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Microsoft may Sanction the 'Switcher' PR-Rep

Nerull sent in a snippit from The Age saying "Microsoft may consider sanctions against a public relations consultant who tried to pass herself off as someone who had switched from the Apple Mac to Windows XP in a high-profile US advertising campaign, chief executive Steve Ballmer said today." Here is Monday's Slashdot Story that this follows up to. Lots of amusing little quotes about what it means to be trustworthy.

589 comments

  1. Odd indeed. by Zeebs · · Score: 5, Funny

    Anyone think Microsoft may be starting to sound a little like a government. They are proposing 'sanctions' now, next it will be 'peace keeping' and 'police actions'. Perhaps a dark vision of the future to come.

    Ok I'll take my medication now.

    --

    Happy Noodle Boy says "F###ing doughnut! Mock me? You fried cyclops!!"
    1. Re:Odd indeed. by meringuoid · · Score: 5, Funny

      Anyone think Microsoft may be starting to sound a little like a government. They are proposing 'sanctions' now, next it will be 'peace keeping' and 'police actions'. Perhaps a dark vision of the future to come.

      If Microsoft are a government, they can have war declared on them.

      So, next time they get found guilty of abusing their monopoly, the judge can give them a penalty that will stick: a squadron of Harriers at 4 am in Redmond... ;-)

      --
      Real Daleks don't climb stairs - they level the building.
    2. Re:Odd indeed. by danimrich · · Score: 2, Funny

      Surely then, Microsoft will trigger a little function so that all hard drives on government computers running windows will be formatted.
      Of course, the Navy won't care.

      --
      where's all that Karma?
    3. Re:Odd indeed. by AvitarX · · Score: 2

      of course when they try to call this function another feature will take over. Causing all the computers to crash. Still not very good though, but the goverments databases on who I am will remain in tact (phew, they keep me safe, I would hate to see what would happen if they lost them)

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    4. Re:Odd indeed. by darkov · · Score: 5, Funny
      If Microsoft are a government, they can have war declared on them.

      I personally favour regieme change.

    5. Re:Odd indeed. by slow_flight · · Score: 3, Funny

      Nothing new - been paying tax to them for ages! tick tick tick - waiting out the self-parody lameness filter...

      --

      Karma: Professionally Doomed (mostly affected by inability to keep opinions to self)
    6. Re:Odd indeed. by gl4ss · · Score: 2, Funny

      well some countries are declaring wars on other things too, if you can declare war on "the threat or use of violence, often against the civilian population, to achieve political or social ends, to intimidate opponents, or to publicize grievances."

      seriously though, what news is this? you would kinda except that a pr person who clearly makes a mistake of this pr value would at least get a smallish bitchsläp to his/her face.

      the slashdot posting says btw, that the person tried to pass her as someone that had switched from apple to win*, is she still using apple then ?-) (ok more probably never had even)

      --
      world was created 5 seconds before this post as it is.
    7. Re:Odd indeed. by IRNI · · Score: 4, Funny

      Today the Microsoft board of directors approved a resolution that would give Balmer the OK to go in with military force if needed. Bill Gates was quoted as saying, "The actions of this PR consultant are frightening. We have to prevent things like this from ever happening again. Even though we caught her, we believe that she will continue to try and pass herself off as a switcher. Therefore I have given Steve full authority to use our Nukes." The US Government will not comment on their support for Microsoft but have made a blanket statement that anything Microsoft does in its own interest is its right. They recognize the sovereignty of Redmond. More news at 11.

    8. Re:Odd indeed. by dracken · · Score: 5, Funny

      Microsoft arent the government, they bought the government. Probably you didnt read this old slashdot article.

      Microsoft buys US Government
      Posted by Cowboyneal on October 23, 1997

      REDMOND, Wash. - 23 October 1997 -- In direct response to accusations made by the Department of Justice, the Microsoft Corp. announced today that it will be acquiring the federal government of the United States of America for an undisclosed sum.

      "It's actually a logical extension of our planned growth", said Microsoft chairman Bill Gates, "It really is going to be a positive arrangement for everyone". Microsoft representatives held a briefing in the oval office of the White House with US President Bill Clinton, and assured members of the press that changes will be "minimal".

      The United States will be managed as a wholly owned division of Microsoft. An initial public offering is planned for July of next year, and the federal government is expected to be profitable by "Q4 1999 at latest", according to Microsoft president Steve Ballmer.

      In a related announcement, Bill Clinton stated that he had "willingly and enthusiastically" accepted a position as a vice president with Microsoft, and will continue to manage the United States government, reporting directly to Bill Gates. When asked how it felt to give up the mantle of executive authority to Gates, Clinton smiled and referred to it as "a relief". He went on to say that Gates has a "proven track record", and that US citizens should offer Gates their "full support and confidence". Clinton will reportedly be earning several times the $200,000 annually he has earned as US president, in his new role at Microsoft.

      Gates dismissed a suggestion that the US Capitol be moved to Redmond as "silly", though he did say that he would make executive decisions for the US government from his existing office at Microsoft headquarters. Gates went on to say that the House and Senate would "of course" be abolished. "Microsoft isn't a democracy", he observed, "and look how well we're doing". When asked if the rumored attendant acquisition of Canada was proceeding, Gates said, "We don't deny that discussions are taking place".

      Microsoft representatives closed the conference by stating that United States citizens will be able to expect lower taxes, increases in government services and discounts on all Microsoft products.

      About Microsoft: Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal computers and democratic government. The company offers a wide range of products and services for public, business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing and free society every day.

      About the United States: Founded in 1789, the United States of America is the most successful nation in the history of the world, and has been a beacon of democracy and opportunity for over 200 years. Headquartered in Washington, DC, the United States is a wholly owned subsidiary of Microsoft Corporation.

    9. Re:Odd indeed. by jweatherley · · Score: 0, Redundant

      I personally favour reigeme change.

      Nah, send in Jimmy Carter!

      --

      --
      Reverse outsourcing: it's the future
    10. Re:Odd indeed. by lynx_user_abroad · · Score: 5, Funny
      If Microsoft are a government...

      Bah!. Do they issue pasports....

      Er... Do they impose taxes.....

      Um... Do they claim a country-level domain similar to .us, .com, .org, or .net...

      bbbbbb..... Have they announced plans to improve their homeland security....

      Errr... Do they thumb their nose at the US govermant and claim to be beyond the reach of US laws....

      Ummm....Ummm.....a flag! Do they have a Flag? Yeah, that's it! They can't be a goverment without a flag. Whew. I knew there was something.

      --

      The thing about things we don't know is we often don't know we don't know them.

    11. Re:Odd indeed. by Anonymous Coward · · Score: 0

      Isnt that the way it goes, big companies screw up and they need a fall guy or a fall girl in this case, they claimed it was a true story now they are doing a retraction ? Well I have questions about Apples switch campaign too. I personally dont believe that crap and if Apple was to give me a free computer and money to say I love the Mac I would even tho I think that the Mac is the biggest peice of crap I have ever seen but oh well thats a story for another time.

    12. Re:Odd indeed. by Anonymous Coward · · Score: 1, Insightful

      What's really alarming is that they apparently hired her to do this. So...they pay her money to write up the ad, then punish her?

    13. Re:Odd indeed. by SirGeek · · Score: 2
      Nah, send in Jimmy Carter!

      With a remote detonator for 20 pounds of explosive in his stomach ?

    14. Re:Odd indeed. by jmenezes · · Score: 1

      Actually, i think they do have one..
      the Windows flag flyin high above redmond...
      but...
      national anthem!
      thats what their missing!

      unless steve ballmer screamin developers could be considered one....
      hmmm...

      --
      Stop over-analyzing your analizations
    15. Re:Odd indeed. by SecGreen · · Score: 4, Funny

      I'm sitting here staring at a pen that I received at a Microsoft conference. It's got the words "Microsoft Government" written on it. (The logo can be seen at the top of this page.) It's just the logo for their government services/sales group, but it sure does draw some strange looks from people.

      --
      Dupe posts are /.'s tacit protest on the rights of users to time-shift content...
    16. Re:Odd indeed. by bughunter · · Score: 5, Funny
      "You can't be a real country unless you have a beer and an airline. It helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer." --Frank Zappa

      I'm sorry, but I just can't imagine what a "Microsoft Lager" might be like. Of course, they'd probably just buy Anheuser-Busch and slap a MS logo on the "King of Beers," and declare it a Microsoft innovation.

      --
      I can see the fnords!
    17. Re:Odd indeed. by Kintanon · · Score: 2

      Yeah, and when My Dark Master, Sony, declares war on those bastards and their worthless Xbox I'll be on the front lines! All hail Sony!

      Kintanon

      --
      Check out JoshJitsu.info for Brazilian Ji
    18. Re:Odd indeed. by ArticulateArne · · Score: 0, Redundant

      I personally favour regieme change.

      We already got one, didn't work...

      "Developers, Developers, Developers, Developers"

    19. Re:Odd indeed. by Anonymous Coward · · Score: 0

      Just the startup wav... and the hold down one.

    20. Re:Odd indeed. by dcuny · · Score: 2, Insightful

      Didn't you ever look at the screen when Windows9x/2000/Me/XP boots up? Sure looks like a flag to me.

      Which explains the urge I get to salute every time my machine reboots... .

      Or how about that funky key between the Alt and Ctrl on US keyboards? Same freakin' flag, and after all these years it *still* gets in the way.

      Even when I'm using KDE... *Sigh*

      -- I'm a sig. Isn't meta humour funny?

    21. Re:Odd indeed. by sir99 · · Score: 1
      Or how about that funky key between the Alt and Ctrl on US keyboards? Same freakin' flag, and after all these years it *still* gets in the way.

      I mapped it to capslock in X, after mapping my capslock key to escape in order to speed up Vim (You press escape a lot in Vim). And my right windows key is the Compose key, which lets me type characters like ÿ and Æ. Down with useless buttons!
      --
      The ocean parts and the meteors come down
      Laid out in amber, baby.
    22. Re:Odd indeed. by pamri · · Score: 1

      You mean this or this.

    23. Re:Odd indeed. by billcopc · · Score: 1

      HAIL SONY! *grunt grunt*
      All your games are belong to us

      --
      -Billco, Fnarg.com
    24. Re:Odd indeed. by SavingPrivateNawak · · Score: 1

      Seeing that definitions of terrorism... Couldn't be considered the bombings on Hiroshima and Nagasaki (that were towns full of civilians), acts of terrorism?

      Just a question...

    25. Re:Odd indeed. by Anonymous Coward · · Score: 0

      They *do* have their own flag! If you're running NT you can see it at \\%COMPUTERNAME%\admin$\system32\ss3dfo.scr

    26. Re:Odd indeed. by susano_otter · · Score: 2
      well some countries are declaring wars on other things too, if you can declare war on "the threat or use of violence, often against the civilian population, to achieve political or social ends, to intimidate opponents, or to publicize grievances."

      People are declaring war on war? How very... postmodern.

      But this makes me think that war is essentially a human thing: it's a kind of interaction between humans. It can be interesting to look at some recent "wars" in this light. The "war" on drugs, for example, sounds like it might be a good thing, until you realize that it's really about people vs. people--that is, a war against drug users. Suddenly it seems a lot more serious. You begin to get the impression that the enemy has been objectfied ("drugs", instead of "drug users), to obfuscate the true nature of the conflict.

      How would our perception of certain U.S. policies change, if instead of fighting a war against terrorism, we were fighting a war against terrorists?

      --

      Any sufficiently well-organized community is indistinguishable from Government.

    27. Re:Odd indeed. by Anonymous Coward · · Score: 0
    28. Re:Odd indeed. by Mindcrym · · Score: 1

      Yes.

    29. Re:Odd indeed. by Lord+of+the+Fries · · Score: 1

      And that default screen saver... the wavey flag with the Windows (TM) icon.... is what?

      --
      One man's pink plane is another man's blue plane.
    30. Re:Odd indeed. by Shimbo · · Score: 1

      Ummm....Ummm.....a flag! Do they have a Flag? Yeah, that's it! They can't be a goverment without a flag. Whew. I knew there was something.

      Phew. Had me worried a minute there.

    31. Re:Odd indeed. by Lord+of+the+Fries · · Score: 2, Funny

      Oh, Say can you see
      By the pawn's early plight
      What so proudly we failed
      at the trials past scheming.

      Whose blue screen and oft starts
      through the endless night
      Oer the networks we watched,
      were so total enslaving.

      And the public's ensnare,
      the bugs always in there,
      gave truth to the might,
      that Bill's flag was still there.

      Oh say does that Steve Screamin Balmer yet wave
      to the land of the free,
      but he wants us to pay.

      --
      One man's pink plane is another man's blue plane.
    32. Re:Odd indeed. by dup_account · · Score: 1

      If they use one of the newer versions of Windows (XP) how will their computers be able to "call home"? Much of the Navy stuff is on closed networks, without access to the internet. How do you take a computer containing classified information and attach it to the internet when someone has changed the configuration more than the allowed number of times (Or the periodic "phone home")

    33. Re:Odd indeed. by nmx · · Score: 2, Funny

      Nah, send in Jimmy Carter!

      He's history's greatest monster.

      --
      "Well kids, you tried your best, and you failed. The lesson is, never try."
    34. Re:Odd indeed. by pyrrho · · Score: 1

      the british putting a flag in the ground, "we claim this new country and virgin land in the name of England!?"

      indians (either kind): "but you can't do that, it's our bloody country, we're already here."

      british: "yes... but do you have a Flag? ... no Flag, no country, under the rules... I just made up!"

      stolen poorly from Eddie Izzard.

      "The british empire was built by a clever use of flags."

      "come on now, england, what's that you're holding behind your back...?" "Just India and a few other countries.... we can't give the Falklands back, need the Falklands... for strategic sheep purposes."

      --

      -pyrrho

    35. Re:Odd indeed. by eram · · Score: 2, Interesting

      I'm sorry, but I just can't imagine what a "Microsoft Lager" might be like.

      I can't resist to give you this link:
      If Beer was like Operating Systems...

    36. Re:Odd indeed. by danimrich · · Score: 1

      hmmm... I suppose that if the navy uses Windows XP, they don't need to activate it.

      My comment was meant to highlight the fact that a lot of businesses and agencies depend on M$ products. If M$ discontinued the sale and support of Windows (like they once threatened?) this would be a huge problem for a lot of people. Think of migrating a couple of million PCs with proprietary software to Linux!

      --
      where's all that Karma?
    37. Re:Odd indeed. by jimmyCarter · · Score: 1

      By sanctions, do they mean forcing her to use M$ Paint for 8 hours a day?

      --

      -- jimmycarter
    38. Re:Odd indeed. by Anonymous Coward · · Score: 0

      >Ummm....Ummm.....a flag! Do they have a Flag?
      >Yeah, that's it! They can't be a goverment
      >without a flag. Whew. I knew there was something

      You mean like these:

      http://news.bbc.co.uk/olmedia/195000/images/_197 76 5_microsoft_flag_flying_300.jpg
      http://news.bbc.c o.uk/olmedia/260000/images/_26248 8_flag150.jpg

      - Rob

    39. Re:Odd indeed. by T-Kir · · Score: 2

      With the Ad-slogan:

      Can't reach the parts that other beers can reach.

      --
      Are you local? There's nothing for you here!
    40. Re:Odd indeed. by i_luv_linux · · Score: 1

      You don't know whether they used the word "sanctions" it is the guy who posted the story that uses that word, he also claims that there is a campaign from Microsoft, but there is no such campaing, obviously he/she makes up some of what he/she says.

    41. Re:Odd indeed. by Gilmoure · · Score: 1

      Budwiser is the Microsoft beer. It presents itself as a real beer but it's thin, watery, and less pleasent than the end product of a night of drinking.

      --
      I drank what? -- Socrates
    42. Re:Odd indeed. by d_redguy · · Score: 1
      The United States will be managed as a wholly owned division of Microsoft. An initial public offering is planned for July of next year, and the federal government is expected to be profitable by "Q4 1999 at latest", according to Microsoft president Steve Ballmer.

      Well, heck. Why not? I mean, if they can make the government profitable?? I say give 'em their shot, and maybe they'll leave the computers to us since they accomplished their objective anyway!

    43. Re:Odd indeed. by lemkebeth · · Score: 1

      I should point out that the people Apple uses in the Switch commercial are real.

      Here is how they got picked:

      Apple asks for feedback why Windows users switched to the Mac.

      Actual switchers send in an e-mail about why.

      Switcher material is looked over by Apple and a few are picked to be called if they want to be in a commercial.

      This is generally how it happens.

      There are two celebity's though that are just providing testimonials that are true but, they didn't switch anytime recently.

      All of that is true which, I can't say for MS.

    44. Re:Odd indeed. by Ilgaz · · Score: 1

      "So, next time they get found guilty of abusing their monopoly, the judge can give them a penalty that will stick: a squadron of Harriers at 4 am in Redmond... ;-)"

      I don't know if its a co-incidence but... Oracle boss Larry Allison has a private Harrier, you know it right? :)

    45. Re:Odd indeed. by SmittyTheBold · · Score: 2

      We stole countries with the cunning use of flags. You just sail around the world and stick a flag in. "I claim India for Britain!"

      And they're going, "you can't claim us, we live here! Five-hundred million of us!"

      "Do you have a flag?"

      "We don't need a bloody flag, it's our country, you bastards."

      "No flag, no country. You can't have one. That's the rules that...I've...just made up, and I'm backing up with this gun that was lent from...the National Rifle Association."

      And that was it. You know?

      And Queen Victoria became empress of India. She never even fuckin' went there.

      - - - -

      Izzard goes on, of course, about the dangers of breeding within the family and the perils of World War II.

      Ah, good times. Good times.

      --
      ± 29 dB
    46. Re:Odd indeed. by pyrrho · · Score: 1

      Izzard is fantastic. I agree 100% with his portrayal of history and religion. Strategic sheep purposes!

      --

      -pyrrho

    47. Re:Odd indeed. by markalanj · · Score: 1

      I favor a nuclear strike against Microsoft!

    48. Re:Odd indeed. by Bert64 · · Score: 1

      All my keyboards are from SGI machines, and as such dont have these keys :)
      Note, SGI keyboards are ps/2 compatible, atleast those shipped with indy`s and above.. and theyre much better quality than most i`ve seen.

      --
      http://spamdecoy.net - free throwaway anonymous email - avoid spam!
  2. Sanctions? by JPelorat · · Score: 5, Funny

    They're going to blockade her ports and refuse to sell food to her?

    That's a little overkill, isn't it?

    --
    Hokey statistics and ancient misconceptions are no match for a good thought in your head, kid!
    1. Re:Sanctions? by Anonymous Coward · · Score: 4, Funny

      "If that's right, I will certainly castigate the offender."

      Yeowch! I thought they only did that in Africa!

    2. Re:Sanctions? by Anonymous Coward · · Score: 2, Funny

      They're going to blockade her ports

      Personally, I feel that would be a shame. Open those ports to the world!!

    3. Re:Sanctions? by GMontag · · Score: 2

      They're going to blockade her ports and refuse to sell food to her?

      That's a little overkill, isn't it?


      LOL, when I read the title I thought they were giving her an authorization to continue the assault on Apple. Like the classic movie "The Eiger Sanction" with Clint Eastwood.

    4. Re:Sanctions? by Anixamander · · Score: 0, Flamebait

      Worse yet, it could be GW's idea of "sanctions". Smart bombs and cruise missiles and ground troops, oh my!

      --
      Do not taunt Happy Fun Ball(TM)
    5. Re:Sanctions? by phil+reed · · Score: 3, Funny
      From the article:

      "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said.

      "If that's right, I will certainly castigate the offender."


      ooooh! Castigated!! That's bad, right?

      --

      ...phil
      "For a list of the ways which technology has failed to improve our quality of life, press 3."
    6. Re:Sanctions? by meringuoid · · Score: 5, Funny
      They're going to blockade her ports and refuse to sell food to her?

      Excuse me? Microsoft close a port? What colour is the sky where you live?

      --
      Real Daleks don't climb stairs - they level the building.
    7. Re:Sanctions? by will_die · · Score: 0, Offtopic

      Didn't you know, switching from a Mac to Xp is a license to kill.

    8. Re:Sanctions? by darkov · · Score: 5, Funny
      ooooh! Castigated!! That's bad, right?

      Not really, she's a girl so she dosn't have balls...

    9. Re:Sanctions? by Ed+Avis · · Score: 5, Funny

      The punishment should be that she really is forced to switch from the Mac to Windows XP.

      --
      -- Ed Avis ed@membled.com
    10. Re:Sanctions? by JPelorat · · Score: 5, Funny

      I think they call it "Drop Ceiling Grey".. not sure though.

      --
      Hokey statistics and ancient misconceptions are no match for a good thought in your head, kid!
    11. Re:Sanctions? by danger42 · · Score: 2

      well, where I come from, a "switch" has a totally different meaning...

      --
      -nd
    12. Re:Sanctions? by Anonymous Coward · · Score: 3, Informative

      castigate Pronunciation: (kst-gt)
      tr.v. castigated, castigating, castigates

      To inflict severe punishment on.

      To criticize severely.

    13. Re:Sanctions? by Anonymous Coward · · Score: 0

      They are a software company, they will DOS her ports. And refuse to sell her MSN.

    14. Re:Sanctions? by jspectre · · Score: 0, Offtopic

      well that depends on if any microsoft programmers redefined the word in the dictionary like so many other terms.. ;-)

      --

      abcdefghijklmnopqrstuvwxyz

    15. Re:Sanctions? by Capt.+DrunkenBum · · Score: 1

      15% of the populace will never steal.
      15% of the populace will steal most anything not nailed down.


      Don't forget "If I can rip it loose, it is not nailed down."

      --

      Not everyone deserves a 320i

    16. Re:Sanctions? by Anonymous Coward · · Score: 0

      If that's punishment then I will take it any day. I would rather use XP than any product from the Apple dictatorship.

    17. Re:Sanctions? by Anonymous Coward · · Score: 0

      Or just steal whatever it's nailed to. Makes things easier.

    18. Re:Sanctions? by Anonymous Coward · · Score: 0

      wow - original joke. Completely worthy of mod points. I recommend you change your login to "Ed Anus".

    19. Re:Sanctions? by echophase · · Score: 1

      Not really, she's a girl so she dosn't have balls...

      That, or she lost them during the "change over"

    20. Re:Sanctions? by Anonymous Coward · · Score: 0
      Jo*ke Pronunciation: (tsk. tsk.)

      Short story or short series of words spoken or communicated with the intent of being laughed at or found humorous by the listener or reader.

      Some famous joke categories:

      • Lightbulb jokes
      • Yo Mama / Your Mama
      • Stereotypical
        • Ethnic jokes
        • Religious jokes
        • Sexist jokes
        • Sexual orientation jokes
      • Political jokes
      • Dirty jokes
      • Plays on Words

    21. Re:Sanctions? by Anonymous Coward · · Score: 0

      MS-Rep: You need to be Castigated for your mideeds.
      MS-Consultant: That's bad.
      MS-Rep: But you're a girl and have no balls.
      MS-Consultant: That's good.
      MS-Rep: But you've got ovaries that can be 'fixed'.
      MS-Consultant: That's bad.
      MS-Rep: But if you slip by my apartment next saturday evening, I'll 'punish' you my way.
      MS-Whore: That's gooooood.

      Lesson learned: A punished sellout is still a sellout.

    22. Re:Sanctions? by mikeee · · Score: 3, Funny

      Remember, that was a stock photo.

    23. Re:Sanctions? by Anonymous Coward · · Score: 0

      Actually, the punishment is that she will be forced to switch to Windows ME

    24. Re:Sanctions? by vrt3 · · Score: 1

      Blue, and all my ports are closed.

      --
      This sig under construction. Please check back later.
    25. Re:Sanctions? by Anonymous Coward · · Score: 0
      Microsoft close a port? What colour is the sky where you live?
      The sky above my port is the colour of dead televisions.
    26. Re:Sanctions? by darkov · · Score: 2

      The punishment should be that she has to appear in a MS switch ad with her real name and picture.

    27. Re:Sanctions? by Anonymous Coward · · Score: 0

      They're going to blockade her ports

      You mean like a denial of service attack?

    28. Re:Sanctions? by Anonymous Coward · · Score: 0

      They don't have balls? Seriously?

      Fuck.

      Looks like I'm gay.

      Oh, well.

    29. Re:Sanctions? by jetmarc · · Score: 1

      > she's a girl so she dosn't have balls

      Wasn't "her" name Don Funk?

    30. Re:Sanctions? by Wyatt+Earp · · Score: 2, Funny

      Based on Ballmer's Fire Up Microsoft By Jumping Around Like An Ape video from a while back, I figured he'll leap into the PR Hoochie's office swinging from chair to chair and then start throwing feces at her to show that he is the Alpha Male of the Microsoft pack.

    31. Re:Sanctions? by Buran · · Score: 2

      All they need to do is hire those managers responsible for closing the ones on the West Coast. And the next thing you know, our computers will go on an Internet slowdown campaign to protest the threat of DRM-enabled systems and thus lost sales...

    32. Re:Sanctions? by hplasm · · Score: 2, Funny
      I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward

      How is this different to what marketing people usually do??

      --
      ...and he grinned, like a fox eating shit out of a wire brush.
    33. Re:Sanctions? by Pig+Hogger · · Score: 3, Funny
      The punishment should be that she has to appear in a MS switch ad with her real name and picture.
      And phone number.
    34. Re:Sanctions? by Anonymous Coward · · Score: 0

      > ...she's a girl...

      That's usually the way it works out.

    35. Re:Sanctions? by m4ik · · Score: 1

      POKE 65495,0 If you know what this does, you are as old and pathetic as I am.

      Makes the background go black? Now I qualified for being old and ... uh nevermind

      --
      Quod in aeternum cubet mortuum non est,
      Et saeculis miris actis etiam Mors perierit
    36. Re:Sanctions? by Evro · · Score: 5, Funny
      joke Pronunciation Key (jk)
      n.
      1. Something said or done to evoke laughter or amusement, especially an amusing story with a punch line.
      2. A mischievous trick; a prank.
      3. An amusing or ludicrous incident or situation.
      4. Informal.
        1. Something not to be taken seriously; a triviality: The accident was no joke.
        2. An object of amusement or laughter; a laughingstock: His loud tie was the joke of the office.
      --
      rooooar
    37. Re:Sanctions? by mgs1000 · · Score: 1

      or IP address

    38. Re:Sanctions? by haggar · · Score: 2

      Yeah, a good spanking, surely.

      --
      Sigged!
    39. Re:Sanctions? by bdrago · · Score: 3, Funny
      That, or she lost them during the "change over"

      C'mon man. Get with the program. It's "Lost them during the switch."

    40. Re:Sanctions? by Anonymous Coward · · Score: 0

      POKE 36879,8

      for those of us even older and more pathetic.

    41. Re:Sanctions? by Anonymous Coward · · Score: 0

      "If that's right, I will certainly castigate the offender."

      Oh Nooooooo!!!!! NOT the Monkey Boy Dance! Oh the humanity...

    42. Re:Sanctions? by scott1853 · · Score: 2

      Alabama? Tennesee? Kentucky?

      Fetch me switch Margaret! I's a gonna whoop a these youngins good.

    43. Re:Sanctions? by Anonymous Coward · · Score: 0

      Castigate huh? Does she get to pick out the "switch" with which she will be punished?

    44. Re:Sanctions? by Anonymous Coward · · Score: 0

      You're an idiot. (It's in the dictionary.)

    45. Re:Sanctions? by Anonymous Coward · · Score: 0

      stu-pid

      1. people who think serious posts are attempts at humor
      2. see #1

    46. Re:Sanctions? by peg0cjs · · Score: 1

      No, they're gonna force her to use XP for the rest of her life!

      --
      Karma: Excellent (Mainly due to Bill & Ted's Karma Adventure)
    47. Re:Sanctions? by rawdot · · Score: 1

      Does MS really know how to block ports?

    48. Re:Sanctions? by vsprintf · · Score: 1

      Not really, she's a girl so she dosn't have balls...

      Considering what she pulled, she has big brass ones.

    49. Re:Sanctions? by Anonymous Coward · · Score: 0

      And after the spanking, the oral sex.

    50. Re:Sanctions? by EvlOvrLrd · · Score: 1

      Castigate? I take it that Ballmer has been beta testing MS Thesaurus recently.

      I wonder if the dancing monkey knows the difference between a dissertation and a soliloquy.

      --


      Light travels faster than sound. This is why some people appear to be bright. Until you hear them speak.
    51. Re:Sanctions? by Anonymous Coward · · Score: 0

      Sorry, wrong. They will stop buying her oil except as necessary to let her buy food and medicine. Leaving her, of course, with more oil for later.

    52. Re:Sanctions? by nytes · · Score: 1

      They're going to cancel her Hotmail account.

      --
      -- I have monkeys in my pants.
    53. Re:Sanctions? by tdemark · · Score: 2, Funny
      How is this different to what marketing people usually do??


      They got caught this time.

    54. Re:Sanctions? by tdemark · · Score: 1


      Damn ... forgot to close the tag.

    55. Re:Sanctions? by MyHair · · Score: 2

      The phrase you must remember is:
      "My port 139 is wide OPEN!"

    56. Re:Sanctions? by Anonymous Coward · · Score: 0
      I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward

      How is it that this convoluted quote makes sense? Balmer and Cowboy Neal had the same English teacher, apparently.

    57. Re:Sanctions? by Codifex+Maximus · · Score: 2

      >The punishment should be that she really is forced
      >to switch from the Mac to Windows XP.

      NO! NO! She should confess publicly that she really uses a Mac!

      i.e. Apple should pay for the add and give her the new Mac.

      What a coup.

      --
      Codifex Maximus ~ In search of... a shorter sig.
    58. Re:Sanctions? by MikeAR303 · · Score: 0

      castigate 1.) To inflict severe punishment on. 2.) To criticize severely.

      --
      This post will be modded down for no particular reason by a sweaty 14 year old who is not allowed out past dark.
    59. Re:Sanctions? by john82 · · Score: 1

      Not really, she's a girl so she dosn't have balls...

      First, you're thinking of castrate which would be difficult to achieve from a purely anatomical standpoint. On the other hand, one would have to consider that Microsoft really has balls to think that they could pull a stunt like this and get away with it. Oh wait, they cobble the truth frequently.

      I especially enjoyed Ballmer's attempt at sounding surprised. "I received some vague notice about some vague activity that others might consider unethical. Did I mention it was vague?"

    60. Re:Sanctions? by mbogosian · · Score: 2

      ooooh! Castigated!! That's bad, right?

      Among other things, castigate means to chastise by blows. I don't think this is what "Ball"mer had in mind, but you never know...

  3. ooooohhhhh....sanctions! by Squeezer · · Score: 4, Funny



    Wow, Microsoft might say bad PR person, no doughnut. Or give them a slap on the wrist, or a reprimand in their file.

    Wow that's really punishing her. Show her who is boss.

    --
    Does the name Pavlov ring a bell?
    1. Re:ooooohhhhh....sanctions! by Quaryon · · Score: 3, Funny

      Didn't they force her to switch to Windows? Surely that's punishment enough??!

      Q.

    2. Re:ooooohhhhh....sanctions! by uncoveror · · Score: 4, Funny

      So, Ballmer will punish her for doing what she was paid to do? If those red-ass baboons hadn't used a stock photo, they might not have been caught. Has anyone seen a picture of Steve Ballmer? He looks like Zippy the Pinhead. You know, I've never seen the two of them together. Maybe he is Zippy the Pinhead.

      --
      The Uncoveror: It's the real news.
    3. Re:ooooohhhhh....sanctions! by Anonymous Coward · · Score: 0

      He looks a lot like Alfred Delvecchio - "Al" Molinaro "Please try the fish" guy from the Happy Days series on TV.

    4. Re:ooooohhhhh....sanctions! by ConceptJunkie · · Score: 2

      I hear the boot screen of Windows 2004 will show the spin cycle of a front-loading coin op washing machine. I think you're on to something here...

      --
      You are in a maze of twisty little passages, all alike.
    5. Re:ooooohhhhh....sanctions! by Anonymous Coward · · Score: 0

      Man, he looks evil. Ballmer, that is.

    6. Re:ooooohhhhh....sanctions! by rde · · Score: 4, Funny

      Remember: Microsoft has plenty of experience being reprimanded, so they know exactly what to demand.

      Expect a statement from our hapless PR bunnie, stating that the decision to reprimand her was flawed, but that she'll do her best to follow her punishment to the letter.
      Next week, she'll write a story about how linux gives you the clap.

    7. Re:ooooohhhhh....sanctions! by Anonymous Coward · · Score: 0

      No no, not for doing her job thats wwas why she was paied so much to switch - hwoever Ballmer will punish her for doing such an ass-poor job of cover up.

      Hell, even the Nixon guys managed to stall the expose for several montsh.

    8. Re:ooooohhhhh....sanctions! by Dark+Lord+Seth · · Score: 2

      Send her to my bedroom, I'll show her whose boss and "punish" the girl! Rawr!

  4. The Inquirer carries it too by Anonymous Coward · · Score: 4, Informative

    http://www.theinquirer.net/?article=5838

    1. Re:The Inquirer carries it too by thomasdelbert · · Score: 1

      I like how this article credited /. for pointing out that the [clip-art] woman pictured was not likely the writer of the story.

      - Thomas;

      --
      ___ This sig is in boldface to emphasize its importance!
  5. For the money M$ must be throwing her way: by viper21 · · Score: 5, Interesting

    Who wouldn't 'Switch'?

    But this 'action' begs the question. Are they going to act on the other 'testimonials' that are prefaced with stock photo images?

    -S

    1. Re:For the money M$ must be throwing her way: by phil+reed · · Score: 5, Informative

      Well, the one with the "seventh grade" kid has been pulled too.

      --

      ...phil
      "For a list of the ways which technology has failed to improve our quality of life, press 3."
    2. Re:For the money M$ must be throwing her way: by sandbenders · · Score: 5, Informative

      Not to be argumentative, but the use of stock photos does not, in and of itself, mean the whole ad is a sham- although this ad clearly was a sham.

      At my first job, with a company of 7 people, we assumed that when the ad agency did our web site they would be taking pictures of us- especially because the founders considered themselves quite good-looking. But the ad agency used stock photos- they said they ALWAYS used stock photos, and seemed surprised that we thought we'd be photographed. They may have used the stock photo because the day they decided to do it, the PR rep had spilled coffee on herself, or for any number of other minor reasons. It's SOP for an ad company.

      I just think the issue of stock photos is really tangential and unrelated to the larger issue- that the *ad itself* was false, or at best misleading.

      --
      Eagles may fly, but weasels don't get sucked into jet engines.
    3. Re:For the money M$ must be throwing her way: by Steve+Franklin · · Score: 2

      Considering I just heard from Cringely that he didn't even know about an article on the PBS website next to his picture whose facts I had questioned, I'm beginning to think there's a bit more deception on the web than even I ever thought. There seems to be a real epidemic of false persons whose "pictures" are of some random person who just happens to have a nice face. Makes you wonder if old Osama isn't just some actor too, created to put a face on the faceless terrorists. Of course, I'm not surprised that M$ is engaged in this. That PBS would do it is a bit disconcerting. "Dave" of Dave Central falls somewhere in the middle.

      --
      Hic iacet Arthurus, rex quondam rexque futurus.
    4. Re:For the money M$ must be throwing her way: by JanneM · · Score: 1

      So that means he will be 'sanctioned' as well? Sending hitmen after a schoolkid does seem a bit like overkill, though...

      --
      Trust the Computer. The Computer is your friend.
    5. Re:For the money M$ must be throwing her way: by Mr_Silver · · Score: 3, Insightful
      Are they going to act on the other 'testimonials' that are prefaced with stock photo images?

      Maybe it's just me but I don't really care about the stock photos. Sure, there was an image of a woman on the site, but they didn't caption it saying it was her, they didn't imply in any way that the picture was her, it was just a picture of a woman and everyone jumped to the conclusion that it was supposed to be her.

      At the end of the day, on that point, who cares? If the content of the page was correct (and the person was indeed true) then as far as I'm concerned they could have put any picture of any person from the Getty library.

      Finally, I'd far rather see a picture of a pretty model than an ugly 40 year old woman - even if the former doesn't understand the concept of double clicking, let alone switching operating systems.

      --
      Avantslash - View Slashdot cleanly on your mobile phone.
    6. Re:For the money M$ must be throwing her way: by slothdog · · Score: 2

      You know there's more than one Cringely, right? http://www.blancmange.net/tmh/articles/cringely.ht ml

    7. Re:For the money M$ must be throwing her way: by Steve+Franklin · · Score: 2

      Yeah. He actually blamed it on the OTHER Cringely until I sent him a link.

      So, who's the guy on PBS? Is he a fraud too?

      --
      Hic iacet Arthurus, rex quondam rexque futurus.
    8. Re:For the money M$ must be throwing her way: by tralfamador · · Score: 2, Informative

      no, this action does not 'beg the question,' it 'raises the question.' begging the question is a logical fallicy of assuming what you're claiming to prove (e.g. this music sucks because it is bad).

    9. Re:For the money M$ must be throwing her way: by excaliburdj · · Score: 5, Insightful

      You're overlooking one thing here. From the outset, this was being compared to Apple's 'Switch' campaign in which they use real people (as far as we know ;-) )

      So...in addition to this article being paid for, they didn't use the real person to whom the article was attributed, thus making it even *further* from Apple's campaign than was originally thought. That's why there's such an uproar about this being a 'stock' photo. It wouldn't be a big deal if it was, say, a webpage purely about product features or tech support.

      Also...another point that I'd like to make, just because I sometimes enjoy kicking dead horses (it's therapeutic, you should try it), is that in All of Apple's 'Switch' campaign ads and their website ads, they never include instructions on how to switch. That's what makes the article even more fake. Yes, they have a page on how to do the switch, I know, but they don't say, "Hi, I'm some kewl dude who switched to the Mac, and here's exactly, click by click, how I did it" in any of the ads.

    10. Re:For the money M$ must be throwing her way: by cliffiecee · · Score: 1

      You mean Ellen Feiss doesn't exist? Say it aint so!

    11. Re:For the money M$ must be throwing her way: by Anonymous Coward · · Score: 0

      That's because you prefer to objectify women. Congratulations.

    12. Re:For the money M$ must be throwing her way: by saider · · Score: 1


      So that's what the Maryland Sniper is all about.

      --


      Remember, You are unique...just like everyone else.
    13. Re:For the money M$ must be throwing her way: by AKnightCowboy · · Score: 1
      Yes, they have a page on how to do the switch, I know, but they don't say, "Hi, I'm some kewl dude who switched to the Mac, and here's exactly, click by click, how I did it" in any of the ads.

      But they DO have Ellen Feiss. And it was like beep beep beep beep beep beep beep beep. If the stoned goddess uses Macs, maybe they're not that bad eh?

    14. Re:For the money M$ must be throwing her way: by sv0f · · Score: 2

      Finally, I'd far rather see a picture of a pretty model than an ugly 40 year old woman - even if the former doesn't understand the concept of double clicking, let alone switching operating systems.

      You want to see a pretty model? Buy a women's fashion magazine.

    15. Re:For the money M$ must be throwing her way: by Bloodshot · · Score: 3, Informative

      Um, I don't know about you, but putting up a picture of somebody and claiming that it's someone else (which is what obviously happened in the Microsoft ad) is a TOTAL sham. It's borderline fraud and dishonest to boot

      An ISP I worked for many years ago used to do this same sort of thing: stock photos for members of the company. Customers laughed at them because they got to meet the real people at a few trade shows. It sure didn't reflect well on the ISP and Microsoft will have to spin this at 7500RPM to try and fix it.

    16. Re:For the money M$ must be throwing her way: by donutello · · Score: 2

      From the outset, this was being compared to Apple's 'Switch' campaign in which they use real people

      Compared by who? A bunch of teenagers on Slashdot? I don't recall the website saying anything about the switch campaign.

      --
      Mmmm.. Donuts
    17. Re:For the money M$ must be throwing her way: by Anonymous Coward · · Score: 0
      That's because you prefer to objectify women. Congratulations

      Ask any woman if they'd rather see an attractive man than an ugly one and they'll go for the former. Grow up, it's got nothing to do with objectification in the slightest.

    18. Re:For the money M$ must be throwing her way: by Hanno · · Score: 3, Funny

      At my first job, with a company of 7 people, we assumed that when the ad agency did our web site they would be taking pictures of us- especially because the founders considered themselves quite good-looking. But the ad agency used stock photos- they said they ALWAYS used stock photos, and seemed surprised that we thought we'd be photographed.

      Nah. They don't always use stock photos.

      But they always use that excuse when they meet some extraordinary ugly clients...

      --

      ------------------
      You may like my a cappella music
    19. Re:For the money M$ must be throwing her way: by 0x00000dcc · · Score: 1

      >It's SOP for an ad company. Does this mean it can be reduced with a Karnaugh map? (Sorry, I know that was bad - I just HAD to do it.)

      --

      -- (Score:i, Imaginary)

    20. Re:For the money M$ must be throwing her way: by Anonymous Coward · · Score: 0

      Um, I don't know about you, but putting up a picture of somebody and claiming that it's someone else (which is what obviously happened in the Microsoft ad)

      Actually, no it's not. The picture was just there. It didn't have a caption that said (This is the picture of the girl). I always hate to tell you but most families in Commercials are actually just actors that are not related. Most ad campaigns use actors or celebrity spokespeople. Very few use real people and when they do they are always compensated. While we are on it, Santa Claus doesn't exist.

    21. Re:For the money M$ must be throwing her way: by Anonymous Coward · · Score: 0

      And everyone thought she had switched to XP until a cunning slashdot reader noticed her start menu button actually said "WINE"...

    22. Re:For the money M$ must be throwing her way: by Anonymous Coward · · Score: 0
      Talk to any marketing person. Using stock photos and made up testimonials is very common. It should be illegal...I know, my company does this. They even went so far as to publish the "person's" e-mail address, which was a free web e-mail address that they created and is read by the marketing people.

      It makes me ill...

    23. Re:For the money M$ must be throwing her way: by Triv · · Score: 3, Interesting

      Compared by who? A bunch of teenagers on Slashdot? I don't recall the website saying anything about the switch campaign.

      Is The New York Times good enough for ya?

      clicky.

      :)

      Triv

    24. Re:For the money M$ must be throwing her way: by Anonymous Coward · · Score: 0

      Maybe it's just me but I don't really care about the stock photos. Sure, there was an image of a woman on the site, but they didn't caption it saying it was her, they didn't imply in any way that the picture was her, it was just a picture of a woman and everyone jumped to the conclusion that it was supposed to be her.

      Sure, fair enough. However you've got to remember that this whole ad campaign by M$ is a response to Apple's switch ad series which specifically feature testimonials and *real* photographs of the switchers. A response ad in kind from M$ certainly would strongly imply that the corresponding pictures are likewise real.

      Regardless of what ad companies may do in general, M$ can hardly hide behind that excuse in this case.

      Please excuse me while I go eat lunch and chuckle over Ballmer's 'trustworthy' quotes.

    25. Re:For the money M$ must be throwing her way: by Mr_Silver · · Score: 2
      However you've got to remember that this whole ad campaign by M$ is a response to Apple's switch ad series which specifically feature testimonials and *real* photographs of the switchers.

      How do you know they're "*real*"? Have you met them all? Do you know if they are in any way connected with Apple (and therefore might be a tad biased). Have you spoken to them?

      Or are you just guessing/hoping/taking Jobs' word that they're real?

      --
      Avantslash - View Slashdot cleanly on your mobile phone.
    26. Re:For the money M$ must be throwing her way: by Planesdragon · · Score: 2

      How do you know they're "*real*"?

      The same way that we know you're "real." You claim to be, it would be more work to impersonate you than to make you real, and it makes sense for you to be real.

      Think about it--what reason would Apple have to FAKE a switch campaign when they can just do it properly?

      Do you know if they are in any way connected with Apple (and therefore might be a tad biased).

      OF COURSE they're biased--Apple asked for volunteers, got them, and then shot the commercials themselves.

      That's like asking if the volunteers at a Red Cross blood drive if they're "biased" towards thinking the Red Cross is a worthy chairity.

      Or are you just guessing/hoping/taking Jobs' word that they're real?

      1:) It'd be "Jobs's" (apostrophie before the "s") if you were talking about Steve Jobs, not "Jobs'". You can pronounce it "jobses" or "jobs" as you see fit.

      2:) I have yet to hear a quote from Steve Jobs that the Switch Campaign features real people. Even if he said it, I'm not basing my belief in their honesty on a CEO quote--I base it on the commercials themselves.

    27. Re:For the money M$ must be throwing her way: by Steve+Franklin · · Score: 2

      Well, having grown up with phony TV testimonials, at least, in that instance, I know I'm being lied to. There's something theatrical about TV so it's almost understandable that they'd want to tell a little story in a commercial. What irks me about these latest episodes is that they are creating a little alternate reality--phony email address, phony picture, phony personality, committee produced content, etc. I'm used to seeing a pen name used on a cheap spy novel. But when I go to a website called DaveCentral and there's a picture of "Dave" and the site purports to be the creation of one "Dave" and there's no indication otherwise, and there's an email for "Dave," then it begins to degrade the whole reality of the internet. You begin to doubt your own senses. You see a picture of some "terrorist" and you think to yourself, is this guy for real or is he just an actor? You also begin to understand how whole populations around the world can wonder whether 9/11 wasn't the work of the CIA. Their main exposure to American culture has been through products that are sold using deceptive advertising and American politicians who have been elected by lying louder and better than their opponents. Lying may not be illegal, but like any other human activity, it is not without its consequences. What these folks don't seem to have figured out is that by creating their little fantasy worlds, they devalue that reality.

      --
      Hic iacet Arthurus, rex quondam rexque futurus.
    28. Re:For the money M$ must be throwing her way: by MyHair · · Score: 2

      Well, the one with the "seventh grade" kid has been pulled too.

      Heheh, that was the one using the stock photo with a kid, the "dad" and an old Mac in it, right? (Not a toaster, but one of the thin wide models.)

      I guess that means Microsoft reads Slashdot. Hi Bill! Hi Steve! BTW, DRM sucks!

    29. Re:For the money M$ must be throwing her way: by tsm_sf · · Score: 1

      they didn't imply in any way that the picture was her, it was just a picture of a woman and everyone jumped to the conclusion that it was supposed to be her

      so if I were to print a picture of yourself with a line underneath reading 'naive', you'd be ok with it as long as there wasn't a big red circle tying both of them together?

      Finally, I'd far rather see a picture of a pretty model than an ugly 40 year old woman - even if the former doesn't understand the concept of double clicking, let alone switching operating systems.

      Where were you when Thatcher was in office?

      --
      Literalism isn't a form of humor, it's you being irritating.
    30. Re:For the money M$ must be throwing her way: by Anonymous Coward · · Score: 0

      You are incredibly cynical or incredibly stupid.

    31. Re:For the money M$ must be throwing her way: by Alari · · Score: 0

      Maybe the ad agency you used was inherently dishonest? :> IMHO if someone puts a picture up and says "this is this person" (which is basically what they do) then I damn well expect it to really BE that person! If it's not that person then they are LYING.

      If I had business with a company and the CEO and rest of the staff didn't look anything like the pictures on their web site, I wouldn't *trust* them.

      Alari
      - EZ-MOD guide: Remember, if you disagree with me, mod me down. :>

      --
      I use Windows... like a two dollar wh.. why don't I just go ahead and not finish that sentence.
    32. Re:For the money M$ must be throwing her way: by Anonymous Coward · · Score: 0

      damn...
      I was going to have that kid do my thesis.

    33. Re:For the money M$ must be throwing her way: by Mr_Silver · · Score: 2
      1:) It'd be "Jobs's" (apostrophie before the "s") if you were talking about Steve Jobs, not "Jobs'". You can pronounce it "jobses" or "jobs" as you see fit.

      No it's not. English dictates that the plural of Jobs is Jobs'. Jobs's is simply incorrect. Same as it should be Bridget Jones' Diary and not Jones's. Since it was the latter in the cinemas, and you don't appear to be completely illiterate I would hazard a guess that this "s's" rule is from some bastardisation of the English language for America.

      2:) I have yet to hear a quote from Steve Jobs that the Switch Campaign features real people. Even if he said it, I'm not basing my belief in their honesty on a CEO quote--I base it on the commercials themselves.

      Of course, commercials never bend the truth :o)

      --
      Avantslash - View Slashdot cleanly on your mobile phone.
  6. Typical corporate patter . . . by user+no.+590291 · · Score: 5, Insightful

    . . . oops! We got caught! Why, this was one rouge contractor who didn't meet our standards of conduct. We'll see that s/he is appropriately flogged in the public square. Then we'll go on doing the same things, only being more careful not to be so obvious about it.

    1. Re:Typical corporate patter . . . by Anonymous Coward · · Score: 0


      >
      Why, this was one rouge contractor
      >

      she's an Avon Lady ? ;-)

    2. Re:Typical corporate patter . . . by sympleko · · Score: 3, Funny

      Why, this was one rouge contractor who didn't meet our standards of conduct. We'll see that s/he is appropriately flogged in the public square...
      ...and be careful to only hire bleu et blanc contractors in the future.

    3. Re:Typical corporate patter . . . by Anonymous Coward · · Score: 5, Insightful

      Yea, first it was a "consultant". I've never worked at a place where a consultant's work was posted to the Corporate web site without, at least, 3 levels of Corporate approval. One by the consultant's corporate supervisor, one by the Corporate PR department for "message", and one by the Web site manager.

      Someone Corporate had to approve the PO to pay for the stock photo.

      Neither have I worked in a place where consultant's ruled their own destiny. To work on projects other than what they've been asked to work on is bizzar.

      Yea, "rouge contractor", that's it. Microsoft would NEVER think to do such a thing.

    4. Re:Typical corporate patter . . . by Anonymous Coward · · Score: 0

      Whoops! s/rouge/rogue

    5. Re:Typical corporate patter . . . by Anonymous Coward · · Score: 0

      Rouge? She wore rouge?!?!

      Is Rogue waring Rouge, or is she just blushing?

    6. Re:Typical corporate patter . . . by epyT-R · · Score: 1

      rogue, not 'rouge'
      damn it, why can't people spell anymore? Its not hard, and most of you are college GRADUATES!

    7. Re:Typical corporate patter . . . by Anonymous Coward · · Score: 0

      Hey, you know it was quoted.

      Anyway, what does college GRADUATE have to do with anything. Most doctors can't spell a lick, nor can most engineers. Fact is, brighter people are less likely to bother with "details of little import" compared to their usual problems.

      Oh, yea, some of us happen to find college so amazingly self-serving to bother paying the levels of extortion required to graduate.

  7. Sanctions? Irregularities? by SerpentMage · · Score: 5, Funny

    Ok so what is MS going to do? Start a software embargo against one person?

    Will they raise this issue at the UN and demand a resolution? Hmmm, that would require votes from China and France who are LINUX supporters?

    Politics, Politics, my head just spins....

    --

    "You can't make a race horse of a pig"
    "No," said Samuel, "but you can make very fast pig"
  8. Not quite by EyesWideOpen · · Score: 3, Funny

    Lots of amusing little quites about what it means to be trustworthy.

    Quite amusing indeed.

    --

    As with the sun's light
    My mom was magnificent
    Unquestionable
    1. Re:Not quite by Anonymous Coward · · Score: 1, Informative

      quite is a proper geek saying actually, meaning "nearly a quote" or a semi-quote.

    2. Re:Not quite by EyesWideOpen · · Score: 2

      quite is a proper geek saying actually, meaning "nearly a quote" or a semi-quote.

      Proper as it may be, it apparently is not what the author intended as quite has now been changed to quote in the text of the story.

      --

      As with the sun's light
      My mom was magnificent
      Unquestionable
  9. Slaughtering the messenger by Anonymous Coward · · Score: 5, Insightful
    Interesting tactic: "We deliberately engaged in a campaign of misinformation and lies ... so we're going to punish the person we hired to carry it out."

    From an organizational perspective, this renders down to if we screw up, you're the one left swinging.

    1. Re:Slaughtering the messenger by Anonymous Coward · · Score: 0

      But what if the victim is female? She wouldn't have either a left *or* a right one swinging then...

    2. Re:Slaughtering the messenger by johnnliu · · Score: 2, Insightful

      I thought the message is more like:

      If we screw up, don't get caught. If you get caught, you're gone.

    3. Re:Slaughtering the messenger by SDF-7 · · Score: 1

      They're just learning from historical precedent... sounds just like Iran-Contra to me...

    4. Re:Slaughtering the messenger by dubiousmike · · Score: 5, Insightful

      "From an organizational perspective, this renders down to if we screw up, you're the one left swinging."

      You mean like Apple with MacWorld?

    5. Re:Slaughtering the messenger by Anonymous Coward · · Score: 1, Flamebait

      "We deliberately engaged in a campaign of misinformation and lies

      Apple has been doing it for years and they haven't punished anybody but their shareholders. I mean their Switch commercials are no better than anything that Microsoft puts out. I mean that moron with the digital video. He can't figure out how to connect it in the first part and then miraculously just plugs in the firewire cable in the second part. Well dumbass, you could have save yourself a few thousand dollars if you had just bought a $40 firewire card for your PC. I mean XP has the drivers for them already so it is plug and play and XP has its own movie maker software and dozens of competiting products for under $100 that are just as good as iMovie. Someday people will wake up and realize that Apple is far more evil than Microsoft. They just don't have the marketshare so nobody cares.

    6. Re:Slaughtering the messenger by MrLint · · Score: 2, Interesting

      The way this article spells it out, it seems like the 'ad' was put up on MS' by the PR person without any kind of oversight. If this is true this speaks volumes about how the orginization is setup if a contractor can just stick fluffy content up on a major corp's web page with no approval process.

    7. Re:Slaughtering the messenger by Anonymous Coward · · Score: 0

      Oh wow! You can get something just as good as iMovie and all you have to do is pay $40 for a firewire card and ~$100 for the software!

      It's not like all of this stuff is free and comes installed on the Mac or anything... er wait...

      If you don't see why it is beneficial to people that you can buy a computer, turn it on, plug in your camera, and have iMovie instantly pop up automatically from moment one, you just don't get it. Which is fine, it's not like you'd ever consider getting a Mac.

    8. Re:Slaughtering the messenger by Anonymous Coward · · Score: 0

      t's not like all of this stuff is free and comes installed on the Mac or anything... er wait...

      I can get a Mac for free? Where? I would love to get one so I could put Linux on it. These are "switch" stories that imply that they already own a PC.

      If you don't see why it is beneficial to people that you can buy a computer, turn it on, plug in your camera, and have iMovie instantly pop up automatically from moment one, you just don't get it.

      XP gives a choice of what to do when you plug a camera in. It lets you play it in Media Player, ignore it, or open Movie Maker or another application.

      Which is fine, it's not like you'd ever consider getting a Mac.

      Not again I wouldn't. I switched in 1998 to Windows NT from Mac OS 8 because I was sick of crashing, lock ups, and memory management problems. I also was sick of playing games two years after everybody else. My comparing Windows XP to OS 7 is just as fair as Apple comparing OS X to Windows 98 which is what those commercials do.

      Anything else you woudl like to add troll?

    9. Re:Slaughtering the messenger by Anonymous Coward · · Score: 0

      It's not like all of this stuff is free and comes installed on the Mac or anything... er wait...

      Nothing is free. Trust me. The price of those items are included in the price you pay for your computer. Don't mistake "included" for "free."

    10. Re:Slaughtering the messenger by Anonymous Coward · · Score: 0

      "It's not like all of this stuff is free and comes installed on the Mac or anything... er wait..."

      They come "free" on any machine that includes IEEE1394 ports (like Sony) and Windows XP too. Actually firewire has begun to be included on a lot of motherboards along with USB 1.1 and 2. The beauty of the PC world is that there are tons of different manufacturers out there and they all compete to add more and more to their motherboards. I also seem to remember getting free video editing software bundled with something.

    11. Re:Slaughtering the messenger by mbbac · · Score: 1

      What are you talking about? That's the worst analogy I've ever heard.

      --

      mbbac

    12. Re:Slaughtering the messenger by dubiousmike · · Score: 2

      Apple screws up something that causes them to back out of MacWorld. They are screwing every other company who makes Apple related stuff that relies upon MacWorld to advance their position within the marketplace. And IDG.

      If Apple doesn't show up to their own party, it is likely attendance will drop like a bowling ball. That hurts everyone. You can't tell me that if Apple told IDG, we can't pay to be there - lets work something out, that IDG wouldn't bend?!?

    13. Re:Slaughtering the messenger by RadioTV · · Score: 1

      Watch that commercial again. He says that he got a digital video camera AFTER he got his Mac. www.apple.com/switch/ads/andyskowronski.html (requires an updated install of Quicktime).

      --
      I have great faith in fools - self confidence my friends call it. - Edgar Allan Poe
    14. Re:Slaughtering the messenger by Anonymous Coward · · Score: 0

      Apple screws up something that causes them to back out of MacWorld.

      What did Apple screw up?

      They are screwing every other company who makes Apple related stuff that relies upon MacWorld to advance their position within the marketplace. And IDG.


      Apple wants the show to stay in NY and if IDG wants to move it to Boston, then Apple says they won't go. This has nothing to do with Macworld SF. Don't tell me IDG talked BorisFX into a "package deal" for Macworld. You should be bitching about IDG not Apple.

      Prediction: Macworld east will be held in NY and a year from now you will still be posting about this on slashdot.

    15. Re:Slaughtering the messenger by mbbac · · Score: 1
      Apple screws up something that causes them to back out of MacWorld.
      You're still going to have to explain this one to me. I know what "screw up" you're talking about.

      Apple talking about pulling out of MacWorld if they move from New York to Boston is a strategic move. No one knows exactly what they plan. Stuff like this is the kind of thing that gets Pixar the sweet distribution deal they have with Disney, a deal no other company would dream of having.
      --

      mbbac

    16. Re:Slaughtering the messenger by dubiousmike · · Score: 1

      Apple could be pulling out of MacWorld East for strategic reasons, but I think its more likely that they are cutting back on spending in a big way. They posted a pretty big loss this last quarter. Steve Jobs is quoted as saying:

      Looking forward, we do not expect our industry to pick up anytime soon, though we're hoping to help put a lot of iPods, iMacs and iBooks under trees this holiday season, said Jobs.

      Since those stories came out on the 28th, at least one analyst has given Apple stock a strong sell.

      To me it makes perfect sense that Apple would make spending cuts in the same place every other company does - Marketing. Trade shows. Magazine ads. TV commercials (though I expect with the coming holiday season coming and Apple wishing hard for a profitable holiday season, that the commercials are likely to keep the bulk of their funding for their TV commercials going).

      Apple calls Cupertino, California home. Seems reasonable that they can attend MacWorld West for a significantly lower cost than MacWorldEast. I suppose one can call that a strategic move. Saving money is a strategic move if the situation necessitates.

      I think the screw up is failing their responsibility to their shareholders to be profitable.

      And I think that as much as Apple sees MacWorld East expendible, I think its a poor idea to have NO official presence there. Are they hurting IDG? Yes. Attendance will be down and some companies will not go as a result of Apple taking a powder. Spending less money on marketing does not result in an increase in sales. I wonder if they will need to do any layoffs.

      I think that when Apple made themselves an institution, they took on the responsibility of maintaining that institution. Bottom line, Apple really needs to be at a tradeshow they are ultimately responsible for and would officially own except it could be an uncomforatble conflict of interest with all of their partners, resellers and customers. They are damaging their institution.

      In the end, its just my optinion though. I can try to analyze what I read in the news and what I know about software companies.

  10. plausible denial? by Anonymous Coward · · Score: 3, Interesting

    so it was alright until the press got wind of it?

    1. Re:plausible denial? by Anonymous Coward · · Score: 0

      more like a denial of plausibility

  11. Oh well by DSL-Admin · · Score: 1

    Next we'll be seeing how Microsoft violated copyright rules by stealing code from programmers then arranging their death via accident, and we'll read of a story about a young college student that gets recruited by Mr. Gates himself. Then their tale of exposing their dirty little secret... hmmm, this sounds a little familar, now where have I heard this before... OH YEAH.. --looks like Anti-Trust... hehe

  12. Can you say "recursion"? by kiwimate · · Score: 2, Funny

    The article linked to from /. has a link back to /.. Wonder who gets /.ed first?

    1. Re:Can you say "recursion"? by Anonymous Coward · · Score: 0

      Slashdot can't be slashdotted. If Slashdot was slashdotted, slashdot wouldn't be able to slashdot slashdot.

  13. Castigate? by viper21 · · Score: 0, Offtopic

    "If that's right, I will certainly castigate the offender."

    Hm, for a minute there I thought he most definately meant to say castrate. Then I remembered that he wasn't Cmdr. Taco and the probability of spelling skill went through the roof. But wouldn't he have been disappointed to find out that the person he was going to castrate was a woman?

    That surely would present a problem.

    -S

    1. Re:Castigate? by Anonymous Coward · · Score: 0

      Does this action against employees who don't live up to the behavior code includes the marketing department, executive board, Gates, Ballmer...?

    2. Re:Castigate? by Mephie · · Score: 1

      On the subject of spelling... I'm thinking you mean "definitely" perhaps?

    3. Re:Castigate? by PhxBlue · · Score: 2

      He must be going backwards or randomly or something. Wasn't his last word-a-day "developers"?

      --
      !#@%*)anks for hanging up the phone, dear.
    4. Re:Castigate? by Sri+Ramkrishna · · Score: 1

      It's when he hits 'D' that we need to worry.

      "Developers, developers, developers..."

      sri

  14. She's probably relieved... by darkov · · Score: 4, Funny

    ...now she can switch back to something more usable.

    Of course it's a bit rich saying it was a rouge PR or marketing drone. I'm sure the marketing gestapo at MS rules with an iron fist and may well have insisted some sort of respose to Apple's succesful campaign.

    1. Re:She's probably relieved... by Anonymous Coward · · Score: 0

      Da red wunz lie fasta!

    2. Re:She's probably relieved... by ruiner13 · · Score: 5, Insightful
      Of course it's a bit rich saying it was a rouge PR or marketing drone. I'm sure the marketing gestapo at MS rules with an iron fist and may well have insisted some sort of respose to Apple's succesful campaign.

      Not so sure about that. They have had their marketing come back and bite them in the ass before. One I remember is the whole Novell customer targeted marketing when they told many Novell Netware users that Novell was dead. I think they also made some ads a while back where they showed a person painted into a corner (and the paint color was Sun's color)

      Anyway, my point is that I don't think they either

      1. don't pay attention to their marketing drones
      2. get off on causing contoversy (no such thing as bad press?)
      3. are so out of touch with reality that making up fictional switch stories sounded like a good plan
      4. All of the above
      Hell, with all the money Ballmer and Gates make, I bet they can get some pretty powerful hallucinogens.
      --

      today is spelling optional day.

    3. Re:She's probably relieved... by FurryFeet · · Score: 2

      Of course it's a bit rich saying it was a rouge PR

      Of course it is. I mean, yellow journalism is bad, but red PR? That's just intolerable. ;)

  15. Re:Amusing quites?! by Anonymous Coward · · Score: 0

    but there wasnt a little squiggly line under "quites"...

    HUMAN proofreaders are a good thing (tm) when publishing.

  16. Re:Eh? by Anonymous Coward · · Score: 0

    It's not quite a quote. ;-) We used to call them semi-quotes in SF fanzines.

  17. microsoft's silly blame game by mattdm · · Score: 5, Insightful
    Ok, no one else has said this yet, so I will: this whole stance Microsoft is taking of blaming the consultant is the most laughable thing I've heard in a long time. Why on earth would some random low-level ad person lie to help Microsoft? Is she an evil, conniving, "not entirely straightforward" person? Answer: no, of course not. She did it because Microsoft told her to do it, and paid her.

    At the best (or worst, depending on the angle you're looking from) she came up with the concept and it was okayed by her superiors -- it did end up on the Microsoft site, after all, and from the article she wrote, I seriously doubt she has the technical skills to hack in and put it there herself.

    Microsoft's claim that they're the innocent victims of the manipulations of some ad agency schemer is so obviously ridiculous and transparent I can't believe they're even trying it.

    1. Re:microsoft's silly blame game by Anonymous Coward · · Score: 0

      In the mean time, Apple is shunning the indutry by backing out of trade shows named after them out of spite.

      Tough to decide what's worse.

      Sneakiness or being a big fucking baby.

    2. Re:microsoft's silly blame game by dubiousmike · · Score: 2

      As negative as your tone is, its tough for me to answer. Apple seems to be hurting their image little by little.

      Macworld has helped Apple build a strong sense of community. Apple is backing out of what I feel is a responsibility to represent themselves at the biggest public forum that was created for them...

    3. Re: microsoft's silly blame game by Black+Parrot · · Score: 2


      > Microsoft's claim that they're the innocent victims of the manipulations of some ad agency schemer is so obviously ridiculous and transparent I can't believe they're even trying it.

      Has any other company, anywhere, every got caught making this kind of faux pas so often as Microsoft does? The only surprise is that they are bothering with a pretense of outrage over this one.

      --
      Sheesh, evil *and* a jerk. -- Jade
    4. Re:microsoft's silly blame game by Anonymous Coward · · Score: 0

      Have you actually worked at Microsoft or know any of the employees there personally? I do, and people there really are given a huge amount of latitude compared to many companies. MS essentially tells them to "get things done" and "be creative", and comes down on them like this when they screw up big.

      It works most of the time, and sometimes it backfires, but it's worth it.

    5. Re: microsoft's silly blame game by Anonymous Coward · · Score: 0

      The only surprise is that they are bothering with a pretense of outrage over this one.

      Microsoft have today published a list of incorrect information and downright lies which is present on their website. Steve Balmer, CEO of Microsoft Corp. said Friday "Yeah, its lies. We do it all the time, but its O.K because we don't get caught. Suckers."

      The news comes as Microsoft have once again been confronted by evidence of misleading PR campaigns. "Yeah, that was all bollocks too" admitted Ballmer, "so yeah, like, we're sorry. Whatever."

      MFST was up 0.24 on the news at close of trading.

    6. Re:microsoft's silly blame game by FortKnox · · Score: 1

      She did it because Microsoft told her to do it, and paid her.

      Wow, so you think that a company with thousands upon thousands of employees that not one of them takes a easy way out? She figured the best switcher was herself, and made the ad. MS found out either:
      Early, before the media did, and tried to keep it quiet, but she got caught
      or
      Afterward, and realized she screwed the pooch.

      Either way, its not like MS execs sit in their boardroom and say, "OK, I got this plan to make a switch ad with our own employees and no one will figure it out!!"

      The point is, when you have an enormous company, the execs can't keep track of each individual employee. That's why you spread the authority around. I'm sure the PR woman's boss is also getting the axe. It happens in business.

      --
      Good quote, too many chars. Seriously, the slashdot 120 char limit sucks!
    7. Re:microsoft's silly blame game by Jobe_br · · Score: 2

      The point is, when you have an enormous company, the execs can't keep track of each individual employee.

      True, the execs cannot and should not. But, someone at Microsoft was responsible for approving this piece from the PR agency. Guaranteed. Someone at Microsoft approved it, that person's boss was aware of it and it was probably mentioned to that person's supervisor as well. What level is the last person to know about it in the chain at? Good question - probably not at the executive level, but at least a few 'higher-ups' knew this was going on. The fact that no name was mentioned and no byline was given would have been apparent to the persons at Microsoft who approved the article and provided technical information for it, so saying that they didn't know this PR woman used herself is probably incorrect as well.

    8. Re:microsoft's silly blame game by Nintendork · · Score: 2
      "Why on earth would some random low-level ad person lie to help Microsoft?"

      To pay the bills.

      Microsoft wanted good Switch material and this lady figured she could write an extremely one-sided testimonial that MS would love.

      Steve Balmer gets an email with a link to the Slashdot postings and gets pissed at this lady for pulling this crap.

      Microsoft wants a good public image and wants to make certain that the employees are afraid of cheating. Bad PR Consultant!!! Any cheating that the company does needs to be well thought out by several execs so the public can't find out so easily.

    9. Re:microsoft's silly blame game by jsav40 · · Score: 1

      "She did it because Microsoft told her to do it, and paid her"

      That is exactly the point. It does not matter what the individual in question did or did not do-

      Microsoft can't blame her just because they either did not do their homework or just got plain sloppy.

      Whatever happened to accountability anyway? Oh that's right- Martha Stewart is going to do a new show on that subject...

    10. Re:microsoft's silly blame game by davinciII · · Score: 1

      Do you honestly think Ballmer is involved in the myriad ad campaigns that Microsoft launches? This got approved somewhere in the marketing department, was sent to the PR/ad people, and told them to make it happen.

      So this lady was too lazy to actually find some switchers, of whom there certainly are many, and threw herself in the story because she knew what to write.

      Of course Microsoft approved the campaign! But do you think they checked the backgrounds of all the people represented? No, they trusted the agency to do that for them.

      I seriously doubt Microsoft would knowingly sponsor something like this which could turn into a PR nightmare.

    11. Re:microsoft's silly blame game by lynx_user_abroad · · Score: 1
      She did it because Microsoft told her to do it, and paid her.

      More likely:

      Microsoft decides they need an ad campaign like Apple has to show people are switching the other way too. Calls marteters and requests they find someone who has switched and create an ad highlighting them.

      Marketers look for such a person and either decide the search is too tough, or that the prospective candidates are not suitable for one reason or another. Begins to question what it takes to be a "switcher" and finds a suitably cooperative candidated in their own office.

      (By one definition, I guess you could say I'm a switcher, too. When my employeer "outlawed" Macs years ago, I eventually had a PC dropped onto my desk, with the "corporate standard" Windows pre-installed to the hard disk. For all I know it's still there, too. I'm not sure since I haven't booted to that partition since the day I installed Linux. I probably should have overwritten it; but the company only demands that Windows be installed, they don't dictate how often it gets a time slice on the processor.)

      It does leave one to wonder what the specific motivation was. Did they really have that hard of a time finding someone who switched from Mac to Windows? Or were there plenty of candidates, but all with some reservations, or feeling that their switch was one of duress? Or were the marketers just too lazy to look? Or were they too caught up in their own hype that they didn't realize anyone would question the story they made up? Or maybe (like Campbells and their infamous marbles trick) they just thought, "Hey this is marketing, it just has to sell, it doesn't have to reflect reality..."

      I guess maybe Microsoft has this just about right; these are the kind of people you want on your team, you just don't want to get caught with these kind of people on your team.

      --

      The thing about things we don't know is we often don't know we don't know them.

    12. Re:microsoft's silly blame game by mattdm · · Score: 2

      Wow, so you think that a company with thousands upon thousands of employees that not one of them takes a easy way out?

      Not at all. I figure Microsoft said: We need a testimonial story about a user switching from Mac to MS Windows. The ad agency said "okay", and made one. Nowhere anywhere along the line did anyone say "oh, and find a *real* person with a real testimonial". Fake first person praise is a staple of advertising, and the person assigned to do the job wasn't doing anything even slightly abnormal or out of the way -- or even dishonest, from an ad agency point of view.

      I *highly* doubt that Microsoft ever said "find us a real person" -- they just ordered some ad copy, and they got it.

    13. Re:microsoft's silly blame game by mattdm · · Score: 2

      Microsoft decides they need an ad campaign like Apple has to show people are switching the other way too. Calls marteters and requests they find someone who has switched and create an ad highlighting them.

      I'd be very surprised if that's what their call said. I bet they said: We need an ad campaign with stories from people switching, too. And the ad agency went right ahead and made some. Now Microsoft is acting all shocked that this happened, and that's just plain silly.

  18. Deception at Micro$oft? by infonography · · Score: 1

    Say it ain't so! It's not like they had someone switch from Linux. I wonder how much they would offer RMS to a "Switch to Whinedows XP" commercial? Might be worth it to fund GNU for the next century.

    --
    Sorry about the writing. Robot fingers, you know? Cliff Steele in DOOM PATROL #23
    1. Re:Deception at Micro$oft? by 1155 · · Score: 1

      Oh I can see it now, here's RMS:

      "My name is RMS, and I just started to use windows. It simply just works! Ever since MIT I've been developing all of these GNU tools, programming day in and day out, working endlessly to get things such as my hyperdrive in the delorian and the pizza oven to interface properly with my GNU/Linux system. Then Microsoft paid me this huge one time amount in order for me, one of the leading developers of the Linux toolset, to install it on one of my systems. After popping in the cd, I was pretty much done. I just had to sit there forever to push this, or that, just to get through the install. Then I had to go find drivers, but the drivers for my network card and modem were not working, so I had to find those on one of my other GNU/Linux systems. Then after installing the drivers, it was working smooth then! It rarely crashes, seeing how I rarely use it, and allows me to connect to my GNU/Linux systems via samba. Awesome!"

      Ok, so it was weak at the end, but you get the idea.

    2. Re:Deception at Micro$oft? by Latent+IT · · Score: 2

      Then I had to go find drivers, but the drivers for my network card and modem were not working, so I had to find those on one of my other GNU/Linux systems.

      Oh yes. I wish that the drivers available and manufacturer driver support for Windows could be half as good as those for Linux.

      *cough*

      Seriously, are you connected to the same internet as the rest of us?

    3. Re:Deception at Micro$oft? by program21 · · Score: 1

      I think he meant use a GNU/Linux system to find the drivers.

      --
      This has been a test. Had this been a real emergency, we would have fled in terror and you would not have been informed.
    4. Re:Deception at Micro$oft? by Anonymous Coward · · Score: 0

      You know, I've had times where shit simply did not work in Windows, but did in Linux... like network cards for example.

  19. She did nothing wrong. by 91degrees · · Score: 4, Insightful

    It wasn't a outright lie. she had switched to XP, and wrote about it. She changed some of the less relevent details so that people didn't dismiss it as a piece of marketing fluff, but that was all.

    The facts remain true. She did switch. She did find it easy.

    Besides, this is marketing. It's not expected to be 100% true. How do we know that any of Apple's "switch" stories aren't simply made up?

    1. Re:She did nothing wrong. by mccalli · · Score: 3, Insightful
      She changed some of the less relevent details...

      Such as who she actually was, what she looked like and the fact that her writing was actually straight from the Outlook manual...

      Cheers,
      Ian

    2. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      So why is your boss slagging her off atroturf-boy?

    3. Re:She did nothing wrong. by stratjakt · · Score: 5, Insightful

      > How do we know that any of Apple's "switch" stories aren't simply made up?

      Although I think this is all besides the point. I think the 'mistruth' that would piss off the upstairs would be the stock photo they used with the article, not the article itself. That's what left them with egg on their face.

      But the stories on all sides are half-truths, basically. They compare Mac OSX to Windows 95/98, not to XP (or even 2000) which would be the fair comparison.

      I mean you could compare Windows XP to MacOS 8 and see which one "just works". The only time I was forced to reboot XP was after the service pack install.

      Noone's after the truth. Not MSFT nor Apple nor the linux or BSD crowds. They're all simply out to say "mine is better than yours".

      And as for Ellen Feiss - yeah, we've all seen a Win98 box freeze or crash, and probably lost some data in the process.. But I've never seen one go BEEP BEEP BEEP or make anything that sounds like that gravelly noise from the back of your throat. (Except a dying hard drive, which AFAIK the almighty Apple is not immune from)

      Meh. Who even cares anymore?

      --
      I don't need no instructions to know how to rock!!!!
    4. Re:She did nothing wrong. by BurritoWarrior · · Score: 4, Insightful

      Her "story" fits the exact same formula as the other "testimonials" on Microsoft's site. She didn't do this on her own. It was a marketing campaign orchestrated by MS and their PR firm.

      If she was some "rogue contractor" than I guess so was the little boy and the other testimonials on their site too. Odd, how they all write with the same style and flair, isn't it?

      Does MS really believe we are THIS dumb?

    5. Re:She did nothing wrong. by Anonymous Coward · · Score: 0
      The facts remain true. She did switch. She did find it easy.
      But you're conveniently ignoring other facts. She was on the payroll of the agency hired to produce Microsoft's "reverse switch" campaign, and (this is unclear from all of the articles), she may even have developed the campaign. It's a chicken and egg story, and the real truth hasn't been revealed yet. Did she switch because she was hired to write about "switchers," and couldn't find a real one in the general public? Did she switch when her agency got the Microsoft gig, and then go to the higher-ups with the idea for publishing her testimonial? Both cases are pretty unethical (like Sony films using employees to give rave "man on the street" reviews), but there may actually be a completely above-board explanation, and we just haven't heard it yet. I'm willing to wait until Mr. Ballmer gets to the root of the issue before passing judgment.
    6. Re:She did nothing wrong. by Knobby · · Score: 5, Insightful

      Actually, there were a number of comments posted the other day that pointed out Mac (rather than windows) path delimiters recorded in the word document that was posted on-line. This implies that the may have been no "switch" at all..

      If I were Microsoft I'd probably be just as pissed that she mentioned having to reinstall Outlook while she was attempting to make the switch.

      As far as Apple's Switch ads are concerned, it's hard to believe they aren't real. The people get up there and state their name. If I knew the person on the screen and knew that they were lying, then you can bet that I'd say something..

    7. Re:She did nothing wrong. by 91degrees · · Score: 1

      Firstly those are not relevent to whether she switched.

      She never said she wasn't indirectly employed by MS.

      She never said that was a picture of her. That was just used for illustration purposes. It's a picture of a typical Apple user. Would it have made her points more relevent if it was a picture of her?

      What difference does it matter that her writing was straight out of the outlook manual?

      Anyway, there's no reason they can't put up a bit of fiction about what it "could" be like switching from Apple. It's no less honest than the rest of the marketing. It may be more so. They do insist that she actually switched to XP.

    8. Re:She did nothing wrong. by dubiousmike · · Score: 5, Funny

      STOP!

      You are detroying the sanctity of The Mac Nation. Don't you understand that this thread is supposed to be about bashing M$?!?! For God's sake, your even handed insight is not welcome here on ./, never mind this post. I am sufficiently horrified.

      Moderators, mod down before he causes a riot!

      :P

    9. Re:She did nothing wrong. by Idarubicin · · Score: 2
      It's a picture of a typical Apple user.

      Thus perpetuating the unfair stereotype that Apple users are better-looking than the rest of us.

      Oh. Wait...

      --
      ~Idarubicin
    10. Re:She did nothing wrong. by Anonymous Coward · · Score: 0
      "...She changed some of the less relevent details so that people didn't dismiss it as a piece of marketing fluff..."


      Don't you mean to say that "She changed some of the interesting relevent details so that people didn't dismiss it immediately after seeing the inherent conflict of interest," hmmmm?

    11. Re:She did nothing wrong. by stratjakt · · Score: 1

      > As far as Apple's Switch ads are concerned, it's hard to believe they aren't real. The people get up there and state their name.

      No way in hell you're going to convince me Tony Hawk is any more enthusiastic about Macs than he is about "Pizza Bagel-Bites". He's a compensated endorser, as is Kelly Slater. You can see they're trying to target the "young hip" demographic as usual.

      And the she-male lawyer who has the 'little network of macs all sending files to each other'? Lawyers are trustworthy now?

      Please, give me a break. Marketing is marketing.

      Now instead of arguing about which OS/hardware setup we prefer, we're arguing over which bullshit commercials we like better.

      "Macs rock because they gots 3r337 c0mm3rc14lz!"

      Sheesh.

      --
      I don't need no instructions to know how to rock!!!!
    12. Re:She did nothing wrong. by 91degrees · · Score: 1

      It's marketing. All switch stories are marketing. Even if we assume that all the Apple ones are totally honest, they miss out important information, like the people who switched, but hated it. Don't see many of them on Apples site, but that doesn't mean that everyone loves macs.

      The purpose of the switch stories isn't to prove that people are switching, but to show how easy it would be to switch. There was no real deception there.

    13. Re:She did nothing wrong. by guacamolefoo · · Score: 1

      How do we know that any of Apple's "switch" stories aren't simply made up?

      We don't. On an Ellen Feiss fansite, there are allegations that her story was pretty much made up. While the source may be questionable, it is not as if Apple is somehow immune from fudging the facts or "puffing" when marketing.

      Marketing is marketing. Most of it is bullshit attempts to get people to buy something by any means necessary. This is usually accomplished by a soft sell that makes you think that you can get or become something you want by using the product or service presented. Drink C00rs Light? Get "the twins". Advertisers never seem to focus on: "Drink C00rs light? Get the shits."

      MSFT took the photo of a youngish, attractive, but not overly sexy woman presented as a successful professional (our collective idealized version of a smart, competant, sexy woman), and pimped their product. Surprised? I'm not.

      As for overall corporate morals, MSFT got busted for being sleazy. So did Palm (on the screen thing). Apple might be busted sometime, too. Come to think of it, not once by using an Apple product have I thwarted Big Brother.

      guac-foo

    14. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      If you don't think there's deception, then you're fscking delusional. She was on the payroll before she switched. This is what we call a "conflict of interest," and in the normal business world, a full disclosure is required.

    15. Re:She did nothing wrong. by mccalli · · Score: 4, Interesting
      Firstly those are not relevent to whether she switched.

      They are relevant as to whether she is truthful, however. Credibility is destroyed at the outset.

      What difference does it matter that her writing was straight out of the outlook manual?

      It matters because she saying how cool it was that she had discovered all these things. Intuitively, because it was sooo easy. In reality, she just cut and pasted the manual.

      Anyway, there's no reason they can't put up a bit of fiction about what it "could" be like switching from Apple.

      None whatsoever. Label it as such and put the article up.

      They do insist that she actually switched to XP.

      Congratulations. I'm an XP user myself. Now tell the truth about how it happened...

      Cheers,
      Ian

    16. Re:She did nothing wrong. by pnaro · · Score: 1

      Actually there are several thngs that can make a computer go BEEP BEEP BEEP.... CPU fans quitting, stuck keyboards etc

      --
      If we can't fix it, we'll fix it so nobody else can!
    17. Re:She did nothing wrong. by Capt.+DrunkenBum · · Score: 1

      "Does MS really believe we are THIS dumb?"

      I think the answer to this question is a heartfelt Yes.

      --

      Not everyone deserves a 320i

    18. Re:She did nothing wrong. by Shagg · · Score: 3, Insightful

      As far as Apple's Switch ads are concerned, it's hard to believe they aren't real. The people get up there and state their name. If I knew the person on the screen and knew that they were lying, then you can bet that I'd say something..

      Do you believe that Michael Jordan wears Hanes underwear because he's in a commercial selling it. Do you believe that actor from the Cop shows uses Nextel phones. Do you believe that "insert famous person here" uses "insert company product here" that they are paid for endorsing?

      I have no doubt that all of the people appearing in the Mac ads are using their real names. However, I also have no doubt that they are reading the script that Apple is paying them to read.

      --
      Unix is user friendly, it's just selective about who its friends are.
    19. Re:She did nothing wrong. by 91degrees · · Score: 1

      I saw an ad for an insurance company. This person said that he'd chosen them because they were the cheapest, and he was surprised about the good customer service.

      I tracked him down. It turns out that not only was he an paid by the company, and lied about who his car insurance was with, he had done this before. All they did was employ an actor to claim that he had chosen that company. I think its disgusting that the insurance company used this deception.

      It was not a deception, because the purpose of the story was to show a mac user that it is safe and easy to switch. It wasn't saying switch because this person has switched.

    20. Re:She did nothing wrong. by stratjakt · · Score: 1

      Maybe she spilled her bong on the keyboard?

      And if that was the case, are they trying to tell me that the moving parts (fans, keyboards, harddrives) in a Mac are impervious to failure?

      Dear god! That would be dishonest advertising!

      --
      I don't need no instructions to know how to rock!!!!
    21. Re:She did nothing wrong. by 91degrees · · Score: 1

      I'd normally put it down to the graphics card being installed wrongly, and reseat.

    22. Re:She did nothing wrong. by Anonymous Coward · · Score: 1, Informative

      Actually mac hard drives from the late nineties were famous for the inconsistency where I worked. We used to joke about seeing the Mac with the ? and giving the machine a good swiff kick to get the things rolling again. I tell you I am full of Mac storied that could make up a whole campaign for Microsoft. They would be just as fair as the Apple ones since they would compare Windows 2000 with OS 7 and 8. "I use to have to restart my Mac every day. And I wish we had blue screens instead of just having the mysterious lockups. And that Ctrl-Apple-Esc Force Quit thing? It never worked. There were times when I actually had to pull the plug from the wall to shutdown the machine. And don't get me started about the PowerBook 3500 that I had to return to be repaired the day after getting it. Then we switched to Windows NT and eventually 2000. The machines were faster, more stable, and everything just worked. We were able to trust our servers again because they weren't crashing every other day like our Mac 'servers' were. I am John Doe and I work in a department of 200 Windows lovers (and Mac haters)."

    23. Re:She did nothing wrong. by EnVisiCrypt · · Score: 2

      Well the grinding noise should be familiar to anyone who has had to wait through windows paging through win386.swp or pagefile.sys, particularly on an older drive.

      --


      *everything* is Orwellian to cats.
    24. Re:She did nothing wrong. by truenoir · · Score: 1

      Hard to say. If you check Apple's site and see how the "Switchers" come about...they write in a letter about their experience and get selected. So perhaps they're reading a cleaned up version of their testamonial scripted by Apple, whatever. It could be noted that Tony Hawk (at least) doesn't have a "switch" storyline. He talks about using Final Cut Pro, which is a pretty common tale in the video industry. From his letter on Apple's site, FCP and the iPod seem to be what he's into...which to me makes sense. Of course, there's already an ad using the iPod, so FCP was used.

    25. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      You really do need a smack upside the head with a cluebat, don't you? I don't think that the dude from CHiPS is now an executive at HP. That's the nature of advertising. I'm not bothered that they used a stock photo. But this was an ad that claimed to be a testimonial, and the MOTIVE for the switch is crooked. What it really proves is that it may be "safe and easy to switch," but there's no *reason* to swich to Microsoft unless you're being paid to tell your "switch" story.

    26. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      The beeping was probably the keyboard buffer overloading a few seconds after she passed out and smacked her forehead on it.

    27. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      NONE OF THE PEOPLE IN THE ADD WERE COMPENSATED. What part of this do you not understand? Did Jordan endorse Hanes for free? I think not...

    28. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      They are certainly of quite superior quality to your run-of-the-mill $1000 PC.

    29. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      For Apple, it's not very far-fetched that some hip famous people (like those featured in the newest line of ads) use things like Final Cut Pro and iPods and whatnot, and would talk about Apple in a positive way.

      Guess what-- love it or hate it-- Apple IS hip and trendy. People in Hollywood really DO find it very useful. They really DO talk about how much they like it.

      I wouldn't be shocked if they were paid to do the ads, after all, you have to clear time in your schedule and fly to wherever this studio is to do the ad. But I also think it is likely these people really DO like Apple, just because it is SO easy to find people who love Apple products in the Hollywood/audio/etc. community.

    30. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      What absolute bullshit. Most Macs use the same or very similar hardware as PCs. I would put my homemade PC against your little LampMac anyday.

    31. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      And what evidence do you have that they weren't compensated in any way? Maybe they didn't get money but they may have gotten free goodies. Maybe they were given a free vacation in California while the commercial was taped? Compensaton doesn't mean cash.

    32. Re:She did nothing wrong. by RoundSparrow · · Score: 1

      Considering that the earlier Mac OS didn't support Virtual Memory, I suspect Mac users didn't know this sound.

    33. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      There's an actual Ellen Feiss fansite?! Hilarious!

    34. Re:She did nothing wrong. by sacrilicious · · Score: 2
      MSFT took the photo of a youngish, attractive, but not overly sexy woman presented as a successful professional (our collective idealized version of a smart, competant, sexy woman), and pimped their product. Surprised? I'm not.

      Nor am I, but just to make sure we're not burying an important related point: I'm still delighted that they were caught. There are many things that happen on a daily basis that don't surprise me yet I wish weren't the case: political corruption, impoliteness, murder, selling crappy software. Does any of it surprise me? No. Does my lack of surprise mean I want a corresponding lack of vigilance in trying to reduce the practice? Nope.

      --
      - First they ignore you, then they laugh at you, then ???, then profit.
    35. Re:She did nothing wrong. by reptilicus · · Score: 2, Insightful

      ---They compare Mac OSX to Windows 95/98, not to XP (or even 2000) which would be the fair comparison.---

      Where in the ads does it specifically state which version of Windows they're talking about? How do you know they're talking about 98 or 95 or XP? Do you need drivers for a digital camera in XP? Do you get the BSOD in XP? Does it crash and you lose unsaved work? If none of these things can possibly happen in XP, then you have a point, otherwise you don't.

      Also, think about who these ads are targeted at, people who are going to buy a new machine. How many people with XP are shopping for a new system? Odds are most people looking for a new machine are using 98 (as it is STILL the most popular version of Windows). Why not compare what they can expect from Mac to what they've already experienced? How is this disingenuous?

      ---I mean you could compare Windows XP to MacOS 8 and see which one "just works".---

      OS 8 has been discontinued and is no longer for sale or supported by Apple. Windows 98 is still available for sale (at least you can buy it from PC Warehouse). Comparing one available product to another available product is a lot more fair than what you're asking.

      As for other posts that wonder if the Mac switchers are real people or not, head over to:

      http://www.boingboing.net

      and you can find Mark Frauenfelder and ask him yourself if he exists.

    36. Re:She did nothing wrong. by Vargasan · · Score: 1

      "In reality, she just cut and pasted the manual."

      That's because it was soooo easy. :D

      --
      Putting the romance back into necromancer.
    37. Re:She did nothing wrong. by pgilman · · Score: 5, Insightful

      " Besides, this is marketing. It's not expected to be 100% true."

      this is a huge problem with american corporate culture, and american culture in general: it's OK to be dishonest; it's OK to lie. it's expected. stop and think for a moment how twisted it is to expect to be lied to and to accept it; condone it, even. this is the same sort of mindset which allows for such evil as the "aggressive bookkeeping" of enron et al.

      americans' acceptance of this sort of pragmatic, "anything's all right as long as you don't get caught" mentality is why america is more and more culturally and morally bankrupt every day, and losing its stature in world politics.

      --
      if i'm a grammar nazi, you're an illiteracy nazi.
    38. Re:She did nothing wrong. by pgilman · · Score: 1

      Q: " Does MS really believe we are THIS dumb?"

      A: Microsoft is on 90% of desktop computers.

      ;-)

      --
      if i'm a grammar nazi, you're an illiteracy nazi.
    39. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      If none of these things can possibly happen in XP, then you have a point, otherwise you don't.

      I guess he has a point then.

      OS 8 has been discontinued and is no longer for sale or supported by Apple. Windows 98 is still available for sale

      I am pretty sure you can find OS 8 in some store somewhere. It is probably pretty hard though because it sucked balls and only about 1% of all mac users still use it. And just because Apple has a much tighter control over the distribution of its products doesn't mean that they are any better than Microsoft.

      The truth is that most of the stuff stated in the mac commercials is horribly outdated or just plain moronic. They are aimed at only the most ignorant home users and tried to convince them that spending $2K on a mac is better than spending $100 on XP Home Upgrade.

    40. Re:She did nothing wrong. by Anonymous Coward · · Score: 0
      Wow, isn't someone disillusioned?

      Consider for a moment that people who work on free software are doing it so that everyone, even cynical anti-everything jackasses like yourself, can have quality software, access to the source code, and the freedom to do whatever you want with it.

      In that case, how can you say that they are no better than Microsoft, who is lying to you for no better reason than to try to separate that green stuff from your wallet?

    41. Re:She did nothing wrong. by Twirlip+of+the+Mists · · Score: 1

      Considering that the earlier Mac OS didn't support Virtual Memory, I suspect Mac users didn't know this sound.

      Bzzt. Mac OS has supported virtual memory since version 7, I believe.

      --

      I write in my journal
    42. Re:She did nothing wrong. by reptilicus · · Score: 1

      ---I guess he has a point then.---

      Wow, so you're saying that XP doesn't need drivers for digital cameras, that it NEVER crashes and that it is now impossible to get the BSOD? Amazing, and contradictory to everything I've heard about it.

      ---I am pretty sure you can find OS 8 in some store somewhere.---

      I'd love to see you find it. OS 8 came out in 1997, so the comparison of using this versus Win 98 is incorrect.

      ---It is probably pretty hard though because it sucked balls and only about 1% of all mac users still use it.---

      1% use it, then it's a terrible comparison. What percentage of Windows users still use 98? 60% plus at least. Meaning it's a much more valid comparison.

      ---The truth is that most of the stuff stated in the mac commercials is horribly outdated or just plain moronic. They are aimed at only the most ignorant home users and tried to convince them that spending $2K on a mac is better than spending $100 on XP Home Upgrade.---

      Moronic? Real people's real life experience? Fair enough, but then you're labeling every non-computer savvy person in the world a moron. And there are a lot more morons than there are MCSE's, so who does it make more sense for Apple to go after? As far as upgrading to the lame and crippled XP Home, how many people who are considering buying a completely new rig have an older machine capable of running XP?

    43. Re:She did nothing wrong. by iphayd · · Score: 2

      There was an article in the local paper a month ago about a Davenport, Iowa person who was in a Apple commercial. Basically, what they do is tape you discussing your switch for a half hour. They don't pre-empt anything, so you come across as honest (since you are) and unrehearsed (since it is a dynamic conversation). They then edit different clips together for a coherent, one-sided explanation for the actual commercial.

      Unfortunately the guy that explained all of this stole a everlasting gobstopper and won't be riding in the glass elevator that is an Apple commercial. (He violated a NDA by talking to the newspaper about his experience.)

    44. Re:She did nothing wrong. by cylcyl · · Score: 1

      As for rebooting. You are asked to reboot every time a security patch is installed.

      XP's also famous for self reboots for "misbehaving drivers". Altho the only I installed was a new Firewall. You don't even get a blue screen. WinXP just decides to take a break!

    45. Re:She did nothing wrong. by cyberformer · · Score: 2
      BEEP BEEP BEEP


      Could be a virus. I remember being infected with Form many years ago, and it sounded similar. (Alright, more of a CLICK CLICK CLICK.)


      The relative vulnerbaility of MS software to viruses is a valid point for Apple (or anyone) to make.

    46. Re:She did nothing wrong. by pyrrho · · Score: 1

      I never saw the Windows shutdown screen superimposed on the desktop before either.

      The Joys Of Parenthood.

      --

      -pyrrho

    47. Re:She did nothing wrong. by Anonymous Coward · · Score: 0

      Tony Hawk needs a gift basket and a ticket to California?

    48. Re:She did nothing wrong. by error0x100 · · Score: 1

      But I've never seen one go BEEP BEEP BEEP or make anything that sounds like that gravelly noise from the back of your throat

      You probably don't work with PCs much then .. PCs will usually go "beep beep beep" if something isn't right when you try boot them (e.g. if the graphics card isn't seated properly, which often happens just from driving a PC around in a car, or taking a PC on a flight). The "gravelly noise" you describe sounds to me like a fan that is going, which happens pretty often with PCs. The OEMs often put in cheap fans to cut a few cents off the cost of the PC. I work at a small software development company (less than 20 people), and even we usually have to replace several PC fans a year.

      Although neither of these problems have anything to do with Windows, they ARE general problems with PCs, and in the latter case directly relate to the common practice of building PCs "cheap and shit". I can't comment on the quality of Apple's hardware though, having not worked with any since about 15 years ago.

  20. Microsoft Code of Behavior? by DickBreath · · Score: 3, Insightful

    Although not referring specifically to the Mallinson case, he added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    Microsoft has a code of behavior? You could have fooled me. Especially given the reprehensible way they have behaved as a corporation for the last decade.

    Oh... wait... Maybe I'm making assumptions about what the code of behavior says. Maybe she will get in trouble for violating the code of behavior, namely, because she got caught and did not get away with it.

    --

    I'll see your senator, and I'll raise you two judges.
    1. Re:Microsoft Code of Behavior? by tb3 · · Score: 2

      Balmer: There's this Gates guy, evading questions under a deposition. I'm definitely going to check into him.

      --

      www.lucernesys.comHorizon: Calendar-based personal finance

  21. This is hilariously sad by quantax · · Score: 5, Insightful

    Let me get this straight, Microsoft hires her to do this little commercial, I imagine not giving much of a shit whether or not she switched. Perhaps she mentioned the word switch, so she seemed to be qualified. Then they will actually punish her for their retarded PR mistake? This is like a parent telling their kids, "Jonny, go tell our neighbors about our dog that we don't have." And then once the neighbors call up asking why Jonny is going on and on about a non-existant dog, the parents say, "JONNY! GET YOUR ASS OVER HERE, YOU LYING YOU LITTLE SOB, IMA GONNA SMACK YOU DOWN!" Punishing your workers for the very thing you hired them to do demonstrates piss poor decision making on the managers parts. MS is the one who came up with this rediculous faux-switch campaign, shooting the messenger who brought it to the people is just irresponsible. Personally, this sounds like a pink-slip relay, everyone handing the responsiblity down until it arrives at the foot of the person who listened to what everyone told them to do.

    --
    "What can a thoughtful man hope for mankind on Earth, given the experience of the past million years? Nothing." -Bokonon
    1. Re:This is hilariously sad by Anonymous Coward · · Score: 0
      "...Personally, this sounds like a pink-slip relay..."

      Oh, I'd be willing to bet that Mallinson's job is quite secure. Microsoft will blame her, but keep her satisfied. Why? Because if she ends up on the streets, the press will pick it up and embarrass Microsoft further by extending the life of the story, and quite possibly printing new details of what really went on between Mallinson and Microsoft.

      And if she switched back to a Mac, the press would have a field day with it. ("Switch back" being a kind assumption, of course, since the ad copy she wrote didn't make it sound like she actually had much Mac experience to start with.)

      And, in shameless karma whoring for Anonymous Cowards everywhere: WELL DONE, SLASHDOT!
    2. Re:This is hilariously sad by Anonymous Coward · · Score: 0

      Actually everything you said is wrong. Congratulations on bashing Microsoft and getting modded to 5. She wasn't hired by Microsoft to do a commercial. Her ad agency was hired to do an Ad Campaign. This is about a website and not an aired commercial. Her ad agency came up with a switch campaign and probably said that they already had their first switch story. Microsoft probably took the agency on their word that the story was 100% true. There is no indication that Microsoft came up with the switch idea. The woman was at no point an employee of Micrsoft. You are a horrible troll who has never read an article in your life but because you know how to play the Slashdot game you are modded up. Conrats. I hope your life is fulfilling.

  22. Ellen Feiss by cscx · · Score: 5, Funny

    Well I guess they can't use the excuse that "well she looked like she was high, so we can't really hold it against her..."

    1. Re:Ellen Feiss by w1r3sp33d · · Score: 1

      What about Dell Boy and Ellen for couple of the year? He seems a little coked up and she is most certainly enhanced in some way.... nevermind, what if they produced offspring! DUDE! ... it was... a... bummer....

    2. Re:Ellen Feiss by Anonymous Coward · · Score: 0

      Well I guess they can't use the excuse that "well she looked like she was high, so we can't really hold it against her..."

      Ellen was evidently under the influence of over-the-counter drugs (see the August 23 post). This is not the most reliable of sources, but it does explain how stupid she sounded. Stupid + drugs = even more stupid.

    3. Re:Ellen Feiss by cscx · · Score: 3, Informative

      Hahahaha! Read here and here. I love the part where it says "all these dirty old men confessing about lusting over this 14-year old girl." Hahaha priceless.

  23. From the article.. by grub · · Score: 5, Funny


    it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    Will the last person leaving Redmond please turn off the lights?

    --
    Trolling is a art,
    1. Re:From the article.. by sharkey · · Score: 2

      it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

      No more talking to Mr. Nice Guy, huh?

      --

      --
      "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  24. one nation, under Microsoft.... by w1r3sp33d · · Score: 1

    Too funny! I am going to assume that Bill is actually in charge of the Country of Microsoft since "Give it up for me" could be considered a call to worship which would make Ballmer a religious figure. So in the separation of church vs state arguement I would have to think that Mr. Gates would be implementing the sanctions against the PR firm. I wonder why they take turns using CEO when really it could be something like Czar and Pope? No sorry assed half witted responses neccessary to correct my obvious summations of separate goverments, legal loopholes, and nasty spelling errors, instead please take the time to really bask in the absurdity of the parent (besides that will make me look smarter too!)

  25. Actually... by kvn299 · · Score: 1

    They, after getting approval from the Board of Directors (who don't want to appear as being weak on PR agencies), will launch a full-scale invasion of the firm. Unfortunately, while appearing effective, the woman will escape and her whereabouts will be unknown.

    The company will set up a puppet CEO and all will live happily ever after.

  26. Attention Microsoft...don't blame her by Call+Me+Black+Cloud · · Score: 5, Insightful

    Blame the real culprit...the nefarious marketing hack Don Funk (donfu@microsoft.com). Here's an image from that ad. Note the name of the user who is logged on.

    Valerie may have written the copy but do you think she got the stock image, drove to Microsoft, got on Don Funk's computer, took a screen shot, then uploaded it to the server? Perhaps she just made a "Don Funk" user on her machine and hacked into the MS web site.

    Ah well, Ballmer's on the case - "I will certainly castigate the offender." Ooh, I never thought they'd go for castigation at MS...after all, that would leave them with eunuchs.

    1. Re:Attention Microsoft...don't blame her by dumbArtMajor · · Score: 1

      ... leave them with eunuchs.

      "UNIX"...? oh, "eunuchs"...

    2. Re:Attention Microsoft...don't blame her by MindStalker · · Score: 2

      Not sure if is he a marketer, but there does appear to be a Don Funk with the email address donfu@microsoft.com.

      But more importantly, if you search microsofts website, you will see many tech documents that use the name Don Funk as a generic name, so it may have just been the generic name that many MS people are used to using. So there is quite a good chance that whoever created this picture did atleast work for MS, and probably a tech.

    3. Re:Attention Microsoft...don't blame her by Anonymous Coward · · Score: 0

      That's EUNUCHS, NOT UNIX!!!!

    4. Re:Attention Microsoft...don't blame her by FurryFeet · · Score: 2, Informative

      Castigation != Castration.
      Yes, the difference can be quite important.

    5. Re:Attention Microsoft...don't blame her by Maserati · · Score: 1

      "If the company nurse comes by, tell her I said 'never mind'"

      --
      Veteran, Bermuda Triangle Expeditionary Force, 1992-1951
    6. Re:Attention Microsoft...don't blame her by Anonymous Coward · · Score: 0

      Login ID "donfu"? Wouldn't "snafu" be more appropriate?

      snafu@microsoft.com - Hmmm, I like it...

  27. Not gonna do it by tomzyk · · Score: 1, Redundant

    "If that's right, I will certainly castigate the offender."

    I thought you could only do that to males?

    --
    Karma: NaN
  28. Sah Dah Tay by horati0 · · Score: 5, Funny

    "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said.

    This guy makes about as much sense as Pootie Tang.

    --
    The neutrality of this sig is disputed.
    1. Re:Sah Dah Tay by 0x00000dcc · · Score: 1

      Next line should read:

      "I'll sign yo' pity on the runny tine," triumphantly said Bill Gates.

      --

      -- (Score:i, Imaginary)

    2. Re:Sah Dah Tay by jcoleman · · Score: 2

      Actually that's "Sine Your Pitty on the Runny Kine."

      Followed up by the huge hit

    3. Re:Sah Dah Tay by sharkey · · Score: 2

      Me fail English?!? That's unpossible!

      --

      --
      "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  29. Reminds me of the show 'Cops'... by MercuryWings · · Score: 5, Insightful
    ....where the criminals are always sorry - but usually they're only sorry they got caught.

    Micirosoft has been known for this type of behaviour. Using one of their own PR persons to pretend to be a 'switcher' (for the lack of a better term) is just par for the course

    I'm not surprised MS is planning reprisals for this person. Pretending to be an ordinary joe off the street that switched is ok - getting caught as a stooge in one of MS's standard FUD strategies though - that's just not acceptable.

    <sarcasm>

    How dare she be so stupid as to not have gone into hiding and prevent the damage to MS's precious reputation?

    </sarcasm>

    --
    Karma: Shagadelic (mostly affected by those tight knickers - yeah baby, yeah!)
    1. Re:Reminds me of the show 'Cops'... by Anonymous Coward · · Score: 0

      troll

    2. Re:Reminds me of the show 'Cops'... by br0ck · · Score: 2

      I was impressed that she so readily confessed it was her when AP called her on it. I wonder if it crossed her mind that Ballmer himself would be castigating her. Especially since it is so obvious that one lowly PR person can't just start a whole missinformation campaign on their own. From observing marketing work where I work, I know that in advertising contracts are signed, legal has to sign off, and management has to sign off.

      They're just lucky that AP didn't also stress some of the other things found by other people here like how the Word doc was done on a Mac, how the Word doc invaded privacy and how they were going to get her to try Pocket PC, but she was already a professional consultant on them.

    3. Re:Reminds me of the show 'Cops'... by ratamacue · · Score: 2, Interesting
      where the criminals are always sorry - but usually they're only sorry they got caught

      Too bad most of the "criminals" getting busted on Cops are drug users and prostitutes. What a great use of tax dollars -- throwing peaceful civilians in jail for engaging in vicimless crimes. And look at the progress our government is making! At this rate, drug use and prostitution will soon be eliminated!

      NOT.

    4. Re:Reminds me of the show 'Cops'... by Anonymous Coward · · Score: 0

      How are they victimless? Is it possible that the person themselves are the victim? Did you know that a lot of prostitutes are abused by their pimps? Did you know that drug dealers often commit horrible crimes in order to get their next fix?

      Grow up you damn bleeding heart liberal.

    5. Re:Reminds me of the show 'Cops'... by Anonymous Coward · · Score: 0

      I don't I have ever seen a peaceful person get arrested on Cops. They are almost always stark raving lunatics. 9 out of 10 times the cops are there because somebody called to say that they notice somebody half naked wandering the street threatening people with a knife or something like that. They also pick in drug dealers because they seem to have a high rate of outstanding warrants on more violent crimes. You really should get your head out of your momma's ass and spend some time in the real world where prostitutes rob and steal johns and drug dealers kill people over $5.

    6. Re:Reminds me of the show 'Cops'... by Kiaser+Zohsay · · Score: 2

      And my favorite lines from the show (that come up over and over agian):

      Crook: Why you chasin' me?
      Cop: Why'd you run?

      --
      I am not your blowing wind, I am the lightning.
  30. Honesty .... by mustangdavis · · Score: 2
    "If you are going to change direction on something you give them a lot of lead time."

    --Steve Ballmer


    Obviously he had to be talking about the M$ marketing department and "Microsoft's attempts to turn around its unscrupulous image"

  31. The process of weeding out by Anonymous Coward · · Score: 0

    it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    In completely unrelated news, the number of hits of the Slashdot tech news and discussion Web site halved overnight.

  32. Wanted CEO for largish software company by TheConfusedOne · · Score: 3, Funny

    From the article:
    Although not referring specifically to the Mallinson case, he added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    I hope Ballmer's got his resume polished. I think they'll have to use a lawnmower to accomplish that weeding.

    (Then again "MS's code of behavior" could mean something else...)

    --
    --- I wish I could hear the soundtrack to my life. That way I'd know when to duck.
  33. PR bunny??? by Futurepower(R) · · Score: 4, Funny

    The article calls Valerie a "PR bunny". Okay, I think that is punishment enough.

  34. Someone go find out the real name of that girl in the photodisc stock photo. I'm willing to bet it isn't the same "Valerie G. Mallinson" from M$.

    --

    eTrade SUCKS
  35. Way to go /. !!!! by mustangdavis · · Score: 3, Interesting
    "The software company was forced to pull the advertising, which mimics rival Apple's Switch campaign from Windows XP to the Mac, after keen-eyed regulars to the Slashdot tech news and discussion Web site noticed irregularities in the case study of an anonymous woman that was presented on the Microsoft Web site."


    The above quote says it all!!

    1. Re:Way to go /. !!!! by Col.+Klink+(retired) · · Score: 2

      Yeah, but when are they going to pull the rest of their FUD that slashdotters have noted over the years?

      --

      -- Don't Tase me, bro!

    2. Re:Way to go /. !!!! by Twirlip+of+the+Mists · · Score: 1

      Ironically, though, the first person to post about the source of the stock photo was "obidonn," a user who didn't exist before Monday afternoon and who hasn't posted anything since. "Keen-eyed," yes, but hardly a "regular."

      Who is this "obidonn?" I wouldn't be surprised at all to find that he or she was an insider.

      --

      I write in my journal
    3. Re:Way to go /. !!!! by mbogosian · · Score: 2

      keen-eyed regulars to the Slashdot tech news and discussion

      Huh...I guess this is proof positive that masturbation doesn't cause blindness....

  36. Let me introduce myself... by grub · · Score: 5, Funny


    Hello, my name is Valerie G. Mallinson and I was a public relations consultant.

    Until recently I worked at Wes Rataushk and Associates Incorporates. Recently my life has taken an unexpected turn and now I can honestly say that I was not happy there. At my new job I can't wait to ask every client a smiling "Would you like that Super Sized?"

    That's right, McDonalds is the best job in the world. My name is Valerie G. Mallinson and I switched.

    --
    Trolling is a art,
  37. Actually fairly harsh by Columbo · · Score: 1

    Ballmer was actually a little harsh toward Microsoft in the article, assuming that he wasn't misquoted or the comments weren't taken out of context. I'm not saying that it was undeservedly harsh -- not at all! I was just surprised that he was that blunt.

  38. So you're telling me that... by teamhasnoi · · Score: 5, Funny
    MS didn't KNOW? Come on, any mouthbreather can read those 'Switched' pieces (of crap) and know immediately that nobody writes like that. Twelve year old kid with a vocabulary of a college TA? I think not, unless his middle name is Doogie Freaking Howser. Besides, I don't know of any school where kids actually learn anything other than how to dominate their schoolmates with threats of violence and/or how to get past Berzerkeroid on level 23 of Street Ninja XII.

    MS is putting their spin back in, since they hosed it up the first time. The ironic thing is, had Word not crapped out a bunch of info (which it shouldn't), it wouldn't have gotten to this point. *Of course, actually taking pictures of real people wouldn't hurt either. I would be interested to know whether or not they *paid for the pictures, or just skimmed them off the site.

    MS needs to have someone leave the ivory tower and go talk to real people. Those interviews in which Mom says, "I switched from a Brother Word Processor, and now I can print the Lutheran Bake Sale Price List in COLOR! I'm still trying to get 'the online' though."

    Bob at the Garage says, "We used to do our stuff on this box here, then the boss says to me, he says, 'Bob! Get me a Module for an 89 Escort.'

    I was like, 'What the hell? Napa's closed.'

    And he said, we need to get 'the online'. He went out next day and got 'the online' and now we got 'the online'. We have to get the postits from the old one on here though."

    After the 'Real People' interviews, MS will realize that they don't *want to know who uses windows, and quietly release Windows LX, which is Lindows, but crashes more.

    1. Re:So you're telling me that... by NeoSkandranon · · Score: 2

      The stupidest computer user i ever encountered as a Mac user just switching to PC. She couldn't comprehend the idea of having two power switches to turn on (monitor and PC tower) in order to get everything working. I dont think apple wnats to know the "real" people that use their gear either.

      --
      If you can't see the value in jet powered ants you should turn in your nerd card. - Dunbal (464142)
    2. Re:So you're telling me that... by ruiner13 · · Score: 1
      Twelve year old kid with a vocabulary of a college TA?

      Um... at my college I was lucky to get a TA who spoke english. This person wrote like a pulitzer prize winner compared to them.

      --

      today is spelling optional day.

  39. You know I feel bad for MS over this by sielwolf · · Score: 2

    I mean, c'mon. This is an f-up by someone in the company who out of brand loyalty decided to tell a fib. Ok, so it wasn't the smartest thing to do. And everybody can probably debate me on just how loyal he/she was. But it reminds me of this dialogue:

    "Do I look fat in this?"

    [Without hesitation]"No."

    And if it was probably anyone else people would roll their eyes and go onto something else. But since it's Microsoft we've gotta make this big deal out of it (i.e. now it's two /. discussion threads) and all the posts will be pointing out how this implicitly means all MS products are inferior and all their employees are duplicitous liars.

    Stuff like this always makes me feel like the OS/FS/Linux community is taking about ten steps back.

    --
    What is music when you despise all sound?
  40. ...and exactly how is this "high profile"? by DavidBrown · · Score: 3, Insightful

    I certainly agree with the general sentiment that Microsoft has egg on its face. Again. But, really, the faux-switcher website cannot be considered as a high profile ad campaign by any stretch of the imagination. Where are the TV ads and radio spots? The X-10 pop-up ads have had much more of an impact than the Microsoft webpage. Most of us learned about the MS ad here on /., not via any source of mainstream media.

    Perhaps this wasn't Ballmer's idea - at least he's trying to present a claim of plausible deniability - not that it matters. MS is certainly responsible here - but blowing the fraud out of proportion isn't doing any good. It will simply allow MS to downplay criticism of their greater crimes with a "there they go again" excuse.

    --
    144l. ph34r my 133t l3g4l 5k1lz!
    1. Re:...and exactly how is this "high profile"? by mbcbvn · · Score: 1

      Where are the TV ads and radio spots?

      Microsoft has an entire half hour infomercial billed as a real show on TechTV. It is under the same 'Microsoft Insider' banner as the MS 'switch' ads.
      "The show will offer product demos, giveaways and an insider look at Microsoft R&D."

      --
      dd
  41. /. did good? by RicochetRita · · Score: 5, Funny
    [Microsoft] was forced to pull the advertising, which mimics rival Apple's Switch campaign from Windows XP to the Mac, after keen-eyed regulars to the Slashdot tech news and discussion Web site noticed irregularities in the case study of an anonymous woman that was presented on the Microsoft Web site.

    And here I thought we were all a bunch of illiterate, know-nothing (but very vocal, none-the-less) geeks.

    Will wonders never cease.

    R

    --
    Stuff that matters: circuitbreakers, vacuum-cleaners coffee makers, calculators generators, matching salt+pepper shakers
    1. Re:/. did good? by namespan · · Score: 2

      And here I thought we were all a bunch of illiterate, know-nothing (but very vocal, none-the-less) geeks.

      The above is hilarious and true: we often come off as a bunch of contrarian blowhards because, um, we often are.

      HOWEVER.... think about how amazing this is for a sec. A few denizens of the "message-where-people-mouth-off-but-nothing-is-eve r-changed" scene made some astute observations and actually made a dent in the behavior of a large corporation.

      Slashdot changed something. Interesting, eh?

      --
      Libertarianism is rich wolves and poor sheep playing gambler's ruin for dinner.
  42. Do you think they meant to say by Anonymous Coward · · Score: 0

    quotes or quips?

    Coffee time!

  43. or how i stopped thinking and learned to blame a by SubtleNuance · · Score: 3, Funny

    100% proof that shit rolls down hill.

    Can you believe that this unscrupulous women would try and besmirch the good reputation of the honourable and Trustworthy(TM) reputation of Microsoft Corp.? What has this world come to, when, a lowly maggot such as this can expose the righteous to such scourn, oh heavens me, What Great and GRAND Injustice , Microsoft has endured enough of an attack from this nat. Feel not pitty for her, for she will feel the wrath of God's scourn.

    I for one stand shoulder to shoulder with -- and will stand and fight for the honour -- of Microsoft, to help them endure this vile mudslinging.

    I am absolutely agast.

    I say we BURN HER AT THE STAKEEE!!!

  44. Patsy by 0x20 · · Score: 1

    Maybe they could just dig up Jack Ruby and have him shoot her before she can take the stand.

  45. Funny Picture by Scrambled · · Score: 0

    Article is about microsoft and advertisment is for visual studio.net

    http://www25.brinkster.com/nlamprecht/images/ima ge 1.jpg

  46. Eh...? by mccalli · · Score: 2
    "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said.

    Not entirely straightforward? Rather like that sentence then?

    Cheers,
    Ian

    1. Re:Eh...? by ++good-duckspeak · · Score: 1
      "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said.

      Steve "Spooner" Balmer strikes again.

      --
      Why is Triangle Man so MEAN?
  47. They are getting better. by beleg777 · · Score: 2

    On the technical front we acknowledged that nine months ago, and I wouldn't say we've done a bad job, but customer expectations for what they expect for reliability, for security, customer expectations were beyond our performance.

    On the technical front, I have to agree. With what they have to work with, they've done a decent job. Unfortunately, what they have to work with isn't good enough. It's going to be a fairly long process getting MS products to be trustworthy.

    And then there are the non-technical angles. I don't think anyone here needs me to get into that, but that is the area where I really have problems with MS. And that is the area that, from the outside at least, no progress is being made in.

    --

    Science may someday discover what faith has always known.
  48. Fired for using MicroSoft by Col.+Klink+(retired) · · Score: 3, Funny

    Who said no one was ever fired for buying MicroSoft?

    She should just switch back and do a testimonial for Apple.

    --

    -- Don't Tase me, bro!

  49. ballmer's spelling by Anonymous Coward · · Score: 1, Funny

    Did anyone notice how Ballmer misspelled that word "castigate". The actual spelling he meant to use was "scapegoat".

  50. Vague... by WolF-g · · Score: 1
    "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said.

    Speaking of vague... Shouldn't the leader of one of the worlds most influencial companies be able to portray his thoughts a more clearly?

    1. Re:Vague... by Anonymous Coward · · Score: 0

      The leader of the country can't make himself clear either. You can't ask a corporate leader to be better than the President, can you?

  51. On Stern show... by JoshMKiV · · Score: 1

    This made the Stern show, and I was happy to see that Robin called us "Geeks" and not "Nerds". Howard made mention that Wendy also made a switch, from a Mac to a Toaster.

  52. Switch to windows and lose your job by codepunk · · Score: 2

    Just goes to show there is really justice in this world.

    --


    Got Code?
  53. The moral of this story is... by darkov · · Score: 2

    switch and get fired.

  54. The Real Reason by Bartmoss · · Score: 1

    ...is that she got caught.

  55. I hate the switch commercials anyway. by Anonymous Coward · · Score: 0

    So I don't care for a moment how truthful they are, either way, I find them to be repugnant and offensive. Just like negative political ads or the "Truth" anti-smoking campaign(which has made me more than once want to start smoking in protest). That's right advertising people, I don't want to hear you dissing crap, whether it's for Apple, Microsoft, IBM or anyone else. It is NOT enticing, it's revolting. Almost as revolting as the Jeff Goldblum ads, but not quite.

  56. I dont think it's the 'switch' story at all.. by stratjakt · · Score: 2, Insightful

    If anyone inside Redmond is steamed, it would probably be because of the stock photo.

    Sure, she probably was told to 'switch' to XP and write a story about it. But it's the fake picture that was the embarassment. If she used a real photo of herself, it would be dismissed as just another paid advertisement.

    --
    I don't need no instructions to know how to rock!!!!
  57. Re:Sanctions? Irregularities? by guacamolefoo · · Score: 2, Funny

    Start a software embargo against one person?


    Penalties:
    First offense: 1 year MS software embargo
    Second offense: 1 week MS software embargo
    Third offense: Compelled to use MS software for life.

    guac-foo

  58. Some perspective... by dr00g911 · · Score: 5, Interesting

    I come from an advertising & PR background with several small to medium sized agencies.

    First off: I'd wager that 90% of the testimonials you see in advertising are manufactured by the agency using their own employees. I've done it, and just about everyone I've known in the business at smaller agencies have done it. We also lend our voices to TV/Radio spots on occasion, and also appear in photo shoots from time to time when the budget or deadline are too tight to solicit (read: pay) professionals/real people.

    Secondly: This is always done with the client's complete knowledge.

    MS is playing a big game of CYA right now, and the agency is falling on their sword and taking the blame. That's how it works.

    Their little stunt backfired on them, so they're spinning the blame to the PR/ad agency.

    This sort of thing goes on every day, although not usually as high profile (or embarassing) as this particular case, which delights me to no end.

    MS has been steal^H^H^H^H^H emulating Apple for how many years now? And they still can't get it right. Betcha 'ol Steve is laughing his turtlenecked ass off about this one, not to mention the folks at Chiat Day (Apple's agency).

    1. Re:Some perspective... by dubiousmike · · Score: 2

      Part of doing public relations is deflecting bad press.

      But this still must be fun for the Mac Nation here at ./

    2. Re: Some perspective... by Badmovies · · Score: 1

      Thanks for the background. The question burning in my mind is, if this is "standard procedure," how do you people sleep at night? Also, if you are Catholic, exactly how much time do you spend in a confessional each week?

      "Ah, the new campaign is ready. 10,000 Hail Marys..."

      --


      Andrew Borntreger
      Champion of cinematic disasters
    3. Re: Some perspective... by dr00g911 · · Score: 5, Informative

      Uh, hate to break it to you, but there's no such thing as "truth in advertising" -- it's all as gray as it gets. Do you really think that your waitress will come over and lick your hair if you use Maxim haircoloring? C'mon.

      No easter bunny or Santa Claus, either.

      And the Lone Gunmen are dead (while I'm busy ripping apart your consumer conditioning).

      [even further offtopic: is LGD an acceptable acronym now?]

      Seriously, though -- perception is reality.

      In advertising & pr we're paid to sell our clients' shit. Shit being: image, brand or product. No more, no less. We're making the perception for the consumer. The consumer turns that perception into their own reality.

      Did you know that ad and marketing people cruise discussion boards including /. IGN, Amazon to give positive reviews to movies, games, gear and other products? They call that particular form of spin "grassroots" or "planting a seed".

      In bars, you'll have teams of women out together ordering and being vocal about some new drink that they love. Ever wonder how Red Bull & vodka came about?

      In the media you see segments about...oh, I don't know... duct tape being a cure for warts. I got $20 that that's a packaged advertorial and the study was paid for by the manufacturer. You see prepackaged advertorial on CNN and your local news all the time.

      As a matter of fact, copy and paste has made PR drones' lives much easier since most reporters and editors don't even bother editing press releases passed off as news.

      These are just a few examples. But they're everywhere. And every publicly voiced opinion about anything (down to politics) is suspect.

      In any job, sooner or later you're going to have to cut a corner that doesn't sit too well with you because of management or client pressure. As geeks/programmers, we should all know that far too well.

      Your job in advertising is to sell. Period. If a widget sucks, you can't say that outright and expect sales, can you?

      So the answer to the burning question is that yes, at first, there are sleepless nights. Then you get desensitied to the whole mess and realize that you're being paid for a service: to make the client happy, and to give them positive ROI. Later, you burn out on the whole mess and can't stand to watch TV or read an ad in the paper without getting hyper cynical.

      For the record, that's the stage I'm in now (can you tell?) -- I've since left agency work and started my own business -- although I'll illustrate or code something freelance for agencies from time to time because I've got that connection.

      There is a *lot* of burnout and churn in agency work for precisely those reasons -- not to mention the fact that if the client pays for and approves a job, then gets caught for using marketing tactics -- chances are very likely that the agency will be publicly humiliated -- for doing the job that's expected of them.

      On the other hand, the term "hell client" gets new meaning when the client singles out an *employee* at the firm and publicly humiliates (sanctions? WTF? LMAO and all that) them for doing their job.

      To answer your other question, I'm not catholic. As a matter of fact, I don't know many catholics in the advertising business. Perhaps you're on to something with the whole guilt thing? ;-)

      It's closer to "Ah, the new campaign is ready. 18 hours straight of sleep, then I'm gonna drink myself into a coma and sleep another 18 before I have to start the next job and not sleep for ANOTHER week until it's done."

      Salud,

      --dr00gy

    4. Re: Some perspective... by rickwood · · Score: 1
      Reminds me of Bill Hicks:


      By the way, if anyone here is in advertising or marketing, kill yourself. Thank you, thank you. Just a little thought. I'm just trying to plant seeds. Maybe one day they'll take root, I don't know. You try. You do what you can. Kill yourselves. Seriously though, if you are, do. No really, there's no rationalisation for what you do, and you are Satan's little helpers, OK? Kill yourselves, seriously. You're the ruiner of all things good. Seriously, no, this is not a joke. "There's gonna be a joke coming..." There's no fucking joke coming, you are Satan's spawn, filling the world with bile and garbage, you are fucked and you are fucking us, kill yourselves, it's the only way to save your fucking soul. Kill yourself. I know what all the marketing people are thinking right now too. "Oh, you know what Bill's doing? He's going for that anti-marketing dollar. That's a good market. He's very smart." Oh man, I am not doing that, you fucking evil scumbags. "You know what Bill's doing now, he's going for the righteous indignation dollar, that's a big dollar, a lot of people are feeling that indignation, we've done research, huge market. He's doing a good thing." Godammit, I'm not doing that, you scumbags, quit putting a godamn dollar sign on every fucking thing on this planet.
    5. Re: Some perspective... by Eol1 · · Score: 1

      Red Bulld / Vodka didnt' come about with marketting just to correct you. I first *discovered* Red Bull/Vodyka myself in a shitty ass old east german military bar outside Berlin. Some young german troops who were pretty involved in the club scene were drinking it. This was back in 1998, about 2 years before Red Bull even came to America and about 1 year before Red Bull started advertising everywhere in europe.

      Sure America was introduced by Marketting droids, but it had a large above underground following back in 1998. If it was for the following, Red Bull never would have made in anywhere. Sure marketting pushed it along, but the huge popularity of it with european club goes gave Red Bull the money to buy that marketting.

      --
      De Oppresso Liber
    6. Re:Some perspective... by Anonymous Coward · · Score: 0

      I have worked in the PR industry for 15 years. If you are making up testimonials or case studies you are a scumbag and if you believe it is common in the industry you are seriously deluded.

      What PR company in their right mind would expose their client to that kind of liability. The amount of work between making this up and doing it right is negligible compared to the risk.

      I think you are completely full of shit. If not, you are a seriously fucked up dude with idiots for clients.

  59. code by david_g · · Score: 5, Funny
    Although not referring specifically to the Mallinson case, he added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    Specifically, this one:

    10. Thou shalt not be caught after doing any or all of these things.

    1. Re:code by sharkey · · Score: 2

      Thou shalt not be caught after doing any or all of these things.

      "... it is also standard procedure to blame any problems on a scapegoat or sacrificial lamb."

      What if Ms. Mallinson was to obtain for Ballmer these animals?

      --

      --
      "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  60. Microsoft code of behavior... by mjh · · Score: 2
    Although not referring specifically to the Mallinson case, he added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    Ahh, right.

    • Love Bug: not a bug, user error
    • Code Red: not a bug, administrator error
    • Switch campaign: she can't be the right person, we made her up.
    So what exactly is the Microsoft code of conduct? You'll get castigated for anything resembling the truth?
    --
    Key to financial independence: Spend less than you earn. Save and invest the difference. Do it for a long time.
  61. Castigate? by Digital+Prophet · · Score: 5, Funny

    "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said. "If that's right, I will certainly castigate the offender."

    I see Ballmer is up to "C" in his word-a-day program.

  62. liars & touts & shills 0 my by Anonymous Coward · · Score: 0

    some shrewd sleuth should track DOWn whois this guise

    he clearly works for fuddles&fudstorm, the giaNT ?pr? ?firm?, & lives in central florida. stevIE billmirror having to disavow him/his shillery, would be a genuine Coupe De Ville for the one who eXPoses him to the "mainstream" media. happy hunting.

  63. Code of Ethics? by limekiller4 · · Score: 3, Insightful

    From the article:
    Although not referring specifically to the Mallinson case, [Ballmer] added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    Uhh. I'd love to know precisely what this so-called "code of behavior" is.

    We would then be free, presumably, to hold it to Ballmer et al to these standards every time they lie, cheat and obfuscate the truth about their DRM motives, security holes they claim aren't really security holes, but "features" ...you name it.

    I'm especially amused that Microsoft is trying to take some ethical high ground on this. Even if you accept that this incident wasn't planned, everything from Dr. DOS to the Halloween docs prove they've got no such mitre to fling around.

    --
    My .02,
    Limekiller
    1. Re:Code of Ethics? by dubiousmike · · Score: 2

      I wonder if its part of Apple's code of ethics to back out of Tradeshows built around them. Good luck to all of the manufacturers who have always gone out on a limb to support them and their already tiny user base. That's a real kick in the teeth.

    2. Re:Code of Ethics? by row314 · · Score: 1

      Uhh. I'd love to know precisely what this so-called "code of behavior" is.

      And M$ says: "Certainly sir! Just sign this NDA form and then we can show you the EULA for the Microsoft (tm) Code Of Behavior(tm)."

    3. Re:Code of Ethics? by Anonymous Coward · · Score: 0
      Uhh. I'd love to know precisely what this so-called "code of behavior" is.

      The Microsoft Code of Behavior

      1. There is one road ahead for where you want to go today - it is One Microsoft Way
      2. Do not acknowledge the existence of operating systems or sources of software other than Microsoft, unless you serve the MBU (Macintosh Business Unit) or the LDU (Linux Destruction Unit).
      3. Make every effort to undermine the enemy.
      4. Do Not Lie
      5. If you lie, do not get caught
      6. Linux and GNU are evil. Do not steal code for use in Windows.
      7. If you steal code for use in Windows, be sure to keep up with bugfixes and changes.
      8. Do not use drugs if you are a software developer
      9. If you do use drugs, consider moving to PR or marketing (do not write any more buffer code while on drugs)
      10. Use the phrase "that's the stupidest fucking thing I've ever heard" often
    4. Re:Code of Ethics? by Anonymous Coward · · Score: 0

      " It's much easier to mod me down than to post an intelligent reply. "

      no, it's not, since i don't have mod points at the moment.

      asshole.

    5. Re:Code of Ethics? by c.jaeger · · Score: 1

      This is too funny. Do an advanced search for "ethics values" with only the 'About Microsoft' - Missions and values, Jounalists, Investors Relations box checked...

      Here's a shortcut to it...

      Search Results
      for "ethics values" using All words
      Sorry, no results were found for this search.

      --
      -- "In a time of drastic change it is the learners who survive; the 'learned' find themselves fully equipped to live in
  64. hmm, you don't say... by liquidsin · · Score: 4, Funny

    "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said.

    Really?!? Marketing not being straight forward? Does this also mean that maybe dude isn't actually getting a Dell?

    --
    do not read this line twice.
    1. Re:hmm, you don't say... by Anonymous Coward · · Score: 0
  65. New Apple Ad Campaign by yuri · · Score: 5, Funny

    Big ads all over the place all about how switching was the worst mistake she ever made.

    She lost her job, became a public laughing stock, all because she switched to XP.

    1. Re:New Apple Ad Campaign by jeffehobbs · · Score: 2


      Isn't the Dell kid available too? It's a one-two punch.

      ~jeff

  66. pet peeve by gaj · · Score: 2
    "I think we are progressing well in terms of executing on the principle but the proof will be in the pudding ..."

    The proof is certainly not in the pudding. That doesn't even make sense, not that incoherancy has stopped Balmer before.

    The proof of the pudding is in the eating.

    pah! People should occasionally think about what they parrot...

  67. She can't make up her mind. by Anonymous Coward · · Score: 0

    Here she has switched from Mac to another popular platform. Can't she make up her mind?? Maybe they should sanction her twice... or maybe it's her evil twin.

  68. 37th Psalm by Anonymous Coward · · Score: 0

    After ranting last night on slash dot
    about how narcisistic Balmer is I felt troubled that I had spent so much time thinking about that fellow.

    And because his behavior and the things that he does and says leave me profoundly troubled, I picked up my Bible for inspiration.

    I came upon Psalm 37.

    I suggest that all who wish for MS to be reformed and redeemed read Psalm 37.

    1. Re:37th Psalm by RedWolves2 · · Score: 2
  69. Making the switch to the UnixPC... by SuperJ · · Score: 5, Funny

    October 14, 2002

    Yes, it's true. I like obsolete technology enough to change my whole computing world around. Here's the bottom line: the UnixPC gives me more choices and flexibility, and better compatibility with the rest of the technology world.

    More Hardware Options, for Less Benjamins (or free)

    I am a computer engineer. I demand the best in desktop computers. There are many features for the UnixPC platform. My UnixPC came with 1 Megabyte of RAM, a 12" screen, a 20 Megabyte hard drive, a 360 Kilobyte disk drive, a 1200 baud modem for lightning fast connections over a phone line, and a Voice Power board, which allows me to record sounds on the computer. Entirely free. And the UnixPC runs UnixPC OS 3.51, based on AT&T's System V Release 4.

    More Software Flexibility

    Microsoft Word pales in comparison to vi. There's no equivalent to the versatility of typing with vi and formatting with troff. It does ASCII text formatting for maximum standards compliance. My AT&T dot-matrix printer prints all my code listings with stunning clarity.

    The additional "Ethernet" board allows the UnixPC to connect to other computers on your network, or even to the "Internet," a new and growing global network of computers. Telnet does more for me than Microsoft Internet Explorer 6 ever did, allowing me to directly connect and enter commands into remote computers.

    How Now Brown Cow?

    Now that I've given you the reasons why I converted, here's the 411 on the how, dig it.

    Step 1: Operating System Install
    The first time I turned on my UnixPC, the UnixPC prompted me to insert the install media. I sat for only an hour, putting floppy after floppy into the computer, while the system copied them to disk. It's like that time I owned a Pinto, and I kept feeding it more and more parts and spending more and more money until it eventually worked.

    Step 2: Setting up Accounts
    After I installed the operating system and rebooted, my UnixPC asked me to login. I logged in with the installation account, and I was brought into the UnixPC's "Windowing" environment. I easily created myself an account and set the root password.

    Step 3: Setting up "E-Mail"
    Once I installed the Voice Power board and its driver software, I also installed the Voice E-mail package. E-mail (or Electronic Mail) is a way for people to send each other messages over the Internet. The Voice E-mail package allows you to use your UnixPC as an answering machine, once the answering machine software is installed. When a message is recorded, an envelope icon shows up at the top right of the screen. Clicking on this icon brings you to your Inbox, where the new message will appear as a new E-mail. In the Inbox, you can also compose and send messages to other users, all you need to know is their UUCP bang path.

    The AT&T UnixPC has all the features a 17 year old computer should have.

    AT&T's UnixPC: The Computer With The Future Built In.

    --

    Sheepdot: Open Source good, Closed Source baaaaaaad!

    1. Re:Making the switch to the UnixPC... by SuperJ · · Score: 2

      Not sure why this got modded troll. It's just a joke. On a historical note, the UnixPC was a real computer introduced by AT&T in 1985 (it was based around a 68010 and ran a customized version of Unix with a windowing environment they wrote for it). It has all the functionality I describe in the article.

      --

      Sheepdot: Open Source good, Closed Source baaaaaaad!

    2. Re:Making the switch to the UnixPC... by RedWolves2 · · Score: 0, Offtopic

      Don't beat yourself up trying to figure it out.

      Moderators are like women you just never know what they are thinking.

  70. Why mention "trustworthy computing"? by Theatetus · · Score: 1

    As much as I dislike M$, that seemed like a cheap shot on the article's part. "Trustworthy computing" is a M$ initiative to make computing power, in general, more distributed by increasing its reliability. It doesn't have anything to do with my trusting or not trusting a business's practices. The trust they're talking about is in the reliability and integrity of the software, not in the groups that distribute it.

    --
    All's true that is mistrusted
    1. Re:Why mention "trustworthy computing"? by Queuetue · · Score: 2

      And you don't think one bears a relationship to the other?

    2. Re:Why mention "trustworthy computing"? by unDiWahn · · Score: 1

      "Trustworthy Computing was something Microsoft had to live up to every day to convince customers it had improved, he said. "

      Apparently that's attributed to Ballmer, so it wasn't just the article pulling it out of nowhere...

    3. Re:Why mention "trustworthy computing"? by Theatetus · · Score: 1

      Conceivably. I don't think M$ will make deliberately malicious code so much as I think it will be poorly-designed and insecure code. But at any rate I wouldn't consider Windows any more "trustworthy" than the proprietary Unices because ultimately they're just handing me a black box and saying "don't worry; it works. really" Only Free software that I can, if need be, verify line by line in its source, can really be "trustworthy", so I don't see why Microsoft is pushing so hard for trustworthy software. But, to defend my original point, I don't think that pulling a Milli Vanilli in your customer testimonial ad makes me any less likely to trust a company's software.

      --
      All's true that is mistrusted
  71. Re: Oh! I think I understand now. by gaj · · Score: 4, Funny

    He meant that Microsoft was going to hide the evedence in the pudding! His statemement makes much more sense when I look at it that way.

  72. Microsoft's code of behavior? by Get+Behind+the+Mule · · Score: 5, Insightful
    Ballmer: ... it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.


    Hi Steve! (I know you're reading.)

    What does Microsoft's code of behavior have to say about employee conduct that gets the company convicted in the Federal court system for multiple violations of the Sherman Act?

    What does the code say about executives who lie under oath in videotaped depositions?

    What does the code say about manufacturing evidence in a trial?

    What does the code say about attempting to intimidate potentially hostile witnesses?

    Will you be "weeding out" any of the Microsoft employees who are known to have done all of these things?
    1. Re:Microsoft's code of behavior? by dubiousmike · · Score: 0, Redundant

      What does Apple's code say about droppping out of Tradeshows that are built around them?

      That should bode well for every company who spend big bucks on a Tradeshow that helps them keep afloat and who have gone out on a limb to build resources for a company whos monopoly simply hasn't been as sucessfull as M$.

    2. Re:Microsoft's code of behavior? by Capt.+Beyond · · Score: 1

      damn it. I just lost my moderator status.. good points!
      Get Behind the Mule++

      --
      -- "Perceptions create reality. By changing your perceptions you change your reality."
    3. Re:Microsoft's code of behavior? by SocietyoftheFist · · Score: 1

      Your question is completely irrelevant to Microsoft's "trustworthy computing" intitative and Ballmers comments about the code of conduct at Microsoft.

    4. Re:Microsoft's code of behavior? by sharkey · · Score: 2

      What does Microsoft's code of behavior have to say about employee conduct that gets the company convicted in the Federal court system for multiple violations of the Sherman Act?
      ...lie under oath...
      ...manufacturing evidence...
      etc.


      JUST DO IT

      --

      --
      "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
    5. Re:Microsoft's code of behavior? by poot_rootbeer · · Score: 2


      The Microsoft Code of Behavior must be like the Pro Wrestling Rulebook... its contents automatically change themselves to whatever seems most appropriate for the current situation.

    6. Re:Microsoft's code of behavior? by Anonymous Coward · · Score: 0
      You seem a little bitter...

      If you post only 497 more times about this in other stories that have nothing or little to do with Apple you'll get them to change their mind. I swear!

  73. Isnt it just like Microsoft do something like that by as400as2 · · Score: 0

    I am so sick and tired of Microsoft's crap all the time. It seems that all they can do is cheat, steal, and puke on the underdog (in this case the PR rep). What blows me away the most is the continuing support of M$ in the corporate and even government world at this point. This may be offtopic so I aplogize, it justs makes me sick..

    Northern New York News with a Twist of Lemon!

  74. She did something very wrong by Jeppe+Salvesen · · Score: 2

    What was supposed to look editorial was indeed anything but editorial. The very least she could have done was to say that "I am hired by a PR relations company that does business with Microsoft".

    --

    Stop the brainwash

    1. Re:She did something very wrong by 91degrees · · Score: 1

      It's a list of good reasons to switch to XP. The reasons are still valid if she does work for MS.

      The fact that she was employed by MS will undermine this even though the facts are still perfectly valid reasons to switch.

    2. Re:She did something very wrong by Jeppe+Salvesen · · Score: 2

      No wonder this world is falling to pieces. It's all about integrity. We are at the bottom, and only those that learn from their past mistakes get to climb back up.

      She misrepresented the integrity of the information. It was meant to convey the opinions of a satisfied, independent Microsoft user. It did not do that at all - it was the opinions of a satifisied Microsoft user who got at least part of her paycheck by Microsoft. That may very well mean that she didn't pay a dime for the Microsoft software either.

      The fact that the integrity of the message author is so poor, makes the validity of the message irrelevant. It may or may not be true, but you will have to double-check since the person obviously has motivation to deceive you. Then, it is worthless information.

      --

      Stop the brainwash

  75. Shouldn't be hard to do by Anonymous Coward · · Score: 0

    "They're going to blockade her ports . . ."

    There's only 3, right?

  76. Another important lesson learned. by JQuick · · Score: 2, Insightful
    A quote from Balmer ends the article. It highlights a serious problem in both Microsoft and the American business community.

    "In a perception sense this hasn't been a very good four to five months, I'll be blunt. On the other hand we now understand another important lesson in terms of what it means to be a trustworthy partner."

    This disgusts me. First, what he seems to find bad is the perception of the public, not the reality of his company's malfeasance. He then claims to understand a really important lesson about being trustworthy. Apparently that lesson is that a trustworthy partner does not lie. Some would tend to a harsher interpretation - that the lesson was don't get caught lying. Whether true or not, I find the most generous interpretation to be sufficiently damning.

    Pretty lame Mr. Balmer, pretty lame.

  77. Re:Sanctions? Irregularities? by MattXonn · · Score: 2, Funny
    Ok so what is MS going to do? Start a software embargo against one person?

    Oh well, she will have to switch again.

  78. On /. by lovebyte · · Score: 1

    I propose to the editors of /. to pay this poor unemployed woman to switch to Debian and then write a story about it on /. After all, she'll probably get the sack because of the article on /.

    --

    I'll do it for cheesy poofs.

    1. Re:On /. by RedWolves2 · · Score: 2

      Serves her right for being a Mac or a PC user to begin with. She should of switched to Black penguin.

      Once you've had black you never go back!

  79. Mallinson most likely NOT in trouble by Lovejoy · · Score: 4, Interesting

    The article doesn't say that Ballmer is going to punish Mallinson. It says they may punish the marketing person who came up with this idea. That means, most likely, whoever tasked Mallinson's firm with this job. So many have written "It was MS's idea, and it's MS's fault, not Mallinson's" Of course, but MS isn't the borg, despite popular belief. They don't come up wiht ideas collectively and foist them on unsuspecting freelancers.

    Most likely, an individual in their Windows marketing group came up with that idea and outsourced it, simple as that. If anyone gets in trouble, it will be that person, or the head of that group. However, I doubt that anyone in that group will really be punished.

    The other possibility is that Mallinson's firm came up with the idea. In that case, the firm is probably no longer affiliated with MS. NOW, what's really unlikely is that Mallinson came up with the idea, pitched it to her firm, got approval, pitched it to Microsoft, got approval, then wrote it herself.

    Most likely a team was involved. They made a mistake. They got caught. It's over. I doubt anyone will get fired. If they do, that sucks because I think the collective hubris at MS is more to blame than any one person.

    Valerie - are you reading /.? Care to share?

  80. Bloom County redux by dpilot · · Score: 2

    You're a naughty, naughty, naughty, naughty, naughty, very clever, naughty, naughty girl. Now hold out your wrist while I find the wet noodle.

    --
    The living have better things to do than to continue hating the dead.
    1. Re:Bloom County redux by Anonymous Coward · · Score: 0

      That's exactly the kind of girl I'm looking for!

  81. Open letter to Slashdot develpoment by AshleyB · · Score: 2, Insightful

    To: slashdot development crew
    From: more readers than you realize
    Re: expanded comment threshold settings

    I sincerely propose that Slashdot implement a threshold setting so that readers could view comments in a more dynamic way. The proposal: let the reader chose the minimum and MAXIMUM settings for comments that they wish to see. For example, view all comments from +1 to +3.

    The benefit I see in this is that while still eliminating the 'first posts' and goatse.cx posts that hover around 0 and -1, this will also spare readers the homogenous groupthink ('Microsoft sucks!') that is seen at the +5 posts.

    Please take this post will all sincerity.

    Thank you.

    1. Re:Open letter to Slashdot develpoment by mbourgon · · Score: 3, Funny

      Yeah! Someone mod this up so I won't have to read it once it's implemented.

      --
      "Sometimes a woman is a kind of religion, she can save your soul & set you free from all your sins" - Bad Examples
  82. Coming in 2003.... by LittleGuy · · Score: 2

    From the producers of Secretary, and starring Maggie Gyllenhaal
    as Valerie G. Mallinson...

    The Switcher!

    Tagline: Hurt me, beat me, make me upload bad press releases...

    --
    Mod Karma -1: I sed bad wurds. If I cep my mouf shut, I wud be at riyses.
  83. Hello y'all by Glanz · · Score: 3, Funny

    Hi there! My name is Stannus J. Wolfieschlegelsteinnerbergerdorfmann and I switched from Linux and Mac to Windows because I am a blithering idiot that barely knows how to turn my computer on. And I like the Tellytubby start-up screen, which brings back good memories of my stay at a rehabilitation program for the cowardly. I simply LuuuuV Microsoft products because I have learned to love the torturer, humbly accepting all abuse. With each surprise announcement of a new security breach concerning M$ or whenever Monopolosoft is caught in another lie, I simply turn all three of my other cheeks. I love Bill Gates because is hurts sooooo good!

    --
    Rien n'est plus beau que le creux du 0.
  84. Why couldn't she sue? by Anonymous Coward · · Score: 0

    If Microsoft told her to carry out this 'anti-switch' campaign (she *must* have memos), and then fire her for doing her job, why couldn't she sue 'em?

  85. Interesting parallels by Mephie · · Score: 2, Interesting
    Does this remind anyone else of that big snafu with Sony some months back where they finally admitted to having fabricated movie critic David Manning in order to get good reviews of certain movies? If you don't remember, google for "fake movie reviewer."

    While I don't necessarily think that two instances are indicative of a some downward spirialing pattern, one has to wonder how much may be out there we haven't found out about yet.

    Additionally, "David Manning" raved about such winners as "Animal" "A Knight's Tale" and "Hollow Man." And now MS's fakie is raving about Windows XP...

    I guess if the product you're promoting is bad enough... And hey, they're in good company, taking marketing leads from the movie studios, right?

    ~Mephie
    "I am the spirit that denies forever..."

  86. tin foil hat by sammy+baby · · Score: 5, Informative
    Why on earth would some random low-level ad person lie to help Microsoft? Is she an evil, conniving, "not entirely straightforward" person? Answer: no, of course not. She did it because Microsoft told her to do it, and paid her.

    Right, because everyone knows that people in advertising are the soul of discretion and honesty. Wait, what the fuck?

    Microsoft doesn't pay random low-level people to lie. They hire whole ad agencies to do campaigns for them. So, maybe it was someone from Microsoft who came up with the idea for a "reverse switched" campaign (nevermind the absurdity of the concept - how many Mac users convert to die-hard Windows freaks?). What probably happened was that MS said, "great, get some testimonials and make it happen!" and the poor shmuck stuck with the job sat there for a little while until she realized that there weren't any such testimonials to be had. So she made one up.

    Microsoft has done plenty of ad campaigns in the past, but their deceptions have all been about matters of substance - stuff like "the GPL will take over your software." Lying about something like this isn't just dumb - it may actually be too far beneath their notice to be worth pinning on them.

    1. Re:tin foil hat by Jobe_br · · Score: 5, Insightful

      Just an FYI. Ad agencies and PR firms may have the appearance of being dishonest and what not, as you allege, but in the end, everything the ad agency or PR firm does is approved by SOMEONE on the client's side. Someone at Microsoft saw this, read it, and agreed to it - probably went through a couple of rounds of revisions to get the wording right and to choose which images to show in the article. Ad agencies don't just go off on their own and do whatever they think ought to be done. Thinking that is ludicrous.

      Not only is the PR consultant who wrote the piece not at fault because it was approved by someone at Microsoft, but the initial concepts of the idea and each draft of the article was routed through various levels of higher-up directors, in an ad agency, you'd have a designer, an art director, a creative director and an account executive before the client even sees anything. I'm not sure how its structured in a PR firm, but its likely similar. For Microsoft to target one person for such an elaborate article is ridiculous.

      Cheers.

    2. Re:tin foil hat by namespan · · Score: 4, Informative

      there weren't any such testimonials to be had

      Just an observation, but there simply must be such testimonials to be had. I know people who've gone Mac to PC/WinXP. Just two days ago, an old roomate who knew that I consistently buy Macintosh Hardware for my personal use (despite 15+ years experience with PCs and various *NIXs), called to gloat over the fact that his mother was going to replace her aging PowerMac 7200 with a PC and that clock speeds on Apple Machines were clearly inferior. I know a number of people who've made the same choice. They're out there.

      Don't get me wrong. I don't think it's the wisest choice, and it's not one I'd ever make, but it's one that a number of people are deciding on, and it doesn't bother me much -- I think they'll suffer a bit more frustration and miss out on some better thought ought technology. But it happens.

      I think Microsoft's problem with getting credible testimonies is a lot like the Bush administration's problem with a rationale for a war on Iraq. There are lots of very good rationales for a war on Iraq, but the administrations motives and goals are mixed and not directly related to some of the best reasons. Lacking the right moral base, they have trouble making a convincing case even where there's one to be had. If the company would stop trying to keep its stranglehold on power and go with a craftsman's focus on delivering the best products -- and if they could see themselves that way -- it'd be easier for them to just go about things honestly.

      --
      Libertarianism is rich wolves and poor sheep playing gambler's ruin for dinner.
    3. Re:tin foil hat by Anonymous Coward · · Score: 0

      Agreed. This really isn't MS's fault. They hire a lot of 3rd parties (I should know I did a project for MS). We created a web site for them and that's exactly what this company did.

      The problem is, this company didn't do the job right. MS should have seen a 'red flag' with an anonymous user and if they did ask who it was, chances are a)they were told who it was or b)weren't told but led to believe it was an 'outsider'.

      If she was producing the project and used herself as the 'switcher' (either honestly or by lying) then she should be repremanded. MS could sue the company they used for the ad or just drop them and don't use em anymore...

      They should also care more about their outsourced material. When we did our project, there seemed to be a lot of confusion and slow progress due to the amount of people who had to approve everything. Since everything took so long, they usually just approved it without much thought or concern...

      oh well :)

    4. Re:tin foil hat by Caradoc · · Score: 2

      Hell's bells... back in the late 1990's, (1998ish?) even MOTOROLA, the manufacturer of the chips that Apple uses, decided to phase out all of their aging Macintoshes and replace them with Wintel machines running NT.

      Of course, I think this had less to do with the NT boxes being easier to use or cheaper to support than the fact that Apple yanked Motorola's clone license...

      --
      Specialization is for insects. - R.A.H.
    5. Re:tin foil hat by Anonymous Coward · · Score: 0

      The rumor is that it didn't get reviewed by the reviewers, this is why thier pissed.

    6. Re:tin foil hat by raga · · Score: 1

      "...called to gloat over the fact that his mother was going to replace her aging PowerMac 7200 with a PC and that clock speeds on Apple Machines were clearly inferior. I know a number of people who've made the same choice...."

      In their switch ad, MS wants to portray that XP is better than OS X, not 'that there are cheaper, faster boxes.

      Cheers- raga

  87. Still Spinning by dcollins · · Score: 5, Interesting
    ...a public relations consultant who tried to pass herself off as someone who had switched from the Apple Mac to Windows XP...


    As a former political activist (who's seen at least one scandal occur close-up), it was immediately obvious to me from the original story that this, too, is a total crock. There's no way that this PR consultant was at any point intending to use herself as an example. Here's what had to be the case:

    (1) PR consultant is directed to write a series of fictional "counter-switch" case studies.
    (2) PR consultant's name gets recovered from the MS documents sloppily put on the web,
    (3) The name is tracked down to the PR firm itself, and questions are asked as to the possible fictition of counter-switch examples,
    (4) So the PR consultant in question is directed to take the hit for the company, and claim that the example is not fictional, it's her. Hogwash.

    I'd challenge MS and/or the PR firm to prove that this writer/consultant in any way resembles the figure in the case study. I bet she doesn't look anything like that stock photo, nor would any of her personal information match up with the story, if forced out of them.

    The case study is just total fiction and this chick wrote it, is all. Now she's jumped on the sword to mask that fact. I've seen practically the same thing happen at a place I worked before.

    --
    We know where leadership by an anti-intellectual "strongman" who scapegoats minorities and likes boisterous rallies goes
  88. Press release based on a vauge email? by AtariDatacenter · · Score: 2

    "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said.

    So this is why you did a press release on Trustworthy Computing? Because of some vauge email you received? You really don't know anything more about this issue? Come on, Ballmer, you really can't expect us to eat what you are selling.

    You know the details and just don't have a "casual knowledge" of it. Liar.

  89. Those damn PR people by LoRider · · Score: 5, Interesting

    This person is a patsy. Microsoft breeds this sort of shit with the culture it promotes internally. I know this because my wife worked there for 3 years. They don't care if someone does this sort of thing, they only care that they got caught.

    It's the same way the approach secure software. They don't care if it's actually secure, they only care that no one finds the security problems. That's why they get pissed when people find holes in their software. "Well it wouldn't be a problem if someone didn't find out about it, now would it?"

    That, and many other reasons, is why they will never open the source on their software. They know there code will not stand up to scrutiny and it wasn't designed to do so either. They make things to make money - period. Now I know some of you idiots out there are going to say, "Of course, Microsoft is a business that's why all businesses make software." My rebuttal is yes software companies make software to make money. However, there is this little thing called professionalism. It's where you do things for your profession because it's the right thing to do. Like when lawyers take cases pro bono or doctors help someone on the street who just got hit by a car. Software should be looked at the same way. You make software secure and reliable because it's your profession and your company should encourage you to do so. Microsoft does not encourage it's programmers to write quality code - it's not part of their culture. I am off topic now so I shall bid you farewell.

    Sorry for going off, but the 3 years my wife worked at MS were some really difficult times and we love it now that she's free. It really is a horrible place to work, it's really fucked up.

    --
    LoRider
    1. Re:Those damn PR people by Lumpy · · Score: 2

      It's where you do things for your profession because it's the right thing to do. Like when lawyers take cases pro bono or doctors help someone on the street who just got hit by a car.

      but Microsoft gave us Internet Explorer...

      OW.... OW OW OW OW OW!

      why do you guys keep throwing rocks at me!

      --
      Do not look at laser with remaining good eye.
    2. Re:Those damn PR people by Zwack · · Score: 1

      And where did LoRider say that his wife was fired. Perhaps she worked there for a couple of years with things getting worse and worse and then she left.

      I've worked for over a year in a job that looking back on it I'm surprised I stayed as long as I did. At the time it was just getting worse slowly... I'm glad that I left that job.

      I realise that you're just a Troll, and possibly even a Microsoft Employee at that, but why do you feel the need to attack someone like that.

      Everything that I've heard about Microsoft and Intel makes me glad that I don't work for either of them. I'm not saying that I couldn't, or that I wouldn't enjoy it, just that I have heard enough things about both of them that I wouldn't want to work for either of them. That's my opinion... I like the company that I work for now, I like the atmosphere here, I like the attitude of people.

      So, lay off the personal attacks please.

      Z.

      --
      -- Under/Overrated is meta-moderation, and therefore is Redundant.
    3. Re:Those damn PR people by Anonymous Coward · · Score: 0

      Is this the Microsoft code of behavior, to attack someone knowing almost nothing about the case?

    4. Re:Those damn PR people by Anonymous Coward · · Score: 0

      Given your argument, please explain how Windows XP is clearly the best operating system ever. I don't see how your argument can hold water in light of that obvious fact.

  90. MS Code of Behaviour by Bob9113 · · Score: 5, Funny

    [Steve Ballmer] added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    Manager: Have you added any gaping holes in security?
    Peon: No.
    Manager: Have you lied to our customers?
    Peon: No.
    Manager: Have you disobeyed any Federal court orders?
    Peon: No.
    Manager: You're fired.

  91. Extra Extra by kemikalzen · · Score: 1

    The person who actually switched from Mac to XP has been identified. Even Microsoft with it's fluffy advertising campaigns realize that this is just too unlikely, maybe even a blatant lie, and demands that the person in question be reprimanded for cheating and lying and promoting bad businesspractices.

    You reap what you sow.

  92. Newsweek/MS propaganda by artfulbodger · · Score: 1

    This is slightly offtopic but take a look at this article in Newsweek (also MSNBC and therefore also MS).

    The last sentence is what gets to me: "But for now, she's finished with what she calls the best part of the job--watching real people as they integrate new software into their daily lives." This made me laugh out loud when I read it. If Microsoft wants to be seen as trustworthy they shouldn't use their media outlets to spread this kind of treacle.
  93. Apple should jump all over this! by breon.halling · · Score: 5, Funny

    I can picture the ad now:

    I used to use a Mac until Microsoft paid me to switch over to XP and write an article about how great it is. But then they changed their minds and threatened "sanctions" against me.
    So fuck 'em. Now I'm back to my Mac. My name is Valerie G. Mallinson and I'm currently unemployed.

    It would be pure genius!

    --
    "Yeah, well, Dracula called and he's coming over tonight for you and I said okay."
    1. Re:Apple should jump all over this! by mbbac · · Score: 1

      No. I don't think Apple needs to be associated with someone with the same lack of scrupples as Microsoft.

      --

      mbbac

  94. Steve is not impressed by Anonymous Coward · · Score: 1, Interesting

    I attended an MS staff meeting with Steve today. This was in front of staff, not customers or journalists.

    He was really upset about this incident and was personally handling it. He knows the way people perceive Microsoft and genuinely wants to change the company.

    It's a company of 60,000 people, someone will always screw up. But he is trying hard to create a culture of honesty & integrity within the company.

  95. Perhaps a recommendation by SgtChaireBourne · · Score: 2, Funny
    Ok I'll take my medication now.
    May we recommend any particular medication?
    --
    Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
  96. Oh, so thats what they mean by "switch" ... by SpaceTaxi · · Score: 1

    From his colorful languange, I guess Balmer is into sadism. Probably has a few leather bras and Zeplin hats in his closet.

  97. Best quote of the article by dcgaber · · Score: 3, Informative

    Although not referring specifically to the Mallinson case, he added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    sounds to me like she should be promoted under this standard! Is the MS code of behavior NOT to misinform, spread FUD, and do it all costs...business ethics and truth be damned? Or is it a new policy that will see Ballmer and Gates weeded out as well?

  98. okay, let me get this straight by stinky+wizzleteats · · Score: 2

    The ad was in violation of (I pause to compose myself) Microsoft's code of behavior (is there any way I can see that code?), but making a scapegoat of some poor PR rep who was doing her best to put lipstick on the MS pig (tm) is not?

    If I shut down IE before running Excel because I don't want my computer to crash during a presentation, will I be castigated as well?

    1. Re:okay, let me get this straight by Chris+Johnson · · Score: 2

      Yes, but since the Castigate Wizard requires IE to be open to function, it will launch IE during your presentation, and your machine will crash before you can be castigated. So you should be safe :)

    2. Re:okay, let me get this straight by stinky+wizzleteats · · Score: 1

      ROTFL mod parent up!

  99. Reader's Digest writer? by Anonymous Coward · · Score: 0

    She sounds like Anne-Marie Lambert from Reader's Digest that writes the "Views on Value" advertising column. (Stop laughing - Wired is still my bathroom read-of-choice)

  100. The Editers are at it again by Anonymous Coward · · Score: 0

    Lots of amusing little quites...

    How's that for professionalism? What the hell is a "quite?" --let alone lots of them.

  101. Microsoft wraps up two days of debate by spoonyfork · · Score: 5, Funny

    Microsoft Damage Control wraps up two days of debate on Wes Rataushk and Assoc Associates

    Microsoft Damage Control in session 17 October - Microsoft Damage Control today wrapped up two days of open debate on PR firm Wes Rataushk and Assoc Associates, with over 40 departments - including all 15 board members - participating in the discussions, which began yesterday and included widespread calls for Valerie G. Mallinson's compliance as well as numerous pleas to avoid a violent confrontation.

    Addressing Microsoft today on behalf of the Trustworthy Computing, Mokhtar Lamani hailed Wes Rataushk and Associates's decision to re-admit Microsoft ad inspectors, calling this a "first step" towards a settlement of the issue leading to a lifting of the sanctions.

    He recalled that numerous speakers had stressed during Microsoft's meeting that there should be no double standards in term of non-compliance with Microsoft resolutions. "The history of Microsoft testifies to the fact that some of its PR firms have shown defiance of its resolutions - MSNBC is a clear example," he said. "However, Microsoft, including the Microsoft Damage Control did not resort to the use of force against these firms." Citing academic research, he said that firms other than Wes Rataushk and Associates were currently violating more than 90 Microsoft Damage Control resolutions, including 31 dealing with MSNBC.

    --
    Speak truth to power.
    1. Re:Microsoft wraps up two days of debate by sharkey · · Score: 2

      Addressing Microsoft today on behalf of the Trustworthy Computing, Mokhtar Lamani hailed Wes Rataushk and Associates's decision to re-admit Microsoft ad inspectors, calling this a "first step" towards a settlement of the issue leading to a lifting of the sanctions.

      Lamani further noted that admission of said inspectors was permitted only as long as they made no attempts to look at any ads.

      --

      --
      "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  102. In other news... by darkov · · Score: 2

    The Age reports that another employee is being castigated for giving Valerie Mallinson crack in order to get her to write the article in the first place.

  103. Scapegoat by ddtstudio · · Score: 3, Insightful

    you know the origin of that word? tribes used to take a goat, assign to it all the sin and blame of all the tribe's members and then tie it to a stake and kill it.

    the relevance? obviously this ad stunt was done with approval, at least tacit, by microsoft. now, of course, they can claim to be purging "anyone who doesn't meet microsoft's high moral standards." plausible deniability.

    grr

  104. Casti.....casti.....castr..... by johnot · · Score: 2, Funny

    And a good thing for the offender this came out now...

    At that rate, according to my Webster's, two weeks later and he would have been out of the Casti... and into the Castr...

  105. Oh, pleeeease... by mgessner · · Score: 2, Insightful

    TELL me they didn't orchestrate that themselves...

    "We need something to fight that stupid Apple campaign. Hey! Let's turn the tables on them! Call that PR firm and tell them to make a 'I switched from Apple to XP because...' campaign!"

    They're just making a scapegoat to hide the fact that their ad was so STUPID they wanted to blame somebody ELSE for it! That ad was LOADED with crappy Microsoft phrasing.

    --
    "Sometimes the truth is stupid." - Lawrence, creator of Prime Intellect
  106. how is the article misleading if the photo isn't? by sirshannon · · Score: 1

    ever single word in the article may have been true. Did anyone ever say otherwise? If an absolutely factual article is "false", how is an absolutely false (except for the sex of the subject) photo not a problem?

  107. Predictability: by FroMan · · Score: 1

    Predictability was another aspect of being trustworthy, he said, ...


    I predict MS screws up and lies and produces good enough software from now on, remaining completely un trustworthy. Do I win a prize?

    --
    Norris/Palin 2012
    Fact: We deserve leaders who can kick your ass and field dress your carcass.
  108. Apple's "switch" ads are suspect... by sheldon · · Score: 4, Informative

    USNews & World Report reported this past summer that the Apple switch ads are questionable. They tried to interview the actual people in the ads, but apparently they are all under NDA.

    They were allowed to interview two of them, but only with an Apple representative present. Sounds like they were trying to interview someone living in Iraq?

    Furthermore, all of the Apple switchers were paid for their involvement. Who wouldn't switch if they were given a free Powerbook + expenses? Then it also turns out that many of the "switchers" have employment connections with Apple, or work for magazines which receive large amounts of Apple advertising, etc.

    It's just kind of interesting. Microsoft's advertising tactics have never been as unethical as what Apple has been doing with the switch campaign, and yet who bears the brunt of the attacks here?

    1. Re:Apple's "switch" ads are suspect... by spoonyfork · · Score: 2, Funny

      It's just kind of interesting. Microsoft's advertising tactics have never been as unethical as what Apple has been doing with the switch campaign, and yet who bears the brunt of the attacks here?

      Ellen Feiss isn't a clip art stock image.

      --
      Speak truth to power.
    2. Re:Apple's "switch" ads are suspect... by AtariDatacenter · · Score: 4, Funny

      So, this is the justification that Microsoft is going to use to show that they are the ones to deliver 'trustworthy computing'?

      "We lied! But we're trustworthy because look over here! They lied, too!"

    3. Re:Apple's "switch" ads are suspect... by BgJonson79 · · Score: 1

      Well, I'd be willing to bet the cop guy pulled over Jobs but miraculously "gave him a warning." :-)

      --

      There are four boxes used in defense of liberty: soap, ballot, jury, ammo. Use in that order.

    4. Re:Apple's "switch" ads are suspect... by Gropo · · Score: 2, Insightful
      I agree to a point - the mysteries surrounding the "Switchers" are intriguing enough to warrant skepticism...

      One thing that differentiates this Microsoft snafu from Apple's initiative is that the Switchers are actually who they say they are...

      I'll lean back on old steadfast Ockham's Razor and speculate that it's far more likely that NDA's were signed by the switchers to prevent a potential PR nightmare rather than to encapsulate coniving secrets about the honesty of the statements as depicted in the ads. For instance:
      SwitcherX speaks to ReporterX quite candidly about how "I switched back to Windows since that Ad was made due to Minute Quibble/Job Requirement/Sheer Ignorance " and before you know it, a huge headline reads: APPLE IS ROTTEN TO THE CORE ACCORDING TO 'SWITCHER'
      I'm not trying to play the part of Apple Apologist here, I'm just always under the assumption that automatically bridging the gap between a couple pieces of evidence and reality with a conspiracy theory is almost never the most logical move...
      --
      I hate Grammar Nazi's
    5. Re:Apple's "switch" ads are suspect... by Redwing · · Score: 5, Interesting
      Thanks for the great link. I'm just going to jump in to clarify some points you made...


      They were allowed to interview two of them, but only with an Apple representative present.

      According to the article, US News talked to three switchers, one without any Apple representative.


      Furthermore, all of the Apple switchers were paid for their involvement. Who wouldn't switch if they were given a free Powerbook + expenses?

      US News says one of the switchers says he was paid.

      ...or work for magazines which receive large amounts of Apple advertising, etc.

      The magazine is the New Yorker. The amount of advertising is never mentioned. What USNews and this poster also fail to examine is whether the New Yorker prints ads for Apple competitors. Although I don't know, I can probably assume this safely.


      It's just kind of interesting. Microsoft's advertising tactics have never been as unethical as what Apple has been doing with the switch campaign, and yet who bears the brunt of the attacks here?

      I think the main difference here is that there is evidence that the Windows switcher works for Microsoft indirectly. I think anyone who appears in commercials should get paid for their time and effort, but the Mallinson woman was on the payroll for another reason entirely.

      --
      Raisinettes are my raison d'etre
    6. Re:Apple's "switch" ads are suspect... by CSG_SurferDude · · Score: 5, Informative

      I realy didn't want to do a rebuttal, but....

      Ellen Feiss-- Apple's Ad Yearbook Photos

      Tony Hawk-- Apple Ad Tony's Web Site

      Dave Haxton-- Apple His Resume

      Theresa McPherson-- No Online Presence...

      Mark Gibson-- Apple His Customer's owner's comment on him.

      I don't have time to do a full rebuttal (I AM at work, after all), but my random sample indicates these are real folks.

      So, I would assume that most of the adults are taking advantage of their 15 minutes of fame. It's not worth Apple's time to fake these ads, since so many folks would do it for free.

    7. Re:Apple's "switch" ads are suspect... by Warlock7 · · Score: 1

      Ignorance flows of you like the robes of some old somebody or other... Come on, there was no name attached to the MS "ad". The author was divulged due to a mistake by the author leaving their name in the Word data. This is nothing like the Apple switch ads. The article you mentioned never went anywhere in the last two months because the writer found nothing and didn't responsibly follow up with a retraction to the suggestion of wrongdoing that he invented. This is the fault of a bad "journalist" looking for a story to make himself with. Too bad for them, it failed miserabley. Just like your lame little attempt here to dig it back up again after all this time.

    8. Re:Apple's "switch" ads are suspect... by Sigh+Phi · · Score: 1

      Liza Richardson-- Apple, Bio at KCRW and The Drop, her radio show.

      Her TV ad is no longer up on Apple's site, but hers was among the first wave of Switchers ads.

      Somebody ought to make a site that at least establishes that each and every one of the Switchers are real just to have a pointer for the occasional clueless nitwit.

      Apple's Switchers are at least as credible as Jesus, who doesn't have a weblog, or resume, or even a photo anywhere on the web.

    9. Re:Apple's "switch" ads are suspect... by jackb_guppy · · Score: 2

      To be in a National TV AD you have to be in the actors geld. Dave Thomas of Wendys complained about this. He gave his pay to charities.

      So end the all of the people appearing in Apple's AD were paid. Most likely a stand pay for 30 second spot, plus expenses.

      But does that make them less appealing. If they converted prior to Apple requesting them to do the spot, then fine. If the converted after Apple requested, then we have same issue as MS just did.

    10. Re:Apple's "switch" ads are suspect... by Alari · · Score: 0

      With the mountains of evidence that you provide, how can we not be convinced? :>

      Alari
      - If the first person who moderates your posts mods them down instead of up, noone will ever see anything you write ever again.

      --
      I use Windows... like a two dollar wh.. why don't I just go ahead and not finish that sentence.
    11. Re:Apple's "switch" ads are suspect... by Anonymous Coward · · Score: 0

      sheldon you are a long time paid ms troll

    12. Re:Apple's "switch" ads are suspect... by sheldon · · Score: 2

      Hmm, I don't think you read the USNews report.

      The question in neither Microsoft or Apple's case was whether or not the people were real. The question was whether the stories were real.

      Considering how stupid the people in the Apple commercials sound, one can only assume they are reading from a script.

    13. Re:Apple's "switch" ads are suspect... by sheldon · · Score: 2

      I don't feel that's a valid reason for them to sign an NDA.

      Besides, the fact that there is an NDA means they received something in compensation, which again points to the fact that they were paid handsomly to switch. Sorry, I'm not a Microsoft apologists, but the Apple commercials stink to high heaven.

      I realize that their intended audience was Mac zealots, but that seems silly if they actually want to convince people to buy their product.

    14. Re:Apple's "switch" ads are suspect... by Gropo · · Score: 1
      ...which again points to the fact that they were paid handsomly to switch.
      There is no evidence backing up that statement, only wild speculation. I've heard that the people featured in the ads recieved modest compensation, not gobbs of m00lah like you're suggesting...
      ...but the Apple commercials stink to high heaven.
      Why do you think they "stink to high heaven"? Are the presented statements suspect in any way? Is it implausible that someone might find a MacOS system less obtrusive/error prone than their previous Wintel system? Sure, any marketing campaign warrants healthy skepticism in assesment, but I frankly don't see a clear-cut 'path to presumability' between an NDA and "Blatant Deception" on Apple's behalf. There are just too many other plausible scenarios and motivations to explain these contracts that the 'Switchers' entered in to...
      I realize that their intended audience was Mac zealots, but that seems silly if they actually want to convince people to buy their product.
      I'm confused here, did you mess up on the grammar in that last paragraph? Should it read:
      I would understand these actions if their intended audience was Mac zealots, but that seems silly if they actually want to convince people to buy their product.
      ...or are you really so obtuse that you think Apple is targeting Macintosh users with these ads?
      --
      I hate Grammar Nazi's
  109. Anybody who's ever watched Bewitched. . . by kfg · · Score: 2

    knows how this works. The writer is the absolute lowest man on the totem pole. It's the writer's job to come up with *ideas,* most of which are going to be rejected by the writer's *boss.*

    That's the writer's boss's job. To say either, " That's the biggest dumbass thing I've ever seen," or, " Looks good, let's see where it goes."

    Right at that point in time the writer is * off the hook.* Period.

    And of course at this point the client is brought in and ultimately the client says yea or nay.

    Are people really going to believe that some hack writer at a PR firm came up with the campaign, wrote the copy, found the stock picture, wrote the HTML forging an official MS web page, hacked the server and put the page up?

    Not only did MS know about what was going on, it wouldn't even have been *possible* without their direct cooperation in the first place.

    Hell, the whole reason this thing has come out publicly like it has is because on one read of the copy *everyone,* including my bloody *cat,* knew it was a professionally written bit of PR dogerel. Not very good dogerel at that. Next they'll be saying they're shocked and stunned that an actual 12 year old didn't write that bit that read like undergraduate marketing homework.

    I only hope MS has the good sense to 'castigate' the PR firm, not the poor dumb slob of a writer. Like Nissan did with the disasterous " Built for the Human Race Campaign," publicly dismissing the firm, all the while publicly ignoring the fact that someone, VERY high up at Nissan, somewhere along the line looked at the idea and said, " I like it. Go!"

    KFG

  110. Picture anyone by boskone · · Score: 1

    I've done a bit of searching. Has anyone found a copy of this ad with her picture in it?

    I'm quite curious to see it now.

    I hope 1984 isn't working to make this an unevent...

  111. UNIX Switch Campaign? by AtariDatacenter · · Score: 3, Funny

    Is anyone else reminded on the UNIX switch campaign that Microsoft was a partner in... that was hosted on UNIX servers? ;)

  112. Re:WRONG!!!! She didn't PURCHASE 'office' or 'xp'! by Anonymous Coward · · Score: 0

    Re:WRONG!!!! She didn't PURCHASE 'office' or 'xp'!

    claiming you switched and paid HUNDREDS of dollars for things you ddid not buy is lying!

    claiming you want to try a PocketPC when you are already an expert on one is LYING

    claiming a windows machine is better than a mac after using both is lying, unless you have some real facts on your side

    she is a liar through and through... and I , unlike you, HATE liars and despise people that lie.

  113. From the article by Pig+Hogger · · Score: 2
    Although not referring specifically to the Mallinson case, he added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.
    So, to keep your job at the Borg, you have to lie, cheat, bully and steal technology...
  114. good point by sirshannon · · Score: 1

    must be flamebait, then? strange. all the things that look like flamebait to me in this thread are given +4 "insightful".

    1. Re:good point by Anonymous Coward · · Score: 0

      > must be flamebait, then? strange. all the things > that look like flamebait to me in this thread are > given +4 "insightful".

      Mod parent up!

  115. Don't mix up castigate and castrate by Anonymous Coward · · Score: 0

    Castigate means to punish.

    Castrate means to turn someone into a Eunuch.

    Eunuch is the singular form of Unix.;-)

    1. Re:Don't mix up castigate and castrate by Anonymous Coward · · Score: 0

      It's a joke, dumbass. A pun. A play on words.

      People without senses of humor are just creepy.

  116. No No No... by Anonymous Coward · · Score: 0

    Read the line again my friend.

    He said Microsoft's code of behaviour. I don't think anyone will be leaving just yet, but I hear the one guy in the company with an original idea was standing outside with a box of stuff this morning.

  117. While this article is funny... by scubacuda · · Score: 2
    ...think of how much fun we would have had with good ol' Steve had he NOT issued this public "head rolling" comment....

  118. Re:WRONG!!!! She didn't PURCHASE 'office' or 'xp'! by 91degrees · · Score: 1

    It's advertising. Presumably you rant like this every time anyone uses actors to advertise any product.

    It's also a piece of fiction. A piece of fiction may be written in the first person.

    She did have some real facts on her side. Most of the article is about how to switch easily.

  119. Self imposed sanctions? by wazzzup · · Score: 4, Informative

    So did Microsoft impose sanctions on themselves when it was found out that during the Microsoft trial letters from a "grassroots campaign" sent to politicians were found to be fake? Was Bill or Steve castigated?

    Puhleeese Steve, do you think anybody believes the crap rolling out of your mouth by the bucketfull?

  120. ads? by shams42 · · Score: 3, Funny

    You mean ads aren't true? Someone get me the mayor!

  121. I don't believe it by Anonymous Coward · · Score: 0

    Remember when Bill Gates was presenting Windows 98, and that poor guy showed how the new (innovated, more stable, blah blah) software was able to configure itself with a true PnP?
    In front of a gazzillion people, Windows 98 showed its nice blue screen of death, and Bill Gates showed its nice red of shame color. Many speculated that the poor guy was being fired, and MS issued a statement saying that in fact he wasn't. Im these cases, in my opinion the best thing you can do is to shut up, and let the people calm down. Whatever you will do you'll embarass yourself more and more.

  122. Advertising works like that by Bobb+Sledd · · Score: 4, Insightful

    I'm really not trolling here, and I'm not advocating MS in any way, but it seems that a lot of otherwise bright people are hung up on this being a Microsoft blunder when this happens everyday in advertising.

    When you see an ad on TV for herpes medication, do you think that person really has herpes? Of course not - you couldn't pay anyone enough to do a commercial like that. They are paid actors, and nothing more. They may even hate the product they are selling.

    The PR lady is nothing different; she was, in effect, a paid actor. So they made a false testimony, so what? Advertisers do that all the time to drum up business. It seems slimy and under-handed, but it's the way it works most of the time.

    --
    "They said I probly shouldn't fly with just one eye," "I am Bender. Please insert girder."
    1. Re:Advertising works like that by Warlock7 · · Score: 3, Informative

      Unless you are providing medical advice from a "Doctor" there is no requirement that you claim that the actor is not who they purport to be. MS did, however, make the claim on the web page that this "ad" was an unsolicited piece of mail. They blatently lied about their source. This isn't a situation where they didn't reveal that this was an employee, they denied it in the ad. This is not a simple case of making claims about their product that are untrue, which in fact riddled this entire ad, this is a situation where they said that the person that they got this from DIDN'T work for them and that had no affiliation to them. Maybe you might think about actually reading the damn thing before you make ignorant comments about it. On top of all of that, you don't appear bothered by misleading advertising, maybe you should...

    2. Re:Advertising works like that by stubear · · Score: 2

      Microsoft didn't do this, a Public Relations firm working for Microsoft did this. Once Microsoft was made aware of the site did they leave it up and make excuses for its existence? No, they removed it immediately and have openly stated that this is not true nor is it an image Microsoft wants to portray to the public. If you're going to hate Microsoft, hate them for things they actually do, not things sites like Slashdot attribute to them.

    3. Re:Advertising works like that by stud9920 · · Score: 2

      It's like those incontinent women selling diapers. Generally they take a still nice looking 50 year old woman, while anybody knows 95 % of their customers are 80-something.

    4. Re:Advertising works like that by stantron77 · · Score: 2, Insightful

      Let's be realistic about this. How many companies hire a PR firm and say "Go ahead, make whatever campaign you want. Don't even worry about approval, I'm sure you will do a good job." This is esp. true with a company that does as much marketing as Microsoft. This was at some point presented to Microsoft and they approved it. It's that simple. No PR firm would blow a contract with a corporation like MS by not checking the campaign with them. It just doesn't make sense.

      --
      "Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws." - Pla
    5. Re:Advertising works like that by Bobb+Sledd · · Score: 1

      So what? It's an ad. Do you believe even half of what you see/hear advertised? I never even figured Apple used real people in their switcher adverts either, just because I'm generally skeptical about advertising anyway. I've been through advertising in my career. It all pretty much looks like a big fat frankfurter - some meat but mostly crap.

      Yes, I get upset when I buy a product I've been mislead about. But I don't think they're making any dishonest or misleading claims about the product itself (you may differ with me on the premise of simple angst toward MS, that's fine), just the way it's advertised - and that definitely does NOT bother me.

      --
      "They said I probly shouldn't fly with just one eye," "I am Bender. Please insert girder."
    6. Re:Advertising works like that by CVaneg · · Score: 1

      When you see an ad on TV for herpes medication, do you think that person really has herpes? Of course not

      Damn it! I knew I should have slept with that girl from the herpes commercial.

  123. Don't mess with Bill by passion · · Score: 4, Funny

    Roger base, this is unit five-delta-niner, approaching target now. over

    Roger niner, engage targeting computer. over

    Base, targeting computer engaged. We are marked and locked in, I can fire when ready. over

    Niner, commence fire at the MCP.

    ....Base! something's gone wrong, the black and green of the targetting computer has been replaced by blue with a mess of letters and digits, and the bird is misbehaving. I'm losing altitude... eject, eject!

    --
    - passion
    1. Re:Don't mess with Bill by boy_afraid · · Score: 0

      REBOOT! REBOOT! REBOOT!

  124. Gotta love Ballmer. by Anonymous Coward · · Score: 0

    I mean, who else talks like this?

    "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said.

    "If that's right, I will certainly castigate the offender."


    Castigate, Castigate, Castigate, Castigate
    Marketers, Marketers, Marketers, Marketers

    Even without a soundtrack or remix, this man is still TEH FUNNEH.

  125. Not a Government but a Banana Republic.... by Newer+Guy · · Score: 2

    With a petty dictator at it's helm...

  126. Re:WRONG!!!! She didn't PURCHASE 'office' or 'xp'! by 91degrees · · Score: 1

    Incidentally, Where did she lie?

    She may have bought it. Regardless, this is not a major lie, since she certainly did legally acquire a PC with XP installed. She never claimed she spent hundreds of dollars on anything.

    Is she an expert on a PocketPC?

    Claiming a is beetter than b is opinion. It does not need facts.

  127. Re:Sanctions? Irregularities? by Anonymous Coward · · Score: 0

    Microsoft could FORCE her to use Linux. That would be the worst punishment of all!!

  128. But she wasn't bad looking... by Newer+Guy · · Score: 1, Troll

    She wasn't that bad looking. I wonder how well she fuc NEVER MIND!!

  129. Whatever by Anonymous Coward · · Score: 0

    Are any Lunix companies organised in a way the has them to turning profits of $2.7bn in three months?

    1. Re:Whatever by Anonymous Coward · · Score: 0

      I could make that much if I ignored ethics and the law too -- it's not too hard to get 2.7 billion dollars in three months if you rob from someone like Bill Gates!

      I feel like robbing a bank right now...

  130. Castigation popularity contest by Merovign · · Score: 1

    Ooo! Ooo! I just thought of this great joke to tell about this story! What? Oh, darn! And I would have been modded up if it hadn't been for those blasted kids!

  131. Stock art for real people? No way by Ethelred+Unraed · · Score: 5, Interesting
    At my first job, with a company of 7 people, we assumed that when the ad agency did our web site they would be taking pictures of us- especially because the founders considered themselves quite good-looking. But the ad agency used stock photos- they said they ALWAYS used stock photos, and seemed surprised that we thought we'd be photographed. They may have used the stock photo because the day they decided to do it, the PR rep had spilled coffee on herself, or for any number of other minor reasons. It's SOP for an ad company.

    I used to work in a couple of marketing/design agencies, and still work self-employed in design and marketing. I'd say it is highly unusual to use stock art to represent real people, especially if the people involved are officers of the company -- after all, corporate partners are most likely going to meet these people eventually, so it would make a strange impression on visitors to see that the people don't look like that at all.

    I really wonder what your old employer's agency was thinking (smoking?). Using stock art for testimonials is already questionable (people these days are cynical and intelligent enough to notice the difference), using stock art to represent employees and officers is downright stupid.

    This is, by the way, why the Apple Switch ads are so effective. The people look believable (especially Ellen Feiss ;-) ) mainly because they aren't rehearsed, look "average" and so on. As a result, they are more likely to be listened to that some celebrity or photo model. Maybe they are faked, but if so, it's a hell of a good fake.

    Cheers,

    Ethelred

    --
    Everyone wants to be Ethelred. Even I want to be Ethelred.
    1. Re:Stock art for real people? No way by Anonymous Coward · · Score: 0
      using stock art to represent employees and officers is downright stupid

      It depends on the context...if you put up a stock photo next to Bob Smith, with the implication that the photo represents Bob, that'd be wrong. If you put up a stock photo of a cube farm, or of some anonymous individual with a piece of equipment, what's the harm? The latter conveys the necessary information (we do process X), without the effort of generating a high quality picture of [specific individual who might be fired in six months] doing process X.

    2. Re:Stock art for real people? No way by Anonymous Coward · · Score: 0

      The main reason anyone ever considered putting "employees" on a webpage was for recruiting reasons.
      Message was that We're Cool -- Come Work For Us. You might even get to date this hottie asian girl with glasses, a short skirt, and a calculator watch.

      Of course it was easier to find good looking models in a stock photo than from among the actual cubical goons.

  132. Spin Monkey Boy Spin! by Warlock7 · · Score: 1

    What the hell language is he speaking?

  133. What is the big deal? by CTD · · Score: 3, Interesting

    When I saw the Apple switch ads I thought they were well done but likely to be fake.
    When I heard that MS picked up the idea I thought it was funny because they were showing how fake it was.
    Now we find out they thought they were fooling us?
    Last time I checked, all advertising is about telling lies to get us to spend money. Am I wrong? Is it actually possible that I can get a healthy and nutritious lunch at McDonalds this afternoon? All for one low price? Crafted by highly trained people who really care about me? That's what their commercials tell me!
    This entire affair seems to be much to do about nothing. Yeah, yeah MS is the Evil Empire so let's laugh at them despite the fact that everyone else does it too.

    --
    Grimwell - old, cranky, mean, obsessive
    1. Re:What is the big deal? by Warlock7 · · Score: 1

      That's what you get from their commercials? That's what they "tell" you? Maybe you should look into getting your hearing checke. I've never heard that before. I've heard bad music, but the lyrics never talked about "healthy" or "nutritious" anything. Where did you see this ad campaign? I'd love to see it. How about not putting your interpretation of the ad before the ad itself...

  134. Not In Our Name by schlach · · Score: 5, Funny

    President Gates has recently indicated that he wishes to fully comply with details of the US inspection settlement. We cannot morally seek regime change without first giving the inspectors time to verify compliance with the terms.

    Give peace a chance? =p

    1. Re:Not In Our Name by darkov · · Score: 4, Funny

      You bleeding heart Liberals! You don't understand that Microsoft sits at the very centre of the axis of evil that threatens our country, our economy and our very way of life. If we don't take decisive action now we may pay the concequences later. The only answer is a pre-emptive strike to rid the earth of this scurge.

    2. Re:Not In Our Name by Anonymous+DWord · · Score: 2

      At first Gates and Ballmer may take refuge in caves. Our military action is also designed to clear the way for sustained, comprehensive and relentless operations to drive them out and bring them to justice. For great justice!

      --
      "If he thinks he can hide and run from the United States and our allies, he's sorely mistaken." Bush on bin Laden
    3. Re:Not In Our Name by TGK · · Score: 4, Funny

      It think it goes without saying that Clipy constitutes a weapon of mass destruction.

      --
      Killfile(TGK)
      No trees were killed in the creation of this post. However, many electrons were inconvenienced.
  135. Never their fault by patrick0brien · · Score: 1

    Anyone ever notice tha anthing that goes slightly wrong anyhere near them, is never their fault? "This PR person we hired, and allowed space on our website, did all of this on her own - and we shall punish!" - so says Mr. Ballmer as he whips out the fabled, Bill-Invented (Yes, they actually did invent something) Microsoft "Black" Notebook with Windows 2000.5 Monopoly Enforcement Edition (Windows MEE) with the exclusive Point-And-Smite interface called "Squish". But I digress. It's interesting how nothing is their fault - an example is could be scan disk after a hard reboot "If Windows was properly shut down..." I can't tell you how many times I've yelled at that accusitory phrase with a variation of: "If you run like a PROPER OS, I wouldn't have to 'salute' you into this dammit!"

    --
    -"I ate what?"
  136. I say... by Anonymous Coward · · Score: 1, Funny

    We dust off, and nuke em from orbit.

    It's the only way to be sure. =)

  137. USNews article speculates and turns up nothing by sjonke · · Score: 1

    That article speculates that the "real" people aren't real. Considering that since that time nothing more (anything) has come up as a result of this initial report, you have to conclude that the only thing worthy of question is the article itself.

    --
    --- What?
  138. M$ code of behaviour? hahahahahahaha!!! by Thu+Anon+Coward · · Score: 1


    Although not referring specifically to the Mallinson case, he added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    damn straight! they let themselves get caught red-handed. c'mon, they have a reputation for underhanded tactics that every M$ empoyee is required to strive for or face StevieB, the dancing monkey, for not being scummy enough and letting yourself get caught.

    --



    I'm good with numbers - .45, 7.62, 9.....
  139. Steve Ballmer will take action... by Anonymous Coward · · Score: 0

    He will personally castrate the person responsible...I guess the person responsible was a man.

  140. +1 Funny by schlach · · Score: 1

    Damn! already replied to this article! LOL

  141. quit throwing your money away on that pinto! by diesel_jackass · · Score: 2

    hehe, I'm selling a car from the same year as that UnixPC. The amazing thing is that it has only crashed once in that period of time (it was the deer's fault, i swear), talk about stable. It still runs great, just like your UnixPC. 110HP ought be enough for anybody.
    ;-)

  142. castigate vs castrate by kalos · · Score: 2, Informative

    Jesus fucking christ, I expected the crowd here to have a grasp of the English language beyond the quagmire of technological acronyms... then again I didn't expect a former coke monkey who couldn't find oil in Texas to become the president either.

    From m-w.com:

    Main Entry: cas-ti-gate
    Date: 1607
    : to subject to severe punishment, reproof, or criticism
    synonym see PUNISH

    One entry found for castrate.
    Main Entry: cas-trate
    Date: 1609
    1 a : to deprive of the testes : GELD
    1 b : to deprive of the ovaries : SPAY
    2 : to render impotent or deprive of vitality especially by psychological means

  143. Oooh, Apple strikes! by 1019 · · Score: 1

    Looks like Apple wants to make sure no one misses this MS goof. They've updated their Hot News page with a nice link to it.

    http://www.apple.com/hotnews/

    --
    shame on us / for all we have done / and all we ever were / just zeroes and ones
  144. Even worse by AdamInParadise · · Score: 2

    I know of one company that did even worse than using stock photo images (which I have no problem with). For their 'Testimonials' (which by the way make the Microsoft "ad" look "Trustworthy") they took PORN pics from some web site, cropped them and just kept the face! They didn't looked good when someone started posting the real pics in their forum.

    --
    Nobox: Only simple products.
  145. Shocking by Anonymous Coward · · Score: 0

    Rick Blaine: How can you close me up? On what grounds?
    Capt. Renault: I'm shocked ... shocked to find that gambling is going on in here.
    Croupier: Your winnings, sir.
    Capt. Renault: Oh, thank you ... very much. Everybody out at once!

  146. Sanctions? by murr · · Score: 3, Funny

    Whatever happened to "Nobody ever got fired for switching to Windows?"

    Come to think of it, isn't having to use Windows punishment enough for the poor lady?

  147. In other "Switch Ad" related news by revery · · Score: 1

    Will Ferrell found to not actually be porn star. Parfait, not tasty at all, say experts.

    Will Ferrell finds himself under serious scrutiny today as the details of his, once praised, "switch ad" came under fire from Microsoft. According to Steve Ballmer, a senior executive for Microsoft, after an exhaustive search of both the internet and several personal collections, he has not been able to discover any porn featuring Mr. Ferrell. Furthermore, accoeding to several leading parfait experts, the parfait eaten during the commercial was, in their own words, "definitely unlikely to be tasty". Microsoft claims that their interest has nothing to do with recent allegations of misrespresentation in a "switch ad" of their own, and they are only interested in, "promoting and projecting truth to the American people at all times. Neither Mr. Ferrell nor Apple were available for comment.

  148. If it looks fakes, smells fake, and acts fake... by Anonymous Coward · · Score: 0

    Well, it is probably fake!

    Feloneous

    MS is just "MORONS" - ORON

  149. But the ad itself... by Steve+Cowan · · Score: 3, Funny
    ...was crap! Never mind how much truth there may have been to it, it was simply not a persuasive advertisement. In fact it was quite the opposite, going into technical step-by-step details of how to import your web bookmarks from the Mac to Windows, comparing the overpriced Office XP to AppleWorks which is bundled free with new Macs - it was just a lame-ass advertisement.

    Ballmer should look at the ad itself and fire this dweeb not because she bent the truth, but because the ad was pure garbage.

    1. Re:But the ad itself... by mexilent · · Score: 1

      has anyone found a cache link that actually works? Every one I've seen on slashdot or in articles pointing to google caches seems to be invalid.

      This is interesting, but reading about the ads without being able to see them is pretty useless! Please post!

      --
      -- Know Nukes!
  150. Calling all switchers, 1000 bucks for your story!! by pbrinich · · Score: 0

    Wow, does this mean that Microsoft will have to find someone who has actually switched from the mac to windows? Good luck..

  151. Where's a healthy sense of humor and perspective? by waltc · · Score: 1

    The hypocrisy here is blinding. Apple runs switch ads so insulting to the intelligence that you wonder what kind of people might actually believe the drivel Apple paid these people to say...and a Microsoft employee decides to get "cute" and run a pun--but nobody has a sense of humor--the pun gets canned, the employee "sanctioned"--and the whole point of the pun is lost. It's horrific--the lack of a sense of humor in some people.

    It's really scary sometimes. Talk about Microsoft "taking over the world" was always pretty funny to me (take it over how, through "Microsoft Bob" or the "Impotent Internet" that's all bark and no bite?) But now I see some people take all of that nonsense seriously...! Good grief, Microsoft doesn't even compete with Apple--and I don't mean just the relative size of the companies. Microsoft is a software company, Apple is a hardware company. Frankly, with as much guff as Microsoft suffers from the "Apple community" through making software to support Apple's OS and hardware, I don't know why Microsoft puts up with it. The sheer aggravation of it all isn't worth the tiny fragment of their sales that go to the Apple community. Worst of all, though, is that no one has a sense of humor anymore.

  152. And to think they said... by YottaMatt · · Score: 5, Funny

    No one was ever fired for choosing Mircosoft. Mwahahahah

  153. Rimshot Please by gspeare · · Score: 5, Funny

    Why, this was one rouge contractor...

    And boy, are their faces red.

  154. MOD UP! by Anonymous Coward · · Score: 0

    informative/insightful!

  155. Dont give them any ideas by nurb432 · · Score: 1

    If Bill wanted too he could do this, buy a small country and make it 'MicrosoftLand'.

    And still have enough left over to protect it.

    Cant enforce things like DMCA, copyright, GPL or Antitrust if they are a different country totally..

    Umm wasnt there a story like that sometime ago? About a company that got so large it beacame a country? Larry Niven perhaps??

    --
    ---- Booth was a patriot ----
    1. Re:Dont give them any ideas by susano_otter · · Score: 2

      I don't think Larry Niven has become a nation yet, but Iain Banks has written Against A Dark Background, a story in which the line between nations and corporations has been completely erased. Countries contract out for government services, and it's not uncommon for a nation's capitol to be halfway across the continent, far outside the borders of the country it governs.

      --

      Any sufficiently well-organized community is indistinguishable from Government.

  156. Will Apple's next switcher ad feature Klez? by tz · · Score: 1

    Or to put it correctly, a user buried and responsible for a major spread of that virus.

    Somehow I don't associate "Trustworthy" with either "Microsoft" or Advertising.

    Of course there was was a comic routine where some corporation was going to add something that would fix things to the box but not the product.

    So look for the "Trustworthy Computing" ad campaign saying you are imagining all the problems with your computer and credit card info being on the internet.

  157. slashdot editors at the Age? by winse · · Score: 1

    I think we are progressing well in terms of executing on the principle but the proof will be in the pudding - I don't anybody to expect it until they see it.

    What?

    Or maybe that's what Ballmer really said who knows?

    --
    this sig is deprecated
  158. she's fired, sooner or later. by twitter · · Score: 2

    Yes, she will be punished for doing what they told her to do. Nothing new here, I don't know anyone who made a living doing what M$ wanted them to do, do you? If nothing else, her improvement plan to actually use XP will so screw her up she will be terminated in six weeks.

    --

    Friends don't help friends install M$ junk.

  159. I personally by ealar+dlanvuli · · Score: 2

    Am disgusted. Unless she was acting contrary to her orders, there is no reason she should have any action taken against her.

    It was a perfectly valid campaign, while funny and horribly made, there was nothing *ethically* wrong with what they did (does anyone get upset over 9/10 dentists... anymore?). I feel MS should come up with some stricter advertising policies if they feel this was in error, to take action against a worker just doing her job is unethical.

    --
    I live in a giant bucket.
  160. wow, that's low. by twitter · · Score: 2
    "weed out" employees who did not live up to Microsoft's code of behaviour.

    I'm told that drugs make people immoral, but I had no idea they could be that bad. Isn't it against federal law to distrubute that kind of stuff? Mr. Ballmer should report to fitness for duty right away.

    --

    Friends don't help friends install M$ junk.

  161. Who do you want to blame today? by Xformer · · Score: 1

    Reminds me of the end of Robocop 2...

    "Well, she did pick the brain."

    --
    All I want is a kind word, a warm bed and unlimited power.
  162. Too damn funny by Anonymous Coward · · Score: 0

    Can we bump the above any HIGHER?????

  163. yeah, you right. by twitter · · Score: 2
    ... claim that the example is not fictional, it's her. Hogwash.

    Yep, there's no way she's using XP. No real writer would tollerate a word processor that auto corrects and auto formats, much less on that does it wrong every time and imposes itself as your email editor too. Ever see a list like this:

    1, item 1

    2, item 2?
    That's the only way to keep Word from making an auto list that forces you to start all over again. It's bad enough using that shit as an engineer. A person who's primary job is writing would never be able get anything done like that. What were they thinking?

    --

    Friends don't help friends install M$ junk.

  164. Ugly 40 year old woman? by dcavanaugh · · Score: 2
    I dont' think she is 40: US Search

    The use of stock photography doesn't prove ugliness, just a desire for anonymity. If someone gave me an XP laptop and told to write an article that made me look like an ordinary customer switching to XP, I would be anonymous too!

    My guess is that she looks average, and would have fit in better with the whole "switch" concept with a real photo. I don't see any of the Apple "switchers" working as letter-turners on "Wheel of Fortune".

    IMHO, this whole "switch" fiasco is an example of Microsoft's "embrace and extend" strategy:
    1. [Embrace] Take something the competition does well (Apple "switch" campaign)
    2. Find something to improve upon (average-looking people)
    3. [Extend] Emulate the competitor, but make an improvement (use good-looking model)
    4. Spin-up the marketing machine (publish on web)
    5. Make excuses when people discover that the embraced/extended thing is nothing new, and is in some ways worse than what the competitor started with
  165. Job openings at MS by E_elven · · Score: 1
    Although not referring specifically to the Mallinson case, he added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.


    Hm, sounds like ms. Mallinson has a job opening at Microsoft as soon as they get rid of all the wussies.

    E
    --
    Marxist evolution is just N generations away!
  166. Correction on usage of "Sanction" by Chris+Pimlott · · Score: 3, Interesting

    The title "Microsoft may sanction the 'Switcher' PR-Rep" is misleading because the word "sanction" is misused. We're used to hearing "sanction" as a noun (as in "The UN-imposed sanctions on Iraq"), but when used as a verb, sanction has almost the completely opposite meaning - to approve of, condon.

    So the title suggests Microsoft is pleased with the whole thing, not that the they going to punish anyone.

  167. Microsoft Lager? by phorm · · Score: 5, Funny

    Every so often for no reason, the beer would turn blue and go flat...

    mmm... blue beer - phorm

    1. Re:Microsoft Lager? by bughunter · · Score: 1
      turn blue and go flat

      Yeah, well then thank God they don't have an airline.

      --
      I can see the fnords!
    2. Re:Microsoft Lager? by coso · · Score: 2, Funny

      I cannot get the image of MS-Beer out of my mind now. Damn You!!!! ;)

  168. Mac = dead company by Anonymous Coward · · Score: 0

    As I said you buy a mac and your company will die. If you look in the pictures of the Rosie offices they are full of macs. In this case the political battle was between the mac heads and the bean counters.

  169. How 'bout a "didn't need to switch" campaign? by Malcreant · · Score: 1

    MS marketing dropped the ball as usual.

    Now is the perfect time to launch an "I didn't need to switch because I got it right the first time" campaign.

    Do they jump on this opportunity? Noooooohhh...

  170. MS to hire! by TrebleJunkie · · Score: 0, Flamebait

    "Although not referring specifically to the Mallinson case, [Steve Ballmer] added it may be necessary to 'weed out' employees who did not live up to Microsoft's code of behaviour."

    (from the article)

    And in Related news, Microsoft is to hire as many retired ex-Nazis as they can find.

    --

    Ed R.Zahurak

    You know, oblivion keeps looking better every day.

  171. Here's an idea by inkswamp · · Score: 2

    Does anyone at Microsoft possibly think it might be a good idea to just walk away from this and stop drawing attention to this embarrassment?

    --
    --Rick "If it isn't broken, take it apart and find out why."
  172. People in commercials must be paid by mveloso · · Score: 2

    Sorry, bzzzt!

    Apparently standard practice in the advertising industry is to pay everyone who appears in a commercial, no matter what the principal says. Those actors in commercials get paid too!

    It's some sort of liability thing, because by being paid they have "consideration", in the legal sense of the word. Basically it means that they took the money, so they can't sue later.

    Nice try, though! Maybe if Apple had actually made someone up out of whole cloth, you might have had a point. But unfortunately, everyone in the "Switch" campaign is real.

  173. Amusing, but I was confused... by Anonymous Coward · · Score: 0

    Some quites,

    ... Microsoft's attempts to turn around its unscrupulous image...

    also

    [H]e added it may be necessary to "weed out" employees who did not live up to Microsoft's code of behaviour.

    So are they trying to improve or not?

  174. Corporations are governments. by Brett+Glass · · Score: 1
    They're immortal and more powerful than ordinary humans. People merely comprise their interchangable parts, which they change at will. They practice diplomacy, make war against other companies, make treaties, and more. And many of them -- especially monopolies that supply commodities that are vital to our survival (e.g. natural gas and electricity in cold climates) -- control resources on which we depend to live.

    The Supreme Court got it wrong. Corporations aren't people; they're governments. What's worse, they are unelected governments. They must therefore be subjected to checks and balances imposed by elected government. Otherwise, there can be no democracy -- only a corporatocracy.

  175. Check out Apple's page by Arcturax · · Score: 2

    http://www.apple.com/hotnews/

    They link to the NY Times article about it and even mention Slashdot there. Apple didn't add any of their own digs, but you could just see the monumental smirk that must have been on Steve Job's face when they posted that to the page.

    --

    --Won't that be grand? Computers and the programs will start thinking and the people will stop. - Dr. Walter Gibbs
  176. Common Math Blunder by Anonymous Coward · · Score: 0

    That's OK, I saw an AT&T Broadband TV ad with a series of "happy users" talking about their great service - I recognized one of them as Daniel Dae Kim, best known in the role of Lieutenant John Matheson on the Babylon 5 spin-off, "Crusade.". I thought Kim was excellent on that show.

  177. In Baseball by Anonymous Coward · · Score: 0

    In Baseball, its called taking one for the team.

  178. Laziness by Anonymous Coward · · Score: 1, Interesting

    I dunno. I gotta think this all comes down to laziness. The switch testimonial was a piece of crap, it used a chunk of the Outlook manual and had a photodisc image and was written by a flack.

    I went to journalism school. The guys/girls who didn't make it into journalism afterward became ad flacks. I think the ads are just pure laziness due to taking a large customer like Microsoft for granted instead of doing a proper campaign. I've seen marketing contracts and good god, they require huge retainers and have no acountability in them.

    The ads were probably spun out in the course of an afternoon.

    PS. I am not pro-Microsoft. I am just pro-realism. I imagine Microsoft people are just as lazy.

  179. The beginning of a beautiful friendship by technomom · · Score: 1

    "I got a piece of mail that was vague that the assertion is some marketing person did something that was not entirely straightforward," Ballmer said.

    In other words, he was "shocked, SHOCKED" to hear that unscrupulous marketing activities were going on at Microsoft.

    JoAnn

  180. A FLAG by flogger · · Score: 2

    Here is a flag.

    or this flag,

    or how about This!
    ;-)

    --
    ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
    "First things first -- but not necessarily in that order"
    -- The Doctor, "Doctor
  181. Apparently, MS "sanctioned" Google, too by user+no.+590291 · · Score: 3, Informative

    since the article is no longer in its cache. Fortunately, there's a mirror at scripting.com for those who haven't already grabbed this for desktop wallpaper.

  182. Clip-art Ballmer by djp928 · · Score: 0

    I we sure Steve Ballmer exists? Maybe he's just another one of Microsoft's clip-art fantasies. Have *you* ever seen him in person?

    -- Dave

  183. Doogie Freaking Howser family honor by Anonymous Coward · · Score: 0

    My middle name is "Doogie Freaking Howser" and I'll thank you not to make fun of it. It's a family name. My great great uncle Doogie Freaking Howser of the Boston Freaking Howsers was a prominant captain of industry, selling beaver hats or snuff whatever it is people did in boston ~ 100 years ago.

  184. Microsoft didn't know?!?!?!? by samdu · · Score: 1

    If there's one thing that Bill Gates & Co. are good at it's marketing. It is inconceivable that the suits at Microsoft were not aware of the particulars of the campaign. At the very least, they saw it before it was approved for public consumption. That they are now taking action that could jeopardize this woman's job is inexcusable.

  185. .net by cdf12345 · · Score: 1

    Have you not heard of .net?

    The end is coming my friend!

    --
    Chicago2600.net more than a lifestyle, its a survival trait.
  186. Home and Pro Beer by cdf12345 · · Score: 2

    There would have to be 2 versions of the beer.
    The home version that would come prepackaged with football games, college schedules and WWE wrestling event tickets.

    And the Pro version that would cost more, but the power users wouldn't mind.

    Just make sure you have c.o.a. stickers on the bottles!

    --
    Chicago2600.net more than a lifestyle, its a survival trait.
  187. I made the Switch by protohiro1 · · Score: 1

    As a digital artist I had been working on macs for years. Over time the tools became available for both platforms. Three years ago, before OS X, macs used to crash all the time. They were also a bit too expensive. So I reluctantly Switched. Windows 2000 is pretty much a piece of trash, but at the time it was the best option. I don't use it because I like it, but because the software I need (maya) runs on it. Just recently I bought a new pc, not because I think XP doesn't suck, but because I couldn't afford what I really wanted, so I settle for a cheap, second best piece of junk I have to reboot daily. Luckily, I have a tiBook as well, to remind me what computers are meant to be like.

    I'm Stephen, and I'm a digital artist.

    --
    Sig removed because it was obnoxious
  188. sanction? by bigdave64 · · Score: 1

    You mean, like, the Eiger Sanction?!?!?

    Will Clint Eastwood be involved?

  189. The so called "Don Funk by jaclu · · Score: 1

    There is such a user in many config samples found on the net in Microsoft related technologies.

    Below is an example where a user "James Cook" jamesc@microsoft.com uses the name Don Funk, (this time Don Funk is in Marketing!)

    James Cook, as far as I remember is dead since 200+ years, so Don Funk is propably just a test name

    Sample text from http://www.tburke.net/info/suptools/topics/repadmi n_examples.htm

    ------
    (0) add CN=Don Funk,OU=Marketing,DC=microsoft,Dc=com
    1> parentGUID: 69fbe37a-abff-4eec-81ce-79017142405f
    1> objectGUID: 7099ec39-ac5c-4462-b2b4-3ae9670eb43a
    4> objectClass: top; person; organizationalPerson; user
    1> sn: Cook
    1> givenName: James
    1> instanceType: 4
    1> whenCreated: 19990826191951.0Z
    1> displayName: Don Funk
    1> nTSecurityDescriptor:
    1> name: Don Funk
    1> userAccountControl: 512
    1> codePage: 0
    1> countryCode: 0
    1> pwdLastSet: 125801687928437500
    1> primaryGroupID: 513
    1> objectSid:
    1> accountExpires: 9223372036854775807
    1> sAMAccountName: jamesc
    1> sAMAccountType: 805306368
    1> userPrincipalName: jamesc@microsoft.com
    1> objectCategory: CN=Person,CN=Schema,CN=Configuration,DC=microsoft, Dc=com
    ----

  190. Re:How Apple handled similar in their ranks by amichalo · · Score: 1

    Not certain why this was moderated as a both a "Troll" and "Offtopic" - I suppose the moderators may think I was making this up, but it is TRUE, Will Ferrell (of Saturday Night Live) did make a Switch ad which played at the opening of Job's Keynote last MacWorld New York which my post linked to.

    Poor moderation me thinks

    --
    I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
  191. Ballmer... by scot4875 · · Score: 2, Insightful

    In all honesty, this is one of the most reasonable bits I've heard from Ballmer. With the exception of the "castigate" comment, nothing came off as unreasonable or rediculous.

    I mean, he even admits that they have a lot of work ahead of them to change the public's perception of the company, due to some of their questionable actions. He even admits that their *licensing* changes were a reason for people to not trust them.

    This doesn't sound like Ballmer... Maybe they started him on Ritalin?

    --Jeremy

    --
    Jesus was a liberal
  192. bleep bleep by cpeterso · · Score: 3, Informative


    For those that don't yet know, Ellen Feiss' fan club is at ellenfeiss.net.

    bleep bleep bleep bleep bleep bleep bleep

    1. Re:bleep bleep by Anonymous Coward · · Score: 0

      Who cares about that butt-ugly, hook-nosed kike stoner anyways?

  193. Linux Gives you the Clap? by Anonymous Coward · · Score: 0

    I thought all k-rad hardcore Linux folx didn't have girlfriends. We too busy hacking code, hacking government sites, hacking off microsloft with our k-rad leet softwarez, or otherwise doing something with computers. So we just beat off.

    Oh now I get it: since we like Linux, it gives us the ONE HANDED CLAP!

    (Of course I'm posting anonymously: it might be a joke, but I admit it's a lame joke.)

  194. Re:Odd indeed. (don't attack my town!) by darxpryte · · Score: 1

    Except Redmond is land owned by the United States. Not Microsoft. Really I don't think I'd like seeing a squadron of Harriers over my town, and no I don't work for Them. I'm a Unix sysadmin and a Mac OS X/FreeBSD user that works for a small company.

  195. If you are tired of these testimonial scandals... by Anonymous Coward · · Score: 0

    ...you might as well have some fun with testimonials.

    This is one of the few things that made me laugh this month. Classic.

    www.blackpeopleloveus.com

    It's funny because it's true

  196. Mainstream Media by redcliffe · · Score: 2

    I was so shocked when I heard on a local radio station in Australia about how Microsoft had been caught out "by the geeks at the slashdot.org website."

  197. pfffft by cosyne · · Score: 5, Funny

    Roger niner, engage targeting computer. over

    Turn off the targeting computer. Use the Force. Duh.

    1. Re:pfffft by hayden · · Score: 2

      Use the instruments Luke. That's what they're there for.

      --
      Nerd: Derogatory term typically directed at anybody with a lower Slashdot ID than you.
  198. Like they didn't know nobody wants to switch by crovira · · Score: 2

    Personally, I have to put up with NT 4.0 SVCPK 5 at work and have had to for years at various sites and for various clients.

    And forget about that multi-media crap. The CD-ROMs in those puppies don't even have jacks for earphones.

    We're pretty fuckin' sick of this crap and there is no fuckin' way me and about 15,000 other micro-serfs are going to put up with MicroSnot at home.

    As a 3 Mac and 1 Linux box owner, I can hopmestly say, I'd sooner rip my testicles out of my scrotum with a cork-screw before letting one of those boxes into my home.

    If I have to I use a Citrix client on one of my OS X boxes to work from home.

    Switch?
    To a MicroSnot box?
    Bwahahahahahaha...
    Can you say "NO FUCKING WAY!" ?

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
  199. I would love to see MS suing this woman by Anonymous Coward · · Score: 0

    I would love to see MS suing this woman... and testifying under oath that this woman did all this on her own, without the knowledge and approval of MS :)
    I really, really would like to hear this testimony under oath by Microsoft.

    1. Re:I would love to see MS suing this woman by Vhalkyrie · · Score: 1

      They won't sue her. If they "fire" her, they'll probably give her a couple years severance pay in exchange for a draconian NDA that says she won't talk about what happened. They'll want to "appear" as though they are being proactive, but want to limit the damage she could cause by giving her story to the media.

      It's more of an embarrassment at this point, and she probably wants it to be over with as bad as Microsoft does.

  200. Forced reboots with Windows XP on laptops by yerricde · · Score: 2

    The only time I was forced to reboot XP was after the service pack install.

    What about when using a laptop computer, and XP's "hibernation" feature doesn't work 100% with your hardware? In that case, you have to reboot the computer every time you move it from place to place. (It's not safe to jostle a hard drive whose platters are spinning.)

    --
    Will I retire or break 10K?
  201. Pharmaceutical Spokespersons by Guppy · · Score: 1

    "...you couldn't pay anyone enough to do a commercial like that. They are paid actors, and nothing more. They may even hate the product they are selling."

    Are you suggesting that Bob Dole doesn't actually use Viagra?

  202. Re:Mac = dead company by lemkebeth · · Score: 1

    How does using a Mac make the company that uses them dead?

    Whatever, I'm probably replying to someone completely clueless or a troll. Knowing some of the people here, I'll bet on the former.

  203. Switching ? by rastass · · Score: 2, Informative

    Don't forget the reason Mr Balmer is down here in Australia right now... to address the threat of Telstra (Microsoft's biggest customer in Southern Hemisphere) SWITCHING to Linux.

    http://www.itnews.com.au/story.cfm?ID=10596

    It would be nice if they did...

    --
    pi seconds is a nanocentury
  204. the truth by fulldecent · · Score: 1

    That's bullshit, nobody switches from Macintosh to Windows!

    --

    -- I was raised on the command line, bitch

  205. My Mac to Windows Story by MrNybbles · · Score: 1

    I know this story is already old news, but oh well.

    Maybe I should send Microsoft my switch from Mac to Windows testimony?

    I switched from a really old 680LC40 Macintosh running system 7.5.5 to a P3 @ 350Mhz running Windows 98 (first lousy addition.) I was kinda impressed by the computer until I turned it on.

    Just clicking on stuff and looking around make it crash. The next Windows Mis-feature I delt with was that unlike the mac, if I move a a file, it's alias (Microsoft perfers the term shortcut) becomes broken.

    This is kinda minor, but giving a folder an icon is a pain under Windows.

    Then there is the system folder itself. On a Macintosh it usually is not very dificult to figure out what everything is. The Finder is your file browser, the extensions are usually named something sane, and on windows everything has a cryptic name! WTF is cmd640X2.dll for?! And has anyone seen any MS documentation on now to use HWINFO.EXE? You double click that one and nothing happens, or does it?

    I could go on and on, but what it really comes down to are these few things:

    * I had less problems with my Mac.
    * I spent less time fixing my Mac.
    * Whatever software I needed was available for my Mac. (I am not a gamer or in need of some sort of special software.)
    * I was more productive on the Mac.
    * The Mac didn't eat memory and disk space for breakfast.
    * Because of system extensions, I could make my Mac do only the very basics (be lean and mean), or use every bell, whistle, and Talking Moose (be a fat memory hog, yet still more stable than Windies every few hours).
    * We had the money to buy a Mac.

    So what about my Macroshil Windies 98 system? Well until I replace that lousy win-modem I need it to access the Internet and my two other PCs are running GNU/Linux.

    Yes, I switched from Mac to Windows and have regretted it ever since (except for the part where I am slowly replacing Window with Linux.)

    --
    Losing faith in humanity one person at a time.
  206. Fake first person praise is a staple.... by EnlightenmentFan · · Score: 1
    Yes, but this ad did more than just imitate Apple's "real people" switcher ads. It made explicit as well as implicit claims to be true .

    • The first sentence of this ad was "It's the truth."

    • In addition to all those personal details about her husband, her height, etc., how about that "Girl Scouts honor" line?
      When confronted, MS spokeswoman told AP story was about a real switcher.
      When confronted, Mallinson told AP she was the real switcher. If she were really an 8-year Mac veteran, she would not get excited about spending a day setting up a new computer and re-installing software after crashes.
    I don't believe in the Easter Bunny, and I know most first-person ads are fictional. Some, however, are real testimonials, and Microsoft gave the go-ahead for an ad that did everything possible to claim to be one.
    --
    Making trouble today for a better tomorrow...
  207. They fired the little kid too. by EnlightenmentFan · · Score: 1

    Mean old Microsoft also took down that little kid's personal testimonial to Encarta. There's a pretty funny account at The Register.

    --
    Making trouble today for a better tomorrow...
  208. Castigate == punish severely! by Oluseyi · · Score: 1



    Given the number of posts talking about how only females can be "castigated" - get it straight! Castigation is not the same thing as castration!

  209. Last Post! by alpg · · Score: 1

    A social scientist, studying the culture and traditions of a small North
    African tribe, found a woman still practicing the ancient art of matchmaking.
    Locally, she was known as the Moor, the marrier.

    - this post brought to you by the Automated Last Post Generator...