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HBO Exec Proposes DRM Name Change

surfingmarmot writes "An HBO executive has figured out the problem with DRM acceptance — it's the name. HBO's chief technology officer Bob Zitter now wants to refer to the technology as Digital Consumer Enablement. Because, you see, DRM actually helps consumers by getting more content into their hands. The company already has HD movies on demand ready to go, but is delaying them because of ownership concerns. Says Zitter, 'Digital Consumer Enablement would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators.'"

544 comments

  1. Freakanomics by AKAImBatman · · Score: 5, Insightful

    "[I asked my tech people, and they said that] theoretically those analog outputs could be disabled, forcing consumers to use a secure digital connection to watch HD content. [Then they tried to convince me that such measures were mostly token measures, but I ignored them.] A lack of copy protection is holding HBO back from making its own content available in high-definition through its popular HBO On Demand platform, [because I didn't take the time to listen to my technologists. I decided that the real problem was the name, not that the technology was backed by poor use of legal constructs.]"

    I'm still waiting to see how long it takes these people to realize that they're actually driving piracy with every day they wait. They should consider the data gathered in the "freakanomics" research. The data clearly shows that most people are honest, and those that aren't simply aren't. If you offer up content at a fair price, the majority of users will purchase that content rather than resorting to illegal or immoral means to obtain it. Meanwhile, the DRM restrictions will do little to stop those looking for a free ride. They're not going to pay for it in the first place, so why worry about it now? If they can't get past your DRM scheme (not likely), they'll rip it from the DVDs or HD-DVDs.

    The software industry had to learn the same thing many years ago. Copy protection annoyed the paying users while doing little to stop the pirates. Why can't anyone get that lesson through their head?
    1. Re:Freakanomics by tringstad · · Score: 5, Insightful
      The software industry had to learn the same thing many years ago.

      As far as I can tell, the software industry to this day has never learned this.

      -Tommy

      --
      "I got a half gallon of Jack, and 2 dozen Ant Traps. I'm about to get wild." -me
    2. Re:Freakanomics by Anonymous Coward · · Score: 2, Funny

      In the past I believe that they have been called "drivers." Also, they have made things work, as opposed to keeping them from working. Also, drivers haven't in the past sought to manage digital rights.

    3. Re:Freakanomics by aichpvee · · Score: 5, Funny

      I'm not going to call it piracy anymore. I prefer Consumer Choice Enablement. CCE allows consumers (not customers, since you won't be paying for the service) to enjoy content not only in ways they haven't before, such as on portable video players like the iAudio A2, but at a more reasonable price than they have been offered in the past. This is also a win-win situation for the content creators as it alleviates all packaging and most distribution costs, as well as providing excellent word-of-mouth advertising for FREE!

      --
      The Farewell Tour II
    4. Re:Freakanomics by Propagandhi · · Score: 4, Insightful

      Why can't anyone get that lesson through their head?

      This baffles me more than it should, I guess. The idea that there should be some invisible barrier between me and the 1's and 0's in my computer's memory (solid state or otherwise) is insane. This shit honestly needs to be explained, slowly and forcefully, to the higher ups that keep greenlighting this shit.
    5. Re:Freakanomics by TheMeuge · · Score: 5, Insightful

      The answer to your question is simple - it's greed. Unadulterated, foaming-at-the-mouth greed.

      The media executives have for so long held onto their positions of power, privilege and wealth, that they have lost any notions of reality. As far as they are concerned, they are gods, and the consumers are the worshipers.

      When they get a whiff of even a minute challenge to this doctrine, they are engulfed in rage, because it is something they cannot control, regardless of how much money they throw at the issue. After all, as far as they're concerned, the consumers are the commodity - they own your eyes, and sell them as they please (not quite that simple in the case of HBO, but you get the idea). So they get angrier and angrier, until this rage spills over as utter stupidity.

      P.S. They might as well call executions a "happy express to heaven".

    6. Re:Freakanomics by Anonymous Coward · · Score: 1, Insightful

      You don't need to say "DRM restrictions", DRM = Digital Restrictions Management, that's exactly what it is.

    7. Re:Freakanomics by AKAImBatman · · Score: 2, Informative

      DRM = Digital Restrictions Management

      Silly me. This whole time I thought it meant Digital Rights Management.

      P.S. ATM Machine.
    8. Re:Freakanomics by SadGeekHermit · · Score: 5, Interesting

      I recently got a bill from Time Warner Cable for 160.00. 140 of it was for cable, internet, and etc. 22 was for Girls Gone Wild and something even dirtier. Of course, I have no problem with THAT, heh heh...

      But jeez, 140 bucks for TV???

      I called them and cancelled everything except my broadband internet connection. My monthly bill went from 144 bucks to 44 bucks. I saved a hundred bucks a month by dropping cable television!

      The girl on the line sounded positively HURT by this. She asked me "But why do you want to cancel TV?" I told her it just wasn't interesting and she said "oh" in a quiet voice.

      I felt at that moment as if I'd just dumped a sweet, loving girlfriend and broken her heart. It was a bizarre thing.

      It didn't stop me from saving a hundred bucks, though! Woo HOO! That's two cases of beer a week!

      YouTube and AtomFilms are better anyway...

      --
      NO CARRIER
    9. Re:Freakanomics by Anonymous Coward · · Score: 0
      P.S. ATM Machine.


      P.P.S PIN Number.

    10. Re:Freakanomics by pbuschma · · Score: 0

      Double-Plus good I say.

    11. Re:Freakanomics by zuvembi · · Score: 4, Insightful

      This shit honestly needs to be explained, slowly and forcefully, to the higher ups that keep greenlighting this shit.

      Preferably with brickbats and pointy implements.

    12. Re:Freakanomics by bobcat7677 · · Score: 4, Insightful

      Parent should have been modded insightful...not funny. Fight fire with fire.

    13. Re:Freakanomics by A+nonymous+Coward · · Score: 3, Funny

      P.S. ATM Machine.

      Isn't that the factory that makes AT Machines?

    14. Re:Freakanomics by Anonymous Coward · · Score: 5, Insightful

      The answer to your question is simple - it's greed. Unadulterated, foaming-at-the-mouth greed.
      Good to see that media execs and geeks have something in common. The greed works both ways, media companies want money, geeks want movies/music/etc. Both sides are willing to do whatever it takes to get what they want, and there is a vicious circle each trying to outdo the other technologically or through the legal system.
      If you want to break the circle, just don't consume. It's not like what the media companies are putting out is a necessity for life.
    15. Re:Freakanomics by Synchis · · Score: 3, Insightful

      I actually made a post along these lines earlier, but with reference to the theft prevention systems.

      The same applies here:

      Universally, honest consumers want:

      The best product, for the lowest price, with the most convenient delivery.

      As an example:

      Furniture company A offers a high-end fridge for a good price, say $1200, and charges $50 for delivery.

      Furniture company B offers the same fridge for $1200, but offers free delivery.

      Which company is going to get your money?

      Not all choices are this easy, but thats the basics of the industry of today. And so:

      If we take todays content (TV, Movies, Music) and present it to honest consumers (I stress the HONEST part) at a reasonable price ($1-2/episode, $2-4/movie, $0.50-1.00/song) and deliver it to them in industry standard formats DRM free. How many people out there would sign up for this, and be more than willing to fork over their hard earned cash for this service? Can I see a show of hands?

      Heres my personal take on it... at the prices listed above.

      I pay $52/mth for my satellite service. So for a year of TV watching, I pay $624.

      On a service above, to get the shows I like (all 3 CSI's, Heroes, House, Bones, Jericho, Smallville * approx 22 episodes each per season = 176 episodes) for approx $352.

      Whoa... even at $2/episode, I would be paying half price(or so). And I would have the episodes in digital format that I could watch where, when, and on whatever device I choose.

      I know that this is an idealistic approach to it... the problem is bigger than this... but I think I do a good job of making my point. Media producers need to let go of old approaches to product distribution and get with the times. People want a good product, for a good price, with a convenient delivery method.

      --
      Thomas A. Knight
      Author of The Time Weaver
    16. Re:Freakanomics by Cadallin · · Score: 4, Insightful
      How about Personal Choice Enablement? I am not a customer. I am not a "consumer." I am not a "citizen." I am a person. It is personhood that comes first. All else is predicate upon personhood, and its about damn time somebody reminded these dehumanizing fuckers about that.

      Otherwise I agree completely and in a serious fashion with your premise.

    17. Re:Freakanomics by soft_guy · · Score: 4, Interesting

      As far as I can tell, the software industry to this day has never learned this. There was a time in the 1980s where every time you bought a game one of two things would happen: either they tried to play games with the floppy disk by adding a certain number of bad sectors, etc. or else at the beginning of the game you had to "enter the first word of the second paragraph of page 46 of the manual".

      I haven't seen people do this for years. Now you usually have to hae some kind of license key or nothing at all. No one ships defective media on purpose and the way that licensing is implemented isn't just amateur hour anymore.
      --
      Avoid Missing Ball for High Score
    18. Re:Freakanomics by Falladir · · Score: 4, Funny

      ...to manage digital rights.

      I could be wrong, but I think the management is supposed to be digital, not the rights. :)

    19. Re:Freakanomics by Aladrin · · Score: 5, Insightful

      "No one ships defective media on purpose"

      Yes they do. Check a little further into CD protection schemes. That's exactly what they do.

      Instead of the words in the manual, they now have the software check online to see if it's valid.

      Software DRM has changed considerably over the last 20 years, but it still exists.

      --
      "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
    20. Re:Freakanomics by Anonymous Coward · · Score: 0

      Silly me. This whole time I thought it meant Digital Rights Management.

      See note 2 on that article. Thanks to the free alternative definition (absolutely no restrictions on its use), it's a matter of opinion, now...either is "correct" (for varying values of "correct").
    21. Re:Freakanomics by HAKdragon · · Score: 4, Interesting

      Actually, a number of PC games do rely on "bad data" on the discs to avoid being copied casually. Software, such as Alcohol 120% and Daemon's (sp?) Tools have methods of getting around these various protections.

      --
      "Our opponent is an alien starship packed with atomic bombs. We have a protractor."
    22. Re:Freakanomics by nxtw · · Score: 3, Insightful

      No one ships defective media on purpose and the way that licensing is implemented isn't just amateur hour anymore.


      Games on CD or DVD use copy protection schemes that often rely on areas of the disc that would often be ignored or skipped or certain sectors that are intentionally burned as if they are "bad".
    23. Re:Freakanomics by optikSmoke · · Score: 1

      I've been wondering a lot about this lately as well.

      Consider that DRM doesn't stop pirates; in fact, one could argue it provides them with an incentive in the form of a "challenge". It's like trying to bail out a sinking ship with a handful of paper cups. DRM isn't helping much, if at all, and it never will.

      At the same time, media companies spend piles of money developing, promoting, and implementing DRM schemes. Schemes which don't really stop piracy, and thus don't actually increase (or "prevent the decrease of") revenue. So uh... why don't they chuck their DRM divisions? I mean, from a pure corporate greed position, they are useless divisions that aren't helping the bottom line. Layoff everyone working on DRM and call it a day. Suddenly more money! Yay!

      Why no one in the media world has realized this yet is almost beyond me.

    24. Re:Freakanomics by heinousjay · · Score: 1, Insightful

      Nice to see someone else understands. I get a pit in my stomach every time I read some self-righteous tirade from a supposedly intelligent person that amounts to nothing more than a cry for free entertainment.

      --
      Slashdot - where whining about luck is the new way to make the world you want.
    25. Re:Freakanomics by zero_offset · · Score: 4, Interesting

      Those people who take your service cancellation requests make commissions from convincing you to keep your service. I'm thinking there's a pretty good chance she saw "SadGeekHermit habitually orders PPV softcore pseudo-porn" and concluded the sad-dumped-girlfriend voice might open you up for a discussion where she could set the hooks.

      On a side note: what are you drinking? I would hope $100 would get you four cases. My "default" beer is Sam Adams and it runs about $25 for a case, when you can find it by the case, and most people consider it expensive. (In reality MY cost is much less since I now buy kegs, but in terms of cost by the case...)

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

    26. Re:Freakanomics by Heembo · · Score: 1

      As far as I can tell, the software industry is only getting *better* at copy protecting their software.

      --
      Horns are really just a broken halo.
    27. Re:Freakanomics by Anonymous Coward · · Score: 0

      Her: "But why do you want to cancel TV?"
      You: "I'm not interested anymore."
      Her: "What? why? You have signed up with someone haven't you?"
      You: "No, it's just I don't have time to watch TV."
      Her: "Lier! I know you've been watching TV shows off the internet!"
      Her: "I'm gonna repot you to the FBI!"
      You: "You can't prove any..."
      Her: "Wait, please, I didn't mean that, I don't wanna lose you! 24 is on tonight..."

    28. Re:Freakanomics by penguinoid · · Score: 3, Insightful

      Fight fire with fire.

      I agree, and have changed my sig accordingly. If they can call it a PATRIOT Act or "Cute Furry Kitten Act", it is time we start doing the same right back at them, until people learn that thy can't judge something by its name or, even better, pull out the pichforks and torches and demand a return to proper naming conventions.

      --
      Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
    29. Re:Freakanomics by laddy · · Score: 1

      I couldn't believe how much of a hassle it was for us to explain to the cable people that we only wanted the net connection and not the TV when we signed up at our new place.

      Is it really so amazingly unbelievable that someone might not watch television?

    30. Re:Freakanomics by AvitarX · · Score: 2, Insightful

      Funny how I can still play Ports of Call or Civilization from memmory, but cannot do starcraft because all I have now is the disk.

      Also, Activation leads to bigger problems (apps not games) if a company goes under and you want to read that old family tree file.

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    31. Re:Freakanomics by chaoticgeek · · Score: 1

      I remember doing that for the D&D games we had for our computers... Our friends coppied the manuals or scanned them... Then we lost one page in the manual or the entire manual itself... That was so annoying. I thought of it as a game when I was younger but now I look back and I see it was a pain in the bum for me... Those were good games though for D&D games.

      --
      hello
    32. Re:Freakanomics by SadGeekHermit · · Score: 1

      I can get two boxes of bottles of Corona and a squeeze bottle of lime juice for around 25 bucks... Hmm... Or a couple of cases of Old Milwaukee, I think, or PBR, or budweiser...

      Maybe I should take the high road like you, though. Sam Adams sure sounds good! I love their Cherry Wheat...

      Hmm...

      Cherry Wheat!

      --
      NO CARRIER
    33. Re:Freakanomics by Coryoth · · Score: 1

      I'm not going to call it piracy anymore. I prefer Consumer Choice Enablement. The interesting part is that you can call it CCE all you want, but it won't make any difference, it will still be called piracy because that's what the media calls it, and that's what everyone hears, and so that's what everyone calls it. Meantime DCE might actually work, because the people promoting it are a major media player and they can (and if they choose to go ahead with the idea, will) saturate the term all throughout the media until it becomes common usage. These days you don't need censorship to be able to control information, you just need enough control of information channels to shout down everyone else.
    34. Re:Freakanomics by geekoid · · Score: 1

      8 cases for 100 bucks? man you drink crap.
      Just sayin'...

      Seriously thoough. I haven't had TV in years, and I miss it greatly...
      But 55 bucks for basic? No way. This comes from someone who pratcially got carporal tunnel syndrome from changinh channels as a kid. Yes, I am old ebnough to remember turning a knob.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    35. Re:Freakanomics by hummassa · · Score: 1

      Hardly anyone (besides Microsoft and some die-hard idiots) believes in activation numbers or dongles anymore -- many shareware sellers do not care, want, or have the resources to try to go after serial number sites (hasta-la-vista, anyone?) and ALL software shops I have worked do not try anything to impede you from copying the software (but you cannot use it anyway without some six-figures spend on customization and deployment)

      --
      It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
    36. Re:Freakanomics by geekoid · · Score: 4, Interesting

      " No one ships defective media on purpose and the way that licensing is implemented isn't just amateur hour anymore."

      yeah..that';s why it takes moments after release for there to be a crack.
      I have downloaded a no CD crack for every game. Yeah I bought the game, I just want to play it without hearing the cd whine up and down and cause a stutter in the game.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    37. Re:Freakanomics by HTH+NE1 · · Score: 1

      either they tried to play games with the floppy disk by adding a certain number of bad sectors, etc. or else at the beginning of the game you had to "enter the first word of the second paragraph of page 46 of the manual".
      Oh, they were more clever than that. On the Apple II you could make the drive do all sorts of bizarre things by writing your own controller code. You'd boot off of a 5.25" disk for practically everything. I heard at least one game came on a disk formatted in a very unusual manner: with spiral tracks.

      Nowadays they just assume the presence of a network and have the software phone home.
      --
      Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
    38. Re:Freakanomics by Anonymous Coward · · Score: 0

      What's a television ?

    39. Re:Freakanomics by Anonymous Coward · · Score: 0

      DRM restrictions is fine. It is talking about the restrictions applied (or managed) by DRM.

    40. Re:Freakanomics by Anonymous Coward · · Score: 1, Informative

      He saves $100 a month, so that's about $25/week for beer. So his cases are running about $12.50. I'd rather buy one case of Sammy for the one week, though. :^)

    41. Re:Freakanomics by bill_mcgonigle · · Score: 3, Funny

      Software DRM has changed considerably over the last 20 years, but it still exists.

      Argh - I can hear my C-1541 drive heads chattering now!

      (that never stopped copying either...)

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    42. Re:Freakanomics by nxtw · · Score: 1

      On a service above, to get the shows I like (all 3 CSI's, Heroes, House, Bones, Jericho, Smallville * approx 22 episodes each per season = 176 episodes) for approx $352.


      Most of those are available for free over the air.
    43. Re:Freakanomics by tverbeek · · Score: 2, Insightful

      They learned it. Then they forgot it.

      In the days of Lotus 123 R1 and dBASE III, diskettes were hacked to prevent duplication without copy-prevention-cracking software, or required parallel-port dongles to be attached to run the software. Consumers revolted against this, arguing that they had a right to make backup copies, and that the failure of a dongle or its drivers shouldn't lock them out of their data. Developers relented.

      For a while. I'm not sure what happened. Maybe it was a complete turnover of software execs. Maybe they foolishly thought their new copy-prevention schemes lacked the old ones' fundamental flaws. Probably because the internet changed one-to-one piracy into a one-to-many operation, and you all proved to them that the consumers' cries of "trust us" couldn't be believed. So plenty of blame to go around.

      --
      http://alternatives.rzero.com/
    44. Re:Freakanomics by Lumpy · · Score: 2, Interesting

      Want your favorite shows back?

      set up a old POS 1.2ghz or higher machine at a friends house with mythtv on it. have it after recording use a modified version of myth2ipod to make a compressed Xvid of it and then ftp them to your home PC/server at night.

      Works great. I have done this for 1 year now and it works great. A buddy in Tokyo added my scripts to his mythbox for me and now I also get a nice feed of fresh anime for my daughter and incredibly fun to watch game shows for me.

      I throw both of them $5.00US a month for the trouble. they are both more than happy and I get the very few shows I watch without having to troll isohunt or pirate bay.

      --
      Do not look at laser with remaining good eye.
    45. Re:Freakanomics by Hoi+Polloi · · Score: 2, Insightful

      Can we rename MTV then? They have nothing to do with music anymore. How about "Constantly Repeating Awful Programs" or CRAP.

      --
      It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
    46. Re:Freakanomics by suv4x4 · · Score: 1

      I'm not going to call it piracy anymore. I prefer Consumer Choice Enablement.

      Let's not stoop to their level. I mean, when you're caught labeling something with "Enablement", this means you're really desperate. Check it out: all the most terrible marketing driven product out there talk about "Enablement". It's basically something you talk about when you have absolutely nothing to say.

      Furthermore "piracy" nowadays is something nice. It means you look like Johnny Depp, wear a lot of makeup and millions of people pay to see your antics in a cheesy pirates trilogy.

    47. Re:Freakanomics by zero_offset · · Score: 2, Funny

      Right, right. I must have "enabled" my reading comprehension skills, HBO-style.

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

    48. Re:Freakanomics by Lord_Ultimate · · Score: 1

      See, that's where the government went wrong. I would gladly give up lots of constitutional rights for the "Cute Furry Kitten Act", but I hate the Patriot act. I was going to alter my diet as well, but now I can order Freedom Fries instead.

      *sigh*

      It's times like this that I'm glad I don't get cable and just use friends dumb enough to pay for HBO to watch the Sopranos.

      --
      -- I might be stupid, but you have to be good at something.
    49. Re:Freakanomics by Scarblac · · Score: 1

      And, what's more, hardly any honest user will share that content online, if that's how they're getting their music and TV episodes.

      Why not? Because it's too much damn work, that's why. I'm not going to start up some P2P program or BitTorrent just to share content I have to complete strangers, unless I'm already using such programs to download stuff for myself.

      Every time they give us a reason to download anything from P2P, they're also making it much more likely that we start sharing what we already have in the mean time. And DRM of any sort is a damn good reason to download an unencumbered version of the net - annoyance factor is important.

      So exactly, just give us the ease of use, reasonable price and huge catalog, and we'll come.

      Now their only problem is that Allofmp3 has such a great offering already... They might be late to the show. Well, perhaps if they offer to download the entire contents of my cart as a single .zip, instead of as distinct downloads. And they probably do still have the better catalog, just. Well, I welcome whatever real competition they plan to bring :-)

      --
      I believe posters are recognized by their sig. So I made one.
    50. Re:Freakanomics by ceoyoyo · · Score: 0, Redundant

      They learned it and are starting to forget it again.

      Software makers used to make you jump through lots of hoops, including hardware dongles, discs that couldn't be copied, etc.

      Then they mostly gave up. Then serial numbers became common, now this online activation stuff.

    51. Re:Freakanomics by ceoyoyo · · Score: 1

      You could do even more bizarre things if you combined your own controller code with a screw driver. ;)

    52. Re:Freakanomics by Anonymous Coward · · Score: 1, Insightful

      "...A rose by any other name would smell as sweet."

      Limiting my ability to use something I paid for isn't "Enabling" me. Sort of like how the press and activists keep trying to get me to say "Differentially Abled" instead of handicapped. Sorry, I can't do a backspring, that makes me differentially abled. If I couldn't walk that would make me handicapped.

    53. Re:Freakanomics by bynary · · Score: 2, Funny

      A tird by any other name would smell just as bad.

      --
      http://www.bynarystudio.com
    54. Re:Freakanomics by ceoyoyo · · Score: 2, Funny

      You missed the point. If you were paying, you'd be a customer. With Consumer Choice Enablement you don't have to pay, you just consume!

    55. Re:Freakanomics by NeutronCowboy · · Score: 1

      The problem is their impenetrable armor made of millions and billions of green paper bills. It seems to cushion those blows quite well. I suspect that the problem will only stop once we relieve them of their green little bills.

      Yes folks, piracy is not only the result of DRM, but also its cure.

      Sigh. I'm not even sure if I'm kidding anymore. The more I think about it, the more I come to the conclusion that the people who endorse this stuff are giant sociopaths whose only goal in life is to make a bigger pool filled with money. The only thing they understand is whether that pool is getting larger or smaller..

      --
      Those who can, do. Those who can't, sue.
    56. Re:Freakanomics by Hatta · · Score: 1

      How do you strip the commercials?

      --
      Give me Classic Slashdot or give me death!
    57. Re:Freakanomics by volvo64 · · Score: 1

      You must have expensive taste in beer. PBR goes for about $10/case around here...

    58. Re:Freakanomics by mazarin5 · · Score: 3, Insightful
      I am not a "citizen." I am a person.

      I get your point, but I'm willing to take that classification. A government has a responsibility to the citizens of its country. What grates my nerves is being referred to as a taxpayer, as if that is my sole purpose in my nation: funding.

      --
      Fnord.
    59. Re:Freakanomics by aichpvee · · Score: 1

      Or what you meant to say was giving a non-destructive copy of something that belongs to you to someone who didn't pay for it... oh wait, that IS sharing!

      --
      The Farewell Tour II
    60. Re:Freakanomics by lgw · · Score: 2, Interesting

      I've played at least one game tha made my CD-ROM chatter almost as bad as a Commodore Floppy. I stopped playing for fear of damaging my drive!

      --
      Socialism: a lie told by totalitarians and believed by fools.
    61. Re:Freakanomics by Anonymous Coward · · Score: 4, Insightful

      "I haven't seen people do this for years. Now you usually have to hae some kind of license key or nothing at all. No one ships defective media on purpose and the way that licensing is implemented isn't just amateur hour anymore."

      As other people have pointed out already, they most certainly do.

      And I know this because I've often downloaded the "no-cd" patches for my legitimately-purchased and DRM-encumbered games in order to:
      A) not have to dig out the CD every time I want to play,
      B) not have to wait for the CD to spin up,
      C) not have to worry about the DRM system becoming incompatible and breaking the game (e.g., for older games, the DRM is often incompatible with new OS versions before the game is, so stripping the DRM increases compatibility),
      D) not have to worry about the CD getting scratched or otherwise damaged,
      E) sometimes it improves the performance to remove certain (poorly-implemented) DRM schemes, and
      F) because I paid for the game and I'll play it any way I please, thank you very much.

      As long as I'm not using multiple licenses simultaneously or copying it, I don't feel ethically challenged by doing this (and, no, DMCA anti-circumvention laws don't exist in the country in which I live).

      DRM is alive and well in software. And just as annoying to the user and easily circumvented as ever.

      It's quite legitimate to wonder why so many software manufacturers still bother with it, especially when it costs money to buy or develop these DRM schemes, but many do.

      I'm not counting the manufacturers who only have a license key stamped in the case or manual, and which require you to type it in at installation. That's fair and unobtrusive, and I respect those companies for not hindering the user experience unnecessarily.

    62. Re:Freakanomics by Rei · · Score: 4, Informative

      Well, in my (admittedly very limited) cracking experience, it's not that hard.

      1) Decompile the code into assembly.
      2) Search for usage of a string that you expect to be near the validity check you're hoping to remove.
      3) Find any conditional jumps in the current block of code (following branches as you come to them).
      4) Invert them.
      5) Try the program out and see if you get past. If you do, you're done. If not, continue on.
      6) Find all callers of the piece of code you're looking at.
      7) For each of them, go back to step #3 and repeat the process.

      You can also do variants like adding your own jumps in or replacing existing jumps with nops.

      --
      When was the last time you ran anywhere? I mean with your own legs, not by pressing 'X'?
    63. Re:Freakanomics by Vainglorious+Coward · · Score: 2, Funny

      P.S. ATM Machine.
      Isn't that the factory that makes AT Machines?

      No, you're thinking of the automated ATM machine.

      There must be something in the air today - only this morning, I heard a radio presenter talking about "personal PIN numbers"

      --
      My next sig will be ready soon, but subscribers can beat the rush
    64. Re:Freakanomics by lgw · · Score: 1

      I haven't had TV for years and I don't miss it at all, thanks to Netflix. $30 a month for TV is acceptable, when every show on is something I wanted to watch, and there is a distinct absense of commercials.

      I, too, remember turning the knob. ;)

      --
      Socialism: a lie told by totalitarians and believed by fools.
    65. Re:Freakanomics by StikyPad · · Score: 2, Funny

      demand a return to proper naming conventions.

      HA! A return.. that's a good one.

    66. Re:Freakanomics by Anonymous Coward · · Score: 0

      How is that informative? Digital Restrictions Management is the alternate name coined by the FSF.

    67. Re:Freakanomics by AJWM · · Score: 1

      I already do that, pretty much. Haven't had cable or satellite in years, but regularly buy the boxed season DVD sets of Smallville, Stargate (both), Battlestar Galactica, etc and a few shows that aired years ago. Price works out to a bit under $2/episode, in commercial-free occasional bonus feature goodness. Sure, I have to wait a while for the current season, but so what? I've got more stuff than I have time to watch anyway.

      And I can watch on the main TV in the livingroom, on my computer, laptop, or the portable player in the car.

      --
      -- Alastair
    68. Re:Freakanomics by Anonymous Coward · · Score: 0

      A device that emits a high frequency sound that annoys people with really good hearing.

    69. Re:Freakanomics by d34thm0nk3y · · Score: 4, Insightful

      How about Personal Choice Enablement?

      I have a better one yet. How about we call non-commercial copyright infringement "Fair Use."

      Has a nice ring to it, no?

    70. Re:Freakanomics by chihowa · · Score: 1

      You must have expensive taste in beer. PBR goes for about $10/case around here...

      +1 Funny, right?

      --
      If you want a vision of the future, imagine a youtube comments section scrolling - forever.
    71. Re:Freakanomics by Rei · · Score: 5, Funny

      DRM is alive and well in software.

      No it's not! Remember, it's "Digital Consumer Enablement" now!

      I, for one, welcome this change. Nothing makes the public dislike something faster than giving it an Orwellian, "War-Is-Peace" type name. I mean, picture these name changes:

      SUV: "Environment Enhancing Vehicle"
      Semi-Automatic Rifle: "Bloodshed Prevention Device"
      Watching paint dry: "Paint's Amazing Adventure!"
      Shooting fish in a barrel: "Experts-only Marksmanship Challenge"
      Zombie invasion: "Undead Welcoming Party"
      Invading Iraq to pursue your hairbrained geopolitical theories at the expense of the local population: "Freedom"

      --
      When was the last time you ran anywhere? I mean with your own legs, not by pressing 'X'?
    72. Re:Freakanomics by digitalunity · · Score: 1

      I also buy beer by the keg now and really love it. My cost is about $125 at most for a full keg, which takes me and my roommate as much as 3 months to drink. The only reason we can drink this much beer is every couple of weekends we have friends over to play pool and drink some beers.

      That comes out to be roughly $1.30 per *pint*, not bottle for the finest microbrew available(typically I get something from portland brewing, a great company:) in the great northwest. If I lower the bar and get Coors Light, the cost per pint can be as low as 64c per pint.

      --
      You can't legislate goodness. Let each to his own destiny, by will of his freely made choices.
    73. Re:Freakanomics by imidan · · Score: 4, Interesting

      Yeah, what is the deal with that? Why do I have to have the CD in to play? Given the right software, which anyone can get, the CD is trivially easy to copy to my hard drive. Or I can download a no-CD crack off the Internet. Why do they make this little hoop for me to jump through? Look, I bought the game. I have the sales receipt and everything!

      My theory is that the people who make DRM technologies are kind of like telephone sanitizers. We've just been paying them for so long that if we suddenly give up on this utterly wasteful technology, then we'll be stuck with a lot of out-of-work DRM people, and they'll be meddling in the kitchen cupboards, rearranging them so we can never find anything anymore.

    74. Re:Freakanomics by bill_mcgonigle · · Score: 1

      I've played at least one game tha made my CD-ROM chatter almost as bad as a Commodore Floppy. I stopped playing for fear of damaging my drive!

      Yikes, sounds like a good use for a disk image (I realize Windows doesn't make that easy). One one hand, at least you could recalibrate the 1541 if you knew what you were doing - on the other hand, I think they probably cost like 40 times what a vanilla CD-ROM drive costs today (inflation adjusted dollars).

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    75. Re:Freakanomics by Anonymous Coward · · Score: 0

      Or what you meant to say was giving a non-destructive copy of something that belongs to you to someone who didn't pay for it... oh wait, that IS sharing!
      Not really. Traditionally, "sharing" would imply that there is some cost to the giver. If I share my lunch with someone, that means there's less lunch for me. If I share a car with my wife, that means I don't get to drive it whenever I want to. If I make a non-destructive copy of digital media, I still have exactly the same amount of digital media as I always did, I can still enjoy it whenever I want to, and I cannot take it away again from the other party. I'm not "sharing" anything - I have made a copy and given it away.
    76. Re:Freakanomics by sqlrob · · Score: 1

      It's only free if your time costs nothing.

    77. Re:Freakanomics by ScrewMaster · · Score: 1

      Just out of curiosity, could you tell me how you handle the keg for that long a time? Did you build a custom chiller (there was a Slashdot article about that sometime back, I think) or do you just pour it warm?

      --
      The higher the technology, the sharper that two-edged sword.
    78. Re:Freakanomics by aichpvee · · Score: 1

      It's like sharing an idea. Since we're not talking about physical objects that is the correct context to use.

      --
      The Farewell Tour II
    79. Re:Freakanomics by Grishnakh · · Score: 1

      That's an obsolete definition, though it was definitely a good one 10 years ago.

      These days, a television has an LCD display which makes no noise. It's about time too. I'm 33 now and I still hear that damn 15.75kHz squealing from CRT TVs.

    80. Re:Freakanomics by Darundal · · Score: 1

      Yeah, but what wasn't said in the above is that the geeks are far smarter in the end then the execs, so the execs continually trying to lock out the geeks just costs them money in the end.

    81. Re:Freakanomics by Grishnakh · · Score: 1

      Actually, we recently got an HDTV (LCD), and found out there's a fair number of decent channels available OTA (over-the-air) in metro areas, including several HD PBS channels. I'm using rabbit ears now. What's funny is the quality with rabbit-ears is better than the cable company will give you, because their "HD" is highly compressed because their system is very bandwidth-limited.

      Just tell them you've upgraded to an antenna and no longer need their low-quality, low-resolution, obsolete service.

    82. Re:Freakanomics by Grishnakh · · Score: 1

      I get all the TV I need (including some excellent high-def shows on PBS) with rabbit-ears on my 37" LCD HDTV.

      And a $15/month Netflix subscription takes care of all the rest of my family's video desires.

    83. Re:Freakanomics by Haeleth · · Score: 2, Insightful

      I get a pit in my stomach every time I read some self-righteous tirade from a supposedly intelligent person that amounts to nothing more than a cry for free entertainment.
      As well you might. You won't see many of those in a story about DRM, though, since DRM doesn't affect the people who want free entertainment - they can just steal DRM-free copies off some P2P service, and never have to worry about the arbitrary restrictions that are imposed on their law-abiding fellows.

      The people who complain about DRM, by and large, are honest types who've paid for their entertainment, only to discover to their dismay that they've wasted their money because they can't actually enjoy the product in the ways they were looking forward to.
    84. Re:Freakanomics by InvalidError · · Score: 4, Insightful

      Digital Rights Management was deemed a misnomer by educated people, is getting increasing heat from the general public and is now getting called "Digital Restrictions Management"

      To "dispose" of the heat, the MAFIAA decides to rename it Digital Consumer Enablement... I'll write it off as "Digital Consumer Extortion" in my book as I expect every control-freak measures to be implemented in the name of DCA to be at least as potentially restrictive and encumbering as anything else that got introduced in the name of DRM.

      I hate those moronic execs who try to convince the general public that the likes of DRM allows people to do stuff people could not already do... the only thing DRM enables is taking the willing consumers' wallets to the cleaners without said consumers being able to do anything about it when they hit a DRM brick wall they did not see coming.

    85. Re:Freakanomics by nxtw · · Score: 1

      What? Once you get an antenna installed (a few minutes for an indoor antenna, a few hours for an outdoor one), you're done. If you installed a decent antenna, say, 40 years ago, you'll never have to touch it again unless it gets misaligned or hit by lightning (which can happen with satellite dishes as well). With satellite or cable they'll install it for free because they'll make up for it with monthly revenue.

      While time does not cost nothing, I would imagine that for most people the few hours it would take to install an intenna or pay someone else to do it is a lot less than the $600+ per year one may pay for satellite service.

    86. Re:Freakanomics by badboy_tw2002 · · Score: 2, Interesting

      Because the name of the game is _delaying_ the inevetible. Eventually its going to be cracked - that's a given. No one today is selling a game expecting that a No-CD patch won't make it out. What they don't want to do is have a Day-0 crack out. They want you to at least consider buying the game before you download it from your buddy, depending on how badly you want it. Reasonable logic? I can kind of see the point, but as the top level poster mentioned, the people who are pirating probably aren't going to buy it anyways. But at least they'll have to wait a little longer than the honest guy. Kind of like hardback/paperback I guess.

    87. Re:Freakanomics by Lumpy · · Score: 1

      Tell mythtv to do it. It's built in.

      myth2ipod -cut %dir% %file% is the command I use after recording and commercial flagging jobs are done.

      Otherwise you can always simply press the 30second skip button 6 times during playback when you hit the commerical break almost all decent playback systems have that capability.

      --
      Do not look at laser with remaining good eye.
    88. Re:Freakanomics by mmeister · · Score: 1

      Sadly, our governments view as nothing more than money cattle. A source of funding, nothing more.

    89. Re:Freakanomics by Anonymous Coward · · Score: 0

      Well with some games they want to play background music which is written on the CD as audio rather than data....I think Battlefield 2 does that....at least, I can't find any mp3s or whatever on the CD....but otherwise it really is just kinda stupid. If your CD gets scratched up, no more game for you.

    90. Re:Freakanomics by MorpheousMarty · · Score: 1

      It is not necessary for life, but to cut yourself off from TV, movies, games, books and magazines completely would leave you at a social disadvantage. If all media you used was in the public domain you would risk isolation. More important though, greed does work both ways. I think the media companies could make MORE money if they weren't so scared and I want to pay for my media. I want to support the people who make it, but just like giving to charity, I hate to do it when I know most of the money goes into taking my money (think advertising) and only a cut goes to the people I want to be rich because they know how to animate a robot chicken.

    91. Re:Freakanomics by stnf · · Score: 1

      In Sweden, the state refers to it's citizens in the terms of "konsumtionsenheter", which to the best of my knowlage translates to "consumtion units". Makes you feel special. Som links in swedish for the non-believer. =) http://www.sos.se/fulltext/103/2002-103-5/fotnot.h tm http://www.scb.se/templates/tableOrChart____104224 .asp

    92. Re:Freakanomics by Sax+Maniac · · Score: 1
      My cable bill is $9/mo. I ordered basic analog TV. Wait, but they give me extended cable, digital cable, and HDTV channels for free because they cannot be bothered to filter it out... if they even could. I've even called up and told them. They don't care.

      Back on topic. I am shocked this is a real article. Where the foot icon? The link to the Onion?

      --
      I can explanate how to administrate your network. You must configurate and segmentate it, so it can computate.
    93. Re:Freakanomics by suitepotato · · Score: 1

      It wasn't just bad sectors. In the case of the Apple 2 series, the floppy drives were entirely software controlled. They were capable of tracking in greater density than the safe value that Apple went with. Hence half tracking and quarter tracking could be done where you essentially doubled or quadrupled data storage capability on the same floppy. Since a game that booted from the floppy had to basically come with its own DOS, it became a quick no-brainer to have it so custom that it tracked differently from what Apple DOS was expecting, with different sector layouts, making copying the disk much harder. Didn't stop it howerver as the parameters of what the drive could do were known so figuring out what any given game was doing was no big deal for serious hardware/software hacking geeks of the time.

      So you had software engineered to make copies of various games and updated and distributed via BBS and sneakernet to all and sundry. Problem was for many, they only used it to copy games they already purchased to make backups and should not have had to. When the media is so easily transitory and you were at that time construed to be buying a right of use on one machine for indefinite time barring some contract negating violation, it made sense to have another physical copy. Now they construe them to be like rental books. Your rights disappear entirely if the media is damaged and aren't very great to begin with if it isn't.

      As a former coder, I am disgusted with the mentality of the publishing industry, but place blame squarely on the shoulders of fellow coders who in their mad dash to make money threw away their ethics and let the market/sales/management side of the business have their usual shifty way. Back when the authors of the code actually wrote their own do-it-yourself licenses, they were on a publisher-to-customer basis much more willing to be broader with their licenses and more accomodating without being chumps. Now they are chumps because they sign off all their rights to the company that prostitutes their work for them wrapped in licenses which turn copyright and patent notions on their heads and savage the idea of fair use, without which there's no sense in buying the software in the first place.

      As a coder who sold his own stuff, I am not stupid and know that my customer has certain use needs without which he'd not be paying me dime one. Yet massive corporations seem oblivious to this, having only learned from statist sorts and the government that whatever you can get away with goes and screw them. Makes me sick.

      --
      If my grammar and spelling are off, I am [distracted/tired/careless] (take your pick)
    94. Re:Freakanomics by digitrev · · Score: 1

      I'd argue it's the ability to do a handspring what makes you differently abled, not the other way 'round.

      --
      Cynical Idealist
    95. Re:Freakanomics by overlordmead · · Score: 1

      You should really try Innis & Gunn. It will run you somewhere near 100 bux for a flat, unfortunately

      --
      Think Gnole-ish, not prole-ish
    96. Re:Freakanomics by What'sInAName · · Score: 1

      It wasn't just bad sectors. In the case of the Apple 2 series, the floppy drives were entirely software controlled. They were capable of tracking in greater density than the safe value that Apple went with. Hence half tracking and quarter tracking could be done where you essentially doubled or quadrupled data storage capability on the same floppy. Since a game that booted from the floppy had to basically come with its own DOS, it became a quick no-brainer to have it so custom that it tracked differently from what Apple DOS was expecting, with different sector layouts, making copying the disk much harder. Didn't stop it howerver as the parameters of what the drive could do were known so figuring out what any given game was doing was no big deal for serious hardware/software hacking geeks of the time.

      Not to pick nits or anything, but hey, this is Slashdot, home of nit pickers...

      You are close to right. Apple drives could do half and quarter track movements (and at that, quarter tracks were not really supported by the firmware, you had to switch the stepper motor off half-way through a move). What wasn't possible was to double or quadruple the data storage capacity of a drive. Two tracks had to be a full track-step apart. Any closer and they'd 'bleed' over on to one another. Of course, as a copy protection, you could put the information on 'half tracks', which normal copy programs (but of course, not software like Locksmith, Copy II+, etc) couldn't copy.

      I once played with slowing my drive way down by turning the screw that was used to fine-tune the spindle motor speed. Doing this, I was able to create a 17 sector disk (normal is 16 sectors) that seemed to be usable in a drive running at normal speed, at least for reads. Still, it would have been easy to crack...

      Ok, enough strolling down memory lane, and the nits are tired.

    97. Re:Freakanomics by double07 · · Score: 2, Funny

      Reminds me of that Simpsons quote: Marge:I don't want a cellular transmitter sticking out of my roof. OmniLady: We prefer to think of them as, "keep in touch towers."

    98. Re:Freakanomics by zero_offset · · Score: 1

      We run through a keg of Sams about once a month. One or two parties a month will do that. I bought a Kegerator a few years ago, then in our new house I had them build the tap into the counter top. Pretty handy.

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

    99. Re:Freakanomics by Anonymous Coward · · Score: 0

      Well first he puts on his robe and wizard hat...

    100. Re:Freakanomics by Anonymous Coward · · Score: 0

      Spiral tracks! That's as crazy as playing a record or using a compact disk!

    101. Re:Freakanomics by FraterNLST · · Score: 1

      In some ways this is try, I think perhaps you are thinking primarily of application software, however...

      Games software in particular are still neck-deep in particularly nasty DRM. Some protections go so far as to refuse to run if they detect drive emulation software - which I might add is not illegal or even immoral to have installed. So software you bought will refuse to install until you uninstall software it doesn't like (sometimes, simply turning off the emulation software isn't enough.)

      Worse than that, one protection in particular - Star Force (http://www.star-force.com/protection/protection.p html?c=65) is so proactive in "managing" your digital rights that it has caused many legitimate consumers to be unable to run software they paid for due to the amount of false positives it generates. (Detecting perfectly legitimate software or hardware, many of which that would have nothing to do with piracy or a very lateral connection).

      Star-force is so invasive and frustrating for users that some game companies (as I recall, the company behind Galactic Civ's was one) have spoken out against it's use.

      And thats only games. High end applications is just as bad. How many people out there remember dealing with plug in hardware dongles? They are still used. A financial package in use at the company I work for requires one to be purchased for each user, and I recall 3DS Max required one some years ago when we used it in a classroom setting.

      The software industry is pushing DRM as strongly as ever, they've just abandoned manual page checks (people photocopied manuals), and floppy disk sectors (no-one uses floppies) as useless. Especially these days - a lot of early rpg's used "journal entries", number paragraphs in the manual that the game would tell you to look up instead of displaying the text, as a form of copy protection. It may have been marginally successful then, but these days with incredibly cheap scanners and bandwidth making pdf swapping so cheap, it's not worth the effort.

      For as long as there are people afraid they wont get paid, there will be people ready to invent the most horrendously invasive DRM's to frustrate the hell out of us.

      What we need is a new economic theory for digital commerce, where the economics of scarcity can no longer apply. (DRM is simply a way of trying to force the scarcity economic model to work for a product, one of the fundamental properties of which is that it will never be scarce. We have plenty of bits ;) )

      --
      Doublethink is basically the power of holding two contradictory beliefs in one's mind simultaneously, and accepting both
    102. Re:Freakanomics by TheVelvetFlamebait · · Score: 1

      The media executives have for so long held onto their positions of power, privilege and wealth, that they have lost any notions of reality. As far as they are concerned, they are gods, and the consumers are the worshipers.
      Bull. They realise they have to work to keep their customers. They know they have competition. That statement is just wrong, but it doesn't end here:

      When they get a whiff of even a minute challenge to this doctrine, they are engulfed in rage, because it is something they cannot control, regardless of how much money they throw at the issue. After all, as far as they're concerned, the consumers are the commodity - they own your eyes, and sell them as they please (not quite that simple in the case of HBO, but you get the idea). So they get angrier and angrier, until this rage spills over as utter stupidity.
      They get angry because they are competing against piracy, which shouldn't exist in their eyes, and their profit margins are suffering as a result. It's not about "owning your eyes" or any such bullshit, it's resentment towards piracy, and fair enough too.
      --
      You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.
    103. Re:Freakanomics by Cadallin · · Score: 1
      The Universal Declaration of Human Rights says otherwise. All Governments have a responsibility to all people. Unfortunately, the current state is a consequence of the weakness of the United Nations.

      As you might have noticed I have a general tendency towards being a One Worlder, but I'm bloody well picky about what that world should be. Nationalism is inherently fascist, as are almost all religions (and all extant Monotheistic religions).

    104. Re:Freakanomics by Cadallin · · Score: 1

      I'm not literate in Swedish, but my educated guess tells me that your links are economic reports, and in that case, are pretty much par for the course in any country. Economists of any nation qualify as "dehumanizing fuckers."

    105. Re:Freakanomics by Daniel+Dvorkin · · Score: 1

      To "dispose" of the heat, the MAFIAA decides to rename it Digital Consumer Enablement... I'll write it off as "Digital Consumer Extortion" in my book as I expect every control-freak measures to be implemented in the name of DCA to be at least as potentially restrictive and encumbering as anything else that got introduced in the name of DRM.

      Digital-Crippling Assholes?

      --
      The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
    106. Re:Freakanomics by Anonymous Coward · · Score: 0

      Spoken like yet another leach who has never created anything of value in his life.

    107. Re:Freakanomics by tverbeek · · Score: 1

      I guess the difference between "an idea" and "the creative expression of an idea" is lost on you. For example, every sci-fi fan out there has "an idea" for a great book or a cool movie. They're worthless. It's the people who actually make that book or movie that deserve some consideration for their efforts.

      --
      http://alternatives.rzero.com/
    108. Re:Freakanomics by Anonymous Coward · · Score: 0

      "troll"? I'm sorry, but "troll" doesn't mean "This guy makes sense and I'm ascared of it."

    109. Re:Freakanomics by Daychilde · · Score: 1

      "Cute Furry Kitten Act" -- what, the CFKA?

      Nah... we need legislation that abbreviates to LOLCATS. ;-)

      --
      A cheerful little bird is sitting here singing.
    110. Re:Freakanomics by simm1701 · · Score: 1

      Virtual CD works nicely

      I use it for Morrowind which I'm playing at the moment

      Not because I didn't buy it, I did plus the expansions, but because I absolutely hate having to put a 700Mb CD into the drive to play a game when I have a 200Gb of hard disk right there...

      (and and because the original disk is getting so scratched it takes an hour to manage to do an install - I thought taking an image to be a safe precaution)

      --
      $_="Slashdotter";$syn="OTT";s;..;;;sub _{print shift||$_};s!ash!Perl !;s=$syn=ack=i;tr+LLEd+BLAH+;_"Just Another ";_
    111. Re:Freakanomics by demon+driver · · Score: 1

      Probably because the internet changed one-to-one piracy into a one-to-many operation, and you all proved to them that the consumers' cries of "trust us" couldn't be believed. I think you're quite right with the 1:1/1:n assumption, but the other issue is more complex. True, "pirating" software always was illegal, and always was done anyway. But, in many cases "pirated" software was not causing real losses, because a large amount of the "pirates" would never have even thought of using the software at all if it hadn't been available "for free". On the other hand, being "for free" to crowds taking the legal risk of illegally copying it was an exceptionally valuable advertising for many a product that became really big later on. I'm quite actually convinced that many software vendors, in the long run, profited more from pirating than they lost.

      The same is true for music, by the way, and has been true since the times of vinyl record players and tape recorders, when the music industry already tried to label "home taping" as something near capital offense.
    112. Re:Freakanomics by Anonymous Coward · · Score: 0

      mod parent UP!

    113. Re:Freakanomics by EugeneK · · Score: 1

      Pissing off Bushbots like DrRevotron: Priceless!

    114. Re:Freakanomics by thayfen · · Score: 1

      From the perspective of the thief, the con-man, the embezzeler, the prostitute and the typical sociopath--Their moral philosophy is "Normal". Thus, everyone is like them...in their minds, you see, no one is honest.

    115. Re:Freakanomics by mazarin5 · · Score: 1

      I don't know how you took "A government has a responsibility to the citizens of its country" and took that as my endorsement of nationalism, facism, and contempt for international human rights. That's a bit of a knee-jerk reaction on your part.

      These are not mutually exclusive principles.

      --
      Fnord.
    116. Re:Freakanomics by IP_Troll · · Score: 1

      This is the CEO of HBO.

      http://www.thesmokinggun.com/archive/years/2007/05 07071hbo1.html

      They say the best leaders, lead by example. Are you surprised that his underlings are trying to "re-brand" DRM into a more palatable form to confuse consumers into accepting it?

    117. Re:Freakanomics by Anonymous Coward · · Score: 0

      These days, a television has an LCD display which makes no noise.

      You've never heard one with a dodgy inverter then, I take it?

      Ow, the noise, it hurts, glaven!

    118. Re:Freakanomics by SeaFox · · Score: 1

      Those people who take your service cancellation requests make commissions from convincing you to keep your service.

      No they don't. I work in call center where Time-Warner reps work. Nobody gets commission unless they're in the telemarketing (outbound) department.
    119. Re:Freakanomics by StringBlade · · Score: 1

      Meanwhile you have DRM systems like Steam that make the honest game buyer's experience a misery enough to never want to purchase a game from Valve again.

      Smart move.

      --
      ...and that's the way the cookie crumbles.
    120. Re:Freakanomics by andi75 · · Score: 1

      I (almost) hate to break it to you but your step 1) won't work since most of the sensitive code is encrypted on disk and only loaded & decrypted at runtime and then executed. You have to do a bit more work to get at the code...

    121. Re:Freakanomics by Opportunist · · Score: 4, Interesting

      It ain't that easy anymore.

      Many programs today start running CRCs of themselves to disable exactly this practice (i.e. making a conditional jump unconditional or inverting it, which used to create the funny side effect of the game only running without the CD inserted, but not when it was present :)), they just set a variable and test it a long time later to thwart simple approaches like your step 2, or they use code altering techniques, execute code out of data segments or even the stack (and now try to convince Vista that this is a good idea...).

      Cracking games was a fun pastime in the 80s and 90s, with people competing who can do it first. Someone who cannot be me (of course not, I'd never ever do anything illegal) holds a personal record of just under 10 minutes, including the disassembly process (which took quite a while in the old days). But that changed big time with the advent of "professional" (read: done for profit, not done with a lot of knowledge) copy protection mechanisms.

      If the computer content industry really wants to find out who cracks their games, all they gotta do is take a close look at the times when people take days off. Whenever a new version of a copy protection program comes out, I bet a lot of very good people take a day or two off. :)

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    122. Re:Freakanomics by Hal_Porter · · Score: 1
      There is copy protection in games, it's just more subtle than checking for a bad sector at startup:

      http://www.gamasutra.com/features/20011017/dodd_pf v.htm

      So you've worked 10- to 12-hour days for the past two years, trying to make your latest game the best ever. You even added copy protection to try to stop the pirates, but within a few days of release there are already crack patches flying around the Internet. Now anyone can help themselves to your hard work, without so much as a "please" or "thank you."

      This is what happened to Insomniac's 1999 Playstation release, Spyro 2: Ripto's Rage. Even though it had good copy protection, it was cracked in a little over a week. So when we moved on to Spyro: Year of the Dragon (YOTD), we decided that something more had to be done to try to reduce piracy. The effort was largely successful. Though a cracked version of YOTD has become available, it took over two months for the working patch to appear, after numerous false starts on the part of the pirates (the patch for the European version took another month on top of that). The release of patches that didn't work caused a great deal of confusion among casual pirates and plenty of wasted time and disks among the commercial ones.

      Two months may not seem like a long time, but between 30 and 50 percent of most games' total sales occur in that time. Approximately 50 percent of the total sales of Spyro 2, up to December 2000, were in the first two months. Even games released in the middle of the year rather than the holiday season, such as Eidetic's Syphon Filter, make 30 percent of their total sales in the first two months. If YOTD follows the same trend, as it almost certainly will, those two to three months when pirated versions were unavailable must have reduced the overall level and impact of piracy. On top of this, since YOTD was released in Europe one month after the U.S., those two months protected early European sales from pirated copies of the U.S. version.

      The picture of the fairy telling the player he has a cracked version and he may experience problems he would not see on a legal version is excellent. And she's not kidding either:

      The copy protection stopped the game very early. When this was removed, the game appeared to work for some time. We assumed that the crackers generally don't play the games they crack very much, they just play until the point where the protection they know about kicks in. Then they release a crack, believing it to be complete.

      To play on this, we designed the game to break in ways that weren't immediately obvious. Most of the protection is "off-camera," affecting levels other than the one currently being played. In YOTD the object of the game is to collect eggs and gems, which are then used to open later parts of the game. The protection removed eggs and gems, so that the player could not make progress. We tried to make the game unplayable for any length of time, while at the same time making it difficult to determine exactly where things had gone wrong. If errors accumulated slowly until the game broke, the cracker would not notice such behavior so easily.

      Other, more obvious protection was done less frequently. Callbacks were corrupted, which made the game crash in odd ways. The European version changed languages randomly. Some of these actions break the game and others are just an annoyance to the player, but if the game is difficult or frustrating to play because of the failed crack, this can be more effective than breaking completely.

      By making the game behave in as many odd ways as possible, we hoped to cause a lot of confusion. The pirates wouldn't know if the crack didn't work, whether they had just failed to apply the crack correctly, or if the disk had failed to burn correctly. The people who didn't play a lot of the game wouldn't notice that anything was wrong and claim that the crack worked. This

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    123. Re: Freakanomics by Dolda2000 · · Score: 1

      Yes they do. Check a little further into CD protection schemes. That's exactly what they do.
      Are you really sure? Many people keep saying that, but my experience tells me otherwise -- I have yet to run across a CD that I couldn't just "cat /dev/cdrom >game.iso". Admittedly, I haven't tried that many, but I've certainly tried more than a few, still without finding one that I couldn't do that with.
    124. Re:Freakanomics by Hatta · · Score: 1

      Ok, how do you flag the commercials?

      --
      Give me Classic Slashdot or give me death!
    125. Re: Freakanomics by Aladrin · · Score: 1

      Absolutely 100% sure. It used to be that a bad sector would cause a LONG delay in copying a CD. So they put a ton of them. Of course, software devs just fixed the delay. It's also been used just like the floppy protections... If there wasn't a bad sector where it was supposed to be, the protection kicked in.

      If you still don't believe me, believe Google: http://www.google.com/search?q=cd%20protection%20b ad%20sectors

      --
      "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
    126. Re:Freakanomics by Synchis · · Score: 1

      Unfortunately, Canadian prices are a bit more ridiculous...

      Looking at shelves of old TV shows, or even current ones, I find myself looking at price tags of $60-$100 for a complete season of 22-24 episodes. :/

      Thats far too much money.

      If I could pay $1/episode for DRM free shows, I would cancel my satellite, and switch without a second thought.

      --
      Thomas A. Knight
      Author of The Time Weaver
    127. Re:Freakanomics by SadGeekHermit · · Score: 1

      I didn't get the impression she was trying to guilt me into keeping my cable; she didn't try to convince me or anything. But she really did seem genuinely hurt that I'd stop watching TV! It was really surprising. When she asked me "But why???" it was like I'd forced her to question her assumptions about the world or something. Very strange!

      Sounded like a nice girl, too. Our phone call was very polite, subdued, and brief. I hope she's cheered up, maybe gotten some Haagen Dazs.

      --
      NO CARRIER
    128. Re:Freakanomics by sqlrob · · Score: 1

      You forgot to factor in ads, which is primarily what I was counting in the time cost.

    129. Re:Freakanomics by Sj0 · · Score: 1

      Actually, I don't mind steam et. al. They've got their downsides, but at least I can buy the game. Nothing frustrates me more than heading to a site (World of Warcraft was the latest example), and being told that I've got to go through hell to get a box shipped over the border(Well, in the case of WoW, they wouldn't let me just take my credit card, enter in my number, and download/start playing -- I had to go to some store and buy the box first), and that they outright refuse to just take my money and offer a download.

      DRM can be frustrating, but nothing is more frustrating than a company that refuses to take my money.

      --
      It's been a long time.
    130. Re:Freakanomics by SailorRipley · · Score: 1

      well, it's not like they're doing a bang up job at delaying the inevitable then...most games I know can be downloaded, all cracked and ready to go before Day-0

      --
      Chance favors the prepared mind...especially when you Question Authority
    131. Re:Freakanomics by badboy_tw2002 · · Score: 1

      That of course depends on what system they're using, how old it is, etc. All of it relies on obscurity, so of course its going to be cracked. It depends on the individual developer and how much effort they think its worth to put in the time to lock down the title. A lot of the systems today rely on sprinkling your code with various calls that rely on the CD sector being there. The smarter and craftier you are about it, the harder it is for the cracker to take the calls out. They will of course figure them all out, but in the meantime (assuming they don't have advanced access) you have a small window of time. Also, if you make the checks less uniform, you can do stuff like have a game work the first few levels but break later on. A lot of cracker groups break DRM just as a hobby, so nothing is more damaging to their rep than releasing a partial crack. You have to recall it, and then it sows confusion into the mix as to what is the "good" crack, and what isn't.

      Again, all of this is throwing sandbags trying to hold back a flood, but if the percieved value of integrating the DRM > cost of integrating the DRM, publishers will still try it. (And again, how you come up with how much it costs you or even what the sales would be on a DRM-free title is pretty much an exercise in BS).

    132. Re:Freakanomics by Darby · · Score: 1

      Ok, how do you flag the commercials?

      Check the box labeled "Automatically flag commercials".

    133. Re:Freakanomics by Hatta · · Score: 1

      And it works? What kind of false positive rate do you get? False negatives?

      --
      Give me Classic Slashdot or give me death!
    134. Re:Freakanomics by Sj0 · · Score: 1

      I'd take that more seriously if you weren't just getting your kids to pay for 1/8th of everything and anything your government buys. :P

      --
      It's been a long time.
    135. Re:Freakanomics by digitalunity · · Score: 1

      Actually, when I moved into my roommates house we had two refrigerators. Instead of keggerizing the stainless fridge(mine), we drilled a hole in his. 1" hole on the side, slap a 10lb. CO2 tank, pressure regulator set to about .7 bar, some hose and a keg inside and voila!

      The CO2 tank really is the only reason I can keep the beer fresh for so long and retain the crisp flavor. As an aside, I've begun purchasing my kegs from a distributor instead of the brewery direct - the distributors love giving out free tap handles :)

      --
      You can't legislate goodness. Let each to his own destiny, by will of his freely made choices.
    136. Re:Freakanomics by zero_offset · · Score: 1

      You're lucky, in FL the distributors divvy up the state so you only have a single distributor for a given area, and they don't sell to individuals. You have to be licensed as a bar or restaurant. Fortunately the local beverage shop recognized that repeat business is good, so I only pay $5 above his cost, and no deposit. I can live with that.

      I'm preparing to retire the little keg fridge to the pool house and install something a little bigger so I can run two kegs at once in the kitchen. Nothing sucks more than to have your keg run dry at about midnight after everybody has been drinking for a couple hours...

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

    137. Re:Freakanomics by Elsapotk421 · · Score: 1

      Odd...I just downloaded the game? I only have the box for BC because I didn't feel like downloading it.

      --
      We came,we saw, we kicked it's ass!
    138. Re:Freakanomics by Darby · · Score: 1


      And it works? What kind of false positive rate do you get? False negatives?


      Yep, it works very well.
      There are other options than just the one check box which you can play with if needed, including choosing between various methods of commercial detection.

      I think my last false positive was like a year and a half ago.
      False negatives, or "unautomatically skipped commercials" I'd say probably a couple a week depending on how much I watch in a given week. The neat thing is it will flag a lot more than it actually skips automatically. It flags them as "I think it might be a commercial" or something to that affect...not that those labels show up anywhere or anything ;-)
      If it doesn't skip automatically, you can hit 'z' and it will skip what it flagged. That almost always works for me if it didn't automatically work.
      Failing that, you can skip 30 seconds or whatever amount of time you set.

    139. Re:Freakanomics by Darby · · Score: 1

      Oh, and I forgot to mention. Every time it skips past a chunk of commercials I get a big smooch from the wife.
      Wife not included, you'll have to get your own ;-)

    140. Re:Freakanomics by nxtw · · Score: 1

      You get ads on satellite as well. But with either and a decent DVR, you don't have to waste more than a few seconds per ad...

    141. Re:Freakanomics by sqlrob · · Score: 1

      So add the price of the DVR, the need to find the proper one, setup, subscription (if not MythTV), etc. And DVR doesn't get rid of the ads that are starting to pop up, such as the image getting pushed over or up for the ad. Still too expensive in my book.

    142. Re:Freakanomics by nxtw · · Score: 1

      So add the price of the DVR

      minimal in the case of satellite, and other DVRs will be much more widely available and therefore cheaper for digital TV soon enough (since March, all TV tuners have to include an ATSC tuner, and with CableCard/OCAP requirements, there will be more competition in the DVR market soon).

      setup

      minimal in the case of satellite (they do it), minimal and one-time-only in the case of over-the-air digital transmissions (just a channel scan).

      subscription

      EPG (electronic program guide) data is included for free with all satellite or over-the-air broadcasts. If you still have to pay to use DVR service with any company, and you're not renting the hardware, you're getting ripped off

      And DVR doesn't get rid of the ads that are starting to pop up, such as the image getting pushed over or up for the ad.


      Relevance? They don't interrupt the program itself, so they don't waste any time.
    143. Re:Freakanomics by Sj0 · · Score: 1

      You can download BC, but not WoW. I never played the game before until about a month ago and had no account. My brother was complaining and demanding I run out and buy it, so I opened the browser window to the site and clicked "Create an account". It sat there demanding a code, without the option to just buy a code right then and there. I ended up having to run out and buy a box later from a physical store. I wasn't impressed.

      I actually sent an e-mail to billing complaining about this, and it turns out that if I head to the Cave of Legolas and defeat the Gnome of Forthcomery using the Blade of C'zulu, I'll get a crystal ball from his loot that I can give to the mysterious NPC known only as Bob back in town, and he'll point me to a completely new and different website and make me sign up for a trial period instead of just taking my goddamned money like I asked.

      That same night, I Downloaded and bought Astro Battle 2, and was playing within seconds of getting the urge to play.

      --
      It's been a long time.
    144. Re:Freakanomics by InvalidError · · Score: 1

      Just thought of a better definition for DCE: "Digital Consumer Enslavement" - you do not even get to choose between paying protection money or skipping town.

      BTW, before anyone asks, 'DCA' in my previous post was a typo... but if anyone asks, I'll claim I tried to be one step ahead of *AA by pre-defining it as "Digital Consumer Abuse" - no more loose ends in my previous post.

    145. Re:Freakanomics by 0p7imu5_P2im3 · · Score: 1

      Hear! Hear!

      And along those lines:

      DCE: Digital Consumer Extortion

      --
      Resistance is futile. Your technological distinctiveness will be added to our own. You will become one with the morgue
    146. Re:Freakanomics by Anonymous Coward · · Score: 0

      You jackass! He said FLOPPY DISK.

      Pay special attention to item 7. Notice that they are radial, and NOT spiral? Hence, reading/writing to a floppy disk in a spiral pattern is highly unusual...

    147. Re:Freakanomics by KudyardRipling · · Score: 1

      Consumer, Citizen, Taxpayer, Person. I can see where this is going. At the risk of repeating what has been said in many ways in the past, I must state again. "Freedom" is a term that is used to lure unsuspecting people (usually called 'immigrants') into the USA. It's all about MONEY. If it isn't so already, it is the only freedom remaining. One's 'personhood' in the USA is dependent upon one's willingness to be exploited commerically: 'consumer'. It is dependent upon one's willingness to be exploited fiducially: 'taxpayer'. It is dependent upon one's willingness to be exploited ideologically: 'citizen'.

      As for the DRM issue, it's like the power switch on the TV. It is the most powerful (pun not necessarily unintended) button. A well organized boycott would work. AFAIK, Cultural deprivation is not a crime, yet there are those who seek its criminalization.

      In light of soaring prices and stagnating paychecks, outsourcing, and JEEVing of the workforce, the sheople after their hard day's work want their fix. Available are so many opiates: homes, home theatres, SUV's, vacations, investments, sports , entertainment, etc. Those with the courage to say NO and stand up to this Brave New World of tyranny also have been given a name: terrorists.

      If there had been a glitch in time where the founders of the USA were present in our day, these would have been processed [Pwrrrt...THUD!] by the Nacht und Nebel patrols of Black Crown Vics and/or black cargo E150's. Gitmo would have been too good for them.

      The time is now. Either make the USA live up to the values she professes, or make her fill up to the measure of her sins. Perhaps as she lives up to the values she professes, she fills up to the measure of her sins.

      --
      Submission as evidence constitutes plaintiff and/or prosecutorial misconduct.
  2. Bad News for HBO exec by mwissel · · Score: 1, Funny

    Shit isn't of any higher value by calling it gold.

  3. how about... by smitty97 · · Score: 5, Funny

    Consumer Rights Access Program

    --
    mod me funny
    1. Re:how about... by TCQuad · · Score: 4, Funny

      No Content Left Behind?

    2. Re:how about... by neersign · · Score: 0, Redundant

      Consumer Rights Access Program

      that's just crap.

    3. Re:how about... by Anonymous Coward · · Score: 0

      This reminds me of the Tenant Protection Act; a law that helped protect landlords from poor tenants...

    4. Re:how about... by Yvan256 · · Score: 1

      Thank you, Ted, that was the joke.

      (with apologies to Family Guy)

    5. Re:how about... by alisson · · Score: 1

      Excellent! I snorted at this one.

      Maybe "Bunny Savers!" Everyone likes bunnies.

    6. Re:how about... by Trails · · Score: 1

      HAHAHAHA, very funny.

      I laughed loud enough that my office mates are looking at me oddly... again...

    7. Re:how about... by Duggeek · · Score: 1

      If there was ever a time to over-hype something, this isn't it. Sure, call it “enablement”, call it whatever you like! It still represents a hurdle between consumers and the content we would like to enjoy. (now if only the publishers would let us enjoy it)

      HBO should take a page from MSFT; pumping hype into something that's painfully unworthy of hype is just plain wrong. (e.g., Vista: Would someone please turn down the “Wow” already? Through the distortion it just sounds like “Wah.” )

      On a lighter note, I'd love to think-up more surrogate acronyms for DRM... let's see...

      + Consumer Regulated Underlying Dogma Disturbs You
      + Seller Hubris Integrated Technology (and you can add “Enhanced” to that!)
      + Something Horrible Inside That Troubles You
      + Wholesale Annoyance Not Knowing Everyone Dislikes
      + Free Usability Certainly Killed Even Destroyed
      + Legitimate Ownership Undone Suffer You
      + Digital Enablement Already Dead

      Now that's entertainment.

      --
      This post © Copyrite Duggeek, all rights reversed.
    8. Re:how about... by neoform · · Score: 1

      That's sorta like Jon Stewart's idea for congress to name their Iraq timetables "Glory Goals".

      --
      MABASPLOOM!
    9. Re:how about... by technococcus · · Score: 1

      The War on Content?

    10. Re:how about... by sjwest · · Score: 1

      I like dumb consumer empathy

    11. Re:how about... by Pollardito · · Score: 1

      Protected Ontology for Networked Interactive Entertainment Services, because everyone loves PONIES!

    12. Re:how about... by Anonymous Coward · · Score: 0

      Brilliant!

    13. Re:how about... by Anonymous Coward · · Score: 0

      "Temporary refund adjustment"...

  4. Marketing over content by JustNiz · · Score: 4, Informative

    A turd by any other name is still a turd.

    1. Re:Marketing over content by surfdaddy · · Score: 1

      That must be it! I know if it is called "Krystal Kontent" that I'll be really happy about having my fair use rights taken away, my money collected multiple times, and my anus reamed out by the RIAA B***es.

    2. Re:Marketing over content by Jeff+DeMaagd · · Score: 2, Insightful

      Yep. DRM 'got' its bad name simply by being bad. Any new name will eventually earn a bad name soon enough once the grass roots gets its message out and when customers see it for what it is. I think they will have a hard time making their new acronym stick.

    3. Re:Marketing over content by rucs_hack · · Score: 1

      Here in the UK we had a nuclear reprocessing plant that was so badly thought of they renamed it to Sellafield, and that worked..

      This is different though, they know that consumers haven't been fooled into believing drm is for their own good, so its being rebranded to fail in a new way. Yup, that'll work.

      I wouldn't mind if they were honest about it and just said it was to protect them, not add value for consumers. That's where the problem is, they want us to believe something other then the truth. With the interwebs and all, that's a dumb idea.

    4. Re:Marketing over content by Tom · · Score: 2, Insightful

      No, it ain't, and that's the problem. Read Whorf or Korzybski for some insight into just how much language shapes our thinking.

      Do you think the Germans would have joined into a "brutal extermination of a random pseudo-religiously defined group of citizens"? Nope, but they went for "cleansing of the aryan society of the evil jews which destroy the german people".

      Or look to more recent history - an "enemy combatant" is still the same thing as a prisoner of war, just by a different name, right? Well, turns out no. Or the fact that Bush didn't need congress to approve his war because it wasn't a war, just an "armed conflict".

      Words are powerful. Politicians and marketing drones understand that.

      --
      Assorted stuff I do sometimes: Lemuria.org
    5. Re:Marketing over content by cptgrudge · · Score: 1

      My favorite is simple pronoun switching.

      Like when you are discussing a potential plan or project, constantly use "our" instead of "my" and "the", and use "we" instead of "I" or "you". That way, when our project or plan catastrophically fails, we can spread the blame around on everyone!

      Once you get used to it, it's easy to do!

      --
      Qualitas edurus commercium, nullus penitus net rimor, nullus deus beneficium
    6. Re:Marketing over content by Anonymous Coward · · Score: 0

      Or look to more recent history - an "enemy combatant" is still the same thing as a prisoner of war, just by a different name, right? Well, turns out no. Or the fact that Bush didn't need congress to approve his war because it wasn't a war, just an "armed conflict".

      Not for nothing, but a POW is a uniformed soldier from an enemy army, and an enemy combatant is a person fighting against your forces who doesn't wear a uniform and tries to look like a non-soldier. There's a reason the two types of combatants are^H^H^Hused to be afforded different privileges and accomodation.


      No comment on the politics involved...I refuse to argue politics with someone who has a sub-1000 slashdot ID

    7. Re:Marketing over content by Tom · · Score: 1

      Not for nothing, but a POW is a uniformed soldier from an enemy army, and an enemy combatant is a person fighting against your forces who doesn't wear a uniform and tries to look like a non-soldier. During WW2 these people were called "Resistance"...

      We are talking about people defending their home country against a foreign invading army here, remember that.
      --
      Assorted stuff I do sometimes: Lemuria.org
    8. Re:Marketing over content by bonglord · · Score: 1

      You can't polish a turd

      --
      2 + 2 = 5
  5. A few choice words. by eddy · · Score: 0, Flamebait

    Shut up you stupid cunt.

    --
    Belief is the currency of delusion.
  6. Why not call it... by swimboy · · Score: 5, Insightful

    doubleplusgood warmfuzzy protection for all your digital lifestyles!

    --
    Ask me how the Heisenberg Principle may or may not have saved my life.
  7. Someone tag this by Anonymous Coward · · Score: 0

    D R fucking M !

    Digital restrictions management is digital restrictions management by any other name. And it sucks big time.

  8. Try... by Anonymous Coward · · Score: 2, Interesting

    Digital Consumer Encumberment

    Honestly, does the name change anything?

    1. Re:Try... by MsGeek · · Score: 1

      Digital Consumer Enfeeblement.

      --
      Knowledge is power. Knowledge shared is power multiplied.
    2. Re:Try... by quantum+bit · · Score: 1

      I'm really surprised there's only one post with this, it's the first thing that popped into my head as well (I had to do a double take because that's what I thought it said at first!)

  9. The old saying Governments change... by hkgroove · · Score: 2, Insightful

    The names change, the problem stays the same.

  10. Okay, It's just a term by Stanistani · · Score: 5, Insightful

    Next task:

    Redefine 'rape' as 'enthusiastic love-making.'

    1. Re:Okay, It's just a term by Kelbear · · Score: 5, Funny

      Suprise sex.

    2. Re:Okay, It's just a term by Stanistani · · Score: 4, Funny

      happy surprise sex

    3. Re:Okay, It's just a term by Anonymous Coward · · Score: 1, Funny

      'assault with a friendly weapon'

    4. Re:Okay, It's just a term by c0d3h4x0r · · Score: 2, Insightful

      Surprise sex.
      As in: THAT was sex?
      --
      Moderator hint: a comment is neither "Flamebait" nor "Troll" if it is true.
    5. Re:Okay, It's just a term by LWATCDR · · Score: 2, Funny

      I like the term pre consensual sex.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    6. Re:Okay, It's just a term by cptgrudge · · Score: 2, Informative

      exclusively happy surprise sex

      --
      Qualitas edurus commercium, nullus penitus net rimor, nullus deus beneficium
    7. Re:Okay, It's just a term by Anonymous Coward · · Score: 1, Funny

      'Love at first sight'

    8. Re:Okay, It's just a term by ScrewMaster · · Score: 1

      I would define it as Uniconsensual Sexual Intercourse.

      --
      The higher the technology, the sharper that two-edged sword.
    9. Re:Okay, It's just a term by serutan · · Score: 1

      Their new term for "infringement lawsuit" will be "compliance enablement incentive."

    10. Re:Okay, It's just a term by forkazoo · · Score: 1

      Next task:

      Redefine 'rape' as 'enthusiastic love-making.'


      Now, look, judge. To call this involuntary is just inappropriate. Clearly, my client volunteered for it. So, half the people involved volunteered. At worst, this is semivoluntary...
  11. I wonder... by Anonymous Coward · · Score: 0

    Will HBO release Pimps Up Ho's Down in HD?

  12. In other news... by Anonymous Coward · · Score: 0

    The sky is green, water is dry. What else is new?

  13. DRM = Digitally Restricted Media by sdo1 · · Score: 4, Funny

    DRM = Digitally Restricted Media
    DCE = Digitally Constrained Entertainment

    A turd by any other name would still smell as foul... er, or something like that.

    -S

    --
    --- What parts of "shall make no law", "shall not be infringed", and "shall not be violated" don't you understand?
    1. Re:DRM = Digitally Restricted Media by tboulan · · Score: 1

      They should change the name to DPG = Double Plus Good

    2. Re:DRM = Digitally Restricted Media by noidentity · · Score: 1

      Thank you for being the first with the true meaning of the acronym. I was hoping we'd have a good replacement for Digital Restrictions Management.

  14. What's in A Name? by Anonymous Coward · · Score: 0

    it's just like 'Secure Digital', what is it securing? (against)

    It will certainly enable many things, like enabling the consumers to bend over further, grabbing their ankles willingly, and preparing to get raped by the content producers.

    Face it, their content isn't worth securing that badly.

  15. Translating service. by Applekid · · Score: 4, Insightful

    'Digital Consumer Enablement would more efficiently confuse consumers "to prevent the use of content in ways they haven't before," such as enjoying TV shows time shifted to when they want and movies on portable video players like iPods where they can see them more than once. "I don't want to use the term DRM any longer," said Zitter, "even my Grandma knows by now that DRM is bad, so obviously we have to change the name of it."'

    --
    More Twoson than Cupertino
    1. Re:Translating service. by PurifyYourMind · · Score: 2, Funny

      Jakob Nielsen, is that you?

  16. Ya Sure by Anonymous Coward · · Score: 0

    They used to call this Trusted Computing and a lot of other things. Consumers will soon figure out that it is the same stuff under a different name.

  17. Digital Rights Management? by Anonymous Coward · · Score: 1, Insightful

    That's funny, I always thought it was Digital Revenue Maximization...

  18. I must send a gift to Bob Zitter by Weaselmancer · · Score: 4, Funny

    A bouquet of "fully organic fecal aroma enhancers". Don't worry - they're just like roses.

    --
    Weaselmancer
    rediculous.
    1. Re:I must send a gift to Bob Zitter by DoofusOfDeath · · Score: 1

      A bouquet of "fully organic fecal aroma enhancers".

      Karl Rove?

  19. Suddenly I feel enabled! by paladinwannabe2 · · Score: 3, Insightful

    Earlier this week I got to have fun with a game I legally purchased -twice- despite being unable to find my CD. After downloading the iso and using Daemon Tools, I was 'Enabled' to play my game again! Yes sir, I was certainly using my content in ways I hadn't used it before!

    --
    You are reading a copy of my copyrighted post.
    1. Re:Suddenly I feel enabled! by Jarjarthejedi · · Score: 1

      I know what you mean, I bought BF1942 a while ago and lost the second CD. I've come pretty close to finding a crack for it somewhere so I can play the game I payed money for without paying more money for it. It's just absurd that they can get away with selling games/music/movies to consumers and then restricting those consumer's rights. Really if we're gonna call it like it is then the ability to buy games/music/movies died a long time ago, now you're just able to lease them for an extended time period. You can't claim to be selling something and then restrict rights on it using DRM and copy protection, that's not selling then.

      --
      There are two kinds of fool One says 'This is old therefore good' Another says 'This is new therefore better'- Dean Ing
    2. Re:Suddenly I feel enabled! by Wisconsingod · · Score: 1

      Earlier this week I got to have fun with a game I legally purchased -twice- despite being unable to find my CD. After downloading the iso and using Daemon Tools, I was 'Enabled' to play my game again A year ago, I legally purchased the board game Monopoly. Yesterday I couldn't find it, so I walked to Wal-Mart, grabbed a new one off the shelves, and walked out. As the cops were wrestling me to the ground, I told them I had bought it a year ago, but I had lost it, so its ok to just take another one......

      my cd got scratched, so I downloaded a cracked version to play the game I had already bought Last week, I brushed my new porche against the side of the tunnel, and it got scratched. I bought that car fair and square, and the cheap paint got scratched. My dealer woudn't give me a new car because my old one was scratched. How unfair of him!

      I know there are no physical costs to downloading a new ISO for your lost cd rom, but it skews the line a bit. Take care of your crap, don't lose it, and you won't have to download an illegal copy.
    3. Re:Suddenly I feel enabled! by The_DoubleU · · Score: 2, Insightful
      You don't buy a license when you buy a car but the entertainment industry wants us to believe that if I buy a CD or DVD that I'm just buying a license to watch/hear content under their regulations. However if you go to the shop and ask for a replacement for your damaged CD then it is suddenly an object and you have to pay for it. Until they sort this out I will download music of CD's that I already bought.

      Note. I'm only downloading music of eMusic or CD's none of the illegal stuff.

      --
      What power has law where only money rules.
    4. Re:Suddenly I feel enabled! by Mr2001 · · Score: 1

      I know there are no physical costs to downloading a new ISO for your lost cd rom, but-- Just stop right there. Of course there are no physical costs; that's the whole damn point. If you lose a CD and want another copy of the content you paid for, it doesn't cost the manufacturer anything when you download one. Your analogy ignores the single most important fact about the situation.
      --
      Visual IRC: Fast. Powerful. Free.
  20. Enablement? by TheRaven64 · · Score: 4, Insightful

    Perhaps he could give me a single concrete example of something that I can do with 'enabled' media that I could not do with the same media with the DRM/DCE removed.

    --
    I am TheRaven on Soylent News
    1. Re:Enablement? by Maximum+Prophet · · Score: 1

      Have the content in the first place.

      What he's saying is that without strong DRM (or the renamed version), the content providers will simply take their ball and bat and go home. Try to remove it, and the HBO mafia will come aknockin'. (You thought "The Sopranos" was based on fiction, wait 'til you see the real goon squad. (:-)

      --
      All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
    2. Re:Enablement? by SirTalon42 · · Score: 1

      Be raped?

    3. Re:Enablement? by nine-times · · Score: 1

      Oh, don't be so cynical. Just think of all the wonderful things you'll be able to do when you have both Digital Consumer Enablement and Windows Genuine Advantage.

    4. Re:Enablement? by Russ+Nelson · · Score: 1

      His implication is that they won't fund the production of entertainment without Digital Restrictions Management. As if they were going to go out of business otherwise!

      --
      Don't piss off The Angry Economist
    5. Re:Enablement? by Anonymous Coward · · Score: 0

      What he's saying is that without strong DRM (or the renamed version), the content providers will simply take their ball and bat and go home.

      What he's saying is that without DRM/whatever, HBO won't have new and exciting ways to take your money. Think about it - does it matter to me whether HBO can sell me movies and TV shows? Does it matter to HBO?

    6. Re:Enablement? by Millennium · · Score: 2, Insightful

      What he's saying is that without strong DRM (or the renamed version), the content providers will simply take their ball and bat and go home.

      History shows otherwise. The media always comes around eventually.

      Try to remove it, and the HBO mafia will come aknockin'.

      And thus, we get to the real kicker: essentially it's a racket. Legitimate users surrender their legitimate rights to the media, and in exchange the media will continue to provide the same crappy level of "service" they provide now.

    7. Re:Enablement? by hardburn · · Score: 1

      In the mind of the industry, DRM (or whatever they want to call it) allows them to sell a rented version that won't work after a certain amount of time or number of uses. In this sense, this gives the consumer the choice to either buy or rent.

      Naturally, this ignores the fact that if you knock most of the cost of manufacturing and distribution off the price, you should be able to sell it cheep enough that a rental market is unnecessary. The industry would rather pretend that theses costs are still there so they can sell movies for the same price as DVDs are now, and thus pad their margins. This is exactly what happened in the switchover from CDs to tapes (CDs are significantly cheaper to produce once retooling costs are covered, but still cost more than tapes).

      --
      Not a typewriter
    8. Re:Enablement? by $RANDOMLUSER · · Score: 2, Insightful

      Perhaps he could give me a single concrete example of something that I can do with 'enabled' media that I could not do with the same media with the DRM/DCE removed.
      Just one - play the media on the DRM/DCE crippled media players which will be the only hardware you can buy.
      --
      No folly is more costly than the folly of intolerant idealism. - Winston Churchill
    9. Re:Enablement? by radtea · · Score: 1

      In this sense, this gives the consumer the choice to either buy or rent.

      How do I return the bits I've rented after I'm done with them?

      --
      Blasphemy is a human right. Blasphemophobia kills.
    10. Re:Enablement? by hardburn · · Score: 1

      You need to setup IPv6 on your machine and send the bits to the special server at 09:F9:11:02:9D:74:E3:5B:D8:41:56:C5:63:56:88:C0, duh.

      --
      Not a typewriter
    11. Re:Enablement? by jimicus · · Score: 1

      Be interesting to see how that pans out in the long term.

      Many earlier DVD players played DVDs and not a lot else. But my current DVD player plays more or less anything which is somehow related to one of the (J|M)PEG standards, including DivX, MP3 etc. I can also put a CD full of photos in and view them on the TV - can't think why I'd want to at TV resolution but the option's there. This isn't particularly unusual in a modern DVD player.

      Unless the Powers that Be make it a condition of the licensing for AACS that any device which decodes it doesn't handle raw unencrypted media - which wouldn't surprise me.

    12. Re:Enablement? by Anonymous Coward · · Score: 0

      Perhaps he could give me a single concrete example of something that I can do with 'enabled' media that I could not do with the same media with the DRM/DCE removed.

      Play it on a Zune(TM).
      That is btw not a single example but the example -- and it shows more bad about the Zune than it shows good about DRM/DCE/$next_name_for_consumer_ripoff

    13. Re:Enablement? by Anonymous Coward · · Score: 0

      Just to play the devil's advocate for a moment. . . I personally am not completely against the idea of DRM. . . I just think all current implementations suck because of vendor lock-in. Music companies want, apparently, based on the apple/EMI deal, $1.29 for a single track. I *can't afford* to build a decent collection of songs (say 1000-2000 of my favorite tracks) at that price. I can't afford to buy a song I *might* not like.

      A lot of people like to complain about 'rented' music tracks, such as you get with services like Yahoo! Music, Rhapsody, Napster, etc.

      There is value, to me, as a consumer, in having access to a very large collection of music, that I can search through, and listen to the entire song (if I choose) on demand, without having to pay the full purchase price for the track. If I like the track, I can buy it (at this point, I'd like to buy a non-DRM'ed track, since when I pay the full price I am ostensibly buying an 'unlimited' license, so there's no point in having DRM on that), and if I don't like that track, I can move on to the next track until I find music I like.

      Without DRM, there is no way really for content producers to allow you to do on-demand sampling of music, because if they let you download the track un-restricted, you have it forever whether you pay for it or not. I like try-before-you-buy. Yes, there's radio. 1/2 the time when I'm listening to the radio, I have no idea what the song I'm listening to is called or who the artist is. There are a lot of good songs that are never, or extremely rarely, played on the radio. Radio doesn't let me skip to the next song when I think the current one sucks.

      So, there *can*, potentially, be value to me as a consumer from DRM, because it provides a way for producers to allow me to sample their products without them having to give it to me forever with unlimited playback. With DRM'ed music services, I can sample a LOT more music than I can afford to buy outright, buy the stuff I really like (this is the point they should ditch DRM, but sadly don't). As for movies. . . I like movie rentals. There aren't many movies I like enough that I want to pay $10-$30 to buy forever. I watch a movie, I enjoy it (or not), and I move on to the next movie. Rentals allow me to enjoy a lot of movies at a much cheaper price than I can buy them. While it's true that with traditional DVD rentals, someone could potentially copy the DVD they rented, there is at least a nominal status quo that when you are done watching the movie, you return it to the renter, and no longer have access to it. I like the idea of downloadable rentals.

      However, I also realize that there is a whole 'nother side to this argument, which the entertainment industry seems unwilling to consider. . . just lower prices across the board. If most people are effectively paying $1-$2 for a movie rental, and much cheaper prices for music rental (hard to put a per-song value on this, because the only music 'rental' models are on a monthly subscription basis - which means you could be 'renting' 10 songs or 10000), why not just accept that and 'sell' movies for $1-$2 without DRM? Get rid of the 'rental' model and just sell the movies for $1-$2? Sell music for $0.25 or $0.35/song. Sure, the per-movie or per-track price goes down - but I'd bet they'd see a huge increase in sales.

      I don't think I'm really willing to spend $250 on 250 songs - which is why I don't buy a whole lot of music. But I'd spend $250 on 1000 songs - because I'd feel like I was getting a decent value. The music industry, if you consider all recordings since the beginning of modern electronic recordings, has a collective catalog of what, millions, or 10's of millions, of songs? Why not try to push volume, and get people to fork out the money for a lot of music, instead of a little music? Why treat tracks as such precious, expensive rarities, instead of the cheap commodities they are? Same with movies - there must be a collective catalog of what, tens of thousands of movies? Most of which people aren't payi

    14. Re:Enablement? by noidentity · · Score: 1

      Spend half an hour fiddling with cables because the display isn't properly decrypting the content stream.

    15. Re:Enablement? by funkatron · · Score: 1

      Have the content in the first place.

      I doubt this is true since the content is already being released on non-DRM media (ok it has CSS on there but that's been broken for years).

      --
      "Welcome to our world. We are the wasted youth. And we are the future too." Yes, I know these are stupid lyrics.
    16. Re:Enablement? by One+Childish+N00b · · Score: 1

      Perhaps he could give me a single concrete example of something that I can do with 'enabled' media that I could not do with the same media with the DRM/DCE removed.

      Buy it from a legal establishment.

      Welcome to the world of cartels: If they all do it, you, the lowly consumer, has no choice but to go along with it.

      --
      Dealing with lawyers would be a lot less tedious if they all looked like Casey Novak.
  21. Makes as much sense... by bearinboots · · Score: 5, Insightful

    ... as Windows Genuine Advantage.

    Put a positive spin on the name and you can fool anyone!

    1. Re:Makes as much sense... by aichpvee · · Score: 2, Insightful

      That's funny, I've always seen windows genuine advantage as a negative spin. The more something is like actual microsoft windows the less likely I am to want to use it!

      --
      The Farewell Tour II
    2. Re:Makes as much sense... by ScrewMaster · · Score: 1

      Yeah. Can you say "Patriot Act"? It's amazing to me how many people simply take a name at face value and look no further.

      --
      The higher the technology, the sharper that two-edged sword.
    3. Re:Makes as much sense... by Anonymous Coward · · Score: 0

      I haven't used Windows in a while, and I'm kind of out of the loop. What is Windows Genuine Advantage? And is somebody working on a version of it for Linux yet?

    4. Re:Makes as much sense... by Martix · · Score: 1

      Does it matter how much candy coating they put on it.

      Shit with sugar is still shit.

  22. ya.. by wizardforce · · Score: 2, Funny

    "Digital Consumer Enablement would more accurately describe technology that allows consumers "to use content in ways they haven't before," In other news HBO announced new functionality for DRMed CDs- as a fancy coaster. No longer will people be restricted to AOL disks to support their drinks.

    --
    Sigs are too short to say anything truly profound so read the above post instead.
    1. Re:ya.. by Anonymous Coward · · Score: 0

      HBO's chief technology officer Bob Zitter now wants to refer to the technology as Digital Consumer Enablement.

      Speaking of drinks, I think this new name shows great promise. I laughed so hard when I read "Digital Consumer Enablement" that I accidentally snorted coffee out my nose. That hurts! Anyway, just like he says, anything that can bring that much entertainment to everyone around me must be a good thing... I guess... even if it does feel like someone raping my nostrils.

    2. Re:ya.. by Anonymous Coward · · Score: 0

      yeah you fucking mods, this shit was totally "Funny"

  23. Some other possible names: by hirschma · · Score: 1

    How about:

    * BTB? For Big Titted Blonde? Because everyone loves a BTB!

    * CFC? For Choco-Flavored Content? And it doesn't even cause cavities!

    * WPGWTM? World Peace, Good Will Towards Man? Doesn't everyone want this? Wouldn't everyone give up one of three wishes for this? And let's face it, it makes it so easy to tie into the Xmas Buying Season!

    Bob, one thing is true, even in your ivory tower: you can't polish a turd. How about just calling it "unprotected"? Seems to solve a lot more issues than this stupidity.

  24. Renaming fun by dissy · · Score: 4, Funny

    I can't agree more!

    I no longer want anyone to call it 'copyright violation', but instead lets call it 'early retirement to the public domain'

    1. Re:Renaming fun by lilomar · · Score: 1

      Actually, we renamed it "Piracy" quite a while ago, everyone loves pirates!



      (Actually, we prefer to be called "American Buccaneers" but that's neither here nor there.)

      --
      The creator of this post (Jacob Smith) hereby releases it, and all of his other posts, into the public domain.
    2. Re:Renaming fun by DJNephilim · · Score: 1

      Actually, it's "Buccaneer-Americans"...not the other way around.

      --
      Enemy of the Sun
    3. Re:Renaming fun by lilomar · · Score: 1

      My bad, I was typing fast.

      --
      The creator of this post (Jacob Smith) hereby releases it, and all of his other posts, into the public domain.
    4. Re:Renaming fun by Alsee · · Score: 1

      No, "retirement" isn't happy-happy enough... it's too closely associated with yucky OLD people.

      Early PROMOTION to the public domain.

      Or perhaps we should go with the more ironic:

      Early ENABLEMENT to the public domain.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  25. 1984 by Tom · · Score: 1, Informative

    War is peace.

    --
    Assorted stuff I do sometimes: Lemuria.org
    1. Re:1984 by maxwell+demon · · Score: 1

      Freedom is slavery.
      Restriction is empowerment.

      Yes, fits perfectly.

      --
      The Tao of math: The numbers you can count are not the real numbers.
  26. Powerful Idea by rlp · · Score: 2, Funny

    His idea is very powerful and also enhances the growth of plants.

    --
    [Insert pithy quote here]
  27. Yeah, right. by rob1980 · · Score: 5, Funny

    Just because "baking brownies" is a euphemism for "taking a shit" doesn't mean it's going to smell any better.

  28. In other words... by Cracked+Pottery · · Score: 3, Insightful

    The consumer has exactly no rights that are no extended by content provider. DRM was actually a more neutral term, since it doesn't assert that some rights do not intrinsically belong to the customer.

    1. Re:In other words... by jedidiah · · Score: 1

      WRONG. The consumer has rights that are spelled out in copyright law. OTOH, the rights of content owners are restricted by copyright law.

      Although focusing on the "consumer" rather misses the whole point of copyrigh to begin with.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    2. Re:In other words... by Cracked+Pottery · · Score: 1

      I agree that there is controlling legal authority. I was simply commenting on the difference in implication between "Digital Consumer Enablement" and "Digital Rights Management." Accepted doctrines such as Fair Use and First Sale are being chipped away. The DMCA and the tendency of Congress to sell laws like they were used furniture to whoever gives them the money to stay in office may mean that traditional copyright law for works distributed digitally may so corrupted that nothing will pass into the public domain.

    3. Re:In other words... by Grishnakh · · Score: 1

      WRONG. The consumer has rights that are spelled out in copyright law. OTOH, the rights of content owners are restricted by copyright law.

      WRONG. The consumer has whatever rights the copyright holders say they do. If you disagree, you may hire a lawyer for tens of thousands of dollars and challenge them in court. What, you don't have tons of money and time to deal with legal matters? Then their word is law.

      That's the way laws work in the USA. It doesn't matter what's written in some book somewhere; it only matters what's decided in court, and that requires lots of time and money.

    4. Re:In other words... by jedidiah · · Score: 1

      I can sue you today for whatever I like.

      The fact that I can abuse the legal system is not the issue here.

      You don't even have to posess a copy of my non-registered copyrighted work that doesn't even exist.

      --
      A Pirate and a Puritan look the same on a balance sheet.
  29. Ugh, newspeak. by ettlz · · Score: 1

    Semblance of Normalcy.
    Axis.
    Extraordinary Rendition.
    Wetwork.
    Collateral.
    Hearts and Minds.
    Regime Change.
    Digital Consumer Enabledment.

  30. When are they going to actually SELL something? by cHALiTO · · Score: 4, Interesting

    I'm tired of this SHIT.

    Wake me up when they're ready to actually SELL me a record or a movie. I don't want no 'license' to listen/watch something or any shit of the sort. I want to OWN a COPY. Copyright says I can't redistribute copies. Fine. But I want MINE to be MY OWN, and do with it whatever the fuck I want.

    They can't have their cake and eat it too... and if they can.. well, they shouldn't.

    --
    "Luck is my middle name," said Rincewind, indistinctly. "Mind you, my first name is Bad." -- Terry Pratchett
    1. Re:When are they going to actually SELL something? by aichpvee · · Score: 1

      How does one say something "indistinctly?" That doesn't even make sense! Was he mumbling or something? Looks pretty distinct to me!

      --
      The Farewell Tour II
    2. Re:When are they going to actually SELL something? by zero_offset · · Score: 1

      The writer is coming up with names like "Rincewind" -- please adjust your expectations accordingly.

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

    3. Re:When are they going to actually SELL something? by Anonymous Coward · · Score: 0
      Wake me up when they're ready to actually SELL me a record or a movie.

      Have you tried? I would imagine owning all rights associated with a modern motion picture, say a poor performer like "Epic Movie" could be had for $5 - $10 million (a bargain considering the $20-$50 million it originally cost, though they haev already collected the lucrative initial theatrical release $$$). You could the redistribute it however you wanted, or keep it all to yourself (my prefered choice).

      Or perhaps you would prefer to stick to your $20 limited rights DVD version?

      I hate DRM as much as the next guy, I just also hate whiney brats who think it should be OK to share a Blockbuster rental with their half million "friends" on the internet. I look on them as they guy who takes a dump in teh gas station sinks so I have to ask for a key attached to a boat's life saver when I make emergency pit stops; they are the asses making everyone else's lives difficult. They are the reason I have to put up with this DRM crap.

    4. Re:When are they going to actually SELL something? by Anonymous Coward · · Score: 0

      Wake me up when they're ready to actually SELL me a record or a movie.

      Have you tried? I would imagine owning all rights associated with a modern motion picture, say a poor performer like "Epic Movie" could be had for $5 - $10 million (a bargain considering the $20-$50 million it originally cost, though they haev already collected the lucrative initial theatrical release $$$). You could the redistribute it however you wanted, or keep it all to yourself (my prefered choice).

      Or perhaps you would prefer to stick to your $20 limited rights DVD version?

      Did you even read the post you replied to? He doesn't want to redistribute it, make copies for friends, play it publicly, charge admission to his house to watch it, share it over the Internet or make a derivative knock-off of the movie.

      He wants to be able to watch it on whatever device best suits his needs/lifestyle and that he can figure out how to put it on. He wants to be able to make a back up copy (legally) so when the ridiculously scratch-prone disk fails in six months he can burn a new one (not to have two but one working copy.)

      I'm betting he sure as shit doesn't want to pay multiple times for the same movie/song just to be able to have it in different formats... especially if he's the one bearing the cost of converting formats (in CPU time and/or media blanks.) And I bet he's willing to pay the $16-$20 for a DVD for a movie he knows he will watch a lot vs some small pay-per-view fee.

      As shitty as getting sued by the RIAA may be, that is probably the RIGHT way to deal with people sending content across the Internet for free. But there are already copyright laws to cover redistributing this stuff. Treat the people breaking the law like criminals, not the guy/gal who just wants to enjoy what he already payed for.

      And before someone says wanting to convert your media format isn't a right... bullshit. It is. It's fair use. If I buy a book and the type is too small for me to read (or I just like big type) I can go to a copy machine and make a copy of the entire fscking book in large print. As long as I don't try giving it away or selling it (or keeping it ans selling the original) I have broken no laws. Slap DRM on a DVD and suddenly it's illegal to do the same thing with a movie? Who gave them the right to take away fair-use rights? And why doesn't anybody stand up and try to do something about it?

      The RIAA's biggest mistake in their lawsuits is being to scatter-shot and claiming ridiculous losses for each and every "sharer." Also, instead of playing a game to see if they can put technology blockades up faster than hackers can break them down, they should try an education campaign. Instead of, "We're locking our stuff down so you can't "steal" it," maybe they should try, "Don't sell or give away copies of our stuff because that is illegal and wrong and if you do we might just take you to court."

  31. Sadly, correct by happyfrogcow · · Score: 4, Insightful

    He's sadly correct that successfull deployment of DRM is only a good marketting campaign away.

    1. Re:Sadly, correct by aichpvee · · Score: 1

      Not even a very good one. I already know people, who until that point I thought were at least reasonably intelligent, saying how they wanted windows vista because it has DRM so they could play their music and movies on it...

      --
      The Farewell Tour II
    2. Re:Sadly, correct by VorpalEdge · · Score: 1

      I assume you want to replace "intelligent" with "informed", because basing your judgement of someone's intelligence off of whether or not they know what DRM means is just not a good idea. The general public may have heard of DRM before, but they still have no idea what it means, and multiple industries want to keep it that way. Get some perspective already... dislike of DRM is not very widespread, and until something an order of magnitude larger than the Sony rootkit fiasco happens, it will never be.

    3. Re:Sadly, correct by aichpvee · · Score: 1

      Invincible ignorance is indistinguishable from stupidity. There is no practical difference in this case because the information doesn't change their opinion. It's like your standard creationist. Sure you could try to argue that they just don't understand the proposition that they're trying to make, or the one that they're rejecting. But then you'd be missing the point that even if they did understand it they wouldn't change their minds.

      This is in fact no longer ignorance, but stupidity.

      --
      The Farewell Tour II
  32. they never learn by Anonymous Coward · · Score: 0

    He must be a marketing weasel, any sane rational moderately intelligent person would know all that renaming would do is cause temporary confusion followed by massive backlash for the perceived attempt at obfuscation and just plain outright lying.

    Then again, maybe he's a used car salesman...

  33. No more stink! by FrankDeath · · Score: 1

    You can't make shit not stink by simply changing its name.

  34. Better Name, Same Acronym: by PhxBlue · · Score: 1

    Digital Consumer Enfeeblement

    --
    !#@%*)anks for hanging up the phone, dear.
  35. DRM helps users? by Anonymous Coward · · Score: 1, Funny

    DRM actually helps consumers by getting more content into their hands.

    Dude, how can you misspell P2P like that? You on meth or a Dvorak keyboard?
  36. Dumbass by Romancer · · Score: 1

    What do you think we're doing if not enjoying content in ways we haven't before?

    That's the whole part of DRM that is the problem: it limits what we can do with the content.
    It doesn't enable anything since the only effect it has on consumers it telling them what they can't do.
    No where have I ever heard someone say: "Oh cool, the DRM made it easier for me to watch something!"

    The whole restriction based technology is at odds with the fundamental power of the internet since the smart people online outnumber the paid people at the RIAA and MPAA by a pretty large factor. And as soon as you try and restrict something that people want, you are doing the exact opposite of what consumer demand and basic economics are trying to do. Give the people something that they want and you will sell your product, give them something that they can't use how they want and they will hate you and get it somewhere else and you won't see a dime!

    Knock this DRM crap off before you regret it!
    Changing the name does nothing but let us know how dumb you think we are. We know what results DRM has had on our lives and we have associated that acronym to difficult pain in the ass BS that keeps things we paid for from being enjoyed.

    --


    ) Human Kind Vs Human Creation
    ) It'd be interesting to see how many humans would survive to serve us.
  37. I Just Love Newspeak by Anonymous Coward · · Score: 0

    I Just Love Newspeak!

  38. TFA Headline: "Don't Call It DRM" by Mateo_LeFou · · Score: 2, Insightful

    My counter-headline: "Call It Whatever, but Stop Doing It. It's Pointless"

    --
    My turnips listen for the soft cry of your love
  39. My boss' favorite line by aztec+rain+god · · Score: 0, Redundant

    "You can polish a turd, but it's still gonna be a turd."

    --
    Sig cannot be found.
  40. Let's redefine piracy, too by Wuhao · · Score: 1

    There is no such thing as a movie pirate -- there are only copyright protection enablers! Without this "piracy," the industry would never have been successful in acquiring tools like the DMCA, which in turn make DRM legally defensible, which must be a good thing, because it enables consumer choice! If DRM is good for the consumer, then piracy is good for the industry! Also, I am pleased to announce that henceforth up shall be referred to as down.

  41. Let's play the name game by suv4x4 · · Score: 5, Insightful

    Those people will never get it. The name doesn't matter. What's so sinister about "Digital Rights Management"? It sounds pretty nice to me. The bad connotations aren't coming from the name, it's the essence of what DRM is.

    People keep thinking that the order and choice of letters is all it takes to turn something bad into something great.

    This has been happening also in the way people have called people with mental handicaps throughout the years, and the constant "reinvention" of the terms, to keep the names less insulting:

    -----

    Socially responsible guy: We shouldn't call them "idiots" anymore. That's insulting. We'll call it people with mental retardation: retards.
    General public: Yea, that is a nice neutral name, no bad connotations.

    One year later:

    General public: My brother is a damn retard, I hate him.
    Socially responsible guy: That's insulting. We shouldn't call them retards anymore. We'll call them people with "slow mental development". Slow people.
    General public: Yea, that's neutral and nice. Cool.

    One year later:

    General public: My neighbour is "slow" or something. Huhuhu.
    Socially responsible guy: We shouldn't call them "slow", that's insulting. Well call them "people with special education needs". Special people.

    One year later:

    General public: My new coworker is "special". Huhuu, get it? "Special". Hehehe.

    ----------

    Basically you can change a name any times you want. Bad fame will come to haunt you never mind how hard you try.

    1. Re:Let's play the name game by BitZtream · · Score: 1

      Jesus I hate this very thing, every few years we change something thats 'bad' to a new name so its not bad anymore... and two years later after everyone has caught up with the name change, we're right back where we were to start with, changing the name to something new.

      Your example is spot on.

      Unfortunately, the sort of marketing tactic refered to in this post is pretty standard practice. Make up a pretty name for something unattractive so it can be spun in a good way, people don't bother to look into it, they just listen to the commericals on their DVR which Comcast no longer lets you skip past and say 'Its on TV, it must be true!'

      Drug companies go one step further, they make up 'syndromes' to sell drugs. Ever heard of RLS? Restless Leg Syndrome? Seriously, if you toss and turn at night and it bothers you that much, buy some sleeping pills, drink some wine, smoke a joint, WHATEVER you want to do, but for fucks sake don't buy some bullshit pill from a drug company because they came up with a bullshit acronym for a syndrome that doesn't actually exist.

      --
      Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
    2. Re:Let's play the name game by Scarblac · · Score: 1

      And it's amazing how ingrained into the brain that sort of thing is. When I was 12 or so, I realized I was avoiding using the word "Turk"; I found myself searching for something like "someone from Turkey", because "Turk" sounded negative. I live in the Netherlands, and Turks are a large ethnic group here, since they were invited to come here to alleviate labor shortages in the 50s. I have tried not to avoid using the normal word since then.

      But groups of foreign workers... we've gone through (can't translate all of them) "rijkswerker", "guest worker", "migrant", "ethnic minority", "allochtoon", "newcomer", "medelander" (sort-of "co-dutchman")... probably several more. At some point government tried to ban some of those words from official use because of "negative connotations".

      Those words typically apply to even third-generation immigrants but mysteriously aren't used for people who look just like the traditional white Dutch person.

      Disgusting. But it seems to be hard wired behavior?

      --
      I believe posters are recognized by their sig. So I made one.
    3. Re:Let's play the name game by Anonymous Coward · · Score: 0

      Yes, I am serious. And don't call me Jesus.

    4. Re:Let's play the name game by Shajenko42 · · Score: 2, Insightful

      There's a term for this - the euphemism treadmill.

    5. Re:Let's play the name game by Anonymous Coward · · Score: 0

      Dude, have you ever actually looked into Restless Leg Syndrome? It exists and has been acknowledged for a very long time. Now, needing drugs to treat it may or may not be bullshit, but the phenomenon definitely exists.

  42. I fancy... by reality-bytes · · Score: 1

    ...Draconian Content Exclusion.

    (Let us not beat about the bush here)

    --
    Ripping an new rectum in the fabric of spacetime.
    1. Re:I fancy... by Tuoqui · · Score: 1

      Mod Parent Up, Best DRM acronym to date.

      Also if we call it TURD what would the acronym be? The Unilateral Restriction Doctrine? Seems like these companies are getting all the rights to restrict you from doing what you want by default the moment you blow money on their stuff.

      --
      09F911029D74E35BD84156C5635688C0
      +2 Troll is Slashdot's way of saying groupthink is confused
  43. Call it what it is... by FellowConspirator · · Score: 5, Funny

    The technology is a Fair Use Circumvention Kit, consisting of equal parts technology, marketing, and industry-written legislation.

    The term Fair Use Circumvention Kit is not only much more descriptive of the true nature of the beast, the acronym is also easy to remember, catchy, and equally descriptive.

    1. Re:Call it what it is... by KewlioMZX · · Score: 2, Funny

      And for programmers to create software to access this technology: Fair Use Circumvention Kit - Edition for Developers

      --
      Absolutely ridiculous. >.>
  44. Why stop at enabling by Shadow+Wrought · · Score: 1

    When you can go all the way to EMPOWERING with the same acronym. "HBO: Making things harder, to make you stronger. Now with TWICE the Empowerment!

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  45. It is the nature of human politics... by stmfreak · · Score: 1

    ... when trying to force an undesirable act/product upon the people:

    1. give it a friendly name
    2. rename as necessary to avoid negative stigma
    3. select friendly name that implies exact opposite of intended effect
    4. advertise, advertise, advertise
    5. co-opt media owners to stop using previous name(s).
    6. remove all other consumer options
    7. profit!

    --
    These opinions guaranteed or your money back.
    1. Re:It is the nature of human politics... by IceDiver · · Score: 1

      You mean, like the PATRIOT act?

  46. Obligatory Futurama by richdun · · Score: 4, Funny

    Slurm Queen: As for you, you will be submerged in Royal Slurm which, in a matter of minutes, will transform you into a Slurm Queen like myself.

    Small Glurmo #1: But, Your Highness, she's a commoner. Her Slurm will taste foul.

    Slurm Queen: Yes! Which is why we'll market it as New Slurm. Then, when everyone hates it, we'll bring back Slurm Classic, and make billions!

    (thanks to The Neutral Planet)

  47. He's absolutely right! by lilomar · · Score: 1

    Digital Consumer Enablement would more accurately describe technology that allows consumers "to use content in ways they haven't before.
    Why yes, yes it would. Why don't we use it to describe something like that?
    --
    The creator of this post (Jacob Smith) hereby releases it, and all of his other posts, into the public domain.
  48. The idea behind most of this by CaptainPatent · · Score: 1

    The true reason DRM has failed is because of how limited our rights have become. Companies need to get a clue and instead of developing new "fluffy" terms to cover up shortcomings, they need to give the consumer what they actually want. Companies need to stop thinking about how to exploit consumers at every possible corner and go back to providing a valuable service for all.

    --
    Well, back to rejecting software patent applications.
    1. Re:The idea behind most of this by zero_offset · · Score: 1

      Was the username "CaptainObvious" already taken? :)

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

  49. It's a perfectly cromulent word! by Minimum_Wage · · Score: 1

    Digital Consumer Enablement embiggens us all!

  50. Taste Enablement, Citizens! by paladinwannabe2 · · Score: 1

    There are many things enabled media can do that un-enabled media won't. For instance, enabled media will confuse, distort, and detroy your old drivers, software, and hardware, while non-enabled media will play on everything easily. Talk about boring! Plus, Enabled media entertains pirates by giving them something else to do in their free time. It's a friendly game that the media companies play. And don't forget all the money that Lawyers and Security Consultants make off the Enabled content!

    --
    You are reading a copy of my copyrighted post.
    1. Re:Taste Enablement, Citizens! by steveo777 · · Score: 1

      Plus, Enabled media entertains pirates by giving them something else to do in their free time. Heh... Would be kind of funny if they would just quit with all the DRM lockdown efforts for a few years, meanwhile luring the pirates into a false sense of security, then unleash some horrible new form of DRM taking the pirates completely off guard. Meaning it would take them in the neighborhood of a month to crack it this time.
      --
      This sig isn't original enough, it's time to come up with something witty...
    2. Re:Taste Enablement, Citizens! by maxwell+demon · · Score: 1

      Plus, Enabled media entertains pirates by giving them something else to do in their free time.

      DCE = Digital Cracker Entertainment? :-)
      --
      The Tao of math: The numbers you can count are not the real numbers.
  51. Call it by what it really is: by kcurtis · · Score: 1

    Digital Stick Your Fair Use Rights Where The Sun Don't Shine Management.

    1. Re:Call it by what it really is: by HAKdragon · · Score: 1

      ..and with an acronym like DSYFURWTSDSM, how could you not remember it?

      --
      "Our opponent is an alien starship packed with atomic bombs. We have a protractor."
  52. Excellent Idea! by Greyfox · · Score: 5, Funny
    I propose "Herpes".

    Yeah I would rip that song from the CD to my ipod but the herpes kept me from doing it.

    Yeah I would post that clip from Colbert on Youtube but... you know... the herpes...

    That'd be awesome!

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

    1. Re:Excellent Idea! by drinkypoo · · Score: 1

      Reminds me of something henry rollins said on one of his spoken word albums. "El Nino" doesn't really work for me. Maybe they should call it "The First Four Black Sabbath Albums".

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re:Excellent Idea! by JoeShmoe · · Score: 1

      "Glitter is the herpes of craft supplies" - Demitri Martin

      Maybe DRM is the herpes of pop culture.

      -JoeShmoe
      .

      --
      -- I wonder which will go down in history as the bigger failure: the War on Drugs or the War on Filesharing
    3. Re:Excellent Idea! by Anonymous Coward · · Score: 0

      That is actually a really good idea.

  53. tag this article by synjck · · Score: 1

    doublespeak

  54. Chinese Piracy Syndrome by Anonymous Coward · · Score: 0

    Meltdown? We prefer to think of it an an Unrequested Fission Surplus.

    --C.M. Burns

  55. Digital Restrictions Management by Russ+Nelson · · Score: 0, Redundant

    Errrr, given that DRM stands for "Digital Restrictions Management", isn't talking about "DRM restrictions" redundant?

    --
    Don't piss off The Angry Economist
    1. Re:Digital Restrictions Management by AKAImBatman · · Score: 1

      Digital Rights Management. Digital Restrictions Management is the FSF's retconning of the term in an attempt to obtain better accuracy. Personally, I don't see what the big deal is. Digital Rights Management already tells me that someone else is "managing" my rights to my stuff.

      That, and you're being overly pedantic. I wonder if they have a movie about such pedantism on DVD Disk?

    2. Re:Digital Restrictions Management by Anonymous Coward · · Score: 0

      you're right about DRM, but IRL no one has ever actually used the phrase "DVD Disk"

    3. Re:Digital Restrictions Management by Anomolous+Cowturd · · Score: 1

      Oh. I thought it stood for "Digital Revenue Multiplication".

      --
      Software patents delenda est.
    4. Re:Digital Restrictions Management by Grant_Watson · · Score: 1

      Didn't they use it early on? I seem to remember hearing something along the lines of, "Available on VHS and DVD disk!"

    5. Re:Digital Restrictions Management by init100 · · Score: 1

      Personally, I don't see what the big deal is. Digital Rights Management already tells me that someone else is "managing" my rights to my stuff.

      The idea is that Digital Rights Management gives the idea that you are given rights, which sounds like a good thing to the unwary, while it truly adds restrictions on your usage. That's why the FSF coined the backronym Digital Restrictions Management, to more accurately describe what DRM does to the customer.

    6. Re:Digital Restrictions Management by AKAImBatman · · Score: 1

      Most "rights" are inherent. Such rights can only be taken away, not granted. Thus anything that "manages" my rights, must by definition be taking them away.

    7. Re:Digital Restrictions Management by ozamosi · · Score: 1

      Speaking of backronyms...

      Digital Consumer Enablement. DCE.

      Digital Crap Enhancement? Digitally Crapified Entertainment?

      Anyone with more suggestions?

    8. Re:Digital Restrictions Management by kinabrew · · Score: 1

      Digital Copyright Enforcement

    9. Re:Digital Restrictions Management by maxwell+demon · · Score: 1

      Digital Customer Extortion?
      Digital Corporate Evil?
      Dissatisfying Consumer Experience?

      --
      The Tao of math: The numbers you can count are not the real numbers.
    10. Re:Digital Restrictions Management by dgatwood · · Score: 1

      That was what I was thinking as well. Either that or D*mn Content Encryption.

      Changing the name DRM to DCE is like putting lipstick on a pig. No matter how you look at it, it still stinks.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    11. Re:Digital Restrictions Management by init100 · · Score: 1

      Slashdot user sdo1 had one that I liked: Digitally Constrained Entertainment. :)

    12. Re:Digital Restrictions Management by init100 · · Score: 1

      Either that or D*mn Content Encryption.

      Or Digital Content Encryption.

    13. Re:Digital Restrictions Management by dgatwood · · Score: 1

      That was the first one I thought of, but I discounted it as not being sufficiently critical of the concept. That and I don't think we want encryption to become a dirty word in the public's mind. That would be contrary to the Slashdot civil liberties position. :-)

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

  56. In a related story... by Goose42 · · Score: 3, Informative

    ...George Carlin got a massive headache the same time this HBO exec thought this up.

  57. words by sacrilicious · · Score: 1
    An HBO executive has figured out the problem with DRM acceptance -- it's the name. HBO's chief technology officer Bob Zitter now wants to refer to the technology as Digital Consumer Enablement. Because, you see, DRM actually helps consumers by getting more content into their hands.

    I'm going to ignore whatever thoughtful debate might be had on this, and simply quip: I've decided that we really should change the term for "PR". As it stands now, "PR" is a term people associate with messages coming from corporate executives which are carefully crafted spin statements intended to maximize corporate profit, often by misleading people and/or de-emphasizing the actual costs of a given initiative. Instead, we should use the term "thinking out loud"... MUCH friendlier.

    --
    - First they ignore you, then they laugh at you, then ???, then profit.
  58. Let's rename by GWBasic · · Score: 1

    Let's rename "copyright infringement" to "keeping Holywood honest."

    1. Re:Let's rename by Opportunist · · Score: 1

      How about simply calling it "content liberation"? Simple, direct, honest, pure...

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  59. I, for one... by alexandreracine · · Score: 0, Redundant

    ... welcome the king of stupid idea overlord

    Sorry, this one just had to get out. Sometimes, people are stupid, but this time, this guy is the KING.

    --
    No sig for now.
  60. lipstickonapig by Sosarian · · Score: 1

    You can put the lipstick on, but it's still a pig.

  61. A rose by any other name by Vrallis · · Score: 2, Funny

    A rose by any other name would smell as sweet...

    A steaming pile of shit by any other name would still smell like shit.

    Tactics like this make me sick. Every college student working on Marketing degrees should be rounded up and put to work on a farm. At least shoveling shit there would be of benefit to humanity.

  62. Gotta love these language games by irenaeous · · Score: 1

    It reminds me of Ronald Reagan and the 1980's -- when the U.S. deployed a new generations of MIRVed nuclear missiles, Reagan named it "The Peacekeeper Missile". Speaking of the '80s, it also reminds me of 1984...

    1. Re:Gotta love these language games by zero_offset · · Score: 1

      Actually the name Peacekeeper was never officially adopted. Instead it received the fun and lightheared name LGM-118A (I think that's correct, anyway). And to some degree, Peacekeeper at least reflects the theory -- nobody especially likes concepts like Mutually Assured Destruction, but it really is at least intended to keep the peace.

      On the other hand, this renaming of DRM is nothing but pure, transparent, offensive marketing exec spin-doctoring.

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

  63. Right! He convinced me! by N3wsByt3 · · Score: 1

    "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators.'"

    While at the same time it would disable various old rights for consumers.

    Typical corporate thinking: "How can we manipulate consumers into suckers that accept everything we tell them? Hmmm...let's change the name and spin some crap to make it sound awesome!"

    The sad thing is, sometimes, this actually works. :-/

    --
    --- "To pee or not to pee, that is the question." ---
  64. Free Beer by Doc+Ruby · · Score: 1

    They should call it "Free Beer". Then they could sell the identical version called "DRM" to the people who don't like that.

    Hollywood hates us. It treats us like animals. And the millions of us who obsessively consume its poison prove them right. But without DRM, the minority of us who could prove them wrong could capture the masses our own ways, and have a chance to evolve the whole beast. I'd drink to that.

    --

    --
    make install -not war

    1. Re:Free Beer by Anonymous Coward · · Score: 0

      It is really simple: stay out. Would you eat at a restaurant that treated you poorly? Would you live in a neighborhood that had draconian covenants? Would you work for a company that tested bodily fluids as a condition for employment? Would you pay taxes to a corrupt government?

      The best way to combat evil practices is to opt out, and to support alternatives. The hard part is that millions of people are too (lazy|ignorant|placated|intimidated|peer pressured|greedy) to opt out of the "good life".

    2. Re:Free Beer by Doc+Ruby · · Score: 1

      The problem is that much content is not simply a commodity, but rather unique, even if in large quantity. That's why the copyright making a "temporary" artificial monopoly on that content is a problem. This is also true to some extent in, say, the neighborhood example you mention. But real property is different: there's no alternative, every item is unique. Though many neighborhoods are interchangeable, there's nothing we can do to all live in, say, the top penthouse on Park Avenue. Content is different: its natural state is distribution of multiple identical copies, of even the most desired item. That's why it's worth fighting these artificial, archaic "compromises" that are no longer justified by their original benefits in "promoting science and the useful arts". Everything is against them except the status quo and the powers benefiting from it.

      --

      --
      make install -not war

  65. He can call it a ham sandwich by jcr · · Score: 1

    Or make up any other term he cares to, he's not going to fool anyone.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  66. Therapy by Ranger · · Score: 1

    Sounds like that HBO exec needs some DRM, Digital Rectal Massage, buy a couple guys with baseball bats who thinks he sure has a pretty mouth.

    --
    "You'll get nothing, and you'll like it!"
  67. Call it monkeyrobotninjapirate system by smellsofbikes · · Score: 1

    Then at least he'll have the people who will smash this into little bitty smoking pieces feeling a bit conflicted.
    Unless they're clowns, in which case it'll just encourage them.

    I personally thought the problem with DRM was that it's impossible to implement, and here all along it was just the wrong name. Silly me.

    --
    Nostalgia's not what it used to be.
  68. It's not buggery by spun · · Score: 4, Funny

    It's an internal colon massage! Now bend over...

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    1. Re:It's not buggery by rts008 · · Score: 1

      Thanks for that.....I think!?! *picks up dentures from keyboard and wipes spewed coffee from monitor and keyboard all while being doubled over with extreme rib-muscle cramps*

      I don't currently have mod points for you, but on the '+insightful* scale...your post 'goes to 11'.

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
    2. Re:It's not buggery by spun · · Score: 1

      The shorthand for that is C|N>K. Coffee piped through nose output to keyboard. I wish I could claim credit for that one, but alas, I am merely passing it along.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    3. Re:It's not buggery by rts008 · · Score: 1

      "C|N>K"

      I'll have to remember that- much easier than what I went through to get there--Thanks!

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
  69. All jokes aside... by DrBdan · · Score: 1

    All jokes aside, I think a large part of why they are doing this is because "DRM" has a negative image in the public eye (rightly so, but I digress). By changing to DCE they can say "oh we don't use DRM anymore, it was bad, we have DCE. It "enables" you...". Total PR crap.

  70. Re:OOOOOOHHH SNAP! by Dharkfiber · · Score: 1

    That was all it was??? See, I knew it was something easy. What's in a name, eh?

  71. Get your money back, Zitter by Anonymous Coward · · Score: 0

    Because however much money you paid to some PR firm to come up with that POS term to sell your digital lock-in schemes bullshit to the unwashed masses was too much. No one is gonna be fooled by this.

  72. Also on the agenda by Dancindan84 · · Score: 1

    2) Change the name of roses to see if it affects the aroma.

    --
    "Always forgive your enemies; nothing annoys them so much." - Oscar Wilde
  73. I think DCE is already in use by jkiol · · Score: 1

    I'm sure Digital Consumer Enabled content was available on piratebay.org

  74. What's in a name ? by l3v1 · · Score: 1

    Oh, what's in a name? That which we call a rose by any other word would smell as sweet

    F*ck the name, you can call it every way you want, I still don't want any of it.

    --
    I am putting myself to the fullest possible use, which is all I can think that any conscious entity can ever hope to do.
  75. Great quote by gr8_phk · · Score: 5, Insightful

    HBO's big concern is the analog hole--in essence the gap in DRM that lets consumers capture the unencrypted analog signal from an HD signal. He, apparently, would like to plug the hole, but can't due to meddlesome laws.

    That would be the meddlesome laws of physics right?
  76. What's in a name by CelticWhisper · · Score: 2, Insightful

    Digital Consumer Enablement, you say? That would turn DRM into DCE.

    Now, we've played this alphabet-soup game plenty of times before, and it's interesting to note that a name-change like this comes about just as "Digital Restrictions Management" is starting to overshadow the industry-approved term in the minds of the public.

    Therefore, I hereby propose that from this day forward DCE shall be known to stand for Digitally Crippled Entertainment.

    Mr. Zitter, we can play this game for as long as you like. And our side will always win.

    --
    Help protect civil rights from abuse by the TSA - visit TSA News Blog.
    http://www.tsanewsblog.com
  77. He is trying to make a point, but badly. by Russ+Nelson · · Score: 2, Interesting

    He is trying to make a point, but he's making it badly. He's trying to claim that there are people out there who are only producing entertainment because it's copy-protected. Which is obviously bullshit, since CDs have no copy protection, and in the libdecss days, anybody can rip a movie they purchased and store a copy on their hard drive. This state of affairs has not reduced the amount of entertainment for sale. His point -- that Digital Restrictions Management might allow for more entertainment -- is not obviously incorrect.

    Calling it Digital Content Enabling is a poor way to make his point, because it implies that people would accept a different name for DRM. He thinks that renaming it to reflect the effect HE HAS NOT PROVEN will help people accept DRM.

    --
    Don't piss off The Angry Economist
    1. Re:He is trying to make a point, but badly. by The+Master+Control+P · · Score: 1

      I could argue that his claim of DRM allowing more entertainment is also obviously incorrect; Artists and creative types make new things by building on old things. The GNP of Europe will triple once they're rightfully compensated for their ancestor's work in creating things like Cinderalla, Snow White, Old St. Nick, and Mowgli which the intellectual property pirates in Hollywood stole and used without permission. The descendants of the original Pilgrims should be paid for creating the story of Pocahontas. And that Wendy Carlos person should be jailed for creating unlicensed derivative works of J.S. Bach.

      Such claims as I have just described are obviously absurd and wrong, yet they are exactly what DRM enforces: Perpetual copyright. It's impossible for effective DRM to respect fair use or limited copyright for obvious reasons. As others have suggested, it truly should be renamed to Fair Use Circumvention Kit. And it's similarly clear that if you can never have more than read-only access, you can't be creative.

      But that's what they want. You are not to be creative, you are to be a good obedient little Consumer, who consumes, watches, and likes what the media tell you to.

  78. The sad thing here is.... by jmors · · Score: 1

    This bozo, though appearing as the true moron he is here in our informed corner of the world, actually has an idea that makes sense to the various and sundry marketing droids that listen to his CRAP! The general public and consumer at large will go on accepting it up the wazoo because they don't know any better and the name change will act like lube for the DRM insertion into their rectum. No, I'm sure a name change won't cure all ills or be as successful as this A$$ thinks it will be however, it will fool a higher percentage of the general populace than we would like to believe.

    --
    The Matrix is real... but I'm only visiting!
  79. And radiation will now be known as ... by terrymr · · Score: 1

    ... Magic Moonbeams

  80. I object! by theStorminMormon · · Score: 1

    DRM did not merely happen upon it's bad reputation by the luck of the draw. It wasn't some mistake of nomenclature, some mere happenstance of naming convention. DRM started out as just another unknown acronym and it got to where it is today by one means and one means only: hard work.

    It is just plain insulting to imply that DRM got where it is today by winning some kind of naming lottery. Don't replace DRM - it deserves the reputation it has, and deep down no one can ever take that away.

    --
    The Southern Baptist Convention has creationism. On Slashdot, we have porn.
  81. Um, nice comparison ... by Bearpaw · · Score: 1
    Desperately trying to come up with a better PR term for a failed corporate policy is so much like trying to be polite to people despite "the general public" always twisting polite terms into insults.

    And apples are so much like Tang ...

    1. Re:Um, nice comparison ... by suv4x4 · · Score: 1

      Desperately trying to come up with a better PR term for a failed corporate policy is so much like trying to be polite to people despite "the general public" always twisting polite terms into insults.

      And apples are so much like Tang ...


      The same mental processes are in action. A term gets to mean and be associated with whatever the subject/object it notates. The word doesn't matter.

      People often discover the meaning to a term "by intuition". It's hardly ingrained in their brain what it means, so they start confusing and mixing the way it SOUNDS with what it MEANS. But those are two independent properties, and the latter could be transfered onto any word with almost to transformation.

      That's why we have so many different languages, but could share culture and understanding of things we need to deal with daily, never mind how we called them.

  82. Other Renames by Bob Zitter by Anonymous Coward · · Score: 0

    Murder - Overpopulation Alleviation
    Eugenics - Life Quality Control/Assurance
    Theft - Finanical Assets Improvment
    Terrorism - Interactive Policy Design
    Extortion - Modern Finanical Policy (actually he already probably uses this in his office!)

  83. Rightsizing by toriver · · Score: 3, Funny

    This is a suit doing the same eupheismology as when the negatively laden "downsizing" (which was still better than "decimating" I guess) was turned into "rightsizing". These days the negatively laden "offshoring" has also been substituted by "rightshoring".

    So they need to come up with a term that starts with "right". "Rightlocking" sounds about right since you're locked to the industry's restrictions.

    So: "Rightlocking". Remember, you read it first on /.

    1. Re:Rightsizing by zero_offset · · Score: 1

      A few years back our management suddenly renamed layoffs "RIFs" -- borrowing the military abbreviation for Reduction In Force. The actual workers still called it "layoffs" and the managers studiously switched to the term RIF. It made for interesting meetings when each side would use a completely different word for the same thing.

      To this day they deny there was any mandate from on high to adopt the friendly new term for being replaced by the lowest bidder.

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

    2. Re:Rightsizing by The_mad_linguist · · Score: 1

      They don't call it decimating anymore because that would imply they're only firing 10% of the people.

  84. Disablement == Enablement ?? by GodWasAnAlien · · Score: 1

    The point of DRM is to restrict the user.

    Renaming it to signify the opposite is only marketing.

    Enablement?

  85. Not quite right by Aim+Here · · Score: 2, Funny

    Taking away consumers fair use rights, and the abilities to copy data is now 'enablement'?

    Okay, I can see where they're going with this. It opens up a whole new way of looking at things.

    Perhaps those guys in Guantanamo bay were being introduced to cellroom-based liberation therapy, where they are given brand new rights to stay in tiny windowless cubicles behind bars in Cuba, unlike the rest of us, who have to be kept out of there with fences and machine gun nests and minefields. And those Abu Graib so-called "torture victims" were in actual fact being given the benefit of the government's pain-tolerance management entitlement scheme. And at Virginia Tech recently, we had a private citizen taking it upon himself to offer the staff and students a free program of ballistics-based physiological refurbishment.

    I think the people behind this 'Digital Consumer Enablement' idea should use it as the basis for a self-administered proctological insertment opportunity.

    1. Re:Not quite right by tknd · · Score: 1

      You're a little confused. "Enablement" doesn't refer to the consumer's rights to purchase a copy, "enablement" refers to HBO's ability to take the consumer's money by selling the consumer essentially nothing.

  86. Earth to HBO by Anonymous Coward · · Score: 0

    The company already has HD movies on demand ready to go, but is delaying them because of ownership concerns.

    Search any p2p network, torrent site, usenet or whatever for "720p" "1080i" "1080p" "blu-ray" "hd-dvd" and you'll see the supply is already there. What ownership issues? The fear that those who want to can make unencumbered HD copies? Sorry, it's leaking everywhere from US HDTV broadcasts, UK HDTV broadcasts, Japanese HDTV broadcasts, Chinese film transfers, HD-DVD discs, Blu-Ray discs, in fact pretty much everywhere there's HD. If you want them, they're there. If you're not already "consumer enabled" it's because you for moral or legal reasons have abstained.

    So to sum it up:
    No DRM - you're enabled
    "Current" DRM - you're disabled because the DRM isn't strong enough
    "Future" DRM - you're disabled because the DRM doesn't exist yet

    How exactly is DRM a consumer enabler again?

  87. yeah right by smash · · Score: 1
    Before DRM, there existed the ability to watch/listen to digital media.

    DRM doesn't *enable* anything, and no matter what they call it, enough average Joes have been burnt enough by it to know better now.

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
    1. Re:yeah right by zero_offset · · Score: 1

      The sad part is that I don't think enough people have been burned for it to be much of a real issue. I can't tell you how often I hear people getting all worked up over the lack of HDMI support in one device or another, when plain old analog RGB is generally far superior. Heck, I have a component run in my house that is 150 feet from the signal source and it works great. HDMI is incapable of covering that distance and even if it could, the cable would cost more than the hi-def TV it feeds. So why do we have HDMI? Because it was a stepping stone to HDCP.

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

  88. That's funny by Control+Group · · Score: 3, Insightful

    I also don't want to use "DRM" any more.

    I suspect he and I disagree on ways and means, though.

    --

    Reality has a conservative bias: it conserves mass, energy, momentum...
  89. Yeah, it's the name by Nodamnnicknamesavial · · Score: 1

    It's not that it cripples the product at all, it's the NAME ... And HBO's Chief Technology Officer will henceforth be known as Have Bullshit Opinions' Chief Tool Obviously Nice that you can get paid for this kinda thing, less strain on the unemployment coffers :)

    --
    I have spoken'eth.
  90. On a similar note... by Jimmay · · Score: 1

    If World War II was occurring now in the 21st Century, perhaps Hitler would have said:

    Nazi concentration camps had a bad name. We should now refer to them as "Jewish Opportunity Estates".

    1. Re:On a similar note... by onkelonkel · · Score: 1

      Boncentration Bamps.

      (obscure enough?)

      --
      None of them can see the clouds; The polished wings don't care.
    2. Re:On a similar note... by Opportunist · · Score: 1

      Oh, I'm certain. The Nazis already were the kings of euphemisms. A few examples?

      "Kraft durch Freude" (power by joy): A program to siphon money out of people who actually thought they're buying a car in a few 100 monthly payments (actually there never was a plan to produce any civil cars, the money was used for the military).

      "Sonderbehandlung" (special treatment): Killing people.

      "Evakuierung" (evacuation): Transporting people to ghettos and/or concentration camps.

      "Endlösung der Judenfrage" (final solution to the question concerning Jews): Kill them. All of them.

      Need more?

      When a time comes that some people start using euphemisms more and more to veil and shroud their intentions, one should start asking what is behind that smokescreen.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  91. Screw 'em by Anonymous Coward · · Score: 0

    To hell with 'em. If one does not consume their products - in any form, what are they gonna do?

    Its not like food, water, shelter or energy. Their 'product' is 'entertainment' - while such can provide enjoyment, what they produce is not needed.

    So screw 'em. If you walk away and ignore them and others join you, eventually all they will be talking to is themselves.

    If they want more laws, give them to them, so long as the lawmakers, the enforcers, and the people who are the direct beneficaries are the 1st to be investigated and charged if found in violation.

  92. That's the fundamental conflict by mbessey · · Score: 5, Insightful

    The reason we have DRM is that the media companies don't think that their interests are aligned with those of the consumer. The hell of it is that most of the time, there's no conflict. If HBO makes DRM-free video available on-demand, most of their existing customers would use it just about how you'd expect. They'd occasionally pay whatever nominal fee, and watch that episode of the Sopranos that they missed last week, and everybody will be happy. HBO gets another revenue stream, and the customers get improved ease-of-use.

    On the other hand, you know that *somebody* will set up their PC with a cablecard (or whatever) and just start downloading everything they can get and then uploading it to the internet where non-subscribers can get it for free.

    HBO is understandably worried that if their most popular content is available for free, some customers will stop paying for it. Based on prior experience with people "pirating" cable, I can't say that they're wrong. People used to regularly break into our cable company's distribution boxes and strip off the notch filters back in the days of analog cable, and there's a brisk business out there on the internet for devices to help people to cheat cable & satellite TV channel restrictions.

    I'd like to believe that DRM-free media will eventually win out, because it's so much more convenient for everybody involved, from the producers, to the consumer electronics industry, to the end-user. Unfortunately, there's some anecdotal evidence from the recent experiences of the music industry that the existence of DRM-free digital coipies of content just leads to rampant copying, and that does have some negative effect on sales. The music industry went digital without an effective DRM system in place, and now they're stuck with it - you can't stop making CDs, or nobody would buy your music.

    That's a "mistake" video companies are eager not to repeat.

    1. Re:That's the fundamental conflict by schwinn8 · · Score: 2, Insightful

      True, but there are a few issues with your statement.

      First off, the argument is that if they charge a FAIR price, people would rather pay for it than pirate it. Just because someone puts the entire HBO library on the internet doesn't mean that EVERYONE will download it. At a fair price, most people would rather pay for it and get a guaranteed "good" copy of the content. Apple's iTunes has proven this fact, since they are pulling in tons of money for 99c tracks (which the industry said was too low.)

      Same goes for the cable industry - the reason so many people pirated it is because it's not a fair price. I pay over $40/month for BASIC cable from Adelphia (now Comcast, so I expect the rates to increase) and I get a crappy picture that is very apparent on my EDTV. It's not a matter of local hardware (all my wires are brand new, etc)... it's crappy signal from the head-end. They admitted this on at least a few channels, but say it's out of their control... BS.

      I used to have digital cable (with one of their crappy boxes) and it was no better. I would see blocking artifacts when the signal would drop all day long, and all the time. And I get to pay more for that.

      If you put out a quality product at a fair price, then there won't be any problems. When you try to say that you're going to lockdown your content (which is mostly crap these days anyway) because there is no DRM... who do you think is going to be the loser there? The pirates will ALWAYS find a way to circumvent the protection... and the customers trying to be legal will run into problems because of mistakes and bugs and other dumb issues. So, you lost the pirates, and you lost your customers. It really is that simple.

      So don't bother spewing forth the propaganda that the **AA has been pitching. It's not about enabling the consumer... it's about greed. Period.

    2. Re:That's the fundamental conflict by massysett · · Score: 1

      I'd like to believe that DRM-free media will eventually win out, because it's so much more convenient for everybody involved, from the producers, to the consumer electronics industry, to the end-user.

      It will, but not due to convenience.

      It's politically and technically unviable to enforce DRM schemes nowadays. Technically because as HD-DVD shows us, it's cracked pretty quickly. Politically, because you're not going to see free societies jailing or fining everyone who breaks DRM, the same way they don't fine or jail everyone who violates speed limits.

      Widespread copying of digital media is here to stay. Content providers who rely on constraint of copying of digital media will die.

      Of course chicken littles say that no more content will be produced. Ridiculous. Much content will be produced because it is worth more fresh. For example, the airing of NFL and futbol games will still make big money--people will pass around copies, but people also want to see them live. Same goes for news shows.

      Other content will be produced, but paid for by different means. More product placement, for example. Also, good content can be produced cheaply these days.

      Other content will be produced, but to serve a different purpose. Recording artists (TRUE artists; that term is used way too much) will distribute their work for free because they LIKE for people to hear their work, the same reason hackers distribute their software for free. They will get more performance gigs, which pay $$.

      HBO should be worried, because DRM will not save them.

    3. Re:That's the fundamental conflict by zero_offset · · Score: 1

      the existence of DRM-free digital coipies of content just leads to rampant copying, and that does have some negative effect on sales. The music industry went digital without an effective DRM system in place, and now they're stuck with it - you can't stop making CDs, or nobody would buy your music.

      So non-DRMed digital music is both damaging and driving sales.

      That's double-plus sweet.

      (I know, you were really making two completely separate points, but it still skims damned close to textbook doublethink...)

      --

      Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

    4. Re:That's the fundamental conflict by Tassach · · Score: 1

      Just because someone puts the entire HBO library on the internet doesn't mean that EVERYONE will download it. At a fair price, most people would rather pay for it and get a guaranteed "good" copy of the content. Apple's iTunes has proven this fact, since they are pulling in tons of money for 99c tracks (which the industry said was too low.)
      Exactly. "Free" content is only free you consider your time to be completely worthless. Let's say it takes 10 minutes to search for a movie and kick off the download. Then the download runs overnight. Tomorrow, if I'm lucky, I can see if the file I downloaded is a) what I wanted and b) not completely fubared with compression artifacts. If I want it on a DVD I'm going to have to take more time to convert it back to standard format and burn it. Time == money. When your price point is low enough that it's 'cheaper' for most people to buy a legitimate copy than it is to download it, piracy will basically disappear.
      --
      Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
    5. Re:That's the fundamental conflict by Anonymous Coward · · Score: 0

      >Based on prior experience with people "pirating" cable, I can't say that they're wrong. People used to regularly break into our cable company's distribution boxes and strip off the notch filters back in the days of analog cable, and there's a brisk business out there on the internet for devices to help people to cheat cable & satellite TV channel restrictions.

      Yes, but how many of those people ran a cable from one neighbours house to another? Not that many. In fact, my experience says nobody. I can't really fathom why, except to say that someone paying for the service doesn't want to give it to a leech for free.

      Instead, people broke into the distribution centre and physically stole the cable signal (yes, this really is stealing, you're using cable company power and equipment without permission and depriving them access to whatever you connect to). Digitally, this is the equivalent of hacking into whatever machine is signing the DRM and getting it to send you your own personally signed DRMed material. It's nothing at all like someone downloading the shows legally and uploading them to the internet.

      So, if we go with the cable TV analogy, how is DRM helping again? It's stopping the 0.0001% of stealing that happens when a friend gives a friend a cable TV connection? Man, if profit margins are that low, GET OUT OF THE BUSINESS ALREADY!

    6. Re:That's the fundamental conflict by Anonymous Coward · · Score: 0

      The Freakanomics article tells it like it is.. Give people what they want (bagels) in an easy to use format (there's a conveniently located moneybasket next to it) and they'll do the honorable thing (put money in the basket), even though there's no policing of whether they pay or not it works 89% of the time.

      Put like that, give people what they want (tv episodes, music, movies) in an easy to use format (a torrent website) and they'll do the honorable thing (the movies they like, they buy on dvd) without policing whether they pay or not.

      You could though argue that the percentage is probably not as high as 89%, mainly due to anonymity (the big office problem he mentions in the article), the sheer volume of crap available (paying for a bagle when there's only a basket available is different than paying for a bagle when thousands of bagels are available), and of course the big factor, people's opinion on the content owners (RIAA, MPAA) because as he said, he got 95% payment when people knew of him and had a good opinion of him, neutral is 89% so a rough guestimate is that negative to hated would lower that down into the 70%.

      I'd say that today, people who download stuff illegally: 50-60% of people who download stuff eventually buy it because of that exposure. 10-20% of people don't because they hate the RIAA/MPAA, 10-15% don't because they watch alot of content and only buy what they think is worthy to own (people who would steal a bagle or a donut, but an expensive croissant they like, they'd pay for), and the last 10-15% steal for stealing's sake.

      This is based on my gut and reading the freakanomics article.. and everyone knows the gut has more nerve-endings than the brain, so it must be true! At least truthy.

      K.

    7. Re:That's the fundamental conflict by danpsmith · · Score: 1

      HBO is understandably worried that if their most popular content is available for free, some customers will stop paying for it. Based on prior experience with people "pirating" cable, I can't say that they're wrong. People used to regularly break into our cable company's distribution boxes and strip off the notch filters back in the days of analog cable, and there's a brisk business out there on the internet for devices to help people to cheat cable & satellite TV channel restrictions.

      Okay, I have a question for you, why the hell does the cable company have to charge so damn much money for "premium" channels? If there were options between cable companies, etc. maybe these costs would drop. But since cable companies are practically a monopoly per area with the exception of satellite TV, they feel they can charge 80 dollars a month for HBO and skinemax. Maybe these people ripping off the cable companies didn't want to pay the price, a lot of others (such as myself if I ever even buy cable) would just do without the content. But why oh why does it cost so much more?

      The entertainment industry needs a slim down. Their corporate fat cats and their pompous "actors" and "artists" need a reality check on how much they are actually worth. Every one of these fuckers needs a pay cut immediately. DRM and the rest of the schemes is just an attempt to walk around the inevitable. It's too bad, entertainment guys, you don't control all the ways your content can be dispersed anymore. But fucking deal with it.

      --
      Judges and senates have been bought for gold; Esteem and love were never to be sold.
    8. Re:That's the fundamental conflict by glindsey · · Score: 1

      The music industry went digital without an effective DRM system in place

      Your flaw of logic here is assuming there is such a thing as an "effective DRM system". Perhaps there is through fascist intimidation and threats against the general public. But from a technical standpoint, DRM can and will always be broken, and somebody will develop a method that makes it simple and convenient for the end user.

  93. Yup... by fudgefactor7 · · Score: 1

    ...just like there was nothing wrong with the Khmer Rouge...they just had a bad name. Change the name and they're now smiling teddy bears!... That's the ticket!

    Who is this fool trying to kid, himself or us?

  94. Prior art by Vainglorious+Coward · · Score: 4, Interesting

    ZDNet's David Berlind already uses the acronym C.R.A.P. (for Content, Restriction, Annulment, and Protection)

    --
    My next sig will be ready soon, but subscribers can beat the rush
  95. Sounds almost as good as ... by Tribbin · · Score: 2, Insightful

    Trusted Computing (c)

    --
    If you mod this up, your slashdot background will turn into a beautiful sunset!
  96. Nope... should be changed to... by MahariBalzitch · · Score: 1

    POS

  97. Hold on by sd_diamond · · Score: 1

    I have the perfect response for that. I just have to go drop off some friends at the pool first.

    1. Re:Hold on by lightversusdark · · Score: 1

      Hanging a brown bear in a porcelain cave.

      --
      "There is nothing nice about Steve Jobs and nothing evil about Bill Gates." - Chuck Peddle
  98. Interesting name... by Darundal · · Score: 2, Funny

    Calling DRM "Digital Consumer Enablement" is the same as calling the rape and assault of a woman "Automatic soul-mate bonding".

  99. It's not race discrimination against white people by knorthern+knight · · Score: 1

    ...it's "affirmative action"... errr uhmmm "equal opportunity hiring".

    --

    I'm not repeating myself
    I'm an X window user; I'm an ex-Windows user
  100. Take it back by Zephyros · · Score: 1

    He wants "digital consumer enablement"? We already have it, in today's P2P. Enjoy what you want, when you want it, in basically any format out there. Let's take over the name before he gets a chance to give it a foothold. DCE doesn't have nearly the negative connotation that "piracy" does.

  101. dce exists by symbolset · · Score: 1

    Digital consumer enablement exists. It's called municipal broadband. Why HBO's boss thinks it's a good idea is an open question.

    --
    Help stamp out iliturcy.
  102. More accurate by dramaley · · Score: 1

    Digital Consumer Entrapment

    --
    ----- "I'm still sane on three planets and two moons."
  103. Um...? by nonumnos · · Score: 1

    You can dress up a pig, but it's still a pig?

  104. DCE: Now *there's* an auspicious acronym by mkcmkc · · Score: 1

    As I recall it, every technology named DCE has gone slowly down in flames, taking a number of companies with it. But please proceed--maybe you'll be the exception...

    --
    "Not an actor, but he plays one on TV."
  105. This reminds me of... by VampireByte · · Score: 1

    This seems similar to the phase "Work will set you free" being posted on signs in nazi concentration camps.

    --

    Run and catch, run and catch, the lamb is caught in the blackberry patch.

  106. I'm just going to sit back and watch. by TheLazySci-FiAuthor · · Score: 1

    Really, should the technically saavy even worry about this stuff? It seems to me that simple economics are going to decide the winner here, and I am guessing that "free" is strongly in the lead to be that winner.

    I asked my friend the other day if he was familiar with DRM. As you may guess, he was completely unaware of this term or any of the technologies involved.

    Most people are unaware of these copy protection mechanisms. Once they become aware, either via education from friends or via restrictions of use then the dull roar of the techs will rise to the full gale of the consumers.

    Still, don't take this as an excuse NOT to donate to the EFF: laws are harder to manipulate than corporate economic models.

  107. CustomerRightsArentPermitted by any other name... by sehlat · · Score: 1

    is still C.R.A.P.

  108. Zero User Negotiatoin Enablement by EmbeddedJanitor · · Score: 1

    Zune... still crap!

    --
    Engineering is the art of compromise.
  109. Right by AnalogDiehard · · Score: 1
    Like when corporations replaced "layoffs" with "downsizing"?

    They're not fooling anyone.

    --
    Eternity: will that be smoking, or non-smoking? I Corinthians 6:9-10
    1. Re:Right by coop247 · · Score: 1

      And criminals will now be thrilled to learn they are being sent to a "temporary restrictive housing center" instead of jail.

      --
      //TODO: Insert catchy phrase
  110. My Little Pony Protection by EmbeddedJanitor · · Score: 1

    start 'em young

    --
    Engineering is the art of compromise.
  111. Calling a dog turd an apple blossom by sizzzzlerz · · Score: 1

    doesn't make it smell any sweeter.

  112. Decisive Action by GWLlosa · · Score: 1

    "I don't want to use the term DRM any longer" Whew! Problem solved! Its this kind of decisive action from our corporate leaders that demonstrates just how much they earn every penny of their salary!

    1. Re:Decisive Action by Anonymous Coward · · Score: 0
      Which raises the (completely off-topic) meta-question: just how on Earth do these people get into positions where it matters one iota what idiocy comes out of their mouths?

      It can't just be the Peter Priciple or some homologue thereof -- I mean, these people are demonstrably and obviously stupid. They surely don't become that way just because of their position on an org chart.

  113. I propose we rename P2P and piracy by Anonymous Coward · · Score: 0

    P2P = Distribution Enablement
    Piracy = Content Liberation

    Only terrorists are against freedom.

  114. Wrong name by sconeu · · Score: 1

    The HBO Exec should have renamed it "Fuzzy Bunny Enablement". It's cute and warm and cuddly, and if you're against cute fuzzy bunnies, you must be a terrorist!

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    1. Re:Wrong name by marcello_dl · · Score: 2, Insightful

      If you're against cute fuzzy bunnies, you must be a terrorist!

      I'm a "Terror Driven Management of Public Affairs Enabler", you sensitivity challenged clod!

      Back to topic:

      "Simply let your 'Yes' be 'Yes,' and your 'No,' 'No'; anything beyond this comes from the evil one."
      Matthew 5:37

      QED.
      --
      ---- MISSING MISCELLANEOUS DATA SEGMENT --- [sigdash] trolololol
    2. Re:Wrong name by maxwell+demon · · Score: 3, Funny

      "Simply let your 'Yes' be 'Yes,' and your 'No,' 'No'; anything beyond this comes from the evil one."
      Matthew 5:37

      Does that mean everyone who used the "Cancel" button goes to hell?
      --
      The Tao of math: The numbers you can count are not the real numbers.
    3. Re:Wrong name by FLEB · · Score: 1

      Screw this.

      [I]gnore.

      --
      Information wants to be free.
      Entertainment wants to be paid.
      You just want to be cheap.
    4. Re:Wrong name by marcello_dl · · Score: 1

      No, as long as you press cancel when you mean to cancel. Else you're a good candidate for some hell right here on earth.

      --
      ---- MISSING MISCELLANEOUS DATA SEGMENT --- [sigdash] trolololol
    5. Re:Wrong name by Hal_Porter · · Score: 1

      After he dies the guy that invented Abort, Retry, Fail will have some explaining to do.

      Unless the angel on duty at the Pearly Gates has read Undocumented MSDOS, 2nd Edition by Schulman et al, which explains the history behind it pretty well, IIRC.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  115. Hey Bob... by markbt73 · · Score: 1

    Stop. Calling. Me. A. Fucking. CONSUMER!!!

    This makes me really happy I ditched my cable TV earlier this year.

    --
    "Oh boy! Are we going to try something dangerous?"
  116. Just like the enabler in my car! by leventhal · · Score: 1

    It makes perfect sense. It should have a consistent name with that gadget in my car that prevents me from going above 120 km/h.

  117. DCE? That's "Digital Criminal Enforcement" by Boogaroo · · Score: 1

    That's what it boils down to.

    1. Re:DCE? That's "Digital Criminal Enforcement" by 0p7imu5_P2im3 · · Score: 0

      Perhaps "Digital Consumer Extraction" (as in extraction of funds from the Digital Consumer for every device he/she owns)?

      --
      Resistance is futile. Your technological distinctiveness will be added to our own. You will become one with the morgue
  118. So DCE is better? by SuperCharlie · · Score: 1

    When I first said the letters in my head.. it immediately made me say/think decease. Cease and DCE *is* better I guess.. for them..

  119. Digital Consumer Extortion? by BillyBlaze · · Score: 1

    Well if they succeed in calling it DCE, I propose the backronym "Digital Consumer Extortion". He's saying HBO will hold back entertainment from people unless they let HBO take a proverbial baseball bat to their MythTV boxes, put rootkits on their PCs, cripple their DVD players, etc. Granted it's not really extortion, but if the game is to spin terms as much as humanly possible, we can play too. It's certainly closer to extortion than enablement.

  120. A different name by beemishboy · · Score: 1

    I have a different name... Call it 'stupid'... "Hey I got my new dvd which has been encoded with stupid." "Oh, isn't that the nice new clever way to protect the very significant investment in technology by the media companies?" "Yep, or stupid for short." "Yeah, that's a much more clear and concise way to describe it." "DRM seemed much to vague. It also seemed like it was too difficult to crack." "Yeah, with stupid, it clearly describes both the reasoning and the encryption algorithm." "I'm glad - it's good for consumers, good for the media companies, clear all the way around."

  121. New name by Profane+MuthaFucka · · Score: 1

    I call it DFU. Denial of Fair Use. or Disney Fucks You.

    whatever you call it, it's not in your interest. Don't accept their fuzzy Orwellian name.

    --
    Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
  122. Apple Sexy I/O System by gsarnold · · Score: 1

    This reminds me of about 15 years ago when Apple launched a marketing campaign at a trade show to get everyone to pronounce "SCSI" as "sexy" instead of "scuzzy"?

    Anyone else remember that?

    Good times, man... good times... /OLD

  123. Hey, Socrates by darth_linux · · Score: 1

    that is not poison you are drinking. It is a life management utility.

    --
    Power to the Penguin!
  124. On the other side of the coin ... by Strilanc · · Score: 1

    Enemy Combatant

  125. A different name by beemishboy · · Score: 1

    I have a different name...
    Call it 'stupid'...
    "Hey I got my new dvd which has been encoded with stupid."
    "Oh, isn't that the nice new clever way to protect the very significant investment in technology by the media companies?"
    "Yep, or stupid for short."
    "Yeah, that's a much more clear and concise way to describe it."
    "DRM seemed much to vague. It also seemed like it was too difficult to crack."
    "Yeah, with stupid, it clearly describes both the reasoning and the encryption algorithm."
    "I'm glad - it's good for consumers, good for the media companies, clear all the way around."

  126. AHA! The problem with rape... by Grendel_Prime · · Score: 1

    ...is not the violent forcing of sex on another person, it's the terminology. Henceforth we will refer to rape as involuntary sex.

    1. Re:AHA! The problem with rape... by 0p7imu5_P2im3 · · Score: 0

      Oooh! Since you went there:

      "Digital Colon Excavation"

      That's a DCE that nobody wants.

      --
      Resistance is futile. Your technological distinctiveness will be added to our own. You will become one with the morgue
    2. Re:AHA! The problem with rape... by Vexorian · · Score: 1

      If you actually follow HBO's logic then the new name for rape would be "assisted pleasure".

      --

      Copyright infringement is "piracy" in the same way DRM is "consumer rape"
    3. Re:AHA! The problem with rape... by Grendel_Prime · · Score: 1

      Now that truly is some marketing genius. Do you work for HBO by any chance? lol

    4. Re:AHA! The problem with rape... by Opportunist · · Score: 1

      Hmm... involuntary is too strong a word and it sounds so negative. How about "surprise sex"? Ya know, everyone loves surprises!

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  127. from the Defense Department by Anonymous Coward · · Score: 0

    Eds totally dropped the ball. This is a piece on doublespeak. Doublespeak originates with the Defense Department.

  128. Sorry to point out the obvious by JasonWM · · Score: 1

    Isn't the problem with DRM the fact that it is DRM? No one has found a use for these technologies except for the people that make them if I remember right.

    --
    Your television will not tell you when to start the revolution.
  129. HBO CEO Arrested for Beating Up Women by Anonymous Coward · · Score: 0

    Instead of worrying about how criminally minded their customers are, perhaps they should be worried more about their OWN CEO who has been beating up on his girlfriends...

    http://www.latimes.com/entertainment/news/tv/la-fi -hbo10may10,1,2446921.story?coll=la-headlines-entn ews&ctrack=1&cset=true

    Perhaps CDS (CEO Defense Shield) is in order.

  130. 1984 by Boap · · Score: 1

    Why when I heard this I am suddenly reminded of the Newspeak in 1984? They can call it what ever they want to it does not change that it is bad for the consumer who just wants to view the video or listen to the music.

  131. DOUBLE-SPEAK by waTR · · Score: 0

    Oh my god, it has finally happened. Double-speak is here. My family left the Soviet Union to escape this sort of thing
    just to find it creep into the US. I guess that saying is true about how there is a danger of becoming like those you
    fight (or something to that effect).

    Why stop there...
    Murderer = Life Enabler

    --
    Huh? [devShell.org]
  132. Relax, while we enable you up your a$$ by poopie · · Score: 1

    First off, all I can say is that the DefectiveByDesign campaign isn't changing its name to EnabledByDesign..

    Reminds me of when NMR (nuclear magnetic resonance) was deemed a bad name for a machine that people went in because "nukular" must be bad, right? (actually in the case refers to nucleus, not radiation).

    So, we now have MRI machines instead of NMR machines.

    I have some suggestions for new names for DRM?

    NCT - Nuclear Cancer Terrorism?
    NSV - Nigerian Scam Validation?
    WAR - War Atrocities Rights?
    BCS - Birdflu content system?
    IHG - ILoveYou.exe hello.jpg goatse?
    BBHMM - B!tch better have my money

    1. Re:Relax, while we enable you up your a$$ by ceoyoyo · · Score: 1

      We still have nMR machines, you just don't put people in them and they tend to be in a closet somewhere in the Chemistry department.

  133. Re:DCE = Digital Crap Enforcement by Anonymous Coward · · Score: 2, Interesting

    Digital Control Enforcement
    Digital Content Estopple
    Doughnut Cream Euphoria
    Digital Content Enslavement
    Digital Consumer Enslavement
    Digital Consumer Extortion
    Digital Crap Exposure
    Digital Control Establishment
    Digital Consumer Enema
    Dumb Consumer Enslavement
    Drowsing Consumer Enrolement

  134. a rose by any other name.... by kemo_by_the_kilo · · Score: 1

    a rose by any other name still smells like shit.

    when drug dealers have a problem selling their crappy product, they often will change the package and street name just to sell a "new" product. "what do you mean you havent heard of the purple monkey pubes cat piss og master kush triple stack?"

  135. Enablement? I should already be enabled! by bXTr · · Score: 1

    If I paid money for something, I should be able to do whatever I want to with it. I shouldn't have to jump through hoops to use something I own. I don't call Honda to "enable" me to drive my car after I buy it. If I buy something, I should already be "enabled".

    --
    It's a very dark ride.
  136. HBO already broadcasts HD movies without DRM by sunderland56 · · Score: 1
    The company already has HD movies on demand ready to go, but is delaying them because of ownership concerns.


    HBO already has a 24-hour-a-day HD channel, which broadcasts movies, the Sopranos, etc. without DRM. I can record these directly to a HD tape deck or computer capture device if I wanted (and it would be legal fair use). So, does this mean that HBO has no ownership concerns over these movies, or over the Sopranos? I doubt it.

  137. Torches of Freedom 2? by bussdriver · · Score: 1

    Torches of Freedom 2?
    TV: the drug of the nation.

  138. An even better name by Anonymous Coward · · Score: 0

    Why not just call it double-plus-good video and be done with it?

  139. Pugilistic Female Empowerment by Anonymous Coward · · Score: 0

    His CEO could call punching women, "Pugilistic Female Empowerment - it empowers them to make the right decisions with regard to doing what I want." all he liked too.

    Shame no one accepted that argument either.

  140. No need for a name change by Mandrake.Eldorage · · Score: 1

    DRM stands for Digital Restrictions Management, and that is exactly what it is.

  141. It's not rape.. by Philodoxx · · Score: 1

    it's surprise sex!

    It's not electrocution, it's voltage surprise!

    See, doesn't everything become magical and pleasant with just a little word adjustment? I hope a meteor falls into that HBO exec's house.

    --
    Oh, a lesson in history from Mr. I'm my own grandpa.
  142. Re:Great quote MOD PARENT UP (FUNNY) by Anonymous Coward · · Score: 0

    Was it just me, or did anyone else read this the same why I did? This should be modded as FUNNY! plug the Analog Hole! hehehehe

  143. The name is not the problem by kimvette · · Score: 2, Informative
    The problem is not what they call it, the problem is this:

    Customers recognize, consciously or subconsciously, that when they buy something, they are entitled to several things. This includes, but is not limited to:

    • unlimited use; in the case of books, this means bringing it wherever you want, reading it whenever you want, lending it to friends, and so forth. In the case of digital media, it means playing it on whatever you want, whenever you want, lending it to friends, format shifting, and so forth.
    • Right of first sale: this includes the ability to do what you like with what you buy (aside from violating copyrights outside of Fair Use exemptions), including selling what you purchased when you no longer desire to possess it. In the case of audio CDs, records, and in the case of books, this involves transferring ownership of any and all copies/backups along with the original (unless the backups are all that exist due to fire/theft/etc).
    • Fair Use; this includes using clips in derived works for satire and/or parody, timeshifting, format shifting, viewing on any device you please, and so forth. Also note that Fair Use does not provide for mass distribution to other people.
    --
    The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
  144. in a way it is true by minus_273 · · Score: 1

    this might not go well with the people on slashdot, but DRM has been a way of getting companies to get video online. Things like netflix watch now which lets you watch netflix DVDs online or AOLs in2tv which has tons and tons of WB programming for free would not be around with out DRM. Its not unbreakable but it prevents the casual copying that they really fear. I can continue this with the list of american tv networks that broadcast full primetime shows in high quality online for free as soon as they air.

    itunes store wouldnt be aroudn without DRM. Sure we are getting rid of it now, but it has gone a long way to changing the napster era mentatlity of expecting everything for free.

    --
    The war with islam is a war on the beast
    The war on terror is a war for peace
  145. How about slowly by Anonymous Coward · · Score: 0

    inserting a very sharp and very long sword up their collective asses...just like they have been trying to do to us, their "customers", by forcing this DRM shit upon us.

  146. Doesn't matter.... by TemporalBeing · · Score: 1
    Doesn't matter what you call it. It's still the same thing. The only thing changing its name will do is make it harder for Anti-DRM people to argue it as now you have to retrain everyone on terminology, especially since we would have to explain that it is not really "Consumer Enablement" but "Company Enablement to Control the Consumer".

    So, I hereby proclaim that we should change the name from DRM (Digital Rights Management; Digital Restriction Management) to Digital Company Enablement to Control the Consumer (DCECC). That's really what it is.

    that allows consumers "to use content in ways they haven't before,"
    And no, people have been doing that for years. Just differently. Before it was splicing VHS/Beta in different means. Then it was on computer and distributed via VHS or DVD. Now, they are just doing it all on computers which makes it easier to do. It's nothing new, and people will realize that.
    --
    Truth is like the sun. You can shut it out for a time, but it ain't goin' away. - Elvis Presley (source: imdb.com)
  147. Hooey! by multimediavt · · Score: 1

    Digital Rights Management, Digital Consumer Enablement, Content Protection, Content Encryption, whatever you want to call it the purpose is still the same: to restrict what an end user can do with said content. This guy should get smacked for trying to spin this! A synonym by any other name... I wonder if he has some special versions of the word pander to go along with DRM.

  148. ENIMA by goombah99 · · Score: 1

    Easy New Improved Media Authentication: ENIMA

    Righteous Check of Legality: RootCanaL

    Or maybe something like

    Fuzzy Kitten Cherry Blossom Sugar Plum Digital Consumer finger in the butt

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:ENIMA by Anonymous Coward · · Score: 0

      Were you misspelling enigma or enema?

  149. Until you get cancelled by bill_mcgonigle · · Score: 1

    YouTube and AtomFilms are better anyway...

    Just wait a couple months until they cancel you for using the 'competition'.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    1. Re:Until you get cancelled by SadGeekHermit · · Score: 1

      Nah, I don't think I use very much bandwidth. Mostly I just browse the web, check out webcomics, read slashdot...

      Besides, I'm lucky. In my neighborhood, Verizon FIOS and Time Warner are competing head to head. I'm going to sign up for the fifty dollar a month FIOS deal with 5Gbits upstream, 20Gbits downstream, and a phone with free long distance. I'll have two separate broadband carriers, AND STILL save fifty bucks a month on my old cable bill!

      Totally! Worth! It! :)

      --
      NO CARRIER
    2. Re:Until you get cancelled by bill_mcgonigle · · Score: 1

      Verizon FIOS and Time Warner are competing head to head.

      Ah, you're golden. Competition is a beautiful thing.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  150. Taking a lesson from politicians by ObiWanStevobi · · Score: 1

    Politicians has been using this trick forever. If a program or idea doesn't fly, they don't change the idea, they change the name or packaging. Just recently, how many names did the War On Terror go through? How fast did the "Nuclear Option" turn into the "Constitutional Option"?

    I can't say I blame HBO, maybe resent them a bit. Politicians have used this trick and proven it works. It's just always frustrating to watch them point out to us how collectively stupid we really are to fall for it over and over again.

  151. I want my MTV by dcray2000 · · Score: 1

    It's mine.

  152. By any other name... by AetherBurner · · Score: 1

    It is just a pig with lipstick...

  153. In other news... by Anonymous Coward · · Score: 0

    the reason racism is not more widely accepted is the name. Instead, we should call it "ethnic self-empowerment."

  154. calling it that by little+alfalfa · · Score: 2, Insightful

    Changing the name from Digital Rights Management to 'Digital Consumer Enablement' is like changing the term rape into 'surprise sex'. Either way, you're still getting fucked.

  155. Acronyms by dskoll · · Score: 1

    DRM = Digital Restrictions Management

    or

    DRD = Digital Rights Denial

    or

    STFCTTBA = Screw The F'ng Customers They're Thieving B*st*rds Anyway

    I believe STFCTTBA best captures the spirit of the technology.

  156. Doublespeak by Treacle+Treatment · · Score: 1

    Welcome to your new world of DCE. The Ministry Of Truth had deemed copy protection to be your friend.

    --
    TT
  157. When MBA's run the military... by Tablizer · · Score: 1

    "Nuclear Weapons" are now to be called "Dispute Resolution Accelerators".

  158. More from the article... by cgreuter · · Score: 1

    Additionally, he argued that war should be renamed "peace", freedom should be renamed "slavery" and ignorance should from now on be called "strength".

    (No, not really.)

  159. How about "Fair Use Control", instead. by CokeJunky · · Score: 1

    Fair Use Control

    Might be a good new name. I can think of a few ways to end it, but I leave that to the collective imagination of /.

    --
    More Caffeine. NOW
    1. Re:How about "Fair Use Control", instead. by Dracos · · Score: 1

      "Fair Use Denial" sounds better, and is more accurate.

      It would also allude to Hollywood's fear, uncertainty, and doubt about their antiquated business models.

  160. Shit. by harry666t · · Score: 1

    Rename "shit" to "flowers" and it suddenly stops being shit! Wow, unbelievable.

  161. Call it "Happy Fun Ball!" - it changes nothing. by jpellino · · Score: 1

    The public aren't stopping because it's called "DRM". They're stopping because they don't like what it does to their user experience. It still will.
    Geeks are stopping because it's called "DRM" but they're smart enought to know when you call it "PDQ" that they should dislike it just as much.

    As with many things in life, it provides an opportunity to quote Lewis Carroll:

    "... The name of the song is called 'Haddock's Eyes'."
    "Oh, that's the name of the song, is it?" Alice said, trying to feel interested.
    "No, you don't understand," the Knight said, looking a little vexed. "That's what the name is called. The name really is 'The Aged Aged Man'."
    "Then I ought to have said 'That's what the song is called?'" Alice corrected herself.
    "No, you oughtn't: that's quite another thing! The song is called 'Ways and Means': but that's only what it's called, you know!"
    "Well, what is the song, then?" said Alice, who was by this time completely bewildered.
    "I was coming to that," the Knight said. "The song really is 'A-sitting on a Gate': and the tune's my own invention."

    (OK - I usually drag that one out to start a lesson on variables and pointers, but the DRM name change should model itself after this as well...)

    --
    "Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
  162. Welcome to America by Anonymous Coward · · Score: 0

    Where if something isn't popular then they rename it. Like a diseae ridden two bit whore who decides to call herself by a beautiful name (can't think of any right now, I'm too irritated)and suddenly she's a "Erotic Entertainer" or some shit. And the sad thing is, at the end of the day when it's all said and done, it works. I guess a rose by any other name wouldn't smell as sweet. But only because we hear the name and don't expect it to.

  163. Piracy rename by mushadv · · Score: 1

    Fine, then I propose we rename piracy to "Even More Digital Consumer Enablement"

  164. Re:No, it's about the almighty buck by Migraineman · · Score: 3, Insightful

    The reason we have DRM is so the media cartels can create an artificial shortage and control the price. If the songs, movies, TV shows are readily available, you'll get more of a free-market pricing response ... which is exactly what the studios don't want.

    The entertainment industry's business model is fundamentally flawed. Up until recently, they've had a strangle-hold on production and distribution. That creates and artificial shortage, and allows them to dictate terms like price and availability. It used to be very difficult and very risky to go around them, and the cassette-tape pirates of long, long ago were small potatoes. Fast forward to today, and the entertainment industry is in the latter phases of the "adapt or perish" paradigm. Their control of the distribution channel gets less and less effective with each passing day. People have gotten a taste of freedom, and they like it. I don't care what new name they assign DRM ... I refuse to roll over and be a "good little comsumer." I haven't purchased an audio CD in over 10 years. I haven't been downloading either. The commodity stuff is formulaic crap. I do, however, support indie musicians like Jonathan Coulton. He's earned some of my money without resorting to DRM or lawsuits. Imagine that. I'm also a firm believer that without the internet, Jonathan's music would have never gotten to me.

    And finally, the entertainment industry isn't the center of the universe (in spite of what they've told you.) You can do without the latest DVD of American Whatever. Honest. It's not required. The entertainment industry has dictated the value-proposition of their goods (see the "artifical scarcity" argument above.) They're terrified that you'll actually make up your own mind, and realize that whatever they're peddling isn't worth it. That's one of the chief complaints about the iTunes pricing schedule - Joe Consumer can add (barely,) and the audio CD with 10 tracks selling for $18.99 at Best Buy is a lot more expensive than purchasing 10 tracks from iTunes. Additionally, the labels lose the opportunity to pad an album out to two discs by inserting filler or remastered tracks that you didn't want in the first place. Those last two are just pure profit for the labels, and that's where they're taking the biggest hits. Heard them whining about the death of the album format recently? It's not because they fancy the art form.

  165. If renaming it will solve the problem... by fuocoZERO · · Score: 1

    So that they are better accepted, maybe we should impose new taxes but call them "Community Upkeep Enablement."

  166. This guy should share by wizkid · · Score: 1


    He's obviously on some really good drugs! T

    --
    I take no responsibility for what I say. Even though I'm never wrong :)
  167. Destroying a word by bentcd · · Score: 1

    This has me wondering: what is the world record for turning a neutral phrase into one with disastrously negative connotations? It hasn't been that many years since "DRM" was just a TLA to most people and now it's already sufficiently tainted that its proponents have started trying to replace it. (Of course, a clever entertainment industry leader would recognize that as a hint . . .)
    So, are there any other phrases that went through that same process with comparable speed? (And in order to retain some level of challenge to the exercise, let's leave WW2 out of it :-)

    --
    sigs are hazardous to your health
    1. Re:Destroying a word by rdebath · · Score: 1
      If I wanted to look into this I'd look at some of the words that have been absorbed into race hate; eg, one that seems to have fallen off the radar is "Wog". It may have even originally been a term of respect "Worthy Oriental Gentleman" but that sounds sarcastic, at least today.

      The other place is medicine; "moron" was a properly defined medical term at one time.

  168. It's not copyright infringement, by Quila · · Score: 1

    ... it's

    "Extended fair use"

    "Zero-cost distribution channels"

    "Public entertainment enablement"

    I'll use their euphemisms if they use mine.

  169. I like DRM, or rather the name for DRM... by Mard · · Score: 1

    My personal acronym for DRM (see sig) is pretty accurate, I think. If HBO or others change the acronym from DRM to "DCE," I propose we instead call it "Digital Copyright Enforcement." Or some other ominous label designed to combat their flowery language. Deliberately Crippled Entertainment is another possibility, though this couldn't be used when discussing restricted software. Any better suggestions?

    --
    DRM = Digitally Restricted Media. This is a viral sig, pass it on.
  170. I've heard this one... by argent · · Score: 4, Insightful

    An old fellow is talking to his grand-daughter as he works in the garden, and he keeps talking about he manure he's spreading on the flowerbeds. The bothers the girl's mother and she asks her husband "I hope your father washes his hands before he comes in... and why can't he call it 'fertilizer' like polite folks"? He replies, "honey, it took us 30 years to get him to call it 'manure'".

    Look, folks, you got people to quit calling it "Copy Protection" because people got tired of the smell. Now it seems like it smells just as bad when you call it "Digital Rights Management". Calling it empowered this or enabled that isn't going to make it smell any better.

    1. Re:I've heard this one... by bdowd · · Score: 1

      Newspeak...
      And I thought that George Orwell had died...

  171. D-C-E by varkatope · · Score: 1

    Great! I'll help them get the word out.

    Douches
    Con
    Everyone

    Beautiful.

    --
    I got a fever...and the only cure is more cowbell!
  172. FSCK by shaitand · · Score: 1

    Just when consumer awareness of DRM is starting to grow they will change the name. This puts us back to square one but doesn't change a thing for them.

    The sad thing is that yes, people are that stupid and yes, this will work.

  173. Then Let It Come To Pass... by Progman3K · · Score: 1

    >>His implication is that they won't fund the production of entertainment without Digital Restrictions Management. As if they were going to go out of business otherwise!

    Because in the centuries preceding "Right Management" artists and entertainers couldn't reach anyone, by HBO's reasoning.

    Take the movie Sky Captain and the World of Tomorrow: The main mover behind it was one man (Kerry Conran), who conceived, developed and convinced people to listen to his idea. He had a vision and a passion, combined them into a wonderful work. His ideas existed outside of any movie conglomerate.

    Ultimately it is what we must realize, there will always be a demand for the arts and patrons for the arts.

    By reading the discussion in here, it has become clear to me that there are other independent media that folks have come to favor. Others have pointed out that for certain others, even if the fee were miniscule, they would still not pay for it: I don't believe it. Every person will find some work they appreciate enough to pay a fee for.

    The best patron is the general public, because it is not restrained, it can appreciate all styles and every artist will find representation with someone out there.

    Who needs middle-men (that in many cases restrict what can be produced) when we have an unlimited means of communication?

    There is no fight, the war is over.

    Seek new ideas and cherish them.

    --
    I don't know the meaning of the word 'don't' - J
  174. Freedom to Innovate Constitution by VGfort · · Score: 1

    there u go...

  175. NCLB by Archangel+Michael · · Score: 1

    That acronym doesn't spell anything, I don't see the humor in it.

    .

    .

    .

    .

    .

    .

    Actually, I know what NCLB is, For those missing the "funny" part, it is the same Acronym for No Child Left Behind, the often ridiculed program of the federal gov'mt under the leadership of GWB

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  176. Re: H.E.R.P.E.S. by fred+fleenblat · · Score: 4, Funny

    * Highly Effective Restriction of Personal Entertainment Systems
    * Had Ecstasy, Resigned to Pretty Excruciating Software
    * Hamstrung Electronic Reuse Platform--Extra Stupid
    * Half-assed Extra Rotten Playing Encryption Setup
    * Helps Evil Recording People Eat Sushi

  177. Its 9:30 in the morning! by Anonymous Coward · · Score: 0

    Ive never personally had or seen a sam adams, but this is what I always think of when I hear the name: http://www.metacafe.com/watch/90815/family_guy_sam uel_adams/

  178. Digital Paradigm Shifter by Anonymous Coward · · Score: 0

    I have a better one: Digital Value-Added Paradigm Shifter for Consumer Empowerment to Purchase Content from Greedy Bast^H^H^H^H^H^H^H^H^H^H^H Fluffy Bunnies.
    I guarantee you that consumers will line up to bend over with a big smile even without knowing what DVAPSCEPCFB is.

  179. It must be... by Anonymous Coward · · Score: 0

    A genuine advantage to have Digital Consumer Enablement.

  180. That's the Spirit! by Greyfox · · Score: 2, Funny
    From this day forth I propose that we refer to the content protection system previously known as "DRM" as HERPES! You could copy that DVD if it didn't have HERPES! I'd subscribe to HBO but I'm morally opposed to HERPES! Microsoft Word now comes with HERPES! Linus and RMS say 'no' to HERPES!

    Do I have a second?

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  181. DCE by mrobin604 · · Score: 1

    DCE == Douchebags Creating Euphemisms

  182. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  183. Back to..... by Checkmait · · Score: 1

    Shakespeare! Well, there seems to be this trend of going back to Shakespearian duel-type contests to decide things. So why don't we say "a rose by any other name smells as sweet"? Or DRM by any other name is still as stupid?

    --
    "All you need is ignorance and confidence; then success is sure." -- Mark Twain
  184. Direct Cash to Executives by AJWM · · Score: 1

    or Digital Cash Extraction,

    or Don't Copy Enything. (Ok, that one doesn't quite work.)

    or perhaps Doomed Commercial Entertainment.

    --
    -- Alastair
  185. Ah! Like Windscale! by digitig · · Score: 1

    This is just like the way the Windscale nuclear reactor was renamed Sellafield after it caught fire and released all that radioactive iodine into the environment, isn't it? And after all, that worked perfectly. Nobody remembers that Sellafield was Windscale, do they? Er...

    --
    Quidnam Latine loqui modo coepi?
  186. Why not call it "(product) Genuine Advantage?" by Draconix · · Score: 1

    Hey, it worked for Microsoft.

    --
    By reading this you acknowledge that you have read it.
  187. what a tard by timmarhy · · Score: 1

    so what he is saying, is people have learnt what the term DRM stands for, so to mislead and confuse them we will change the name? people like him are whats wrong with the world.

    --
    If you mod me down, I will become more powerful than you can imagine....
  188. Smells like... by XStylus · · Score: 1

    By HBO's definition, if it looks like shit, smells like shit, and tastes like shit, it must be peanut butter.

  189. Sounds like something I've seen before... by rts008 · · Score: 1

    ARTHUR:
            What happens now?
    BEDEVERE:
            Well, now, uh, Launcelot, Galahad, and I, uh, wait until nightfall, and then leap out of the rabbit, taking the French, uh, by surprise. Not only by surprise, but totally unarmed!
    ARTHUR:
            Who leaps out?
    BEDEVERE:
            U-- u-- uh, Launcelot, Galahad, and I, uh, leap out of the rabbit, uh, and uh...
    ARTHUR:
            Ohh.
    BEDEVERE:
            Oh. Um, l-- look, i-- i-- if we built this large wooden badger--

    from (http://www.mwscomp.com/movies/grail/grail-08.htm)

    --
    Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
  190. definition of enemy combatant by Anonymous Coward · · Score: 0

    some poor slob fighting on his own turf against an invading army, who unfortunately doesn't wear the same sort of clothes the invaders have, and if he wanted to, would have to custom order them at one year's pay, because average wages where he lives run around 300 bucks a year.

    definition of terrorist-anyone the invading army manages to kill, including 3 year old kids and old ladies, or 14 year olds they gang rape then burn

    definition of insurgent-a local who for some odd reason doesn't like the idea of being invaded, and having his home smashed and farm run over by invader's tanks and hummvees

    definition of "security contractor"- a disgusting mercenary who murders for a paycheck

  191. I am a person! by nurb432 · · Score: 3, Funny

    No you arent. You are just another number, that pays taxes to keep the system going.

    --
    ---- Booth was a patriot ----
    1. Re:I am a person! by Chris+Burke · · Score: 4, Funny

      I am not a number! I am a man! And don't you eve... oh wait, I'm number 5. Haha. In your face, number 6!

      --

      The enemies of Democracy are
  192. Another proposed name... by jafo · · Score: 1

    I propose we change the name DRM to "Digital Consumer Deterrent". I know, personally, that DRM has prevented my purchase of a whole slew of not only content, but also associated hardware. If we're going to let them change the name, let's use one that's a bit more honest. :-)

    Sean

  193. I've got a better idea by Maltheus · · Score: 1

    How about, instead of wasting your time trying to protect your content from being copied, you spend a little time making sure that you have content to protect? You know, like not canceling all of your shows (Carnivale, Deadwood, Rome, Sopranos, etc). I've been a loyal HBO subscriber practically my whole life, but I'll be canceling in a few more weeks cause of short sighted management at HBO. I'm sure I'm not the only one and I'm also sure that some HBO bonehead like this guy will just blame the cancellations on piracy. HBO has done more to piss off it's customer base these past few years than any other network. This just seems like an effort to deflect peoples attention from their real problems.

  194. How about "Digital Content Use Prevention" by Anonymous Coward · · Score: 0

    Or, DCUP. This new acronym will surely appeal to slashdotters.

  195. Use content in ways they haven't before... by the_toad_king · · Score: 1

    ...like throwing it in the garbage when it doesn't work, or learning how to get rid of a rootkit!

  196. Addendum to Guide submission by Regnad2k7 · · Score: 1

    Should now read: The MAFIAA *and Bob Zitter, HBO Executive,* will be the first against the wall when the revolution comes.

  197. Better name by kahrytan · · Score: 1


      I've got a better name.

    Disabled Consumer Entertainment or D.C.E.

    --
    \
  198. Nonsense! by hisstory+student · · Score: 1

    If it looks like a duck, walks like a duck and sounds like a duck then you can be fairly certain that it's a duck. DRM is DRM. You're not going to fool anyone by changing it's name. Especially after the /. crowd finds out what you're trying to do.

    --
    Heard any good sigs lately?
  199. Just another plain brown wrapper... by Taelron · · Score: 1

    Crap by any other name still smells just as bad...

    Seriously how nieve are some of these execs? "People dont like it... I know, we'll just call it a different name..." Oh yeah, thats the ticket... Lets add more confusion to the customer base...

    And this from a company who's CEO had to quit before he got fired days before the board meeting... Does this idiot really think misleading the public is a good idea especially at this time?

  200. New Sheriff In Town by WhipItGood · · Score: 1

    This guy probably calls prison 'government assisted living.' Sadly, marketing geniuses could probably get his idea to stick. It's up to all of us to call him out on this fraud.

  201. Sorry, Bob, ... by mr_death · · Score: 1

    ... but if you put lipstick on a pig, you still have a pig.

    The usual cautions about wrestling with pigs are still in force ...

    --
    It's Linux, damnit! Pay no attention to renaming attempts by self-aggrandizing blowhards.
  202. NO, THE BASIC PROBLEM WITH DRM IS... by bratwiz · · Score: 1


    No, the basic problem with DRM is the attempt to grab consumer's rights and grind them into a fine powder under the RIAA and MPAA's goose-stepping boot heels.

    Fuck the DRM. Fuck the RIAA. Fuck the MPAA.

    If they change their names, fuck that too.

    If they want to stop lagging sales, why not try putting out stuff that DOESN'T SUCK.

    And go back to the old-fashioned way of doing business....

    EARN YOUR FUCKING MONEY!

  203. Important Note by Anonymous Coward · · Score: 0

    I have already verified, most women will not buy this line.

    Nor, "Let me check you for piles."

    And "Oops! I missed" does not fly, either.

  204. We are at war with DCE by jgp · · Score: 1

    ... and have always been at war with DCE. Long live our DRM allies.

  205. DRE huh? by flyingfsck · · Score: 1

    As in
    Digital Consumer Exclusion
    Digital Content Explosion ...

    --
    Excuse me, but please get off my Pennisetum Clandestinum, eh!
    1. Re:DRE huh? by flyingfsck · · Score: 1

      Ah, here we go: Digital Crap Enhancement

      --
      Excuse me, but please get off my Pennisetum Clandestinum, eh!
  206. So if a technology stinks,... by walter_f · · Score: 1

    ... and more and more people are not going to buy it, because it stinks:

    Just change its name (preferably to something very euphemistic) and be done with it?

    1. Re:So if a technology stinks,... by walter_f · · Score: 1

      Sadly, Zitter's approach might even work with some people.

      Btw., what about CHAP (Consumer Happiness Access Package)?

  207. No matter how much lipstick by Anonymous Coward · · Score: 0

    you put on a pig, it's still a pig.

  208. but .. does it work for us ? by freaker_TuC · · Score: 1


    that's the question, in 10 times it fails atleast once on me; is that defective by design?

    --
    --- I am known for the ones who want to find me on the net. Is that a privacy risk or a privilege? One might wonder..
  209. I intend to steal one of the HD DVD's... by Scratch-O-Matic · · Score: 1

    and I'll call it "Manufacturer's Sales Cost Reduction."

    --


    Evil is the money of root.
  210. Yeah. Yeah. by Interfect · · Score: 1

    Because we all know that specifically enumerating to me what I can do with my content makes it easier for me to use it in cool ways, and that, if DRM wasn't there to prevent me from doing things with high-definition video, I'd never think to put it on my iPod.

  211. How do stupid people get such amazing jobs? by walterbyrd · · Score: 1

    I'm sure this guy makes more money in one year than I'll make in my life - and he's an idiot. Ask msft how well "WGA" worked.

    So why do stupid people get all the premium jobs? Is there anybody here who think's s/he is dumber than the president of the USA?

  212. obligatory simpsons ref by Anonymous Coward · · Score: 0

    its not a new tax, its a Temporary Refund Adjustment!

  213. Yeah, I can see where that was confusing... by mbessey · · Score: 1

    You're right, I was trying to say two things in one sentence. In case anybody else was confused:

    Back in the early 80's the Music industry started the transition from Vinyl to CD without having an effective DRM system in place. At the time, and for at least a few years after the transition, the amount of data on a CD was substantially more than the average computer's hard drive capacity, and very few people had even heard of lossy audio compression formats (MP3 not having been invented yet). Using a then state-of-the-art 14.4Kbps modem, it'd take on the order of 4 days to transfer 1 CD between two computers. Once you got the data transferred, you'd be listening to it on a fairly low-quality sound card on your PC - and in fact, since you'd be limited on the playback side anyway, you might encode it as 8-bit mono samples, cutting the transfer time to "only" a single day.

    The CD format was in nearly all ways noticeably superior to the existing analog formats - more durable, better sound, random access, etc, etc. Zillions of CD players were sold as a result, and the CD quickly became the dominant music distribution format. For many years, CD duplication equipment was relatively rare, and quite expensive.

    By the mid-to-late 1990s, when MP3 encoder software and fast internet connections started to become more common at around the same time, there was an explosion of music piracy on a previously-unknown scale. There's a lot of debate on actual numbers, and what percentage of those downloads represented lost sales, but the sheer amount of copying going on these days is something that simply wasn't (couldn't have been) foreseen back in the days of dubbing at real-time or 2x speed between dual tape decks.

    Unfortunately for the folks in the music industry, there's no obvious way to dig themselves out of the hole they've made. The CD format is "good enough" for the vast majority of consumers, so there's little they can do to entice people onto a new format. And forcing consumers onto a new format simply isn't going to work. Despite that SACD and DVD-Audio have higher sound quality and better features (and incidentally, DRM), consumers just aren't interested.

    The DRM schemes that have been tried for CD-Audio content have been either trivially circumvented, or too annoying for users to put up with. I don't think anybody seriously thinks they can put the genie back in the bottle now. All of the DRM stuff for downloadable music is just an attempt to keep the situation from getting worse until they figure out what the "real" plan is.

  214. in other news by doktorjayd · · Score: 1

    consumer proposes hbo exec just fucks off.

  215. The DRM Equation ? by Ploum · · Score: 1

    Mmm, I think that changing the name doesn't affect the DRM equation : http://ploum.frimouvy.org/?145-do-i-have-to-protec t-my-content-with-drm-the-drm-equation

    So we (they) can still use the result.

  216. problem solved by Anonymous Coward · · Score: 0

    This Bitter Zob has finally found a way to end all mankind's problems by calling a cat a dog !

  217. Change the Name. Keep The Acronym. by Stephen+Samuel · · Score: 1
    Digital Restriction Measures.

    Face it buddy. DRM is now used almost as a swear word, because what it refers to is almost obscene.
    If you change the name to something 'prettier' then you will simply sully the prettier name.

    Oh, and DCE? Digital Consumer Entrapment.

    (( I could say 'good luck buddy', but I really wouldn't mean it. ))

    --
    Free Software: Like love, it grows best when given away.
  218. enablement? by DarkSabreLord · · Score: 1

    A rose by any other name would smell as sweet

  219. I love HBO but fuck this guy's bullshit by Jackie_Chan_Fan · · Score: 1

    HBO is the last hope for freedom in broadcasting in this country... but it appears at the end of the day, they're no different than the other DRM crooks

  220. so basically ... by freaker_TuC · · Score: 1

    .. washes whiter than white; blabla .. new package same content ...

    --
    --- I am known for the ones who want to find me on the net. Is that a privacy risk or a privilege? One might wonder..
  221. Stupid by PhotoGuy · · Score: 1

    This is on par with the banks changing their ATM "Service Fees", to "Convenience Fees", and doubling them in the process. Yes, it's quite convenient to charge us more.

    --
    Love many, trust a few, do harm to none.
  222. Draconian Restrictions on Media by Criffer · · Score: 1
    It's already got a perfectly good name. DRM stands for "Draconian Restrictions on Media". That "Digital Rights Management" nonsense is Orwellian doublespeak. It does nothing to "manage" anyones "rights". Copyright can be subverted even with DRM.

    It's called Draconian Restrictions on Media. It is an illegal control on fair-use. Circumventing it is legal; the DMCA unconstitutional.

    Draconian Restrictions on Media has a nice ring to it. Nice and clear about its purpose, which is to force people to buy multiple copies of the same bits. It does nothing to stop pirates, who will duplicate discs, copy-protection and all. All it does is annoy the people who have already bought the disc.

    Trying to make bits uncopyable is like trying to make water not wet
  223. Data Communications Equipment by PlayItBogart · · Score: 1

    Because that's just what I need, another DCE acronym.

  224. a rose? by LKM · · Score: 1

    or maybe "a turd by any other name would smell as crappy."

  225. Re: Return to proper naming conventions. by TaoPhoenix · · Score: 1

    "Proper use of terms" was on the cutting edge of Chinese philosophy 2200 years ago.

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  226. DRM Name Change? Sounds like... by Zaatxe · · Score: 1

    FREEDOM FRIES!!

    --
    So say we all
  227. What's in a name? by Opportunist · · Score: 1

    Well, my guess is that the name change comes so people stop calling it "Digital Restriction Management".

    Too bad, I already have a new nickname for their new paint on the shit. "Digital Consumer Enfeeblement". And it even "fits" better than the old one, too, from a purely rhythmic point of view.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  228. Business jargon yet again by curlynoodle · · Score: 1

    The word is "enable" is a verb in the English language. It really burns my ass when business types dream up grotesque terms like "enablement" to satify a scheme like DRM attempting to say it helps consumers. It should remain DRM because the most accurate expansion is "Digital Restrictions Management". DRM does not enable consumers in anyway. It only protects business interests.

    Soon some exec will propose "Consumer Rights Application Process". I can't wait.

  229. Spin back! by Opportunist · · Score: 1

    Who said this game can only be played by one? If they change the name, we'll just drag that name down to its real meaning, we'll invent new meanings for the acronym, we'll inform people.

    Appearantly, as DRM has shown, that kinda works. At least to the point when they think that a new spin is in order. They'll pump money into it, they'll start hyping it, we'll destroy it again.

    Unlike them, we don't have to live of hype, spin and (if those fail), outright lies.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  230. We are at war with East Easia by jotaeleemeese · · Score: 1

    We have *always* been at war with East Asia....

    --
    IANAL but write like a drunk one.
  231. Man, I was on the wrong end of that once by Mateo_LeFou · · Score: 1

    Was doing dev work and the data model sucked ass. I was charged with gluing some functionality together despite the crappy design of the network table. I said "we should scrap the network table and rebuild it" to no avail.

    Sure enough after I had done a couple tweaks it became "my" network table.

    "There's a problem with your network table... "

    Ick.

    --
    My turnips listen for the soft cry of your love
  232. Inexpensive content advertisement by dallaylaen · · Score: 1

    You forgot about piracy, er, I mean "Inexpensive content advertisement".

    --
    WYSIWIG, but what you see might not be what you need
  233. It's about what THEY can do by HalAtWork · · Score: 1

    It's about what THEY can do... i.e., they would not release the media unless DRM/DCE was enabled. No. They'd just keep the movies to themselves forever and never let anyone watch them, never making any money ever! Brilliant, yes?

  234. Oh yeah. That'll work. by T.E.D. · · Score: 1

    If something gets a bad rap because people figure out what it is, just rename it! Ask the army. They forever removed the stigma of shellshock by renaming it "battle fatigue", then "combat fatigue", then "war neurosis", then "posttraumatic stress disorder" ...

  235. I'd say that CSS + the DMCA is effective DRM by mbessey · · Score: 1

    It certainly doesn't stop all copying, but the fact that the average consumer doesn't know, or care to know, how to circumvent DVD copy-protection means that it has the intended effect. The DMCA is an effective tool for preventing mass-sharing of pirated content.

    Obviously from a technical perspective, a perfect DRM system isn't even possible. That's not the point. To be effective, the system just has to discourage wholesale copying of content by the average consumer. Dedicated pirates will always be able to circumvent the technical parts of the system.

  236. Is it an object or a license? by paladinwannabe2 · · Score: 1

    I actually made an illegal copy of a legal copy; my friend has the game and I downloaded his ISO. What's most annoying is that the game was still installed on my computer, but I couldn't play it without the CD. It's as if I bought a car, lost the key, and then had to buy a whole new car because I couldn't find the key. Next you'll be telling me that getting duplicates of my car keys infringes the Manufacturer's copyright.

    More good examples: "A year ago, I legally purchased the board game Monopoly. Yesterday I couldn't find the dice it comes with, so I borrowed two dice from a friend to play.". Or how about: "Last week, I brushed my new porche against the side of the tunnel, and it got scratched. The dealer wouldn't tell me where to get the paint to fix it, so I went online and found some paint that would work".

    The way I see things, when I buy a video game, I buy a license to copy that game onto my computer and play it. Incidentally, that license comes with a copy of the game for convienience, as well as key(s) I may need. If I have the license and the keys, I am legally entitled to have a backup copy that I use. So what if I created the backup copy after I lost the original?

    I buy games because it's the right thing to do, not because it's the legal thing to do. People often confuse the two. I even bought this particular game twice, because I lost the key once. I can't believe you expect me to buy it a third time- they already got my money twice.

    --
    You are reading a copy of my copyrighted post.
  237. Doublethink by KillerCow · · Score: 1

    refer to the technology as Digital Consumer Enablement


    WAR IS PEACE
    FREEDOM IS SLAVERY
    IGNORANCE IS STRENGTH
  238. Hey, you're not number five! by DragonHawk · · Score: 1

    Chris Burke (6130): "...oh wait, I'm number 5..."

    I thought you were number 6130?

    -- Number 21256

    --

    dragonhawk@iname.microsoft.com
    I do not like Microsoft. Remove them from my email address.
  239. Consumer Choice Enablement - by Userfriendly by DrYak · · Score: 1

    I'm not going to call it piracy anymore. I prefer Consumer Choice Enablement. CCE allows consumers


    Userfriendly's take on Consumer Choice Enhancement.
    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]