Slashdot Mirror
Intel's New Slogan Clarified
OctoberSky writes "We already knew that Intel was changing its slogan. The new tagline will be 'Leap Ahead', replacing the 10 year old 'Intel Inside'. The move was initially reported here on Slashdot yesterday. The official announcement includes the slogan's replacement." From the article: "Intel shares, up 7.2 percent this year, fell 37 cents to $25.07 yesterday in Nasdaq Stock Market composite trading. The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported earlier, without making clear where it got the information. Intel spokesman Bill Calder declined to comment on the number. "
Hmm, so hard to crack jokes at Leap Ahead. Maybe they made that with slashdot crowd in mind...
Sounds like some Chinese government plan. Maybe theyre just trying to leap eastwards to cut costs.
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
Obviously they are still a powerhouse in processors, but still one must wonder how they could have lost the number 1 position to AMD when it comes to 64 bit processors. A company only makes moves like this when they feel they need to make a change.
The Bloomberg piece talks about it but doesn't show it.
That is lousy reporting.
Somebody was getting paid by the word when a picture would have done a much better job of it.
MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
ROFL. I can see it now: "The Great Leap Ahead" campaign. All Intel marketing people will be required to journey into the countryside to spread the news of the Revolution, and volunteer for work on the glorious hydroelectric dam projects needed to power all those P4 chips.
Well, Mao did try The Great Leap Forward, but as expected, it was a great step backward.
This leap ahead thing doesn't sound good...
Circumcision is child abuse.
Should have been "Leap second ahead". Happy new year!
Ahead of what?
I always bought Intel CPUs. The last one is a P4 3Ghz bought 2 years ago -- and that was the last one ever, or until they "leap ahead AMD".
Is it just me or does the new phrase make you all think of the educational toys I buy for my three year old?
no
too bad i lept ahead last summer when i got my amd 4400+. In benchmarks its still ahead of intels next dual core line...
Sounds like some Chinese government plan.
I suspect they'd prefer to achieve something more than the other Great Leap Forward http://en.wikipedia.org/wiki/Great_Leap_Forward. I don't think it'll be all that impervious to Slashdot jokes either.
Intel's not having a good time right now, and sloganeering instead of engineering won't fix that.
"I've got more toys than Teruhisa Kitahara."
Maybe they finally realize they've fallen behind AMD and need to "Leap Ahead"... This sort of sounds like how the Communist party in China had the Great Leap Forward program to modernize China after they realized China was way behind the rest of the world.
I'm the Devil the Windows users warned you about.
9. Twice the price for half the performance
continue...
Isn't naming the strategy "Leap Ahead" a tacit admission that they are in fact, across the board behind? They are losing market share in every major sector. CPU's, Memory, Networking. I predict it will have to be a big leap, or we're going to see Intel face real competition. I also have to note that they might be better off if that $2.5 billion went to hire someone capable of making better processors. I also wonder how much the new slogan cost, per word.
``That they're going to focus on `Leap Ahead' makes me think about the technology,'' said Freedman. ``Not, `buy me because I'm inside,' but `buy me because I'm doing something unique.''' ...like x86 linux?
wait...
More of the same.
Leap Ahead? ...
... it would make no subliminal bold claims about their performance while simultaneously suggesting their competitors will explode and kill you... without directly saying it.
That is bloody disappointing, honestly. It sounds like a desperate attempt to sound 'cutting edge'...
They should've stuck with something like:
Intel: The processor that won't explode and kill you
GENIUS!
MoM++ - A Classic Expanded - [Master of Magic 1.5]
http://mompp.sourceforge.net/
It's written on my case: Intel Leap Ahead and when I look INSIDE, I see a AMD CPU!
Look before you Leap Intel. AMD isn't leaping, they are starting to sprint past you. While your dancing like a schoolgirl.
Well if it isn't the leader of the wiener patrol, boning up on his nerd lesson...
Hmm, so hard to crack jokes at Leap Ahead. Maybe they made that with slashdot crowd in mind...
:)
Indeed. We slashdotters have always enjoy a good challenge.
Its kind of amusing to hear all these comments on Intel's decline. I've been hearing predictions of Intel's decline and impending doom as long as I've been hearing the same comments about Microsoft and IBM.
I want a new quote. One that won't spill. One that don't cost too much. Or come in a pill.
Backward user.
Take life easy: one bit at a time.
Leap Ahead, Fall Back.
A few anagrams:
A LEAD HEAP
LA PEAHEAD
LA APEHEAD
PLEA AHEAD
I'm sure others can do better...
Regards,
--
*Art
anyone got a link to a pic of the logo?
I used Intel almost from the start, then became an AMD fanboy back in 2000 when they beat Intel to the 1GHz at the turn of the millenia. Recently I've been into VIA, my last few machines have been VIA Mini ITX (although I realise they are mostly 'Intel' architectures inside). Very recently I've been studying Transmeta, since they proposed a Mini ITX board, although this seems to be vapourware to me, does anybody know anywhere I can actually BUY ONE? But what I want to ask is, does anybody have any good info on other alternative processors that happily run Linux. The 300-500MHz range is just fine for me, I want ultra low power though because electricity is a problem. I want to not support the big consumer corporations so is there any such thing as an Open Source hardware company that make processors and motherboards?
I think you are referring to the inbuilt features of this device.
i always thought intel inside was a great way to put it, very concise, and it appealed to me.
They will build frog farms, not CPUs now, right?
dsx @slashdot.org
Leap ahead to AMD.
Lame ahead.
Look at AMD before you leap ahead?
Or, my favorite: "So what if we're not AMD? We got APPLE, bitch!"
John
http://www.leapfrog.com/ All the power of a LeapPad Learning System.
A better use for the money would be R&D. The reason AMD's gaining traction isn't because it's winning on the marketing front, it's because they've got a better processing power to cost ratio.
AMD's Athlon 64 X2 4800+ is roughly equal in performance to Intel's latest Pentium Extreme Edition 955. The AMD 4800+ costs ~USD$495, and Intel's 955 costs ~USD$995! That extra money clearly isn't going into R&D, so where could it be going? Marketing of course..
No-one who's aware of AMD's offerings are going to pay an extra USD$500 for a 'Leap ahead' sticker, and as the mass market becomes aware of AMD Intel's marketing campaigns will only get less and less effective..
Intel went the wrong direction chasing 10GHz because of the marketing dept, and apparently no lessons have been learnt.. They need to take an about face and stop letting the marketing team lead, or a once great company is going to go to shit.
// MD_Update(&m,buf,j);
They should start classifying their processors by temperature rating, that would put them ahead of AMD alright.
Hmm, so hard to crack jokes at Leap Ahead. Maybe they made that with slashdot crowd in mind... In Korea, only old people crack jokes at Leap Ahead.
As you say, "a company only makes moves like this when they feel they need to make a change" ...
This is indeed, true, and the slogan changing is generally done when the company doesn't really know what to do to fix itself... I see it as the equivelant of throwing up your hands in confusion.
Perhaps it is meant to be internally motivational (that is, to its employees) as much as it is supposed to be (ha) externally inspiring...
Either way, it should be interesting (especially as these anti-trust lawsuits pan out)
MoM++ - A Classic Expanded - [Master of Magic 1.5]
http://mompp.sourceforge.net/
Disclaimer: I don't particularly care if AMD or Intel has the best technology. I know Slashdot is all about going with the groupthink, but what is with all these AMD fanboys and their awful wordplay on "Leap Ahead"? Have any of you even read one word about what this new marketing campaign is designed to announce and promote? Read up on the technology behind Intel's 2006 chips, namely Yonah, Merom and Conroe. The facts don't lie. By perofrmance per watt and even by absolute performance, despite sticking with 32-bit technology, Intel is going to trounce AMD in 2006 in both mobile, desktop, and server markets. Intel is announcing completely redesigned processors, and essentally all AMD is going to do is push the clockrate of their current designs. Here are some links to back up these claims. http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2627
http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2648
http://www.theinquirer.net/?article=28602
http://www.theinquirer.net/?article=28624
// MD_Update(&m,buf,j);
Looks older than that to me.i ng=r&hl=en&as_epq=intel+inside&as_oq=&as_eq=&as_ug roup=&as_usubject=&as_uauthors=&lr=&as_qdr=&as_drr b=b&as_mind=1&as_minm=1&as_miny=1981&as_maxd=30&as _maxm=12&as_maxy=1992&safe=off
http://groups.google.com/groups?as_q=&num=10&scor
Crack that chip,
Give the stocks a slip,
Step up on and hack,
Break your boss' back.
When a problem comes along,
You must chip it,
Before the screen sits on too long,
You must chip it,
When something's going down,
You must chip it.
Now chip it,
Into shape,
Shape it up,
Code it straight,
Go forward,
Leap ahead,
Try to detect it,
It's not too late,
To chip it,
Chip it good.
When Intel turns math around,
You must chip it,
Intel won't ever live it down,
Unless you chip it,
They'll never get their way,
Until they chip it.
I say Chip it,
Chip it good.
The LeapFrog Leapster handheld helps children leap ahead to the next level of learning while being thoroughly engaged by favorite characters and fun animated activities.
I doubt you found out about this year having a leap second the way I did: by seeing it in the libc source code for timezones. :)
'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
'Leap Ahead' is easier to mock than 'Intel Inside'. With 'Intel Inside' you can only mock with 'Intel Outside' or 'AMD Inside'. But there are way more mocks with 'Leap Ahead'. 'Leap Behind' 'Leaped Over' 'Leap Cog' I could go on and on....
Is this new slogan an Intel attempt at willing themselves into actually ACHIEVING a leap ahead? (After which they'd still be about a quarter mile behind AMD's chips, and losing ground steadily...) At any rate, ditching 'Intel Inside' was the right thing to do, it's become like a warning sticker...atleast 'A Leap Ahead' doesn't say 'Intel', so they might catch some consumers unaware. :P
Friend: "The NIC is misconfigured..." Me: "No prob, I'll just telnet in and fix it." *Silence*
2.5 Billion spent just on selling something. (Or developing a brand).
Two thousand five hundred million on marketing. I'm struggling to get my head around that. I guess that the act of selling shit to others must just about be the biggest business in the first world.
Let's talk processor's someone might buy (prices from Fry's):
PentiumD 820 2.8 GHz = $250
AMD X2 3800+ 2.0 GHz = $330
Sure, the AMD X2 3800+ is probably a little better, but it's not 35% better so the Intel has the better performance/price ratio. More importantly, you simply can't get a dual core AMD processor for what most people consider a reasonable price for a processor (I consider $250 the most I will spend or suggest someone spend).
I don't understand your complaining that the marketing department is running things. Marketing departments are supposed to be the ones who pick a slogan. Intel finally got their marketing department out of their engineering meetings, and it looks like they are trying to maximizing performance/power now, which is something most people would love to see. If anything, they are going less to shit now than they were from 2002-2004.
Sounds more like a To-Do list to me.
Wikipedia's entry was updated with the logo if anyone is interested.
Intel's board sees numbers going south and CEO of AMD Hector Ruiz is such a pain in their asses. AMD is indeed very happy with Ruiz, his paycheck is about half a mil bigger then Intel CEO's $1.8M, also Intel's CEO and other high officers were selling shares like crazy recently.
6 287342
http://www.reed-electronics.com/eb-mag/article/CA
Intel's insider selling: http://finance.yahoo.com/q/it?s=INTC
Is it just me or have things not really change much with processors in the last 2 or 3 years?
Leap ahead, indeed.
Seriously, I don't think this is a good idea for Intel.
"Intel Inside" has practically become part of U.S. culture. And they are going to throw that away...for "Leap Ahead" ??? Come on! An earlier poster said that all that cash from those expensive processors is going to marketing? I don't think so!
Don't forget, most consumers have been incredibly confused since Intel stopped numbering their processors Pentium I, Pentium II, etc. "Pentium M? What's that? I want a Pentium 4, dude! 4 is greater than M! (I think)"
Well, actually, maybe I should take that stuff back...most people probably won't even notice or care that their logo has changed...
Everything I need to know about copyrights I learned from Slashdot.
Suck on it, bitch.
I think it should be "lawsuits ahead"
the crazy frog ringtone :)
It's the only reason Intel why is changing its branding and marketing slogan. Had the thing worked out, there would be no change. But there are several years of AMD leadership in x86(_64) processors, and the new Intel processors don't seem to stand the Opterons or the Athlon64's, so they have to break it with the past and bring something completely new on the market.
One man, one word.
People are not afraid of violence. How about, "Intel: The processor that won't rape your children."
You mean logo. The slogan, "Leap Ahead", is already in the article, along with numerous references to the new (but unpictured) logo.
AMD's always been the little bastard brother of Intel, and always try to copy what they do, to keep up (marketing wise).
:)
Intel's got 586, AMD got 5K (5xx numbering).
When later Intel pushed "Pentium", AMD also forgot numbers and went with Athlon.
Intel's got Celeron, AMD got Duron (later Sempron) - they sound so alike.
Now with Intel's Grand Vision for a Better World, I expect AMD will feel little and try to follow...
Oh wait, check their site, they are already doing it. The banner on their home page is showing photos of African people with slogan "our vision for a connected world".
Damn, now they only need a new slogan
NOTE: I'm not making fun of AMD, it's hard to stay in business, but it's still an interesting to mention.
I for one welcome our communist, indium antimonide clad overlords!
Get your Unix fortune now!
From summary:
The move was initially reported here on Slashdot yesterday.
Slashdot simply linked to someone ELSE's reporting. I see this all the time, Slashdot claiming it reported on something previously. No, it linked to another person's work.
"Sufferin' succotash."
Dec 05 IEEE Spectrum reports Intel Corp spent $4.778B on R&D in 2004, up 9.6% from 2003, making them the #13 R&D spender on the Spectrum top 100 list. What blows my mind is that some jackass(es) set policy that it is acceptable for the industry leader to piss away over half as much (have been seeing the figure of $2.5B) on a marketing campaign.
Other interesting numbers:
#7 Microsoft, $6.5B, down 20.5% from 2003
#11 IBM, $5.167B, up 2%
#16 Samsung Electronics, $4.529B, up 35.7%
#89 AMD, $935M, up 9.5%
See IEEE Spectrum's Top 100 table here
I think it's a bad slogan for the simple reason "Intel Inside" was pretty much understood worldwide, even by non-English speakers. "Leap Ahead", besides sounding like a Chinese maoist revolutionary motto, won't appeal to the global populace the same way, unless they begin translating it in every language. Furthermore, it is a lot more difficult to articulate than "intel inside", to the point I seriously doubt a Frenchman or Spaniard could say it properly, let alone understand it first-hand.
I guess the marketroids in charge should travel a little more outside the USA, just to get a grasp of the global Marketing English understanding in non-english-speaking countries (there's a lot of them, mind you).
-- It's always darker before it goes pitch black.
Everything these days is labeled its opposite.
The slogan Leap Ahead brings to mind a frog - haven't seen the logo yet - and with Intel now going to be the new supplier to Apple, all I can think of is fairytales. Let's hope it has a happy ending!
For some reason, I remember a full-page "Intel Inside" ad appearing in the October 1991 issue of National Geographic.
The Intel Inside campaign dates to 1991... but the Pentium brand dates to 1993 [see http://en.wikipedia.org/wiki/Pentium], and has been used to label multiple generations of processors now. When will Intel stop labelling its processors Pentium and come up with a new brand name?
Intel Limping ahead with P4 as a chain ball. Now you can have P4 D with 2 balls.
what are we arguing for, the slogan 'leap ahead' is horrible I for one rarely leap, its a dangerous attempy at accompishing something that could be as easy as walking
It sounds like a desperate attempt to sound 'cutting edge'...
But you must agree it perfectly describes their leveraging of the latest technologies, providing a quantum leap ahead to new paradigms? This new inspirational company methodology will certainly inspire solutions to speed up the information superhighway!
the new slogan is actually: Leap A Head It was taken from thier instructions of fun office games
They should have kept "Intel Inside"
I know, back in the day, that slogan it meant something, where one paid the premium rather than go with some 'cheap' knockoff like the K5 (AMD) or a Cyrix chip.
Now that slogan has little revelance.
But "Leap Ahead" is so utterly uninspiring, with a designed by committee or consultant feel, where the overall effect is similiar to that of a '82 dodge with 300K miles getting a new $199 paint job by Maaco.
Intel isn't Apple (Think Different.) It would have done better if it stuck to it's old slogan but make it mean something again with better product.
How does a new company slogan get lumped in under the "hardware" category? It is a marketing-related topic that has no more relevance to hardware than a new McDonalds slogan does to nutrition. Who edits this stuff?
I'm not going to change your sheets again, Mr. Hastings.
their latest lap dancing ad campaign
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
That kinda does sound like it might kill me.
Intel is a hardware company: processors, chipsets, etc. It's listed first under Intel and then under Hardware, I don't see an issue here.
A $2.5 billion marketing campaign? No wonder their chips are so much more expensive than AMD's !
Some fashion show on the screen.
Strange peach-colored dress draped on the bulemic girl
Wore a cloth covering her entire head, save a bit of hair in the back.
Most terrifying was her handbag, which leads to this variation:
Maybe the commercial has a Mongol horde swooping through, decapitating a bunch of blue men, and then coke-addled fashionistas accessorizing. Nahhh, too conservative.
Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
When should we expect Intel's next round of lawsuits against things which have absolutely nothing to do with their market for infringing upon their trademark? I already see "Leap Ahead Phonics" and "Leap Ahead Math."
Personally, leap ahead sounds more generic than Intel Inside
"Times have not become more violent, they have just become more televised." - Marilyn Manson
Maybe Mao was using one of the old Pentium IIs with the math bug?
Quantum Leap Ahead
Limp ahead
Elope ahead
galop ahead
wait will they now sue everyone who uses the word "ahead" in their slogan?
80 CC D8 AF AE D3 AB 54 B7 2E CE 67 C7
- The Final Solution
- Processor chip of the Proletariat
- Intel Macht Frei
The new Intel chips will be a lot more complicated, but don't worry, they will come with a Little Red Manual.Leap "A" Head
...Well second thought, did I mention I'm not much of a gambler?
Every "leap" Intel makes, a little CEO's head gets chopped off somewhere in the world.
Last time, it was Fiorina. I have my money on Larry Ellison!
"Don't let fools fool you. They are the clever ones."
Intel, Limp Ahead -- It has a nice ring.
"I've got more toys than Teruhisa Kitahara."
every other organization using "leap" and/or "a" and/or "head" in their slogans will have to change? I seem to remember people using slogans in the form of " Inside" were hunted by Intel. Even non-profits with nothing to do with computers had to watch out.
Power to the Penguin!
That sticker will be a hit in toilets.
intel
leap ahead - IT IS NOT AS LONG AS YOU THINK
So either it is not the real final logo OR it will be much smaller when used on a new computer case OR all computer cases will have to be redesigned for the larger sticker?
WTF am I talking about? Well all grey boxes come with a little hole in the front where the builder can put his Intel or AMD logo. Since the new logo is far wider then high it doesn't fit. Shrink it and you would have a lot of whitespace.
It seems an odd design for me. Granted the high end cases that people actually display don't even have a ugly sticker place and dirt cheap cases people will not give a shit but still it seems odd.
I can't think that companies like Dell or HP are glad to have to do an adjustment to all their cases to fit the new logo. Perhaps that is where part of the 2.5 billion dollars is going to?
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Now they are trowing away a widely known slogan in the hope of recreating the success of the old one. Does McDonalds replace the M even if it tries to change its image of greasy fastfood? Does Coca-Cola launch a new blue and white bottle?
No, you don't destroy slogans/names unless you feel that to not get a new image is going to kill you or if your marketting department has been let loose out of the basement.
Intel inside has a lot of spoofs but that is good. Only the well known can be spoofed. Neither does Intel have a bad name among the general public. AMD is nibbling away but is that the time to go for a new slogan? Right when you want people to think "Hmmm well that machine looks hot but why doesn't it have that Intel Inside logo? I don't trust it. What is AMD anyway a chinese clone?" you remove that.
I think this is the case of the runaway marketting department, any person living in a country were a national industry has been privatised can tell you what that is like. Were a name like "PTT" is twisted around and recoloured and resloganed so many times and people still call it by the old name because people don't change. For the dutch how many new names has your medical insurance company or elec/gas company had in the last decade?
I say that the moment we are finished with shooting the lawyers we move on to the marketing people. Who is with me?
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Intel--It don't mean butt if it ain't got that jut!
It's a hand twinkler, you dumbass! And I got a bag of whoopass for you!
"Leap Ahead"? We used to call it "Tactical Retreat" when we got our ass shot off or "Side Maneuverer" if we had no idea where we're going. But I'll like the ring of it, next time I have to do a "Tactical Retreat" and "Side Maneuverer" at the same time I'll just say that I'm going to "Leap Ahead".
leap ahead?
both words dont translate cleanly. both words are used extensively for dozens of
other technical items.
as for Viiv and this whole 'these chips allow you do view movies and listen to music
on your home systems' - erm. perhaps consumers just dont use those TVout on their gfx
cards and audio outs on their sound cards? why are they on those devices if they
arent to be used? were we supposed to wait until 2006 to use such output? why arent
people using them already? education?
Domain Name: leapahead.com
Created on..............: Mon, Jun 16, 2003
Expires on..............: Fri, Jun 16, 2006
Record last updated on..: Fri, Dec 30, 2005
Oh boy.
I'm sure this all sounded good on paper to Intels little army of highly paid marketing droids, but to be honest, it's left me somewhat confused.
Full Slogan Disclosed:
"Leap Ahead... An Break A Leg."
... Think Different and Leap Ahead?
James P. Barrett
'Leap ahead'... Such a phrase instantly reminds me of 'The Gorge of Eternal Peril'.
Leak ahead. Lag ahead. Sleep instead?
The 'Math Bug' was in the original pre-socket 5 Pentium.
Mao was using waterboards, truncheons and various other bric-a-brac.
resigned
nuf sed
Okay. 'Intel Inside', may not have been an incredible slogan, but at least it was... mildly catchy and somewhat memorable. It had a flow to it, it didn't sound silly, and while I doubt that the presence of an Intel processor is actually a selling point for computers nowadays, I never thought that 'Intel Inside' was a bad slogan.
'Leap Ahead', however, sounds retarded. Really now, if it ain't broke, don't fix it, especially if you're changing off a good, well-known slogan for one that sounds stupid. I'm pretty sure the marketing department was really brainstorming this one...
"We need to give Intel a FRESH TWIST. We need to appeal to the consumer electronics market, and now more than ever our ability to market these products is going to be a factor in the future of our firm. I say we start with a new slogan and go from there."
"Uh."
(20 hours later.)
"... What about 'Leap Ahead'?"
"That's stupid. You're stupid. But our shifts have been over for about twelve hours, so let's just leave it at that."
What are you talking about?
Does a Christian soccer team even need a goalkeeper?
Intel must like the taste of dust in it's mouth...either that or they are getting lazy in their old age.
Thanks, I found the "à la aped, eh!" extraordinarily intriguing.
A World in a Grain of Sand / Heaven in a Wild Flower,
Infinity in the Palm of your Hand / And Eternity in an Hour.
Umm... It should be illegal to reference the Great Leap Forward by using wikipedia, when wikipedia is unavailable in the country that did the Great Leap Forward.
(I live in the PRC.)
www.leapsahead.com ROLF.
Somebody's been watching Arrested Development!
So AMD will have a full page ad with a man standing on the edge of a cliff, with the text "Look Before You Leap" and an AMD logo. $2,5 billion down the drain. Leap ahead my ass.
You can find the Leap ahead logo here:7 -EI4803,00.html
http://tecnologia.terra.com.br/interna/0,,OI81399
The page is in portuguese. But the news is the same.
I did my "Leap Ahead" three years ago when I switched to AMD!
Professional Politicians are not the solution, they ARE the problem.
Sad thing is they have already been one-upped. Someone else is 'leaps beyond' them. LOL
www.leapsbeyond.com
I use a Mac and am usually embarrassed when I see Mac fans going on about how the Mac is better than anything else on this earth including sex with Jessica Alba, but what really frightens me is what is going to happen next year when Apple starts bringing out Intel based Macs and they start to use the same fan based logic on Intel CPUs that they use on Macs: (Future Quote: "Intel is the best and I know this because Steve said so and I trust him with my babies and my credit cards")
Now, and forever
The new slogan makes sense as Intel has set themselves up to leapfrog AMD. This combined with the new Apple/Intel relationship is going to be huge. I think both sides are going to benefit from this arrangement and I am excited to see their collaborative efforts. I think both companies will play a huge role in the roll out of wireless mobile devices. AMD is fine for todays computing needs, but Intel might be the way to go for tommorrow.
Hold on...what?
Either you're talking about there not being a Chinese version of Wikipedia, the censorship of Wikipedia by the Chinese government, or the non-existence of a Chinese article describing "The Great Leap Forward". Even if any or all of the afformentioned were true, I cannot imagine why this would be a reason to restrict knowledge of this event to us (people outside of mainland China).
As far as I can tell, there is at least a Chinese Wikipedia (available through zh.wikipedia.org). And it too contains an article about "The Great Leap Forward" (trans.)
However, at the moment it is indeed not wholly available to people within China's borders.
As stated, it is still possible for those same people to access Wikipedia. And it might be unblocked completely in the future.
Please reconsider forcing censorship upon us.
Perfect is the enemy of done.
What I've always heard is that it is more cost effective to do it this way than maintain old product lines. This is because, for the most part, the budget processors are chips off the line that have flaws preventing reliable use of the full cache, and so that cache is disabled and shipped. Occasionally there are incidents of particularly good yield and they will take otherwise good processors. Simply because they know they have more product than their demand dictates at the desired price point for the high-end, and vice-versa on the low end. Though not cache, there was a long run of Celeron's that could easily and reliably be clocked up that someone had said was due to this phenomenon.
Of course, this could all be tech urban legend, but it fits in pretty well with the practices I do know about in the business.
XML is like violence. If it doesn't solve the problem, use more.
When Intel Inside first started appearing on computers Dvorak predicted that it would be followed soon by enough manufacturer labels ("floppy drives by Toshiba", "screws by Acme") to make computers look like NASCAR racers. This prediction actually came true; recently I bought a Toshiba laptop and found that it had come adorned not just by the CPU manufacturer (Intel), but the video chipset, sound chipset, and wireless chipset manufacturers as well, and of course there's the required "Designed for Microsoft Windows XP" sticker. I carefully scraped each and every one of those stickers off and now the laptop looks great, but I hope this shift in marketing direction means less eyesore decoration on machines out of the box.
N4st0r, trixx0r h0bb1tz0rz! Th3y st0l3 0ur pr3c10uzz!
"AMD64 scales extremely well - with DDR2, faster HT, 65nm, and higher clocks, F stepping will have no problem remaining compeitive with inte's NGA."
Slashdot dogma is that Intel is so far behind that they can't even see the same continent as AMD's performance levels. Now you're saying "new Intel stuff isn't all that, AMD will have no problem keeping up". Can't you see the difference that is? You are even saying now that you expect them to be neck and neck.
That's a big chance, one which really could influence the market and people's buying habits.
Additionally, now we have AMD proponents (such as yourself) saying how AMD will keep up with "higher clocks". The shoe really is on the other foot now!
Anyway, AMD is 6 months behind getting to DDR2 and they'll be 6 months behind getting to 65nm. That indicates how much advantage Intel has if they just get their act together architechturally. Well, I have bad news for AMD, it looks like they have. We're going to have a interesting horse race. AMD is going to be trailing on performance/Watt for several months.
Of course, your comment is that Intel has to actually ship parts to make all this real. And you're right. Unfortunately for you, you'll only be right on that point for about 14 days more.
This post was typed on an AMD A64 X2 4200+, while my Intel P4 3.0GHz/800MHz hums along right beside it (taking more power and with less performance, but then again, it is about 3 years old).
http://lkml.org/lkml/2005/8/20/95
AMD's new slogan is "AMD: Already There".
To my mind, this slogan is easily confused with the Daylight Savings Time mnemonics (no relation) "Spring Forward" and "Fall Back".
The Russians have won. They have made the world a cesspool of distrust, greed, fear and hate.
... it was called a... "Jump to conclusions" mat [crooked smile]
Sorry, I had to make the joke.
"Do not taunt Happy Intel Processors"
Pretty devastating image, actually.
Maybe FARK can have a photoshop contest on this.
As someone who had been making clone PC's since the mid 80's, I remember being surprised by the "Intel Inside" slogan and stickers when I first saw them. REALLY soon after that I realized how brilliant it was when I started having to ask people who wanted to know if it had "the Intel" in it why they cared? At the time I was using Cyrix and AMD chips more frequently.
Its really taken a long time for AMD to become a serious competitor again -- and they've only been able to do that because of trully significant improvements that overwhelm Intel on a few fronts (like heat & power).
As a side note -- for the first time I can recall, I really do feel like I'd be better off on my next build for my desk to use an AMD processor. I have a P4 2.8ghz HT which I like, but runs very hot and really sucks down the juice.
So, Intel -- dumb move to drop the "Intel Inside" logo and campaign. It was a really great ad campaign in that it made consumers care for the first time (and for no good reason) who made their processor.
The problem with quotes on the internet, is that nobody bothers to check their veracity. -- Abraham Lincoln
Don't play leapfrog with a unicorn.
--LWM
hrmmmmmm....Is this an open invitation for AMD to "Lead Ahead"
Bad move. These guys may sue them for trademark infringement/dilution, etc. In any case, if I were Intel, there's no way I'd want people to associate my high-tech processors with the above computers.
They must have started getting tired of all of the Apple aficionados wearing t-shirts and ball caps saying, "Evil Inside."
The Apple move may have encouraged this...
Gods don't kill people, people with gods kill people.
If you can't produce CPUs to outperform processors made by AMD, your chief rival, change your logo and slogan to imply that you really aren't slower.
(I'm no anti-Intel bigot, fwiw - I stick with Intel due to most apps' still being compiled using Intel optimizations)
The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
I'm gonna miss seeing "Intel Inside" stickers on the toilet seats. Our IT department has a sense of humor. Maybe they'll put "Leap Ahead" stickers on the urinals now.
Table-ized A.I.
Canadian?
Yeah ... kinda makes you think, "boxcutter knife". In any event, it's a sure bet that the Transportation Safety Administration won't allow anything with sharp edges on a plane, so best not buy Intel in your laptop.
The higher the technology, the sharper that two-edged sword.
Well, I believe that terrorists have been found to be smuggling important information inside CPU chips, consequently the original "Intel Inside" slogan will still be used when marketing to CIA, NSA, FBI and other law-enforcement and surveillance agencies.
The higher the technology, the sharper that two-edged sword.
Every hour wounds. The last one kills.
Ziggy estimates there's a 99.99% chance this new slogan will be a failure.
Bruce
I don't think it is. They have to leap ahead, because as it stands now, they've fallen behind.
Seeing this posting immediately brought the Great Leap Forward to mind. Possibly not the best connotation -- does Intel really want to associate their product with one of the greatest economic disasters (and subsequent famine) in history? Perhaps the Intel department should have done at least a cursory check of world history before launching this campaign.
You forgot one: "Operation CPU Freedom"
Please, for the good of Humanity, vote Obama.
Sounds like typical modern marketing. Perhaps "Intel Inside" wasn't very meaningful, but it was a good slogan, that conveyed the feeling that Intel was a quality label. "Leap Ahead" is just awful, bland, undistinctive.
$2.5 billion on marketing, and there is a fair chance that when customers see "Leap Ahead" on a PC after that, they will think it is AMD's slogan, or that Leap is some new Chinese chip manufacturer.
Nil novi sub sole in the world of marketing. Have you noticed how in recent years, just about every small airliner has been renamed the Regional Jet?
The marketing muscle behind Intel must be SO brilliant, it blinds me!
"Leap Ahead" - Wow! The brilliance! The magnificence! The genius!
Anybody remember "The Road Ahead"?
And Linus's comment?
Here's a suggestion for Intel - use the slogan "Leap Without looking Ahead!" Then you can add "And Without Looking Back At Bill To See If He Approves"...
In other words, who gives a flying cockroach's ass what the Intel slogan is? It's a SLOGAN, morons!
Richard Steven Hack - This sig is TOO GODDAMN SHORT TO DO ANYTHING USEFUL WITH! MORONS!
eat a head -- Y'know, it rhymes!
Zhrodague.net - I do projects and stuff too.
Sweet mother of all things holy, this is the only Slashdot post to ever cause Coca-cola to blow through my nostrils. Good stuff.
...but what will I put on my wastebaskets now that there won't be any more "Intel Inside" stickers?
#naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
I thought for sure this had to do with Apple. I wonder what will happen on the 9th.
I don't think it is a very good slogan tho. Leap ahead makes it sound to me as if the clock is screwy on it.
PowerLeap, maker of Intel CPU upgrade kits, should sue.
They need a more exciting and dynamic image, linked to a beloved internet icon, to put on the stickers attached to all their PC's.
Now it will be a stick figure jumping over a smiley face. (leap a head).
Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
You know, after they had that little problem with simple arithmetic on the new Pentium?
Leap Aside?
Some more anagrams for Leap Ahead.
A Pale Head
Heap a Deal
Heap a Lead
A Heap a Led
He'd ape ala
Had ape ale
Pea had ale
He ape a dal
ape had lea
He ape a lad
AMD 64 bit dual core...see ya!
Getting old fast, Shit!