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PlayStation 3 Delayed, Over $800?

AWhiteFlame writes "Cnet is reporting that a research report issued by Merrill Lynch suggests that the Sony PlayStation 3's American release may be postponed until 2007. From the article: 'The analyst firm proposed the idea that high costs and Sony's decision to use an 'ambitious new processor architecture--the Cell' is making it look like the company might not be able to meet its goal of getting the PS3 out in the U.S. this year.' Sony did not immediately respond to a request for comment." The official report (pdf) would also seem to indicate that the console will be somewhere in the neighborhood of $900 when it launches.

487 comments

  1. Apple to Sony? by Yocto+Yotta · · Score: 5, Interesting

    I'm not an insider by any means, nor a PS "fan boy," but isn't it likely that this is just very intelligent marketing by Sony? It's generally accepted that a game console launching at $900 (hell, $600), isn't going to happen in this day and age of mass market acceptance being an essential requirement of the development of any piece of electronics. This falls right in line with the Blueray machine costs . . . make it seem like astronomically expensive hardware fit for a king, and then release them at a fraction of the price, and sooner. I don't care when they release it, but I'm betting it will be this year, and at a $500 price point or lower.

    Apple just did it with the Intel switch. First they've started releasing the stuff 6 months earlier than they said they would, and now their upgrading the processor clock speeds for free. Who wants to bet that wasn't in the writing already for the entire gestation of their Intel plans. If there were two companies I would compare hype-capabilities apple-to-apple (sorry), it would be Apple and Sony.

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    A B A C A B B
    1. Re:Apple to Sony? by Yocto+Yotta · · Score: 2, Insightful

      To clarify: by "intelligent marketing by Sony," I mean, "paying money to the analysist that wrote this piece."

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      A B A C A B B
    2. Re:Apple to Sony? by dslbrian · · Score: 2, Interesting

      A tough decision, mabye a breakdown will help:
      Pros:
      +1 its a playstation
      +1 got the cell processor

      Cons:
      -5 its from Sony
      -10 blueray
      -20 $900

      Hmm, I think the cons are winning

    3. Re:Apple to Sony? by JeffSh · · Score: 1

      to further ad to the conspiracy theory, a writer or organization musn't be "paid" but only receive some sort of benefit from participating in this kind of marketing.

      "payment" could be in the form of investment gains or that sort of thing.

    4. Re:Apple to Sony? by H310iSe · · Score: 1

      I think it says (guesses?) it will cost Sony $900 and launch, not that Sony will charge $900 for it. And that's spec'd for the all-out box, HD, Blue-Ray, etc.

      Speaking of which, how much is it worth to sony that Blue-Ray wins the format war? Sony will have not just the usual benefits of $$ games sold to make up for their hardware losses, if they can put xx million blue ray disk readers out there too...

      --
      closed minded is as closed minded does
    5. Re:Apple to Sony? by Anonymous Coward · · Score: 0

      what's to say that apple didn't overcome some last minute technical barriers?

    6. Re:Apple to Sony? by ThisIsForReal · · Score: 5, Informative

      No, it's not an exaggerated look at the cost of blu-ray. When DVD players first became available in the consumer market around 1995, the players all cost over $1k. Sure, the drive is $30 now, but not back in the day. I remember in 1997 when the first DVD-R drive was made, it was marketed to the military and retailed for $16k. $350 for blu-ray is the truth, not a marketing ploy.

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      -THE END-
    7. Re:Apple to Sony? by dawdygod · · Score: 1

      Haven't we learned from previous console releases that these articles, whether they are from the console maker or some analyst, are just pure speculation? I for one will not believe anything until the console release is anounced (And even then not until Anandtech busts open that thing to see what's really inside)

    8. Re:Apple to Sony? by Anonymous Coward · · Score: 0

      Pay money for better spelling? "Analyst"

    9. Re:Apple to Sony? by CastrTroy · · Score: 1

      yeah. We all remember what happened to the NEO-GEO. It was a great system, but i remember it retailing at $700, and nobody wanted to spend that much on a gaming system. I don't think things have changed much since then.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    10. Re:Apple to Sony? by NutscrapeSucks · · Score: 4, Interesting

      Well, the reason Sony is sticking a BluRay drive into the PS3 is to bring up mass production as quickly as possible and force economies of scale. Of course, that also means the PS3 is delayed until BluRay has all the kinks worked out.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    11. Re:Apple to Sony? by bbzzdd · · Score: 3, Insightful

      This has always been Ken Kat strategy from day one. Hype the PS3 as a supercomputer and go on record that it will be "expensive." Then when all looks dire (and just in time for E3 '06) expose the true price point for $399 USD -- "Yes $399, to let it go at this price is killing us. Did I mention it's a supercomputer?"

      If Sony knows one thing, it's how to hype a product.

    12. Re:Apple to Sony? by masterzora · · Score: 1

      What it does do is establish that, in the past, they have given numbers that have seemed absurdly high and they were real, increasing the likelihood of the case this time.

      --
      Remember, open source is free as in speech, not free as in bear.
    13. Re:Apple to Sony? by ceoyoyo · · Score: 2, Interesting

      I find it kind of refreshing when a company delivers more, earlier than they promise. As opposed to the standard line of delivering less, later than promised.

      Sony hasn't done that... they've promised nothing regarding cost and only vague release dates. If they've paid off this "market research" firm then they get no credit for more, earlier because I don't consider fake studies ethical.

    14. Re:Apple to Sony? by aichpvee · · Score: 0, Flamebait
      Only an apple fanboy would think that getting increased specs without increased cost over time is getting something for "free". Or did they really send you a new CPU?

      Completely agree about PS3 pricing though. This is just Sony's "super computer" claim of this generation. And I'll wager we don't see it for more than 400$, at least not for the base system.

      --
      The Farewell Tour II
    15. Re:Apple to Sony? by damiam · · Score: 1

      If I ordered a 1.67Ghz MacBook at a certain price, and Apple sends me a 1.83Ghz MacBook without charging me more, then I just got 160Mhz (times two) for free. That shouldn't be too hard to understand.

      --
      It's hard to be religious when certain people are never incinerated by bolts of lightning.
    16. Re:Apple to Sony? by LocoMan · · Score: 1

      Well, with the difference in quality in graphics and sound between the neo geo and the direct competition at the moment (snes and genesis), I'd guess it could have survived.... if only the games didn't cost something like $300 and more each (IIRC).

    17. Re:Apple to Sony? by macshit · · Score: 4, Insightful

      If Sony knows one thing, it's how to hype a product.

      I think it's more accurate to say "If Kutaragi knows one thing, it's how to hype a product". Until Kutaragi came along, Sony was a very different company: very good industrial design, solid and sometimes innovative technology, understated marketing.

      The PS line turned all that on its head, and given other changes which have loosened the company's traditional moorings (e.g. Sony's founder retiring), Sony itself seems to have drifted in that direction too. [It's hardly a sure thing -- apparently the "mainline" management at Sony loathes Kutaragi -- but I guess in the absence of a strong leader, they end up following the money in the end...]

      --
      We live, as we dream -- alone....
    18. Re:Apple to Sony? by Yocto+Yotta · · Score: 1

      I'm refering to updates post-MacBook announcement. Apple originally announced the MacBook Pros with Core Duo processors running at 1.83 Ghz ($2499) and 1.67 Gmz ($1999). Four days ago (valentine's day) they announced upgraded Core Duo's at the same price points (2 Ghz and 1.83 Ghz respectively) as well as a new 2.16 Ghz option at a higher price.

      Yeah, I agree, a Powerbook-to-Intel comparison would be stupid. Apple dropped the ball sticking with IBM for as long as they did.

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      A B A C A B B
    19. Re:Apple to Sony? by Citizen+of+Earth · · Score: 4, Funny

      Hmm, I think the cons are winning

      I think you're overestimating Microsoft's chances.

    20. Re:Apple to Sony? by Saint+V+Flux · · Score: 0
      "A DVD player being expensive when it first game out has no bearing on whether or not a blu-ray player will be expensive when it first comes out. None."

      You obviously aren't a hardware junkie then. With (to my knowledge) NO exceptions, hardware always costs more when it is first introduced to the market and the price then drops as production increases and sales increase (as well as the technology to manufacture such hardware becoming less expensive over time).

    21. Re:Apple to Sony? by Jezza · · Score: 1

      But where did ML even get this information?! Sometimes I think these guys will write anything (Can you say "Gartner"?)

      I think it more likely that the hand of MS is to be seen here - afterall if the PS3 is not here till 2007 and then at $900, well perhaps I would be better off getting a Xbox360 now...

      I don't see this as in Sony's best interests.

    22. Re:Apple to Sony? by Physician · · Score: 0, Funny

      You do realize that Sony invented the blu-ray drive. They aren't going to charge themselves that much to make a drive they own all the rights to.

      --
      Does God treat us as servants or friends? Check my homepage.
    23. Re:Apple to Sony? by RevWhite · · Score: 0

      I'm doubting your numbers because you have your dates wrong. I know, I know, evil Wikipedia entry, but the dates are accurate: http://en.wikipedia.org/wiki/DVD

      --
      Hey, can I bum a sig?
    24. Re:Apple to Sony? by Anonymous Coward · · Score: 0

      No, it's not an exaggerated look at the cost of blu-ray. When DVD players first became available in the consumer market around 1995, the players all cost over $1k.

      *retail*
      I can guarantee that the manufacturers, the retailers, and everyone in between were making obscene amounts of money from them.

      I remember in 1997 when the first DVD-R drive was made, it was marketed to the military and retailed for $16k.

      If I could sell stuff to the military that cost me $200 to make for $16k, you can bet I would price it at $16k

      $350 for blu-ray is the truth, not a marketing ploy

      It will cost Sony *nothing* like that.

    25. Re:Apple to Sony? by NutscrapeSucks · · Score: 1

      They might own a lot of the rights, but not all of them -- all the video codecs, the Java OS, and the copy protection system -- all licensed from someone.

      And I believe that most of the current cost of a DVD player actually goes to patent licenses and not the hardware. Considering how much more sophisiticated BluRay will be, it's not going to be cheap, IP-wise.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    26. Re:Apple to Sony? by Keeper · · Score: 1

      It will cost Sony *nothing* like that.

      So what will it cost? $2 and a shoe string?

      It isn't like they're taking a bunch of cheapass mass produced parts off of the shelf and putting them together. All of the stuff they're using is new and bleeding edge. I don't care who you are, new and bleeding edge isn't cheap even when manufactured in-house.

    27. Re:Apple to Sony? by christopher240240 · · Score: 3, Informative

      I could have sworn the correct spelling was "Analrapist"(R).

    28. Re:Apple to Sony? by Kjella · · Score: 1

      If you thought Blu-Ray was really new, then yes I suppose you could think 350$ was accurate. It isn't new though. To qoute Wikipedia:

      "The first Blu-ray recorder was unveiled by Sony on March 3, 2003, and was introduced to the Japanese market in April that year."

      So it's three and a half years old technology by the time it gets into the PS3. In three years (1996-1999), DVD players had dropped from [insane amount] to under 300$ retail and were sold at Wal-mart. They expect to ship *burners* at $500 retail this summer. And if you remember back, DVD readers used to be a lot cheaper than DVD burners. Try finding a comparable price point when DVD burners cost $500, what DVD readers cost then. You're talking 2002 or so, three years since it hit the $300 mark. And we're still talking retail, not production cost. And we're talking about complete players, not just the drive itself.

      Seriously... if you are Sony, and you're sitting there choosing between a DVD reader (I'm guessing $20 in bulk) and a $350 Blu-Ray reader... This doesn't pass the giggle test.

      Same with cell CPU, that one is massively overpriced. If you compare with the AMD Sempron 2600+ (89mm^2 and 64$ in 1000 lots) you get .72$/mm^2. With Cell (221mm^2 and 230$) you get over 1$/mm^2. Since you got redundancy in the SPF (only 7 out of 8 need to be usable) I expect close to equal yields as for AMD. However that price covers all the other costs in plant design, R&D and so on too for AMD to break even. The marginal cost is way lower.

      In short, this report is baloney. All the other costs seem remarkably padded too.

      --
      Live today, because you never know what tomorrow brings
    29. Re:Apple to Sony? by Onuma · · Score: 1

      It's just like the salesman's way of speaking that makes things sound better.

      The car salesman will highball you and bring it down to the price he actually intends to make a decent profit at (the ones that aren't getting buku financing at a 20%+ interest that is)

      I've been a salesman for a short time myself. Try to get someone to purchase an item for "Eight Hundred Six Dollars", I guarantee they'll be more likely to buy it at just "Eight-Oh-Six".

      --
      What else can happen when an unstoppable force collides with an immovable object?
    30. Re:Apple to Sony? by Anonymous Coward · · Score: 0
      Actually, its more reasonable to think that Sony had its hand in a report like this. If Sony preps the world for a very high priced unit, and they release in the 450-500 range, people will be talking about how affordable the unit is and not how 450-500 is 150-200 over the 360.

      If MS had its hand in this, they would do it when there was an excess of 360 stock, which is not the case. As is, if MS had its hand in this report, they would be increasing demand for a product they've already got too much demand for their supply and giving Sony plenty of time to announce the correct price before the supply normalized.

    31. Re:Apple to Sony? by amliebsch · · Score: 1

      True, but solid-state blue lasers are still not what I'd call "inexpensive," and I doubt it's because of licensing.

      --
      If you don't know where you are going, you will wind up somewhere else.
    32. Re:Apple to Sony? by mink · · Score: 1

      I half expected him to say he was "cutting me own throat".

      --
      Well I've wrestled with reality for thirty five years doctor, and I'm happy to say I finally won out over it.
  2. No worries by Squishy+Eyeball+Jeff · · Score: 4, Funny

    Maybe by 2007 Xbox 360s will actually be in some stores around here, and then I can have my choice.

    1. Re:No worries by geekd · · Score: 2, Funny

      Hell, by 2007, MS will be dealing with production shortages on the XBox 720.

    2. Re:No worries by Belseth · · Score: 3, Funny
      Maybe by 2007 Xbox 360s will actually be in some stores around here, and then I can have my choice.

      I hear by then they are supposed to have the Duke Nuke Em Forever port done as well.

    3. Re:No worries by Anonymous Coward · · Score: 0

      You, my good sir, suck.

  3. All great things... by skoaldipper · · Score: 0

    ...come to those who wait.

    --
    I hope, when they die, cartoon characters have to answer for their sins.
    1. Re:All great things... by Anonymous Coward · · Score: 0

      mmm no, i'm having great fun with my 360 right now. enjoy being a loser for the next year. chuckle.

    2. Re:All great things... by Anonymous Coward · · Score: 0

      If there was something worth buying for the XBox (and don't say media player, I build one for half the price)

    3. Re:All great things... by RoadDoggFL · · Score: 1

      11 very interesting games.

      And most of them should be out within a year.

      --
      "This is considered plagiarism."
    4. Re:All great things... by KDR_11k · · Score: 1

      However, them not being out NOW hurts the XC's advantage of being out now.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    5. Re:All great things... by RoadDoggFL · · Score: 1

      Though the comment was about the next year.

      Besides, NHL 2K6 is enough for me on any console.

      --
      "This is considered plagiarism."
  4. It won't be $900 by Anonymous Coward · · Score: 0

    If they want to compete with anyone, it will be much much cheaper than that

  5. Many game developers will broke by michelcultivo · · Score: 0

    That will be to expensive to do games for PS3 that many corporation that does games will broke and can't run with PS3.

    1. Re:Many game developers will broke by Anonymous Coward · · Score: 0
      Do grammar of post just broke head.

      (To be fair, I've been proofreading an 80-page engineering document that looks like it was shunted back and forth a few times between English and Russian on Babelfish, so it's not completely your fault ;) I too get criticised when my grammar/spelling isn't correct according to US English.)

  6. So.... by gclef · · Score: 3, Insightful

    ...the report says basically "we don't know anything, but we think it's hard, so they won't make it."

    Right. Remind me to call them nextx time I need random guesswork done.

    1. Re:So.... by dlasley · · Score: 1

      When one has a whole site dedicated to the topic DON'T TRUST MERRILL LYNCH, one does need to take a moment and decide how much faith to place in such an ambiguous collection of prognostication.

      I think I will wait for a review from EGM and prices displayed prominently on Amazon ...

      &laz;

      --
      when it rains, it gets real soggy. when it pours, i'm under the tap just _waiting_ for the joy
    2. Re:So.... by dlasley · · Score: 1

      Much more likely scenario, from Business Week (marginally more reliable than ML, perhaps?):

      Exclusive: PS3 HUB; September Launch: Next Generation reveals that, in addition to the PlayStation 3 -- now expected to launch in September -- Sony is planning an online games service ...

      &laz;

      --
      when it rains, it gets real soggy. when it pours, i'm under the tap just _waiting_ for the joy
    3. Re:So.... by bunbuntheminilop · · Score: 0

      So it states the obvious! M$ will make more money if there is a delay! Amazing powers of prediction!

      This article isn't really meant for us, so why is it here? It reads that even if Sony continue to have manufactuing problems, its all still worth waiting for, from an investment point of view.

  7. This sounds... by demondawn · · Score: 3, Insightful

    ...more than anything like Merril Lynch is trying to get people to dump Sony stock so they can buy it up, then make a killing if the PS3 matches their REAL expectations. Or maybe I have my tinfoil hat wrapped a little tightly?

    1. Re:This sounds... by Miriku+chan · · Score: 1

      merril lynch wants the stock to drop so they can buy them up?

      my god. that's beyond sony fanboy. that's just mingboggling. for your sake i'm going to assume that you didnt mean that for real and were just wanting to get your spam signature visible.

      --
      shaolin punk, activist post-industrial
    2. Re:This sounds... by Joffy · · Score: 3, Informative

      I know someone that works for Merril Lynch, and a few years ago I started to become a big Sony fanboy because in my expierences the quality was worth a few extra bucks. I asked them if I should buy some Sony stock and I got a big fat NO. This was before the rootkit, PS3 worries, and that interview with the white guy Sony brought in to *fix*(ie layoffs) the company.

    3. Re:This sounds... by demondawn · · Score: 1

      no, mindboggling would be if I said "I hope this causes the stock to drop cause I really want the Sony experience to be part of my magical investment future." Or, better,

    4. Re:This sounds... by norton_I · · Score: 1

      It is possible, and has happened before, it seems unlikely. That sort of things are hard to get away with for long and you end up spending a long time in a federal pound me in the ass prison.

    5. Re:This sounds... by f97tosc · · Score: 1

      ...more than anything like Merril Lynch is trying to get people to dump Sony stock so they can buy it up, then make a killing if the PS3 matches their REAL expectations. Or maybe I have my tinfoil hat wrapped a little tightly?

      If you really believed this you would have put your money where your mouth is and bought Sony stock; not put a post on Slashdot.

      Tor

    6. Re:This sounds... by demondawn · · Score: 1

      That would also imply that I -have- money and am not a broke college student.

    7. Re:This sounds... by ozbird · · Score: 2

      Read the fine print: "Merrill Lynch does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report."

      Also read this earlier ML report on Xbox 360 vs. Playstation 3, gushing about how Microsoft has so much money ("nearly unlimited ability to loss-lead".) ML might be able to swing the stock prices in their favour, but FUDing for dollars is a well known way to get Microsoft to "loss-lead" in their direction.

    8. Re:This sounds... by Anonymous Coward · · Score: 0
      That would also imply that I -have- money and am not a broke college student.



      hehe, no kiddin, that what a big surprise from your "insightful stock market analysis". not. :D

    9. Re:This sounds... by Babbster · · Score: 1

      That fine print is a formality, like a talk show saying how bad it is when someone gets killed but still includes the "these opinions are not necessarily those of..." disclaimer. When analysts issue reports like this they have to do so on a "good faith" basis. If they're approached by regulators (like, say, the SEC) they have to be ready to defend their opinion. If they can't, they could be subject to severe penalties, up to and including jail time (Club Fed, but it's still jail).

      Don't get me wrong. I'm not saying the analysis is correct. I certainly don't have enough information or expertise to make that judgement. But, they can't just pull things like this straight out of their ass and toss it up for public view. They have to rub it on some facts first...

  8. just like xbox? by Evoluder · · Score: 0, Redundant

    doesn't it make sense that they will just lose the money on the console and attempt to make it back on the games, similar to what microsoft is doing with the xbox? i suppose the point is that they would lose more money per console than microsoft is losing per xbox?

    1. Re:just like xbox? by SkyFire360 · · Score: 3, Insightful

      Yup. Considering that Sony also owns the rights to all BluRay technology, they will make money in the form of royalty off of every single BluRay disc that is sold in WalMart, Best Buy, Target, etc. BluRay is really what Sony seems to be hedging its bets on, not necessarily the PS3.

    2. Re:just like xbox? by Dance_Dance_Karnov · · Score: 1

      That is every console ever. Razor and blades.

    3. Re:just like xbox? by benwaggoner · · Score: 1

      Sony's a major patent holder in Blu-ray, but hardly the only one, or the majority one. For example, Blu-ray includes the VC-1 video codec, so Microsoft will also get a cut of every player sold.

  9. $900? by general_re · · Score: 3, Funny

    Damn, my first car cost less than that. Granted, it was a piece of shit, and it didn't have the latest and greatest Cell HypeEngine® built in, but it did have a nice big back seat (wink, wink), which produced a lot more fun than any Sony equipment I've ever owned.

    --
    ABSURDITY, n.: A statement or belief manifestly inconsistent with one's own opinion.
    1. Re:$900? by anagama · · Score: 1

      $900 would buy 3.6 "first cars" in my case. It's still more than my second car was.

      Anyway, for $900 it better come bundled with an LCD monitor (17" minimum), input devices, a HD, removable media drives, and a general purpose OS. Otherwise, why would anyone pay for it when $900 will buy a good complete system?

      --
      What changed under Obama? Nothing Good
    2. Re:$900? by anagama · · Score: 1

      As an aside, my $250 1976 toyota corolla wagon was the most fun car I ever owned. It wasn't going to pass VT inspection again, so I spent 7 months thrashing it. By the time I junked it, it's 3 speed automatic transmission would not go into reverse or third, the muffler was long gone, and there wasn't a square inch of undented metal on that thing. I've never had such a fun car since.

      --
      What changed under Obama? Nothing Good
    3. Re:$900? by Anonymous Coward · · Score: 1, Funny

      but it did have a nice big back seat (wink, wink), which produced a lot more fun than any Sony equipment I've ever owned.

      oh, were you into hauling recyclables too?

    4. Re:$900? by geekd · · Score: 0

      it did have a nice big back seat (wink, wink), which produced a lot more fun than any Sony equipment

      you are obviously not slashdot's target audience.

    5. Re:$900? by Anonymous Coward · · Score: 0

      The PlayStation 3 hard drive will include Linux, so you'll get a better operating system than most of the computers that are out there. ;)

    6. Re:$900? by stalky14 · · Score: 1

      You mean you had headrest screens and a Gamecube?!
      AWESOME! 8^D

    7. Re:$900? by Anonymous Coward · · Score: 0

      but it did have a nice big back seat (wink, wink), which produced a lot more fun than any Sony equipment I've ever owned.

      Loaded it up with backup tapes filled with porn?

    8. Re:$900? by Shadowlore · · Score: 1

      but it did have a nice big back seat (wink, wink), which produced a lot more fun than any Sony equipment I've ever owned.

      Just imagine how much fun it would have been with someone else back there with you.

      --
      My Suburban burns less gasoline than your Prius.
  10. Great Marketing by Anonymous Coward · · Score: 2, Insightful

    Excellent post above about Apple to Sony.

      Hype how expensive the machine is and how much good stuff is there, and then make it look like a bargain when they come out as 600 dollars! Look you saved 30%!

    1. Re:Great Marketing by MarksManB · · Score: 1

      This isn't Sony marketing. This is Merill Lynch. Does anybody actually read anymore? Sony isn't saying anything about anything dealing with PS3.

      Why is it everytime an article is posted as speculation, the first thing that happens is everybody associates with an offical press release? The second thing is the run to EB and GameStop asking if the system really will cost them $900 and releasing next year.

    2. Re:Great Marketing by NDPTAL85 · · Score: 1

      Sony leaked this info to Merrill.

      Duh.

      --
      Mac OS X and Windows XP working side by side to fight back the night.
    3. Re:Great Marketing by Anonymous Coward · · Score: 0

      uh, isn't it more like 33%?

  11. $900???? by phlegmofdiscontent · · Score: 4, Interesting

    Shit, for that amount of money, I might as well just get a new PC.

    1. Re:$900???? by azpenguin · · Score: 1

      Yep, you're pretty much right on about that. I'm the type that uses consoles for games, since they're cheaper and dedicated to the purpose of gaming; also, I'm a Mac user, and with consoles I don't need to keep and administer another computer to play games. But at $900? For that price you're better off going the PC route. You can build a decent (not top of the line, but decent) gaming rig for that, and it will serve your needs quite well. It will also perform the media functions that a PS3 wants to try to accomplish, and you can upgrade the thing as you want. If this is true (which I doubt, just for purposes of the absurditiy of a $900 game console) then this could kill Sony's gaming division.

    2. Re:$900???? by laffer1 · · Score: 1

      Hell save a little longer and get one of the new intel based iMacs. When vista runs on it, you'll get "next generation games" and you can always run any new titles for the Mac plus WoW! Some games will run on the new ones like quake3 (third party port). I have no idea how well rosetta does for PPC games. I'd love to know that as i have quite a few strategy games for the mac, plus enemy territory. Or for the pc crowd, just buy an adequate box every other year ($500 or so).. then you lived the sony lifecycle with a new pc every two years. On a big sale, thats three shit dell low end pcs with monitor upgrades for the lazy type. Everyone in your home can have a pc for the price of the ps3.

      Maybe I missed it, but everyone seems to think this is all about blue ray. What about IBM? Microsoft had xbox 360 delays with the PPC chips and apple has claimed IBM was short changing them on processors for some time. Maybe this is IBM's fault? IBM did have to ramp up to actually fulfil Microsoft's obligations. I guess IBM can't handle Intel and Motorolla's embedded market very well. (ok its freescale or something now..)

  12. They should rename the console. by Trespass · · Score: 4, Funny

    Maybe call it the 'Neo Geo'. :P

    1. Re:They should rename the console. by Anonymous Coward · · Score: 0

      the 3DO would be more like it, and we all know how that console did...

    2. Re:They should rename the console. by MadJo · · Score: 1

      perhaps "Phantom" is a better name for it?

    3. Re:They should rename the console. by Kj0n · · Score: 4, Funny

      How about: PlayStation For Ever.

    4. Re:They should rename the console. by glitch23 · · Score: 0

      or rename it the 3DO. Does anyone remember that? It was manufactured by Panasonic initially and later Sanyo joined in.

      --
      this nation, under God, shall have a new birth of freedom. -- Lincoln, Gettysburg Address
  13. Before we all go nuts... by Snamh+Da+Ean · · Score: 5, Informative

    ...pointing out that this is clever marketing from Sony, or this is just some whacky stuff from Wall Street, remember that the analysts who wrote this report make their livings and substantial salaries from analysing their target companies. They know these companies inside out, because if they didn't they would be out of a job before they knew. When you consider their balls are really in a vice grip because if they get their predictions their wrong, their companies stand to lose a lot of money, then you give a bit more credence to reports of this nature.

    Having read the pdf file, the analysis seems quite reasonable, and well considered, and utltimately quite persuasive. Whether it persuades you is a different matter, but before you dismiss the report out of hand, remember that the authors spend a lot of time trying to understand and predict what Sony is going to do, and therefore are better qualified than most third parties to reach conlcusions about slippages and prices.

    1. Re:Before we all go nuts... by Anonymous Coward · · Score: 0
      remember that the analysts who wrote this report make their livings and substantial salaries from analysing their target companies. They know these companies inside out, because if they didn't they would be out of a job before they knew.

      This post is labeled as "Informative"? It should be "Funny". You are joking right? This is the same profession, analysts, that blew the whistle early on Enron and Worldcom. Not!!!

      There is a big difference between well written rationalization that fly in the face of the pragmatical reality these companies operate in and a well written analysis of the facts. Frankly, the analyst will keep his job if having pushed folks into Microsoft ( the PS3 competitor) and the stock goes up. Unfortunately, very rarely are analysts called on the carpet for being poor predictors. Your local weatherman likely has a more accurate track record.

    2. Re:Before we all go nuts... by Snamh+Da+Ean · · Score: 1

      As I said in my post, they are better qualified than most other third parties to make comments about the future of the companies they track. I didn't say they are infallible. The fact that the profession as a whole made mistakes with Enron and other pathological companies doesn't mean that this specific report is wrong. read the report and make up your own mind.

    3. Re:Before we all go nuts... by Anonymous Coward · · Score: 4, Insightful

      mmmmm, these highly trained professional's you speak of seem to have trouble doing simple arithmetic. If you examine the pdf, the prices add up to 800$, not 900$

    4. Re:Before we all go nuts... by Anonymous Coward · · Score: 0

      I know that these guys spend alot of time trying to figure out what's going on in a company, but it is purly speculation (although researched speculation).

      When I see this I'm taken back to an era ala turn of the millenium. Where a well known analyst firm (IDC) issued a report that by 2004 the itanium market would be worth something like 28 billion dollars. If I remember right the market last year was only 6 billion.

      So dispite all the research that goes into it, analysts are just taking their best guess. It may be close, it may be right on, or it may be absolutely totally in left field. Just because it sounds plausible, doesn't mean that it's the way it is.

    5. Re:Before we all go nuts... by nightgeometry · · Score: 1

      Actually, if you read a good book about economists, analysts and market systems you would know that most often an analyst (singular) is wrong.

      The magic of the market, most analysts are wrong, but the market is right

      --
      The best is the enemy of the good
    6. Re:Before we all go nuts... by Snamh+Da+Ean · · Score: 1

      Do you have a good book in mind? I am a professional economist, so I am interested in your new and exciting theory. What is the market except the aggregation of decisions of millions of analysts and other participants? If the analysts were consistently wrong, they wouldn't exist.

    7. Re:Before we all go nuts... by Anonymous Coward · · Score: 0

      you still have way too much faith in these guys. often these analysts are interns or kids just a year or two of college. it's usually a bunch of guesses. no one cares how acccurate they are. they push this shit to investors to suite the banks' needs and often don't even believe the shit they right. It's not just that they CAN be wrong, it's that often they know they're wrong, and save the better info for different purposes than these reports. I'd agree with you that they're are people at Merrill and other banks that can analyze these companies better than most, but you won't find it in these reports.

      not that I've even read *THIS* report. it could be accurate. i dont care. my point is, take anything that comes from analysts with a HUGE grain of salt. unless you're paying them millions to do anaylasis for you persoanlly, they always have multiple different agendas going on.

      -different anon coward.

    8. Re:Before we all go nuts... by nightgeometry · · Score: 1

      A good start would be 'The Wisdom Of Crowds' by James Surowiecki. The basic theory (testable by sociological experiment), is that a group of decisions is more accurate than any of the decisions that make up that group. This can quite easily be shown by market analysis. In fact, it is kinda my job to help with exactly this problem, so I admit a bias here, but also first hand experience of this in action.

      If, as an economist, you don't see this everyday, then I strongly recommend you keep studying...

      --
      The best is the enemy of the good
    9. Re:Before we all go nuts... by sdhankin · · Score: 2, Insightful

      The key phrase here is "other participants", i.e., those who actually buy stock, instead of writing about it. They are the market. The analysts could all die tomorrow, and the market would still be there.

      I'm surprised you don't realize this, being a "professional economist".

    10. Re:Before we all go nuts... by sdhankin · · Score: 1

      Did the brilliant moderator who mod'd this down actually read the PDF referenced? The numbers do indeed add up to exactly $800, despite the $900 figure at the bottom of the column. If this is the kind of math they did to arrive at their initial parts cost, the whole report is suspect.

    11. Re:Before we all go nuts... by Snamh+Da+Ean · · Score: 1

      You appear not to know what happens in investment banks. Analysts make recommendations on stocks to internal and external parties as to whether to buy, sell or hold stocks. These reports inform the decisions of the traders and asset managers in the bank and in the wider market as to what to do with their stock. the guys writing these reports aren't journalists, they really have to know what they are saying because people will be willing to spend tremendous amounts of money on their advice.

    12. Re:Before we all go nuts... by Snamh+Da+Ean · · Score: 1

      Aggregation of information helps predict outcomes, I do not dispute that, but it isn't especially relevant to my original post, and your response to that. I am saying that the analysts at Merrill Lynch have thought long and hard about this piece of research that they have now held up to public scrutiny. Neither you nor I know if there prediction is going to be correct. Only time will tell. The fact that they are the only guys saying this doesn't mean they are wrong yet. You appear to be saying that because the the market as a whole doesn't agree, then there is no merit in their research

    13. Re:Before we all go nuts... by Anonymous Coward · · Score: 0

      "...remember that the analysts who wrote this report make their livings and substantial salaries from analysing their target companies. They know these companies inside out, because if they didn't they would be out of a job before they knew."

      You've got to be kidding. I kept reading this waiting for the sarcasm and was surprised when I never found it! Analysts do very poorly at predicting anything. Take a look at the ratings of any company and you'll find them spread all over the board from "Strong Buy" to "Strong Sell". Analysts make money when you buy or sell, not when they're right.

      And these ratings they often make after the fact. For instance, many had Intel at "Strong Buy" until the announced they missed their Q4 target then the next day they all dropped their ratings. Thanks for the advanced warning and insight!

    14. Re:Before we all go nuts... by Nurf · · Score: 1

      This book is worth reading:

      "A Mathematician Plays The Stock Market", by John Allen Paulos.

      He explains how a market can aggregate information efficiently (and how it sometimes doesn't). He doesn't cover some of the chaos theory experimental results I have read about elsewhere, but other than that, it's a wonderful and fun book to read.

      Link: http://www.amazon.com/gp/product/0465054811/qid=11 40328404/sr=2-1/ref=pd_bbs_b_2_1/102-4569797-48609 03?s=books&v=glance&n=283155

      --
      ---
    15. Re:Before we all go nuts... by nutshell42 · · Score: 1

      blah, blah, I can remember all the analysts predicting the PSP would cost $350, $400, $500 I don't think I've seen any analyst getting even close to reality. I predict that there will be at least one version of the PS3 at less than $450 I wouldn't be surprised if it was even lower at $399 or $299.

      --
      Don't think of it as a flame---it's more like an argument that does 3d6 fire damage
    16. Re:Before we all go nuts... by Anonymous Coward · · Score: 0

      "They know these companies inside out, because if they didn't they would be out of a job before they knew."

      Funny that you mention that-- THE AUTHORS DIDN'T PUT THEIR NAMES ON THE REPORT. It only mentions "affiliates of Merril-Lynch."

      It is a certainty that this thing was written by a committee. I call bullshit.

      Honestly, why do you think Merrill-Lynch went to the trouble of preparing this "report"? Out of the kindness of their hearts?

    17. Re:Before we all go nuts... by nightgeometry · · Score: 1

      Sorry for the delay, and reply to an offset thread...

      The whole point is that a) If you read the research analysts are more often than not wrong
      and
      b) it can be easily demonstrated that investors work better when they don't read analysts output

      Now, why we continue to have analysts is crazy, and I suppose an analogy would using Windows - cheap ./ shot :)

      --
      The best is the enemy of the good
    18. Re:Before we all go nuts... by Zaatxe · · Score: 1

      Still steepy for a "toy".

      --
      So say we all
    19. Re:Before we all go nuts... by Anonymous Coward · · Score: 0

      Yes it does add up to $800. However, you are forgetting the detachable hard-drive. Although it's price is N/A, we can safely assume it will cost at least $100. $100 + $800 = $900. Go common sense!

  14. Why bothering with non-official reports? by lbbros · · Score: 2

    Those are just speculation. Facts are, there isn't a release date nor a price set. That's all.

    --
    A CC-licensed illustrated horror novel
    1. Re:Why bothering with non-official reports? by FLAGGR · · Score: 1

      Wait wait wait, hold the presses. Meryl-Linch doesn't make the playstation? You mean they are basically analyzing facts and drawing a conclusion from them, much in the way a financial firm would? Man, I totally misunderstood the article, thanks a bunch.

    2. Re:Why bothering with non-official reports? by lbbros · · Score: 1

      There aren't many "facts". Personally I don't trust any "analyst": as much as they give an interpretation over "facts", it looks like speculation to me.

      --
      A CC-licensed illustrated horror novel
  15. Price by truthsearch · · Score: 2, Informative

    the console will be somewhere in the neighborhood of $900 when it launches.

    Somewhere in the neighborhood of $900 to build when it launches.

    1. Re:Price by jericho4.0 · · Score: 1

      If that turns out to be the case, Sony is looking at some painfull losses, and a lot of risk. Of the three, they hve the most justification to do that, as it's also a loss leader for Blu-Ray.

      --
      "A language that doesn't affect the way you think about programming, is not worth knowing" - Alan Perlis
    2. Re:Price by TrappedByMyself · · Score: 1

      Somewhere in the neighborhood of $900 to build when it launches.

      Well I, for one, have been dissapointed with Microsoft's so called 'evil' lately. If Sony sells the consoles at a loss, I think Microsoft needs to step up to the plate and buy all the consoles, then resell than at a profit to their favorite terrorist regime for the purpose of making super computers.
      Profit plus opponent loss kills two birds with one stone and holds off Google from taking the evil crown.

      --

      Help me take back Slashdot. When did 'News for Nerds' become 'FUD and Conspiracy Theories for Extremist Nutjobs'?
  16. I doubt that price; Sony invested in IBMs Cell fab by Nova+Express · · Score: 4, Informative
    Remember: Sony, unlike Microsoft, is a hardware company, and it still owns its own chip fabs. In fact, its a direct investor in the IBM East Fishkill Fab where the Playstation processor will be made. That would suggest that Sony will be getting their Cell processors at pretty cost to cost.

    --
    Lawrence Person (lawrencepersonh@gmailh.com (remove all "h"s to mail)

    http://www.lawrenceperson.com/

  17. Amazing by maynard · · Score: 2

    IBM must be having fab problems with Cell at 90nm. Perhaps they want to wait for the transition to 65nm for better quality control. I bet if IBM and Sony had decided to go with six SPEs per Cell rather than eight, and cut the die down in size, they wouldn't be having these problems.

    If this is true it will give MS and the 360 a huge advantage in the marketplace. Further, I don't think Cell is going to be significantly more powerful than the Xenon, even with single precision floating point (the vast majority of Cell die space). I think IBM and Sony really stumbled here, both from a technology perspective - and now from a manufacturing and quality control perspective.

    Wow. Maybe Microsoft really has kicked both their asses. In everything, from new technology, manufacturing, and time to market. Sheesh!

    1. Re:Amazing by Anonymous Coward · · Score: 0

      OMG OMG Microsoft and IBM kicked Sony and IBM's asses!!! kekekekeke

    2. Re:Amazing by cthellis · · Score: 1

      Size doesn't matter as much as yields, and according to IBM, they seem to be pretty confident in them. Saving a tiny bit of extra silicon (the SPE's take up a little over half the silicon, so removing two would be somewhere between a 13% and 15% reduction) doesn't hurt as much in the long run as losing the extra power and versatility. Not to mention that's likely the form IBM and others want their server architectures/etc. to take right now, so the extra design and manufacturing processes for a different configuration wouldn't make much sense.

      I don't think they've stumbled in that perspective, but I do think it will take longer for developers to take true advantage of the software, and like the shoddy PS2 tool support, Sony will still have the ability to mess up further development on their own machine. It also, in the meanwhile, gives their competition more time to distinguish themselves in other ways. (Those "other ways" that are way more of a deciding factor than silicon will ever be, regardless. ;-) )

    3. Re:Amazing by maynard · · Score: 1

      Sony has already opted to disable an SPE in order to increase chip yields in the PS3. A 220mm2 die size is remarkably large, and poorly suited for good yields. Perhaps I'm wrong here, as I certainly don't have numbers to back up any assertions on actual yields. OTOH, I wasn't particularly impressed with the article you linked either. That read more like a press release than news. :)

    4. Re:Amazing by Anonymous Coward · · Score: 0

      Really? going to a smaller feature size (90nm -> 65nm) would increase quality control?! WOW. Why not just skip and go to 45nm. 'Cause itd be better.

      From what I know the IBM processes have been quite good. 130 and 90 included.

    5. Re:Amazing by AuMatar · · Score: 1

      Size is a major component to yields. A given wafer of silicon has flaws with a certain areal density sigma. If there's a flaw in the area your chip takes up, it won't work. As the area of the chip increases, the probability of a flaw occuring in that area goes up. So the bigger the chip, the more flawed chips, the lower the yield.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    6. Re:Amazing by maynard · · Score: 2, Informative

      Yes. Really. Because using a smaller lithographic process allows the manufacturer to reduce the total die size in area per chip. This reduces the risk of silicon crystal defects per chip. Other advantages, such as running at a lower voltage and reduced heat dissipation are secondary.

    7. Re:Amazing by theLOUDroom · · Score: 1

      IBM must be having fab problems with Cell at 90nm. Perhaps they want to wait for the transition to 65nm for better quality control.

      How does the transition to a new process yield better quality? The kinks are going to be more worked out of the old process than the new.

      --
      Life is too short to proofread.
    8. Re:Amazing by maynard · · Score: 1

      Smaller lithographic process equals smaller die area per chip. Smaller die area equals less risk of crystal wafer defects per chip. Less risk of defects equals greater yields. That simple.

    9. Re:Amazing by cthellis · · Score: 1

      Disabling an SPE of their choice is fine. Likely it will increase yields better than a 6x1 alone (still a large chip, obviously) so they'd have to disable one on THAT, too, which would put only 5 SPE's at their disposal... Probably a performance hit they'd rather not take. (And, again I'll reiterate, I assume 8x1 is the format ALL the players involved would like to go with most often in the long run for high-computing devices, so the improvements they make on that now and improvements made broadscale.)

      And yes, the announcement does read like a press release (especially since it WAS a press release ;-) ), but at least it didn't come from their marketing division. Heh... Keep in mind he didn't say yields WERE a lot better than other chips--or even that they were "good" or "at expectations" yet--just that they are "learning faster." It is still a positive message around those who think the chip's complexity would ultimately hold it back and cause a more stagnant expense hole. (That being the case, they would be getting bottled up worse than other chips instead of improving faster.)

      Regardless, in the end "we shall see." I just don't think settling on a 6x1 (still a 190-200mm^2 die) configuration would make much of a difference at all versus an 8x1.

    10. Re:Amazing by cthellis · · Score: 1

      ...hence the reason they're going a not-often-done route (to my knowledge) and disabling an SPE (so that a flaw would have to be in another part of the chip or affect at least two SPE's) to improve yields. A better decision than to go with a 6x1 alone, so they would have to go 6x1 and ALSO disable an SPE to improve yields... I'm not sure what the yield difference would be, but obviously it's not so huge as to worry the STI partnership.

      Depending on how others like IBM (not roping themselves into a single spec on one major device like Sony is doing to start) plan on branding their chip, and how others plan on moving in the future, it may even make much MORE sense than shrinking the amount of silicon occupied by SPE's, as each one "turned off" would simply be a different chip model to sell. (Much the same way nVidia and ATi take differently-performing chips and sell them in different fashion.) The Cell 8000 has all SPE's working, the Cell 7000 has one off, the Cell 6000 has two turned off... ;-) In that case, the more surface area the SPE's take up becomes ADVANTAGEOUS, because you simply use that chip differently, as opposed to tossing it away, and the more area SPE's take up the more chance you have of flaws affecting THAT area (where the chip is still usable) versus in the PPE or FlexIO, etc., where you would toss out the whole chip.

      We see this somewhat in GPU's, where a flaw may affect only a pipeline or two, but I don't think it's been easily accomplishable with CPU's before. With CELL it would appear that it does, and I hazard a guess that STI kept that well in mind when deciding which configuration to go with.

      The PS3 may not be able to take full advantage of it right now (as it must have at least seven functioning SPE's), but who's to say they won't be finding uses for the other chips?

    11. Re:Amazing by sirwired · · Score: 1

      Wow. Maybe Microsoft really has kicked both their asses. In everything, from new technology, manufacturing, and time to market. Sheesh!

      I suppose this would be a poor time to point out that the processor for the XBox360 is ALSO made by IBM..., and likely in the same 300mm fab in NY.

      SirWired

    12. Re:Amazing by Anonymous Coward · · Score: 0

      How could Microsoft have kicked IBM's ass if their XBOX360 uses IBM chips in it as well? Even assumoing all your other flawed assumptions are correct, IBM still wins because a successful XBOX360 will still sell millions more PowerPC chips.

    13. Re:Amazing by Control+Group · · Score: 1

      ??

      I'm not a chip designer, I've never been in a chip fab, and I didn't stay in a Holiday Inn Express last night, but I thought it was exactly the other way around. The greater the density of chips per wafer (so, the smaller the chip), the more chips a given flaw ruins.

      This, though, is based on reading every arstechnica article on chip fabrication that they've put up in the last six years, which may not be a fully qualified source.

      --

      Reality has a conservative bias: it conserves mass, energy, momentum...
    14. Re:Amazing by scd · · Score: 1

      This is true if the flaw is an absolutely MASSIVE gouge in the wafer or something. The vast, vast majority of wafer flaws are very small; much smaller than an individual chip. Therefore, smaller chips == higher yield. Take an example (numbers aren't necessarily realistic, but for educational purposes only): Average of 1 flaw per wafer. If you have 2 chips/wafer, then your average yield is approximately 50%. If you have 8 chips/wafer, then your average yield is approximately 87.5%. Math becomes stranger for >1 flaws/wafer (probably can't assume a uniform distribution of flaws), and different numbers of chips/wafer (non-useful sections of wafer), but the basic principle holds.

  18. cost, not MSRP by Anonymous Coward · · Score: 0

    This article states the cost to manufacture the PS3 will be 900 bucks, not the MSRP. All this means is that Sony is taking a big loss on each console. This isn't anything newsworthy.

  19. Comment removed by account_deleted · · Score: 4, Funny

    Comment removed based on user account deletion

  20. Good for Nintendo by diamondmagic · · Score: 4, Insightful

    The Revolution is definitely coming out before at least thanksgiving, and definitely under $300. Why get somthing with fewer but more expensive games that, all on top of that, costs 2-4 times more?

    1. Re:Good for Nintendo by Anonymous Coward · · Score: 0

      Can you give us some sources for these numbers?

    2. Re:Good for Nintendo by moosesocks · · Score: 2, Interesting

      I think Nintendo's already won this round before they're even out the door.

      Combine the 360's supply problems with the Price/delays of the PS3, as long as nintendo plays its cards right, the revolution will be a winner fairly easily.

      Most of the hype the revolution's been recieving has been a result of the sheer mediocrity of the other offerings at this point. Additionally, it's the only console that's made any sort of substantial innovation other than "marginally better graphics" this time around.

      As long as they can keep the details of the launch private until they're absolutely certain they're ready, and then launch it with a modest amount of publicity (and adequate supply), they've already won. Microsoft wasted millions generating hype around the 360's launch, and then botched it completely. The PS3 lacks focus, and is going to either be expensive, or have its specs cut right before launch. The expectations were initally low for the revolution after the commercial failure of the gamecube (which it wasn't -- it was just percieved that way by many), and Nintendo's got a cool new controller design that's doing a pretty good job of creating hype on its own. All in all, I'd say that by innovating and maintaining a profile of modesty, they've saved millions on advertising, and have managed to generate even more hype. I'd say it's a pretty good parallel to the initial success of the iPod.

      --
      -- If you try to fail and succeed, which have you done? - Uli's moose
    3. Re:Good for Nintendo by theurge14 · · Score: 1

      The controller alone is enough to make me ditch my PS2 for the Revolution. And I haven't owned a Nintendo anything since the original NES.

    4. Re:Good for Nintendo by Anonymous Coward · · Score: 0

      Satoru Iwata (Nintedo's president) has said that the console will be released before Thanksgiving. He is not known for exaggerating, so unless there is some unexpected mishap, it will be released by then.

      Reggie Fils-Aime (Nintendo of America head honcho) has said that the console will launch for less than $300. Current expectation is that it will launch for $249.

    5. Re:Good for Nintendo by Anonymous Coward · · Score: 0
      Why get somthing with fewer but more expensive games that, all on top of that, costs 2-4 times more?

      Well how else am I going to play all these PS2 games? .. .. Oh, wait..

    6. Re:Good for Nintendo by Sergeant+Beavis · · Score: 2, Interesting

      I would have to agree. This is an incredible opportunity for Nintendo if they can get to market before Christmas, and all indications are that they will. I do think Microsoft has enough time to get their supply issues out of the way and perhaps become the domainant game platform in the US. However, Nintendo is primed to take a much larger share of the US market than the GameCube got them and totally own the Japanese market.

      I've got a 360 and I do like it. I am also planning to buy the Revolution. I was considering the PS3 but even I have my limits. If the PS3 prices at anywhere near $800 in the US, it will be a failure, plain and simple.

      Its up to you Mario, can you get the job done?

      --
      There is nothing inherently safe about liberty. That's why so many people died protecting it.
    7. Re:Good for Nintendo by Anonymous Coward · · Score: 0

      Everyone thinks that nintendo lost the last gen of consols but in reality in the last 5 years (since ps2, xbos, and gamecube came out) Nintendo was the only game company in the black. Both Sony games, and xbox lost money over that span and nintendo made money. Nintendo has set its sights on making a modest system with good idea's and a reasonable price, When I bought my Gamecube is cost $129 and came with mariokart (the main reason I bought the GC) but since than I have bought over 30 games. Microsoft and Sony both need to realise that one must have game can sell more consols (and in effect more games) than any specced system.

    8. Re:Good for Nintendo by TommyBear · · Score: 0, Troll

      Well it better be under $300 US if all you are getting is an over-clocked Gamecube with more memory and a new controller type with some sensors. And no I'm not kidding Seeing you pay additionally for the back catalog service of previous Nintendo games, I'd expect the Revolution sell for sub $200.

    9. Re:Good for Nintendo by RzUpAnmsCwrds · · Score: 2, Insightful

      I think Nintendo's already won this round before they're even out the door.

      I find that comment somewhat perplexing. Nintendo has stated that they do not see the Revolution as direct competition to the PS3 or 360. They haven't announced specs, games, pricing, or even a launch date.

      How can you say that they've "won this round"? Remember:
      - The Gamecube was $100 cheaper than the PS2 or XBOX on launch
      - The 'Cube had a lot of excellent games including plenty of Nintendo exclusives
      - The 'Cube also didn't focus on "raw power", nor were there significant supply problems

      By the time that either the Revolution or the PS3 launches, there will be plenty of 360 stock, a nice lineup of games, and better quality control. Remember, neither the PS3 nor the Revolution are due to launch for at least 4-6 months, and that's a minimum.

      Will the Revolution make money for Nintendo? Almost certainly. Nintendo understands how to target their demographic groups and make a profit. They also know that it's better not to fight Sony or Microsoft head-on (as they learned with the 'Cube).

      Additionally, it's the only console that's made any sort of substantial innovation other than "marginally better graphics" this time around.
      - Built in wireless controllers that can power on/off the system
      - Network & local (USB/iPod) media playback, even during games
      - Online gameplay with voice chat (built into controller), friends list, friend status (what game are they playing?), etc. built into the system
      - Downloadable demos & movies
      - Micropayment system for independent games
      - Online objective & scoring system, even for single-player games
      - Customizable UI
      - HD and 5.1 audio in every game

      On the 360, I can play tunes from my iPod Shuffle while playing Call of Duty 2. I can download Geometry Wars for $5. I can tell who is online and what game they are playing. I can stream music, TV, and videos from my PC. I can pull up the system menu while I am playing a game, boot the system from the controller, and use my headset wirelessly.

      You can say what you want about the 360, but it offers a lot more than just "marginally better graphics".

    10. Re:Good for Nintendo by diamondmagic · · Score: 1

      - Built in wireless controllers that can power on/off the system
      --- On the $$$ consoles only.
      - Network & local (USB/iPod) media playback, even during games
      --- No Comment (Your 5.1 system should do this already, though)
      - Online gameplay with voice chat (built into controller), friends list, friend status (what game are they playing?), etc. built into the system
      --- For subscribers
      - Downloadable demos & movies
      --- If you have a Hard Drive only available on the $$$ systems
      - Micropayment system for independent games
      --- No comment (The Credit Card Number AND password, though, is saved in cleartext... Microsoft has never been sensitive to security)
      - Online objective & scoring system, even for single-player games
      --- Nintendo does this (Mariokart DS and Animal Crossing DS come to mind... see their site)
      - Customizable UI
      --- No comment
      - HD and 5.1 audio in every game
      --- An HD and 5.1 FEED is required, many/most games just render it in standard def and scale it. (Even the Gamecube has surrondsound. 5.1 I don't know about, at least 4, though)

      PLUS, NO BUILT IN WI-FI! To add insult to injury, the Wi-Fi add-on costs $99!

    11. Re:Good for Nintendo by Anonymous Coward · · Score: 0

      Your reply is nonsensical. You are a Nintendo partisan. I like my GameCube and all, but Jesus' balls your retorts are shitbag nutballs crazy.

      I was going to go through and respond point by point but instead I'll just let your words speak for themselves.

    12. Re:Good for Nintendo by AnyoneEB · · Score: 1

      The GameCube cannot do surround sound, but it can fake 5.1 using Dolby Pro Logic II (a system that does its best to convert 2.0 sound to 5.1; DPL1 did 2.0 to 4.0, IIRC). Factor 5 (I think...) developed a method to tweak the stereo output so that DPL2 would work as well as possible. This was first used by Rouge Leader (a launch title), but has been used by a few other games since. Supposedly, it sounds just as good as real 5.1, but I do not have a surround system, and I have only heard about it from Nintendo fansites.

      --
      Centralization breaks the internet.
    13. Re:Good for Nintendo by ssstraub · · Score: 1

      Half of your points apply only when you're paying for Live every month. Nintendo's online services are free (at least so far), except for the back catalog.

      And the other half was already on the original xbox, so therefore it's not an improvement. It looks like the only improvement is required HD support for each game.

    14. Re:Good for Nintendo by Kent+Simon · · Score: 1

      nearly all of your points have NOTHING to do with improving the gameplay experience. I dont want a home theatre, I dont necessarily care what my friends are doing online.. Sound is good and graphics are good, but Im ready for something else.. I want my games to revive that feeling I used to have when I first piked up a joystick.. and normal mapping and 5.1 surround sound isn't where that is.

      --
      Kent Simon Multitheft Auto
    15. Re:Good for Nintendo by TommyBear · · Score: 1

      Hilarious! It IS an over-clocked gamecube architecture you fucktarded modders. sheesh! Modded down by a bunch of fucking morons. If anything you should be moding my parent comment up.

      Don't worry I have karma to burn.

    16. Re:Good for Nintendo by Anonymous Coward · · Score: 0

      Yes, people don't agree with you, therefore they are wrong and "fucktarded" fucking morons. PS3 and Xbox360 are nothing more than over-clocked versions of previous models with slightly improved graphics so that everyone can re-release the exact same games as last year with slightly improved graphics. I can't wait for Madden 2k7 Xtreme where you can zoom in every player's nuts, because after all we know thats what people who play those games want. So, you can choose between slightly better graphics for the same old 2 billion shitty Playstation games or you can look forward to the Revolution which actually has something innovative and has games which focus on the mindset of it is the gameplay that makes a game fun, not just the graphics, you fucking idiot.

    17. Re:Good for Nintendo by TommyBear · · Score: 1

      You are so wrong, that it isn't funny. Firstly the revolution is the same architecture. Same core, same GPU, same RAM, same board. Okay, you understand that? PS3 and Xbox 360 are different machines from their predecessors. But even that, was not my point. My point was that because Nintendo are using the same tech, the system should be sub $200. I stand by that. It wasn't a comment on Nintendo's development practices, I'm quite fond of Nintendo and its innovative machines that actually make that scompany money. It was a comment about the economics of the system and the sale price. It should NOT be expensive.

      Now back to the problem at hand, I was modded down because of making this destinction by a retarded moron, probably like you. So next time, read the post, a couple of times maybe if you don't understand and then mod it correctly.

    18. Re:Good for Nintendo by mink · · Score: 1

      I have an old HT system, so my setup supports Pro Logic (not PLII). The few PLII games I have seem to do a good enough job generating directional sound on my system.
      The mix isnt as good as with say a DVD putting out DD or DTS, but when something moves from right to left and back to front, you can track it audiably around you.

      Taking a PSX game like um, I think it is Colony Wars, that had regular Pro Logic and on my setup they sound close enough in quality.
      I suspect you might get better experiance out of PLII if you have PLII gear.

      --
      Well I've wrestled with reality for thirty five years doctor, and I'm happy to say I finally won out over it.
  21. Cost estimates by Jarlsberg · · Score: 3, Insightful
    I'm not surprised by these numbers, though I'd point out that the report provides only rough estimates of the costs to build the units. Still, Sony is building this unit with a new unproven processor, a first-to-market Bluray drive and some expensive ram kits, on top of everything else, so I'm not really blown away by these numbers.

    Of course, to stay competetive, Sony will never sell the PS3 for what it cost to build it, but this really does put a question mark on how low they can afford to go.

    The report also speculates on the ramifications for other companies, such as Nvidia, ATI, EA and others. It's a good read.

    1. Re:Cost estimates by ptarra · · Score: 1
      Anyway, someone in Merrill Lynch can't add a few figures:

        You can read on page 3 of the report the BOM Analysys:

      CPU: 230

      GPU: 70

      Optical media: 350

      Memory: 50

      USB:5

        Ethernet: 5

        WiFi: 5

        Bluetooth:5

        Other components: 80

        TOTAL 900

      Now... this adds up to $800 not $900.

      Regards

    2. Re:Cost estimates by Anonymous Coward · · Score: 0

      Add on top of that amount the retailer makes, assembly, delivery, etc...

    3. Re:Cost estimates by ceoyoyo · · Score: 1

      I was under the impression that BlueRay was supposed to cost $350 when Joe Sixpack went to pick one up at Wal-Mart. Sony's not going to have to pay that. The CPU price seems a bit high too.

    4. Re:Cost estimates by justsomebody · · Score: 1

      I was under the impression that BlueRay was supposed to cost $350 when Joe Sixpack went to pick one up at Wal-Mart. Sony's not going to have to pay that.

      Didn't you hear that on the news? Sony will start reselling parts to Sony at the retail price:) Analysts sometimes are funny or stupid. This one is both.

      --
      Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
    5. Re:Cost estimates by ceoyoyo · · Score: 1

      Don't forget that Sony definitely wants to get their licensing fee from Sony. "Nobody's going to get a free ride off of our hard work!" ranted Bell South CTO Bill Smith... I mean, Sony CEO Nobuyuki Idei.

    6. Re:Cost estimates by justsomebody · · Score: 1

      Yep, and I forgot the rent which Sony bills Sony for PS3 too:)
      With the fact that Kuturagi personaly will be forced to feed Kuturagis dog in the name of PS3 free ride.

      --
      Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
    7. Re:Cost estimates by damiam · · Score: 1

      Do you have a source for that? I was under the impression that it was significantly higher, and the only way we'd be getting $350 BluRay this year is if the manufacturers take a loss on it.

      --
      It's hard to be religious when certain people are never incinerated by bolts of lightning.
    8. Re:Cost estimates by ceoyoyo · · Score: 1

      Nope, no source, no idea where I heard it.

      Still, the cost of a consumer electronic device is dependent on both the number of competitors and the cost of the hardware. DVD copier stereo devices still cost $1000 even though it's only a couple of $30 drives tied together by a $50 processor. I wouldn't be surprised at all if BlueRay devices cost a fortune initially but the actual hardware cost (especially without the licensing) wasn't actually that much.

    9. Re:Cost estimates by Keeper · · Score: 1

      The bluray players announced at CES will be retailing far above $350. The cheapest demo'd was around $1000.

      The CPU price is high because the die size is large, the chip is clocked at a high frequency, and iit is being manufactuered using a 90nm process (in other words, think low yields until production snafus are ironed out).

  22. Obligatory RTFA. by NoMoreNicksLeft · · Score: 3, Insightful

    The article states that $900 is the cost to Sony. It won't cost that retail, they always take a hit. The original Xbox cost more to make, than it sold for. It's called a loss leader, look it up.

    1. Re:Obligatory RTFA. by Andrew+Tanenbaum · · Score: 2

      I'm definitely going to get the console and then not buy any games (new Linux box!). What better way to fuck Sony and their DRM?

    2. Re:Obligatory RTFA. by NoMoreNicksLeft · · Score: 2, Funny

      If you weren't a man, I'd marry you.

    3. Re:Obligatory RTFA. by Breakfast+Pants · · Score: 2, Funny

      And if you weren't not Sony or their DRM, he'd fuck you.

      --

      --

      WHO ATE MY BREAKFAST PANTS?
    4. Re:Obligatory RTFA. by romiz · · Score: 5, Insightful

      The PS3 may be a loss leader, but there still is a limit. If the manufacturing cost is $900, and sony sells its console at only $500, it means that the company estimates that it can get at get back those $400 in a way or an other.

      Given the fact that the usual margin for the console manufacturer on game sales is 20%, that makes only $12 for each $60 game. Simple maths says that in those conditions, sony would have to sell in average more than 30 games per customer to break even on the machines it sold with a so large discount.

      And except for the rare hardcore gamer, how many people buy 30 games for a machine in one generation ?

    5. Re:Obligatory RTFA. by BewireNomali · · Score: 2, Insightful

      The question is how much of a loss can Sony accept given their meager cash resources (relative to Microsoft). Let's agree to an arbitrary ceiling for an acceptable console price - let's say $500. How long can Sony absorb $400 loss per unit? And $500 won't be competitive considering that the 360 will have dropped $100-150 by the time The PS3 drops.

      --
      un burrito me trampeó.
    6. Re:Obligatory RTFA. by timeOday · · Score: 1

      It also won't cost Sony $900 to manufacture one when it goes to market. Congrats on knowing what a loss leader is, but there's no way Sony would give away that much.

    7. Re:Obligatory RTFA. by CastrTroy · · Score: 2, Insightful

      if it costs them $900 to make, and you pay $800, then they've lost $100. If you don't buy it, then they've lost $900. You tell me which one hurts sony more.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    8. Re:Obligatory RTFA. by NoMoreNicksLeft · · Score: 4, Interesting

      This is counter-intuitive, so you don't lose points. But they lose more if he does buy it. Why? Because in the initial frenzy for the machine, there won't be enough. If someone buys one like he suggested, that's a machine no one else can buy. He's keeping it off the market, in effect. Depending on how demand goes for games, Sony may not be able to justify making any more of them.

      Where as if he lets a hardcore gamer buy it, sales might be so brisk of games, that Sony decides they will eventually make a profit, keeps going.

      So during the debut of the thing, it's entirely possible that him buying the machine could hurt them worse than not buying it (since he has no control to keep everyone from buying his unit). What you say only becomes true if he can convince others not to buy it either, an unlikely proposition.

    9. Re:Obligatory RTFA. by Total_Wimp · · Score: 5, Informative

      The article states that $900 is the cost to Sony. It won't cost that retail, they always take a hit. The original Xbox cost more to make, than it sold for. It's called a loss leader, look it up.

      Then someone, probably many someones, are smoking crack.

      Explain to me how Sony is going to make up $400 per console on average if it costs them $900 and they sell for $500? A loss leader is not some magical thing where you sell a $900 item for half price and make a profit. The way it works is that you somehow manage to make more than the cost of the item through some other kind of sales. My question to you is: give me some kind of business model where Sony is going to make $400 bucks per console off some other kind of sales? Put another way, that's about 7 games. If the games cost nothing to make and Sony took home 100% of the profit, they'd have to sell 7 games for each console to break even.

      Sony is participating in a mature business where it is the market leader. Market leaders don't give away very much in order to gain market share, because they already have market share. They're in the business to make a profit. They may, in fact make more of a profit off blades than razors, but they won't give away a razor that costs them more than they can make in blades.

      That said, TFA is counting costs from a place that is not based in reality. As the IP owner and manufacturer of the Blue-Ray drive, it will not cost Sony anywhere clos to $350 to manufacture a drive and put itinto a Playstation. Their R&D and manufacturing facilities costs can not be put into a per-unit cost in the same way as if they were buying the drives from Toshiba. You can make any kind of argument you want here about 3-year right-offs and the like, but the fact is that those dollars are in reallity going into a whole industy and not just the PS3. Claiming the Blue-Ray drive as a $350 manufacturing cost of the PS3 is like claiming it costs $350 per unit to manufacture Windows Vista. You may be able to cook the numbers that way, but that kind of per-unit cost just isn't relevant to this particular kind of manufacturing.

    10. Re:Obligatory RTFA. by CastrTroy · · Score: 1, Redundant

      But at $800, I don't imagine that they'll be flying off store shelves.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    11. Re:Obligatory RTFA. by NutscrapeSucks · · Score: 1

      People like him are just statistical noise anyway, so he's not going to "hurt" Sony. I think Sony's profit strategy is not just games, but Blu-Ray royalties anyway.

      Also, you put Linux on the thing and the Cell/BluRay/Nvidia stuff is all basically useless. I don't see how you'll ever get any value out of it without going the Sony route.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    12. Re:Obligatory RTFA. by NoMoreNicksLeft · · Score: 1

      You can argue with the $900 price with the author of the article. Sounds a little ridiculous to me, but he actually is arguing that that's what the cost will be, when it does go to market.

    13. Re:Obligatory RTFA. by NoMoreNicksLeft · · Score: 2, Interesting

      Bear with me, I am no economist... but:

      Let's use small numbers to make things clearer. You are Soby, maker of this crappy little video game machine. It will be a big hit, but it costs $100 to make. Only, no one is willing to pay more than $50. No big deal. If you can get it to be a big enough hit, you can ramp up production, and sometime next year you can be making the things for $50, or maybe even less. The thing is, will it be a big enough hit?

      If you go forward now, you might make up a little of the $50 difference through games licensing. But even that isn't expected to pay it up completely (don't get me wrong, once you get the cost down, games licenses will make up the bulk of the profit).

      So you see, they don't have to make up the difference. They have to hold out until that difference no longer exists, and it has to continue selling past that point long enough to actually make a profit. That profit will be what makes up for the initial cost/retail price difference (and hopefully then some).

      Will it work? Fuck if I know, that's a hell of a price to make up for. The good news is the Cell processor, it's possible they'll make enough in royalties for that thing to make the whole thing worthwhile no matter what.

    14. Re:Obligatory RTFA. by NoMoreNicksLeft · · Score: 1

      Heh. I expect that there will be linux support for the Cell. Bluray too, inevitably. It's the Nvidia that might never be worth much...

    15. Re:Obligatory RTFA. by C0rinthian · · Score: 4, Insightful

      If the given scenario is true, one would imagine that Sony is banking on more than game sales to recoup losses. Online serice subscriptions, and Blu-Ray royalties are possibilities.

    16. Re:Obligatory RTFA. by PixelSlut · · Score: 3, Interesting

      Keep in mind that the online platform is a huge part of both PS3 and Xbox360. We know that this won't be a free service, this is something players have to pay for on a monthly basis, just like your existing MMOs. Most likely you pay $60 a game, then another $15 or $20 a month to give you access to all the online game services or whatever. Not everyone will be willing to pay that at first, but as the game library builds and as more people see how cool it is at their friends' house or whatever, the subscriptions will increase. Plus, manufacturing costs will not always remain $900 a unit. They'll go down, just like they always do with PC hardware. I think Sony can easily take a $400-500 hit per unit long enough to get the costs down and get the online business booming.

    17. Re:Obligatory RTFA. by sqlrob · · Score: 3, Insightful

      And except for the rare hardcore gamer, how many people buy 30 games for a machine in one generation ?

      Let's see...

      Current gen lasted 5 years, that's 6 games per year, or a on average, a game every other month. How is that "hardcore"?

    18. Re:Obligatory RTFA. by blzabub · · Score: 0
      Will it work?

      No. Sony is going down like a futomaki at a cherry blossom festival.

    19. Re:Obligatory RTFA. by kesuki · · Score: 1

      I know many people who've bought just a console and a few games, then never bought another game. albeit they almost never buy 'launch' consoles... still it can happen.

    20. Re:Obligatory RTFA. by dickko · · Score: 1
      Current gen lasted 5 years, that's 6 games per year, or a on average, a game every other month. How is that "hardcore"?

      I'd call it hardcore.

      Most people I know buy one maybe two games a year, and they tend to be games with a lot a replayability (eg. GT4 and the like). They'd rather rent games for the weekend, instead of paying NZD $100 on a game they'll play a few times then shelve.

      But then again, most people who are early adopters of machines are "hardcore" and probably do buy that many games. So you may have a point. Your average player waits for the console to hit a much lower price before they buy in.

    21. Re:Obligatory RTFA. by sqlrob · · Score: 1

      It just needs to average out. Anyone I know that would buy a launch console would have trouble limiting themselves to a game every other week, never mind every other month.

    22. Re:Obligatory RTFA. by Anonymous Coward · · Score: 0

      if you had read the article closer and actually added up the numbers merril lynch have there, they are off by $100. they cant even add up a column of numbers and they want people to take them seriously?

    23. Re:Obligatory RTFA. by Babbster · · Score: 2, Interesting
      Sure, they have other revenue streams but when put together they all have to have a margin, and a consumer market, that can at least recoup the costs of research, development, production, marketing...

      In other words, let's say that they lose $400 per PS3 sold (that would be stunning to me, but I'll go with it) intending to make up the difference through game sales. Now the game sales (talking first-party here) have to not only recoup their own costs but they have to cover the losses from the console itself. It's even worse for Blu-Ray licensing since their per-unit licensing fees have to be large enough for Sony to make up for their research and development on Blu-Ray (it would be an instant profit out of the gate) and small enough so that the format is attractive to manufacturers and content providers.

      In short, if this analysis is accurate (and I have my doubts until Sony makes a reporting of their actual costs after producing and distributing the consoles) then Sony is up a creek without a paddle. They've already been laying off employees and experiencing profit problems in other divisions. If the Playstation division joins in, we could see a company-destroying debacle. Again, though, whether or not this analysis is truly accurate would be the big "if."

    24. Re:Obligatory RTFA. by jasonditz · · Score: 1

      I would say the per game revenues will be lucky if they pay for the marketing blitz we're sure to see in the early goings. That sort of loss is flat out dreadful.

      Unless they expect system costs to come down quickly and majorly, these numbers don't add up in a lot of ways. Say what you will about Microsoft's lack of a video game business model, they don't appear to be getting in this far over their heads. If Sony's truly dropping $400 or $500 a system just getting these things to market, their EBITDA only allows them to subsidize 10 million or so a year before they eat through the entire company's profitability. That may sound like a lot, but to keep up with past generations they need to sell about double that.

      Sure, eventually prices will come down (some), but is Sony's front office so dedicated to the video game wing they're willing to sacrifice the whole company's earnings for a year or two until that happens just to keep their present position in a market that's already showing signs of contracting (at least in Japan)?

    25. Re:Obligatory RTFA. by ClamIAm · · Score: 2, Insightful
      The article states that $900 is the cost to Sony. It won't cost that retail, they always take a hit.

      This is a myth that has never been true. (Google cache...site seems to be down).

    26. Re:Obligatory RTFA. by Fulcrum+of+Evil · · Score: 1

      The article states that $900 is the cost to Sony. It won't cost that retail, they always take a hit. The original Xbox cost more to make, than it sold for. It's called a loss leader, look it up.

      I'll need a cite for that. The Xbox was known to sell at a loss, but not the PS2.

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
    27. Re:Obligatory RTFA. by Physician · · Score: 0

      Very good points all the way around. Yet I'm stunned that you refer to it as a "blue-ray" drive when you have so much knowledge. It's blu-ray, not blue-ray.

      --
      Does God treat us as servants or friends? Check my homepage.
    28. Re:Obligatory RTFA. by Total_Wimp · · Score: 1

      That made me laugh. I do that stuff all the time :-)

    29. Re:Obligatory RTFA. by kingsmedley · · Score: 2, Insightful

      And except for the rare hardcore gamer, how many people buy 30 games for a machine in one generation ?

      For that matter, who but a hardcore gamer would by a launch system, especially one priced at $500? The '30+ titles' gamer and the 'early adopter' gamer are one and the same.

      Later on down the road, costs are reduced and the losses to Sony go down. The gamers that buy in at that point are less committed, and thus will be the ones that will probably buy fewer games. And of course there are the royalties from the BluRay movies.

      FWIW, I made many similair arguments about how much Sony and Microsoft would be screwing themselves with the losses they were going to be taking on the PS2 and Xbox, but apparently those bets worked out OK.

      --
      Must... think up... something... clever!
    30. Re:Obligatory RTFA. by RemovableBait · · Score: 2, Interesting

      ...then another $15 or $20 a month to give you access to all the online game services or whatever.

      Considering the Xbox Live service costs $49 for 13 months (12 paid, 1 free), do you really think that Sony could get away with charging (what amounts to) $180 to $240 a year for their service? Especially when you factor in that by the time PS3 launches, the 360 will have a much larger catalog of online capable games, not to mention a more opponents. And the Xbox Live service has had a lot of time to mature, with Marketplace and Arcade and all of the stats tracking... It would be a seriously tall order for Sony to churn out an Xbox Live beating service on their first real attempt.

      And I was seriously considering buying one of these things, until they starting fucking the little guy with rootkits and DRM. The deserve the PS3 to flop IMO, even if it is a shame for gamers.

    31. Re:Obligatory RTFA. by creativity · · Score: 1

      Just one fact contradicts the 30 game argument, PS3 is backwards compatible.With PS2 super cheap they are still making profits with the PS2 games.

    32. Re:Obligatory RTFA. by nomadic · · Score: 1

      Loss leaders can work, within reason. This would not be a reasonable approach. You can't just say "loss leader" and end the analysis, you have to look at how much they're losing and how long it would take them to recoup their losses. In this case there's no way they're going to take that kind of loss just for market share.

    33. Re:Obligatory RTFA. by Firehed · · Score: 1

      I *might* own 20 games for my ol' Sega Genesis, and I bought most of them around the $20 mark or even less. I own less than 10 PS1 and PS2 games combined. While I'm sure that's below average, during my "hardcore" period on the PC, I bought maybe... umm... absoltely nowhere near that rate's worth of games.

      --
      How are sites slashdotted when nobody reads TFAs?
    34. Re:Obligatory RTFA. by bensafrickingenius · · Score: 1

      I started buying games about 9 years ago. I have less than 30. I have a few favorite games that i play religiously for a long time. I'd call anyone who buys 6 games per year hardcore, yeah.

      --
      I am not left-handed, either!
    35. Re:Obligatory RTFA. by MBGMorden · · Score: 1

      I bought both Dreamcast and Gamecube on launch day (bought PS2 a few months after release and Xbox about a year after release).

      My tally of games:

      10 Dreamcast (about half of these were bought when Dreamcast games went on extreme clearance)
      7 Gamecube
      10 PS2
      5 Xbox

      I consider myself someone who plays more than average, but not quite "hardcore". Thing is, I only have but so much time to play games, and I'm only going to buy why I consider to be the very best ones. There's only 3 slated games right now that I'm even interested in (Zelda Twilight Princes, Neverwinter Nights 2, and Mass Effect). I would suspect that a lot of working class gamers with limited time are in the same type of situation.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    36. Re:Obligatory RTFA. by freeweed · · Score: 2, Informative

      It's hardcore because systems are lucky to sell games at a 10:1 ratio.

      You seriously think most people have 30+ games for their game consoles?

      You assume people buy games throughout the life of a console (most don't after the first year or 2), that they buy games on a regular basis (most people buy a game or 2 a year TOPS after the first year), and that "a game every other month" is normal purchasing.

      "Hardcore" refers to those gamers who buy excessive games in comparison to the general public. Like more than 3 times the avergae number of games. That's how it's hardcore.

      --
      Endless arguments over trivial contradictions in books written by ignorant savages to explain thunder in the dark.
    37. Re:Obligatory RTFA. by Firethorn · · Score: 1

      I agree. While it might make sense to make a loss-leader at first, you have to at least expect the production costs to drop quickly enough to make it worthwhile to take the hit for market share.

      In that case, by being really, really cutting edge when you release the platform, you extend the relative life of it. Just look at the mini versions of the PS2 that are out now.

      I believe that a huge chunk of that cost is development and Sony(or at least the executives in charge) are figuring to spread out the development costs over a longer than normal period.

      --
      I don't read AC A human right
    38. Re:Obligatory RTFA. by Zeveck · · Score: 1

      If I remember correctly the PS1 required 9 game purchases before it became profitable, and the PS2 required 14. I am pretty sure the X-Box required even more. 30 seems ludicrous, but you have to remember that this is a drawn out race for being the set-top-box, the central hub to household multimedia. And, there is a bit more to it than game sales, such as things like the DVD addons, extra controllers, memory cards, etc.

    39. Re:Obligatory RTFA. by Ravatar · · Score: 1

      People used to say the same about PC video cards. Checked the prices on a GeForce 7800 GTX 512, or a Radeon X1900XTX?(Both of which happen to be flying off the shelves)

    40. Re:Obligatory RTFA. by bigman2003 · · Score: 1

      Hardcore can mean a lot of different things....

      In my 3.5 years of owning an original Xbox, I probably purchased 50 games or so.

      On the 360 I've already bought 7 (+ 4 XBLA games)

      I don't consider myself a 'hardcore gamer'. I'm just someone who doesn't mind buying games. It doesn't mean that I PLAY games for 30+ hours per week. It just means that I like to try out a lot of different games.

      --
      No reason to lie.
    41. Re:Obligatory RTFA. by Anonymous Coward · · Score: 0

      No, it's BluRay,
      not Blu-Ray...
      not Blue-Ray...
      and definately not Blew Ray (Heck, Everybody love's Raymond, but I don't love him that much!)

    42. Re:Obligatory RTFA. by kimvette · · Score: 1

      No, it doesn't hurt sony until he and all of his friends each decide to buy three or four of these things to run as cheap-but-fast media servers. :)

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    43. Re:Obligatory RTFA. by KDR_11k · · Score: 1

      Graphics cards sell in MUCH smaller numbers than a game console has to.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    44. Re:Obligatory RTFA. by Zangief · · Score: 1

      But, did you buy those Xbox games brand new, or were some used, some traded for older games?

    45. Re:Obligatory RTFA. by WhiteWolf666 · · Score: 1

      You see... the constant in this situation is not that loss-leaders win.

      It's that you, Mr. kingsmedley, make terribly predictions on slashdot.

      Therefore, while I was indecisive before, I firmly believe the PS3 will be a failure.

      Got any hot picks in the stock market so I can short them? :)

      Just kidding. No idea why this came to mind, its not even all that funny

      --
      WhiteWolf666 an exBush supporter. All you new-school,compassionate,save the children Republicans can rot in hell
    46. Re:Obligatory RTFA. by Diag · · Score: 1

      ...the losses they were going to be taking on the PS2 and Xbox, but apparently those bets worked out OK.

      Well, it helps if you've got a massively profitable company behind you to help cover the losses. There's an intersting read here : Microsoft's Red-Ink Game.

      One tidbit from the article says "...the Xbox console, which contained about $323 worth of parts and materials when released, but sold at retail for $299. [The 360 is] certainly not going to help Microsoft reverse the trend of losses in its home-entertainment segment. In the fiscal year ended June 30, [the Xbox] lost $391 million on sales just shy of $3.25 billion. That's a little more than 8% of Microsoft's total sales of $39.8 billion."

      --
      Serving Suggestion: Defrost
    47. Re:Obligatory RTFA. by mrchaotica · · Score: 1
      Bluray too, inevitably.
      Not if you actually want to be able to compile the kernel yourself, and exercise the rights that the GPL gives you!
      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    48. Re:Obligatory RTFA. by Anonymous Coward · · Score: 1, Insightful
      If you don't buy it, then they've lost $900
      If you don't buy it, then they've lost nothing. If you buy it, they lose something.
    49. Re:Obligatory RTFA. by squidguy · · Score: 1

      Neither... it's called a tax write-off.

    50. Re:Obligatory RTFA. by jasonditz · · Score: 1

      Actually it was my understanding that the $900 per unit costs were manufacturing costs, and did not include any R&D expenses. Though I'm sure some companies are passing along the costs of developing their components to Sony in higher costs for those components.

      Mass acceptance of the PS3 probably does a long way towards cementing the Blu-Ray disc as the next generation video standard too. But still, I can't imagine Sony's going to allow thing to happen.

      I know if I was a shareholder and the company is all but announcing that the only marginally profitable video game division is going to need to drive the entire company into a loss for a year or two I'd be very concerned.

      The PS2 did as well as could ever be expected of the PS3, and it never exactly brought in enormous amounts of money. The PSP is a loss leader too, it's North American tie-in ratio is atrocious, and it's Japanese market share has it as a distant also-ran. Now the PS2, which had helped subsidize the PSP debauchle, is being replaced by an even bigger loss leader? I think Sony needs to re-examine to what end they're in this industry. Is being the market leader in home consoles really worth it if its not something you can make money on?

      They're in the worst position of the three in consoles here. They're nowhere near as able to make back money on a console as Nintendo (whose first party titles are always top sellers), and Nintendo never sells systems for more than a cursory loss anyhow. Microsoft beat them to market with a comparable performer at what sounds like a lower price... and even though they're probably taking a hefty loss on it as well, they're much more able to afford it...

    51. Re:Obligatory RTFA. by Zaatxe · · Score: 1

      Are games worth buying being released in every other month (in average)? I don't think so, but that's only my opinion...

      --
      So say we all
    52. Re:Obligatory RTFA. by Anonymous Coward · · Score: 0

      Hardcore is a word whose usage is in dispute. My interpretation is that aimply buying a lot of games or having an expensive PC doesn't make you hardcore, just rich. Although living off rice so you can afford to buy arcade machines should also count as hardcore, as does playing for over 20 hours a week. I've thought about it, and I'd say that anyone who puts their health, family or career at risk is hardcore. I don't mean a big risk, just getting fat because you spend all day playing counts. Often being late or exhausted at work because you were playing till 4am counts. Taking a part time job so you have more time to play definitely counts. Stuff like that.

    53. Re:Obligatory RTFA. by Firethorn · · Score: 1

      Yeah, it seems you're right. From the PDF:could approach $900, falling to $320 three years from launch.

      I can't see how this DOESN'T include R&D and development costs, even if they're hidden by "The blue-ray drive unit costs $350 now, and they anticipate it dropping to $100 in three years." That and the CPU droping from $230 to $60.

      From that I'm guessing that they might not be counting the development costs for the PS3, but are rolling them into the cost of the CPU/blueray drive.

      Basically the CPU & drive were developed seperatly and individually, then were plugged into the PS3.

      --
      I don't read AC A human right
    54. Re:Obligatory RTFA. by jasonditz · · Score: 1

      Plus the CPU and drive are being used in other stuff as well... IBM's making servers with Cell chips in them and lots of sony partners are going to be making standalone Blu-Ray players.

      What strikes me as a little weird is that the PS3 is allegedly going to launch about the same time as the rest of the Blu-Ray players, include all the same features, PLUS all the video game stuff... and yet the standalone Blu-Ray players are expected to retail for nearly a grand when they launch.

      Now, I understand that the players are being sold for a profit while the PS3 is being sold for a loss... but if Sony's selling the PS3 for half the price of a standalone Blu-Ray player, who's going to buy the later? Less features at twice the price?

    55. Re:Obligatory RTFA. by default+luser · · Score: 1

      I can't believe the above was modded Interesting.

      Online game service fees will hardly make a dent in these kind of losses, assuming these loss estimates are correct.

      Let's say that Sony does release their console at $500, at a $400 loss per console. Let's also assume that Sony will cut the sale price in half within 3 years ($250), and reduce the component costs within 3 years by 2/3 as they did with the Playstation 2 ($300).

      Assuming robust sales of say, 50 million consoles, I'm eyeing the average loss per console over 5 years in the range of $200-300, yielding a total loss over five years of 10-15 billion dollars.

      Now, assume Sony can get away with charging slightly more than Microsoft for their online service (say, 60 bucks a year), and that Sony can maintain an average (over those 5 years) of 10 million customers paying online fees. That yields 600 million gross a year, probably more in the range of 200-300 million net.

      So, over 5 years, that's a paltry 1.5 billion (best-case) to be applied toward a huge 10-15 billion hole. Game licensing and sales fees will still have to make up the lion's share of those losses.

      --

      Man is the animal that laughs.
      And occasionally whores for Karma.

    56. Re:Obligatory RTFA. by ssstraub · · Score: 1

      Isn't the Revolution online service going to be free? The Nintendo Wi-Fi connection for the DS is free. No one will be willing to pay (especially PER GAME) when they see their friends playing ALL their Revolution games online for free.

    57. Re:Obligatory RTFA. by ezberry · · Score: 1

      Not everyone buys the console the day it comes out.

    58. Re:Obligatory RTFA. by coopex · · Score: 1

      You make the incorrect assumption that if you don't buy it, it won't be sold.

      --
      The road to hell is paved with good intentions.
    59. Re:Obligatory RTFA. by Anonymous Coward · · Score: 0

      $500 + 30*$60 = $2300

      $2300 = a lot of dollar menu

    60. Re:Obligatory RTFA. by Firethorn · · Score: 1

      Unless they're also burners, I agree with you. It shouldn't be too hard to make a remote addon with the PS3.

      Oh, and reading the PDF, I noticed something strange with their $900. I added it up 3 times and came up with $800 every time.

      --
      I don't read AC A human right
    61. Re:Obligatory RTFA. by sqlrob · · Score: 1

      $2300 / 1825 = $1.26 / day

    62. Re:Obligatory RTFA. by Ravatar · · Score: 1

      I was comparing principle, not sales volume.

    63. Re:Obligatory RTFA. by KDR_11k · · Score: 1

      Someone will always* buy a product, if the PS3 sold the same numbers as a top-end graphics card everybody would say "nobody is buying it". Top end cards are made in small numbers and meet the litle demand there is. Games consoles "aren't selling" if they don't shift five million units during the first year. Look at the XBox in Japan. It's selling but rarely more than a thousand a month (usually closer to 200). Result? "The XBox flopped in Japan".

      But well, if Sony is confident that a one million people userbase at the end of the PS3's life is acceptable that's their thing.

      *=Common sense applies

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    64. Re:Obligatory RTFA. by gameboyhippo · · Score: 1
      And except for the rare hardcore gamer, how many people buy 30 games for a machine in one generation ?

      I don't know. I bought more than 50 games for my Nintendo Gamecube. I wouldn't call myself "hardcore". I know that given any game, I'll get whooped easily by just about 50% of people. It's just that instead of DVDs, I buy games. But I see your point.

      Here's something else to think about. Sony makes $12 per $60 game. What about the value games? That's what I mostly buy. The game has to be something I've been anticipating for at least a year before I'd buy it for $50. Games like Sonic Heroes or Pikmin 2. And then there are the used gamers. They wouldn't be any help to Sony trying to make up the $400 loss. So yeah, I agree 100%. There is a limit.

    65. Re:Obligatory RTFA. by Golias · · Score: 1

      $2300 / 1825 = $1.26 / day

      In other words, more per day than Cable TV, phone service, broadband Internet access in most cities, a "full" NetFlix account, PBS membership, a good company health plan, a daily frou-frou coffee drink at Starbucks, or the life-saving donation you made to that big-eyed little starving kid on the late-night infomercials.

      --

      Information wants to be anthropomorphized.

    66. Re:Obligatory RTFA. by Alban · · Score: 1

      Not exactly, since at time goes buy, manufacturing costs will quickly decrease.

    67. Re:Obligatory RTFA. by CastrTroy · · Score: 1

      I'm making the assumption that if he doesn't buy it, then it hasn't been sold yet. If half a million people start thinking that they are hurting the company by buying the console and not buying the games then there's at least some units in there that probably wouldn't have sold.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    68. Re:Obligatory RTFA. by sqlrob · · Score: 1

      What part of the country are you from?

      That's less than 3/4 of a cable bill
      20% cheaper than broadband
      Half the cost of our (family) phone service
      Less than half the price of my health plan
      Cheaper than a drink at starbucks (they have stuff less than $2?)

      It's also cheaper than a night out a week at the movies

    69. Re:Obligatory RTFA. by Golias · · Score: 1

      What part of the country are you from?

      The Midwest. Otherwise known as "fly-over land", where the cost of living is much cheaper than on the coasts.

      --

      Information wants to be anthropomorphized.

    70. Re:Obligatory RTFA. by geekoid · · Score: 1

      "
      Explain to me how Sony is going to make up $400 per console on average if it costs them $900 and they sell for $500?"

      Volume!

      The blades in the case is Blu-Ray. It appears the the PS3 is going to be the corner stone to leverage there way into new liscensing.

      They may have plans for an online serves as well, where they get a monthly fee.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    71. Re:Obligatory RTFA. by Anonymous Coward · · Score: 0

      Does anyone else think it would be awesome if Sony just up and crapped itself?

  23. Attention Zonk: Summary is misleading by Anonymous Coward · · Score: 1, Informative

    The $900 figure is the estimated BOM at launch, not
    the retail price.

    The BOM is figuring $350 for the BluRay drive,
    and $230 for the Cell processor.

  24. Re:$900 Console? by jericho4.0 · · Score: 2, Interesting
    There's a lot special about the Cell. If used correctly (and it's debatable if/when this will happen), it could be delivering a gaming experience that puts the other two consoles to shame.

    It 'aint $900 worth of special, though.

    --
    "A language that doesn't affect the way you think about programming, is not worth knowing" - Alan Perlis
  25. Anything above 600$ will hurt by G3ckoG33k · · Score: 4, Funny

    Anything above 600$ will hurt, as my wife would try to kill me...

    1. Re:Anything above 600$ will hurt by Achoi77 · · Score: 1
      Anything above 600$ will hurt, as my wife would try to kill me...

      Shh! Better not tell her how much that engagement ring cost! Because if it's significantly more than $600, your wife is going to murder you. BUT, if it cost LESS than $600, your wife is going to do more than murder you. :-P

      ...it's a joke, please laugh?

  26. The $900 price estimate is awfully pessimistic by Jimmy_B · · Score: 2, Insightful

    The report comes up with the $900 estimate by summing up cost estimates for each of the components, but its estimates for the prices of those components is overly pessimistic. In particular, it predicts that the Blu-Ray drive will cost $350 initially (!?), that the CPU will cost $230 initially, and that the unit will not be sold at a loss. They don't say how they arrived at those, but $350 for an optical drive in bulk is not believable at all. If Blu-Ray drives cost anywhere near that much, then the PS3 will ship without them. A more reasonable estimate is that the PS3 will cost $500 at launch, and come down to $300 quickly.

    1. Re:The $900 price estimate is awfully pessimistic by MMaestro · · Score: 3, Insightful
      The Samsung BD-P1000 the first Blu-Ray player will be first out on the market. It is due out in early Spring and is expected to be priced at around $1000. Assuming Sony somehow managed to pull of a manufacturing miracle and Blu-Ray drives only cost 25% what Samsung is selling it for, it'll still cost around $250 to manufacture.

      These $300 or $500 price estimates are nothing more than Sony's hype machine working overtime. A top of the line, brand new PC video card costs about $500 USD manufacturer recommended. The PS3 is expected to have a top of the line Blu-Ray player, the virtually experimental CELL processor and PS1 and PS2 backward compatibility all rolled up into one neat little package.

    2. Re:The $900 price estimate is awfully pessimistic by radish · · Score: 1

      The first CD-R drive I ever bought (HP IIRC) cost something like $400, and that was from a discount box shifter. I'm sure the bulk price was over $300.

      --

      ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

    3. Re:The $900 price estimate is awfully pessimistic by invader_allan · · Score: 1, Insightful

      As you say, these numbers are very pessimistic. I read a story, it may have even been on slashdot, that it was shocking news that the blu-ray drive was going to cost $100 for sony, which is much more than an hd-dvd drive. They paid for the plant and were a partner in the R&D costs at IBM, and I would suspect they are paying half of the market price for finished processors. That brings the cost at day one to $600, and they lose $200 for the first 6 months, $100 for the rest of the year, break even at 18 months on market and laugh all the way to the bank for the last 3 years of the generation. They are not going to be paying $900 for the machine, but they will lose money for a little while. Most of the consoles will sell after the first year anyway, during the saturation period when everyone makes up their mind what they want to buy when there are actually games on the market. Of course, the problem is the 360 may have 100 titles long before the ps3 launches, and it will have what, 40 at launch? If they wait another 9 months they may have 150 for the 360, and people go where there are games to play. The 360 may hit saturation buying first. Who knows where we'll be in 12 months?

    4. Re:The $900 price estimate is awfully pessimistic by ClamIAm · · Score: 1
      The Samsung BD-P1000 the first Blu-Ray player will be first out on the market. It is due out in early Spring and is expected to be priced at around $1000. Assuming Sony somehow managed to pull of a manufacturing miracle and Blu-Ray drives only cost 25% what Samsung is selling it for, it'll still cost around $250 to manufacture.

      $250 is probably higher than what the drive will cost Sony. Why? Well, a standalone Blu-Ray drive needs not only the drive, but decoder and processor chips to transform the bits into video and audio. The PS3 will most likely do this processing and decoding on the Cell itself, so it won't need these chips, lowering the cost. Also, Sony will probably be manufacturing the drives, not outsourcing. This will also lower the cost.

    5. Re:The $900 price estimate is awfully pessimistic by MBCook · · Score: 3, Interesting
      Don't forget, that Samsung has to make money on those players, where Sony can do the loss-leader thing with the PS3. That said, the Samsung unit needs to have processors to decode and play the video and do whatever else. It needs the output connectors, the HDMI encoder, etc. The PS3 already HAS all those things. The PS3 just needs the bare drive to read the data, all the other stuff in the Samsung player (the sound circuitry, the power supply, the video circuitry, etc) is already accounted for in the rest of the PS3 price.

      Plus, everyone knows that the first people to buy something like that Samsung player is paying a large premium. I would be amazed if that player cost them over $500 to manufacture.

      And of course, Sony will benefit from economies of scale on the PS3 faster than that Samsung player will.

      The PS3 will be sold at a loss. But I bet it will be less than $200 per unit (I'm guessing at a $400 price point myself).

      --
      Comment forecast: Bits of genius surrounded by a sea of mediocrity.
    6. Re:The $900 price estimate is awfully pessimistic by Bri3D · · Score: 1

      There are also licensing costs related to the format which Sony probably doesn't have to pay. The $1000 price for the player includes the hardware (which is vastly more than the PS3 needs for its Blu-Ray component), the licensing (probably), the manufacturer's markup, and the retail markup. It's likely that the Blu-Ray drive in the PS3 will cost Sony as little as $150-200/unit.

    7. Re:The $900 price estimate is awfully pessimistic by Nurf · · Score: 1

      Hi,

      I have helped design consumer electronics devices for several large companies as a contractor, and we have a simple rule of thumb for consumer electronics devices called the "5 times rule". If someone wants to sell something for $500 retail, the parts and construction can't cost you more than $100. If you aren't including enclosure costs and other such things, the quick rule of thumb is the "ten times rule".

      Shocking, I know, but if Samsung sell something for $1000, they would be fools if it cost them more than $200 to make. You can break these rules when your volumes get insane, but most of the time it's not a bad rule to follow for the initial release price of a product.

      Now, most people claim that consoles are sold at a loss. This is not really true. Most consoles are very profitable over most of their lives, and pretty early into the sales cycle. However, you can break the five times rule if you like (well, partially--retailers still expect some profit, even if it's less than other products). That means you can sell it at cost, or close to it, not make a loss, and make money off games and accessories.

      Compared to the "normal" way of doing things, selling at cost or a little more than that is equivalent to selling at a loss. But, for a console, it's not actually selling at a loss, it's just covering your costs and making the real profit elsewhere.

      Sony could make a PS3 that costs $400 to make, and sell it for $500, and they would be selling something that would cost $2000 on the first day of release in another industry.

      -Nurf

      --
      ---
    8. Re:The $900 price estimate is awfully pessimistic by Keeper · · Score: 1

      I think a $500 estimate for the samsung bd drive is probably fair (especially if you work backward from the typical retailer profit on the $1000msrp).

      In common between the devices is about $15 worth of parts (various connectors and av stuff) and the decoder chip (cost unknown). The PS3 has a video chip in it, so I'm going to presume that both of these cost roughly the same to manufacture to make the remainer of the comparison easy.

      Leftover you must account for the cpu, memory, network devices/plugs, various memory card readers, wireless related goo, bluetooth related goo, controller(s), and so on.

      So, using your guesses, that would mean all of that would have to cost $100.

      Sorry, I'm not seeing it.

      Either the player cost somewhere around $300 to manufacture (doubtful), or the PS3 is going to cost more than $600 to manufacture.

      Honestly, I'm still remembering the early $500-$600msrp rumours that started after some of Sony's comments at the last E3. That's looking less and less absurd as more information becomes available (assuming of course that Sony doesn't trim any features to cut costs).

    9. Re:The $900 price estimate is awfully pessimistic by Keyframe2 · · Score: 1

      How can this stuff be that expensive anyways? It's all some ore from the mountain made into chips and stuff damnit

      Look at the prices of cheapo DVD players now.. for 20$ you can get everything and DivX compatibility.. it's all ore, nothing more

    10. Re:The $900 price estimate is awfully pessimistic by Anonymous Coward · · Score: 0

      A top of the line, brand new PC video card costs about $500 USD manufacturer recommended.

      This MSRP stuff is junk. For example where I work in car audio the markup is amazing on alot of stuff. Some items at employee discount (Cost including shipping, etc, etc) still comes out at 50% cheaper, with the smallest markup I've seen right around %27 percent. That's just from the retailer. The manufacturer (infact 3 that I know of for sure) offer employee accomodations at 70% off MSRP, and this company I work for has a LOT of employees (I beleive over 620 retail outlets across the US). And that is just for our retail chain, no including all the other companies that have the accomodation availible for their employees.

  27. $900? Not a chance. by YrWrstNtmr · · Score: 2, Interesting
    If that's what it will cost to build, then Sony will sell it at a significantly lower price. If that's what the retail price will be, then xbox sales will skyrocket.

    The playstation is primarily a games machine. As such, it's parents buying them for their kids. Once you include a couple of initial release games, dropping $1000+ on the new console is not gonna happen. No matter how much little Johnny screams. $400-500, maybe. A grand? Not a chance.
    My son is firmly entrenched in the playstation camp. PS1, PS2, PSP. Given the choice between a 360 now, or a PS3 later, he'd rather wait for the PS3. But for $1000? Tough luck, dude. Not happenin'.

    (Yes, there are the fools who bought PS2 and 360 consoles for $1000+ on release day from some guy on eBay, but those are abberations.)

    1. Re:$900? Not a chance. by Anonymous Coward · · Score: 0

      Newsflash: The average gamer is around the age of 25. Little Johnny is in the minority.

    2. Re:$900? Not a chance. by Anonymous Coward · · Score: 0

      Problem: desired game consoles is too expensive.
      Solution: make him pay for it.

      Dilemma solved!

    3. Re:$900? Not a chance. by Deliveranc3 · · Score: 1

      There are some fools who bought the psp...

      How much was that? $300?

      Wow.

  28. $900!? PS is dead. by exoir · · Score: 0

    If its true then thats the end for PS, and MS wins again, just ask Nintendo. Im sure by the time it comes out xbox360 will have come down in price as well.

  29. For the biggest financial institution around... by cthellis · · Score: 1

    ...I find it completely ironic that their official report gets simple addition wrong.

    1. Re:For the biggest financial institution around... by Anonymous Coward · · Score: 0

      You are right! Their column for costs at time of release, they totaled as $900 actually adds to $800!

      Are they that loose with the thinking too?

    2. Re:For the biggest financial institution around... by Anonymous Coward · · Score: 0

      Very good point. The $900 is based on assumed costs of:
      $230 Cell Processor
      $70 nVidia RSX GPU
      $350 Blu-Ray Drive (which seems unbelievable anyway)
      $50 for 512 MB of RAM
      $20 USB, Ethernet, WiFi, Bluetooth
      $80 All other components

      Total cost: $800, not $900. Drop the Blu-Ray drive to $150, which is still way more than I would have expected, and the total system cost to manufacture is $600. Sony can absolutely afford to sell the early units at a loss of $100 to $150 per system, considering that they'll make that much back in game sales over the lifetime of the units. And the system component costs for the Blu-Ray and the Cell will come down dramatically with time.

    3. Re:For the biggest financial institution around... by slashbob22 · · Score: 1

      Good eye!
      Indeed. According to Merrill Lynch on page 3 (230 + 70 + 350 + 50 + 5 + 5 + 5 + 5 + 80 = 900) when simple addition tells me that it is actually $800.

      --
      Proof by very large bribes. QED.
    4. Re:For the biggest financial institution around... by Anonymous Coward · · Score: 0

      In case anyone is wondering, the estimated component cost at launch adds up to $800, not $900. the estimated cost after 3 years cost correctly adds to $320 however.

    5. Re:For the biggest financial institution around... by Anonymous Coward · · Score: 0

      Uh, do you have any idea how expensive 3x blu-ray will be to produce? Current blu-ray drives cost thousands of dollars. When blu-ray is massively deployed it will only be marginally more expensive than a DVD, but that's years out.

  30. send up the white flag by xeeazgk · · Score: 0, Flamebait

    Sony may as well have declared defeat. There is no market for a $900 gaming machine no matter how cool it is. Period.

    We've already got $2000 gaming computers, we don't want your Cell. I bought a PS2 for Final Fantasy games... but I'm just not going to pay $900 for any game developer.

    Even if Sony had ALL the good games, which it doesn't... I would not pay $900 for an oversized atari regardless of it's media capabilities! We've all got dvd players and mp3 players!

    Lame. Super super lame.

    OR... they realize that by 2007 the dollar won't be worth anything compared to the Yen... so they're just being realistic.

    ------------

    Take your pick.

    1. Re:send up the white flag by Anonymous Coward · · Score: 0

      It doesn't matter if the PS3 costs $900 to make, Sony can take hits on it just like MS does. Although they will have to take a much lager hit (2x atleast) what MS is losing per console.

      I see it like this:

      Sony PS3 - An expensive, and powerful, home gaming center / video blue ray player / mp3 etc all the gizmos any one could want. For atleast 6 months. Sony has strong allies in the game world and will have no problem getting developers to program for their system. The Ps1 / Ps2 both have over 100 million units out in homes and store shelves. Their past and current user base is big enough to garner the attention of any game maker. This system will be the most expensive of the 3, and the most powerful.

      MS Xbox 360 - This little beauty is what every one expects a gaming machine to be. It has pretty graphics, a "solid" future line up, extensive online abilities with more to come in the next few months. The 360 really honestly is just your average what the consumer expects next gen system. With its price point this will be the system most average users default to since it's easier to shell out $600 for a system, games, controller etc than it will be to pay $600 for just the system (ex. PS3)

      Nintendo Rev - I expect this machine to follow the same exact pattern as the GameCube. It will be what most people own as a 2nd system due to the high price of owning both a 360 and PS3. Nintendo really can't lose here. With their system no where near as advanced as what MS and Sony are putting out they can easily undercut both of them with a low cost easy to play system and put out the same innovative games they have been known to make. Nintendo was smart to sit out the comming cage match.

  31. Re:I doubt that price; Sony invested in IBMs Cell by imsabbel · · Score: 1

    Well, have you considered that "investing" in fabs usually comes with money being spend, which in turn has to be got back somehow?

    A modern fab cost 2-3 billion. Thats quite a few $ per cell to get a break even.

    --
    HI O WISE PRINCE. WHT TOOK U SO DAM LONG?
  32. Cell HypeEngine by DogDude · · Score: 1

    The Cell isn't hype at all. There's a recent article in Forbes that goes into details, and compares it to modern electronics, and it's not a gimmick. It already works in several other devices, and the performance is amazing. The XBox will look like it's one (or more) generations behind when the PS3 hits. The PS3 might be the next big step in gaming, as far as graphics goes. I'd probably pay upwards of $1000 for one when it comes out. That's still cheaper than a bleeding edge computer needed to play any of the ridiculously bloated PC games out there.

    --
    I don't respond to AC's.
    1. Re:Cell HypeEngine by Anonymous Coward · · Score: 0, Flamebait

      "I'd probably pay upwards of $1000 for one when it comes out."

      You take being a Sony fanboy to a whole new level. If you're willing to pay up to $1000.00 for a gaming console you have some serious issues, especially after all the crap Sony has pulled recently. If it costs even remotely close to $900.00 there will be close to zero games for it because it simply won't be worth developing for since the target market will be so incredibly small. Barely anybody is going to be willing to pay $900.00 for a console.

    2. Re:Cell HypeEngine by MindStalker · · Score: 1

      Shall I provide you a list of the hundreds (possibly thousands) of $1000 Xbox360s that got sold on ebay. Realistically if MS was smart they would have started their system out at $1000 and dropped the price a month later. Anyone willing to pay $1000 to have it first on ebay would pay that as well at retail. Hopefully sony will get the price down real fast so the average joe can afford it within a few months.

    3. Re:Cell HypeEngine by Anonymous Coward · · Score: 0

      ROFL

      You do realize that the Xenon in the 360 is 3 Cell PPEs on one die, with improved VMX implementations, right?

      Keep reading Forbes, which is all of the engineering education a slashbot needs.

    4. Re:Cell HypeEngine by justsomebody · · Score: 1

      You take being a Sony fanboy to a whole new level. If you're willing to pay up to $1000.00 for a gaming console you have some serious issues

      And in other waters of PC, people make almost same kind of expensive graphics only upgrades. Few of my friends who are avid gamers at least once a year upgrade their graphics card for at least $500 or more. And they don't use computer for anything else.

      I would be willing to go $1000 too, easily. PS2 was just too good experience for me. On the other hand, no, I'm not prepared to pay much lower price for XBox360 (even the current one)

      If it costs even remotely close to $900.00 there will be close to zero games for it because it simply won't be worth developing for since the target market will be so incredibly small. Barely anybody is going to be willing to pay $900.00 for a console.

      It won't be $900, that's for sure. It even sounds kinda fishy. IBM wouldn't put price $320 on Cell (which was designed for consoles from the begining, and the fact that PS3 includes Cell with 7 SPEs only, leaving fully workable Cells for higher end computers) for such wide deployment, market just doesn't work like that. And the fact that Sony has almost complete PS3 in-house made makes difference too. MS on the other hands depends on different vendors.

      And the fact that most of the Cell cost is already in the past. Sony payed quite a lot for research there.

      --
      Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
    5. Re:Cell HypeEngine by Anonymous Coward · · Score: 0

      Yes, provide a list of thousands of 360s sold on ebay for $1000+. Some people paid a lot of money for 360s on ebay over the Christmas holiday. The combined sales of those inflated 360s wouldn't cover the cost of one TV commercial for the 360. Meanwhile loads of 360s are going unsold on ebay right this moment.

    6. Re:Cell HypeEngine by amjacobs · · Score: 1

      You do realize that the Cell's 7 SPEs are the cores that enable the high performance, right? The PPC core is pretty much just the coordination.

    7. Re:Cell HypeEngine by MindStalker · · Score: 1

      Unsold? quick ebay search reveals an xbox360 being sold once every minute or so for $450-$500 most with 20-30 bids each.

    8. Re:Cell HypeEngine by Anonymous Coward · · Score: 0

      Right, 3 PPE's from the cell, plus a VMX unit.

      Of course, the Cell itself has 2 PPE's. But it has 7 SPE vector units, which are what makes the Cell so unique.

      Also, what you do you mean "improved"? The VMX is a new vector unit, it isn't an improved anything.

    9. Re:Cell HypeEngine by cnettel · · Score: 1

      How is the fact that Sony has already paid the research relevant for the fact that they want/need return on that investment?

    10. Re:Cell HypeEngine by justsomebody · · Score: 1

      How is the fact that Sony has already paid the research relevant for the fact that they want/need return on that investment?

      Sony is a company? Out to make profit? Why would they provide charity to IBM and not demand their rights?

      Cell R&D was long term investment in Sony and not even near PS3 exclusive. One holding part of IPs and such mass order has special privileges in bussines. And since it was co-developed, I seriously doubt that IBM could name just any price right before release. All these are long term planned contracts, planned long before D-day. So, I doubt that Sony could be surprised with larger price than agreed before, fact is they named $399 not even half year ago.

      Buy 1 = price
      Buy 5 = price - discount
      Buy 50000000 = discount and a little of price

      --
      Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
    11. Re:Cell HypeEngine by Anonymous Coward · · Score: 0

      Eh, so what does that prove?
      Now you have XBox'es being sold at market price; hardly the $1000 mentioned.

      Some fools paid extra cash to have it, and some fools waited outside in the cold to get it, yet the world keeps turning.

    12. Re:Cell HypeEngine by Anonymous Coward · · Score: 0

      Each PPE in the Xenon has 2 VMX units, that have been improved over the VMX unit in the Cell PPE. The Cell has 1 PPE and 8 SPEs. Sony intends to disable one of the SPEs to improve the yields on the processor. The SPEs are single-precision vector processors. Using them efficiently is only possible through considerable effort (managing the local memory and feeding idealized simd single-precision float streams) and a top-notch optimizing compiler (the alpa build of IBM XLC for Cell is much better than deployment with the GCC port done by Toshiba and Sony). Conversely the Xenon PPEs benefit from homogenous computation and superior performance in double-precision floating-point arithmetic. And VMX is the general term used by IBM for AltiVec. The Xenon PPE expands the register file for the VMX units and adds various instructions.

      Which studio do you work for, again? None, right?

    13. Re:Cell HypeEngine by dabraun · · Score: 1

      The problem is this - when people do this (sell xbox 360s for $1000) on ebay everyone knows they are paying more than the 'normal' price to get it now. If Microsoft did this at retail (start at $1000, drop rapidly once supply catches up with demand) people would be genuinely pissed off at them for asking them to pay more than double for getting the box 6 months early - and not even letting them know that the price would drop.

      Now, if they did this will full disclosure letting people know that in 6 months the price would be $300-$400 (or some disclosure that the price would drop a lot in a short time) then no reason to be pissed ... but what kind of a 'launch' frenzy would that make for "come get your xbox on this date but only if you're willing to pay twice what you would pay if you waited" ...

      Furthermore, if they didn't tell everyone the price was going to drop no one would buy it because no one would believe that a console could succeed at $1000 (i.e. even if you'd buy it you know that not enough people will and therefore there won't be many games made for it)

    14. Re:Cell HypeEngine by quanticle · · Score: 1

      /*I'd probably pay upwards of $1000 for one when it comes out. That's still cheaper than a bleeding edge computer needed to play any of the ridiculously bloated PC games out there.*/

      Hmmm, let's consider that for a sec. I just built a machine with 3 GHz P4, 1 GB RAM, 160 GB Hard Drive, and an ATI Radeon x800 (256 MB), with mouse, keyboard, and 17" monitor for about $800. Its not sate of the art, but its pretty damn close, and besides, its upgradeable (unlike your PS3).

      Hell, for a thousand, I could buy an XBox 360 and a nice HDTV to play it on.

      --
      We all know what to do, but we don't know how to get re-elected once we have done it
    15. Re:Cell HypeEngine by Anonymous Coward · · Score: 0

      Are you serious? If you think the number of Xbox 360s being sold on Ebay for a $1000.00 is even close to the number of consoles needed to make developing for it feasible you need to get some serious mental help. Your point really is quite dumb.

      P.S. Selling a few hundred Xboxes on Ebay for $1000.00 really amounts to nothing in the end for a company like Microsoft or Sony. This is chump change for corporations this large. It would've been incredibly stupid to start the Xbox 360 off at a price of $1000.00 and Microsoft and practically everyone with any form of intelligence knows this.

    16. Re:Cell HypeEngine by DogDude · · Score: 1

      Hmmm, let's consider that for a sec. I just built a machine with 3 GHz P4, 1 GB RAM, 160 GB Hard Drive, and an ATI Radeon x800 (256 MB), with mouse, keyboard, and 17" monitor for about $800. Its not sate of the art, but its pretty damn close, and besides, its upgradeable (unlike your PS3).

      Time to assemble machine + time to install OS + time to try to get finnicky, bloated PC games working properly + administering security for said PC > $1000.

      --
      I don't respond to AC's.
    17. Re:Cell HypeEngine by quanticle · · Score: 1

      Or I could do the other thing that I described in my post above: XBox 360 + HDTV = $400 + $600 = $1000.

      And, as long as we're taking into account economic factors, I get the additional benefit of getting the goods right now, vs. in 2007.

      --
      We all know what to do, but we don't know how to get re-elected once we have done it
  33. Pot, Kettle, Black? by Keeper · · Score: 3, Insightful

    You're guilty of the same thing. You don't state why their numbers are not believable, nor how you arrive at your $500 estimate, nor the reasoning for how it would be easy for them to cut the price by 40% quickly.

    1. Re:Pot, Kettle, Black? by Anonymous Coward · · Score: 0

      He might be guilty of the same thing, but he isn't an analyst for a Wall Street firm either. The difference is that an analysis by a firm is going to be read by a few more people than a slashdot post. The post wasn't trying to do an in depth analysis, but simply stating that the numbers used do not reflect reality. The truth is that Sony will sell at a loss and buy components in bulk. Neither of these truths are taken into consideration.

      Personally, I hope it does retail for $900. I want an excuse to endorse the Revolution.

    2. Re:Pot, Kettle, Black? by justsomebody · · Score: 1

      You're guilty of the same thing. You don't state why their numbers are not believable, nor how you arrive at your $500 estimate, nor the reasoning for how it would be easy for them to cut the price by 40% quickly.

      Ok, here are the reasons (a no-brainer as simple as 1+1) for both why price will probably still be $399 and why Sony costs won't go over $550:
      1. Money is in games not consoles
      2. Having mass contract like PS3 (where sony owns part of IP, co-financed R&D) means a lot lower price than that analyst can get in retailer shop
      3. Almost all other components are in-house. Again, Sony won't sell to it self at retail price.
      4. Sony already spent a lot of money on Cell and PS3 R&D. Having ludicrous price on start would probably mean the same as burning that money in fire.
      5. There are only two expensive elements on that pricelist. CPU and BR. BR is in-house made (CPU in pt. 2).
      6. As for RSX, check at what prices NVidia licenses their chips to manufacturers. Way, way below 70$. Again (Sony owns part of IP and co-financed R&D)
      7. Cell in PS3 will be 7SPU, not 8SPU (meaning one can simply be defective or not). Meaning cheaper Cell for PS3 and complete products for higher end applications.

      --
      Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
    3. Re:Pot, Kettle, Black? by Keeper · · Score: 1

      1. Correct. The analyst, however, was attempting to determine how much the console would cost to manufacture, not sell.
      2. The analyst isn't examining cost at retail.
      3. See 2.
      4. Agreed. Again, the analyst isn't attempting to estimate msrp.
      5. See 2.
      6. I have a hard time believing the margins on $500 video cards are that high. Linkage?
      7. Analist seems to factor this into the equation.

    4. Re:Pot, Kettle, Black? by justsomebody · · Score: 1

      Before answering. The analyst (or all 7 of them) can't even add, not to be taken in question.

      Valid cost in their equation is $800, and before mentioning other costs, second is correct which would mean that shipping, etc wuold be $0 in 3 years.

      1. I said I'm debunking both not the production price only. And they also speculate on this, how low Sony can get with price. My post is valid
      2. Yes it is. Otherwise retail price of Cell (considering all benefits Sony has) for retail would get to about $5000 per CPU. Take to the fact that Cell is planned for DVDs, TVs, phones too.
      3. See 2
      4. Meaning in translation, Sony is stupid in your eyes
      5. See 2
      6. Obviously you don't have a clue. Graphic card with some chip is a often lot more expensive than complete motherboard with the same cheap on-board. Check prices on net. I think you can find prices for NVidia chips licensed to manufacturers. You'll be surprised
      7. Analysts in question can't do simple addition. Which is way of equation needed for this calculation. Hope you weren't planing gettting those analysts to do your taxes

      --
      Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
    5. Re:Pot, Kettle, Black? by Keeper · · Score: 1

      1. How can you debunk something that was never asserted in the first place?
      2. RTFA: "Overall, as the BOM analysis below indicates, we think that the PS3 will cost about $900 initially to manufacture. We note that shifting Cell to 64nm manufacturing should help, as will scaling Blu-Ray drive volume in other device." Seems to me they are accounting for manufacturing costs, not retail. Which would be nonsense anyway, there is no "retail" market for a Cell chip. The fact that the cell chip might someday be used in greater volumes in other products does not negate the fact that it there is currently only one manufacturer planning on putting it into a shipping product (ie: Sony) and that, compared to chip runs made by Intel & AMD, it will be initially produced in small quantities; the economics of scale can't kick in until you actually scale. Additionally, the fact that you think that the manufacturing cost would translate to a $5000 MSRP is ludicrous, and shows that you have no real perspective on how thin the margins on CPUs actually is.
      3. See 2.
      4. Apparently you can't read or have some sort of mential deficiency. Again, manufacturing cost != MSRP.
      5. See 2.
      6. AFAIK, the cost of the "chip" on $120 Nvidia budget cards is $58. A far cry from the "under $50" that you were claiming. That does not represent the cost of licensing/producing a state of the art chip.
      7. And you can't apparently can't write down numbers with the decimal in the right place; who to believe ... *sigh*

      Overall, you aren't debunking. You're waving your hands around in the air making assertions without anything to back them up.

    6. Re:Pot, Kettle, Black? by Keeper · · Score: 1

      The analyst was trying to determine how much it would cost Sony to manufacter the device, not what the MSRP would be.

      I'm just sick of reading post from whiners who see something that isn't to their liking, proclaiming "those guys are idiots! can't they see how wrong they are! hrmph!". If you know better, put your money where your mouth is and add something intelligent from the conversation instead of bitching like a 2 year old about how some analyst kicked your puppy while trying determine which way the wind blows in the stock market.

    7. Re:Pot, Kettle, Black? by justsomebody · · Score: 1

      Additionally, the fact that you think that the manufacturing cost would translate to a $5000 MSRP is ludicrous, and shows that you have no real perspective on how thin the margins on CPUs actually is.

      Can't read? RETAIL PRICE. I specified end-user retail price hwen buying as a customer.

      manufacturing cost != MSRP

      Yep, and that is why you're twisting my comment? See up.

      AFAIK, the cost of the "chip" on $120 Nvidia budget cards is $58.

      Notice the fact that Sony half owns RSX.

      7. And you can't apparently can't write down numbers with the decimal in the right place; who to believe ... *sigh*

      And I wrote decimals in a wrong place.... where?

      --
      Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
    8. Re:Pot, Kettle, Black? by Keeper · · Score: 1

      Can't read? RETAIL PRICE. I specified end-user retail price hwen buying as a customer.

      Are you daft!?! That's what MSRP is! (Manufacturer's Suggested Retail Price)

      Notice the fact that Sony half owns RSX.

      No, they don't. Sony liscensed the right to manufacture the RSX from Nvidia. Sony owns none of the chip's IP.

      And I wrote decimals in a wrong place.... where?

      Your numbers are off by a factor of 10. You tell me.

  34. Re:Massive Inflation? by TubeSteak · · Score: 1

    The Big Mac Index
    http://www.economist.com/markets/bigmac/displaySto ry.cfm?story_id=5389856

    The Economist uses it to keep track of prices around the world.

    --
    [Fuck Beta]
    o0t!
  35. Wash, Rinse, Repeat by Anonymous Coward · · Score: 0

    At E3 last year; "analysts" specualated a $500-800 price. Then as the year went on, news about CELL fabs near completion; and PR about CELL being used in something other than the PS3, dropped the price speculation down to $300-500 range. Now that the RSX is complete and supposed production issues since nobody has actually seen the finalized board design (is it even done?), price speculation is rising.

    Though the $60-70 games speculation as crappy as it sounds; doesn't sound unrealistic.

  36. Somebody remind me by Hosiah · · Score: 1, Funny
    What did we do for amusement before SONY started putting on slapstick shows?

    Ob SONY joke:
    SONY="Soon Only Not Yet"

    1. Re:Somebody remind me by Anonymous Coward · · Score: 0

      We pointed out grammar mistakes on /. such as trying to make acronyms out of nouns such as "Mac" and "Sony".

  37. Nintendo might actually win this round! by Oz0ne · · Score: 2, Insightful

    While xbox 360 is positioned decently well, it hasn't had the landslide success people were expecting. At the price point sony may come in at, and the lateness... nintendo may well regain the home-console throne, at least in numbers. Mass appeal to non-hardcore gamers, low entry cost, *REAL* backwards compatibility are going to make the revolution an easy sell.

    1. Re:Nintendo might actually win this round! by Anonymous Coward · · Score: 0

      "While xbox 360 is positioned decently well, it hasn't had the landslide success people were expecting"

      HUH? They are selling every console they can manufacture and can't keep up with demand. If that is a failure I would love to see what you call a success.

    2. Re:Nintendo might actually win this round! by DarkJC · · Score: 1

      That doesn't mean anything. If I made a console, manufactured one, and sold it, I'd be selling every console I can manufacture as well.

    3. Re:Nintendo might actually win this round! by Anonymous Coward · · Score: 0

      Demand has dried up. Xbox 360s are overstocked in most stores, the eBay market is getting burned by churning them below retail, and nobody really cares any more. The dream, or shall we say the nightmare, is over.

    4. Re:Nintendo might actually win this round! by Oz0ne · · Score: 1

      I have no idea what you just said.

  38. Attempt at Reality by ZachPruckowski · · Score: 1

    Let's say the console costs Sony $750, because they get deals for bulk-buys, co-investment with IBM, etc. Now, I'd say that $500 is the maximum market price, because I'd be able to get a 360 and a Revolution together for about that in 2007. So Sony takes a $250 loss on the units. Let's say they get liscense fees of $20 per $50/60 game. That means that the consumer is expected to buy 13 expensive games at retail price? Some how I don't see that. I mean, that requires a lot of "must-have" games. That's a big gamble for Sony, seeing as there's a lot of backwards compatibility, and I don't see people buying a dozen $50 games, except over a long time frame.

    1. Re:Attempt at Reality by spac3manspiff · · Score: 1

      Well since the ps3 will come with blueray, they're including movies and games.

      So they're assuming that 13 movies and/or games will be bought.

      Now it's more realistic

    2. Re:Attempt at Reality by GodBlessTexas · · Score: 1

      OK, let's step back a minute and analyze these numbers.

      $350 for the BD-ROM drive? What happened to $100 for the drive as reported here on slashdot and other places back last September? The drive assemblies for the PS3 are already being made by a joint venture between Toshiba and Samsung (Toshiba Samsung Storage Technology Corp.) So let's say the drive is a more reasonable $100/unit.

      And the cell processor at the 90nm process in November of 2005 was yielding 65 good chips per wafer with a wafer costing $9,000-$10,000. There are over 200 sites on the wafer, so that's just over a 31% yield at a flat cost of $150/processor, so assume $175 per solderable Cell processor. If they can increase yield per wafer to say 50%, then they'll drop the price to around $125 for solderable Cell processor, and yield of 66% would decrese costs to around $100 per solderable CPU. Still, we'll stick with $175 per CPU. That's $55 less than the Merrill Lynch estimate.

      So, plugging in my new estimated values for BD-ROM drive and Cell processor based on previously released articles estimating the prices, I get right at $495 per PS3. That's not exactly a loss leader if the cost is $500. Sony will be double dipping on licensing fees for the PS3 games (PS3 licensing as well as BD-ROM licensing), but it won't be anywhere near $20. $12-15 is far more likely. The real money is made in peripherals, which is where the profit margins are much higher. A PS2 controller cost was $40 or so at launch, but took less than $10 to manufacture and package. A PS3 controller will likely show similar margins. And what about memory cards? The PS3 will use Memory Stick Pro Duo cards, just like the PSP and most of Sony's newer electronic devices. The profit margins on these is significantly higher.

      And let's not forget that we're about to be at the beginning of the High Definition optical media format war. If PS3 can get a couple of million players into livingrooms across the country and spur the purchases of more HDTV displays, Sony will have effectively won the format war (they've already got the majority of the studio support) with a higher adoption rate than DVD saw until several years into it's consumer life. And the real money will be made on BD-ROM movie licensing fees. Profits generated by the PS3 will be nothing compared to those generated over the next 10 years by whoever wins the HD optical format war.

      --
      Remember the Alamo, and God Bless Texas...
  39. Backseat fun? by supermank17 · · Score: 3, Funny

    Be reasonable. You're posting on slashdot.

    1. Re:Backseat fun? by imsoclever · · Score: 1

      He had his laptop in the back seat, duh.

  40. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  41. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  42. Re:$900 Console? by maynard · · Score: 2, Informative

    The more I read about Cell the less enthusiastic I am about the design. It's just eight SIMD vector units tuned best for calculating single precision floats. The local memory store seems more a hindrance than an advantage, especially at only 256KB a pop. The EIB interconnect bus is quite fast, but moving data in and out of each SPE from main RAM requires a DMA transfer for each operation. s-l-o-w. And finally you have the PPE, a basic PPC with the out of order execution unit hacked away yet keeping the traditional VMX (Altivec) unit. Why didn't they toss the VMX unit and try to keep OOE? For that matter, why did they need eight SPEs? Die space is already way too big at 90nm!

    Gotta say: Microsoft is already in the game and taking marketshare. Sony better act quickly, or they're gonna lose this round.

  43. Please. by Anonymous Coward · · Score: 0

    The PlayStation 3 will offer nothing more over the PlayStation 2 than the X-Box 360 offers over its predecessor. I think the next major leap forward will be real-time photo-realistic graphics, and I think everyone would agree that's not going to happen for at least a few more generations at best; it may never happen.

  44. What About MS FUD by Delifisek · · Score: 1

    Wake up guys, that was too much... It look like Holywood villains...

    I bet on MS FUD and Sony kick ass in 2006 with proper machine...

    --
    [My english is better than most other people's Turkish, so please point out mistakes politely. Thank you.]
  45. Re:$900 Console? by davidfree · · Score: 1

    We have always been chasing the 'gaming experience that puts the other two consoles to shame' feeling, but that feeling doesnt last that long, on any console. Its not the hardware that makes the games, its the gameplay.

    Has anyone else noticed that the latest round of consoles are actually getting more expensive than PC's. Sorry, but when a console costs more than a quality laptop, im out!

    --
    --Imagine every Thursday shoes exploded if you tied them the usual way. This happens to us all the time with computers.
  46. what a pointless article.. by ozric99 · · Score: 0, Offtopic

    "someone is reporting that someone else heard someone say something about the ps3." Dear god.

  47. Urban legend by Akaihiryuu · · Score: 4, Informative

    I wish people would quit repeating this myth. Only 3 consoles have ever been sold at a loss: the Sega Saturn, the Dreamcast, and the Xbox (well, probably 4 now, I assume they're taking a loss on the 360 also). Losing money on console hardware is NOT the norm, and it's something only Sega and Microsoft have done. And look at what happened to Sega when they did that. Here's an article that has a decent rundown on the subject. It was last updated in 2003, but nothing has really changed since then. http://www.actsofgord.com/Proclamations/chapter02. html

    1. Re:Urban legend by Tacvek · · Score: 1

      Well actually for a very short time the Gamecube was at a loss (according to that article), but that was probably due to a last second problem. That article implies the Gamecube was not intended to be sold at a loss.

      Now, Let us look at these other consoles that sold for a loss:

      Sega Saturn: Sega was desperately trying to beat the playstation.

      Sega Dreamcast: Sega was just plain desperate at this point.

      Xbox: Microsoft did not care about a loss on this. They make thousands on licencing fees for every single third party game produced even it not one copy sells! Besides, Microsoft was mainly interested in getting into the market. they could have lost $500 dollars per x-box console and not cared! The simple fact is that Microsoft wanted to enter the game business but did not want to buy out sony to do so, and Nintendo would not have sold.

      So the only reasons so far for selling consoles at a loss is Desperation and tring to enter the market.

      --
      Stylish sheet to fix many problems in Slashdot's D3: https://gist.github.com/801524
    2. Re:Urban legend by Justin205 · · Score: 2, Insightful

      The only reason Microsoft is still alive is that they have their massive amounts of other money-printing divisions to support the gaming division while they try to smother the competition.

      Sega didn't have that, and ended up having to leave the hardware business because of it.

      --
      "Your effort to remain what you are is what limits you."
    3. Re:Urban legend by senahj · · Score: 1

      > Only 3 consoles have ever been sold at a loss:
      > the Sega Saturn,
      > the Dreamcast,
      > and the Xbox

            The 3DO sold at a loss for quite a while.

            I believe that Trip's business plan was
            to make it up in $3 royalties.

      --
      Wait a minute. Didn't I say that on the other side of the record? I'd better check ...
    4. Re:Urban legend by tgibbs · · Score: 1

      Actually, the article cited does not really substantiate this; indeed, there is very little real information. It tries to make a great deal out of statements by Sony that Sony makes money on every PS2 sold--but that likely includes income from game sales over the life of the unit, not just profits on the hardware itself.

    5. Re:Urban legend by stone2020 · · Score: 2, Insightful

      Why do people keep quoting this horrible article? Gamecube, PS2, and Xbox all lost money on system sales when they first came out. But when you make something for 5 years, costs tend to go down. Read the financial reports from these companies not some website with no real hard facts.

    6. Re:Urban legend by Anonymous Coward · · Score: 0

      Gord is hardly a credible source of any note. Being an English teacher in foreign lands and having an exaggerated Al Bundian collection of stories of torturing underaged customers in a video game store doesn't equate he can authoritively state beyond a doubt that console manafacturers have not ever sold at a loss except three times.

      The original Playstation was known to be sold at a loss, for example. Not just from Jack Tramiel of Atari proclaiming that if Sony sold their console for under $300 he'd sue them for dumping (which he never did), but also to anyone who had their console serviced by Sony themselves that first year and had to pay the actual costs of parts and labor to have it fixed.

      While I am posting this anonymously and my word is just as questionable as Gord's at this point, I did indeed have my Playstation damaged by someone throwing it down a flight of stairs. Regardless of the situation of how that came to be, I decided to drop it off at the local Sony servicing office and within two weeks they gave me an invoice listing off parts and labor charges, itemized. The power supply, case and labor were in the ranges of $30-60 each, but the mainboard was priced around $400 or so. It was going to cost me over $500 to have this machine repaired.

      So, instead of actually doing that, I went to the mall and picked up another machine for $300 and grabbed a copy of Jumping Flash while I was at it. Sony got another console sale for their figures and they recouped part of their loss from a first-party game purchase. Maybe this was their point of offering to repair the system for over $500, but I have a hard time believing that those figures weren't in some way part of the costs involved at the time.

    7. Re:Urban legend by mgabrys_sf · · Score: 1

      re:"I did indeed have my Playstation damaged by someone throwing it down a flight of stairs. Regardless of the situation of how that came to be"

      Now that your post is finished. Get back the juicy part. How did your Playstation become air and stair borne?

    8. Re:Urban legend by paugq · · Score: 2, Insightful

      Now, that's stupid. No, it's not the way your PS broke, it's your post that's stupid.

      You cannot believe the service parts price is the actual part price. It's not.

      Let's illustrate this with an example. I sold an HP laptop to a client 22 months ago. The wholesale price for that computer was below $800. 4 months ago, coke fried the mainboard. Do you want to know the price for a new mainboard? A whopping $1400, labour excluded.

      Should I conclude HP was selling the laptop at a loss? No. The right conclusion is HP does not want to store parts, they'd rather sell you a new computer because storing parts, repairing and so is very costly in logistics and administrative costs. Same for your PS.

    9. Re:Urban legend by RubberDogBone · · Score: 1

      Since you said "consoles ever sold at a loss" then you have to think back to entire history of game consoles (you said "ever" not me) which is a lot longer than you seem to be thinking.

      And are you limiting this to first-sales or do you include the used market? Let's stick with new for now.

      Atari dumped plenty of 2600s, then redid the box for a lower price, then undercut that and dumped them again along with dumping the games for far less than cost. Atari has a long history of dumping.

      Coleco dumped tons of Colecovision consoles. I saw some of them on sale for $49 at the very end. That's surely less than cost. But did Coleco set that price or was it the store's idea. Who to blame? Well it sold below cost so it qualifies under your statement.

      Nintendo. Saw the Virtual Boy and the re-engineered NES both on super discount closeout. Had to be below cost. The GC surely costs more than $99 to make yet that's what I can get one for.

      It goes on and on.

      --
      Sig for hire.
    10. Re:Urban legend by owyn999 · · Score: 1

      So why exactally did you buy a new HP main board... there are many other better options for main boards out there that cost significantly less, a parts list should list for less than what the original product cost... I am not saying a replacement part list but a general list of the parts... A part list for the PS3 is going to add up to more than what people could get the part for and if it doesn't then Sony IS selling at a loss... you can get new part prices that are about the same and for the PS3 that cost is huge...

      --
      Where's that cap to the Decanter of Endless water???
    11. Re:Urban legend by paugq · · Score: 1

      What did you not understand in "HP laptop"? By definition, a laptop is a computer where only original pieces fit.

      By the way, I did not buy the HP mainboard. I threw the computer into trash after I got the hard drive.

  48. Merrill Lynch's prices just keep going up by mcc · · Score: 5, Funny

    The thing that is interesting to me here is this: For the last year, people have been repeating the factoid that the PS3 will apparently cost $500 to produce. If you spend a little bit of time digging, though, you'll find that all such claims ultimately stem from a single oft paraphrased-and-then-meta-paraphrased report by Merrill Lynch about halfway through last year.

    Now Merrill Lynch says the PS3 will cost $900 to produce.

    I can only conclude that the amount Merrill Lynch believes the PS3 will cost to produce approximately doubles every nine months. At this rate, by the end of 2006 Merrill Lynch will believe the PS3 costs $2000 to produce, and by the end of the PS3's lifespan Sony will be paying a full $4,551,111 per unit to manufacture the PS3.

    Clearly, Sony has a serious problem here.

  49. Price for PARTS by Escaped+Inmate · · Score: 1

    It's the PARTS at LAUNCH. Not the sale price. Not the build price. Just the parts....at LAUNCH. Also note, the parts price drops to around $300 at year three. I suspect the price drop will be non-linear in favor of lower costs, so it's very conceivable the AVERAGE price of the parts over the production run would be under $500.00. Throw in a market share loss equation, and the unit will sale go for under $500.00 (factoring in manufacturing costs as well), which will be competitively priced against the 360.

  50. Not a chance by rfc1394 · · Score: 1

    There is no way a game machine can sell for $900. You can buy a new, full PC for 1/2 of that price. You can buy new Playstation 2 or XBox for $199, used for $79. Basically I think public perception expects a $200 machine, maybe $300 but not beyond that as it's becoming close to the price of a full desktop computer which can be used for other things too.

    --
    The lessons of history teach us - if they teach us anything - that nobody learns the lessons that history teaches us.
  51. Re:$900 Console? by Anonymous Coward · · Score: 0

    Promises, promises... we've heard that each and every console will deliver "a gaming experience that puts all others to shame".

    Two words: BLAST PROCESSING.

  52. for starters, that column doesn't even add up... by YesIAmAScript · · Score: 3, Interesting

    Add up the numbers in the column. It only adds to $800.

    This report is way way off.

    Additionally:

    The only thing worse here than M-L's estimate of the price of the PS3 this year is their estimate of it in 3 years.

    Let's start from this year.

    $230 seems high for just the CPU. I couldn't say how much, but I can say that Sony wouldn't even bother to make their console if the CPU cost half over half of the expected selling price.

    The Blu-Ray drive price is WAY too high. Philips is going to ship a Blu-Ray writer drive for $500 in May. That's $500, retail. That includes retail markup, and cost of shipping to retailer. Also, Philips pays Blu-Ray license fees to produce units and Sony doesn't. And did I mention the Philips writes and the PS3 only has to read? And I can buy a quality DVD-Writer for under $40 retail right now. A Blu-Ray reader drive is a little different, but not a lot. It cannot cost much over $100, and it'll be well below that by fall, when the PS3 production ramps up (or perhaps just begins in earnest, I dunno).

    6 USB ports? It will not have that many. 4 tops (2 front, 2 back). And the connector cost seems high, I'd say $3 today for USB ports, maybe $2.

    For 802.11g and ethernet, Sony is using IP from Marvell that is normally used as an 802.11 access point. So it has all 3 ethernet ports and the 802.11g (and an ethernet hub) in a single chip (or less, see below). I'd say $5 for the ethernet and 802.11g together, maybe a bit more if they really leave 3 connectors on the back.

    If the $100 was for a hard drive, they're the dumbest people alive. I can get a 40GB 2.5" drive for well under $100 retail. The OEM price cannot be over $50, and they could always go to under 40GB if it saves money. I'll just assume they added wrong.

    I think also M-L doesn't understand that when you make a custom chip you can put a lot of stuff on it. The link (brains) for the USB, 802.11 and ethernet are probably on the main chip in the unit, bringing the cost of them down to nearly free. The 802.11 PHY/radio will probably be a separate chip, but the USB PHY is certainly on board, maybe the gigE one too.

    So M-L is well over the initial price here.

    Now, let's look at the future prices.

    $100 for an OEM Blu-Ray reader in 3 years? Unpossible. Blu-Ray would have to be the biggest flop in the world for this to happen. My guess is you'll be able to buy a Blu-Ray writer drive for less than $60 in 3 years at retail. Look at how DVD writer prices collapsed. Readers will probably be under $40 retail. OEM prices for either will be even lower. And again, Sony doesn't have to pay license fees, so that lowers their prices even further.

    $60 for the main chip in 3 years seem high too. It'll be on 65nm or lower then, yields will be way up, chip size down, and they might even combine chips (like the GS and EE were combined into a single chip on PS2 in under 3 years). I couldn't say how high though. Maybe it'll be $50, but include the functions of some of the other chips in it.

    $30 for 512MB of RAM 3 years from now. Seriously? That's way off. GDDR3 will not be special anymore, and Sony won't be paying much premium for XDR, since they'll have enough volume to make a market in it. Right now you can get 32M of mobile SDRAM for $4 in big quantities, 64M of mobile SDRAM for $5. And I'm to think 512MB of commodity RAM will be $30 in 3 years? Nope.

    Again, they don't know the PS3 uses a single set of IP for Ethernet and WiFi, $7 between the two 3 years from now is way too high. I'd say $2 for the PHYs, links will certainly be on with another chip.

    $5 for Bluetooth in 3 years? It won't drop at all? Smooth move.

    These companies stink at estimating parts costs. Just remember, these are stock brokers, not engineers, not parts buyers. They just don't have any clue at all.

    --
    http://lkml.org/lkml/2005/8/20/95
  53. Re:I doubt that price; Sony invested in IBMs Cell by utlemming · · Score: 2, Interesting

    Additionally the cell will be used by IBM for things like blade servers and medical devices. So while the initial launch may be rather painful for Sony and cost Sony a lot of money, economies of scale do apply, and the cost will fall. With the use in medical devices for example, I would suspect that Sony and IBM will use that as a major source of revienue to help pay back development costs.

    --
    The views expressed are mine own and do not express the views of my employer.
  54. Merrill Lynch == Bullshit by lancejjj · · Score: 5, Insightful

    a research report issued by Merrill Lynch suggests that the Sony PlayStation 3's American release may be postponed until 2007 [...] The official report (pdf) would also seem to indicate that the console will be somewhere in the neighborhood of $900

    Is this the same Merrill Lynch that was accused of lying about the health of corporations such as Worldcom and Enron? The same Merrill Lynch that agreed to pay $100 million in fines? The same Merrill Lynch that may owe several billions of dollars to institutional shareholders and others for gross deception?

    Remind me why I, you, or any news outlet for that matter, should have any faith in their statements?

    1. Re:Merrill Lynch == Bullshit by Anonymous Coward · · Score: 0

      Exactly. A high-public-profile stock brokerage is to corporations what MTV is to musicians. Someone paid to play, only this stinks worse than Madonna covering Don McLean.

  55. Volume by raftpeople · · Score: 1

    With Toshiba, Sony and IBM all putting cell's in various electronic devices (TV's, computers, consoles, etc.) the long term costrs will come down significantly.

    Even if expensive at launch, Sony is probably looking at the longer term picture.

  56. Mod parent up... by samureiser · · Score: 1

    ...for being insightful, intelligent, and well-reasoned.

  57. Hooray! by cubicledrone · · Score: 0, Offtopic

    Bonuses for the meeting planners and team players! Layoffs to be announced! *clap clap* There's cake in the conference room!

    --
    Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
  58. Re:Massive Inflation? by kadathseeker · · Score: 2, Funny

    That's 'cause it'll be 35 times bigger.

    --
    The 'Net is a waste of time, and that's exactly what's right about it. - William Gibson
  59. For that price by MrNougat · · Score: 1

    It'd better have some excellent mods available.

    --
    Web 2.0 == Giant Blogspam Circle Jerk
  60. The same Merrill Lynch that can't even add. by guidryp · · Score: 0, Offtopic

    The column adds up to $800 and they have $900 under it. A pretty obvious mistake from financial ANALysts.

  61. Re:I doubt that price; Sony invested in IBMs Cell by NutscrapeSucks · · Score: 1

    I'm curious what medical devices would require a Cell CPU.

    Otherwise Cell is being marketed as a niche scientific chip, and the volumes in those markets will be next to nothing when compared with the PS3.

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
  62. math question by Anonymous Coward · · Score: 0

    what is
    230 + 70 + 350 + 50 + 0 + 5 + 5 + 5 + 5 + 80

    It looks like 800 by my calculator.

    Good math M-L... I'll make sure never to trust your advice again.

  63. At least by djward · · Score: 3, Funny

    In the back seat you were at risk of contracting any number of things, but not a rootkit.

  64. Bull. by Anonymous Coward · · Score: 1, Insightful

    Quite a misleading headline. Sony wouldn't dream of trying to sell a system for $800 plus. Perhaps that figure is refering to actual cost per unit, I.E how much of a loss they are selling at? A quick google shows that Xbox 360s actual cost is in the $750 range, so this is nothing unexpected, what with all that blu-ray cell chip crap they are supposedly throwing in there...

    My guess? This is pure hyperbole, and Sony will have this sucker out by Christmas 2006 at the latest.

  65. MOD PARENT UP +5 by Lehk228 · · Score: 1, Informative

    it's all true

    --
    Snowden and Manning are heroes.
  66. Blu-ray suicide by PrvtBurrito · · Score: 2, Interesting

    If this really retails for more than $500, Sony stands to lose more than the game market. HD-DVD is getting ready to debut, with a Toshiba player having an opening street price of around $400 (or less). Blu-ray is opening with a price target of $1000, probably a little less. If the PS3 does not succeed, Blu-ray is, in my opinion, likely lost. An expensive PS3, will limit adoption of Blu-ray and of the PS3. Sony will be ready to take a huge loss on its initial release, and take a huge gamble. But with a cost of $900, there may be no hope.

    --
    Laboratree - Scientific collaboration based on OpenSocial.
  67. Troll articles by typical · · Score: 1

    A lot of articles on games wind up being simply trolling where one console or another is bashed. I really hate the unending stream of those.

    However, I don't want to filter out games.slashdot.org, because there are often interesting articles from game developers or on the game industry.

    What we need is consoleadvocacy.slashdot.org, like the .advocacy newsgroups on Usenet, where people who want to flame people who like console A or console B can flame to their hearts' content without bothering people who aren't interested in console advocacy.

    --
    Any program relying on (nontrivial) preemptive multithreading will be buggy.
    1. Re:Troll articles by Anonymous Coward · · Score: 0
      What we need is consoleadvocacy.slashdot.org, like the .advocacy newsgroups on Usenet, where people who want to flame people who like console A or console B can flame to their hearts' content without bothering people who aren't interested in console advocacy.

      Hear hear. If we also could get all the "Linux, OSX and Firefox have had this for at least 20 years already and invented everything"-articles (that never actually bothers going beyond the soundbites into real technical details) at the same place that would really really help the SNR ratio around here.

    2. Re:Troll articles by typical · · Score: 1

      Touche. But I *like* OS advocacy, and while I agree that that article may have been miscategorized, there are sufficient categories that one never needs to see if one doesn't want to.

      With games, the division is not very granular.

      --
      Any program relying on (nontrivial) preemptive multithreading will be buggy.
  68. Once had that problem, but I solved it by Anonymous Coward · · Score: 0

    I had a divorce. Now, my game console, the internet and miss Right brings me all the joy I need.

  69. More than the sum of its parts by tepples · · Score: 1

    Cost of parts is not the whole picture. How much do the manufacturing, the warehouse, the shipping, the import duties, and the retail markup figure into the price? I'd say at least $100.

    1. Re:More than the sum of its parts by cthellis · · Score: 1

      Which would be true, except the report says "Overall, as the BOM analysis below indicates, we think that PS3 will cost about $900 initially to manufacture." Not to mention they set a chart that obviously indicates using simple addition to come up with the total--and is next to the same exact colum for "after 3 years" that IS added up correctly...

      They F'ed up, plain and simple. And in a gloriously-silly fashion. (And while increasing the cost of things like the CELL by 50% from an estimate put out three months ago, and Blu-Ray by 350% from the estimate put out before that.)

      They are not... how shall we say... inspiring my confidence.

  70. Re:I doubt that price; Sony invested in IBMs Cell by ceoyoyo · · Score: 1

    I still love the name. Calling a chip fab (or any factory) "Fishkill." ;)

  71. microsoft for the win! by Anonymous Coward · · Score: 0

    "its a trap" -sony

  72. Re:I doubt that price; Sony invested in IBMs Cell by ceoyoyo · · Score: 3, Informative

    MRI and CT scanners, next generation ECG and EEG monitors, radiology workstations for the first two.

    There are all kinds of things Cell could be used in. Note that a radiology workstation currently is usually a PC, often running Linux with some badly designed software on it that usually costs upwards of $100,000. LOTS of margin.

  73. Where is Evidence for Fab Problems by raftpeople · · Score: 1

    Everything I find on the Internet sounds positive on cell mfg., including systems shipping by Mercury systems in 2q and IBM in 3q.

    Do you have any evidence to backup this claim?

    1. Re:Where is Evidence for Fab Problems by maynard · · Score: 2, Insightful

      No. It is not a claim -- per se -- but speculation based on the incredibly large die size. The fact that IBM is ready to ship blade systems in 3q only says that they can get a sufficient supply to meet their expected (very small) market. Sony with the PS3 is quite a different animal. They'll need to manufacture several million units in the first year, which means that any yield problems (even small ones) with the Cell will impact them significantly more than IBM (or other third party Cell blade manufacturers).

    2. Re:Where is Evidence for Fab Problems by Mongoose · · Score: 1

      Aside from the funny statements about waiting for a die shrink to 'improve yeilds' lets just do some basic common sense figuring:

      The reason they 'cut' one SPE is for increased yeilds. You see going to 6 physical layouts instead of the 8 current SPEs would actually yeild less. Why? Any of the 8 SPEs can be 'bad' so you have 7/8 random placement over the die. If you move to 6 physical you have to have 6/6 set pattern. The difference in die space is from 8 to 6 isn't importat due to the small space savings. The property of accounting for random errors over the die will increase yeilds much more. Do the math of your random outcomes of a bad SPE over the 8x SPE area versus needing a fully functional 6x SPE area on the die.

      You would have lower yields and less SPEs per die with your idea of reducing the physical number of SPEs. Perhaps you you meant to tie this into die shrinkage, which we all know decreases yeilds from the ramp up of the manufacturing process.

      There is a time limit to market here. They don't stop selling current AMD64s waiting for a die shrink a year later do they? Do you know how many times the PS2 had die shrinks over it's lifetime and maintained compatibility? ( Check out all the model numbers for a hint. ) An initial release on a larger die doesn't mean jack to consumers, until Sony can get all the componets on one chip ala the slim PS2 and sell a tiny case version.

        UTF-8 test for slashdot

    3. Re:Where is Evidence for Fab Problems by maynard · · Score: 1

      Lets see if I've caught your argument. You're saying that since crystal defects are uniformly dispersed randomly across the wafer, therefore reducing die size doesn't actually increase yields. This is the cruz of your argument, right?

      But doesn't reducing die size also increase the number of units per wafer? And doesn't that also increase yields per wafer?

    4. Re:Where is Evidence for Fab Problems by cthellis · · Score: 1

      Mongoose was saying (as I said above), that you would not have to ONLY shrink the die to 6x1 (which I don't estimate to be a huge difference, die-wise though it will certainly MAKE one), but also force the deactivation of an SPE (making it 5/6) or you will actually hurt yields. That I certainly agree with.

      In fact, it's probably a good question as to whether THAT would actually affect yields positively for it, as though you decrease die size you are also decreasing the chances for flaws to appear only in an SPE and therefore not take the chip out entirely.

      Certainly none of us have ANY of the math to provide obvious answers to these questions, however. ;-)

  74. Re:$800-900 won't be much by st1d · · Score: 1

    Nah, you're confusing inflation and wages. The walmart worker will still bring home minimum wage, net ~$200, the only difference will be that minimum-wage living expenses, once ~$200, will now be around $900. Of course, they'll still be able to survive, it's just that the difference will be paid by government programs, with an appropriate premium, as with all government run programs. (I.e., rent won't cost actually cost much more, but the bureaucracy will have forced it several fold higher.) Everyone will cheer, because the increases will go to the largest wall street companies, an nobody will care much about smaller companies getting the shaft.
    .
    In other words, it'll be the late 90's "boom" again! :)

    --
    Microsoft has just released their much anticipated hands-free cordless mouse. Warning, it may hurt a little at first.
  75. Re:I doubt that price; Sony invested in IBMs Cell by jnf · · Score: 1

    You'd probably wonder what fields of medical research use SGI boxes as well, but if you've ever stepped foot in that industry you would find tons of SGI boxes specifically made for super high end graphics all over the place.

  76. Out Of Order Overrated by tepples · · Score: 2, Informative

    And finally you have the PPE, a basic PPC with the out of order execution unit hacked away yet keeping the traditional VMX (Altivec) unit. Why didn't they toss the VMX unit and try to keep OOE?

    Because out-of-order execution will ultimately result in instructions being reordered the same way each time. If an optimizer can predict this reordering, such as through a hardware simulation, then it can save this order and generate object files that are already in an optimal order. As I understand it, out-of-order is primarily intended to squeeze out a bit more performance when running programs that were compiled for a different microarchitecture (e.g. 486 1-pipe vs. Pentium 1 UV vs. Pentium 2/3/M 4-1-1 rule vs. the mess that is Pentium 4).

    1. Re:Out Of Order Overrated by maynard · · Score: 1

      Yeah. That's absolutely true. But it's also particularly useful for branch prediction, which the PPE (and Xenon) aren't particularly good at either. Compilers can't optimize to reduce branching - coders have to manually do that. And, of course, with each branch comes a stall as fetches have to go out to main RAM - not cache. Time to flush the cache.

      Now, it may turn out that my OOE gripes aren't realistic. Both Sony and Microsoft have opted to dump OOE in their respective chips. Maybe for good reason. Still, I fail to see the point behind including a VMX unit on the PPE, given all the silicon assigned to SPEs which perform basically the same function. Perhaps someone directly involved in coding to Cell iron might comment?

    2. Re:Out Of Order Overrated by Anonymous Coward · · Score: 3, Interesting

      That is incorrect. Compilers can reduce branching by emitting predicate instructions. OoOE is not useful for branch-prediction, anyway. It's useful for increasing instruction-level parallelism by removing stalls caused by certain types of data-dependency. The PPE in the Cell, more like the T1 but also like the POWER5 relies on CMT to deal with potential stalls by scheduling a second thread to be run when the current thread would stall. What the SPE doesn't have beyond OoOE is branch prediction (the PPE does have a branch predictor), which is where compiler hinting and the use of predicate instructions are important. This is also where the large register file of the SPE is useful for loop unrolling. If a branch should be taken and isn't, then this just stalls the pipeline (the SPE doesn't have a cache, it reads from the local store which isn't flushed on a stall, considering it's 256KB of data/instruction storage). The VMX unit on the PPE is useful for performing double-precision floating-point math (each SPE does double-precision float an order of magnitude slower than packe single-precision), and will also probably be a workhorse for programs that aren't specially designed to run within the SPEs. It also provides binary-compatability with the current PowerPC, where the SPEs do not.

      And your other comment about the DMAing to main memory being slow is wrong. Each SPE can DMA from main memory at incredibly high rates, it's simply limited by latency.

  77. Re:I doubt that price; Sony invested in IBMs Cell by justsomebody · · Score: 1

    Except the fact that Sony probably isn't stupid and planed this term a little longer.

    It is a no brainer that if PS3 fails, those 2-3 billion are lost. Normal logic would say it is better to have longer period of returning funds than going for a 50-50 game. And even (for example number of Macs sold) very low average of 5 million of consoles sold in one year, would give a lot of money back with games (I don't know for others, but in one year I buy 15-20 games. All my friends buy more than that. But then again some buy none. Taken out the fact that downloading of the game on BR will be ludicrously long, more people will buy originals). Lifecycle of PS3 is 5 years. Meaning, with Mac average they would probably return money invested with some earnings.

    --
    Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
  78. Oops, I meant the Samsung BD player is $1000 by PrvtBurrito · · Score: 1

    Twice the MSRP of Toshiba.

    --
    Laboratree - Scientific collaboration based on OpenSocial.
  79. Re:I doubt that price; Sony invested in IBMs Cell by Detritus · · Score: 1

    Medical imaging with ultrasound. I've read that they are working on 3-d displays that are easier to interpret by non-specialists.

    --
    Mea navis aericumbens anguillis abundat
  80. Financial v computer analysts by MosesJones · · Score: 2, Insightful

    You might be right if these boys were specialist IT analysts, but they aren't they are financial analysts making a series of pretty big assumptions that don't match reality. These are also the folks that hyped the .com as the future and didn't spot the gaming market or mobile markets (don't believe me go and look at the reports from 1999).

    So we have the Cell... currently for sale on development boxes... so not quite experimental

    We have blue-ray price of $350 a unit, some what odd given that you can already get BURNERS for under $1000. And these are at the low volume end while the PS3 will be high volume.

    Then we get the slip until 2007. This is based on the Cell being too new (its in production) and some assumptions.

    So in terms of who I'd trust around it? Me I'd go for the IEEE who reckoned that the Cell would be one of the hits of 2006, but hell they are only the most established electronics and computer organisation on the planet.

    Don't trust analysts, remember most of them don't beat the market.

    --
    An Eye for an Eye will make the whole world blind - Gandhi
    1. Re:Financial v computer analysts by dslbrian · · Score: 2, Interesting

      You might be right if these boys were specialist IT analysts, but they aren't they are financial analysts making a series of pretty big assumptions that don't match reality.

      This is perhaps partly true, however I skimmed the PDF and one bit that did stick out which I thought was pretty insightful was this:

      The die, at 235 square millimeters initially, is large, and Sony plans to manufacture it on a leading-edge 90nm process. Add to that the fact that the die is mostly logic, not memory arrays that can easily be repaired, and you've got a part that looks like it will be difficult and expensive to manufacture.

      From a silicon prespective the die has what 7 processing units on it? If IBM had put say 8 units on the die, disabling one if it had a defect then they might be able to mitigate the yield impact (much like memory manufacturers), however I don't think they do that. So in that regard I think the analyst is right, with 235sqmm of dense 90nm logic I think IBM will have a headache getting the yield under control (and they will undoubtedly pass those costs on to Sony).

    2. Re:Financial v computer analysts by murphj · · Score: 1

      That's exactly what they do. The chip has 8 SPEs, but they only use 7.

      --
      SONY. Because caucasians are just too damn tall.
  81. It makes so much sense! by CRiMSON · · Score: 1

    Send out reports now saying the console will cost $900, Generate a lot of OMG THAT'S TOO MUCH!!!! Fan fare, then couple weeks before it launches, cut it half, sell it for $400-450, While we all are amazed at the deal! They've adjust nothing and intended to sell it for that price to begin with. It's called marketing :)

    --
    oogly boogly!
  82. $900 isnt too bad by mnmn · · Score: 1

    Depending on the performance $900 may be worth it. They may not be able to sell that to 14 year olds, but if the cell is server-worthy and kicks the ass of Athlon64, its damn well worth the price. I'm thinking along the lines of using it as a PC as well.

    Of course if all its good at is games, I'll wait till I find one for under $400 CAD

    --
    "Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
    1. Re:$900 isnt too bad by prockcore · · Score: 1

      if the cell is server-worthy and kicks the ass of Athlon64, its damn well worth the price. I'm thinking along the lines of using it as a PC as well.

      The cell cpu isn't a general purpose cpu. The PS3 will suck as a general computer.

  83. Did CNET's "analyst" happen to be??? by Zantetsuken · · Score: 1

    Dvorak or some other idiot that claims to be an expert in the tech field - and forget to mention that the time when they were actually an expert was 20 years ago when a proc any faster than 15 MHz cost thousands?

  84. Xbox 360 is $700 in Latin America by Anonymous Coward · · Score: 0

    Right now in retail stores the 360 is costing almost $700.

  85. 3DO by Kenshin · · Score: 1

    I knew a guy who bought a 3DO for SEVEN HUNDRED DOLLARS when it first came out. (Mind you, this was Canadian dollars, but that was still well over $500 US at the time.)

    Anyway, as much as Sony's bugging me lately, the headline is pure FUD. Sony will eat the extra cost just to get it onto the market, and in a year the manufacturing cost will drop to a reasonable level.

    --

    Does it make you happy you're so strange?

    1. Re:3DO by despisethesun · · Score: 1

      Seven hundred dollars?! Where the hell was he able to get it for that cheap? They were around $900CAD out here.

      --
      This poo is cold.
    2. Re:3DO by Admiral+Frosty · · Score: 1
      Ouch, and to think you can get that and 32 games for $350 on ebay now.

      Not that the games where terribly good, the non-PC ports, that is.

  86. PS3=Sega Saturn by elucido · · Score: 2, Insightful

    PS3 is looking more and more like the Sega Saturn.

  87. Re:Attempt at Reality $ by Rick+Sands · · Score: 1

    Premium XBox 360 games are retailing for $60 now. I would fully expect that price point for the PS/3.

  88. Merril Linch - Kings of addition (can't add) by justsomebody · · Score: 2, Insightful

    Instead of $900, result is $800

    And before posting about other expenses like storage, packaging... Second result $320 is correct. Meaning in 3 years costs would be the same.

    It is a sad world when 7 analysts is not enough for simple addition.

    If producers of Numb3rs will be looking for new cast, well Merril Linch are the perfect match for braindead victims.

    --
    Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
  89. ETERNAL SONY BOYCOTT. by Anonymous Coward · · Score: 0

    BOYCOTT SONY Playstation
    BOYCOTT SONY games
    BOYCOTT SONY cameras
    BOYCOTT SONY laptops
    BOYCOTT SONY video equipment
    BOYCOTT SONY music
    BOYCOTT SONY CDs
    BOYCOTT SONY DVDs
    BOYCOTT SONY artists
    BOYCOTT SONY Vaio PCs
    BOYCOTT SONY stereos
    BOYCOTT SONY HDTVs
    BOYCOTT SONY Radios
    BOYCOTT SONY EVERYTHING.
    And the same goes for all BMG and SONY/BMG products too.

    Root kit THEIR 4th quarter profits!

    n00bs

  90. Oh boy, they will sell al ot of those by pathos49 · · Score: 1

    Either the guy at Merril was on drugs or Sony is but anything over 400 would put it in the NO DAMN WAY I AM GOING TO BUY IT catagory. above 300, I will have to see what kind of games they will have. Then again, maybe I should get an Xbox

  91. Re:I doubt that price; Sony invested in IBMs Cell by MaverickUW · · Score: 2, Informative

    Actually, previous articles have said that Sony has proclaimed that the lifecycle for the PS3 will be 10 years, not 5. Think about it, if ML is right and it doesn't come out till 2007 in the US, we're looking at between 6-7 years for the PS2, so why not 9-10 for the PS3. Granted, with how fast Microsoft is moving, Xbox 4 should beat PS4 to the market.

  92. Could be pricy for what I want.... by ShyGuy91284 · · Score: 1

    I've been quite excited because of all it's features. But I'm beginning to realize how blind I've been to the truth. If they really do allow it to do _anything_ other then play games, there will almost certainly be a considerable price attached with those features, since the only reason consoles are affordable at launch (selling for less then they cost to make) is that they know they will get the money back in royalties for each game made for the system. Allowing it to be a non-subscriber PVR or a Linux computer with an active dev. community is highly unlikely at launch now that I realize it wouldn't be very economical for them (since those targets may buy few if any games). For the full-feature device I want, I may literally see a price closer to $800 then $400 (I am envisioning something like the XBox 360's system, but with greater steps due to manufacturing costs, and not just taking advantage of understandably cheap parents that will force their kid to spend $200 for the extra features of the expensive XBox 360 down the road). They haven't announced if Linux will be included, so I'm expecting an add-on kit for $150 or something like that, and the PVR service to be subscriber based (Since it's a cash-cow considering all they have to provide is listings and a few other services). I had high hopes, but I've just realized those hopes will probably either be shot down and not part of the PS3 at all, available at launch for a significant price, or not available until later in it's life.

    --
    In undeveloped countries, the consumer controls the market. In capitalist America, the market controls you.
    1. Re:Could be pricy for what I want.... by j235 · · Score: 1
      From http://www.theinquirer.net/?article=23878


      "We're positioning the PS3 as a supercomputer", he says, "But people won't recognize it as a computer unless we call it a computer, so we're going to run an OS on it. In fact, the Cell can run multiple OSes. In order to run the OSes, we need a hard disk. So in order to declare that the PS3 is a computer, I think we'll have [the hard disk] preinstalled with Linux as a bonus.

      I would like to see sony do this. I wouldn't even care if i had to pay the full cost of the hardware. If it's a full featured computer, I'd buy it for 800 bucks. It's gonna have a pretty nice video card and 7 vector units! Bluetooth, bluray, gigabit ethernet, etc... etc... Even for 900 it's a bargain if you can do whatever you want with the nice hardware. Hook up a hdtv and witness glory, of hardware accelerated nethack.

      Just have some sort of lame ass drm to prevent you from playing pirated games. It'll get cracked eventually, but even the xbox 360's going to be modded. Just give it time.

      Even if bluray doesn't win the war with hd-dvd, it'll be a contender. 27 gig bd-rs will eventually drop down in price. 27 gigs is quite a bit of data. I know i'll probably get a bd-r drive (probably to burn all those pirate... err... movies)

    2. Re:Could be pricy for what I want.... by ShyGuy91284 · · Score: 1

      Yeah, I do more or less agree (or would if I wasn't still on the college student budget). And I may pay a lot of necessary if I have the money at the time. But I still see that plan impossible to work with conventional console launch strategies without some cost tweaking. I hope BlueRay does win though. People can bitch about reverse compatibility, but the truth of the matter is, putting a DVD laser into a BR player won't cost much considering how cheap you can get a DVD player for now. And BluRay could probably outlast HD-DVD by a couple more years.

      --
      In undeveloped countries, the consumer controls the market. In capitalist America, the market controls you.
  93. overhyped, underplayed by ronsta · · Score: 1
    Is it me or are console and portable game releases ridiculously overhyped? That's a rhetorical question, because I know that I have been reading about DS, PSP, PS3, XBOX360 for way too long now, and with little substance. Let me elaborate:

    slashdot, engadget, and boingboing posters spend a year arguing about whether an Xbox360 will cost $300 or $1200 or somewhere inbetween. Will the DS battery life last 1 hour or 72 hours? I myself am guilty, because I am interested in technology and video games.

    But when the freakin thing comes out with limited games, burns carpets, and does not seem like a huge jump above current PC technology (talking about 360 not DS), I am a little disappointed. For example, I have an AMD Athlon XP 2800+ with an ATI X800 video card and can run Need for Speed Hot Pursuit to look and feel almost the same as the XBOX 360. When a PC can do all the 360 can do and more, and a laptop can do all the DS can do and more, why do people bother spending money on these gadgets? Surely, teaching a kid how to use a PC (gaming included) is bestoying upon him/her a much broader skillset than showing him/her how to use a DS or PSP. In fact, the recent announcement that Opera is going to port its browser to the DS underscores this point that PCs are superior.

    How about making consoles do unique things with videogames? Offer cool accessories like video game goggles that immerse the gamer in their experience; or the possibility of betting on live game matches and using those points towards something tangible? This might be a rant but I just don't see the point...anyone?

    1. Re:overhyped, underplayed by DesertBlade · · Score: 1

      You completly missed the point of consoles. I am not going to get in a debate how a game looks on PC versus XBOX 360 (I have seen side by sides and the XBOX 360 is better).

      A top of the line PC to play a game like NFS Most Wanted costs how much? $1500+ with a nice monitor? How about a decent laptop? $750??

      Now I can pick up an Xbox 360 for $400 and plug it into any TV and a Nintendo DS for $150. I can rent games at Hollywood/Blockbuster, I can trade them at Game Crazy/Game Stop. I can hook it up to my 27" TV, or HDTV. Can you do that with PC games?

      Also console games are optimized for the console. No tweaking, no waiting for the system to bootup, etc.

      I used to be a PC only gamer until I got a XBOX and realized how nice it was.

      --
      Half of writing history is hiding the truth.
    2. Re:overhyped, underplayed by ronsta · · Score: 1

      you have a good point, but with the prices of computer parts having come down over the past few years and the introduction of plug and play, it's not long before the PC does what the console does and more. but the console market is bigger and hence, developers will always introduce games on console first, so you are right :)

  94. my two cents... by Anonymous Coward · · Score: 0

    if you look at the X-box 360 launch, there was a huge shortage of consoles and people we're re-selling them on ebay for 3 or 4 times the retail price. Is it that unrealistic to think that Sony took note and figures that since people we're paying that much for xbox's on ebay that they might as well charge an arm and a leg for the initial shipment?

  95. Re:I doubt that price; Sony invested in IBMs Cell by justsomebody · · Score: 1

    Think about it, if ML is right

    They obviously can't do simple addition right. Second is, though. Meaning any extra expense is impossible.

    and it doesn't come out till 2007 in the US, we're looking at between 6-7 years for the PS2, so why not 9-10 for the PS3. Granted, with how fast Microsoft is moving, Xbox 4 should beat PS4 to the market.

    Like now? They beat with release date, so what? Mostly everybody I know is waiting PS3. I don't know single person who bought 360, but I know at least 50 people already waiting in line for the first shipment of PS3 (me included).

    And I expect (or at least hope for) some serious revamp of complete gaming tech in 10 years (even before that).

    --
    Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
  96. Thank You by maynard · · Score: 1

    That was a highly informative post.

    1. Re:Thank You by Anonymous Coward · · Score: 1, Interesting

      The Cell is still way overhyped. Its performance is only "really good" for a really limited set of problems where its vector units can be used. Despite the steps made to mitigate the effects of dropping OoOE and the like, it's still going to perform pretty mediocrely on anything not optimized for it. The PPE for example won't perform nearly as well as a G5 does now. Developing for the SPEs is a pain in the ass, too. The Cell would be more useful in a set-top box than a computer. It's sort of like a slightly more generalized GPU built onto a stripped-down PPC.

  97. Re:for starters, that column doesn't even add up.. by Anonymous Coward · · Score: 0
    Also, Philips pays Blu-Ray license fees to produce units and Sony doesn't.
    What are you talking about? Philips is one of the founders of Blu-Ray. They're in the same position as Sony.
  98. Bluray is key by Jeppe+Salvesen · · Score: 1

    Let's think: They take the hit - lose 400 bucks per machine.

    On each game they sell, they cash in x dollars.
    They have online gaming produce revenue.
    Their BluRay standard becomes the market leader - and they make y dollars on each BluRay disc they sell. Having BluRay succeed also makes them money elsewhere - in selling BluRay units and BluRay production systems.

    Given the scale of the PS3 project, they might yet pull it off. However, it looks like they are betting the farm.

    --

    Stop the brainwash

  99. Not too bad. by Anonymous Coward · · Score: 0

    At least it'll be out before DNF.

  100. I'd like to see a company take their time... by Biomechanical · · Score: 1

    If Sony is going to delay the launch of the PS3 so that they "get it right", so be it.

    It's bad enough when you buy a personal computer and there's some sort of flaw or bug in the hardware, but I can imagine that it would a lot worse if it was a console.

    I won't be buying a PS3 on general principal and because I prefer playing games on my personal computer, but it would be nice to see Sony take their time and do something right by their customers by releasing a console that is designed and built to be, for want of a better word, perfect.*

    So what if it costs $900? A lot of people need to realise that a console computer is not a toy, it is a "real" computer that only differs from that box on their desk by having a different OS and interface, and that if people want games that blow them out of their chair, they'll pay for it, either now, or later through upgrades.

    Remember, Sony's number one priority is to their shareholders, and then their customers, but, we can hope that with the PS3 they show that those two priorities are not as distant from each other as the DRM fiasco would suggest.

    2007 release date? Those who would complain about it need to learn patience. Your PS2 is not going to suddenly become unusable tomorrow - saving the event of some major hardware flaw or some twit with a spilled drink - so just wait, play your games, and use this time to save up so that when the PS3 debuts you can go down to the store, plonk down $900, $1,100, or even $1,500 on the counter and say,

    `Give me one of d'ose new `puter things from Sony, da one I plug into my tv and play all da games wid, and some gimme some shootin' games too. Er, can I get the Intarweb with dat?'

    Ah consumerism culture...

    --
    His name is Robert Paulsen...
  101. +1, Informative by Anonymous Coward · · Score: 0

    Someone please do the right thing and mod both of this AC's posts up to +5, informative. They're the most interesting posts in the entire forum.

  102. Mod that parent into the stratosphere... by TheNoxx · · Score: 2, Insightful

    Merrill Lynch is about as trustworthy as Shadow from FF3: They'd slight their own mama's throat for a dime!

    --
    Ex nihilo nihil fit.
  103. $900 for a game machine? HA! by Anonymous Coward · · Score: 0

    Put together a PC and high res monitor for that price

  104. First title for PS3 leaked by murderlegendre · · Score: 4, Insightful

    The first game title to be released for the Sony PS3 will be titled "Wall Street Fighter". In this multiplayer game, players use a virtual "Internet" to discuss, predict and ultimately manipulate the retail price of unreleased video game consoles, amassing vast fortunes by buying and selling futures.

    --
    There's a Starman, waiting in the sky / He'd like to come and meet us, but he hasn't got the time.
    1. Re:First title for PS3 leaked by makomk · · Score: 1

      +1, Informative - did the mod even read the post? +1 Funny or even +1 Insightful, sure, but Informative?

  105. Wow. by Perseid · · Score: 2, Interesting

    Wow. Who wrote this thing? Ballmer? Anyway, two points:

    How does Merryl Lynch know how much components cost Sony? They can know how much a Cell processor would cost you and me, but don't you think IBM would be cutting them some sort of deal? Has this deal been announced to the public so as to allow a specific cost per unit? Maybe. Sounds odd to me, though.

    And secondly, I refuse to take seriously any video game article that call this next round the fifth generation of consoles. I guess Meryll Lynch thinks video games started when the NES did.

    1. Re:Wow. by Anonymous Coward · · Score: 0

      manufacturing costs for big companies like IBM, Sony etc ARE well known, they report them in there annual financial statements and constantly update them in quarterly reports. IBM won't be giving sony any special deal, apart from bulk purchase discounts (remember they have to make money out of sony, there is no loss leading being done on there part). ML believe it or not are not just pulling numbers out of there arse.

    2. Re:Wow. by Keeper · · Score: 1

      In addition to what the other posters have stated, enough information about various parts exists to make reasonable estimates on their cost to produce. Stuff like die size, target processor speed, manufacturing process, etc.

  106. Re:$900 Console? by Overly+Critical+Guy · · Score: 1

    Microsoft's XBox 360 doesn't have OOE either. That's why someone reveals their ignorance when they say "IBM put 3+Ghz G5s in the XBox, why didn't Apple wait?" Removing things like OOE makes it easier to jack up clockspeed.

    --
    "Sufferin' succotash."
  107. Meh by Greyfox · · Score: 0, Troll
    I don't really like either console. The 360 seems to rely heavily on you having a passport account and paying Microsoft a monthly fee for the privilige of owning the box. The PS3 will most likely be the same except it's Sony and Sony is the only company on the planet I hate more tham Microsoft. Personally I'd like to see Google spend some of the huge wads of cash they have lying around to buy about 10,000 of one of these consoles (or both) at the loss to the manufacturer of the console and use them to build a highly publicized tux-the-penguin statue.

    Oh well I guess I'll hang out and see if the xbox 720 has compelling enough features for me to buy it...

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

    1. Re:Meh by RichMeatyTaste · · Score: 1

      There is no monthly fee, you buy an XBox live card once a year.

      You don't have to buy one, but it does bring with it a lot of goodies. You only need look at how successful MS is with console online gaming in relation to Sony, meaning that they are beating the pants off of them.

      --


      Ever feel like you are driving the getaway car?
    2. Re:Meh by RzUpAnmsCwrds · · Score: 2, Informative

      I don't really like either console. The 360 seems to rely heavily on you having a passport account and paying Microsoft a monthly fee for the privilige of owning the box.

      I'd be willing to bet that most 360s aren't even connected to a network. The 360 works fine without Live - stop spreading FUD.

  108. Re:Fraud! by nitehawk214 · · Score: 1

    Fraud! The real Andrew Tanenbaum would not be installing Linux, he would be porting MINIX to it if he had one.

    --
    I'm a good cook. I'm a fantastic eater. - Steven Brust
  109. Conditional execution defined by tepples · · Score: 1

    Compilers can't optimize to reduce branching

    Yes they can. I'll shed a bit more light on the AC's explanation:

    • Conditional execution, also called "predication", means that an instruction can be executed or not executed based on internal flags set based on the result of previous instructions. For instance, a compare instruction sets an is-zero flag, and there are instructions to the effect "If zero flag is set, do this" and "If zero flag is clear, do this". All modern architectures have conditional branches. I'm not sure about PowerPC, but the x86 also allows conditional mov instructions, while the ARM and IA64 architectures allow any instruction to have the same conditions that can be used for branches. Compilers use this by interweaving the instructions of 'then' and 'else' blocks or the '?' and ':' branches of an expression.
    • The PowerPC architecture allows object code to specify whether a given conditional branch is most likely taken or most likely not taken. For instance, the branch at the bottom of a loop is most likely taken.

    And, of course, with each branch comes a stall as fetches have to go out to main RAM - not cache.

    Not necessarily. If your main inner loop has a mispredicted branch, then it can still restart and read instructions from the correct point in the instruction cache. You lose the prefetch queue, but you still have an instruction cache and a comparatively huge (software defined) L2 cache.

  110. People are discussing... by Deliveranc3 · · Score: 1

    How Sony is going to make back the $400 it'll lose on each Ps3 but that's just silly.

    They might advertise the cost of blu ray drives as $300 but that'd be a big ole lie.

    Very few people in the U.S. or even in Japan are going to shell out $500 for a console, so they simply WON'T make one that expensive...

    They don't need to make a machine that costs that much they could make one half that price and still totally overpower the 360.

    As far as selling 500+ machines the truth is the Japanese (who have the money) don't really care about the horsepower that much, and Americans/Europeans couldn't afford it... So why would they do that? It's crazy... way to crazy for us to even be considering possible.

    1. Re:People are discussing... by Xuranova · · Score: 1

      Are you familiar with the Neo Geo, not the CD system but the $500-$600(back in the early to mid 90s) cartridge system? You know the one with the $200 games? Yea they sold a bunch of those in Japan. A Japanese company can sell almost anything over there as long as it doesnt suck in performance.

      --
      "There is no real right or wrong, just what the majority accepts at the time."
  111. This is old! by JDStone · · Score: 1

    This is old news! Where has everyone been? Slashdot is going downhill....

  112. What's with the delay? by wormnet.org · · Score: 1

    Perhaps they're spending all this time making sure they get a rootkit on all the games. You never know, somebody might just try to copy one of those things with a PC or something.

    --
    Nam et ipsa scientia potestas est - Sir Francis Bacon
  113. Re:$800-900 won't be much by LeonGeeste · · Score: 1

    Whoa whoa whoa, don't get me wrong, you and I agree in several essential respects. The first recipients of the newly printed money do indeed make out like bandits (great work if you can get it). But the money-inflation pressure upward on prices does raise nominal wages. More than the loss in purchasing power? No. My point was just that the nominal, cash-denominated amount is misleading. If Wal-Mart workers pull home $900 a week next year, I absolutely agree it may not even buy what $200 does now.

    --
    Rank my idea: http://www.sinceslicedbread.com/node/531
  114. Philips wasn't in DVD... by YesIAmAScript · · Score: 1

    Philips co-invented the CD with Sony and got royalties from that. They did not get money from DVD, Sony did that without them. My understanding is that Philips (founder or not) didn't co-invent BluRay and gets no fees from it either. Thus, they would pay license fees to produce drives, just like the other founders who don't hold the patents would.

    I could be wrong, but that is my understanding.

    --
    http://lkml.org/lkml/2005/8/20/95
  115. Going backwards? by cwm9 · · Score: 1

    The whole point of consoles is that they are supposed to be cheaper and easier to design for than computers. 10 years ago there were so many video card manufacturers it was really hard to know if anything was going to be compatible. These days there are really just two video card vendors, and they both cater to DX and OGL. Is it really harder to write games for Windows than for the PS3? If a gamer has to lay out $900 for the next-gen console, is he really saving money over buying a full-fledged PC?

    It's crazy, but console makers are rapidly introducing so many features they will soon be full fledged PCs, and cell-phone makers are slowly starting to fill in the niche that consoles are leaving behind.

  116. Production Experts... by Anonymous Coward · · Score: 0

    All this cost and future sales estimates! How is it that geeks become so interested on Sony's production schedule?

    Care to talk about Ford's next sedan? They sure need the help.

  117. hmmm by nomadic · · Score: 1

    I predict that by the year 2007, Playstations will be twice as powerful, 10,000 times larger, and so expensive that only the 5 richest kings of Europe will own them.

  118. no monopoly hurts by wardk · · Score: 1

    Sony, not having a monoply position in anything won't be able to see this for $199 and just eat the loss.

    not that anyone would do that sort of thing

  119. whatever the market will bear... by YesIAmAScript · · Score: 1

    DVDs cost $25. Why? Is it the cost of the media? Nope. It's because they can get $25.

    Samsung is charging $1000 for this thing because they'll have the only device out there (well, the only one under $3000). It doesn't mean it costs so much to make that they couldn't sell it for less and make money on it.

    Why do you call Cell experimental when it's already shipping from IBM in blade servers? NVidia makes chips with over 100 million transistors and sells them every day. Cell is only strange to you because you make it so. When it comes to manufacturing it, it's not all that different from any other CPU or GPU.

    --
    http://lkml.org/lkml/2005/8/20/95
  120. Its called an estimate for the total cost by Annatar2 · · Score: 1

    Do you happen to see a cost listed on that rather short list for the shell of the PS3? How about a cost for the interior housing? Screws? Maybe a cost for the included Duo Stick reader? No? How about a cost for the included controller, surely that would be there? Not there either? How about cost for packaging? The included demo disk? Power cord maybe? Manuals? Not there either huh? Hmmm lets think about this then. If we total up the cost of what isn't listed there, we'd get about $100 to perhaps $200 dollars (if you're a bit unrealistic). Whats that mean? Why that means that the estimated price would be 'around $900' or to put it another way, exactly what the article suggested. All you see listed there, is a rather small collection of the most critical and most expensive parts that make up the PS3 as a whole. If you add in everything that makes up a PS3, using they're estimates you'd get $900.

    Call their total estimates into question all you want, but when you start off by trying to claim they don't know how to do simple addition, you sound like a moron.

  121. Wait a minute, wait a minute by phriedom · · Score: 1

    All this speculation that there is trouble manufacturing the Cell processor is because some analyst in Japan thinks that the processors will cost Sony $230 each. That is really weak evidence for assuming that yields suck. I think that the simplest explanation is that the analyst doesn't know what he's talking about. You probably know more about processors than he does.

    --
    Don't moderate flamebait as Troll. Know the difference or you will be Meta-moderated.
  122. More and More by Queer+Boy · · Score: 1

    It looks like the Revolution is going to be a winner on so many levels. Nintendo is the one to watch.

    --
    Not since Marie-Antoinette played milkmaid has looking simple and honest been so fake and complicated.
  123. duhh by akhomerun · · Score: 1

    i hate sony, but $900 is not going to be the MSRP, if anything it COULD be the manufactering cost

  124. Isn't this just an OEM by BrianBilgere · · Score: 1

    This might cost more and take longer to ship than an Infinium Labs Phantom. Then again Maybe it'll have a sticker on it that says Phantom Inside.

  125. Anal list by Anonymous Coward · · Score: 0

    The analyst seems to be forgetting the other products that will carry both the cell chip, and the blue ray drive, as well as all licensing thereof which will help recoup losses on the PS3. The Japanese corporate mindest does not mind an apparant loss of a battle when ultimate victory of the war is in sight, and no doubt Sony sees winning the battle as a possibility.

  126. Re:Fraud! by Andrew+Tanenbaum · · Score: 1

    I would have considered that a better option in the early 1990s, but Linux has had a lot of work put into it and has become a very mature system.

  127. Console Making Costs by Nazmun · · Score: 1

    The thing about sony's system's is that most components are either manufactured by sony or a joint venture with a sony partner. For example the last emotion engine and the current cell processor. They spent somewhere around 1 billion to work with toshiba on building the factory that would churn out the emotion engine. So initial costs were extremely high during START-UP.

    Afterwards, sony can recoup costs over time and as they've done with the ps2 and psx. Once they have the infastructure and factory's and mass-produce the cell processors and blu-ray drives the costs of these units will seem far from huge.

    With electronics you can't just say, oh this ps2 cost $400 to produce on release. Because the equations are far more complicated. Since the cost of running a factory is far less then it cost to create it usually.

    --
    Hmmm... Pie...
  128. CONAN: Halls of Volta by Anonymous Coward · · Score: 0

    It came to my attention the other day that a Conan game was being planned for the PS3. I messed around with the bastardization that was released for the PC, a couple years ago. I think what put me off immediately was Basil Poledouris' score. Not that I do not think Basil Poledouris is one of the most sexy men that have ever lived; he is. It's that the game started out like shit, continued to be shit, and to have his score in there was outright insulting...to me, as a consumer. The horrible gameplay and controller mechanics just added to that sense of nausea.

    If they got someone like Jeremy Soule, with an original soundtrack, and did a little more work in the animation department rather than the SUPER-MEGA-ROUNDHOUSE-COMBO!! marketing department, the game would totally work for me.

    I would give serious consideration to actually buying a Sony product. I know, I know...Allah forbid that I should support Sony's evil empire. But for something close to Halls of Volta, I might supress my morality long enough to take a look at it.

  129. Re:I doubt that price; Sony invested in IBMs Cell by NutscrapeSucks · · Score: 1

    Actually, I would assume that like most other visualization applications, they would have moved away from SGI. But what do I know.

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
  130. did you add up the 2nd column? by YesIAmAScript · · Score: 1

    The 2nd column (cost of items in 3 years) adds up perfectly. So your theory is wrong unless you think all that stuff is free 3 years from now. Your moron comment doesn't work.

    I think the $80 listed at the bottom is supposed to cover all that stuff. Honestly, it seems like it could be low to me. Not that memory stick Duos cost anything (I can get 1GB for $40 retail right now, the 128MB Sony gives out won't be more than $7 wholesale) but the power supply plus controller could add up to $50 alone. And as you stay, you still have to put it in a case and a box. I'd put the "misc" charges at about $100. And that's before the cost of getting it into the distribution channel.

    --
    http://lkml.org/lkml/2005/8/20/95
  131. $900! by wwmedia · · Score: 1

    $900!

    thats like the most expensive rootkit ever!

  132. Sheeeeitttt!! by KlomDark · · Score: 1

    Guess I'll play PC games then. No way in hell I'm going to shell out more than $300 on a fucking video game system. I think I fit in with 'common person' here. Sure, there's a bunch of gamer freaks that will. But it's not that much of a draw for most people. I see posts where people seem to think that $500 is acceptable. What planet are you from? Or better, how many of those $500 people still live with their parents? People with real lifes and real bills are like what the fuck ever. I'll throw $300 max at a video card for my PC and go that way. Hell, especially when compared with relatively good systems from Dell for $299. Sure they're basically what was top of the line 2 years ago, but that's still a lot of power. Just a point of reference. If I was to buold a totally new PC, I'd probably throw at least $800 into it, but for a dumb box that I'm only going to use to play games? Not even. Sure, it might have all the 'media center' crap as well, but just not interested. Slouching on a couch trying surf the net with at most 1080 lines of resolution? Nah, too addicted to dual 1600x1200 displays on my PC.

    I dunno, they must be targeting some other group of people, but for me I just shake my head in wonder at them. PS3 is looking like a major flop. Was interested since I'm a PS2 owner, but now looking and hoping for the rumors about the new Nintendo system to come true. We'll see... I probably just got trolled by some dumb marketing guy testing the waters. But my max price point is $300. I think I paid $150 for my Atari 2600 back in the day, and that's about what I paid for my PS2, so more than doubling the cost is where I draw the line. Not saying that there's not people out there that will pay it, but I'm betting that it's no more than 10% of the interested people are going to be interested (let alone have the means) in paying over $300 for a damn video game machine.

  133. From the Title... by bluto00 · · Score: 1

    Am I the only one who thought Sony lost a bet?

  134. We can speed this up... by babbling · · Score: 1

    Why not just get them to give all the money they would have lost on the PS3, to Microsoft?

  135. Re:for starters, that column doesn't even add up.. by Tripax · · Score: 1

    Don't ask me if the analyses that have been suggested are right, but I must say, M-L has been given a gift in the way that the different aspects of the report have been criticized (and corrected?) by slashdot-ers. If I'm trying to predict the future, I might as well see if I can get a report noticed by slashdot. On the other hand, the reports author, Joe Osha, is fairly well respected in his area of financial analysis, semi-conductor companies. But if you look at his old quotes, he's taken it in the shorts a few times, too, as evidenced by saying "It's very hard to find evidence of a real end to the upturn that began in late 1998" in 2000 (when everyone was saying those sorts of things).

  136. Mod Parent Down! by shadow+demon · · Score: 3, Informative

    The part after "aditionally" is blatantly cut/pasted from the Engadget discussion on the same topic found at http://www.engadget.com/2006/02/18/playstation-3-c osts-900-sez-merrill-lynch-mob/#c1063780. Unless this person happens to be the poster of the comment on Engadget (and he didn't bother to direct people to it), it should be modded down even though he makes a great point.

  137. I wish people would quit citing that horrible link by Vermifax · · Score: 1

    I wish people would quit citing this horrible unsubstantiate link written by a 'tough guy' game rental store owner

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  138. Heh by Nazmun · · Score: 1

    Yes, the costs for the cables/manuals/a port or two, a demo disk (mass produced disks cost less then pennies to physically produce and not much time/money needed to put a demo disk together to matter when your talking about 1 million+ ps3's in the first few months) == $100.

    I'll bet the cost of all of those things together will be less then $25 bucks. Remember, while sony and other game manufacturers charge an arm and a leg for extra controllers/accessories, it's due to their giant margin on those products. They make a ton of profit so the cost of a controller @ retail is far lower then it costs to manufacture.

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    Hmmm... Pie...
  139. Production costs are only part of the equation by absinther · · Score: 1

    I don't know if anybody has pointed this out yet, but Production costs are only part of the equation when it comes to console pricing. Distribution and retail markup, not to mention marketing costs, all have to get factored into the profitability of a console. If the BOM for the PS3 is indeed $900, or even say $600, distribution, retail margin and marketing will add a couple of hundred dollars to the total cost. I don't know if Merrill's estimates are right or wrong. But even if they are off by half, and the console costs $450 to produce, then fully loaded costs are more likely to be $600 per unit. That's a big loss per console at start, and can only be overcome if Sony sells tens of millions of units, so that economies of scale in production, marketing and distribution come into play. Sony is in a tough spot.

  140. God I need sleep by Nazmun · · Score: 1

    I just read what i wrote... i need to be more awake so my posts actually make sense. Reverse the manufacture costs with retail costs!

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    Hmmm... Pie...
  141. Re:I doubt that price; Sony invested in IBMs Cell by jnf · · Score: 1

    Moved away, to what exactly? Nothing on the market performs in that arena as well as SGI did, then you run into all sorts of applications that only exist under SGI, etc so on and so forth.

  142. RootKit? by telstar · · Score: 0, Troll

    How much does the RootKit add to that price?

  143. Sony's Costs Exaggerated by Nazmun · · Score: 1, Insightful

    It's true sony is taking a bigger risk wiht the ps3 then the ps2 (definately not the psone though--that was hella risky territory for sony with a lot of experimental variables).

    Sony is a hardware and R&D company, very different from MS. Just like they did with teh ps2 and psx, sony will have spent several billion (not so much for the psx but definately for the ps2) to setup the chip foundries and other factories to gear up for mass manufacture. Sony's highest costs have always been at the startup of a new console. With teh ps2 they broke even with the one millionth or so console and profits were about $175 or so on teh consoles afterwords.

    The only companies in history to have suffered massive losses from hardware costs are Sega and Microsoft. Both of these companies don't produce anywhere near as much of their consoles as sony does. They pay vendors for most of their equipment.

    In sony's case there is very little that they aren't producing (like the nvidia graphics chip).

    In this case the most costly components listed by ML in the article was the cell processor and the blu-ray drive. The cell processor cost in the article was $230 dollars. But the thing is sony isn'tgoing to pay a fixed cost on the thing, ML just came up with that number out of their asses.

    Sony helped fund the cost of the fabs that will be used to produce these with IBM justlike they did with the emotion engine and toshiba. They will spend over a billion early on but after they've produced their 1-2 millionth console they've met the initial cost of setting up the fab which is by far the most expensive part in this.

    The blu-ray cost is laugable in almost every way. You can buy full fledged dvd-players nowadays for only $30 dollars @ retail. Going through the supply chains all the way to the manufacturer it costs them what, $22 to produce the whole player unit? Out of that, the pure drive components are what $8-16 USD.

    Comparing the cost of a blu-ray players/recorders to what will be inside the ps3 is ludicrous. Since blu-ray was developed by sony they won't be paying royalty's to anyone AND they'll produce the drives themselves. Sure it's going to be moret hen the cost of just using dvd-rom drives. But once again sony is the manufacturer and they'll make the facilities themselves to produce 1-2 million of these babies within the first 12 months (probably much more). $350 per unit is ridiculous price.

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    Hmmm... Pie...
    1. Re:Sony's Costs Exaggerated by TenLow · · Score: 1

      So how many units will sony have to move to cover the billions of dollars spent on development?

    2. Re:Sony's Costs Exaggerated by Nazmun · · Score: 1

      No clue, but it's not like sony shouldered the full cost of the development of the cell processor either. The chip design was a ibm/sony thing and the manufacture is a sony/ibm/toshiba thing (surprisingly they were mentioned on the tech sharing and fabbing of the cell too--they are the ones that made the last ps2 processor).

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      Hmmm... Pie...
    3. Re:Sony's Costs Exaggerated by Anonymous Coward · · Score: 0

      At $350 for BluRay Sony might be better off packing up and handing the next generation DVD crown to Toshiba and HD-DVD format.

    4. Re:Sony's Costs Exaggerated by saden1 · · Score: 1

      Excellent post, give this man some mod points and a round of applause folks.

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      One is born into aristocracy, but mediocrity can only be achieved through hard work.
  144. PS3 blues by Ullteppe · · Score: 1

    I don't know how much I believe this report, but there are several reasons to believe that Sony is in serious trouble. - Launch date: Late 2006 in Japan? Seems likely. Although I would expect Sony to have better control of manufacturing than Microsoft has, there is no chance for Sony to do a proper world-wide launch of the PS3 before Christmas. So, Microsoft gets TWO holiday seasons without Sony, while there will be a battle between Sony and Nintendo for Christmas sales in Japan this year. - Production cost. How ever way you turn it, Sony is not going to be able to sell this console in the $300-400 range and earn money on it at first. Pricing it above this will scare away most of the customers. The competition will be selling in the $300-400 range and earning money. Even though Sony may earn some money back off games and Blue-Ray movies, selling at a loss is not a winning business strategy. Since the other parts of Sony are doing rather bad at the moment, a failure in SCE will endanger the future of the whole company. The stakes are enormous this time, folks...

  145. It's the games, stupid by Ullteppe · · Score: 1
    I think people are looking too much at the hardware, and too little at the software side. There are significant differences between the kinds of games coming out on the three different platforms.

    - Sony is the winner right now, with both somewhat innovative games (Buzz, Singstar, EyeToy) and the regular fare.

    - Nintendo is betting it's future on being innovative (Nintendogs, WarioWare etc.)

    - MS is betting solidly on more-of-the-same (more driving games, more shooting games, more sports games)

    Remember that when you look at the total sales of games, the hard-core gamers are in the minority. At least where I live, the Buzz quiz-game was the biggest selling game this Christmas. Why? It appeals to people who plays games occationly. It's also a social game.

    I'm pretty sure that the Nintendo/Sony way is going to pay off, and I wonder how long it will take before MSFT wakes up.

  146. I am by YesIAmAScript · · Score: 2, Informative

    And I didn't direct people to engadget because it's not courteous to slashdot to say "the discussion is better elsewhere" and send people away...

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    http://lkml.org/lkml/2005/8/20/95
  147. According to Sony, only $494. by LostPants · · Score: 1
    http://hardware.gamespot.com/Story-ST-15015-2221-4 -4-x

    If I remember correctly, $494 was how much it cost Sony to produce the Playstation 2. This means that it should be no problem for Sony to sell the Playstation 3 at a reasonable price to consumers.

    Besides, Sony has learned from the PSX that selling a game console with a lot of features for a consumer-unfriendly price will only hurt them in the long run.

  148. One SPE is deliberately unused. by nick_davison · · Score: 1

    I bet if IBM and Sony had decided to go with six SPEs per Cell rather than eight, and cut the die down in size, they wouldn't be having these problems.

    Speaking purely from public knowledge...

    They are actually only using 7 of the 8 SPEs per chip to add greater fault tolerance.

    I'm guessing that the yields work out dramatically better this way than with simply 6 SPEs per chip. If you think about it - say half the silicon is used by the main processor and parts other than the SPEs and then the other half is used to make up the 8 SPEs... 6SPEs means you drop total die size by 12.5%. Assuming an average chip has one flaw, some have none, some have two - the chips with two flaws almost certainly still have issues and the ones with one flaw only change by a few percent. On the other hand, build in the ability to accept a flaw on half the silicon, you're looking at dropping your failure rate by nigh on 50%.

    So, in short, the very parallel design of the CELL opens up opportunities that the much less parallel design of say a Pentium can't use. With a Pentium, if there's a flaw anywhere, you ditch the whole chip. With a cell, if there's a single flaw, so long as it's in the SPE area, oh well. It's only when a second one turns up that it's an issue.

    Even better would be if they could switch those blocks of local memory around. That way you could have SPE 4 and memory 6 both have errors and still get a perfectly servicable chip by routing SPE 6 to use memory 4.

    Nice little trick for totally rewriting the rules on yield issues.

  149. Oops by shadow+demon · · Score: 1
    Well, my bad then... In any case I agree with your points and hope you keep keep making them :)

    Sorry for the misunderstanding.

  150. Solid is a word never used for Sony products. by ehack · · Score: 1

    Sony products are famous for breaking when you drop them.

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    This is not a signature.
  151. The rub by MisterSquid · · Score: 1

    So during the debut of the thing, it's entirely possible that him buying the machine could hurt them worse than not buying it (since he has no control to keep everyone from buying his unit).

    All you will do is create artificial scarcity by buying just after debut, hence increasing the value of the thing. That hardcore gamer you're talking about? You can't tell me with a straight face that such a one is not going to buy when availability improves, and I assure you availability will improve despite your buyer negligibly (if at all) diminishing the sales of PS3 games.

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    1. Re:The rub by NoMoreNicksLeft · · Score: 0

      Of course the hardcore gamer will buy one as soon as he can. The thing is, will Sony have already decided it wasn't worth it by then? It's not as if game companies haven't decided to just get out of the console business before, and that was *before* Microsoft joined the fray.

  152. Re:I doubt that price; Sony invested in IBMs Cell by LMariachi · · Score: 1

    It's the name of the factory because it's the name of the town the factory is in. There are lots of -kill placenames in the northeast US. "Kill" is Dutch for creek or stream, and "fish" in this case is a shortening of "fisherman."

  153. Possible conspiracy theory #2 by goldcd · · Score: 1

    Sony is currently fighting the Blu-Ray vs HD-DVD battle. For their horse to win they need to get more Blu-Ray drives out there than HD-DVD ones.
    Now with the first gen models of each format coming out, it would seem that HD-DVD drives cost an awful lot less than Blu-Ray - and the more units shipped the cheaper they can be made for. Sony needs to get more people making them and selling them NOW. They need to get other manufacturers to commit to making and shipping huuge numbers NOW.
    But there's a bit of a problem here. Sony keeps on saying they're about to launch and sell a lower cost - subsidized Blu-Ray machine that will compete with what they want the other manufacturers to make. In the minds of people - Blu-Ray=PS3.
    Why on earth would you buy a Blu-Ray player when there's not really any media for it and you know the PS3 is coming out soon and you know the PS3 will be much cheaper (and a PS3 as well).
    Now with that in mind, why on earth would you manufacture a Blu-Ray player?
    And if nobody buys a Blu-Ray player - apart from on a PS3 then the format will never take off and it's going to be a disaster for Sony - especially as they're going to have to pay to put a Blu-Ray drive in every PS3 ever made.
    So whilst Sony is suffering from delays on the PS3 - surely the sensible thing is to play up how much it'll cost with the hope this will get the standalone blu-ray ball rolling.

  154. Sounds like something MS would plant by thehunger · · Score: 1

    "Postponed"... "will cost upwards of $900". I don't know if its true but it definitely sounds like news that MS would appreciate, or plant..

  155. Another bit of Microsoft PR from Zonk by Anonymous Coward · · Score: 0

    That headline is what you're meant to remember.

  156. $900 by C_Kode · · Score: 1

    If it comes out anywhere near $900, I declare Xbox 360 the winner and declare Sony a fool. ...wait, didn't they release a rootkit? I guess my second declaration would be moot.

  157. PS2 consoles hardware profitable. by Nazmun · · Score: 1

    After the first million console sony broke even on the cost of building new fabs with toshiba and their new factories. After that the console sales themselves has not been at a loss but rather at a slight profit.

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    Hmmm... Pie...
  158. makes more sense to me actually by AdamGott · · Score: 1

    The PS3 is going to have a blu-ray drive and the rumored pricing/release dates that I have been hearing for a while have been somewhat confusing in that Blu-Ray players that are going to be released this year are expected to cost $1000. How can Sony sell a PS3 for $400 or so when everyone else is getting $1000. By waiting a year I can much more easily see them selling the PS3 for $300-$400 as the Blu-Ray drive prices come down.

  159. The numbers don't add up by XnavxeMiyyep · · Score: 1

    I decided to RTFPDF, and the Estimated Cost at Launch listed a bunch of prices for the parts, which added up to $800. At the bottom, their sum was listed as $900, a price which is listed multiple times throughout the PDF. When it comes to adding, they fail it!

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    I put the 't' in electrical engineering.
  160. Re:I doubt that price; Sony invested in IBMs Cell by ceoyoyo · · Score: 1

    I know it's the name of the town. It just seems a little ironic. Imagine a higher profile facility name Fishkill. Like a nuclear reactor.

  161. Re:I doubt that price; Sony invested in IBMs Cell by Anonymous Coward · · Score: 0

    Note that a radiology workstation currently is usually a PC, often running Linux with some badly designed software on it that usually costs upwards of $100,000. LOTS of margin.

    That custom software probably costs a lot of money to develop, especially if it was badly designed, and the this development cost isn't spread out over a lot of units.

  162. So? by jcuervo · · Score: 1

    I remember reading somewhere that console sales tend to take a hit in order to sell games -- sorta like cell phones. "Yeah, here, have a (?:cell phone|game console)! ...Congratulations! Now buy 800 games (or whatever) for it."

    Nothing I'm objected to (if it's true; if not, please correct me). Just saying.

    Let's take inventory. I own a PS2, which, if memory serves (which it usually doesn't), cost me around $200-$250 when I first got it. Right now, I own GTA:SA, GTA:VC, GTAIII, SOCOM1, SOCOM2, SOCOM3, Hitman: Contracts, Operation Desert Storm, Splinter Cell: Chaos Theory, a few Atari and Midway collections[0][1], and a few others I probably didn't even know I had.

    [0] o/~ One of these things is not like the other, one of these things just doesn't beeeeeelonnnnnng. o/~

    [1] Somewhere, right now, Jack Thompson had a cold chill run down his spine. :-D

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    Assume I was drunk when I posted this.
  163. Re:I doubt that price; Sony invested in IBMs Cell by ceoyoyo · · Score: 1

    Two grad students in my lab duplicated (and greatly improved) the most important functions in about a year. I guess that development cost about $40,000. I expect GE is quite a bit less efficient, but still, I suspect margins on that stuff is reasonably high.

  164. XBox 360 & HD-DVD by fbg111 · · Score: 1

    I bet right about now MS is wishing they had waited a little longer to launch 360 so they could include an HD-DVD drive in it instead of just a DVD one...

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  165. Apple to Sony? by umbrellasd · · Score: 1

    PS3 = NeXT. Technology ahead of its time and a market not ready to bite. How much will a 360 cost by the time the PS3 comes out? If you are looking for a new system for yourself or your kids and the choice is a $900 machine with cutting edge technology that most of the market is not quite ready for or a $400 machine with an extensive library of games and a more market proven online experience, what will you do?

  166. Nuts by umbrellasd · · Score: 1
    Your argument is very poor. High salaries and "it's your job to know this company" get you into situations like the .COM bubble in which a multitude of analysts were crowing about the virtues of every flash-in-the-pan company out there. And just because someone's ass is on the line does not mean they cannot screw up atrociously. Frequently the pressure makes it more likely.

    As one of the posters above pointed out, one of the key valuations in the analysis is a $350 Blue-Ray premium. A technology that Sony owns. $350 is a large portion of the estimated cost to Sony and there is no justification in the analysis. Similarly for the $230 cost on the Cell processor.

    If you read the introduction, the entire analysis was motivated by commentary from one of Merrill Lynch's Japanese analysts. In other words, an industry knowledgeable person proposed a "What if?" scenario and ostensibly provided some corroborating analysis which is also not provided.

    Sony is not stupid. They're not likely to sell a console at a $400 (~50%) loss, but they very well might sell it at a $150 or $200 loss, which might happen if the cost of the Cell and Blue-Ray components is $200 below the hand waving analysis in that report. There's deplorably little information about why a 6 month delay is a possibility and there's no line item breakdown of the $350 Blue-Ray cost. It's just a single aggregated line item with no supporting evidence other than "we think" in their material analysis.

    Smoke and mirrors.

  167. Re:Massive Inflation? by Anonymous Coward · · Score: 0
  168. Don't forget the rest by Namarrgon · · Score: 1
    Did you? The numbers shown in the pretty diagram add up to $800 - but what about the rest of the console? The controller? The PSU? The case? The cables? The assembly, testing & shipping costs?

    If they're roughly correct with the numbers they do show, US$900 total cost would be conservative.

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    Why would anyone engrave "Elbereth"?
  169. "strong PS3 shipments in 2006, may work with MS" by Namarrgon · · Score: 1
    OK, now this just confuses everything.

    OK, so they're asserting that the rumours are baseless and they'll get lots of PS3s out this year. No suprises there, of course they'd say that. But this bit:

    Sony does not regard Xbox as a competitor. Rather, the company may even consider working with Microsoft to develop games together, Yasuda noted.

    Are they really that confident that they don't even consider Xbox to be a competitor? Well, good luck with that.

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    Why would anyone engrave "Elbereth"?
  170. $800? I'll just buy another Kia instead by etherealmuse · · Score: 0

    There's no way that the PS3 could possibly be priced at or over $800. My current thoughts put the PS3 at $500 or possibly $400 and $600 (with Blue ray option). People think that getting to the market a year later than the 360 was a huge mistake, I think its fine. XBOX hasnt released a single game that is actually next gen yet.

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  171. Re:I doubt that price; Sony invested in IBMs Cell by Anonymous Coward · · Score: 0

    If PS4 doesn't come before 2017, you can bet that Xbox720 has been out for years. Xbox1440 will probably come out at the same time as PS4 :-)

    Microsoft can easily make two consoles in 10 years. PS3 will probably not be as far ahead compared to the current XB360 as the fanboys think. When Microsoft relases their new Xbox in 5 years, it will be another 5 years until Sony releases PS4. Will you keep your (then) outdated PS3? The sad thing, is that you probably will :(

  172. Price?! by Anonymous Coward · · Score: 0

    Didn't 3D0 and, hmmm, what was it?, the NeoGeo(? with $250 game cartridges) try this and flop majorly? (Well they may not have flopped entirely, but there were never very many good games released for them. Ok, the NeoGeo was probably OK if your REALLY REALLY like arcade exact games, and didn't mind $250 a pop...)

    $900 for a game machine is way too high($400 or less, preferably $300 would be what it would take), I think, after all I balked at the $300 original pricetag on the PS2, of course the good thing for me, is that most of the launch games for consoles hold zero interest to me(prefer RPGs) so I can usually afford to wait until some RPG that looks really good is going to be release. (Of course the drawback nowadays is that RPGs in NA are released sooner and more often than they were, for say, the PSX... FF7 drove me into a PSX purchase, fortunately by which time the PSX was c. $125 or so, and some other good RPGs also came out around the same time, Persona, Suikoden, the original Legacy of Kain(blood omen? the "sequels" sucked being way too much action game and way too little RPG), etc.)

    Really, if the PS3 comes out at $900 in November 2006, I wonder what the XBOX 360 would be down to? And it looks like this time the XBOX will be getting more than "re-targetted" PC games...

  173. Blu Ray Technology Blows by hogan2051 · · Score: 1

    Sony has made a stupid descision to go with the Blu Ray technology. Sony, should just throw a cheap DVD player into the machine and call it a day. Besides how much information will developers need to store on a disc anyway. 8+ gigabytes is more than enough space for any game developer to take advantage of, even if the goal is set a new benchmark with a title. It's a serious waste of technology and development dollars on the part of Sony. How long are game developers willing to wait until Sony brings out this slick piece of technology? Blu Ray is a "geek" only device that appeals to the gamers who want a machine that can do everything from online gaming to microwaving hot-pockets. If I were Nintendo at this point I would smell blood from the competition. Nintendo has a good chance of capturing back the game market that they once lost to two competetors who want to develop overly expensive machines that can't be produced within a reasonable amount of time. The point is both Microsoft and now Sony have seriously dropped the ball on developing overly pricy next gen machines that only appeal to the hardcore "geek" gaming crowd.

  174. The BOM isn't even the whole story by LionMage · · Score: 1

    One thing that people fail to consider is the cost of software licensing. The Blu-Ray specification mandates Java support in the player... because that's the language all the rich/interactive Blu-Ray content will be authored in. So there needs to be a bytecode interpreter in any Blu-Ray player's firmware, along with any libraries necessary.

    So, since the PS3 will be fully Blu-Ray compliant, Sony will have to license Java from Sun (or perhaps they'll license IBM's VM instead of Sun's, which could save them some money since Sony is already sourcing the Cell processor from IBM). It's a non-zero cost. And this cost is not part of the cost of the Blu-Ray drive itself; this cost is along the same lines as the cost of licensing an MPEG2/4 codec for playback of the video/audio streams on media. Even if Sony authors their own MPEG codecs for the PS3, they'll still need to pay the appropriate licensing fees to the appropriate rights holders.

  175. Re:for starters, that column doesn't even add up.. by geekoid · · Score: 1

    "$230 seems high for just the CPU. "

    Custom CPU on a pretty limited scale*? no, it doesn't.

    "I think also M-L doesn't understand that when you make a custom chip you can put a lot of stuff on it. The link (brains) for the USB, 802.11 and ethernet are probably on the main chip in the unit, bringing the cost of them down to nearly free."

    because doing that doesn't cost anything. oh wait, it does cost money. Money for design, increased fab costs. increased risk of errors on the silicon, etc . . .

    well, I could pick apart the whole post, but franklyy it isn't worth the time becasue clearly you have no grasp of real costs.

    *as compared to the PC.

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