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When Profiling Goes Wrong

huskymo writes "This morning's Wall Street Journal is carrying a funny story on TiVo and Amazon's automatic customer profiling. As most Slashdot readers probably know, TiVo keeps track of which programs you record and--if you haven't told it not to--records other programs it thinks you'd like. The article describes users that TiVo's mistaken for Korean, for gay, even for "a pregnant gay man."" Funny as hell.

615 comments

  1. grr by Anonymous Coward · · Score: 0, Insightful

    Would be great if /. stopped linking to subscription only sites.

    1. Re:grr by GeckoX · · Score: 0, Offtopic

      No shit, it's not even a free reg, which is bad enough.

      --
      No Comment.
    2. Re:grr by Anonymous Coward · · Score: 0

      WTF, man. Are you actually trying to read the article? That isn't what we do around her biznatch -- Look at the summary and think up some clever statement about your rights online (YRO) and how this is a heinous example of "the man" interfering.

    3. Re:grr by wayne530 · · Score: 1

      why? It's obvious banner advertisement isn't cutting it for them. If they link to subscription only sites, they can get a kickback from the publisher :)

    4. Re:grr by AgTiger · · Score: 1, Offtopic

      Maybe this is another form of Slashdot advertising? I wonder if the WSJ pays them to link to the occasional story. ;-)

    5. Re:grr by ShawnDoc · · Score: 5, Informative
      If TiVo Thinks You Are Gay, Here's How to Set It Straight What You Buy Affects Recommendations On Amazon.com, Too; Why the Cartoons?

      By JEFFREY ZASLOW
      Staff Reporter of THE WALL STREET JOURNAL

      Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

      But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

      Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

      "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

      He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

      A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

      The Willies

      Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man." [TiVo Remote] Remote Control: Viewers help TiVo understand their tastes by giving TV shows thumbs up or down.

      Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

      His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

      Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

      Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

      He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

      Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

      TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

      'A Pregnant Gay Man'

      Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

      He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

      Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

      All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

      For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

      Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

      "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

      Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

      Dissing Ice Cube

      A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

      After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

      Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

      "I like the idea that someone cares," she says. "Even a machine."

      TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

      Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

      TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

      Write to Jeffrey Zaslow at
      jeffrey.zaslow@wsj.com

    6. Re:grr by Snork+Asaurus · · Score: 2
      How else would the subscription sites build their erroneous profiles on people? ;-)

      But the WSJ is like the NYT. Register once (lie if you want) and forget about it. Just remember to turn your cookies on when you go there (Opera makes that so easy - hit F12 then c).

      --
      Sigs are bad for your health.
    7. Re:grr by Ubergrendle · · Score: 3, Funny

      What? Then the websites could not 'anonymously' track the habits of Korean gay pregnant men!

      --
      John Maynard Keynes: "When the facts change, I change my mind. What do you do?"
    8. Re:grr by billbaggins · · Score: 2

      But then what would the karma whores do for points? Admit it, you love it when the highest-rated comment on the page is the one that has the entire text of the linked page...

      --
      "The best argument against democracy is a five minute chat with the average voter."
      --Winston Churchill
    9. Re:grr by grub · · Score: 5, Funny


      Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. [...] "I like the idea that someone cares," she says. "Even a machine."

      Want to bet about what she has in her nighttable?

      --
      Trolling is a art,
    10. Re:grr by Anonymous Coward · · Score: 0

      The question is not whether there is one there, but how technologically advanced it is. *Remember something about an Aibo with one instead of a nose...* Woman's best friend?

    11. Re:grr by rworne · · Score: 2, Funny

      She should order The Demon Seed (the older, non 1997 version) as her next book if she really thinks that way.

      --
      I tried every decent and legal way I could think of to resolve the issue w/the business before I rented the chicken suit
    12. Re:grr by Anonymous Coward · · Score: 0

      that is just so wrong

      i love it

    13. Re:grr by bitsofmadness · · Score: 1

      Am I the only one who doesn't have a subscription who can see the article perfectly well... ?

    14. Re:grr by rohdem · · Score: 1

      I can too!!! I don't see what the fuss is about.

    15. Re:grr by patter · · Score: 1

      Isn't that done so the Karma-poor can repeatedly post the link to get a few '+5 Informative's under their belt??

      --
      -- If at first you do succeed, try to hide your astonishment. -- Harry F. Banks
    16. Re:grr by trikberg · · Score: 1

      Am I the only one who doesn't have a subscription who can see the article perfectly well... ?

      No, works fine for me too. (Mozilla, rejecting cookies)

      --
      This post is free (as in cheese in a mousetrap).
    17. Re:grr by suman28 · · Score: 5, Informative

      Who gave this a score +5 Interesting? If you clicked on the link and actually read the story, you would know that www.wsj.com is not free, but online.wsj.com is free (atleast for this story).

    18. Re:grr by IdleTime · · Score: 2

      Hmmm... WJ does not require a subscription to read this article.

      I clicked the link and was able to read the article without any subscription. Please, try it out before bashing, will you?

      --
      If you mod me down, I *will* introduce you to my sister!
    19. Re:grr by 'The+'.$L3mm1ng · · Score: 1

      Phoenix and IE. No problem. Strange...

    20. Re:grr by 'The+'.$L3mm1ng · · Score: 1

      Oh. Not strange. This guy knows why: Comment 4760413

    21. Re:grr by rve · · Score: 3, Insightful

      My TiVo thinks I'm a sad geek with no life and a problem with alcohol and impulsive violence...

      My TiVo is my only friend!

    22. Re:grr by Anonymous Coward · · Score: 0

      I hope you got permission from WSJ to post that article since it is on a subscription based website. It is copyrighted isn't it? ;)

    23. Re:grr by Anonymous Coward · · Score: 0

      Yeah, and wouldn't it be great if all the content providers on the internet were free?

      Well they aren't, and guess what. In case you didn't notice, the trend is TOWARDS subscription, so get used to it.

    24. Re:grr by dar · · Score: 2

      Did you try loading the page? I loaded it just fine - and I've never subscribed to WSJ.

      --
      My other Slashdot ID is much lower.
    25. Re:grr by dar · · Score: 2

      Never mind. I see that the original link was to payfor territory.

      --
      My other Slashdot ID is much lower.
    26. Re:grr by Daytona955i · · Score: 1

      I got there no problem and I don't have a subscription. Can you not figure out how to work your computer? Click on the link before jumping to conclusions.

    27. Re:grr by Anonymous Coward · · Score: 0

      You karma whore... i was able to access the site just fine. No subscription... no nothing.

    28. Re:grr by susano_otter · · Score: 2
      A film studio executive in Los Angeles and the self-described "straightest guy on earth,"

      A film studio exec, huh? That just means he sucks cock professionally, not personally.

      --

      Any sufficiently well-organized community is indistinguishable from Government.

    29. Re:grr by arcadum · · Score: 1

      If you clicked on the link and actually read the story, you would know that www.wsj.com is not free, but online.wsj.com is free (atleast for this story).

      I think the original poster was trolling for trolls.

    30. Re:grr by Anonymous Coward · · Score: 0

      You might act all hard Susano, but inside you're just dying for some fucking hardcore ass fucking aren't ya, AREN'T YA?

      You want my man-meat deep inside your tight little rosebud. In and out, in and out over and over again until I spill my seed deep in your rectum.

      Maybe if you moan enough I'll play with your clit after that until you cum all over my fucking face, but maybe I'll just roll you over and pound your pussy until you get sore and ask me to stop.

      You fucking slut!

  2. Subscribers only ? by kemikalzen · · Score: 0, Redundant

    I don't subscribe to this.
    Commence copy/paste acrobatics (Karma whoring)!

  3. Interesting article by mcmonkey · · Score: 2, Funny

    Too bad we can't read it.

    Well, most folks post without RTFA anyway, so why have the links?

    1. Re:Interesting article by mijok · · Score: 1

      So that we can slashdot sites - you do know the procedure?
      1. Notice article on slashdot
      2. Middle-click (or equivalent) to load it in the background
      3. Start posting
      4. ... (anything except reading the article)
      5. Profit!

      --
      Karma. Moderation. Is my .sig good now?
    2. Re:Interesting article by Daytona955i · · Score: 1

      Have you tried to click on the link? Hey look at that you can read it without a subscription.

      Dumbasses

    3. Re:Interesting article by Mr+Guy · · Score: 2

      Remember that article about CNN changing articles? Same principle. Originally, the link poined to the pay site, when some readers posted a link to a free version, they changed the article link.

    4. Re:Interesting article by CvD · · Score: 2, Redundant

      Here's the article:

      If TiVo Thinks You Are Gay,
      Here's How to Set It Straight
      What You Buy Affects Recommendations
      On Amazon.com, Too; Why the Cartoons?

      By JEFFREY ZASLOW
      Staff Reporter of THE WALL STREET JOURNAL

      Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

      But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

      Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

      "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

      He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

      A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

      The Willies

      Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."
      [TiVo Remote]
      Remote Control: Viewers help TiVo understand their tastes by giving TV shows thumbs up or down.

      Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

      His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

      Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

      Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

      He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

      Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

      TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

      'A Pregnant Gay Man'

      Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

      He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

      Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

      All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

      For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

      Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

      "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

      Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

      Dissing Ice Cube

      A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

      After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

      Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

      "I like the idea that someone cares," she says. "Even a machine."

      TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

      Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

      TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

      Write to Jeffrey Zaslow at jeffrey.zaslow@wsj.com

      Updated November 26, 2002

  4. Link requires subscription! by CrystalFalcon · · Score: 0, Redundant

    I need someone to post a link to a mirror of the story, or the story itself, so I can award that post "+5 Karma Whore".

    1. Re:Link requires subscription! by wworf · · Score: 3, Informative
    2. Re:Link requires subscription! by legoleg · · Score: 0, Redundant

      I will, I will!!!

      here u go...... it is pretty funny

      If TiVo Thinks You Are Gay,
      Here's How to Set It Straight

      What You Buy Affects Recommendations
      On Amazon.com, Too; Why the Cartoons?
      By JEFFREY ZASLOW
      Staff Reporter of THE WALL STREET JOURNAL

      Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

      But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

      Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

      "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

      He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

      A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

      The Willies

      Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."

      Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

      His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

      Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

      Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

      He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

      Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

      TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

      'A Pregnant Gay Man'

      Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

      He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

      Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

      All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

      For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

      Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

      "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

      Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

      Dissing Ice Cube

      A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

      After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

      Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

      "I like the idea that someone cares," she says. "Even a machine."

      TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

      Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

      TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

      Write to Jeffrey Zaslow at jeffrey.zaslow@wsj.com

      Updated November 26, 2002

    3. Re:Link requires subscription! by Anonymous Coward · · Score: 0

      Oh, God! Please make it stop!

      Three (as of this message) posting of the entire article!

      At least post it as AC.

  5. error checking? by zaren · · Score: 4, Funny

    Jeez, what kind of system would even allow "pregnant gay man" to be an available category?

    --
    Come to the University of Mars! Classes starting soon!
    1. Re:error checking? by saider · · Score: 1

      It's probably a set up as a bitmap of attributes. I hope they initialize all their variables.

      --


      Remember, You are unique...just like everyone else.
    2. Re:error checking? by The+J+Kid · · Score: 3, Funny

      Wel, one of my best friends is a "pregnant gay man" and he's Korean too!

      You got something against pregnant gay Korean men?

      --
      Moderation: +4. Modded 70% Funny and 30% Overrated. 100% Saturated.
    3. Re:error checking? by Anonymous Coward · · Score: 0

      What the fuck are you talking about?

      Bitmap of attributes?

    4. Re:error checking? by mbadolato · · Score: 5, Funny

      Don't blame TiVo... If it sees that someone recorded a season pass to Will & Grace, and the movie Junior (Arnold Schwartzenegger and Danny Divito), what's it supposed to think??? ;-)

    5. Re:error checking? by Anonymous Coward · · Score: 0

      Haven't you heard about Lee Mingwei? Check out that site, complete with CNN and Time articles....

    6. Re:error checking? by Anonymous Coward · · Score: 0

      Attributes are mapped to bits. Couldn't puzzle that one, could you?

    7. Re:error checking? by Santos+L.+Halper · · Score: 3, Funny

      Reminds me of a prescription I got filled a couple of years ago. On the label, it instructed me to call my doctor if I became pregnant. That would be quite a shock, being male and all.

      --

      "Ask not for whom the bone bones. It bones for thee." --Bender
    8. Re:error checking? by stuntpope · · Score: 5, Insightful

      From the article, it appears the man once ordered gay-themed material, and he later got recommendations for other gay material. Then he ordered a baby book for friends, and subsequently received recommendations for other baby/pregnancy related stuff. I don't see how this equals a computer "thinking" the subject is a gay pregnant man, or that it has any such category. And when the other guy ordered war movies and then started getting a lot of Third Reich stuff, he claims TiVo "thinks" he's a Nazi. People are reading way too much into this.

    9. Re:error checking? by sheetsda · · Score: 1

      Here's the quote.
      Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

      I agree with you, the TiVo doesn't "think" anything. Thinking implies the ability to take limited data and draw logical conclusions (I have yet to hear of a machine that can do that outside of the purely mathematical sense). All it sees two catagories and returns other results in those same catagories, and possibly weights programs that fall into more than one; it has no concept that those catagories are or cannot be related. What it's doing is more along the lines of "User's interest list: ..., gay, ..., pregnancy, ..."

    10. Re:error checking? by RollingThunder · · Score: 5, Funny

      Possibly one that accounts for two or more people in a given location, with differing interests.

      IE: the pregnant wife, and the in-the-closet gay husband?

      Man, this does have TV show written all over it.

    11. Re:error checking? by _ph1ux_ · · Score: 2

      Actually whats funny about this is that yesterday China announced that it was looking for men who seriously want to have a child to try an experiment of installing (?) a womb into a man.

      Heard it on the radio yesterday... but cant find a link to it...

    12. Re:error checking? by JohnDenver · · Score: 2

      Because there are hundreds if not thousands of categories and subcategories, which may need to be added or dropped by someone non-technical, I would doubt they hardcoded it into bitfield attributes.

      Rather, I would have assumed they have a seperate preferences table in thier database, layed out similar to my example below:

      UserID - Linking to the User Table
      CategoryID - Linking to the Category Table
      PreferenceWeight - A Number Indicating how much they like this material.

      This could easily allow for someones profile to show preferences for both pro-homosexual and anti-homosexual literaterure. (And for people who debate these issues, buy these two opposing categories isn't mutally exclusive)

      --
      "Communism is like having one [local] phone company " - Lenny Bruce
    13. Re:error checking? by Anonymous Coward · · Score: 0
      People are reading way too much into this.
      Except that this is exactly the type of process that John Pointdexter (convicted felon) and the federal government propose to use to "break down stovepipes" and "mine data for terrorists". Exactly.
    14. Re:error checking? by Daytona955i · · Score: 1

      I think he means a bitfield... he's a little slow.

      Probably heard someone talk about it, heard bitmap instead of bitfield.

    15. Re:error checking? by LafinJack · · Score: 1

      Man, this does have TV show written all over it.

      Had you read the article, you would have seen that they mentioned "TiVo thinks I'm [something embarrasing]" subplots being in both King of Queens and The Mind Of The Married Man.

      --
      we are building a religion
      a limited edition
      we are now accepting callers
      for these pendant key chains
    16. Re:error checking? by RollingThunder · · Score: 2

      Actually, I -did- read the article, and I was remarking on how interesting it was that every plausible explanation reads like something out of a sitcom, just like the article said for other interpretations.

      In closing,

      STFU, GFY, HAND.

    17. Re:error checking? by saider · · Score: 1

      Or have been working around people who use bitmap and got tired of correcting them.

      I should have known better than to make a programming joke. Every coder without a sense of humor - and that is a lot of them - will come out of the woodwork and pick every word apart to prove that they are masters of their craft.

      I feel sorry for the guy with the C math signature.

      --


      Remember, You are unique...just like everyone else.
    18. Re:error checking? by McFly69 · · Score: 3, Funny

      No.. but I do have something against pregnant gay Korean men who watch documentaries on thimbles!

      --



      NO! NO! Please don't mod me, I'm too young to die a troll. *click* Oh the pain, the pain...
    19. Re:error checking? by plastik55 · · Score: 2

      Most likely the software has no preconception of categories like "gay" or "pregnant." It just works on the statistics gathered from other user's purchases. This is even explicitly stated by Amazon--"People who purchased item X also purchased these items." It's easy for a simple statistical analysis to decide that people who buy certain items buy certain other items, without any prior categorization of the items. However, it's much harder to find reliable negative correlations in this kind of data, because the total number of available items is much greater than the number of items purchased by any one user. So the software has no real basis for concluding that gay themes and pregnancy themes don't often mix.

      The tone of the article is kind of silly if you think about what the Tivo recommendations actually represent--it's not making statements about individual viewers, it's making statements about the population of users. People should be happy when the Tivo's recommendadions fail; it means they have unique tastes that aren't easily predictable from statistics. If the Tivo recommendations always work for you, it means you're just another fuckin' sheep to be analyzed and marketed to.

      For the record, I bought a copy of K&R from Amazon years ago, and to this day it keeps recommending introductory books on C for me. Bwah? Why would I need Yet Another "Teach Yourself C in 24 Minutes" book when I already know it backwards and forwards?

      --

      I have a positive modifier on Troll. When I mod someone Troll their karma should go UP!

    20. Re:error checking? by sakeneko · · Score: 2
      Don't blame TiVo... If it sees that someone recorded a season pass to Will & Grace, and the movie Junior (Arnold Schwartzenegger and Danny Divito), what's it supposed to think??? ;-)

      ;-)

      I think that most of us who find this whole area of technology creepy and invasive of our privacy would say that a machine (TiVo or any other machine) ISN'T supposed to think, and especially isn't supposed to do our thinking for us. <sigh>

      I don't own a TV or want to watch TV shows, so TiVo isn't an issue. But I also don't sign up for "MyDomain" accounts on web sites I visit, or give any genuine private information to any web site except at my bank or the very few sites where I buy things online. If one of those sites started recommending things it thought I wanted when I logged on, I'd turn that off. (Or quit using the site if it wouldn't let me.)

      That isn't because I'm genuinely afraid of what most of those sites would do, although privacy is a concern. It's an esthetic issue before anything else -- I absolutely HATE having someone or something watching over my shoulder. I've never understood why so many people find that kind of thing helpful. :/

    21. Re:error checking? by plasm4 · · Score: 0

      FYI I believe its Poindexter, but I may be mistaken.

    22. Re:error checking? by plover · · Score: 2
      No, you're trivializing some people who have a hard time distinguishing between a machine's reacting to input and a person's opinion.

      People will think whatever they want to think. By saying "you're reading too much into this" you ignore the fact that many people are still not geeky enough to deal with "user agent" software. Sure, being TiVo owners might generally mean they're more "l337", but many of them aren't. And the more computers are asked to form "opinions" the more these people will be confused.

      --
      John
    23. Re:error checking? by shyster · · Score: 3, Funny

      I think I'd call the Enquirer first...then my lawyer to start the negotiations. =)

    24. Re:error checking? by ChuckleBug · · Score: 2, Funny

      I don't see how this equals a computer "thinking" the subject is a gay pregnant man, or that it has any such category. And when the other guy ordered war movies and then started getting a lot of Third Reich stuff, he claims TiVo "thinks" he's a Nazi. People are reading way too much into this.

      I bet your TiVO thinks you're humorless.

      Really, lighten up. It was a light-hearted article and I don't think anyone quoted in it felt seriously damaged in any way. I think you're the one reading too much into this.

    25. Re:error checking? by Anonymous Coward · · Score: 0

      Hmm.. I think the main problem here is that they're not taking into account the size of the sample. Since the sample in cases such as these is very small, perhaps the software should be more cautious about making recommendations until there's a sufficient sample size to make some assumptions.

      Mind you, this is flawed too, since it's quite possible that a lot of people will order certain things from one place, and certain thingss from another.

      David Bronaugh

    26. Re:error checking? by bkocik · · Score: 1
      I think it has "ABC After School Special" written all over it.

    27. Re:error checking? by leuk_he · · Score: 1, Flamebait

      . On the label, it instructed me to call my doctor if I became pregnant.......I'd call the Enquirer first

      YOU INSENSITIVE PRICK, DON'T YOU CARE ABOUT YOUR KID's HEALTH!

    28. Re:error checking? by Lovepump · · Score: 1

      Surely the thimble would help you avoid little pricks (or larger ones, if that was your preference)?

    29. Re:error checking? by buck_wild · · Score: 1

      Lovepump - OS390/zOS Ops Analyst. IEFBR14 is your friend. The 2 byte killer app for MVS

      I know OS/390, zOS, have been an Operations Analyst, and know that BR14 is a job ending ok.

      2 byte killer app? Please explain...

      --
      If all you have is a hammer, everything looks like a nail.
    30. Re:error checking? by instarx · · Score: 1

      TIVO simply takes keywords out of the titles you give a thumbs up to and finds shows with other similar keywords. Because titles are not indexes of the shows, there are mistakes. When I first got my Tivo I watched some science show with "baby" in the title and Tivo thought I wanted more shows on pregnancy and child rearing. BUT, and it is a big "but", as you give more thumbs up and thumbs down the list gets refined so it doesn't happen any more. Also, you can just give the shows it recommends a thumbs down and the problem goes away immediately. THis is not some conspiracy folks! It is just a dumb word matching algorithm, not some artificial intelligence program that is giving you psychoanalysis!

  6. Hence by Raul654 · · Score: 3, Insightful

    The need for opt-in laws about this kind of thing. Oh wait, the government wants to steal this info from the companies too, so I guess they'd never go for that kind of thing.

    --


    To make laws that man cannot, and will not obey, serves to bring all law into contempt.
    --E.C. Stanton
    1. Re:Hence by iMMersE · · Score: 3, Funny

      To be fair, I think the government will actually get these statistics from elsewhere. Would you rather trust medical records and doctors or Amazon to tell you if someone is pregnant?

      --
      codegolf.com - smaller *is* better.
    2. Re:Hence by BluGuy · · Score: 1

      I'm sure the government isn't going around looking for all the Korean gay pregnant men. I'm sure that niche isn't too much of a threat. I'd also bet that Tivo doesn't have a "Terrorist" tag...

    3. Re:Hence by Raul654 · · Score: 5, Funny

      I don't know -- if you started watching the right movies. For instance, let's say one day you sat down for a nice marathon of movies. You start out with the Seige, then Collateral Damage, Air Force One, Executive Decision, True Lies, In the Line of Fire, and the The Peacemaker. Next day, the cops show up at your door and arrest you as a one-man "sleeper cell." Coincidence, anyone?

      --


      To make laws that man cannot, and will not obey, serves to bring all law into contempt.
      --E.C. Stanton
    4. Re:Hence by Anonymous Coward · · Score: 0

      ...either that or they'd laugh at you for watching such sucky movies!

    5. Re:Hence by Zeebs · · Score: 1

      Personally I'd trust Amazon, no doctor in their right mind would ever tell me I'm pregnant.

      --

      Happy Noodle Boy says "F###ing doughnut! Mock me? You fried cyclops!!"
    6. Re:Hence by Stonehand · · Score: 2

      Hm, other than the first two (I haven't seen the second), aren't all those rather patriotism-heavy movies?

      Perhaps "Enemy of the State", "Conspiracy Theory", and "Birth of a Nation" would be more (in)appropriate.

      --
      Only the dead have seen the end of war.
    7. Re:Hence by RhetoricalQuestion · · Score: 4, Insightful

      I'd also bet that Tivo doesn't have a "Terrorist" tag...

      True, and I don't think the profiling data is centrally stored either. (But I don't have a Tivo, so I wouldn't know.)

      However, can you imagine the kind of bad assumptions some people might make if they knew someone regularly watched "The Quaran Today" and other Muslim religious programming?

      --

      I can spell. I just can't type.

    8. Re:Hence by agrounds · · Score: 4, Funny
      I don't know -- if you started watching the right movies. For instance, let's say one day you sat down for a nice marathon of movies. You start out with the Seige, then Collateral Damage, Air Force One, Executive Decision, True Lies, In the Line of Fire, and the The Peacemaker. Next day, the cops show up at your door and arrest you as a one-man "sleeper cell." Coincidence, anyone?


      Or more likely even would be that the police would show up with some estrogen injections for you.

      -You- "Who is it?"
      -Police- "It's the police sir"
      -You- "Ummm.. can I help you?"
      -Police- "We're here with some estrogen sir."
      -You- "Why?"
      -Police- "Well, we received a disturbing 911 from your Tivo, it said your testicles needed to be taken back a notch."

    9. Re:Hence by nurightshu · · Score: 2

      If you're going to throw Birth of a Nation in there, don't forget to add Leni Riefenstahl's Triumph of the Will. And Ruby Ridge: An American Tragedy (starring the inimitable Joe Don Baker, who gave us all the creeps in Mitchell ), and Waco: A New Revelation , and anything you can find on the evil "Zionist Occupation Government." (Conspiracy wacko documentaries are always good for a laugh around my family's house over the holidays, so I usually try to bring my dad home at least one good propaganda film -- this year, I'm thinking of moon hoax. Any other suggestions from the lunatic fringe?)

      --
      They that would sacrifice their .sig space for that cliched Franklin quote deserve neither.
    10. Re:Hence by dalassa · · Score: 2

      Have you ever watched Trimuph of the Will? The only profile that they can get out of that is that you suffer from insomnia and you need the most boring movie in the world to sleep.

      --
      Feminism is the radical notion that women are people.
    11. Re:Hence by Puu · · Score: 1

      Well, it's that, or alternatively that you give standing ovation to the new 170,000 strong Gestapo that Bush Junior and his merry congressmen just created. (In which case the cops wouldn't be at your doorstep, either.)

    12. Re:Hence by Anonymous Coward · · Score: 0
      I can top those, but you'd have to be an in Arab country to see it.

      Protocols of the Elders of Zion
      5 Crescents
      Content Rating: RA (Racist Audiences)

    13. Re:Hence by plover · · Score: 2

      Actually, according to the USA PATRIOT act, they'll probably get those statistics from your library card...

      --
      John
    14. Re:Hence by csguy314 · · Score: 1

      However, can you imagine the kind of bad assumptions some people might make if they knew someone regularly watched "The Quaran Today" and other Muslim religious programming?

      You mean it might assume that :GASP: I'm a Muslim!?! Well I am a Muslim, so there.

      --
      This is left as an exercise for the reader.
    15. Re:Hence by Anonymous Coward · · Score: 0

      However, can you imagine the kind of bad assumptions some people might make if they knew someone regularly watched "The Quaran Today" and other Muslim religious programming?

      You mean it might assume that :GASP: I'm a Muslim!?! Well I am a Muslim, so there.

      That would be a good assumption. Another potentially good assumption is that you are interested in your religion.

      A bad assumption - the kind the parent refers too - would be that you were a Muslim religious zealot and should be watched closely for signs of terrorist activity.

      This is why profiling can be a problem. Because some people make very bad assumptions.

  7. Thanks alot you insensitive clod! by Alton_Brown · · Score: 0, Redundant

    Now how about sending me $79 so I can subscribe! Sounds like a funny article, but I guess that only you kids in First Class get to be in on this one :(

  8. Proof that editors don't check the links. by netsharc · · Score: 0, Redundant

    That thing requires you to be a subscriber, or does Taco have a subscription that he didn't notice it? He probably didn't even click the link.

    --
    What time is it/will be over there? Check with my iPhone app!
    1. Re:Proof that editors don't check the links. by LafinJack · · Score: 1

      No it doesn't. Did you even click the link? Troll.

      --
      we are building a religion
      a limited edition
      we are now accepting callers
      for these pendant key chains
    2. Re:Proof that editors don't check the links. by netsharc · · Score: 1

      Yes I did bitch, and between me clicking it and you clicking it, they "updated" it.

      Too bad we're not allowed to "update" our comments.

      --
      What time is it/will be over there? Check with my iPhone app!
  9. Can't afford it by Copperhead · · Score: 5, Funny
    Sorry... can't afford the $80 it takes to read this story. I'm sure it's really funny, though.

    --
    Your reality is lies and balderdash and I'm delighted to say that I have no grasp of it whatsoever. - Baron Munchausen
    1. Re:Can't afford it by beebware · · Score: 3, Informative

      Now that's worrying. I *know* I haven't got a subscription to WSJ, yet it allowed me to read the article without paying. You didn't just see "WSJ" and then post that comment without realising that only the WSJ archives are "fee-based"?

    2. Re:Can't afford it by Krelnik · · Score: 2

      Yeah, it worked for me too, and I sure don't have a subscription to WSJ.

  10. NOT Free reg req. by PissingInTheWind · · Score: 1

    see title

    --

    A message from the system administrator: 'I've upped my priority. Now up yours.'
  11. Login required! by sapped · · Score: 0, Redundant

    Why doesn't the WSJ get the same treatment that the NYT does each time they produce a story.

    I know I am breaking all the slashdot rules here. But I decided to head over and read the article. I had to login.

    Oh well, no worries. It shouldn't make any difference to the quality of the posts. :)

    1. Re:Login required! by rnelsonee · · Score: 1

      Because WSJ costs $80 a year. NYT takes 10 seconds to register for and is free. Big difference. I'm not paying $80 for shit I can read once someone cut-n-pastes the article...

  12. as a pregnant gay man... by Anonymous Coward · · Score: 4, Funny

    I would be greatly insulted to be called korean.

    1. Re:as a pregnant gay man... by Puu · · Score: 1

      Pregnat male gay Korean coders on Slashdot, unite! Oh wait

    2. Re:as a pregnant gay man... by Anonymous Coward · · Score: 0

      Obligatory Futurama quote:

      Amy (wearing new bikini): "There, how do I look?"
      Prof. Farnsworth: "Like a cheap french harlot."
      Amy (angry): "French??

  13. wait! by motardo · · Score: 1, Redundant

    how would taco know if it's "Funny as hell", if he can't read it since it's subscription only?

    1. Re:wait! by DrMaurer · · Score: 1

      FYI, I can read it fine in Mozilla . . . no subscription.

      So it's not subscription only.

      I even allow cookies & JavaScript!

      --
      Dan
  14. what? by malana-cream · · Score: 3, Funny

    so the question is:

    what does "a pregnant gay man" like to watch?

    1. Re:what? by bje2 · · Score: 2, Interesting

      i dunno...i'm guessing...

      "Sex and the City"
      "Will and Grace"
      "Dr. Phil"

      --

      "Facts are meaningless. You could use facts to prove anything that's even remotely true." - Homer Simpson
    2. Re:what? by dr_dank · · Score: 2

      what does "a pregnant gay man" like to watch?

      It's times like these that I could kick myself for letting my subscription to "Pregnant Gay Man TV Guide" expire.

      --
      Where does the school board find them and why do they keep sending them to ME?
    3. Re:what? by Anonymous Coward · · Score: 0

      Shows about Koreans silly.

    4. Re:what? by VictimlessChris · · Score: 1

      I think "Three Men and a Baby" would be a prefect movie for a pregnant, gay man to watch and enjoy.

      --
      Then I put on a suit, because you can get away with anything if you're wearing a suit. Suits lie.
    5. Re:what? by _ph1ux_ · · Score: 2

      Oxygen.

    6. Re:what? by McFly69 · · Score: 2

      You for got to include "Everybody loves Rayman." And yes, pregnant gay Korean men love him too.

      --



      NO! NO! Please don't mod me, I'm too young to die a troll. *click* Oh the pain, the pain...
  15. Mind of the married man on HBO... by tiwason · · Score: 2, Funny

    Mind of the married man on HBO...

    Tivo thought he was gay. so he tried to changes its mind by taping shows with sexy girls and his wife got pissed...

    1. Re:Mind of the married man on HBO... by Amazing+Quantum+Man · · Score: 2

      RTFA. That was based on a real incident.

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
    2. Re:Mind of the married man on HBO... by tiwason · · Score: 2

      When I posted the comment, /. had linked to the subscription blocked version, so no one could RTFA

      Now that I can actually RTFA i can see it was mentioned...

    3. Re:Mind of the married man on HBO... by Amazing+Quantum+Man · · Score: 1

      Sorry, when I read it, the non-blocked version was already up.

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
  16. I'm Amazed by OS24Ever · · Score: 1, Offtopic

    There aren't hundreds of posts bashing TiVo for profiling. Oh wait, that's because people can't even pretend to read the article because it requires a SUBSCRIPTION! heh.

    --

    As a rock-in-roll Physicist once said, No matter where you go, there you are.

    1. Re:I'm Amazed by shayne321 · · Score: 3, Insightful

      There aren't hundreds of posts bashing TiVo for profiling. Oh wait, that's because people can't even pretend to read the article because it requires a SUBSCRIPTION! heh.

      Thing is, we're dealing with two separate issues here.. The "profiling" Tivo does is periodically it phones in stats on everything you recorded and/or watched, which Tivo (the company) compiles and sells as anonymous viewer data to the networks (i.e. 5,000 of our subscribers recorded Dawson's creek this week, of those 4,000 watched it within 48 hours, and 1,000 deleted it after watching the first 10 minutes").

      The second issue is Tivo's suggestions.. *As far as I know* (and I could totally be wrong here), your Tivo computes suggestions on the box itself, not by consulting with some master Tivo database somewhere. It's really quite braindead... All shows are assigned categories, so Tivo computes a "probability" of whether you may or may not like a given category based on your thumb-data. For example, if you thumb up the Simpsons (category Animation, Comedy), you're likely to see stuff like Futurama, and lots of stuff on the cartoon network which fit those categories. Some lines are a little blurry, I thumbed-up Politically Incorrect (when it was on the air) which was categorized as News, Talk, and got crap like the O'Reilley factor, CNN's crossfire, etc. Some things are a lot easier, I thumbed up a couple of motorcycle races, and from then on it would catch motorcycle races I didn't even realize were being broadcast.

      Contrary to the anecdotal evidence in the article, in my experience approving one category will NOT lower your "approval" of another. I think only thumbs-down will do that (i.e. thumbing up Emeril Live - Howto, Cooking - shouldn't dimish its afinity for Movies, Horror if you have thumbed up Texas Chainsaw Massacre).

      My theory I have after owning a couple of Tivos is at first when you haven't rated much it tries to throw a wide variety of EVERYTHING at you to get you to rate stuff and get it pointed in the right direction. During the first three months I got some strange suggestions (my Tivo thought I was a kid for a while, and recorded just about everything on HBO Family, presumably because of my favorable ratings for simpsons, futurama, king of the hill, and family guy. But I have to say after three months it got REALLY good and finding stuff I'd want to see.

      There has been talk that in future releases some of the suggestion tweaking will be done on the in-house Tivo servers and pushed out to the boxes (i.e. people who record MST3K on commedy central also record Monty Python on BBCA most of the time). But to my knowledge right now all of your suggestions happen in the Tivo box itself based on input from you, and are not neccessarily shared back to Tivo corporate or influenced from the suggestions of other subscribers.

      Shayne

      --
      Today I didn't even have to use my AK; I got to say it was a good day -- Icecube
    2. Re:I'm Amazed by Anonymous Coward · · Score: 0

      A SUBSCRIPTION IS NOT REQUIRED for this article! It appears that the only one pretending is you. If you had tried you would have read it just fine.

    3. Re:I'm Amazed by Anonymous Coward · · Score: 0

      I'm amazed that you're either deliberately trying to spread disinformation or are posting out of your ass. No subscription is required to read the article.

    4. Re:I'm Amazed by porges · · Score: 1

      *As far as I know* (and I could totally be wrong here), your Tivo computes suggestions on the box itself, not by consulting with some master Tivo database somewhere.

      This was once true, but is no longer. It now does some collaborative filtering of the sort you allude to later in your comment. However, they say it's only part of the selection algorithm, and the categories are also still significant. This was added in the 2.5 version of software, which has been in use for about 6 months. (However, the choosing itself does happen in the box, not at home base.)

  17. Question by Anonymous Coward · · Score: 0

    Do you give birth through your anus? Is it a turd baby?

    That reminds me of the funniest playboy joke of all time: It shows a woman holding a "baby" in a blanket, and saying "So much for the anal method of birth control", and if you look you can see that the baby is a giant shit.

    1. Re:Question by Anonymous Coward · · Score: 0

      you read the jokes?

  18. That sounds funny enough to fork over $79!!! by JohnDenver · · Score: 1, Offtopic

    ...or I can give them fake info for 2 free weeks...

    --
    "Communism is like having one [local] phone company " - Lenny Bruce
  19. That sounded anti-TiVo by Sc00ter · · Score: 5, Informative
    the suggestions is part of the reason I bought the TiVo. And it's not like it goes out and overwrites what you told it to record. Whatever you tell it to do will always happen before what the TiVo thinks. What's nice is that if you have extra space and the TiVo isn't recording something then it might go out and look for re-runs or something similar.. It's not like you'll come home and everything you told it to record will be gone and in it's place will be a bunch of stuff you don't want.

    1. Re:That sounded anti-TiVo by verch · · Score: 3, Funny

      I must say, I almost never actually like anything it records for me as a suggestion. I hardly every bother to do the thumbs up/down, so the TiVo just goes based on what I explicitly record. I have only one season pass, for the simpsons, and then usually record shows one off here and there. This gives some eclectic suggestions.

      Basically my TiVo seems to think I'm a violent (sopranos) child (simpsons) chef (iron chef). This means I get mostly random cooking shows and cartoons that I have no interest in whatsoever. Lately its obsessed with trying to get me to watch dexter's laboratory.

    2. Re:That sounded anti-TiVo by krogoth · · Score: 3, Interesting

      The really stupid part is when people have to go out of their way to search for things they have no interest in just so it will stop making bad recommendations. Of course, if I had the source I'd probably waste far more time tweaking it :)

      --

      They that quote Benjamin Franklin on liberty and safety deserve neither.
    3. Re:That sounded anti-TiVo by Golias · · Score: 3, Interesting
      What TiVo really needs is a "likes good writing" profile. Genre profiling only works if you have an unhealthy obsession with one genre or another. Most of us don't care if a show is a western, a lawyer show, a sci-fi, or whatever. We like shows that are done well, and hate shows that are not.

      I watch "Buffy the Vampire Slayer" every Tuesday, but have no interest in "Clueless", "Charmed" or "Sabrina the Teenage Witch", as I am neither a teenaged girl, nor am I obsessed with them.

      A properly configured TiVo would see that I like "Buffy" & "The Sopranos" and realize that thoughtful writing is what captures my attention, making reccomendations like "The Industry" when its on PBS (That's the US title for "Made In Canada", the funniest and smartest damn sitcom I've ever seen.)

      --

      Information wants to be anthropomorphized.

    4. Re:That sounded anti-TiVo by Keeper · · Score: 5, Informative

      If you want the quality of suggestions to improve, give your TiVo some feedback. If it records a suggestion you don't like, give it a thumbs down. If it records one you do like, give it a thumbs up.

      It's a piece of hardware with software written by human beings. It isn't empathic. All it knows at this point is that you like the simpsons, soprano's, and iron chef. So obviously with what little it knows the unit is hypothesizing that you like cartoons, cooking shows, and mob based tv shows. Shouldn't be terribly surprising when you get random cartoon and cooking shows recorded as suggestions.

      If you don't want suggestions at all, it's incredibly easy to turn them off.

    5. Re:That sounded anti-TiVo by Keeper · · Score: 3, Informative

      You don't have to go out of your way. The people described in the article are idiots. If you don't like a suggestion, you give it a thumbs down. This tells the tivo that you didn't like it. Imagine that.

      You don't go searching through the guide listing finding programs that seem like the opposite of the suggestion you didn't like. Why? Because the Tivo doesn't know that you didn't like the suggestion it recorded.

      When you first get a tivo the suggestions are pretty bad. This is reasonable; the unit doesn't have much data to go off of. Use it for a month or two using the thumbs up/down ratings properly, and the suggestions are pretty good. When I run out of "normal" tv to watch, I can scroll down to the recorded suggestions and 9 times out of 10 there will be something down there that I want to watch. The other 1/10th of the time there is something down there that I would normally watch but am not in the mood for...

    6. Re:That sounded anti-TiVo by Keeper · · Score: 2

      Unfortunately, "good writing" is a subjective thing.

      The Tivo does use a collaborative suggestion engine though, which is probably about as close to that concept we'll ever see in our lifetime...

      By collaborative, I mean that the unit will gather profiles from other users of the Tivo service and make suggestions based on what other people who like the same stuff you like prefer. This isn't the only input in the suggestion engine, but it is one of them...

    7. Re:That sounded anti-TiVo by mosch · · Score: 3, Informative
      The profiling isn't simply genre based. TiVo uses the tribune media service guide data, which includes a list of producer, writer, director, all the actors, how many "stars" a movie has, what the show's audiance rating is, whether or not it's subtitled, if it's in color or b&w, and a bunch of other things that I can't remember at the moment.

      The TiVo can use all of these things in some formula to come up with the recommendations, not just the genre/subgenre (though there are six levels of that too, in the data). Whether or not it does, I don't know.

    8. Re:That sounded anti-TiVo by Mr+Guy · · Score: 3, Insightful

      Besides, if you like the Simpsons, the Soprano's and Iron Chef you probably WOULD like Dextor's Laboratory, and possibly the Powerpuff Girls.

    9. Re:That sounded anti-TiVo by Anonymous Coward · · Score: 0



      Unfortunately, "good writing" is a subjective thing.

      I have tried to convince many a professor of that, to no avail.

    10. Re:That sounded anti-TiVo by Omnifarious · · Score: 1

      It IS empathetic, depending on how you define empathy. :-)

    11. Re:That sounded anti-TiVo by Anonymous Coward · · Score: 0

      Wow, that was quite insightful! That describes me to a T! Are you sure you aren't the TiVo preferences program masquerading as a Slashdot user?

    12. Re:That sounded anti-TiVo by Golias · · Score: 1
      Apart from writer and director, those factors are likely to tell you very little about how good a show is. By tracking actors, it would probably assume that if you watched Seinfeld, you would like all three of the horrible comedies that the former Seinfeld stars made. (Come to think of it, moronic TV executives green-lighted all three shows by making the same assumption.)

      What would be far more useful is tracking other users with your tastes. For example, I mentioned that I really grog "Buffy" and "The Sopranos". I also think "The Industry" is a brilliant show and think "Charmed" is utter crap. I would be willing bet that, if you sat 20 people who also like "Buffy" & "The Sopranos" in front of "The Industry", 18 out of 20 would probably like it. However, "The Industry" has none of the connections you listed. We are talking about three very dissimilar shows. The only think linking Joss Whedon's take on the horror Genre with a David Chase show about mobsters, and then with a Canadian-made sitcom about media executives, is the inventiveness of the writings in all three shows. You could never quantify that, except by observing the opinions of the viewers, and carefully correlating them. Other fans of my favorite shows would probably be a good place to look for what other shows I might like.

      Even with that logic, it's still not very accurate to say "viewer FOO likes these 6 shows, and lots of other viewers who like these 6 shows also like show BAR, so viewer FOO might like show BAR," (although that's still better than what you were talking about), because the data that really narrows it down is the reason why people like the shows. Those other people might like show BAR because a lot of them just happen to be Jenna Elfman fans, and show FOO stars Jenna Elfman. Since I can't stand that psycho, I would probably not like show, even if a lot of Sopranos fans do.

      My point is, from what I've seen of TiVo's methods of predictive modeling, it's got a long way to go, and will probably never work very well until there is a critical mass of heavy TiVo users who take the time to give honest feedback to their TiVos. Even of you look at data about "like-minded" users, the system can break down unless it narrows things down correctly. "Will and Grace" fans who program lots of Playboy Chanel stuff (to convince their TiVo that they are not gay men) might end up causing women who always watch the NBC "Thursday line-up" getting lots of porn reccomended to them once "ER" is over.

      --

      Information wants to be anthropomorphized.

    13. Re:That sounded anti-TiVo by runcible · · Score: 1

      All this reccomendation (favourites, what have you) stuff is based on Baysian algorithms, right?

      So...if I watch lots of "Girls Gone Wild" videos, I'm gonna end up with a bunch of WWF(E, whatever) and monster truck stuff recorded `cause that's what everyone else who watched those videos liked, statistically, yes?

      This happens to me with Amazon all the time -- I'm a big fan of Michael Moore but I'm really not interested in comics/graphic novels as a whole. Yet I get the reccomendations every time I buy a comic and until I "convince" the engine that I'm not interested by rating all the other comics it reccomends as zeros, or whatever...IIRC there is a way to tell the engine not to consider a particular purchase when calculating you reccomendations, but I never can find it when I'm looking...

      --
      remember the wisdom of Mahatma Gandhi: If enough peasants die horribly, someone will probably notice
    14. Re:That sounded anti-TiVo by hesiod · · Score: 1

      That's what I was thinking too, I just didn't want to tell him what his preferences should be.

    15. Re:That sounded anti-TiVo by mpe · · Score: 2

      What TiVo really needs is a "likes good writing" profile. Genre profiling only works if you have an unhealthy obsession with one genre or another.

      It also tends to help if the people compiling the catagories have some clue about the genres in question. Otherwise you can find some very strange groupings.

      I watch "Buffy the Vampire Slayer" every Tuesday, but have no interest in "Clueless", "Charmed" or "Sabrina the Teenage Witch", as I am neither a teenaged girl, nor am I obsessed with them.

      Which is an odd conclusion to draw considering that Buffy has only one regular character aged under 20, as opposed to two aged over 120.

      A properly configured TiVo would see that I like "Buffy" & "The Sopranos" and realize that thoughtful writing is what captures my attention, making reccomendations like "The Industry" when its on PBS (That's the US title for "Made In Canada", the funniest and smartest damn sitcom I've ever seen.)

      It's only a machine, humans make up the catagories it uses...

    16. Re:That sounded anti-TiVo by Keeper · · Score: 2

      I'm not sure how the algorithm works, but if you don't want the engine to think that you like a particular show, don't give it a thumbs up...

    17. Re:That sounded anti-TiVo by schlick · · Score: 1

      I agree.... the people are idiots... the thumbs down button is there for a reason... I think I use it way more than I use the thumbs up button because picking a program to record auotmagically gives it a thumbs up. AFAIK there is no automaic thumbs down so you have to tell it. BTW you can even go into the TiVo suggestions section and see what it thinks you would like before it every records it and give thumbs down to stuff you know you don't like.

      --
      "It's because they're stupid, that's why. That's why everybody does everything." -Homer Simpson
  20. To summarize for those not registered.. by stratjakt · · Score: 1

    Someone bought Cowboy Neals old TiVo on eBay.

    I always wondered about this directed-advertising bulldink. How does it differentiate my favorite shows from my wifes, or my childrens, let alone know who's watching.

    I mean it'd be showing trojan ads to my kids and pokemon ads to me.

    (i know it's not there, yet, but thats what I see as the flaw in the concept at large)

    --
    I don't need no instructions to know how to rock!!!!
    1. Re:To summarize for those not registered.. by Maserati · · Score: 1

      That's one of the funniest comments I've ever seen unmodded.

      Pity I'm out of points myself.

      --
      Veteran, Bermuda Triangle Expeditionary Force, 1992-1951
  21. is slashdot by CableModemSniper · · Score: 0, Offtopic

    getting kickbacks from the Wall Street Journal now? I can see the future now: "According to the Wall Street Journal (blah blah paid registration blah blah) the IT market..." *sigh*

    --
    Why not fork?
  22. A poll... by jonr · · Score: 3, Funny

    How many of you think that CmdrTaco has a WSJ subscription? Anybody?
    J.

    1. Re:A poll... by CaptainMunchies · · Score: 1

      CowboyNeal!

      (I write in my own options :)

      --
      Spam removed for the Internet's pleasure ...
  23. What products exactly does one market to ... by burgburgburg · · Score: 5, Funny

    a pregnant gay Korean man? Kimchee with added folic acid? A KIA with the LATCH system?

    1. Re:What products exactly does one market to ... by zbuffered · · Score: 5, Funny

      A pink four-door Kia minivan.

      --
      Synergy is your friend
    2. Re:What products exactly does one market to ... by Anonymous Coward · · Score: 0

      Kokopom where there is just one big fetus-like lump. Oh, and the can is flamboyantly decorated.

    3. Re:What products exactly does one market to ... by kent_eh · · Score: 1

      Slashdotters who post (or click on) links to www.goatse.cx

      Doh!! What have I done to myself?!?

      --

      ---
      "I can't complain, but sometimes still do..." Joe Walsh
    4. Re:What products exactly does one market to ... by jjsoh · · Score: 1

      LOL. Nice one. :)

    5. Re:What products exactly does one market to ... by Yottabyte84 · · Score: 1

      /me adds www.goatse.cx to his hosts file next to goatse.cx

  24. Working link w/o registration by nstrom · · Score: 5, Informative

    To read the story without having to register for the (pay) site, use this link:

    http://online.wsj.com/article_email/0,,SB103826193 6872356908,00.html

    1. Re:Working link w/o registration by airrage · · Score: 5, Interesting

      "I'm just counterprogramming because TiVo thinks I'm gay."

      That really is quite funny. I think we've hit on a new tech-term: counterprogramming - noun - to use the front-end of a software program to perform operations with which the backend program should have been able to do in the first place.

      --
      "This isn't a study in computer science, its a study in human behavior"
    2. Re:Working link w/o registration by mark_lybarger · · Score: 0, Redundant


      TIVO'S EFFECTS
      Madison Ave. Isn't Getting It: Zapped Ads Are Zapped Sales
      11/25/02

      TiVo Posts Narrower Loss, Targets 1 Million User Mark
      11/21/02

      Couch Potato's Crisis: Is It Time to Get TiVo?
      11/13/02

      advertisement

      COMPANIES
      Dow Jones, Reuters
      TiVo Inc. (TIVO)
      PRICE
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      U.S. dollars 6.35
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      11:32 a.m.

      * At Market Close
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      Personalized Home Page Setup
      Put headlines on your homepage about the companies, industries and topics that interest you most.

      If TiVo Thinks You Are Gay,
      Here's How to Set It Straight
      What You Buy Affects Recommendations
      On Amazon.com, Too; Why the Cartoons?

      By JEFFREY ZASLOW
      Staff Reporter of THE WALL STREET JOURNAL

      Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

      But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

      Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

      "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

      He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

      A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

      The Willies

      Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."
      [TiVo Remote]
      Remote Control: Viewers help TiVo understand their tastes by giving TV shows thumbs up or down.

      Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

      His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

      Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

      Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

      He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

      Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

      TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

      'A Pregnant Gay Man'

      Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

      He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

      Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

      All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

      For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

      Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

      "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

      Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

      Dissing Ice Cube

      A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

      After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

      Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

      "I like the idea that someone cares," she says. "Even a machine."

      TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

      Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

      TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

      Write to Jeffrey Zaslow at jeffrey.zaslow@wsj.com

      Updated November 26, 2002

    3. Re:Working link w/o registration by delta407 · · Score: 3, Informative
      counterprogramming - noun - to use...
      If your definition starts with the word 'to', then the word in question is most definitely a verb. However, many verbs can be used as nouns (see "gerunds"), which was the usage in the article.
    4. Re:Working link w/o registration by IshanCaspian · · Score: 1

      Um. If you define counterprogramming as "to use the front end..." shouldn't it be a verb? Just wondering...

      Have you considered a career in proofreading for Slashdot?

      --

      But there is another kind of evil that we must fear most... and that is the indifference of good men.
    5. Re:Working link w/o registration by Anonymous Coward · · Score: 0

      Counterprogramming already is a word. It's the process of removing the brain-washing of subjects done by Scientologists, Moonies, and other such cults.

    6. Re:Working link w/o registration by Anonymous Coward · · Score: 0

      "I'm just counterprogramming because TiVo thinks I'm gay." ...the word in question is most definitely a verb. However, many verbs can be used as nouns (see "gerunds" [uoregon.edu]), which was the usage in the article.

      No, in the article (cited above) it is used as a verb.

      The term 'counterprogramming' has been in use for years, but almost exclusively as a gerund meaning "programming developed to compete with another network's programming". ('programming' is a gerund in this case).

    7. Re:Working link w/o registration by KC+Swan · · Score: 1

      "Counterprogramming" is a term that has been used in the TV industry for years. It refers to running programs that will appeal to a demographic not interested in the dominant programming already offered. Examples include showing chick-flicks opposite the Super Bowl, or kiddie-cartoons opposite news programs.

      In other words, not only is it not a new term, it is not really even a new use for an old term. It is barely stretching the existing meaning.

      I think I may have first encountered it watching the Mary Tyler Moore show. Lou Grant is promoted to station manager, and immediately begins juggling the schedule. When asked why he has Chuckles to Clown (is the right name?) in the news time slot, his answer is "Counterprogramming!". Alas, he rocks the boat too much, and find himself demoted back to executive producer of the news before the half-hour is over.

    8. Re:Working link w/o registration by KC+Swan · · Score: 1

      No, when you try to get somebody out of a cult, that's "Deprogramming", not counterprogramming.

    9. Re:Working link w/o registration by gorilla · · Score: 2

      I'd say it's a symptom of a missing feature. Obviously people want to be able to adjust their preferences, and don't have an interface for doing so. If the tvio had a slider for 'gay', and 'military' etc, which could be adjusted by the user, then that would give the user the ability to decrease the likelyhood of programs they don't want to be downloaded.

    10. Re:Working link w/o registration by Anonymous Coward · · Score: 0

      I guess there's some joke to be made here about the pregnant gay man attacking TiVo's backend, but it would probably be tasteless.

    11. Re:Working link w/o registration by pclminion · · Score: 5, Informative
      That really is quite funny. I think we've hit on a new tech-term: counterprogramming - noun - to use the front-end of a software program to perform operations with which the backend program should have been able to do in the first place.

      Good first cut, but I think a better definition would be:

      counterprogramming - mitigating the erroneous behavior of a computer system by applying unusual or inconsistent inputs; counteracting the effect of badly designed software by placing the system in a state where the malfunctioning component is disabled or overridden, usually via specially designed inputs

      Good enough for the Hacker dictionary?

    12. Re:Working link w/o registration by Anonymous Coward · · Score: 0

      "...counterprogramming - noun - to use..."

      Uh, no. Verb. Oh, you're American? No wonder you don't know English.

    13. Re:Working link w/o registration by Anonymous Coward · · Score: 0
      Quote:
      "...counterprogramming - noun - to use..."

      Uh, no. Verb. Oh, you're American? No wonder you don't know English.
      How about "Counterprogramming - noun - the use of..."

      Now will you grammar nazis shut up and let it go?

    14. Re:Working link w/o registration by Daytona955i · · Score: 1

      hey isn't that the link that was on slashdot?

      Wow you really are a Karma whore.

    15. Re:Working link w/o registration by LittleGuy · · Score: 2

      "I'm just counterprogramming because TiVo thinks I'm gay."

      Laugh now, but between John Ashcroft, Tom Ridge, John Poindexter, and the DoD, don't be surprised if some unsuspecting (and straight) solider is discharged by the military under "Don't Ask, Don't Tell".

      --
      Mod Karma -1: I sed bad wurds. If I cep my mouf shut, I wud be at riyses.
    16. Re:Working link w/o registration by CvD · · Score: 2

      When I was working a school project, my friend referred to this as 'post processing'. Fixing bugs that happen earlier with code later in the algorithm, because finding the original bug is too hard or time consuming. :-)

    17. Re:Working link w/o registration by Anonymous Coward · · Score: 0

      Uh, no. Verb. Oh, you're American? No wonder you don't know English.

      Oh, you're a pompous prick? No wonder you don't know how to not be an ass.

    18. Re:Working link w/o registration by Alsee · · Score: 2

      counterprogramming - mitigating the erroneous behavior of a computer system by applying unusual or inconsistent inputs; counteracting the effect of badly designed software by placing the system in a state where the malfunctioning component is disabled or overridden, usually via specially designed inputs

      Rather amusing definition. It would fit in fine in the Hacker Jargon Lexicon, but then I looked at it a second time and realized something...

      If you put that definition in a typical dictionary it would probably cause severe pain or physical injury to humans. (Humans: a species closely related to, yet distinct from hackers, nerds, geeks.) Two thirds of the words have more than 3 letters - typical symptoms include severe discomfort and profuse sweating. Half of the words contain more than 6 letters - symptoms include severe pain, nausea, and vomiting. One sixth of the words contain 10 or more letters - symptoms include bleeding from the eyes and ears, coma, possible permanent neurological damage. There would have been a risk of death if more than one fouth of the words had 12 or more letters.

      1 a
      1 a
      2 by
      2 by
      2 in
      2 is
      2 of
      2 of
      2 or
      2 or
      3 the
      3 the
      3 the
      3 the
      5 badly
      5 state
      5 where
      6 effect
      6 inputs
      6 inputs
      6 system
      6 system
      7 placing
      7 unusual
      7 usually
      8 applying
      8 behavior
      8 computer
      8 designed
      8 designed
      8 disabled
      8 software
      9 component
      9 erroneous
      9 specially
      10 mitigating
      10 overridden
      10 via
      12 inconsistent
      13 counteracting
      14 malfunctioning
      18 counterprogramming


      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    19. Re:Working link w/o registration by jx100 · · Score: 1

      didn't know "via" had 10 letters in it...

    20. Re:Working link w/o registration by Alsee · · Score: 2

      didn't know "via" had 10 letters in it...

      That was part of the joke. "Via" a lot more traumatic than "the". Look over the words in the list, it is certainly a higher vocabulary level than any of the words up to 8 letters. I figure it belongs above "erroneous" and about equal to "mitigating".

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    21. Re:Working link w/o registration by stripes · · Score: 2
      I'd say it's a symptom of a missing feature. Obviously people want to be able to adjust their preferences, and don't have an interface for doing so. If the tvio had a slider for 'gay', and 'military' etc, which could be adjusted by the user, then that would give the user the ability to decrease the likelyhood of programs they don't want to be downloaded.

      The older TiVo software had this as an undocumeted backdoor feature (you could assign thumps up/down to writers, actors, show types and all, not just shows). It made my suggestions a bit better, but as far as I can tell thumbing shows really does the same thing (gives a thumb to the actors and direcotrs and all). I have heard it is back (still undocumeted, and nobody has figured out how to get to it, but string'ing the binary shows bits of it's UI).

      Still TiVo doesn't do too bad for me. Stuff pops up that I don't like, I hit 'em with some thumbs down. I think the big problem is something like I watched one or two cartoons so it thought maybe I would like cartoons (reasonable), but it seems like it only redoes the list o' possiable suggestions every once in a while, so it tried to give me cartoons for a few days before it got the message. Thumbs down seem to have less effect then thumbs up (well a thumbs down'ed show doesn't get recorded again, but a thumb up seems to get similar shows while a thumb down doesn't do so much to discurage -- not supprising, most people that like sitcoms don't like all sitcoms!).

      It doesn't really bug me since the suggestions are "free" anyway, but it does seem to bother other people.

  25. funny by crumbz · · Score: 2

    This shit is going to become so commonplace that just thinking about it is making me laugh aloud. Your TiVo thinks you're gay. I love it.

    Then I think about the downside and I get frightened.

    Then I forget all about it and am happy again...

    1. Re:funny by ikioi · · Score: 1

      You're TiVo doesn't by chance think you're manic, does it?

  26. profiling is just marketing hype by newsdee · · Score: 2, Insightful

    Think about it: the more we use the net, the more we discover and the more varied our interests become. I don't mean that we change our sexual orientation or nationality because of it, but merely that we like to take a look at a more varied set of issues.

    At the same time these profiling technologies try to make you fit into a specific category which, by definition, is only interested in a single specific subject.

    Who's mistaken?

  27. Re:Article text, here ya go. by tiwason · · Score: 1, Troll

    Yet i see nothing about a pregant gay man ??

    You sure this is the article ?

  28. Methinks some moderators have been had... by Proaxiom · · Score: 0, Troll

    There is zippo pregnant gay man content in this article.

  29. There was a free link from obscurestore.com by wynlyndd · · Score: 3, Informative
    --
    "Dogs and cats, living together...it's mass hysteria!"
  30. Laugh now... by Anonymous Coward · · Score: 0

    It's funny until TIA starts profiling all of us to see if we're terrorists...

  31. money elite? by Anonymous Coward · · Score: 0

    We are not all yuppies. So please post at least an extract here :)
    Wondering if slashdot slowly moves to more "elite" circles??

  32. No Hablo Espanol by bwalling · · Score: 5, Funny

    I wish I could convince my Tivo that I don't speak Spanish! About 1/3 of its "automatic" recordings are in Spanish. I have even tried taking the Spanish channels off of the 'Channels You Receive' list and it still seems to record from them.

    1. Re:No Hablo Espanol by jlower · · Score: 2

      Have you tried the "Thumbs Down" button (3 times) on these suggestions? That worked for me.

    2. Re:No Hablo Espanol by cafebabe · · Score: 3, Informative

      This happened to me when I first got my TiVo. I had never recorded anything in Spanish so I couldn't understand why. I posted in the newsgroup and was told that it will begin to think you speak Spanish if most of the movies you record have a secondary SAP track (like closed captioning, but in Spanish). Since most of my movies were from HBO, which has SAP, it thought I spoke Spanish. Don't worry -- you don't have to start giving Thumbs Down to movies. Just give 3 Thumbs Down to any program it records with the primary track in Spanish instead of English and it will figure it out pretty soon.

      --
      When violence rules the world outside / And the headlines make me want to cry / It's not the time to just keep quiet
    3. Re:No Hablo Espanol by jedidiah · · Score: 2

      Just take the spanish language channels off of your recieved channels list. It's just pulling down what you told it to (or what it thinks you like).

      You gotta Connery Wishlist? Then it will get you the spanish version of Highlander if you don't change your channel lineup.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    4. Re: No Hablo Espanol by Puu · · Score: 1

      Do get the channels for Spanish pregnant gay men yet? If not, stop complaining ;-)

    5. Re:No Hablo Espanol by moc.tfosorcimgllib · · Score: 2

      La solución fácil es aprender español

    6. Re:No Hablo Espanol by IHateEverybody · · Score: 2

      Also a lot of Spanish channels run American movies that have been dubbed into Spanish. So if you record Buffy: The Vampire Slayer, TiVo might decide that you are a fan of Sarah Michelle Geller and suggest that you might enjoy watching one of her movies like Se lo Que Hicieron el Verano Pasado (the spanish translation of I Know What You Did Last Summer).

      --
      Does this .sig make my butt look big?
  33. SPAM profiling is the worst! by toupsie · · Score: 4, Funny

    I am constantly getting mail to increase my penis size and grow hair. They should know better! I have long hair and a big, well, uh, you know...

    --
    Strange women lying in ponds distributing swords is no basis for a system of government.
    1. Re:SPAM profiling is the worst! by desertfish · · Score: 0, Offtopic

      But is your penis wreathed in long, curly tendrils of luxurious hair the every other normal male's?

    2. Re:SPAM profiling is the worst! by Anonymous Coward · · Score: 0

      and a big, well, uh, you know...

      inferiority complex?

    3. Re:SPAM profiling is the worst! by tom420.com · · Score: 1
      Actually I though spammers knew me when they sent me penis enlargement e-mails :P

      I wished those sending me diet program e-mails knew me too: I weight just under 130 pounds

      Unlike spam which is sent totally untargetted to every e-mail addresses they could find, TiVo is based on some information it gets from you... of course it's a machine, it makes mistakes, it does guesses based on info recorded with all shows. I never tried TiVo, but I like the idea. It's like some search engines that suggest some other keywords close to those you entered but sometime are more to the point... sometime totaly pointless too...

    4. Re:SPAM profiling is the worst! by Anonymous Coward · · Score: 0

      only when yo mama's sucking on it

    5. Re:SPAM profiling is the worst! by Yottabyte84 · · Score: 1

      They used to mail me about breast enlargment, but then I stopped running gotmail, and the messages went away.

  34. Article by Anonymous Coward · · Score: 1, Redundant

    If TiVo Thinks You Are Gay,
    Here's How to Set It Straight

    What You Buy Affects Recommendations
    On Amazon.com, Too; Why the Cartoons?
    By JEFFREY ZASLOW
    Staff Reporter of THE WALL STREET JOURNAL

    Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

    But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

    Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

    "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

    He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

    A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

    The Willies

    Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."

    Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

    His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

    Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

    Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

    He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

    Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

    TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

    'A Pregnant Gay Man'

    Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

    He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

    Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

    All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

    For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

    Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

    "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

    Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

    Dissing Ice Cube

    A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

    After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

    Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

    "I like the idea that someone cares," she says. "Even a machine."

    TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

    Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

    TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

    Write to Jeffrey Zaslow at jeffrey.zaslow@wsj.com

    Updated November 26, 2002

  35. Re:Correct article by LordKariya · · Score: 0, Offtopic

    It's in the middle, genius.

    will build up a profile of what you like and dislike. Then, if you want it to, it will spend its idle time (when it's not recording programmes you've specifically asked it

    --
    I alternate between posting +5 and -1 Comments. Karma: +53 -47 = 6
  36. Re:Article text, here ya go. by ScuzzMonkey · · Score: 1, Flamebait

    So, either Taco's original description of the article was pretty far off the mark (not unheard of), or this is not the text of the article in question, but rather some subtle and clever karma whoring (which seems to have worked nicely, incidentally--congratulations, sir!). Where is the pregnant Korean guy, is what I want to know?

    --
    No relation to Happy Monkey
  37. Profile My Dog by 4of12 · · Score: 5, Funny

    As direct marketing has become more intrusive into my life, I've taken to using my dog's name in various business dealings. She has name which was a popular name for girls about, oh, 80 years ago. (Like Brittany, Ashley and Nicole will be about 70 years from now.)

    At any rate, I get this phone message for Violet from a retirement home in Phoenix.

    They were "updating their records" and they "haven't heard from you in a while" and wanted to make sure she know about all the "wonderful plans they had" for their retirement community.

    It reminded me of college days when the dorm would subscribe to publications under the moniker of Omar The Goat.

    --
    "Provided by the management for your protection."
    1. Re:Profile My Dog by Spunk · · Score: 1

      Ah, college.

      We received quite a bit of junk mail for Poopsy Banananose.

    2. Re:Profile My Dog by Anonymous Coward · · Score: 0

      We used to always subscribe using names like Ben Dover, Chuck Roast, U. Ben Scrod,...

    3. Re:Profile My Dog by mseeger · · Score: 5, Insightful
      Hi,

      Keeping track of the "flow of information" you're handing out is a fascinating thing. I once invented a company name to reserve a domain for. This was in the dark ages, when a popular top level domains was upkept by someone using a "vi" and who was rejecting domain names he disliked. As "fantasy" names were refused, i made up a company named like the domain i wanted to get. Unluckily i used my home address.

      The name and address together was never used again by me. But this company still gets magazines, advertisement, business proposals (not only from Nigeria) and (during the .boom era) once even got an offer for a takeover.

      Even if i should drop dead immediately, this name would continue to live and be responsible for the slaughter of complete forests.

      So be carefull when you invent names. Like ghosts they may come when you call but not leave when not wellcome any more.

      Yours, Martin

    4. Re:Profile My Dog by Anonymous Coward · · Score: 0

      Somebody mod this up insightful.

    5. Re:Profile My Dog by chrisos · · Score: 1

      Oh the fun I and my friends had at university.

      Each student rented house would try to get the other houses receiving as much junk mail as possible with obsure or plain offensive names on the address label.

      A particularly memorable one was registering for a clothing catalogue with the name "Dr. David Irtbox" all the mail arrived addressed to "Dr. D Irtbox"

      Of course it all got out of hand when people started having skips full of horse-shit delivered as manure to other residences... (Sheesh, students.. they never know when to stop!)

      --
      If nature abhors a vacuum, why isn't there more dust in the world?
    6. Re:Profile My Dog by bbc22405 · · Score: 2
      Ah, but, you see, in this case, profiling worked. No doubt you think your dog got the retirement home info because of her antiquated name. You think of Violet as rather young, but in dog years, she may be ready for retirement!

      (So, what sort of wonderful plans does one make to entice a retired dog. "Low Impact Fetch?")

    7. Re:Profile My Dog by Swaffs · · Score: 2

      It sounds like you didn't accept the takeover offer... why not??

      --

      --
      "Karma can only be portioned out by the cosmos." - Homer Simpson [1F10]

    8. Re:Profile My Dog by mOdQuArK! · · Score: 1
      It reminded me of college days when the dorm would subscribe to publications under the moniker of Omar The Goat.

      That must be a pretty common thing to do at college dorms. My college dorm had many letters and catalogs being addressed to "Lucifer, the Lord of Darkness". I can only imagine what the data entry folks are thinking when they type this stuff in - maybe "thanks for the laugh" :-)

    9. Re:Profile My Dog by goldfndr · · Score: 1
      This was in the dark ages, when a popular top level domains was upkept by someone using a "vi" and who was rejecting domain names he disliked.
      This is still done today, as there still aren't that many top level domains.

      But I've heard they've upgraded to Windows Notepad.

      --
      Copyrights, Patents, Trademarks: temporary loans from the Public Domain, not real property ("intellectual" or otherwise)
    10. Re:Profile My Dog by 4of12 · · Score: 2

      So be carefull when you invent names. Like ghosts they may come when you call but not leave when not wellcome any more.

      Ghosts? Quite so!

      I remember hearing about someone that thought they had hit upon a sure-fire way to cut down on the amount of junk mail they were getting.

      Simply write "Deceased" on the envelope and return it to sender.

      Well this worked great most of the time.

      Until, that is, an inadvertent name change got into the system of one direct marketer, as evidenced by a new mail to his address:

      Dear Deceased:

      We are certain that you won't want to pass up our special offer that will make Deceased and entire Deceased family the envy of the neighborhood...
      --
      "Provided by the management for your protection."
    11. Re:Profile My Dog by mseeger · · Score: 2
      It sounds like you didn't accept the takeover offer... why not??

      In brief:

      • Mostly i didn't because i didn't consider it a serious offer. Someone who were really interested would have checked first.
      • It wouldn't have worked. Even the most simple check during the process would have shown there isn't a business. Faking some wasn't and isn't an option for me
      • The offer sounded like someone who was eager to buy but my guess was, that they would start sieving among the answers. So putting some work into an answer probably would have been wasted.

      Please don't imagine such an offer as a guy at the door with a bag full of money. It was polite letter on high quality paper with some impressive signature and talking about interesting sums. But it was not the "sign here and take the money" type.

      I could add a lot more, but this is the baseline. And there is a rule: Something that seems to be good to be true, probably isn't.

      What i wanted to illustrate with the story was not my stupidity not to take the money, but the way data is circulating and used in absurd ways. Some VC (it must have been around 1997) was probably scanning for .com companies and has had his filter setup this way: ( "has a domain for more than three years" and "web server is up and running" and "doesn't seem too big" and "name sounds as it has something to do with he internet"). For me, the story is a nice joke to tell but not a lost opportunity.

      Yours, Martin

      P.S. I have served seven years as the CEO (1992 till 1999) of an internet startup and experienced serious takeover offers too. It was pure and undeserved luck that we didn't take one of them. That story would be even more offtopic ;-), but we're still up and running.

    12. Re:Profile My Dog by mpe · · Score: 2

      Ah, college.
      We received quite a bit of junk mail for Poopsy Banananose.


      Another way to give junk mailers some fun is to give them the address of a derelict (or even demolished) building.

  38. Re:QUIT MODERATING UP TARDS by Anonymous Coward · · Score: 0

    Not to mention the use of pounds vs dollars. Wall Street Journal is a New York based newspaper.

  39. If Only.... by AciDive · · Score: 0

    ..People would stop posting links to subscription only articles and sites... insert your own comment here.

    --
    "Really, I'm not out to destroy Microsoft. That will just be a completely unintentional side effect." Linus Torvalds
  40. Re:Article text, here ya go. by Anonymous Coward · · Score: 0

    I'm pretty sure that the WSJ isn't going to run an article that lists MSRPs in British Pounds as opposed to the US Dollar. Nice try asshat.

  41. Mod the parent down -- here's the real text. by naNoox · · Score: 5, Informative

    That's not the article! Here's the real text from wsj.com:

    If TiVo Thinks You Are Gay, Here's How to Set It Straight

    What You Buy Affects Recommendations
    On Amazon.com, Too; Why the Cartoons?
    By JEFFREY ZASLOW
    Staff Reporter of THE WALL STREET JOURNAL

    Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

    But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

    Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

    "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

    He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

    A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

    The Willies

    Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."

    Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

    His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

    Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

    Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

    He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

    Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

    TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

    'A Pregnant Gay Man'

    Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

    He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

    Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

    All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

    For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

    Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

    "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

    Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

    Dissing Ice Cube

    A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

    After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

    Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

    "I like the idea that someone cares," she says. "Even a machine."

    TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

    Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

    TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

    1. Re:Mod the parent down -- here's the real text. by Rostasan · · Score: 1

      Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip." I always new you were a freak Dawn... This world is getting to small. Peace out from Chi-town

  42. staying on the subject by hashmap · · Score: 5, Interesting
    I found the TiVo recommendation service quite underwhelming.

    It looks to me as if they simply look at the genre of the program you rate high and then take that to be your preference.

    I found out that the hard way, one day I went home and I found the tivo filled with idiotic shows like: "Price is right" and "Spend $1000 in 1 minute", "Blind date" etc... upon investigating I realized that I've have rated "Junkyard Wars" (a competition of building things from junk) and "BattleBots" (remote controlled robot fight show) high the previous day, this triggered the game-show category to be recorded.

    As Larry David would say: pretty-pretty-pretty dumb.

    1. Re:staying on the subject by Beeman · · Score: 5, Funny

      My wife watched TLC's A Wedding Story twice a day for several months until Tivo started recording Divorce Court. After giving Divore Court the thumbs down, A Wedding Story returned. Is it just a coincidence?

    2. Re:staying on the subject by ajs · · Score: 5, Interesting

      Sometimes the TiVo suggestion feature is stupid, but on the other hand, it's far superior to surfing channels. If you're out of "scheduled items" to record, and you want to surf, you're far more likely to find something interesting in the suggestions. What you ran into was probably before the most recent upgrade. It seems to have been a bug, and I ran into it too (I gave a thumbs up to something that was vaguely western, and TiVo couldn't get enough of recording old Westerns).

      I recommend trying it again. Give an explicit two-thumbs up to anything that you really like and three thumbs up to the two things you think are the best shows/movies on. Leave the default on-thumb for everything that you set up to record, but set anything to neutral that you record on speculation.

      I find that 50-60% of the stuff it records for me is junk, which is a much better rate than surfing channels, at least in my experience.

    3. Re:staying on the subject by MobyDisk · · Score: 2

      Perhaps Tivo needs to share this information (anonymously, of course) like how amazon.com (I know, they are evil too) does. It could build a tree of likes and dislikes, and realize that people who watch Junkyard Wars also tend to like BattleBots and anime porn. This way, TiVo is more likely to get things correct.

    4. Re:staying on the subject by Elwood+P+Dowd · · Score: 2

      It seems like the Tivo folks could pay Google to come up with a better algorithm for this sort of problem.

      --

      There are no trails. There are no trees out here.
    5. Re:staying on the subject by Anonymous Coward · · Score: 0

      It seems to me that people who look (with no intent to buy) for educational films because they are embarrased about there tastes ought to reconsider their standing.

    6. Re:staying on the subject by ajs · · Score: 2

      Also of note, now that I think of it is the negative reinforcement. If your TiVo makes too broad an assumption, don't just hang your head and go back to surfing, rub it's nose in the carpet. You can thumbs down every one of those shows that it recorded and you didn't like.

      Think of it like a conversation:

      You: I like Battle Bots and Junkyard Wars

      TiVo: Oh, so you like game shows. There's a bunch of those: Price is Right, Jeopardy, Beat the Geeks....

      You: Oh, well I'm not really into generic game shows like Price is Right or Jeopardy, but Beat the Geeks can be fun once in a while.

      TiVO: Oh, you have no life!

      See, it can work. ;-)

    7. Re:staying on the subject by dryguy · · Score: 1

      I found the TiVo recommendation service quite underwhelming. It looks to me as if they simply look at the genre of the program you rate high and then take that to be your preference. I found out that the hard way, one day I went home and I found the tivo filled with idiotic shows like: "Price is right" and "Spend $1000 in 1 minute", "Blind date" etc... upon investigating I realized that I've have rated "Junkyard Wars" (a competition of building things from junk) and "BattleBots" (remote controlled robot fight show) high the previous day, this triggered the game-show category to be recorded. As Larry David would say: pretty-pretty-pretty dumb.

      What do you expect if all you give it is two data points? Use the frickin' thumbs down button for the suggestions you don't like, and the heuristic will improve its predictions over time. If it was able to predict what you wanted to watch with no input from you, I'd be a little bit spooked. Wouldn't you? Or maybe you thought "TV psychic" meant something else?

      --
      -- Stamp out entropy. ->dryguy@bellsloth.net
  43. Because you have to PAY for it... by sterno · · Score: 1

    The NYT requires free registration, and that's moderately annoying, but not a big deal. If you're a privacy freak, you just make some bogus account and you're good to go. If you don't care, you just log in once, have it store a cookie, and you are good to go.

    It is stupid to have a free site link to a site that you have to pay to get access to. I can't even get a preview of the story with the WSJ. So this post is a total waste of time.

    --
    This sig has been temporarily disconnected or is no longer in service
    1. Re:Because you have to PAY for it... by Hank+Scorpio · · Score: 1

      Hmm, that's strange. I didn't have to pay for it, or even login. I just clicked the link, and it showed me the article.

  44. Re:MOD THIS ASSHOLE INTO OBLIVION by LordKariya · · Score: 1

    KEEP READING

    Sometimes tivo's suggestion can be about as accurate as Helen Keller's marksmanship

    --
    I alternate between posting +5 and -1 Comments. Karma: +53 -47 = 6
  45. a roommate by Uhh_Duh · · Score: 5, Funny

    TiVo is my favorite household pet of all time. I love the suggestions feature!! Then one day I had a houseguest show up for a few days and TiVo suddenly started thinking I liked gay porn. :(

    I was secretly hoping TiVo would turn me gay as a result (Hello lawsuit!) Naturally, you can understand why I was disapointed when a few days later I realized that I was still attracted to women. :(

    --
    -- People who hate Windows use Linux. People who love UNIX use BSD.
    1. Re:a roommate by Anonymous Coward · · Score: 0

      Your post would've been much better if your editor had rejected the second paragraph. Please play again.

  46. It's not just TiVo and Amazon... by skia · · Score: 5, Funny

    Cut and pasted from half.com:

    "If you like MAC OS X Developer's Guide you may also enjoy:

    Bridget Jones's Diary
    Hardcover, 1998
    Helen Fielding
    $3.75 (Save $19.20)

    At Home in Mitford
    Paperback, 1996
    Jan Karon
    $1.00 (Save $11.95)

    The Girls' Guide to Hunting and Fishing
    Hardcover Textbook, 1999
    Melissa Bank, Melissa Banks
    $2.25 (Save $21.70)"

    --

    --

    1. Re:It's not just TiVo and Amazon... by Anonymous Coward · · Score: 0

      HAHAHAHAHAHAHAHA!

      Thanks! That was extremely funny. I've seen it myself on Amazon a jillion times but it never stops amazing me.

    2. Re:It's not just TiVo and Amazon... by Anonymous Coward · · Score: 0

      Hey, that's my wife's profile!?!

    3. Re:It's not just TiVo and Amazon... by Tackhead · · Score: 4, Funny
      > Cut and pasted from half.com:
      >
      > "If you like MAC OS X Developer's Guide you may also enjoy:
      >
      >Bridget Jones's Diary [...]
      >
      >At Home in Mitford [...]
      >
      >The Girls' Guide to Hunting and Fishing [...]

      So half.com definitely thinks you're gay, but doesn't know whether you're male or female?

      Wow, marketers really are dumber than advertised.

    4. Re:It's not just TiVo and Amazon... by gm-7 · · Score: 1

      So.. What is wrong?
      You are female and think iMAC is cute...
      It knows you so well ;)

      --
      Sig (appended to the end of comments you post, 120 chars)
    5. Re:It's not just TiVo and Amazon... by Daytona955i · · Score: 1

      How did you get to the Mac OS X Developer's Guide? Via The Girl's Guide to Hunting and Fishing, At Home in Mitford then Bridget Jones's Diary perhaps?

  47. The Article Text by neoshmengi · · Score: 0, Redundant

    If TiVo Thinks You Are Gay,
    Here's How to Set It Straight
    What You Buy Affects Recommendations
    On Amazon.com, Too; Why the Cartoons?

    By JEFFREY ZASLOW
    Staff Reporter of THE WALL STREET JOURNAL

    Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

    But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

    Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

    "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

    He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

    A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

    The Willies

    Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."
    [TiVo Remote]
    Remote Control: Viewers help TiVo understand their tastes by giving TV shows thumbs up or down.

    Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

    His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

    Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

    Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

    He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

    Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

    TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

    'A Pregnant Gay Man'

    Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

    He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

    Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

    All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

    For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

    Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

    "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

    Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

    Dissing Ice Cube

    A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

    After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

    Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

    "I like the idea that someone cares," she says. "Even a machine."

    TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

    Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

    TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

    Write to Jeffrey Zaslow at jeffrey.zaslow@wsj.com

  48. REAL Article by The+J+Kid · · Score: 0, Redundant

    Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

    But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

    Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

    "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

    He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

    A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

    The Willies

    Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."

    [Image of TiVo Remote]

    Remote Control: Viewers help TiVo understand their tastes by giving TV shows thumbs up or down.

    Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

    His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

    Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

    Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

    He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

    Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

    TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

    'A Pregnant Gay Man'

    Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

    He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

    Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

    All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

    For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

    Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

    "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

    Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

    Dissing Ice Cube

    A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

    After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

    Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

    "I like the idea that someone cares," she says. "Even a machine."

    TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

    Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

    TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

    Written by Jeffrey Zaslow

    --
    Moderation: +4. Modded 70% Funny and 30% Overrated. 100% Saturated.
  49. To quote Ralph Offenhouse by Anonymous Coward · · Score: 0

    "Do you at least have a copy of The Wall Street Journal?"

  50. Cmdr Taco is gay by Anonymous Coward · · Score: 0

    For posting a link to a story that costs $80 a year to read!

  51. It would be great .... by M.C.+Hampster · · Score: 3, Insightful

    ... if the submitter had read the article. From the submitter:

    The article describes users that TiVo's mistaken for Korean, for gay, even for "a pregnant gay man.

    From the article:

    Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

    Now even the submitters don't read the articles.

    --
    Forget the whales - save the babies.
    1. Re:It would be great .... by chrysaetos · · Score: 1

      The article describes users that TiVo's mistaken for Korean, for gay, even for "a pregnant gay man. Users. Plural. One mistaken for Korean, one mistaken for gay, and one mistaken for a pregnant gay man. You will find all three discussed in the article as well. Either you're a moron, or a troll. Probably both.

    2. Re:It would be great .... by Kombat · · Score: 3, Interesting
      You totally missed the point. Read his post again. The submitter claims TIVO mistook a man for being pregnant and gay, while the article clearly indicates that it was AMAZON.COM that made that mistake in regards to one user buying books.

      Please ensure your brain is fully in place before engaging your loud, rude mouth, next time.

      --
      Like woodworking? Build your own picture frames.
    3. Re:It would be great .... by Amazing+Quantum+Man · · Score: 2

      Except that Everett-Church had Amazon think he was preggers, not TiVo!

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
    4. Re:It would be great .... by flimflam · · Score: 1, Redundant

      Of course he didn't read it -- you expect him to shell out $79 to read a fscking article?

      --
      -- It only takes 20 minutes for a liberal to become a conservative thanks to our new outpatient surgical procedure!
    5. Re:It would be great .... by mansemat · · Score: 1

      "Either you're a moron, or a troll. Probably both."

      I bet these are on of those (probably numerous) times tha you wished you had kept your trap shut.

      The article states that AMAZON made the "pregnant gay man" mistake.

      TiVo did no such thing.

      --
      --
    6. Re:It would be great .... by M.C.+Hampster · · Score: 2
      Either you're a moron, or a troll. Probably both.

      Or, perhaps I was correct (as you've probably noticed from the other replies. You may want to be a bit more careful about calling others morons.

      --
      Forget the whales - save the babies.
    7. Re:It would be great .... by Anonymous Coward · · Score: 0

      why the fuck are half hte people in this thread claiming that it costs $79 to read the article, and the other half (including myself) had no problems reading it, for free. somebody's smokin' crack, and i think i know who.

  52. Mod Parent Up by Anonymous Coward · · Score: 0

    Yay, a working link!

  53. Funniest Personalization Suggestion by Carnage4Life · · Score: 5, Funny
    1. Re:Funniest Personalization Suggestion by PunchMonkey · · Score: 2

      I swore this was photoshopped, and it was...

      ... but only so he could show it all in a reasonable sized image.

      Check out the URL!!!

      --
      I'll have something intelligent to add one of these days...
    2. Re:Funniest Personalization Suggestion by Anonymous Coward · · Score: 1, Funny

      Just be glad it didn't say "People who bought this book also bought dirty underwear..."

    3. Re:Funniest Personalization Suggestion by rakerman · · Score: 3, Funny

      That's odd. I got almost the exact same list when I looked at Internet Site Security:

      * Clean Underwear from Amazon's Target Store
      * Ladybug Rain Boots from Amazon's Nordstrom Store
      * Flannel-Lined Jeans from Amazon's Eddie Bauer Store
      * Cheetah Print Slippers from Amazon's Old Navy Store

      Erm, is there something about computer people I should know? I have this image forming in my mind of thousands of geeks every morning, puting on their clean underwear and flannel-lined jeans, then trooping to work in their ladybug rain boots and finally sitting down in front of the computer and slipping into their cheetah print slippers.

      I have seen the IAO... and it is Amazon.com
      (except the IAO will be less accurate)

    4. Re:Funniest Personalization Suggestion by pjp6259 · · Score: 1

      I've gotten the clean underwear suggestion for lots of different things. I think either lots of people order underwear, or maybe those are default suggestions that they figure many people might want, and amazon displays them if there is not some conclusively better result to display.

      --
      Computers don't make mistakes. What they do, they do on purpose.
    5. Re:Funniest Personalization Suggestion by Tackhead · · Score: 1
      > Erm, is there something about computer people I should know? I have this image forming in my mind of thousands of geeks every morning, puting on their clean underwear and flannel-lined jeans, then trooping to work in their ladybug rain boots and finally sitting down in front of the computer and slipping into their cheetah print slippers.

      One word: "Telecommuting"

    6. Re:Funniest Personalization Suggestion by Anonymous Coward · · Score: 0

      the clothing suggestions are purposefully jokes, so that they get your attention. i was disappointed when that fact became extremely clear.

    7. Re:Funniest Personalization Suggestion by Anonymous Coward · · Score: 0

      I think it's because the clothing store at Amazon is so new, they set these up as default items in everyone's profile.

      I got a good laugh the first time I had heard of someone getting a "People who bought this CD also bought clean underwear" suggestion.

    8. Re:Funniest Personalization Suggestion by Anonymous Coward · · Score: 0

      I'd just got that same list from Amazon after selecting a Wallace & Grommit DVD. I'd thought it was an amazingly astute selection till I saw this topic..

  54. and here's the *actual* article by Anonymous Coward · · Score: 0

    If TiVo Thinks You Are Gay, Here's How to Set It Straight

    What You Buy Affects Recommendations On Amazon.com, Too; Why the Cartoons?

    By JEFFREY ZASLOW
    Staff Reporter of THE WALL STREET JOURNAL

    Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

    But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

    Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

    "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

    He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

    A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

    The Willies

    Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."

    Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

    His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

    Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

    Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

    He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

    Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

    TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

    'A Pregnant Gay Man'

    Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

    He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

    Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

    All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

    For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

    Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

    "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

    Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

    Dissing Ice Cube

    A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

    After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

    Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

    "I like the idea that someone cares," she says. "Even a machine."

    TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

    Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

    TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

    Write to Jeffrey Zaslow at jeffrey.zaslow@wsj.com

    Updated November 26, 2002

  55. If my browser worked this way... by Anonymous Coward · · Score: 1, Funny

    I'd probably be sent to tacobell.com and cowboys.com, but I think 'Hemos' would fool them.

    1. Re:If my browser worked this way... by Anonymous Coward · · Score: 0

      it probably be sent to a theropy site because I have visited to many sites like 'slashdot', 'toms hardware', 'redhat' as well as many others

    2. Re:If my browser worked this way... by nebenfun · · Score: 1

      not really...
      hemos would translate into homos.com(popups galore)

      cowboyneal into weightwatchers.com

      lastly,
      jon katz would be wm.com :)
      nbfn

  56. Homeland Security by Anonymous Coward · · Score: 0

    I wonder what the National Police^H^H^H^H^H^H^H Department of Homeland Security will think when they integrate this data into their master database? I wonder if being pregnant, gay, and male will flag you as a "terrorist"?

    1. Re:Homeland Security by Anonymous Coward · · Score: 0

      I doubt it.

      Profiling, like a lot of other things in life, gets criticized when it gets things wrong, but is often quite accurate.

      Yes, it is a shame when an innocent person of middle eastern heritage gets harassed at an airport and people who do so out of ignorance should be punished. However, faced with the percentage of terrorist acts commited by young middle eastern men (not as a percentage of all middle eastern men, but as a percentage of terrorist crimes), it is a pretty safe place to start.

      Face it -- you "profile" every person you meet in your life. If you didn't, you would be unable to function in society ("There's someone walking down the street. Is he likely to (a) ignore me, (b) hug me, (c) give me money, (d) stab me as he goes by?, (e) something completely random").

  57. Profiling does not work... by SerpentMage · · Score: 2

    This is why profiling does not work. The problem with profiling is that it attempts to pigeonhole you into a category. And that may not reflect what you are actually doing.

    I give an agent talk and point out what people really want is contextual information at the moment. This is very different from profiling because the contextual information is based on what you want to do and not what you did.

    Profiling could be used to predict what you want when you ask for it. For example if you are making a query for children's books then the top 10 could be presented. Or a couple of questions could be asked and then a top 10 is presented. But in either case the background of the user is not taken into account.

    --

    "You can't make a race horse of a pig"
    "No," said Samuel, "but you can make very fast pig"
    1. Re:Profiling does not work... by tfoss · · Score: 3, Interesting
      This is why profiling does not work. The problem with profiling is that it attempts to pigeonhole you into a category. And that may not reflect what you are actually doing.

      Define "does not work." I think profiling often does work, not with 100% accuracy, but it does work. The more data you give it, the better the output you get. Profiling with a very low n is bound to be silly, but as you increase it the results get better.

      Profiling is just a statistical correlation (or probably a more complicated type of factor analysis) that says people who like X,Y,Z also tend to like A,B,C. Yes, aberrant data (buying a needlepoint kit for my aunt) can skew the results, but again as the amount of info goes up, the ability of such outlying points to skew decreases. I am more and more impressed with both tivo and amazon's picks as the amount of data it uses increases (even more by tivo, as it is getting a rather split personality input between my picks & my gf's).

      point out what people really want is contextual information at the moment

      Sometimes. Somtimes people want a list related only to the current action, such as when buying presents. On other occasions, they want a recommendation based on previous likes as well.

      Profiling could be used to predict what you want when you ask for it. For example if you are making a query for children's books then the top 10 could be presented. Or a couple of questions could be asked and then a top 10 is presented. But in either case the background of the user is not taken into account.

      But why not use the background? Why should I have to repeatedly answer questions to give it information that could be obtained passively?

      For different situations, different methods will work better. For things that tend to be more personal (tivo), profiling is great. For things that aren't (gifts from amazon), context would be better. But to say 'profiling doesnt work.' is just wrong. [evidence, look at the ultimate profiling: car insurance...]

      -Ted

      --
      -=-=- Quantum physics - the dreams stuff are made of.
  58. Or, even better... by devphil · · Score: 4, Interesting


    ...give a checkbox in the user preferences, "I {do,do not} have an interest in stories from subscription-only sites."

    --
    You cannot apply a technological solution to a sociological problem. (Edwards' Law)
  59. Re:Article text, here ya go. by cscx · · Score: 5, Funny

    Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

    "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."



    Wow, if this woman isn't a complete example of "stupid whore," I don't know what is. She's fine watching someone f*ck an apple pie, but Tom Green licking a mouse -- now THAT shit has got to stop!

    Anyone else think it's kind of odd where she draws the line?

  60. Sorry, I Take That Back by Snork+Asaurus · · Score: 1, Flamebait
    But the WSJ is like the NYT

    Just to save you the trouble of flaming me, I'll flame myself:

    Hey asshole, it's not the same. You gotta PAY!

    Sorry, my mistake. I was thinking of another paper. I wish Slashdot had an unsubmit button.

    I have one more comment:

    Would be great if /. stopped linking to PAY only sites

    --
    Sigs are bad for your health.
    1. Re:Sorry, I Take That Back by Anonymous Coward · · Score: 0
      Hehehe

      Which crackhead mod gave you a flamebait for shouting at yourself, boy I hope I get that one in meta mod.

    2. Re:Sorry, I Take That Back by Snork+Asaurus · · Score: 2

      Yeah, that made me laugh - getting modded flamebait for flaming myself. I guess there's some sort of twisted circular logic in that. They probably just didn't RTFP carefully.

      --
      Sigs are bad for your health.
  61. WSJ Article author was Ann Lander's replacement by netringer · · Score: 2

    Jeff Zaslow who wrote this article for the WSJ, wrote an advice column called "Ask Zazz" for the Chicago Sun Times. He was one of two who won the contest the Sun-Times ran for who would be the replacement for advice columnist "Ann Landers." when the Sun-Times lost the rights to Ann Landers to the Chicago Tribune.

    Zazlow also sponsored the annual "Zazz Bash" for singles in Chicago. THAT was a geek haven.

    --
    Ever dream you could fly? Get up from the Flight Sim. I Fly
  62. It *was* funny.... by Alyeska · · Score: 2, Interesting

    It was funny until I realized this is the sort of system the US gubmint wants to use label people as enemies of the State.... All Hail the Ministry of Homeland Security!

    1. Re:It *was* funny.... by ripler · · Score: 2

      Stay where you are. Do not leave your computer. Officers from your local MINHOSEC office will be arriving shortly to help you resolve these troubling thoughts.

  63. Is this a violation of the DMCA? by Milkyman · · Score: 1, Troll

    Is posting like this violating some laws?

    1. Re:Is this a violation of the DMCA? by Gaijin42 · · Score: 5, Informative

      It is most certainly a copyright violation, and not covered by fair use, since it is the entire article, with no commentary.

      That being said, thanks for posting it :)

    2. Re:Is this a violation of the DMCA? by twfry · · Score: 1

      its not violating the dmca, but it is stealing content. the journal hasn't don't anything bad to you guys......

    3. Re:Is this a violation of the DMCA? by Lemmy+Caution · · Score: 3, Interesting

      Here's an interesting question for fair use. By posting it in the forum, he enables other people to comment - and they've commented. So while on an individual level, there's no commentary, on a group or site level, there definitely is.(Me not lawyer.)

    4. Re:Is this a violation of the DMCA? by Anonymous Coward · · Score: 0
      Is posting like this violating some laws?


      I assure you I'll sleep soundly tonight.

    5. Re:Is this a violation of the DMCA? by Jerf · · Score: 5, Insightful

      You missed a critical phrase: Since it is the entire article.

      Fair use considers how much of the text is used, and using the whole thing all at once is almost certainly to be found a violation by the judge.

      Additionally, fair use considers "monetary damages" caused by the use. Since the Post has a subscription system and not just the standard advertisements, "monetary damages" could be very significant; people who might have subscribed instead just read it here.

      IANAL either but most people extremely seriously overestimate the power of fair use. Posting the article was a copyright violation, to a high enough degree of certainty I don't feel the need to qualify that with any variation of "probably".

      Remember... the law is not what you think it is, it is what the the law says and how a judge interprets it. The Slashdot community as a whole is very incorrect in its interpretation of "fair use".

    6. Re:Is this a violation of the DMCA? by MarkLR · · Score: 1

      The courts already rejected that argument. People in The Free Republic's boards kept on doing what you describe and the courts ordered them to stop it.

    7. Re:Is this a violation of the DMCA? by vadim_t · · Score: 1

      No stealing at all IMO. Just like downloading MP3. I've never in my life bought a music CD. And probably never will. If I download MP3 is irrelevant, if I couldn't I'd just not listen to music at all. The same way, if nobody posted this I wouldn't have bothered to read it. So no money lost.

    8. Re:Is this a violation of the DMCA? by nomel · · Score: 1

      This wouldn't be dmca because no copyright protection was circumvented.

    9. Re:Is this a violation of the DMCA? by Blindman · · Score: 1

      You make an intersting argument, but I have to agree with Jerf on this one. If we were to take your argument to the extreme, you could start a book club, and have everyone make copies of their favorite books for everyone to read. Even though the point is to comment on the copied books that doesn't change the illegality of the initial act.

      Slashdot and or members of its community may not be quilty of copyright infringement, but the person that posted it certainly is. If I understand the law correctly, Slashdot will have to suspend the account of the person that posted it and/or remove the posting when requested to by the Wall Street Journal. However, until that happens, I guess there is no choice but to enjoy.

      By the way, I am not a Lawyer, but I play one on Slashdot.

      --
      I don't practice what I preach because I'm not the kind of person that I'm preaching to.
    10. Re:Is this a violation of the DMCA? by Daytona955i · · Score: 1

      why not just go to the damn site and read the article? Then you can come back and comment on it.

    11. Re:Is this a violation of the DMCA? by corey_lawson · · Score: 1

      I would argue that all this commentary regarding the article as posted on Slashdot contributes to the "commentary" part of the Fair Use argument. Whether the commentary is "in line" with the text of the article or not seems like a stylistic difference. Was the article separately copyrighted (like syndicated columns are) in the WSJ? If not, then it was one article from a larger publication that is copyrighted. The entire issue of the WSJ was not posted. I have seen in the past articles published in a newspaper, written by the newspaper company, separately copyrighted in the paper (presumably, because other news papers are using parts or all of it in their papers).

    12. Re:Is this a violation of the DMCA? by MrBobaFett · · Score: 1

      Um because if I recall the Wall Street Journal online charges you to access most of their site. And who want to pay for news?

    13. Re:Is this a violation of the DMCA? by MrBobaFett · · Score: 1

      Yes it was a copyright violation. That said, Go Shawn for posting it! News is information, information longs to be free. ;)

    14. Re:Is this a violation of the DMCA? by MrBobaFett · · Score: 1

      No, but did it do anything for us? In my opinion a newspapers job to to spread news and information. If someone copies their article and reposts it, it's helping spread the news. It's not like he's not giving them credit for it, or reselling it. If he didn't credit them, then it would looke like plagiarism which is IMO far worse than silly copyright issues.

    15. Re:Is this a violation of the DMCA? by shyster · · Score: 2
      "monetary damages" could be very significant; people who might have subscribed instead just read it here.

      Yeah, cause everyone was going to subscribe to read that one article.

    16. Re:Is this a violation of the DMCA? by Daytona955i · · Score: 1

      did you try the link or just spout off some crap? Hey, look at that I tried it and it's free.

    17. Re:Is this a violation of the DMCA? by Fat+Casper · · Score: 2
      Remember... the law is not what you think it is, it is what the the law says and how a judge interprets it. The Slashdot community as a whole is very incorrect in its interpretation of "fair use".

      And when someone thinks the law is different than you think it is, the two of you can go before a judge and let your lawyers argue your versions. That's why we have judges- to decide which idea of the law should prevail- based on the law in question, applicable constitutions and applicable precedent/common law. Geeks just might get their way some day.

      --
      I spent a year in Iraq looking for WMD and all I found was this lousy sig.
  64. Where to next? by mclancy10006 · · Score: 5, Funny
    Trooper: Sir, do you know why I pulled you over?

    Motorist: Umm, no

    Trooper: I got an email alert from TiVo alerting me that you've been taping the Fast & the Furious, Fast Lane, Gone in 60 seconds, and other shows that match a repeat speeders profile.

    Motorist: ummm. I think that was my son...

    Trooper: No, sir it correlates with your EzPass acitivity as well. Please step out of the car...

    1. Re:Where to next? by G00F · · Score: 1, Troll

      What scary is this type of stuff already happens, and is being pushed more. It is not very far from what you joke about now. But that is exacly what they want.

      --
      The spirit of resistance to government is so valuable on certain occasions that I wish it to be always kept alive
    2. Re:Where to next? by Chasqui · · Score: 1

      Already happening Agent: Sir, we are not renewing your auto insurance policy. Motorist: Why? I have not had an accident or tickets since my last renewal? Agent: Well, our home office computers have correlated your driving record, credit scores, and .... I think the home office would love to get it's mitts on your TIVO settings.

      --
      my cube has a window...
    3. Re:Where to next? by Anonymous Coward · · Score: 0

      Actually, it'd be really trivial for them do the ez-pass thing, seeing as they do record the time of entry and exit. problem is, if they started ticketing off that information, ez-pass would get dropped like a prom dress.

  65. They care too! by Jippy_ · · Score: 2

    Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling.

    "I like the idea that someone cares," she says. "Even a machine."


    Yes, well most people are emotionally stable enough that they don't need a machine to care about them.

    1. Re:They care too! by Anonymous Coward · · Score: 0

      Either that, or they have cats. >^..^

  66. not anti-Tivo by siskbc · · Score: 5, Insightful

    I subscribe to WSJ, and every day middle-low on the front page, they have a "humor" story, I suppose for really uptight type-A people. That was today's, so I assume no anti-TiVo subtext.

    --

    -Looking for a job as a materials chemist or multivariat

    1. Re:not anti-Tivo by Anonymous Coward · · Score: 0

      I don't have Tivo, but I nearly fell out of my chair laughing at that. I might just get one now. I think it may be provide an insightfull look at myself.

      I guess I should get cable or dish first, I doubt it can draw many conclusions from the 1 channel I currently get NBC... maybe it would think I liked Mircosoft?

  67. Stupid Profiling by kalidasa · · Score: 4, Insightful

    The key thing is not to profile for things that will offend people unless there's an opt-in somewhere: sexuality, religious beliefs, etc. And the filters for language are obviously way off: it shouldn't start recording stuff in Korean unless you've watched at least two or three shows in Korean.

    1. Re:Stupid Profiling by Sodium+Attack · · Score: 3, Interesting

      They probably don't have categories such as "gay" "Korean" etc. at all. More likely it correlates your preferences with the preferences of other TiVo users. e.g., you recorded X, a lot of other people who recorded X also recorded Y, so it will recommend Y for you. (The actual statistical algorithm is probably more complex, but that's the basic idea.) No explicit categories necessary at all.

      --

      Never take moderation advice from sigs, including this one.

    2. Re:Stupid Profiling by Zathrus · · Score: 2

      There is an opt-in on both Amazon and TiVo.

      For TiVo, you can tell it not to record suggestions. You can also call TiVo and tell them to exclude you from the aggragate profile data (they do not sell any data that can tie directly back to you, but they do sell aggregate data based on zip code).

      For Amazon you can explictly exclude purchases from recommendations. I don't see a way to turn it off entirely, but I'm probably not poking around enough.

      And, frankly, anything and everything will offend someone, somewhere. If you don't want it, don't enable the feature.

    3. Re:Stupid Profiling by kalidasa · · Score: 3, Informative

      And, frankly, anything and everything will offend someone, somewhere. If you don't want it, don't enable the feature.

      You're not getting my point, Zathrus. I'm talking from a marketing standpoint here, not a personal one. I know perfectly well how to exclude stuff from Amazon (don't have a TiVO), though I haven't been able to figure out how to exclude a whole category that mistakenly includes a handful of books I am interested in - but that's another story.

      There are certain topics which any marketing type will tell you are hot-button issues: political party, religious affiliation, sexuality, vi versus emacs. Unlike the last one, you are more likely to offend potential customers if you misidentify their political party, religious affiliation, or sexuality than you are to entice them if you identify them properly (significantly more; you'll maybe offend 3% of the population if you give them a copy of Business at the Speed of Light for Christmas, but you'll offend 60% if you give them a copy of al Quran for Christmas (those whose religious sensibilities are stronger than their curiosity, and those whose religious sensibilities cannot accept the idea of a Christmas gift in the first place)). And given the fact that there are more than two possible political viewpoints (a whole spectrum from Genghisid legalist to utopian anarchist), more than two possible religious affiliations, and more than two possible sexualities (straight/gay/bisexual + male/female), your odds of getting it wrong are greater than 50%. So a sensible marketer would stay clear of those topics.

      This is what I mean by stupid profiling.

    4. Re:Stupid Profiling by Anonymous Coward · · Score: 0

      mod parent up well explained, if slightly trolly

    5. Re:Stupid Profiling by Daytona955i · · Score: 1

      Well I'm sure it does, we aren't given all the information about the users viewing habits or a hint as to why they think it might have happened. Perhaps he watched a Korean film with subtitles, it may think he likes it. I'm sure it didn't just randomly decide he likes to watch Korean news.

    6. Re:Stupid Profiling by kalidasa · · Score: 2

      Not actually intended to be trolly; Zathrus is usually pretty aware of things.

  68. spooky by devious · · Score: 1

    if government agencies sometime decide to use
    profiling. You might just be labeled "pregnant gay al-qaeda terrorist"

  69. Tivo categories by swb · · Score: 2

    Is it possible on a Tivo to list some things as categories of shows you NEVER want it to record, regardless of what the thumbs up/down algorithms say?

    I'm up for it recording a program I don't normally watch (like say Letterman) if it includes a performer or guest I'm interested in (like say, Paul Westerberg).

    But I never want it to record the 700 Club, regardless of how many thumbs up I give to Scorsese's "Last Temptation of Christ" or how many "Holy Land" documentaries I watch on History Channel.

    1. Re:Tivo categories by cybermage · · Score: 3, Informative


      But I never want it to record the 700 Club,


      Find the 700 Club in the listings and give it 3 thumbs-down, or if TiVo is suggesting it, give the suggestion 3 thumbs-down before deleting it.

      Alternatively, drop the entire channel it airs on from the list of channels you receive. The whole channel's run by Pat Robertson anyway.

    2. Re:Tivo categories by Anonymous Coward · · Score: 0

      You might still want to not say NEVER. What if Robertson decides Westerberg is a tool of Satan and says so. Wouldn't you like to have the record?

      Or less likely,w esterberg is on Roberstons show?

    3. Re:Tivo categories by mosch · · Score: 2

      I successfully did that by giving three thumbs down to the 700 club, and all the other televangalists on the 'WORD' network and what not. That seemed to successfully convince TiVo that I really don't like religion, except for a few select programs.

    4. Re:Tivo categories by swb · · Score: 2

      When I made that example, I caught myself typing "I don't care if Paul Westerberg is *ON* the 700 Club, I never want it recorded..." and immediately realized that if Paul Westerberg were to actually appear on the 700 Club, not only would I want Tivo to tape it, I'd likely rush out and buy a DVD recorder and make a dozen copies.

      In combining two things at the outer extremes of my preference, I forgot that the thing I liked and the inherent irony of it appearing on the 700 club would truly rank above my dislike of the 700 club.

      However, I'd hope that I could preference rank my likes/disklikes -- "Paul Westerberg" would be above "700 Club", but 700 Club would be RIGHT below...

    5. Re:Tivo categories by Anonymous Coward · · Score: 0

      Write the fucking algorithm you dumbshit. What do you think this is, the garden of eden?

  70. Same thing happened on my computer by elliotj · · Score: 3, Funny

    I looked at some dirty emails once and now I get messages all day asking if I want a larger penis, hot slutty teens. Sometimes it even bugs me to lower my mortgage payments or get deals on toner! Help! The Internet thinks I'm some kind of impoverished sex maniac!

    1. Re:Same thing happened on my computer by caluml · · Score: 2

      Yeah, what is it about mortgages, and spam?

      Do people ever buy the most expensive thing in their life with a loan from someone they don't know that sent them a random email?

      I know there are dumb people out there, but are there any that dumb?

    2. Re:Same thing happened on my computer by easyfrag · · Score: 1

      The Internet thinks I'm some kind of impoverished sex maniac!

      This is a pretty funny quote made even better by the fact that someone modded it as "Informative".

    3. Re:Same thing happened on my computer by Anonymous Coward · · Score: 0

      Actually, it thinks you're an empovrished sex maniac homeowner with industrial printing requirements.

  71. I know! I know! by YAN3D · · Score: 1

    Mr. Mom

    1. Re:I know! I know! by YAN3D · · Score: 1

      And Junior starring Ahhhnold

  72. Rubbish by greygent · · Score: 1, Offtopic

    You need a fucking paid subscription to read this article. Why even bother submitting it to Slashdot, as most certainly a large majority of its readers don't have a paid subscription.

  73. Sex on the brain? by SirEdward · · Score: 2, Insightful

    Though some users contend TiVo has sex on the brain

    TiVo doesn't have sex on the brain. Television programming does.

  74. Programming 102 by saider · · Score: 5, Informative

    For non-programmers:

    A bitmap is a data structure where a collection of bits is stored. This allows for more compact storing of information. For example a 32 bit word can be used to store 32 true-false values. This is more efficient than storing an array of 32 bytes with TRUE or FALSE in them. Bitmaps are not limited to storing true-false data. A 32 bit word can store 8 four bit values as well.

    In the pregnant gay man example, the bitmap likley had bits for male/female, gay/straight and pregnant. Set them all to 1's and you get a pregnant homosexual male.

    Uninitialized variables are caused when a function accesses a variable before explicitly setting it. This is a common problem in C/C++ and can result in some odd behavior. An uninitialized variable could result in the bits being set even though the program never explicitly set them.

    --


    Remember, You are unique...just like everyone else.
    1. Re:Programming 102 by Anonymous Coward · · Score: 0

      Thanks bunches for the explanation.

      We're not all programmers.

      Sorry.

    2. Re:Programming 102 by donarb · · Score: 1

      Thanks for the explanation.

      We're not all clueless programmers.

      A gay bit, my ass (not literally, that comma is there for a reason).

      Don

    3. Re:Programming 102 by Anonymous Coward · · Score: 0

      It's called a bitfield, numbnuts.

    4. Re:Programming 102 by kzeddy · · Score: 1

      >>This is a common problem in C/C++ and can result in some odd behavior. This is a common mistake made by C/C++ programmers. Solved by not being lazy and putting initalizers in the constructors.

    5. Re:Programming 102 by Daytona955i · · Score: 1

      Or you could explain it a little simpler...

      If someone buys gay stuff they get offered more gay stuff. If someone orders a book about pregnancy, they get offered more pregnancy stuff. There is no check to see if they are gay before offering the pregnancy stuff, it doesn't really matter how they are stored.

      People are also overlooking the obvious. I use Amazon a lot and yes, sometimes (especially at first) the suggestions were weird and usually tied into whatever I looked at last.

      You have to train the system to know what you like. If all the computer knows about me is that I bought the latest James Bond movie. It's going to recommend other James Bond movies. Maybe if you got one with Peirce Brosnan than it may recommend the new Thomas Crown affair as well. It's not going to know that you really want Monty Python's Holy Grail. Why does it not know this? Because it doesn't know you like comedies, specifically Monty Python.

      If you really want (I have no experience with Tivo so I don't know if you can do it there) Amazon has a way for you to rate items. If you like movies go through and rate as many movies as you can, the more data it has the better the recommendations will be.

      Now I get fairly good recomendations. Also if you buy something as a gift (like the gay man in the article) you can check a little box that says something like do not use for recommendations.

      I've taken a lot of AI classes and these types of programs are "learning" programs because over time they learn your preferences. But in order to give you confident recommendations rather than guesses it needs to know what you like. So go through Amazon and rate what you've bought (and check off to exclude those items you bought as gifts) and go through the recommendations rating them and watch it get better.

    6. Re:Programming 102 by tom420.com · · Score: 3, Informative
      A bitmap is, at least in my language, a plain uncompressed basic image format.

      What you described is a bit field :)

    7. Re:Programming 102 by Anonymous Coward · · Score: 0

      For non programmers like you?

      A bitmap is an image... they look nice
      A bitfield is what you described.

      However who cares how it is stored?

      If you read the article you'd know that the gay man (who bought gay things) bought a present for his pregnant friend. Therefore it wasn't an uninitialized variable but rather it was something you didn't even mention, it's not checking:
      (if gaybitisset() && pregnantbitisset()) gayPregnantError()

      Go back to school, buy a different programming book, stop trying to act like you know what you are talking about...

    8. Re:Programming 102 by saider · · Score: 1


      Yeah, I know. The folks I work with here use the terms interchangeably. I've been bludgeoned into compliance.

      The original post was supposed to be a joke. You know, a statement taken lightly. Instead I get a half dozen replies about how I used the wrong term. The sad thing is it is still moderated at +3 informative.

      Sheesh.

      --


      Remember, You are unique...just like everyone else.
    9. Re:Programming 102 by mosch · · Score: 2
      actually a bitmap is a data structure which directly corresponds to an image that could be displayed. a bitfield on the other hand, is a collection of boolean values.

      A bitfield would be close to the worst possible way to design a preferances system, since it would allow for no varying levels of interest in anything at all. You'd be forced to either love or hate every item in the field, without the option to be neutral, or only somewhat for or against an item.

      What you really want to do is to establish, over time, not only how often the user says they like a certain actor, producer or genre, but to also try to find the strongest sets of correlations for that particular user. Thus, if you give three thumbs up to Saving Private Ryan, Indiana Jones, ET, Hook and Amistad, there's a high probability that you'd be interested in items of any genre, if directed by Spielberg. However, if your only three thumbs are for Terminator, Terminator 2 and Robocop, it's equally likely that you like movies with Arnold Schwarzenegger, or Action movies, until other preferences help sort that out.

      Anyway, no matter what, nobody with a clue would be using either a bitmap or a bitfield for this application.

    10. Re:Programming 102 by Anonymous Coward · · Score: 0

      First, what you're describing is a bitfield, or even a vector.

      Second, unititialized dvariables are NOT common in C/C++, but they are common among beginner C/C++ programmers. I can't remember the last time gcc gave me an unitialized variable error.

  75. Outwitting the profiler? by Woogiemonger · · Score: 3, Informative

    I see in the article it talks about people trying to "outwit" the profiler, with someone searching around Amazon.com for stuff on politics and computers so it wouldn't think he's a pregnant, gay man. While this may provide for a better story, Amazon does allow you to see what it's using to profile you, and you can uncheck a box that basically says "Use this product to profile me" so he could remove the parenting book from the pool of data used to judge him.

  76. heh by wantedman · · Score: 1

    I bought Mick Foley's Wrestling book online on Amazon.com($20) 2 years ago, and I've spent $200 on computer books at the same time. Of course, amazon doesn't suggest anything to do with computers, only wrestling, and only wrestling that I would never buy...

  77. Tivo Fishing for Ideas by dmorin · · Score: 2

    One day I came home from work to discover that Tivo had spent the night recording game shows. Like 10 of them. I have no clue why. I think it was bored and decided to try something new.

  78. Old news for Amazon.. by Vrallis · · Score: 2

    Hell, I ordered a couple Tatu CDs from Amazon, and for a month after that I kept getting Lesbian book, movie, and music recommendations.

    Surely they can find a way to weigh in all your purchasing, and not just the last two or three things I've ordered!

    1. Re:Old news for Amazon.. by Anonymous Coward · · Score: 0

      I ordered a couple of Enya CDs for my girlfriend, and Amazon recommended fuckin' Songs of the Blue Whales and Aleister Crowley's Magick in Theory and Practise. I ended up getting the Crowley book, and now every once in a while I get recommendations for The Illuminatus! Trilogy (which I have) and shit written by Anton Szandor LaVey (aka Pope John Paul II). Fuckin' wierd, man.

    2. Re:Old news for Amazon.. by RFC959 · · Score: 1
      Surely they can find a way to weigh in all your purchasing, and not just the last two or three things I've ordered!
      That's the problem - sometimes one is right, and sometimes the other is. My girlfriend once ordered some GMAT study books from Amazon, and now it won't suggest anything else, despite the fact that that was years ago. Even a really dim human would probably figure out that she already took the GMAT and isn't going to do it again.

      But the larger problem, I think, is that the systems are really good at one type of "figuring things out" (looking at a lot of data and making correlations) and really bad at others (figuring out what's relevant and what's not, and you being able to TELL the system when something shouldn't be figured in), and they've been put in place before they're very good.

  79. The most bone headed by jmu1 · · Score: 2
    saying: "You know, there should be a law against that!"

  80. Tivo Hack -- MILF Hunter by Anonymous Coward · · Score: 0

    I need to hack my TiVo to look like my neighbor's TiVo. He has a real hottie for a wife and I want her to think he's gay!!!!

    1. Re:Tivo Hack -- MILF Hunter by acceleriter · · Score: 1

      What is a MILF?

      --

      CEE5210S The signal SIGHUP was received.

    2. Re:Tivo Hack -- MILF Hunter by rocket97 · · Score: 0

      MILF = Mom I'd Like to Fu*k

      --
      "The two most abundant elements in the universe are hydrogen and stupidity." -Harlan Ellison
  81. 1-800-GET-A-CLUE by Delirium+Tremens · · Score: 2, Funny

    Have remarks like yours and mine some usefullness?

  82. WSJ Radio Report by rvcrazy · · Score: 1

    This "story" was touched on during the radio Wall Street Journal report this morning. My thought after it completed was, "sheesh, that isn't any kind of news-does the Wall Street Journal suddenly have some reason to run down TIVO?"

    The radio version managed to not mention Amazon at all, but did link the "pregnant gay man" to TIVO.

    Assuming I am "recalling correctly."

  83. Fake article reference by Anonymous Coward · · Score: 0

    http://www.dooyoo.co.uk/electronics/misc_video/tiv o_in_general/_review/352675/ was the original home of this article, before it was shamelessly plagarized in a pathetic attempt to gain karma.

    Make LordKariya a foe today!

  84. I like pretty Tivo...Tivo shiney... by TyrranzzX · · Score: 2, Funny

    I was like, watching TV...and all of a sudden it was like...bleep bleep bloop bleep...and it start showing me gay porn.

    Tivo devoured my tv show...

    And it was a very good TV show too. And, now because of it...I'm like, watching gay porn 24/7...

    1. Re:I like pretty Tivo...Tivo shiney... by Anonymous Coward · · Score: 0

      And let me guess?

      "It was like....well....a BUMMER" (pun intended)

    2. Re:I like pretty Tivo...Tivo shiney... by Tackhead · · Score: 2
      > I was like, watching TV...and all of a sudden it was like...bleep bleep bloop bleep...and it start showing me gay porn.

      So, like, Ellen Feiss is gay...

      I think I see the new "Switch" commercial comin' up. Or pr0n. Or both. w00t!

  85. in answer to what is a milf. . . . by Satanboy · · Score: 1

    in answer to what is a milf. . . .
    a MILF from American Pie:

    Mom I'd like to F*** :-)

  86. Your Tivo can embarass you when you show it off.. by mr_gerbik · · Score: 5, Funny

    This article reminded me of my early Tivo days (before I turned the suggestions off).. One time I had some friends over and I wanted to show them my Tivo.. when I turned it on and headed to the menu, what did I find? An episode of 'The Golden Girls', 'ALF', and 'Dukes of Hazzard'! It wasn't until my friends got up off the floor from laughing and making fun of my television tastes that I could explain to them that the Tivo tries to record things based on my tastes.

    More amazingly I gave each of these shows 3 thumbs down.. but every once in a while, Tivo would still record 'Golden Girls' for me.. as if it was trying to say, "Nonono, seriously, this is a good show! You must have just seen one bad episode, give it another try!"

    -gerbik

  87. Please use the informatio, not classification by pacc · · Score: 2

    Why not base the relation between differnet programming by what other people really had
    chosen. It could be useful for real and not
    just an asset for directed adverts, your
    privacy already went when the device got
    connected.

    BTW, war movies really is "gay stuff."

  88. Re:Article text, here ya go. by Crimson+Midget · · Score: 1

    So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

    Wow, that was REAL hard to find...

  89. Lame posting, lame pregnant gay man paragraph by Lemuel · · Score: 3, Informative

    I'll agree with everyone who has complained about the submission. The article itself, though, is weak on substance. Tivo thinks you like something, and if it is wrong you thumb-down its recommendations. Big deal. It happened to me but I wouldn't tell the Wall Street Journal about it.

    Regarding the pregnant gay man, Amazon has a feature where you can see what the basis was for a recommendation. If you find it was based on a book or other product that you do not want them to consider for your recommendations, you click a button and that is the end of it. The writer of the article should have done more research.

    1. Re:Lame posting, lame pregnant gay man paragraph by Sven+Tuerpe · · Score: 1
      Regarding the pregnant gay man, Amazon has a feature where you can see what the basis was for a recommendation. If you find it was based on a book or other product that you do not want them to consider for your recommendations, you click a button and that is the end of it.

      So I am supposed to improve the efficiency of their sales tools to the end of making it easier for them to influence my decisions? Great!

      --
      http://erichsieht.wordpress.com/category/english/
    2. Re:Lame posting, lame pregnant gay man paragraph by Lemuel · · Score: 1

      The point of the article was that the profiling features in Tivo and Amazon.com can give incorrect recommendations. The man who did not want recommendations for books about pregnancy went and rated a number of other books to try to fix Amazon's suggestions. Since he WANTED accurate suggestions, he should have told Amazon not to use the one book for recommendations as I suggested. If you don't want to make it easy for them to influence your sales decision, you should go to each book that Amazon uses as a basis for recommendations and tell them not to use it.

  90. Is profiling so bad? by theBunkinator · · Score: 3, Insightful

    I agree this is rather funny. But 3 quick points:

    1. TiVo is not multi-user capable, at least as far as I've observed so far. So my friend watches NFL & South Park, his wife is hooked on Buffy, and they have Tivo record Teletubbies for their kid. Profile this! I'm quite frankly surprised the Tivo hasn't exploded yet.

    2. Human "profiling" messes up the same way.
    Last year I mentioned the leonoids to my in-laws. I promptly got a beginner's guide to stargazing for my birthday. Boring. I like looking at some shooting stars or the like, but I'm not up to reading books about it and becoming a full scaled backyard astronomer. Very nice and thoughtful gift though.

    3. For the most part, profiling does work for me. There is a load of [Items on Amazon|Shows on TV|Goods at the Supermarket], way more than I can sort through manually. So if Amazon, based on my previous purchases, shows me some new R/C toy, I appreciate that. Better than randomly advertising some Barby Doll in the same space.
    I've found Tivo recording some great shows for me. Some garbage, too, but I can say that it guesses correctly quite often.

    Seriously, is profiling hurting us so much? I think it's quite acceptable, realizing that one of the cost saving aspects of more technically advanced infrastructure is improved advertising. Let them make a buck.
    Yeah of course it's all about stereotypes. But next time you see a Tampon commercial during Monday night football, let me know.

    1. Re:Is profiling so bad? by IxnayOnTheIxnay · · Score: 1

      So my friend watches NFL & South Park, his wife is hooked on Buffy, and they have Tivo record Teletubbies for their kid. Profile this!

      NFL, South Park, Buffy - male
      Teletubbies - pregnant or gay

    2. Re:Is profiling so bad? by Sven+Tuerpe · · Score: 1
      For the most part, profiling does work for me.

      That's a common misconception. Actually it works for them, not for you. It is one of their sales tools, and the sole purpose of it is to make you buy more without feeling uncomfortable. Why this makes a difference, you ask? Well, because it works for them they will always be happier than you.

      --
      http://erichsieht.wordpress.com/category/english/
  91. Slashdot profiling by Anonymous Coward · · Score: 0

    If you think Tivo profiling is bad, my slashdot thinks I have a subscription to a news site!

  92. Personalized /. comments by binaryDigit · · Score: 5, Funny

    I can see it now, /. starts automagically filtering comments based on those comments you've clicked on. Now all I can see is :

    First Post!
    Imagine a beowulf ....
    Sony/M$ sux, OS rules
    CmdrTaco can't spell
    This is old news

    Oh wait, /. seems to have already implemented this ...

  93. Sometimes, however, it works. by mckwant · · Score: 3, Interesting

    During the Final Four last year, my beloved Kansas Jayhawks were playing. I came home from a happy hour the Friday night before the final four to find that TiVo had recorded the Final Four practices for all four teams. I didn't even know anybody would be nuts enough to cover that non-event. Needless to say, I was thrilled to see KU and their opponent's practices appear, unbidden, on my TiVo.

    For that occasional miracle, I'll take all the Univision soap operas, shopping channel dreck, and Korean news I can delete, and I'll thank TiVo every time for trying.

    --
    ceci n'est pas un sig.
  94. Someone help me out here... by uncleFester · · Score: 2

    .. as I'm TiVO-ignorant (but been considering a device like this). You record programs, you watch programs, TiVo tracks the programs you watch (all expected)... and as a result the device is instructed to record content you don't explicitly request? Is this an option to be turned off? Or (as I think I saw someone say) the TiVo will nuke content I wanted for content it thinks I want?

    I like the Sopranos, so I record all the episodes of Season (x). My TiVO 'realizes' I like gangster things, so (unrequested) it tapes The Godfather from TNT (despite my owning the DVD set). In the process, it nukes 2-3 of my Sopranos episodes. Do I understand this correectly? Is there no way to turn this 'feature' off?

    If this indeed is the case, I'll never own one of these things. Crap programming is one thing; having it foisted on me with no option (and erasing the little programming I do like) is bullshit, plain and simple.

    --
    -'fester
    1. Re:Someone help me out here... by bvk · · Score: 1

      The Tivo always tries to fill up "unused" space with programming matching your profile (called "Suggestions" in TiVo-speak). However, it will never delete a show that you explicitly recorded in order to make room for a Suggestion. So it will only use up any space that is not used by explicitly-requested shows.

      It will remove older Suggestions to make room for newer suggestions, on the theory that if you were to want to watch a suggested program, you'd rather watch a more recent episode of The Simpsons than an older episode.

      I think there is an option to turn off Suggestions altogether, although I don't really see what the point would be, unless you are like the weirdos in the article that care what their TiVo "thinks" of them. I wonder if they worry about the opinion that their coffeemaker holds of them?

    2. Re:Someone help me out here... by wurp · · Score: 2

      Nope, in my experience (3 years of Tivo ownership) Tivo never deletes something that you have explicitly requested for something that it guesses you want.

      If you only indicate that you like something with thumbs up, Tivo may remove it later to replace it with something it thinks you will like. But if you request a season pass to a program, those episodes will only be deleted if you delete it or if other things you've season pass-ed or explicitly requested fill up the drive.

      You also always have the option to extend something Tivo recorded to whatever period you want, although of course the Tivo may tell you that it will result in some future recording not being made.

      Personally, I virtually never watch anything on my Tivo but explicit requests and season passes.

    3. Re:Someone help me out here... by ckd · · Score: 3, Informative
      I like the Sopranos, so I record all the episodes of Season (x). My TiVO 'realizes' I like gangster things, so (unrequested) it tapes The Godfather from TNT (despite my owning the DVD set). In the process, it nukes 2-3 of my Sopranos episodes. Do I understand this correectly? Is there no way to turn this 'feature' off?

      That's not quite how it works, and you can turn it off anyway.

      Suggestions are only recorded if there is space not currently used by things you asked for. They will never overwrite something you explicitly recorded; only free space or other suggestions.

      There is also a switch to turn suggestion recording off.

      (Leaving it on is actually useful, because there's no other way to tell how much space you have available; that way, when your suggestion list starts to shrink, you know you're running out of space and it soon will be deleting stuff you asked for.

    4. Re:Someone help me out here... by bevinst · · Score: 2, Informative

      the device is instructed to record content you don't explicitly request? Is this an option to be turned off? Or (as I think I saw someone say) the TiVo will nuke content I wanted for content it thinks I want?
      Yes, Yes, No.
      TiVo will record suggestions, you can turn it off, and a suggestion will never delete or prevent a show you requested from recording.
      -Tommy

    5. Re:Someone help me out here... by gughunter · · Score: 1

      The options are configurable.

    6. Re:Someone help me out here... by Senior+Frac · · Score: 2

      I like the Sopranos, so I record all the episodes of Season (x). My TiVO 'realizes' I like gangster things, so (unrequested) it tapes The Godfather from TNT (despite my owning the DVD set). In the process, it nukes 2-3 of my Sopranos episodes. Do I understand this correectly? Is there no way to turn this 'feature' off?

      Yes, you can turn the "suggestions" feature off if you like. But, there is no need. "Suggestions" only get recorded in the empty space not already taken by "explicitly stated" recordings.

      The Tivo will never prioritize it's suggestions over any show you've explicitly told it to record and will never delete any such show to make space for a suggestion. The suggestions recordings basically rotate suggestions in the empty space you're not explicitly using.

    7. Re:Someone help me out here... by alwayslurking · · Score: 2, Informative

      Suggestions only use idle time. It won't bump a scheduled recording or delete something you actively recorded. You can turn it off, but I can't see why you would.

      Sometimes it turns up gems which you wouldn't have found and at least a portion of the suggestions are worthwhile when nothing on your now playing list is to your taste. I get random Simpsons episodes and the BBC news as suggestions when there's space, which is worth 20 seconds deleting a-team reruns every so often.

    8. Re:Someone help me out here... by sulli · · Score: 1

      I never get any "you might like" stuff on my tivo, probably because it's always full of season-pass requests. So I haven't had this "problem."

      --

      sulli
      RTFJ.
    9. Re:Someone help me out here... by Sylver+Dragon · · Score: 2

      This brings up another question. Ok, so the Tivo won't record over requested programs with its suggestions. How about the other way around? If I have set a Tivo up to record stuff will it overwrite the suggestions? I realize this may be a bit of a dumb question, but I haven't used one of these units, and I've seen programs woth dumber features.

      --
      Necessity is the mother of invention.
      Laziness is the father.
    10. Re:Someone help me out here... by Anonymous Coward · · Score: 0

      my god, don't be such a moron. why don't you expend some effort to read something before opening your fucking mouth.

      of course your mouth is probably always open from sucking that cock.

      u r a l4m3r.

    11. Re:Someone help me out here... by stevel · · Score: 3, Informative

      Yes, suggestions are automatically available for deletion should the TiVo need space to record something you've asked for. If you see a suggestion that got recorded that you want to hang on to, you can tell it to save it for "at least" some number of days (1-7) or until you explicitly delete it. Also, suggestions will tend to auto-delete after a day or two, depending on how full the disk is and how many other suggestions the box has on the list.

      The people who get the most freaked about TiVo suggestions seem to be those who haven't used a TiVo and have all sorts of misconceptions about the way it works. I turned off auto-record of suggestions, but I still peruse the suggestions list from time to time and occasionally I've spotted things I would like to see that I didn't know were on. I've found new favorite series this way as well.

    12. Re:Someone help me out here... by Sylver+Dragon · · Score: 2

      Thanks for the info.
      By the by, two other question I've had about these things, if you would be so kind.
      1. How big is the storage media in these things? I assume that it is basically a hard drive, how many minutes can you get on one of these things?
      2. Can the storage media be upgraded, without adversly affecting the Tivo service?

      --
      Necessity is the mother of invention.
      Laziness is the father.
    13. Re:Someone help me out here... by bvk · · Score: 2, Informative

      1) Plain old IDE hard drive. I think a 60-hour TiVo has a 30-Gig HD in it.

      2) Yes, most TiVos have a single drive in them, and have two IDE connectors available. So if you open them, you can drop in another drive. You have to first "Bless" it, using software that various smart folks have put together. "Dylan's Boot Disk" is the easiest way. You hook the drive to be added to your PC, boot off of the Dylan's floppy. It boots a tiny linux kernel. You then run blesstivo, and you are done. Take out the drive, pop it into your tivo, and turn it on and you are set.
      I don't know if anything is different for Series 2 TiVos, but you can find out way more than you want to know at:
      http://www.tivocommunity.com
      Click on "Tivo Underground" to see the message board discussing all sorts of tivo modifications and upgrades.

      http://www.9thtee.com sells upgrade kits and also sells brackets, torx drivers, and other handy things if you want to do an upgrade.

    14. Re:Someone help me out here... by jedidiah · · Score: 3

      Standard Tivo Models come with storage capacities like 30G or 60G. In "low quality, high compression" mode, this works out to about 30hrs & 60hrs respectively.

      You can get aftermarket drive upgrades that can boost that up to 300G/hours.

      Replacing the drives won't effect your service. You'll just have to reprogram your TiVo afterwards.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    15. Re:Someone help me out here... by stevel · · Score: 2

      There is now an 80 hour (80GB) standalone model available for $50 more than the 60 hour model. Capacity for standalone boxes is rated at "basic" quality. There are four quality levels, basic, medium, high and best. When I had a standalone box, I used "high" with a satellite feed and got good results. High gets you about 40% of the "basic" capacity. You can set quality levels on a per-recording basis and set a default.

      Note that if you get the DirecTV-TiVo combination boxes, such as I have, you get much more high-quality recording time per gigabyte - 35 hours with a 40GB disk, a duplicate of the DirecTV signal.

      These capacities are "approximate", since bitrates vary.

      My two boxes have 160GB total disk space each for 149+ hours of recording time (each). The maximum disk space you can have used in most TiVos is 2x137GB (using 160GB disks). The brand new Hughes HDVR2, a DirecTV box, can hold only one disk (so far).

    16. Re:Someone help me out here... by mosch · · Score: 2
      The storage media is just a hard drive, about 1 gig per advertised hour. I say advertised hour, because the stated number is at lowest quality (except with DirecTiVos, where it's just an approximate number, since DirecTiVo records the satellite stream directly, no encoding quality choices).

      there are a number of sites that cover how to upgrade the hard drives without adversely affecting anything. it's a relatively painless operation.

    17. Re:Someone help me out here... by Cro+Magnon · · Score: 2

      Same here! When I first got Tivo, it would record stuff automatically, some good, some crappy, but my HD is full of stuff I requested.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
  95. My TiVo rec's have gone bland. by AtariDatacenter · · Score: 5, Funny

    I struggled a bit with this during the first few months that I had a TiVo. "Oh! You like the news!" "Oh! You like old sitcoms!" "Oh! You like children's cartoons!"

    How I responded was to thumbs-down any recorded suggestion that I didn't like. And after a while, TiVo learned. A little too well.

    In fact, now, it hardly records any recommendations at all. And they are usually some bland program that is completely unnoteworthy. Frankly, I wish my TiVo had some balls.

    I'd like for it to try suggestion some new programs that hit the air each season. Or something a little daring. But it is too timid and weak to come close. I'm afraid that I've broken its spirit.

    1. Re:My TiVo rec's have gone bland. by IxnayOnTheIxnay · · Score: 1

      Frankly, I wish my TiVo had some balls.

      Have you tried recording "Queer As Folk"?

    2. Re:My TiVo rec's have gone bland. by rabidcow · · Score: 2

      Boy, reading through the comments here reminds me of reading creature stories for Black & White whenever that came out.

    3. Re:My TiVo rec's have gone bland. by Keeper · · Score: 2

      What has probably happened is that you've got a lot of stuff thumbed down, but very few things thumbed up. You may want to examine the guide listing for shows that you like (but generally don't watch).

  96. Re:Article text, here ya go. by Anonymous Coward · · Score: 0

    You're a real brainiac, aren't you? The post you replied to replied to a claimed posting that isn't the one. The REAL story may have the quote in question, but the one that you so righteously followed up on DOESN'T. Read it and slow down on your trigger replies next time asshole.

  97. Re:Your Tivo can embarass you when you show it off by theBunkinator · · Score: 1

    Yeah but then bring Porn & your parents into the picture, and there is not much rolling on the floor and laughing going on anymore.

    Seriously, I have one feature request for TiVo ... the "NEVER EVER record this again" option.

  98. Re:Article text, here ya go. by Crimson+Midget · · Score: 0, Troll

    You need to be introduced to two important concepts on this site. One is that text written in italics was NOT written by Taco, Hemos, michael, or any of the other editors. The description you refer to was written by the submitter, huskymo. Second, is the concept behind the comma. You see, the commas in the description are marking divisions in the sentence. The man thought to be Korean is not the man thought to be pregnant and gay.

  99. WSJ reporters should make their own jokes. by Edmund+Blackadder · · Score: 2

    WSJ reporters should try not to get their stories from past episodes of HBO shows.

    If they do that it tends to undermine the notion that reading the WSJ is more worthwile than watching TV. Not that I really believe that, but I am sure the WSJ wants me to.

    If you care to know the show in question is Life of the Married Man.

    1. Re:WSJ reporters should make their own jokes. by Anonymous Coward · · Score: 0
      Try Mind of the Married Man. That would be in the part of the article that said:
      That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."
    2. Re:WSJ reporters should make their own jokes. by Anonymous Coward · · Score: 0

      here's an idea. read the fucking article first.

      HTH. HAND.

    3. Re:WSJ reporters should make their own jokes. by Teancom · · Score: 2

      Or maybe, just *maybe*, you should read the article where they INTERVIEW THE GUY WHO WRITES THAT SHOW! Huh! Who'd a thunk... Journalists doing research. Much more common than people RingTFA...

  100. People hate to see thier computers sit idle by jason99si · · Score: 2

    People hate to see thier computers sit idle... Tivos included. You paid for the Tivo, you pay for the service, you pay for the cable, and the power. It had better damn well do something when im not sitting in front of it pushing its buttons.

    Let me direct you to this discussed previously in regards to distributed computing.

    http://slashdot.org/comments.pl?sid=42962&cid=4504 087
    1. Re:People hate to see thier computers sit idle by Anonymous Coward · · Score: 0

      You, sir, are a fucking idiot .

  101. Who am I? by ronfar · · Score: 2
    Hate to say it, but my Amazon profile is on target:

    Hello, Obregon Weirdhat. Explore today's featured recommendations. (If you're not Obregon Weirdhat, click here.)

    Book Recommendations
    Oh My Goddess!
    Book Description
    While phoning for a pizza delivery, college student Keiichi Morisato dialed a fateful wrong number and instead received a trio of beautiful sister goddesses. But what looked like the fulfillment of a young man`s dreams quickly turned into a roller coaster ride of magic, mayhem, and madness! This... Read more | (Why was I recommended this?)

    See more in Entertainment, Science Fiction & Fantasy, and other Book Recommendations

    Computer & Video Game Recommendations
    Jet Grind Radio
    Amazon.com
    In Jet Grind Radio, you play a whacked out kid who's completely torqued off about the system. It seems that the city of Tokyoto is not terribly kid-friendly and wants to keep things neat and pretty. You, the skater punk, figure that the only way to rebel is with your inline skates and a couple of... Read more | (Why was I recommended this?)

    See more in Sega Dreamcast, Outlet, and other Computer & Video Game Recommendations

    DVD Recommendations
    Escaflowne - The Movie (Ultimate Edition 3-Disc Set)
    Amazon.com
    Escaflowne is a sprawling adventure saga that infuses sword-and-sorcery and mecha elements into the popular "magical girl" anime genre. The girl is Hitomi Kanzaki (voice by Kelly Sheridan), a withdrawn teenager who wishes she could just leave everything behind and vanish. When she's magically... Read more | (Why was I recommended this?)

    See more in Horror, Science Fiction & Fantasy, and other DVD Recommendations

    Electronics Recommendations
    Samsung Yepp Hip-Hop 32MB Digital Audio Player (Silver) [MP3 AUDIO]
    Amazon.com Review
    The Samsung Yepp Hip Hop is easily one of the coolest-looking digital audio players around, and we found ourselves offering it up like an excited kid at show-and-tell. The player's small size and its groovy translucent color never failed to impress coworkers and friends, while its excellent sound... Read more | (Why was I recommended this?)

    See more in Clocks & Clock Radios, Gadgets, and other Electronics Recommendations

    On the other hand, I'm also pretty happy with the results of my birthdate in the Past Life Calculator:
    I do not know how you feel about it, but you were male in your last earthly incarnation. You were born somewhere around territory of modern South of Latin America approximately on 1300.
    Your profession was warrior, hunter, fisherman, executor of sacrifices.
    --
    Your brief psychological profile in that past life:
    You always liked to travel, to investigate, could have been detective or spy.
    --
    Lesson, that your last past life brought to present:
    You should develop your talent for love, happiness and enthusiasm and to distribute these feelings to all people.
    I guess you need love, happiness and enthusiasm to be an executor of sacrifices in South of Latin America...
    --
    All the creatures will die, And all the things will be broken. That's the law of samurai. (Jubai, 1605)
    1. Re:Who am I? by Beltza · · Score: 1

      Mmmm,

      I was exactly the same person in my past life, only a few centuries later....

      But my Amazon profile ic completely different!!!!

    2. Re:Who am I? by Stonehand · · Score: 2

      Hm. My Amazon.com profile, for books at least, is pretty decent -- mostly translations of Russian literature; science fiction; other 'literary' stuff notably Kafka and Camus; military history; and suspense novels.

      I've ordered, er, quite a few books from them over the past several years, however, so they've had some data.

      --
      Only the dead have seen the end of war.
  102. Re:Omar the goat by HomeGroove · · Score: 2, Funny

    Excellent. I will now always register for sites, magazine subscriptions with this Omar The Goat moniker and I encourage everyone to do the same. Thanks for the idea 4of12.

    --

    ----
    Spam subject of the moment: Offshore account secrets -nashville disrupt

  103. ReplayTV by clmensch · · Score: 1

    This is why I have a ReplayTV (in addition to better overall functionality). SonicBlue isn't the network/marketing industry's BITCH.

    --
    There is no gravity...the earth just sucks.
  104. Maybe the Tivo is more accurate than you think! by knowbody · · Score: 1
    Has anyone considered that the Tivo has become

    self-aware, yet instead of killing us all, it has developed an uncanny ability to know your darkest secrets??

    Maybe, just maybe, that man is a closet homosexual!! And the other is really a pinko commie bastard!!!

    Pretty soon our friends in DC will be using Tivo to hunt for terrorists.

  105. Basil Iwanyk is not a neo-Nazi. by caluml · · Score: 2, Funny

    Basil Iwanyk is not a neo-Nazi.

    No, but he does have a very funny surname ;) Oh, if only that "y" would disappear... :)

  106. Re:Article text, here ya go. by Crimson+Midget · · Score: 1

    Ease up on the asshole gun. I was sarcastic, not rude. The parent was below my threshold, forgive me.
    Double up on those anger management classes while you're are it.

  107. Re:a roommate (How will you flatmates effect it) by alex.e.c · · Score: 1

    How about this for a scenario: I go out of Friday night expecting my Tivo to record some humerous, slightly off the wall comedy featuring, say a slightly bald doctor. By my three girl flatmates have been using it too... And I get 'S3x in the City', 'Friends' and 'Ally Mcbeal'. That'd piss me off... However, if it thought I was gay that'd make me piss myself with laughter.

  108. What is truly scary about this... by robbo · · Score: 3, Interesting

    I find it remarkable (and alarming) that nearly every person who felt they'd been mis-profiled responded first by altering their viewing habits, and second by *buying more*. It's as if the profiler encourages the viewer to increase their consumption by playing off their insecurities-- I wonder if this is by design, or just a happy accident for the people in marketing.

    Then again, come to think of it, I suppose the entire advertising industry operates this way- alter people's behaviour (and boost their inclination to consume) by exploiting their insecurities. The moral of the story- turn off your TV!

    --
    So long, and thanks for all the Phish
    1. Re:What is truly scary about this... by jedidiah · · Score: 2

      I doubt it. Those that designed the TiVo likely were power users that thought people would just "use it right" and give the offending programs 3 thumbs down.

      There's no need to attribute to malice that which you can attribute to stupidity.

      --
      A Pirate and a Puritan look the same on a balance sheet.
  109. What if You Are in the US Armed Forces by syntap · · Score: 1

    And this happens, and your commanding officer confiscates your TiVo along with your RIAA-banned computer full of MP3's? Will the gay programming violate "Don't Ask - Don't Tell" and get you thrown out before Hilary Rosen could do it?

  110. tivo personalities by pcp_ip · · Score: 4, Funny
    my tivo keeps recording childrens shows and documentaries on hard-core drug use.

    To my tivo, I'm a 5 year old with a $600 a week crack habit.

  111. My computer profiled me... by Wampus+Aurelius · · Score: 1

    ...and said, "You're definitely a nerd. And you're reading too much slashdot."

  112. I hate this on amazon because... by venomkid · · Score: 1

    ...i really enjoy reading crazy conspiracy sites. So when a link says something like "CLICK HERE TO FIND OUT HOW HITLER AND SANTA CLAUS CONSPIRED TO COMMIT 9/11" I'm hooked.

    Then it leads to an amazon page which, upon reading my damn cookie, inserts this book into my preferred titles. Next time I go to amazon my opening page looks like the white power book club!

    --
    vk.
  113. Just think: by Wakko+Warner · · Score: 2

    This is probably what computer-based terrorist profiling has in store for you!

    - A.P.

    --
    "Remember when the U.S. had a drug problem, and then we declared a War On Drugs, and now you can't buy drugs anymore?"
  114. Fixing TiVo Suggestions by cybermage · · Score: 5, Informative
    Got problems with the shows TiVo records as suggestions? Well, try these methods to fix it:
    1. Edit your "Channels You Receive" to remove channels you aren't interested in at all.
    2. Look at the "TiVo Suggestions" for upcoming shows and rate them using the thumbs up/dowm method. Give three thumbs-down to major mistakes.
    3. Take a moment to rate shows it has recorded before deleting them.
    4. Rate your season passes. TiVo will automatically give anything you record 1 thumb-up. If you've got a season pass for something in a genre, or with actors, you'd typically dislike, rate the season pass with multiple thumbs-down (it'll still be recorded.) Do this as well for the one-off items you record (especially if your recording for guests.)
    5. If all else fails, punch the reset button. Somewhere in setup you can tell TiVo to start over in building it's profile.
    1. Re:Fixing TiVo Suggestions by rthille · · Score: 5, Informative

      Be careful with editing "Channels You Receive". On our cable plant, channel 44 was some spanish language channel, that I marked as 'don't receive', so I wouldn't get suggestions from it, or have to channel surf past it. However, since we "don't recieve" it, the tivo didn't send messages about channel line up changes on that channel. So, when our cable plant started carrying UPN (Voyager & The Twilight Zone!) on 44, I had no idea until just this week.

      --
      Awesome furniture, accessories and cabinetry in Santa Rosa, CA: http://humanity-home.com/
    2. Re:Fixing TiVo Suggestions by Anonymous Coward · · Score: 0

      Your TiVo should give you messages indicating when channel lineup changes occur.

      Of course, it's not always obvious when there's an unread message waiting for you.

    3. Re:Fixing TiVo Suggestions by goldfndr · · Score: 2
      One more method:
      • If you're recording a "one-off" show (e.g. for someone else) that you don't want skewing your profile, un-thumb it once it hits your To Do List.
      If the people in the WSJ article were familiar with retracting opinions, the article wouldn't likely have been written.
      --
      Copyrights, Patents, Trademarks: temporary loans from the Public Domain, not real property ("intellectual" or otherwise)
    4. Re:Fixing TiVo Suggestions by rthille · · Score: 2

      That's the thing. I checked the channel lineup change messages, but they didn't include messages for channels I marked as 'don't receive', since if I don't receive them, why should I care that it switched from GALA to KUPN (or whatever the switch was).

      --
      Awesome furniture, accessories and cabinetry in Santa Rosa, CA: http://humanity-home.com/
  115. This is why you don't use the Tivo subscription/. by MrJerryNormandinSir · · Score: 2

    If you buy a Tivo, hack it. Don't use the Tivo
    subscribtion. Use it as a DVR.

  116. Profiling out there, but ignored by jeblucas · · Score: 2
    I get the willies whenever I shop at my local market and use the we-dont-have-coupons-anymore-your-savings-are-from -swiping-your-membership-fob thingamadealie. Yes, I like to pay $5 for 27 gallons of cranberry juice, but I'm antsy that they "know" I'm a Ben & Jerry's buyer and not a Sherbet-by-the-ton purchaser. I also buy a lot of kosher food--can I be labeled as Jewish?

    I mentioned this to a friend of mine, a former president of a humongous advertising agency, and she said, "That data is out there, but nobody wants it." The supermarket is collecting all this profiling information, but they can't sell it to anyone--nobody's interested. It's still cheaper to carpetbomb a town with generic mailings than it is to purchase market info and make a more targeted one.

    --
    blarg.
  117. Re:SPAM profiling is the worst! (huh huh) by gosand · · Score: 5, Funny
    I am constantly getting mail to increase my penis size and grow hair. They should know better! I have long hair and a big, well, uh, you know...
    Whatever you do, don't look behind you.

    Dude, you should make a note of your own sig when posting something like this!

    --

    My beliefs do not require that you agree with them.

  118. don't anthropomorphize computers. they hate that. by ceo · · Score: 4, Interesting

    I find it interesting that people are talking about their Tivo's like they're sentient beings crouched on top of the TV, casting judgement on the crap you watch and recommending new crap to watch. It's just a computer program, people, and likely a fairly simple one at that.

    I don't have a Tivo (or a TV, for that matter), but my Amazon profile still hasn't recovered from when my wife was in graduate school studying developmental psychology, specializing in childhood trauma. More books about child sexual abuse, just what I wanted. =:-O The programming books are staging a comeback, though.

    What I find particularly interesting are the "people who ordered this also ordered these" selections. On infrequently-ordered titles, it only takes one or two wackos with bizarre profiles to generate some really peculiar results.

  119. Blockbuster material. by Kibo · · Score: 3, Interesting

    Regardless of linking to pay sites. I find your idea for a website that anonomously tracks the habits of a Korean gay pregnant man intriuging. I'd like to option it for a screen play. With Arnold Schwarzenegger apparently taking a break from politics, I think the time is right for just this sort of story.

    I'm thinking of something along the lines of The Manchurian Canidate meets The Net meets Raw Deal. Karen Mistal could be the vapid love intrest who puts him in a family way. John Ashton the unscrupulous villain. George Clooney the dashing rival. And a cameo by Gary Condit.

    Well it certainly couldn't be worse than extreme ops, or half past dead.

    --
    --Jimmy has fancy plans; and pants to match.
    1. Re:Blockbuster material. by Amazing+Quantum+Man · · Score: 2

      I don't know... Ah-nuld has already done the "pregnant guy" thing.

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
    2. Re:Blockbuster material. by susano_otter · · Score: 2

      That's true, but now that Hollywood has run out of original stories, the mean time between remakes of the same old shit will only get shorter and shorter. We're waaay overdue for another attempt at the "pregnant Arnold" concept.

      --

      Any sufficiently well-organized community is indistinguishable from Government.

  120. Profiling is stupid by SunPin · · Score: 1

    I don't know about TiVo profiling beyond this very amusing article but I am very familiar with Amazon's mildly--bordering on severe--retarded profiling service.

    It's not that I can't defeat the system and completely stump the recommendations, it is the fact that the recommendation system will repost everything that you have rejected if your recommendations stay empty for too long.

    Beyond that, it simply needs a clue. There is absolutely no reason why the system should continue to recommend Flash 4 books from years ago. They shouldn't even carry that crap in stock. Also, if a user merely looks at a book, the profile flooding and SPAM THAT CONTINUES DESPITE ALLEGEDLY COMPLETELY REFUSING IT begins in earnest.

    I'm restrained from telling Amazon that I think James Bond is a consumeristic, toad licking faggot that panders to loser wealthy white kids because I am absolutely petrified by what that would do to my already disastrous book recommendations.

    --
    Laws are for people with no friends.
  121. Not that there's anything wrong with it. by Anonymous Coward · · Score: 0

    My TIVO knows I'm gay and I'm glad it does.

    What puzzles me is the day I came home
    to nothing but NASCAR racing. The whole disk
    had been filled.

  122. Netflix is getting on my nerves by defile · · Score: 2

    A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

    I've been trying to rent Scarface from Netflix for months (they keep saying "very long wait") and this asshole not only got it before me but is now whining because Netflix thinks he wants to watch gangster rappers?

  123. My Favorite Line from the Story... by Tsar · · Score: 2

    "Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests."

    What a helpful link! I almost had a heart attack from laughing so hard. Anybody know the number to 911?

    1. Re:My Favorite Line from the Story... by rat7307 · · Score: 2

      Mandatory Simpsons Reference:(near enough)

      "don't bother trying to ring 911 anymore...Heres the real number"
      Hands over card with 912 written on it

      --
      Burma?
  124. They asked for it by T1girl · · Score: 2

    TiVo realizes they are dealing with a self-selected market of people who will buy this gizmo and open themselves up to this kind of profiling. They are actually eager for someone else to suggest more things for them to buy and watch. The less info you give out about yourself, the less anyone is going to bother you or "market" to you.

  125. Re:Your Tivo can embarass you when you show it off by mr_gerbik · · Score: 2

    eh... I dunno. My parents would think that was pretty funny. Unless it was gay porn...

  126. Amazon's Recommendations by Anonymous Coward · · Score: 0
    Clean Underwear from Amazon's Target Store.

  127. Danger, Danger Will Robertson by Anonymous Coward · · Score: 1, Interesting
    Well that seems just about as efficient as racial profiling and terrorist profiling. Only difference is that racial and terrorist profiling can land you in jail without charge or evidence.

    Which is why we should all fight against the lame brains in Washington that believe in it. You can't predict an act until the act has been carried out. This of course isn't prediction.

    Innocent until proven guilty, that used to be the law.

    Do unto others as you would have done to yourself, don't let America become like Israel. It is un-American to support human rights violations, support justice in Palestine.

    Am I a terrorist or a Patriot? What about George Washington?

    If your country were being invaded by religious fanatics with a Nazi-like chosen race mentality would you give your life to defend your country?

    Consider me an anti-Semitic now. What if I am Arab and therefore a Semite?

    Profiling is just another simple solution for simple minds. It assumes some minimum set of categories or some nearest neighbor over some minimal set of dimensions and does not take into account the broad reach of the human mind.

    How many people in DC might have been saved if the police had of kept an open mind instead of looking for a 20-40 year old white male sniper?

    Of course, the reality is that profiling says more about the profiler than the profiled. What are the preconceptions of the creator of the profiles and their predilection to pigeon hole people into categories. And given this predilection to error their other knowledge is suspect and generally junk knowledge. For instance, I would venture to guess that many people would believe that if a person said that there were more than one "begotten" sons of God that they would be a polytheist. Ever read Psalms 2:7? So can I be a Christian and believe that "begotten" actually means something different from what other Christians mean? Or was it just a very bad translation from a person that already had a fixed paradigm. Can I be a Christian and a Muslim at the same time? What exactly do the Muslims say about Jesus? Do you think you know?

    How would you profile me now?

    1. Re:Danger, Danger Will Robertson by HarveyBirdman · · Score: 1
      How would you profile me now?

      Ramblingly incoherent? :-D

      --
      --- Ban humanity.
  128. family crisis 101 by bilbobuggins · · Score: 2
    honey, we need to talk...

    little timmy's tivo has been recording ice-dancing...

  129. Don't Over-rate by nosilA · · Score: 2

    It's a good idea to initially give one thumb up to shows you regularly watch. Let TiVo give you some suggestions. If it starts suggesting shows you don't want to watch, give those shows thumbs down.

    On my TiVo, there are probably about a dozen shows with 1 thumb down, a whole bunch with 1 thumb up, and maybe 6 that have 2 thumbs up. Tivo hasn't recorded something I don't like in almost a year, but it does occasionally pick out something I've never heard of that is cool.

    -Alison

  130. Anthropomorphizing by DroppedPacket · · Score: 1
    Am I the only one here disturbed by how all of the people in the article think of TiVo and Amazon as humans? They all talk about how it "thinks" of them and what they want to watch. Kind of creepy.

    I mean if my machine (not named Biffy) could really think, it would be one thing. But it can do a little data mining and statistical correlation between what I watch and what other people watch, some actual people think it passes a Turing test.

    Is this where we have arrived with technology? Can people no longer distinguish between simple software and things that think?

    p.s. STOP POSTING EXTRA COPIES OF THE ARTICLE. THE MAIN LINK WORKS OK NOW.

    --
    I am not a resource! I am a free man!
  131. Has anyone thought that maybe they are wrong about by Anonymous Coward · · Score: 0

    Has anyone thought that maybe they are wrong about themselves? I mean, you may not be a pregnant gay man on the outside, but your tivo knows you better than that. It seems to me that people who look (with no intent to buy) for educational films because they are embarrased about there tastes ought to reconsider their standing. I want to see a guy lick a mouse, not because I would watch the movie once I bought it, but because its on tv.

  132. Re:Your Tivo can embarass you when you show it off by theBunkinator · · Score: 1

    luckily, not all that much gay porn on cable these days.

  133. To set the record straight for the non-TiVo users by bwillcox · · Score: 3, Interesting
    I never post here, but want to set the record straight on the TiVo's features.
    1. Suggestions are optional. There is a menu setting under "Messages and Setup ==> My Preferences. Don't care for suggestions? Turn them off. (like they are on my TiVo)
    2. TiVo will never delete something you have as a Season Pass in order to record a suggestion. If stuff is expiring too quickly, that's just a sign you need to put in some bigger hard disks. (or watch less TV)
    3. If TiVo records something you don't like, give it one thumb down before you delete it. That's all it takes. Seriously! The only thing you should give three thumbs down to is Paid Programming.
    4. If your suggestions get too out of whack then you can clear all of them. Go into the "System Resets" under "Messages and Setup" and there is an option to "Reset Thumb Ratings and Suggestions".
    5. A good resource for all things TiVo is the Tivo Community forum at http://www.tivocommunity.com/tivo-vb/ You'll learn more than you ever wanted to know about TiVo there.
    (they'll probably kill me now for linking to them from Slashdot.)

    -bwillcox-

    (owner of a Philips S1 TiVo with 249 hours + turbonet and tivoweb)

  134. Do not thumbs up SportsCenter by Ralph+Wiggam · · Score: 2

    When I first got my Tivo, I lived with three other guys at college. Someone gave three thumbs up to SportCenter (because it's the best show ever) and the Tivo would try to record it every time it was on. I'll bet that show's on 40 times a week.

    -B

  135. Amazing! by theduck · · Score: 3, Funny

    If I replace just one word and remove just two others, we have the definition of politics:

    counterprogramming - noun - to use the front-end of a software program to perform operations with which the backend program should have been able to do in the first place.

    ...becomes...

    politics - noun - to use the front-end of a person to perform operations with which the backend should have been able to do in the first place.

    --
    How can we afford to ever sleep
    So sound again
    --ebtg
    1. Re:Amazing! by jx100 · · Score: 1

      Which usage of the backend are you talking about? Sit or shit?

    2. Re:Amazing! by theduck · · Score: 2

      Sir! You offend me! When I implied that the front end was passing something, I was clearly referring to "legislation"!

      ;)

      --
      How can we afford to ever sleep
      So sound again
      --ebtg
  136. News For Turds still luvs ya! by Anonymous Coward · · Score: 0

    Yay!

    G to the oatse
    C to the izzex
    Fo' shizzle my nizzle trolls r teh shizzle

  137. Not so bad, and easier way to fix the problem by MCRocker · · Score: 5, Informative
    First of all, it's clear that many of the previous posters don't really know how TiVo works and I'd like to clarify what's going on. First of all, the primary mode of operation is where the viewer picks what they want to record ahead of time. TiVo only records stuff based on its' suggestion algorithms when there's extra space on the drive. Viewer selected shows always have priority over shows recorded by Tivo based on suggestions. The end result is that, occationally, viewers get a surprise in the "Now Playing" screen. Usually, it's a pleasant surprise or something that the viewer might not have even been aware was available and presents an opportunity to see something extra.

    As the article points out, the suggestion algoritm isn't perfect, but if it gets off target, it's fairly easy to correct... even though the users in the article obviously hadn't figured out the most efficient way to do so. The suggestion system works by allowing the viewer to press the "Thumbs Up" or "Thumbs Down" button. Strangely enough you can give a show up to three thumbs up or down (most people I know only have two thumbs;). The algorithm uses these ratings to find shows that have been catagorized the same way as shows that the user has rated highly. One thing that most people don't realize is that any show selected for recording automatically gets one thumb up. Naturally, for this system to work, show catagorizations have to be accurate, which isn't always the case.

    The users in the article who recorded lots of shows to counter the ratings were doing things the hard way. A much easier way is simply to go to the suggestions screen where TiVo supplies a list of recommended shows that it thinks the viewer might want to see. From there, it's easy to just give three thumbs down to each of the shows that the viewer doesn't like. On a lucky day the show that caused the problem in the first place will appear as a re-run, so the problem can be fixed quickly. This can be repeated until the suggestions screen only shows stuff that the viewer likes.

    --
    Signatures are a waste of bandwi (buffering...)
  138. Re:Article text, here ya go. by rohdem · · Score: 1

    IMHO, Road Trip was a MUCH funnier movie than American Pie!!

  139. Total Information Awareness by Animats · · Score: 2
    Are the Total Information Awareness people from Homeland Security using this information? Is there a terrorist TV profile yet?

    There's probably a terrorist web-browsing profile already.

    1. Re:Total Information Awareness by wheatking · · Score: 1
      go browse this story (ignored in US media today) about Canada's PM's aide forced to quit over calling Dubya a Moron...

      this will surely tag/profile you at echelon/nsa/

      also this related story> about the alberta premier's adviser referring to "that idiot George Bush"...

      -Capt. Communism

  140. Amazon recommendations by tbmaddux · · Score: 3, Informative
    Actually, it was Amazon.com that classified someone as a "pregnant gay man" based on a gift he bought for someone else. I've been mistakenly classified as a pet owner from purchasing items for others' wish lists.

    Rather than go through all the trouble of engineering a profile, though, he could have found the purchased item in "Improve your recommendations" and deselected the "Use to make recommendations" box. Problem solved.

    I like the system; over time it's brought authors to my attention that I might not otherwise have noticed.

    --
    Can't you see that everyone is buying station wagons?
    1. Re:Amazon recommendations by HarveyBirdman · · Score: 2, Interesting
      I like the system; over time it's brought authors to my attention that I might not otherwise have noticed.

      I hate to agree, but I do. I was initially of the "Oh. man, that stupid profiling nonsense" mindset. However, I, too, have discovered new authors as well as new areas of scientific and technological interest thanks to Amazon's suggestions. Haven't had any major howlers, though.

      I learned if I add a book for someone else to one of my orders, I should always go in and manually remove it. I ordered a political book for my dad once, and started getting recommendations for all sorts of ideological fluff from Michael Moore to whatsherface... the blond conservative woman I want to bang... Ann Coulter, I think. Ooo, boy! The world according to various clogged political filtration systems! I'll just pass by the latest book on superstring theory or AI for one of those!

      --
      --- Ban humanity.
    2. Re:Amazon recommendations by LMacG · · Score: 1

      I understand if Amazon recommends a CD to me, based on all the other CDs that I have bought and/or rated. Same with books.

      What I don't understand is today's Electronics recommendation of a Handspring Visor Deluxe (Graphite), "because [I] purchased or rated Still Life With Woodpecker by Tom Robbins."

      They do go overboard a little bit, too -- all you have to do is look sideways at an item and they start using it for recommendations. So if I even think of purchasing a My Little Pony for my niece for Christmas, I'll immediately start getting recommendations for every little girl item in the Toys R Us inventory.

      --
      Slightly disreputable, albeit gregarious
    3. Re:Amazon recommendations by tbmaddux · · Score: 1
      What I don't understand is today's Electronics recommendation of a Handspring Visor Deluxe (Graphite), "because [I] purchased or rated Still Life With Woodpecker by Tom Robbins."
      Agreed; the correlations Amazon tries to draw across product types are usually quite poor. Rating Diablo II high might mean I'd be interested in other fantasy RPGs, but probably not that I want to read a bunch of lousy Diablo II novels.

      For electronics, it's even worse. Buy a DVD player, rate it highly, and it recommends more DVD players when instead it should be smart, recommending DVDs with DTS for that new DTS player, or a new A/V receiver that's particularly compatible, similarly priced, etc.

      LOTR also generates a lot of recommendations that I'd describe as incestuous... multiple printings of the same books, or grouped boxed sets, plus all the calendars and making of the films, LOTR stuff is always sneaking into my recs.

      --
      Can't you see that everyone is buying station wagons?
  141. Thank you by suman28 · · Score: 1

    Thanks for making my day. That was the funniest story I have ever read.

  142. Lame by Fascist+Christ · · Score: 1

    The programs are not making assumptions about people. People take the suggestions too personally. It doesn't "think you're gay," but it does "conclude that gay themes may be of interest to you."

    If not, then ignore the suggestions. Eventually it will obtain more data to (supposedly) more accurately deduce what you may want to watch or buy.

    If you bought a baby book, it doesn't assume you're pregnant, but it will suggest other baby books.

    --
    TodayTM BillyJoelTM GoogleTMd for StitchTMes due to WindowsTM while RollerbladeTMing with an AppleTM and a PopsicleTM
  143. Where's the link by Anonymous Coward · · Score: 0

    to the pr0n featuring pregnant gay men in action?

  144. oliver, toffler, brunner, emperors by handy_vandal · · Score: 3, Interesting

    Remember oliver, the electronic personality extender predicted by Alvin Toffler in "Future Shock" ...?

    There's an interesting passage about olivers in John Brunner's excellent novel, "The Shockwave Rider":

    "... so-called olivers, electronic alter-egos designed to save the owner the strain of worrying about all his person-to-person contacts. A sort of twenty-first-century counterpart to the ancient Roman nomenclator, who discreetly whispered data into the ear of the emperor and endowed him with the reputation of a phenomenal memory." (pp. 41-42)

    More than a few of those emperors went crazy from all that power, which makes me wonder:

    What happens when tens of millions of 21-century citizens have their personalities extended -- and some of them already crazy?

    Well, for a start ... I predict that The Sims will fuse with Counter-Strike into a new game where heavily-armed psychopaths massacre hapless suburban clones ....

    --
    -kgj
    1. Re:oliver, toffler, brunner, emperors by HarveyBirdman · · Score: 2, Funny
      Well, for a start ... I predict that The Sims will fuse with Counter-Strike into a new game where heavily-armed psychopaths massacre hapless suburban clones ....

      I'd settle for some way to get the car from Spy Hunter and the Tesla Claw weapon from Ratchet & Clank into Grand Theft Auto: Vice City.

      --
      --- Ban humanity.
  145. if this keeps going on... by newsdee · · Score: 1

    ...there will be a Tivo instead of a fax machine in "Office Space 2: Telecommuting". (wielding a bat) -"Take this, you racist hardware!"

  146. "The Internet thinks ..." by kilroy_hau · · Score: 2, Insightful

    Really, this was the most interesting part of the article, the common perception that machines THINK.

    Selected quotes:


    It stopped thinking I was gay and decided I was a crazy guy

    "I'm just counterprogramming because TiVo thinks I'm gay."

    He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

    "...by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

    Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says

    "I like the idea that someone cares," she says. "Even a machine."

    "These are supposedly objective computers saying, 'This is what we think of you.' "


    Nobody believed that a human was responsible for a bad implementation of a bad idea. Not one of them tried to avoid the profiling or contact the tech support. They tried to CONVINCE a machine. They were worried about what the machine would think of them.

    It's funny, but at the same time it's frightening that on this day and age are people that use a piece of technology without a minimal idea of how it works and what it can and cannot do.

    --


    Kilroy was here!
    1. Re:"The Internet thinks ..." by mosch · · Score: 1
      They were worried about what the machine would think of them.
      That's one way to look at it. Another way to look at it is that they were trying to get the machine to record programming that was more appropriate to their actual likes and dislikes.
  147. If you think a little ahead by symbolic · · Score: 5, Insightful


    This isn't all that funny. I'd even say it's serious. While the consequences in this case are little more than a strange and perhaps unexpected selection of programming, consider the consequences if say, lyin' Johnny (Poindexter) and a huge government bureaucracy drew some equally bizarre conclusions based on what you've bought, what you've watched on TV, or how frequently you've visited a certain establishment, or where you've traveled. I hope the 'suspicious' person is still laughing as they're being carted off to a Q&A session with a couple of HomeSec droids. While coercing Tivo to modify it's behavior is but a minor annoyance, I can't help but think that we're about the see the very real danger in allowing others to acquire the means to draw completely inaccurate conclusions about who we are and what we're doing.

    1. Re:If you think a little ahead by mjh · · Score: 2

      While I think that your concerns are merited, I am comforted by the fact that polygraph tests are not admissible evidence in a court. Why aren't they admissible? Because defense attorneys, advocating for their clients, have done a good job of convincing the world that their results are not reliable. Hence a court will not rely on those results to make important decisions.

      It's worth speculating about how bad these things could get. And it's worth drawing everyone's attention to how bad decisions could be made from bad data. However, I think that we're a long way away from actually making bad decisions. And there's precedent that suggests that common sense will prevail.

      Of course, for common sense to prevail, it has to be commonly known that these types of decisions methods are ridiculous. A humorous article in WSJ is a pretty good way to get a large group of people aware of the pitfalls of allowing non-sentient things make unimportant decisions for you. It helps people to draw the conclusion as to how valuable it would be to allow the same thing to happen for important decisions.

      $.02

      --
      Key to financial independence: Spend less than you earn. Save and invest the difference. Do it for a long time.
    2. Re:If you think a little ahead by anonymous+loser · · Score: 3, Funny

      Yeah, but you post on /. so you must be a liberal tech hippy. I'll bet you like Star Wars, gadgets, and computers! Oh, and dressing up in women's lingerie.

      You free thinkers are all alike.

    3. Re:If you think a little ahead by mgblst · · Score: 2

      I wonder what TV shows i have to watch to be classified as a terrorist...

      Junkyard Wars and the News??

  148. QVC by telstar · · Score: 2

    At least you didn't get eleven hours of QVC like a friend of mine did.

  149. Re: Yeah, and it would be nice if by symbolic · · Score: 2


    Slashdot dragged itself into the year 2002 by providing the ability to edit comments after they've been submitted, but that ain't gonna happen either.

  150. Re:-1, informative by Anonymous Coward · · Score: 0

    You're gay.

  151. Re:Article text, here ya go. by tiwason · · Score: 2

    wow the parent i was repling to posted the wrong article... (The orig /. didn't link correctly)

    so wow.. thanks..

  152. What Are You Guys Talking About? by entrylevel · · Score: 1, Offtopic

    I know we aren't supposed to read the article, but I figured this would be funny, so I... clicked the link! Imagine my (lack of) surprise when the article was displayed on my screen! This is my work machine, I just wiped the cookies yesterday, and I do not subscribe to WSJ Online. The only cookie on it is my /. login. What gives? Was the link changed or you people can't even be bothered with an extra click?

    --
    Karma: Incomprehensible (Mostly affected by posting at +5, reading at -1, and metamoderating everything unfair.)
  153. Re:This is why you don't use the Tivo subscription by stevel · · Score: 2

    TiVo suggestions are generated in the TiVo box and do not leave the box - the subscription has nothing to do with it. And hacking to steal the service is wrong.

    I have been a TiVo user for two years now and find it has dramatically improved my enjoyment of television. My wife is completely enamoured of TiVo and gets annoyed with me if I do anything to disrupt it! The TiVo service is a large part of what makes TiVo work so well, and it's worth paying for.

  154. I had no interest in a TiVo before.. by defile · · Score: 2

    But after reading this article, I really want one. I can't wait to see what it thinks we should watch if it combined my wife's heavy TV watching with my fairly minimal TV watching.

  155. Poor AI AI is poor by corvi42 · · Score: 5, Interesting
    As a student of AI & Cognitive Sciences, it makes me laugh to see this stuff finally coming around. I've thought for years that this kind of tracking was absurd for exactly these reasons. AI in its many forms is still primitive and it is not easy for anyone, even the experts to make it work well. It is almost impossible for it to be made infallible.


    While I can't really know what kind of effort was put into these systems, it seems unlikely that Amazon or TiVo hired a team of veteran AI developpers to build these features. That being said, this problem still underlies a trend in all AI systems, no matter how good. That is that they are all really quite dumb when you compare them to anything we would call "reasonable" intelligence. They are incredibly fallible, incredibly silly machines in terms of their output to a large extent. Sure they can be made to do wonderful things, but it always has to be done with a group of human "moderators" to judge and assess the machine's performance and output, and that with a large grain of salt.


    The idea that a machine is objective and not biased like people is absurd. They are more biased. They can only follow mindlessly the rules set down for them by their designers, and do not have the breadth or depth of experience that people have to know when the rules don't apply. Even the best dynamic systems and neural nets have these flaws somewhere or other. While it is funny to see them goof like this, it is scary to think that Governments are going to use similar techniques for vital things like law enforcement. This is a serious concern to all of our civil rights.

    --

    There are a thousand forms of subversion, but few can equal the convenience and immediacy of a cream pie -Noel Godin
  156. and it goes really wrong... by g4dget · · Score: 2
    ... when the profiling section of Bush's homeland security security department incorrectly decides that someone is a fundamentalist Muslim terrorist and will be held indefinitely. Or when the profiling software that your health insurance uses incorrectly decides, based on your supermarket purchase records, that you are a health risk and raises your premiums.

    You see, like the TiVo, these institutions deal with huge numbers of people and they won't spend the time or resources to verify each individual decision by hand, at least not right away.

  157. Are we not men? We are TIVO by Anonymous Coward · · Score: 0

    It had to be said.

  158. game hybrids by handy_vandal · · Score: 2, Funny

    Get the car from Spy Hunter into Frogger. Now's there roadkill waiting to happen!

    --
    -kgj
  159. To Be Announced by KFury · · Score: 4, Funny

    I love my TiVo, but I lost faith in its content recommender when it started recording "To Be Announced." (true story)

    It also decided for a while that I really wanted to watch Korean love stories and Latino dance parties, but it got over that eventually.

    Nowadays I keep my TiVo full enough that it never has room for suggested recordings, except the occasional SCTV or South Park, which is as it should be.

  160. Loved the 2 last sentences by euphgeek · · Score: 1

    "You're definitely gay. And you're watching too much TV."

    ROFLOL

  161. You mean... by yoshi_mon · · Score: 2

    That gay men can't have babies? Then where are all these gay people comeing from?!

    Because as we all know, the religious right says that gay people can't come from straight couples... Wait... Ohhhhhhhhh...

    --

    Really, I know what I'm doing...Ohhhh, look at the shiny buttons!
    1. Re:You mean... by bucky0 · · Score: 1

      The 'religous right' says that because there are a large number of gay people that say that gayness(is that a word) is hereditary.

      --

      -Bucky
  162. I think my TiVo is gay... by freeBill · · Score: 5, Funny

    ...and I've been waiting for the right place to post this. I doubt I'll ever see a place where it will be more on-topic.

    I use TiVo at work and have very specific reasons to turn off profiling: I never want it to record something I didn't tell it to record. It's not that I don't think it's a perfectly good feature. I just don't ever need it.

    A couple of weeks of thumbing TiVo's suggestions up and down and profiling gets pretty good. Other than that, just remember it's not really profiling you. It's just filling the empty space on your hard drive with stuff that's somehow like stuff you've said you like (or stuff you've watched, if you haven't told it anything).

    But I've got a different problem. My TiVo doesn't think I'm gay. I think it's gay. I leave it on CSPAN every night because I like to watch "Washington Journal" in the morning when I come in early to work. I don't want CSPAN cluttering up my hard disk, but (since TiVo auto-records the last 30 minutes of whatever the channel is set to) I'd prefer to have it record something interesting.

    Recently, though, it's been watching The Discovery Channel when I get in to work. It hasn't recorded anything on Discovery; I don't have anything programmed to be recorded on Discovery; I don't even think I've ever watched a Discovery Channel show on it. But there it is: happily watching "Interior Motives" on The Discovery Channel. The only explanation I can come up with: It's got a crush on the host.

    --
    Eternal vigilance only works if you look in every direction.
    1. Re:I think my TiVo is gay... by rdunnell · · Score: 3, Informative

      Nah.

      It's connecting to the Discovery Channel because there is a specific block of time that Tivo buys to send some of the previews and promo clips down to the unit. Instead of trying to dump all of that information over the modem, they buy a half hour block of paid advertising time and send it to the Tivo in encoded format. If your Tivo isn't doing anything else during that time, it will tune itself to Discovery Channel and download all that information.

      If you were watching during that time period, you would also see all of the promotional clips, commercials, etc that your Tivo has on its main menu. Unfortunately, if you don't record anything else, your TV will be on Discovery once the show is finished. Sort of confusing, but I think it's documented on one of Tivo's FAQs.

    2. Re:I think my TiVo is gay... by gotroot801 · · Score: 1

      Actually, TiVo gets some of its ancillary content (those BMW films that have been running, the 8 Mile previews and interviews, etc.) from Discovery - it will automatically switch to Discovery to record the material.

      And, no, it doesn't take up any of your available space.

    3. Re:I think my TiVo is gay... by paranoos · · Score: 1
      It's gay? Who says it isn't female? Look at the back -- all female connectors, right? It's not gay.

      Just a few pennies from me to you.

    4. Re:I think my TiVo is gay... by Paradox+!-) · · Score: 1

      Wait, you're telling me I've turned control of my TV over to a woman?!

      AAAAAAA!!! ;-) ;-)

    5. Re:I think my TiVo is gay... by Str8Dog · · Score: 1

      I work for a company that did some work for TiVo. There is a simple explaination for what you describe. TiVo sometimes features infotainment on the main TiVo screen. These items sometimes contain alot of video. Instead of taking hours to download this info over the built in modem, they have some kind of deal with Discovery to broadcast the content late at night. If TiVo determines that you are not watching at 3:00 am, it will switch to Discovery and pick up the infotainment blob.

      I am sure there are other bits of info it picks up on Discovery, but this is how it was explained to me.

      Also for you people who think infotainement is lame, I discovered The Sapranos this way. I had heard of it, but never checked out. It was the feature infotainment one day, and I checked it out due to boredome. I now own the first 3 seasons on dvd and watch it every week. Its a cool feature,and when ever I'm bored I check it out.

      --


      Str8Dog
      using System.Darkside; public
    6. Re:I think my TiVo is gay... by be-fan · · Score: 2

      It's a secret plot to sneak knowledge into the households of America. The evil bastards!

      --
      A deep unwavering belief is a sure sign you're missing something...
    7. Re:I think my TiVo is gay... by goldfndr · · Score: 2
      Ok, that's easy.

      Schedule "Washington Journal" with Keep at most set to one. You can do it!

      --
      Copyrights, Patents, Trademarks: temporary loans from the Public Domain, not real property ("intellectual" or otherwise)
  163. Don't blame the machine, blame the programmers by Anonymous Coward · · Score: 1, Interesting

    It always seemed to me they are using a linear scaling system rather than a logarithmic system with a minimum threshold. I also wonder why they don't allow the user to easily reset the profile. The best question would be, with all the complaints, why are they attempting to fix the problem?

  164. Huh? by Anonymous Coward · · Score: 0

    This started out making sense, and then... stopped.

  165. Re:"The Internet thinks ..."-Anthropomorphics. by Anonymous Coward · · Score: 0

    "It's funny, but at the same time it's frightening that on this day and age are people that use a piece of technology without a minimal idea of how it works and what it can and cannot do."

    1-Knowledge of PC's province of geeks=job security.
    2-Now you know were the "My" computer, and other such come from. Welcome brave new citizen.

  166. simplistic, reductive by rodentia · · Score: 2


    Perhaps the simplistic, reductive assumptions these machines are making are a function of the simplistic and reductive programming available. The producers are actively targeting demographic profiles; that is, producing != creating.

    Opt out

    --
    illegitimii non ingravare
  167. yup, the computers are alive and they hate you by MORTAR_COMBAT! · · Score: 2
    From the article: "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.'"

    "Supposedly" objective? It is a machine. What it "thinks" of you? It is a machine.

    To close, I'll quote:

    "The question of whether a computer can think is no more interesting than the question of whether a submarine can swim."
    -- Edsger Wybe Dijkstra (1930-2002)
    --
    MORTAR COMBAT!
  168. Mine's just fine... by dacetone · · Score: 1

    I share a TiVo with my documentary/tech loving boyfriend, and I watch nothing but cartoons. Imagine my surprise when the TiVo records the Hitler channel and old Ren and Stimpy episodes non-stop. ;) My Amazon recommendations (based on my wishlist) are right on the mark: It thinks I'm a pothead conspiricy-theorist Japanese/education major. How...appropriate.

    --
    Just follow the day, and reach fo
  169. When Slashdot profiling goes wrong... by Anonymous Coward · · Score: 0

    ...it feeds me articles day in-day out proclaiming Linux (in all it's tangle of versions) to be superior than everything else and the saviour of the world! FreeBSD is the sleeping giant of the Unix World. ;-)

  170. TiVo Suggestions are collaborative by timbck2 · · Score: 3, Informative

    To shed a little more light on this, TiVo's suggestions are collaborative; that is, other users' choices figure in to what it records as suggestions for you. That can help explain some of the "inappropriateness" that happens sometimes.

    Here's a link to a thread on the TiVo Community Forums that further explains how TiVo's suggestions engine works: TiVo Community Forum

    --
    Absurdity: A statement or belief manifestly inconsistent with one's own opinion. -- Ambrose Bierce
  171. Re:Ha ha ha ha by Anonymous Coward · · Score: 0

    F*ck copyright, there is an infinite combinations of words out there. Just make some more. HA ha ha ha...
    Information wants to be free... can't you hear it sing, sweet sweet information. I can't get enough.

  172. The alternative: Ask rude questions! by dagg · · Score: 1
    Tivo could just ask questions outright. For example, if it needed to know your sex:
    What is your sex?
    That gets right to the point.
    --
    Sex - Find It
  173. That's it! by mekkab · · Score: 2

    I like the woman's take on it, where she says (this is a paraphrase, actually) "Its nice that it cares, even if it is a machine"

    Its like your aunt Edna buying you a KORN cd becuase she knows how much you like that rock music (You once listened to Nirvana in her presence back when you were a PFY*!)
    She tried, but she got it waaaay wrong.

    Now if you couple that with rampant self-homophobia (it isn't REAL homophobia. Its they "its okay if THEY are gay, but I'm not. I mean it. I'm so not gay. Really) you have the plot for almost every crummy sitcom. Why can't Journalists get laughs, too?

    *Pimply-Faced Youth. Damn! Don't you read BOFH?!?!

    --
    In the future, I would want to not be isolated from my friends in the Space Station.
  174. You're missing out by captaincucumber · · Score: 1

    The 700 Club is great. I love the 700 Club News segment, it rivals Fox News for unbiased reporting.

    1. Re:You're missing out by swb · · Score: 2

      I listen to a lot of really far right news and talk on the radio in the car, I don't find it terribly interesting television though. I used to get a laugh out of O'Reilly, but lately he seems to be kind of a self-parody..

  175. Re:Article text, here ya go. by jedidiah · · Score: 2

    Even Hentai is less disturbing than a Tom Green movie. He has created an entirely new low in mindless shenangians. At worst, American Pie indulges in mild sexual innuendo.

    Tom Green is far more mindless, annoying and just plain graphic.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  176. Re:Poor AI AI is poor by dracken · · Score: 2, Funny

    You know that I cannot record it Dave ....

  177. Re:Article text, here ya go. by Anonymous Coward · · Score: 0

    Yes his show is, but Tom Green plays a supporting role in the movie that makes a lot sense and adds a lot to the funny movie! At least watch the fucking movie before you judged it. That's what the lady in the article's problem was too. Road Trip is a lot like American Pie both are funny, she should have listened to that suggestion, but no, she knows better Tom Green is crude, what a dumb bitch and you are too!

  178. Re:Article text, here ya go. by bbc22405 · · Score: 2
    Wow, if this woman isn't a complete example of "stupid whore," I don't know what is.

    "Stupid" perhaps, "whore" I don't see where you get that. Apparently, you have diluted the meaning of "whore" through excessively liberal misuse. Let me distill the meaning again for you: "a woman who will have sex with you if you pay her money"

    If you still wanted some sort of sexual overtones in your abusive description of Ms. Freeman, "stupid bimbo" would be less wrong, though still quite imperfect.

    Or perhaps you should suggest that she thinks that inanimate sex partners are okay, but animal ones not, revealing her predilictions in the "dildo vs. gerbil" department. But really, "whore"? That's just so ad hominem, and rather out-of-left-field, based on the meager details provided by the article.

  179. Sorry, but "counter-programming" doesn't work by David+Leppik · · Score: 3, Interesting

    As someone who's done work in the field (both academic research and in the private sector), these systems don't "profile" the way, say, police officers do. I can't speak to the specific algorithms used by Tivo or Amazon, but the techniques are generally the same. (Though I can make really good guesses about Amazon, since they have a patent with some specific algorithm descriptions.)

    These systems (generically, recommendation systems or collaborative filtering) don't use pre-defined genres or categories. They use correlations between actions to predict future actions. So your recommendations are essentially based on the sum of your past actions. In other words, you can't make it ignore "gay" stuff by selecting "macho" stuff-- it will just sum those together and you'll get both "gay" and "macho" stuff.

    Worse, if enough people try to outsmart the system, it pollutes the correlations. "Gay" and "macho" items become linked together, and requesting one makes it recommend the other. This can work both ways. If most of the people who record "The Rise and Fall of the Third Reich" are doing so to counter their watching "Queer as Folk", then someone who watches "Third Reich" will get "Queer" as their first recommendation!

    In case it's not clear how this works, let me describe one generic type of recommendation system. The system forms rules like "People who like A also like B, C, and D" based on analyzing its database, with some definition of "like." This being e-commerce, it's usually "like=buy". It might be more complicated, e.g. "35% of people who buy A also buy B."

    These rules can be shown raw, as Amazon does, or they can be personalized. I've bought A, C, and D, so it combines the rules for A, C and D (using set intersections, sums, averages, etc. depending on how the rules are stored.) It decides, in essence "People who like A like B; people who like C like B; you like A and C, so you probably would like B."

    So if you wanted to counter your watching "Queer as Folk", what you would want to do is not train it with "anti-gay" input, rather you would want to flood it with "everything but gay" input-- BUT you would probably have to do it IN EQUAL PROPORTION to the viewing habits of the average person in their database.

    1. Re:Sorry, but "counter-programming" doesn't work by warpath · · Score: 1
      Worse, if enough people try to outsmart the system, it pollutes the correlations. "Gay" and "macho" items become linked together, and requesting one makes it recommend the other. This can work both ways. If most of the people who record "The Rise and Fall of the Third Reich" are doing so to counter their watching "Queer as Folk", then someone who watches "Third Reich" will get "Queer" as their first recommendation! (emphasis mine)

      Wow. It's almost worth corrupting the entire thing just for the comedic value!

  180. Another point lower for all of you by Anonymous Coward · · Score: 0

    #1 - the article is available from WSJ without a sub!!!

    #2 - YOU CAN TURN OFF THE AUTO RECORD FUNCTION - YOU NYMRODS!!!

    #3 - Just buy a DAMN Tivo and HACK THE crap out of it! Its Linux and its GOOD....

    Or buy a UTV and be a MIRCOSLOTH TOOL!!

  181. I don't know what "subscription"... by nomel · · Score: 1

    your talking about.
    I click the link, and pop...there's the article.
    Did you guys even try!?
    I know I don't have a subscription...and I know I'm not logged in.

    1. Re:I don't know what "subscription"... by Anonymous Coward · · Score: 0

      They are all being STUPID NYMRODS!

  182. Hannibal Lecter? by CatKnight · · Score: 1

    If I were a tivo, and my owner kept ordering gory movies and cooking shows, I'd probably contact the FBI!

    --
    The Stone Age did not end for lack of stones, and when the oil age ends it will not be for lack of oil. --Bjorn Lomberg
  183. Doppleganger Profiling by DrinkDr.Pepper · · Score: 1

    It seems that amazon and tivo are using subjective profiling. Some person at amazon decides what category a movie is in. Then the computer recomments other movies in the same categories as the movies you have picked. Has anyone seen use of doppleganger profiling? Thats where they build a list of your movie pics then compare your list to other peoples lists, and try to find the closest match. The suggestions are then the movies on the other persons list that you have not yet seen. I would think that this would produce more relevant recomendations since they attempt to find someone who has similar taste as you, not just someone interested in the same categories as you.

    --
    0xfeedface
  184. Re:-1, informative by Anonymous Coward · · Score: 0

    Dude, you got like 6 comments in this discussion that are moderated 0 or below. Alternate between 5 and -1 my ass!

  185. There's an easy fix... by Anonymous Coward · · Score: 0

    Just allow the customer to directly modify what the box thinks of it. Beyond that, allow them to disable learning, or disable the recommendation system altogether. It can't be THAT hard. I bet it won't be done though, today's evil CEOs actually *want* machines to think such things of people, so that the gay porn industry is more profitable!

    1. Re:There's an easy fix... by stevel · · Score: 3, Informative

      You can disable auto-recording of suggestions. Then just don't look at the suggestions list (which you have to explicitly ask for) and it's as if the feature didn't exist.

      See my post above about the partially-implemented TeachTiVo feature.

    2. Re:There's an easy fix... by Anonymous Coward · · Score: 0

      Until they profile you as a serial killer/terrorist or child molestor...

  186. Thumbs Up/Down Buttons by kstumpf · · Score: 3, Informative

    Just curious, do you guys use the thumbs up and thumbs down buttons? I've had my Tivo for a few weeks now, and it seems to randomly choose a topic every few days and go out and grab a ton of programs relevant to that topic. As they are recorded, I run through and hit thumbs up or thumbs down on each one. The more you do this, the better the Tivo Suggestions feature will function. My Tivo's just about figured out things I would like.

    Its just a computer. Think about it. If it randomly records Will & Grace, and you play the recording and then say "OMG GAY" and delete it, Tivo can't hear you and probably assumes you watched it. Press thumbs down three times and I guarantee you won't get Will & Grace again.

    1. Re:Thumbs Up/Down Buttons by stevel · · Score: 5, Informative

      When you first get a TiVo, it doesn't have a lot to go on, so it seems to use some generic suggestions to see what you think of them. After a few weeks of regular use, especially if you have set up multiple Season Passes and/or asked to record shows, it will fine-tune the suggestions. Also, if you delete a recorded suggestion without watching it (or more than 5 minutes), the TiVo notes that and adjusts future suggestions (though not as much as a ThumbsDown).

      It is not a good idea to give three thumbs-down on a lot of shows, this will tend to deterioriate the suggestions algorithm. One thumb is usually sufficient, but keep in mind that TiVo doesn't know, for an individual show rating, WHY you thumbed it, so it adds or subtracts weighting from entries for genre, actors, directors, etc.

      As an example - my wife has season passes for various home improvement shows, such as Changing Rooms. So we get lots of suggestions for other home and garden shows, including various Martha Stewart shows. My wife hates Martha, so we give her shows one thumb down, but the TiVo doesn't know it's because of Martha. It's the collective weight of other ratings that tune the suggestions.

      For a while, there was a hidden feature called TeachTiVo, that allowed you to rate individual actors, directors, titles and genres. The UI wasn't complete (and was buggy), and you had to "enable backdoors" to get at it at all. The whole feature was removed in recent versions, unfortunately. I'd like to see something like it return in the future.

  187. Favorite amazon.com reccomendation by BLiP2 · · Score: 2, Funny

    The other day I was looking at the listing for the Tron 20th anniversary DVD, and Amazon had this gem of a suggestion at the bottom:

    Customers who wear clothes also shop for:

    * Clean Underwear from Amazon's Gap Store

    --
    Vote Technocratic! Government by killer robots!
    1. Re:Favorite amazon.com reccomendation by Ziviyr · · Score: 2

      How about the time I went to Amazon and it told me how people who bought Babylon 5 season 1 also bought a guide to enjoying anal sex for women?

      Wish I still had that pic...

      --

      Someone set us up the bomb, so shine we are!
  188. This IS scary stuff... by Anonymous Coward · · Score: 3, Insightful

    ..because information has a habit to wander about.

    * You are erronously classified as `gay'. You have a few laughs. Some months later your application to the US marine corps is mysteriously turned down.

    * You are in the middle of a divorce procedure. Suddenly the opposing counsel produces your `personal profile' in court.

    * A new craze falls over America: concerned parents demand that Tivo etc hand over the names and adresses of all people whose profile indicates `pedofile interests'. You wander what it takes to be classified as such. You are a 50 year old single man. What movies are still save to tape?

    * You order a book about the islam. Then the Statue of Liberty gets to be blown up. Next you are dragged out of your home, flown to a military base near Cuba and put in solitary confinement, all because a subtle combination of factors made your profile look like that of a crazed, militant moslem, and the FBI took notice.

    To the programmers of this profiling software it's just a nice gig. To the company employing it, it's just a way to make more money. To everyone else this profile seems a little peek into your head. If the profile is wrong about you, then you should NOT pass it of as a harmless bit of fun.

    1. Re:This IS scary stuff... by HarveyBirdman · · Score: 1
      You are erronously classified as `gay'. You have a few laughs. Some months later your application to the US marine corps is mysteriously turned down.

      So this is a positive benefit? ;-) (Just kidding, Corps fans!)

      You are in the middle of a divorce procedure. Suddenly the opposing counsel produces your `personal profile' in court.

      Solution: avoid marriage! :-D (Just kidding, uh, marriage fans.)

      A new craze falls over America:

      Critical thinking? Finally seeing ideology as a mental illness? The lynching death of boy bands?

      concerned parents demand that Tivo etc hand over the names and adresses of all people whose profile indicates `pedofile interests'.

      Concerned parents are then made fun of because they can't spell pedophile. They then spend the rest of their lives sorting through crate after crate of powerwalking FAQ files and manuals on pedometer maintenance.

      You wander what it takes to be classified as such.

      Molesting a child generally works.

      You are a 50 year old single man. What movies are still save to tape?

      Solution: Avoid child porn! (Just kidding child porn fa- hey, wait minute...)

      You order a book about the islam. Then the Statue of Liberty gets to be blown up. Next you are dragged out of your home, flown to a military base near Cuba and put in solitary confinement, all because a subtle combination of factors made your profile look like that of a crazed, militant moslem, and the FBI took notice.

      In the country that won't even secure its own borders?

      You don't think we went to the moon, do you?

      To the programmers of this profiling software it's just a nice gig.

      Bleah. Is the SW community still using "gig" for job?

      To the company employing it, it's just a way to make more money. To everyone else this profile seems a little peek into your head. If the profile is wrong about you, then you should NOT pass it of as a harmless bit of fun.

      Sure you should, because in the real world, your paranoid delutions are a bunch of piffly foo-foo, to use a scientific term. I think Freud coined that one.

      --
      --- Ban humanity.
    2. Re:This IS scary stuff... by BadlandZ · · Score: 2
      You are erronously classified as `gay'. You have a few laughs. Some months later your application to the US marine corps is mysteriously turned down.

      So this is a positive benefit? ;-) (Just kidding, Corps fans!)

      It's just HAPPY, not Homosexual, until it's proven in context. So, who doesn't want HAPPY Marines?

      To the programmers of this profiling software it's just a nice gig.

      Bleah. Is the SW community still using "gig" for job?

      Ah... Yet another mistake.... I can see the headlines now.... "Cyber War Declared... Marines draft Unhappy Jazz Musicians by Mistake"

    3. Re:This IS scary stuff... by dvdeug · · Score: 2

      * You are in the middle of a divorce procedure. Suddenly the opposing counsel produces your `personal profile' in court.

      Do you think that a judge is going to accept the output of some stupid AI? Do you think your ex wasn't going to drag in your movies and books and TV shows if they could held against you, with or without the help of Amazon or Tivo?

      * You order a book about the islam. Then the Statue of Liberty gets to be blown up. Next you are dragged out of your home, [...]

      Your friendly neighborhood mailmen know what you order too. As does Amazon, whether or not their doing profiling. You buy books about Islam, somebody knows and will be in a position to tell the police. That's old news; the problem is the police digging for that data and kneejerk reactions to that data. That's what you need to worry about.

      (And honestly, if you buy Islam and the Jihad, An Inside Look at Al-Quada, The Chemical Properities of C4, and How to Build a Bomb (for entertainment purposes only, wink wink nudge nudge), and something goes boom in your local area, the police should be looking at you.)

    4. Re:This IS scary stuff... by MikeBabcock · · Score: 2

      I agree, they should look ... but they shouldn't have been given the rights they were given vis-a-vis terrorist suspects. By being profiled into that group, you lose your rights; all of them. Have a nice death ... :(

      --
      - Michael T. Babcock (Yes, I blog)
  189. Re:Article text, here ya go. by Anonymous Coward · · Score: 0

    Don't be such a stupid whore. Just laugh like the rest of us.

  190. moron. by Anonymous Coward · · Score: 0

    No subscription is required. Go on, try it. Then consider looking before posting, next time.

  191. Re:don't anthropomorphize computers. they hate tha by aiabx · · Score: 2

    What I find even more interesting is the belief that profiling software indicates that the machine cares about them.
    -aiabx

    --
    Just this guy, you know?
  192. WSJ Access tip by Anonymous Coward · · Score: 0

    As the article is subscribed only the article_email trick works if I only see the article...but how does one check links to other sections of the site. If anyone could tell me that. That would be awesome.

    Thanks

  193. aren't you? by Anonymous Coward · · Score: 0

    you read slashdot... aren't you?

  194. Strange similies here on Slashdot... by ThousandStars · · Score: 1
    Funny as hell.

    Since when is hell considered so stupendously hilarious that something can be funny as hell?

  195. Re:funny - but not groundbreaking "AI"? by Anonymous Coward · · Score: 0

    Does it really take much "AI" to figure out that a "male hairdresser" is gay? That's pretty obvious!

  196. Unimaginative Dick by JohnDenver · · Score: 2

    EVERYBODY TRIED it (before lunch, many times) and EVERYBODY was complaining. HENCE all the complaints.

    You come along, try it, after it's been fixed, and it works...

    Do you think our friend CmdrTaco or the WSJ, just MIGHT have made a mistake with the URL, or granted slashdot users access to THIS story after EVERYBODY complained???

    Asshole

    --
    "Communism is like having one [local] phone company " - Lenny Bruce
  197. My TiVo Story... by Xibby · · Score: 3, Funny

    When I first got my TiVo, my roomate and I spent a couple hours adding programs to it. BattleBots, SeqQuest: DSV, lots of other Sci-Fi stuff, and a few selections from the Cartoon Network.

    Job well done...and the next evening we discovered that our TiVo installation coencided with a Care Bars marathon on Toon Disney. TiVo must have really thought we'd like Care Bares, because it filled itself with every episode of this Care Bare marathon.

    This was before they clear to skip to the delete screen patch, so there were alot of menus involved in deleting every episode of Care Bares. :)

    --
    I'm going to go back in my box and will think within the limits of my box: MS Sucks Linux Good I read too much Slashdot.
    1. Re:My TiVo Story... by Anonymous Coward · · Score: 0

      Care Bares? Is that like stuffed animal porn?

  198. Re: Yeah, and it would be nice if by Sparr0 · · Score: 2, Insightful

    That will never happen because people could post something funny, get it up to +5, then edit it to something horrible like goatse.cx ASCII art. It would then take FIVE moderators to get them back down below my 1 threshold instead of the normal one.

  199. Re:MOD THIS ASSHOLE INTO OBLIVION by Anonymous Coward · · Score: 0

    We shall expect your letter of resignation soon.

  200. I'll bet... by Interrobang · · Score: 2

    She has "How To Win Friends and Influence People," "The Power of Public Prayer," and "The Cognitive Computer" but she got the former confused with the latter...


    And yes I know what you did mean; I just find it hard to believe that people who personify that much would ever actually buy dildoes, much less use them. Now that would be creepy (too). Then again, I don't come from the half of the population where the majority of whom seem to think it's cute to name their genitalia. :)

    1. Re:I'll bet... by grub · · Score: 1


      Then again, I don't come from the half of the population where the majority of whom seem to think it's cute to name their genitalia. :)

      Half of the population isn't the majority, unless I misunderstood you or the cold Canuck air has frozen my wee mind. :)) Hmm. You might have meant the majority of 50% which would mean 25.00..1% through 50.00% but now I'm getting anal.

      --
      Trolling is a art,
    2. Re:I'll bet... by GMontag451 · · Score: 2
      Half of the population isn't the majority, unless I misunderstood you or the cold Canuck air has frozen my wee mind. :)) Hmm. You might have meant the majority of 50% which would mean 25.00..1% through 50.00% but now I'm getting anal.

      She obviously meant the majority of the *male* half of the population.

    3. Re:I'll bet... by Anonymous Coward · · Score: 0

      I just find it hard to believe that people who personify that much would ever actually buy dildoes, much less use them.

      Who's my buzzy little snuggle-friend? YOU ARE!

      Would you like to take a trip to Salmonville? Wouldja? WOULDJA? Come on then!

      *Buzzzzzzz*

  201. Isn't this like Bayesian filtering? by tc · · Score: 2

    Am I the only one who thinks that all those people posting about how "this proves that profiling doesn't work and is pure concentrated evil" are the same people that practically come in their pants at the mere thought of Bayesian spam filtering, which works on more or less the same principle?

  202. Re:Article text, here ya go. by Talennor · · Score: 1

    Some people have some strange problems, and it's not for us to attempt to understand them. Why is she so pissed off about a recommendation for Road Trip? I'd rather not really find this out. I would also not like to know what made the writer of this article include this stupid fact. The thing about the people messing with TiVo was funny, but there's always people that are irrationally angry at things, when does that cross the line and become newsworthy from the everyday irration that we have to live with from all around us?

    --

    //TODO: signature
  203. TiVO's pretty smart... by taernim · · Score: 1

    My roommate and my TiVO knows that we are gay. In fact, not only does it record anything remotely "gay" -- but it also records things that women regularly enjoy. I.E. Sex in the City, Buffy the Vampire Slayer, etc... Even when we tell it not to record certain shows, it still records things in that genre... Evidently TiVO is trying to tell us "No, you are gay... you WILL enjoy this program." Oh. Right. We forgot....

    :p

    --
    "PC Load Letter? What the $@#% does that mean?!"
  204. Re:Article text, here ya go. by Anonymous Coward · · Score: 0

    Silly limey. English ain't yer language no more. Deal with it, beeotch.

  205. gah by kin_korn_karn · · Score: 2

    all this angst over something that records non-interactive garbage like TV. Why don't you turn off the TV and go do something that you actually get to be involved in and don't just lay there and stare at?

    (Sports don't apply since the price of tickets is so insane)

  206. You're saying it's one of those women... by freeBill · · Score: 2

    ...who are afraid of commitment so they only fall in love with gay guys?

    --
    Eternal vigilance only works if you look in every direction.
  207. Re:Interesting article - Works fine for me. by McFly69 · · Score: 1, Redundant

    Here is a copy of it because you can't read it (and if it gets /.ed). I am including all the emails and author names on it. I have placed the br's where needed.



    If TiVo Thinks You Are Gay, Here's How to Set It Straight

    What You Buy Affects Recommendations On Amazon.com, Too; Why the Cartoons? By JEFFREY ZASLOW Staff Reporter of THE WALL STREET JOURNAL

    Basil Iwanyk is not a neo-Nazi. Lukas Karlsson isn't a shadowy stalker. David S. Cohen is not Korean.

    But all of them live with a machine that seems intent on giving them such labels. It's their TiVo, the digital videorecorder that records some programs it just assumes its owner will like, based on shows the viewer has chosen to record. A phone call the machine makes to TiVo, Inc., in San Jose, Calif., once a day provides key information. As these men learned, when TiVo thinks it has you pegged, there's just one way to change its "mind": outfox it.

    Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

    "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

    He mentioned his TiVo tussle to a friend, who told an executive at CBS's "The King of Queens," who then wrote an episode with a My-TiVo-thinks-I'm-gay subplot.

    A lot of gadgets and Web sites now feature "personalization technologies" that profile consumers by tracking what they watch, listen to or buy. The software, embedded in sites such as Amazon.com and CDNOW.com, then recommends other books, videos and music based on a customer's tastes.

    The Willies

    Many consumers appreciate having computers delve into their hearts and heads. But some say it gives them the willies, because the machines either know them too well or make cocksure assumptions about them that are way off base. That's why even TiVo lovers are tempted to hoodwink it -- a phenomenon that was also spoofed this year on another TV show, HBO's "The Mind of the Married Man."

    Remote Control: Viewers help TiVo understand their tastes by giving TV shows thumbs up or down.

    Mike Binder, creator and star of that show, had set his home TiVo to record his 1999 movie, "The Sex Monster," about a man whose wife becomes bisexual. After that, Mr. Binder's TiVo assumed he would enjoy a steady stream of gay programming. Unnerved, he counteracted the onslaught by recording the Playboy Channel and MTV's spring break bikini coverage. It worked, he says. "My TiVo doesn't look at me funny anymore."

    His wife, however, was taken aback when she saw all the half-naked women he was ordering through TiVo. He told her those women meant nothing to him: "I'm just counterprogramming because TiVo thinks I'm gay." She was unamused. The incident inspired an episode of his show.

    Though some users contend TiVo has sex on the brain, TiVo's general manager, Brodie Keast, explains that the box is merely "reacting to feedback you give it." Still, the machine employs algorithms -- searching several thousand key details (favorite actors, movie and TV genres) -- that leave some people wondering whether it is judging their predilections.

    Mr. Karlsson, 26, says he "pre-emptively" found all the religious shows in his TV listings and used the "thumbs down" button on his remote control to tell TiVo he has no interest in them. (Giving three thumbs down is the best way to block a program.) After that, his TiVo recorded movies about creepy homicides. "They all have titles like 'Murder on Skeleton Isle,' " says the computer system administrator in Cambridge, Mass.

    He uses the "thumbs" button to tell TiVo he hates such films. He also orders cooking shows, which softens TiVo's view of him. "I don't want it thinking I'm an ax murderer," he says.

    Mr. Cohen, 30, has a TiVo that mysteriously assumed he wanted Korean news programs. The Philadelphia lawyer gave thumbs down to anything Korean, and his TiVo got the message. Sort of. "The next day, it recorded the Chinese news," he says.

    TiVo's 500,000 subscribers use the box primarily to record programs they specifically request, and many laud its ability to pause live broadcasts and record a show's entire season. Still, in TiVo-focused online chat-rooms and in secretive admissions to one another, some say they resent being pigeonholed by TiVo's suggestions.

    'A Pregnant Gay Man'

    Like TiVo, other techno-profilers run hard with limited information. Ray Everett-Church of Fremont, Calif., who is gay, ordered "Queer as Folk" videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was "a pregnant gay man."

    He fought back, he says, "by inundating it with additional data. I searched for other stuff -- on politics, computers -- so it would stop throwing baby books at me. Now it thinks I've abandoned the baby and I'm preparing for a career in politics."

    Mr. Everett-Church, a privacy consultant for businesses, predicts that as techno-profiling increases, more people will purposely muck up their profiles. They'll fear ordering books on mental illnesses or sexual preferences because they'll wonder if they'll somehow be publicly identified.

    All techno-profiling companies contacted for this article said that information gleaned is for the customer's personal use only. Still, even Amazon.com founder Jeff Bezos knows the potential mortification factor.

    For a live demonstration before an audience of 500 people, Mr. Bezos once logged onto Amazon.com (amazon.com) to show how it caters to his interests. The top recommendation it gave him? The DVD for "Slave Girls From Beyond Infinity." That popped up because he had previously ordered "Barbarella," starring Jane Fonda, a spokesman explains.

    Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

    "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."

    Her TiVo also thinks she's a sophomoric-humor-loving 12-year-old, she says. It keeps giving her cartoons. "I know it's dumb to take it personally, but it's in your face. These are supposedly objective computers saying, 'This is what we think of you.' "

    Dissing Ice Cube

    A.J. Meyer, a 35-year-old Web site developer in Minneapolis, ordered the DVD for "Scarface," the Al Pacino gangster movie, from Netflix.com (netflix.com). After that, the site kept recommending movies about gangster rappers. He stopped the assault by giving negative ratings to all movies starring Ice Cube. (Netflix allows members to rate any of its 12,000-plus titles with one to five stars -- whether they have rented a film or not. That helps the site calculate future recommendations.)

    After Mr. Meyer ordered a documentary about New York from Amazon.com, it pitched him countless documentaries -- even one on the history of the thimble. He stopped the Ken Burnsification of his profile by searching the site for plasma TVs. "That way, I identified myself as a high-tech guy," he says. "The thimble is more low tech."

    Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. She didn't look for any deep meaning when her TiVo kept giving her TV shows in Polish. And after buying self-help books on Amazon.com, she accepted that every time she logged on, the site pitched products to make her a more self-fulfilled human being.

    "I like the idea that someone cares," she says. "Even a machine."

    TiVo users can program the machine to skip certain channels entirely. But many users don't bother to figure out how to do it, or are too intrigued by TiVo's recommendation process, says a spokesman. TiVo is paid to promote programs and products it calls "advertainment" on a special screen. But the company says none of these are given to users as suggestions.

    Some people have given up trying to manipulate personalization technologies. Dino Leon, a hair-salon owner in Birmingham, Mich., says his TiVo quickly figured out that he and his partner were gay. They were OK with that, but just for fun, they tried to confuse the software by punching in "redneck" programs, like Jerry Springer's talk show.

    TiVo wasn't fooled, and kept recording gay shows. Mr. Leon believes the box was giving them a message: "You're definitely gay. And you're watching too much TV."

    Write to Jeffrey Zaslow at jeffrey.zaslow@wsj.com

    Updated November 26, 2002

    --



    NO! NO! Please don't mod me, I'm too young to die a troll. *click* Oh the pain, the pain...
  208. Re: Yeah, and it would be nice if by symbolic · · Score: 2


    Good point, but how about a compromise...don't allow modifications after a comment has been moderated. I'd like to think what I write is perfect, but sometimes, despite my best intentions, I still end up missing something. I usually discover what I've missed within the first few seconds or so after the comment has been submitted, so the chances of being moderated within that time frame are fairly low.

  209. Is it AI? Need it even be AI? by BadlandZ · · Score: 2

    Is this REALLY AI though? I thought it just looked at your settings, and matched those using simple statistics to others with the same shows in their ratings and wish lists. If it's really AI (which I doubt), why would that be better than simple statistics? Do you really think they are going to spend computing power (in a server somewhere, surely not on your little TiVo) crunching through show descriptions to determine what key words and phrases match best with those of the shows you typically watch? I don't think this is really AI at all, I think it's just stats. I'd be shocked if this was really AI. And I'd be a bit shocked if someone called the simple stats a from of AI.

  210. Re:Article text, here ya go. by jedidiah · · Score: 1

    No, we just don't have the time to waste on anything that has the potential of representing the worst of Tom Green. It is not unreasonable to judge the man (and the projects that associate with him) based on his work. Nothing else would really be rational.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  211. Who cares if the TiVo gets false hits by 0x0d0a · · Score: 2

    I utterly cannot understand why people are getting the least bit upset over this. It simply does not matter.

    The "opportunistic recording" thing is a feature. If you have some blank hard drive space, it'll grab extra stuff for you. Why anyone would *care* that it grabs something that you don't want is beyond me.

    It should never *hurt* you, thought it might not get something you could have liked and fail to help you.

    1. Re:Who cares if the TiVo gets false hits by Yottabyte84 · · Score: 1

      You username is the end of line code for text files on microsoft based systems, right?

    2. Re:Who cares if the TiVo gets false hits by hashmap · · Score: 1

      It should never *hurt* you, thought it might not get something you could have liked and fail to help you.

      If I spend time watching a suggested program only to find out that was crap then I lost something.

      i.

  212. couldn't before, can now by Anonymous Coward · · Score: 0

    I clicked the link when it was the top story on the SlashDot front page. It was just after 8:30AM on the West Coast so wsj.com was probably getting plenty of traffic anyway. I got the Subscription Required message and couldn't read it. 5 hours later I can read it no problem.

    I suspect the webserver settings restrict access when traffic is high to ease the load. If all active threads are in use, instead of waiting its turn, your HTTP request errors out with the low bandwidth message "Subscription Required". Subscribers can probably view the same content on a different site, so the error message acts like an advertisement.

  213. So TiVo sometimes gets it wrong by Anonymous Coward · · Score: 0

    I am certain we have nothing to fear now that John Poindexter will be doing the same thing for all of us.

  214. Argument, Counter-Argument by susano_otter · · Score: 3, Funny
    Every coder without a sense of humor - and that is a lot of them...

    "Programmers don't have a sense of humor."

    "Yes they do! Witness the popularity of Monty Python among that set!"

    "Exactly!"

    "What, you're saying Monty Python isn't funny?"

    "No, I'm just saying that programmers are so humor-deficient that they need to be (almost literally!) beaten about the head with extreme amounts of funny--and a laugh track to clue them in to the true significance of the sensation they're experiencing."

    ". . . "

    "Shut up, you off-topic wankers!"

    "Done and done!"

    --

    Any sufficiently well-organized community is indistinguishable from Government.

  215. Flush the thumb ratings! by Jasn · · Score: 2

    What you're describing happens to the best of relationships ... sometimes things seem stale and you're wondering what happened to the heady days, and how it ended up being just CSI. :)

    If you're really ready ... go into preferences and just flush out all the thumb ratings. It's too bad you can't see what all you've thumbed over the years, but getting rid of the ratings would bring that fresh, out-of-the-box quality to you and your TiVo's relationship. Put a spark in your TV life!

  216. Re: Yeah, and it would be nice if by xWeston · · Score: 2, Insightful

    This is also known as "Preview"

    just preview your comments before you post them and you will not forget :)

  217. Re:don't anthropomorphize computers. they hate tha by ceo · · Score: 1

    (yes, I'm following up to myself. mod me harder.)

    It just occurred to me, I wonder if those psych books poisoned the well for any of the geek books. "I'm ordering Java in A Nutshell and it's recommending books on self-mutilation?!"

    (ok, maybe that's one's not so far off...)

  218. Click here! by Anonymous Coward · · Score: 0
  219. Damn! by Anonymous Coward · · Score: 0

    I forgot to tick "Post Anonymously". Now I'll get and Offtopic as well. I'd better quit while I'm behind.

  220. Re:Damn again! by Anonymous Coward · · Score: 0

    an Offtopic

  221. I wonder who'll they fill this role with. by TheWildebeestOfDOOM · · Score: 1

    ..."a pregnant gay man."" Oh, so that's the plot of Junior 2.

  222. Re:Your Tivo can embarass you when you show it off by mgblst · · Score: 2

    Hello mr_gerbik, TiVo here again, I really think you are judging Golden Girls a little harshly, and once you sat down and watched a few episodes, you would really enjoy it, so I filled up the drive with the all the seasons, for your enjoyment. I really think that you are going to thank me.

  223. re: Korean Pregnant Gay Male by JMPrice · · Score: 1

    Actually, the only pregnant man I know of is found here... http://www.malepregnancy.com/

    I'm not sure he's gay he's definitely not Korean, he's Taiwanese.

  224. Grammar Nazi by ari_j · · Score: 1

    counterprogramming - noun - to use ...

    See, it works like this: 'Counterprogramming' is the gerund of 'to counterprogram', unless 'to counterprogram' is not a word. In either case, 'counterprogramming' either is or at least works like a noun. However, no noun can be defined as being equivalent to an infinite verb or infinitive verb phrase, as you've done here. Either define 'to counterprogram - verb - to use ...' or 'counterprogramming - noun - the act of using ...'. Note the parallel nature of the word being defined and its definition, in each case.

    1. Re:Grammar Nazi by Anonymous Coward · · Score: 0

      You're right that "counterprogramming" doesn't agree with "to use," but you're utterly wrong to call "counterprogramming" a gerund. It is simply the present particple form of the verb "to counterprogram." A present particple is only considered a gerund in a specific context, namely, when it is being used as a noun. For example: "Counterprogramming is an ineffective alternative to correct use of the 'thumbs down' button."

      The parent poster's use was "I'm just counterprogramming..."; it can only be called the present particple in this context.

  225. One Word: by Fat+Casper · · Score: 2
    I'd like to think what I write is perfect, but sometimes, despite my best intentions, I still end up missing something.

    Preview.

    --
    I spent a year in Iraq looking for WMD and all I found was this lousy sig.
    1. Re:One Word: by symbolic · · Score: 2


      The preview function is not a solution, it's a hack designed to work around fact that for whatever reason, people aren't allowed to edit their posts after submission. Being able to edit my post after it has been submitted is easier, more effective, and affords me greater flexibility. Remember...I'm speaking as a user.

    2. Re:One Word: by Fat+Casper · · Score: 2
      Users are also the readers. Slashdot is already a rapidly changing thing to read. Now you want the posts themselves to change?

      Clear mindedness, not preview, is the solution. If you are unable to communicate a clear thought, no crutch will be able to make your thoughts seem clear to me. What you want is a hack to make irrelevant the fact that you cannot be bothered to 1) think things through before saying them and 2) look at your statements after you have made them, yet before making them public.

      Yes, fixing things after the fact is easier, more effective, and affords you greater flexibility than thinking things through in the first place. Speaking as a user, however, I can assure you that trying to read Slashdot would be more difficult to read with changing posts than it is now with a widespread lack of clarity.

      --
      I spent a year in Iraq looking for WMD and all I found was this lousy sig.
  226. Yum, yum, I like it by hacksoncode · · Score: 3, Insightful
    Maybe I'm crazy or something. It sounds like I'm the only person here that likes Amazon's profiling, suggestions, etc.

    I love this feature. I'm a gloriously happy consumer.

    I've found more cool books using this feature than I've ever found wandering around a bookstore (do it intelligently... you have to use the "friend of a friend" method and look for books related to books they recommend).

    Occasionally it gets a little weird, because the various people in my family order books on wildly different topics, but if I don't like a suggestion there's nothing forcing me to do anything about it.

    Why should I care what some dumb machine "thinks" (ha) about me? When people start using it for nefarious purposes (and it will happen, if it hasn't already), then is the time to squash that dead.

    1. Re:Yum, yum, I like it by MikeBabcock · · Score: 2

      I'll admit that good profiling means advertising I like more. However, I'm with adbusters in that I don't particularly like being "sold" as much as I like being "informed" or "accomodated". They're free to send me coupons, but trust me, I'll check if it was on sale last week for less than the coupon gives me this week ...

      --
      - Michael T. Babcock (Yes, I blog)
  227. Re: Yeah, and it would be nice if by Archfeld · · Score: 2

    easy enough to fix...just remove any moderations on an edited topic, just like they retroactively remove any moderations on a topic you post in.

    --
    errr....umm...*whooosh* *whoosh* Is this thing on ?
  228. Collaborative Filtering by LeBain · · Score: 1
    From the very first time I saw (firefly?) movie recommendations in 1996, I've thought collaborative filtering was one of the most amazing technologies to be applied to the massive data stores on the Internet.

    The great thing about pure collaborative filtering is that it can easily take into account anomalous preferences a human wouldn't otherwise think to put together. It can handle anomalous recommendations based on others who have similarly discordant viewing or listening habits. However, I do agree that sometimes you get unexpected results.

    Maybe if I watch some gay porn, TiVo will record that Bissel Wet-Vac "it'll put any neatnick in hog heaven" commercial for me!

    --
    Give serendipity a chance.
  229. Re:Is it AI? Need it even be AI? by corvi42 · · Score: 1
    I'd be shocked if this was really AI. And I'd be a bit shocked if someone called the simple stats a from of AI.


    Well prepare to be shocked.

    Unfortunately, the term AI is used in so many ways by so many different people for so many different things that it has lost a lot of its meaning as a technical term. Even within the cognitive sciences, the term is used differently by different people, and often a writer will go to lengths to define his particular definition of AI before continuing. AI is sometimes just used to refere to whatever happens to be on the cutting edge of research in computer science. Before the principles of OCR were well established, OCR was considered to be "AI". There was even a point when shortest path finding techniques like Dijkstra's algorithm were within the umbrella of "AI".


    When normal people ( cognitive scientists are not normal by any measure ) refer to AI, they usually imagine HAL or R2D2, some machine that interacts in every respect as though it were human. This is often referred to in the literature as "strong" AI - a system which is sentient in every sense of the term. There is, of course, no such thing in the real world, and it is doubtful if there ever will. But this is the subject of much discussion and philosophizing withing cognitive science.


    If there is "strong" AI, then there must be "weak" AI. This as it turns out is just everything else, a computer system or program that evaluates some information in a manner which we might describe as an "intelligent" assessment. This of course is a wide definition which covers everything from how to deduce the illness of a patient from his reported symptoms, to how to make monsters crawl through a 3d shooter in an intelligent way, to how to identify enemy tanks from friendly ones in IR images from 30,000 feet. Of course AI researchers don't refer to any of these systems as just AI, there are particular classes and types of systems, and we would refer to them by those names: Neural networks, dynamical systems, expert systems, micro-worlds, fuzzy logic, etc.


    The other thing is that some of these systems have been around for a long time and have long since stopped being the type of computing which was pushing the edge of computational power. In fact the techniques that were in the '60s and '70s cutting edge AI which consumed the full attention of supercomputers are now built into numerous software that you can purchase and run on home computers. An expert system, for example, is really just an intelligent way to search through a database, and come up with meaningful relationships. You run this kind of "AI" every time you search on google, or every time MS Word tries to correct your grammar, but you don't think of it as "AI". So having a TiVo or a website run "AI" does not imply that it need to be computationally intensive. So yes, simple statistical matching and simple keyword matching is the type of thing that does fall within the umbrella term of "AI". Although you are free to disagree with me - like I said, everyone seems to have their own definition.

    --

    There are a thousand forms of subversion, but few can equal the convenience and immediacy of a cream pie -Noel Godin
  230. Coefficient of correlation by MaryAlice · · Score: 1

    It's just a matter of time before they collect enough data to calculate some realistic correlations.

  231. Nazis are gay.. the TIVO got it right by perlow · · Score: 2, Funny

    Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

    "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

    _______

    What, doesn't he know anything about the Nazis? A whole bunch of them loved to dress up in women's clothes. That TIVO is brilliant.

  232. Re:Article text, here ya go. by Anonymous Coward · · Score: 0

    Nah, I think you're a fucking asshole too.
    You even look like *my* asshole.

  233. what's that say about them? by squarefish · · Score: 2

    If they finger your box and then call you gay?

    --
    Creationists are a lot like zombies. Slow, but powerful and numerous. And they all want to eat our brains.
  234. Re:Article text, here ya go. by Anonymous Coward · · Score: 0

    I disagree. American Pie was dumb and lacking in humour, despite it's most earnest attempts. Yes, the worst it does is engage (constantly) in mild sexual innuendo, but there isn't even a pay-off. Tom Green, on the other hand, is a hard working well-spoken fool who leaves you wondering how a person obviously possessing intelligence could do so many stupid things and if perhaps there's some underlying statement that he's trying to make. Probably not, but I still find Tom Green's brand of madness to be a lot more spontaneous and funny than overproduced crap like American Pie, even when its also overproduced as it was in Freddy Got Fingered.

  235. Re: Yeah, and it would be nice if by Anonymous Coward · · Score: 0

    at +1: Goatse.cx ascii art
    moderated to -1
    edit post, change one letter
    post at +1 again
    moderated to -1
    edit post, change one letter
    post at +1 again
    moderated to -1
    etc...

    And before you say something about maintaining karma. Try this:
    post a funny/interesting/insightful/informative message at +1
    moderated to +5
    edit post, change one letter
    post at +1 again
    moderated to +5

    Profit!!

  236. Re: Yeah, and it would be nice if by Hellkitten · · Score: 1

    Could work, with a small modification. Remove any positive moderation on an edited topic. Otherwise people would abuse it to get rid of -1's

    That of cource would mean that the original has to be available when it comes to meta moderation, unless they set it up so that moderations on changed posts aren't meta-moderated

    The real question is do we really want this added complexity (== larger chance of errors) just to be able to edit posts? After all most people learn by their mistakes and would stop to think "is this ok, is this good?" before hitting submit after a few screwups

    --
    - We are the slashdot. Resistance is futile. Prepare to be moderated -
  237. Re:Article text, here ya go. by ozric99 · · Score: 2, Funny

    Your TiVo doesn't record any comedy shows, does it..

  238. Time sensitive profiles by The+Rev · · Score: 2
    My wife and I had a baby last June.

    During the pregnancy we bought some pregnancy videos from Amazon.com (Amazon.co.uk has almost none!).

    Despite the fact that my Daughter is now six months old Amazon are still recommending Pregnancy for Dummies on DVD !!!!

    I'd have thought that since they figure we (or rather my wife) were having a baby (from our purchasing habits) they'd have time-stamped the information for expiration in (say) 9 months!

  239. On Poverty of Data by Flwyd · · Score: 1

    It seems that TiVo recommendations are volumes more humorous than the shows themselves.

    Most machine learning algorithms take quite a bit of data for anything resembling acceptable accuracy. And if TiVo recommends based on everythong from genre to year to actors, you have to watch a LOT of TV before TiVo knows you as well as the clerk at your local independent video store. It very quickly becomes a large game of 6 Degrees of Pregnant Gay Korean War Porn Stars.

    One reasons your friends give you better book recommendations than Amazon is that they know something about your life outside your literary habits. Did you buy a book about southwestern cooking because you grew up in New Mexico or because you have a bumper bean crop this year? Did you buy a Bible because your last one wore out, or because you wanted to make Marilyn Manson fan art?

    They say American kids spend more time watching TV than they do in school. For perfectly tuned TiVo recommendations, you'd probably have to give up sleep, work, and slashdot.

    --
    Ceci n'est pas une signature.
  240. Correct by 0x0d0a · · Score: 2

    Yup.

  241. Re:Article text, here ya go. by Anonymous Coward · · Score: 0

    Do you have trouble reading? Or just comprehending what you read? I said supporting role!!! That means he's not the star of the movie or the producer of the movie, he plays a SUPPORTING ROLE, say it slowly to yourself, let it sink in. That means its not his projec!!! Just watch the fucking thing, if you laughed at American Pie, you'll laugh at this, that's why Amazon suggest one if you buy the other. How fucking lame.

  242. Um, no. by Andy+Dodd · · Score: 2

    Even after previewing I STILL often miss errors or omissions.

    Often it's more than a few seconds - Many times a minute or two later, I'll think, "Oh, I forgot about this..."

    --
    retrorocket.o not found, launch anyway?
  243. Re:Article text, here ya go. by Anonymous Coward · · Score: 0

    Now THAT was funny!

  244. Good point... by Archfeld · · Score: 2

    true, and good idea, I had not thought about the negative shedding impact, all in all you are probably right about the learn at your own expense factor.

    --
    errr....umm...*whooosh* *whoosh* Is this thing on ?
  245. Re:Your Tivo can embarass you when you show it off by Anonymous Coward · · Score: 0

    (Bea Arthur relaxes back into her chair at the secret Remote Tivo Programming Laboratory and cackles evilly)

  246. And I'm fresh out of mod points... by CrystalFalcon · · Score: 2

    Man, that comment REALLY hit the nail :-)

  247. Dildos, whores, gerbils, bimbos, etc. by EnlightenmentFan · · Score: 2
    I probably wouldn't have bothered posting a response, but I thought the "Stupid whore" thing was creepy too. So I just want to stick up for bbc22405 here.

    I thought the bedside table joke somebody else posted was pretty funny, though.

    --
    Making trouble today for a better tomorrow...
  248. Last Post! by alpg · · Score: 1

    How can you prove whether at this moment we are sleeping, and all our
    thoughts are a dream; or whether we are awake, and talking to one another
    in the waking state?
    -- Plato

    - this post brought to you by the Automated Last Post Generator...