Lego Goes Back to the Basics: Building Blocks
Decaffeinated Jedi writes "Slashdot recently covered Lego's plan to stop producing its Mindstorms line in response to the Danish company's worst financial loss in history. While the original article linked focused primarily on Lego's plans to cease production on various toy lines, Yahoo News now has a follow-up article that looks in greater detail at Lego's plan for the future. 'We are returning to Lego's former concept,' says Lego owner and president Kjeld Kirk Kristiansen. 'We're going to focus on building bricks as our main product, concentrating on little kids' eagerness to assemble.' Kristiansen goes on to blame the company's financial woes on its attempt to follow trends rather than focusing on its more traditional products. In turn, the company's plan for 2004 will include a renewed marketing push for Lego bricks as opposed to licensed products like the Harry Potter and Star Wars lines. Toy researcher Joern Martin Steenhold also notes the following in the article: 'All research, including my own, shows that computer games and other electronic games take up only 20 to 30 percent of children's play time. Boys play with traditional toys up until the age of eight or 10, and it is in the zero to seven age range that Lego has its niche.' Zero to seven? What about the Slashdot crowd?"
I always preffered unabashed Lego sets.
Having 100 of each was great. The sets with instructions were fun, but it really was more enjoyable to be creative. That's what we should getting children to do anyways.
I'm proud to say I've played with legos for as long as I can remember, and I still do.
Boys play with traditional toys up until the age of eight or 10, and it is in the zero to seven age range that Lego has its niche.' Zero to seven? What about the Slashdot crowd?
I'm 38 and still monkey with Lego. When I was sick at home for a few days I had a little contest running with myself. I had built a small Lego "bridge" that could span a piece of legal paper lengthwise (14") then would place a glass of water on it. If the bridge didn't hold then I had water to clean up. If the bridge held for 5 minutes I'd tear it down then 're-engineer' it with less pieces than before. All the regular bricks, no cheating with the longer pieces.
When you're sick a bit of a mental challenge helps you forget the illness. (I was doing this with my Lego blocks from 30+ years ago but I have a lot of Mindstorms stuff too, it's leet)
Trolling is a art,
is a return to the way legos were sold in the 80's, not in sets, yes there were those, but you could also just get a generic set. I have not see a generic set in the stores around here, they all are some set based on some movie game or some thing, but no generic set.
I wonder how this will effect FIRST Lego League, the international robotics competition for middle-schoolers. FLL is a great program from Dean Kamen and the same people who run the FIRST Robotics Competition.
Zero to seven? What about the Slashdot crowd?
What about us? I haven't touched a Lego since I was probably 10 or 11 years old. Do grown men still actually play with these things? Say it ain't so!
A corporation moving back toward imagination and away from limiting corporate tie-ins, don't see too much flowing in that direction these days. The "themed" Lego sets were the worst thing to happen to toys in my lifetime.
I'm beginning to have faith that I may be able to buy new Lego for my future children, as opposed to having them play with my mess of a collection.
umh... 0-7?! And I just got my new lego car (but my kids stole it!!!!) and I'm not in that range. Legos are really cool for creative usage. Have you ever tried to use cpu cooler with legos? (The coolers should be stronger, they break down too easily - I managed to break couple such things with kids when we were playing with them and legos. )
=)
Back in the days you really needed to have some creativity to build somehting with Lego, not just putting together fancy parts of a spacecraft...
I think it's a good thing they are forced to put demands on kids' creativity once again...
Sounds like they've been reading Slashdot recently ;) Now if they could only reduce the price of the bricks a little bit... Ok, maybe I'm asking too much.
Still, kudos to Lego.
R.but when I was a kid, I remember having much more fun with K'Nex than with legos. K'Nex constructions were larger (some could take up the better part of a room, which kids find tremendously cool), more permanent, and they could have some really neat moving parts (Lego Technix notwithstanding). I played much more with my Big Ball Factory than with the Lego models that I had.
--- Bwah?
The problem with the Slashdot crowd is that not as many /.'ers play with legos and one might think. Most of us have jobs and lives that prevent us from playing with cool toys.
On the other hand, Lego's problems lay deeper than a bloated product line. Lego toys are way, way too expensive. Even when I was a little kid twenty years ago, my parents bought me high quality knockoffs at Sears for like 1/3 the cost of Legos. I imagine that it's worse today.
Conformity is the jailer of freedom and enemy of growth. -JFK
I always though Leggo went down the tubes when they started pushing the non-interchangable 'theme' sets.
love is just extroverted narcissism
> Boys play with traditional toys up until the age
:-)
> of eight or 10, and it is in the zero to seven age
> range that Lego has its niche.' Zero to seven?
> What about the Slashdot crowd?
Perhaps he was talking mental age?
Seriously though a key trait of the hacker mindset is, I think, playfulness. That shows up in the way hackers mess around with language and Lego. And that playfulness is a key aspect of learning. How many times have you hacked something together "just for the fun of it": in reality half the fun was that you were learning.
The good news is that Lego is going back to the bricks. Great news Lego, that's just what we all needed!
John.
The problem with LEGO is the stupid pieces.
Grab a random $20 kit at a store, it's full of special pieces with no real use.
What happened to actual blocks? you get only a few if any in the average kit.
I was going to buy lego for some children, until I realized I would need a moderate fortune to give them a decent assortment of basic pieces.
I played with LEGOs for years and years. Now having my first child (a boy) I am not at all interested in allowing a game system. I don't see any value to the skills it teaches. But with LEGOs you have to bargan with other children for the good pieces, pick up before the vaccum/dog gets them and generally interact with the REAL WORLD.
.
The only issues with LEGOs is their long life. I have 13 pounds of them from my child hood and after washing in the diswasher (inside a gym bag) they look new!!! Too bad for LEGO that I wont need to buy any new sets. .
Later.
I think there actually might be a good market for the Harry Potter, Star Wars, Bob the Builder and similar Lego sets.... if those sets would be more compatible with the standard Lego blocks. None of the much-lamented specialty blocks that were only good for one thing, but 'themed' sets of generic or Technic Lego. There's no reason why they wouldn't sell well.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
Zero to seven
I would never give a child under 1 year old something that swallowable.
Vonal Declosion
I played with "Legos" (don't let the company know I still call them that!) until I was *at least* 10 years old. As I grew older I moved away from building houses, cars, and other "normal" stuff and started building my own nifty creations like secret vaults with locks and awesome aerial firefighting aircraft. It really got my mind thinking about how practical my creations would be in the real world, and if they followed the laws of physics or not.
Anyway, glad to see Lego getting back to what it always did best. Perhaps they can spin off the Mindstorms branch. I'm sure there are plenty of us who would still buy Mindstorm products.
He is soon to be a guest on Krusty's Komedy Klassic.
Paul Lenhart writes words!
One thing lego always helped me do was learn to conentrate. I could spend hours just doing one thing. Kids now days seem to spend 5 minute son something then move on
As the old saying goes
"I'm sure my concentration span is...ooh look shiny thing"
Rus
CPanel + Root from $35/mo - 10% off with discount code SLASHDOT
It'd be nice if they were more affordable though (this is where that nasty global economy / foreign currency things comes into play :(
I C_ ID=7109
Actually, I've been kind of surprised that Lego hasn't hit upon the idea of marketing kits directly to grown-ups, say a line of desk accessories (the pens struck me as lame).
When I got a Fujitsu Point 510 pen slate, I didn't bother to get a stand---thought about making one out of wood, but instead chose to use my old Legos (I've since added a pen holder and a stand for a CD-RW drive to lift it up behind the Fujitsu Stylistic I did purchase a stand for (was running low on Legos)).
Pictures of the Point 510 and stand should be here:
http://www.tabletpcbuzz.com/forum/topic.asp?TOP
William
Sphinx of black quartz, judge my vow.
The sharp edges of my Lego RealDoll are a real health hazard. Perhaps Legos with rounded edges might appeal to the adult crowd.
I have to admit that I only buy the Star Wars Lego... If that is discontinued I'll be upset... I guess its a good reason for me to finally have kids, so that I can *buy them* lego...
Having special LEGO pieces that could be used for only one purpose wasn't very inspiring.
I guess some models will become bigger in size since they have to do details with standart pieces now.
I hope this means the end of Lego's "Bionicle" line of toy robots. I've been a major Lego fan since I was little and, to me, the Bionicle line was the epitome of Lego dumbing down their toys and sucking every bit of fun out of them. A lot more fun and imagination happens in your head when you're given a cleaner canvas.
Bill Clinton: Pimp we can believe in. - The Shirt!!!
I've always been interested in the Mindstorms, but never quite enough to buy 'em, always figuring "Some day, some day..." Well, it looks like "some day" has arrived, and I don't know which ones to geek out on. I'd like to:
- Have something mobile
- Have it be controllable via Linux
- Have it do nifty things
For those of you that've already bought/geeked out on/played with them, which models (that are still available) have brought you the most joy?
------------------
Way back when I was young, lego had two or three big product sub-lines, aside from ordinary lego bricks. There were the space-themed sets, I seem to recall there were medieval-themed sets too, and, the one I remember best of all, Technic Lego, the sets that had all the moving parts, electric motors, pneumatic pumps and stuff. Technic was actually my introduction into the mysteries of how a rack-and-pinion steering system actually worked, how diggers worked, things like that. Oh and you could build neat spaceships and things with it too.
I'm all for advanced stuff like mindstorm, etc, but if they neglected their base ranges and customers, then they were kind of defeating the point.
"How fine you look when dressed in rage."
I like the "back to the basics" idea. Today's Lego sets look way too specialized to me- too many specialized pieces, not enough basic Lego bricks- so there's a lot less creative potential. They also look way too expensive.
I think that selling basic Lego sets again is a nice potential return to the things I liked about Legos as a kid in the early 80's. It would be nice if they could sell the basic sets in addition to the fancier licsensed sets and the advanced products like Mindstorms instead of canning those products entirely, but all in all I like this move.
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Now if they'd switch to some sort of fast-degrading plastic or better still, edible, they'd have a huge demand without end.
Oh wait.. Slashdot... women...
"Honey, I feel a certain distance between us..." "Really? A 31ms ping ain't that bad..."
I think the age group of 0-7 is a little low. I played with legos daily until I was a teenager, and I still do. You should see the 1960 Ford Thunderbird engine block I rebuilt the other day.
is a Lego PC Case mod
w000
I'm so 1337, I'm 2448!
I'm sorry but an Obi Wan Kenobi figure with one connector on his head is NOT a piece of Lego.
The whole point is that "Its a new toy every day"
(Great for making biochemistry lab apparatus too!)
I wish at was Friday, but I dont want to wish my life away. So I wish it was last Friday.
I'm worth about 150 0-7 year olds.
Come on Lego, don't throw the baby (Technic & Mindstorms) out with the bath water (Bionicle, Harry Potter, et al).
Congratulations on news for nerds aged 3-7. I really agree that plastic blocks are the kind of thing I will come back to Slashdot for again.
Seriously, surely there are more interesting things happening out there than this?
Or, a terrifying though occurs, perhaps there are not?
Ceci n'est pas une signature
Lego was my primary interest as a small one. And not because of the "trends" as they say. I would only first build the thing that the set was supposed to be, then I'd always go on to building whatever I thought up(albeit, with terrible color coordination -- meh).
I would build and build. But my stuff would always get destroyed. I always thought it was my brother(who would be at home for much of the day cause he wasn't in school yet). Mcuh later I found out that it was my step-dad who would secretly destroy it. He said he did it cause when I had a lot of stuff I would stop building cause, you know, there's no blocks left and I couldn't destroy my creations! I guess I could say my step-dad had an interesting method of parenting in that...
Anyway, I guess the point is, I personally liked it for the building entirely not the "toy" aspect, and It's A Good Thing that they're bringing the focus to that moreso.
I recall being surprised that the parking lot for Legoland was nearly deserted, until I saw the admission price.
Anyway, I know I'll miss Mindstorms. I wonder what other lines they'll drop?
John
Hmmm. I got an idea! They should diversify their business to include battered pancakes! That should make them profitable. Everyone eats right?!!?
Gosh, that's going to be one unhappy baby. All it wants is something plush that maybe it can wrap its tiny fingers around while lying in the bassinet, and instead it's going to get a pile of hard, sharp angled blocks that it cannot possibly understand how to assemble. The odds of a zero-year-old choking on Legos, I would estimate at fifty-fifty.
What a horrible idea.
--
RumorsDaily
Zero to seven? What about the Slashdot crowd?"
...
I guess if they are talking about mental age
Why oh why, if you aren't interested in Lego stories did you take the time to post a comment about it? Believe it or not, there are people on this site who care about Lego. This is not "Slashdot- News for crush. Stuff that only matters to crush."
"It is difficult to get a man to understand something when his salary depends upon his not understanding it."
Legos were much better when they were simply blocks and YOUR IMAGINATION was what mattered. I've watched my little brothers put together newer lego sets where most of the pieces are designed to fit together in ONE SPECIFIC WAY. Everything is already planned out, and you are supposed to follow the directions (like a some-assembly-required toy).
I'm all for plain old blocks again. And I wouldn't be surprised if that leads to higher revenues again.
Slashdot Syndrome: the sudden, extreme urge to correct someone in order to validate one's self.
At my previous employer, the Network Admin built a rack for the modem pool out of Lego blocks, and glued them together once he got the design right. Naturally, it fit the modems perfectly, and it had the right level of "geek chic" for a technology company.
Needless to say, my current employer (a Fortune 100 company) would probably never stand for such a thing.
Tim
What about girls? (And there's supposed to be ingrained gender equality in Denmark hmmmf!)
OK, the girls that play with Legos and stuff like that might get shunned by the the silly girls who play with dolls and maybe some parents want their little girls to wear frilly dresses and play with dolls and girlie stuff but 1) it was always more fun to play with the boys, and 2) who says you can't make a tea party set with lego blocks??
People say I'm crazy, I got diamonds on the soles of my shoes...
I think LEGO is really important for kids development. I wonder how many engineers around the globe first found their lust to construct and discover with LEGO? The MindStorm series is absolutely increadible. At my last job we had MindStorm LEGO for probably $2000 that all in R&D would play around with.
Worst move ever was to pay those enormous amounts for trash like Harry Potter and Star Wars LEGO. If LEGO now stops MindStorm they will become valuables. I want my kids to have this, and I'm willing to pay for it (when I decide to get some kids in 10 years or so, ahem).
Ciryon
I was thinking, out of the blue, the other day about the cities I used to construct out of several road-style plates and lots of imagination. I'd set a blanket out on the patio, and get to work. I had truck stops, police stations, fire houses, stores, houses, campgrounds, and more. Some of the areas were pre-designed (i.e., from instructions), but most were just whatever I wanted.
If I could go back to my childhood and only play with one thing, Lego would be it. I plan to pass my entire Lego collection down to my (future) kids.
But the Mindstorms thing kinda bums me out. I had wanted to buy the $200 set since I first saw it. But $200 is a lot of money for someone who also wants to buy a new sound card, or video card, or processor, or (dare I say it?) food and clothes. Had the price been closer to $100--or even $150--I would have had an easier time of buying it. Perhaps Lego priced themselves into trouble, perhaps not.
But however you slice it, Lego isn't going away. I have a sudden urge to go and grab some bricks and build a huge city again. Too bad it's too cold to put the blanket out on the patio.
Although I don't ever touch legos unless I am playing with a younger sibling, I think this is a move long overdue. We never, ever bought any of the licensed stuff, as most of it was silly. Why would I want a Star Wars lego set when I could get a GI Joe sized star wars figurines?
The beauty of legos is that it stimulates the imagination, and I think that kids nowadays have decidedly less imagination than those of previous years (I am not saying that this is only due to Lego...it seems less children are encouraged to find a quite place and read a lot as well).
As a kid, I loved Legos. As a parent, I'm finding that it's one of the few things my five-year-old son will do my himself that doesn't involve computers, movies, or television. Strangely, even his pediatrician brought it up when discussing alternatives to video games and cartoons. My son is also a giant Star Wars fan, so I made him sit down when I told him the news that they were no longer going to be made. Of course, we do have dozens of the sets already, though perhaps now it's the time to get the Millenium Falcon that he's always wanted.
This makes me very happy to hear. I'm 25 and my favorite lego series was the "Model Team" with the Semi trucks, jeeps, vans, helicopters and generally cool, LARGE fully functional models of real life vehicles.
I recently rebuilt my model team semi and it now rests proudly on my desk. Right now they have a very nice lego Shuttle in the stores for $50 bucks (same price as most of the model team models back in the day, and even today on ebay)that I've been trying to convince my wife we need...hehe
Its really disapointing to go to the store and see Soccer, Harry Potter, and Star Wars sets with little more than 20 pieces and some look alike action figures. Give the kids somthing that will take them a few hours to build and leave them enough blocks to construct something different if they should choose.
Just this weekend I noticed some new sets out called "design sets" that were of normal everyday objects (one was a pontoon plane) and each set is capable of being at least 3 different things. (I assume they have docs inside which show how to convert as well..at least the last technic model I bought did)
This is the lego I remember and love, and I think more parents would rather buy somthing that can be more than just a scene from SW or HP.
Apple free since 1990!
Any idiot could've told Lego that they've been pissing their main business down the tubes for years. I just went to several local toy stores looking for plain old Lego Bricks for my kids (ages 3 and 5). Most of the toy stores had an entire aisle of Harry Potter and Star Wars Lego sets (literally dozens of different sets all with commercial tie-ins) and zero generic building block Lego sets. Eventually I found one store that had a single tub of "plain" Legos left; I bought it and they now have zero.
I always had a great time as a kid playing with my Legos. Never had all of the specialized bricks that I see now, diddn't stop us from making spacships, cars, houses, heilcopters, and other assorted thing to blow up. Getting back to the basics that made it such a great idea to begin with shoud help.
Of course, I also liked the various lengths of 2x4's that I played with too (padded suit lumber swat anyone?).
Way back when, Legos were all about imagination and unlimited possibilities.
I looked at Legos this past Christmas for my kids... got to say, I didn't think any of the sets I saw were too appealing. Harry Potter, Star Wars, and various sets that look like they're all about the licensing and very little about imagination. And there's almost no "replay value" when you buy a Harry Potter box and you only have enough pieces to build what you see on the box.
MindStorms is a little different, and I think it's a cool concept; but, somewhere along the line, Lego let all the niche products overtake the brand.
Time to get back to the basics; great big tubs of blocks that you can use to build houses, planes, spaceships, boats, or whatever captures a childs' fancy.
it's quite possibly the most exhilarating period of a guy's life. have chicks come and pull your cheeks and exclaim how cute you are, suck on titties all you want, play with cool lego blocks without anybody complaining how childish it is...to name a few perks.
it's been well said: you spend the first few minutes of your life trying to get out, and the rest of your life trying to get back in.
An Indian-American Hindu committed to non-violent thought/speech/action alarmed by the global explosion of radical Islam
I am the father of a boy that will turn 12 this spring. In the past decade, I bought a lot of Lego for him. It always pissed me off to see that it was near-impossible to buy brick-only set. Most Lego product on the shelves where of the franchise type. These sets where usually much more expensive than generic set, and contain may part that where not really reusable outside of the box theme (ie character's gun, etc). What I want from Lego is bricks, bricks and more bricks (you never have enough of those !). If I really want to buy my kid a Star Wars toy, I'll buy him an action figure, not some overpiced Lego set.
:wq
I grew up on legos in the mid 70's. At that time, there was no specialized crap. It was all in what you could create. I went on to get a degree in EE and CS. I was appalled when the special sets came out. BFD, I can make 1 thing. Whee :( Even as a kid, I thought they sucked. Now I understand why from a business perspective. Legos IS engineering for geeklets. - Geccie
i've often thought in recent years that LEGO had really gone downhill with all the specialized sets. sure, some of them were kinda cool (the Millenium Falcon comes to mind), but overall it just seemed like there wasn't any way to get away from what the designers intended, and run wild with my imagination.
:)
the older sets were great, because as soon as you got bored with the configuration the instructions provided (ok, i'm a boring guy.. i always did the instructions first), you could tear it apart and build whatever you wanted, and if you brought in your piles and piles of other pieces from other sets, the possibilities were limitless.
it's sad that Mindstorms is having to go, though. very cool idea. hopefully they'll bring it back after they get back on their feet.
i've been a lego fan for a long time, but i haven't really bought any sets in too long... i think i'm going to start buying more. maybe if all us slashdotters buy a few sets, we'll give LEGO the financial boost it needs.
Whey they refer to 0->7 years is of mental age. My brain is normally so fried out at the end of the day I think like a 7 year old.
Watching the teletubies is about the only thing I can do. And of couse playing with lego.
Where is my mind?
...that LEGO is getting back to basics. I know I'm dating myself here (I can't get anyone else to), but back when I was a kid (and not just up to age 7) LEGOs were "only" bricks of various sizes and colors... and one of my favorite toys. They didn't have any "sets" that tell you what you're supposed to make out of them, with pre-built "people" figures and whatnot. Just building blocks, which you could make into absolutely anything your imagination came up with. Who needs a LEGO-licensed character, when you can make your own?
What about the Slashdot crowd?
:-)
I would be really interested in finding some kind of construction system which allows for arbitrary sized Gothic arcs. (Virtual systems would also do.) This is virtually unseen, because it would take arc pieces with different radiuses, but it would be cool nonetheless
"We can confirm that Debian does *not* ship the version with the trojan horse. Our version predates it." [CA-2002-28]
ROFLMAOPIMP
Isn't Lego being a bit harsh on itself after a down year in sales? They were still profitable in 2002. I can't find the profit and loss numbers of the previous years, although statements have been made that 1998 was Lego's first loss year.
...
I have a mindstorms set, I really like the technic boxes, and I'm amazed Lego's sole interest for the future would be in 0-7 year olds. All of the young boys (7-10 year olds) in my neighborhood and family still seem to be getting huge piles of Lego blocks
--- Sigmentation Fault - Comments Dumped
Anyone know anyone that came flying out of the womb with legos in tow?
My big gripe with Lego over the past few years is the increased specialization of their product. The reason my parents bought me tons of Legos is that you were forced to use your imagination. Now days, you don't need it anymore! You just follow the instructions and you build what the kit tells you to. You buy the Star Wars X-wing kit, and you build a Star Wars X-wing. All the parts are specialized and only work in certain ways.
Back in the day you got a ton of generic parts, and you build whatever you want. That's a real toy, and that's what Legos should be. I'm glad they realized this. I'm sure a lot of the Slashdot crowd became engineers and software developers in part because of the creativity of building systems that Lego helped develop.
--- witty signature
Perhaps the Slashdot crowd could petition for continuation of Mindstorms?
...is a huge fan of legos. He has a ton of the regular bricks and has built some trully amazing things with them. He even built a Madcat from the image on the box of Mechwarrior 3. I wish I had taken a picture of that. When these Bionicles and other things came out I thought they were cool and so did he. I noticed that after a while, he didn't play with his legos as much and then I realized that the Starwars and Bionicle sets were basically one-time builds. The special pieces (can't really call them blocks) weren't much good for anything except what they were designed for.
I know what the Internet is, what the hell is this Interweb business?!
Every time I go into a toy store (I'm 26), I want a toy. And there are very few toys I find interesting. One of them is a LEGO set. And lately I have been searching toy stores for a nice lego set for myself or as a present for some kid. Lego sets these days aren't the Lego sets I used to play with. They are no fun!
The magic of Lego was that you could build your dream spaceship out of the stuff. Given the same set two different kids would come up with wildly different designs. Now it seems a lego set can only become what it was designed to become.
This is why while being thirsty for some Lego fun and wanting to spend $$, I haven't done so in 10 years!
Too bad it took Lego so long to realize their mistake. I welcome the comback of the block!
I love my legos, but honestly I have not seen one damned basic building set that has fit my desires in years. The mindstorms are, and technics are great...and I'll miss them alot...however its been years since I have seen a basic set (or a space themed set, remember all the get ones in the 80's) that suited my custom building needs.
They need to go back to what they were doing in the late 70's and early to mid 80's...although they oughta keep mindstorms...
Power Corrupts,Absolute Power Corrupts Absolutely, leaving one person(group)in charge is absolutely corrupt.
The world would be a better place without Lego. It makes money by putting its competitors out of business. Its IP is arguably very minimal - anybody could make those little plastic bricks! Its patents ran out in the 80's, and since then it has been insisting that bricks are it's trademark! It has inhibited innovation and stiffed competition where it can. It is great news that it is finally out of steam and looks set to join SCO in the bargain basement. This is mostly down to the United States Court of Appeals, which rejected Lego's common law trademark argument. God bless America. Instead of lauding this morally corrupt capitalist giant, do what you can to expose its wicked ways and support alternative, 'open source' brick designs which are cheaper and can be made anywhere.
i have to agree with the assessment. my son has a few items from about everyline since the mid eighties up to mindstorm. He played with the things until he was about 13, and a few times i caught him playing with the blocks since then. but, lego was getting dangerously close to playmobil, in terms of role playing rather than constructing. i doubt mindstorms will go away. companies such as dacta have created a nice nitch in education with these products.
my first legos were the 3" x 6" red and white blocks, which occupied my attention fowever--with only one type of block. great stuff, but the basics are what counts--imagination over reality.
Ok, so Harry Potter is lame (well not the books, but..), but robots are cool!
I want to build my own Asimo dammit!
Seriously, there should be some market for "lego for grownuppers" where they can hookup play thingies to comp thingies.
"/Dread"
Sincerely,
teamhasnoi - Marketing Director, Lego
PS. Harry Potter is the F*(K outta here!
Of all the toys I played with growing up -- Star Wars (Kenner), Transformers, GI Joe, Capsella, etc -- LEGO by far got the most 'playing' time as a kid. Infinite combinations, infinite reusability. If I wanted custom pieces I'd buy those highly detailed McFarlane action figures. LEGO lost its core audience when it started to offer "Star Wars" toys that weren't as good as dedicated Star Wars molded action figures.
What is most impressive is that I have all of my original LEGO blocks in storage (from the early 1980s) and I am planning on giving them to my kids to play with. They're as good as the day I got them. I am looking forward to LEGO returning to its 'core' of basic single-coloured blocks so that I can add to my collection.
While on the topic of 'classics', the old board games are still as relevant today as LEGO is. Clue, Monopoly, Scrabble, The Game of Life, Battleship, Sorry, Trivial Pursuit... these all are fun things to play, that provide an early way to develop critical thinking skills.
Oh, and don't forget refridgerator boxes. An 8 year old kid with his very own TARDIS was very cool indeed.
John Maynard Keynes: "When the facts change, I change my mind. What do you do?"
I have two kids, and I spend a fair amount of time helping them build stuff with Legos. They are pretty young still, and I've pushed them into the legos we all know and love... but they can't quite get them to snap yet :)
Of course, I still have all my old Space and Castle sets from back in the day... they dig those too (who wouldn't?!).
All Your Memory Are Belong To Java
(Married
Obviously, we're above average in terms of Lego consumption... but one question has always bounced around in the back of my head: If my regular bricks from the 1970s are still as new looking as brand-new bricks, why would I spend more money on the same bricks for my kids when I can just give them mine?
That has always been where Lego's corporate thought has failed them. Tinkertoys, while not the same brand nowadays as Lego is, broke... making you go out and get a new set. Very little of the Lego stuff breaks (it just tears into your bare foot when you step on one with all of your weight).
They already have some Lego stores in the mall, I don't think it would be too hard to add a bulk section.
Being able to buy a 1/2 pound of triangle, rectangle, or square pieces would be great if you are missing pieces or if you want to buy you kid or husband a heck of a lot of legos to foster their imagination.
After getting several kits, though, then I could come up with more designs, like centipede monsters, etc, but I still felt constrained by how specialized the pieces were. It's hard to figure out an alternate use for the little brain piece that only connects with one other piece, for example The ball-socket joints and the gears were a nice addition though.
Anyway, I'm glad to see legos returning to the original free-form ideal rather than becoming a glorified action-figure maker.
--
Long-term effects of Bush deficits
Well, for starters, there's a lot more kids under ten than there are Slashdotters. Millions more.
And the electronic products are expensive, relatively low-margin products that can only make them money if they sell lots of them. While Good Old Plastic Blocks are incredibly cheap to make, can be sold for a huge markup, and appeal to a lot more than just folks who want retro toys.
I'm sure they'll still make some money off the licensed stuff for the time being, but licensed products have higher costs and since they're designed to be used for specific things they aren't really as interchangeable as standard Legos. And they cost the buyer more, too.
Mindstorms may be wicked cool, but Lego needs to make a profit. They made lots of money selling plain old blocks, then they decided that they needed to grow into other areas to survive. It didn't work.
I'll miss the cool stuff like Mindstorms, but in a couple of years when my son is old enough to play with Legos I'll be buying them for him. And he won't miss the robotics at all, I suspect.
-- Josh Turiel
"2. Do not eat iPod Shuffle."
To continue bragging we also had a program that would jam robot signals, and even one to erase the firmware!!! However, the competition was too weak, and we never used it during the matches. (Only a last resort during the last 30 seconds. If only they had done battlebots. . .
But to stop bragging, I learned a TON about computers, reverse engineering the signals etc, engineering and teamwork. I wish that more kids had the oppurtunity to do this, as this was THE highlight of my years in Middle School.
Mod Wisely.
I have a 6 and 3 year old, and we're moving from duplo to lego. I consider these essential toys.
;-) ) is its interchangeability of pieces and flexibility. Their recent design and marketing trend suppressed its fundamental characteristic!
It drives me nuts to go shopping and see only pre-determined model sets, with all kinds of non-generic parts that, once inevitably added to the bucket, will not be used as intended, and in fact will get misplaced into other toy boxes and barely used at all.
I don't appreciate paying the premium for a product design that comes broken in the box. The whole point of lego (in my 38 years of experience playing with it
Lego is, in principle, back to basics, I'm happy to see them waking up to that again. I'll be one of the first to go and get a generic assortment box when I see them on the shelves again.
Damn those pesky terrorists
Can I buy some fucking lego bricks at the fucking lego store, then?
What's the fucking point of a fucking lego store if I can't buy a fucking scoop of some fucking lego bricks that I fucking pick by hand instead of getting a fucking toy with fucking non-generic pre-shaped fucking peices?
Fuck!
ages 3-7
-- 'The' Lord and Master Bitman On High, Master Of All
I was just talking about this with my wife the other day! I've always said that the newer Lego's were crap and how I wish that they revert back. It's now gonna happen? Good. Now I do not agree with their decision to eliminate Mindstorms, though. I would love to have Mindstorms. It's a great starter for robotics.
So, if they are gonna have little niche markets, why not go one step futher and have functionally complete Lego sets targeted toward specific age groups:
Age 0-4 : The big lego blocks (Duplo?)
Age 5+ : Regular lego sets
Age 10+ : Complete Technic sets
Age 13+ : Complete Mindstorm sets
It's about time someone is putting their foot down and stopping this ridiculous licensing madness!
Coderz 4 Life
Do you know the difference between a clitoris and a Lego brick?
If you don't, keep playing with Lego.
It would be nice to be sure of anything the way some people are of everything.
They _are_ talking about the Slashdot crowd. At least in mentality levels ;-) We are, after all, all kids at heart.
Dream as if you'll live forever.
Live as if you'll die tomorrow.
~Anonymous~
The big problem with people not buying LEGOs doesn't have to do with the crazy parts (although I'm sure thats part of it), it has to do with the price. One of the little bags of like 15 peices goes for around $5, whle the big lego AT-AT is $100. This sort fo stuff cost maybe a 1/3 that when i was in LEGO using age (15 years ago). They just aren't a good value anymore.
Mod point free since 2001
While I'm glad they are going back to blocks, Mindstorms looked like a great educational tool. In a few more years my son would have been old enough to use it.
Oh well, maybe I'll pick one up before they disappear.
Maybe it is just seasonal, but...
6 months ago I looked for generic lego sets with wheels. No luck. I was ready to buy a lego set that made a fire truck - as it looked like it had the most generic pieces.
In December, Toys R Us started carying a 500 piece set with some wheels at a reasonable price.
I had been rather disappointed when I could only find sets with a few large pieces that could only be used in one way, and few generic pieces.
Where law ends, tyranny begins -- William Pitt
I remember LEGOs were getting more toy-like with bigger atomic pieces that were more specialized and you couldnt do much with it. In my castle set, there was a shark with just two pieces.. the shark and the upper jaw... so wheres the creativity about that?
... like that perforated metal set I forgot the name of.
The technic sets were more creative, with little gears and small unspecific atomic pieces I could do neat things with. I never made what the original box intended.. but always had my own ideas usually a giant combined robot.. like transformers which could transform into a car.
I saw that harry potter set and thought you really cant do much with that. That was a doll set not a building block set. The markets kicked some sense into their heads now and I hope they dont just build bricks but atomic mechanical pieces
Gears, cogs, motors, rods, bearings, pulleys, screws.. things like that will help kids and motivate them to buy more sets for more pieces. Kids really REALLY dont want to build showsets of various movie themes unless they fall on the wrong side of the gender preference.
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
I must say, going back to the original pieces will help me with my preferred lego project: computer cases.
argh... sucks being a poor college kid.
--Justin Mitchell
"2nd Place is a fancy word for losing" --Bender (Futurama)
Legos is going the wrong way! They shouldn't be simplifying their available projects, they should just be changing them to target the future...
Imagine tech support calls:
Tech: Tech support how may I help you?
Caller: Yeah I'm having a problem plugging in the processor to the motherboard
Tech: Were you following the directions? What step are you on?
Caller: Instructions? Hell I've just been stacking parts on top of each other like I did when I was a kid!
When I was in college I decided to give all my old Lego to some young cousins who would have more time to appreciate them than I did. So I packed them all up in a big suitcase and flew out to visit. En route, the suitcase was affixed with a big luggage tag.
When I got there, my cousin, who was probably about five, looked at the suitcase and said "Hey! It says LEGO on it!!". Sure enough -- the routing code printed on the tag in big letters was 0637 -- "LEGO" upside down.
I love it when randomness works in interesting ways.
circa75.com
Not really the specialization of the kits but the fact you pay >C$20 for about 20 pieces of formed plastic with an actual production cost of less than $0.50 per kit.
For those going on about the specialization of kits, if you have enough anything is really possible. My son takes those individual space kits and comes up with some pretty good Chris Foss-inspired spaceships.
If you don't want to repeat the past, stop living in it.
"Boys play with traditional toys up until the age of eight or 10, and it is in the zero to seven age range that Lego has its niche.' Zero to seven? What about the Slashdot crowd?"
Yeah, I'd also have to say that slashdot has its niche in the zero to seven age range.
When I take the kids to the store to buy Legos I see Lego kit for $35 and the MegaBlok box for $18.
:-(
Yes, the bricks are sometimes substandard, but I get twice as many bricks for half the price!
Toys-R-Us now has a MegaBlok aisle not just a MegaBlok shelf on the Lego aisle.
I miss the old Lego sets, but I've also like the specialized kits. These are like the old monorail sets. They don't sell as many, and they're really expensive.
When I was little we had huge buckets of blocks. We simply can't afford at $25 for 50 bricks in a kit to get that many together any more...
Lego going back to it's roots == GREAT!
Lego dumping Mindstorms and other cool stuff==Not Good. I still have those on my Christmas list every year...
Don't worry ladies, they're coming out with Lego oven, shopping mall, pregnant figures, and housekeeper building sets.
*DUCKING*
They'll sell for a high price in eBay after a few years if Lego really stops making 'em...
The creature is, I believe, related to those species that consume Bic biros and socks in order to produce endless wire coathangers.
I wish at was Friday, but I dont want to wish my life away. So I wish it was last Friday.
You could throw a rock from any one of the drugstores and hit any of the other ones. I am sure there is some reason for this, but I have yet to be told what it is.
Americans are drug addicts?
'Zero' may be a bit of an exaggeration, but...
:)
You have obviously not seen the large-size block kits they make available for young ages. While still requiring adult supervision (I've learned from experience with my own kids that anything smaller than an elephant represents a potential choking hazard), they seem to be very well-regarded by the very, very young.
Both my boys started banging around with the large blocks pretty much as soon as they were able to start gripping things. And they picked up on the "snap together" approach pretty quickly. Granted, most of the resulting designs represent a, shall we say, 'non-Euclidean geometry' view of the world, but they just love putting them together.
Many of the parents we know say they've seen the same things w/ their kids. So they might be onto something...
Well, lucky all of us, really. That seems to be exactly the new strategy. Check out the Make & Create stuff.
so what about the girls? i have always loved legos, my best girl buddy in elementary school and i would build things for hours on end. i would think that especially now as the boundaries fade between "boy toys" and "girl toys" legos will become even more gender neutral. i personally thought they already were but it appears i was wrong.
As a young boy I spent quite a bit of time building stuff out of Lego. I am now 25 years old and have long ago realized that the Lego activities of my youth was a large contributor to my current interest and skills in engineering.
Often I have wanted to acuire some Lego to get back into that inspiring creativity again, but have been turned away by the fact that Lego sets didn't contain much Lego anymore. I wished, in fact, that they would go back to the way Lego was in the eighties when the parts were bricks and not for example a wing or a chair or some such single-purpose item.
So I see this as Good News. It will probably spark a revival among people such as me and, I suspect, many others who frequently visit this site.
there is no spoon
It was the ONLY present that could stand before me back in the early eighties. And it was fine. Whenever someone wanted to give little Marcus something for Xmas it was enough to grab a pack of generic Legos. I had a ton of it at home. In a weak moment during my teen years I sold all of it for 100!! One of my greatest mistakes. Heck, my kids would have still been able to use it thanks to Legos legendary downwards compatiblity... ;-/
I bought an giant tub of lego, >2000 bits in it.
It was mostly empty and most of the bits were one or two square size!!
I was very angry!
New lego in the UK costs about 100 GBP per kilo.
Lego on ebay costs 10 GBP per kilo.
For the summer I bought 15 Kilo of lego, enough for 5 children to play with (no, I dont have 5 children.)
I bought it from ebay!
Sam
blog.sam.liddicott.com
In my mind, the Mindstorms product is in keeping with the original Legos line. Generic pieces that you can use to build anything.
The kits out there today give you exactly what you need to build 2 or 3 models and little more. If you can think of something else to build, you invariablely either don't have the right shapes, or you don't have enough pieces.
If they don't keep Mindstorms, can someone else release a Mindstorms equivalent?
Or, does DMCA prevent the construction of something that will attach to a Lego brick?
Mindstorms is all about three things: RCXes, motors and sensors. The RCX is the "brain" that you program. It has inputs and outputs.
You want to buy as many Lego Mindstorms Robotics Invention Systems as you can. Each RIS kit comes with an RCX, two motors and various sensors. The kit also includes plenty of wheels, axles and generic blocks for building just about anything. It's a good bargain. I own two kits and probably need more now that they'll be discontinued.
The accessory kits have been somewhat of a disappointment for me, but it is how you get some different sensors. You can order discrete parts directly from Lego but you end up paying a lot.
What fun is there in building a car when the brick is already shaped like a car.
Mindstorm expansion sets suffered this problem with tie-ins, too.
It'll be a shame to see the RIS discontinued, though.
I don't know about gears at this time, but you can buy just about anything else you might want for a HUGE number of projects without having to pay insane amounts of money to have items machined for you. As long as you stick to 'standard' items, you will be more then fine.
The web-site is www.mcmaster.com
Good hunting!
If you ignore the other uses of a tool, does that make the tool less useful, or you less useful?
I mentioned Lego's future plans in the last article in this comment and got modded down as "Off-topic." How nice.
"Sufferin' succotash."
We had a thing back in Cub Scouts called "Genius Kits". I'm not sure if they still do it or not. The basic idea was that each scout got a paper grocery bag with the same set of common craft items (some dowels, some spools, some packing peanuts, etc.). The only thing that you could use outside of the set was glue (and possibly a cutting device). And yes, the bag counted as a part :) You got a few weeks to build something, and then the entries were judged. I really enjoyed the kits, and IIRC I won one year with a model of Holt Park.
I enjoyed all the "regular" toys too, like Captain Power (which was a pretty cool idea at the time, especially with the weekly TV show), but creative stuff like this is exactly what kids need. That, and parents who read to them early and often.
WMBC freeform/independent online radio.
that way I can build the robots I've been planning. it's a shame. they should continue to produce lego mindstorm, but just in limited quantities.
Make Your Own. The fun alone in that would make it worth it. If you disagree, and would rather buy a ready-made solution, then you are a terrorist.
Back when Lego introduced a lot of the new stuff I couldn't see the point, as it limited the use of specialty items, which was IMHO unattractive. In my youth I made lots of stuff and spent uncounted hours developing my imagination with a few simple pieces. I'm sure my parents loved it, as it kept me busy and quiet while building things. Same applied to Erector sets, Lincoln Logs and Tinker Toys. Provide the kids with the basics and their minds will do the rest. Provide them with limited toys and they lose interest in a short time and expect something new.
There was also something like brown or red plastic girders and green plastic sheets which could be used to make buildings, houses, etc. which were really cool, but I can't remember the name of. I'd buy them if they were still for sale.
Once again, brick and mortar prove most successful.
A feeling of having made the same mistake before: Deja Foobar
I've never understood it. It's a child's toy, and more than that, a little child's toy. I'm 35, and when I have the urge to build something, oh, I build a computer or something. BECAUSE I'M 35 AND I DON'T PLAY WITH BLOCKS ANYMORE.
Seriously, come on. Get some circuit boards, some metal, and an arc welder. You're ADULTS now.
Playing with your kid is fine for Legos, but I'm talking about adults without kids playing with Legos. Eh, what the hell?
If you want to conceptualize something, get pencil and paper, some modeling clay, or a CAD program.
There are things from our childhoods that we've carried with us into adulthood because they've adapted. Comic books are a good example. They used to be for kids, but now they're written for a wider audience.
But blocks? I mean, model kits are fine. Model rockets, hey great, fun for the whole family. But building blocks?
Come on........
Life is hard, and the world is cruel
Yep, good 'ole KKK will get 'em heading in the right direction!
--
"Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
Lego was by far my favourite toy growing up. Indeed, I played with the stuff so much that I am convinced that it has affected my thinking patterns, and in good ways. My visual-spatial sense is excellent, and my mind is forever trying to break down problems into modular pieces; or, seeing a collection of modular components, trying to figure out intriguing ways to assemble them into a larger system. In short, ladies and gentlemen, I think in Lego.
That said, I hope that the Lego company goes about this the right way. The things I always wanted as a youngster were more hinges and other such articulated pieces in order to build things like spacecraft and vehicles with moving parts; doors and hatches that open, sensors that swivel, and so forth. Lego's strengths were always in the design of clever models that most of us would build at least once. You could learn some neat tricks by understanding how the model designers accomplished a particular effect using a small number of bricks. I agree with posters to a previous Lego story who criticized the overabundance of specialized pieces (anathema to the creative Lego builder) and the rather exorbitant prices of Lego kits.
Perhaps Lego has decided that its future is no longer in robotics, but computers can play a role in its revival. Embrace the Internet! As so many slashdotters will attest, there are large numbers of people for whom Lego remains a unique creative outlet. Work to bring them together through the Net, and offer to sell them what they want through that same channel. More standardized, well-thought-out basic bricks, offered with the promise of volume discounts through Internet purchases. Parents who still enjoy Lego and can get access to their favourite toy in bulk and share their love of creating with a community of fellow builders will have kids who will get an early taste of the joys of building with little plastic blocks, and will thus pass on the hobby to the next generation.
In a world without walls, there is no need for Windows.
In the 70's I didn't need licensed products to build star wars ships, star trek props, etc. I just built them using what I had. I'm a little sad to see the mindstorms gone. While I never owned that particular set I think I would have enjoyed it as a kid. Anyway, there is no need to pay the movie companies for the licensing. Imaginative minds don't need that. Harry Potter sets, come on.
'Same speed C but faster'
I have fond memories of building all manner of things with my lego sets. For reasons I don't know, I didn't have transformers (model planes & cars that transform into action figures), so I used my legos to build my own. Before you think this sounds lame, I actually liked it. I made space ships, fortresses and all sorts of cool things. Ah... the sweet memory of childhood.
-- Solaris Central - http://w
I'm not a Lego nut, but I appreciate the folks who are able to build cathedrals, etc. out of them.
One question - are there "Builder's Guides" available to lead you through building the wilder objects? I figure there's a lot of people out there (like me) who have good mechanical skills, but don't have an artistic bone in their body, and would like to try and build some of this cool stuff.
Chip H.
I am constantly frustrated when I try to buy Legos for my daughter. She loves building with Legos, but is not really interested in the kind of macho directions Lego has been going (fighting themes). Clikits does not fit the bill, and it's almost impossible to find a store that carries Belville sets.
Maybe if Lego would try harder and with more imagination to reach the other 50% of the zero-to-seven set, they's make more money.
Legos won't move. They have to make Lego's that move so instead of assembling stationary objects kids start assembling machines.
- these are not the droids you are looking for -
Of course Legos are great, but there are some other good ones.
K'NEX - Can build some really cool stuff with these. The big yellow gears driven by the small blue ones make for insane torque
Capsela - Somehow I got these to run underwater. The floats fell off alot, so my but 8x8 "trucks" that I built with these sank in my pool. I've got a lot of rusted up batteries from those experiments.
Construx - Simple and sweet. Recently seeming to come back with new kits.
Erector - The obvious grandaddy of them all. I'll bet money that most gearheads had a set of these, turning wrenches before even starting school. I even used some of these to rig a fan next to my video card and hold in a second HD.
All children need to experience these great toys. I started when I was around 3 and I'm still playing with them now (I'm 17). They really get your mind going.
I used to get high on life, but I developed a tolerance. Now I need something stronger.
Funny how lego has been so succesfull up until when their brick patent expired. Immediately then a Canadian (huh, it's not chinese?) competitor Megablock http://www.megabloks.com/ came in with compatible and cheaper bricks. Lego tried ruling them out in courts, but the EEC enforced the patents expiration. Megablok is eating Lego's marketshare like hotcakes here in France. Mega bloks strategy is quite simple: 1) comptabile lego bricks 2) cheaper than lego bricks 3) big buckets of random pieces to start a collection 4) if lego comes out with a Harry Potter collection, they bring out a Generic Magician range (no cross branding). Hugely succesfull as I stated. I believe Lego has lacked innovation due to such a long period of growth and protection under a patent. Don't be fooled by the companie's leader position (remember what happenned to Anderson). If this company doesn't have an electrochoc and start innovating again, it could be gone 10 years from now.
Artificial intelligence is no match for natural stupidity
Like M&M's I should be able to custom order sets of blocks to build what I want. They shouldn't offer every type in this manner, but if I could go to the web site and setup an order of color and block size and get charged that would be amazing. Even if there was a minimum cost, or you had to buy packs, 20 1x2 for $1, that would be truly a great thing.
There was a Fast Company article a couple years ago, similar vein, however Lego felt they had to get away from the simple building block concept and go with the themed sets (because the kids today want don't want to use their imagination). Seems that they are reversing themselves...
Personally, I think their worst enemy is price. I bought my son a tractor kit, with full pneumatics, that cost me over $100. That is a lot of money for ~800 pieces of Lego blocks. I know that there was a fair amount of engineering that went into a product like that, but non-the-less it is a large investment.
Well, I wish them the best of luck and hope they can stay afloat, it would be a shame to see them go under.
I agree with you, but I hope some of the specialized stuff sticks around as well. My best Lego memories are of being 8 or 9 and playing with sets that were vaguely themed (transportation, space, etc.), or better yet, the motorized sets (I learned all about gear ratios, torque, and angular/linear velocity playing with motorized lego!). They were similar to the Designer and Technic lines Lego now offers (but pretty much only available online
When I was a kid, one of the highlights of my experiences with Lego was when I got the Technics set which let you build a car with working steering, and the engine cylinders moved when you rolled the car. It also had instructions for building a motorcycle, I believe. It was a pretty big set. I built tons of stuff from that, along with the combined pieces from my zillions of other small "normal" sets that I had.
Wow, I would really love to have one of those car Technic sets again. Anyone else remember that one?
I'm really happy about this. I'm 17 and have been playing lego since I was little. I've been dissappointed how lego has been moving away from imagination towards liscensed products. I just love old build bricks!
(Though I also love my mindstorms)
-Tim
We just dealt with Lego and its increasing obsolescence over the holidays. My son received a Lego studio set which, to my surprise, shipped with software that would not run under Windows 2000 and XP. Only Win95/98. (Wonder if Lego is aware that January 16 2004 is just around the corner). Could they really be that backwards? I absolutely could not believe that a brand new package from ToysRUs shipped with OS support that would die in two weeks.
A visit to Lego's website was even more discouraging:
- no online downloads of XP/2K compatible versions (hey, if you oops in shipping and have a million boxes of this stuff out there that won't work, and won't recall the boxes, then put the working software online for downloads). You have to fill out a form to request they MAIL it. (Two weeks for a confirmation of our request, 4-12 weeks delivery date specified in the response).
- no opt-out fields on the submission forms: you have to provide all the nice marketing details (email, address, age, etc.) to request help, but Lego's form doesn't let you click "don't add my info to your marketing database."
I did issue a complaint about the opt-out matter and received a form reply with a link to where their privacy page was on the website (wasn't linked on any of the pages we were at). Didn't address the opt-out issue though. Guess who's getting Lego sales announcements now? Ugh.
In otherwords, Lego was a fossil of a company, doing business in the 1950s. What is really troubling, however, is that I doubt Lego can shift from its higher margin, high overhead approach to one where they just sell plastic blocks (and compete with Chinese knockoff brands for 10% margins). This news really predicts the end of Lego.
What do you mean, "What about the Slashdot crowd?" -- they're zero-indexing their age range, aren't they? Isn't that enough?
I remember seeing on TV a while ago a story about Etch-A-Sketch. Talk about the "tried and true." Apparently, the company has stuck with this sole product forever and makes a boat load of money with it.
That's not to say, though, that I wouldn't buy a Python programmable version of the toy ;-)
quiquid id est, timeo puellas et oscula dantes.
It's interesting that he's only talking about boys playing with Lego here. My stepdaughters all play with my Lego, although I've been thinking I need to get them some non-technical stuff for them to play with, as it helps you with the basics of solid construction before you move on to the more complex stuff...
The problem wasn't precisely the "themed" sets, it was the "one-use only" pieces. Some of the *old* Space-themed sets were seriously cool-- my favorite being the #487 Space Cruiser that I got for Xmas in 1979. Almost all of its parts can easily be used to build other things, and most are not unique to this set. This has the two advantages of (a) encouraging the child's imagination and (b) requiring fewer injection molds-- and thus being cheaper to make! With the new stuff, it seems like half the mass is custom, one-use-only parts.
//Information does not want to be free; it wants to breed.
There's a Lego Store in the big mall near us. The Mindstorms stuff is in the back corner, across from their "girly" toys. There aren't a lot of sets and they don't merchandise it with samples you can try out. My son, nearly six years, just spent his Hannukkah gelt on a Lego Train set. I was hoping to combine the Trains with the Mindstorms as he grows. We will see what happens with that. Also, if you Google Lego in the news, it's all about Robots.
My 20 month old loves to play with the Duplo type bricks. They are large and don't represent a choking hazard at all. We have been playing with them for about a year - at first he only liked breaking the stuff I built, but now he likes building things with me too.
Some time after he turns 3 I plan on breaking out my huge stash of Lego I had when I was little and introducing him to those :)
Do you even know anything about perl? -- AC Replying to Tom Christiansen post.
What am I thinking to buy to a kid if I had one? Simple bricks of course. Kids don't care about the perfect look, they want to invent and create. How many kinds of cars or houses can you build with Space 2560 super duper lego kit? Yes, and now the next question, how many can you build with a few simple kind of bricks?
What you want is 500 pieces of 2x4 bricks and 200 or so of 2x2 bricks.. not a star wars X-fighter kit, how fun is that?
I hope they're kidding! I wanted go buy the RIS 2.0, dang it all!
Outsource the creation of plastic bricks to india or china and license the IP to other countries.
Then allow other people to create companies and license the use of the blocks to create stuff like Bioncle and mindstorms.
That way lego would stay around forever as a simple producer of blocks but the design and development would be produced by other companies much like the modding community (ie. counterstrike borne of halflife)
http://www.livejournal.com/users/cixel
The FIRST lego league[1] relies upon lego mindstorms for their materials. I'm sure someone's eager to snatch that position up (or they'll revert to using the edubot[2] from the highschool competition) but will it ever be the same?
d u-rc.htm
Links:
[1]http://www.usfirst.org/jrobtcs/flego.htm
[2]http://www.innovationfirst.com/FIRSTRobotics/e
They are performing a public service for the hopelessly addicted. If a junkie comes in and robs Walgreens of their Oxycontin, another junkie can't rob the same one to get his fix. However with two more stores in close proximity, as long as no more than three desperate users need a hit on any one night, they should be okay. You have to think of these things in terms of doing the greatest good.
Education is a better safeguard of liberty than a standing army.
Edward Everett (1794 - 1865)
I watched my little nephew put together one of these "Bionicles" this weekend, and I was saddened at the way Lego had gone from being a building toy where you created something out of your imagination to being just an action figure with a gimmick: you get to assemble it yourself. I was actually surprised when I realized the toy he was building was "Lego."
Now, I haven't seen the mindstorms; those probably fit more with the concept of encouraging creativity than the toy I saw Saturday. But I'm glad to hear they're going to start producing toy sets again and promoting them over Harry Potter and Star Wars action figures relabelled as Legos.
Secession is the right of all sentient beings.
Lego aint representin'! They aint keepin' it real! Crazy mo' fo's!!
As a child of the 80's, I'm generally ready to throw my hard-earned money at any company that is willing to help me relive my materialistic childhood. A couple of years ago, I wanted to pick up some Legos to relive some of my youth. I was shocked to see how expensive they were...
Looking online at this moment, I can see there are tubs of random pieces for sale for as little as $6.99. Did I just happen to stumble upon some of the commercially tied-in Legos a few years back or something? Or are these tubs the cast-offs that are supposed appeal to people who don't want to spend as much?
If all you have are silver bullets, everything looks like a werewolf.
I'd consider that insightful if drugs is all Walgreens sold. Walgreens is the new Eckerd's. You can get everything from foot powder to lipstick, soda to shaving cream, paper to halloween costumes (depending on the season) from Walgreens. Americans value convenience, and having one in or near your neighborhood is very convenient.
From where I sit, it's not half as bad as Starbucks. Within a mile of where I live in Dallas, I can go to 3 different Starbucks locations. 2 are stripmall storefronts, 1 is inside a grocery store. If you want to expand the radius to 2 miles, there are at least 4 more.
Now if you say that there are too many Starbucks, reason being Americans are addicted to coffee, you might be onto something.
Our pediatrician gave us a cheap 'cheat' to check for choking hazards - the cardboard from a roll of toilet paper. If something will fit through there, it's a choking hazard.
Sure lego is a great toy. I loved it when I was young and even like the idea of mindstorm. But even as an adult with a very reasonable income I find lego just a bit to much. What the lego company never seemed to have grasped is economy of scale. Make it as cheap as possible so that as many people will buy it as possible. Instead they charge a premium. This is a fine business tactic until the economy goes down.
Compare premium airlines with the budget ones when the bubble burst. Compare big american cars with japanese car when the fuel crisis hit.
Oh well good luck to them. Maybe if they go bust I can pick up some mindstorm in the bargain basement.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
I've found that the more complex Legos have gotten, the harder it is to work/play together with friends family. Years ago, you could ask for a 'flat 4-by-2' and every one would know what you meant. Most of my newer Legos - while organized in baggies or tackle-boxes - are as of yet unnamed.
Your monitor is staring at you.
Anyone remember these? I have about eight sets in my closet waiting for me to have children to play with them. (Threw out the capsela recently when I found it.)
Nothing fired our imaginations like construx. We used the alien set with glow in the dark pieces to build proton packs which we would use to "bust ghosts" (also made out of glow in the dark pieces) in our darkened hallway. Ah, the 80's! :) Even had a ghost trap operated with a pedal, although it fell apart a lot.
Secession is the right of all sentient beings.
I can't believe it has taken Lego this long to figure out that their appeal was in the generic "little plastic building block" and not focussed movie-tie-in sets that left nothing to the imagination. For years they've had people screaming at them saying "What the f*** are you doing to the perfect toy". Literally, I have not ever come across one of those new fangled no-imagination Lego sets without also coming across an adult being nostalgic about the good ol' generic little plastic building block days.
Life is like a web application. Sometime you need cookies just to get by.
I've got 2 test subjects, er, 21-month-old boy/girl twins at home, and we allow them to play with whatever toys they want to.
Generally, they both play with (and share) the Duplo blocks (Legos are still a choking hazard), the Matchbox cars, the Mr. (and Mrs.) Potato Head, the Brio trains, my bass amp, and so on. There are also baby dolls (boy/girl twins, like them), various stuffed critters, and the Little Tykes kitchen our friends gave them. And books -- tons of 'em. Boynton, Little Golden Books, DK, Shel Silverstein poetry, Dr. Seuss, Pooh (AA Milne, not the Disney-fied crap), etc. They sometimes insist on taking a book to bed with them at nap time...
Does my son play with the trains more than the kitchen? Seems like it to me.
Does my daughter play more with the baby dolls? Again, seems like it to me.
Do we "direct" them in their play, shooing them away from any particular toy or "suggesting" to them to play with something else instead?
Absolutely not.
In walking, just walk. In sitting, just sit. Above all, don't wobble.
-- Yun-Men
From the article:
:) Unlimited creativity, simple (in the future) interfaces, a lot of fun.
He said the company would now go back to its roots, focusing on building blocks and abandoning its forays into multimedia and film products.
To me that is potentially a big mistake. It is pretty obvious that the bricks product line can't be maintained forever. And a good guess is that kids are going to switch to digital entertainment. Thus the solution would be to revitalise the building blocks arm of Lego to continue milking the market for cash, but also continue the efforts to find new digital markets. I don't pretend to know the kids better than Lego market researchers, but I am quite sure that in 2010 5 y.o. kids will not enjoy play traditional Lego very much. Yes, creativity is important and yes, 3 y.o. kids are probably not smart enough to play advanced Lego replacements, but
a) this might change in a few years, just like kids became more comfortable with computers in the past.
b) 5-7 y.o. can be creative enough to use more advanced toys. May be something like advanced version of Second Life MMOG is the answer?
Come on, people, you can pretend as much as you want that "creativity" allows you to see 2 triangles as a Star Destroyer, but how many of you would settle for these for your kids? Times change, get over it. We humans tend to use more and more complex technology because we learn to do it. And if your kids stick to low-tech building blocks, how will that help them become transhumans when they grow up?
Future Wiki -- If you don't think about the future, you cannot have one.
I am sure there is some reason for this, but I have yet to be told what it is.
Ever notice how often you'll find a gas station right across the street from another gas station? Even if they both have the same price? It's because there's enough traffic to justify their existence. You are describing the same trend when it comes to America's increasingly aged population.
The older you get the more pills you pop, and those pills keep costing more and more (and generating more and more profit no doubt), and when you're 75 with a cane, a stone's throw is from your bladder to the bowl, making an intersection, let alone a city block seem like a great distance.
I'm a writer, a poet, a genius, I know it. I don't buy software, I grow it.
I used to play with Legos.
I've moved on, though. Rather than assemble fragile but easy prototypes, I'm just a bit more sophisticated. I carve chunks of wood, plastic, and metal for some things. I go to Home Depot and buy chunks of lumber, cut them down, then hammer 'em together. I'll go buy car parts, and put them on my car. I buy small electrical components and make a big electrical component.
The pieces aren't as colorful, or as easy, but it's just as much fun.
While it's great that so many of you are delighted with Lego's shift in focus it seems to me that there will be many a person at Lego in fear of their jobs right now. My guess is that there must be someone at Lego who designs a means of constructing a model AT-AT or what have you out of the bricks, decides what specialised parts are required for the project and what have you. Surely a lot of those guys will be made redundant?
- Jonathan :)
No tuna is safe.
I know they are fairly expensive, and I wanted one for Christmas 2002, which I didn't get, because they were sold out everywhere and my parents don't know how to buy things online. I ended up buying one myself on an ebay auction and spent around $250 for a set.
Not to sound like a troll or anything, but today's Lego sets suck.
:P
For example, roofs are now a big ol' roof piece instead of the old method of stepping the "shingle" pieces. What fun is that?! Now when kids make houses or anything needing a roof, they'll look for a roof piece instead of building their own
We have secretly replaced these Slashdot mods' sense of humor with a rusty nail. Let's see if they notice!!
Here's hoping that Meccano follows suit.
"I'm not impatient. I just hate waiting." - My Dad
I think that this is great news. To me, Legos were always all about imagination, building all sorts of things from basic blocks. When we were kids, me and my friends built Transformers from Legos. If there would've been licensed Transformers Legos, we probably wouldn't have had nearly as much fun designing and building our own models.
I didn't really pay any attention to Legos for years until my own kid was born. I was surprised to see how Legos had changed. The originals were always unisex; now there were pink pony and barbie Legos for girls and aggressive looking monster Legos for boys. The whole idea of having similar, compatible blocks from which anything could be built was also watered down by having too few of those basic blocks left and too many totally unique pieces which wouldn't fit in anywhere else. I hated it!
It's great to see that they didn't do too well following trends and that they realized what people want before it was too late. I'm not going to buy many new Legos for my kids though, my old (and huge) collection is still in my mother's basement, waiting for them to grow up a bit.
"If I can't have a revolution, what is there to dance about?" - Albert Meltzer
Yup, there was this origami boat competition in my neighbourhood when I was in fifth or sixth grade; guess which creation caused the most commotion out there. ;-)
(They didn't allow me to participate in the end, sadly; they were looking for paper boats. Kinda blew their minds that someone could use plastic spheres, a fan and a motor to actually make a floating contraption)
More than mere navel gazing.
It's about damn time! I've been a lifelong Lego enthusiast and spent countless hours with these toys while growing up (although this will date me, I had every space set in the 1984 catalog!-- An admittedly dorky achievement, but one I continue to remember with great happiness).
The Lego sets being offered over the last 10-15 years have bothered me in the sense that they had too many specialized, pre molded parts. All the building was already done for you and I found no real creativity being put into their products anymore.
Contrast that to the "Expert Builder Series" that I remember growing up with. These contained mostly standard Lego parts, but you used those standard parts to build actual working objects-- Like a Go-Cart with a piston engine... or a bulldozer with working shovel arm and such. These were fascinating because you could turn a pile of ordinary looking blocks into something that did really cool things. The creativity and utility of Legos in those days was superb, in my opinion.
I hope Lego is able to return to sets that better match the magic they exuded in earlier years.
And on an aside, the space sets were easily my favorite-- The Galaxy Commander, I believe, continues to be the greatest Lego set ever built. It was the flagship of my fleet and I still count that as one of the greatest gifts I've ever received. I loved my time with Lego...
Parent obviously knows what he is talking about
On a related note, there was an intersection near my home town that for a while had a gas station on each of the four corners. Recently they torn one gas station down and put up what else? A Walgreens!
Lasers Controlled Games!
I noticed over the last decade or so that Lego changed from concentrating on abstract bricks that you could use to make anything you imagined, to these dumbass licensing schemes with special useless pieces and characters and funky objects and stupid spring-loaded action-oriented gimmicks. What utter crap. I also noticed that at some point there was a distinct CHANGE in the formula for their bricks. I can tell because they seem a bit more "slick" and "smooth" than I remember them being and when they connect they leave a more rough seem, and more easily fall apart. Can anybody verify this? I know I am not going insane, I just don't know if it is limited to region or series or what.
Thank god they are going back to what they used to do.
It's 10 PM. Do you know if you're un-American?
I'm old enough to have never played with Lego bricks as a kid but my kids had tons of them. My wife and I felt that Lego was the perfect toy to foster creativity in a child. When our daughter got married in 2002 she and her new husband both had a large collection of Legos that they plan to give to their kids. This, of course, presents a dilemma for Lego. How do you sell more to people who already have a lot?
This is compounded by the Lego collections that are offered for sale at Goodwill and yard sales. Lego bricks are not cheap and if you already have a bunch and can buy more on ebay what is the incentive to spend $20 at a toy store?
Even so, I must admit that Lego's decision to return to basics makes a certain amount of sense. Our kids never liked the "pre-made" objects much; the pieces would soon just be incorporated into the overall collection. Certainly if I were buying new Lego sets I would just buy the classics. Of course, we have lots of them from various Goodwill trips waiting for the grandkids to appear.
But if Lego is going to discontinue Mindstorms then it should be open-sourced to allow other companies to continue the line without the software investment. It's too good a learning tool to just disappear!
No one ever had to evacuate a city because the solar panels broke!
So buy them up now, before they're gone. They're tomorrow's collectors items. Maybe if you can keep the box in nice shape and all the pieces they can pay his first semester in college.
A feeling of having made the same mistake before: Deja Foobar
Why not combine playing with Lego and faffing about with your computer? What more could a nerd want?
Download this
The existence of basic Legos is absolutely critical to the fostering of a generation capable of survival in the coming century, and I am not engaged in hyperbole here.
1. I work as a policy wonk, but have always had a technical bent; it's just enough that I will take apart the things that I own, or install my own software, or be mad when something is poorly designed. In a variety of other ways, I realize that the technologies I own did not happen to me and are not immutable. They are for me to use, they could have been made differently, and I fundamentally have control over them, to modify or reject them.
This is a worldview formed before, really, I had ever touched a piece of software; formed entirely from playing with Legos for HOURS A DAY when I was little. I would posit that the United States' technological elite, people who really look at a computer program or a bacteria or a steam engine and think "I could take that apart and do that better", played with Legos far more than the general population.
Cause and effect there are left as an exercise for the student, but the point remains that Legos are the preferred play object of the people who grow up and become our producers of technology; and if you think play is not that important to learning, attitude development, and general life outlook, you need to read some educational or vertebrate behavior research, or at least go watch some otters.
So if we grant that they're centrally important (and if you would doubt this, why are so many of you so fond of them? Why does Slashdot have a Lego icon?) then their *composition* and *direction* is centrally important. Our kids should feel that helicopters, robots, dinosaurs are made out of simple parts that can go together different ways, that to find out how those parts go together you have to *try things out* and *maybe screw up*, and that you, at six years old, can make something new and cool that no one has seen before and be proud of it.
The other option is just to have another pre-molded piece of plastic that works, for sure, first time. You're not sure why, someone else designed it, that's where technology comes from, I didn't have anything to do with putting it together because I can't do something like that, *fast forward ten years* what? Digital Rights Management? Biometric scanning in shopping malls? OK, I'm no engineer. These things happen, you can't change them. Is this a pill that I should take? If you say so, doctor, no point looking at it, machines are something other people make and understand and then I consume them as is, especially if they're trendy. *shudder.*
I've had trouble for years articulating why it bothered me so much that Lego was moving towards more specialized pieces and more licensed properties; they were teaching passivity and damaging the kind of play that gave me what intelligence I think I have today.
2. The tiny yellow Lego people of my youth existed in a shiny, functioning, Utopian republic, where there was no violence, no conflict, and the guy who drove the tow truck one day could - would - pilot the innovate Space Shuttle / submarine / dinosaur hybrid the next.
Maybe not a viable image of the world for the long term, but a good first impression, and one that fixed in your head an early impression that what you did with technology was design better police boats and monorails and ice cream shops and in general make a better place in which to live your lives, rather than, say, Spam programs or chemical weapons. These are all habits of mind that I want my kinds to get early, far earlier than they grasp that they must follow the hot toy or trend of the moment.
I had not realized that this was upsetting me until it appears to be moving towards a solution. Halleleujah.
cc: Lego North America.
"it seems to me that there will be many a person at Lego in fear of their jobs right now. My guess is that there must be someone at Lego who designs a means of constructing a model AT-AT or what have you out of the bricks, decides what specialised parts are required for the project and what have you."
It's never nice to see anybody losing their job, but it's pretty much a given that any shift in business direction will create/destroy job positions. I don't think you can really worry about that too much. Should I buy Lego's loss-making products to try and save those jobs? Should I worry about the guys at the blue paint factory when I buy a red car?
OtakuBooty.com: Smart, funny, sexy nerds.
I played with legos when I was a kid in the late 60's/early 70's, and remember a lot of time spent being creative, building all kinds of stuff. I was limited only by my imagination, blah blah blah.
At various times during the past 7 years, I've shopped for new Lego sets for my son. It has become increasingly difficult to find "general" Lego sets that a kid can be creative with. Instead, I see lots of "themed" sets, where you get 5 or 6 really elaborate pieces only useful for one thing. Mixing and matching stuff from different sets is less than satisfying: "My life-like pteradoctyl is riding a fully-functional dune buggy to Hogwarts school to fight Anakin Skywalker". Unless you want to build exactly what is shown on the cover of the box, you're out of business. As a result, my son finds Legos in general to be kind of a bore, and he's right. I'm glad to hear that Lego Inc. is getting back to what made them successful in the first place. I was dreading a LoTR themed set with the character "Legolas" made out of actual Lego's.
Walgreens, CVS, Etc over charge generic prescription drugs.
IE, brand drug = $100
Walgreens, CVS generic = $75, you save $25, good deal right.
That same generic drug at a real pharmecy costs $20
whats up my lego homies
I'm reminded of a Lewis Black (a comedian for those who don't know) rant on how he found a Starbuck's directly across the street from another Starbuck's. His conclusion: They build them for people who have Alzheimer's, who upon walking out of a Starbuck's may say "You know, I could go for a cup of coffee," and then see one to go to immediately across the street.
"Nature doesn't care how smart you are. You can still be wrong." - Richard Feynman
Was just about to complain about this.:)
World peace through Lego now! Throw away your guns, everyone, and pick up some Lego. Lego is what makes us human.;)
Is this a sigs-optional kind of place? 'Cause I am totally down with that if you know what I mean.
Like they said -- the target market is 0-7 but the "interests" they base the sets on are 10-14. If you get them addicted to lego at 6 they'll still be playing with it at 12 -- you can't hook them at 12.
Pixel Blocks have only one shape, but 20+ colors. They're designed to attach to each other in three dimensions, to form models or images.
While they're still a bit expensive thanks to the company's small size and high overhead, they charge ~$7 for 200 pieces, instead of Lego's overall dime-a-piece average (~$7 fo 70 pieces).
[
I agree with the comments that the tie-ins got too far... but, as a kid, I was totally insane over space lego and only space lego. I didn't want to build lame houses and fire stations, I wanted to build space rockets. And I built awesome space rockets that were definitely all my own work. Having a theme can spark your imagination as a kid.
Will Lego continue their educational branch, and if so, will it still have a robotics product?
:), in Alabama (where I lived at the time) to buy a Mindstorms set and drove 2 hours to get there at midnight to buy from a friend the day they hit the shelves.
I'm 32 and still play with and occasionally buy Mindstorms stuff. I was the first person, to my knowledge anyway
My last 2 projects involved cheating at games. 1 was made to automatically mash a button on a PS2 controller when it sensed a lightning flash in Final Fantasy X. The other jiggled my wife's Pikachu2 minigame until it was at it's happiest state. This isn't to point out how to cheat but rather how Mindstorms can be adapted to TONS of applications. I am looking forward to what my someday future children might do with them.
I definitely see them as educational toys for the teenage crowd and I don't know of anything in the same price range (which means I would pay more) with the same flexibility.
I understand Lego going back to the basics, I agree with many that they nearly specialized themselves into oblivion. I won't miss the movie tie-ins (my wife WILL miss the Harry Potter clutter though) and Bionicles was just too much to collect in the end (I tried). However, I really hope Mindstorms and the Technics line live on somehow.
Perhaps Lego needs to branch an adult-focused (ahem, not -that- kind) company so that the 2 lines (3 if you count their educational branch) can work autonomously and not pull each other down but still partner when it makes sense.
It is more productive to voice thoughtful opinions (reply) than to judge (moderate) others.
Come to think of it, that would make for one of the saner forwards from her.
Dewey, what part of this looks like authorities should be involved?
To my mind, Lego's return to basics is a great feature, but beyond that, they have always made it as difficult as possible to purchase their products. My girls are just about grown, but when I was buying Lego for them (and myself!), I constantly ran into arbitrary road blocks to purchase, and I don't (yet) see this mindset changing with the back-to-basics transition:
In my view, the Lego people still have a lot to learn about removing barriers to purchase.
Keep the Bionicals and get rid of all the other "specialized" products. Just having the regular blocks with some basic additions, like wheels and corners and house tops, would make them much more fun. My son is 7 and, other than the Bionicles, we play with the basic blocks more than anything.
--
If I actually could spell I'd have spelled it right in the first place.
In the last few days, I've seen much discussion, and recevied many questions about the future of the company. As you probably saw/heard, 2003 was a rough year for the LEGO Company, for a number of reasons. Kjeld has retaken the helm,and has said that we are returning to "our core".
Rest assured, "our core" simply means our toy business. Which is to say, our toy product lines present and future.
Harry Potter and Star Wars are NOT going away any time soon. Licenses are not going to stop, simply continue to improve. We have to take (and have taken) steps to ensure we manage the peaks and valleys that licensing brings with it (Movie years vs. non-movie years, for example). We are still going to be going after the top licenses with the right brand fit.
In fact, we have announced what I think is going to be a great license today:Dora the Explorer
Mindstorms is not going away, but may continue to evolve. Like all technology products, Mindstorms will continue to grow and improve as consumers gain new technology knowledge and technology itself continues to get better and smaller.
Another fear I've heard is that the "What Will You Make?" line is going away. This is not true, and the 2003 product line showed great success and potential. Stay tuned for more great WWYM products in 2004!
More information will be forthcoming, as the changes progress.
Thanks!
Jake
---
Jake McKee
Community Development Manager
LEGO Community Development
i am 30 years old and got legos for christmas. I can't wait until my 8 month old son has more interest in building them than he does in eating them ;')
I have seen some good hapen with this deal but I hope they don't kill Mindstorms. I personaly wish the following:
Go back to the generic space sets. Thos had some special parts that were molded with thought....they could be used to make airplanes and other items.
Technics.....I learned more about how things worked with these sets then I did anything.
Include generic building plates for building bases and if your goign to do tie ins, take control from the tie in company and make the entire kit from generic pieces with a few specials (that are molded with thought). Example, when doign a F-22 Kit, you'd need a cockpit piece. Make sure you include some lego welts (or whatever you call it) on the piece so you could attach it to other items.
Keep Mindstorms....lower the price.
Do that, and you have a winner.
Gorkman
Why oh why, do you assume that I'm "not interested" in Lego stories when I post a comment about there being too many Lego stories? No I can't filter it out because I'm interested in the "Toys" section and a category for "Mind-numbingly boring follow ups that should have been posted as additions to the thread of a few days ago" doesn't exist. Get off your high-horse and stop assuming that you're part of the Lego-fans-crucified-by-fascists.
This comment was posted to the story because 1)it's about the story, 2)the editors are likely to see it here
Believe it or not there are people on this site who care about Lego but don't want the site stuffed full of information about Lego's latest business plans. This is not "Slashdot-News only about Lego. Stuff that only matters to Lego shareholders".
Thus ended an IRC discussion of this article.
You fucks.
Zero to seven? What about the Slashdot crowd?
Maybe they're referring to the number of digits in our UIDs.
!#@%*)anks for hanging up the phone, dear.
Being kids, one of the first things we did upon finding our grandparents' Ercetor Set was to make swords with the metal slats. *wry grin* Luckily, our parents caught us in the process of sharpening them, before anybody got badly hurt. But yeah, a lot of good memories in those things. With a motor that had two switchable gear settings (more if you were willing to pull out the bars and change gears around), solid metal wheels, axles, and struts that could hold some fairly heavy loads, and the fact that the parts had integration with the other parts of the workbench (Build a framework and screw on some boards, for instance) meant hours of fun. Speaking of odd mechanical sets, anyone else remember Robotix? Used hex bolts that popped into sockets, starter set came with 5 motors IIRC, complete with a control pad with ample switched.
This sig has absolutely no significance and serves only to take up screen space and waste the time of the reader.
I defy you to find any pieces in a standard LEGO set that will only fit with one other piece, in one specific way apart from the two parts of hinged pieces, or specific accessories (like brooms, shovels, snakes, etc).
This "specialized pieces killed LEGO" bullshit has to stop. There aren't any more specialized pieces in the newer sets than there were in older sets. They've introduced some new curved sections that get reused in lots of sets, and a bunch of mini-fig accessories with the Harry Potter sets for things like spellbooks, brooms and crystal balls.
Maybe it's a nationality thing (I'm in the UK), but I've always heard 'Lego' as a mass noun - one like 'snow' or 'flour' that doesn't have a plural form. I'd talk of 'playing with my Lego', 'borrowing some Lego', &c. If we needed to talk of the individual pieces, we'd call them 'Lego bricks'.
So all the posts mentioning 'Legos' or 'Lego are...' look very strange to me. Is it just me?
Anyway, to get back on topic, I don't remember being much into Lego when young, but got really into Technical Lego around age 9 or 10. That's the stuff with cogs, axles, gears, wheels, and all that stuff; we used to love that stuff, and would make up the cars, forklift trucks, bulldozers &c from instructions, and also make up other designs. We learnt a huge amount about how engines &c work (both car designs had working gearboxes, for example), so they were very useful as well as being great fun. Anyone else use Technical Lego?
Ceterum censeo subscriptionem esse delendam.
Though I want LEGO to remain in business for all eternity, for the sake of all of our children (it is IMHO among the best of toys you can buy for your child, encourages creativity etc) I will sorely miss the mindstorms series. I only had the chance to play with it once at a friend's place, and loved it. Unfortunately I couldn't scrape up the free cash to buy a set. Still I'm glad lego is focusing on what it does best. Also I agree with other posters here, ditch the themed kits, the whole point of LEGO is kids make thier own creations, not whats printed on the box.
Talk about flashbacks! I used to have several of those as a kid.
Not if they are any good. I remember several books from Lego that were nothing but plans on things you could make if you combined several kits (which were not mentioned, and there would be leftover pieces). Cool things like a programing crane. (programable by sticking pieces on a board and shoving the board through - I always wanted to build that but didn't have the parts)
I suspect the ecconomic concerns will cause Lego to get rid of a few people, but there is plenty of work that can be done if there was money to pay.
I haven't laughed that hard in a long time
File under 'M' for 'Manic ranting'
I'd say that pretty much covers the maturity level of the posters here.
Shut up, poopie-head!
Building a computer with store bought components does not count.
What Lego needs to do is lower their prices. Their prices are just ludicrous! 80-120$ Can for a box of Legos? Lower the price to 20-30$ and people will buy.
It's better to burn out than to fade away
if some conspiracy afficionnado realize than
Kjeld Kirk Kristiansen initials are KKK...
A leg shaped block can really only be a leg. A block shaped block can be whatever you want.
--- Ban humanity.
I can't find it online... or do you mean the $299 star destroyer?
-- the cake is a lie
"What about the Slashdot crowd?"
Don't worry, I'm sure every slashdot reader has leftover Lego bricks from their youth. I do.
And if they don't, dumpster diving !
A: Lego Army men
B: Lego Star trek (yeah, ok, they'd need copyright stuff, but I know that there'd be a proliferation of lego comic things... And I'd buy them just to take pictures of the red shirted ensign pieces getting killed in various ways.)
C: Lego Warhammer 40k (finally, a cheap and fun way to play warhammer! Of course this would be directed at the younger crowd...)
D: Lego D&D (Miniatures take too damn long to paint.)
E: Lego Half life
F: Lego programming department (so the
Too bad they'd never get the copyright stuff...
now the aftermarket price for a set up mindstorms is going to skyrocket. It's bad enough that used mindstorms sell for almost as much on ebay as they do in the store.
Zero to seven? What about the Slashdot crowd?
;-)
They are talking intellectual, rather than physical age
That's true, go back to the basic stuff again, although I do not mind stuff like windows and doors and roof pieces and wheels etc. Oh, and keep the Technic line. I loved it, and now my littlesister is having fun with it too, building cars and stuff.
...Have it be controllable via Linux
At the University of Aalborg, Denmark, there's a long tradition of having the students do projects on OSes for the mindstorm RCX computers. There's a lot of stuff floating around there, let Google show you the way.
Any sufficiently advanced libertarian utopia is indistinguishable from government.
If the goal was simply to have fun and not bother with stretching their minds, then why not just hand them fully completed robots built by MIT Robotics Students for the competition?
If you ignore the other uses of a tool, does that make the tool less useful, or you less useful?
I have played with Legos for over 40 years. I've built static models, moving models, even motorized and robotic models. From basic assembly skills to advanced robotic programming I have seen Legos change in a changing world. My son was brought up on Legos, and before we got a small inflatable pool for them I too stepped on them in the dark of night; Ouch!
Over the years I have followed the gradual trends, Duplo for smaller children, Techno for teenagers and the ever growing number of theme based kits. While the Robotic kits may be the big money loser, I believe that the real killer has been all those theme kits. For 20 bucks you can get a bucket with a few hundred unspecialized pieces, or 75 pieces of highly specialized blocks. Sure a race car or three little go-karts is much more like a toy, and many other things can be built with a specialized set, but collecting Legos through these specialized sets is both expensive and time consuming. Keeping specialized blocks (hands, hats and other smaller that 2X pieces) is is difficult at best. I've probably spent a week of my life at this point sifting through that sea of parts looking for some special piece or articulating joint or gear or axle to complete a project. Don't get me wrong, specialized pieces are definitely cool! But they become a huge waste of time if you don't spend almost as much on developing your own specialized storage system to deal with them.
Then there is the whole software aspect of Legos. (Anyone remember Micorserfs?) Lego spent quite a lot on Lego software. Now there are several 'virtual lego' products. I'm sure that we all remember the Lego diagrams that show how to build something. Those drawings are some of the cleanest engineering and assembly guides around. The software was supposed to enable end users to do that kind of thing, but unfortunately it crashed more machines than it loaded on in the first few go arounds. By the time that MIT's smart brick became the model for the Robotics kits there was even a slick, GUI driven programming model; one which I'm still torn by, because it's either the slickest tool for coding or one of those just over the edge towards madness gizmos depending on how the day/stress level/project deadline is. But you can't really build with Legos at the keyboard, nor can you read most displays from the floor, so I'm not sure that the whole Lego-Computer thing was very well conceived.
Now Lego with RFID tags might be something! Plug your Lego scanner into the computer and watch thOr maybe some kind of 'Etch-a-sketch' sized pad that could display how to build something would probably work better that a computer because you can use it right where you play with Legos. Your upgrade packs could come with inventory files so that the models that were displayed could be built with the pieces on hand. Hell, even a scanner to locate that missing piece could be incorporated!
I'd hate to lose a company like Lego, so I hope that they can 're-generalize and re-integrate' their product line into today's reality.
"Can there be a Klein bottle that is an efficient and effective beer pitcher?"
Maybe a few other toy companies will get the idea and start showing some real creativity instead of simply riding the licensing bandwagon.
Like that'll happen. ;-)
Read the EFF's Fair Use FAQ
Have you seen what Legos cost these days? How can a company making molded chunks of plastic for $80 a set possibly be losing money? Sounds like a company that's been living a little to fat at the trough to me.
The link in the post wasn't working, sorry.
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Try these:
http://www.tabletpcbuzz.com/forum/uploade
http://www.tabletpcbuzz.com/forum/uploaded/Will
William
Sphinx of black quartz, judge my vow.
Zero to seven? What about the Slashdot crowd?
Considering comments like that, I'd say that the Slashdot readership is comprise of wankers from ages 13-40. Part of an infintesimal and completely worthless cross-section of the general public. ie: No one FUCKING CARES about what you may or many not think about ANYTHING! Grow up already you worthless fucktards. Go pour hot grits down your pants and recall your days as a baby with soiled diapers. I know that will turn you on because many of you are baby men fetishests. LOL!!!
Construx, my friends had those, I had Lego but my personnal favorite is a construction game coming from Germany:
f ischertechnik.com/c ht/grosspr ojekte/krijnenhermod.html (this is NOT my crane...)
Fischertechnik.
I should get the pictures of the full electric control construction crane I built with that: almost 4 feet tall, 1 pound of ballast, built by a 10 years old.
These sets are simply wonderfull for the technically inclined (it has pneumatic, electronics, and computer control modules on top of standard electric motors and structures) I could have controled my crane with a C64 in 1988 if my parents had bought the computer control set. These sets were generic and you had a catalog of standard designs coming with it to inspire you.
These sets disappeared 10 years ago from the North American market. Apparently, they just started to distribute it again in Canada and the US !!!
A few links:
http://www.fischertechnik.de
http://www.
Construction example:
http://www.fischertechnik.de/jugendfors
I always wondered why I never saw any black people, or even any minorities, playing with legos. It's because the owner and president of Lego is Kjeld Kirk Kristiansen! The Ku Klux Klan has set up a business front to sell racist toys to little children all over the world! Think about it! How many black/minority oriented Lego models are there? Practically NONE! Sure, they had to squeeze out a few so as to avoid suspicion. But somehow those sneaky minority bastards figured it out and don't buy any. They are sending their message to little white boys all over the world that white people are awesome and minorities suck! This is the truth, by the way. Anyway, I had NO IDEA that so many slashbots were closet racists! Maybe Slashdot can set up a new discussion forum where all KKK members can discuss their shared hatred of minorities, especially blacks and jews! I look forward to our first virtual meeting! And remember, minorities are NOT people, so killing them is OK!
YHBT. YHL. FOAD. HAND.
On a funnier note, this reminds me of the Chappelle show where Dave is blind and says he hates blacks and joins the KKK. Hahaha. Dave Chappelle is hillarious. No, I'm not really a racist. Sorry.
If i were lego, i would re-release the old sents from the 80's and early 90's Im 21, and when i was a kid i LOVED these sets...they were way cool. What i would do is re-release the futrons, and the oldschool blacktrons, and the old castle sets. those were probably the best ever. now whan i was at the lego store in the mall of america i saw a few of these there, but they were very limited. im talking a complete re-release of the whoel line. label them CLASSICS and advertise...everyone who used to play with those sets back in the day would see those and go "i remeber that! i had that!" and they would go and buy it. I know i want some of the old school sets, but they cost a fortune on ebay.
Should I take seriously someone who worked for the SHIT, Incraperated company (look at his resume) ? No wonder you're unemployed! Also, this guys apparently does lots of Flash work. YOU INSIPID LITTLE BITCH! GO BACK TO YOUR MOTHER'S BASEMENT! FOAD!
I find the price of their plastic pieces too high.
They need to lower prices to expand their customer base.
let alone a city block seem like a great distance
And that is why American culture came up with the Rascal!
You need to restart your computer. Hold down the Power button for several seconds or press the Restart button.
The phamacy doesn't make money from perscription drugs. They generally can cover the cost of running the shop off that.
Profit comes from the stuff in front of the counter.
I live in a giant bucket.
I was a huge, huge Lego fan. I have most of the space sets from 1980 on to whenever it was I stopped playing with Legos, '87, or '88 I think. Still have all the catalogs, sets, and instructions.
Occasionally in a fit of nostalgia I wander into the toy section to check out the new sets, and boy have they been dumbed down. When I played with Legos, I'd have sets that had 300 pieces. The bricks were bricks...You could put them together in just about any way you wanted, regardless of what the instructions said. Now the pieces are so specialized and few there's only one way to put them together, and you can do it in 5 minutes. It's not "space" and "town" and "castle" sets anymore. I don't think those even exist, and it looks like the offerings are mostly vehicles and micro-sets, so forget building your own town or space base. I think one of the reasons that Lego is doing so badly is that most people who played with Legos when they were kids are parents now, and see the same thing I'm seeing. I bet they have started looking elsewhere for stimulating toys.
-R
"Zero to seven? What about the Slashdot crowd?"
You mean they're not synonymous with each other?
I was somewhat disappointed about the selection of Lego products for the last 5-6 years. Other than the few basic "bucket" or "bin" sets, and a few high end "Technics" sets, most items were either licensed theme products (probably low profict margin since they have to pay $$ to the licensor) or sets that were good for building only one thing.
The latest generation of "designer" and "motion madness" products seem to be heading in the right direction. I got a "creatures" set for my daughter for Xmas. For about $20, you got a set with hundreds of pieces that has instructions for building tens of insect models. You could build an endless variety of things with this set - this is what Lego was about, and this is probably the way they can get back to profitability.
My children, ages 7 and 5, are Bionicle fanatics. At first, I shared the same concern about specialized pieces, but there's actually quite a bit you can do with the "Technic" family of Lego parts. "Bionicle" is a particularly successful sub-category of the Technic product line, from what I can tell. Sure, the Bionicles have joints, legs, arms, cool staffs, heads, and bodies. That seems pretty specific. You can, however, combine any three Bionicles of a type (Rahkshi, Bohrahk, or Toa) into a "King" bionicle. Plus, you can be really creative with the staffs and weaponry, turning swords into a surfboard for example. The Bionicle kits only have about 50 pieces, but they only cost $5.50 US on sale at Target or KB (retail is around $9.99).
There's some incredibly fun bigger kits like the Gahdok and Cahdok kit, containing 630 pieces. Built to plan, this kit builds a pair of animals that are hand operated. They have jaws that slam shut to try to put each other out of commission.
Between the two kids, we have probably 3000 Bionicle / technic pieces in the toy room. Neither kids nor parents have started to grow tired of them.
...Nothing interesting here. Just move along...
I must admit that while I never have had much interest in the theme sets themselves, I've always been interested in the minifigures that come with them. Sure, the theme sets require no imagination to build or play with, and therefore cannot sustain interest, the themed characters that come with them (like Spiderman or Obi Wan) have always fit nicely into my generic sets. For example, I used to build X-wings out of mostly generic parts and put generic or sometimes "Space" (Space Police, M-Tron) minifigures into it and I could re-enact the battle sequences from Star Wars or Return of the Jedi. However, I've always wanted to have a "Luke" and a "Wedge" and a "Biggs" instead of having my 1st Gen Space Police play Luke and my M-Tron play Wedge etc. Having the specialized minifigures makes playing with legos in this way more believable.
:p ). Bringing the generic parts back would be awesome, but there's nothing wrong with keeping the current themed minifigures.
So what's my point? While the themed sets are a bad idea and have always been (and I've never bought one), I've never had any problems with the themed minifigures. In fact, I've always wanted the themed minifigures. After all, we all would want to know how Luke Skywalker deals with a legion of charging Black Knights or the adventures of Harry Potter in space (maybe?
Just my 2 cents.
(Of course, I have been always a minifigure fan (I used to want the racing set with 26!!! minifigures for Christmas, or the pirate ship, with 22!! in one set), and I used to buy packs and packs of the stand-alone minifigure sets 'cause I never felt I had enough, so my 2 cents might be just a bit biased.)
You can't swallow a clitoris!
Lego bricks on the other hand, well, lets just say I've had a few un-planned Lego collections before:)
Try Clikits. My daughter LOVES these.
30 and counting.
For Christmas, my wife got me a set of Legos - perhaps intended to keep me away from the computer.
It worked! Now she hates both Legos and the computer...
I don't know, but there's just something about a mental challenge that I find irresistable.
The society for a thought-free internet welcomes you.
The bionicle kits are actually pretty cool and cheap to boot. My son has ~10 of them. After he got tired of the per-instructions and variation on that theme he and I went out and searched the web. There was a site (I'll have to look at my favs at home) that is building star-wars type ships that are probably 50% bionicle parts. The variations on those have lasted about 3 months. My son is the type of kid that if things are quite for more than an hour he is either into somtheing or playing with legos.
I think that the specialized legos are fine but if Lego was smart they would sell the basics and then set up some cool "how-to" sites and run contest for cool designs and post those then put links to sell the "parts needed for this design" online. They could also do the percent of sells from links off of your site thing for the sites like the starwars one above.
That set has a realy good part/price ratio so I bought it just for the parts! Of course it was fun destorying the ship after I had assembled it! When i go to the LEGO store i look at all the sets, but not for what you can build on the box, but for all the cool pieces in them!
BTW, KB Toys sometimes has clearance sales on LEGO sets I bought some sets for 80% of retail there!
Does anyone else do this?
Tsukasa: All I really want, is to be left alone...
The new legos sets are just trash. I threw away every set I had, the Bionicle crap, all the theme crap. People keep buying them for me and I still hate them.
You cannot clone a highly recognized brand name.
You cannot clone (very easily) great customer service (and the accompanying customer loyalty).
They can continue to be successfuly by sticking with what made them successful in the first place: a good product, great designs, and strong customer support.
They will not "differentiate" themselves by adding their "Spider-Man" or "Star Wars" products to the vast sea of other "Spider-Man" or "Star Wars" products already available.
I've spent the last five christmas's scouring toy stores and crappy walmart stores for good old fashioned lego bricks for my kid, so she can learn the joys of building lego stuff like I did, only to be greeted with shelves and shelves (all full I may add) of Bionicles, Technonicles, Darth Vader Death Scenes and Testonicles, with not one single Lego brick between them.
A few years ago I resorted to buying 15lbs of bricks on eBay from someone in Canada, and she's been playing with them ever since.
Dammit, why did it take executives so long to figure out that these Tie Fighter models, comprised of pieces that can only ever make...a Tie Fighter, went against everything that Lego stands for, i.e. making stuff out of basic materials.
Ah well, better late than never I guess.
Long live Lego!
Think about it: it's easy to come up with multiple uses for a simple brick. Faced with the brown log-cabin wall pieces from the old Western-themed sets, well, what would you do then? A friend of mine was puzzling over that, and finally came up with a scale model of his old, ugly foam-and-corduroy couch (with a skeleton of Technic pieces). When you _do_ come up with alternate uses for highly specialized pieces, the results are really dazzling.
As long as I'm being heretical, I'll say that the Star Wars sets are the best things that happened to Lego in ten years. Those models are much higher quality and piece count than a lot of what came before, they got lots of geeks like me involved in Lego for the first time in their adult lives, and many of the "specialized" pieces created just for Star Wars sets turn out to be very versatile and beautiful. (Printed designs on pieces have got to go, though, as does the entire ugly-as-sin Harry Potter line.)
If you don't pretend to be anyone, are you?
Even more odd, is that the drugs are generally a loss leader to get people in to the store to buy overpriced convienence items. That isn't to say that they lose money on the drugs (generics do ok for em) but that they don't make nearly as much as they do on the "front end" merchandise.
Degaussing scares the bad magnetism out of the monitor and fills it with good karma.
Does anyone know of an alternative to mindstorms?
It would be really nice to have an alternative which where directed more towards an older crowd. More sensor input/outputs, other sensor types like temp., GPS, up/down, radar, or whatever.
Do you think there is/would be a market for something like that?
I'm hoping that they won't discontinue Mindstorms. I haven't bought my first set yet, but I was looking online for a place to buy a set and everywhere is sold out! It can't be losing them too much money if they can't keep up with demand.
I think they'd be well advised to ditch their own efforts at producing movies and even movie tie-in products.
My 2yr old daughter has a good time with the Duplo set she's had for a while. I planning on getting her and her little sister some more soon.
BTW, I'm 33 and I have two Bionicle models sitting on my desk in my office, so being grown up doesn't mean you don't get to play.
Rob
NEOS
even with the licensed sets, or the themed sets, I've built them, then destroyed them not too long afterwards and created my own creations..
that's what most people do.
hey, I'm 17 and I still occasionally like playing with legos, why? it's fun on the side, Legos are that one toy that has no real age limit. it's universal, and their new plan is a good one, because now, you can get legos without worrying about getting all these parts that appeal to a certain age group, it's fun when you're bored, you know?
When I was 7 or so I sent a letter to Konami asking them to make a game out of some movie I liked and got back a letter just like yours:-)
You are so boring that when I see you my feet go to sleep.
Yes, the programmable crane! That was from the Expert Builders book. Expert Builders were the series that was renamed Technics, the ones with girders, axles, gears, etc.
The way you programmed the crane was by putting the rack pieces (from rack&pinion steering mechanisms) onto a long 8x plate. One column was to feed the card through, two were to drive forward and back, two were to rotate the boom, two were for the winch, and one was to turn right. Assembling that crane was my crowning triumph as an 8-year-old.
Does anybody else remember Expert Builders? I particularly liked the black Chassis.
aQazaQa
bring back pirates.
Folks - if you have kids, and don't know who Sandra Boynton is, take my word for it: she rules . If Dr. Seuss is the King of Childrens Books, then Boynton should be Queen.
One Boynton book to look for: Philadelphia Chickens. Comes with a CD, and includes honestly talented people performing lots of Boynton's horribly addictive and hilarous songs like "Sunggle Puppy", "I Like to Fuss", "Snoozers", and of course, Scott Bakula singing "Pig Island".
Another one in a similar vein is John Lithgow's Singin' in the Bathtub. "You Gotta Have Skin" still makes my wife & I break down and have spontaneous giggle fits.
"Great men are not always wise: neither do the aged understand judgement." Job 32:9
As for the expense, yes it is a problem, but the expense is due to the quality of the product. One of the reasons why specialised pieces have become more common is that this reduces the number of pieces and therefore the cost of the sets. It's possible The LEGO Company might make more money if they reduced the quality of the product and therefore the cost. But that would annoy a lot of people and there are already lower quality alternatives. Lego has always been expensive, and I'd rather have it that way than have a lower quality product.
It's too bad they are doing away with mindstorms. A lot of schools use legos for robotic/gears instruction. I hope other companies come out with robotics kits that are as easy to buil/programm as mindstorms.
I have the lego castle set, the lego mindstorm set, etc. Then I started noticing that when I shopped for legos, the only figures where men (except for maybe a princess in distress). Their commercials also only show boys.
When legos came out with their sports line this year, I started looking for women's soccer figures. Since I still haven't found any, I'm not buying legos any more.
The latest news that they will be marketing to boys is really no surprise. If they bothered to include girls in their demographic at all, instead of sticking them with those crappy pastel pseudo-legos, they probably would not have had such a disastrous bottom line.
Only the specialized model sets are expensive. If you buy a tub of assorted blocks it's quite reasonable. On their website it's only $10 for 500 blocks or $15 for 600 and other varieties. I assume there are different (better) blocks to warrant the 50% price difference, but anyway you can see they're quite reasonable if you just want legos. If you want some loop-de-loop motorized monorail with glow in the dark figures, yeah you're going to get gouged.
But I think Lego is quite reasonable for those of us that appreciate its creative potential rather than its marketing potential.
When are you assclowns going to realize that you are a small, annoying minority? There's 6 billion people in the world and you losers make up maybe a few thousand--hell let's be generous, we'll say there's a few million of you worldwide. NOBODY CARES WHAT YOU GEEKS THINK. Go back to your parents' basement.
I just thought it was interesting that you credit legos with improving your thinking skills.
Why is it though that toys must improve skills to be good? It seems that we are slightly obsessed with education. In highschool my band teacher pulled the whole mozart = math skills thing one day and it kind of backfired (for me at least). If the purpose of music or literature or (say) legos is to improve your math or reasoning skills, what are you doing messing around with that stuff? Get some math and philosophy books and start reading up!
No, the purpose of legos is not to improve your imagination. If anything, the purpose of your imagination is to make legos fun.
potter=bad
... but mostly as an impulse buy as I am currently between jobs...
technique=good
What the heck has lego been doing, I've wondered for a while.
I've wanted to buy lego's a few times, but have only seen bionicle thingies that only work as those bionicle thingies.... I don't want that...
We'll I've also seen many Harry Potsmoker and JarJar 2 piece lego sets.
I do not want to buy a lego set that only has 2 pieces! NO NO NO.
I haven't seen mindstorms in the stores. I want a set very badly.
Heck I want 2 or 3 sets badly.
anyway, It is good that they are going back to basics... but technique and mindstorms are somethings that I want to give to 4/5 year olds to play with. (I've done some babysitting, and entertaining ones self and allowing the kids to participate is great)
grrr.
technique Not for most 2 year olds though...
Please use [ informative / summarizing ] SUBJECT LINES
Flame me here
I was shopping for gifts for the younger tikes in my family at Toys R Us and I was lamenting that they didn't have the legos I grew up with. I played with those things for hours and hours until I hit the 'teens. Like many people here, I attribute some of my exercised creativity and engineering acumen to that toy. I want the same for my family's offspring. I couldn't see how a star wars or harry potter set would give a kid enough generic stuff to build what they wanted to build.
I'm so happy lego made this decision that I went to their website to write them a thank you note. Having to register, I used my ubiquitous spoonyfork handle and it wouldn't let me because Username cannot contain 'poo'.. Right. :/
Speak truth to power.
Walgreens did not overexpand. They changed their store designs. Stores became bigger - now about 14k sf. They now want freestanding sites with drive-through pharmacy access. In line stores, like those on a street, have gone through similar changes. Plus, they have leases that expire and Walgreens has real estate and operations people who examine how each store is doing, which sites may be open to competition, etc. They didn't go out of business; they chose to close some of their locations. Big difference. Lego is simply losing money. Walgreens is very profitable.
Escher's "Relativity":
r el ativity.html
2 P1 26556727EFF0200P2205L4M1.JPG
http://www.lipsons.pwp.blueyonder.co.uk/escher/
More topical, guess what's holding the CD containing 3.5 million peoples' names to Spirit's "dashboard"?
http://marsrovers.nasa.gov/gallery/all/2/p/002/
Playing? HA! You better believe it's playing. And it's far more important than work, IMO.
"I may be synthetic, but I'm not stupid." -- Bishop 341-B
For LEGO news, see lugnet.com Anyway, here's a link to something that indicates the lines aren't going away... they're just refocusing on selling the basic brick sets. http://news.lugnet.com/lego/?n=625
haha, sorry my mind is in the gutter. ahh the good old days
"Zero to seven? What about the Slashdot crowd?"
:)
I dunno, that seems to sum up the intellectual average of most posts... Slashdot is still firmly in the target niche.
You mean to tell me that this stinker of a themepark had nothing to do with their losses?
Dolemite
_____________________
Save the World! Use a Quote!
You obviously havent seen their baby range, which includes soft toys with sometimes a large, central duplo sized lego piec which is removable...
I can't deny that Lego going back to the basics is a wonderful idea, but I also feel that there is still business to be made selling -choice- movie tie-ins, namely Harry Potter and Star Wars.
I love the idea that I may be able to walk into a store and buy just ton upon ton of blocks, but nevertheless feel that there are some parents that say, "Hey, look! Harry Potter!".
And they should keep the Mindstorms and Technic lines alive. (I don't know if they have plans to cut the Technic line, though I doubt it) Mindstorms, for the educational value, and Technic as the "step-up" set.
But all in all, this is a good move for Lego.
Its exciting news about Legos going back to basics.
Maybe Kids can continue playing with imaginative toys instead on migrating to video games. I personally blame Legos for getting me involved in reading Slashdot! Not a bad problem to have.
They were called Zaks, by Ohio Art.
Some of the triangle and square pieces were flat, but some had a circular "plug" (I don't recall the actual name of it), which could be used to attack the piece to another plug, a block that had a hole instead of a plug, the back of any square or triangle, or which could hold the more specific cylanders/rods/lights. Some of the blocks even had a connection for LEGO blocks.
All the grey pieces will be used to build a huge castle, 4 times as big as the old grey big castle (you know, the good one, witht the lion and red and blue colors).
Lego Rocks! The first present I bought to my son had a Lego label on it. Really boring toy, he never looked at it, but I really love Lego.
Hofstadter's Law: It always takes longer than you expect, even if you take into account Hofstadter's Law
Was anyone able to set up any neural network proccessing of sensory inputs and motor control on the RCX?
You've got to have space Legos, although I've found that the Star Wars sets have a lot of good general use and spaceship parts.
And you've got to have space pirates and such.
In the Chicago area they have 2 Lego stores (Michigan Avenue near the Wrigley Building, and Woodfield) and you can pick and choose a small or large cup of parts of your choosing for a flat charge. They have all the cool interconnects, and specialty parts. They also have the standard bricks, only in way more colors.
I can sit down with a hundred random parts and just start throwing together a space something-or-other with guns and crane-arms and hyperspace whatchamacallits and all!
This is one of the highlights on Christmas Day for me and my little sister: making spaceships out of Legos. (And we're both in our late 40s)
My other car is a 1984 Nark Avenger.
As I mentioned in another thread, there are 2 Lego stores in the Chicago area. Michigan Avenue near the Wrigley Building, and Woodfield Shopping Center. They have a great selection of odd parts, and bricks in way more than the usual 5 colors. As you say, they are sold by various size cups.
My other car is a 1984 Nark Avenger.
Building any complex lego creation, like a spaceship requires some kind of structure, symetry, hierarchy and organization. Take a lego rocket: The rocket engines attach to the fuel tanks which in turn attach to the landing vehicle which needs matching aerodynamic stabilizers and landing gear. Some elements are rare and unique, such as the cockpit to the rocket but must be fit within an overall design. If the parts become too unique a matching scheme becomes difficult. Instead of finding parts which meet goals or criteria, the process is reversed, the parts are a given condition and a use must be found for them, this limits options. This problem is solved by having a larger and larger pool of legos, where parts can then be matched, you can find the 3 matching rockets parts you need which is more useful than 3 unique rocket parts which would necessitate an eccentric layout of the rocket. At a certain point, if the lego pool has too many unique or specialized parts, the vast quantity of legos needed to organize a construction process will create an orgnaizational problem, where you have the part you need, you just can't find it or you spend as much time inventorying your product as you do building it. At the same time, unique and un-repeated elements begin to dominate, causing the overall construct to fragment because you cannot make any general assumptions in your building process, all process elements are unique. You may be forced to make substitutes due to lack of parts or time constraints which lead to inferior structure and cause process defects or you are forced to reduce the complexity or size of the project. Unseen process defects could invalidate the original intention of the design, for example a rocket may now have to be converted to a space station. A huge tub of legos filled with specialized and unique where most parts aren't needed is less useful than a smaller tub with more related parts where most of them have an expectation for usefullness.
Maybe Legos could also be not so damned expensive. Jesus, $10 for a little Star Wars rover with 50 pieces that fits on your palm? Screw that.
Legos were ariginally designed as an engineering tool that was converted to a toy, not the other way around.
The reason your sons migrates to "boy" toys and your daughter migrates to "girl" toys is most likely because of the advertising of the toys, how they're perceived in society, and the role they play in social interaction.
At *less than two*? No, I don't buy it. I agree that social things in school have a phenomenal impact on how girls and guys intract, but before that...no.
Perhaps. Of course, this rhetoric is also fairly recent feminist stuff, probably around the 1700s or so or later.
There *are* plausible biological justifications for girls and guys being different at mental levels. Almost anyone says "awww...cute" when looking at a baby. I cannot believe that this is entirely propagated via memes through society. The same thing is true of sexual attractiveness -- there clearly is a possibility for gense to pattern-match and attach to mental thought fairly high-level concepts.
Now, that being said, women get pregant. It's damned hard to run and hunt, say, a deer if you're pregnant. I'm not a woman, but I'd also suspect that it's a bit of a pain to be running when one has breasts heavy from lactating. Plus, a mother needs to be around to feed a kid milk for his infancy. This means that it's not exactly unreasonable to expect women to evolve traits beneficial to being around babies. Since there's clearly a benefit to having *someone* able to run out and get meat, and the only free person in a two-person-pairing is the male, it makes sense to expect men to evolve trais beneficial to hunting (and perhaps even to making war). Hunting can involve being away from a baby for a long time, and at least later forms of war, the same. There are clearly physical differences -- men are decidedly larger and more muscular.
Now, that doesn't mean that there isn't a positive feedback loop, where someone might be *slightly* inclined towards some set of interests and society tends to shove him (or her) faster and faster down a path. That doesn't mean that a girl must inevitably have "girlish" interests or a guy must have "guy" interests. However, it *does* mean that it's quite reasonable to treat claims that roles and interests derive *entirely* from society with skepticism.
May we never see th
Duh, have you ever been to the US? What do you think we smoke, dude?
Just then the floating disembodied head of Colonel Sanders started yelling Everything You Know Is Wrong!-Weird Al
Believe it or not there are people on this site who care about Lego but don't want the site stuffed full of information about Lego's latest business plans. This is not "Slashdot-News only about Lego. Stuff that only matters to Lego shareholders".
Given the number of people criticizing Lego's first move, and happy about the fact that Lego is going "back to basics", I would say that this thread is, in fact, worthwhile.
Look at the comment count -- it's up there, higher than a typical story. People are clearly interested in it.
May we never see th
I am very dismayed to hear of the retrenchment of Lego toward their traditional Product lines. Qualifications: I have an Eight year old son Aiden, and 5 year old son, Tristan. We love the Bionicles series! And We love the basic sets. I have been planning on a Mindstorms purchase for over a year. We also have duplo which we love. But of special note to Slashdotters (and I was surprised no one else commented on this) the www.lego.com website is one of the three best designed and programmed sites in the world. My son Aiden logged hundred's of hours on the original Bionicle virtual island of Mata Nui on the website. It was a tour de force of shockwave programming and design. The pedagogical philosophy of Lego shown brightly on that site. It was one of the best adventure roleplaying games I have ever seen, challenging my son to be an anthropologist on a distant planet with an inscrutable robotic culture. He had to resolve symbolic decodings, and an epidemological problem that I can recall immediately. The instructions that acompany bionicles are perfect for indoctrinating kids in the notion of RTFM. We have a special building ritual at my house for these lego systems. I use these products for systems teaching and they love it! My youngest son Tristan can flop states instantly from the totally wide open creative play with these technics elements to the structured pursuit of the designed projects. Both states are desirable from my point of view. I am poor as dirt, I don't have much furniture but I don't begrudge a single penny spent on Lego product. (I don't begrudge the premium I paid for our Macintosh Titanium either.) Lego probably has undertaken a little to much this past year and the website suffers from mission creep and "improving" things that were actually better two iterations ago. Still, It is utterly a mistake for them to abandon the excellent technics products and their brilliant website. The basic system is great, but so is much of the product they have developed these last five years. Oh and their CD Titles rock as well! Alas they don't play on OS X. My sons develop with Robo Tech and Erector but please don't mess with our Lego! (and Steve, when are you going to cut a deal with Lego to get all of the CD titles and Mindstorms Kid Graphical (LeJos and NQC are a little steep for my boys right now) programming interface running native on OS X? You know you want that mindshare!) "Everything should be made as simple as possible, but not simpler." - Albert Einstein "For every complex problem there is a simple solution that is wrong" - G.B. Shaw
My folks still had all my legos from 35 years ago in a closet. I have given them to my kids now to play with, they love 'em. Not a 'special' piece in the bunch.
Funny thing is, when I help my kids with them, I come across the same 'problematic' pieces that I remember as a kid, i.e. the ones that don't snap quite tightly enough!
Steve Browning http://www.sbrowning.com
This must have been released before he picked up his Enterprise gig, because while it's not the best thing I've ever heard, it's certainly innocuous enough. He's got a decent voice, and has obviously had some voice training.
You can find it, and all the other songs, in RealAudio format on the Philadelphia Chickens web site. Or you can just jump straight in and listen to Pig Island... if you dare! Muh-wa-ha-ha-ha!
"Great men are not always wise: neither do the aged understand judgement." Job 32:9
I just wish I had a 55 gallon drum of lego to play with. :)
*It's not what you can do for the Dark Side but what the Dark Side can do for you!*
I would guess that "the slashdot crowd" (i.e. geeks that still play with Lego, and tend to buy more of it than the average 8-year-old's parents) isn't nearly a large enough market to expect to make any money from.
I wonder if the Lego folks should consider looking into multiple marketing channels? Continue the mass delivery channel for their traditional products, and then look for other channels for niche products (Mindstorms, for geeks). If they could eliminate a lot of the marketing and distribution expenses, perhaps they could continue to manufacture smaller volumes of these products profitably. Sell them online, or through a small number of key retailers in major markets.
Well, the good thing about LEGO is that you can build things on your own.
/. people are appeased.)
Some things won't come, though. As a company deep rooted (mostly) in positive values
> A: Lego Army men
are simply a no-no. No current-century military stuff. An I think that is one of the best ideas a toymaker can adhere to. There are more then 11000 killings by shotguns in the US per year. Kids should not learn about shooting other people in their home.
> B: Lego Star trek (yeah, ok, they'd need copyright stuff, but I know that there'd be a proliferation of lego comic things... And I'd buy them just to take pictures of the red shirted ensign pieces getting killed in various ways.)
This won't come, too. LEGO has a Space series (currently sleeping), an NASA/Planetary Society educational series (with nice sets with spirit landers and space shuttles, too!), and Star Wars. The last one costs an arm and a leg with respect to licensing, and they won't tie another brick to their legs right now...
> C: Lego Warhammer 40k (finally, a cheap and fun way to play warhammer! Of course this would be directed at the younger crowd...)
Another licensing iron ball.
> D: Lego D&D (Miniatures take too damn long to paint.)
Again. Build it yourself. I did: This is an AD&D scenario for a module I wrote (at least ist's the front half, the rear is in production right now...).
Wizards, priest, fighters are easily assembled out of various sets (I've got a whole bucket of minifig parts from several boot sales, and I can always find a suitable leg/torso/face/headgear combination). The Harry Potter and Star Wars sets deliver a range of foes, and anything else can be build from normal bricks (I can't find it right now, bur I saw a red dinosaur recently which would make a bad ass red dragon if I ever saw one...)
> E: Lego Half life
What for?
> F: Lego programming department (so the
Google for Mindstorms and/or RCX and look at what people did. Like fully automated rubics cube solver and such.
If you really want a theme, go build it yourself.
In the UK the Travelodge chain of cheap short-stay hotels are built a little like Lego: they come in prefabricated sections that clip together to form a complete hotel. The speed they put them up at is a little disconcerting if you live near one: they can and DO strip them down and move them to a different location if they prove not to be profitable at their current site.
Lego's meant to foster creativity ("A New Toy Everyday (tm)") and you've just proved it. You MADE the tool you needed to do the job, and a few years later, here you are on Slashdot. I'm sure there's a correlation between lego use as a child and adult mad geek skillz...
Here at the technical university of Eindhoven (the Netherlands) we use Lego Dacta and Mindstorms for controlling trains to test models. Lego is perfect for these things as it is easy to build things and you can control them from your PC. And who doesn't want to do his master's thesis on Lego ;-) ? It would be a pity to see the controller bricks go. They also add to your inventivity and creativity. The themed bricks on the other hand only restrict you in your imagination; you cannot use a Harry Potter in a rocket, but you can use a plain Lego-man (hard to translate, here we call it "poppetje", which would translate to "little puppet", but somehow that doesn't sound right) as Harry Potter.
-- The Internet is a too slow way of doing things, you'd never do without it.
For my niece's 4th birthday, my sister suggested I purchase her some Legos. Just plain Legos. I went to about half a dozen different toy stores. No plain Legos - all of the Bionicles, MindStorm and the like, but no plain Legos. WTF? No plain Legos?!?!? What, kids don't come with imagination anymore? Gimme a break! I finally had to order them online. I got a bucket of 500 plain pieces and a 1/2 price kit with only a few specialized pieces. My niece now will sit for hours and play Legos. It's one of our favorite things to do when I visit. Build Lego towns, vehicles, etc. and then watch Godzilla or even a fluffy bunny come through and wreak havok!!! Mua ha ha ha ha ha ha ha ha!!!! Ahem... Kenny P. Visualize Whirled P.'s
"Hearsay has it that a product range like LEGO MINDSTORMS is no longer in focus. This is not true. On the contrary, MINDSTORMS, CLIKITS and BIONICLE are all good examples of products the company wants to stake on." SOURCE: http://www.lego.com/eng/info/default.asp?page=pres s
I'm told that this is how it works with McDonalds, so it may well work with others as well:
Simply put they are choking the competition. McDonalds' are built every half a block. It's not profitable. However, it chokes away the mom-and-pop and non-chain stores very quickly. Then it works on the small chain stores. It might work on Burger King and other big chains over time, but not as well.
Once the competition around the area is choked into non-existance, you close the less performing stores and have found yourself a corner on the market. You sacrifice some capital to gain market dominance in the area. The bigger the chain the easier and more readily they can take those losses, and for a longer time. Everybody has a point they have to say enough is enough. I think these stores are just hoping theirs is father down the road.