the original for $15? Of course dual layer DVD blanks will eventually be $1, and some years down the line so will Blu-Ray blanks. When you can archive 10 of your favorite DVDs to one Blu-Ray, well the industry is sweating about that.

    1. Re:Seems about right to me by drinkypoo · · Score: 1

      When DVDs hit a buck I buy all kinds of crap I'll only watch once. It's cheaper than a rental, I don't have to take it back, and I can always reuse the keepcase.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re:Seems about right to me by NaruVonWilkins · · Score: 1

      If you buy 100 dual-layer blanks, they're only $3 each.

  51. What are their margins, however? by Anonymous Coward · · Score: 0

    It's quite a bit. What if MS lost 4% of the profit from Office? They now only make 71% of the ticket price as profit....

  52. 97% must mean Windows-only by tuffy · · Score: 1

    I expect the discs will contain auto-running Windows software that'll do its best to disable DVD copiers. It won't matter that it can be trivially disabled. All that matters is that the studios will pay Macrovision to add it to the discs.

    --

    Ita erat quando hic adveni.

    1. Re:97% must mean Windows-only by Anonymous Coward · · Score: 0

      No sir, that would be ~82% since ~18% are already Macs, Linux, and others. By end of the year between 25% and 30% are expected to be Mac/Linux/other OSs.

    2. Re:97% must mean Windows-only by tuffy · · Score: 2, Interesting
      No sir, that would be ~82% since ~18% are already Macs, Linux, and others. By end of the year between 25% and 30% are expected to be Mac/Linux/other OSs.

      I know that, and you know that, but Macrovision isn't going to care about accurate OS usage stats when trying to sell a product. They just want it to look effective.

      --

      Ita erat quando hic adveni.

  53. What I like about this: by Anonymous Coward · · Score: 1, Interesting

    It absolutely does nothing to stop the piracy in Asia. Since they're made when the DVD presses are "closed" for the evening in China.

    So let's see, they get to piss off only the people who pay for their products (people downloading torrents and burning dvds or rigging DIY DVD jukeboxes won't even notice).

    It's hard to imagine them coming up with a more ill concieved plan which didn't involve ill tempered sea bass.

    I'm already seeing fewer movies because of those fucking dots. I think the real question is, "Are they trying to get me to watch more on-demand cable, or play more video games?"

    1. Re:What I like about this: by Gob+Blesh+It · · Score: 2, Interesting

      Sorry for my ignorance, but has an American court actually decided that fair use rights extend to digital media? How about thwarting copy protection for purposes of fair use? Anyone?

    2. Re:What I like about this: by extra88 · · Score: 1

      Sorry for my ignorance, but has an American court actually decided that fair use rights extend to digital media? How about thwarting copy protection for purposes of fair use? Anyone?

      No need to "extend" it, Fair Use doesn't say anything about media being analog or not. While most legal precedents are from an analog age, there's no legal distinction, when it comes to Fair Use, between my dubbing a DVD to VHS (or VHS to VHS) or copying a DVD to DVD-R or my hard drive. If there's CSS encryption on the DVD I'll violate the DMCA if I decrypt it with something other than a licensed decryptor but duplication doesn't necessarily require decryption.

    3. Re:What I like about this: by m50d · · Score: 1

      Fair use would automatically extend since there's nothing in the wording to say you can't. Since copyright itself specifically does *not* extend to digital media according to how it has been written, yet has still been enforced, not allowing fair use makes no sense. However, since fair use is actually only a defense, not a right, you don't automatically get an entitlement to crack copy protection, and the 2600/DeCSS case would suggest you don't have such a right.

      --
      I am trolling
  54. Foils 97% of copying software? by bheer · · Score: 1

    But even if this new scheme works, won't people just switch over to the 3% that still work? It's not like you can try the "kills 99% bacteria" line on DVD copying software.

    1. Re:Foils 97% of copying software? by jridley · · Score: 2, Insightful

      Actually, the 97% of software makers will just update their software. If it doesn't stop 100%, then within weeks it will stop 0%.

      Now, the hitch would be if it stopped 97% because of hardware issues, like, you couldn't rip it in 97% of the DVD-ROM drives out there. That might be a problem. But it's hard to imagine a scheme that allows computer drives to read the data enough to play the movie but not enough to rip it.

    2. Re:Foils 97% of copying software? by Tassach · · Score: 1
      But it's hard to imagine a scheme that allows computer drives to read the data enough to play the movie but not enough to rip it.
      Hard? Try impossible. If you can read the data enough to play the move, you can copy it. Even a closed hardware system (CSS) will be defeated eventually.
      --
      Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
    3. Re:Foils 97% of copying software? by northcat · · Score: 1

      Well, I've heard of an Audio CD protection scheme that put small errors in the CD on purpose so that when played by a hardware player the error is unnoticeable, but when ripped it was horrible or something. But I heard it too many compatibility problems and it was eventually stopped. So it *might* be possible to introduce *some* DVD protection scheme that gives bad results when ripped, although I don't think it will be successful.

    4. Re:Foils 97% of copying software? by quantum+bit · · Score: 1

      Except that CD-ROM drives have built-in CD players with analog audio output. So it's still possible to play on a computer without doing digital extraction. Some player software does use digital extraction all the time, and those not be able to play copy-protected CDs.

      DVD-ROMs have no such hardware decoding capabilities. With the possible exception of the speed at which the data is read, a ripper and a software DVD player use identical methods to access the disc.

    5. Re:Foils 97% of copying software? by jridley · · Score: 1

      Well, I think impossible, but I try never to say that word. It leaves one open for such a fall.

  55. for world at large by zoftie · · Score: 1

    See, market in North america is pretty much static, markets of the world are not, what they are trying to do is to control world markets not US markets. Myopic and fucked up vision from media companies, who scared shitless of facist china who does not give damn about ripping off their worthless media by way of stamping out millions of plastic duplicates, never mind whole new cars and electronics pieces. Everyone is trying to gain up on control of far east, China, India. While siting in labs in california, offices in new york looking west pondering the future , where North american market is only small fraction of world market and world market that does not like to pay for licenced goods.

    It is the war and we are witnessing the remakings of the world. They are becoming more apparent to everyday live now.

  56. Place Your Bets by Efialtis · · Score: 1

    Does anyone wanna guess when this new schema will be "cracked", when a program will be available to allow DVD copying on a PC?
    Anyone???

    --
    --E--
  57. Software giveth what hardware taketh away by PowerMacDaddy · · Score: 1

    'nuff said.

  58. waste of money by geoff+lane · · Score: 0, Redundant

    Guess what, if you can view it you can copy it. It only has to happen once and the data is back in the digital domain.

  59. Just Don't Buy Them! by NardofDoom · · Score: 1
    If you don't like what they're doing, don't buy them. Don't rent them. Don't even download them. If people keep stealing their crap, they're going to keep thinking that it's the stealing that's the problem, not the quality of their product.

    Yeah, you're not going to be able to go see Episode III. But you can't get something for nothing; all change requires sacrifice. Has Full Metal Alchemist taught you nothing? (Equivalent exchange, for those not in the know.)

    --
    You have two hands and one brain, so always code twice as much as you think!
  60. Does seem strange doesn't it? by Zutfen · · Score: 1

    Again, a media industry claiming a "loss" of n-dollars.
    Let's go down to Steve on location who is going to sum this up for us, Steve? "Well it seems we've come to a conclusion, Hypothetical "losses" are just stupid."
    "Back to you in the studio, Chip."

    So yeah, joking aside, a 4% hypothetical loss, which likely is less than a 1% loss is probably not worth investing the money to establish a new anti-pirating technology. I mean, who pirates a DVD *instead* of buying it? I would imagine most people get "early releases" pirated, then go out and buy the real thing. At least that's what a friend told me.*looks around nervously*

    Now audio CDs, well they have a much higher Hypothetical Loss(tm) percentage, so I can see them justifying such an investment.

    It all comes down to them just pissing away what little PR they have left, bit by bit.

    --
    I'm too lazy to enter a sig. Hey wait a second! You tricked me!
  61. Old News by Xian97 · · Score: 1
  62. Billions would be correct... by arthurh3535 · · Score: 1

    ...as you can buy DVDs at your local convience/grocery store for $10, rent many DVDs ate local rental shops. You know, $10 isn't a bad price for DVDs. And obviously people are making money at this.

    --
    No! It's a *SIG*. Keep the Special Interest Groups away! (Con joke!)
  63. Apparently that went to eleven by xtermin8 · · Score: 1

    I spent a while trying to figure how you went from an estimate to 10 years to eleven... before I realized It was your sig (perhaps referencing Spinal Tap?) Be careful with a sig like that!

    1. Re:Apparently that went to eleven by Anonymous Coward · · Score: 0

      My sig is a duel reference to Spinal Tap and an incident involving a hot tub, 16 naked people and a lot of everclear. I shant elaborate further.

  64. Spock? Yoda. by michaelggreer · · Score: 1

    "Try not. Do or do not, there is no try"

    I think it was Yoda.

  65. "Releases new copy protection?" by DingerX · · Score: 2, Funny

    ...downloading the torrent now.

  66. This will completely change the DVD ripping scene by Anonymous Coward · · Score: 0

    Instead of getting DVDs a month before retail, you'll have to wait until 3.5 weeks before retail.

  67. Slight OT: What will replace DVDShrink? by swb · · Score: 1

    I love this application; I can keep my originals safe and secure and use my copies for day-day use. But I read recently that there are some movies that are becoming hard to copy with it and that development of it has stopped.

    Will someone be picking up the peices and continuing development, or is something else going to replace it?

  68. Does it really lose them money? by Kittyflipping · · Score: 2, Informative

    Before I got a DVD burner I bought about 2 DVDs a year. Now I have a $25/month DVD rental subscription. I doubt they are losing money off of the majority of people who copy DVDs, and they are just going to stunt innovation for what consumers really want to do with their media (e.g. Kaleidescape).

  69. Already defeated by Anonymous Coward · · Score: 2, Informative

    If this is the same as the new protection that Columbia has been using recently on titles such as Resident Evil: Apocalypse and Little Black Book it has already been defeated. The latest AnyDVD or DVD Decrypter will rip those titles.

  70. Rentals are money, too by jfengel · · Score: 5, Interesting

    In order to rent you a DVD, the video store had to buy it. They're sharing it out among a few dozen people, but the disc is still sold and the movie company gets its inch of green (or in this case, millimeter of green, but millimeters add up.)

    So while it's clearly faulty to assert that every downloaded movie is a lost sale, it's just as faulty to say that nobody who downloaded a movie would have bought it or rented it. The correct answer is somewhere in between.

    I don't know whether the 4% figure means that for every 24 sales there is one illegal download, or if it's some accountant's estimation of the actual number of sales they would have had if the downloads weren't available. It could well be the latter; it doesn't sound completely unreasonable to me.

    But we'd be having the same argument if it were 2% or 1%. I strongly doubt that it's 0%. As the grandparent post points out, shrinkage comes out of your profit margin and can mean the difference between profit and loss.

    1. Re:Rentals are money, too by blincoln · · Score: 2, Informative

      In order to rent you a DVD, the video store had to buy it. They're sharing it out among a few dozen people, but the disc is still sold and the movie company gets its inch of green (or in this case, millimeter of green, but millimeters add up.)

      Also, the versions of video releases sold to rental stores have a *huge* markup. I don't have much experience with the pricing scheme, but I stumbled across a vendor selling the rental version of one of the shitty Nemesis movies for something like $75. This is a movie you can get on DVD for about $5.

      --
      "...always new atoms but always doing the same dance, remembering what the dance was yesterday." -Richard Feynman
    2. Re:Rentals are money, too by GuyZero · · Score: 5, Interesting

      In order to rent you a DVD, the video store had to buy it. They're sharing it out among a few dozen people, but the disc is still sold and the movie company gets its inch of green (or in this case, millimeter of green, but millimeters add up.)

      You should read Blockbuster's annual report or NetFlix's. They have revenue sharing agreements with many (if not all for BB) major studios. They essentially get the DVDs for free but split the profit between themselves and the studio. How else could Blockbuster put (literally) hundreds of copies of new DVDs in each of its thousands of stores without tying up a huge amount of capital? Answer: they don't. The studios pony up the capital cost of the DVDs, BB throws in their distribution chain and presto, win-win.

      I see stuff like this as a PR effort primarily aimed at the less technically-savvy. As long as the bulk of the market thinks piracy is impossible (or at least hard) then the studios have what they want. Mass defection, like what happened with MP3s, is what the studios want to avoid. Or at least delay.

    3. Re:Rentals are money, too by Anonymous Coward · · Score: 0

      In order to pirate a DVD, somebody had to buy it. They're sharing it out among a few dozen (OK, thousand) people, but the disc is still sold and the movie company gets its inch of green.

    4. Re:Rentals are money, too by cpt+kangarooski · · Score: 1

      Well, that's typically if they have some special arrangement with the studio, e.g. to get the videos in before they're being sold through normal retail channels.

      Once a video is out for general purchase, there's nothing stopping rental places from getting them like anyone else.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    5. Re:Rentals are money, too by jfengel · · Score: 1

      And without belaboring the point, that's the point. Video stores have many, many customers, so they buy many, many disks, especially for popular movies where they need a many copies all at once. Thus the studio gets many, many sales.

      It's far more complicated than that, since the big stores all have agreements that let them spread the risk around better, but basically the studios make considerable money selling to video stores and effectively zero on that single copy sold to a pirate. The difference between "a few dozen" and "a few thousand" is highly relevant, and if "a few thousand" became "a few million" they'd stop selling DVDs entirely as unprofitable.

    6. Re:Rentals are money, too by jandrese · · Score: 1

      That's just how Blockbuster, Hollywood Video, and their Hollywood buddies squeeze out independants. They have sharing agreements where they pay basically nothing for the movies and split the profits with the big companies (saves them a ton of capital expenses). Mom and Pop places that want to compete have to find a ton of capital just to get started. New releases cost considerably more (which is why most Mom and Pop places can't afford to keep the "wall of new releases" up like Blockbuster.

      --

      I read the internet for the articles.
    7. Re:Rentals are money, too by Longstaff · · Score: 3, Informative

      The Blockbuster I worked in didn't function that way...We bought X number of Y title and had to rent it Z times before we covered the loss. The price of getting said title if not a "public" release was absurd $60-$120. If a movie was released "priced to own", we bought it at the standard wholesale price of the street price (street =~ $15-$20).

      Of course, this was 8 years ago; we didn't do DVDs and we had a decent lead time on most titles over the "street date".

    8. Re:Rentals are money, too by GuyZero · · Score: 3, Informative

      The Blockbuster I worked in didn't function that way... Of course, this was 8 years ago

      Ok, so I don't know exactly when it happened... but to quote from Blockbuster's 2000 10-K filing:

      Since the late 1980s, revenue-sharing agreements have been available to home video chains and independent video dealers through deals brokered by distributors such as Rentrak Corporation and SuperComm, Inc.

      So, 8 years ago would be 1997. My reading of BB's 2000 10-K is that revenue-sharing agreements were fairly new to BB then. Further down they indicate that a restructuring of their business model occured in 1998 and that they entered into revenue-sharing arrangements with six major studios. Anyway, you can always read it youself.

      Anyway, it's shocking how much companies are forced to reveal in their SEC filings. But your 8-year-old data is, unsurprisingly, pretty much out of date.

    9. Re:Rentals are money, too by steve_bryan · · Score: 1

      "they'd stop selling DVDs entirely as unprofitable"

      It seems as though you need to get a grip on yourself. Consumers with PC's have been able to duplicate DVD's trivially for many years. If it were such a threat why are profits for DVD's so high that almost everyone with any content scrambling to release it on DVD?

      If they want to introduce new, marginally compatible formats that inhibit buyers playback options that is their choice. But claiming it is done because they could not otherwise manage a profit is reality distortion of the first order.

    10. Re:Rentals are money, too by d2_m_viant · · Score: 0

      That's not exactly true. I work for Hollywood video and we had to purchase all of our movies. That's why if someone loses the movie, they have to pay for it at the purchase price that Hollywood Video had to pay for it. Most people don't realize that the VHS tapes that are carried in the store cost $50+ dollars each. VHS tapes are rarely lost by customers (in comparison to DVD's), but DVD's do cost significantly less for Hollywood to purchase. The video rental places get DVD's for cheap becuase they're the largest purchaser of movies in the country, but they do purchase the DVD's from the movie studios.

    11. Re:Rentals are money, too by jfengel · · Score: 1

      Immediately before I said:

      "they'd stop selling DVDs entirely as unprofitable"

      I said:

      if "a few thousand" became "a few million"

      Right now copying is making only a small dent in their profitability. But you're going to want to watch how you use the word "trivially". I'm a professional computer scientist and I don't know how to copy a protected DVD. Yeah, there's something about DeCSS and I could probably find it and download it, but I wouldn't call that "trivial". Nor is my bandwidth high enough (yet) that I can comfortably download an entire movie from a file-sharing service.

      Maybe the threat will never rise all that high. Maybe it will always be difficult enough, and people honest enough, that they'd rather pay $4 to rent the DVD or $20 to buy it. And in that case where you're watching movies that they're paying for, bully for you.

    12. Re:Rentals are money, too by gordo3000 · · Score: 1

      I had two friends work at Blockbuster and because one was manager, I could sometimes convince him to get the blockbuster in my area to get some different anime movies(I would rather rent the movie and see if I like it enouhg to invest in the series).

      Most of these DVD's were relatively new, so I was looking at about 25$ for the DVD from regular stores. When he brought up the system they use to find prices of movies to invest in, these movies were over 120$ for this blockbuster to buy. It is because home movies come with different copyright allowances. Rental stores make money commericially off of these movies, so they have to get a different liscense.

      That is of course, on a small set of anime movie, but it should give you some perspective of how much these movies cost them to procure.

    13. Re:Rentals are money, too by Anonymous Coward · · Score: 1, Insightful

      Very few people are downloading Movies.
      Downloaded movies are usually trash from beginning to end.
      People are renting/borrowing and ripping.
      I give any copy protection about 3 months before it's cracked. Sony's new encryption scheme used on "The Grudge" and a few other movies is already cracked.
      Encryption doesn't guarantee a sale. Never has and never will! I wish they'd just give up and eat it as a loss leader.

    14. Re:Rentals are money, too by StikyPad · · Score: 1

      Also, the versions of video releases sold to rental stores have a *huge* markup. I don't have much experience with the pricing scheme, but I stumbled across a vendor selling the rental version of one of the shitty Nemesis movies for something like $75. This is a movie you can get on DVD for about $5.

      That was the case in the past, but it's not true anymore. Video stores rarely have to pay more than the consumer.. The catch is that the studios receive a cut of the rental fees. That's how most mom & pop video stores can stay in business. Places like Blockbuster probably still pay the exhorbitant prices because there's a strong chance they'll make their money back between renting and then selling the used DVD.

    15. Re:Rentals are money, too by jp10558 · · Score: 1

      Remembering back to a discussion awhile ago, isn't there a copyright distribution issue with the "consumer" cheap version that would slam a rental store, vs buying the expensive "for limited redistribution" version? Isn't that how CDs are prevented from being rented?

      --
      Opera, Proxomitron-Grypen,GPG 0x0A1C6EE3
    16. Re:Rentals are money, too by cpt+kangarooski · · Score: 1

      No.

      Rental is a form of distribution.

      17 USC 106(3) sets as one of the exclusive rights of the copyright holder the right to distribute copies of his work.

      But 109(a) says that it is nevertheless not infringing for the owner of a lawfully made copy to dispose of it in any way.

      Except that 109(b)(1)(A) says that subsection (a) doesn't apply to renting computer software (except for a few things such as console games) or sound recordings of musical works.

      So it has nothing to do with what's on the shelves normally. It's just the law (as bought and paid for, basically). Of course, since the copyright holder retains the right to rent CDs, you could seek permission to do so, and might have to pay a lot, but it appears that it's not viable, or else we probably would have seen it by now.

      Interestingly, that amendment to 109 is quite recent, indicating that there probably weren't many vinyl or tape rental stores even when it was legal, or else they might have had a more established presence. It was only with CDs and other more durable media that the record industry got worried. Movies, OTOH, had a thriving rental industry even with Beta and VHS.

      Anyway, I would imagine that mom and pop video stores, particularly with regards to the catalog of works that they'd want to rent but which aren't new releases, just look for whatever ordinary place offers the best deal. This could be some specialist wholesaler, or it could be Amazon.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    17. Re:Rentals are money, too by schotty · · Score: 1

      I worked at a grocery strore and manned the liquor, floral, and video depts. We paid ~$75 for a estimated low rent title, and $100-$150 for expected high rent titles per VHS tape. This was right before they converted to DVD's and I got a real job.

      But those that say that this isnt the case are full of it. I experienced it and had to run reports each week and another one for end of month as to what titles were sitting at for quite some time before they listened to me and got a script that did that for them. Most titles that didnt cost the buttload didn't rent. Take for example Army of Darkness. That was at 60% when I left (give or take, I checked a few days before hand, but I doubt that it rented at all -- much less at $1.99 or $.99 to make that big of a difference).

      Now, BB can definitely make money on the titles under this method. Reselling them as used/previewed for at least that remaining cost (averaging the price for the lot of that title). Thats how my store operated.

      FWIW, I worked at Sentry foods, a subsidiary of Fleming Co. in the SE Wisconsin area (Milwaukee & Waukesha for myself).

      --
      Sigs are nice guns ...
    18. Re:Rentals are money, too by mink · · Score: 1

      To copy a DVD you dont need DeCSS or any fancy thing like that.

      All you need is DVDXCOPY or DVD Shrink.

      --
      Well I've wrestled with reality for thirty five years doctor, and I'm happy to say I finally won out over it.
  71. No worries here... by boingyzain · · Score: 0

    Just another tick box in DVD Shrink.

    1. Re:No worries here... by ProfanityHead · · Score: 0

      Nope. DVDShrink is not developed anymore. The author got a lucrative offer from Ahead (makers of Nero).

  72. Haha! by Anonymous Coward · · Score: 0

    Macrovision should just sell blank DVDs.

  73. 97% by mapmaker · · Score: 2, Funny
    will thwart 97% of existing DVD copying software

    Either that's a Homer stat ("47.5% of all statistics are made up on the spot") or there are 33 DVD-copying apps out there and one of them is about to become much more popular than it was.

  74. Re:Before you say you have a right to a backu (OT) by Gob+Blesh+It · · Score: 1

    Can I just say that I love your trolly sig? I've lost count of how many times I've seen people bite. :)

  75. What do you mean "mistakenly"? by Anonymous Coward · · Score: 0

    What's so hard to believe about "100's of billions"? The world population is almost 6.5 billion. So that could mean as little as 32 DVD's pressed for every man, woman, and child on the face of the planet.

    It's skeptical nay-sayers like you that cause all the problems in this world. Shut up and go watch your 32 DVD's

  76. Who's buying all those DVDs? by Anonymous Coward · · Score: 0

    The article also reports (mistakenly) that the market is pressing 100s of billions of DVD annually. Who's buying all those DVDs?"

    Walmart customers.

  77. Something they didn't think about by huge+colin · · Score: 1

    I wonder if the MPAA and its hired goons consider the fact that some people break copy protection because it's fun. It's an interesting challenge, like a big logic puzzle.

    And once more:

    Dear MPAA and friends,
    If it's perceivable, it's copyable. I know your brains are tiny, but it's important that you understand this for your own sake.
    Signed,
    The Rest of Us

  78. DVD-R/DL by po8 · · Score: 4, Insightful

    With piracy resulting in only 4% loss, why are the studios making such a big deal?

    Because double-layer DVD-Rs are just now hitting the market seriously. DL DVD-Rs have the same storage capacity as commercial DVDs, allowing them to be ripped directly rather than transcoded. DL media is currently $5-$10 per, which makes ripping not competitive with renting. In a few months we can expect to start seeing $1 media for the now-$100 DL burners: this is the MPAA's nightmare.

    In the longer term, home network bandwidth costs are still plummeting. I'm up to 1.5Mbps/1Mbps on my cheap home link. When bandwidths like these and larger become widespread, the other shoe drops. Then MPAA finds itself in a position that in many ways is worse than the current RIAA position. It is much harder for MPAA to cut the cost of content production to establish a competitive position. Also, paid movie performances (movie theatres) are struggling in a way that paid music performances (concerts) are not.

    I'd be grasping at straws like Macrovision too.../p

    1. Re:DVD-R/DL by evilviper · · Score: 1
      DL DVD-Rs have the same storage capacity as commercial DVDs, allowing them to be ripped directly rather than transcoded.

      And how does that pose a problem? Requantitizing a DVD can be done in a fraction of the time that it takes to actually record the disk, today. With a top-of-the-line system, you can even do full-fledged MPEG-2 (re)encoding faster than the fastest DVD-Burners can record it. It doesn't really result in any loss of quality, as DVD video bitrates are insanely and unnecesarily high.

      With halfway decent software, the user shouldn't have any way to even know the difference between a single-layer and dual-layer DVD-+R, either in the recording process, or playback.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  79. Re:Slight OT: What will replace DVDShrink? by drinkypoo · · Score: 1

    DVD2One is still under development. It only does the transcoding part, but DVD Decrypter is arguably the best ripper around today. I burn with Nero.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  80. Mod parent up. by huge+colin · · Score: 1

    Mod parent up.

  81. Well... by Blue-Footed+Boobie · · Score: 1, Flamebait
    Movies are one thing that I just don't understand pirating.

    I can buy just-released movies on DVD from Wal*Mart (ick) or Target for $14.95. Wait a month and they are down to $9.99. So, why pirate?

    --
    DAMN YOU OCTODOG! DAMN YOU TO HELL!
    1. Re:Well... by fuzzybunny · · Score: 1

      So, why pirate?

      Movies are out of print, they don't sell them in your artificially imposed region of the world, they don't sell the version you want in your artificially imposed region of the world, just to name 3 examples.

      It's not about pirating. I just bought a Gmini and I want to watch my movies on it. I want to copy my movies onto my Thinkpad X31, which doesn't have a built-in DVD player, so I can watch them on the plane. I want to back up my DVDs so that when I take them over to my friend's house and his 3 year old decides to take a screwdriver to them, I don't lose my original.

      And you know what, I shouldn't even have to justify _why_ I make a copy of my movie--I'm not breaking any laws, and for a company to treat me, a private citizen who is as innocent as the driven snow, and a potential customer (i.e. someone who MIGHT GIVE THEM MONEY) to boot, as a criminal and someone to be, ohmygosh, prevented from, goodness, doing bad things, because I might just, is the ultimate pinnacle of insolence.

      --
      Cole's Law: Thinly sliced cabbage
    2. Re:Well... by Anonymous Coward · · Score: 0

      You are indeed American.
      You see... first of all, those movies you speak of use a few months (!) from the US of A to the country I live in. Also, when it is released on DVD here (usually almost a year after the movie finished in the cinema), it doesn't cost $14.95. It costs $49.95. If I wait half a year, it STILL costs $49.95 (if it's a decent movie). A year later though, it starts dropping price-wise.
      An added frustration is the fact that distributors here sometimes *enforce* subtitling. I don't fucking want subtitling on movies. I can avoid that by pirating.

      Does that help you understand a bit more why people pirate? Other than that, I can mention the fact that I find it very much more comfortable to D/L a movie from the internet, than to haul my ass to the store.

      Now, next to me as I'm writing this, I have Simpsons Seasons 1-4, Futurama Seasons 1-3 and a load of other DVD's in a bag. They're DVDs that are either imported from US of A, or DVDs I wanted for their "collection-value". I do buy the DVDs that I find worth seeing. I want to be able to see them again. And I want them in the best possible quality. So I both pirate, and buy original DVDs. But no way I'm buying them at the freakishly expensive prices in this country.
      (Now, if it wasn't for the damn Zones on DVDs, I could import them myself and get them WHILE THE FILM GOES AT THE CINEMA, at LESS THAN A THIRD of the price)

  82. Re:Perceived Analog Hole by xtermin8 · · Score: 1

    Unless they're thinking of the old Laser Disks, I'm not sure what copy-protection enforcement they ever had. Cassette tape copying has been around a lot longer than twenty years. I used to copy music from vinyl record albums unto tapes, (without legal protection!) Its always been a matter of technology catch-up and it will continue to be in the foreseeable future

  83. I wonder.... by lilricky · · Score: 1

    ...if they would mind terribly pointing out the 3% of the DVD copying programs that arent affected by this new protection scheme? :)

  84. Something tells me... by JBMcB · · Score: 1

    The 97%/3% non-working rip software to working rip software ratio will quickly become 97%/3%.

    --
    My Other Computer Is A Data General Nova III.
    1. Re:Something tells me... by PapaBoojum · · Score: 4, Funny

      The 97%/3% non-working rip software to working rip software ratio will quickly become 97%/3%

      Instantly, in fact.

  85. One way to defeat any copy protection... by CompWerks · · Score: 1

    I'm sure it's only a matter of time before we see guys setting up their camcorders in front of their tv's in order to copy dvd's.

    --
    If you can read this sig - the bitch fell off.
  86. More Information Needed by Broiler · · Score: 1

    I would have found this much more informative had they just told me where to find the 3%.
    Now I have to go read and search the net...bummer.

    --
    My sigs offend the max # of people all over the world, regardless of race, religion, color, sex or creed. It's a gift.
  87. I miss the days when it was just called "reading" by Animats · · Score: 1
    On my old Mac IIci, running Adobe Premiere, if you put in an audio CD, it appeared as a directory, and you could import audio into your Premiere project.

    I miss the days when audio and video were just ordinary data.

    (Could be worse, though. Back in 1999, I had some long screaming sessions with Microsoft corporate support. Some bozo at Microsoft had put Macrovision copy protection on the Y2K update CD for Visual SourceSafe. It wouldn't read on high-end machines with SCSI CD drives. One major software company lost the entire history of their product due to that defect.)

  88. 97% effective Macrovision secret revealed! by sjonke · · Score: 1

    DVD comes with duck tape and instructions on how to install onto your computer's DVD drive.

    --
    --- What?
  89. will be cracked...Locking up the keys. by Anonymous Coward · · Score: 0

    "Software circumventing this new copy protection will be released, when, by tomorrow by 4PM?"

    And GPL'ers wonder why BSD'ers don't take their "Locking up the code" arguments seriously. We don't even need a clause in our license to "force" people to not do something that everyone posting to this "The man can't keep me down" story feels is impossible anyway.

    Bunch of hypocrites.

  90. That 4% ain't free, jackass by gosand · · Score: 1
    Lol, go ask any retailer why they should care if their shrink is only 4%. They'll punch you in the mouth.


    That 4% is an estimate, and if the RIAA is any indication of how they come up with these numbers, it is inflated. Not to mention that you can't just say "would you like to reduce that 4% loss?". The FIRST question that any retailer would ask is "How much will that reduction cost me?"


    I wonder how much they have already spent on copy protection, and how much they have saved as a result of it.

    --

    My beliefs do not require that you agree with them.

  91. Why aren't the rental companies pirates? by mathemaniac · · Score: 1

    The rental companies seem to be making a lot of money off of renters who won't buy the dvd because they've rented and watched it. Does the MPAA get a cut from each movie rented, and if they do, how do they keep the rental houses honest?

    1. Re:Why aren't the rental companies pirates? by InfallibleLies · · Score: 1

      They don't get a cut at all. Rental houses pay a premium for movies that are to be rented out. Some of the newest, most popular releases go for upwards of $400.

    2. Re:Why aren't the rental companies pirates? by klang · · Score: 1

      For rental VHS at least the quality of the tape is much higher than the normal buy it yourself version, which can be played some 20 times before it starts to seriously affect the signal. The version Blockbuster rents out is 10 times as expensive to buy in the first place. (Another poster noted the price, for DVD's .. I don't know if they are more resistant, but I guess that I could test that .. now where is that Blockbuster card I had lying around.. :)

  92. Re:Lies, Damn Lies and Macrovision (obSR) by arootbeer · · Score: 1

    Mmmm...cherry coke aaallghhhhhghhhgggggghhh

  93. easy fix - buy the pirate versions by Dr.Knackerator · · Score: 1

    worried that your discs won't have longevity? easy - go and buy the pirate versions. as they say it won't be impossible to rip the discs, just awkward. this isn't going to stop the commercial pirates from doing their work.

    Now lets have a look do i buy the £20 DVD with the fucked up error correction that might not survive when i drop it into my laminate floor and put a slight scratch on it, or a £10 DVD which is a pirate but doesn't have this wonderful protection system that screws me over because im sure as hell they won't be licensing the macrovision technology - and its half the price. Not a difficult choice.

    oh and im intrigued - if pc players will have such a problem reading them, will they play in XBox and PS2?

  94. Hmm by t_allardyce · · Score: 1

    From the article (and it leaves allot to the imagination) im guessing they've basically slowed down the read time of the disk to x1 speed (ie the same speed that a DVD player reads at when you watch a film). It doesn't seem impossible to do this, maybe by adding some fake errors or doing something to the disk's tracks so that it has to slow down for example. It would have to cause roughly the same slow-down on all players though no matter how well engineered they were. However TFA is confusing, at the top it says 'blocks' copying software and further down it says it stops copying software from ripping quickly, and then there's the 97% figure, it only takes 3% of programs to break it and _everyone_ will switch to using those 3% of programs. And of course it only takes 1 copy to make a million copies, but for the moment they just want to slow the process, that is until they manage to get the government to mandate the death penalty for the DMCA.

    --
    This comment does not represent the views or opinions of the user.
  95. It might not be hard to do... by wasted · · Score: 3, Interesting

    I am not a hardware/encoding guru by any means, so if this doesn't make sense, please educate me.

    Wouldn't it be possible to write a script that reads the DVD bit by bit and places those same bits in the same order on a blank DVD? Since we are talking about digital media, isn't a bit-by-bit copy the same as the original? I'm not talking about cracking code or changing the data while maintaining useability, just making a copy. Or is something going on that would make bit-by-bit copying impossible?

    If bit-by-bit copying is possible, what could keep a copy from working while allowing the original, other than watermarks on blank/non-blank media coupled with hardware that checks for watermarks? (Obviously, watermarking isn't what the article is about since they maintain that their system will work with existing hardware.)

    So, if the kid in the basement can write a bit-by-bit copying script, doesn't that defeat all anti-piracy checks on digital media that don't involve the blanks themselves?

    1. Re:It might not be hard to do... by Ironsides · · Score: 4, Informative

      A bit by bit copy would be idistinguishable from the original. This is how a disc copy works. And this is what the Proffesional Pirates use. Many commercial CD/DVD burners offer this, but first detect to see if the original is CSS protected (and if so, refuses to copy it). Also, making a bit for bit copy requires you to have the new disk the same size as the old. Dual layer disks are still expensive as compared to single layer, but they are coming down in price.

      The people who release these on the internet however, generally release them in a compressed form that requires decrypting the original and re-encoding it to some other format. (usually DivX).

      --
      Fly me to the moon Let me sing among those stars Let me see what spring is like On jupiter and mars
    2. Re:It might not be hard to do... by Nurgled · · Score: 3, Informative

      I don't know anything about this fun new scheme from Macrovision, but one reason you can't just make an exact duplicate of a retail DVD on normal consumer equipment is that the part of the disc where the CSS key lives is not writable on a DVD-ROM. Without this key, players cannot decrypt the content on the disc.

      If you've got the equipment you can, of course, press proper discs... but do you?

    3. Re:It might not be hard to do... by nmos · · Score: 1
      Wouldn't it be possible to write a script that reads the DVD bit by bit and places those same bits in the same order on a blank DVD?


      Not with standard consumer equipment/dvds. I'm sure someone who remembers the details better will correct me but I believe that portions of the dvd required for decription cannot be written to on standard dvd blanks. Also standard dvd blanks are lower capacity by about half.
    4. Re:It might not be hard to do... by Anonymous Coward · · Score: 0
      A bit by bit copy would be idistinguishable from the original. This is how a disc copy works. And this is what the Proffesional Pirates use. Many commercial CD/DVD burners offer this, but first detect to see if the original is CSS protected (and if so, refuses to copy it)


      The trick with bit-by-bit copy is that the CSS key area is not writable on the media you generally find in stores. The burner really has nothing to do with it. With no keys, the rest of the perfectly copied data is gibberish.

    5. Re:It might not be hard to do... by zakezuke · · Score: 1

      Wouldn't it be possible to write a script that reads the DVD bit by bit and places those same bits in the same order on a blank DVD?

      [For Example]
      The last time I checked CDs were copy protected. As part of the directory there is a bit flag for whether or not the thing is copy protected or not. Drives made past a certain date were required to copy a direct digital copy. You may not notice this as ripping software takes this into account, but on a few select drives you could copy tracks as easy as files. I.E. it was the hardware that prevented digital copies.

      [For Example]
      Macrovision was a system used to prevent VCRs from making analog copies from an analog source. It was simply a blinking black bar between between the frames. Older VCRs had no problem with this, but more modern ones took exception and freaked out the color. This was a problem when people bought DVD players without RF modulators and thought it would be no problem to jack the DVD into the VCR and use its RF modulator. Some only freaked out when you hit record, others just freaked out all the time. Users would either have to buy a seperate RF modulator, buy something to defeat the copy protection, or buy a new tv with inputs.

      But not knowing anything about the new Macrovision. In the past copy protection dependended on hardware seeing a copyprotect flag and preventing it.

      --
      There is no sanctuary. There is no sanctuary. SHUT UP! There is no shut up. There is no shut up.
    6. Re:It might not be hard to do... by m50d · · Score: 1

      Bit by bit reading is impossible with consumer, probably even with pro, equipment. The closest you'll get is an error-corrected sector - 2048 bytes (or bits, and this is for CDs but DVDs work pretty much the same) for which there are 2378 (IIRC) on the physical disc. But you get a bit more information, perhaps (without being able to remember the details) how many errors were corrected. So they could set it to have a particular number of errors in specific sectors, and since there are no consumer recorders which will let you put errors into the data (again, it's 2048 byte sector as the minimum write unit, and some drives won't even give you that), that gives them a way to tell originals from copies. Of course that wouldn't make the copies unplayable, quite the opposite in fact, so I'm sure they're doing something more sneaky. But it shows it can be done.

      --
      I am trolling
    7. Re:It might not be hard to do... by pLnCrZy · · Score: 1

      Not much of ANYTHING is writeable on a DVD-ROM. :)

    8. Re:It might not be hard to do... by Anonymous Coward · · Score: 0

      I can write my name

    9. Re:It might not be hard to do... by pchan- · · Score: 3, Interesting

      Wouldn't it be possible to write a script that reads the DVD bit by bit and places those same bits in the same order on a blank DVD? Since we are talking about digital media, isn't a bit-by-bit copy the same as the original?

      Basically, no. CDs and DVDs have several layers of encoding for error correction purposes. The lowest level is 14 to 8 encoding. That is, every 8 bits are stored are 14 bits on the physical medium. Then there is the CIRC (Cross Interleaved Reed-Solomon Code), that is used to perform error correction on data sectors (a 2352 byte sector yields 2048 bytes of actual data). What Macromedia is probably doing is screwing with these values. They put in invalid 14-bit patterns that interact with RS Error Correction Codes, combined with some bad data here in there. Your DVD player, who's primary responsibility is to play at realtime, eats these errors with only minor glitches. Your computer DVD drive, who's primary responsibility is to deliver correct data, barfs on all this garbage and tries to read it again and again.

      Even worse, you can't get the 14-bit pattern from your drive without tapping into the laser mechanism. This correction is done at the servo level, and never passed out to the host system (not even on the IIS port). Besides, since the disc contains invalid "bits", you can never get a true bit-for-bit copy.

    10. Re:It might not be hard to do... by Anonymous Coward · · Score: 0

      You don't have to re-encrypt the DVD when you burn copies. You don't have to put the commercials on the copy, either.

    11. Re:It might not be hard to do... by leob · · Score: 1
      ...CDs and DVDs have several layers of encoding for error correction purposes. The lowest level is 14 to 8 encoding.

      This is not error correction, it is a self-synchronizing encoding akin to barcode to make sure that long runs of zeros and ones do not become long spaces or long pits on the surface, as this could cause synchronization loss.

      The 14-bit codes express the 8-bit bytes in terms of interleaved pits and spaces, where each pit or space can be either "short", or "long". At the lowest level a CD/DVD drive is effectively a barcode reader that tries to account for instability of the CD/DVD rotation speed; therefore no pattern is "invalid", and they do not interact with the RS error correction codes.

    12. Re:It might not be hard to do... by mink · · Score: 1

      80's MAcrovision as seen on VHS involved strobing the "ground" signal that was used as a baseline for the brightness data. The AGC (Automatic Gain Control) in many VCR units would freak out when they had this kind of signal coming in.

      In 1997 I think they revised MAcrovision to also screw with the color data, producing a scrambled image much like what scrambled cable tv has looked like over the years.

      AFAIK both version rely on an AGC being fooled. Better AGC units, or disabled ones can ignore it.

      The best way to deal with Macrocrap is to use a S-VHS deck with Time Base correction or an external Time Base Corrector on whatever you are goinf to feed to a Macro sensitive device.

      --
      Well I've wrestled with reality for thirty five years doctor, and I'm happy to say I finally won out over it.
  96. What about a case like Disney... by punxking · · Score: 5, Interesting

    Since I have several small children I have ended up purchasing a number of Disney DVDs, all of which I've ripped back up copies to use. Why? Because Disney likes to limit their release schedules and take movies out of print so they can aritificially drive up the collector market. It only took one time of an unhappy four year old who couldn't watch a DVD that had gotten scratched, that couldn't be replaced and I started backing up all the Disney DVDs. Let's face it, 4 year old whining is almost as grating as MPAA whining.

    --
    You can have my cynical agnosticism when you pry it from my cold, dead logic.
    1. Re:What about a case like Disney... by sglane81 · · Score: 1

      ... or you could quit pampering your child and succumbing to their every wish. Teach your child to read and give them books. I wonder what effect this could have on a child.

      --
      This is the Internet. You can say "fuck" here. - AC
    2. Re:What about a case like Disney... by chl · · Score: 1
      Did you drive home the point that certain large greedy control-freak corporations were at fault there? After all, children are our future. If you don't indoctrinate them, someone else will.

      chl

    3. Re:What about a case like Disney... by StikyPad · · Score: 1

      Let's face it, 4 year old whining is almost as grating as MPAA whining.

      The difference is: the MPAA can't comprehend even the most fundamental of concepts.

      But really, the difference is: you can spank a 4 year old. I'm not telling you how to raise your kid, but oranges in a sock don't leave bruises.. just a little FYI.

      So make sure to use something stronger -- you need to give them something to remember.

      **Braces for the shocked and offended Flamebait mods**

    4. Re:What about a case like Disney... by Phil+Wilkins · · Score: 1

      Spoken like someone without kids.

  97. Agreed. by what_the_frell · · Score: 1

    It's a difficult thing to write a broad, sweeing standard like this, because it's only a matter of time before someone figures out how to bypass it, ala DeCSS.

  98. The Analog Hole is... by Chordonblue · · Score: 1

    ...Your BRAIN!

    Eyes, ears, etc. WE are the hole. The hole is US! WE are the imperfection.

    Ok, sounds silly but I think the second human beings can be 'jacked in', organizations like the HEAA (Headspace Entertainment Association of America) will be calling for brain DRM.

    --
    "...Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and spam; egg bacon sausage and spam..."
  99. Macrovision have unveiled a new system by Anonymous Coward · · Score: 0

    >that will thwart 97% of existing DVD copying
    >software

    That's because 97% of them are amateurish and shouldn't be used to begin with. This shouldn't affect any already-useful pieces of software.

  100. In other news... by Cyn · · Score: 1

    With piracy resulting in only 4% loss, why are the studios making such a big deal?

    Macrovisions licensing agreement stipulates that 5% of all DVD sale profits be given to them for the usage of this new anti-piracy technology.

    --
    cyn, free software and *nix operating systems enthusiast.
  101. I don't blame Macrovision. by Anonymous Coward · · Score: 0

    They have found a way to make a killing off off the movie executives. They are selling them a pig in a poke. Their engineers have to know that the new system will be defeated in a matter of days. That doesn't matter, by then the DVDCA and MPAA will have paid unknown millions of dollarsto license their technology.

    In the end, pirates will STILL be able to copy movies, we'll still be able to rent and watch movies but Hollywood will be out millions.

    I am just worried that they will add the money paid to Macrovision to the total "Cost of Piracy".

  102. You missed the analogy completely by Anonymous Coward · · Score: 0

    I'm not sure what points you're trying to make, other than to associate DVD pirates with spammers. There's I'd say there's less than .03% people on the internet are spammers- and what's that got to do with 3% owners of DVD copy programs? I'd say you missed the analogy completely!

    1. Re:You missed the analogy completely by ackthpt · · Score: 1
      I'm not sure what points you're trying to make, other than to associate DVD pirates with spammers. There's I'd say there's less than .03% people on the internet are spammers- and what's that got to do with 3% owners of DVD copy programs? I'd say you missed the analogy completely!

      100% of us have to pay for the antics of a few. What about that was so hard to see?

      --

      A feeling of having made the same mistake before: Deja Foobar
  103. So does this mean I can't play DVDs on my laptop.. by voorko02 · · Score: 1

    I read the article and didn't find a mention of what impacts this will have on computer DVD playback. I'm sure alot of people use their laptops to playback DVDs when they travel (I'm one of them), and was curious if this new copy protection would impede that.

    On a side note, does anyone know if DVD companies are required to print on the box if the DVD has copy protection and what kind? The obvious response is going to be that people should not purchase DVDs with this copy protection so that the Motion Picture Industry will get the message, but who wants to try and track down what DVDs have copy protection in place before you buy them. DVDs are a huge impluse buy (hence their presence at most checkout counters), and it would be nice to know right then if you are making a bad purchase.

  104. PR0N, people. Don't forget the PR0N industry. by CyberLord+Seven · · Score: 1
    I don't know about you, but the only movies I have archived are not considered PR0N. OK, a few have some titties in them like "The Godfather" but that's not what we normally call PR0N.

    As we all know in /., PR0N is what drives media; from the VCR, to DVDs, and soon to Blu-Ray or whatever wins the next-gen duel.

    The question now becomes "will the PR0N guys buy this?

    I don't think so because...well, who the hell would WANT to copy that stuff? I mean, nobody ever stops me on the street to sell me copies of "Girls Gone Dildo" or whatever. However, I have been approached by people selling whatever movie happens to be in the theatres on that day. And as others have already stated, this will do nothing to stop the guys on the street.

    This seems like a big waste of time to me if they can't sell to the PR0N industry.

    --
    We have always been at war with Eurasia!
  105. I have some ideas...$$ by Anonymous Coward · · Score: 0

    "Seriously.. when will these guys give up? Go after the people selling the shit on the streets and leave the consumers alone.."

    Oh you mean like the drug war?

  106. And if any of you the software in that 3%... by Advised+Wang · · Score: 1

    ... Just use the handy Google Ads at the bottom of the page.

  107. Copy Protection Won't work by drakethegreat · · Score: 1

    Even if they did put this copy protection on all the DVDs they sold it wouldn't work. The MPAA has no idea how there movies get on the internet it would seem. Its not as if some tech geek rents a DVD and rips it onto his computer then distributing it by himself to a P2P network. Maybe they think that but that isn't he way it works. In reality movies are stolen from reels or from a computer by employees of the industry. They copy it to hidden servers outside of the US which then silently distribute it to a huge underground that the MPAA can't touch. They are starting to figure this out but in reality who the hell cares about copy protection on DVDs? Most people who download illegal movies aren't even getting it from them. I think this translates to do better intial research before spending more money on research that will essentially be deemed useless.

  108. Digital Tech is causing a great transformation by Simonetta · · Score: 1

    What Hollywood is having a really difficult time understanding is that digital technology is causing a great transformation in how people think of their entertainment purchases.

    The old 20th-century way, which Hollywood is based, is strictly pay-per-view. This is either through individual theater movie admissions or individual media (VCR or DVD) limited time period rentals. People select individual entertainment products (particular films) from multiple competing sources that offer products at the same price per view. Each theater and video store basically charges the same, but has completely different selections (the film currently showing at that theater) or genre specialization (theme-oriented video outlets).

    The 21st century will probably have people getting unlimited entertainment from a single provider at a subscription price. This is what we're beginning to see now with NetFlix and will most likely continue when NetFlix begins to offer films that can't be seen through any other outlet. That would happen if NetFlix distributed through DVD the films of SunDance and/or Gaumont. Films that couldn't support the costs of wide theatrical release, but would be profitable through DVD subscription.
    Another example is the public library. Libraries buy and distribute lots of DVDs. It is a subscription service in the sense that it is supported by a tax and freely available for all people in the tax-base. If you don't go to theaters or rent movies through video stores, then the library is the sole subscription service referred to above.

    With 21st century models, encrypting and copy-prevention doesn't make any economic sense. The reproduction cost for individual copying of a single product is next-to-nothing and its distribution encourages people to join the subscriber base (which is like a fan club).

    Furthermore, 21st century entertainment will be much more focused and consumer exclusive than 20th century mass entertainment products.

    People will try to keep their culture and entertainments private, lest they get stolen by the global media corporations that will slap unbreakable DRM on them. The best stuff will be guarded, invitation-only, and restricted by mutual agreement of the private subscription society. Works of art will be privately commissioned by wealthy patrons and selectively distributed through P2P, like in 15th century Florence. This will be to avoid censorship and the political effects that all great works of art invoke.

    People will be writing books and Master's degree thesises on this topic. So the ideas presented will seem disjointed and hanging in a Slashdot message.

    But I don't think that there's any real future for film DVD copy-protection.

  109. If I can play it, I can copy it by OrangeTide · · Score: 1

    Or rather, if I'm unable to copy it, then I doubt I will be able to play it (Linux only household). Is it just some bad sectors or something they put on there to trick the drive. There are plenty of windows programs already that can directly read the physical media. And just rereads a bunch of times with these funny sectors to try and recover them.

    If I start getting dvds I can't play, then I guess I won't be such a good customer (I legitimately own 500+ dvds)

    Macrovision for VCRs is circumvented with a simple filter. (The tape has a signal on it that screws up the tracking of a record electronics, and to a lesser degree the playback head).

    --
    “Common sense is not so common.” — Voltaire
    1. Re:If I can play it, I can copy it by fuzzybunny · · Score: 5, Interesting

      If I start getting dvds I can't play, then I guess I won't be such a good customer (I legitimately own 500+ dvds)

      THANK YOU. I had exactly this attitude with a German EMI CD my girlfriend brought home from a concert. While ripping our collected piles of CDs so she could take them to work on her laptop and I could put them on my mp3 player, I noticed that these guys had some third-rate safedisc "protection" on it.

      Alcohol 120% made pretty short shrift of it, but I wrote a (fairly civil) nastygram to the head of their copy protection program to the extent that I will (a) never buy another disc from them again, and (b) tell all my friends to do the same, especially the non-technical ones, because EMI Germany produces broken CDs which you may not be able to play on your new iPod.

      There's an axiom out there to the extent that every pissed off customer means, through his/her network, between 7 and 14 additional lost customers. I received a very politely worded letter back, trying to explain and justify why they're doing this, the tone of which I appreciated, but the contents of which didn't change my mind.

      I wrote my original mail because of a suggestion to do so which I found on a blog when searching for solutions to my problem, and have been offering the same suggestion to other people when I hear of a legitimate owner of some form of media being inconvenienced by copy protection. I have washed my hands of the affair, I have loads of good albums, and I don't really need anything from that particular vendor.

      The outcome of this will be either that nothing changes, in which case neither I nor the vendor care, or that I've done my little bit to contribute to EMI Germany losing enough business to think again about treating potential customers like potential criminals. In this scenario, I have also not been inconvenienced, but have maybe helped others have an easier time of backing up their discs.

      Your attitude is superb--I encourage anyone who objects to the idea of purchasing something and then being told what they can or cannot do with it , to just vote with your wallet--it's the most effective vote you have.

      --
      Cole's Law: Thinly sliced cabbage
    2. Re:If I can play it, I can copy it by blackjackshellac · · Score: 1
      It's a good idea in theory, unfortunately it doesn't work very well if you approach it one consumer at a time. If one really wants to get the company's attention, one should do so collectively.

      The problem is that these companies get tons of email from consumers and most of them can't or don't bother responding to each and every piece of mail, other than a canned bullshit response. And even if they do make an honest reply, the chance that it will work its way up the corporate food chain to some big fish who can actually effect some change becomes diminishingly small.

      It is better than not doing anything, but if you want to make a change you have to work with dozens, hundreds or thousands of similarly angry consumers. This is becoming easier in this internet world. What we really need is a clearing house web site that specialises in mobilising against these big stupid jerky corporate entities that juust don't get it; beyond the bottom line, at least.

      If thousands of consumers stop buying their products collectively because of this sort of nonsense, it may reflect on their bottom line, and they may get the point more powerfully.

      Of course, the MPAA or RIAA will just blame the shitty sales on pirates, but if there is a single clearinghouse of consumer complaint that can lobby against the FUD of the corporatists, something might actually be done.

      --
      Salut,

      Jacques

  110. Kaleidescape ?? by fandrieu · · Score: 1

    what about the poor billionaires who bought this high-end dvd ripper ???

  111. Doesnt affect me any... by night_flyer · · Score: 1

    I buy my DVDs used anyway

    --


    Thanks to file sharing, I purchase more CDs
    Thanks to the RIAA, I buy them used...
    1. Re:Doesnt affect me any... by night_flyer · · Score: 1

      Let me add, I think there is a HUGE difference between DVD copy protection and CD copy protection.

      With CDs you can rip out the songs you want to listen to so you can add them to your portable player, or compile a greatest hits CD, or make a copy so yopu can take the copy with you in the car so the original doesnt get messed up, or whatever...

      why copy a DVD?

      --


      Thanks to file sharing, I purchase more CDs
      Thanks to the RIAA, I buy them used...
    2. Re:Doesnt affect me any... by fracai · · Score: 2, Informative

      So you can add them to your portable computer, compile a best movies HDD or compressed DVD, or make a copy so you can take the copy with you in the car or on the plane so the original doesn't get messed up, or whatever...

      what is your confusion again?

      --
      -- i am jack's amusing sig file
    3. Re:Doesnt affect me any... by theAtomicFireball · · Score: 1

      Hello, McFly?

      First of all, DVDs are not exactly made of titanium.

      I can think of both albums and movies that I've paid multiple times for the "right" to own and watch because formats have changed (wax->8 track -> cassette -> cd), or because the fragile media they deliver the music or movie on has become damanged and unable to be played.

      I'll stop making personal backup copies of my legally purchased music and movies the very instant that they refund me for those additional copies I've purchased and offer to replace my existing scratched CDs and DVDs.

      I wish they wouldn't bother with this Macrovision - all it's going to do is increase the cost of the movies and make people more likely not to buy them.

    4. Re:Doesnt affect me any... by f0rt0r · · Score: 1

      Personally, I watch all of my media over computers interconnected by a gigabit ethernet. The computers feed projectors in each room, and that way I can watch any movie in any room ( or the same movie in multiple rooms ) without shuffling disks. Also it's good to have a backup copy, and also ripping a DVD to xvid for watching on a portable video player such as the Archos AV420 - http://www.archos.com/.

      This allows me to watch movies wherever I am at, which is especially good when waiting while my car is worked on or some other boring situation where I can not do anything but wait.

      --
      I can't afford a sig!
  112. What? no... by Tom7 · · Score: 4, Informative

    Wrong. Check out the law . The act of circumvention is illegal (1)(a). (IIRC there was a short period when the tools were illegal, but not yet circumvention. This period has passed.)

    As far as I understand, telling someone how you did it is not illegal, but probably ill-advised. Telling someone how to do it is very likely protected speech. Giving him tools is clearly illegal, unless those tools have substantial non-circumvention use.

    1. Re:What? no... by arkanes · · Score: 1

      Ah, I was confused by the 2 year period under part 1. My knowledge dates to within that period. As for telling them how, that's section 2 - this is the section that was used to forbid linking to the DeCSS code, for example.

    2. Re:What? no... by AK+Marc · · Score: 1

      Wrong. Check out the law. The act of circumvention is illegal (1)(a).

      Wrong. Check out the law. The act of circumvention is legal for fair use (1)(c).

      Nothing in this section shall affect rights, remedies, limitations, or defenses to copyright infringement, including fair use, under this title.

    3. Re:What? no... by Tom7 · · Score: 1

      OK, you guys got me, I lost that the original poster was talking about circumvention for fair use, and not circumvention in general. I stand corrected.

  113. Will not help by Anonymous Coward · · Score: 0

    I do not see where copy protection of DVD's is going to save the movie industry as much as they think. New movies can be downloaded a couple days after there release in the theater. Wait a week after the release and a decent copy can be had. DVDRips are always better, but the copy you can get on opening weekend will tell you if the movie is worth renting or ripping.

    A good movie will still sell the DVD when it hits stores, problem is most the movies being released are so bad after watching the downloaded copy you never wish to see it again. I have purchased many DVD's and/or have gone to see it in the theater based on it being a great movie that I originally downloaded.

  114. Not Divx, please. by Evil_Timmy · · Score: 1

    If only there were a way to copy them all to one format so you wouldn't have these problems...

    XviD + AC3. Easy enough to do with Auto Gordian Knot, and even at good quality (bits per pixel-frame of ~0.24) the file sizes aren't bad. Of course, this is much more convenient if you're running a HTPC rig, but even putting it back on a DVD isn't an amazing feat. Saving off full-resolution HD is also viable, as most TV shows broadcast in HD will have a 700MB release. And when you get your Blu-Ray-RW (god, that's awkward), you can burn your TV shows in all their glory.

  115. totally true by Anonymous Coward · · Score: 0

    I was the one buying those dvds
    oh and yeah, they were all porn...
    now with piracy thing i cant go to my local sex shop and buy billions of dvds because im afraid some pirate is going to capture me and send me to some slave boat in the middle of the caribbean sea
    damm pirates!!!

  116. Did anyone notice....? by Anonymous Coward · · Score: 0

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  117. 97% of current DVD rippers 3% of future rippers by RichMan · · Score: 3, Interesting

    So 97% of the current DVD rippers cannot touch macrovision protected discs (I expect buffer overflow problems). That just means that there exist rippers that work. Guess what those that don't work will disappear, those that do work will get more popular.

    Macrovision makes money, the ripping problem is not solved.

  118. ONLY 4% by MosesJones · · Score: 1


    Now I'm not going to argue the numbers, but really "only" 4% ? If you are running a business then you have certain fixed costs and once they have been covered your margin on each additional sale goes up.

    So the 4% represents increased profit, so it could be 50% of profit, even if it is only 4% of revenue.

    --
    An Eye for an Eye will make the whole world blind - Gandhi
  119. Sadly, it is. by WillerZ · · Score: 4, Informative

    The CSS title-key is in a fixed place on the disc. Commercial (re)writable DVDs have this section of the disc set to all 0s, and it cannot be altered.

    So you can't just do a bitwise copy, unless the source DVD isn't encrypted, you need to break the CSS encryption and write the unencrypted data to your destination disc.

    Phil

    --
    I guess today is a passable day to die.
    1. Re:Sadly, it is. by ChaosMt · · Score: 1

      Isn't that the difference betweeen "general purpose" dvd media and "authoring" media? In other words, "authoring media" had the key section blank and available, right?

    2. Re:Sadly, it is. by WillerZ · · Score: 1

      Last I checked, you could legitimately get media on which the CSS-section was writable; but it was about £80 per disc, instead of the £4/disc I paid for regular media or the £15/disc you'd pay to actually buy the films.

      --
      I guess today is a passable day to die.
  120. unfortunately by Anonymous Coward · · Score: 0

    "I tried not being an asshole"

    They say missing by an inch is like missing by a mile.

  121. horrible analogy- Beat the Dead Horse! by Anonymous Coward · · Score: 0

    Congradulations! You're not one of the vast numbers of inethical people stealing music! Put a Gold star on you're forehead!

  122. Solution: Rinse and repeat by tepples · · Score: 1

    I was working at Wal-mart when they switched to a strict only exchange for same movie policy. Policy is also to remove the shrinkwrap from the new copy on exchanges so there's no getting around it (unless you're lucky).

    Exchange the defective movie for the same title. Come back a day later and do the same thing. Repeat until you've depleted the store's stock of that item. Once corporate notices that a particular title's defect rate has gone up, watch corporate investigate.

    1. Re:Solution: Rinse and repeat by NeoSkandranon · · Score: 1

      The way I imagine this situation would play out is:

      Watch them start to refuse your returns at the desk and tell you it's not their problem, it's your DVD player.

      --
      If you can't see the value in jet powered ants you should turn in your nerd card. - Dunbal (464142)
    2. Re:Solution: Rinse and repeat by Maestro4k · · Score: 1
      Exchange the defective movie for the same title. Come back a day later and do the same thing. Repeat until you've depleted the store's stock of that item. Once corporate notices that a particular title's defect rate has gone up, watch corporate investigate.
      • You'll quickly find that they'll refuse to exchange it any further. At best they'll tell you it's your DVD player (they'll get to the point whre they will check the DVD on an in store player). At worst you'll have a long talk with loss control and perhaps the police because they'll think you're up to something.
      • It still doesn't fix the underlying problem -- that the studios don't want to allow even legitimate returns in the name of stopping theft and/or piracy.

    3. Re:Solution: Rinse and repeat by tepples · · Score: 1

      Watch them start to refuse your returns at the desk and tell you it's not their problem, it's your DVD player.

      Then buy a $40 DVD player known to have problems with such discs so that you can return your DVD player at the same time. What will they blame next?

    4. Re:Solution: Rinse and repeat by Maestro4k · · Score: 1
      Then buy a $40 DVD player known to have problems with such discs so that you can return your DVD player at the same time. What will they blame next?
      • Nothing, they won't have to. If you're returning the same DVD for exchange every day it makes you look quite suspicious. That will be enough for them to refuse you further refunds/exchanges (on everything), and enough for them to get a restraining order against you to forbid you to enter the store. It is not a public building, but owned by them and they can (and do) do this on occasion, mostly for convicted shoplifters, but sometimes for other abuses.
      • You're still missing the point, the real culprits are the movie studios, you should be blaming them and finding ways to cause them grief (legally) over what they've done.

    5. Re:Solution: Rinse and repeat by tepples · · Score: 1

      You're still missing the point, the real culprits are the movie studios, you should be blaming them and finding ways to cause them grief (legally) over what they've done.

      The point is that if this rinse-and-repeat thing were to happen in several cities, Wal-Mart corporate would notice the defect rate going up, investigate, and ultimately ask the studios what's going on.

  123. Can somebody explain to me... by Spy+der+Mann · · Score: 1

    How this new method will give us a disc that can be played in DVD's, but not in DVD-ROM drives?

    Unless they tweak with the data-check sectors (which can be already circumvented - modchip, anyone?), I don't think it's possible.

    1. Re:Can somebody explain to me... by thedustbustr · · Score: 1
      modchip, anyone?
      Yes, I would like to order a modchip for my PC...whats that? Oh. *goes home and beats self to death with ps2 controller*
      --
      This sig is false.
  124. lies by suezz · · Score: 1

    they are all lies - they are probably being funded by microsoft just to create incompatibilities.

  125. Biggest retailer in which field? by tepples · · Score: 1

    Wal-mart can refuse. Its the biggest company in the world

    True, Wal-Mart may be the biggest retailer in the world, but it's probably not the biggest home entertainment media retailer in the world.

  126. Ummmm... by rindeee · · Score: 2, Insightful

    It's MUAHAHAHAHAHAHA!!!!, not MUHAHAHAHAHAHA!!!! You missed that first A. MUHAHAHAH sounds very artificial. It's like you jump straight from the MU sound to the HAH sound without an AH sound to segue.

    1. Re:Ummmm... by silicon+not+in+the+v · · Score: 0, Offtopic
      It's MUAHAHAHAHAHAHA!!!!, not MUHAHAHAHAHAHA!!!! You missed that first A. MUHAHAHAH sounds very artificial. It's like you jump straight from the MU sound to the HAH sound without an AH sound to segue.
      Insightful? Ow, my brain hurts.
      --
      We may experience some slight turbulence and then...explode. -Capt. Mal Reynolds
    2. Re:Ummmm... by rindeee · · Score: 1

      I think they were being facetious just as I was. Chill out a little bit man. Have a sense of humor.

    3. Re:Ummmm... by silicon+not+in+the+v · · Score: 1

      I do have a sense of humor, so I would have modded it Funny. I really did find it funny.

      --
      We may experience some slight turbulence and then...explode. -Capt. Mal Reynolds
  127. So confusing... by HungSoLow · · Score: 1

    What I do not understand is how they can claim the loss in profit is a literal loss... If pirating were impossible, would every person go out and buy every piece of software that they would have pirated?

  128. What do I do when my DVD will become obsolete? by wronski · · Score: 1

    I don't expect to be using a DVD player 10 or even 5 years from now. I suppose we could all buy all our movies all over again when another format which does not involve shiny little discs becomes standard, or keep two players (3 counting the VCR) hooked up. But I think consumers are entitled to something better.

  129. 25 cent DVDs? by RandoX · · Score: 3, Insightful

    If 100s of billions of DVDs are made, and the annual sales were 27.5 billion, doesn't that mean that the DVDs sold for less than a quarter on average? Make that happen and I'm pretty sure that would stop a lot of people from ripping and sharing...

    1. Re:25 cent DVDs? by t_allardyce · · Score: 1

      Theres an ideal price at which a company will make the most money from selling at: lets say market research shows that you will sell 1 million units at $1, revenue will be $1m. But what if research shows that if you up the price to $2 you will sell only 600,000 units - your revenue is $1.2m! further still if you set the price at $3 the prediction may be that you will sell 300,000 and only make $900,000. Prices are determined not by cost, but by the price that people are willing to pay. Luckily for anyone with a business sense (and one day I hope thats me) you can charge people allot more than you should be able to because generally people are dumb, lazy and desperate for whatever it is you are selling and better still: consumers aren't unionised!!

      --
      This comment does not represent the views or opinions of the user.
  130. Code is speech by tepples · · Score: 1

    Telling someone how to do it is very likely protected speech. Giving him tools is clearly illegal

    What's the difference between telling somebody how to do it and giving him tools? Speech describing an algorithm can be translated into tools implementing that algorithm by another algorithm called a "compiler". Or is speech describing an algorithm not protected?

    1. Re:Code is speech by Tom7 · · Score: 1

      The difference is that tools are a circumvention device, but an explanation is not. The court has held that source code qualifies as a device, even though it is also speech, I am sorry to say.

  131. MPAA says keep them under lock and key by tepples · · Score: 1

    My 3 yr old knows how to turn on and off the TV, DVD and stereo all by himself. He loves to take out DVDs and slide them across the floor.

    Then why don't you keep your home theater equipment and copies of copyrighted movies under lock and key like a good citizen?

  132. You are either... by cr0sh · · Score: 4, Interesting
    ...new to life, or new to the computer industry in general. Why do I say that? Let me relate a little story...

    Back when I was a kid, about 15 or so years ago, my parents bought me a game for my TRS-80 Color Computer, called "Gates of Delerium", from a company in Canada called "Diecom". It was basically a clone of the old Ultima RPG. It came on a couple of floppies, and it had a custom copy protection scheme on the main game floppy that didn't allow it to be copied using the normal commands of the Color Computer disk system for backups, nor could you use anything else (the second floppy was for player data - it could be easily copied). I played that game often, but not fanatically, and took very good care of all of my disks. Then, I graduated high school, left home, went to school, time passed...

    Fast forward many years: I decide to get my old system back, feeling nostalgic, etc - and having played with various emulators (mainly Jeff Vavasour's stuff), I want to get my old stuff converted and saved to preserve it. I set up my old system, and start going through the disks...

    Most of my disks are fine - I am able to copy them easily. Some are corrupted, some of the stuff copies, some of it is garbled, likely lost. Some of disks are completely garbled. But then I come to my Gates of Delerium floppies...

    Trying them out on my original machine, the game disk loads so far, then hangs - it seems like it is so close to loading, yet so far. The disk looks fine, not dirty, etc - but it won't load. I try making copies (even a supposedly byte-for-byte copy using various ROM routines) - but no go there, either. I try running it in the emulator (off the original floppy and a 1.2 Mb 5.25" drive) - no dice. Now I am dismayed - have I lost the game for good?

    Through a lot of work, I manage to track down one of the principles of the company, one of founders, Dave Dies himself. The company Diecom is long out of business, and Dave (at the time) was doing his own software development for games on PDAs and cell phones (can't remember the name of the company off hand). I was able to get in contact with him, and talk with him about my problems, but he couldn't offer much in the way of help.

    Off and on, I posted this story occasionally to various forums, most frequently here on /. - a couple of years passed since I talked with Dave, and I had basically let the matter sit - knowing that the disk might be getting worse with age, but what more could I do?

    One day, I get an email from some guy in Canada, and to make a long story that was suppose to be short shorter - we ended up (along with help from another guy) getting Gates of Delerium working, at least in emulation mode. It took a special hardware disk copier made by a non-descript company in Germany which one of these guys owned, some custom code work to cause the disk controller on the CoCo to read and write non-standard tracks (which was how the copy protection mainly worked), some guesswork (which one of the guys had used to port other Diecom software to the CoCo emulator in MESS), and a little bit of luck (that three guys, only one of which owned a real copy of the game, -me-, which was partially broken - all could come together over the internet and do this - that is luck). Since that time, I have only seen *one* other copy of Gates of Delerium being sold on Ebay, and have only heard of a couple of other people who owned it or knew about it. It was -this- close to being gone forever.

    In the end, would it have really mattered? No. Life wouldn't have come to a screeching halt, but the world would be just a little poorer for it, and the leftover CoCo enthusiasts and emulation fans would have also lost a bit of history, too. All this - because one company a long time ago decided that it was better to make it impossible or nearly so - to copy a piece of software. If it can happen to a lowly floppy, it can happen to a movie on a DVD - in fact, it is already happenning to DVDs - the funky "rotting" that is occurring, and delamination -

    --
    Reason is the Path to God - Anon
  133. Local pricing of DVDs by Simonetta · · Score: 1

    The studios have no idea of how to deal with the vast differences of average incomes in various parts of the world.

    They need to accept that people will only pay a certain percentage of their income for an entertainment product. The fact that is percentage is a much larger absolute amount in the wealthy parts of the world doesn't mean that the people in the poorer parts of the world are stealing product. They are paying the same percentage of their income for entertainment.

    The studios should make deals with the 'pirates' in the poorer parts of the world. The 'pirates' would provide reproduction, marketing, distribution, and promotion in the local market and the studios would get a percentage of the price for the product that the local market will bear.
    The studios get a stable payment and continued market share that will grow in absolute financial value as the local economy gets wealthier. The 'pirates' get legal legitimacy and market placement. They agree to only distribute at low cost a certain Hollywood studio's movies and to prevent the distribution of low-cost DVDs into the wealthy sections of the world.

    Everybody wins; everyone makes money now and more money in the future.

    Hollywood wants globalization of its products, but remains embarrassingly clueless about what this means in real-world terms.

    1. Re:Local pricing of DVDs by Pope · · Score: 2, Insightful

      Congratulations, you just invented region coding! :)

      --
      It doesn't mean much now, it's built for the future.
    2. Re:Local pricing of DVDs by Stiletto · · Score: 1

      The studios should make deals with the 'pirates' in the poorer parts of the world. The 'pirates' would provide reproduction, marketing, distribution, and promotion in the local market and the studios would get a percentage of the price for the product that the local market will bear.

      That's great in Fantasy Land, but to the 'pirates' the decision is between:

      1. Provide reproduction, marketing, distribution and promotion, and keep 100% of the profit.

      and

      2. Provide reproduction, marketing, distribution and promotion, and keep x% of the profit, where x is less than 100.

      The choice seems pretty obvious to me.

    3. Re:Local pricing of DVDs by Simonetta · · Score: 1

      Hello,

      What you say is true now because the local governments believe that the pirates are providing a valuable service to the country. A service that is worth more than Hollywood's claim that they are being defrauded by the local people who aren't paying the American price for entertainment.
      That will change when Hollywood agrees to provide product at the price that the local people can afford. Then the local authorities will work with Hollywood against the pirates for a percentage of the profit (in taxes). Even in areas where the government is weak they still have the ability to harass and influence.
      But in the current situation, the amount the government receives in payoffs from the pirates is greater than the amount they would receive in taxes if the product were only sold locally at American prices.
      Hollywood is too dumb and too greedy to figure this out.

    4. Re:Local pricing of DVDs by Simonetta · · Score: 1

      Not really,

      Region coding is based on the idea that pricing entertainment at American prices regardless of the local income level is the best way to maximize Hollywood profits.

      That's completely absurd regardless of whether or not the product is pirated.

      Entertainment is a product that has a high fixed initial production cost and a next-to-nothing copying and distribution cost. So Hollywood would be getting all the money that the pirates are currently getting if they would just lower the price of the legal DVDs to the price that the pirates are selling them for.
      They could regionalize these low cost DVDs (that is, keep them from coming to America and other high price countries) by dubbing them into the local language and providing bonus features on the local DVD from people in the local country.

      But they won't do this. Hollywood is stubborn and stupid. They want the world to change to their own L.A. fantasy. Until they get out of their own little 'reality distortion field', then they will continue to lose all potential developing world profits to the video pirates. Regardless of what laws and treaties they manage to pass.

    5. Re:Local pricing of DVDs by ShieldW0lf · · Score: 1

      Not really,

      Region coding is based on the idea that pricing entertainment at American prices regardless of the local income level is the best way to maximize Hollywood profits.

      That's completely absurd regardless of whether or not the product is pirated.


      I've seen numerous posts up putting forth this viewpoint. It is absolutely wrong.

      Hollywood wants to be able to charge a few bucks a disc in poor countries and continue to charge huge prices in rich countries. Problem is, in most countries they don't have the right to stop me from buying a boatload of DVDs from a poor country, bringing them back to a rich country, and selling them.

      As a matter of fact, practices like this are called price fixing, and are illegal in most of the world. The whole "copy protection" bullshit is just a way to slide region coding past the regulators.

      So they put together the Region Coding scheme and they get to engage in criminal price fixing, but if they're called to task, they can defend themselves as simply putting in a copy protection mechanism.

      If you think that this sort of thing is ok and should be encouraged, picture the world when the biotech companies are controlling the food and textile markets the way the media companies control the news and culture, to give one scary example. Sorry, you're not allowed to buy, sell or grow any of that stuff anywhere but where we tell you. Free market, free enterprise, cya. That the world you wanna live in?

      --
      -1 Uncomfortable Truth
  134. Baby locksmiths? by tepples · · Score: 1

    You don't have small children, do you?

    How easily can your small children brute-force a locked box containing DVDs?

    1. Re:Baby locksmiths? by Tassach · · Score: 2, Insightful
      How easily can your small children brute-force a locked box containing DVDs?
      And why would I want to put the kids' DVDs in a locked box where then can't get to them? The whole point of buying a (shudder) Barney DVD is to amuse the rugrats.

      Pull your head out of your ass.

      --
      Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
    2. Re:Baby locksmiths? by tepples · · Score: 1

      The whole point of buying a (shudder) Barney DVD is to amuse the rugrats.

      Studios would argue that the whole point of keeping a Barney DVD in playable condition is that you, a responsible person, put the DVD in the player.

      Pull your head out of your ass.

      Tell that to the movie studios.

  135. deliberate error corruption by frankie · · Score: 1

    By intentionally corrupting the error-correction data on DVDs (same as most CD protection rackets), the consumer gets inferior merchandise. Not only is it more difficult to make a backup copy, but it also means that dust and scratches on the disk surface are more likely to cause playback errors. A scuff that would be irrelevant on a normal DVD could render a "protected" DVD unplayable.

    So what are you supposed to do when that happens? Buy another copy of the DVD, of course! It's win-win for the MPAA, lose-lose for the consumer.

  136. Simple math, then.... by zanderredux · · Score: 1
    The Los Angeles Times is reporting that the good folks at Macrovision have unveiled a new system that will thwart 97% of existing DVD copying software while maintaining compatibility with existing DVD players.
    Ok, where do I start?

    I will want to buy one of those softwares that are in the 3% (1-0.97). So will all of other users.

    Soon, someone will reverse-engineer that software and release it to the public and that 3% will become 100% and Macrovision will be at the spotlight again.

  137. Doubtful by Mr.+Cancelled · · Score: 1

    While this new scheme might thwart the software-based copiers, at least until new versions are released, I highly doubt it will get by such low-tech equipment as bideo stabilizers.

    You can go to Best Buy, spend $40 on a Sima stabilizer (Note - This is a newer version than I have, but it should be the same. In fact at the Best Buy website, you'll see they're promoting a more expensive variation as being able to do DVD to DVD copies), and record while playing the video!

    It might not be as high tech as the 20 minute software-based copies, but it works nonetheless, and if you're interested in watching said movie, you can record it while you watch it!

    I honestly think that the only one getting suckered in by Macrovisions claims are the movie studios, since they're the ones continually spending tons of $$ on counter-piracy measures, only to watch each one eventually be circumvented by consumers who feel they should be able to back up their purchases.

    Which brings up another good point: Doesn't this violate the "Fair usage" laws, on which VCR's were based? Is Macromedia basically stating that in order to backup my purchase, I must now become a criminal? Interesting stuff... Too bad I don't have the $$, or the lawyers to throw towards a class action suit.

  138. so 3% of the copiers... by marktoml · · Score: 1

    will swell to include the other 97% of the copying market?

  139. The 4% is an assumption... by AustinSlacker · · Score: 1

    First, where does the 4% number come from and how accurate is it?
    Second, and more importantly, the assumption is made that in a perfect world, where no one could pirate a movie, those 4% would buy it. That is an incorrect assumption. There are a LOT of movies and games I play/watch simply because I have access to them for free. If I couldn't get them for free, I wouldn't partake of them. What does that do to the 4% figure or whatever it really is...

  140. Why this will fail by AmiMoJo · · Score: 1

    With VHS copy protection, you need to buy a box to remove it. That costs a small amount of money (£25, say $50) and even then copies are imperfect.

    With DVDs, you download some free software that will be released the same day as the first Macrovision protected DVD. No cost, perfect copies.

    --
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  141. 97% by justforaday · · Score: 1

    97%, huh? That sounds suspiciously like Windows' marketshare...

    --
    I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  142. Re:PR0N, people. Don't forget the PR0N industry. by fuzzybunny · · Score: 2, Funny

    nobody ever stops me on the street to sell me copies of "Girls Gone Dildo"

    You must be hanging out on the wrong streets then.

    --
    Cole's Law: Thinly sliced cabbage
  143. Typical /. comment by gatkinso · · Score: 1

    .. With piracy resulting in only 4% loss, why are the studios making such a big deal?

    Because that 4% in sales is a huge percentage of their PROFIT.

    While I agree with the next guy that the studios are greedy bastards... if they don't make a profit then they won't make any more movies.

    Then what will a geek do when his fingers get tired from coding?

    --
    I am very small, utmostly microscopic.
  144. They should spend effort elsewhere... by Audigy · · Score: 2, Informative

    The movie piracy industry is ablaze in Asia (Taiwan, Hong Kong, Indonesia) ...instead of calling out Macrovision with their snake oil, they should try to stop the piracy coming from Asia.

    After all, even if you rent a DVD from Blockbuster and copy it to keep, the movie studios still get a few pennies from the rental. If you buy from a bootlegger, the only one whose pockets are lined are the bootlegger's.

    --
    [an error occured while processing this directive]
  145. Re:Slight OT: What will replace DVDShrink? by swb · · Score: 1

    The thing I like about Shrink is its utter ease of use and single-software solution. Point, click, rip, transcode..

    Decrypter *is* nice (I use it for burning my ISOs to -R media), but it doesn't do the transcodes necessary to fit DVD-9s onto -R media. I haven't checked out DVD2One yet, so it may not be a huge deal, but I hate the kind of glued-together solutions of yore that you find at sites like Doom9; 5 different applications, a couple of different codecs, yadda...

  146. Kill your television! by Rares+Marian · · Score: 1

    See how they like it when no one actually goes into Bustblocker and Mallwart anymore.

    --
    The message on the other side of this sig is false.
  147. In related news, butterflies are 1% brighter today by ianscot · · Score: 2, Insightful
    Exactly. This news item amounts to one minor step in this evolutionary arms race. In the natural world this'd be something like a butterfly becoming slightly more toxic in order to resist being eaten by birds...

    Except i this case, given that it's Macrovision, the moment's advantage would be more like orange coloration that implies toxicity -- like butterflies that don't get eaten because they just look like they'd taste bad.

    Who wants to place bets on this evolutionary race? Will it be the ponderous industry that still hasn't gotten its head around the whole point-to-point (as opposed to broadcast) distribution model? The one that's still occasionally claiming, for form's sake, that VCRs were bad for their business? Or will it be the nasty piratical p2p types who've proven so much, much more flexible in the past? Which one of these is going to take advantage of a faster rate of mutation?

    My money's on the scurvy dogs. (Arrr.)

    --
    "Fundamentalism" isn't about divine morality. It's about human authority.
  148. Write the LA Times by RCVinson · · Score: 1

    Garcia; you should submit what you wrote (#11678672, I mean) to the LA Times. Assuming they have a letters page like most papers.

    I like what you wrote; more people should hear these sorts of points (especially thing like unskippable "FBI warnings, commercials, etc").

  149. Smelling another Emperor's New Clothes product by Anonymous Coward · · Score: 0

    They cannot use any new encyption methods as it needs to be playable in all current dvd players and pcs.

    Frankly, I'm smelling another Emperor's New Clothes product here... My guess is that this "Ripguard" either doesn't actually work as advertised, or only works with a carefully-selected subset of ripping software out there. (The fact that MV claims it's proven effective doesn't, by itself, mean anything, without knowing which version(s) of what software(s) it was tested against.) Nonetheless, it's a great little scam for them to run: they'll make a ton of money selling a half-baked solution to a desperate and paranoid industry, and then when the system is broken in six months (assuming it ever worked at all) they'll just blame those "eeeeeeevil hackers" and roll out the next half-baked solution which, of course, their now-even-more desperate and paranoid customers will lap up hoping that "well, maybe this magic bullet will actually work."

  150. Why libraries work by Simonetta · · Score: 1

    Libraries are often the largest buyers of an individual book.

    Say a new author writes an incredible first novel. A publisher puts $40,000 into an author's advance, some promotional ads in New York Review of Books and other magazines, and the printing costs of 5,000 hardback copies.

    And they sell 500 copies in the first six months of release. They have to store all the other copies, or pulp them.

    Or they send several copies to influential library societies. These librarians read the book and write positive recommendations in the library journals.

    A thousand libraries throughout the country buy one to five copies each. Thousands of people read the book "for free" through the library and recommend it to their friends. Word of mouth promotion builds and the author's next book has an advance printing of 50,000 copies and a thousand libraries buy five copies each (at full price).

    Libraries and book publishers have a symbiotic relationship that each understands and appreciates. Hollywood has nothing that compares to this long and trusted relationship between publishers and libraries. And never will.

  151. Easy by Quiet_Desperation · · Score: 1
    With piracy resulting in only 4% loss, why are the studios making such a big deal?

    Because 4% is still a billion dollars. If you could turn another billion in profit with a software install costing in the thousands, they'd erect an obelisk to you at any corporation in the world. ;-)

    Where they go wrong is assuming that I- er, that pirates will buy discs they can't copy. Heck, the only reason I- er, that someone I know copies is so they can keep the turnaround rate on the Netflix rentals high if they fall behind on watching stuff.

  152. Minor nit.... by Anonymous Coward · · Score: 0

    > the studios will be paying Macrovision a fee to use their new copy protection stuff on every disk.

    s/the studios will be paying/the studios passing the cost onto you and my for paying/

    ps. the last 12 pack I bought had 11.5 ox. bottles, os it's only half a bottle....

  153. Re:PR0N, people. Don't forget the PR0N industry. by Cid+Highwind · · Score: 1

    The question now becomes "will the PR0N guys buy this?

    Probably not. Most porn DVD publishers don't even bother with CSS encryption or region codes. In fact, they don't seem to worry about piracy at all and yet they're still making money. Hollywood should take a lesson...

    --
    0 1 - just my two bits
  154. Like I'm really worried... by gillbates · · Score: 5, Insightful

    Um, how exactly is this going to affect those who already don't pay for movies?

    So Macrovision puts more copy protection on a DVD:

    • Consumers who bought legitimate copies can no longer make backups of their DVDs.
    • Downloaders don't care - they didn't pay for their movies before, and they're not going to pay now.
    • Pirates don't care - they're using bulk DVD copiers which do a bitwise copy, including the Macrovision protection. I'm sure both the studios and pirates are glad that pirated DVDs won't be copyable either.

    So basically, when it comes down to it, Macrovision affects only those who get their movies through legitimate means. It won't have any effect on those already breaking the law, and it will only further reduce any incentive of using the DVD format.

    Why do I watch downloaded movies? Why don't I buy many DVD's? Because DVD copy prevention sucks. It's that simple - I don't feel like buying something from an organization that regards me as somehow criminal because I have an interest in their product.

    --
    The society for a thought-free internet welcomes you.
  155. amen! by bluGill · · Score: 1

    Exactly, turn them in. They are the ones who hurt everyone. A few arrests like this would do some good, and might even get pressure off the net for a short time.

    1. Re:amen! by Anonymous Coward · · Score: 0

      You are an asshole.

  156. Is this thought provoking? by mattspammail · · Score: 1

    So am I alone in wondering if the ability to either copy or download a movie has increased the overall number of viewers for some/many movies?

    I have not partaken of downloading or pirating or anything, but if I did, it might be to watch something I wouldn't ordinarily watch.

    Kind of like what's on TV. I definitely wouldn't pay to see it, but if it's on while I'm bored, why not watch this 70's flick that is on SpikeTV?

    --
    Now accepting PayPal donations!
  157. I thought they had macrovision on DVDs by Recovery1 · · Score: 1

    About a few months ago I remember I rented an older DVD in the video store and just after the FBI warning there was the Macrovision logo. It caught my eye because I didn't expect it. I sort of assumed they already had protection on the DVDs. So if this isn't true then why did they have the macrovision logo on a DVD? Can anyone explain this one to me?

    (damn, wish I could remember the name of the DVD.)

    1. Re:I thought they had macrovision on DVDs by t_allardyce · · Score: 1

      What you probably had was Macrovisions analog protection system - AFAIK, all DVD Players are fitted with Macrovisions system which does some trickery with the analog output of the DVD player (modulation or something) which fools the automatic gain controls in most video recorders but doesn't otherwise show up on TV. The clever bit I believe is that in order for this protection system to be activated, the actual DVD must contain a flag, so that Macrovision can scam COUGH charge each film maker royalties for using the system with their disk. This is monopoly at work because Macrovision probably also collects royalties from whoever manufactures DVD players, even though the DVD 'authorities' probably mandate the inclusion of the Macrovision circuit. As usual, this protection can get in the way of legitimate users, people with old TVs for example often have to plug their DVD player into their video machine which plugs into their TV, which then won't play the DVD properly. Of course it can be defeated - most video capture cards are too smart for it, simple filtering devices can be bought or made or signal modulators can be used, and more professional machines can get around it.

      --
      This comment does not represent the views or opinions of the user.
    2. Re:I thought they had macrovision on DVDs by Recovery1 · · Score: 1

      interesting. Thank you.

  158. Until SDMI by wild_berry · · Score: 2, Insightful

    I think I will try to avoid anything connected by SDMI - the secure digital multimedia interface - which is DVI with extra DRM connections.

    This will contravene the assumed rights of 'Fair Use', but may end up accepted by the masses.

  159. If you can play it... by smackjer · · Score: 1

    If you can play it, you can copy it. Why won't they just give up already?

    --

    This is my sig. There are many like it, but this one is mine.
  160. Question by sharkey · · Score: 1

    Do I need to add a SHIFT key to my DVD player, or do I just need a Sharpie?

    --

    --
    "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  161. RipGuard workaround HOW-TO by Anonymous Coward · · Score: 0

    RipGuard just puts a filesystem with bogus data structures on the disc intended to cause any OS that mounts and accesses the data thru the filesystem trouble.

    You can still copy an image of the disc and burn that image to something else or extract all of the dvd stuff using dvd player libraries that read the disc as an image rather than using the fs.

  162. Same Old Shinola by steveoc · · Score: 0, Redundant

    The DVD at some point puts out a stream of video and audio that goes to the display device.

    Simply plug that into a Video/Audio input on the computer - and you can copy the darn thing, regardless of copy protection.

    The only copy protection scheme for DVD's that is ever going to work is to overwrite the data with random noise - making the thing totally unviewable on a TV set.

    Ill place bets that THEY will eventually dream this up as being 'a great step forward' one day soon.

    1. Re:Same Old Shinola by yeremein · · Score: 1

      The DVD at some point puts out a stream of video and audio that goes to the display device.

      Simply plug that into a Video/Audio input on the computer - and you can copy the darn thing, regardless of copy protection.


      Macrovision has that covered pretty well, actually. They not only corrupt the signal in a calculated attempt to throw off an analog recorder's timing and AGC circuits, but they also throw in a watermark that nearly all digital recorders sold today will detect and refuse to record.

  163. Important question: why is it OK to copy? by GunFodder · · Score: 4, Interesting

    I think the basic reason is that people don't agree on the value of a copy. They know that the "owner" of the copyright can produce copies that cost a small fraction of the advertised price. Why would anyone want to pay $18 for a CD when you know it only costs a few dollars to produce it?

    The basic problem is that the whole pricing model for products based on IP is out of whack.

    Supply and demand works fine for commodities and raw materials. Competition keeps prices near the actual costs of production. But IP based products don't have consistent costs of production, so there is no solid basis for a given price.

    Software is the best example; generally all of the costs are R & D and support. There is virtually no cost per unit produced. Most software developers just make up a price that seems to work for marketing purposes. Buying a shrink-wrapped box at a fixed cost is an insane price model since it doesn't account for the costs of production in any way. If not enough copies are sold the company folds and no one can get support. If too many copies are sold then the company earns obscene profits, which is fine for the employees but not very efficient for everyone else.

    The CPU market is a less direct example with some bizarre pricing anomalies. Intel has marketed CPUs for years with no connection between production costs and prices. They have sold CPUs with functionality diked off on the die. This would be like selling a car with a V8 engine, only 4 of the cylinders have been permanently disabled.

    Intel also rates each CPU they sell for a particular speed and then locks that CPU so that it cannot easily run faster. If their yields at high speeds are good but there is demand for slower CPUs then they will lock CPUs at that slower speed even though they are capable of running faster. This would be like buying a car with an engine that could run at 200 HP, but the engine has been permanently modified to only produce 150 HP. And this modification has been made because the manufacturer can't find enough people to pay extra for 50 more HP.

    I think there is something wrong when producers sell products that are less functional for marketing reasons rather than production costs. If the fully functional product costs the same to make then it should cost the same to buy. Whoever comes up with a business model that accounts for this is going to be very rich.

    1. Re:Important question: why is it OK to copy? by Marillion · · Score: 2, Informative
      The basic problem is that the whole pricing model for products based on IP is out of whack.

      Pricing Models have been out of whack for a long time. As Robert Cross points out in his book Revenue Management, the only relationship between price and manufacturing is that no company can sustain selling something for more than it costs. Companies price their products as high as their market research says they can. Why does Microsoft raise their prices? Because research shows people will still buy it at that price.

      I completely agree the parent articles idea that the expendature side of IP based production (Software, Pharmacuticals, Music, Literature) is highly disconnected from the revenue side. The more volatility exists on the revenue side, the greater the tempation for the pricing people to err on higher prices.

      --
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    2. Re:Important question: why is it OK to copy? by Yartrebo · · Score: 1

      It's because we live under capitalism and not communism. Under capitalism, what matters is different for each entity, and it is to maximise it's profit, regardless of the means or the costs to other entities.

      The maxim that you should produce as good a product as possible for a given amount of resources applies only under communism. The discrepency is particularly visible under monopoly and monopolistic competition.

    3. Re:Important question: why is it OK to copy? by vranash · · Score: 1

      Just FYI it was mentioned by someone in a slashdot article years ago but there was some motor in an audi or a saab or something that was in two different models of car by two different car companies (same engine, diff cars) which had like a 20-50 hp difference that was entirely ECU tuned.

      So what you're saying *DOES* happen, even in the automobile world.

  164. THE DVD COPY PRotection by Anonymous Coward · · Score: 0

    If only the Movie Industry were to reduce the price of a DVD for sale to a reasonable value. The cost of stamping a DVD and distributing it in an store is less than $3 for each DVD, yet to try and sell the DVD for $10 plus gives the Pirates the opportunity and the buyers the value they are looking for. There wont be a market for the Pirated DVD's if the price for the Originals were kept reasonable. Unlike the Music Industry, the download of full length DVD still is not as easy or possible to accomplish in the same amount of time it takes to download music. The Movie Industry knows this and is as in the past has always been very slow to adopt any new technologies or business processess. If the piracy issue were to affect say a Boeing or General Electric with their plans for the 7E7 Airplane or a GE Engine design being sold on the internet for a few bucks, there shall be a huge cry for blood from Corporate America, since it is Music/Movies it still is not a big deal to most in the Corporate world. Even for the Movie Industry they still are raking in profits and hence they are not truly bothered to find a different way to deal with the issue at hand.

  165. On second thoughts by steveoc · · Score: 1

    Maybe Macrovision & friends are well aware that anything they come up with will be easily overcome by some simple hacks in short time.

    In which case, they just have to come up with yet another half-assed copy protection scheme, and know full well that the PHB's at the movie studios will reach for their cheque books one more time.

    What a brilliant market - selling stuff that will never work, knowing full well that you can sell a new improved version of something that still wont ever work all over again a few months down the track.

    Macrovision might be a lot cleverer than we give them credit for.

  166. How RipGuard probably works... by yeremein · · Score: 5, Insightful

    Macrovision is not the first company to come up with additional copy protection (read: corruption) of DVDs. Some other companies have done so, and it typically involves putting unreadable sectors on the disk. Really, really unreadable areas, that make DVD-ROM drives churn for awhile before failing to read. The menu VM code skips over the unreadable sections, so the disc can be watched just fine in a DVD player or software player. But ripping software, which attempts to copy the entire disc, runs into the unreadable spots and grinds to a halt.

    Ripping programs such as AnyDVD and DVD Decrypter are already starting to work around this type of protection. It probably won't be long before they'll analyze the menu VM code and only copy sections of the disc that a set-top player could read, rendering this protection effectively useless. Or, looking from Macrovision's perspective, ripening the market for RipLock 2.0.

    After all, Macrovision is not in the business of preventing copying. They're in the business of selling copy-restriction technology to **AA fatheads who think they will improve their sales by crippling their products.

    1. Re:How RipGuard probably works... by silicon+not+in+the+v · · Score: 1

      So do the **AA have a recurring subscription with Macrovision?

      **AA retrieving their mail

      **AA: "Oh look! It's my new Titanium Ultra Lock-Down No-Rip Supreme(TM) from Macrovision(R)!"

      Neighbor kid: "Oh, hi Mr. **AA. Hey, did you hear about that new copy protection format from Macrovision? I finished up my homework early and had a half hour before dinner time so I wrote up a crack for it."

      **AA: "Grrr."

      --
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    2. Re:How RipGuard probably works... by star_gazer09 · · Score: 1

      Just my two cents. I'd say off the top of my head that a good place to start is the difference in specifications between a consumer DVD reader and a consumer DVD recorder. Their standard approach used to be to identify where the consumer readers were more robust than the hardware that is used to write the media, and then exploit those differences.

      For instance, say, for the sake of argument if a TV used for playback was more forgiving of a key portion of the signal that has been made artificially weaker than required by the recording side of a consumer VHS deck, the tape would theoretically play back, but the signal would be garbled when recorded. Assuming of course, your TV could handle the weaker signal.

      This approach has been used to exploit the differences in the specifications between an audio CD player in a music deck, and the CDROM drive in a computer. Trouble is, music manufacturers started using parts built for computers because they were cheaper, and voila, the music deck is hosed.

      After all, Macrovision is not in the business of preventing copying. They're in the business of selling copy-restriction technology to **AA fatheads who think they will improve their sales by crippling their products.

      Absolutely. If they made the perfect copy protections scheme, they'd have to look for something else to do.

      FWIW, the only thing more annoying than dealing with Macrovision's products is working for them. Believe me, I know. (It wasn't by choice, my company was aquired. And gutted.) Oh, and it's also annoying when your friends find out you work for MV, and start complaing about copy protection.

  167. Re: analog / digital by Anonymous Coward · · Score: 0

    Analog / digital DOES matter now that the DMCA is on the books. Or did you forget about that part?

  168. Thwarts 97% of software by SleepyHappyDoc · · Score: 1

    Won't this just make that 97% obsolete, and open up the market for the 3% that still work? There's more people writing and contributing to code to break these things then they could ever pay to create them. It's no different than when RCE was brought about. People will find another way around and use it. 97% effective might as well be zero, when it comes to this kind of use.

    --
    Stasis is death. Embrace change.
  169. That's not well thought out by Anonymous Coward · · Score: 0

    1) Who would you turn them in "to"? I would pay money to see you call the local police to "turn them in"

    2) why would the MPAA stop their pressure on the net because they caught Jose selling a few dozen pirated DVDs a laundry by the trailer park?

    I think you really need to think through what you're saying.

    1. Re:That's not well thought out by Anonymous Coward · · Score: 0

      If the MPAA et al is more than willing to sue dead grandmothers and minors, they'll be tripping over themselves to go after these assholes.

      As for who to report them too, here's a start:
      http://www.mpaa.org/anti-piracy/contact/
      http://www.riaa.com/issues/piracy/report.asp

      Maybe it's *you* who needs to think through what you're saying.

    2. Re:That's not well thought out by Anonymous Coward · · Score: 0

      GO ahead and try it.

      Some of us actually know what we're talking about.

      Try it and see what happens.

      Please tape it though, I could use a good laugh.

  170. Its not about % $ lost by nurb432 · · Score: 1

    Its about control of the consumer.. The money is a by-product of that control.

    I am sure their numbers are inflated anyway, but that isht my point.

    Personally, i dont care how much protection they build in. I no longer contribte to either the music or movie industries. They can all take a flying leap.

    --
    ---- Booth was a patriot ----
  171. Who?? by Dunbal · · Score: 2, Insightful

    Ohhh macrovision. Ahhh, yes. The wonderful people who prevent me from watching DVD's on my TV using my computer as a DVD player. Well, they did anyway, until I found some tools. It took me what, 2 hours? Now I've never made a "high quality videotape copy" which is what they claim Macrovision prevents. I guess I'm a pirate though, since I circumvent their protection. Perhaps I am in the 3%? Gee, it's great to know that I am costing Hollywood billions...

    It's also great to know that this new scheme will also be cracked very quickly. Oh I love this game so much. But hey, this is from the industry that provides DVD player software that turns your volume down while you use it and offers to SELL you the ability to hear movies at full volume as an add on...

    --
    Seven puppies were harmed during the making of this post.
  172. How they're probably doing it. by Greslin · · Score: 2, Interesting

    Just thought I'd drop this into the discussion since no one else seemed to be doing it.

    DVD tech basically boils down to a symbolic interpretive code that lets a content producer create programs that a standard DVD player can read. It's not just the MPEG4 data streams; there's this whole architecture that the designer can use to create nifty menus and DVD options and stuff like that. The code is limited and there's some question over whether the whole rig is Turing Complete (I think that's the term - it's been awhile), but the basis of DVD playback is via interpretative program code rather than straight decrypt and playback.

    Just about the only way I could see that an aftermarket protection scheme could work is if they reencrypt with a new formula and then use that code architecture to create a wrapper around the CSS decrypt step. In theory, those DVDs would play back on any CSS-licensed player that accesses the title tracks through the menu code.. but any player that attempts to access the title tracks directly would be stopped by the new encryption scheme.

    It wouldn't be long before someone broke the scheme, because that code *still* has to be read in order to be executed on software players, but the promise is enough to give a corporate-think exec a warm fuzzy. Ultimately the only way it'd stick would be to figure out how to exclude software players, but I imagine that'd do some damage to playability on hardware players as well.

    I'm just saying this stuff from memory; it'd been a few years since I was really well-read on the subject. Maybe there's someone else here who'd be so kind as to clarify the details.

  173. List of problematic discs by yeremein · · Score: 1

    There is a list of problematic discs here: http://forum.digital-digest.com/showthread.php?thr eadid=46190

    These use a scheme called ARccOS from Sony. I don't know how similar it is to Macrovision's technology, but I am comfortable speculating that both will cause problems on a few DVD players and drive up disc return rates, and neither will be effective against piracy. I wouldn't be surprised if some folks will have to use a ripping program that circumvents the corruption du jour just to play it on their set top DVD players...

  174. Billions of DVDs already exist by layyze · · Score: 1

    What is the point, they are too late!

    Billions of DVDs of thousands of different movie titles already exist throughout the world. Anyone with a DVD drive can still get one of the discs that already exist and make a copy of it or rip it on their home PC.
    Sure, it may affect new releases in a year or two, but with so many back titles already out there without this new copy protection it won't be preventing a whole lot of piracy.

    --
    -dr. layyze f. tooth PhD
  175. Thanks, Macrovision! by Tab+is+on+Slashdot · · Score: 1

    The RipGuard technology would defeat the most popular of the ripping programs, Macrovision's Gervin said, by tinkering with the format of DVDs to make it impossible to extract data quickly from the discs.

    So much for fast forward.

    1. Re:Thanks, Macrovision! by Lehk228 · · Score: 1

      ok so i will set up for an on-the-fly encode which runs at much less than 1x realtime anyways and have no noticible change in speeds.

      --
      Snowden and Manning are heroes.
  176. the ultimate copy (?) by N3wsByt3 · · Score: 1

    There is one thing I don't really understand. I mean, whatever encryption, whatever copy-safety, WHATEVER the RIAA/MPAA&co is going to come up with... ultimately, all those images and sound is going to get transformed from digital to analog, right?

    I mean, however you want to put it, when it comes down to it, our eyes have to see it, and our ears have to hear it; hence, the output MUST be analog. At that moment, you can copy it, regardless of the measures taken. So why didn't anyone invent such a tool? Don't try to avoid or break the protection, just let it come through, as it would normally, then capture it the moment it gets analoge and - if you want - revert it to digital again.

    Now, you will have some minimal loss by the transition, but really, with the right tool this should be hardly noticable. And I know you have some analog protection too ('false signals') but those only work because the signalcapture is not done passively enough. Make a vidcard that capture it in a passive way, like our eyes/ears do it, and *whatever* the RIAA/MPAA&co come up with, will be futile.

    --
    --- "To pee or not to pee, that is the question." ---
  177. Mod parent up by Anonymous Coward · · Score: 0

    As he said, it's already been done! :-)

  178. The remaining 3%... by Anonymous Coward · · Score: 0

    ...will post torrents, so what diff does it make?

    Burn Baby, Burn

  179. You have made a common mistake. by raehl · · Score: 1

    We have the right to make backups of our owned discs and put them into a format that is portable.

    Your mistake is that you're confusing the RIGHT to do so with the ABILITY to do so.

    For example, I have the right to buy a $10,000 supa-large flat-screen TV. But no one is obligated to provide the TV to me.

    You do indeed have the right to copy media for backup purposes, but you have no right to buying that media in a form that allows easy copying. Are book publishers OBLIGATED to send you their books on CD ebcause paper books are hard to copy? Of course not. If you don't like the means of distribution, then don't buy your movies on that media.

  180. Macrovision preventing screen captures? by Anonymous Coward · · Score: 0

    I have a question.

    When I pause a copy protected DVD (flag on) on my PC, it is always fuzzy. I would like to make a screen capture to set it as my background, but I cannot get a non fuzzy picture.

    Non protected DVD's are fine.

    So are they phasing the images from frame to frame so that no single frame produces a good still, but still produces a good moving picture?

  181. Re:Slight OT: What will replace DVDShrink? by drinkypoo · · Score: 1
    DVD2One does all of the transcoding stuff, can strip down to movie only, and you can pick which audio tracks and subtitles you want to retain as well. In short, it's the stuff in the middle of DVDShrink. It's about the same speed, and about the same quality. It fits on a floppy :)

    DVD Decrypter handles the RCE region protection stuff, so that's the full front end, but I'm sure you knew that already.

    And of course, to burn a DVD in Nero, all you have to do is drag the transcoded vobs and the ifos into the VIDEO_TS folder of a DVD-Video, rename it, and click burn. So it's approximately half again more work than DVDShrink, which is basically no work at all :)

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  182. Scripted playback by HTH+NE1 · · Score: 2, Interesting

    It's possible to create a DVD that plays portions of tracks based on a script. This is often how they manage to have two or three versions of the same movie on a single disk: they branch the video either to play the restored scenes or to skip them. There's usually a performance hit, but they may have worked out a way to minimize it. They may be being extra clever by encoding chapter numbers out of order so a player following the script will play smoothly but a rip of the track will get the chapters out of order.

    Other ways to make the ripping task more difficult is to use the multi-angle features to put parts of the movie on different angles and script it to switch between them at the appropriate times. Such tricks could be performed for audio tracks as well.

    This doesn't defeat rippers that seek a duplicate copy; it is more to defeat people who selectively rip then transcode (to other codecs or a different bitrate to fit on one layer), not bothering to pull unwanted data from the disc. It will hurt those that want to quickly distribute multiple copies for profit and are confident in their ripping to not bother with a quality assurance-playback that it was ripped successfully. They'll get bit and lose black-marketshare.

    The players are supposed to support such scripting, so it should work even for software players, as long as you play the disc as it was encoded and not transcoding.

    And I'll say this: if this turns out to be what they're doing, and they've patented it instead of keeping it as a trade secret, I'd say their patent fails the obviousness test and should not have been granted.

    --
    Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
    1. Re:Scripted playback by drinkypoo · · Score: 2, Interesting

      They've definitely been making movies like that for some time. I believe the Cowboy Bebop DVDs are encoded in that fashion; I tried to rip them to SVCD once because my laptop was great at SVCD but pisspoor at DVD playback, and I couldn't get a good rip from them with anything. Now, I have a laptop that can play DVDs, so I haven't checked to see if a newer version of DVD2SVCD might figure it out.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  183. What? Yes... sorta... by Otto · · Score: 1

    Wrong. Check out the law . The act of circumvention is illegal (1)(a). (IIRC there was a short period when the tools were illegal, but not yet circumvention. This period has passed.)

    Check it out yourself:
    US Code Title 17 Section 1201(c)(1): Nothing in this section shall affect rights, remedies, limitations, or defenses to copyright infringement, including fair use, under this title.

    While copyright infringment is indeed illegal, and bypassing a technological measure to facilitate infringment is indeed illegal, fair use is explictly stated to be a valid defense for copyright infringement.

    However, distributing tools to facilitate such infringement is not infringement itself, and therefore Fair Use is not a valid defense to that. That's the catch-22 of the DMCA. They can't get you for committing infringement for fair use purposes, but they can get you for distributing tools to help others for their own fair use purposes.

    --
    - Give a man a fire and he's warm for a day, but set him on fire and he's warm for the rest of his life.
    1. Re:What? Yes... sorta... by Anonymous Coward · · Score: 0

      However, distributing tools to facilitate such infringement is not infringement itself, and therefore Fair Use is not a valid defense to that. That's the catch-22 of the DMCA. They can't get you for committing infringement for fair use purposes, but they can get you for distributing tools to help others for their own fair use purposes.

      Yes, but researchers in the computer security field and cryptographers have free reign to tear the scheme to shreds and publish their results so long as they notify the copyright holder. I think a notification along the lines of "Ha, ha!" would be appropriate.

  184. Rip, Return, Refund. by Burning+Plastic · · Score: 1

    Or at least credit. Just take the DVD back to Wal-mart or wherever you bought it and say that you want a refund, not a replacement. If they refuse, ask for a credit. Just say that the disk is damaged/broken or similar and they WILL allow the refund.

    I've done this on quite a few occasions with no problem. As long as you insist for long enough they will give in.

    Just be nice when you're talking to them it and it'll go fine.

    Social Engineering can bypass these issues (even if you have to go up a level or two).

    --
    [All Your Fish Are Belong To Us]
  185. Restraint of Trade! by ackthpt · · Score: 1
    It's interesting that you would say this as I just took a 4% paycut at work, does that mean I can copy my DVD's now?

    It means you can afford 4% less of them. If I were you I'd get the MPAA all over your employers case as they're interfering with DVD profits!

    --

    A feeling of having made the same mistake before: Deja Foobar
  186. I also call baloney by Scudsucker · · Score: 1

    Comon dude, this is fucking Wal-Mart. The corporation that recently closed an entire store rather than have it unionized. The "the studios make us do it" is just an excuse for them, as they could be just as ruthless to the movie studios. Wal-Mart could stomp on this in a second if they wanted to, if only because one of their suppliers tried to dictate terms to Wal-Mart, rather than the other way around.

    1. Re:I also call baloney by Anonymous Coward · · Score: 0
      • Comon dude, this is fucking Wal-Mart. The corporation that recently closed an entire store rather than have it unionized. The "the studios make us do it" is just an excuse for them, as they could be just as ruthless to the movie studios. Wal-Mart could stomp on this in a second if they wanted to, if only because one of their suppliers tried to dictate terms to Wal-Mart, rather than the other way around.

      I'll respond to this one since the grandparent seems to have decided not to, but I'm doing it anonymously. I'm getting awfully close to telling stuff that Wal-mart might consider confidential. Even though I don't work for them anymore, I still don't trust them, they're fucking jerks.

      That's apples and oranges you're comparing. For Wal-mart to close one store, out of thousands, is a drop in the bucket.

      Here's the problem, Wal-mart can't just say "obey our terms or we'll stop selling DVDs" and the studios know it. Even if Wal-mart tries it, the studios will just call their bluff. Wal-mart's more than willing to lose money on DVD sales, they do it on pretty much every new release. (While they do not have "sales" per se, stores are expected to watch competitor's ads and put key items on an in-store ad for at least a few pennies cheaper than the lowest advertised price. The advertised prices on new releases are a good $2-$4 UNDER what the DVDs cost Wal-mart. I know this for a fact because Wal-mart is very keen on making sure employees know about markup and profit and when you work with the handheld scanners making labels/signs/etc. it will show you Wal-mart's cost, the current price and the total markup (even if it's negative). I worked in Electronics at the local Wal-mart for over a year.) Wal-mart considers DVDs a draw, that's why they'll put them in the store entranceway paths (very rarely does a retailer pay to have a display there, store management does it to boost sales, even though they're losing money on each copy), and on "Action Alley" (the large aisles where there are displays every 4-6 feet). It works quite well too. People will come in for "Hit Movie of the Week" and generally pick up another movie or two that aren't on sale. It's not uncommon for people to buy a DVD player of VCR so they can buy and watch that hit movie. Of course you try to sell them cables too (there's almost no markup on hardware, but cables have a huge markup).

      For most things, yes, Wal-mart will just tell the supplier to go to hell, they've done it many times. The thing is you cannot replace a movie like, let's say Finding Nemo. If Wal-mart tells Disney to go to hell and stops selling their movies, then there is not a replacement for Finding Nemo. Customers will complain (a lot), and go to other retailers. While there, they'll buy the other stuff they normally bought at Wal-mart. Wal-mart knows this. Movies aren't like toothpaste, if Wal-mart stops selling Colgate most people would just shrug and buy Crest or the store brand. For the movie they want they will go to another store readily to buy it.

      Incidentally, as a bit of proof, Wal-mart did push for the $5.88 DVDs. The studios resisted, only a few signed on initially, the others didn't want to participate. Since this was a bit of a trial for Wal-mart too (they really weren't sure if they'd sell well or not) they just went ahead with the studio's movies that would go along. After selling over 1 million in the first weekend after they introduced them the other studios realized they HAD to sign on or lose out to their competitors. In fact Wal-mart didn't go back to them and say "look we sold all these, you want to sign up now?" the studios called up Wal-mart after report of the huge success of them and said "we want to participate too!" (Retail-specific magazines carried articles on the success of it, I'm not sure if anything mainstream did, but I'm sure that the studios pay attention to the retail magazine articles that talk about their stuf.) That's the only reason it spread. Even though Wal-mart had this

    2. Re:I also call baloney by Scudsucker · · Score: 1
      I still think Wal-Mart could stomp on this if they really, really wanted to, collusion or no collusion. They could just appeal to the finanical sense, or failing that, greed, of the studios. Wal-Mart could call up Sony, and say:
      • "Hey Sony! Disney is being a dick about this new policy. We know you were thinking about it too, but if you drop it, we'll give you all of Disney's old shelving space, free prominent placement and advertizing, and pay you 5% more per movie for the next 6 months."
      • Then Wal-Mart calls Disney and says, "You make 20% of your retail profits from us. How would you like to lose that 20% profit over having to take back only 1,000 DVD's a year?"

      My figures are of course made up, but I would think Disney would "buckle like a belt", and so would Vivendi and Time Warner, respectivly. But as you say, Wal-Mart benefits from this policy as well, so fat chance of this happening.

      The only thing that's going to put a stop to this is public outcry and (hopefully) some nice class action lawsuits.

      That and maybe states attorney generals, depending on how consumer-friendly they are and what the laws of the state are.
  187. Exactly right... by Dr.Dubious+DDQ · · Score: 1
    And you know what, I shouldn't even have to justify _why_ I make a copy of my movie[...]

    That is exactly correct, in my opinion - the whole problem has never BEEN "copying". It's distribution that is the issue. There is no reason whatsoever that you, or I, or anyone else should be prohibited from making as many copies of our legally-purchased material as we want. It's if and when those copies are distributed to people who haven't paid for the original that reasonable legal restrictions come into play.

    As you (and most other sensible people) have been pointing out, the whole conflation of "copying" with "distribution" by distributing companies is simply a ploy for control to squeeze more money out of people. Somebody ought to update "copyright" law to strike all mention of the word "copying" and replace it with "distribution", and I suspect a lot of the unreasonable legal restrictions currently derived from copyright law would go away...

  188. How would you like a 4% pay cut? by Anonymous Coward · · Score: 0

    "With piracy resulting in only 4% loss, why are the studios making such a big deal?"

    ok. I'll cut your paycheck by 4% and see how you react.

  189. The kids are all right by plinius · · Score: 1



    They will overcome this just like they did CSS.

    The Rebels are united against the Empire.

  190. They'll never learn. by Anonymous Coward · · Score: 0

    If you can play back the content of any physical media, you can copy it and re-record it to any format you want.

    The only barrier is energy and that barrier is constantly being shrunk.

    Example:
    I bought some songs through the iTunes music store. They come with DRM. I wanted to include one of them in a home video I was editing as background music. It wouldn't let me. DRM. So I burned the song to CD and then ripped it back as an MP3.

    I'm now a criminal, of course, according to the DMCA, but I just wanted to have friggen "Jungle Fever" as the background music for some some homemade pr0n. I tried to do it the legitimate way. I went on-line and BOUGHT the song. So I had to violate the DMCA to exercise my fair use rights.

    Totally. Utterly. Ghey.

  191. Words from a concerned parent... by natet · · Score: 1

    This kind of thing just pisses me off. I recently purchased a dvd burner for the sole purpose of backing up all our dvd's because I have 3 small children and they are destroying the movies we purchased for them. I want to make copies and hide the originals away. I am not a criminal. I don't share or download movies, but the MPAA and RIAA treat me as if I did.

    If they want to save thier revenue stream, cut actors and exec salaries. Those people are paid WAY too much anyway. Heck, the lowest paid employees in a movie crew make more than I do in a year.

    --
    IANAL... But I play one on /.
  192. Crying wolf by atomic_toaster · · Score: 1

    IMHO, it's not the people out there who are backing up their own purchased DVD's or even sharing them with their friends that costs the industry the most money. Swapping MP3's or ripped DVD's can be compared to tape-swapping and lending out of personal media in how it influences how many people will actually end up purchasing a legit copy.

    It's when the DVD's get copied and sold that they really cost the industry money -- why buy a movie for $15 when you can get what appears to be exactly the same thing for $3? If it's not legal in your country to pirate media, then you can always import media from countries where it is legal.

    It really won't help the legit media industry in the long run to trample over people's personal rights and freedoms -- that'll make people disagree with their statements on general principle, even if the industry might actually, at some time in the future, have a legitimate point to make. If they concentrated on stopping the sales of pirated media, then they could disable an industry that is taking away from their profits without stomping on people's personal rights. Then they might have a leg to stand on with a populace that is, by and large, fed up with their posessive, money-grabbing attitude. They've cried wolf one too many times about piracy impinging on their profits, and I know that I, at the very least, am willing to let them get eaten by the big bad wolf rather than listen to them whine one more time.

  193. Re: analog / digital by Alsee · · Score: 1

    I suggest you read the DMCA. The word "digital" may be in the title, but it does not establish any difference between digital copyrights and analog copyrights. Copyright is the same for analog and digital. In fact text is fundamentally a digital media. The copyright on text is not on the "analog" curves of the letters printed on a page, the copyright is in the fundamentally digital string of letters and punctuation.

    -

    --
    - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  194. Just wait until they try it here in Australia... by Skylark-101 · · Score: 1

    Once the ACCC (Australian Competition and Consumer Commission) finds that Aust Consumers can't play most of the new DVD's, they will move to stop this kind of copy protection. They have already made it legal for multi-region DVD players to be sold here. My new Sony DVD-HDD recorder was Multi-region out of the box, apparently it was opened once it hit Sony's Australian warehouse, modded on the floor by Uni students (paid by Sony to do the work), then shipped off to the stores.

    I have over 400 legal DVD's and If I ever buy a DVD I can't play, I'll be taking it back to the store asking for my money back, then I'll be writing a letter to the ACCC and Fair Trading.

    Which reminds me... I once had a problem with a X-Files DVD (disc 1 was actually disc 3 with the wrong screen printing) after ringing FOX they told me they couldn't do anything as I had bought it over a year ago. So I rang ACCC and Fair trading, wrote a letter to FOX, and to make a long story short, I ended up with a working copy (and they didn't just replace the one disc, they send me another box set!).

    But, I'm sure that this copy protection will be circumvented once they start using it.

  195. Re:Incompatibilities by GeekTW · · Score: 1

    I would say more than half of existing players would quit working. I record stuff on my set-top DVD-R recorder. Some brands of discs don't work in older players. I have 3 DVD players not including the recorder and computers. I've found only one player that can reliably (I use that term loosely) play the DVD-Rs. Aren't -R's the ones that are supposed to be the most compatible?

    I've even seen pressed discs have issues with older players. When the Star Wars trilogy came out on DVD, we saw artifacting and even locking up the player on more than one occassion. A few years ago, a guy at WorstBuy told a co-worker (who had a player that did Dolby decode) that the older players couldn't handle all of the newer features and encoding, so he bought a new player. Now a few years later, he's having problems with some artifacting. He's thinking about going out and buying another new player. I realize the players have greatly come down in price, but having to buy a player every few years seems a bit ludacris.

  196. I just need 3% of my copying programs to work by macslut · · Score: 1
    Let me get this straight. It thwarts 97% of the copying programs. I'm taking it that means I can continue to use 3% of my existing copying programs.

    Someone wake me up when I'm down to my last 1% of copying programs.

    This is exactly how this is going to play out...

    Macrovision will convince some studios to test market some DVDs with this new protection scam... I mean, "scheme". A handful of titles will come out, and people who object to this will buy the discs, rip them using any one of the remaining 3% of copying programs, and then return the disc as defective saying that it doesn't work in their player.

    Studios will see these titles still showing up on P2Ps and combined with the high return rate will consider the test a failure.

    Macrovision reminds me of the joke about two campers who come across a bear in the woods, and blah, blah, blah, the one guy says he doesn't have to out run the bear, just the other camper.

    Macrovision doesn't have to be as smart as the consumers, just smarter than the studios. They have a history of doing this *very well*.

  197. WHAT? You mean Wal-Mart has no control? by Anonymous Coward · · Score: 0

    And here I'm been told that suppliers have to roll over and play dead every time Wal-Mart says they want things done their way.

    Guess we won't be seeing those RFID tags after all!

  198. Solution ? by Phil246 · · Score: 1

    Right from what i can gather it 'protects' the disk by basically messing up the audio channel so a ripped version has a corrupted soundtrack.

    Now dvd players are supposed to correct for this in hardware yes?

    What exactly is stopping someone from emulating the audio chip corrector thing?

    this copy protection is at most a speedbump - its not sufficient on its own to prevent dvd ripping.

    1. Re:Solution ? by Phil246 · · Score: 1

      nope, ignore me. Im not awake yet. Misread theregister article on it and thought it was describing the dvd system when infact it was the cd system

  199. Re:Perceived Analog Hole by 0111+1110 · · Score: 1

    Laser discs don't have any copy protection that I am aware of. I can copy any of mine to S-VHS tape or to my hard drive for that matter, any time I want. Maybe some discs had some macrovision but not many. That was actually far more common on VHS.

    --
    Quite an experience to live in fear, isn't it? That's what it is to be a slave.
  200. Re: analog / digital by Anonymous Coward · · Score: 0

    I suggest you read the DMCA more carefully (assuming you've even read it in the first place). There are specific details about copying, copy-control, and circumvention. In particular you should note the section dealing with analog consumer devices -- they can no longer be sold in the U.S. unless they conform to the automatic gain control copy control. *However*, this restriction does not apply to so-called "professional" devices.

    So two things to note here. One, is that Hollywood and Congress were not targeting the big overseas pirate operations with the DMCA. They were targeting Joe Consumer. Two, is that they left open several loopholes, one of which is for professional analog recording equipment.

    And since we are in a discussion about Macromedia copy protection, the circumvention section of the DMCA supercedes the arguments about what copyright does or does not allow.

  201. Place your bids? by Anonymous Coward · · Score: 0

    Anyone care to bet how long its going to take before its broken? When will these people learn that investing time and money into such schemes is essentially like throwing money down the toilet?

  202. CAUSE PIRATING IS CHEAPER! by Anonymous Coward · · Score: 0


    netflix 5-at-a-time cost $30/month. With shipping and turn-around times, you can achieve an ideal throughput of 60 DVDs a month; realistically you can achieve about 45 a month. Cost of 100 pack of DVD+R's is about $50.

    $30/45 + $50/100 = $1.17 per DVD + about 1.5 hours of your time a month

    That's why you pirate.

    posted anonymously to prevent the pirates.

  203. Useful against dvd filesharing? by GreyLightning · · Score: 1

    It seems that the Macrovision encoding would greatly limit the number of new DVD rips shared on BitTorrent or other P2P networks. I assume that most of the DVD content on these networks is from individual users who rip DVDs they have access to and share them out. If you have to do all your ripping in real-time, only the more dedicated filesharers will bother. It just won't be as easy.

    So I see this new idea as primarily an attack on filesharing, which may not actually be hurting the industry, but we all know how much it scares them.

    Here in New York City, I see commercial DVD piracy on the streets every day. I pass three or four guys with DVDs spread out on the street selling for $5-10 each, and usually one guy walks by in the subway with discs. Every day. And a lot of these are titles that are just-released or about to be released in theatres. You know they're not legal. I've always wondered how these guys stay running because these street vendors probably don't have the knowledge or money to get access to the content themselves. I imagine there are guys out there printing and selling the whole product to the vendors at like $2 or $3 a disc. These guys are not going to be stopped by the new Macrovision protection, because they make a lot of money if they can just make a single master copy. And they don't even need a huge catalog, just the top 50 or so. The cases look remotely legitimate, but clearly not quite right.

    I think the sale of pirated clone DVDs is a lot worse. It's for-profit and can also occur on a huge scale. But I guess these guys are easier to track down and sue.

  204. New copy protection scheme? by chiph · · Score: 1

    They just set the evil bit.

    Chip H.

  205. What the?? by EmagGeek · · Score: 1

    > Macrovision claims that DVD copying results in $1 billion loss for studios out of $27.5 billion in sales. With piracy resulting in only 4% loss, why are the studios making such a big deal?

    Does the author have ANY clue just how much a billion dollars is? I dunno about the casual slashdotter, but that's a shitload of money to me, and certainly worth spending 20 or 30 million on a protection mechanism to try to get it back.

  206. I'll be buying less DVD's by Doppler00 · · Score: 1

    What good is a DVD if I can't encode it to play on a laptop (without an internal DVD drive) or a handheld computer?

    I love how they keep giving consumers less options on how to watch movies. At this point, I've almost completely given up buying any new DVD's or music. I'll just stick to webcast radio or go see a movie in the theature every once and awhile. It's just not worth $25 for a crippled movie disc.

  207. Re: analog / digital by Alsee · · Score: 1

    I suggest you read the DMCA more carefully (assuming you've even read it in the first place).

    Not only have I read it, I understand it better than you.

    There are specific details about copying, copy-control, and circumvention.

    I suggest YOU read them more carefully. That apply EQUALLY to digital and analog copyright. You said "Analog / digital DOES matter now that the DMCA is on the books" as I explained that is wrong. They apply EQUALLY to analog and digital. In case you are confused by that, there *are* analog encryption methods. Analog / digital does NOT matter.

    I expect DMCA circumvention clauses to eventually be struck down in court as unconstitutional. Note that that law has been on the books over 7 years and circumvention crime has never once been upheld in court. But doesn't matter. With the DMCA circumvention law analog / digital does not matter, and without DMCA circumvention law analog / digital does not matter.

    And since we are in a discussion about Macromedia copy protection, the circumvention section of the DMCA supercedes the arguments about what copyright does or does not allow

    Wrong again. Macrovision does not qualify under the anti-circumvention clauses. Anti-circumvention anly applies to access controls. It does NOT apply to copy controls. It is perfectly legal to walk over to your local radioshack and pick up an image stabilizer for a few bucks and make fair use copies.

    -

    --
    - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  208. copying TV show DVDs is fun and cool by VonKruel · · Score: 1

    What I like to do is rent TV shows DVDs, copy them to DVDR, and watch them when it's convenient. Since I don't have PVR anymore.. this will have to do now :) The thing is - I'm still only watching that TV show once, so I don't see how anyone is losing out here. Of course, I might want to loan those burnt discs out to a friend sometimes... even that is considered Fair Use in Canada IIRC.

    Isn't DRM supposed to help out here .. to allow legitimate copying, but prohibit illegitimate copying? At the present time, there is no widely available slick solution to this problem, and until one is available this tension between the rights of producers and consumers will obviously continue to exist. You can count on the rights holders (studios) to always want to tilt the scales in favour of _their_ rights, without much concern for your Fair Use rights.

    In the good old days, I had a DirecTV/TiVo setup (here in Canada, where it was considered a legally safe thing to have for a time). That was kick ass - but all good things must come to an end as you probably have heard.. The Canadian satellite TV providers (ExpressVu and StarChoice) offer PVR setups, but sadly they are ass, and aside from that, I just haven't been able to bring myself to buy Canadian TV. I need my HBOs... Until Canadian TV stops sucking (probably not anytime soon) I'll be watching TV shows on rented DVD only... which is not too bad actually.. except that I'm behind on the shows of course :)

  209. newsbreak: bisexuality not cool any longer by Anonymous Coward · · Score: 0

    the new ticket is incestuality, son

  210. U must be dum by Anonymous Coward · · Score: 0

    " Teach your child to read and give them books"

    Yes. 4 year olds could sit and read...uh...Godel Esher and Bach. The little bastards are so ungrateful...they require constant care.

    1. Re:U must be dum by Anonymous Coward · · Score: 0

      Perhaps you should try starting with the Little Golden Books and not call your children "little bastards".

  211. Dear Macrovision: by Legion303 · · Score: 1

    Which DVD copying software falls under the 3% not affected by your protection? Thanks in advance.

  212. Sure Sure, fragment them I dare yous. by bronney · · Score: 1

    Yeah sure, go fragment them like I care. I don't rip anything nowadays. Everything comes in neat in a VIDEO_TS folder thru the modem. For the original ripper though, I bet he has a dedicated computer to do it, make it rip double the realtime like it matters.

  213. monopolistic competition ?? by Squeamish+Ossifrage · · Score: 1

    Err, not really. All the capitalist economies which actually exist include things known as laws. A good portion of these exist to limit the means by which profit can be persued, and to address negative externalities (costs to uninvolved entities).

    The ideal of market capitalism is not that you "should produce as good a product as possible for a given amount resources" but rather that you *have to* because otherwise someone else will produce a better product for the same amount of resources, and then kick your ass.

    That's an ideal that's not always achieved in practice, but so's communism. The issue isn't about communism vs. capitalism, it's about ideal capitalism vs. the slightly thornier real thing.

  214. Well then... by Anonymous Coward · · Score: 0

    97% of existing DVD copying software eh? If it works then I'll bet the popularity of the other 3% skyrockets.

  215. DRMs work better than you think by Anonymous Coward · · Score: 0

    DRMs are meant to stop legit users (the masses who bought a legit DVD/CD/whatever) from making copies. There are enough clueless people out there who would just buy another DVD, because they don't know how to make a backup, if their original one is no longer working. This is partly the goal of DRM.

    The main goal is to force consumers to perpetually upgrade their disks, or formats, of the same content. Here's an example: If you owned legit VHS movies you bought in the 80s and 90s, you can't capture VHS signals through your ATI AIW cards because they have Macrovision in the cards and likely in the VHS movies. There are hacks for their drivers, if you know where to look, but DRM VHS might not work at all. However, non technical people tend to just give up when it won't work because it seems too complicated and time consuming. They'd rather just pay $20 or whatever for the same movie in a DVD format.

    Now, DVD is not going away yet, but it will. The next generation of format will behave the same way as the VHS to DVD example. It makes perfect sense to milk 96% of the paying consumers than to prevent 4% of the people who won't pay. I don't believe their numbers, but it's just convenient to illustrate.

    The more people buy into DRM, the more it'll spread. DRM doesn't hurt anyone but the clueless consumer, while benefiting the producers.

    As an exercise, what other benefits does DRM play in distribution control?

  216. Look for "UOP disabled" firmware. by Dr.+Manhattan · · Score: 1
    You obviously don't watch enough dvd's to have encountered the already common feature of disabling the navigation buttons during previews and commercials before the main feature starts.

    I'm so glad I picked a DVD player that had a modified firmware available for it. It disabled region coding and analog Macrovision. But the beautiful thing was disabling the 'UOP' (user operations) register. This is the spot in the DVD player where a DVD can request disabling things like fast-forward, next chaper, menu, etc.

    It feels amazingly good to be able to skip over all that crap with one touch of a button.

    --
    PHEM - party like it's 1997-2003!
  217. Re:Perceived Analog Hole by xtermin8 · · Score: 1

    Specifically I was thinking you could not physically "burn disks." I'm a little fuzzy about when Laserdisks came out vs Beta and VHS players. I also just cannot imagine at what point the entertainment industry operated with any immunity from piracy, and what "recover ground" to might refer too.

  218. Yet another easily-circumvented attempt... by atomic_toaster · · Score: 1

    ... to keep people from circulating copied media. Considering how much the industry pays to implement these so-called protection methods, they're taking the 4% loss and adding however much it costs to "thwart 97% of existing DVD copying software"... And then someone will write new software, which will happen in no time flat, and poof, an investment in this protection method goes out the window.

    I think that the money would be put to a much better purpose by taking the loss of actually allowing people to return opened media.

    Media, whether it be VHS, CD, DVD, software, audio, or video, is one of the few products out there that you can't return if you don't like it. Too many pieces of software/music/video do not live up to their hype, which makes the buyer wary of purchasing anything that they can't return. A lot of people, after trying out a program/album/movie through whatever means, will go out to buy/keep a legit copy. However, most people aren't going to pick up a piece of media that they haven't tried out if they know they can't return it if they don't like it. When you make it impossible to return things, you force people to evaluate their potential investments through other means -- tape-swapping, file-sharing, whatever. If you make the means of that investigation more difficult and/or illegal, there is a backlash of opinion toward the media industry, and now the average joe will to out of their way not to spend money on media! In so many ways, the media industry is just shooting itself in the foot, here.

    A lot of this could be avoided by just making it possible to return opened media. But, oh no, people might open the media, rip it, and then return the media for a full refund! So? There are enough copies out there of just about any media you could name circulated online that if someone really didn't want to pay for a piece of media in the first place, they wouldn't have to. Or, God forbid, they borrow a legit copy of something from work or from a friend, and then use/watch/listen to that.

    What it boils down to is that people who are going to use illegitimate sources of media will do so whether you make it difficult/illegal or not. What the industry is doing right now is alienating their supporters through their business practices. Doesn't that account for more than a 4% loss?

  219. Software Pricing - in my anecdotage by SeanDuggan · · Score: 1

    I distribute software for a government agency. Because all costs are either handled by the government itself (internal distribution) or through a fund set up between the two governments (foreign sales), I generally don't have to deal with the cost of software. We develop it for these people we're giving it to, so development costs and production costs are essentially covered by our budget. That is, until we get the oddball sale that's not sponsered by any government, but is within our purview. One piece of software, we were told to estimate its value and report it. Thing is, the people asking us had no idea whether they were asking for the cost of development or the cost of duplicating the CD (I suspect the person in question was filling out a field on his forms that simply asked for a per-CD cost). At that, we weren't sure how to price the cost of development, as it had been a flat value when created, evenly distributed among the labs signed up under us. We had no way of gauging the price for a new requester. In the end, we explained the situation, said that it was likely the price of duplication and mailing they were needing, but gave them the other figure (which we wound up getting by dividing the total price of development by the number of people on ID for the software) and explained what it was, just in case. Last I heard, they'd submitted the average of the two numbers. Go figure.

    --
    This sig has absolutely no significance and serves only to take up screen space and waste the time of the reader.
  220. Narrowing the gap between explanation and tools by tepples · · Score: 1

    The difference is that tools are a circumvention device, but an explanation is not. The court has held that source code qualifies as a device, even though it is also speech, I am sorry to say.

    Then what about an explanation that is valid in a restricted subset of English used to "explain" (wink wink nudge nudge) algorithms, which a computer can compile? It has precedent: back in the 1970s, there was a database query language called English.

  221. performance tuning has its price by GunFodder · · Score: 1

    If the engines are identical then the one that makes more power is less reliable. If the engine with higher power output is reinforced to regain reliability then it is no longer identical.

    There are many folks that tune their cars with aftermarket parts to produce more power. They either buy stronger parts to take the additional stress or live with reduced reliability. If you read stories on forums dedicated to car tuning you will see many examples of people pushing their engines to far and experiencing failures.

    Many companies produce versions of their engines that produce more power; since reduced reliability is not a viable option they use stronger parts to withstand the added stress. This changes the engine and increases cost, which in turn justifies the increase in price.

    I can't be sure without examining the vehicles in question more closely but when it comes to mechanical engineering there is no such thing as a free lunch. There are other differences between these cars besides their price and HP. Even reduced reliability can be counted as a cost, since it results in more warantee claims against the manufacturer and reduced sales.

  222. Almost. by Grendel+Drago · · Score: 1

    Well, it's $0.02 a MB now. And they allow lossless (FLAC etc.) encoding on some tracks. But their catalog has an unforgivable lack of 'Mindless Self Indulgence' at the moment, alas.

    --grendel drago

    --
    Laws do not persuade just because they threaten. --Seneca
    1. Re:Almost. by starrsoft · · Score: 1
      "Well, it's $0.02 a MB now."

      Nope. It's just the OEEX (Online Encoding EXclusive) class files that are $0.02/MB

      --
      Read my blog: HansMast.com
  223. Wait... by Grendel+Drago · · Score: 1

    So... the FLAC/MonkeyAudio/whatever files are $0.02/MB, or do you mean that files that are available in that format are $0.02/MB, regardless of the format they're in?

    And where does the FAQ there say this? I'm not signed up, but I got the impression that it was all $0.02/MB.

    --grendel drago

    --
    Laws do not persuade just because they threaten. --Seneca
    1. Re:Wait... by starrsoft · · Score: 1

      Ooops... I'm wrong... I thought when they notified me that the price was going up, they said that it would only be for OEEX...

      --
      Read my blog: HansMast.com