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Speculation on Real Reasons Behind Apple Switch

/ASCII writes "There is an article over at Ars Technica with some insider information about the reasons behind Apples x86 switch, given that the new IBM processors seem to be a perfect fit for Apple. The article claims that Apple hopes to power its entire line, from Servers to desktops to iPods and other gadgets with Intel CPUs, and that by doing so, they will gain the same kinds of discounts that Dell get."

659 comments

  1. Apple v. Dell? by PlancksCnst · · Score: 3, Insightful

    Does Apple really sell as much (volume-wise) as Dell does?

    1. Re:Apple v. Dell? by Dagny+Taggert · · Score: 4, Insightful

      Good point. I would assume that sales volume would have to be very, very high to receive a Dell-like discount. I don't think Apple qualifies. Then again, Intel might give them a good discount to keep them onboard. Apple could always re-marry IBM.

      --
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    2. Re:Apple v. Dell? by Knome_fan · · Score: 2

      If you consider consumer products like the ipod (and in fact the article speculates that Apple will be focusing more and more and these kinds of products) they are selling quite an impressive volume I would guess. If it's as big as Dell, I don't know, but it probably is big enough to be awarded discounts.

    3. Re:Apple v. Dell? by CaymanIslandCarpedie · · Score: 4, Insightful

      Then again, Intel might give them a good discount to keep them onboard. Apple could always re-marry IBM.

      Or just use the oldest trick in the book ("We are looking at using some chips from AMD."), and then see what "discounts" you qualify for ;-)

      --
      "reality has a well-known liberal bias" - Steven Colbert
    4. Re:Apple v. Dell? by weg · · Score: 2, Insightful
      Apple could always re-marry IBM.

      Of course. Apple users have already become used to this kind of changes..
      --
      Georg
    5. Re:Apple v. Dell? by PlancksCnst · · Score: 0

      Yes, but think of all the schools/govt agencies/large businesses that have all Dells on their desktops.

    6. Re:Apple v. Dell? by bemenaker · · Score: 2, Interesting
      It's not all about volume. This is one of the points of the AMDvsIntel lawsuit, (not illegal in and of itself, but how it's accomplished is the question). Intel will give you a discount if you switch your entire product line over to them. If you RTFA, he discusses this well known fact.

      It is pretty common for suppliers to give you breaks like that. It would behoove Intel to offer a discount on pentiums to move more xscale. Right now, xscale is still playing catchup to ARM which had a three year lead on xscale, (if my memory serves me right).

    7. Re:Apple v. Dell? by jurt1235 · · Score: 1

      Once you want to "re-marry IBM" you will have to fight your way through the Intel monopolistic activities (see AMD vs Intel case, previously covered on /.)

      --

      My wife's sketchblog Blob[p]: Gastrono-me
    8. Re:Apple v. Dell? by abdulla · · Score: 1

      Well if they're going to use them in everything including iPods, I'm pretty sure they could push enough volume for a discount.

    9. Re:Apple v. Dell? by CUGWMUI · · Score: 2, Interesting
      Well, it may not pay off much in the short run.. but Apple may be hoping that as they grow and market-share improves, the discounts increase.

      Although, Intel will be only too happy to give them a decent discount in the short-term. It increases their revenues, and helps them beat AMD in the brand game.

    10. Re:Apple v. Dell? by stelmach · · Score: 1

      I think Apple is banking on Intel helping them to sell computers at a rate comparable to Dell. I think more people would switch to an intel mac instead of an IBM mac after using a wintel machine for 15 years, since there would exist some familiarity. Also, the mac faithful are going to buy a mac no matter what kind of processor is sitting inside it.

    11. Re:Apple v. Dell? by alfredo · · Score: 2, Interesting

      I think a combination of non computer items like the iPod, prospects of rapid market share growth, customer loyalty, and mindshare could give Apple leverage when it come to price per unit.

      Let's face it, Intel would love to be associated with a company that seems to have a touch of genius in marketing and design.

      --
      photosMy Photostream
    12. Re:Apple v. Dell? by R.D.Olivaw · · Score: 1

      How does ipod sales reflect on volume discount of intel processors? Does the ipod run on one?

    13. Re:Apple v. Dell? by Nutria · · Score: 1, Informative

      "We are looking at using some chips from AMD."

      It's a good point, but for the multimedia stuff that Mac does best, MHz still matters.

      For example, any Anandtech P4/eMT64 vs. AMD64 comparison will show that AMD64 is faster at everything except audio & video compression (even with the new A64's that have SSE3).

      --
      "I don't know, therefore Aliens" Wafflebox1
    14. Re:Apple v. Dell? by Knome_fan · · Score: 1
      No, but the article speculates that it will:

      It's critical to understanding the switch that you not underestimate the importance of Intel's XScale to Apple's decision to leave IBM. The current iPods use an ARM chip from Texas Instruments, but we can expect to see Intel inside future versions of the iPod line. So because Apple is going to become an all-Intel shop like Dell, with Intel providing the processors that power both the Mac and the iPod, Apple will get the same kinds of steep volume discounts across its entire product line that keep Dell from even glancing AMD's way.

    15. Re:Apple v. Dell? by Skynyrd · · Score: 1

      How does ipod sales reflect on volume discount of intel processors? Does the ipod run on one?

      According to TFA, they may be moving to an Intel chip at some future point.

    16. Re:Apple v. Dell? by Wdomburg · · Score: 3, Informative

      ARM is an instruction set, not a processor. The XScale is an ARM processor.

    17. Re:Apple v. Dell? by fitten · · Score: 5, Insightful

      Yup... Good points.

      A friend of mine and I were talking and he came up with this:

      If you could spend just a little more on a machine and get one that would run OSX and Windows vs. the cheaper one and just run Windows, which would you get? We talked and came up with stuff like this:

      $0: no brainer, sure get the OSX-able one
      $100: probably get the one that runs OSX
      $200: probably not get the OSX one

      As you say, the Mac faithful will buy whatever Steve puts out for them to buy. However, some of the Windows folks might just shell out a little more to get the option (even if never used) to be able to run OSX... if the price difference is reasonable enough. I think Apple will gain by switching to Intel parts, even if the performance is comparable, it just allows a wider market easier access to Macs and OSX.

    18. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      Check out Princess Chernogirl here: http://ragingpundits.com/?p=453

    19. Re:Apple v. Dell? by PsychicX · · Score: 1

      Wait wait wait wait wait...

      You mean the discounts Intel is being sued for?

    20. Re:Apple v. Dell? by Austerity+Empowers · · Score: 4, Insightful

      No, the larger the volumes you have, the lower the prices you can get. There's no unit step at a certain volume although if you are the single largest consumer you can probably get an even bigger cut. Either way they'll get lower prices on Pentium devices than on PPCs, and lower prices on PC components than traditional Apple/PPC components. The simplest reason is that the PPC volumes are low enough that R&D & other NRE expenses are a significant portion of the per device cost. On a mainstream Intel processor, those costs are divided amongst every consumer, it's almost invisible.

      High end PPCs are used in a lot of places, but not in significant volume (when compared to a Pentium).

      I don't see why anyone cares what hardware is under the hood in an apple, no one uses an Apple because it has a PPC. They use it because Apple owns & supports the entire system and the OS is good.

    21. Re:Apple v. Dell? by gabebear · · Score: 2, Interesting
      Does Apple really sell as much (volume-wise) as Dell does?

      Not even close.... yet.Apple has about 3% of the world's PC market and Dell has about 18% of the world's PC market.

      Apple is probably counting on this deal to increase their volume of sales considerably.
      • It will help Apple's supply chain dramatically
      • It may lower the price they pay on higher end CPUs
      • Some organizations will buy mactel in place of wintel and then install Windows
        Reasons:
        1. Bulk discounts
        2. Less types of computers for IT to support
        3. What organization uses Dell's Windows support?
        4. Many organizations have site licences, so they won't have to shell out any extra money for MS Windows.
        5. Possibility of switching to OSX down the road
    22. Re:Apple v. Dell? by nutshell42 · · Score: 4, Insightful
      I don't see why anyone cares what hardware is under the hood in an apple, no one uses an Apple because it has a PPC. They use it because Apple owns & supports the entire system and the OS is good.

      There are a few who care. And the likelihood that a random Mac user who also frequents /. cares about the CPU should be much, Much, MUCH higher than that of the total population (of Mac users =)

      --
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    23. Re:Apple v. Dell? by falcon5768 · · Score: 5, Insightful
      well the truth is schools is a misconseption. the install base for Dell in schools is MUCH lower than they claim, their turnaround rate though is much higher which is why they can claim they sell to more schools, BUT in truth there are almost the same number of computers as before, they just replaced their 1.5-2 year old Dells which crap out extreamly fast in a school enviroment, sometimes within a year (thank god for service plans)

      Macs on the otherhand last a MUCH longer time. Up untill 2 years ago I still had fully used and working 5500s in some of our buildings in some labs. We still have at least 200-300 1st gen iMacs and infact barely ever buy macs, even though our install base is over 1500. They barely break and are easily repaired and do everything they need to do so why replace them. The only time we ever actually replace them is either cause the CRT goes out, or the motherboard dies. harddrive and optical drive problems are easily repaired by ordering parts even on iMacs.

      If anything Apples biggest problem is they build things too well so the numbers dont match the actual install base. Wasnt there a /. article a month ago talking about that fact that Mac are actually 11-15% and not the horrable 2-5% some people give it.

      --

      "Slashdot, where telling the truth is overrated but lying is insightful."

    24. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      ARM is a model of processor, not an instruction set. RISC is the instruction set the ARM chip uses.

    25. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      Except that the article was referring to the monopolistic practices that Intel was using against AMD. If Apple decided to switch back to IBM they would have nothing to do with Intel and so they would not be affected by anything Intel would do (like raising prices or the like).

    26. Re:Apple v. Dell? by Phillup · · Score: 2, Insightful

      Does this take into consideration having to shell out the $$ for the Windows OS?

      --

      --Phillip

      Can you say BIRTH TAX
    27. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      You mean some people actually pay for Windows?

    28. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      No, in fact ARM and CORE are the two factions in Total Annihilation, and RISC is a board game.

    29. Re:Apple v. Dell? by BackInIraq · · Score: 1

      Or just use the oldest trick in the book ("We are looking at using some chips from AMD."), and then see what "discounts" you qualify for ;-)

      Except that Apple isn't really holding all that many cards in this scenario. It isn't as if they are really going to be buying that significant of a percentage of Intel's chips. When Dell says they might switch to AMD, Intel probably shudders...if Apple said it, they'd probably laugh.

      Especially considering how important the PowerBook/iBook line is to Apple...as much as I love AMD for desktop computers, Intel has them beat on mobiles.

    30. Re:Apple v. Dell? by Donny+Smith · · Score: 1

      >the Intel monopolistic activities

      Can you provide a URL to the result of the AMD vs. Intel lawsuit?

    31. Re:Apple v. Dell? by Okonomiyaki · · Score: 3, Insightful

      This fact actually hurts them in more ways than just making their numbers appear lower. For years, this has given the company a bad name with kids. Most high school kids either have or know someone who has a fairly recent PC at home so when they come to school and see ancient Apple hardware they get the impression that Macs just can't compete. This led to Apple having a very uncool image for a long time.

    32. Re:Apple v. Dell? by isotpist · · Score: 1

      Wow, I hadn't thought of that, that would be great for a number of situations where a business or school could standardize on a quality hardware company and let people use what they want.

    33. Re:Apple v. Dell? by Temsi · · Score: 4, Interesting

      Let me put it this way:

      As someone who is OS agnostic, dislikes M$ but doesn't feel Linux can replace Windows completely any time soon due to lack of software (no flames please, I'm talking about Photoshop, Avid, After Effects etc), I'd love to have OS X as my system (especially since I love BSD).
      However, Macs are terribly expensive. I think that's mainly what has been keeping them at 3% of the market.
      If they can lower their prices (which I'm sure had something to do with the decision to switch), and I can run Windows, Linux and OSX natively on the same hardware, I'm switching - simple as that.

      In fact, I'm sticking with my AMD64 for a little while longer until Apple announces their prices... then I'll decide.

      If their prices come down enough to warrant a switch, I'll switch. Having been a PC guy for 20 years, that's big - and if even 10% of the market thinks like I do, Apple's market share can easily quadruple in a year. Now, that should be incentive enough for Apple.

      --
      -- This sig for rent.
    34. Re:Apple v. Dell? by matthewmichaelagee · · Score: 1

      I only use an Apple because of its hardware architecture. Newworld machines are great, but I'm by no means married to the OS.

      Unless the transition takes long enough for the last of Apple's PPC boxes to linger in the marketplace, my next machine will likely be an IBM PPC workstation.

      --
      ...m...
    35. Re:Apple v. Dell? by stevenbdjr · · Score: 3, Insightful

      well the truth is schools is a misconseption. the install base for Dell in schools is MUCH lower than they claim

      Do you have data to back this claim up?

      their turnaround rate though is much higher which is why they can claim they sell to more schools, BUT in truth there are almost the same number of computers as before, they just replaced their 1.5-2 year old Dells which crap out extreamly fast in a school enviroment, sometimes within a year (thank god for service plans)

      I'm a network admin in a school, and we still have Dell's from 1999 kicking around. They're being replaced this year due to speed, other than that they're fine. Even the hard drives are still good. My experience with Dell equipment is that they're well built cheap machines that last. I am, of course, talking about their business line (Optiplexes). I wouldn't put Dimensions in a school (or any other large network) because they're not designed to handle that level of abuse or management.

      Macs on the otherhand last a MUCH longer time. Up untill 2 years ago I still had fully used and working 5500s in some of our buildings in some labs. We still have at least 200-300 1st gen iMacs and infact barely ever buy macs, even though our install base is over 1500. They barely break and are easily repaired and do everything they need to do so why replace them. The only time we ever actually replace them is either cause the CRT goes out, or the motherboard dies. harddrive and optical drive problems are easily repaired by ordering parts even on iMacs.

      My experience is that hardware-wise, Mac's last just as long as PCs. Software-wise is a different story. We're usually pushed to upgrade our PCs sooner due to newer software and OSes that slow them down. Mac's don't seem to have this problem, which is nice.

      I'm not trying to argue against Mac's here, just dispell some Windows FUD that is so prevalent on Slashdot. I'm writing this from my 15" Powerbook, so I'm obviously an Apple fan. Additionally, at this point I can't see any logical reason for recommended PCs over Macs at schools these days, especially in an already mixed or a brand new environment. OS X clients and OS X server are like Oreo's and Milk, way better than anything from Redmond. But, if I could run OS X on Dell hardware, I wouldn't think twice about doing it.

    36. Re:Apple v. Dell? by Newtonian_p · · Score: 1

      Just out of curiosity, what is it in the hardware architecture that makes you want to use them over other architectures?

      --

      There are 2 kinds of people in this world: Those who write in decimal and those who don't

    37. Re:Apple v. Dell? by jwhyche · · Score: 1, Insightful

      When Dell says they might switch to AMD, Intel probably shudders...if Apple said it, they'd probably laugh.

      I wouldn't go that far. While I doubt that Apple would ever buy as many chips as Dell would, Apple is a major player in the computer field. Pulling Apple away from a major competitor like IBM would be a big feather in Intels cap for marketing purposes.

      --
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    38. Re:Apple v. Dell? by audioinfektion · · Score: 1

      Actually, thats not the point of the switch. I was listening to a business analysts radio show last week, where they were interviewing a guy that just put out a book on Steve Jobs. What he said is the whole plan for this processor switch is so that when you call up Dell, Gateway, whoever, you will be asked: "Do you want MacOS X or Windows XP?" Apple knows that their OS is pretty darn secure. What they finally figgured out is that they have been sitting on something even bigger than the IPod for the last couple of years since the whole spyware/virus thing started getting really bad. Yes, Apple will still be in the hardware business, because there are people out there that want apple hardware for the asthetics. But they know there are 20x more people out there that are just fed up with Windows. This 1 year period is for them to get their redesigns done, and for the driver manufacturers to get up to speed.

    39. Re:Apple v. Dell? by Aram+Fingal · · Score: 1

      I can vouch for this. My mother does k-8 substitute teaching and, therefore, sees the situation in a lot of different schools. I recently asked her about a particular school system (in a wealthy area) and she said that they use Dell exclusively. Since I have some experience here at work having to go around and clean spyware off of Windows boxes and having to keep them up to date with system updates, antivirus and such, I asked how the schools handle that kind of thing.

      The schools have computers in two different sorts of areas. They have a few computer labs and they have four or five computers in each classroom. The computers in regular classrooms are a lost cause - they are down most of the time. In the labs, they do manage to keep a majority working but that's still at more effort than schools had to spend in the past.

      Apple has never had such a real advantage in the school environment as they do now. The problem is that, even in a wealthy area like I mentioned above, the schools will do without rather than spend money on new equipment. It will take them a very long time to change direction and switch to, or back to, Apple.

    40. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      Add in all those iPods and other stuff that's going to run on intel xscale or something like that and apple got quite a good market volume that I guess intel will gladly give discounts for.

    41. Re:Apple v. Dell? by PlancksCnst · · Score: 0

      That is a great point; I hadn't even thought of that

    42. Re:Apple v. Dell? by matthewmichaelagee · · Score: 3, Interesting

      I'm a geek. ;)

      No, really, without getting into all the greeblies of X86 vs. PPC CPU design, at a primal level I can probably best characterise my preference that I'm drawn to purposeful design over attrition. That's not to knock X86 performance, and that's not to say that PPC is by any means perfect, but they're driven by different design philosophies (and different strengths) and I find the Power architecture to be a much more elegant expression of deliberate intent than X86's design-by-attrition: for example, regardless of how clean things may be at the microcode level, X86's ducttaped front end strikes me as a redundant kludge.

      Putting all that aside, I really favor diversity in the desktop ecosphere, and let's face it - PPC is the last truly viable alternative to X86. Apple's machines have been great desktop PPC implementations (well, at least the Newworld G3s and the new G5 towers) in much the same spirit of clean and purposeful design, and a heck of a lot more affordable than IBM's Power offerings. PPC is well-supported by GNU/Linux and I expect to get at least a good decade out of my G5. Heck, the only reason I had to let my G3 go after eight years was that I foolishly bought into an Oldworld system and found myself painted into a corner.

      Now if only the HURD were to reach that same degree of maturity and platform viability...okay, off to traipse blindly through my field of idealistic daisies! ;)

      --
      ...m...
    43. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      Yes. What are you trying to get at?

    44. Re:Apple v. Dell? by Austerity+Empowers · · Score: 2, Insightful

      I believe Apple's higher end workstations are going to stay PPC for a while. No need to go blue just yet.

      Second, why are you tied to a hardware architecture? Is it because you truly believe it is vastly superior enough that you are willing to tolerate vendor lock-in? Or is it because you hate Intel?

      If it's the former, educate me. What about the apple architecture is so superior that it's worth locking in to? Why is the IBM architecture, although not as ideal, still so preferable as to want to lock-in?

      If it's just hating Intel, I'd suggest that is the wrong attitude. We can distrust Intel, but tolerate them as long as there is AMD. We ought to similarly distrust IBM, but tolerate them as long as there is Motorola(Freescale?). Locking in everything to one vendor is in all cases the wrong thing to do, unless whatever that vendor offers is so incredibly superior, that it's just impractical to consider anyone else.

      I have seen no evidence that the Apple architecture is supremely better. It is better from a customer support standpoint, and always will be. It is inferior from a price standpoint, and for the same reason, always will be. I don't see the Apple architecture suffering even one bit from using a Pentium instead of a PowerPC.

    45. Re:Apple v. Dell? by toddestan · · Score: 2, Interesting

      I don't know about K-12, but at college I observed that the PCs were under constant use by the students, while the Apple computers generally sat around in sleep mode, waiting for someone to get tired of waiting around for a "real computer" to open up. Probably the reason the Dells don't last as long is that they simply see a lot more use/abuse by the students. That and the fact that low end Dells are pretty crappy machines anyway.

    46. Re:Apple v. Dell? by Anonymous+Writer · · Score: 1

      Does this take into consideration having to shell out the $$ for the Windows OS?

      Yes. People who use Virtual PC on the Macintosh (and people do) have to actually pay for a full-fledged copy of windows that comes with Virtual PC. Unfortunately Virtual PC barely cuts it when it comes to speed. Even simply manipulating the GUI or file navigation can be painfully slow. Don't even think about video or 3D. Yet, people still use it for occasions in which a necessary application isn't available on the Macintosh platform, if it can run well enough under emulation. Being able to use Windows on a Macintosh in it's native processor would open up a whole new world to Mac users, whether through Virtual PC or as a dual-boot system.

    47. Re:Apple v. Dell? by soft_guy · · Score: 1

      I would think that the discounts are not an all or nothing kind of deal. The article said that Apple would get a discount by moving all of its products to Intel including Mac and iPod. They make lots of iPods.

      Still less volume than Dell, but some discount is better than paying a premium price to IBM.

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    48. Re:Apple v. Dell? by soft_guy · · Score: 1

      It is inferior from a price standpoint, and for the same reason, always will be.

      I don't get it. If the major cost difference is the G5 processor vs. the Pentium 4, I would expect a Mac with a P4 processor to cost less than a Mac with a G5.

      Most of the other hardware components have been standardized so that they are the same as PC - just configured a bit differently. Pretty much all the world's laptops (including both PowerBooks and Dell) are made in the same few factories by Quantas.

      I wouldn't count on the Mac "always will be" more expensive.

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    49. Re:Apple v. Dell? by soft_guy · · Score: 3, Interesting

      Yes. I had a friend come and rave to me about her new Windows computer and how much better it was than a Mac. I asked her what kind of Mac she looked at to compare it to. She said that she *had* a Mac. I asked her which model. She said, "Mac Plus".

      So, this was in 1997 and she's comparing her 11 year old Mac to a brand new Windows box and thinking that is a fair comparison.

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    50. Re:Apple v. Dell? by nosphalot · · Score: 3, Informative
      Just out of curiosity, what is it in the hardware architecture that makes you want to use them over other architectures?

      • More than four general purpose registers.
      • A vector engine that doesn't require a context switch to use, unlike one hacked onto the floating point stack
      • RISC
      • Shorter execution pipeline with more efficient instruction completion

      The PPC is just a plain better processor. The x86 has done well, and I'm impressed how far it has come from a chip that originally wasn't powerful enough to be a calculator. The PPC was designed recently, and there fore suffers fewer legacy issues. I mean, Pentium 4's still have real mode, for example.

    51. Re:Apple v. Dell? by mwarner1 · · Score: 1

      Apple replacing PPC with Intel as a CPU, OK.
      Apple replacing their motherboards with off-the shelf? They're no longer a hardware manufacturer.

      Yes, Apple is rumored to be looking at using some method to cripple the OS so that it only runs on their hardware, but who out there wants to buy something that's purposefully crippled? Just the perception alone is enought to kill any interest--I'm paying for something that is purposefully debilitated? No thanks. This will be especially true when other systems will not have such burdensome, restrictive features.

      With PPC, at least there was a fairly high technical obstacle to keep Apple in the hardware business, which is where the real revenues are significantly higher (hence Larry Ellison's interest in launching Pillar Data -- story)

      So yes, it's not necessarily just about which CPU Apple uses. I think the crippleware aspect is the most troubling consequence of the switch.

    52. Re:Apple v. Dell? by snuf23 · · Score: 1

      "We're usually pushed to upgrade our PCs sooner due to newer software and OSes that slow them down. Mac's don't seem to have this problem, which is nice."

      To a degree that's true. However, we have a bunch of early iMacs that won't handle OS X, that while fully funtional are radiply becoming useless.
      In particular, I'm getting complaints from users about web pages not displaying properly. For OS 9, the last Internet Explorer version is 5.1, Mozilla is 1.2.1 - no Safari, no Firefox.
      Admittedly these are old machines (5+ years) so I'm not exactly complaining, but I do have PCs running Windows 2000 that are also 5+ years old and work decently with updated software. Keep in mind these are computer that are generally just running Word, Excel, an email program and web browser.

      --
      Sometimes my arms bend back.
    53. Re:Apple v. Dell? by snuf23 · · Score: 1

      If Apple made a decent x86 Mac which I could dual-boot with Windows, then I would consider purchasing one. I use Windows at home for gaming, so even though I like OS X well enough, I'm not going to give up Windows.
      The thing that would worry me is that Apple doesn't give you a lot of options as far as computer models. Either you get the lower cost unupgradeable model, the mid range all in one (too bad if you already own a monitor) model or the higher end expandable PowerMac.
      As it stands today, last time I priced upgrades (almost a year ago), the PowerMac I speccecd was almost $1000 over the PC I specced.

      --
      Sometimes my arms bend back.
    54. Re: Apple v. Dell? by gidds · · Score: 1
      Oh, please... 'Macs are too expensive' is up there with 'You can only use a one-button mouse' and 'Mac OS X is dying' as a line that even the trolls are getting fed up with.

      Yes, you can get dirt-cheap grotty little PC clones. But if you price up something equivalent to a Mac (not just the speed or size, but all the other features too), you'll find, like everyone else who's done the comparison, that Macs are fairly competitive, and in some cases cheaper. And now there's the Mac Mini, you can't complain about the absolute price either.

      If you want a Mac, get one. If you don't, at least be honest about your reasons.

      --

      Ceterum censeo subscriptionem esse delendam.

    55. Re:Apple v. Dell? by gabebear · · Score: 1

      You can get a little more life out of them by using the Unofficial Mozilla 1.3a for Mac OS9. It is MUCH better than 1.2.1, but alas is still very dated...

    56. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      What about DRM? Could it be a move to get Intel to buy into supporting Fairplay as well as MS backed DRM when the hardware DRM thing gets going?

    57. Re: Apple v. Dell? by Anonymous Coward · · Score: 0

      I thought about getting a Mac mini.. but now that they're dumping PPC I'm going to wait and see.

      The mini Mac costs over $400, comes with no mouse, no keyboard and a small drive.

      I just bought a Pentium 4 with a 160 GB drive, 1GB RAM, keyboard, mouse, speakers, for $433.

      So no.. Mac's are not cheap.. and unlike the grandparent.. I am not OS agnostic.. I'm an OS athiest :)

      I don't even dislike M$ or Apple or Linux. I don't believe in ANY!! But tolerate them all.

      But Apples are not cheap.. the "equivalence" is very subjective.

    58. Re:Apple v. Dell? by MadMacSkillz · · Score: 1
      Our school, J. W. Mitchell High School, has been open for 5 years. When we opened, we bought iMacs for around $1000 each, and Dell Optiplex machines with monitors for about $1,000 each. Five years later, hardware-wise, I would say the Macs held up better than the Dells, but not by much. I would say they were close. Software-wise, our 5 year old Macs do better with OS 10.4.1 (the latest Mac OS) than our Optiplexes do with Windows XP Pro, which runs dog slow on them.

      Support-wise, though, the Macs are extremely easy to support and the Windows machines have been a nightmare, mostly due to viruses, spyware, adware, and all that stuff. And yes, we do run Norton and update it weekly.

      I admit that I am a hardcore Mac fan and I hate Windows, but I won't claim that Dell hardware is significantly better or worse than Apple... I'd say it's about 90% as good, based on what we've seen.

      --
      Music - www.richardmac.com
    59. Re:Apple v. Dell? by MadMidnightBomber · · Score: 2, Interesting

      The ARM2 processor was the first RISC chip that came in a home microcomputer. It was clocked at 8MHz and appeared in the Acorn Archimedes range of computers. Acorn also licensed the chip designs to third parties, including Intel.

      It's low-power, it has a clean instruction set and a relatively low tranistor count.

      And, yes, it does run Linux :p

      --
      "It doesn't cost enough, and it makes too much sense."
    60. Re:Apple v. Dell? by Txiasaeia · · Score: 1
      The OP wasn't talking about price comparison; he was saying that no P4 beat out any A64: "For example, any Anandtech P4/eMT64 vs. AMD64 comparison will show that AMD64 is faster at everything except audio & video compression (even with the new A64's that have SSE3)."

      As for the troll bit: http://slashdot.org/comments.pl?sid=155465&cid=130 36767

      --
      Condemnant quod non intellegunt.
    61. Re: Apple v. Dell? by Anonymous Coward · · Score: 0
      But if you price up something equivalent to a Mac (not just the speed or size, but all the other features too), you'll find, like everyone else who's done the comparison, that Macs are fairly competitive, and in some cases cheaper.

      Oh, please... 'Price up something equivalent to a Mac' is up there with 'Windows gives you the BSOD every day' as a line that even the trolls are getting fed up with.

      Most people don't want to be restricted by Apple's limited number of configurations at each price point. Price up a Mac equivalent to sub-$1000 desktop PC with expansion slots and without a monitor. You can't because Mac desktops below the PowerMac line don't have expansion slots and force you to use their built-in monitor (the underpowered Mac mini doesn't count). Price up an Apple notebook equivalent to a Celeron M or Pentium M notebook. You can't because Apple notebooks use an outdated CPU.

      Try pricing up a PowerMac G5 with something equivalent to a Dell OptiPlex GX620 Minitower. Or an iMac G5 with something equivalent to an MPC ClientPro 414. You'll see that quality PCs can be significantly less expensive than Macs.

    62. Re:Apple v. Dell? by laffer1 · · Score: 1

      It all depends on your experiences with dell. We just purchased 55 new gx280 systems (tiny models.. not mid towers). In two days of use, we've had our first causality of war. Our laptops usually get 2-3 new motherboards on a 2-3 year contract along with at least 1 new hard drive. This is a univeristy environment and i work for the division of student affairs which includes hall directors, student works, dean of students, etc.

      We do have some dell desktops that have been in service 4-5 years, but anything bought in the last 2-3 years has already died or needed a serious repair (motherboard, hard drive, power supply, etc). By serious, i mean it took the box down where it was unusable by the user for a few days.

      We buy optiplex, latitude and a few inspiron systems only.

      In contrast, if you buy a precision workstation product they tend to last 5 years. The computer labs at the engineering college have great boxes and some are easily 5 years old still kicking away. It depends if you buy high end, low end, experimental or something like those mini 280s that don't have enough vents!

      Overall i'd say dell is better than most pc vendors, but not as good as apple. The macs in the newspaper at my university are very reliable and many are blue and white g3's still! Our macs are always retired for speed reasons.

      Its not windows fud either, its PC fud! In reality its irrelivent because we are all stuck with Intel's crappy heritage. Long live intel :( Die amd.. you try to innovate. Die ibm.. apple doesn't want your superior chip... die Sun.. you outsourced your chips to fujitsu. You can say all day long that pcs are faster, and maybe its true but i can tell if unix/linux is running on a risc chip.. and i'll take it any day of the week.

      As for your software comments, i think the issue is that most mac users will sit on an OS version for as long as possible. You can't buy new mac software if you don't upgrade. Look at all the requires mac os 10.4 products already! Read system requirements on new mac stuff.. 10.3.x or better at least. Thats not a lot of upgrade room. Sure its the last major version, but windows 2000 is the last major version and its 5 years old! There's still software for it thats new. Personally i always like to run the latest OS on my systems possible.. OS X, Windows, Linux (kernel) or FreeBSD.

    63. Re:Apple v. Dell? by westlake · · Score: 1
      If you could spend just a little more on a machine and get one that would run OSX and Windows vs. the cheaper one and just run Windows, which would you get?

      To anyone but a Geek, dual-booting has all the appeal of root canal. Two software libraries to maintain, two hardware configurations to maintain, two skill sets.

      The MacMini ships at the rate of about 30,000 units a month. Which does not suggest any extraordinary, untapped, interest in OSX on a budget.

    64. Re:Apple v. Dell? by iamnotanumber6 · · Score: 1

      I don't see why anyone cares what hardware is under the hood in an apple, no one uses an Apple because it has a PPC. They use it because Apple owns & supports the entire system and the OS is good.

      Current Apple users might not care.

      But everyone seems to be missing out on the obvious: relatively few of committed Windows users (90+% of the market) would consider switching to Mac OS X - too much work to learn a new way of doing things, and not enough benefit. Windows is what they've always used, they've heard it's not as good but it's "good enough".

      However... those same people wouldn't think twice about switching from Dell to HP if it was a better value for them.

      Let me put it this way: right now, switching from a Dell to an Apple is like switching from a car to a motorcycle. Not an easy transition. But once you can run Windows on Apple hardware, it will be like switching from a Hyundai to a BMW. If you've got the cash, it's a no-brainer.

      Apple makes a damn sweet machine. Well-built and looks great. A little pricey maybe, but so is a BMW. Oh, Apple's potential customer base just went up how many times?

      Here is a true story: My dad bought a Dell. My mom said, "I don't want that thing in here, it's big and black and ugly, and it doesn't go with the furniture. Why didn't you get one of those nice white Apple ones? You know, the 'where's the computer?' one." Dad said, "I wanted to, but none of my software works on it."

      My prediction is that in a few years, more Apple computers will be running Windows than Mac OS. And Apple's hardware sales (its core business) will have doubled.

    65. Re: Apple v. Dell? by Temsi · · Score: 1

      Jebus!
      Not all of us have a Platinum AmEx, you know.

      The most I've ever spent on a PC, is a grand total of $2000, over a period of 2 years. Most of the parts I can still use the next time I upgrade the mobo+cpu for another $2-300 (and I can re-use the old mobo+cpu as a render node). No Mac can beat that. First of all, you can't buy the Mac little by little. It's the whole thing or nothing at all. Sure, you can get a payment plan, but by the time you have 6 months left of payments, the system is outdated and worth little more than the remaining payments.

      For what the Mac Mini brings in terms of speed and upgradability, I can build a far superior PC, for about half the price... but sadly that means I have to use Windows XP for most of the stuff that I do.

      If you want a Mac, get one. If you don't, at least be honest about your reasons.
      So, not only am I a loser for not being able to afford a G5, now I'm a liar as well?
      Just who the hell do you think you are?!?

      --
      -- This sig for rent.
    66. Re:Apple v. Dell? by mallie_mcg · · Score: 1

      Good point. I would assume that sales volume would have to be very, very high to receive a Dell-like discount. I don't think Apple qualifies. Then again, Intel might give them a good discount to keep them onboard. Apple could always re-marry IBM.

      I think that Apple have one thing Intel want and that is industrial design. Look at a Dell PC they are ugly rheally ugly and cheap and nasty. Look at an apple it is the antithesis of Dell. Intel have been pusing PC's / home entertainment crap for a while now (look at some of the design contests that they have sponsored). If anything the Apple design Haus is what will get Apple their discounts, for they can lead the way and show the clone makers how to shoe horn an intel based system into an elegant case.

      M

      --


      Do the following really mean anything? SCSA MCP CCSA CCNA
      --I'm not actually after an answer!
    67. Re:Apple v. Dell? by happyemoticon · · Score: 1

      Certain Dells last. The 4100s are built like freakin' tanks. My experience with the 8300 series has been less than stellar, and going through their clueless, outsourced tech support staff to get something replaced is a nightmare (which makes getting anything out of their 'great' warrenties a particularly cruel joke).

    68. Re:Apple v. Dell? by issachar · · Score: 1
      But once you can run Windows on Apple hardware, it will be like switching from a Hyundai to a BMW

      Exactly! I don't want to give up my Windows box, and I can't justify another computer. But if I can buy a Mac Box and set it up to dual-boot to XP, that's a totally different story.

      In fact, I most likely will do that when the Intel Macs come out. I'm still not planning on switching, but it just might happen now. (Even if it doesn't, Mac will probably get a sale out of me).

      --
      . --- If you're looking for free e-mail you won't find it here! http://www.noemailhere.com
    69. Re:Apple v. Dell? by Anonymous Coward · · Score: 0
      Well frankly a lot of people already have their copy of XP. I've been looking at LongHorn and I just can't see any reason to upgrade. Seriously. XP is great. It crashes much less frequently that the old Win98 line did. Why exactly would I want to upgrade to LongHorn? So my faster processor can run the OS' new bling? OSX has better bling anyway.

      I think a lot of people are just going to move their old copy of XP onto the new machine.

      Of course they may run into some problems when their realize that their OS license is only valid for the hardware they purchased it on, but I suspect that will just cause them to pirate it.

      Pirating Windows is harder than it used to be, but it's not impossible.

    70. Re:Apple v. Dell? by GoddessEvilena · · Score: 1

      I think the problem is more the lack of games on Macs. For most high school kids, a computer is nothing more than an expensive video game system.

    71. Re:Apple v. Dell? by happyemoticon · · Score: 1
      I don't get it. If the major cost difference is the G5 processor vs. the Pentium 4, I would expect a Mac with a P4 processor to cost less than a Mac with a G5.

      You're probably right. They will likely pass on the cost savings they get by switching from IBM to Intel (Screw the P4, I'm still hoping for those 64 bits myself).

      However, I don't think an Apple desktop will ever be less expensive than a Dell. Based purely on my observations, Apple does much more business in laptops than PowerMacs, and given all the times I've heard Pentium M, it seems this is a fact. The mere fact that they sell fewer desktops means that they have to be proportionally more expensive per unit, because they have to offset fixed costs like R&D and marketing.

      I speculate that the high price of the PowerMacs is also related to the fact that they don't want to order too many G5 chips at a time because it could mean a potential loss, while they know certain professionals will always buy the latest Mac. Keeping the supply low inflates the price. If Intel is able to fill orders faster or with stock on hand, then the price of workstation Macs could fall.

      Question: After the Intel switch, what will they call PowerBooks/PowerMacs?

    72. Re:Apple v. Dell? by xenocide2 · · Score: 1

      Even if Apple can afford to drop prices significantly, expect them to continue this "high margin hardware" game. I don't think a lot of people are going to consider OSX a no brainer, even at zero dollar markup. Whether real or not, people perceive there to be a learning gap about Macs. And I don't think many people are gonna jump up and dual boot OSX and Windows, so calling it OSX-able is a somewhat shallow opinion.

      It's possible that Apple perceives this as a way to drop prices to where someone might try to experiment with Apple's OSX. But Apple really is in a tight spot here. They can't abandon their hardware line, since that's their key delivery path of OSX. Without it, they'd be forced to deal with the inadaqacies of dual booting Linux and windows, and introduce many of the same problems people criticize Linux for. But they can't risk their brand name with a direct competition to the startups who cut every corner (eMachines comes to mind) and have little to lose when their computers fail one or two years later.

      --
      I Browse at +4 Flamebait

      Open Source Sysadmin

    73. Re:Apple v. Dell? by Anonymous Coward · · Score: 0
      Yes. I had a friend come and rave to me about her new Windows computer and how much better it was than a Mac. I asked her what kind of Mac she looked at to compare it to. She said that she *had* a Mac. I asked her which model. She said, "Mac Plus".

      Well of course she did. She just spent a lot of money on something and she wouldn't have done that if she didn't think it was really worth it. She isn't an OS fanatic. To most people, buying a computer is something like buying a car. You don't know what rack-and-peanut steering is. You just want a new one and you pick the one you think will fit you best.

      So, this was in 1997 and she's comparing her 11 year old Mac to a brand new Windows box and thinking that is a fair comparison.

      Hopefully you told her how nice it was and how you were glad she was happy with her purchase. Zealotry only makes you the asshole. If she really cared about your opinion, she would have asked for it *before* making the purchase. You cannot affect past decisions, so there's no point in hurting someone's feelings. If you want to affect future purchase decisions, then you have to demonstrate your 1337 skillz in order to gain her trust in you as an authority on such matters. That generally means some free tech support (free as in beer and free of griping about how much Windows sucks) on her POS Windows box until it's time to upgrade. When she mentions a problem, offer your assistance. If you are her 'smart with computers' friend, she will mention upgrading when she's ready and she will ask your opinion. That is your opportunity to convert her to the 'right' platform, so have a good answer for every concern she brings up. If that sounds like too much work, then you really don't care that much about what computer she uses. Just let her continue using whatever it is that she chooses on her own and forget it. Otherwise you're going to end up being that zealous Mac guy that gets on her nerves whenever she talks about computers so she will avoid the topic with you at most any cost.

    74. Re:Apple v. Dell? by Okonomiyaki · · Score: 1

      Parent should not be modded flamebait, it's a valid point. For many years, the MacOS was horribly unstable. Personally, I never considered it a piece of shit but I can see why some people did. A lot of the machines in schools now are still running those older, crash-prone versions of the OS.

    75. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      Way off topic here...

      I could buy 5-7 Hyundais to one BMW. That BWM is not going to last 7 times longer then the Hyundai. Hyundai has a 100k warrenty as well, bascially that would equal 700k miles with 7 of them under warranty. I view a car as nothing more then transportation. I can pay $70k or $10K to get me where I want to go. Why pay $70k? "better car" is a relative term there specially considering how much a BMW costs for replacement parts and repairs.

    76. Re:Apple v. Dell? by Austerity+Empowers · · Score: 1

      So right now there are 3 reasons why Mac's are more expensive than PCs:
      -> Use of components with far less volume
      -> Authoritarian system test in which each component certified by Apple must be exhaustively tested by Apple
      -> The Monopoly Tax

      After they switch to Intel hardware:
      -> Authoritarian system test in which each component certified by Apple must be exhaustively tested by Apple
      -> The Monopoly Tax (which I think will be greatly reduced initially to lure in PC users)
      (and actually I still think there will be a FEW components that Apple uses that are not common elsewhere, but let's ignore this for now.)

      Think about what so many people post on /. They claim Apple hardware is "rock solid". Are their engineers smarter? Nope, chances are those people go back and forth between Apple/IBM/Dell/HP etc every five years to fix their paycheck. Are their components inherently more reliable? Not really. What's different? The answer is the combinations of components in every Apple sold, and the components you are allowed to put in your Mac and still receive support.

      The bigger PC vendors (IBM/Dell/HP) exhaustively test every component that THEY put in their PCs. This sounds beautiful, but it's not. And it's horribly expensive already. If you go to one of Dell's (or IBM or HP) configurators, you'll see a machine with one processor, and one memory option, one OS option and 2 video card options and 3 hard drive options etc. You can be sure any combination of stuff on that page has been exhaustively tested with each other and every known bug resolved. What is not tested is any software not pre-installed, any OS not pre-installed, any driver not pre-installed, any expansion card, USB device, mouse, keyboard, etc. I don't even believe they test against "real" standards (i.e. the kind that comes in writing), they tend to adopt the "if it works for us, it's standard" attitude. All this test effort is almost ten times more than the R&D cost of the designs themselves, and never ends during the product lifetime. You, the customer, pay for this (but don't know it so much because it's divided into such a huge volume). However for the PC market this is an OK practice, because there's no central authority dictating what it means to be a PC. In fact IBM tried this once, a long time back, and people laughed at them and went with ad-hoc approaches intentionally circumventing IBMs effort (in their defense, IBM went out of it's way to piss everyone off).

      Apple on the other hand takes the opposite approach. Anything that runs on their machine (or receives their logo), pre-installed or otherwise, must be tested to their satisfaction. That means of course far fewer options, but also far fewer bugs from a customer experience standpoint. You can buy hardware for your Apple and it'll just work. You can also call Apple, and they'll fix your problem, one way or another. This is why people think Apple hardware is better, but hopefully you can see it will always cost more.

      Of course if Apple somehow gets PC volumes behind it, this will not be so expensive. On the other hand, if Apple gets PC market share, the monopoly tax goes way up too (see the 1980s). There's no winner here until we can figure out how to commoditize computing hardware and the OS layer. Surprisingly (to some, not me) it seems applications are being commoditized faster than the hardware/OS.

    77. Re:Apple v. Dell? by arminw · · Score: 2, Insightful

      ....but who out there wants to buy something that's purposefully crippled?.....

      What makes you think that Apple will purposely want to cripple their OSX? Have they not always designed their hardware and software as a unit, regardless of the different chips they used over the years? Why should they design their products now with any other consideration besides building a reliable over all system? If that means the OS and hardware are tailored for each other as before, it is highly likely that the software will not run on an existing generic white box x86. A processor alone is still a long ways from a complete integrated computer system, encompassing all aspects, including all sofware. Apple will certainly not supply all the software for a million different PC designs, as Microsoft does now. They are also not very likely to release a set of specs to computer makers, detailing exactly what is needed to make an OSX compatible box.

      I suspect that some very highly skilled geeks, such as those populating /. will figure out how to get OSX running on a few select non Apple machines, but the vast majority of users will buy an Apple product with OSX pre-installed. If, and that is a big if, Apple's new x86 systems sell in huge numbers, such as their ipods, someone big like Dell may try to make a computer compatible with OSX. At that point Apple will have to decide whether to use their legal department to stop that on the basis of some patents or whatever. Hopefully, they'll decide at that point, that licensing their exact designs would be better for their bottom line.

      --
      All theory is gray
    78. Re:Apple v. Dell? by arminw · · Score: 1

      ....I'm still not planning on switching, .....

      You may not be planning it now, but you may end up using OSX more after your Apple Mac running Windows gets hosed a few times by malware, while the OSX partition continues to operate unscathed. If the new OS that MS promises is going to be at all secure, you'll be buying most of your software again anyway, so you might as well spend the money on OSX programs at that time. It is SO nice not to have to worry about all of the thousands of Windows malwares out there messing up my Mac. That is not likely to change just because of a processor change in the future Macs. Constantly having to keep updating all the anti-malware programs is a big hassle for my Windows boxes.

      --
      All theory is gray
    79. Re:Apple v. Dell? by issachar · · Score: 1
      err... I think that was my point. I may end up using OSX.

      As for the malware thing. It's not a big deal. I simply don't get spyware. I don't even find it a big hassle to avoid spyware. Cleaning off other people's boxes after they've really let them go is a different matter, but I've had approximately the same amount of trouble with my own XP machines that my former roommate had with his OSX machines. (Not much).

      --
      . --- If you're looking for free e-mail you won't find it here! http://www.noemailhere.com
    80. Re:Apple v. Dell? by homesteader · · Score: 1

      Working with(sort of) a school district, I have to disagree here. They buy Optiplexes, which are the better machines, and the turnover is quite low. They actually manage to support some 6000 client workstations in 20 or more locations with approximately 8 support staff. Turnover is low, and they've streamlined software support with imaging. One of the things Dell does that Apple never would(ex-Apple school) is ship an entire school's worth of hardware, all EXACTLY the same. Down to mother board revisions, all exactly the same, which means they only need to support a handful of images.

      In my own shop we also buy Optiplexes. In 3 years with about 300 desktops, I've yet to have a DOA, fewer than 2 new machines fail critically within warranty. Most of the machines hang around until they get auctioned off. We auctioned many pallettes of GXMT166-200 machines that still worked fine, just slow(Pentium166-200)

      HP, Compaq, Dell all have 2 tiers of desktop machines. Business class and home class. HP Vectra, Compaq Deskpro, Dell Optiplex. Far better designs/quality than HP pavilion, Compaq Presario, Dell Dimension

      I love Macs, use them at home, but refuse to falsely justify them to businesses. The management tools have room to grow, and I'm sure they will.

    81. Re:Apple v. Dell? by oscast · · Score: 1

      What about -$200?

      Macs typically cost less then comperably equipped PCs. There is a perception that PCs cost less... but that's only because they give you less. The Mac can't be is easily configured to match the specs of most PCs at the initial buying stage so the PC must match the Mac. When that happens, the Mac is typically the less expensive of the two.

      Yes, you may be paying for things you may not have opted for if give the choice of increased configurability at the initial buying stage... but that doesn't negate the Apple price advantage when comparing computers equally.

    82. Re:Apple v. Dell? by falconwolf · · Score: 1

      Apple is rumored to be looking at using some method to cripple the OS so that it only runs on their hardware

      They don't have to "cripple", ie make it less capable in normal usage, MacOS so it only runs on Apple computers, all they'd have to do is to have the installation check to see if a specific piece that can only be found on a Mac is present. If so then installation will continue, if not then it won't install. I've hear others say it could be a specific chip set or a specific chip. This only "cripples" the installation, not the normal everyday use of the computer.

      Falcon
    83. Re:Apple v. Dell? by falconwolf · · Score: 1

      Here is a true story: My dad bought a Dell. My mom said, "I don't want that thing in here, it's big and black and ugly, and it doesn't go with the furniture. Why didn't you get one of those nice white Apple ones? You know, the 'where's the computer?' one." Dad said, "I wanted to, but none of my software works on it."

      Someone should of straightened him out, Windows and Windows software will run on a Mac using Virtual PC , now owned by Microsoft .

      Falcon
    84. Re:Apple v. Dell? by DA-MAN · · Score: 1

      What about -$200?

      There is a perception that PCs cost less... but that's only because they give you less.

      Dude, PC's cost less. Plain and simple. There are 200 dollar PC's. Apple's cheapest desktop is +300 and uses a four year old G4 processor.

      On the high end Mac's have a better price, but NOT ALL CONSUMERS NEED/WANT THE HIGH END!?!??! SGI is dying because they didn't get this through their thick skulls and there were people like you still defending them to the bitter end.

      Just face facts, the Mac doesn't compete on price. It competes on the experience. I have a Mac, I love OSX and it's interoperability with Win, Linux and other Unix. But I don't bullshit myself into thinking that a Mac is cheaper than a PC.

      --
      Can I get an eye poke?
      Dog House Forum
    85. Re:Apple v. Dell? by falconwolf · · Score: 1

      I don't know about K-12, but at college I observed that the PCs were under constant use by the students, while the Apple computers generally sat around in sleep mode, waiting for someone to get tired of waiting around for a "real computer" to open up. Probably the reason the Dells don't last as long is that they simply see a lot more use/abuse by the students. That and the fact that low end Dells are pretty crappy machines anyway.

      At my college most students use PCs in the student labs. Most of those students that either aren't majoring in something where computers aren't used much or are into programming, admin, unix, or networking use PCs, whereas those in graphic design, web design, or photography use Macs. I've used both, my major was web programming so I used mostly PCs, but I took two classes where Macs were used in those departments. Normally for the major they required MS Frontpage but I got a waiver to take Dreamweaver on Macs in the design department instead. I also took photography, now to think about it I sometimes wish I had taken a second major in photography, eventually I want to do some photojournalism.

      Falcon
    86. Re:Apple v. Dell? by Anonymous Coward · · Score: 0
      That and the fact that low end Dells are pretty crappy machines anyway
      I'd have to dissagree. I work for a k-12 school with hundereds of low end Dells and hundreds of Macs. The low end Dells are just as reliable. We have all sorts of school innapropriate names we would like to call the few HPs and geateway 2000s we have, but the Dell's are wonderfull, even the bargain basement ones. I personally lean towwards putting Macs in classrooms because they do most everything teachers need them to do and the OS is much more stable. Our teachers get to decide if they want a PC or a Mac, but they no longer get to choose the PC manufacturer. Dell is about equal to Mac as far as hardware reliability goes in my experience.
    87. Re:Apple v. Dell? by falconwolf · · Score: 1

      the mid range all in one (too bad if you already own a monitor) model

      You could use that old monitor to set up a dual monitor system. This can even be done with one of those all-in-one Macs, iMac or eMac... OR so I've been told. Though the PC I'm using now isn't setup for it now it used to be.

      Falcon
    88. Re:Apple v. Dell? by jurt1235 · · Score: 1

      This is a part of it:
      http://hardware.slashdot.org/article.pl?sid=05/07/ 07/0013207&tid=142&tid=123&tid=137

      From there you can follow it yourself.
      There are no results yet, wait a year or two (*at least I would say*) before there are any results.

      --

      My wife's sketchblog Blob[p]: Gastrono-me
    89. Re:Apple v. Dell? by falconwolf · · Score: 1

      What he said is the whole plan for this processor switch is so that when you call up Dell, Gateway, whoever, you will be asked: "Do you want MacOS X or Windows XP?"

      Apple already tried that. For a short tyme Apple licensed MacOS to clone makers but when Apple brought Steve Jobs back he stopped it. Apple was losing more from the loss of sales to cloners than they made from selling licenses of the Mac OS.

      Falcon
    90. Re:Apple v. Dell? by drsmithy · · Score: 1
      I don't get it. If the major cost difference is the G5 processor vs. the Pentium 4, I would expect a Mac with a P4 processor to cost less than a Mac with a G5.

      The only flaw in your theory is that how much it costs Apple to make a PowerMac is completely independent of how much they choose to sell it for.

      I wouldn't count on the Mac "always will be" more expensive.

      I would. Apple's market is not people who buy based primarily on price and never has been.

    91. Re:Apple v. Dell? by drsmithy · · Score: 1
      Yes, Apple is rumored to be looking at using some method to cripple the OS so that it only runs on their hardware, but who out there wants to buy something that's purposefully crippled?

      I have to wonder, do you consider, say, a PS2 game (that can only run on a PS2), "crippled" ?

      So yes, it's not necessarily just about which CPU Apple uses. I think the crippleware aspect is the most troubling consequence of the switch.

      The future, with MacOS only running on Apple Macs is no different from the present and (most of) the past, where MacOS only runs/ran on Apple Macs. Apple customers do not appear to have perceived this as a problem in the past, nor in the present, why do you think they will perceive it as a problem in the future ?

    92. Re:Apple v. Dell? by drsmithy · · Score: 1
      Macs on the otherhand last a MUCH longer time.

      It's not so much Macs last longer, it's that they're replaced less. This is largely - particularly going back more than a few years - because they cost more.

      (Modestly) upgrade a PC at the 2.5 - 3 year mark and you've probably spent as much as you would have on a Mac 3 years prior. Then you've effectively got a 3 year old Mac vs an almost up-to-date PC. Not to mention you almost always get much more "bang for buck" with PCs - particularly in the price ranges normal people can afford.

    93. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      You cannot affect past decisions

      Word to the wise, if you are going to shoot your mouth off about somebody else being an ass in an attempt to sound smart, learn the difference between effect and affect or else avoid using them. Otherwise you come across as a complete idiot.

    94. Re:Apple v. Dell? by Wdomburg · · Score: 1

      Licencing to third parties was done by Advanced Risc Machines, not Acorn (though they were a founding member of the company, along with VLSI and Apple).

    95. Re:Apple v. Dell? by Anonymous Coward · · Score: 0

      Someone should of straightened him out ... and you should have been using a grammar checker, like the one that comes with MS-Word.

    96. Re:Apple v. Dell? by wild_berry · · Score: 1

      I think that Advanced Risc Machines's (the company and difficult punctuation) current place as a seller of chip designs and manufacturer of chips makes this discussion moot. ARM chips exist; ARM is a company; ARM are designs which other companies license.

      [OT] I'm tempted to get my ARM3-powered A5000 out to play with Debian. Unfortunately the installer require 6 times the RAM the machine has. Is there an easier Linux distribution to use on (as BSD call it) ARM26?

    97. Re:Apple v. Dell? by iamnotanumber6 · · Score: 1

      Someone should of straightened him out, Windows and Windows software will run on a Mac using Virtual PC , now owned by Microsoft

      My point is that Mom and Dad, like most Windows users, have really no interest in learning/using Mac OS X. But they like the Apple computers, and wouldn't hesitate to buy one if they could run their software on it.

      Now, have you ever *used* Virtual PC? It sucks. Big time. S l o w as molasses, and lots of things (esp USB devices) just don't work. Using it is painful. Think Dad's going to trade in his 3GHz pentium-4 Dell for the equivalent of a buggy 200MHz pentium-2, and pay extra for it? Not going to happen. Not an option.

    98. Re:Apple v. Dell? by kris_lang · · Score: 1

      though some people do buy and code for it because of the build in coding tools and support for the altivec ops allowing for faster code to do things like FFTs and matrix multiplies.

      And some people do see the benefit of Photoshop filters running faster with altivec support over MMC opcodes on the x86 architecture. So there ARE some people who do buy apples specifically because of the PPC.

    99. Re:Apple v. Dell? by da · · Score: 1

      Sorry to be pedantic, but RISK is the board game ;).

      --
      I reserve the right to be wrong.
    100. Re:Apple v. Dell? by soft_guy · · Score: 1

      No, she didn't ask my opinion, nor did I give her my opinion. Why do you assume that I did?

      I just use her as an example of someone making a stupid and unfair comparison.

      --
      Avoid Missing Ball for High Score
    101. Re:Apple v. Dell? by snuf23 · · Score: 1

      "You could use that old monitor to set up a dual monitor system."

      True. BUT I already own two monitors for doing this on my PC.

      --
      Sometimes my arms bend back.
    102. Re:Apple v. Dell? by falconwolf · · Score: 1

      "You could use that old monitor to set up a dual monitor system."

      True. BUT I already own two monitors for doing this on my PC.

      If you already have two monitors you can use a kvm switch to switch one of the monitors between PC and Mac. With one of those all-in-one Macs though you need enough real estate available on your desk for all three monitors. Without a major change in the layout of my desk I won't be able to setup a second monitor on mine, and when I get a Powerbook I'll also want to get one of Apple's 23" monitors. That's a few months down the road though so I have some tyme to think about the layout.

      Falcon
  2. Re:conspiracy by Anonymous Coward · · Score: 0

    Congrats, you got the first post. Now go outside.

  3. interesting take on ipod centric-business planning by J+Barnes · · Score: 5, Interesting

    This is a really interesting take on the switch that I hadn't considered before. This move to intel makes all the sense in the world if Apple is trying to cram an intel processor inside the iPod, and for pure volume discounts alone, this could really help apple's overall profit margin.

    I'd worry about putting all my eggs in one basket, but I suppose as far as baskets go, intel is a relatively safe bet overall.

  4. It's also about marketing by alexhmit01 · · Score: 5, Interesting

    Right now, Apple has to market Apple machines vs. Windows machines, and they are hard to compare. When the PPC is better, people don't believe it. They are either behind in performance or MHz/GHz, or something.

    This lets a comparison with Dell/HP be VERY clear.

    If the Apple hardware is $100-$200 more than a Dell, it is a straightforward question, is it worth this premium to get OS X. It makes for a straightforward comparison. In addition, if Apple's manfuacturing gets better (and they grow their share from the #8 player in the PC space to #3/#4, which is probably around a 10% market-share), then they can price equally to PC players and STILL make good margins, because they don't have to pay MS their fee.

    Forget JUST the processor difference, they can really enter a straight competition with a minor price premium for a superior system... Plus, if Microsoft stumbles and looks vulnerable, they can compete in the OS market.

    Also, think about Government/Corporate contracts. Someone can write an RFP: runs Linux + random software that is x86 only... or runs Office XP... Since the Apple can, they can now compete for that contract.

    Lots of good things for Apple, and some minor fears for those of us suffering the transition. (I have in-house Cocoa apps that will now need to be QA'd on two platforms, even if development is "click a button.")

    Alex

    1. Re:It's also about marketing by Anonymous Coward · · Score: 0

      Either that or now that we can directly compare we might see that OSX performs worse than windows on an otherwise equivelant machine :-)

      It could swing both ways.

    2. Re:It's also about marketing by TobyWong · · Score: 1, Insightful

      "If the Apple hardware is $100-$200 more than a Dell..."

      You're joking right? $200 difference? In your (and my) dreams maybe.

      --
      - Toby
    3. Re:It's also about marketing by Name+Anonymous · · Score: 2, Insightful

      You're joking right? $200 difference? In your (and my) dreams maybe.

      You're talking about the current price differences. The poster of the original comment was saying what might happen with a switch to Intel processors. And this theory (that the switch is to be able to lower the price of Macs) was pushed in a lot of articles about the PowerPC->Intel switch. So the poster's conditional statement is a very valid point.

    4. Re:It's also about marketing by Anonymous Coward · · Score: 0

      Yes. Absolutely right.

      And if you doubt it, try this perspective: MS have been protected for years by the incompatability with Apple hardware.

      If I (or you) wanted to go Apple, we had to consider "what happens if there's an application I can't do without that is x86 only? I have to buy another box, and integrate it, and find room for it ......". Worse still, if I don't like it and want to go back, I've just bought a boat anchor.

      "Switching" - despite Apple's ads a couple of years ago - has always been like "base jumping". Put on a parachute, jump off a cliff, maybe it'll be ok, maybe not.

      Now that problem has just gone away.

      And if OSX is compared head-to-head on comparable hardware with MS junk, what will you buy?

      Thought so.

      A premium of a couple of hundred bucks over the *same* amount for the MS tax?

      Priceless.

    5. Re:It's also about marketing by TobyWong · · Score: 1

      No I'm talking about future prices. You're dreaming if you think they will be anywhere near that close to dell in terms of price.

      First of all you are assuming that any savings seen by apple will be directly passed down to the consumer. That is not the way the corporate world works. They will charge as much as the market will bear. Their costs go down, their profits go up, and in turn they offer _some_ of those savings to their customers in the form of cheaper systems while keeping a nice fat piece of the pie for themselves.

      Now will macs be cheaper overall in the long run? Probably. But nowhere near as cheap as this poster is claiming.

      --
      - Toby
    6. Re:It's also about marketing by R.D.Olivaw · · Score: 1

      because they don't have to pay MS their fee.
      They still have to include OSX with the hardware and the price to develop that has to be factored in the profit margins that you mentioned.

    7. Re:It's also about marketing by Iriel · · Score: 1

      Personally I don't think this shift has anything to do with hardware in the long run. The hardware change is a means to an end. Unless we want to witness the death of a different computer, then I think Apple will always be the trendy computer with a trendy price tag, but what I think the processor shift is about is software: Correct me if I'm wrong but wouldn't it be easier to write software for a Mac there was only the OS difference to grapple with and not a different CPU architecture to struggle against also? I think one of the the things that holds a lot of people back from embracing a mac (whether it's truly better or not) is "I would miss my favorite [fill in blank] program/game/anything" I think if it can be simpler to write software for them, then more companies may actually be provoked into doing so, thus giving the mac even more edge in the desktop world. I'm not going to discredit the iPod, but the desktop boost (if it works correctly) can help Apple achieve more overall electronic success than just portable technology or desktop.

      --
      Perfecting Discordia
      www.stevenvansickle.com
    8. Re:It's also about marketing by AvitarX · · Score: 1

      Last time I tried to price systems it was closer then your would think.

      Cheapest MAC mini:$499 I would say it was comparable to a $299 PC.

      Cheapest iMAC: $1299 a huge premium over the cheapest Dell with matching specs (DVD etc.), but the iMac has the most to offer over a traditional case + Monitor setup.

      Cheapest Power Mac: $1999 Trying to amke an equivelent Dell (dual 3.0 GHz vs dual 2GHz, but probably pretty close if my AMD experiance is worth anything) I ger over $2200.

      Apples are a fair deal. The apple Case in the G% is probably wrth a couple hundred over the average PC case (600W power supply and good noise management) The Mini case is probably worth between $50-$100 to most peopl (silent small convienient) and the iMac again probably has some added value with easy access to all ports and nothing under the table.

      these comparisons assume that the G5's are about comperable to the Athlon 64s in performance for a given clock rate. It is also worth noting that the G5s will actually be using the 64bit part which will help them too.

      Apple laptops are similarly a fairly good deal but I am out of time now.

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    9. Re:It's also about marketing by Tim12s · · Score: 1

      In addition,

      Failure to adopt x86 does not imply that their current PPC offering has failed. IBM may continue to supply Apple with sufficiently powered PPC chips 2 years from now that make it feasible to continue with PPC.

      What this gives Apple is the software R&D in the x86 world + marchitecture without sacrificing any performance gains that IBM achieve. Additionally, the sword has been raised above intel for a second time... with Apple demanding a significant discount instead of going with AMD.

      Personally, I'd flog that sword for all its worth even though I prefer AMD due to their measured technical superiority.

      -Tim

    10. Re:It's also about marketing by ElGuapoGolf · · Score: 1

      Cheapest Power Mac: $1999 Trying to amke an equivelent Dell (dual 3.0 GHz vs dual 2GHz, but probably pretty close if my AMD experiance is worth anything) I ger over $2200.

      Or, you could get a single Athlon 64/3800 or 4000 from HP for about 1200, and pocket the change. And why the hell not? There are some scenarios where the Apple will be faster, but in most cases, the AMD will be just as fast if not faster.

      But, you will surely cry, it's not a Dual. Fair enough. A dual Opteron workstation on HP.com starts at 1899. The PowerMac is perhaps the biggest ripoff in the Apple line up. Look at the graphics card it comes with! I mean, come on. The iMac is a much better deal.

    11. Re:It's also about marketing by Anonymous Coward · · Score: 0

      The more money you spend with apple, the closer you get to an even deal. This has usually been the case.

      Buy a $3500 dual cpu Powermac, you're not going to be hurting compared to a $3500 Dell. I did that very thing and it's by far the smoothest operating computer I've ever owned. I wait for essentially nothing.

      When I had iBooks, though... ouch. Very choppy. I bought two of those in a row. Both times they were enough behind the times to be a pain in the ass.

      The big thing is that Apple creates a price differential across their models by seriously underspecing some critical components on the low end. iBook hard-drives stink so that people who can buy a PowerBook will.

      The nice thing about that is that if you are willing to stick a better hard-drive in your iBook or Mini, you get a huge performance increase for relatively little money. The irritating part is that then your Applecare is toast, and you still need to use screen spanning hacks on the iBook.

      In the end, you'll have the best experience with Macs if you're willing to go whole-hog and spend an enormous amount of money, but only do it once every five years. If you don't have the income necessary to handle that kind of Big Investment spending, you'll always feel like Macs are just a bit crippled... because the budget models really are.

    12. Re:It's also about marketing by adjensen · · Score: 2

      Correct me if I'm wrong but wouldn't it be easier to write software for a Mac there was only the OS difference to grapple with and not a different CPU architecture to struggle against also?

      Only if you write exclusively in assembly code and you don't use the GUI, in which case you're not likely to sell many copies to Mac users anyway.

      Computing has changed since the 4502 days... you're writing to an OS, not an architecture, unless you're writing the aforementioned ultra low level code. You can write cross-platform stuff, but that either marginalizes the interface (ala java) or provides wrappers for everything under the sun, neither of which has any relevance for the underlying CPU architecture.

      That said, once upon a time, Objective-C (the language for Cocoa programming) could compile to a Windows application (remember those Rhapsody days?) I haven't looked lately to see if that's still the case (and kind of doubt it,) but I wouldn't be surprised to see that Cocoa has also been living another "secret double life" and Steve will trot it out for Windows at some future WWDC.

      Apple supports Carbon, but they really, really want you to use Cocoa.

    13. Re:It's also about marketing by adjensen · · Score: 1

      4502 days

      Er... 6502 days, sorry.

    14. Re:It's also about marketing by Anonymous Coward · · Score: 0

      C'mon when has Apple ever been "All About The Marketing"?!?! :O

    15. Re:It's also about marketing by bloosqr · · Score: 2, Informative

      I think it cuts both ways. W/ the PPC processor the idea of performance could always be a bit vague. Yes you were paying $2k to $3k for a desktop but because the G5 ran faster on some codes and/on some benchmarks it could be justified. Now that they have switched to intel, they no longer can make the high profit margins. People are willing to pay $100->$200 (maybe) a premium for same performance for a better OS, but the $400->$500 margins are no longer going to work. Dell sells platforms for btwn $300->$1500 for the top of a line, If apple goes much beyond that the obvious question is why pay X extra for an OS that doesn't even run the equivalent amount of software (from a user perspective). Oddly, they seem to be going the route that low end SGI/HP/IBM UNIXers have gone. Intel/AMD/Opteron single or dual processor chips w/ a premium sticker attached to it which comes w/ a Unix that is either the same as what everyone has (Linux) or worse.

    16. Re:It's also about marketing by lee1026 · · Score: 0

      >because they don't have to pay MS their fee. and I suppose the people that are working on Mac OS are working for free, right?

    17. Re:It's also about marketing by Eccles · · Score: 1

      Lots of good things for Apple, and some minor fears for those of us suffering the transition. (I have in-house Cocoa apps that will now need to be QA'd on two platforms, even if development is "click a button.")

      I feel your pain. We finally got to drop OS 9 support a few months ago, and now Apple has given us a new platform to test. Though we may have it worse; we also get to switch from Codewarrior to XCode.

      --
      Ooh, a sarcasm detector. Oh, that's a real useful invention.
    18. Re:It's also about marketing by marktwen0 · · Score: 1

      I'm a switcher. Used to always smirk at Apple fanboy types with their rabid defense of an OS that didn't even multitask. These days, however, I'm too busy to have to be a geek just to keep from being 0wned. Older with a bit more money, too. Apple just made sense. Runs OpenOffice.org out of the box...well, in an X11 box. The BSD foundation rocksolid; the Apple eyecandy great.

      All this before even comparing prices. Then I actually went to the Dell website and priced what it would take to make a $500 Dell laptop to a 15" Powerbook. The difference was a few hundreds of $$, and I would still have that Microsoft POS that's a second career to keep patched and tight. I'm typing this from the Powerbook and I'm very, very happy.

    19. Re:It's also about marketing by jbolden · · Score: 1

      Dell sells platforms for btwn $300->$1500 for the top of a line,

      Price out a precision workstation. I think you'll have trouble putting a reasonable one together for $1500.

  5. Options? by Steinfiend · · Score: 4, Insightful

    Doesn't the choice to change processor basically give Apple and their users more options? If Apple release hardware that can run not only their own much loved OSX operating system, but also Windows, Linux and *BSD that it removes one of the major arguments about getting an Apple. Namely, "I can't run XXX piece of software, it doesn't support Apple". As long as a dual or even triple boot is possible then I can't see any reason to not get an Apple.

    Ultimately look at it this way, If the Mohammed won't come to the mountain, get a big crane and get ready to do some heavy lifting.

    1. Re:Options? by ubera · · Score: 1

      Except that change of processor to Intel does not mean X86 architecture all over. There is still likely to be a lot of custom stuff in the Apple hardware, making it just as far from WINTEL as it has been up until now.

      and *intel inside* badge does not a compatible system make.

      --
      But what is the SIGnificance?
    2. Re:Options? by Anonymous Coward · · Score: 0

      "I can't see any reason to not get an Apple." my reasons are: -overpriced -i hate minimalism -apple is even more evil than MS, they just arent as big

    3. Re:Options? by afd8856 · · Score: 1

      From my understanding, the developer boxes that Apple is sending are perfectly compatible with WinXP. I don't think that Apple will change the final configuration too much from the developer boxes (or else, they might break compatibily with the already customized software). This means that OSX will run on just about regular PCs.

      I hope I'm not too wrong about this...

      --
      I'll do the stupid thing first and then you shy people follow...
    4. Re:Options? by henrywood · · Score: 1

      I can't see any reason to not get an Apple.

      I really don't think that's the right way to look at it. I think the question should be "is there any reason to get an Apple". I can't see anyone buying one so that they can run Windows on it (albeit dual booting with OS/X). The question, as a previous poster pointed out, is whether the premium that Apple charge (more like $500 than the $100-200 mentioned by that poster) is worth it to run OS/X. Simple answer as far as I'm concerned - no way!

      Now if Apple were to make OS/X available for generic Intel (or AMD) computers then I'd be very interested. But I don't think that they are able to do that; they need to control the range of hardware that the OS runs on. This is one point where credit must be given to Microsoft; their OS does run (by no means perfectly) on just about any x86-based hardware (or x86-64). Again, this is one of the great strengths that Linux and the BSD variants have over OS/X.

      If OS/X continues to be constrained by the range of hardware that it can run on it then it, and Apple computers, is (IMHO) ultimately doomed to fade away as yet another niche product. I'm sure that they'll continue as a media-player company, but not as far as personal computers are concerned.

      --
      Something is happening here but you don't know what it is, do you, Mr Jones.
    5. Re:Options? by bemenaker · · Score: 1
      Apple has already said no to this. They, at the moment, are very stupidly limiting their o/s to their overpriced Intel boxes. Hence, zero gain, and even more loss in market share. My aunt and uncle are not going to pay more for an Appltel, they will buy a Dell for $300 less.

      Sorry Apple, but if you want to play in Intel land, you better open up to whitebox. Oh yeah, then you couldn't stand on the little hill you made and say, see our drivers work all the time.

    6. Re:Options? by shadypalm88 · · Score: 2, Interesting
      Doesn't the choice to change processor basically give Apple and their users more options? If Apple release hardware that can run not only their own much loved OSX operating system, but also Windows, Linux and *BSD that it removes one of the major arguments about getting an Apple. Namely, "I can't run XXX piece of software, it doesn't support Apple".
      What may be more important than the ability to dual-boot is Virtual PC, which would then be able to run at close-to-normal speed.
    7. Re:Options? by quarkscat · · Score: 1

      Apple is not buying into Intel only for their processor -- expect many/most of the first Apple x86 computers to be using Intel chipsets, including the embedded video. This will be an advantage to Apple's profit margins, while still offering some competition to the dregs from Dell and HP that the average comsumers shop for.

      And just because the early Apple x86 Developer Platforms can run MSFT WinXP, do not expect this trend to continue. There IS a reason for Apple's embracing the Intel "solution", and that INCLUDES Intel's new embedded DRM. Not only will Apple's x86 release of OSX not run on commodity Wintel hardware, such as that from Dell or HP, but Apple's new x86 hardware will not permit other OSes to run on their platform. Apple will not risk retaliation from MSFT's possibly killing off the MS Office Product for OSX by spiking their endusers' need for MSFT VirtualPC. Right now, Apple's only venue to corporate IT tolerance is the MSFT Office Suite, which they will not risk losing. The adoption of Intel DRM will limit Apple users choices on how, exactly, they can run alternative OSes -- dual booting into WinXP, linux, or *BSD will not be an option. Running them concurrently through MSFT VirtualPC will be the only approved method. The embedded DRM will make certain of that.

      Apple's deal/dance with the Wintel devil for the promise of a 10 - 15% market share will have costs that will be revealed over time. Both Intel and MSFT are coldblooded convicted monopolists, and neither should be trusted by Apple, Apple's shareholders or users.

    8. Re:Options? by hackstraw · · Score: 2, Insightful

      Doesn't the choice to change processor basically give Apple and their users more options? If Apple release hardware that can run not only their own much loved OSX operating system, but also Windows, Linux and *BSD that it removes one of the major arguments about getting an Apple.

      Only to a slashdotter does it make sense to buy a nice Apple computer so that it can run non-Mac programs and other operating systems like you can on a cheap PC.

      To other people, Apples are nice because they have a mature robust operating system thats integrated with top of the line hardware and applications to match.

      Case in point, recently I hooked my powerbook up to my iMac with a single ethernet cable (not a crossover cable, no switch or whatever) and transfered 50 Gigs of data in about 1/2 an hour over a gigabit connection that took me less than a minute to set up. Its hard to believe that in 2005 that only Apple has thought of making something so useful and trivial both possible and easy to do. To my knowledge, this is not even possible on any other equipment without 1st having a gigabit switch lying around, or take an order of magnitude hit in performance with a 100mbit switch, and 2 ethernet cables, and then trying to coerce the OS to share over the newly established link (probably accompanied by a few reboots if using Windows).

      So do I wish I had BSD, Linux or Windows on any of my Macs? Nope.

    9. Re:Options? by Anonymous Coward · · Score: 0

      My aunt and uncle are not going to pay more for an Appltel, they will buy a Dell for $300 less.

      Really? Where can I find this Dell you are talking about for $200.

    10. Re:Options? by Anonymous Coward · · Score: 0
      Apple has already said no to this. They, at the moment, are very stupidly limiting their o/s to their overpriced Intel boxes. Hence, zero gain, and even more loss in market share. My aunt and uncle are not going to pay more for an Appltel, they will buy a Dell for $300 less.


      Speculative little bastard, aren't you? Until we know what the price differential is why don't you pipe down. In addition, there are quite a few folks like you who would bitch even if the Apples were priced identically with standard windows machines, so go run Gentoo on your POS in the basement.

      Sorry Apple, but if you want to play in Intel land, you better open up to whitebox. Oh yeah, then you couldn't stand on the little hill you made and say, see our drivers work all the time.


      And this is what makes your argument so idiotic. The stability of OS X is the reason I switched from Windows. The clear cut user interface and the BSD underpinnings are the reasons I switched from linux. The fact that they can assure you that your shit will work if you use their hardware is a major selling point.

      I just can't wait till OS X is hacked to run on bog standard hardware and then you have all of these people whining about their hardware not working properly (all while violating the user agreement).
    11. Re:Options? by Anonymous Coward · · Score: 0

      > As long as a dual or even triple boot is possible then I can't see any reason to not
      > get an Apple.

      I hope it comes with dual or tripple mouse buttons too.

    12. Re:Options? by kevmo · · Score: 1

      Its not $200, but it comes close: For $300

      It even comes with a free printer. 40% cheaper than the low end Mac is quite a large margin. The mid to higher end PC versus Mac comparisons show the $300+ price difference.

    13. Re:Options? by henrywood · · Score: 1

      I think that you must have "forgotten" to factor in the cost of keyboard, mouse, and display when costing the mini-Mac. You can't buy a working system from Apple for $500.

      --
      Something is happening here but you don't know what it is, do you, Mr Jones.
    14. Re:Options? by kevmo · · Score: 1

      I forgot to mention, the $300 Dell comes with a Monitor, Keyboard and Mouse. Sure, all that only adds up to about $100 or so if buying cheaply, but the Mac doesn't come with it. So it IS a $300 difference.

    15. Re:Options? by aristotle-dude · · Score: 1
      White boxes are irrelevant.

      Did it ever occur to you that many of us mac users were recent windows users and some of us used to build out own boxes? I got tired of hunting down drivers, resolving conflicts and discovering memory leaks which forced me to rollback drivers.

      OS X was the main reason for me switch but I also wanted a hardware platform with something "unique" to offer me. There is almost zero differentiation between vendors. You effectively have no choices other than what sticker/name is on the box.

      Keep your boring clones to yourself. Your drivers do not always work because you guys don't have sufficient developer/testing tools to detect memory leaks and race conditions. Stop spreading FUD.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    16. Re:Options? by MsGeek · · Score: 1

      Bull.

      Opening up Mac OS X to Whitebox would lead to the death of Apple. They are being quite astute in their insistence on tying the OS to their own Intel hardware. Finally someone comes up with an intelligent use of DRM circuitry. Well, that and crypto co-processing.

      However, the reverse is not likely to be the case. One of the huge selling points of Macintel is hardware-assisted virtualization. You will be able to run Windows on Mac OS X with no hit on performance. You will be able to run x86 Linux distros, again with no hit on performance. Yes, there's PPC Linux right now, but of course there are far more Linux apps for x86 than PPC.

      All this and the sweet goodness of Mac OS X? Suddenly Apple's computers are even more compelling. Who wouldn't want a MacIntel? I know I'm salivating over the prospect.

      Combine this with the potential of extending the iPod to a PDA/Portable Media Player/Newton device, and suddenly Palm and WinCE don't look so nice. Add Mobile Phone capability and stir. Doesn't that sound sweet? The iPhone that is perennially rumored from Moto suddenly sounds like small potatoes.

      I see tons of upside and almost zero downside.

      --
      Knowledge is power. Knowledge shared is power multiplied.
    17. Re:Options? by Anonymous Coward · · Score: 0
      I really don't think that's the right way to look at it. I think the question should be "is there any reason to get an Apple".


      Sure there is, if you like stability and a lack of malware (at least for the moment).

      Now if Apple were to make OS/X available for generic Intel (or AMD) computers then I'd be very interested. But I don't think that they are able to do that; they need to control the range of hardware that the OS runs on. This is one point where credit must be given to Microsoft; their OS does run (by no means perfectly) on just about any x86-based hardware (or x86-64). Again, this is one of the great strengths that Linux and the BSD variants have over OS/X.


      To quote the asshole err Jobs himself: "We make Hondas, we don't make Yugos". If you don't want an Apple, then don't buy it.. but hardware/software integration is one of the only reasons that companies like Sun and Apple are around, contrary to conventional wisdom. THAT is one of the strengths of OS X. The integration offered by these companies simply cannot be matched by Windows or any Intel/OSS combination (and this is coming from a FreeBSD fanboy). Personally, I'd be happy to see Apple with a solid 5-7% market share one day. If they sacrifice the integration of their systems there is absolutely no reason for me not to move back to FreeBSD (I'm a coder, not a creative type, so my software runs on either).

      I don't care if bumpkin Uncle Jake runs an Apple or not.. if he wants that Walmart puter loaded with Linspire or a Dell loaded with Windows because its cheap so be it. He'll pay in the long run just as much as the Apple folks did up front.

      There are quite a few people around here who seem to be playing into the false dilemma of "either OS X is going to run on a white box OR Apple's goin' down!".. which is IMO bullshit. I will concede that if OS X doesn't run on white box hardware that it won't be as prevalent, but then that's fine too. Seems like iPods still exists despite the onslaught of competition.
    18. Re:Options? by Nossie · · Score: 1

      I can agree with you 100% on this...

      regardless of perfomance the Powerpc cpu gave *everyone* a choice... they could buy apple they could buy wintel... or AMD ..... run windows x86, bsd or even Amiga OS on their powerpc4

      I can understand why apple might want to got he intel route... admittedly IBM havent been able to ramp up the ghz...

      but this last move removes the difference between apple and dell...

      I bought a 2nd hand g4 cube last week.. planning on sticking in dual powerpc4 cpus in it maxing out the memory (small server)... I'm using more or less generic compenents... where is apples 'hardware' side in that? (SDram etc)

      I doubt it will be too long before the DRM is cracked and I'll be running OSXi on my AMD box... after that I'll not ever need to buy an apple again... :(

      the death of choice. the birth of comoditized hardware and the end of an era that was apple...

      just think of that sgi article the other day :-|

      32k for a 400mhz sgi intel box.... you WHAT ????

    19. Re:Options? by walt-sjc · · Score: 1

      This is one point where credit must be given to Microsoft; their OS does run (by no means perfectly) on just about any x86-based hardware (or x86-64).

      Um, you do realize that MS simply pushes hardware specific driver development to hardware vendors, right? What video card manufacturer would have ANY sales on Wintel if they didn't write their own drivers? Generic API's are just not good enough, and never have been. Try installing Win2K server SP4 using generic MS media on an HP DL380 sometime using ILO (virtual media) and NOT using SmartStart. Go ahead - give it a shot.

      If you want to give kudos to anyone, give it to the Linux crowd which creates all these drivers DESPITE lack of manufacturer cooperation. Imagine what Linux hardware support "out of the box" would be like if the DID have cooperation? It already blows 2000/2003/XP out of the water...

    20. Re:Options? by henrywood · · Score: 1

      hardware/software integration is one of the only reasons that companies like Sun and Apple are around

      Is this in the same sense that proprietary companies like SGI are still around?

      --
      Something is happening here but you don't know what it is, do you, Mr Jones.
    21. Re:Options? by Anonymous Coward · · Score: 0

      You also forgot to mention that the Dell only has a 90-day warranty... add $29 for a full 1 year (to match the mini). Plus, you can't get a DVD drive in this model (only CD-RW). The mini comes with a slot loading DVD-ROM/CDRW.

      Don't forget shipping, too. The Dell is $99, while the mini is free.

      So, the difference is actually:

      Dell: $425
      Apple: $549 (added 80GB UATA drive) + CRT + keyboard + mouse

    22. Re:Options? by Paul+Rose · · Score: 1
      Apple will not risk retaliation from MSFT's possibly killing off the MS Office Product for OSX by spiking their endusers' need for MSFT VirtualPC.

      Why would MS care? If the Mac hardware can run Windows, or if OS/X supports virtualization to the degree that you can run Windows over Mac OS, you still need Windows. MS would welcome more places for Windows to run. MS only cares about VirtualPC because it means another place to run Windows. If VirtualPC became irrelevent because the platform could run Windows out of the box, then MS would happily let VirtualPC die.
    23. Re:Options? by justin12345 · · Score: 1

      "The question, as a previous poster pointed out, is whether the premium that Apple charge (more like $500 than the $100-200 mentioned by that poster) is worth it to run OS/X. Simple answer as far as I'm concerned - no way!"

      Apple's entire current user base would disagree with you.

      This move only means that a potential Apple "switcher" will not have to give up their Windows software to go Mac. Right now, switching to OSX is a much more expensive endeavor then it would be if Win apps could be run on the Mac, because you have to buy Mac versions of all your software. 3% of the current market are still Mac users even given the additional expense of the hardware, the additional expense of buying new versions of software you already own, and the headache of not being able to find Mac versions of certain programs. This switch to x86 architecture will remove much of the current expenses and all of current incompatibility headaches.

      Apple has stated that they imagine you will be able to run Windows on the new Macs, and that they will do nothing to prevent this. They have also stated that they will do everything in their power to prevent non-Macs from running OSX. My bet is that someone will work up a nice transparent Windows environment, so that dual booting won't be even needed.

      Essentially Apple is positioning themselves as a "luxury computer" in the same way that Mercedes sells luxury cars. Apple has been trying to do this for some time, but because of the past and current platforms couldn't run software designed for Windows they have met with limited success. Until the x86 switch is made, the metaphor that is more appropriate is:

      PCs:cars::Apple:trains.... There are few places that a train can go right now that a car cannot, but many places that a train cannot go that a car can.

      Be making Macs compatible with everything, but reserving OSX to Macs only, Apple is making their brand more valuable, helping to "justify" the additional expense.

      --
      Cool art gallery, if you're into that sort of thing.
    24. Re:Options? by JrbM689 · · Score: 0

      "I can't run XXX piece of software, it doesn't support Apple" Hm, that's funny, I've never had any problem running Pornography on my computer.

    25. Re:Options? by blonde+rser · · Score: 1

      Which apple computer can't run Linux or *BSD presently?

    26. Re:Options? by BackInIraq · · Score: 1

      Only to a slashdotter does it make sense to buy a nice Apple computer so that it can run non-Mac programs and other operating systems like you can on a cheap PC.

      Only to a slashdotter? So being able to spend 90% of your time in OSX (with all the benefits you described) and use something similar to VirtualPC to run your Windows-based office-suites / games / crazy-Australian-tax-software easily and at nearly full performance is something something a slashdotter can appreciate?

      Aye, a wierd bunch we are.

      So do I wish I had BSD, Linux or Windows on any of my Macs? Nope.

      Nor I...but every now and then I wish I could run one of the pieces of non-OSX software I own, for which I don't feel like paying for an OSX equivalent. There aren't a lot of them, but there are definitely a few...and VirtualPC on a G4 PowerBook isn't necessarily gonna cut it, performance-wise.

    27. Re:Options? by bnenning · · Score: 1

      Apple's new x86 hardware will not permit other OSes to run on their platform

      Apple has no reason to do this. If you buy a Mactel and then run Windows or Linux on it, Apple has still made their profit off of you. This is in contrast to OS X on commodity PCs, which they will definitely (try and fail to) block, because $130 OS X sales don't come close to making up for the loss of hardware revenue.

      --
      How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
    28. Re:Options? by oscast · · Score: 1

      Then make sure to tack on $300 to match the software that comes standard on the Mac mini.

    29. Re:Options? by henrywood · · Score: 1

      All makes a standard PC running Linux (or FreeBSD) looks that much more attractive, doesn't it?

      --
      Something is happening here but you don't know what it is, do you, Mr Jones.
    30. Re:Options? by henrywood · · Score: 1

      Apple's entire current user base would disagree with you.

      That may well be true (although I seem to see a lot of Apple users who don't like the idea of a switch to Intel chips), but it's not the Apple user base that needs to be convinced if Apple is to increase it's market share.

      PCs:cars::Apple:trains....

      A very good analogy! But I think that most people would prefer the flexibility of a car (PC) rather than a train (Apple). Trains take you where they want you to go, cars take you where you want to go. And last time I checked a car was quite a lot cheaper than a train! I really can't see another Henry Ford mass producing trains.

      --
      Something is happening here but you don't know what it is, do you, Mr Jones.
  6. Snappy by Anonymous Coward · · Score: 4, Funny
    When Apple compiles OS X on the 970, they use -Os. That's right: they optimize for size, not for performance. So even though Apple talked a lot of smack about having a first-class 64-bit RISC workstation chip under the hood of their towers, in the end they were more concerned about OS X's bulging memory requirements than they were about The Snappy(TM).

    misspelled Teh ...
    1. Re:Snappy by cosmo7 · · Score: 1

      I wonder if using this flag is to optimize performance on lower-end Macs. Smaller code means less bottleneck from slow HD access. The actual advantage of optimizing for speed might be outweighed by the size of the binaries.

    2. Re:Snappy by TonyMillion · · Score: 1

      I'd have thought its so more code fits in the L1/L2 cache at once, so that the slow old 133Mhz bus can have a break.

      Also the G5s health branch prediction can have a field day on it. gcc is quite adept at making fast, but unfeasably large code when compiling for speed.

    3. Re:Snappy by Corngood · · Score: 1

      -Os might actually be fastest. Smaller code = better cache utilisation. Depends on the machine, but I know with the stuff I am working on, -03 is slower than -O2 because it makes the code so much bigger.

  7. Re:interesting take on ipod centric-business plann by Ed+Avis · · Score: 5, Interesting

    And why does Apple need to switch from plain-Jane ARM processors to Intel's greased-lightning XScale? What do they need that extra power for? Why, to bring back the Newton, of course!

    --
    -- Ed Avis ed@membled.com
  8. Re:Full Article Text (TM) by afd8856 · · Score: 1

    My god, that's crappy. Don't preview, but at least make sure the selection box is on Plain Old Text, next time.

    --
    I'll do the stupid thing first and then you shy people follow...
  9. "hope" has nothing to do with it by frankie · · Score: 3, Insightful

    Lord Steve may seem insane, but if so, one of his disorders is obsessive-compulsive. He would not pull such a major change as switching to Intel unless he had a thick contract in hand with every i dotted and t crossed.

    If this theory is in fact the plan (for large values of if) then it's not just hope. It would be written in stone.

    1. Re:"hope" has nothing to do with it by no_barcode · · Score: 5, Funny

      Every iDotted? Of course! He got an iContract with iNtel. iThink you've nailed iT. iNeed coffee.

    2. Re:"hope" has nothing to do with it by saider · · Score: 2, Insightful

      The article seems to indicate that Steve's contracts are short sighted because Apple does not want to risk taking delivery on components for products which might not sell. IBM would not produce excess chips for Apple because the chips Apple ordered were not in demand from IBM's other customers.

      If Apple ever ordered chips from Intel, Intel could overproduce and then if Apple never followed up, Intel could sell the excess to another vendor.

      Basically, Intel is designing products for personal computer makers. IBM is designing products for embedded or big-iron makers.

      --


      Remember, You are unique...just like everyone else.
    3. Re:"hope" has nothing to do with it by Anonymous Coward · · Score: 0

      You know, I really wonder where the new switch ad with Jobs in it is.

    4. Re:"hope" has nothing to do with it by Oscar_Wilde · · Score: 1

      Every iDotted?

      What I find most amusing about this joke is that the first people to make it were Apple.

      Turn over a first revision iBook and look at the battery cover. It says "iWas assembled in Taiwan".

  10. If this had been an apple fan-site by aussie_a · · Score: 2, Funny

    There is an article over at Ars Technica with some insider information about the reasons behind Apples x86 switch

    Ars Technica is damn lucky it's not an apple fansite. Otherwise it would have been sued by Apple.

    1. Re:If this had been an apple fan-site by GaryPatterson · · Score: 1

      Yeah, and that the information they give is so vague and unsubstantiated that Apple wouldn't bother to sue them!

  11. Article Text by Anonymous Coward · · Score: 1, Informative

    Inside the big switch: the iPod and the future of Apple Computer
    By Jon "Hannibal" Stokes

    Sunday, July 10, 2005

    If you've been following the Apple-to-Intel transition, you're going to want to read this whole article. Why? Because I'm going to do something that I almost never do: spill insider information from unnamed sources that I can confirm are in a position to know the score. Note that this isn't the start of some kind of new trend for me. It's just that all this information that I've been sitting on is about to become dated, so it's time to get it out there.

    As I said in my previous post on the 970MP and FX unveiling, the new PowerPC processor announcements from IBM raise a number of questions about timing, like, when will these parts be available? how long has IBM been sitting on them? why the apparently sudden leap in performance per watt on the same process after a year with so little improvement?

    The announcements also raise serious questions about why, if these great parts were just around the bend, did Apple really jump ship for Intel? Was it performance, or performance per watt, as Jobs claimed in his keynote speech, or were there other, unmentioned factors at work?

    I have some answers to those questions, and I'll pass them along below. However, those answers come complete with their own vested interests, so feel free to interpret them as you will.

    First, let's talk about the broken 3GHz promise. It's apparent in hindsight that 3GHz on the 970 was never going to happen on a 90nm process without lengthening the 970's pipeline, which is a fairly significant change. Who knows why IBM promised Jobs 3GHz? All we know is that IBM tried to hit that target without the needed pipeline change, and missed it.

    The laptop G5, which is the long-rumored and now-announced 970FX, has supposedly been ready to go into an Apple laptop since at least early last month. And for what it's worth, yes, Apple was offered the Cell and other game console-derived chips. In fact, IBM routinely discloses its entire PowerPC road map to Apple, so pretty much anything PPC that IBM puts out is not only not a surprise to Apple, but it's potentially available for Apple's use.

    So why didn't Apple take any of these offers? Was it performance, as Jobs claimed in his keynote? Here's something that may blow your mind. When Apple compiles OS X on the 970, they use -Os. That's right: they optimize for size, not for performance. So even though Apple talked a lot of smack about having a first-class 64-bit RISC workstation chip under the hood of their towers, in the end they were more concerned about OS X's bulging memory requirements than they were about The Snappy(TM).

    One of the major factors in the switch was something that's often been discussed here at Ars and elsewhere: Apple's mercurial and high-handed relationship with its chip suppliers. I've been told that the following user post on Groklaw is a fairly accurate reflection of the bind that Apple put itself in with IBM:

    I've worked with Apple
    Authored by: overshoot on Sunday, June 12 2005 @ 08:56 PM EDT

    and I can tell you, there's a very good chance that they outsmarted themselves into a "no bid" response from IBM.

    Part of Apple's longstanding complaint against IBM was that Apple would announce a new computer with a new IBM processor, sales would skyrocket, and IBM wouldn't have adequate supply. We've all heard the story. Here's my take:

    Apple negitiate for a new processor chip. Being Apple, they want "most favored customer" treatment, with fab-fill margins for the vendor. What's more, they want this for what amounts to a custom processor chip, so any oversupply will just sit on the shelf until Apple decides they want them, and sometimes Apple will let them sit a while to see if they can get a price break -- it always pays to remind the world that one is, after all, the Steve Jobs.

    With terms like that, custom chip vendors only start as many lots as the customer contracts to accept

    1. Re:Article Text by Anonymous Coward · · Score: 0

      Would you knock that shit off please??? It's Ars Technica for Chrissakes....I don't think it's going down anytime soon!

    2. Re:Article Text by Linus+Torvaalds · · Score: 2, Funny

      they optimize for size, not for performance

      What kind of moronic statement is this? Optimising for size is optimising for performance. What, does he think that the Apple guys are optimising for size to cut down on shipping costs?

    3. Re:Article Text by Anonymous Coward · · Score: 0

      IBM cannot disclose any console chips developement to Apple as this would violate their NDA with the other vendors. Apple is a 3rd party as far as console chips are concerned.

      They can however talk about their plans for the non-propriety side of PowerPC etc.

    4. Re:Article Text by justsomebody · · Score: 1

      Optimizing for size != Optimizing for speed

      It is the same only in case if you measure speed of burning a CD with that software or loading time (but even this one is not 100%)

      --
      Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
    5. Re:Article Text by Anonymous Coward · · Score: 0

      No it isn't. Better performance may mean more size as some of the routines would be done inline in code rather than using a register to count.

    6. Re:Article Text by Anonymous Coward · · Score: 0

      Spoken like a man that doesn't understand processor caches. Not to mention the effects of saturated system memory.

    7. Re:Article Text by Anonymous Coward · · Score: 1, Insightful

      Optimization is a complicated matter. Overly aggressive inlining for instance can actually hurt performance by creating stalls in the instruction cache. Loop unrolling can also be a loss for the same reason. The quasi-RISC nature of the PPC ISA already makes binaries large, and processor cache can be a valuable resource.

      The reduction in memory consumption can also be a performance win on constrained systems. If you're already fighting for space (which OS X typically is on the more modest Macs) having a global optimization for space can be a win in user-visible performance as less is pushed into a pagefile on disk. On slower disks like you find in Apple laptops and Mac Minis--which also have little memory by default--that might translate into a nontrivial performance gain.

      Let us also keep in mind that GCC isn't particularly well-optimized for any member of the PPC family. It's entirely possible that Apple has found that optimizing for size is the biggest win for them overall, due to the reasons mentioned in the first paragraph, or because of an increase in bugs, or for other reasons. There are also situations where attempting to micro-optimize software isn't any sort of real win, because the algorithms or datastructures being used far outway any benefit. Take for instance anything that relies on Cocoa on OS X. Objective-C message dispatch is slow, because it's implemented using splay lists, hashed strings, and a lot of indirection. Unrolling a loop that sends messages to objects in Objective-C is probably not frequently going to be a win, because the dispatch overhead makes the loop unimportant. The only optimization that would be a big win here, would be to have a JIT compiler create a specialized loop where the dynamic dispatch mechanism of Objective-C is unnecessary. Then aggressive unrolling might be helpful. It might also not be.

      I could probably give you a lot of further commentary if you wanted, but I don't know for certain what Apple has determined to be a performance win for their platform. I can really only give you hypotheses grounded in some technical expertise.

    8. Re:Article Text by Linus+Torvaalds · · Score: 1

      I said "optimising for size is optimising for performance".

      You read "optimising for performance is optimising for size".

      You disagree with the latter. So do I. I said the former.

  12. what about AMD? by utopicillusion · · Score: 5, Interesting

    If such a move was made, does this make AMD's anti-trust case against Intel more convincing?

    Maybe now (because of the lawsuit), intel will not provide such deals to Apple. Is then, Apple in deep shit?

    Yes!

    1. Re:what about AMD? by Knome_fan · · Score: 1

      IANAL, but I guess that giving discounts for large volumes isn't in and off itself ilegal, while giving discounts only to those who don't use a competing product is.

    2. Re:what about AMD? by ceeam · · Score: 1

      Why? I cannot imagine how can the situation come when Intel is banned to provide "such deals" to Apple and still able to provide them to other makers. Can you? And if not - why would Apple be in "deep shit"?

    3. Re:what about AMD? by servo335 · · Score: 1

      Better yet; will this remove the fog from apple's eyes and guid them to make osx for amd as well?

    4. Re:what about AMD? by hackstraw · · Score: 1


      No, I would say it makes the case for Intel stronger.

      Intel won the Apple contract on merit simply because they were able to provide the performance they wanted _in the quantities_ that Apple needs. AMD simply does not have the fabrication capabilities to have such an exclusive contract.

    5. Re:what about AMD? by The+Lynxpro · · Score: 1

      "If such a move was made, does this make AMD's anti-trust case against Intel more convincing?
      Maybe now (because of the lawsuit), intel will not provide such deals to Apple. Is then, Apple in deep shit?"

      No way. There's probably more dirt about AMD being frozen out of the original chip contract for the Xbox. Originally, AMD was planned to be offering an Athlon in the machine and then at the last moment, Intel got the contract. It is wise to remember that a lot of the custom chipset in the Xbox later became the basis for the NForce platform from Nvidia, and it was designed with the AMD Athlon - not the Intel PentiumIII - in mind.

      AMD didn't get this contract with Apple because it would be IBM all over again in terms of manufacturing capacity. AMD cannot offer *Centrino,* WiMAX, XScale, or Wireless USB to Apple, whereas Intel can. PCIe is debateable since AMD was a founding member of the HyperTransport Board, but again, Intel probably could provide Apple with PCIe chips as well.

      --
      "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  13. A perfect Fit by Atlantic+Wall · · Score: 0, Troll

    Are u kidding, these G5 cpu's would melt the plastic cases they came in in seconds. yeah they may be good chips but to compete with the windows market this had to happen, a not so perfect fit after all.

    --
    To Hell with the Queen of England!
    1. Re:A perfect Fit by Atlantic+Wall · · Score: 0

      how is that a troll, it is a valid opinion, and i am sure someone agrees with me? i was not trying to be inflammatory either The G5's are not as good as they should be, Jobs is right, how can i be a troll for agreeing with Jobs?! where is this in a metamod?

      --
      To Hell with the Queen of England!
  14. Article is crap, I know the real reason! by Anonymous Coward · · Score: 3, Funny

    Apple is planning to do for hot air what they've done for music with iHeat, the world's first ergonomically-designed space heater. iHeat will be the first space heater to use Apple's exclusive scroll wheel technology for setting the temperature, and only Intel has what it takes to get the job done.

  15. Re:gay by sagenumen · · Score: 1, Insightful

    And what about men who are quite clear on their sexuality however deviating from mainstream it might be?

  16. LINUX did SGI by Anonymous Coward · · Score: 0

    If they get their act together they will do Apple too.

    1. Re:LINUX did SGI by justsomebody · · Score: 1

      No, SGI did SGI.

      They continued IRIX (by using Linux they would reduce costs), they continued with high priced workstations only (and veeeery high price is what I mean). Price of SGI with Intel was at least 3x time normal Intel.

      And Apple will do Apple. If that time comes.

      Leave now SGI and Apple.
      The whole blame is always to be pointed at made up plans of the company. It is just that their decisions weren't perfect.

      --
      Signature Pro version 1.13.2-3 release 83.5 beta3try7 after-breakfast edition
  17. Wait a second... by joey_knisch · · Score: 0

    Aren't these the same discounts that Intel is being sued for under anti monopoly laws?

    1. Re:Wait a second... by /ASCII · · Score: 3, Informative

      No. Volume discounts are not illegal. Only offering volume discounts to customers who stay away from your competitors products might be, but that is not the same thing.

      If bulk discounts where illegal, Wallmarts would be out of buisness and everyone would have to shop at 7-11.

      --
      Try out fish, the friendly interactive shell.
    2. Re:Wait a second... by Anonymous Coward · · Score: 0

      yea, I guess 7-11 is too small to buy in bulk.

    3. Re:Wait a second... by BackInIraq · · Score: 1

      No. Volume discounts are not illegal. Only offering volume discounts to customers who stay away from your competitors products might be, but that is not the same thing.

      Even this isn't necessarily illegal...the main reason Intel might be looking to get in trouble for it is that by doing it they are using established market strength in an attempt to force out any competition...a monopolistic tactic.

      David could get away with it...Goliath might not be able to.

    4. Re:Wait a second... by The+Lynxpro · · Score: 1

      "If bulk discounts where illegal, Wallmarts would be out of buisness and everyone would have to shop at 7-11."

      Speaking of 7 Eleven, they won't sell a Slurpee cup (with the iTunes promotion on it) for the price of the cup alone. They'll charge you the full price for the Slurpee. Each 7 Eleven I've went to claims that Corporate tracks each cup in its inventory system.

      --
      "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  18. It's New Coke/Old Coke by Anonymous Coward · · Score: 0

    This isn't a switch, Apple will continue to push both proc lines as it see fit. Xcode should make that possible.

  19. The real reasons are obvious by ryanvm · · Score: 3, Insightful
    Is it just me, or aren't the real reasons for Apple's switch obvious?
    • Cheaper processors due to economies of scale. Also cheaper because they will constantly be fought over by both Intel and AMD.
    • Running Windows apps in Mac OSX becomes much more feasible since they can now do virtualization instead of emulation. Dual booting between Mac OSX and Windows will now be a possibility as well.

    1. Re:The real reasons are obvious by p0ppe · · Score: 1

      People's been saying otherwise, ever since the switch was made public. The price of a G4/G5 is apparently a whole lot cheaper than the corresponding Intel Pentium M.

      I'm not too sure either on fighting between Intel and AMD. AMD currently lacks the fabs to be able to guarantee a steady supply of processors for Apple.

      --


      "Democracy is three wolves and a sheep voting on what to have for dinner."
    2. Re:The real reasons are obvious by Fahrvergnuugen · · Score: 2, Insightful

      If you honestly think that one of the two reasons that apple switched to x86 was so "Dual booting between Mac OSX and Windows" is possible, you're smoking crack.

      If that were true then it would mean that Jobs secretly thinks that windows is somehow better than OSX and that it needs to be supported by their hardware in order for Apple to survive.

      --
      Kiteboarding Gear Mention slashdot and get 10% off!
    3. Re:The real reasons are obvious by diegocgteleline.es · · Score: 1

      I also agree with you that there's way too much speculation

      IMO, the main reason to switch to intel is the x86-64 platform. Let's remember, a couple of years ago nobody knew where the x86 where going in the 64 bit world. Until Intel announced they were following AMD's lead and Microsoft announced that their windows-64 bit edition was going to support both, nobody knew what was going on, Intel wasn't being very verbose.

      Now everyone knows x86-64 is the future of the PC, and that means we're going to be using x86-64 processors for a couple of decades. In my opinion, that's the main reason for Apple to move - they know they're going to have CPU suppliers for twenty years at least, so even if moving away from powerpc is a radical move, it assures them they won't have to switch again.

    4. Re:The real reasons are obvious by ryanvm · · Score: 2, Insightful

      If that were true then it would mean that Jobs secretly thinks that windows is somehow better than OSX and that it needs to be supported by their hardware in order for Apple to survive.

      It doesn't mean anyone thinks Windows is better than OSX. It just means that Apple would be delivering the most flexible solution. People used to have to decide between Windows or OSX. Now they will be deciding between a Windows-only machine and a Windows/OSX machine. That makes the Mac a much more attractive solution.

    5. Re:The real reasons are obvious by Anonymous Coward · · Score: 0
      Running Windows apps in Mac OSX becomes much more feasible since they can now do virtualization instead of emulation. Dual booting between Mac OSX and Windows will now be a possibility as well.

      When people write things like that, I always start to think of OS/2. If it's too easy to switch back and forth, then there's a substantial risk that developers won't develop for OSX as well. "You can just boot into Windows" will become the standard response. And that will kill Apple very fast.

    6. Re:The real reasons are obvious by hackstraw · · Score: 1
      You forgot:

      Ability to provide processors in time at the volume needed.

      Ability to provide processors with a clear and reliable performance roadmap.

      Personally, I believe the biggest drawback is the bullet:

      Running Windows apps in Mac OSX becomes much more feasible since they can now do virtualization instead of emulation. Dual booting between Mac OSX and Windows will now be a possibility as well.

      If anything, 3rd party software vendors saying, screw a native OS X port, just let them run it though an emulator, could kill OS X. If OS X simply becomes a shell to run windows apps, none of the benefits of having a Mac or OS X will be available to the user. If the user exits OS X, and boots into Windows, well that is why Walmart sells cheap PCs with network cards.

    7. Re:The real reasons are obvious by ChrisZermatt · · Score: 1
      I for one will pay a premium to buy an Apple box, as long as it will run my Windows apps.

      why?

      Two simple reasons --
      • I'd give my left 'nad to ditch Windows (why should I have to reformat/reinstall every couple of months, just so I can do things like *delete* a 2kb text file in under a minute???) and have a slick OSX machine.
      • I can't afford to repurchase all of the software I currently own for W'doze.
        I'd love to phase it over to OSX versions slowly, but couldn't handle an instant changover hit.

        I've got my fingers crossed that OSX becomes a power player (and with what Redmond has in the pipes, its looking more like its got a chance).
  20. I don't understand the advantage... by pointbeing · · Score: 1
    Not completely OT, but I don't understand Apple's attraction to RISC processors anyway.

    I guess I can understand the advantage in maybe a midtier box or mainframe or larger, but it seems to me that any processor instructions not supported by the RISC chip would have to be emulated in software - and on a multimedia desktop PC I don't understand the advantage of RISC over CISC.

    Can someone enlighten me?

    --
    we see things not as as they are, but as we are.
    -- anais nin
    1. Re:I don't understand the advantage... by timster · · Score: 5, Insightful

      You misunderstand RISC. As do most people these days, it seems.

      Back in the olden days, when chips were still designed by small teams on reasonable budgets, somebody noticed that hand-written assembly was rapidly becoming passe. When the assembly is being written by a compiler, it makes sense to design the chip with that in mind, and make an instruction set that is efficient at the kind of simple instructions that compilers like to write.

      This led to a simpler design that could be made somewhat faster than a complex one. This led to many predicting the demise of so-called CISC chips. This prediction, like the "Internet in danger of collapse" and "Apple to go bankrupt" predictions, is no closer to actually happening than it was when it was first made.

      The surprise was that Intel wanted a chip that had the speed advantages of RISC but used the same interface as their older chips, so they designed one. So they built a chip called the Pentium that translated CISC instructions into RISC ones. Since this operation is essentially O(n), they got good performance, and they've continued that basic design to the present day.

      So to answer your question, it's already true that any operations that are not simple are emulated in software -- it's just that in x86 processors the emulation is on the CPU. Today there is no important difference between CISC and RISC, whether we are speaking of mainframes or desktops.

      --
      I have seen the future, and it is inconvenient.
    2. Re:I don't understand the advantage... by Anonymous Coward · · Score: 0
      just2good

      Optimisation Principles

      CISC vs RISC Architecture
      Where does CISC Stop and RISC Begin?
      Defining Performance
      The Instruction Cycle : Clock Cycle ratio
      General Approaches

      CISC vs RISC Architecture

      The performance of a CPU is highly dependent on its internal architecture. The goal is to do as much 'work' in a given amount of time as possible. This can be achieved using several different approaches. One approach is to increase the 'power' of each individual instruction in the instruction set. This results in CISC architecture. Another approach is to attempt to reduce the clock cycle time, thereby increasing the clock speed of the CPU. To do this, the complexity of individual instructions must be reduced, leading to RISC architecture.

      The x86 instruction set is a predominantly CISC instruction set. CISC stands for Complex Instruction Set Computing. Traditional theory states that CPUs can be made quicker by adding more and more complexity into the instructions of the instruction set. The aim was to perform as much work in a single instruction as possible. Hence instruction sets grew larger and complicated. Early Intel CPUs such as the 8086 and 286 are considered pure CISC processors.

      RISC theory arrived a little later. The Reduced Instruction Set Computing approach states that the best performance can be achieved by reducing the time taken to execute any given instruction. Rather than have complex instructions that require many clock cycles (more on this later) to complete, RISC chips use very simple instructions that could be performed in fewer clock cycles. Performance can then be improved by making the cycles shorter - i.e. by implementing a faster clock.

      Thus, with RISC architecture, we increase CPU speed by attempting to keep each instruction simple enough so that it can be performed in a single clock cycle.

      How do we make instructions more simple? Well, one approach is to limit the number of memory addressing modes available to instructions. CISC instructions can usually address memory in many different ways. This builds complexity into the instruction and also means that a given instruction op-code can be of variable size. RISC instructions, on the other hand, are usually limited to a single memory addressing mode. In fact, in a full RISC implementation, most instructions can not access memory at all! Instead, a special set of instructions (called load and store instructions) are designed to read and write from memory, transferring data to and from registers as required. The rest of the instruction set can only operate on register data or immediate data (i.e. data specified as part of the instruction itself).

      The result of this so called Load-Store RISC architecture is that instructions are less complicated and, as a bonus, tend to be of fixed size. This makes performance-optimising strategies, such as pipelining, easier to implement.

      In summary, the result of the RISC approach is that clock speeds are increased. As an added benefit, RISC-based chips require fewer transistors than CISC-based chips of similar performance, and are therefore cheaper to build. Also, since the CPU core die area is smaller for RISC chips, more die area can be devoted to performance enhancing features, such as extra registers and larger caches. (To see comparisons of the number of transistors used in CPUs, check out the CPU History section.)

      Where does CISC Stop and RISC Begin?

      It should be noted that CISC and RISC are not clearly defined classes, but should rather be regarded as a set of CPU design principles. Thus, modern CPUs often exhibit traits of both architectures and can not be categorised as either purely CISC or purely RISC.

      Intel have been increasing their use of RISC technology since the Pentium chip. However, these chips must also be able to perform traditional x86 instructions. In this case, the x86 instructions

    3. Re:I don't understand the advantage... by pointbeing · · Score: 1
      Thank you for the explanation ;-)

      But isn't software emulation considerably slower than hardware emulation? I promise not to ask any more questions today, honest ;-)

      thanks again -

      --
      we see things not as as they are, but as we are.
      -- anais nin
    4. Re:I don't understand the advantage... by SilentSheep · · Score: 1

      RISC processors are a lot more efficient, both with speed and power than a CISC processor. A RISC processor can have a similar performance to a CISC processor with a lot lower clock speed and therefore less power consumption. This makes them particularly good for mobile systems(i.e. iPOD).

      --
      .
    5. Re:I don't understand the advantage... by TheRaven64 · · Score: 3, Informative
      but it seems to me that any processor instructions not supported by the RISC chip would have to be emulated in software

      I'm not sure what you mean by this. You should read up on the Church-Turing thesis. Basically, it can be proven that a very simple instruction set (I think the minimum is 3 instructions[1]) can run any algorithm. The question then becomes, what instructions should be implemented as a single instruction on the chip, and which ones should be implemented as a combination of instructions. Generally, it turns out, it is a good idea if all of your instructions take the same length of time to execute - this makes interleaving different instructions much easier. It therefore makes sense to have a relatively simple instruction set.

      The trend towards CISC ended with things like the VAX. Back when people used to program in assembly, it made sense to have complex instruction sets to make things easier for the programmer. The VAX included things like an evaluate polynomial instruction, for example. Of course, this was quite unwieldy, and so a lot of the instructions were implemented as microcode - you they were automatically translated to a set of simpler instructions.

      With the development of high-level languages, it emerged that compiler writers were not using these complex instructions, they were implementing them directly in simpler instruction. It then made more sense to focus on making a small set of instructions run quickly (which, it turns out, is easier and therefore cheaper).

      Note that `CISC' chips are not really CISC anymore. They do the same `emulation' that RISC chips do. When you run x86 code on a Pentium each instruction is broken down into simpler instructions and then these are executed on the RISC core. The Pentium 4 (and, I believe, the Pentium M) cache these micro-instructions, so they don't have to do the translation twice.

      [1] Zero, Increment, and Conditional Jump, for example - try it, you can do addition simply, multiplication by repeated addition, then build more complex algorithms from there.

      --
      I am TheRaven on Soylent News
    6. Re:I don't understand the advantage... by VanWEric · · Score: 2, Interesting

      For a class last semester I designed a simple 16bit VVVRISC (very very very reduced instruction set) processor, did full layout (n-dope here, metal there), timing sims, assembly language, the whole schebang.

      At one point I was deciding whether or not to put a multiplier in. Mind you, ever decent processor on the planet has AT LEAST one, but this was a one man effort. Adding this function would slow my clock by a factor of x10. The circuitry to multiply is just a whole lot deeper. I chose instead to implement multiply in my assembly using shifts and adds. It made my multiply instruction 3x slower than if I had circuited it, but it made all my other instructions hellafasta.

      I know my example was bad, but it is how I grew to understand the difference.

      The point is, RISC means the slower, less often used functions don't slow down the rest of the process. So lets say a CISC processor implements several multimedia happy functions, and makes them 3x faster in doing so. Now lets say the algorithm changes, and wants a slightly different function. Now the software must either do it the RISC way or do it the CISC+software_patch way.

      RISC to me feels cleaner, and probably allows for more elegant pipelines - simple instructions often can use the same silicon (my ALU used parts of the adder to do XOR/AND/OR/etc, multiplier would have been off to the side).

      --
      www.olin.edu
    7. Re:I don't understand the advantage... by VanWEric · · Score: 1

      The minimum number of instructions is one - Subtract, Branch if Negative. It is almost as easy to program in as it is to convice a girl to go out with me.

      --
      www.olin.edu
    8. Re:I don't understand the advantage... by putaro · · Score: 2, Interesting

      RISC actually refers to a bundle of tricks and optimizations. Most modern "RISC" processors are not all that reduced in instruction set size. Some of these tricks are:

      Regular instruction set - all of the instructions are the same number of bits in length. CISC processors often have some instruction that are 2 bytes long, others are 4 bytes long, etc. Decoding this in a timely fashion was a problem back in the late 80's, early 90's. Today, there are lots and lots of transistors on the CPU to throw at this.

      Single cycle execution - Originally RISC instructions were designed to be executed in a single cycle. CISC processors often had highly complex instructions that would take multiple cycles to execute (sometimes 100's or 1000's in the case of the VAX). Today, processors are pipelined but the idea is still the same - pump out instructions once per clock cycle. CISC processors tend to do this now as well.

      Lots of registers - Registers are fast access memory inside the CPU itself. CISC processors varied in the number of registers available. Some, like the VAX and 68000 had lots of registers while others like the 80x86 have smaller numbers. RISC chips typically have large number of registers (unless you consider the 6502 as a RISC chip :-)). More registers make for faster code in general. I think that the new x64 extensions have increased the number of registers in the Intel architecture and, in any case, fast on-chip caches make the point almost moot.

      Uncomplicated instruction set - The "R" in RISC usually really meant that all of the complicated instructions were thrown out and instead the compiler would just emit code to do them. Most of these terribly complex instructions (the VAX had a classic example which was the "evaluate polynomial" instruction) were actually microcoded (microcode is software that is a level below assembler, typically hardwired into the CPU) so they were not much faster than simply coding the routine using assembler. Easier to use if you're coding assembler by hand but who does that?

      So, RISC was a lot more things than moving complex instructions from hardware to software AND the complex instructions that were moved from hardware to software were typically slow "in hardware" because they weren't really hardware but microcode. Most of the advantages of pure RISC are no longer as large as they were in the early '90's because the sheer number of transistors available (more transistors means you can make more difficult things run faster) is so large now that those optimizations don't buy you much. The battle now really comes down to how much money can you throw at the chip in order to produce new versions of it that run faster. When you look at the sheer amount of money invested in the Intel architecture vs PowerPC or SPARC or Alpha you will begin to have a lot more respect for what the RISC camp accomplished with a much smaller budget.

    9. Re:I don't understand the advantage... by IPFreely · · Score: 2, Insightful
      There are lots of good answers here concerning RISC vs CISC. But I doubt that is really what Apple was attracted to. In the early 90's when the 68K architecture was running out of steam and Apple was contemplating the switch to PowerPC, what they were looking for was performance. At that time, RISC design had a decent performance advantage over X86. It was thought that the baggage that was the X86 instruction set would hold that architecture back in the speed wars against RISC while the more elegant RISC designs around at the time would continue to have their speed advantage.

      So Apple, thinking Intel would languish in their fat and happy X86 monopoly and X86 architecture difficulties, made the move to Power. It was fast and it had the backing of IBM.

      What changed? Why didn't that hold up? AMD.
      Prior to Athlon, Intel was on a fairly steady schedule of speed upgrades. You get a few 33's of Mhz every once and a while. They could take their time. Speed bumps were about money, not a race. When Athlon hit and Intel suddenly found themselves behind in the speed race with a processor that could run the same software, Windows, then their attitude shifted drasticly. From the 500Mhz intorduction of Athlon straight through to the 3+Ghz finalies. It was a rapid race to the top of the speed charts. Without that competition, I doubt Intel would have reached 3 Ghz by now.

      That speed race also introduced enough new designs to overcome some of the advantages the RISC architectures had, either through redesigning the internal pipelining, or through material design and pure Mhz maddness that other less cash rich chip makers simply could not keep up with. So Intel caught up with PowerPC in the speed race and is in a position to provide cheaper prices to Apple. With the performance advantage gone, so is the incentave to go with something other than Intel.

      AMD improved Intel enough to make them competative with all the RISC out there. They should thank AMD for the boost. Somehow I doubt they would be gracious enough to do it though.

      --
      There is nothing so silly as other peoples traditions, and nothing so sacred as our own.
    10. Re:I don't understand the advantage... by pohl · · Score: 1

      You're imagining a need for software emulation where none exists. You specifically mention multimedia instructions, which are handled by special instruction units, such as Altivec on the PPC.

      --

      The "cue the foo posts in 3, 2, 1..." posts will commence with no subsequent foo posts in 3, 2, 1...

    11. Re:I don't understand the advantage... by drsmithy · · Score: 1
      So they built a chip called the Pentium that translated CISC instructions into RISC ones.

      Nitpick: you are talking about the Pentium Pro, not the Pentium.

    12. Re:I don't understand the advantage... by fitten · · Score: 1

      Single cycle execution - Originally RISC instructions were designed to be executed in a single cycle. CISC processors often had highly complex instructions that would take multiple cycles to execute (sometimes 100's or 1000's in the case of the VAX). Today, processors are pipelined but the idea is still the same - pump out instructions once per clock cycle. CISC processors tend to do this now as well.

      Not exactly true. With pipelining, an instruction could be retired at the rate of one per clock cycle. The number of clock cycles an instruction takes to execute (from start to finish) is the length of the pipeline (in the most basic explanation). If the RISC processor had 5 pipeline stages, for example, then the instruction executed in 5 clock cycles, but because of pipelining, one instruction per clock can be retired (after the four clock startup bubbles).

      Another big thing about RISC was very few memory manipulation methods. This is typically called load/store architecture. For example, some RISC processors had only one memory addressing mode (register + constant offset) and you could only load from memory into a register or store from a register to memory. In contrast, CISC typically had a number of memory addressing schemes that were typically orthogonal to the instruction itself. The most notable example of this is a memory to memory move (bypassing registers completely) and the addressing for each memory operand could be any of such things as: register with autoincrement, register with constant offset with autoincrement, absolute, register with offset, register with register offset with autoincrement. These just complicated the things a compiler had to consider when doing operations and, depending on revision of the chip, may change in performance dramatically (early versions memory to memory may have been optimal but later versions de-emphasized this and didn't optimize it so that memory to register followed by register to memory may have been faster and better to schedule, for example).

      I guess the other big thing about RISC is that the logic for the instructions because it was "reduced" was combinatorial logic instead of translation which was thought to be "better" at the time.

      In the end, RISC and CISC are pretty much moot arguments. Arguably the most popular commodity RISC CPU (the PPC) actually has more OPs than the Pentium4 when you take into account Altivec, SSE3 and PNI.

    13. Re:I don't understand the advantage... by Anonymous Coward · · Score: 0

      We should all keep in mind that while Intel chips had few programmable general purpose registers visible to the ISA, the processors themselves have many registers that are internally used during computation.

      Fans of alternative processor families always seem to ignore that Intel and AMD both consistently produce chips that are in the top rung performance-wise. Despite all of the "kludge" that detractors rarely have to deal with, they can compile their programs for the x86 and they will perform superbly on desktops and servers around the planet. They don't necessarily compete at specialized tasks as well in all areas, but they aren't trying to. IBM isn't trying to compete with Intel for desktop processor performance, either. Apple's volumes are pretty meaningless to IBM. IBM probably prefers working with AMD (they have production and R&D pact that extends into the next decade) than Apple, just because AMD does so much more business than Apple. Just imagine how much sexier the XBox 360 and Playstation 3 are. Then there's the embedded industrial market, all of the silicon they fabricate for random electronic junk you see on TV and in the stores, and the cream that they get from their "big iron" market.

      These are businesses, and people develop love-affairs with their products in a creepy way that makes them completely unable to deal with the real world. The x86 ISA isn't particularly elegant, especially if you take into consideration the instructions that no compilers actually emit in this age, but that doesn't matter. The number of programmers that actually have to contend with the x86 ISA directly, rather than from a debugger, is incredibly small. Yet the number of people that whine about it is enormous.

      You know, I'm pretty disappointed that the Alpha ISA died myself. I found it conceptually very pleasing, and it was my favorite compiler target, but it just doesn't matter. Its elegance doesn't make the processors AMD and Intel make slower.

    14. Re:I don't understand the advantage... by GrahamCox · · Score: 1

      I think the minimum is 3 instructions[1]) can run any algorithm

      In the CS class I took (about 14 years ago now) I was told that you only needed one instruction - "subtract and branch if negative". One of the set project challenges was to actually build one in hardware and then write a compiler for it. I'm not sure if anyone took it up, I almost wish I had, sounds interesting... a processor like that could be made so simple that it could be made to run at an incredibly high speed - so it might even outperform any form of RISC/CISC processor.

    15. Re:I don't understand the advantage... by Gorbag · · Score: 1
      The surprise was that Intel wanted a chip that had the speed advantages of RISC but used the same interface as their older chips, so they designed one. So they built a chip called the Pentium that translated CISC instructions into RISC ones. Since this operation is essentially O(n), they got good performance, and they've continued that basic design to the present day.
      I think you meant O(1); a given CISC instruction translates into a fixed number of RISC instructions, you don't need to look at the entire program or input to make the translation.
      --
      -- I speak only for myself
  21. High handed or not by stefanb · · Score: 5, Interesting

    Irrespective of whether The Steve dealt properly with IBM, the reality is and has been for many years that developing their own CPU (or having it developed for them) was just too expensive for Apple.

    The original idea of the Apple-IBM-Motorola coalition was that they would be able to compete with Intel by combining forces: CPUs for servers, workstations, and embedded systems; and by creating a third-party systems market to drive demand for these CPUs (PReP). This never really took off, so IBM and Motorola were stuck with having to compete with Intel for price/performance for a single customer that would only buy a fraction of what Intel and AMD would churn out. I have no idea how much it costs to keep up a competitive CPU architecture, but it must be in the hundreds of millions, if not billions per year.

    Cell might be cheap, but it doesn't allow Apple to compete with PCs on a price/performance or performance/watt level. And paying IBM to continue to develop the 970 architecture was just too expensive: people might be willing to pay a bit more for Apple systems, but only so much.

    Just look at all other contenders in the high performance CPU market: there's nobody left except for Sun and Fujitsu/Siemens, and they announced last year that they will cooperate on SPARC. From a pure market standpoint, Apple had little choice.

    1. Re:High handed or not by Asic+Eng · · Score: 1
      This never really took off, so IBM and Motorola were stuck with having to compete with Intel for price/performance for a single customer that would only buy a fraction of what Intel and AMD would churn out.

      Well, what goes against this theory is that both Intel and Freescale (formerly Motorola's semiconductor branch) were not hit by Apple's announcement. They both keep their PowerPC lines, and the desktop sales were never particularly important to them. What's interesting is that the market agrees, there was no hit on Freescale's stock price. BTW: there are a lot of embedded PowerPCs - they are heavily in use in automotive electronics (I design embedded devices in that particular market).

    2. Re:High handed or not by The+Lynxpro · · Score: 1

      "Just look at all other contenders in the high performance CPU market: there's nobody left except for Sun and Fujitsu/Siemens, and they announced last year that they will cooperate on SPARC. From a pure market standpoint, Apple had little choice."

      Its too bad that HP couldn't throw some money into the kitty. Then again, they have a history of abandoning chip technology in favor of deals with Intel that sometimes are disasterous.

      Maybe DARPA could do something with PowerPC that would be worthy of a defense contract to keep the R&D up.

      --
      "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
    3. Re:High handed or not by stefanb · · Score: 1
      [IBM and Freescale] both keep their PowerPC lines, and the desktop sales were never particularly important to them.

      But that's the point: Apple was the only customer left for high-performance desktop CPUs. IBM has a foothold in the high-end (Power 5 and Power 6) and embedded arena; Freescale pretty much focuses on embedded. Both have done so the past eight years. Neither was willing to foot the bill to develop processors for Apple and be unit-price competitive with Intel or AMD offerings.

    4. Re:High handed or not by stefanb · · Score: 1
      Its too bad that HP couldn't throw some money into the kitty. Then again, they have a history of abandoning chip technology in favor of deals with Intel that sometimes are disasterous. Maybe DARPA could do something with PowerPC that would be worthy of a defense contract to keep the R&D up.

      Too little too late. Sun/FujitsuSiemens are the only contenders left, and I highly doubt they have the muscle or intention to go with Intel/AMD head-on. SPARC is a direct competitor to the high-end IBM Power 5 and Power 6 offerings, and I'm not sure either Fujitsu or Sun have the volume to make it work. Sun apparently even has trouble fabbing at 90nm, let alone 65nm, so they're lagging behind IBM, and I don't see that changing any time soon.

  22. Elements by Anonymous Coward · · Score: 2, Interesting

    Intel have been working on something big. It was previously rumored that this something was the Pentium V and that Microsoft would be releasing a special version of Windows specifically for the processor.

    "Windows Elements"?

    What the hell is that? I'm thinking that the Pentium V has something so revolutionary that it prompted:

    1) Microsoft to release a special version of Windows, specifically for the processor and,
    2) Apple to change sides.

    I also think that Intel expected to be much further along on the Pentium V at this point. It seemed like they were expecting to use it in order to quench AMD's 64-bit lead and, when the design was set back, they scrambled to come up with EMT64 as a stop gap solution.

    So just what is this Pentium V and the "stackable" design, anyway? IMHO, it will be unified processor and NVRAM (not flash, something new). There will probably be at least a few gigs of a very fast NVRAM right on the processor. This NVRAM will be as fast or faster than SRAM so there will be no need for a cache or external system memory - the operating system will be installed right in the processor. The stackable design is for expansion.

    Intel's NVRAM page. Nothing to indicate that any of this is true but some interesting reading, nonetheless. This could also explain MontaVista's PRAMFS.

    If the backing-store RAM is comparable in access speed to system memory, there's really no point in caching the file I/O data in the page cache. Better to move file data directly between the user buffers and the backing store RAM, i.e. use direct I/O.

    1. Re:Elements by ceeam · · Score: 5, Funny

      Wow! Do you think perchance that this Pentium V will also have something to do with "code morphing"? I heard this technology should really be revolutionary!

    2. Re:Elements by cide1 · · Score: 3, Insightful

      Why is this modded up?
      1.) First of all, the article is ancient (Sept 2003).

      2.) Second of all, the revolutionary thing promised was 64 bits, which we have today.

      3.) Intel is not behind AMD in 64 bit chips. AMD chose a differant design, which sacrificed a lot of transistors for x86 compatibility, limiting the scalability and performance of their chip. It makes sense now, but it further embeds x86 cruft in the market place. Intel was working on 64 bit chips when AMD's main product was making pentium 1 clones.

      4.) 90nm wont allow for gigabytes of memory on the die. Cache SRAM takes 6 transistors per bit. There just arent enough transistor now to do it. In addition, regular SDRAM cells take a transistor and a capacitor. They are the same speed, no matter where you put them. Delays from SDRAM sense amps aren't going away, either. I know it's a nice concept, but the L1 / L2 cache structure won't be changing drastically anytime soon.

      5.) The last point just doesn't make sense to me. Backing store is normally a fancy word for a hard-drive, which virtual memory uses to store pages that are not in main memory. RAM and system memory are the same thing. All modern operating systems are smart enough not to cache file's in the on-disk memory backing store, because the same data is already located elsewhere on the drive. Why cache the data twice? To extend this concept further, the user can use mmap to map a file into user space as a memory block, and work with the file as if it where a block of memory.

      --
      -- the computer doesn't want any beer, no matter how much you think it does. NEVER, EVER feed your computer beer.
    3. Re:Elements by bemenaker · · Score: 2, Insightful

      Intel is not behind AMD in 64 bit chips? Have you even seen a comparison review of the two chips lately? Put the crack pipe down.

    4. Re:Elements by Waffle+Iron · · Score: 5, Insightful
      Intel was working on 64 bit chips when AMD's main product was making pentium 1 clones.

      Unfortunately for Intel, multi-year schedule slips and disappointing real-world performance results make that irrelevant. Starting earlier to develop something doesn't matter if the results of your efforts turn out to suck.

    5. Re:Elements by ivan256 · · Score: 1, Troll

      AMD chose a differant design, which sacrificed a lot of transistors for x86 compatibility, limiting the scalability and performance of their chip.

      Um... Intel did the same thing, but worse. IA-64, or the Itanium architecture, or whatever Intel wants you to call it this year spent tons of transistors on X86 compatibility, and the performance and scalability sucked. Not only that, but the compatability wasn't that great and the chips have all but failed in the marketplace.

    6. Re:Elements by Zerbs · · Score: 1

      "Intel was working on 64 bit chips when AMD's main product was making pentium 1 clones"
      Sure, but I think recent history has shown that the Itanium line of processors didn't really help Intel's cause. Working for a company that distributes computer systems, I'm familliar with what has and hasn't worked.

      --
      "22 astronauts were born in Ohio. What is it about your state that makes people want to flee the Earth?" Stephen Colbert
    7. Re:Elements by Roliverio · · Score: 3, Interesting

      Umm.. a Intel fanboy

      As has been said in previous replys to your post, it's obvious that intel (altough keeping it's position as a player on the microprocessor ground) it's really falling behind competitors, such as IBM itself and obviously AMD, wich has demostrated recently that can do more than just "cloning" PI's or PII's

      It makes me wonder why Apple didn't choose AMD, we all know that in terms of price AMD is also winning, and could pretty much kill Intel in the foreseeable future.

      New players come in to town with different architectures such as IBM/Sony with their Cell chip, and only IBM with the new line up for the PPC cores, so ...

      Definetly something that will we need to follow later on.

      You're right in that Intel started developing 64 bit chips earlier, but as already said, they did it the wrong way.

    8. Re:Elements by ciroknight · · Score: 1

      I have a question; how did AMD really prove that it was doing any better than Intel? Did they design any new processor archetecture? No, not really, they simply tacked on some new registers and expanded with bitwidth to accomidate 64 bits. Did they design any signficiantly impacting streaming media extensions? Well, you could argue they made 3Dnow, but it caught on about as well as the original MMX extensions did, and that is to say, not at all.

      Now, I respect AMD for what they have done, but it is simply unfair to call them great innovators. They are great implementors; Intel writes the standards and they make them fly. And until AMD grow some balls and diverge from Intel, they're going to be right where they are now; stuck in second.

      This isn't to say that AMD is the worse company, they're just misguided. In many ways Intel has coerced them to follow, but in many ways, it's totally their fault. Even when IBM got out of the game of running against Intel in an Intel-world, AMD continued because they had something to prove? Because they had no idea what they were doing, but knew they could do it better than Intel? What exactly is AMD doing?

      Let me say AMD was right in trying to strike out from Intel, but they didn't step hard enough, and in many ways, are contributing to their own position. Intel was simply ready for this, and made their own, compatible implementation (which everyone hates, but it's perfectly fair.. Intel made SSE1/2/3 and MMX and well...). If AMD were stiff about wanting to be on top, they'd run against IBM with a PowerPC implementation, or they'd make their own, faster implementation of x86, removing old instructions and replacing them with faster, RISCier ones.

      Don't hate me for arguing my point; hate me for the facts. AMD has what it takes to be a seriously major contender for top rank chip company. They could split the marketshare wide open, and run beside everyone. But they seem to be happy where they are. Starting the Anti-trust fire is a simple way to destroy yourself (legal costs will bankrupt you), and Intel's legal department's been waiting for this call for years. They've had plenty of time to sign everyone to NDAs, shred their internal docs, etc. I'm not saying it's fair, I'm saying that there are better ways to beat a burley beast than to cry foul and run to your government/mommy. It's the same way that Apple will end up regaining their much needed marketshare in the computer world.

      One last point; for the last time, AMD wasn't an option to Apple because AMD simply couldn't provide them with a part that's low enough heat emissions to be used in their platforms. Their new machines are *trying* to reduce the footprint of their computers so that they are not so cumbersom; smaller laptops, tablet patents, the iPod, the Mac Mini, the iMac for goodness sake. Apple is trying to make the computer invisible, and the only way to do this, is to use a small, low powered chip, preferably something that's so low voltage and wattage it can be considered an embedded processor and guess what? The Pentium M exactly fits that bill. The Turion simply isn't as low watt, and AMD still hasn't beaten their reputation of their processors lasting in the corporate eyes. I'm really rooting for AMD, but if they want to win, they simply MUST fight fire with fire, and stop complaining when things are finally starting to go right for them!!

      --
      "Victory means exit strategy, and it's important for the President to explain to us what the exit strategy is." G.W.Bush
    9. Re:Elements by ivan256 · · Score: 1

      Troll? I hoe whoever modded this get's meta-moderated to hell. How is the painfull truth a troll?

  23. Re:interesting take on ipod centric-business plann by /ASCII · · Score: 5, Funny

    The second coming of Newton, a video iPod or perhaps a PSP killer. Or all of the above, but with an integrated cellphone. And a pony!

    --
    Try out fish, the friendly interactive shell.
  24. The real reason... IBM can't get 90nm together by Anonymous Coward · · Score: 3, Interesting

    I have to post this anonymously... You'll see why below. The real reason Apple switched from IBM is because IBM just hasn't gotten their shit together with 90nm. I know this because I recently left a job at a large semi-conductor manufactorer that used IBM for our digital fab. IBM repeatedly promised, "we'll fix the problems in our process" for YEARS, and just couldn't get their act together. With run after run of silicon, IBM couldn't manufacture the parts correctly (or other other customers parts). Finally, my company became fed up, and bit the bullet to switch to another manufactorer. It was a 4 engineer year sunk cost (to update some the design), and the design worked out of the chute (and at pretty good yields). You heard it here first... IBM just doesn't have their shit together at 90nm.

  25. (Mac == past) && (iPod == future) ??? by sczimme · · Score: 0, Flamebait


    The cold, hard reality here is that the Mac is Apple's past and the iPod is Apple's future.

    I find it hard to believe that anyone who purports to know the inner goings-on at Apple could come up with such a ridiculous assertion. The author seems to believe that those products cannot exist in parallel...

    Perhaps he's just trying to encourage debate, in which case IHBT.

    --
    I want to drag this out as long as possible. Bring me my protractor.
    1. Re:(Mac == past) && (iPod == future) ??? by Knome_fan · · Score: 2, Informative
      The author seems to believe that those products cannot exist in parallel...

      No he doesn't. In fact he expicitly states that in the article:

      "If you read all the way to the bottom of this article, and you think that my basic thesis is that "the Mac is doomed and Apple is planning to quit selling personal computers," or some other such fatuous nonsense, then you need serious remedial help with reading comprehension. I already made my point about Apple's shift in focus from the desktop PC (as exemplefied by the Mac) to the post-PC gadget (as exemplefied by the iPod) in a previous article, where it didn't occasion nearly this much contention and idiotic, defensive ranting."

    2. Re:(Mac == past) && (iPod == future) ??? by NickHydroxide · · Score: 1

      I don't really think that he was saying Macs == teh doomed, and to all hail our new iPod-bearing overlords.

      More to the point, and I think in fact that most sane people would agree - the iPod has been a revolution for Apple. It is the exact bandwagon they need to bring their other products (i.e. Macintosh computers) to a wide consumer audience.

      From TFA:

      "If you read all the way to the bottom of this article, and you think that my basic thesis is that "the Mac is doomed and Apple is planning to quit selling personal computers," or some other such fatuous nonsense, then you need serious remedial help with reading comprehension."

    3. Re:(Mac == past) && (iPod == future) ??? by /ASCII · · Score: 1

      If you read the _whole_ article, it ends with a clarification that Mac desktop computers will be a part of Apples roadmap for a long, long time, but that their main revenue stream is _already_ comiong from iPods, iTMS, etc..

      --
      Try out fish, the friendly interactive shell.
    4. Re:(Mac == past) && (iPod == future) ??? by Anonymous Coward · · Score: 0

      I think the problem is that you don't seem to see the parallel in other markets.

      I see this Apple situation as the "Nintendo complex".

      Apple has a portable solution that is a huge hit, its main computer offerings arent all that, but its eyes got real big and bright once it realized that there's serious market share to be had in the handheld gadget market.

      Can the Ipod exist with the Mac? Yes. Can the Mac ever be as popular as the Ipod? Never.

    5. Re:(Mac == past) && (iPod == future) ??? by BoomerSooner · · Score: 1

      Did you actually read the entire article? He was saying the PC platform is a commodity, not that they were going to quit selling Macs. If you look at where the revenue of Apple is derived, you'll see branching into devices is significantly more profitable than the PC market and as such that is the future. Making crazy margins off Macs is the past (hopefully).

    6. Re:(Mac == past) && (iPod == future) ??? by Iriel · · Score: 2, Insightful

      I believe that the author is thinking in the material world too much. It's not just iPod and portability that's been helping Apple lately, it the customization. Having your own custom playlists to carry with you where you go, your own set of widgets on the desktop and your own group of rss feeds. All of this housed in a smooth, sleek package. It's not just the hardware that propels Apple lately, has anyone ever told this author about something called Tiger?

      --
      Perfecting Discordia
      www.stevenvansickle.com
  26. Re:This is my experience with Apple MACs by SlamMan · · Score: 1

    This is one of the dumbest posts I've seen in some time, and thats saying something. This doesn't even qualify for "Troll" status

    --
    Mod point free since 2001
  27. AMD by rerunn · · Score: 2, Insightful

    "Intel CPUs, and that by doing so, they will gain the same kinds of discounts that Dell get. If price of cpu's were really such a big factor, AMD might have been alot more willing to offer discounts than Intel.

    1. Re:AMD by nagora · · Score: 1
      If price of cpu's were really such a big factor, AMD might have been alot more willing to offer discounts than Intel.

      Indeed. Going with Intel, who are far far behind AMD now, indicates to me that whatever the reasons for the move, intelligence and logic were not involved. The discount argument is just an excuse.

      TWW

      --
      "Encyclopedia" is to "Wikipedia" what "Library" is to "Some people at a bus stop"
    2. Re:AMD by LarsG · · Score: 1

      If price of cpu's were really such a big factor, AMD might have been alot more willing to offer discounts than Intel.

      Don't forget that Intel is a one-stop-shop for the entire platform - CPU, motherboard chipset, motherboard reference design, etc. AMD can't deliver the entire package. I suspect that the Apple / Intel deal is for more than just the CPU alone. And not to forget XScale and the every-digital-format-under-the-sun portable player market that I'm sure Apple would like a piece of.

      --
      If J.K.R wrote Windows: Puteulanus fenestra mortalis!
  28. Compile flags by pp · · Score: 5, Informative

    They claim -Os is to remove bloat, not increase performance :-) Thing is, for kernel type code the resulting code is actually _faster_ than with gcc -O2, since there is a lot less cache pressure.

    The Fedora kernel people have benchmarked this quite a bit (and now compile kernels with -Os too), the difference is quite measurable, 5%:ish in some benchmarks.

    1. Re:Compile flags by Wdomburg · · Score: 4, Interesting

      Especially on the G5, with a relatively small L2 cache (especially for a 64-bit CPU) and exceedingly high memory latency.

    2. Re:Compile flags by Anonymous Coward · · Score: 0

      There are a lot of "optimizations" to avoid in order to not clobber the cache. For example avoid "-funroll-loops". Also, experiment with the alignments optimizations for loops, jumps, and function calls. Usually "less is better". Excess alignment is a cache killer, and thus a performance killer.

    3. Re:Compile flags by MarkCollette · · Score: 1

      I don't know the specifics for the G5s, but at my work we found that when using Visual C++ for Windows code, it ran faster to optimise for size instead of speed.

      We theorized that it was a combination of cache and swapping, since our binaries were quite large.

      The point is that I wouldn't make too many assumption based on what optimisation settings anyone uses on any architecture.

  29. Re:Full Article Text (TM) by Anonymous Coward · · Score: 0

    Whatareyoutakingaboutthegppostwasperfectlyeasytore adbutwhatIlikedbestwasthathemanagedtousethebtagbut notbr.

  30. Re:Wow... brilliant insight.... by /ASCII · · Score: 1

    You know, if you haven't RTFA, you should avoid trying to summarize it. That is in no way, shape or form what the article says.

    --
    Try out fish, the friendly interactive shell.
  31. Re:interesting take on ipod centric-business plann by ceeam · · Score: 5, Funny

    Thanks - the image of Isaac Newton with two bolts to his head (and stitches) growling "I live again" will haunt me today.

  32. Re:This is my experience with Apple MACs by fracai · · Score: 1

    Yep, that's why I always put a router between my Apple MAC and the Internet.

    --
    -- i am jack's amusing sig file
  33. If they'd gone with AMD... by doublem · · Score: 4, Funny

    It's too bad they didn't go with AMD processors instead. Then the iPod could have doubled as a hot plate / coffee warmer. That would be a useful technology fusion if you ask me. Far better than a crappy cell phone in an iPod!

    --
    "Live Free or Die." Don't like it? Then keep out of the USA
    1. Re:If they'd gone with AMD... by FidelCatsro · · Score: 4, Funny

      but now they could shove a pentium 4 in it and double it as a portable grill

      --
      The only things certain in war are Propaganda and Death. You can never be sure which is which though
    2. Re:If they'd gone with AMD... by LWATCDR · · Score: 3, Insightful

      Actually AMD has a really nice chip that competes with the Xscale http://www.amd.com/us-en/ConnectivitySolutions/Pro ductInformation/0,,50_2330_6625_12409%5E12410,00.h tml
      IBM and Freescale also have some PPC chips that are used in embedded systems that could have also worked for the IPod.
      The Dell comment does make me think though. I would if it not the server market more than the IPod that is driving the change.
      It is very likely that IBM is limiting Apples access to server cpus. Why are there now 4 or 8 cpu Apple servers? Maybe IBM does not want Apple to compete with IBMs Power based servers?
      Intel would have no problem with selling Apple any thing they want.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    3. Re:If they'd gone with AMD... by kargis · · Score: 1
      It's too bad they didn't go with AMD processors instead. Then the iPod could have doubled as a hot plate / coffee warmer.


      Ha ha ha. Excepting that the Intel X86 processors use more power and generate significantly more heat than AMD's.

      Kargis
    4. Re:If they'd gone with AMD... by fawlty154 · · Score: 1

      Interesting idea, but everything I see is pointing to IBM getting out of the server market. They've got a real cash cow in their business consulting, and they don't seem to be pushing their hardware all that hard anymore. Just my $0.02

    5. Re:If they'd gone with AMD... by Dun+Malg · · Score: 1
      It's too bad they didn't go with AMD processors instead. Then the iPod could have doubled as a hot plate / coffee warmer.

      Hey dumbass, 1999 called and it wants its joke back. You do realize that Intel processors run hotter than AMD now, right?

      --
      If a job's not worth doing, it's not worth doing right.
    6. Re:If they'd gone with AMD... by LWATCDR · · Score: 2, Interesting

      Actually IBM got out of the PC market. They kept there server line. There business consulting and servers fit together very well. An IBM server running Linux, DB2 and Websphere make a good one stop solution. Also Servers are one place where hardware companies can actually make good money.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    7. Re:If they'd gone with AMD... by Anonymous Coward · · Score: 0

      While the CPU cores are the same, the cache and SMP interconnect of the IBM server CPUs is totally different than the apple versions. No way to plug and play there.

      The IBM servers use multichip modules and custom planars, so unless apple wanted so simply wrap white plastic around an IBM server, they'd have way too much design work on their hands with little prospect of making their money back. Apple is much safer playing in the 1U/2U shallow end of the pool.

    8. Re:If they'd gone with AMD... by The+Lynxpro · · Score: 1

      "IBM and Freescale also have some PPC chips that are used in embedded systems that could have also worked for the IPod."

      Certainly. The Cell processor line could've been used in the iPod as well. However, Apple was probably concerned that Sony would eat up all the Cell chips that IBM was able to manufacture, whereas Intel doesn't suffer the same problem.

      Intel is kinda like Dell in that aspect. They don't have truly amazing designs, but they excell at cranking out product consistently whereas Apple (and AMD too) creates amazing products but then get snagged with delays due to manufacturing issues.

      Apple will also be interested in chips from Intel concerning WiMAX, which Intel does and AMD does not (to my knowledge).

      --
      "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
    9. Re:If they'd gone with AMD... by zoomzit · · Score: 1
      It seems like there is a whole host of reasons for Apple to leave IBM and PPC. Cost and performance issues, IBM making it apparent to Apple that they aren't much of a priority. Having difficulties running head to head with Msoft because no one want to port to your system.

      I'd say the big question isn't why apple left IBM, but rather why did they go with Intel instead of AMD.

    10. Re:If they'd gone with AMD... by GutBomb · · Score: 2

      one runs 65c and the other runs 63c. they are both pretty damn hot. that being said, the jokes are old

    11. Re:If they'd gone with AMD... by LWATCDR · · Score: 1

      "Certainly. The Cell processor line could've been used in the iPod as well."
      I don't think so. The Cell is a power hungry little sucker. It is currently not well suited to any portable device.
      Here are some freescale devices that might fight in an ipod like device http://www.freescale.com/files/shared/doc/selector _guide/SG2145.pdf
      Sadly all based on the ARM core. Ever getting the feeling that ARM is becoming the embedded x86?

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    12. Re:If they'd gone with AMD... by LWATCDR · · Score: 1

      "The IBM servers use multichip modules and custom planars, so unless apple wanted so simply wrap white plastic around an IBM server,"

      But isn't that exactly what Intel is offering? You build a pretty good server using Intel CPUs and an Intel chipset with little in the way of designwork.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    13. Re:If they'd gone with AMD... by The+Lynxpro · · Score: 1

      "Sadly all based on the ARM core. Ever getting the feeling that ARM is becoming the embedded x86?"

      Well, at least ARM turned itself around after the disaster that was called 3DO. They did make the CPU of that machine, after all.

      As for Freescale, I think the best thing that could happen to them is if IBM Semiconductor acquired them, unified most of the PPC development, and then IBM spun them off to the shareholders.

      --
      "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
    14. Re:If they'd gone with AMD... by LWATCDR · · Score: 1

      "Well, at least ARM turned itself around after the disaster that was called 3DO. They did make the CPU of that machine, after all."

      ARM is not a bad company or a bad product. It is just becoming universal in the embedded space. It has become the new 8051.
      Part of me wishes they would step up to the plate and bring out server/workstation style chip that would compete with EMT64.
      Of course I know they would be out of their mind to try and get into that market. They have a good market and the smart thing for them to do is keep with it.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  34. Re:interesting take on ipod centric-business plann by lisaparratt · · Score: 1

    Hmm - ISTR ARM9 and above are faster, clock for clock, than the XScale.

  35. Re:This is my experience with Apple MACs by Anonymous Coward · · Score: 0

    NO YUO

  36. the "real reason" any business does anything? by Khyron · · Score: 1, Flamebait

    Woah, you mean Apple is a for-profit business and its leaders have made a crucial decision to ensure future profitability?

    Why, as an Apple user or an Apple stockholder would I not expect this? What about the WWDC keynote didn't already make this clear?

    The reasons given in the media, by Apple, have included supply line issues with IBM based on performance, efficiency, heat, cost, and availability. What's so shocking here?

    The "real" reason? Please. The posted needs to ask FOXNEWS for a job.

  37. iPod is Apples Future? by brockbr · · Score: 4, Insightful

    First off, I RTFA... It implies that the iPod & iTMS, not the Mac, could drive Apple's future. What is Apple without the Mac? What is Apple without OSX? If the simple answer is a "portable media player company with ties to the RIAA & MPAA", then so be it - But that answer is shortsighted. This can be seen by Microsoft's foray into this arena (witness Windows Media and Media Center PC's), along with Linux's abilities (Myth) in this same subset of the market. It's the Media stupid! The media is *not* the player. If Apple, which the article supposes, is out to drive the hand-held player market with it's technology, then it may very well succeed - In hand-helds that is. If it ignores the Mac as the center of *their* digital world, they may end up with a cute player and nothing more.

    1. Re:iPod is Apples Future? by bill_mcgonigle · · Score: 1

      Let's not forget it was Apple who cracked the nut of letting RIAA music out for legal digital distribution.

      Microsoft was trying to do this for years - remember Palladium?

      Let's not kid ourselves and suggest this had nothing to do with a Mac on every RIAA member's desk. Final Cut, Shake, and even Pixar, are going to make the iTVS possible (politically).

      This is a multi-forked approach, and Steve Jobs is smart enough to realize that. He's not about to make all those people switch to Windows and then come asking for distribution rights.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    2. Re:iPod is Apples Future? by mabhatter654 · · Score: 1

      It makes sense for apple to consolidate around intel if they're after steep discounts on embedded processors too. The intel XScale is a really good chip... it just happens to power all the pocket PCs out there right now.. which sells more.. iPods or Pocket PCs? Just getting that business is good for intel. more than that XScale could replace every single other embeded system they use to.. Airtunes express, Airport, iPods, and even slates, Newton replacements...etc. The media center's not quite there yet... MCE is great for gadget freaks, but suffers from the usual MS non-committment to actually drive a platform.. and even then XBox 360 is already advertized to gobble up whatever market they had for media PCs.. Apple could release a great media PC but frankly it's just not ready yet... if anything is right about apple, Jobs really knows how to hold his cards. Just the difference in presentation alone of Jobs versus Gates.. Jobs only sells stuff he can believe in... He IS our parents!!! How often is Gates embarassed at his few media presentations? versus Jobs who stakes the company on it!

  38. Re:This is my experience with Apple MACs by Fluk3 · · Score: 1

    You are a liar and/or a troll.

    Obviously you want people to flame you for spelling Mac in all caps when everyone knows MAC is something different.

    And, you want people to flame you because you can right click with a 2 button mouse on a mac or control click with a single button, and of course you can't loose data from 'not being able to' use a contextual menu.

    Please...

    --
    I've been upgraded to "bad"!
  39. What Apple said all along by Anonymous Coward · · Score: 0

    What's so insightful about this? The public statements Apple has made about this all explicitely refer to contract negotiations. "Insider information"? ... give me a break.

  40. Funny - IBM is to Apple as Intel is to Dell... by Chordonblue · · Score: 4, Interesting

    You know Apple's not the only PC manufacturer that's been pushy. Dell has been dropping hints about using AMD for some time now and you can believe that everytime they do, Intel gets to shell out for another advertising campaign or something. I mean, how much 'testing' does Dell have to do to magically realize (like everyone else has) that AMD has the upper hand in most performance areas? I say that Dell merely does this to get more consessions from Intel.

    But look at it this way. Intel knows that Dell secretly fears Apple in it's space. What this is REALLY all about is Intel getting more leverage. I can just hear it...

    INTEL: "Oh? What's this Dell? You want to use AMD? Ok, then I guess you won't need this advertising spiff more than Apple will..."

    Intel is the real winner in this scenario, not Apple, although I have no doubt that Apple will thrive regardless.

    --
    "...Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and spam; egg bacon sausage and spam..."
    1. Re:Funny - IBM is to Apple as Intel is to Dell... by No-op · · Score: 1

      your .sig is SO on topic it's not even funny.

      well, it would be funny, if it wasn't so painfully true.

      --
      EOM
  41. -Os by wowbagger · · Score: 4, Informative

    Compiling with "-Os" (optimize for smaller code size) is not always at odds with speed, as is implied in the article.

    While for some trivial benchmark code -O4 may generate faster code, for real-world applications keeping your code in cache is worth more than loop unrolling - so in real-world stuff often -Os is better than -O[2345].

    1. Re:-Os by TheRaven64 · · Score: 1

      Note that this is not always true. I tend to make relatively heavy use of inline functions in performance-critical code. This makes it easy to debug and maintain. When compiling with -Os, these functions remain as functions. When compiling with -O2 and greater (I think - it may be -O), they are inlined. If you have an inline function in a tightish loop you can get a significant performance benefit from this - I find the code I am working on at the moment runs at twice the speed with -O3 than it does with -Os.

      --
      I am TheRaven on Soylent News
    2. Re:-Os by tomstdenis · · Score: 1

      wtf is -O4 and -O5? The documentation says it goes upto -O3. Have you either read the code or performed benchmarks to see?

      And you're right -Os isn't always "slow and small". Basically it's meant to optimize for speed when not in odds with size [e.g. unrolling and inlining are out].

      Tom

      --
      Someday, I'll have a real sig.
    3. Re:-Os by strider44 · · Score: 1

      As far as I know, O3 is the highest "safe" optimisation level. O4 and O5 is where it starts changing the code in possibly dangerous ways, so it's not usually used.

    4. Re:-Os by Anonymous Coward · · Score: 0

      GCC (since at least 2.95) just truncates -O4 and above to -O3, so 4 and above have no effect beyond what is provided by -O3

      There are a few optimisations that may generate faster but potentially incorrect code (e.g. fast_math) that have to be specified using -f, but no -O option will supply these.

    5. Re:-Os by b1t+r0t · · Score: 1

      This could be somewhat offset by the way PPC does subroutine calls. Because it uses a link register instead of stacking the return address, a "leaf" subroutine (which calls no others) wouldn't need the stack frame overhead. It would be just like adding two unconditional jump instructions, though it would still use up another line or two of cache.

      --

      --
      "Open source is good." - Steve Jobs
      "Open source is evil." - Microsoft
    6. Re:-Os by wiml · · Score: 1

      Seems to me that one of the big benefits of inlined functions is actually not eliminating the function-call overhead, but giving the optimizer (register allocator, CSE, instruction scheduler) a crack at what would otherwise have been inter-procedural optimizations.

  42. Proprietary PC by fbonnet · · Score: 5, Insightful

    With its switch to Intel, Apple is going to succeed where MS couldn't: build a "proprietary" PC that doesn't rely on anything legacy such as the BIOS.

    Nearly everything except the BIOS will be standard on the Mactel platform. Seems to me like the perfect occasion to introduce a "trusted", DRM-enabled platform from the ground up.

    Now Apple can tell the RIAA & MPAA: on our platforms, your stuff will be secure.

    1. Re:Proprietary PC by Alioth · · Score: 1

      It's that way on macppc - everything is standard except the BIOS and non-x86 CPU.

    2. Re:Proprietary PC by flynn_nrg · · Score: 1

      ISTR Apple mentioning that their computer will run Windows and they won't do anything to prevent people from doing so, just they won't support it. And it seems that the Mactel systems won't have OpenFirmware, which is one of the features I love from their hardware (and Sun's OBP implementation too). More likely some special key will be embedded in the BIOS that the OS X install will check for.

    3. Re:Proprietary PC by Anonymous Coward · · Score: 0

      Apple is going to succeed where MS couldn't: build a "proprietary" PC that doesn't rely on anything legacy such as the BIOS.

      Nearly everything except the BIOS will be standard on the Mactel platform.


      How did this guy get modded to +5 Insightful?!?

      Sentence #1: Apple's PC will not rely on BIOS.
      Sentence #2: Apple's PC will have a standard BIOS, but everything else will not be standard.

      No wonder code has so many bugs if you people can't see the logic problems in that statement...

    4. Re:Proprietary PC by binary+paladin · · Score: 1

      I've been reading up here with a lot of the links that have been provided to various developers' mailing lists and such and honestly, we need to stop worrying about BIOS/OpenFirmware/Whatever because it's all speculation at this point. We won't know until the real machines are available. The dev kits are certainly not what the final systems will be.

      My Magic 8 Ball seems to think EFI is what will be taking the place of the BIOS on the Intel powered Macs. To me that makes the most sense. Seriously, do you think Apple is just gonna drop all the cool things like booting from Firewire and such? (I dunno that you can't do this in a BIOS, but no one in the PC world seems to do it.)

  43. He's right about the Mac being "the past" by alexhmit01 · · Score: 5, Insightful

    The desktop wars are over. Commodity IBM PC-compatibles with Microsoft OSes and Intel chips won. Sure the market is HUGE and niche markets (even #1 player Dell doesn't dominate the market, it owns the niche for moderately supported business machines with semi-custom orders) remain extremely profitable if done right, but Intel and Microsoft have extracted most of the profits. Even highly innovative AMD can only capture 20% of the market.

    In 1996 Fortune interviewed Steve Jobs and asked him what he would do if still running Apple. He responded that he would "milk the Mac for all it is worth and move on to the next big thing."

    This doesn't mean that those of us with an investment in Apple hardware (or more risky, custom Cocoa software like we have) mean that Apple is going to abandon the Mac....

    They are going the milk it for all it is worth.

    With OS X, we have a NeXTSTEP/Mac fusion that Steve likes, and Apple will keep profitably pushing out software updates that they sell, but that isn't Apple's growth.

    Their growth operations: software, when Steve rejoined they had recently gone from free OS upgrades to selling two upgrades, OS 7 and OS 7.5, IIRC, maybe 6 was sold as well.

    Now, Apple sells new OS Versions every 1 - 2 years. They put out an iLife upgrade annually. They will probably put out iWork annually. And they replaced their free iTunes system with a nicely growing .Mac system, where the cost of the storage is going to zero but their annual subscribers are growth.

    The average Mac customer pre-Jobs bought a Mac and used it for 6 years.
    The average Mac customer post-Jobs buys a Mac, and uses it for 3-4 years with 2 OS upgrades, 1 or 2 software purchases, and 20% of a .Mac subscription (or some similar number). That means that Apple can sell a low-margin system like the Mini, pocket $100 on the system, and hope to grab another $200-$300 in software sales over the system's lifetime... So a $500 Mac Mini sale is as good for Apple as a $2000 PowerMac with 40% margins was 5 years ago.

    Apple will keep innovating the Mac to milk the cash cow... They will NOT enter price-wars or otherwise fight with MS or Dell or HP for market-share. They will milk the cash cow, try to execute and expand markets, but they are NOT interested in growing to a 10% market with the SAME profits as now by cutting their margins by 75% which would make the software developers happy.

    It isn't a zero-sum game, they are selling the iMac or Mac Mini as a digital life system. Sure you have a Windows machine for whatever... but add a Mac Mini and a KVM (and annual OS X + iLife upgrades) to easily put your kid's Soccer Games on DVD and send to his grandparents. That is their "growth" strategy.

    It isn't a bad strategy, but selling easy-to-use digital toys is how Apple is a growth company, and Microsoft is becoming a mature company that will steadily increase its annual dividend.

    Good for Steve Jobs, good for Apple shareholders, and hopefully good for its customers as long as Apple keeps putting out new products that we want to buy because we are the cash cow to be milked, but we aren't going to benefit from price cuts from a price war because market-share and PC growth just don't interest Apple...

    That said, I'm sure at some level Apple sees Linux entering the network market for office networks, and realizes that with the best (and easiest to use) desktop Unix... he can enter that market. If you like Linux, if Apple gets the BEST WINELIB performance, the BEST Qt performance, and best Gtk performance, and has KDELIB and GNOMELIB ported... well how tough is it that Apple is able to compete with Linux for SOME share of the corporate desktop market.

    Apple is in a position to make SOME gains in PC market-share, but growing back to 10-20% over 10 years isn't giant tech growth... the iPod and OTHER SIMILAR projects is.

    It's a smart business move, and Apple has set themselves up to grow profits steadily in their core markets, and then swing for the fences with new products like the iPod, iTMS, etc.

    Alex

    1. Re:He's right about the Mac being "the past" by Anonymous Coward · · Score: 0

      " I'm sure at some level Apple sees Linux entering the network market for office networks, and realizes that with the best (and easiest to use) desktop Unix... he can enter that market. If you like Linux, if Apple gets the BEST WINELIB performance, the BEST Qt performance, and best Gtk performance, and has KDELIB and GNOMELIB ported... well how tough is it that Apple is able to compete with Linux for SOME share of the corporate desktop market"

      This is exactly what I am doing with my home PC's. I am using Linux as my backbone and using Apple Laptops and a desktop for the workstations. This is a match made in heaven.

    2. Re:He's right about the Mac being "the past" by venicebeach · · Score: 2, Interesting

      This is interesting and all, but I have to say that it is really unfortunate if we view a computer company's success strictly in terms of its market share, or even in terms of its profit. If you do, you end up making statements like this:

      The desktop wars are over. Commodity IBM PC-compatibles with Microsoft OSes and Intel chips won.

      I think what really matters is who makes the best product, and in my opinion the success of Apple is in the acheivement of OS X. Now, I am not so naiive to think that the business side of things does not matter; in order for OS X to continue to exist Apple must be successful financially as well. I just think we'd all be better off if we reoriented ourselves towards what success really is. Part of the reason OS X is such a success is because SJ is not only concerned with market share. He's not thinking he failed if market share is 5%, he's thinking he failed if the computer sucks.

    3. Re:He's right about the Mac being "the past" by noewun · · Score: 1
      And they replaced their free iTunes system with a nicely growing .Mac system[.]

      What does this mean?

      --
      I am a believer of momentum and curves.
    4. Re:He's right about the Mac being "the past" by Anonymous Coward · · Score: 0

      GP meant free iTools system.

    5. Re:He's right about the Mac being "the past" by demon · · Score: 1

      "Replaced iTunes with .Mac"? Where did that come from? And why would Apple give a rat's fuzzy pink ass about Gnome/KDE apps? Or Wine, for that matter? This (a) is not their tech, and (b) does not (without substantial investment of time and manpoer) follow the Apple mantra of "it just works". I've also posted before about why Apple would not invest serious time and effort in Wine/Winelib, so see my posting history.

      Though I must say, whatever you're smokin' over there, please share with the rest of the class, 'k? Thanks.

      --

      Sam: "That was needlessly cryptic."
      Max: "I'd be peeing my pants if I wore any!"
  44. I thought I was kidding by doublem · · Score: 4, Funny

    And all this time I thought putting the "Intel Inside" stickers on the MACs when I was in in college was a cruel gag done to piss off the MAC users. Not I'm a bloomin' prophet.

    --
    "Live Free or Die." Don't like it? Then keep out of the USA
    1. Re:I thought I was kidding by Anonymous Coward · · Score: 0
      And all this time I thought putting the "Intel Inside" stickers on the MACs when I was in in college was a cruel gag done to piss off the MAC users. Not I'm a bloomin' prophet.
      While I'm sure covering the Media Access Control address with any kind of sticker, Intel Inside or otherwise, would, indeed, piss off MAC users such as system administrators, I'm not sure how you can argue it has anything at all to do with this article other than being vaguely Intel related because of the type of sticker you chose.
    2. Re:I thought I was kidding by Ratbert42 · · Score: 1

      I always put my "Intel Inside" stickers on the trash cans. We were a SPARC lab back then.

    3. Re:I thought I was kidding by Anonymous Coward · · Score: 0

      Why the hell would you put a stick on you Media Access Control address?

    4. Re:I thought I was kidding by Anonymous Coward · · Score: 0

      And I put an Apple sticker on my Pentium 266, which is now gathering DUST while I use my G5 dual processor machine to write 3D realtime modeling software for Mac OS X.

      I've been a graphics programmer for 20 years. I love my Macs, I tolerate Linux, and I despise Wintel.

      So I guess we canceled each other out.

    5. Re:I thought I was kidding by doublem · · Score: 1

      Yin, Yang, universal balance and all that.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
    6. Re:I thought I was kidding by mooniejohnson · · Score: 1

      This isn't intended to be a troll or flamebait, but...

      Can we please get people to stop using "Mac" in uppercase letters? It's not an acronym. You wouldn't say "INTEL" or "WINDOWS," so don't say "MAC" unless you're talking about MAC addresses.

      [gets off the soap box]

      Thank you.

      --

      Elmo knows where you live!

  45. Re:This is my experience with Apple MACs by Ta+Pere+* · · Score: 1

    Actually it would seem that YOU are the TROLL around here.

  46. The Microsoft Factor by chiph · · Score: 2, Funny

    My personal theory of what's going to happen over the long term is that Microsoft will discover the benefits of running on a closed hardware device (no more pesky driver problems from marginal hardware makers!) and will port Windows to the Intel Mac where it becomes a best seller.

    Chip H.

    1. Re:The Microsoft Factor by walter_f · · Score: 1

      To date Microsoft does not have any driver problems. Drivers are a problem of hardware vendors and, of course, of Microsoft's customers. ;-)

      By the way, I don't think Microsoft will prefer a closed hardware platform as long as it is not their very own closed hardware. Even hardware a point less than 100 per cent under their control will not be sufficient to MS.

      Instead, MS will stick to the pseudo-open-platform approach that, taking into account manufacturers being forced to pre-install Windows, has served them very well for many years now.

  47. Re:interesting take on ipod centric-business plann by SilentSheep · · Score: 2, Informative

    IIRC i read that the new iPod will be moving to use 2 ARM9 processors, instead of the current set up(2xARM7 and a ARM9). ARM9 processors are generaly 'quicker' than XScale processors, not necessarily more MHz but like for like, ARM performs better! (trust me i work for ARM)!!!

    --
    .
  48. Whatever the plan, we need new terms. by doublem · · Score: 4, Funny

    First, we had the Wintel monopoly.

    Then some competitors came along and the non-Intel processors running Windows carved out a large enough market share to justify splitting the terms off into ChipZilla and Wintendo.

    Now, we have MAC going Intel. What the HELL do we call this?

    MacTel?

    Intelmac?

    Apptel?

    Intenapple?

    What terms can we use now???

    --
    "Live Free or Die." Don't like it? Then keep out of the USA
    1. Re:Whatever the plan, we need new terms. by /ASCII · · Score: 1

      I'd guess the'll be called Macs, iBleh, etc.. Apple has never been very big on empasizing the name of their contractors.

      --
      Try out fish, the friendly interactive shell.
    2. Re:Whatever the plan, we need new terms. by Anonymous Coward · · Score: 0

      Why iNtel of course.

    3. Re:Whatever the plan, we need new terms. by Gorimek · · Score: 1

      Macintel?

    4. Re:Whatever the plan, we need new terms. by arturov · · Score: 1

      MacIntel, of course.

    5. Re:Whatever the plan, we need new terms. by mbbac · · Score: 1

      It's still a Mac.

      --

      mbbac

    6. Re:Whatever the plan, we need new terms. by Anonymous Coward · · Score: 0

      Not really.

    7. Re:Whatever the plan, we need new terms. by doublem · · Score: 1

      I'm sure there are many MAC purists out there who would debate that claim with you.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
    8. Re:Whatever the plan, we need new terms. by Helmut+Kool · · Score: 4, Interesting

      Well, Apple seems to be trying to trademark Mactel.

    9. Re:Whatever the plan, we need new terms. by rokzy · · Score: 1

      stfu with the capitals.

      my Mac has a MAC address for networking.

    10. Re:Whatever the plan, we need new terms. by doublem · · Score: 0, Flamebait

      Good point. It's rather careless of me to use the acronym for a hardware network address to refer to a toy computer. We are talking about hardware that ships with only one mouse button, apparently under the assumption that their users aren't smart enough to figure out what to do with two or three.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
    11. Re:Whatever the plan, we need new terms. by Anonymous Coward · · Score: 0

      can you say Inpple?

    12. Re:Whatever the plan, we need new terms. by mbbac · · Score: 1

      If there are any, they'll respond to your post and tell you it's "Mac" not "MAC." This will be the Macintosh's second CPU change, by the way.

      --

      mbbac

    13. Re:Whatever the plan, we need new terms. by heeeraldo · · Score: 0

      I like Inpple. It's clearly the breast.

    14. Re:Whatever the plan, we need new terms. by node+3 · · Score: 1

      Nerdvana

    15. Re:Whatever the plan, we need new terms. by big+daddy+kane · · Score: 1

      Mactel... so those apple turned phone carrier rumors are true!

    16. Re:Whatever the plan, we need new terms. by stupidkiwi · · Score: 0

      Ma'tel... think Mattel the toy guys.

      How about Machell?

    17. Re:Whatever the plan, we need new terms. by doublem · · Score: 1

      Sadly, the fact that both companies make what amount to toys would mean Mattel would probably have good reason for a trademark lawsuit, and they'd have good reason to stand on.

      Remember, the question of the consumer being confused is a central factor in any trademark dispute. That's why the company that sells Microsoft toilet paper remains in business, because even Microsoft's legal department can't do anything about it.

      However, Apple using a variation on toy maker's name, that'd be like a Linux distro calling itself Micr0soft.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
    18. Re:Whatever the plan, we need new terms. by kponto · · Score: 1

      Apple's new ad campaign:

      I'm InteMac, are you?

      --
      This too, will end.
    19. Re:Whatever the plan, we need new terms. by finnatic · · Score: 1

      I like a suggestion I saw on ridiculous fish (http://ridiculousfish.com/blog/) - Intel Chip Based Macintoshes. Or ICBMs for short ;)

    20. Re:Whatever the plan, we need new terms. by spinozanyc · · Score: 1

      Cointelpro

  49. Bah by Maury+Markowitz · · Score: 5, Insightful

    Is it just me, or are the "insiders" who can't even spell just a tad less than credible?

    Why can't anyone take the announcement at face value? Clearly IBM (and Moto/Freescale) don't want to develop new top-end chips for a small market. Who can blame them?

    But Intel is going to build their next generation anyway. Apple's small marketshare is meaningless in this context, they're in a race with AMD for a huge market no matter what else happens.

    Let's remember that Intel has been courting Apple for well over a decade now. They're also clearly unhappy with the crappy boxes being offered by their existing vendors. Having Apple onboard making cool products with their systems must be a dream come true -- "See, THIS is what an Intel machine can do".

    But no, not enough of a conspiracy in that I suppose.

    1. Re:Bah by Knome_fan · · Score: 1
      Why can't anyone take the announcement at face value?

      First off, not taking marketing anouncments at face value is what journalists should do, so I have a hard time following you here.

      Clearly IBM (and Moto/Freescale) don't want to develop new top-end chips for a small market. Who can blame them?

      Clearly you didn't read the article as it doesn't claim anywhere that this isn't the case, on the contrary, a large part of it is about the exact situation you describe and how it came about.

      But Intel is going to build their next generation anyway. Apple's small marketshare is meaningless in this context, they're in a race with AMD for a huge market no matter what else happens.

      And again, I fail to see where the article claims otherwise.

      But no, not enough of a conspiracy in that I suppose.

      Nowhere is the article spelling out some conspiracy theory, it is just giving some additional background on further motives for Apple's move.

      I don't really know what got you so enraged, but you are clearly fighting against windmills here.

    2. Re:Bah by Maury+Markowitz · · Score: 1

      I "clearly" didn't read the article? I am "enraged"? The WWDC roadmap and actual hardware is a marketing "anouncment"?

      Here's .25, dude, buy a clue.

    3. Re:Bah by Knome_fan · · Score: 1

      In case you didn't notice, yes Steve Jobs' keynotes are marketing events (very good ones btw., but still marketing).

      About you not reading the article.
      As you piled up accusation upon accusation against the article, that in the end were totally meaningless as you only accused the article of things it didn't say there aren't many explanations left other than you not reading the article.

    4. Re:Bah by toddestan · · Score: 1

      Let's remember that Intel has been courting Apple for well over a decade now. They're also clearly unhappy with the crappy boxes being offered by their existing vendors. Having Apple onboard making cool products with their systems must be a dream come true -- "See, THIS is what an Intel machine can do".

      That doesn't make sense at all. If that was the case, why didn't Intel just go ahead and create their own line of PCs?

    5. Re:Bah by binary+paladin · · Score: 1

      Because Intel is a hardware company, that's why. You know what an Intel branded PC running Windows is? A piece of a shit. Throw Linux on there and it's lackluster.

      The most powerful and well designed hardware out there isn't worth anything without software.

      I've said it elsewhere but I bet the actual Intel powered Macs are running things like EFI rather than a BIOS. I believe there was an article on Slashdot a few weeks ago about Apple being Intel's show pony and I think that idea was pretty close to right on.

  50. Yeh, Surprise... yay! by jvd · · Score: 2, Interesting

    Why does this surprises us at all? It was a bit obvious that the switch had to do more with money (since IBM didn't want to lower their prices for Apple) than by the mere ideology of which processor Apple feel is better. Hello, wake up.

    --
    Insanity: doing the same thing over and over again and expecting different results.
  51. iSmores, iCoffee, iFrenchPress by doublem · · Score: 1, Redundant

    Ohhhhh.

    The perfect camping hardware.

    It's a grill, it's a music player.

    What do you call Smores made with an iPod?

    iSmore?

    iSugar?

    If they can keep decent battery life, I see this as a perfect chunk of camping hardware. It would still be cool in the office though. You could get a decent coffee maker attachment for your iPod!

    Of course the filters for the iFrenchPress would be three times as expensive as filters for a regular coffee maker, even though the only difference is the Apple logo, but because it's an iProduct, people will eat it up.

    Well, drink it up.

    --
    "Live Free or Die." Don't like it? Then keep out of the USA
    1. Re:iSmores, iCoffee, iFrenchPress by Strom+Carlson · · Score: 1

      mmm, iSmore.

      "300 Calories. In your pocket."

  52. Re:This is my experience with Apple MACs by jleq · · Score: 1

    -1 Troll

    These posts are seen on Slashdot all the time, and they're still incredibly annoying.

  53. Re:This is my experience with Apple MACs by TripMaster+Monkey · · Score: 3, Informative

    You, sir, seem to be suffering from a serious humor deficiency.

    My recommendation: Go read America's finest news source until you begin to laugh again. Then come back here.

    --
    ____

    ~ |rip/\/\aster /\/\onkey

  54. Re:interesting take on ipod centric-business plann by Zediker · · Score: 2, Funny

    mmmm Throughput.... Tastes like... vectory....

    --
    I love to slaughter the english language.
  55. Comparisons can hurt by jav1231 · · Score: 4, Insightful

    My Powerbook boots faster than my new Thinkpad. So this could go the other way. Apple fans could find that the Apple hardware my behave considerably different. Even if not, now Apple has to compete with high-end gamer boxes when trying to be the fastest. Perhaps they won't try to be the fastest, but faster than Dell/HP. It's going to get very interesting, to say the least.

    1. Re:Comparisons can hurt by g3000 · · Score: 1

      My Powerbook boots faster than my new Thinkpad. So this could go the other way. Apple fans could find that the Apple hardware my behave considerably different.

      Not flaming or trolling, just posing the question(s): Is this because your Thinkpad is booting Windows, or because it has an Intel chip? (Or both? Or neither?)

    2. Re:Comparisons can hurt by jav1231 · · Score: 1

      It's booting Windows; I should have been more specific.
      I don't know what the contributing factor is, I mean it's a different OS on different HW. Once Apple goes to Intel, the hardware will be much more similar. Will we see better or worse performance? How will those comparisons play out? That's what I was getting at.

    3. Re:Comparisons can hurt by Anonymous Coward · · Score: 0

      Yes my PowerBook boots faster than my ThinkPad too. Because I put a faster HD in it... 4200 rpm vs 5400 rpm. Boot speed has little to do with the processor speed. Performance wise, in actual usage... the thinkpad 1.3 ghz Pentium M blows the doors off my powerbook 1.5ghz G4.

      That said, I still prefer my powerbook for work/fun. Fun here is watching DVDs and editing home movies. Can I do this on the thinkpad? Sometimes I can play DVDs... if it plays the DVD. IBM/Windows XP doesn't always have the necessary codec/component... is that IBM's fault or MS? I blame MS, but it is equally or more IBM's fault as they designed the hardware. Around 10-15% of the DVDs I have won't play on the IBM unless I download and install some component. I don't even try anymore. And then it doesn't have Firewire so much for transferring video from my camcorder (unless I go out and buy some adapter and fiddle with making it work. And hope that it keeps working when I upgrade the OS).

  56. Here's what is so surprising by blair1q · · Score: 1

    What is so surprising is that so many people don't understand that it was illogical for Apple to use higher-priced parts for 20 years just to be different.

    I expect further incursions of logic into Apple's business practices. The use of aftermarket motherboards and fungible accessories, e.g.

    Its days as an iconoclast are over.

    Which means its days as a boutique development shop are over.

    So if you're a hardware designer working for Apple, you'd better either start sucking up hard hoping you're one of the few who are kept, or start buffing your resume', and maybe learning Chinese.

    This is no troll. This is business, and Apple finally joined up.

    1. Re:Here's what is so surprising by Thu25245 · · Score: 1

      For many years, the per-part cost of a PowerPC chip was lower than that of a Pentium. Lower transistor count - smaller die size - more per wafer - lower cost.

      Only after AMD introduced (serious) competition into the x86 market did Intel chips become price-competitive with PowerPC.

      The higher cost of a Mac was mostly Apple's "profit" margin. Which it uses to subsidize development of OS X (and iTunes, and other projects.)

      Though I agree that the days of Apple designing its own mobos may be nubered.

    2. Re:Here's what is so surprising by blair1q · · Score: 1

      What you pay per-part and what Apple would pay IBM or Intel per-part are two different things.

      Intel would gladly have sold Apple parts at incremental cost less than what IBM could afford at their yield and volume. IBM would lose their biggest customer for PPC, and Intel would gain full control of the consumer desktop.

      Only the irrational attitude of those at Apple towards the Wintel hegemony kept it from happening.

  57. Re:This is my experience with Apple MACs by justforaday · · Score: 1

    I tried using the MAC cloning feature of my router, but websites still kept on identifying my machine as running Windows...

    --
    I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  58. Jobs ego factor and 360? by nobodyman · · Score: 4, Interesting

    I'm wondering if the 360 has something to do with this, or if it at the very least nudged Jobs over the edge.

    Hear me out. Most people have heard about Jobs' pathological reaction when he loses face, and everyone knows that he *hates* Bill Gates, right?

    So awhile back Jobs' predicts 3Ghz G5's in 2005 (which I guess became the "3GHZ Promise"). IBM fails to deliver. However, Microsoft announces shortly before E3 that the 360 will use a 3.2 GHZ triple-core G5. I can only imagine that Jobs was pissed on some level that Bill Gates trumping him in Apple territory.

    Of course, there have been a few reports that the 360's G5 is essentially crippled, and that the chip will effectively be only twice as fast as the original xbox's cpu. Even if it's true, I don't think that changes anything. Jobs may have figured figured (and I'd be inclined to agree) that even if the 360 chip is not really as powerful as it seems, it represents time&effort that IBM was dedicating elsewhere instead of working on improving it's offerings to Apple.

    In fact, when you consider that IBM is working w/ Sony and Nintendo on other customized G5's, it seems pretty clear where Apple stands in terms of priority. Not that I blame IBM -- why the hell would you care about the rantings of Steve Jobs when you are going to be selling your product to 3 out of the 3 biggest players in the console market, with each one amounting to way more sales that what you'd ever get with Apple.

    Not sure if it's the case, but it sounds plausible enough. At least he kept the promise though, right? ;-)

    1. Re:Jobs ego factor and 360? by 10Ghz · · Score: 1
      However, Microsoft announces shortly before E3 that the 360 will use a 3.2 GHZ triple-core G5.


      Uh, 360 does NOT use G5! It uses a PowerPC-CPU, yes, but not G5. G5 is a PowerPC-CPU, but not all PowerPC-CPU's are G5's.
      --
      Lesbian Nazi Hookers Abducted by UFOs and Forced Into Weight Loss Programs - -all next week on Town Talk.
    2. Re:Jobs ego factor and 360? by Wdomburg · · Score: 1

      So awhile back Jobs' predicts 3Ghz G5's in 2005 (which I guess became the "3GHZ Promise"). IBM fails to deliver. However, Microsoft announces shortly before E3 that the 360 will use a 3.2 GHZ triple-core G5. I can only imagine that Jobs was pissed on some level that Bill Gates trumping him in Apple territory.

      The cores on the XBox2 are not G5. They are simple dual-issue in-order cores. The G5 has ten execution units.

    3. Re:Jobs ego factor and 360? by nobodyman · · Score: 1

      Oh jeez.. I say "G5", I mean powerpc. Obviously they're not the exact *same* architecture, and "G5" is a marketing term anyway so even the 970 chips that go into IBM servers are not "G5's".

      And I wasn't even making the point that one was better than the other, in fact, I pretty much said it looks to be the opposite. My point is that Steve Jobs can't get anytihng more than "meh" from IBM, yet IBM is redesigning chips at the request of Bill, and I imagine that drives him nuts.

    4. Re:Jobs ego factor and 360? by Hurga · · Score: 1

      and everyone knows that he *hates* Bill Gates

      Uh? Since when? I've consistently read in the past that he's good friends with Bill Gates.

      Hanno

  59. Yes, I saw that by sczimme · · Score: 1


    No he doesn't. In fact he expicitly states that in the article:

    Yes, I saw that. However, he states unequivocally that (A==B) in the middle of the article and then states just as firmly that (A!=B) at the end; this is a poor example of communication. The author should not expect those two statements to carry equal weight - which does he actually believe? The disclaimer-like language in the last paragraph struck me as an effort to weasel out of the strong point he tried to make earlier.

    As an aside, I don't read this guy's column and was not inclined to look for the "previous article" he mentioned.

    --
    I want to drag this out as long as possible. Bring me my protractor.
  60. Re:interesting take on ipod centric-business plann by utexaspunk · · Score: 3, Funny

    I suppose Einstein, with his hairdo, will make a fitting bride of Frankenstein... :)

  61. There are more pragmatic reasons for the switch by doublem · · Score: 2, Interesting

    Think about this folks.

    Apple did everything ti could to kill the old architecture. What better way to force people to upgrade to OS X software than make it impossible to run "Classic Mode" applications without the performance hit from running a PPC emulator on Intel?

    And think about this, IBM is a major force behind Linux. What's an OS that's a threat to Apple? Gee, you think the FREE Unix based OS with the most momentum could be a threat? In which case, why on Earth would they want to pay money to IBM, a company contributing vast swaths of code to Linux, one of Apple's competitors, and an OS it's trying to steal developers FROM.

    And by the way, this switch makes it easier to lure Linux and BSD developers away from their OS of choice.

    --
    "Live Free or Die." Don't like it? Then keep out of the USA
    1. Re:There are more pragmatic reasons for the switch by rpozz · · Score: 4, Insightful

      I think the most simple answer is probably the right one.

      Apple got pissed off that the PPC was getting very few performance increases compared to the x86, and probably had a poor price/performance ratio. They also would have liked to release a more powerful laptop.

      They quietly had OS X running on x86 architecture for years, in case IBM fucked them over, and when they saw that Intel had a decent processor in the pipeline (pun not intentional), and know that AMD already has decent processors, they decided to make the switch.

    2. Re:There are more pragmatic reasons for the switch by Anonymous Coward · · Score: 0
      What's an OS that's a threat to Apple? Gee, you think the FREE Unix based OS with the most momentum could be a threat?

      Uh, no, I think you're out of your Lunix-addled mind.

      And by the way, this switch makes it easier to lure Linux and BSD developers away from their OS of choice.

      Yeah, that's the big gap in OS X -- not enough half-finished ID3 editors.

    3. Re:There are more pragmatic reasons for the switch by GileadGreene · · Score: 1
      What's an OS that's a threat to Apple? Gee, you think the FREE Unix based OS with the most momentum could be a threat?

      Hahahaha! If anything, OS X is a threat to Linux, not vice versa. Haven't you noticed the number of slashdotters that have "switched" from Linux to OS X? That's a trend in the rest of the world too. Many of the folks switching to OS X are people who want the power and flexibility of Un*x, but want it to "just work".

    4. Re:There are more pragmatic reasons for the switch by jellomizer · · Score: 1

      Well Apple wanted to kill Classic because in short it just sucked. Switching to intel to get people off Classic is like Microsoft switching to a Unix core to get people off of DOS, It is just overkill. While Classic had some charm that OS X lacks, all in all Classic is inferior to OS X and even windows of it peer times.

      Linux is no threat to Apple. If you want you can buy an Apple and install linux on it. A lot of people do. Some people prefer Linux to OS X but most don't most just stay with OS X, because for most computing needs OS X just works better. And switching to Intel to avoid the Linux threat makes no sence at all. Because Linux is designed on Intel Chips. And Intel is a friendly to the Linux Community as well, even Apple supports linux, in a lesser extent. The reason why they didn't use linux was because Darwin (an other FREE Unix Based OS) which is the core of OS X is under the BSD license which allows them to modify it and not keep all the modifictation public to they can keep many of their most unique feature closed to the public to maintin there comptitive edge on the market.

      Linux and BSD Developers will still be Linux and BSD developers (You know OS X is based off of BSD anyways). People will choose the platform of choice and develop for it. With popularity of OS X (With its unix core) it is easer to port Mac software to Linux and Other BSDs (assuming they dont go crazy with the interface) Then to port Windows software to Linux, BSD.

      All your points are wrong. Please try again.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    5. Re:There are more pragmatic reasons for the switch by doublem · · Score: 1

      Keep in mind, I'm discussing corporate beliefs, NOT reality.

      What a company believes to be true will motivate it's actions, not what's actually true.

      When Microsoft though the Internet was irrelevant, they acted accordingly. If Apple sees Linux as a threat, they will act accordingly, even if Linux isn't a threat.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
    6. Re:There are more pragmatic reasons for the switch by superpulpsicle · · Score: 0, Redundant

      What I still don't understand is why Apple didn't pick AMD?

      Now Apple is fueling Intel, which is essentially fueling Wintel indirectly.

    7. Re:There are more pragmatic reasons for the switch by Been+on+TV · · Score: 1

      There are basically two things going on here with Apple and the switch:

      1. IBM treated Apple as just another, not particularly strategic, chip customer, whereas for Apple this was crucial. See my full comment in my blog: http://www.andwest.com/blojsom/blog/tatle/comments /2005/06/12/IBM_not_geared_for_charismatic_custome rs.html)
      2. Apple, cannot afford to rely on a chip manufacturer which reserves it highest performing processors for it's own use (POWER5).

      Just check out the announcement; for workstation and low end servers.

      What if Apple has ambitions to build mid-range server - even high end servers, and very high-end workstations? Are they content with a chip manufacturer which perhaps does not allow them to make more than 4-way systems or cripple their performance in terms of floating point or memory access (bandwidth) ? I don't think so - not now or in the future.

      As far as I know Intel does not reserve any of their chips for certain customers or their own use like IBM does with the POWER5.

      --
      The future is in beta
    8. Re:There are more pragmatic reasons for the switch by SnowDog74 · · Score: 1
      What better way to force people to upgrade to OS X software than make it impossible to run "Classic Mode" applications without the performance hit from running a PPC emulator on Intel?

      Why exactly would this be a problem?

      Classic applications on OS X are already running inside an emulator, or at least an OS inside an OS (which is still a drag on CPU, GPU and memory), more or less... some of the Classic apps are 680x0-based while others were optimized for the PPC 603 and 604... a radically-different architecture from the G4 (e.g. PPC 750) and G5 (PPC 970).

      Furthermore, Why would they take a performance hit from next year's Intel Macs when those Intel Macs will be unquestionably faster processors than the PPCs that ran Classic...and infinitely faster than the original Motorola 680x0's, and still ridiculously more powerful than the 603 and 604, for which the original PPC-native Classic apps were designed.

      I don't see [b]anyone[/b] complaining that Apple II emulators on Windows are taking a performance hit compared to Apple II emulators on OS X.

    9. Re:There are more pragmatic reasons for the switch by EvilTwinSkippy · · Score: 2, Informative
      Actually we switched from Linux to OS X for the hardware.

      You can purchase a spare parts kit. In essence, it's an extra copy of all the components that could possibly fail. Between this and a call to tech support, I could have a server running in a few minutes. If I use a part, they ship me a new one.

      Dell doesn't even sell spare logic boards. The last time we called for hardware support, the instructions they gave would have erased our RAID array. This for a simple diagnostic. The mac equipment will TELL you what is wrong on a happy JAVA app.

      --
      "Learning is not compulsory... neither is survival."
      --Dr.W.Edwards Deming
    10. Re:There are more pragmatic reasons for the switch by doublem · · Score: 1

      I'm not talking about Apple II emulators. I'm talking about G4 optimized apps in "Classic Mode" in OS X, which for all intents and purposes runs Mac OS 9.2. Try to install Mac OS 9.2 on an Apple II and let me know how it goes.

      The additional performance hit will come from the hardware emulation on top of the software emulation.

      Here's an example: If you want to play Starcraft under Linux, you have to use WINE. WINE does not emulate all the hardware, but provides a Windows API on Linux. You get near native performance. This is comparable to how Classic Mode runs on Mac OS X. The entire computer is not being emulated, just the APIs and environment. The code is still executing on raw the CPU itself, and not going through an virtual CPU.

      Now take a look at things like Cherry OS or VMWare. Look at the performance hit from having to emulate the hardware. You're looking at losing 2/3rds of your CPU cycles to emulating a CPU. A Classic Mode application running on Intel Hardware will probably be going at about 1/3 the speed it would have been under OSX on a PPC processor.

      I'm concerned with the applications that are a major drag on current G4 and G5 systems, and Next Year's Intel hardware will still be running them at a painfully slow speed. We're talking abut a couple of years before the Intel hardware can run a G4 Classic Mode application at speeds comparable to current Apple hardware.

      Emulation always gets harder when you have to emulate the CPU as well as everything else.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
    11. Re:There are more pragmatic reasons for the switch by Anonymous+Writer · · Score: 1

      What's an OS that's a threat to Apple? Gee, you think the FREE Unix based OS with the most momentum could be a threat?

      It seemed to me like it was the other way around. I've encountered a number of OSS projects (besides those on Fink) that can be compiled and installed from source. It seems like OS X is actually benefiting from the amount of software mainly written for Linux, that can be easily ported to OS X. Not to mention it uses a lot of open source itself like gcc, Apache, and Samba.

  62. AMD timing? by Zombie · · Score: 4, Interesting

    I wonder what The Steve will break in a fit of rage if and when AMD's case against Intel results in a ruling that renders the volume deal illegal and void. You'd almost think that AMD (lawsuit) and IBM (PPC announcements, Cell) banded together to flip The Steve the finger after he had already made the decision.

    1. Re:AMD timing? by Anonymous Coward · · Score: 0

      I have a feeling this is more for the reduced cost from economies of scale than for the volume discount.

      Besides, they can always switch to AMD if they need to.

      X86 = Intel, but X86 also = AMD

  63. Re:gay by Anonymous Coward · · Score: 0

    That means that they're clearly confused.

  64. Apple selling Windows PCs? by Pratmik · · Score: 1

    In all the discussion of Apple's switch to Intel I haven't seen any mention of an interesting possibility: That the switch will enable Apple to sell Windows computers.

    Why would Apple want to do that? Because Apple is a very vulnerable company. Right now the iPod gives them the illusion of stability and market security. But they need to keep innovating to sell iPods and Macs. They are currently on a several year winning streak. But what if things don't continue to go so well?

    It isn't hard to imagine Apple strategists asking questions like, "How can we use Microsoft's market dominance to OUR advantage?" One answer might be to sell Windows computers. They would compete with Dell and offer Windows users computers that cost the same as Dell's, plus Apple styling and a Windows/OSX dual boot. Maybe better performance too. This would remove huge barriers to OSX

    And it could give Apple the stable revenues they need to survive and to keep making the kinds of products their user base loves them for. Apple would continue to be Apple, but it would have a much more secure position in the market. What about it?

    1. Re: Apple selling Windows PCs? by drsmithy · · Score: 1
      One answer might be to sell Windows computers. They would compete with Dell and offer Windows users computers that cost the same as Dell's, plus Apple styling and a Windows/OSX dual boot. Maybe better performance too.

      Much as I'd love to see Apple selling machines that are price-competitive with Dell's, I can't actually imagine it happening. It would be a fundamental shift in their target market.

    2. Re: Apple selling Windows PCs? by AaryaPatta · · Score: 1

      Nah! Their overpriced strategy will not change. It's just a processor change. Apple is like having smaller crowd buying overpriced hardware, that makes high profits. They don't believe like Dell, lower priced and higher volumes.

  65. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    (trust me i work for ARM)!!!

    This simply means you have a vested interest and are therefore less trustworthy. Aside from that, multiple exclamation points are a sure sign of mental disturbances.

  66. Re:conspiracy by Anonymous Coward · · Score: 0

    You must be new here.

  67. Tejas was canceled by Anonymous Coward · · Score: 0

    The Pentium V "tejas" was canceled.

    http://www.pcworld.com/news/article/0,aid,116053,0 0.asp

  68. Interesting... by Svartalf · · Score: 1

    Especially the menion of Ovonyx- apparently, they may well be finally commercializing Ovshinski's toy in something other than rewriteable CD's and DVD's. Not that Stanford Ovshinski's discovery is anything but amazing- it's just that it's taken them over three decades (They'd discovered this tech in the 60's and developed the first ORAM, or Ovonic RAM, back in the early 70's.) just to see the real fruits thereof and to have part of the big boys to take long enough to take them seriously. Can't wait to see their uber-Flash finally take off and to see some of Ovshinski's other brain children to leave the nest- there's some pretty impressive things that he's come up with using amorphous materials tech... This includes rechargeables using fuel cell tech (!) and amorphous solar cells that produce more juice than just about anything else (save the nanotech ones which are in the same power class...) and make solar a viable possibility for power generation.

    Now, having said all of this, PRAMFS isn't a response to this tech, per se, because of the company in question (Embedded systems have something resembling this sort of thing in many cases, using battery backed RAM disks, etc...)- but it's NICE to know that they have something akin to this in hand in development because if they DO release the OVRAM product idea in it's current incarnation, we'll have a leg up and be able to hit the ground running with Linux using something like this out the gate.

    --
    I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
  69. Controlling the variables by jfengel · · Score: 1

    It'll be interesting to see if OS X runs comparable apps faster or slower when they're running on nearly-identical hardware.

    Benchmarks and even performance measurement of real apps isn't all of it. One nice thing about Apple is that they usually look at the subjective performance as well. Sometimes an app will work slower but feel "snappier" because of good human-factors design, and in many cases that's actually more important. If you're writing a document it doesn't much matter whether the spell check takes .02 or .04 seconds to run, as long as it is still responsive.

    But even without that, it'll be interesting to see whether OS X or Windows is actually "faster" for certain benchmarks, just to answer some of these questions once and for all.

  70. Not really anything new here... by Wdomburg · · Score: 3, Informative

    It's been obvious for a while that the "real reason" is that Apple's needs are met better by Intel's roadmap than IBM's, and Apple doesn't have enough marketshare to make it worthwhile to change that.

    Yes, the new 970FX chips are an improvement over the current tech. On the other hand, it's not mind-blowing compared to Intel's current line-up, much less what's in the pipeline. I'm supposed to be impressed by an announced 13W @ 1.4GHz and 16W @ 1.6GHz when Intel has been selling 10W @ 1.5GHz for months?

    Even the dual-core Yonah core, slated for volume production first quarter of 2006, is quoted as staying within a 25W envelope @ 2.13GHz. Speeds for the low voltage, ultra low voltage, and single core parts aren't released yet, but Intel has made it clear that it's aggressively pursuing lower power designs and that notebooks based on the next generation of chips will "use approximately 33% less power".

  71. except... by diegocgteleline.es · · Score: 1

    except that IBM is already supposed to be shipping 90 nm CPUs, isn't he?

  72. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    You forgot to mention the "Intel inside" sticker on his forehead.

  73. Inside Information? by Snorklefish · · Score: 3, Insightful
    So Jon Stokes' "inside information" is from a guy who doesn't work with Intel, Apple or IBM and a five year old article?

    As to Overshoot's comments, no.

    The 970 wasn't intended to be a "custom processor chip." Had IBM hit its performance targets, it would have had ample alternative outlets for the 970. The great speculation was that IBM would push its own line of inexpensive 970 based Linux servers. But IBM wasn't up to the task.

    And the suggestion that Apple isn't flush with cash? Again, no. Apple's sitting on a mountain of it.

    Finally, Apple, no matter how egotistical its corporate culture may be, would never think itself large enough to bully Intel for volume discounts.

    No, the reason Apple has switched is because marketing told it to stop fighting the dominate paradigm. When the Macintosh runs on the same base hardware as everyone else, marketing can concentrate on the OS and sundry applications. Sure, Intel *probably* sweetened the offer knowing that Apple's cutting edge design would reflect well on it. And the Apple premium will probably justify selling top of the line chips, forcing Dell and the like to buy premium chips for marketing purposes.

    The only thing surprising about the decision to go with Intel is the fact that Apple thinks it technologically and commercially feasible to run on multiple architectures. Once Apple became convinced of their ability to do so, the decision made itself.

    1. Re:Inside Information? by Caiwyn · · Score: 4, Insightful

      Well said. Ars is a fantastic technical resource, but I don't think they're up to snuff when it comes to business world commentary.

      The reasoning put forth in the article that Apple was too demanding doesn't hold when you consider IBM's "Power Everwhere" strategy. The parent poster is right -- IBM could've pushed the 970 into other markets, but they failed to reach 3 Ghz and couldn't sell it. Calling it a custom job for Apple after the fact is just sour grapes.

      IBM can whine, but they used Apple to catapult themselves to the top of the list for custom processors for things like the XBox and the PS3. Once they had those contracts, Apple was a fish they could throw back. Bait, if you will. Meanwhile, the XBox 360 is water-cooled, and the Cell chip that powers the PS3 is not a viable desktop processor.

      And let's not forget that the PPC970FX is horribly underpowered. Clock-for-clock, the G5 is shows no major real-world performance improvement over the G4. The main reason the G5 is so great is that it hits clock speeds up to 2.7 Ghz. The G4 is a full 1 Ghz behind. But the 970FX, IBM's "low-power" chip, is clocked even lower than the current G4, and its power consumption is STILL higher than the Pentium M. Meanwhile there are new G4 chips out NOW that reduce power requirements even more drastically.

      The only thing the 970FX brings to the table is 64-bit compatibility, which is only necessary if you have more than 2 GB of RAM -- not a likely prospect in a laptop. The fact of the matter is that IBM's "low-power" offering is the weakest of all major chip manufacturers. Even Freescale is ahead of them. Intel is just plain out of their league.

      With that in mind, Apple's reasons for moving to Intel were exactly as they stated -- better performance per watt. IBM couldn't hit the goal, pulled the plug, and is now trying to blame Apple for the fallout in order to save face with other clients.

    2. Re:Inside Information? by Anonymous Coward · · Score: 0

      Wow, an Ars reader with a clueless yet authoritative sounding commentary, never seen that before!

      IBM dropping Apple is just that. Three words. End of story. I don't know what the hell compels every random clown, including you, to share with the world their particular irrelevant spin on the event.

  74. Slashdot title capitalisation by fr0dicus · · Score: 1

    I thought this story was about Real switching exclusively to Apple. Unless the term you wish to create a page for is a proper noun, do not capitalize second and subsequent words.

    1. Re:Slashdot title capitalisation by brayniac · · Score: 2, Informative

      i guess you need to learn grammar and how to read title case. Oh wait, I'm sure that confused you with a lower-case 'i'. Was that a proper pronoun? Grow up; (OMG it's a scary semi-colon) if you can't understand title case, then obviously you won't be able to comprehend an article. Very basic grammar rules here, nothing "challenging".

      (mod me down, i know you will. just be sure to drag the trollz down with me.)

    2. Re:Slashdot title capitalisation by cailyoung · · Score: 2, Interesting

      Ever heard of 'Title Case'?

      Furthermore, for your inference to be plausible, there would need to be a posessive " 's " after "Real", which there isn't. The title makes sense.

    3. Re:Slashdot title capitalisation by fr0dicus · · Score: 1

      Title Case sounds like a butchering of the language.

  75. Re:This is my experience with Apple MACs by ben_rh · · Score: 1

    rofl, that made my evening. Thanks for the laugh :)

  76. all I know is I just bought by suezz · · Score: 1

    and older Imac tray loading 266 mghz for my daughter to put some of her educational software on that she never uses - I put ubuntu on there and I love it.

    I like the bios/eeprom of the machine and overall design - I upgraded the hard drive and memory and I got decent machine that I can move into any room.

    It blows my old intel pentium two away at the same speed that I had at one time. it is much quicker and more responsive - the upgraded hard drive even made it quicker.

  77. Hardware is the problem by sg3000 · · Score: 4, Insightful

    > Right now, Apple has to market Apple machines vs. Windows
    > machines, and they are hard to compare. When the PPC is better,
    > people don't believe it. They are either behind in performance or
    > MHz/GHz, or something.

    I don't believe it either, and it's not "just marketing".

    I bought a 17" 1 GHz PowerBook G4 back in April 2003. Then in January 2005, the hard drive failed on that PowerBook, and I didn't have time to deal with it (and I couldn't be without my PowerBook), so I went out and bought a 17" 1.5 GHz PowerBook. A month later, I finally got around to swapping out the hard drive in the first 17" PowerBook, and I gave it to my wife.

    My intention was to replace my PowerBook G4 with a PowerBook G5, but to my shock, there wasn't a G5 PowerBook.

    When I took home my new PowerBook, it was almost exactly like my previous PowerBook. The first 17" PowerBook G4s were released in January 2003 and in the two years that had elapsed, there was no real difference in performance. In fact, I forgot that I had actually replaced my PowerBook -- that's how similar they were.

    Note that while desktop machines are stagnating in sales, laptops are where the growth is. The fact that Apple's flagship portable had basically remained the same for two years is horrible. Contrast this with the changes in operating system. Mac OS X 10.4 is wildly better than the OS that came with my previous PowerBook. So from a software perspective, Apple's doing great. From a hardware perspective, the changes just aren't keeping up.

    Ars seems to downplay the fact that IBM missed their 3 GHz target for the G5. More than that, they missed the laptop ready version of the G5, which some could argue is even more serious. People seem to want to blame Jobs or Apple's arrogance, but the point is, IBM hasn't been delivering. Results matter, and Apple's hardware is falling behind. Jobs is a smart guy to say, "we can't keep doing this" and he found a solution in Intel. I say, good for him. Now give me a laptop where two years of progress is noticeable.

    --
    Insert simplistic political, ideological, or personal proselytization here.
    1. Re:Hardware is the problem by ColdWetDog · · Score: 2, Interesting

      I dunno about that... My 2 year old P4 laptop is on the verge of expiring after being dropped, slopped and overheated on a regular basis. Looking around at both the Wintel and Apple offerings, not much has changed in two years. Hard disks are a bigger, video chips are a faster. A few more bells and whistles which I would likely strip out as soon as a I brought the machine home.

      This is unlike the situation two years ago when I upgraded from a Win 98 / PIII / 15" XVGA laptop to my current XP / 3 GHZ P4 / 17" WUXGA / 2 GB laptop. Definately more bang for the buck there.

      So, once again, I'm back to drooling over the G4, ancient technology notwithstanding. Urrgh.

      --
      Faster! Faster! Faster would be better!
    2. Re:Hardware is the problem by Tilmitt · · Score: 1

      Ars seems to downplay the fact that IBM missed their 3 GHz target for the G5. More than that, they missed the laptop ready version of the G5, which some could argue is even more serious. People seem to want to blame Jobs or Apple's arrogance, but the point is, IBM hasn't been delivering. Results matter, and Apple's hardware is falling behind. Jobs is a smart guy to say, "we can't keep doing this" and he found a solution in Intel. I say, good for him. Now give me a laptop where two years of progress is noticeable.

      IBM is not falling behind. Where's the 3Ghz G5 that we were promised you say? I say, where's the 4Ghz Pentium 4 that Intel had roadmapped for the end of 2004? It was canceled. Intel hasn't been delivering either. Using thier roadmap as an excuse just isn't good enough given their record. There were 10Ghz Pentium 4's on Intel's roadmap. Where are they? What if jobs had switched 2 years ago to Intel based on Intel's amazing 10Ghz roadmap?

      --
      This guy are sick.
    3. Re:Hardware is the problem by Enrique1218 · · Score: 1

      I agree. The Powerbook should be a lot futher along for its price . I recently purchase a PB G4 because I got tired of waiting for the G5. Now that the G5 is here with a underwhelming 1.6 Ghz (slower than the Frescale in my PB). I can understand why Apple is jumping ship. I believe this is one of a multitude of reasons to get out this platform. I am glad I have a new PB that will hold me over till after this transition is completed.

      --
      You don't have to be smart to use a Mac, you just have to be smart enough to buy one
    4. Re:Hardware is the problem by andy55 · · Score: 1



      Interesting... I got at 17" in March 03 and its HD failed mid 2004. IIRC, it was an Hitachi I believe (or a Travelstar perhaps). I then replaced it with an identical model HD and it failed a couple weeks later. After that pain, I got a different brand and vowed never use Hitachi or an IBM drive ever again.

    5. Re:Hardware is the problem by RzUpAnmsCwrds · · Score: 1

      "I dunno about that... My 2 year old P4 laptop is on the verge of expiring after being dropped, slopped and overheated on a regular basis. Looking around at both the Wintel and Apple offerings, not much has changed in two years. Hard disks are a bigger, video chips are a faster. A few more bells and whistles which I would likely strip out as soon as a I brought the machine home."

      Not the case. Pentium-M has drastically changed the PC notebook landscape in the past two years. You were probably lucky to get 2.5 hours of battery life out of that notebook. With today's Pentium-M notebooks, you should get more than 4 hours of battery life - with performance that is better than your P4 notebook.

      Two years ago, the fastest notebook had Radeon 9000 graphics and a P4 - and it weighed 10+ lbs, with 1.5 hour battery life. You were damn glad to have it, though.

      Today, there are notebooks that are under 5lbs, have fast Pentium-M processors, excellent GeForce 6600 graphics, *and* get 4.5 hours on a charge. Half the weight, 3x the battery life, and better performance. Seems like a win to me.

    6. Re:Hardware is the problem by Anonymous Coward · · Score: 0

      I've got my PB12 in February 04 and it's drive failed in February 05 - few days before warranty expiration. It was Toshiba and was replaced with Hitachi.

      Interesting tidbit - the Toshiba drive didn't support SMART at all! Or maybe it was disabled in factory, because the drive was not 100%.

  78. Good point by Tune · · Score: 1

    I wonder what The Steve will break in a fit of rage if and when AMD's case against Intel results in a ruling that renders the volume deal illegal and void.

    Good point

    You'd almost think that AMD (lawsuit) and IBM (PPC announcements, Cell) banded together to flip The Steve the finger after he had already made the decision.

    That, I don't believe. More likely, Apple was simultaneously bargaining a deal with AMD, IBM, Intel, Sony - and anyone else they could hustle. IBM lost, but being grown-ups didn't complain about an ex customer.

    AMD, on the other hand lost a deal that could have been a (near) deathblow to their archenemy intel. Since they lost it the same way they have been loosing all major deals, they finally decided it was time to make a stand.

    --
    Any philosophy that can be put in a nutshell belongs there -- Sydney J. Harris

    1. Re:Good point by drsmithy · · Score: 1
      AMD, on the other hand lost a deal that could have been a (near) deathblow to their archenemy intel.

      Holy hyperbole, Batman !

      Would Apple going with AMD instead of intel have been a coup for AMD ? Most certainly.

      Would it have been a "death blow" for intel ? Not even close.

      Intel sells _lots_ of chips. Dell, alone, probably buy more than 5x as many intel chips as Apple will. Not getting Apple's business (as opposed to, say, actually _losing_ business) wouldn't have been intel's brightest hour, but it would hardly have put the company under any sort of hardship.

    2. Re:Good point by lee1026 · · Score: 0

      it would certainly give them a marketing nightmare, that's for sure. and that marketing nightmare may translate into someone like dell or hp moving to AMD as well.

    3. Re:Good point by Tilmitt · · Score: 1

      That just isn't true. An Athlon 64 clock for clock is better than a G5 but an equally clocked Pentium 4 will be tr0wned by a G5. I've seen people with higher IPC than a P4.

      --
      This guy are sick.
    4. Re:Good point by Anonymous Coward · · Score: 0

      Except those "equally clocked" P4s are from 4 years ago.

    5. Re:Good point by Tune · · Score: 1

      Exactly.
      Indeed, my original phrasing about a "deathblow" to intel was a bit beside the point. "Deathblow" of course would not apply to intel as a company, but intel's dominance in the CPU market, and than still it's an overstatement.

      What i meant to express is that AMD is very unhappy with the way things worked out. Instead of finally getting a high-profile brand recognise their superiority in the CPU market, they get nada while intel does the intel-thing.

    6. Re:Good point by Tilmitt · · Score: 1

      You originally said "clock for clock, a P4 is the same as a G5." This is not true. I replied refuting this and then you say "well the p4's are higher clocked anyway" which just shows that you were wrong, and that you were trying to distract away from the fact that you said such a thing. It seems your information is not reliable.

      --
      This guy are sick.
  79. Compiling for Size.. by delire · · Score: 2, Interesting

    Seems to back up this fairly depressing review of Tiger/G5 I've just finished reading. Say benchmarkers comparing Tiger to Linux on XEON:
    Mac OS X is incredibly slow, between 2 and 5(!) times slower, in creating new threads, as it doesn't use kernel threads, and has to go through extra layers (wrappers). No need to continue our search: the G5 might not be the fastest integer CPU on earth - its database performance is completely crippled by an asthmatic operating system that needs up to 5 times more time to handle and create threads.


    Top level of the review here. Note this review is really only relevant to high load server applications.
    1. Re:Compiling for Size.. by Chirs · · Score: 1

      It's quite interesting though to compare Linux on G5 to Linux on Xeon.

      This limits the comparison to the cpus themselves, and under these circumstances the G5 does much better.

    2. Re:Compiling for Size.. by delire · · Score: 1


      Interesting.. I ran my own amateur 'benchmarks' on both eMacs and a G5 tower I was given to play around with. Where 3D rendering was concerned (Blender/Yafray) and video encoding, Debian (Ubuntu) PPC came out alot better than on OSX natively, and yes, a bit better than Ubuntu on x86. I didn't toy with the Ubuntu install at all other than installing the proprietary ATI drivers. That said, I've seen OSX rip _and_ encode a DVD faster than anything I've seen on Linux. Perhaps DMA wasn't active for the Linux DVD device, I'm not sure.

      Until I read the aforementioned review I was sure that I hadn't turned on/off some feature off in OSX, hence the (comparitively) poor results; that may still be the case I guess. All that aside, is it possible that Apple are consciously slowing down their machines (aka Windows) to drive hardware sales?

      My benchmarks were hardly comprehensive, but it does seem that OSX doesn't have anything over Linux where raw video encoding and 3D rendering are concerned. Perhaps Apple should look at some real optimisation to reclaim lost share in the feature film industry; a market where Linux is now very popular.

      How many power users here have poked around with the Darwin sources to get their money's worth on the platform (GUI evangelism aside)?

    3. Re:Compiling for Size.. by Anonymous Coward · · Score: 0

      It's not an intentional slowing, if you read the whole review. The OSX developers have their hands tied because the threading library, which is designed for a monokernel, doesn't play well with microkernels.

  80. One of the best comments from the discussion... by doormat · · Score: 1

    at Ars was from the author of the article Jon "Hannibal" Stokes

    "If Intel's volume discounts aren't the reason for the switch to x86, and this was purely about performance, then Apple would've gone with AMD's Opteron."

    He is right (mostly). Apple went with Intel over AMD due to price/discounts, and probably also partly due to volume (the amount Apple needs is miniscule compared with the amount Intel makes, whereas with AMD, its still not sizable chunk, no greater than 10%, but about six times more when expresed as a percentage of total chips shipped.

    --
    The Doormat

    If you're not outraged, then you're not paying attention.
    1. Re:One of the best comments from the discussion... by Anonymous Coward · · Score: 0

      fud

  81. Re:The real reason... IBM can't get 90nm together by bemenaker · · Score: 2, Insightful
    Considering all die size improvements and heat and electrical improvements that AMD has put into their procs, and that they all came from IBM, I really have a hard time fully believing this. IBM even produces a large amount of AMD's chips.

    I can't dismiss your post, but I swallow it with a very large grain of salt.

  82. iBooks burn! by stew77 · · Score: 1

    The true reason?
    Power comsumption! Burning iBooks just drain the battery too fast :)

    1. Re:iBooks burn! by WMD_88 · · Score: 1

      That's an iBook G3. Apple hasn't sold those for almost two years.

  83. Did Apple dump IBM, or did IBM dump Apple? by killbill! · · Score: 2, Insightful

    My own tinfoil theory on the switch isn't only that Apple had grown weary of IBM's under-delivering, but also that IBM could not afford to keep Apple as a customer.

    Limited fab capacity? Check
    Huge orders coming in from next generation console manufacturers? Check

    Struggling to meet future demand, IBM had to choose between Apple and console manufacturers. IBM chose the latter.

    just my 2cp, of course ;)

    1. Re:Did Apple dump IBM, or did IBM dump Apple? by Anonymous Coward · · Score: 0

      It is very likely that there was no future laptop chip in the IBM line and IBM was not inclined to get involved in making such a chip given the boatload of console chips they had firm orders for. Laptops are 50% of the market for computers and Apple has to have something there that is competitive to stay in the computer business. So the 970fx, etc., may help short term, but long term there is nothing--and Apple would really like to be around for a few more years.

    2. Re:Did Apple dump IBM, or did IBM dump Apple? by PlacidPundit · · Score: 1

      Like, gag me with a spoon! Who is Honeywell dating now?

  84. Re:interesting take on ipod centric-business plann by TheRealMindChild · · Score: 1

    To... get... a... discount... DUH!

    --

    "When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
  85. XBOX360, PS3, Revolution by Vodak · · Score: 3, Insightful

    The Xbox 360, PS3, and the Revolution are all supposed to be powered by PPC chips. IBM Can't keep demand as it is. Alot of time and effort will be placed on the console gaming system chips. Apple had to leave IBM becuse there is no way IBM would have kept up with demand.

    1. Re:XBOX360, PS3, Revolution by BackInIraq · · Score: 1

      The Xbox 360, PS3, and the Revolution are all supposed to be powered by PPC chips. IBM Can't keep demand as it is. Alot of time and effort will be placed on the console gaming system chips. Apple had to leave IBM becuse there is no way IBM would have kept up with demand.

      First I'd just like to take a moment to mention that the GameCube was already running on a PPC chip, before all the cool kids were doing it. Yes, I'm a Nintendo fanboy.

      That said, it really is funny when people talk about how Apple's move to Intel would hurt IBM in any real way. Right. If anything, it's one less headache for IBM to deal with...the volume of chips Apple was buying is nothing compared to what they'll be moving with this next generation of consoles, and certainly not worth the hassle in comparison. They'll be crying all the way to the bank.

      Not that I don't love Apple or anything...they just really didn't have much to offer IBM anymore.

  86. That's an accounting, not economic factor by alexhmit01 · · Score: 1

    Apple can allocate their OS Development costs whereever they want. The can "charge" the hardware division $30/machine (or whatever the MS fee is) and try to make their hardware division compete with the Dell and HPs over the world, they can charge $100 to allocate development costs, or they can charge it $0 and make the Software division make its money from selling "upgrades."

    The marginal cost of one extra copy of OS X is ZERO, so Apple DOESN'T have to factor that in. Fixed costs need to be recovered, but Apple DOESN'T need to factor it into the profit margin discussions.

    Cost accounting is an entire field of accounting, not a Slashdot thread... :)

    Alex

    1. Re:That's an accounting, not economic factor by R.D.Olivaw · · Score: 1

      no matter how you turn it on papers to make it look better, the cost is already there. I doubt that Apple sells enough upgrades to cover the cost of developping their OS. So if the Software dep is running in the negative because they are 'selling' the os to the hardware dep for 0$ then Apple's profit margin will dip all the same. Granted the hardware dep will look like it's making more profits but it's only cosmetics.

    2. Re:That's an accounting, not economic factor by Anonymous Coward · · Score: 0

      Microsoft sells Windows for $X and makes 80-85% profits. We'll pretend for a moment that it costs Dell $50 to throw Windows onto a computer. Apple can 'charge' its hardware less than that to reduce the price differential between a Mac and an equivalent PC (not that the price differential is actually as big as people like to pretend when you actually compare *equivalent* systems).

      If Dell can build a computer for $400, and put an OS on it for $50, then that gives Apple $50 to play with on overall cost, because they can recoup the OS development costs through selling upgrades, where Dell can only recoup their OS costs through selling their hardware, and I'd be willing to bet that Apple makes more than enough selling the upgrades (easily $100 profit per sale) to cover development costs.

  87. Re:interesting take on ipod centric-business plann by bhurt · · Score: 5, Funny

    The second coming of Newton, a video iPod or perhaps a PSP killer. Or all of the above, but with an integrated cellphone. And a pony!


    With all the horseshit I've seen on this topic, I knew there had to be a pony around here somewhere.

  88. Article Summary by Anonymous Coward · · Score: 0

    Some guy at Ars quotes some guy on Groklaw named "overshoot" who says he "worked with Apple." Very contrived scenario is presented, "The Steve" is teh suck. IBM rules (and is a "Class bunch".) Steve should stop lying and just admit that Apple is a gadget company (...and get out of computers?)

    There is even a wonderful RFT (request for trolls) in the update section for those "Mac Faithful" hovering undecidedly over the send button in Apple Mail(tm)

    Overall, I give it a 4 on the John C. Dvorak "I can't believe I get paid for this" scale.

  89. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0


    I've seen Apple's Pony offerings. Smaller than a clydesdale, no wireless. Lame.

  90. Re:interesting take on ipod centric-business plann by artemis67 · · Score: 1

    For long-time Apple watchers, this was pretty much anticipated.

    Back in the 1996, when Jobs was still at NeXT, he gave an interview where he said, "The PC wars are over. Microsoft won a long time ago. If I were the head of Apple, I would milk the Mac for all it's worth and then move on the next big thing."

    Granted, the Mac has come a long, long way since 1996, and for the first time is being taken seriously in the enterprise, with its Unix underpinnings. But Apple's chance of dethroning Microsoft? Practically nil, and Jobs knows it. The Mac is destined to forever be a boutique computer. But hey, it's still generating a lot of revenue for the company, and when Apple goes to the bargaining table with IBM or Intel, it allows them to factor in several million more processors that they need when arguing for a volume discount, so it serves a purpose.

    I'm kind of surprised that Apple hasn't yet latched onto the idea of using the Mac Mini as a media center PC, but maybe that's still coming. Especially if Apple is developing a video iPod; record TV on your Mac Mini, upload it to your iPod for later viewing. Or connect your iPod to the Mac Mini, and stream content to your TV (rather than trying to watch it on a 2" screen).

    Honestly, how popular are movies going to be on the iPod and the PSP? I really can't see that segment of the market being more than a curiosity.

  91. Add an OS X Server and you are in heaven by alexhmit01 · · Score: 1

    OpenLDAP / Kerberos is a dream on OS X, and a nightmare on Linux.

    For a while I had ONE OS X Server (now I have 3, one in each location) to serve up LDAP and Kerberos... and some AFP/NFS shares because I can.

    mod_auth_kerb for authentication on Webservers
    netatalk for kerberized AFP to Linux machines

    If you need any COOL networking, the open source/open standards that underlie OS X rock... :)

    Join Joel of AFP548.com in bugging me to finish my RHEL 4 on a OS X Network write-up... :)

    Alex

    1. Re:Add an OS X Server and you are in heaven by soulflakes · · Score: 1

      I have 10 OS X servers and 8 XRAIDs and Apple really needs to step up to the plate when it comes to enterprise support. We had a hardware downtime that lasted over 20 hours due to Apple inability to troubleshoot failed hardware. We've lost multiple drives in XRAID s over the last 3 weeks. The truth of the matter is that Apple is not interested in getting into the enterprise space in a big way. All they want to really do is sell iMacs and iPods.

  92. Yes, and BMW/Merc/VW are illogical too by panurge · · Score: 1

    By the same logic, Mercedes should use cheap GM engines. Like Rolls Royce did for many years. In fact, the Rolls Royce was basically a GM truck with a more carefully assembled engine and a very expensive body. And look at them now. Owned.

    --
    Panurge has posted for the last time. Thanks for the positive moderations.
    1. Re:Yes, and BMW/Merc/VW are illogical too by blair1q · · Score: 1

      Mercedes is now Chrysler.

      You do the math.

  93. Heat by Jarik+C-Bol · · Score: 1

    the switch was because IBM's chips were to hot, they were making good speed, but apple had to water cool the things, they will be able to get higher speed and lower temps with the new systems, and stay competative. IBM just maxed out there tech for the time being.

    --
    I've decided to Diversify my Holdings. I've divided my cash between my left and right pockets, instead of all in one.
  94. Wrong about success by alexhmit01 · · Score: 2, Insightful

    It isn't about market-share. The win/loss is as follows:

    Businesses care (should care) about the net present value of business decisions.

    If you can establish a monopoly in say, 5 years, like MS did going from 3.1 -> 95, then it is okay to make "okay" profits or even losses for 5 years because the NPV of a 10+ year monopoly is HUGE. Otherwise, market-share is IRRELEVANT, because it doesn't get you monopoly rents.

    Job's doesn't win/lose based on market-share.

    He wins/loses based upon the NPV of future cash flows based upon his current decisions, which will effect Apple's long term financial outlook and whether he has returned an adequate return to his investors based upon the estimated Risk premium of Apple's business.

    Right now, based upon Wallstreet's evaluations, he has returned a terrific ROI to shareholders from the time he joined Apple. However, now Wallstreet pays more for a dollar of Apple's earnings, so to maintain that ROI, he needs to increase his cash flow faster to make an investor in 2005 happy.

    He doesn't fail if market-share is 5%, he fails if he fails to make an adequate return to his investors. :)

    Alex

    1. Re:Wrong about success by venicebeach · · Score: 1

      I think you missed my point.

      He doesn't fail if market-share is 5%, he fails if he fails to make an adequate return to his investors.

      But that's where I'm disagreeing. This is one measure of success, for sure, and you're right business should be concerned with it. But it's not really the bottom line in terms of success viewed from a human perspective. Yes, perhaps all the shareholders care about is their profits, but we don't need to buy into that mentality when evaluating the success of company. There are more important ways to succeed.

  95. Re:The real reason... IBM can't get 90nm together by Anonymous Coward · · Score: 0

    You didn't work for Xilinx did you? -Altera Boy

  96. I call bullshit. by amper · · Score: 5, Insightful
    This article is so filled with misconceptions, revisionist history, wishful thinking, and downright FUD that it's difficult to extract the few relevant and correct facts from the story.

    Apple not exactly rolling in cash

    WTF? What pocket universe have you been living in? One of Apple watchers' biggest complaints about APPL is that they have been sitting on a tremendous amount of cash for years, when they could have spent some of it to shore up their market position in many, many different ways. I argue that one of the biggest mistakes Apple made was not buying Netscape before Sun and AOL divided and conquered it, or CS&T/Steltor before Oracle subsumed it. Think of where Apple might be today if we had an improved Netscape SuiteSpot running on Mac OS X. What if Apple spent some of those billions in cash developing a successot to the Apple Network Servers to run the above server software? Wouldn't you like to see a product that could absolutely destroy Microsoft Exchange using Internet Standard protocols?

    And, speaking of Oracle, how many years did Larry Ellison sit on Apple's board without producing an Oracle server for an Apple platform? But, I digress..

    Motorola in particular, has written off hundreds of millions of dollars in losses caused directly by the erratic actions of Apple Computer

    Umm, how about..."Motorola in particular, has written off billions of dollars in losses caused directly by the erratic actions of Motorola? Hey, let's just completely ignore MOT's complete mishandling of the entire PowerPC agreement/concept. We weren't stuck at 500MHz because of Apple--it was MOT's inability to make a gracful transition to a new process line that caused *that*. Not to mention Motorola switching all internal operations machines to WinTel and ditching *their own product* in favor of a competitors?

    IBM has other customers who actually pay up front for custom designs and who don't insist on having IBM tailor their product roadmap around a few million units a year

    And how, exactly is the example of one of IBM's "regular" customers in any way relevant to Apple? You may have forgotten that Apple *owns*, at least partially, the PowerPC IP, not to mention the fact that *no other manufacturer* uses PowerPC in a general purpose computing application, other than Apple and IBM, themselves. Yes, IBM has "other customers", but none of these have the same needs or relationship with IBM that Apple has. IBM is doing as much damage to their own product line by not moving the Power and PowerPC lines forward as aggressively as possible, unless of course IBM intends to pawn off their workstation, mini, and mainframe lines to China, as well...

    The bottom line is, no matter how much Hannibal would like to wish it otherwise, IBM screwed up royally, and in the process, screwed Apple and Steve Jobs. You may want to go back and read my Slashdot post from 2005-04-15 to see my evaluation of the possibility of Apple moving to Intel (which , I may add, was well before any speculation/rumors on the part of C|Net or the WSJ).

    May I direct you to http://apple.slashdot.org/comments.pl?sid=146200&c id=12245408 ?

    And I quote:

    ...Darwin seems to work just fine on x86 hardware. In fact, it arguably got its start on x86 hardware. The guys at Apple are no dummies--the upper layers of the OS may not be open source, but you can be sure that they are sufficiently abstracted from the lower layers that it would be a relatively simple job for Apple to port to another platform. They might lose things like AltiVec/Velocity Engine, but vector processors are widely available elsewhere.

    For the same reason, I don't buy the argument that Apple will never release an x86 version of Mac OS X--after a

    1. Re:I call bullshit. by argent · · Score: 1

      Think of where Apple might be today if we had an improved Netscape SuiteSpot running on Mac OS X.

      *shudder*

      You know what this makes me thing of? "Think of where we might be today if George Lucas had made all mine Star Wars movies."

    2. Re:I call bullshit. by Vitriol+Angst · · Score: 3, Insightful

      Can we mod the previous post up to, like 10?

      I am not a reactionary to all things not positive to Apple--but this seemed to be a total miss on what is usually technically astute reporting by Ars Technica.

      One glaring issue that struck me (and I am not a CPU compiler professional; IANCCP), is that Apple was deliberately sacrificing speed for size by compiling for size. Wow. What kind of conspiracy would make that one profitable? More than likely, with the size of cache and the size of RISC instructions (and more so in 64 bit), size is more important to speed because it means you are less often having to read code from a disk. But, what, if anything has this to do with Steve Jobs moving from IBM because of a tantrum?

      Why wouldn't Apple want to have leverage? And, if you can't have leverage, at least know that the company you are with is going the same direction. But now IBM is distracted by games and blades the way Motorola was distracted with cell phones and embedded system. I think Steve learns from his mistakes and he saw that after IBM had Nintendo, Sony and Microsoft-- Apple would not be getting as much service. So I totally agree with the previous post here from "amper". But I think that Steve's ego was less of an issue than what he thought was best for Apple's future (Steve is directed towards his legacy-- I think his poor temper towards fools gets mixed up with arrogance a bit). I would just like to add that it isn't just about costs or laptops or future performance--it's about all those things and probably about things that Ars Technica and the readers of Slashdot can only speculate about. Intel may not make the absolute best chip at every time of the year, but Apple will get to save so much in all the components that make up a motherboard. They can spend more time coming up with great software, and yes, a nice curvy case. From a marketing perspective, it gets rid of distracting issues of price versus performance (which most can't really understand anyway) and let's Apple compete based on a better computing experience.

      But I don't think Intel is all a Panacea. There is a real issue with how Apple will make Windows applications compatible while still getting developers to make applications "Intel/Mac" compatible and not just "emulator" compatible.

      But, I think that Jobs is smarter than that. He is looking at Cell phones and entertainment integration, and realizing that "Device compatible" will be more important to most home users than "Windows Compatible". So my guess is, that Steve will allow Windows applications to play, but only Mac compatible will get to work with iTunes, the set-top box and your cell phone. Steve has given up fighting for yesterday because he has confidence in innovation. I also think that is a win/win for people who stay with the Apple platform. I don't want to have headaches with Win/Tel just to ensure a profit margin.

      IBM is not sitting still--I still think that their upcoming dual core will be a best of class CPU--but I'd be pretty worried if Apple were not involved in WiMax.I'd also like to know if the CELL chip will live up to hype and what it will be compatible with.

      On a related note, did everyone know that Steve Jobs and Wozniak started by hacking set-top boxes? Follow the patents people.

      --
      >>"ad space available -- low rates!!!"
    3. Re:I call bullshit. by heeeraldo · · Score: 0

      You know what this makes me thing of? "Think of where we might be today if George Lucas had made all mine Star Wars movies."

      I just laughed so loud I almost put my employment at risk.

      Thank you.

  97. Re:The real reason... IBM can't get 90nm together by Anonymous Coward · · Score: 0

    Maybe your design sucked. Or maybe you're from Xilinx.

  98. DRM by rishistar · · Score: 5, Insightful

    I think IBM had the ability to produce chips that were what Apple wanted in terms of power (as the article points out - the newer batch of PowerPC chips are more like what they want).

    What does Intel have that IBM didn't? Better support for DRM type stuff in the processor. From http://www.guardian.co.uk/online/comment/story/0,1 2449,1504558,00.html

    Here's my theory. Steve Jobs has a long-term goal to position Apple as 'the' online media company. He already dominates the online music business with the iTunes/iPod combination. Now he wants to repeat the trick with online movies.

    But Hollywood studios won't do a deal with him because they are worried about piracy. They want a platform with rock-solid 'digital rights management' (DRM) built in. And it just so happens that Intel has been moving technical mountains to build strong DRM into its processor architecture, whereas IBM doesn't see it as a priority.

    --
    Professor Karmadillo Songs of Science
    1. Re:DRM by bnenning · · Score: 1

      I think IBM had the ability to produce chips that were what Apple wanted in terms of power (as the article points out - the newer batch of PowerPC chips are more like what they want).

      Not really. A 1.6GHz 970FX won't match up well against a dual-core Yonah, especially for integer operations.

      Better support for DRM type stuff in the processor.

      It's possible that's a side "benefit".

      --
      How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
    2. Re:DRM by willy_me · · Score: 2, Interesting
      And it just so happens that Intel has been moving technical mountains to build strong DRM into its processor architecture, whereas IBM doesn't see it as a priority.

      You can't be serious. IBM doesn't care about DRM because nobody has asked for it. If Apple wanted DRM they would simply ask IBM to include in into their CPU and it would be done. Another option would be to include it in the G5 chipset that Apple already designs. If Apple wanted hardware DRM they would already have it.

  99. Microsoft by paugq · · Score: 4, Funny

    Oh, you stupid people, you don't grasp what's really happenning here. I have to tell you everything.

    Apple is turning to Intel because The Evil Empire (AKA Microsoft) will at last buy 100% Apple stock and Mac OS X 11.0 will be the much-hyped Longhorn. :-D

    1. Re:Microsoft by oledoody · · Score: 2, Interesting

      I don't know much but from what I do know...your theory sounds solid as granite. I mean they have VPC already. Damn, thats just depressing.

  100. Marketing ABCs by mmport80 · · Score: 1

    Think of the switch like this:

    Having the ability to switch to Intel processors makes sense because IBM now sees that switching over to x86 completely is quite credible.

    Beforehand Apple hadn't any credible threats of going to another supplier, and wasn't a big enough customer of IBM to demand lower prices.

    What will be interesting, is how Apple will market it's boxen, no they can't get away with saying G4s etc. are actually much quicker processors yada yada. Expect much more competitive prices from Apple!

    John.

  101. Re:interesting take on ipod centric-business plann by J+Barnes · · Score: 2, Insightful

    I expect that apple is aware that they've got a target on their asses as far as portable media is concerned. Everyone is following their lead, but they're going to get caught in Apple's dust only so often before they catch up in one way or another.

    Every incremental advance Apple makes in interface or capabilities for their media devices can only stay a true advantage for 5 to 6 months before some company hacks a piss-poor mass-marketable approximation.

    One way they can again leap ahead of the competition is to introduce a complete system for video instead of a gradual release of supporting products.

    If apple can integrate DRM into a MythTV style family mac to satisfy content providers, produce a vPod and begin offering H.264 video content on the iTunes "Media" Store, they will have a fully integrated solution available for the public at least a year before anyone could compete directly with them.

    That would mean a rise in hardware sales, a tighter grip over portable media content sales, and a glut of leverageable IP patents for future licensing.

    Gross speculation? Of course, but is it possible? Certainly.

  102. Or... by Anonymous Coward · · Score: 1, Insightful

    It could be, you know, that they're looking say, a bit further out that six months from now. Come on, people. Do you honestly think Apple made this decision spur of the moment? Do you think they didn't talk to both Intel and IBM in depth. Do you think IBM wouldn't have shown them their future roadmap and do everything to keep a large client and likewise do you think Intel wouldn't have done the same in order to get a new client? The switchover isn't going to be complete for a couple of years and even then there will be a bit of a transition period before much of a benefit and "x96 mac only" apps start to appear. Whether or not Apple was correct will remain to be seen but this decision was based on where they see things being 5, 7 or 10 years from now. Not on whatever new chips IBM is going to have tomorrow or on comparing them to the chips Intel has today. Any new "news" we hear about this chip or that being released in the next year isn't going to be news to Apple, isn't going to affect their decision and isn't going to be mean much as far as judging whether their decision will end up being the correct one or not. So... let's just keep our heads, shall we?

  103. Re:The real reason... IBM can't get 90nm together by mmport80 · · Score: 1

    mark parent up!

  104. ARM = lots of things by Isvara · · Score: 3, Informative

    RISC is a type of instruction set, of which the ARM instruction set is one. ARM also refers to the company that created it, to several of the processors they themselves produced (e.g. ARM 2, ARM 3, ARM 600, StrongARM) and to the cores they sell to other people.

    1. Re:ARM = lots of things by Wdomburg · · Score: 4, Informative

      ARM (the company) collaborated on desgin of the StrongARM, but it was DEC, and later Intel, who did the actual production. Even with their fully in-house designs, they've been produced by third party companies; e.g. VLSI was responsible for the ARM2 and ARM3.

    2. Re:ARM = lots of things by Anonymous Coward · · Score: 0

      ARM was originally "Acorn RISC Machine", as it was designed by Acorn Computers (later "Element14", now disappeared into a cable operator or something) who used the processor in its Archimedes and RiscPC computers. When Acorn made a joint venture with DEC and Apple, they renamed the ARM into "Advanced RISC Machine". DEC designed the StrongARM version, which became licenced to (or even property of?) Intel who renamed it into XScale.

    3. Re:ARM = lots of things by BreadMan · · Score: 1

      >> ARM (the company) collaborated on desgin of the StrongARM, but it was DEC, and

      Such is ARM's business model. They're a fab-less chip company, with, to generalize, two kinds of customers:

      - Those who just mint the chips from the designs
      - Those who are allowed to tinker with the designs + produce chips

      This is a very interesting (and profitable) business model, as it allows ARM just to concentrate on the design and leaves the capital-intensive manufacturing to somebody else.

      IIRC, the iPod has at least one ARM chip, but I'm not sure who makes it.

    4. Re:ARM = lots of things by Wdomburg · · Score: 0

      IIRC, the iPod has at least one ARM chip, but I'm not sure who makes it.

      Texas Instruments. It's mentioned in the article.

  105. Re:interesting take on ipod centric-business plann by affinity · · Score: 0

    XScale form Intel will cost less then ARM from anyone else as they will probably get deep discounts for using general processors/chipsets in their Server/Desktop/laptop line and XScale in their ipod/consumer electronics line.

    --
    no sig yet
  106. IBM Dumped Apple - Get Over It by Anonymous Coward · · Score: 0

    The human mind has a ridiculous ability to nasty rationalize situations into something more palitable.

    "I'm a fat, stupid, lazy pig and my spouse just left me"

    becomes

    "I was too fucking hot for my spouse"

    Not that that example has anything to do with IBM and Apple...

  107. The elephant in the bedroom that everyone ignores by Fished · · Score: 4, Insightful
    Personally, I don't think Apple's decision to go Intel had too much to do with processor roadmaps. Instead, I think it was primarily driven by Apple's desire to ease interoperability with Windows.

    Put more bluntly, Apple is switching to Intel so that Wine and VirtualPC/VMWare will work at full speed. Right now, I know many many people who would switch to a Mac in an instant, except they need some small, vertical application that only runs on Windows. By switching to Intel, Apple gets the opportunity to build Windows compatibility into their OS (using WINE code, customised) and capitalize on that market.

    I'm not looking for this to be good enough to kill the market for native Mac apps (let's face it: emulating Windows is hard)--just good enough to let me continue using the 2-3 windows applications that I absolutely must have to do my business.

    I can tell you this: the instant an Intel-based powerbook is available, I will be buying it so that I can run Windows in VMWare (or equivalent software) and get rid of my Windows laptop at long last. It's a convenience thing.

    --
    "He who would learn astronomy, and other recondite arts, let him go elsewhere. " -- John Calvin, commenting on Genesis 1
  108. Re:The real reason... IBM can't get 90nm together by MrNemesis · · Score: 1

    Is this the same IBM that co-develop fab tech with AMD, who currently have the lowest power consumption 90nm core available?

    IIRC, SOI and strained silicon are both IBM patents that Intel has been itching to get their hands on, but IBM will only license them in exchange for IP that Intel isn't willing to part with. As such, Intel's current deeply piplelined, high clock arch is kinda sunk on their current 90nm process.

    --
    Moderation Total: -1 Troll, +3 Goat
  109. Crap, crap, crap...and more crap by DesScorp · · Score: 4, Insightful

    Ahh, the tinfoil hat conspiracy mongering at Slashdot.

    While I'm sure Intel chips will cost Apple less than the IBM chips, and could lower their costs, this wasn't about price. This was about saving Apple from death in the PC business.

    Fact: despite the early promise of PowerPC, Intel's offerings are beating the dog shit out of that line. There's no comparison in performace. Yes, PPC does more work per clock cycle, but they're so far behind in terms of clock speed that it doesn't matter. There is no megahertz myth here. Clock speeds DO matter. And no one making PPC chips, Freescale nor the mighty IBM, can keep up with Intel. For PCs, Intel is the king . AMD makes some better desktop offerings, has some better prices, but doesn't have Intel's product range, especially in laptops.

    Make no mistake...while OSX is the best PC operating system on the market, the supporting hardware was starting to suck. Compared to the PC world, most of Apple's offerings were stuck in late-90's levels of hardware performance, while charging a premium price. Is it any wonder that some anaylists were predicting a drop of Apple's market share to around 1.5 percent by 2008?

    Apple did this so they could be a viable competitor. That's it. Intel has better chips, especially for portables. No one makes anything as good as the Pentium M for laptops. Not AMD. And certainly not IBM. Big Blue was never going to get a G5 into a Powerbook anytime soon. And when they did, it would still lag performance-wise (especially in battery usage) compared to it's Intel rivals.

    Apple cannot survive at their present size on Ipods alone. This was a cold, calculated decision by Jobs and Co. to get competitive again. You can now take off those foil hats.

    --
    Life is hard, and the world is cruel
    1. Re:Crap, crap, crap...and more crap by gluefish · · Score: 1

      >>You can now take off those foil hats.

      My cat has been telling me that all along.

      --
      I'd rather have a free bottle in front of me than a prefrontal lobotomy.
    2. Re:Crap, crap, crap...and more crap by evilviper · · Score: 2, Interesting
      AMD makes some better desktop offerings, has some better prices, but doesn't have Intel's product range, especially in laptops.

      Nonsense. AMD has some extremely low-power processors that happen to be much faster than anything Intel makes, while still being cheaper.

      AMD doesn't have a seperate line for their mobile chips, but Intel won't either as soon as they adapt their Pentium Ms into their desktop/server lines, which they are currently working on.

      No one makes anything as good as the Pentium M for laptops. Not AMD.

      No, AMD just makes processors that are better than the Pentium M for laptops. 64-bit, faster, just as low-power, cheaper, etc.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  110. Cut out the middleman by overshoot · · Score: 1
    Some guy at Ars quotes some guy on Groklaw named "overshoot" who says he "worked with Apple."

    It's an old handle. For those who do more gaming than engineering, it has to do with signal integrity. Which in turn has to do with how I know things about being an Apple chip supplier.

    As for anonymity, I rather doubt that said Apple supplier would appreciate being named. Deal with it.

    --
    Lacking <sarcasm> tags, /. substitutes moderation as "Troll."
    1. Re:Cut out the middleman by Anonymous Coward · · Score: 0

      Thanks for your reply.

      Can you clarify a few things?

      Are you making assumptions about the Apple-IBM relationship based on your companies experience with Apple or do you have information from IBM?

      This information: and sometimes Apple will let them sit a while to see if they can get a price break
      is this from IBM?

      Please don't reveal anything that would get you in trouble. Life is complicated enough.

      On a side note:
      You complement IBM for having the class to hold their tongue and not criticize a vendor in the middle of a post criticizing a vendor. Faint praise indeed.

  111. that were supposed to hit 3.0GHz... by Anonymous Coward · · Score: 2, Interesting

    They were supposed to hit 3.0GHz many months ago, and they still haven't. They're stuck at 2.7GHz, well, at least the current chip is. The next chip IBM has announced (last week) tops out at 2.5GHz. How's that for progress?

    And the yields. Ugh. The 90nm G5s became "available", but were only used in the XServe for a long time because so few chips were available they couldn't spare any for desktops.

    The real thing is they were supposed to produce a chip useable in a laptop a year ago, but they still haven't, well, perhaps the one just announced. But I think that was just too late. And it's still not going to get the battery life of a Dothan or Yonah CPU.

    There's an additional issue at play here. Currently Apple designs their own north and south bridges, to go with the CPUs. This takes a lot of Apple's time and costs a lot to do. And north bridges are getting far more complex. To make a truly cost-competitive mainstream machine (think iMac G5 or Mac Mini) in the future, you're going to have to have a north bridge with built-in video. That will add a lot more difficulty/cost/time to designing a north bridge. But if you go Intel, the 955 has pretty good (non-gamer) video built-right in. And it's only going to get better by the time Apple ships their machines.

    But really, it comes down to what the other poster said. IBM can't get it together on the PPC at 90nm. I saw a couple of the timelines of machines Apple planned to make. Every 6 months a new timelime would come out, removing machines because the promised high speed, high yield or low power chips didn't appear on time. There's only so much of that Apple could take I guess.

  112. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    I'd dig a pony. And they can integrate any chip they want, yes, they can integrate any chip they want!

  113. And, when your battery dies... by simpl3x · · Score: 1

    Just add grass!

  114. They didn't choose AMD for two simple reasons. by Anonymous Coward · · Score: 0

    Pentium M x86-64, and Centrino/Son of Centrino chipsets.

  115. Re:interesting take on ipod centric-business plann by Vaunted236 · · Score: 2, Insightful

    Please. Apple couldn't even eat the scraps off the Sony PSP table. Doesn't matter how many stupid U2 commercials they throw behind it. Portable (or otherwise!) gaming takes developers, which Apple doesn't have and never has. Hence, the perpetually sorry state of gaming on the mac.

    The only company that could touch the PSP is Nintendo and even that is in question, due to their Sega-esque "3 headed monster" portable offerings of the Advance, DS, and advance successor.

    Microsoft could buy their way in, but they want your living room, not your backpack....but I digress.

  116. Totally wrong by WouldIPutMYRealNameO · · Score: 1

    I don't buy this for one second. The article basically boils down to "Apple is switching their whole line to Intel to get better deals on Xscale CPUs". The iPods currently run a cute little dual code ARM7, which I am guessing costs them about $3-5 dollars (maybe less) in the volume they get them. To move to the latest XScale from Intel, even with REALLY good discount I think they'd have to be paying on the order of $20-25 per chip. Low volume vendors pay around $40.
    Also, the Xscale is not the most power friendly ARM cpu in the world - far more expensive than the current ARM7 the iPods use.

    So unless you really need the power of an Xscale (and an Xscale won't be able to decode video at a resolution high enough to pipe to a TV), then you don't use it.

    With volume manufacture, every cent of cost comes directly off the bottom line and you use the absolute minimal parts that will get the job done.

    While Apple may put out an Xscale device, I really doubt they switched their entire line to get a few dollars discount on the CPU purchase.

    --
    Damnit - I wanted my nick to be "WouldIPutMYRealNameOnSlashdot"
  117. Scare hair by Anonymous Coward · · Score: 0

    Don King would be better.

    1. Re:Scare hair by utexaspunk · · Score: 1

      ...except that Don King isn't dead, and isn't a physicist...

  118. Look in Apple's Source Code by alexhmit01 · · Score: 1

    We are porting (planning to) an app from a CURLhandle (a libCURL wrapper) to CFNetwork. I poked through Tiger CFNetwork code, and see references to compiling on Win32.

    I have seen it in other parts of Apple's code.

    I believe Apple maintains Yellowbox/Win32 (which was their name for OpenSTEP/Windows) at least for their internal apps. Remember, NeXTSTEP (whatever the hell the capitalization was) was a brilliant if ahead of their times technology system that built a flexible OO environment that could run on whatever platform they wanted. They were multiple CPU friends, and mulitiple-OS friendly (their OS ran on top of Unix, they ported their APIs to other Unix companies like Sun, the ported to Windows), and they even got toll-free bridging between Java and Cocoa going...

    The NeXTSTEP tech is really cool, and it appears that Apple still maintains it... Apple Engineering still maintains and enhances it, even if marketing/Steve Jobs chooses to not market it for strategic reasons. I guess that iTunes/Windows runs inside of Yellowbox/Windows to some extent, but no clue.

    Apple keeps LOTS of cool tech going... but they market the hell out of their brand. Doesn't change the fact that 5-10 engineers on a team working on a cool piece of technology is $1m-$2m a year in R&D expenses, which isn't that much for a company of Apple's size IF AND WHEN they decide that it is a $50m/year market that they want to explode.

    Apple has a lot of strategic options. They could license the NT kernel from MS tomorrow, OR the Kernel+Win32 environment, and STILL have an option for Cocoa apps running, which is pretty neat.

    Alex

    1. Re:Look in Apple's Source Code by Guy+Harris · · Score: 1
      I guess that iTunes/Windows runs inside of Yellowbox/Windows to some extent

      Perhaps, but it doesn't run inside Yellowbox/OS X (a/k/a Cocoa), it's Boring Old Carbon:

      otool -L /Applications/iTunes.app/Contents/MacOS/iTunes | sed 's/ (.*)//'
      /Applications/iTunes.app/Contents/MacOS/i Tunes:
      /usr/lib/libz.1.dylib
      /System/Library/Frameworks/Carbon.framework/Versio ns/A/Carbon
      /usr/lib/libSystem.B.dylib
      /System/Library/Frameworks/IOKit.framework/Version s/A/IOKit
      /System/Library/Frameworks/QuickTime.framework/Ver sions/A/QuickTime
      /System/Library/Frameworks/vecLib.framework/Versio ns/A/vecLib
      /System/Library/Frameworks/AGL.framework/Versions/ A/AGL
      /System/Library/Frameworks/OpenGL.framework/Versio ns/A/OpenGL
      /System/Library/Frameworks/CoreAudio.framework/Ver sions/A/CoreAudio
      /System/Library/Frameworks/AudioUnit.framework/Ver sions/A/AudioUnit
      /System/Library/Frameworks/CoreServices.framework/ Versions/A/CoreServices
      /System/Library/Frameworks/SystemConfiguration.fra mework/Versions/A/SystemConfiguration
      /System/Library/Frameworks/Security.framework/Vers ions/A/Security
      /System/Library/Frameworks/AudioToolbox.framework/ Versions/A/AudioToolbox
      /System/Library/Frameworks/AddressBook.framework/V ersions/A/AddressBook

      (extra white space was inserted by Slashdot to prevent page widening).

  119. doesn't make sense by Krommenaas · · Score: 1

    if Apple thinks the Mac platform is going to die, and the iPod is their future, then why wouldn't they switch *only* the iPod to Intel chips? That would get them their volume discount - those few fading Macs wouldn't make the difference - and it would save them a lot of hassle. So this article doesn't make much sense.

    1. Re:doesn't make sense by be-fan · · Score: 1

      It's not the volume discount. It's the discount from being an "all Intel" shop like Dell.

      --
      A deep unwavering belief is a sure sign you're missing something...
  120. The REAL real reason: Apple didnt like IBM sharing by Anonymous Coward · · Score: 3, Interesting

    I too have to post anonymously because of where I used to work (Apple), and frankly your story is a load of shit.

    I was part of the project team that maintained the x86 core of OS X and we in on a lot of the conference calls that Apple had discussing the impending switch. What acually happened was that senior management was extremely unhappy with IBM sharing the PowerPC technology with Apple's competitors Sony and Toshiba (via the Cell work, as well as other stuff that hasn't been announced yet). Apple disagreed with IBM as to what their technology licensing agreements said they could and could not do, so Apple basically laid it out on the line and told IBM to cease sharing the technology with Apple's competitors or they woud go somewhere else. I wasn't there when IBM said no, but Jobs was livid at the last meeting I was in on, and demanded to know how soon we could get our work out the door into some Intel based systems.

  121. Re:interesting take on ipod centric-business plann by TeamSPAM · · Score: 1

    I've always wanted a pony!

    --
    Brought to you by Team SPAM! where we believe: "Information in the noise!"
  122. XScale is dead. by YesIAmAScript · · Score: 1

    I know it doesn't seem like it, with all the devices out there that use it, but it's over.

    XScale is ARM10 basically. It was the next faster core after ARM9, and ARM sold it lock, stock and barrel. But Intel, the current owners, don't know how to do much with it. They seem to have stopped updating it and it's dying.

    ARM has released ARM11, is pushing hard with it. It's synthesizeable and thus a lot more flexible than the XScale. It also has a lot higher clock speeds (presumably meaning higher performance) than XScale at low power.

    So, in short, you'll see a lot less switching to XScale in the future and a lot more switching from it.

    --
    http://lkml.org/lkml/2005/8/20/95
  123. Re:This is my experience with Apple MACs by Stick_Fig · · Score: 2, Insightful

    Some guy didn't know he couldn't right click, so he lost a giant project?

    Goddamn, buddy, your coworker is just a moron who you didn't train enough.

    This isn't Apple's fault. They don't cause trouble. Instead, your utter lack of training of the staff caused it.

    How much productivity would've been lost if you had a two-hour basic training session for members of your staff? Not much, and it would've saved lots of trouble.

    Jesus Christ, don't blame Apple for your shortcomings.

    --
    ShortFormBlog: Writing a little. Saying a lot.
  124. Will Apple Now Announce/Leak Out... by Nom+du+Keyboard · · Score: 1

    Will Apple now announce/leak out that each post-Tiger OS is also compiled in the lab for PPC platforms?

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  125. Thank you by Anonymous Coward · · Score: 1, Interesting

    I have not had the patience to explain this to people here, but the Powerbook line right now is simply outgunned by laptop computers that sell for 1/2 to 1/3 of its cost.

    I've wanted to buy a new powerbook for a year to replace a G3, but I won't do it because the G4 used in the PB is simply old news at this point. And since its so old, you keep thinking "I'm going to wait another quarter; they can't keep this G4 PB line going much longer".

    Now, if Apple wants to sell 15" powerbooks for $1200, then they'll sell some. But they won't (15" prices are hovering in the $1800-2300 range). And if I'm willing to pay top dollar for a top PB performer... I can't. Not for any price.

    Right now, PB sales have got to be in the dumper.

  126. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    And a pony!

    You forgot the partridge in a pear tree.

  127. Grammar nazi not, but wtf is "Apple negitiate for" by Browzer · · Score: 0

    Speculations made by computer literates who are grammatically challenged, and don't spell check should be taken with a grain of silicon.

  128. Re:interesting take on ipod centric-business plann by Phat_Tony · · Score: 5, Interesting
    Everyone says "video iPod," but I think they have the wrong thing in mind. Jobs has said before, and I agree with him, that mobile video playback just isn't a killer app. People want to listen to music in their car, working out, walking around, working- everywhere they don't want to watch TV and movies. People want to watch their movies on their giant home theater setups. Maybe a few people who take public transportation want to watch downloaded video on their iPods, but the potential market for portable video just isn't worth designing a product line to go after. Sure, if you can plop it into your existing product as a software addition, like the PSP (and probably future iPods), you might as well, it may be handy. But it's not a killer app.

    What might be a killer app to design a video iPod around is the DV (or HD) camcorder. Clip your iSight onto your iPod. Now you have a camcorder that's smaller than any other on the market and records approximately forever, strait to hard disk, no messing with tapes. Maybe in H264. I think that's what a "video ipod" is going to be.

    Have and iPod Video and want an HD camcorder? It'll cost a heck of a lot less than buying a DV camcorder, all you need is the iSight, which, by the way, you can still use as a webcam. Want to upgrade to an HD camcorder? Instead of giving Sony another $1000 to replace your DV camcorder with HD, pay Apple a quarter as much for their new HD iSight and plug it into your existing iPod Video.

    --
    Can anyone tell me how to set my sig on Slashdot?
  129. Re:Apple v. Dell?1 by Txiasaeia · · Score: 4, Informative
    Nice troll. On one of these tests (http://www.tomshardware.com/cpu/20050627/athlon_f x57-07.html, http://www.tomshardware.com/cpu/20050627/athlon_fx 57-08.html), encoding lame mp3, the P4 came out on top of the A64 FX-67. On five others, encoding mpeg1 to mpeg2, mpeg2 to divx, mpeg2 to xvid, encoding to ogg, and normalisation of a 700MB wav file in cooledit, the A64 came out on top. In fact, in the ogg and normalisation tests, an A64 3800+ (2.4GHz) beat out a P4 660 at 3.6GHz.

    So what's this about "any" P4 vs A64 tests that show that P4s are superior in audio & video compression?

    --
    Condemnant quod non intellegunt.
  130. Warez? by Anonymous Coward · · Score: 0

    What's to prevent the Apple software from being ripped off once it can be run on a Intel box?

  131. Re:interesting take on ipod centric-business plann by Txiasaeia · · Score: 1

    Funny... people were saying this about Apple when the iPod was announced, and look how popular it is now.

    --
    Condemnant quod non intellegunt.
  132. Apple Bathtubs as much as anyone else. by Chas · · Score: 2, Interesting

    I'm sorry, Apple's as subject to the Bathtub curve for electronics hardware as much as anyone else.

    Things either go really wrong right away, or at the end of the product life cycle.

    Also, there are effect of environment as well.

    Stick a Mac in a dust-choked closet and it'll suck up and die just as quickly as Ye Olde Dellboxen.

    Before talking about how indestructible Mac hardware is, try catching some of these people who've gone to the Apple forums to get hardware issues resolved...at least before the Apple guys delete the posts.

    Before you kill this post with "-1, Troll" markdowns, do a few searches for "Broken iPod", "Problems with Apple Hardware", and browse articles on ArsTechnica, Insanely-Great, MacAddict, etc. Then tell me I'm trolling.

    --


    Chas - The one, the only.
    THANK GOD!!!
    1. Re:Apple Bathtubs as much as anyone else. by Trillan · · Score: 0

      This was a discussion on schools, I believe. While you're right that dust can kill a Mac as fast as a PC, you're not going to find many student rooms in a school that are that bad.

    2. Re:Apple Bathtubs as much as anyone else. by iron-kurton · · Score: 1

      You probably didn't go to school in LAUSD.

      --
      Change is inevitable, except from a vending machine -- Robert C. Gallagher
    3. Re:Apple Bathtubs as much as anyone else. by krakelohm · · Score: 1

      I think the better way to put it is that the Mac's have a better usability lifetime then the average pc.

      --
      You are all a bunch of idots.
    4. Re:Apple Bathtubs as much as anyone else. by stam66 · · Score: 1
      Actually, Macs are VERY durable... I recently offered refuge to an aging Mac SE that was still being used in our department but was being replaced on the insistence of the IT dept (they feel unable to support this), even tho two Dull boxen purchased Dec 2003 have both crapped out doing the same job in a busy medical department...

      I have the Mac SE with me right now and it's still working perfectly! Not very useful but rather quaint...

      I also have an SE30 and IIsi from (?)1990 both of which work perfectly for what they are. I should also mention that my 2 PC towers (1 bought, 1 self-built) after 1997 are both dead as dodos...

      But i'll agree that Macs today aren't built like they used to... I suspect that Apple has realised it's not doing itself any favours by creating such durability...

    5. Re:Apple Bathtubs as much as anyone else. by Anonymous Coward · · Score: 0

      And here I am, with more than 6 (not quite 7, since one is in pieces - lack of outlets!) PCs of various generations, all of which are still functioning perfectly to this day. Only two of them were ever purchased as complete systems (one Zeos Pantera P133 and one ICT (independant) 386-25).

      Everything has always revolved around choosing the right components from the right vendors. Buy quality, and it'll last as close to forever as the capacitors can manage. Buy on the cheap, or just from a high-priced-yet-dodgy-quality vendor, and your system will be dead well before any reasonable functional lifetime.

      It's simple: Apple has a history of buying quality components to go in their machines. Sure, they have problems, but every manufacturer turns out duds which of course trickles down to the integrators. If the batteries in PowerBooks are catching fire, it's because Apple made a bad choice in who to source them from. However, Apple has quite often done what they could to resolve the issue when customers are affected (except with iPods...but I can only laugh at the problems experienced by people who throw down $400 for nothing more than a really big walkman).

      But to summarize my original point: PC != low quality, and Apple != indestructable. PCs are as hardy as the parts used to build them, and Apples are the same way. Some PCs suck, and some Apples suck. However, comparing Apple to Dell is like comparing Ferarri to Yugo. One carries a heavy price-premium for consistently high quality and aesthetics, while the other is a cheap tool that may or may not work as intended but is "good enough."

      Apple's move to x86 just places them on the same street, in terms of retail space. Don't confuse the luxury offerings with the econo-boxes.

  133. lowest power 90nm core? by Anonymous Coward · · Score: 0

    It's Intel's CeleronM ULV chips (Dothan). AMD can't measure up on those in performance/Watt or overall power consumption.

    And Intel has already been using strained silicon for some time. http://www.eetasia.com/ARTP_8800262619_499505,4995 13.HTM

    Why do people assume Apple is after the P4 chips? Look at Dothan, look at Yonah. Those make a lot more sense in an iMac G5, laptop or Mac Mini than a P4 does.

    1. Re:lowest power 90nm core? by MrNemesis · · Score: 1

      Unless I'm very much mistaken, the Pentium M was designed from the very beginning to use very little power, which I think is more important to it's overall power usage than it's fab process.

      I wasn't aware Intel were using strained silicon, and on further reading it seems they're also developing their own brand of SOI without IBM's patents, but rumour has it that a) it won't be deployed until 2007 with 65/45nm chips and b) it isn't as effective. Guess we'll have to wait and see.

      Obviously the Pentium M arch is higly promising, I just wish that Intel would get on with promoting it as a CPU instead of flogging the advanced-stages-of-decomposition horse that is Netburst.

      --
      Moderation Total: -1 Troll, +3 Goat
  134. They are one in the same by alexhmit01 · · Score: 1

    If Steve Jobs makes proper investments, and returns a good return to investors, then he will be able to make more investments and develop more technology that should also make a good return to investors and enhance humanity.

    If he develops good technology BUT NOT a good return on investment, then he will have developed that technology but not be able to develop future ones because they don't make a good return.

    If you succeed on the ROI front, you get to keep succeeded.

    So from a human perspective, making a good return on investment begets other investments, while your "human success" without ROI means not having the capital to make future investments.

    Alex

    1. Re:They are one in the same by venicebeach · · Score: 1

      Alex - I agree that financial success may aid in one's ultimate success, but the question is about how we measure ultimate success. Financial earnings do not guarantee success.

  135. Re:The REAL real reason: Apple didnt like IBM shar by Anonymous Coward · · Score: 1

    See, I believe this story.

    It makes Jobs out to be the worlds biggest fucktard, which we already know that he is. The story fits, therefore it is correct.

    Steve Jobs just fucked over every Apple user and Developer because of a compeltely meaningless tiff with a supplier.

    Steve Jobs takes his ball and goes home, even if it means making the lives of every apple computer user hell for the next several year.

    And of course, IBM not caring one bit as Apple did virtually nothing for the bottom line and was the most irritating chigger that IBM had.

    Completely believable therefore completely true.

  136. Re:interesting take on ipod centric-business plann by The+Lynxpro · · Score: 1

    "And why does Apple need to switch from plain-Jane ARM processors to Intel's greased-lightning XScale? What do they need that extra power for? Why, to bring back the Newton, of course!"

    An iPod with PDA functionality. Like it or not, the *iPod* is the brand/trademark that matters, not the Newton. Only techies and longtime Apple fans (not the recent switchers) have any knowledge or care-in-the-world about the Newton, no matter how groundbreaking it was.

    The Tablet Mac is also another possibility too.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  137. Re:The real reason... IBM can't get 90nm together by Anonymous Coward · · Score: 0

    IBM does _not_ produce any AMD64 chips for AMD.

    Even though they share process technology their processes are different.

    IBM have had real problems with 90nm.
    Some of them have been fixed now though.

  138. Re:This is my experience with Apple MACs by Slashcrap · · Score: 0, Flamebait

    Some guy didn't know he couldn't right click, so he lost a giant project?

    Jesus Christ! Only a true Mac zealot would be humourless enough to respond angrily to a post like this.

    It's a joke alright? It's a joke so fucking obvious that I am actually seriously concerned about the mental state of the person that doesn't realise it's a joke.

    Maybe you should gather up all your Apple products and smash them into tiny pieces? After a few days without you may just start to regain some intelligence.

    And the thing is, I'm probably going to get modded down for trying to help you.

  139. Re:The real reason... IBM can't get 90nm together by Anonymous Coward · · Score: 0

    Considering all die size improvements and heat and electrical improvements that AMD has put into their procs, and that they all came from IBM, I really have a hard time fully believing this. IBM even produces a large amount of AMD's chips.

    Where does this persistent misconception come from? AMD and IBM have a joint process development agreement. This means that they share process technology both ways, not just from IBM to AMD. IBM does not produce any chips for AMD whatsoever. AMD's flash memory (Spansion) is manufactured in Texas and Japan, and all AMD microprocessor products are manufactured at AMD fabs in Dresden, Germany.

    Just thought I'd set the record straight.

  140. Other Reasons by saterdaies · · Score: 2, Interesting

    There are other reasons for choosing Intel too:
    -Intel delivers new processors on a more regular basis than IBM/Moto's fits and starts. It's not because IBM/Moto are incompetant. It's because Intel makes its money off the fast moving consumer market while IBM and Moto make designs for more of the long haul. Think of SPARC chips. They don't progress at the steady rate that Intel chips do. They progress in larger leaps at longer intervals and Apple has had that same problem with IBM/Moto (and it's really only a problem when selling to consumers).
    -IBM's ability to deliver. This might be Apple's fault as the article suggests, but even if it is Apple's fault, Apple doesn't want to commit to huge purchases they might not use. Intel offers them the chance to say "we want 100,000 chips" and then a week later say "we need 250,000 more" and get the extra 250k a week after they receive the 100k simply because Intel sells these chips to more than just Apple and so they continue to make them unlike IBM.
    -Public Perception. I think this is one of the biggest. Using Intel chips lets the avoid the crap that people say against the processors that Apple has used. I'm sure there are a lot of people that go into a store, see a 1.25GHz Mac mini for $500 and then see a 2.8GHz Dell Dimension 3000 with monitor, kb and mouse for $450 (http://www1.us.dell.com/content/products/features .aspx/featured_desktop1?c=us&cs=19&l=en&s=dhs) and think that Apple's are crap for performance and cost too much. If Apple can sell the same configuration as Dell for $100 more, people can justify the premium while not wondering about performance. I'm one of the most pro-Apple and pro-MHz-myth people out there, but I have a hard time believing that a 1.25GHz G4 is going to compete with an Intel processor over 2.5GHz.
    -Motherboards. Right now, Apple has to custom build most of their stuff. With Intel, Intel would be more than happy to sell Apple a fully tested, reliable system to install their OS on. No more in house chipsets, motherboards, whatnot.
    -It's easy/foolproof!!! This is the best reason. Going with Intel makes you like every other manufacturer out there. When they have problems, you do and so your sales don't slump against their's. You don't have to worry about making sure people know your chips are competitive, you don't have to worry about IBM/Moto keeping interest in a market that doesn't make them money, etc. Apple doesn't have all these worries with Intel. The OS is a big enough draw, especially now at a time when Mac OS X is just beautiful and Windows is getting nastier and nastier to run.

  141. Re:interesting take on ipod centric-business plann by Vaunted236 · · Score: 1

    There's a huge difference between playing mp3s (essentially) and portable gaming. Anyone can make an mp3 player. Apple made the iPod hardware all pretty and slick, but it takes much more than packaging to win in gaming. You absolutely need developers to make games for you. Sony and Nintendo have these relationships all sewn up with exclusives or platform bias. Apple doesn't have deep enough pockets to make this happen. End of story: Apple can't kill the PSP. However, I could see Apple doing a portable movie player to compete with UMD on the PSP. Just like music, anyone can play a movie file.

  142. Re:interesting take on ipod centric-business plann by bnenning · · Score: 1

    I'm kind of surprised that Apple hasn't yet latched onto the idea of using the Mac Mini as a media center PC, but maybe that's still coming.

    I expect to see something like that in the future. One problem is that the mini (as well as the iBook and Powerbook) isn't fast enough to decode full screen HDTV or H.264 video, which I suspect is a major reason for the Intel switch.

    --
    How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
  143. AMD partisans, be patient ... by constantnormal · · Score: 1

    Steve has burned his bridges behind him with Motorola, now IBM, and when he becomes an annoyance not worth the trouble for Intel to bow to him, AMD's the only place left to go.

  144. Re:interesting take on ipod centric-business plann by /ASCII · · Score: 1

    As you confess to yourself, you are only repeating things others have already said. But since most people seem to have missed it, it should clearly be repeated more often. ;-) Video playback is at best a nice side benefit from creating a convergence device, not a killer app. An iPod that is also a tiny digital video camera, that also happens to play videos might be a killer app. Or Mozilla, with the claws that scratch and the jaws that bite, standing 100 feet tall, tearing down buildings and devouring humans by the hundreds, that is a killer app.

    --
    Try out fish, the friendly interactive shell.
  145. Re:interesting take on ipod centric-business plann by jovlinger · · Score: 1

    I dunno.

    I really don't think that the storage solution is what makes or breaks an HD recorder's size or pricepoint. If it were, then sony / jvc would just make an ipod-ish module and build their HD recorder around that.

    Secondly, I'm not at all sure that an ipod is the best solution. I'd expect laptop drives to offer more bang for the buck, and since you need a lens assembly anyways, the physical size of the drive isn't the limiting factor. Similarly, the fragility of the lens limits how robust the drive needs to be, which is the other reason for wanting a small one (resistance to g-shock is proportional to inverse size).

  146. Another reason by UnknowingFool · · Score: 1
    Personally I think there might be another reason for the switch besides those that Ars Technica listed. Namely, Apple did it to hurt Microsoft. Besides a more direct comparison between OS X and Windows if they were on the same platform, a switch to Intel would hurt Microsoft's Xbox 360 development.

    Currently development is done on Apple PowerMacs. Development could be done on Intel's but usually you want to the development machine to be as close to production as possible. Hence the use of the G5. But if Apple switches to Intel, Xbox developers would either have to buy up all the existing Power Macs or buy IBM Power workstations (which start at $5K apiece) to develop on a similar machine. Developers could develop on Intel machines but there would be much more work invovled to make sure that the games would work on the Xbox 360. Certainly a games company could overcome these obstacles if they wre willing to spend the money and/or resources, but it's another barrier to overcome.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  147. Re:The REAL real reason: Apple didnt like IBM shar by Anonymous Coward · · Score: 0

    Roy? Is that you? It's Joe! =P

  148. Lame by umijin · · Score: 3, Funny

    This is a lame excuse. Steve was just in a hissy fit, decided to break up with IBM, and now IBM has just made a liar out of him, perhaps for spite.

  149. amd != intel by john_uy · · Score: 1
    amd just provides cpu with some network components, and flash (but joint venture).

    intel provides everything as amd does but with other stuff such as chipsets (desktop, workstation, and server), network components (until 10gb!), wireless chips (wi-fi, wimax), i/o processors (which probably majority of raid controllers use), software (compilers) and a whole bunch of stuff that apple will probably not need such as optical components (transceivers), telecom components (voice, data, fax), and others in between.

    this alone makes it technically and economically feasible to get everything like a one stop shop. it would be difficult to get cpu from amd, chipsets from nvidia, gpu from ati, manufacturing from asus, etc. this alone i think is the reason why dell doesn't even want to touch amd. with intel, you talk with one company that can supply majority of components. with amd, you talk to them supplying only a fraction of the entire pie. intel also has the capability of delivering all those chips in one go with amd now barely keeping up with demand. this is no different from fast food.

    with apple diversifying their products from the pc, i believe they can get majority of products from intel. people in slashdot may laugh now but who's laughing years from now. we may see ipods with wifi/bluetooth and raid for protection. powerbooks with wimax. to probably extending it to make their own mobile phone.

    --
    Live your life each day as if it was your last.
  150. PPC matters to some by DreadSpoon · · Score: 2, Interesting

    no one uses an Apple because it has a PPC.

    That isn't strictly true. There are tons of people, myself included (to my shame), who find alternative technologies attractive. I mean, let's face it, Windows _would_ let me do everything I need to, but I use Linux because of basically irrelevant technological advantages it has. The same goes with PPC. Sure, it might not *really* matter, but PPC is sexy, PPC is "cool," and PPC is a selling point for Apple machines.

    To be quite honest, I think OS X is the worst of the three OSes I use regularly. It's really polished appearing so long as you only do a certain limited set of things, but I constantly run into its limitations and vastly annoying bugs. Apple sold its hardware to me because the hardware was better; perhaps not technically better, but better by my own standards.

    I'm not in the least alone on this, either. Alternatives are "in." Some people dye their hair blue, some people pierce every part of their body, some people wear black fishnet stockings on their arms, and some people buy Apple products. ;-)

    1. Re:PPC matters to some by matthewmichaelagee · · Score: 2, Interesting

      That's exactly it. These days, choice of OS and choice of hardware platform is largely an aesthetic decision. Yes, upfront and life-cycle costs weigh in on that, but compared to the value of one's own time and enjoyment, they're practically rendered a petty afterthought. For me, it's all about the architecture. Same thing as folks caring about the engines in their cars. I can take any machine and put it in the box of my choice or throw in in a rack in the closet, play with multiple evolving OSes, but what's the one constant that I can't change without a major reinvestment? The hardware. So I go for what best appeals to my personal design and performance preferences as well my own judgement of long-term platform viability, mitigated by costs. And honestly, I think you'd be hard-pressed to find a machine with as well-developed a longterm aftermarket as the Macintosh. I expect they'll keep producting PPC Powermacs for at least a couple more years, and wouldn't be surprised if Apple's 'Intel-only' move doesn't prove quite so cut-and-dry as they've pubicly stated at this point. Plus, Apple's nascent HPC market won't be quite so processor-agnostic, and if nothing else that might give a nice boost to economies of scale in IBM's future offerings.

      --
      ...m...
    2. Re:PPC matters to some by Anonymous Coward · · Score: 0

      There are tons of people, myself included (to my shame), who find alternative technologies attractive.
      Most people try to use what works, regardless of what the majority of people are using. Using something different just to be different is odd. There are ways and reasons to express yourself but using a "different" piece of technology is far different then dying your hair or wearing nose rings. Unless of course you are fooled into thinking that piece of technology that is different is somehow making you stand out. Just like the neighbor with the Dodge Viper that adores the comments and the head turning. He is actually confusing the attention getting with himself and not the car. People are looking at the car, not the person behind the wheel that has no real connection with the car or the company that made it. He is only part of the attention because he decided to spend the money on that car. I have the money myself for a Viper as well but I chose a piece of property instead as I do not desire that artificial prodcut awareness attention. No one is driving past my vacant investment property saying wow, check out that awesome piece of property!! I could get attention if I died my hair green though.

    3. Re:PPC matters to some by arminw · · Score: 1

      .....I think OS X is the worst of the three OSes I use regularly.....

      I wonder if Windows is one of those three, since you don't name them. How anyone could rank the insecure, malware prone often crashing Windows above OSX is something I cannot fathom. The great iLife suite of programs included with every new Mac makes it a very compelling platform for anyone with even a small artistic bent. For games a console is much better and for business a Windows machine is usually required because much special software for business only works with that OS. When the processor switch is complete, I suspect that many Apple boxes will also run Windows. Even at present processor performance, the kind of chips in a computer are much less important than the software running on the hardware.

      --
      All theory is gray
    4. Re:PPC matters to some by drsmithy · · Score: 1
      How anyone could rank the insecure, malware prone often crashing Windows above OSX is something I cannot fathom.

      Probably because it's not especially difficult to have a Windows machines that does not suffer from these problems.

    5. Re:PPC matters to some by drsmithy · · Score: 1
      I mean, let's face it, Windows _would_ let me do everything I need to, but I use Linux because of basically irrelevant technological advantages it has.

      _Technological_ advantages ?

    6. Re:PPC matters to some by arminw · · Score: 1

      ....Probably because it's not especially difficult to have a Windows machines that does not suffer from these problems....

      For a relative expert, like most here on /. that is very much true. I have not have had much trouble I could not deal with on my Windows machines either, other than Windows seems to want to be re-installed periodically for other reasons not always related to malware. Many, if not most here have had to revive dead or dysfunctional Windows machines for others who know nothing or very little about computers. This kind of rescue operation is much less frequent for Macs. Even when a Mac acts up, a non geek user is more likely to get it working again than Windows.

      --
      All theory is gray
  151. IBM vs Intel vs. AMD by tolkienfan · · Score: 1
    Personally, I believe it has more to do with Intel vs AMD:
    There is only 1 manufacturer making the G5.
    There is clearly competition between Intel and AMD.

    Without any competition, the Power chips have less appeal.

    Of course, I personally can't wait for a cell based Linux box. And it's gonna be about $500... time to brush up on vector coding...

  152. G5 Laptop? by Fujisawa+Sensei · · Score: 1
    The laptop G5, which is the long-rumored and now-announced 970FX, has supposedly been ready to go into an Apple laptop since at least early last month.

    I'll believe it when I see it. I certainly don't see anything about it under the "Hot News" on Apple's website. Till then its vaporware, just like the Phantom. (Well maybe not quite that bad, but you get the idea.)

    Apple is behind in the laptop market, which is expanding. They are continuing to fall behind because they have no top end, (64 bit) laptop. They have to change or die.

    --
    If someone is passing you on the right, you are an asshole for driving in the wrong lane.
  153. Transfer Fee is not real by alexhmit01 · · Score: 1

    Dell has to pay Microsoft for each copy of Windows that they ship, somewhere in the $20 - $30 range.

    Apple has to pay its employees to develop OS X, but they don't pay them "per machine shipped."

    If Dell ships 1 additional computer, they pay Microsoft an extra $25 (I'm simplifying, I'm sure that they buy in lots > 1, whether it is per 10 or per 100 or per 1000 computers).

    If Apple ships 1 additional computer, they don't have to pay ANY MORE for "OS X" development.

    The operating system is a variable cost that Dell needs to factor into their pricing model.
    The operating system is a fixed cost that Apple needs to factor into their BUSINESS model.

    If Apple wants to make $200/machine, they need for sell for $200 more than the variable costs. Dell has the additional Variable cost of $25 for Microsoft.

    Apple needs to recover that OS development cost, but they don't need to "per machine."

    That is a MAJOR difference in divisional pricing structures and underlying economics.

    Doubling Apple's machines has no increase in their OS costs.

    Alex

  154. Enterprise support sucks by alexhmit01 · · Score: 1

    Yeah, their group sucks. Server 10.2.8 broke my Xserve and shut down mail. I call support, and the "Enterprise Support Group" was all "in a meeting." We ended up upgrading to 10.3 Server which had different problems, but broken system pushed the upgrade a bit faster.

    That said, for a SMALL network, OS X Server is a pretty neat way to get an LDAP/Kerberos system running... The poster that I replied to was playing with Unix networking... and OS X Server is a neat addition to the mix...

    Alex

  155. ogg? by geekee · · Score: 1

    " And why does Apple need to switch from plain-Jane ARM processors to Intel's greased-lightning XScale? What do they need that extra power for? Why, to bring back the Newton, of course!"

    They want to support ogg?

    --
    Vote for Pedro
  156. Re:conspiracy by Anonymous Coward · · Score: 0

    It's the mods way of joking.

  157. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    Eh? Why do Apple have to synchronize their computer processor and their digital player processor? The current iPod processor is not PPC and the OS is not Mac OS X Lite and yet, iPod and Macs works well. Hell, iPod even works well with non-Apple, Wintel/WinAMD computers. If Apple wants to move iPod to Intel processor for discount purposes, they can do so without the complexity of moving the entire computer architecture, hardware AND software AND the whole third party apps.

    OK, so Apple may have a price break on the iPod processor, but will Apple get the same price break on the higher end Mac processor? Will adding Macs to the count increase the discount? I doubt it. Macs sales and iPod sales are of a different order. If performance and price and processor family are of consideration, why not standardize on PPC? PPC makes very good embeded processor.

    I think before people start making wild guesses, they should apply Occam Razor. In this case, the main reason is very likely what Jobs alluded, with DRM, discount etc. a nice bonus thrown in.

  158. Sleek Mac + Intel by boicraig · · Score: 0

    So does this mean my sleek mac with no stickers advertising ATI or NVIDIA or PowerPC is now going to have an "Intel Pentium D/4/M/C" sticker on it? :( A sad day for Macs everywhere.

    --
    Craigy
  159. Re:The REAL real reason: Apple didnt like IBM shar by Anonymous Coward · · Score: 0

    Pfft...

    Sure, Apple doesn't want PowerPC tech getting into their competitor's hands so they go and make a switch to an architecture whose tech is in the hands of just about everybody (including Sony and Toshiba).

    Yea, that IS completely believable.

  160. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    A similar point was made at ahref=http://www.computerworld.com/softwaretopics/ os/macos/story/0,10801,102335,00.html?SKC=macos-10 2335http://www.computerworld.com/softwaretopics/os /macos/story/0,10801,102335,00.html?SKC=macos-1023 35>

  161. BUT.... by DesScorp · · Score: 2, Insightful
    If price of cpu's were really such a big factor, AMD might have been alot more willing to offer discounts than Intel.


    True, but rock bottom price wasn't the goal here.

    1- Apple wanted not only better chip prices, but better laptop chips. While AMD arguably has better desktop processors, they have nothing that can compete with the Pentium M in terms of performance and battery life. And the Powerbook is what drove this change, not the desktop stuff.

    2- Steve Jobs is a label whore, marketing gear to the label whore public. In his mind, Intel = Levi's, while AMD = Wrangler. Good jeans, those Wranglers, but only those low class Wal Mart rednecks wear them. It just wouldn't do to put those low cost AMDs into an Apple.
    --
    Life is hard, and the world is cruel
  162. Re:The REAL real reason: Apple didnt like IBM shar by Anonymous Coward · · Score: 0
    Steve Jobs just fucked over every Apple user and Developer because of a compeltely meaningless tiff with a supplier.


    Well, it wasn't completely meaningless. Jobs found it VERY hard to work with IBM because they compete with Apple on so many other levels. It wasn't just the fact that IBM was sharing the PowerPC technology with Sony and Toshiba. It was also IBM's growing support for Linux on PowerPC in the HPC and renderfarm markets.

  163. Re:The real reason... IBM can't get 90nm together by The+Lynxpro · · Score: 1

    "I have to post this anonymously... You'll see why below. The real reason Apple switched from IBM is because IBM just hasn't gotten their shit together with 90nm. I know this because I recently left a job at a large semi-conductor manufactorer that used IBM for our digital fab. IBM repeatedly promised, "we'll fix the problems in our process" for YEARS, and just couldn't get their act together. With run after run of silicon, IBM couldn't manufacture the parts correctly (or other other customers parts). Finally, my company became fed up, and bit the bullet to switch to another manufactorer. It was a 4 engineer year sunk cost (to update some the design), and the design worked out of the chute (and at pretty good yields). You heard it here first... IBM just doesn't have their shit together at 90nm."

    People forget IBM also bungled up production of the Atari Jaguar back in 93/94. There were several production problems (because of IBM) and thus Atari had to transfer production to Flextronics. Today, Flextronics makes the Xbox for Microsoft.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  164. Re:Apple v. Dell?1 by Nutria · · Score: 1

    Nice troll.

    Hmmph. If anything, I'm an AMD fanboy. All my home PCs use Athlons.

    http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2456&p=5

    Look at the Windows Media Encoder 9 benchmark and see that of the CPUs that "normal" people can afford, the P4s were faster.

    But, now that I look at it again, I see that the numbers were's that much better.

    I guess my info is out of date... :(

    --
    "I don't know, therefore Aliens" Wafflebox1
  165. WRONG by Anonymous Coward · · Score: 0

    The reason for the switch is to directly compete with Microsoft in the desktop space; indirectly boosting the legitimacy of Linux. Apple and Linux win, Microsoft takes a beating. it's brilliant.

  166. Re:The REAL real reason: Apple didnt like IBM shar by rhavyn · · Score: 1

    Versus Intel who hasn't done anything to help Linux out. Nor does Intel sell CPUs to Apple's competitors.

    Glad we got those misunderstandings out of the way.

  167. It's the money honey by bobgap · · Score: 1

    Look at it this way: If Apple was mad at IBM because they weren't getting enough sales because their processor speed wasn't fast enough, it doesn't make any sense to announce that they are going Intel, which seems to be a much better method of kaboshing their sales.

    Perhaps in the long term they will do well with increased sales, but this article rings true, it's all about money.

    And as far as this dedicated Apple user, the reason I've been dedicated is because I was using a bunch of legacy software, but Apple has solved that problem!

    Picture Mel Brooks on a wooden table, yelling, "FREEEEEEEEDOOOOOOOOMMMMMMMM!!!!!!!!!!!"

    I might stay with the Mac, it's os is good, but it will be because I choose to. And I think the best option for me is to buy a new G5 is six months or so, then use it for 10 years and blow off the future improvements.

  168. Article dismissing recent marketshare growth. by aristotle-dude · · Score: 0

    Apple recently doubled it's marketshare in the computer market and this guy seems to discount it completely. I would not be surprised if their marketshare in europe had grown even more.

    --
    Jesus was a compassionate social conservative who called individuals to sin no more.
  169. Re:The REAL real reason: Apple didnt like IBM shar by Anonymous Coward · · Score: 0

    I too have to post anonymously because of where I work (Best Buy), and frankly your story is a load of shit.

    None of us here (at Best Buy) can figure out how Apple competes with Sony, much less Toshiba. Music players I guess, but Sony would actually need to be competing in that market. Za Zing.

    Seriously, only Phil here (at Best Buy) thinks your post is even remotely plausible but Phil is stoned and honestly on the fence as far as his job goes. I think he has been taking the clearly labeled as my own, fat free fudge pops from the company fridge and may also be stealing PS2 games and DVD-Rs from the store(Best Buy). (sorry Phil)

    My friend has a job at another company (Circuit City), we both check receipts at the door-what are the odds-anyhoo, from my paraphrasing of your post in a short but memorable cell phone conversation while I had a smoke, he said quote "You called me before 9:00pm to tell me this? I am already over my minutes. God you are a dick." I called him a "fag" and then he hung up or we were disconnected because you can never tell.

  170. The OS Xperience by jafac · · Score: 3, Interesting

    My bet is that the move had something to do with Intel's DRM, and making the Music Industry happy - since Apple's focus now is iPod/iTMS.

    Also, each iPod sale is a potential "switcher". iTunes is available for Windows, yes. But each iPod sale is a person who may be curious about OS X, might actually buy an iMac, or Mac Mini. (the Mac Mini is aimed at "switchers" - who already have a keyboard, mouse, monitor, but want to front a minimal investment to switch platforms, just replace the CPU.)
    But what if iPod potential "switchers" can't be supplied with enough PPC-powered Mac Minis, or Mac Minis are still a tad too costly, or what if Apple can't slip a powerful enough chip into that enclosure due to heat issues? The switch to Intel chips solves all of these issues. The difference between a Windows iPod/iTMS user, and an OS X iPod/iTMS user? The OS X "experience" - the same schlock any cross-platform software producer can do: make their Native version better than the ports. Like IE Windows compared to IE Mac. iTunes Mac will be kept more up to date with features than iTunes Windows, and it will only cost an iPod/iTMS user a couple hundred bucks to switch. And with Intel chips, they can ramp volume to meet demand now.

    --

    These are my friends, See how they glisten. See this one shine, how he smiles in the light.
  171. Re:interesting take on ipod centric-business plann by The+Lynxpro · · Score: 1

    "This is a really interesting take on the switch that I hadn't considered before. This move to intel makes all the sense in the world if Apple is trying to cram an intel processor inside the iPod, and for pure volume discounts alone, this could really help apple's overall profit margin."

    As another poster mentioned, the current iPods use chips assembled by Texas Instruments. It would be helpful if Intel could produce a combo USB/FireWire chip (if they don't already) so it would be yet another chip Apple could purchase from Intel to further qualify for the volume discounting.

    I'd also like to speculate regarding the chances of getting past the (apparent) prohibition of using DSP audio chips in Macs due to the prior settlement(s) with Apple Records concerning audio in Macs. Back in the day, there was a really nice Motorola DSP (56001?) that was integrated into the NeXT machines and the Atari Falcon, but never in the Mac line.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  172. Re:interesting take on ipod centric-business plann by The+Lynxpro · · Score: 4, Interesting

    "Apple doesn't have deep enough pockets to make this happen."

    While I agree with most of your sentiment, if you flip your argument, Sony should have deep enough pockets to beat Apple in the MP3 player market. They have deep pockets, but they've done jack to dethrone Apple. Sony has deep enough pockets to make Sony Connect successful, but they haven't. Sony has deep enough pockets to make MemoryStick to become successful, but they haven't.

    Substituting the name Microsoft into such an argument also is noteworthy. Microsoft has enough cash to make anything successful, but it hasn't worked. The Xbox would be dead if it were not for the Xbox Live system and Halo. Using your argument about developer relationships, Microsoft should be #1 in videogames considering their relationships with the game developers and the fact that the Xbox is easier to program than the Playstation2. But reality paints a different picture.

    "End of story: Apple can't kill the PSP."

    Apple doesn't have to kill the PSP because Nintendo will do the job just like it has done to every other handheld competitor. The PSP is awesome, but it is the 2005 version of the Atari Lynx, which judging from my user name, you should conclude that I am very fond of. Twenty + year olds are buying PSPs, not the kids nor are the parents buying them for the kids...just like with the Atari Lynx 16 years ago. The kids still get the Gameboys. All Apple has to do is add videogame functionality and better movie playback to a video iPod and it would split the demographic that the PSP appeals to. Even more so when the Video iPod is coupled with an Apple online movie store which would demolish the Sony UMD market for PSP movies.

    The games would just have to be nice. Couple that with Apple's "cool" factor and its advertising campaign, and the Sony PSP would be toast. Having the absolute best technology in the handheld gaming area has never led to success. Otherwise, the Atari Lynx would've won out over the Gameboy. And the Gameboy did not have great third party support when it debuted. Its success was due to its low price, the leveraging of Super Mario Bros. on the machine, and the fact that Nintendo had a larger production run and better distribution than Atari with the Lynx. Third party title strength came later.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  173. Re:interesting take on ipod centric-business plann by The+Lynxpro · · Score: 1

    "I suppose Einstein, with his hairdo, will make a fitting bride of Frankenstein... :)"

    The real Albert Einstein or the Yahoo Serious Einstein?

    My money's on the Yahoo Serious version.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  174. Re:interesting take on ipod centric-business plann by daVinci1980 · · Score: 1

    A real killer app would be a cell phone that actually works, and doesn't sound like the two tin-cans with string that I used to talk to my next door neighbor over.

    Ahh, but I digress.

    --
    I currently have no clever signature witicism to add here.
  175. Re:interesting take on ipod centric-business plann by frank_adrian314159 · · Score: 1
    And a pony!

    Can I just get that without all the electronic crap?

    Seriously. I'm getting worn out on all the gadgets that <random-company-of-the-week> wants us to buy. I already have a cell phone and a PDA and a laptop. I am connected enough and have access to enough information to choke my information bandwidth 24 hours a day. Why do I need a video iPod to carry around, too?

    Unless, of course, Apple wants to give it to me for free. Which is the real issue... Who actually has the money to keep buying, upgrading, maintaining, and buying content for all of this crap? Or maybe I'll need the pony to carry around all of it...

    --
    That is all.
  176. Re:The REAL real reason: Apple didnt like IBM shar by The+Lynxpro · · Score: 1

    "I was part of the project team that maintained the x86 core of OS X and we in on a lot of the conference calls that Apple had discussing the impending switch. What acually happened was that senior management was extremely unhappy with IBM sharing the PowerPC technology with Apple's competitors Sony and Toshiba (via the Cell work, as well as other stuff that hasn't been announced yet). Apple disagreed with IBM as to what their technology licensing agreements said they could and could not do, so Apple basically laid it out on the line and told IBM to cease sharing the technology with Apple's competitors or they woud go somewhere else. I wasn't there when IBM said no, but Jobs was livid at the last meeting I was in on, and demanded to know how soon we could get our work out the door into some Intel based systems."

    Riiiight. So when is Apple going to sue IBM/Microsoft/Toshiba/Sony/Nintendo for IP infringement under this scenario? Is Jobs waiting for the machines to hit the market before he unleashes the lawsuit clusterfrag? After all, Apple does own a chunk of the PowerPC IP. Surely they'd want a licensing agreement, especially from the PS3 sales.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  177. The REAL real reason: Apple=Word; IBM=Acronym by Anonymous Coward · · Score: 0
    I too have to post anonymously because of where I work. I am a psychic who is cosmically linked with Steve Job's mind. Not only do I eat and drink the same substances as Steve, I feel what he feels when he feels it.

    For many years now, the PowerPC consortium has been roiled by Steve's understanding that an Apple is, at its heart, a word and that IBM is simply a bunch of letters. Sensitive people like Steve understand that there is something inherantly wrong, something unnatural about acronyms. It was clear to Steve that having this piece of acronymic impurity at the core of his machine was too much to bear. Intel is a bunch of letters too, but it's a bunch of letters that actually spell a word, like Apple (note that this is the reason why Steve couldn't use AMD, either). I hope that this clears up the thinking behind this.

    1. Re:The REAL real reason: Apple=Word; IBM=Acronym by snuf23 · · Score: 1

      Nice try... but we all know IBM is in fact a contraction of an entire sentence. When we decompress it we get:

      I BM.

      Noun and verb. Subject and predicate. Actor and action. The full enchilada. Or what happens awhile after I become full of enchiladas.

      --
      Sometimes my arms bend back.
  178. Re:Apple v. Dell?1 by Anonymous Coward · · Score: 0

    >>For example, any Anandtech P4/eMT64 vs. AMD64 comparison
    >On one of these tests (http://www.tomshardware.com/cpu/20050627/athlon_f x57-07.html, http://www.tomshardware.com/cpu/20050627/athlon_fx 57-08.html)


    Tom's Hardware took over Anandtech?

    Wow. I did not know that.

  179. Good point by Anonymous Coward · · Score: 0

    " I say, where's the 4Ghz Pentium 4 that Intel had roadmapped for the end of 2004?"

    Well, they got to 3.6ghz which missed by 10%.

    As opposed to pretty much the same thing in PPC land.

    The big difference, of course, is that with AMD, the PPC is simply no match for the best of x86. There may be a ghz myth, but the PPC isn't a good example of it. clock for clock, a P4 is the same as a G5.

  180. Re:Apple v. Dell?1 by ciroknight · · Score: 2, Informative

    The Pentium 4's design is superior in the ranks of a server chip, but I'm afraid they simply over-designed it to the point they're carrying too much baggage in the means of pipeline stages to keep encoders happy. And I really hate AMD users who validate everything by the benchmarks since almost any benchmark currently available is optimized either which way, and the only way to really tell is to use the damned hardware and get a feel for it.

    Of course, it may seem trollish to bag at benchmarks, but really, I simply don't feel like they prove anything anymore. None really test for what they need to (multiple instructions? multiple threads? Fully qualified float, integer and vector math? Please, 3D mark used to be good, but they've been caught cheating, so let's not go there.

    I really love and admire both AMD and Intel (and these days I'm really more on AMD's side, simply because I'm rooting for the underdog, and I'm a poor college boy), but I feel like neither of them are playing fair anymore. AMD gets a rush off copying every implementation Intel's ever made, and yet, when Intel does the same they cry foul? That's not sportsmanly at all, that's just being a whiner. AMD's still a multibillion dollar corporation, and they CAN catch Intel; they just need to do it and shut their upper lip about it.

    Intel on the other hand, still employs a great deal of engineers that sit on their asses because of their current marketing team. There is so much they could be doing with Pentium M that they simply won't do, hopefully this deal with Apple will help them to. There's so much they could do with BIOS that they just won't do, hopefully Apple can alleviate this as well. There is simply so much innovation to be had, and it's so stifled by old technology, bad marketing and biggotry.

    On a side note; if Intel went with the Pentium M now, that could really be a sign of monopolistic behavior that AMD could use. The Pentium M was designed by nature to run cooler, period, and thus, can outclock its competitors. I believe the IPC is still a bit lower than A64, but mainly due to A64's bitwidth. We'll see in about a year.

    --
    "Victory means exit strategy, and it's important for the President to explain to us what the exit strategy is." G.W.Bush
  181. Re:interesting take on ipod centric-business plann by Evangelion · · Score: 1

    Substituting the name Microsoft into such an argument also is noteworthy. Microsoft has enough cash to make anything successful, but it hasn't worked. The Xbox would be dead if it were not for the Xbox Live system and Halo.

    Sooo..... You're saying that the Xbox would be dead except for the fact that Microsoft spent cash on making it successful?

  182. Well Done by meehawl · · Score: 1

    which , I may add, was well before any speculation/rumors on the part of C|Net or the WSJ

    But Dvorak called this years before you. Does that make him God?

    --

    Da Blog
  183. Re:interesting take on ipod centric-business plann by nintendo_is_a_cereal · · Score: 1

    Another major factor in the GB's success over the Lynx was Tetris. I don't have the link handy, but I've seen stuff out there that shows just how much of an impact having the one true version of Tetris and packing it in with the GB had for Nintendo in their fight at that time. As for Apple versus the Sony PSP, I don't see why they couldn't take it on. I own a PSP and as much as I love it, I sadly see the future of the device being a portable media viewer and not a gaming device. There are very few games in development for it, and since launch almost every title has been mediocre. The only thing getting any sort of strong support are the movies. And while UMD's are selling pretty well despite their outrageous prices I think the market could be there for a competitor.

  184. Maintaining both platforms is not an option? by Placebo+Messiah · · Score: 1

    There will be a transition phase down the road anyway.....why not give people the choice? Windows runs on a lot more than just 2 CPU's (barely) What if OSX was available for multiple platforms as well? We've been told the expense of porting the dominant application base is a minor expense...why not maintain both markets?

    1. Re:Maintaining both platforms is not an option? by demon · · Score: 1

      Which CPUs would those be? NT _did_ run on 4 architectures. There was the Itanium version for awhile. They killed that, however. There's now the x86_64 (what they call x64) version. So as of right now, Windows runs on two, that's right, two architectures - one of which is a superset of the other, so it's questionable at best if that qualifies as a separate architecture.

      OS X, on the other hand, has something of an advantage - the benefit of the Mach-O binary format. Since you can have a _single_ executable that contains binary code for multiple architectures, it becomes far easier to support them, as customers need only buy one box of software, and they can get both OS X/PPC and OS X/ix86 support in one shot. Utilities can strip out the non-native binary sections from the executables to save space if necessary, once the binaries have been installed. So it _could_ continue to work, if there's sufficient benefit to do so. We'll see how Apple feels about that once the new ix86-based Apple hardware hits the streets, however.

      --

      Sam: "That was needlessly cryptic."
      Max: "I'd be peeing my pants if I wore any!"
  185. Wrong three by Anonymous Coward · · Score: 0

    Actually, Subtract, Store, Jump on negative; you have no way to negate.

  186. As a customer by iminplaya · · Score: 1

    I don't wanna discount!! I want a good processor! "I want my Alpha! and I want it NOW!"

    --
    What?
  187. Trolling turned on it's ear! News at 11! by MachineShedFred · · Score: 2, Insightful

    Complete troll but I'll bite.

    Perhaps we are talking about hardware that ships with only one mouse button, apparently under the assumption that their developers are smart enough to create an intuitive UI that doesn't require two or three. However, if you feel inclined to use two or three, you still can - and the functionality is even there out of the box.

    They seem to be doing a pretty good job of it, too. Unlike you.

    --
    Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
  188. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    Forget the cellphone and the pony. Call me when it runs emacs.

  189. WiMax isn't getting much play, either by Anonymous Coward · · Score: 0

    Occurs to me that the reason for Intel Vs. AMD aspect of this is Xscale and WiMAX.... Apple needs mobile power for iBooks and iPods (Xscale and WiMax) more than they need desktop power. Perhaps Intel plans on integrating the WiMax stuff with their mobile chipsets???? That would put Apple instantly competitive in one of their more important/profitable markets (laptops).

    I haven't read too much on this, but I kinda doubt that the PPC architecture is dead for their workstation line...

    That's my .02, anyhow. Except for 3D gaming and the like, I think that the desktop power race ended at 2GHz... (wow, firefox really opens fast these days! :)

  190. Re:interesting take on ipod centric-business plann by orgchartleafnode · · Score: 1
    The current iPods use an ARM chip from Texas Instruments, but we can expect to see Intel inside future versions of the iPod line.

    This point was totally unsuported in TFA other than to say that Apple wants a volume discount. Even though Apple grew desktop market share over 3x compared to the mareket in Q1, the volumes still are small when compared to the overall industry. Even when you compare Macs + iPod's Dell is buying way more chips. The whole "Let's expend a lot of effort to move OS X to Intel so that we can buy chips for the iPod from intel." line of thought makes no sense and to make the move away from PPC for the Map about the iPod, is just twisted and ignores the entire emphasis of Apple's announcement at WWDC.

    Who cares about migrating to a new architecture? Let's ignore the consumers who have been conditioned, via marketing, to think that a new chip really makes them happier or more productive than what they currently have. OK, so the question isn't quite right. Who NEEDS to care about migrating to a new architecture?

    The answer of course is developers developers developers. . . . er . . .

    Seriously, how many iPod developers are there? We don't know b/c they all work for Apple. Fact is Apple could switch the iPod to any chip architecture they wanted and no one would notice. They can manage that transition totally internally w/o any market impact.

    In June at WWDC, Apple did what it needed to do to keep the Mac busines line, which still generates most of the company's revenue and profits, competitive. And to do that it needed to show the OS X developer community both the technical and the business way to move forward. It all comes down to providing tools to quickly generate universal applications that support both architectures in the same binary. There was no discussion at all about iPod in the context of the Intel announcement.

    I'm not saying that Apple will never sell an iPod or follow on product with Intel technology as the engine. However to make that the driving reason for Apple's desktop announcement is missing the obvious straightforward point. And yes music is huge and will likely grow even larger but that doesn't mean that a company wants to neglect a multi-billion dollar business like the Mac.

  191. Who cares about encoding? by Urusai · · Score: 1

    It's all about the games, and for games AMD owned Intel. Besides, real haxx0rs download their warez pre-encoded.

  192. Silly. The problem is NEXT year's CPUs, and after by SteeldrivingJon · · Score: 2, Interesting


    Yes, IBM's new CPUs seem adequate. But what about next year? And the year after that? And the year after that?

    Given their history, I don't think they can be depended on to keep revving the line quickly enough.

    To get the latest G5's out, Apple probably had to shovel truckloads of prunes into the goddam fab.

    --
    September 2011: Looking for Cocoa/iOS work in Boston area Cocoa Programmer Quincy, MA
  193. Re:This is my experience with Apple MACs by eclectic4 · · Score: 1

    It's a Mac, not an Apple MAC. Why do people who have never used a Mac capitalize it like it's an acronym? It's very strange...

    Any three button/scroll wheel USB mouse you can find will work on a Mac, right clicking inclued, out of the box. You don't even have to install any software. So, how stupid would you and your "co-worker", combined, have to be to not realize that? I use an 8 button cordless (Logitech MX700) mouse with my Mac.

    Do you know why Apple refuses to "sell" a two button mouse? To keep programmers from becomming dependent on a right click to do anything. It forces them to simplify usage and GUI layout. And guess what, it has worked beautifully.

    Now, I would suggest you actually go out and use a Mac (running OS X) for some time, and then make up your mind. But, don't come back here to tell us, we stop believing liars, as we should.

    --

    "The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge." - Daniel Boorstin
  194. Two words by Thu25245 · · Score: 2, Insightful

    "Silicon Graphics."

    SGI tried this. They built Windows NT PCs, in attractive custom cases, with workstation-derived interconnects and graphics. Basically all the hardware advantages of an SGI workstation with the software base of a Windows OS.

    Sounds great, right?

    Not only did they flop in the market, but it basically destroyed SGI. The PC people thought they were too expensive compared to Dells, and the SGI-IRIX loyalists felt abandoned.

  195. Re:interesting take on ipod centric-business plann by The+Lynxpro · · Score: 1

    Sooo..... You're saying that the Xbox would be dead except for the fact that Microsoft spent cash on making it successful?

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  196. Re:interesting take on ipod centric-business plann by Kethinov · · Score: 1

    Well I don't agree. I think video playback on the iPod is going to be the next major kick ass thing that it'll eventually do.

    I am imagining a day when I can be having lunch with a friend and make a joke, referencing the latest episode of Family Guy. If they haven't seen the episode and therefore don't get the joke, instead of explaining it to them, I can just pull my iPod out of my pocket, skip to the scene in question, and let them watch it.

    Maybe iPod Linux will get there first. And maybe it'll only play xvid. Or maybe Apple will do this, and it'll only play Quicktime. I don't really care. I'm willing to spend a few minutes converting my existing videos into a reduced resolution xvid or Quicktime format to be able to watch them on an iPod. The quality loss won't matter much on such a small screen.

    --
    You're right, I wouldn't steal a car. But if it were possible, I sure as hell would download one!
  197. Re:interesting take on ipod centric-business plann by The+Lynxpro · · Score: 1

    "Sooo..... You're saying that the Xbox would be dead except for the fact that Microsoft spent cash on making it successful?"

    Reread what I wrote. I was making the point that all the cash in the world does not guarantee success, in terms of the argument that Apple does not have enough cash ($5 billion +) in the bank to ensure a video/videogame iPod could not beat the PSP when compared to Sony's cash. Microsoft has something like $50-60 billion in cash and the only thing they've been able to do with the Xbox is keep it slightly above the Nintendo Gamecube here in America. When you compare the installed user base of the Playstation2 to the Xbox, the Xbox may not be dead, but its practically "undead." If there was no Xbox Live - and more importantly the Halo franchise - it would be deader than the 3DO or the parents on Party of Five. To me, Microsoft is fighting a war of attrition against Sony. Although if they keep playing their cards, they might be able to knock Nintendo out of the market as a hardware company. However, their #1 priority is to make sure the Xbox360 doesn't get "Dreamcasted" in the wake of the PS3 coming to the market.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  198. Yes, Mac is inferior. Here's why: by doublem · · Score: 0, Troll

    Let's look at a typical scenario.

    I'm looking up possible solutions to an SQL problem during lunch. I'm eating with one hand, while using the mouse with the other. Before my hand became occupied with food, I used it to type some search terms into Google.

    I now want to skim through the first 20 or so hits on both Google and Google groups.

    On Windows or Linux, I fire up my favorite web browser with tab support, and middle click on the relevant links. By the time I finish clicking, the first few links have loaded. I go skim through each page, looking for something that's helpful.

    On a MAC laptop without an external mouse, I have to put the food down and hold down the Option key to do what evolved operating systems simply give you a button to do.

    The simple fact of the matter is, Mac is using the "Better UI design" claim to cover up the use of inferior hardware. Their marketing has been so effective that Mac users have actually convinced themselves that having fewer features and more restrictions is somehow better. This isn't even feature bloat we're talking about here, but useful features that Apple just can't be bothered to actually make easy.

    The "aesthetic" is always more important that actual utility with Apple. If the feature would save the average user time, but require something that doesn't fit Steve's vision of what the OS should "look" like, the feature just doesn't happen.

    Don't give me that "Better UI design" crap. Scroll wheels and three mouse buttons are damn useful things, and anyone running around saying otherwise is just kidding themselves. It's the whole "I can't have it so I'll mock it," mentality.

    Keep in mind, we're talking about a company that took until version Ten to add a command line to the consumer OS.

    Hardly a sign of an advanced OS in my opinion, given how much faster and more elegant a command line can be.

    --
    "Live Free or Die." Don't like it? Then keep out of the USA
  199. Re:Apple v. Dell?1 by Txiasaeia · · Score: 1
    Such a polite response from such an ugly attack! I could have sworn that I took the "troll" part out. I'm very sorry about that.

    Anyway, taking a look at the page you provided, a 3400+ AMD chip running at 2.4 GHz is faster than a Pentium 660 running at 3.6 GHz. These are real chips that normal people can afford ;) My point that raw speed no longer matters, which is why AMD has adopted the "+" numbering scheme for ease of comparison against P4 chips.

    A later poster mentioned the Pentium M, which imho is a very, very nice design. I don't like participating in AMD vs Intel holy wars because I think that both have their place - AMD is currently the king of the desktop, and Intel the king of the notebook, bar none. Anyway, sorry for coming across like a jerk; nothing like the internet to bring out the worst in people (esp. proofreading skills) ;)

    --
    Condemnant quod non intellegunt.
  200. Re:interesting take on ipod centric-business plann by The+Lynxpro · · Score: 1

    "Another major factor in the GB's success over the Lynx was Tetris. I don't have the link handy, but I've seen stuff out there that shows just how much of an impact having the one true version of Tetris and packing it in with the GB had for Nintendo in their fight at that time."

    I forgot about that. Good catch. But I wouldn't refer to Nintendo's version of TETRIS as "the one true version of Tetris." It was the "one true legal version of Tetris" at the time. Good for the author of the program, but disasterous for Spectrum Holybrite and disasterous for Atari Games/Tengen who had the best and funnest version of Tetris, both in the home and in the arcade. And consequently, disasterous for Atari Corp. and its Lynx game system because they couldn't get Tetris on their machine...whereas if Atari Games/Tengen had turned out to have held a legal claim, it could've been easily ported since Time Warner would've ordered Atari Games to have complied with the porting request. Unfortunately, the Lynx had to wait until Atari Games brought out "Klax" to the arcade and then ported it to the Lynx. And while Klax was awesome, it didn't have the impact of Tetris. And consequently, Nintendo has been able to pass off their inferior handhelds to the large gameplaying public for the last 16 years and as such, an undeserved/illegitimate de facto niche monopoly.

    I actually hope Sony can make a dent in Nintendo's Gameboy charmed armour. I was hoping I'd win the PSP in the McDonald's contest, but alas, I won a PS2 yesterday instead.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  201. you must be joking by cahiha · · Score: 0

    With barely above 2% market share, Apple is irrelevant to Intel or the PC market. Linux is a far more important OS for Intel than Apple.

  202. this sounds like a load... by Anonymous Coward · · Score: 0

    Apple doesn't compete with Sony or Toshiba on anything that uses big CPUs.

    And Cell doesn't even share any technology Apple developed. It uses the PPC instruction set (designed by IBM) but has a totally different architecture. It doens't even have Altivec (designed by Motorola).

  203. Re:Apple v. Dell?1 by MojoStan · · Score: 2, Insightful
    Nice troll.

    Nice AMD bias.

    On one of these tests (http://www.tomshardware.com/cpu/20050627/athlon_f x57-07.html, http://www.tomshardware.com/cpu/20050627/athlon_fx 57-08.html), encoding lame mp3, the P4 came out on top of the A64 FX-67. On five others, encoding mpeg1 to mpeg2,

    The $1042 A64 X2 4800+ tied the $544 Pentium D 840 (1:17 vs 1:18). In single-core performance, the $610 P4 660 beat the $1101 A64 FX-57 (1:35 to 1:44).

    mpeg2 to divx,...

    Results were very similar to above, except the $1042 AMD dual-core beat the $544 Intel dual-core 3:30 to 3:44, and AMD's $1101 single-core tied Intel's $610 single-core (4:58 to 4:56).

    ...the A64 came out on top.

    Hardly.

    The comment you called a "troll" admits that he thinks AMD64 beats Intel EM64T in everything except multimedia encoding. At worst, he might have a reasonable misconception. He is not a troll.

    --
    TO START
    PRESS ANY KEY

    Where's the 'ANY' key? I see Esk, Kitarl, and Pig-Up...

  204. Remember Steve's Ego by doublem · · Score: 1

    Actually, I'm not joking.

    I'm trying to look at things through the eyes of "I'm the center of the universe" Steve Jobs.

    We are talking about a man with an ego larger than Microsoft's finical war chest.

    --
    "Live Free or Die." Don't like it? Then keep out of the USA
    1. Re:Remember Steve's Ego by stupidkiwi · · Score: 0

      So it will be named after the computer, the CPU supplier and the ego in charge?

      Macintosser... it DOES have a ring to it.

    2. Re:Remember Steve's Ego by doublem · · Score: 1

      I like it, I like it.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
  205. It's the applications, stupid! by Locke2005 · · Score: 0

    The only thing holding Apple back from making serious inroads into Microsoft's market share is the perceived lack of applications for the Mac! Now imagine a world in which any Windows applications runs just as well or better on a Mac. This holy grail of computing is the only rational reason I can imagine for Apple to switch to Intel processors... IF they can pull off the Windows compatibility.

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:It's the applications, stupid! by TCaM · · Score: 1

      The only thing holding IBM back from making serious inroads into Microsoft's market share is the perceived lack of applications for OS/2! Now imagine a world in which any Windows applications runs just as well or better on OS/2. This holy grail of computing is the only rational reason I can imagine for IBM to switch to Intel processors... IF they can pull off the Windows compatibility.

    2. Re:It's the applications, stupid! by Locke2005 · · Score: 1

      Point well taken, my "the only thing" comment was an exageration. IBM also charged $2000 per copy for the OS/2 Software Development Kit, which limited the number of people willing to develop software for it. (Note to Apple: you need to make it as easy as possible for anyone to develop applications for OSX -- just like Linux distros makes it easy to develop software for Linux by including GNU tools.)

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    3. Re:It's the applications, stupid! by topham · · Score: 1

      Apple made it amazingly simple.

      Just install xCode.

      It has everything you need to make applications run on a Mac.

  206. Re:The REAL real reason: Apple didnt like IBM shar by Anonymous Coward · · Score: 0

    Huh?

    The agreement between Apple and IBM (and Motorola, BTW) did not explicitly cover the situation in a way that was acceptable to Apple's interests. Indeed, IBM's refusal to even consider amending it to protect us was one of the reasons why we had no choice but to go with Intel. Although we discussed the possibility, suing IBM was not an option. When it comes to lawsuits, IBM can outspend ANYONE, and can retaliate with enough patents to put any company out of business permanently. I doubt Apple will ever get into a similar situation with Intel or any other company in the future.

  207. Re:interesting take on ipod centric-business plann by object88 · · Score: 1

    An iPod with PDA functionality.

    Mmmm, now that's something I could get behind. Screw all this picture/cellphone/video-iPod nonsense; I don't need or want that, nor could I effectively use it.

    But I could use a compact device which played and stored music like an iPod and had all the PDA functionality of my basic Palm.

    Specifically, combine the pointer / touch screen / graffiti / beam and basic todo list, address book, calender, and memo apps of my PDA with iPod's size and music-related functionality, and I would happily replace both my Palm and Archos jukebox. If I'm carrying around one, I also have the other-- why not combine them into one? I know you can get basic apps like a calendar for the iPod, but I just can't see using them with the scroll/click-wheel. Give me a PDA interface (not that micro-keyboard, though) in addition to the click-wheel, and I'm set.

  208. Re:The elephant in the bedroom that everyone ignor by demon · · Score: 2, Insightful

    Not this red herring again. I can see VMware being the cat's meow on this (and you can bet your bottom dollar that Jobs has already called up the bigwigs at EMC and said "Yo, guys, what can we do about VMware for OS X on ix86? This is something I think we need, and you could make good bank on"). But Wine on OS X? No. Not even Not a chance.

    Why? Because it'll go one of two ways:

    - Wine will continue to be what is has been on Linux - useful for certain (commodity) apps that stick with the documented, well-established APIs, but melts down in ugly ways with apps that make liberal use of the many poorly (if at all) documented APIs in Win32. Apple won't go for this, because it _must_ "just work".

    - Apple expends huge amounts of work into eking out all those undocumented API hooks, and makes Wine work flawlessly. Well, that's great - they've now entirely obviated the need for OS X ports of their apps. All major developers will say "wow, we can write/build for Windows, and get perfectly working software on OS X as well? Gee, no more Apple specific builds! Saves us a bundle! Let's snort some more coke off this hooker's ass!" (Okay, they probably won't say that last part. Maybe not. Okay, they might...)

    Either way, it's not going to happen. Either scenario. Because whatever else you can say about Steve Jobs, he does have a sense of self-preservation, and I don't think it would fail him in this case - he'd see what a huge blunder that would be and declare "That's the dumbest suggestion I've heard all month. We're not doing it. Not only that, whoever suggested it, and anyone that supports it, is fired." (Again, he might not say that last part, but who knows.)

    --

    Sam: "That was needlessly cryptic."
    Max: "I'd be peeing my pants if I wore any!"
  209. So IBM can complete with Microsoft by Anonymous Coward · · Score: 0

    I think this clears the way for IBM to buy Apple. Look at what's happening with Big Blue:

    - no more hardware (Lenovo)
    - becoming software and services-based
    - wants to fill the pain in their side that is a competing operating system to Windows

    If IBM bought Apple, it would get one hell of an OS (that runs on Intel chips), loads of decent HCI-type people (which IBM lacks, as blatenly apparent in anything it makes), and significant entry into the SMB & Consumer markets.

    I bet within two years, we see an announce that IBM will buy Apple.

  210. Re:The real reason... IBM can't get 90nm together by Anonymous Coward · · Score: 0

    I think you mistyped "penis" as "grain of salt." Typos happen to the best of us!

  211. Re:interesting take on ipod centric-business plann by The+Lynxpro · · Score: 1

    "Mmmm, now that's something I could get behind. Screw all this picture/cellphone/video-iPod nonsense; I don't need or want that, nor could I effectively use it."

    Exactly. There's no reason convergeance could not happen between PDAs and MP3 players. I'd much prefer that than convergeance with mobile phones, where the trend is making the smallest phone possible at the expense of the screen size.

    I'd say the best candidates for adopting PDA functionality are the iPod (minus the Shuffle, of course) line and the Sony PSP. Why there isn't an option to download (for a price) PalmOS for the PSP is beyond me.

    If you want a mini-OS X, PalmOS, or a revised version of NewtonOS on an iPod, write to Apple. They do have a suggestion area on their website for iPods, here:

    http://www.apple.com/feedback/ipod.html

    That, or go buy some Apple shares and complain/recommend through that avenue...

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  212. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    First off, this is not a troll. I agree that such things need to be repeated more often.

    However, I ride the train to work off and on, and the questions I have to field are an indicator that mobile video playback *is* something that the masses will pay for.

    Background: I've carried a PDA around with me for years. I'm a bit behind the times, so I just recently bought a Dell Axim X30 (old, I know, but it's nice). Every time I ride the train, I am either busy watching a TV show, watching a movie, or playing my NES games. At first I just get some odd looks, but once people see what I'm doing they ask me what "that thing" is that I'm carrying, and what it does. I show them the movie playback, the TV shows, and even some light gaming or MP3 playback. They are always amazed, and wonder how to get one.

    That is, until I tell them the storage capacity: 1GB on an SD card. They always fall off at that point, with the statement that "my son/daughter/own iPod has a 20GB drive." Even my explanation that the price is well below the price of an iPod, and that it does 4x more than any iPod (while looking better doing it) does nothing to change their minds.

    The answer?

    Apple should bring back the Newton, in a way. Use the iPod as the base (style-wise), with the large drive capacity and brand recognition, and push it as a true convergence device. People *will* buy it, especially if it's only marginally more expensive than an iPod (easy, since the iPod is a cash-cow ripoff).

    Disclaimer: Obviously I don't like the iPod. I hate any fixed-function device. I would never buy an MP3 player, or a simple pocket rolodex, since I can get the two combined in a quality PDA for the same or even a lower price. Multi-function is my mantra, and the more expensive fixed-function devices get, the more I loathe them. This is my personal *opinion*, and nothing more.

  213. Arm for iPod? by tod_miller · · Score: 1

    I use an Axim X30H, 624mhz, nice chips, crappy proprietary though, struggle to remove the 'toy' OS it ships with, and get real power out of it.

    But, shock horror, are they implying Apple made the decision to swich to intel based on business and financial decisions a planning?

    They must be mad, I just know there is a conspiracy somewhere!

    Apple PDA soon? (ARM architecture?) Like the OQO? :-) Apple to move into sex PDA sector? Forgt linux on PDAs? Stick MacOSeXI on your PDA? nice

    --
    #hostfile 0.0.0.0 primidi.com 0.0.0.0 www.primidi.com 0.0.0.0 radio.weblogs.com
  214. Re:The REAL real reason: Apple didnt like IBM shar by Anonymous Coward · · Score: 0

    I too have to post anonymously, because I don't work... (oh the shame)

    however, what I heard from my grandmother's friends niece's boyfriend's brother's hairdresser, was that an intern accidentally placed an order with Frito-Lay for 1,000,000 bags of chips, rather than IBM, four months ago. Like Hannibal at Ars said, IBM needs a 6-month lead time for new chips, so that's why Apple switched and went with Intel... since they had a supply of chips ready to go without another 6-month lag in performance.

    I do, however, also hear that Apple will be entering the salty snack-food business shortly... if you don't believe me, ask the hairdresser... they know everything.

  215. No, the real reason is... by joshsnow · · Score: 1

    The real reason you have to post anonymously is because you posted the original anonymous post claiming IBM have problems moving to a 90nm fab.

  216. And you are *still* wrong. by MachineShedFred · · Score: 1

    BZZZT!! I'll take uninformed idiots for $200, Alex!

    On a MAC laptop without an external mouse, I have to put the food down and hold down the Option key to do what evolved operating systems simply give you a button to do.

    Or, you can click on the link, and hold it down for two seconds which will give you a contextual menu to do exactly everything you could do with a right click. Any more pearls of wisdom?

    Don't give me that "Better UI design" crap. Scroll wheels and three mouse buttons are damn useful things, and anyone running around saying otherwise is just kidding themselves. It's the whole "I can't have it so I'll mock it," mentality.

    Just because you use it doesn't mean everyone else should be forced to. I used to do phone support, and 75% of the WINDOWS users I got didn't know the difference between left click and right click; and these were people installing their own video cards.

    Besides, anyone that actually used a Mac in the last SIX YEARS would know that they CAN have it if they feel it necessary. Mouse scrolling and multiple button support is built in if you need it. The new PowerBooks have the best scrolling of *any* notebook out there - you use two fingers on the trackpad instead of one. OMG HOW INCONVENIENT.

    Hardly a sign of an advanced OS in my opinion, given how much faster and more elegant a command line can be.

    Yet Microsoft has crippled their command line environment, and I'm afraid that Linux can hardly be referred to as "elegant" from an end-user perspective. Yes, it has some great stuff under the hood, but I'd rather not teach my mom how to recompile a kernel to get her new Electro-Widget 9000(TM) to work.

    Please, try to know *anything* about a subject before sounding off like an expert. I know it's hard, but you could at least try.

    --
    Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
    1. Re:And you are *still* wrong. by doublem · · Score: 1

      Or, you can click on the link, and hold it down for two seconds which will give you a contextual menu to do exactly everything you could do with a right click. Any more pearls of wisdom?

      Well, that worthless tip doesn't help with the third mouse button, does it now?

      If I tap out "Shave and a haircut" does it emulate a third button?

      Just because you use it doesn't mean everyone else should be forced to.

      So, because all Apple users won't use it leave it out? Don't offer a two button or three button trackpad on laptops AN AN OPTION because the average Apple user is too stupid to know how to use the extra buttons?

      Sorry, I have no interest in an OS that removes options just because Steve Jobs can't figure out how to use them. Go ahead and make them options, make me have to turn on the advanced features, but offer those features damn it.

      Yet Microsoft has crippled their command line environment, and I'm afraid that Linux can hardly be referred to as "elegant" from an end-user perspective

      Tools seem inelegant to those who know not how to use them.

      I'm not saying that the OS should be designed so you HAVE To use a command line, just give me the option. Do you have any idea how much easier it is to administer even a Windows server with Secure Shell instead of Terminal Services, VNC or PC Anywhere?

      How about copying Tetrabytes of data from one server to another, which I have to do on a regular basis as part of my job? If you use a GUI, you have a lot of waiting around. The command line tools for moving data around are far more flexible. If I need to copy just the 900 GB that's been added since the last update, I can do that with a single command line in Windows or Linux. Until Mac was built on top of a decent operating system (BSD) and had a decent command line, the kind of data transfers I have to do would require hours of work by hand, third party applications or applescript.

      I'm sorry, but if you honestly think a command line is a bad idea, then you've already demonstrated that you don't do a lot of the things that require more advanced tools.

      The dumbed down Apple interfaces are good enough for you. Glad to hear it. You shouldn't have to learn to program to use your computer. Apple makes a nice entry level computer, and it can do a lot of the things that most computer need.

      But a Mac would be a pathetic joke for my line of work. It's less of a joke now that it's Unix based, but there's a lot of NeXt crap that needs to go before it's worth my time, and a lot of things that just can't be cone from a command line.

      Knowing how to do various things from the command line is a great benefit. Even when you have to use Terminal Services, it's generally a hell of a lot faster to log in, open a command prompt, and do what you need to do as opposed to opening a window, waiting 30 seconds, opening another window, waiting 30 seconds and so on for ten minutes just to get to an interface to check a setting.

      Please, try to know *anything* about a subject before sounding off like an expert. I know it's hard, but you could at least try.

      I'm sorry you're upset by my having seen your toy computer for what it is, but to tell the simple truth, it's clear you just don't have computing needs that are sufficiently advanced to encounter many of the brain dead ways in which Max is castrated. You're also so brain washed by the Mac marketing machine and the "cult of Mac" that you can't examine your OS objectively.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
    2. Re:And you are *still* wrong. by MachineShedFred · · Score: 2, Insightful

      Well, that worthless tip doesn't help with the third mouse button, does it now?

      If I tap out "Shave and a haircut" does it emulate a third button?


      Oops, except "Open in new tab" is right there in the menu. You still don't know what you are talking about.

      Tools seem inelegant to those who know not how to use them.

      I'm not saying that the OS should be designed so you HAVE To use a command line, just give me the option. Do you have any idea how much easier it is to administer even a Windows server with Secure Shell instead of Terminal Services, VNC or PC Anywhere?


      Yes, I do know, because I do it daily on the AIX, Mac OS X, and Linux servers that I administer at work... from my Mac, using SSH. Built in. Instead of third-party installed. Like Windows. You still don't know what you're talking about.

      How about copying Tetrabytes of data from one server to another, which I have to do on a regular basis as part of my job? If you use a GUI, you have a lot of waiting around. The command line tools for moving data around are far more flexible. If I need to copy just the 900 GB that's been added since the last update, I can do that with a single command line in Windows or Linux. Until Mac was built on top of a decent operating system (BSD) and had a decent command line, the kind of data transfers I have to do would require hours of work by hand, third party applications or applescript.

      I don't know what a "tetrabyte" is, but I'm really not interested in talking about the six-year-old Mac OS 9, which is what your entire experience seems to be predicated on. Go ahead and go back to Windows 98 and tell me how easy administration is, cause that's what you're doing here. This is a complete non-sequitur filibuster.

      I'm sorry, but if you honestly think a command line is a bad idea, then you've already demonstrated that you don't do a lot of the things that require more advanced tools.

      The dumbed down Apple interfaces are good enough for you. Glad to hear it. You shouldn't have to learn to program to use your computer. Apple makes a nice entry level computer, and it can do a lot of the things that most computer need.

      But a Mac would be a pathetic joke for my line of work. It's less of a joke now that it's Unix based, but there's a lot of NeXt crap that needs to go before it's worth my time, and a lot of things that just can't be cone from a command line.


      I do plenty on the command line, and I'm glad it's there. However, I'm also smart enough to realize there is value in having an OS that doesn't require it. This seems to be the point you are missing.

      Yeah, I guess it would be a pathetic joke to have a system that talks to everything easily, without having to jerk around with it constantly. I sure have a hard time filling my day up without having to reinstall drivers, clean spyware, check for viruses, and pray that I won't have to reinstall Windows.

      I work on windows, but I can work *with* my PowerBook.

      Knowing how to do various things from the command line is a great benefit. Even when you have to use Terminal Services, it's generally a hell of a lot faster to log in, open a command prompt, and do what you need to do as opposed to opening a window, waiting 30 seconds, opening another window, waiting 30 seconds and so on for ten minutes just to get to an interface to check a setting.

      Hmm, maybe this is why on Mac OS X you can type in ">console" at the login prompt, which drops you to a text console to do everything you're talking about? Oh, I guess you still don't know what you're talking about.

      I'm sorry you're upset by my having seen your toy computer for what it is, but to tell the simple truth, it's clear you just don't have computing needs that are sufficiently advanced to encounter many of the brain dead ways in which Max is castrated. You're also so brain washed by the Mac marketing machine and the "cult of Mac" that you can't examine your OS objectively.

      While you can call me all the names you want, it still doesn't change the fact that you are not playing with a full deck of cards. I say again, try to know something about a subject before talking about it.

      Have a day.

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
    3. Re:And you are *still* wrong. by doublem · · Score: 1

      Thank you for playing today's game of "Being teased by a Troll"

      You've been a wonderful sport, demonstrating the ability to use logic against a troll, a rare skill on slashdot.org

      You did lose some points for some of the name calling, the "Full deck" comment and generally losing your temper.

      Your final score was 9.2 out of a possible 10.

      Congratulations, it's our highest score yet!

      The grand prize is a chance to get a free iPod or iTunes gift certificate. Just go to this address and follow the directions, and you too, might receive an iPod.

      --
      "Live Free or Die." Don't like it? Then keep out of the USA
  217. yes.. by joshsnow · · Score: 1

    You heard it here first... IBM just doesn't have their shit together at 90nm

    Yeah, that'll be like hearing all of that other scoop $#!+ first on slashdot - you know, like Natalie Portman likes bathing in hot grits in soviet russia because everyone's new here.

    BTW, you forgot to add "FP" to your subject line.

  218. Re:interesting take on ipod centric-business plann by martinX · · Score: 1

    Mobile video playback just isn't a killer app.

    Unless the owner of the vPod is a teenager who is buying video clips from the iTMS to show their friends.

    Good enough resolution to be watchable on a small screen and maybe even doubled for play on a standard def TV, but not good enough for mass duplication ("don't steal video clips").

    People mightn't watch full movies on one of these things, but they will watch video clips. The iTMS has them already. And people will show videos that they've shot themselves. Think "iMovie -> Share -> move to vPod".

    Picture Steve on stage. Music video clip playing in the background. Jumps to another clip. Then another one. Steve's controlling the output with a vPod hidden from view. Another clip. Then the vPod interface shows on the big screen. Steve reveals the vPod. Crowd goes nuts. Product is an instant success. I'd buy it.

    --
    When they came for the communists, I said "He's next door. Take him away. Goddam commies."
  219. Guys, it's just not that complicated. by jcr · · Score: 3, Informative

    The G5 was a dandy machine, and our customers couldn't get enough of them. The trouble is, neither could Apple!

    Apple was leaving a pile of money behind, every single quarter that they had to put up with IBM's supply limitations. I didn't have access to the figures, but I would estimate that sticking with IBM was costing Apple upwards of a billion in revenue per quarter.

    One thing that Apple knows they're going to get from Intel, is reliable supply of all the CPUs they can use.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:Guys, it's just not that complicated. by evilviper · · Score: 1
      One thing that Apple knows they're going to get from Intel, is reliable supply of all the CPUs they can use.

      Okay, then why didn't they sign a contract with AMD?

      Brand new second fab opening... Agreements with a 3rd party to produce cores when needed, etc.

      I'm no tin-foil hat type, but the timing of Apples switch to Intel, and AMD's antitrust lawsuit against Intel for their incentive programs (and the like) sure does seem suspicious.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    2. Re:Guys, it's just not that complicated. by jcr · · Score: 1

      Okay, then why didn't they sign a contract with AMD?

      Why would Apple go through all the sturm and drang of switching processors, and place themselves back in the very same mess they have with IBM?

      Going to x86 was a business decision, and backing the underdog didn't make business sense.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    3. Re:Guys, it's just not that complicated. by evilviper · · Score: 1
      Why would Apple go through all the sturm and drang of switching processors, and place themselves back in the very same mess they have with IBM?

      Did you even bother to read past my FIRST SENTENCE? I just explained why AMD would not have supply problems like IBM.

      and backing the underdog didn't make business sense.

      They aren't buying stock, they are paying for a product. If AMD can provide a better product for less money, there's no reason not to go with them.

      Besides, the switch from PPC to x86 is the big one. Once you're there, it's only a matter of a different motherboard to switch between different x86 processors, and that has to be done every time Intel comes out with a new CPU anyhow.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    4. Re:Guys, it's just not that complicated. by jcr · · Score: 1

      Did you even bother to read past my FIRST SENTENCE? I just explained why AMD would not have supply problems like IBM.

      No, you cited why you believe AMD wouldn't have the same problems as IBM. Remember IBM's Brand New Fab about four years ago?

      Intel's got existing capacity.

      Been there, evaluated that.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    5. Re:Guys, it's just not that complicated. by evilviper · · Score: 1
      No, you cited why you believe AMD wouldn't have the same problems as IBM.
      ...and you didn't bother to argue the issue at all.

      There's little I hate more than the imperical "I'm right, you're wrong." After all, most of the times I hear it, it's from someone that doesn't know what they are talking about.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    6. Re:Guys, it's just not that complicated. by jcr · · Score: 1

      ..and you didn't bother to argue the issue at all.

      Why should I? You're wrong, and that's all there is to it.

      Have a nice day.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
  220. Bunk by SteeldrivingJon · · Score: 1


    Apple never, ever had sole use rights of the PowerPC. The PowerPC is widely used in the embedded space. I believe there were WinCE handhelds running on PowerPC.

    And Apple doesn't compete with game consoles.

    So, you're pulling this out of your nether regions.

    --
    September 2011: Looking for Cocoa/iOS work in Boston area Cocoa Programmer Quincy, MA
  221. Re:The REAL real reason: Apple didnt like IBM shar by Anonymous Coward · · Score: 0

    What acually happened was that senior management was extremely unhappy with IBM sharing the PowerPC technology

    Oh that makes sense, they'll get exclusive technology if they to Intel. What a load of shit.

  222. New apple product by salesgeek · · Score: 0

    Actually this whole thing is subterfuge for the soon to be released power e-i-macpod IIcx. It's a mac in the form factor of an ipod with a color screen and an integrated power supply. It has all the best features for big corporate partners and every trendy business process:

    * High failure rate integrated power supply. (GM Model)
    * Color display incompatible with cheap add-on monitors. (Proprietary Lock out Model a-la old IBM)
    * DRM so you can lock users out of their data and sell them the keys (Ceasar Business Model)
    * iTunes (Razor Blade Model)
    * Only sold direct (Dell Model)
    * Backwards instruction set incompatibility (Apple Model)

    The real question is what does an e-i-macpod ii cx look like? If you know, put a website to meet Apple's latest marketing strategy: leak info, then generate press by suing some poor geek who is trying to survive off of Google AdSense and Claria pop ups...

    --
    -- $G
  223. I'm sure I'll be modded troll for this, but... by Anonymous Coward · · Score: 0

    If you put in some Centrinos, I wonder if you could make the leap to get to "Crapple"?

    Then again, that might offend the Cheese Whiz^W^W err, the Snapple people...

  224. Not to be confused with Mactell... by Chaset · · Score: 1

    ...which was a Mac cloner back in the day of the clones. I think they also made processor upgrade cards for powermacs of that era, but I'm not sure.

    --
    -- "This world is a comedy to those who think, a tragedy to those who feel."
  225. Re:interesting take on ipod centric-business plann by Hao+Wu · · Score: 1
    "People want to watch their movies on their giant home theater setups."

    I was wondering if a large set of goggles could fool a person into thinking they're in a theater? Do your eyes work differently in each setting, or is it possible to simulate a giant screen that way?

    --
    I suggest you read Slashdot
  226. Re:Apple v. Dell?1 by LWATCDR · · Score: 1

    "The Pentium 4's design is superior in the ranks of a server chip, but I'm afraid they simply over-designed it to the point they're carrying too much baggage in the means of pipeline stages to keep encoders happy."
    What does a deep pipeline have to do with servers? Not a bloody thing. A deep pipeline will if anything hurt servers more predictable code like multi-media encoding.
    The P4s deep pipeline was served only one function. To allow Intel to crank up the clock speed. Intel was marketing clock speed and more clock speed.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  227. Current 970 are 90nm, that is bullshit by Anonymous Coward · · Score: 0

    That is total crap. Current 970FX are 90nm and have been for some time now.

  228. Apple will be using both! by dr.badass · · Score: 2, Informative

    I've been repeating this every time FUD about "the switch" comes up:

    Apple announced a two-year long transition from PowerPC to Intel/x86 chips. Two years.

    That's two years that at least some of Apple's computers will contain PowerPC chips. IBM just announced some tasty new PowerPC chips. Doesn't anyone else think that *maybe*, Apple is going to be buying some of them in the next two years?

    --
    Don't become a regular here -- you will become retarded.
  229. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    Um.. Apple is not switching to Intel to save a few bucks. We're switching to Intel because of the lack of performance in the new dual core g5 procs. *shrug*

  230. Re:Apple v. Dell?1 by ciroknight · · Score: 1

    The P4 is superior in the ranks of servers because it has a really great data delivery system (800MHz FSB, quadpumped of course), a great set of very fast encoders, but I'm afraid that its pipeline was simply so long that after it's used its bus to fill itself up with data, it often has to flush it all out because it's a branch prediciting chip, and it's predictions fail often.

    The P4 is a superior in the ranks of a server chip because it is fast. Even with a low IPC, it can get a lot of work done, simply because it does run so many cycles.

    So yes, the pipeline was constructed to ramp the speed up, but it also facilitiates a crapload of in flight instructions, a crapload of code to be simultaniously executed (if you've got Hyperthreading enabled, you'll see this number continue to rise). But as SOON as you hit a branch, prepare to shutdown and lose 30 cycles of work.

    The kind of server I seeing a Pentium 4 being dedicated to would be streaming media encoding or rendering. Since it doesn't look like Intel's going to give up on the Netburst arch, they're probably working their asses off trying to refactor the chip, and make a Pentium M of Netburst. Just because a chip was designed to be fast as hell, and not get much work done, doesn't mean that the archetecture was bunk, and that's what I'm trying to argue. But in the end, it really is just an experiment, the third coming of x86 implementations, super RISCy underneat.

    --
    "Victory means exit strategy, and it's important for the President to explain to us what the exit strategy is." G.W.Bush
  231. Re:interesting take on ipod centric-business plann by bar-agent · · Score: 1

    I was wondering if a large set of goggles could fool a person into thinking they're in a theater?

    I don't think so. If I remember correctly, the problem is the eyes' focusing. There's no way for the image on the goggles to be in focus unless the eyes are actually focusing on it. And the image is, like, one inch from your nose, so that's where you have to focus. And that is major eyestrain.

    --
    i'd hit it so hard, if you pulled me out you'd be the king of britain [bash.org]
  232. Re:The REAL real reason: Apple didnt like IBM shar by mabhatter654 · · Score: 1
    but IBM is supposed to be a partner...not just a supplier. IBM has some great PPC things on every other platform but desktops... they have ppc for embeded, POWER 5 for servers.. but nothing for Apple? comming from an IBM server shop, i was really hoping for some kind of IBM/apple partnership with OSX fronting for "ugly" IBM big iron... espically after IBM sold off the PC division..

    of course, like everybody else interesting[sun, aol, etc], IBM recieved a cool half-Billion+ from MS plus discounts.. looks like any chance of the industry ganging up on MS to take them out.

  233. Re:interesting take on ipod centric-business plann by WatertonMan · · Score: 1

    I actually think that if there was a DVR that could store the TV shows to something like one of those portable DVD players that are so cheap now that a lot of people would use them at the gym - especially when on the treadmill or stair climber. Typically when I work out there is nothing but crap on TV.

  234. Wine by Anonymous Coward · · Score: 0

    Hello? I just say it, drink the wine.

  235. alternatives to X86 by falconwolf · · Score: 1

    I really favor diversity in the desktop ecosphere, and let's face it - PPC is the last truly viable alternative to X86.

    I used to think the DEC Alpha would be a viable alternative to the X86, boy was that an expensive mistake. I ordered an Alpha from Microway that was setup as a dualboot with Linux and Windows NT. DEC as well as all the articles I read about the Alpha said that most any program that ran under NT could be installed on the Alpha yet I was only able to install one program I bought on mine, Borland's C++ Powerbuilder. Though it's sitting to my right within arm's reach I haven't had it running more than an hour in the past 5 years. Maybe when I get a network setup I may use it but I don't know. If I knew then what I know now I probably would of gotten a top of the line Mac instead. At least then I could run Windows as well as Mac software.

    Falcon
  236. Incorrect conclusion re: compiler settings by Dutch+Gun · · Score: 1

    The writer shares a tidbit that OSX is compiled with optimizations tuned for size (as opposed to optimizing for speed). He mistakenly concludes that this is to reduce the size of code bloat. However, on most modern processors, it's measurably more optimal to keep the code small for good cache coherency than to unroll loops and other "speed" increases in legacy C/C++ compilers. I can only speak from my experience in the game development industry (where performance is everything), but we *always* chose the 'optmize for speed' option, pretty much ever since on-board caches became a prevalant feature on Intel and other competitors' chips.

    --
    Irony: Agile development has too much intertia to be abandoned now.
  237. cost of Macs by falconwolf · · Score: 1

    The mere fact that they sell fewer desktops means that they have to be proportionally more expensive per unit, because they have to offset fixed costs like R&D and marketing.

    On the face of it this may be reasonable, however if for instance they were able to sale 100,000 more Macs by reducing the price by $100 then they may come out ahead. The costs of R&D and marketing can be spread over more units sold.

    Falcon
    1. Re:cost of Macs by happyemoticon · · Score: 1

      I agree that they'd probably come out ahead. However, in one of the past articles (think it was posted on /. ) the author claimed that Apple always makes conservative estimates of sales, then runs into product shortages because fab'ing chips takes time, and IBM only builds to order. Essentially, they don't feel a liberal estimate and a consequential price reduction's are justifiable risks to take given their market position. Their share has been historically small, which makes them count pennies anyway, and they have some hard-won gains in the past 4 years they're not about to give up.

      But again, I agree that they're being penny wise and pound foolish. There are a lot of poor folks out there who want a mac but don't want it chugging along at 1.3ghz.

      Hopefully, though, Intel will either fill orders with stock on hand or just fab everything a lot quicker.

  238. Apple tech support by falconwolf · · Score: 1

    Apple on the other hand takes the opposite approach. Anything that runs on their machine (or receives their logo), pre-installed or otherwise, must be tested to their satisfaction. That means of course far fewer options, but also far fewer bugs from a customer experience standpoint. You can buy hardware for your Apple and it'll just work. You can also call Apple, and they'll fix your problem, one way or another. This is why people think Apple hardware is better, but hopefully you can see it will always cost more.

    Apple also has their Genius Bars in their stores where you can go get tech support, bring in your Mac and they may be able to fix for you right there.

    Falcon
  239. Windows in business by falconwolf · · Score: 2, Insightful

    for business a Windows machine is usually required because much special software for business only works with that OS

    They said it had to be Windows, but they didn't say it had to be on a PC ;-) As it is now, and has been for many uears, you can run Windows on a Mac along with all the software you'd normally run in Windows. However you can't run MacOS or Mac software on a PC in Windows though you can software ported to Windows. With Macs you have both Mac and Windows, with Windows you only have Windows.

    Falcon
  240. Mac compatibles by falconwolf · · Score: 1

    Hopefully, they'll decide at that point, that licensing their exact designs would be better for their bottom line.

    Apple did for a short tyme license the Mac OS to cloners but when they brought Steve Jobs back he stopped it. Apple was losing more from the sales of clones or Mac compatables than they made from licensing. Apple is a hardware as well as a software company.

    Falcon
  241. Re:interesting take on ipod centric-business plann by Faithman2k · · Score: 1

    I think the only films Apple would NOT get would be Columbia/Tristar which are owned by Sony (unless Sony doesn't care WHO sells their movies)

  242. XP by falconwolf · · Score: 1

    Well frankly a lot of people already have their copy of XP. I've been looking at LongHorn and I just can't see any reason to upgrade. Seriously. XP is great. It crashes much less frequently that the old Win98 line did. Why exactly would I want to upgrade to LongHorn? So my faster processor can run the OS' new bling? OSX has better bling anyway.

    I've heard from others how good XP is and yet the very first tyme I used in one of my classes within 10 minutes I had to reboot because I got the BSOD. If I recall right the computers were brand new Dells though I don't recall what models.

    Of course they may run into some problems when their realize that their OS license is only valid for the hardware they purchased it on, but I suspect that will just cause them to pirate it.

    As I understand it most editions of XP require activation which is why I decided the next computer I get will be a Mac and I don't plan on buying another Windows OS unless and until MS gets rid of activiation. Well, if I get a new Powerbookd soon I'll get Virtual PC with 2000 but that's it. If I legally buy something I see no reason I should have to prove to MS bought it.

    Falcon
  243. Re:Apple v. Dell?1 by LWATCDR · · Score: 1

    From what I have seen hyper transport beats the P4s FSB hands down.
    The one place that Pentium4 line does seem to have an advantage over AMD in servers is stabililty. An Intel CPU running on an Intel chipset are known for their stability. Even this advantage is more of myth these days. The AMD and Nvidia chipsets are very good.

    You hit the nail on the head about the pipeline as soon as you hit an unpredicted branch loose 30 cycles of work. My experence is that server tasks tends to be VERY branch heavy. The AMD 64 seems better suited to server like tasks, even the tasks you list as good ones for the p4 like rendering and encoding media.
    As for netburst, I think it was a failure or at least showed the end of the clock speed wars. For the next generation of cpus speed will come from more vector units, and more cores.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  244. Apple's switch motivated by m oney?! by Anonymous Coward · · Score: 0

    Wait. Are you saying that Apple's descisions, as a company, are based on . . .profit?! They're hoping to gain some sort of monetary benefit as a company?! What the hell do they think they're doing? Those . . . capitalists!

  245. Re:interesting take on ipod centric-business plann by kris_lang · · Score: 1

    this is why they have LENSES to allow for the change in the focal plane (see Optics 101, or physics 201, or 8.021 8.022 at M.I.T.) :)

  246. Re:interesting take on ipod centric-business plann by Anonymous Coward · · Score: 0

    Maybe the eyes could be fooled using 2 seperate screens, shaped like little domes so that each eye can't see the other picture. Something like a 3-D effect, no?

  247. Re:interesting take on ipod centric-business plann by Lars+T. · · Score: 1
    This move to intel makes all the sense in the world if...

    ...if milk is the only drink and you have to buy the cow to drink it.

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  248. Re:interesting take on ipod centric-business plann by The+Lynxpro · · Score: 2, Insightful

    "I think the only films Apple would NOT get would be Columbia/Tristar which are owned by Sony (unless Sony doesn't care WHO sells their movies)"

    I doubt Sony (ahem, Columbia) Pictures gives a frak about what the rest of Sony does. The only strategic thing they've done for Sony Corporate lately was agree to issue their movies on the UMD format for the PSP. Before that, Sony Pictures supported DVD exclusively (and refused to license their films to Circuit City's DIVX joke-of-a-platform) and also agreed to provide content for Sony's mini-Beta (I forget the brand) portable video players. Video-8. That's what it was.

    Of course, you can count on Sony Pictures not licensing any content to HD-DVD and will exclusively support Blu-Ray.

    Music wise, Sony Connect doesn't seem to have that many more exclusive cuts available versus iTunes. Although that could be due to the influence of BMG, since they co-own Sony BMG Music. I noticed one exclusive track of The Killers that was available on Sony Connect and not iTunes, which did piss me off since I am a fan and got the rest of their music courtesy of Pepsi/Mountain Dew and their iTunes promotion.

    Sony Corporate probably wouldn't care about an Apple iMovie/iTunes Movie Download service as long as their was a plug about viewing the movies in the living room on Sony LCD televisions... :)

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  249. Re:Apple v. Dell?- Browser options for older Macs by bluemist · · Score: 1

    Web browsing not up to date?

    If you are a Mac user you should go visit iCab's web site:

    http://www.icab.de/

    They have had one of the best web browsers for the Macintosh platform for years though their version 2.X browsers could not render CSS based web sites properly.

    Their new version 3 beta which came out about two months ago is fully up to date with web technologies.

    And iCab (almost) does not crash, though if it does fold up, you can immediately relaunch it, even in Classic Mac OS as a disc check immediatly afterword has never found any disk damage from the iCab application.

    Also very *very* nice is the ability to archive a web site into a single file on your disk, (which Apple has just adapted in Safari in Tiger).

    The cost is $29 US and can be used for free in a non-commercial environment.

    If you are running version 7 of Mac OS, you can still get their older 2.x browser which still runs like a champ.

  250. New Hybrid Mac : Both x86 & G5 by Anonymous Coward · · Score: 0

    I am looking forward to the Hybrid Power Mac:

    1 Pendium D 830 Dual-Core Intel CPU &
    1 970MP G5 Dual-Core IBM CPU
    (for a total of 4 cpu cores)
    DDR2 Memory (400/533/667)
    SATA-300 3GB/sec Hard Drives
    The newer Blu-Ray 25GB SuperDrives
    your choice of the Latest Nvidia & ATi video card.

    So, the new Hybrid Mac can run both OS X 10.4 and Windows XP-64 using the updated Microsoft Virtual PC software - greatly simplified since a true Pentium Dual Core chip is in the Hybrid Mac.

    The good news of the Hybrid Mac is it will run everything, cost about as much as the current Power Mac, and be a solid choice for people who 'want to switch to Mac' but still need to run Windows and x86 apps.

    It makes a nice transition machine, able to run everything from DOS & OS 9 up to Windows XP-64 and OS X 10.4

    For everyone who wants just 1 machine on their desk, they can buy the Hybrid Mac instead of a Dell, HP or Gateway, a KVM switch and a Mac mini.

  251. What will they call PowerBooks? by soft_guy · · Score: 1

    There were PowerBooks long before the switch to PowerPC. The first 3 or 4 generations of PowerBooks had 680x0 processors.

    --
    Avoid Missing Ball for High Score
  252. Re:Apple v. Dell?1 by Whyzzi · · Score: 1

    The Pentium 4's design is superior in the ranks of a server chip

    Are you reading the right stories? Please, read:

    http://www.tomshardware.com/cpu/20030422/opteron-0 4.html

    Please slashdot, clarify this if I've left anything out:
    The Opteron has it's own memory controller. That means it is not sharing the single memory bus in multiprocessor systems like Intel does. The more CPUs you add to an Opteron, the better it scales. Somebody is likely better at explaining this than I can.

    As for the "Apple switching to Intel Debate", slashdotters might find this of interest:
    http://www.anandtech.com/mac/showdoc.aspx?i=2436&p =1

    --
    "BSD is about people pissing each other.." (Moid Vallat)
  253. Thermals Anyone? by WolfRune · · Score: 1

    I wonder if perhaps the reason for the change is the ridiculously high thermals for the current G5s. From what I've heard, they run so hot that it would be almost impossible to consider putting them in laptops.

  254. dude... by cbittle · · Score: 1

    You're [secretly] getting a Dell!

  255. Virtual PC by falconwolf · · Score: 1

    Now, have you ever *used* Virtual PC? It sucks. Big time. S l o w as molasses, and lots of things (esp USB devices) just don't work. Using it is painful. Think Dad's going to trade in his 3GHz pentium-4 Dell for the equivalent of a buggy 200MHz pentium-2, and pay extra for it? Not going to happen. Not an option.

    No I haven't used it myself but I knew a few people who did use Virtual PC and it's only been recently that I've heard this on /. I hadn't heard anything bad from those users I knew. Of course I prefered how it was done on Amigas, with a PC card installed instead of emulation.

    Falcon
  256. Mac's share of market by falconwolf · · Score: 1

    Their share has been historically small, which makes them count pennies anyway, and they have some hard-won gains in the past 4 years they're not about to give up.

    I guess it depends on what metric is used. I started using Macs in 1984 and as last as 1990 Macs held half the market for home or desktop computers. It was only after MS released Windows 3.x when PC compatibles overtook Macs.

    Falcon
  257. Re:Apple v. Dell?1 by Anonymous Coward · · Score: 0

    Intel CPU's are definitely better for computational speed. However CS is not everything. You may be able to encode a single stream faster, sure, but proc up cubase and load 67 tracks with 134 plugs and tell me how your intel mobo does LMFAO.

    I watched a dual xeon mobo melt down on that load. CPU's were at 10% usage, yet the project was unworkable.

    My single cpu AMD64 3200+ played same project without breaking a sweat at around 60% utilization.

    Snap, crackle, pop! Intel sucks for IO bound jobs. That's where AMD kicks it's ass. Database, audio/video production, and other such apps, require lots of system and memory bandwidth to support that fast raid. That's intel's bottleneck right now. All that computational horsepower does you no good if you can't get the data into and out of the cpu fast enough.

    The phrase "suck a golf ball through a garden hose" comes to mind. For overall system speed where it counts, AMD is simply better. I think my system has 9.7 GB per second bandwidth capability on the mobo.

    More system bandwidth = faster system. It speeds up the whole system.

    Yea intel beats amd on some benchmarks, but that's about the only place...

    The only benchmark that matters is the application you are going to run, the rest are next to meaningless. A benchmark that only tests file encoding, only tells you a cpu is faster at encoding that type of file, you can't extrapolate that statistic to the whole system.

    l8,
    AC

  258. It's Business As Usual At Ars Technica by Suggestive+Language · · Score: 1

    Ars Technica produces the kind of baseless speculation that would make Cringely blush; that leads to wrong-headed opinions that would make David Coursey blush, and coalesces into inaccurate predictions penned with a conceitedness that would make Dovorak blush.

    This is all created with the kind of 'inside information' that would make the guy running Mac OS Rumors blush.

    For an Ars Technica commentator, being embarrassingly wrong is a profession...and a cause for pride.

    --
    I got no problem voting with my feet.
  259. Re:Apple v. Dell?1 by Pranadevil2k · · Score: 2, Insightful

    "AMD gets a rush off copying every implementation Intel's ever made, and yet, when Intel does the same they cry foul? That's not sportsmanly at all, that's just being a whiner."

    What are you talking about, copying implementations? They license Intel's proprietary instruction sets, they didn't COPY them. They are paying Intel to have them. And having them is important for compatibility reasons. EM64T is also licensed by Intel from AMD. Nobody is stealing or copying anything.

    Did you even read the complaint against Intel? They have been using anti-competitive methods to keep OEMs pumping out more Intel and less AMD. They have even gone so far as to threaten company heads that were going to attend the Athlon64 launch parties.

    Actually I must ask if you even understand what anti-competitive behavior is. Intel releasing the Pentium M, a cooler and potentially faster chip, is perfectly acceptable. AMD did it with the Athlon64, after all. Selling new and advanced technology that you developed is how those companies function. If the Pentium M just happens to be better than Athlon's offering at the time, that doesn't mean it's anticompetitive.